343: Youth On Boards & Crazy Good Turns – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Michael Davidson, board coach and consultant, and Dr. Brett Carey, millennial board member.

Also, Brad Shaw, host of “Crazy Good Turns” podcast.

There’s more at tonymartignetti.com

331: Your Board As Brand Ambassadors – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guest this week:

Roger Sametz, president and CEO of Sametz Blackstone Associates. 

There’s more at tonymartignetti.com

327: Don’t Burn Out in 2017 & Personalized Video – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Paul Loeb, author of the books “Soul Of a Citizen” and “The Impossible Will Take a Little While.”

Also, Michael Hoffman, CEO of See3 Communications and Jono Smith, director of brand marketing and digital strategy, Make-A-Wish America.

There’s more at tonymartignetti.com

196: Online Canadian Connection & Right To Be Forgotten – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Holly Wagg, philanthropic counsel for Good Works, with Jason Shim, digital media manager at Pathways to Education Canada.

Also, Maria Semple, The Prospect Finder, consultant in prospect research and author of “Panning for Gold: Find Your Best Donor Prospects Now!”

Read and watch more on Tony’s blog: http://tonymartignetti.com

190: Numbers In Your Stories & Research Pre- and Post-Event – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Brian Mittendorf, professor of accounting and MIS at The Ohio State University’s Fisher College of Business.

Maria Semple, The Prospect Finder, consultant in prospect research and author of “Panning for Gold: Find Your Best Donor Prospects Now!”

Read and watch more on Tony’s blog: http://tonymartignetti.com

107: Job Interviewing & Storytelling – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Susanne Felder, consultant in outplacement at Lee Hecht Harrison

Rochelle Shoretz, founder & executive director of Sharsheret

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Hello and welcome to tony martignetti non-profit radio for august thirty one big non-profit ideas for the other ninety five percent. I’m your aptly named host. I do hope you were with me last week, i’d be mortified to learn that you have missed last week’s show i’m recording today’s show weeks ahead of time, so i don’t know what you would have missed last week, so give me a break, but i do know that it included are smart and charming legal contributors jean takagi and emily chan from the non-profit and exempt organizations law group in san francisco, and it was a very good show enlightening, valuable, funny, very funny hope you didn’t miss it this week. I do know what we have. I had a great interview, but i didn’t get the job, suzanne felder, a consultant in outplacement at lee hecht harrison, says there’s more to getting a job than having a good resume and interview, we’ll talk about research, confident networking panel interviewing, dodging salary questions and what to do in the last thirty minutes before your interview recorded at the fund-raising day conferencing june in new york city this this past june and that was hosted by the greater new york city chapter of the association of fund-raising professionals and storytelling. Rochelle shoretz, founder and executive director of shark share. It has a compelling story herself. As a two time breast cancer survivor, shark share, it has built a culture of compassionate storytelling to help its members through their own cancer diagnoses and treatments. Deshele will share her ideas on identifying storytellers, supporting them, giving them multiple ways to share, helping them through this very personal process and why all of that is worth your time. Between the guests on tony’s take two. You can still get a free copy of my book if you take my charity registration survey use hashtag non-profit radio to join the conversation with us on twitter. Now we take a break and when we return i had a great interview, but i didn’t get the job. Stay with me e-giving dick, dick tooting getting ding, ding, ding ding you’re listening to the talking alternative network waiting to get in. Nothing. Cubine joined the metaphysical center of new jersey and the association for hyre. Awareness for two exciting events this fall live just minutes from new york city. In pompton plains, new jersey, dr judith orloff will address her bestseller, emotional freedom, and greg brady will discuss his latest book, deep truth living on the edge. Are you ready for twelve twenty one twelve? Save the dates. Judith orloff, october eighteenth and greg brady in november ninth and tenth. For early bird tickets, visit metaphysical center of newjersey dot or or a nj dot net. Hi, i’m donna, and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. Will answer your questions on divorce, family, court, co, parenting, personal development, new relationships, blending families and more. Dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever. Join us every monday, starting september tenth at ten a m on talking alternative dot com. You’re listening to the talking alternative network. Welcome back to big non-profit ideas for the other ninety five percent here’s. My interview with suzanne felder from fund-raising day earlier this year. Welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand twelve, hosted by the association of fund-raising professionals, greater new york city chapter, with the marriott marquis hotel in times square, new york city. With me now is suzanne felder. Suzanne is a consultant in outplacement, with firmly hecht harrison, susanne, welcome, thank you, pleasure to be here. I’m glad to have you. Thank you, thanks for taking time on a busy day. Your seminar topic is i had a great interview, but i didn’t get the job. We’re talking about successful interviewing techniques and doing a lot of interviews today at the conference. But this is the only one to help jobseekers, so generally, we’ll have time for details, but generally what do you see peoples shortcomings in around interviewing? The biggest problem is that people really don’t understand the job that they’re interviewing for the best practices is to really figure out what is the company looking for in you and two show the best sides of what your talents are to meet the company’s needs and people just don’t take the time to really figure that out, so that so it sounds like research research research is the place to start. So it’s just, uh, set the scene. We’ve we’ve seen a job advertised or we’ve heard about a job from a colleague what’s the research we should do around the job and the company well, we certainly want to find out everything about that company, see what they do with their mission, whether it’s in the for-profit or not-for-profits sector company, i mean charity charity, right? Right. So find out, do some research about them. Oh, and then go to lincoln and find maybe some people in your network that might be affiliated with that non-profit or in the past have been with that non-profit and do some real good. On the ground research ask people about the culture, find out what they’re commitments are and if it really suits your own style and if that’s true, then keep pursuing it and reach out to that non-profit and see if there might be some interest on their part. Okay, now, if it happens to be a bigger organization, you’re going to be working in one business unit of of the charity. How can you find out about what that team or that department’s culture is like? Um, you really are asking your friends what they know about that, even if they haven’t worked there, you know, people have a long reach on, they tend to know people who know people who at one point lived, you know, work there. So it’s really about networking effectively? I can’t say enough about the importance of networking in this market. We have find that about seventy five to eighty percent of people are getting their jobs through direct networking. Oh, meaning they’re they’re finding out about the jobs that hit this hidden job market that we hear about definitely there’s a hidden job to talk about that so and what that is, and why networking helps you break through it well, sometimes non-profits agencies even businesses or not in the position to really announce that they’re looking for whatever their reason is, but they’re sort of on the look out privately, so it’s it’s worthwhile to be having conversations with people and suggesting that you are interested in various really named the targeted cos that you’re interested in pursuing and then have conversations with people that are in a position to hyre because sometimes hiring managers are not ready to hyre but once they know something about your background, you’re on their radar. Okay, that’s, the way to really advance yourself for the future when the job actually becomes a reality. Now i think it’s a bad practice you’d tell me if i’m right, you’re welcome to say that i’m wrong that really you just start your networking when you start your job search well, networking. Actually, i have two didn’t disagree with you because networking should be something that’s going on on. Well, you know, actually i guess i don’t say i’m training coach people tohave a gn active network at all time at all times, you don’t just start when you’re in a job search, completely agree that’s, right and that’s what what we find is that people often are saying to us that have had long runs with really good non-profits and for-profit court cos that they really lost track of the importance of their network, they were doing well with the company that we’re there for ten years, they were going up the ranks, and they just sort of people left the firm, and they didn’t keep shack where they went, and now all of a sudden they’re looking to re and find them, and it feels a little awkward to them, like, you know, they had for gotten them. And now that they’re in the different side of the table, it’s ah it’s a big awakening, and they’re saying now they will never do that again. They will be available for people and keep their network engaged well and that’s, right and that’s the other side of networking, i mean, you have to be available to help others when you’re not in need of help yourself. Absolutely it’s about being a giver on we took about donors thes it’s giving of yourself and that’s an ongoing thing and the people who it’s funny what i have found personally is that people who have often been helping others helping others always through their career, they feel most reticent about asking they feel like they should be the ones just helping and i say to them, you’ve been so kind, it’s it’s, time for you to receive its it’s pay back time for you and please do not ever feel remiss about that, especially if you’ve been giving but interesting there’s so accustomed to giving that they’re reluctant to approach their their own network. Yeah, receiving is a lot harder for them and and i understand that, but it’s been kind it’s time tio gets him something back and and it’s perfectly acceptable, and what we are finding is that people are more than willing to be helpful. People that never were expected to be helpful are becoming the most helpful. So the second tier, the third tier of their degree of separation, if you will are, tend to be the most helpful, because don’t we all want to just help people? Don’t most people want to help others? One would think, but now, in this process, you find out who really is genuine and who is less and then those that are very close to us, they just might not be able to help in a substantial way, so they feel like they should hang back and not be too close to you because they feel badly they can help. But this is the time when we really need people tio be there for us, even if it’s just emotionally to be understanding that you’re going to get through it. But it’s a challenge, and we’re talking a lot about networking with friends or friends of friends. What about going to networking events? Where it’s a room full of strangers, that’s always a good process to get good at it’s like a social experience because people really have a hard time talking to strangers. So we heavily encourage people to go to conferences, professional conferences, places where they’re goingto be around people like themselves who are from their field and just get more and more comfortable with talking, if you will. Talking to strangers. Yeah, where? And i imagine that helps in the interview process completely completely what? We do it. We have harrison as we give them the opportunity to comfortably talk about themselves, which is not very natural for people. You know what? Tell me about yourself, and what do you do, and what do you good at? Is not what comes off of most people’s tongue, naturally, so we give them opportunities to always be introducing themselves and give them lots of networking groups to join, and people just come out of their shells. It’s. Remarkable how, after a couple of months of being around others, they are perfectly comfortable. Do that, yes, talking alternative radio, twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over in tow, no more it’s time, join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower, we’ll discuss what you’re born, teo you society, politics, business and family. It’s, provocative talk for the realist and the skeptic who want to go what’s really going on. What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com e every time i was a great place to visit for both entertainment and education listening tuesday nights nine to eleven it will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com so our subject is interviewing, but this is all feeding the interview. This all came. This networking are networking discussion. All came from doing the right research around the job and the culture of the organization. As much as you can find out about the organization, right in your seminar description, there are three r’s and researchers the first, but resource is what’s. Your advice around resource is on resource is finding out. What you bring to the table? What what resource is that the candidate brings us? I believe that’s the idea that we’re getting at how can you help that organization and pinpointing what your real strengths are and how that can help advance that organization? That’s really what you want toe buy-in part to them and you’ll find out about the organization’s needs as you’re doing your due diligence your research find out you might find out some of the shortcomings that the organization has and see how you can plug those gaps. Absolutely, you want to know what value khun ad so you might brings a special connection or a special perspective to that non-profit you know, say it’s, a science institution, and you happen to have a background in science that’s evaluated that is extremely important, and you’re not the average say fundraiser, if that’s your field, your friendraising that happens to really know a lot about science, and therefore you could speak more passionately about it, so that would be really important aspect that you want to bring out to the non-profit do you have specific advice around? Uh uh, when your subject hector ah panel interview i mean, the panel could be two people, but it could be as many as five or six. Wait, how do we that’s incredibly intimidating you walking into a room of let’s say it’s the worst case? Six strangers and they’re all sitting on the other side of the table. How do you prep yourself for that that’s? A real challenge is one that we do address because it’s called like the stress interview and it’s to see how you stand up in extremely unusual circumstance. What you normally would not be the target of a conversation like that in real life. So we tell people, introduce yourself to each person individually. Make sure that you have eye contact with each person and shake their hand. Make yourself known and remember their name so shake their hand. Just go down the line of the table is absolutely when you were coming room. Yes, when you come in, introduce yourself individually to each of them make an impression on them that you’re confident and you know you want to engage with them. And then if the questions are coming a little bit too fast and too furious, there are ways to slow it down a bit of humor, and that always helps break the ice a bit, because sometimes people just lose sight of the fact that you’re only a person and you’re a pit under under the gun. So i’ve had a client to have said things like, oh, i made it like it was jeopardy, and i say, all right, i’ll take i’ll take jim for two hundred, and then i’m going to take, you know, the next person, arlene arlene five hundred. Yeah, so it kind of everyone has to laugh at that because you realize that, you know, how many can you do it once? Obviously, it’s, just one on. They are trying to see what? What it’s like for you to trial under fire? S o we try to get people to realize that humor is a good thing and it helps people relax as well. Helps you relax. You can always take a drink of water. Give yourself a moment to think, and companies are looking to see what what you’re about. You also have to realize if that is their culture, to be that way, to be very in your face. You have to. Know is that for you? Is that is that you? Yes. Yeah. It may not be for you about about preparing for the serial interview. You know, you’re going to have three interviews in the day. Each one is going to be a test forty five minutes. I would think. How do you how do you prepare for that? That multiple interview where you could be on you could be on for close to three hours in a row, but with three different people, right? Ah, you want to be prepared to give a good examples of a variety of things that you’re about, like different facets of a diamond and you don’t wantto be repeating the same story of store three times. And then there are other they say, oh, yeah, she told me that he told me that story. I heard that already. So you can have to come prepared for your interview with good what we call them accomplishment stories, if you will, on s o that joe have maybe six or eight really important projects that you’ve worked on that will really show you off to best advantage. You can come in with a portfolio and have some point of keywords for yourself to remember that you want to make sure that this project gets put on the table and then you mix it up so that everybody is hearing some different stories out of you, and each can bring out different facets of what makes you successful growth that you’ve money that you’ve brought in from non-profit have you created new event? Have you doing outreach brought in new community members brought on board members? These are things that are important, usually to fund-raising organ operations? What if i feel that i’ve gotten a question that’s inappropriate or illegal around age or pregnancy or sexual orientation? How do i how do i handle that in that moment? Yes, in that moment, you might want to say, can you rephrase that question? Or is that a chance to give him a chance to realize that that might be a really uncomfortable thing to be talking about and that you sort of object? T getting that question, john, you might say, is that relevant to the job? Or i’ve heard people say they’re asked whether or not they have young children, obviously the employer is trying to get at are you going to be away if the child is sick eyes so sometimes people will say, oh, is this a very, very family oriented company is, you know, doo doo doo family events? Is that why you’re asking so you try to soften it? You try not to be in their face about the fact that that’s really overstepping their bounds, but to some extent you have to pick your battles because you are looking for the job. So although this does also inform the culture of the organization that it might not be the right fit completely completely do take note that if they’re overstepping that this might be a real invasive place and that they’re expecting a whole lot from you, that is really not normal. And that might not be if you say a good fit. Alright, um the third of the three r’s thatyou have his references it’s important who you select for your references, what’s your what’s your advice around that references can go back twenty years. I could go back from beginning of your career. I don’t think people think of that. I think they think of the last job, right? And that is certainly not the whole scope of what is appropriate to use references khun b people that were above you people, that it could be people that reported to you, it could be your peers, pier level. It can be your boss’s boss anyone that knew the quality of your work and speak for you, but those are appropriate references. They could also be if it’s for a community organization. It might be something that you do on your private time, that you’d like to have that person report in about your experience with you, perhaps in your community service. So you want to get a variety of references that will reflect all sides of what your background is, good people. When they’re asked tio provide a reference often asked, what do you want me to say? You know what? Should i talk about it? It’s okay, give that advice around what, what you’d like them to be specific about. Yes, it is, because oftentimes if you’ve worked with someone five years ago, they might forget exactly which projects you worked on together, so people kind of need prompting, like so you want to remind them, remember we did this such and such together. And we had this result. So by you, sort of writing out some pointers about what your relationship together was, like it’s really informative. It helps them. It takes them off the hook of the pressure of oh, i forgot. What am i going to say? And it’s also you feeding them what you felt was the most important aspect of the project so that they’re goingto right. Quite cogently and importantly about what you did. Yeah, and it might just be a conversation to a lot of references. I just checked my phone. No. Yes. That’s right now, another thing about references. When you have a company, the company you might have just come from in the corporate world. This is very true. The company often will on ly just verify that you worked there and how long that you worked there. So that can be a bit of a problem. If you know your best references of the people that are still there. The way to overcome that would be to look at people that have gone on, moved on to another organization, and then they’re not under that up that corporate policy hr restriction of not being able to give a reference, but you don’t see that so much in charities that unwillingness to say more than just confirm data report it’s not a strict it doesn’t seem to be a strict people are a little more willing to talk about the other thing that people are very surprised about is that cos you can ask what person salary was and you know, it can be verified. The new employer can ask for your w two, which seems really invasive to find out what did you actually make on labor napor connects with you too. You can ask your w two. So it’s, when you talked about salary, which is a whole other chapter, you know, how do you dodge the salary question, which we do recommend that you try to keep that salary question off to the side as best you can, okay, but at a certain point, they’re gonna want to know, are you like within the ballpark of the range that they’re interested in on? You can always say, this is what my package was. This is where i left off at and then just back away from it and say, i’m very interested in this organization and i really it’s more important to me to talk to you about the opportunity, and we could always i’m sure if we’re on the same page, we’ll come to a mutually agreeable point with salary. Okay, well, i was going to ask how to dodge the salary question, but you just you just did it. Yeah, it’s that important? I think everyone is very nervous that they’re going to be put on the spot. Now, when you’re working with the recruiter, it seems to be an easier conversation to have because the recruiter is representing you and the recruiter wants to know, are you in the ballpark for what they will go for? You know, if you’re completely at a different salary rate much hyre it might be a fruit, you know, footless kind of conversations. So you do want to be forthright with the recruiter? Ah, you try to keep that conversation in the background if you’re going directly in number about the last hyre half hour before the interview so my remains of your scheduled for two thirty it’s now two o’clock let’s say i’m already on site. I’ve arrived, so i guess your advices get there early, i presume? Yes, to make sure you’re not late. Yes. Okay. Now what do i do with this last half hour? Last half hour. Okay, so you’re coming in. You certainly want to have at least fifteen minutes to be ableto fill out any forms if they have them. So that there’s going to be at least fifteen minutes. It’s going to be for that show up early is that we show up early before. Oh, certainly show up early on. That gives you a time, tio, really? Look around and assess what you’re seeing. Look att the interaction of the people in the organization with the receptionist and i see the culture. You could really learn a lot by just watching and observing. Twenty minutes, right? Absolutely. Come and go watch people come and go. And if the receptionist is not busy, have a chat with the receptionist. You learn a lot about the organization, find out what their experience has been. Have they’ve been there a long time? It is a lot of benefit that you could actually gather, and then it helps inform you of howto handle. Yourself in the interview, you might learn of events that are coming up for a special project that are on the table that you might not have known. So it’s always a good idea to be highly respectful and interactive, if you can, with the front desk, because that front test person is going to be giving the first frontline response to the hiring person as to what was your impression? Oh, they might receptionist might actually be asked. Absolutely. And if you come in all huffy and and annoyed and you didn’t get through security fast enough and whatever happened, then you come in all in a in a rage. They’re taking note because you’re on, you’re on from the minute you walk in that door. Okay, so collect your thoughts, get yourself together and remember, the clock starts when you walk in that door at reception. Okay? Okay. Um, we have just maybe a minute or so men and a half left. What about the resume? You have advice around resumes, resumes or something that can be targeted, targeted for particular jobs. Don’t think of your resume as a static item that just is the same for every place that you’re applying for because each job has slightly different requirements. And just like you have many facets, you want a feature? The ones that are most important to that non-profit so you do want to tailor your resume to be very appealing to their needs. We certainly suggest a summary statement. This is that used to be years ago. You did an objective. Okay. And now, it’s really about summarize you quickly summarize your strength, what your capabilities are, and then you go into your accomplishment statements. Okay? We have a couple seconds left. Anything else you want to say about resumes? Well, allows you specifically length if i’ve been in the non-profit world for fifteen, seventeen years, is it okay to have a two three page resume? Two pages, the limit? People get a little weary of reading and you don’t have if you’re going twenty, twenty five years, you don’t have to give all your experience. You could just give, like the last fifteen years is certainly enough. And you could always speak to further back. They are interested. Okay? We’re gonna wrap it up. They’re terrific. Suzanne felder is a consultant in outplacement with the firmly hecht, harrison and you’re listening to tony martignetti non-profit radio coverage of fund-raising day two thousand twelve at the marriott marquis in times square, new york city san. Thank you very much for being a guest. Thank you so much. Appreciate it been a pleasure. Q and momentarily, you’ll be listening to tony’s take two and then real shell shoretz will be with me. Stay with us after this break. Talking alternative radio twenty four hours a day. Joined the metaphysical center of new jersey and the association for hyre. Awareness for two exciting events this fall live just minutes from new york city. In pompton plains, new jersey, dr judith orloff will address her bestseller, emotional freedom, and greg brady will discuss his latest book, deep truth living on the edge. Are you ready for twelve twenty one twelve? Save the dates. Judith orloff, october eighteenth and greg brady in november ninth and tenth. For early bird tickets, visit metaphysical center of newjersey dot, or or a h a n j dot net. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. You’re listening to the talking alternative network. Geever treyz lively conversation. Top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio. And i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. Durney hi there and welcome back, it’s, time for tony’s take two at roughly thirty two minutes into the hour, i have a charity registration survey on my blogged it’s been there for a few weeks. If you finish the three minute survey, then you’ll get a free download of my book charity registration state by state guidelines for compliance and the fee for that could be as high as two hundred ninety nine dollars, depending on the size of your charity. I really want to understand more about your experience with this morass of st charity registration laws that’s why i wrote the book to help charities sift through all the regulations i’m working on a project that will that i really need your help with. So please share your experience. Even if you don’t know that much about charity registration, i’d be grateful if you would take the three minutes teo to do the survey, and at the end of the survey, you’ll be offered a download for of my of my book that post is called help me out and get my book free that’s from august thirteenth and it’s on my blogged at tony martignetti dot com. And that is tony’s take two for friday. The thirty first of august thirty seventh show of the year with me now is rochelle shoretz rochelle founded shark threat to connect young jewish women fighting breast cancer following her own diagnosis at age twenty eight, they’re based in teaneck, new jersey. You’ll find them at shaare share it dot or ge rochelle served as a law clerk to supreme court justice Ruth bader ginsburg in 19:90 nine since sharks are its founding in two thousand won, they have launched eleven national programs, responded more than more than nineteen thousand calls and e mails request for help from those affected by breast cancer. Sure, shoretz programs and services are now open to all women and men deshele record lectures a lot about breast cancer for audiences across the country. She is a member of the federal advisory committee on breast cancer in young women. You may have seen her on the today show, cbs news or fox news today. She’s on tony martignetti non-profit radio deshele welcome. Thank you. I’m very glad that you’re with us from teaneck. How are you doing out here? Supplier? We’re good, we’re good, we’re getting. Some nicer weather. Okay, um, you’re you founded sharks. Share it. I think around a kitchen table dining room table was done. I’m sorry. Had the wrong room. Okay, well, it’s a bigger issue. I mean, maybe you don’t have anything. You don’t have an eat in kitchen. Sorry, iraq. Okay, so it’s around a dining room table. Since we’re talking about storytelling, why don’t you take a moment and tell that dining room table story? Sure. Well, i was diagnosed with breast cancer for the first time when i was just twenty eight years old, and it occurred to me that although we had so many organizations for breast camps are advocacy research, we didn’t have an organization that address some of the unique needs of young women facing breast cancer and those metoo could include, i think, like fertility, career, parenting, genetic, social life, relationships on everywhere i went, i happened to be the youngest woman in the waiting room by an average of twenty years. And so shar sharon began as an effort, really, to collect the stories of and the experiences of young people facing breast cancer and more even more specifically, jewish women and families. Facing breast cancer because jewish families tend to have an increased risk of hereditary breast cancer could be ten times higher than the average than the average woman. And so there were fight of us around the table that first night, that dining room table on by, you know, talked about the need for an organization that address some of those unique concerns. Way were five, and then we became ten. And now we’re more than sixteen hundred pier supporters nationwide. Alright, on dh. What is the the annual budget of short, sheriff? Give people a sense. Uh, when you’re eleven, which is what we are in now, the annual budget is about one point, eight million dollars. All right. And how many employees? We have fourteen, staff people, and we run eleven national programs with the help of more than five thousand volunteers nationwide, you have very heartfelt, compelling videos on the site and some on youtube. How do you find your story tellers? You know, we really we reach out in lots of different ways. And i think in our experience, we found that the more with the more we reach and in the more diverse in the more diverse mode abilities we used to reach women, the more diverse the stories we get back, we find stories in a few ways. First, we find them through social media using facebook and twitter and ask people to share their stories whether it’s on thanksgiving day, for example, we might ask people toe right in what they’re thankful for. As a young breast cancer survivor on twitter, we might say, you know, tweet us, you know, the things that you’re most great napor in twenty twelve find some of our stories on social media, we use our blogged to share stories, but also to get storytellers to share their email sometimes will do an e mail blast and a good example of that was my fortieth birthday, which was just a couple of weeks ago. I shared my fortieth birthday wish, and we asked others to share theirs as well. And so we got some stories that we were going to talk about that later on because you got a great response. I know too, that to that talk about them very traditional means of focus groups, for example, where we have women come into the office and share. Their stories and we can either take those weaken, videotape them, audiotape them on, and then have them transcribed so that we can use them for other purposes, okay? And we’re going to have a chance to talk to you about some of the those i don’t know. I don’t mean to sound heart like, you know, cold calling them channels, but methods something different methods like the like the face-to-face focus groups that your record, but right now i’m just trying to focus on how you identify storytellers, and sometimes they just come to you, write and tell you that they want to share their story with others. Sometimes they dio, you know, for some breast cancer survivors, that could be a very empowering way to close the loop on their breast cancer experience, where they’re sharing their story in the hopes of inspiring and empowering others. Sometimes we have to reach out and encourage people to share their stories, whether it’s with incentives or just by explaining to them that that’s another way of contributing to the organization in a non financial capacity on dh. Sometimes we, you know, it’s sort of low hanging fruit they’re already sharing. A piece of their story we can tell that it’s a compelling story, and so we reach out and just sort of nudge them along and say, you know, you told us a little bit about your experience, but we could, you know, we would really benefit from sharing that same story with, you know, lots of people and, you know, would you mind sharing some more? So we find them of those ways you can view this as a cz, a volunteer opportunity, and we dio, you know, sometimes people think that being a volunteer means coming into the office or e-giving tremendous amounts of time or contributing in terms of dollars, but really, being a storytelling could be a wonderful volunteer opportunity that doesn’t require people to go too much out of their way or tio reach into their pockets, and sometimes these stories are written right on dh, sometimes video or audio recorded that’s right on, and then sometimes they can be longer, and sometimes they can be shorter. You know, a tweet, for example, is one hundred forty character. The facebook post might be a paragraph a block post might be three paragraphs some might be written, some people feel much more comfortable writing, but others feel more comfortable speaking and in whatever way we can capture their story. That helps us. That helps us collect more stories because we find people in lots of who feel comfortable with different avenues of expression. How do you overcome the conundrum that people might like, tio, write their story. But on the web, viewers are more interested in watching video than than reading, you know, that’s, an important that’s important challenge that i think we all face in the nonprofit sector. You know, people feel more in control in some ways of the written word and certainly more comfortable behind the pen and behind the camera. But we find that our viewers really liketo watch on and it’s easier to share when we can just ask them to it’s linked to something on youtube or share a web based link. You know, we try to we try to identify those who will come across well on camera whose stories just feel more compelling because they have a great almost like a stage presence in a certain way. Sometimes we used basic incentive, you know. Come on in for. A day of videotaping, and that encourages people tio take the leap, and sometimes we just note that it doesn’t have to be a professional camera set up. You know, it could be your iphone, for example, that you stick on video mode and just shoot yourself speaking honestly into the camera, so we try to make it not to professional and too intimidating, because as you said, the truth is people to respond mohr two videos in some ways than they do to the written word, and we’ve had many guests on say that video does not have to be high production value to be compelling and sincere and moving. I think that that’s true, but i would take issue with one piece of it, i think, as a non-profit leader, one of the things we’re always watching for quality control and brand management, and so an organization like ours that really strives to keep a very professional face it. There are so many breast cancer organizations that are not necessarily as as focused on that sort of professional, the professionalism with which we pride ourselves. We really struggled with that balance on the one hand, no, it doesn’t. Have to be a twenty thousand dollar two minute clip. On the other hand, when we send something out that is videotaped on a shaky camera or that doesn’t look professional, it does in some way reflect on our own ground. And so we walk a fine line between sort of that honest, almost raw quality of video and something that looks too professional to polish to almost too and focus on attacking at heartstrings say a little more about some of the my voice is cracked like i’m a fourteen year old more me, me and we’re not even in the same room bonem it’s that your charm comes across the phone line, you say a little more about the contest you mentioned and some of the incentives that you might offer toe to induce women or men to tell their story? Yeah, you know, sometimes it could be something as simple as dinner, right? When we do a focus group in our office will say, you know, they’ll dinner is served at seven, you know? Come share your story and people will come around the table and the focus groups i should emphasize they’re not just for storytelling. Although that is an integral part of what ends up happening inevitably it’s also an opportunity for us to get feedback on programs and fund-raising initiatives and other core aspects of what we do at the organization um, sometimes it could be a simple and incentive as dinner. Sometimes it could be, you know, a t shirt it could be, you know, a reimbursement for travel expenses. It comes in all shapes and sizes on doesn’t have to be monumental mean t shirt or just expense reimbursement. People are moved by small, by small offerings, they’re moved by small offerings, and i would even say, it’s not i wouldn’t even say that that’s what sort of pushing them over the edge? I think i think people want to share their story, they think it apparently there is a need to share in some people, and we are just tapping into that and sort of pushing it along a little bit just wouldn’t even say that the incentive is what makes or breaks the desire to share that desire is built into some people, they find it empowering, and when you give them a knave anew, that feels comfortable, whether it’s the incentive that makes them feel comfortable, the environment you set up in the office that makes him feel comfortable, you know, personal phone call that you might make to encourage them to come in and share their story that’s the little those of the little things that help push them over the edge and make them feel even more comfortable sharing there’s a very touching video done by a woman named brenda. And she tells the story of ya l who ended up not surviving her cancer, but the video is really it’s very, very moving. Do you want to say a little about that? Yeah, that’s a video that we produced for our tenth anniversary way wanted to share the stories of families that had established major gift in support of star shoretz programming on, we wanted really to understand what it was that compelled them to give and the reason we wanted to understand that was we wanted to be able to share their stories with other family members and friends who might also be considering larger gift. Um, and we felt that that would be the easiest way to translate their own desires to the actual gift itself. And so we highlighted for families. Although i should say before we narrowed down to four families, we started with six or seven potential stories and then narrowed it down to the four that we wanted teo highlight on the video on dit was we really didn’t know what to expect. You know, the cameras followed these families around for a few hours in a given sunday and really just have them share what compelled them to give and establish their major defeat. And the stories are beautiful, you know, each one different you no one was story. The one that you mentioned about a young woman who was connected to another pierce a porter. Shall we have just about a minute before break? No it’s so good to tell the story of brenda and yell. So it was a young woman who was connected to another pierce supporter and the peer supporter passed away and our you know, our young caller wanted to establish a gift in her memory to make sure that others living with advanced breast cancer had a place to turn on. You know, the story came out beautifully. It’s touching it is compelling. And it also incentivizes others who are thinking about a major gift. We’re gonna take a break. Rochelle will stay with us, and we’ll continue talking about storytelling that hope you stay with us also. Snusz dahna hi, this is nancy taito from speaks band radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought join me mondays at two p m and get all your communications questions answered on speaks been radio. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot com let’s monte m o nt y at monty taylor dot com how’s your game want to improve your performance, focus and motivation? Then you need a spire athletic consulting stop, second guessing yourself. Move your game to the next level, bring back the fun of the sport, help your child build confidence and self esteem through sports. Contact dale it aspire, athletic consulting for a free fifteen minute power session to get unstuck. Today, your greatest athletic performance is just a phone call away at eight a one six zero four zero two nine four or visit aspire consulting. Dot vp web motivational coaching for athletic excellence aspire to greatness. Hey, hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Duitz welcome back with rochelle shoretz and she is the founder of shark share it which you’ll find it shar share it dot or ge s h a r s h e r e t dot org’s deshele the shar sharon is a chain or necklace in hebrew so it’s a little more. And what you call your members explain that sure are pierce supporters we call links as though they were linked in a jane and it’s actually come full circle because when i was diagnosed with breast cancer a second time, i started to use the services that we created as an organization. And so i was the first link, and then ultimately now depend on some on another links in our chain. The chain is miles long now, right? Yeah. Stands the country were in all of the state. So you had a very successful written blogged post because we’re talking about righting versus video. But your your birthday block post did did very well. Got a lot of comments. Brought attention to shar. Share it once you share that. Sure. So my fortieth birthday was a couple of weeks ago and celebration of happy. Thank you in celebration of my birthday, i wrote a block post about the significance of turning forty and all that had changed in the breast cancer arena since i was diagnosed at twenty eight and i specifically highlighted and shared another story, the story of my grandmother, who had also been diagnosed with breast cancer when i was younger and how much the breast cancer story had changed in the eleven years since my diagnosis. And we were amazed at the response, we posted it as a birthday wish, and then we asked our readers and our stakeholders teoh right, a birthday wish back to me and we i think we had over one hundred responses, we shared it in in many modality, so it was on facebook it was on our block. We tweeted about it, we sent it out by email, we really blasted it on. The response is beautiful and in fact the staff as a gift to me collected all of the responses and put them together as, ah birthday book and it was beautiful and encourage people to share their own stories. They talked about their own grandmothers who had been diagnosed with breast cancer they shared some of their own stories, and again, these will be the seeds for further storytelling. We will be able to look back at all of these responses and pick from them others who might be interested in sharing their stories and greater and greater kapin more incentive again, as we talked about, i see stories everywhere. You know, that movie i see dead people. I see stories. I see stories everywhere. It just went on a hundred mile bike ride with a boardmember on. I said to her at the end of the ride said, linda, you should share your story on the block like writing something, and she did right away and again, we sent it out to all the riders. Everybody who had been on the ride. There’s, you know, really, everything we do there is an opportunity for someone to share their story. It might be why they participated in an event that might be what they learned at a given event. It might be, you know, a reflection at a milestone there’s always the potential to turn something that seems programmatic into something that elicit emotion through storytelling. That’s. Excellent. And how do you feel that? All this story telling is helping shark share it well, you touched on it a little before the break. We really used the stories in many different ways, we use him for programmatic purposes. So for example, we anecdotally they provide feedback to us on the program that we provide, and perhaps programs that we need to provide that we need to develop. We have them in marketing materials like brochures and newsletters, we use them in fund-raising efforts, whether it’s a thank you letter to donors or video that we’re producing for major givers on, we really try to find lots of different ways to use the same story or different stories to engage our diverse audience. What kinds of reactions do you get to the stories? You know, i think we keep the story israel, which makes the stories even more compelling. You know, stakeholders these days are very sophisticated, so they didn’t know when you’re trying to target their heartstrings. But when the emotion is wrong, when the story israel on when people can relate to it, i think we find any way that the response is is is great it’s certainly more effective than just shooting? Statistics in a brochure or, you know, highlighting accomplishment. It gives a face and a voice to the experience that we are addressing. How do you have? Yeah, yeah, please. Go ahead. Finish your thought. Okay, but how do you help the storytellers overcome their fear of you said people really want to do it, but suppose they have this fear, or maybe maybe even while they’re in the midst of story writing of writing or being interviewed or telling their story right in the middle of it, how do you help them overcome these fears? Well, i think the most important thing that we dio way provide a safe space for the storytelling. You know, people might be very excited about sharing their story in a, you know, at the at the onset. But once they start to tell it, once they start to share it, it becomes very personal, very raw. They start to hesitate. So we try to set up a safe space throughout the process. So first will guarantee that we will share whatever edited version of their story with them before it goes public. We guarantee we highlight for them very specifically. Where that story will appear it will be in the newsletter. It will appear on the web. It will. We might use it for a brochure. And so they have a very confident understanding of what’s going to happen with that story. That being said, you know, we still went in sometimes two challenges that we have to address on the fly. I’ll give you a specific example. This is not a verbal story, but a picture story. We did a picture. A picture exhibit of rochelle. I’m sorry. We have just about a minute left. Okay, so we did a picture display of ten of our women and one of the women who was very comfortable when she took her photograph ultimately started to hesitate. And so we have to narrow down where we were going to use that photo. So i think keeping the safe space safe, ensuring and basically ensuring that you are going to communicate with the storyteller helped them feel more comfortable sharing their story. It’s really it’s all very compelling and touching. And i want to thank you very much for sharing all this valuable information and also your own story with our listeners. Rochelle thank you. Very much now my pleasure, deshele shoretz founded sharks shoretz to connect young jewish women fighting breast cancer. They now work with people dealing with ovarian cancer as well and it’s open to men, women of all races, nationalities, etcetera. You’ll find them at shaare, share it dot or ge i want to thank my guests, of course, suzanne felder and rochelle shoretz also the organizers of fund-raising day for hosting me on the exhibit floor and allowing me to get that susan felder interview next week. I don’t know what’s coming up next week, give me a break because i’m recording this on august fourteenth and next week is going to be september seventh, but i do know that the september seventh show will include the smart, charming and resourceful maria simple, our prospect research contributor, and i know it’ll be a very good show and funny. I host a podcast for the chronicle of philanthropy that is called fund-raising fundamentals. It’s, a ten minute monthly podcast devoted to fund-raising it’s on itunes, it’s on the chronicle website. If you like this show, then please check out fund-raising fundamentals continuing to wish you good luck the way performers do. Around the world, russian theater folks say poca de pere, neither down nor feathers. That comes from wishing a hunter bad luck, which is really good luck to come home from the hunt empty handed. So you wouldn’t want to say thank you to that, because they’re giving you a bad luck wish, even though it’s a good luck wish. So what russians will respond with is shorty, go to the devil. And to think thes people contribute to the international space station. I don’t know, but it all seems tto together. Um and i want to thank janice taylor for her, continuing to give me these language lessons and artists. Good wish, explanations. Our creative producer was clear. Meyerhoff. Janice taylor is also our line producer. The show’s social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next friday, september seventh at one to two p, m eastern here at talking alternative dot com. Hyre zaptitude ing. Good ending. You’re listening to the talking alternative network. E-giving nothing. Cubine hi, this is nancy taito from speaks been radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. Dahna you’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Oh, this is tony martignetti athlete named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting. Are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classics or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment, be more effective be happier and make more money. Improving communications. That’s the talking.

097: Giving in 2011 & Video Talk With Scott – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Bob Evans, editorial board member of Giving USA

Rob Mitchell, CEO of Atlas of Giving

Scott Koegler, editor of Nonprofit Technology News 

Read and watch more on Tony’s blog: http://tonymartignetti.com

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No. Hello and welcome to tony martignetti non-profit radio for june twenty second twenty twelve we’re always talking about big non-profit ideas for the other ninety five percent. I’m your aptly named host. I do hope you were with me last week, i’d be in distress if i learned that you had missed motivating your board for major e-giving to start from the fund-raising day conference earlier this month, jennifer herring had advice on motivating, working with and supporting your board to help them step up to fund-raising duties and revisiting your twenty twelve prospect plan. Maria simple, our prospect research contributor and the prospect finder, did a midyear checkin of her new year’s, her new year’s ideas on your twenty twelve prospect plan from our january sixth show, we talked about the cultivation events that you promised yourself you were going to set up and there’s google lorts you’ve been meaning to get to this week e-giving in two thousand eleven e-giving yusa and atlas of giving use very different methods to report charitable giving e-giving yusa is a survey that looks back the atlas is a forward looking prediction with e-giving yusa, boardmember and atlas givings ceo will contrast. The methods and hear what each has to say about last year’s e-giving numbers and we’ll look forward a little bit, too. Then video talk with scott are scott, our tech contributor scott koegler he’s, the editor of non-profit technology news. He’s going to share the buzz on video sites many that are free that help you make good looking videos to tell your stories between the guests on tony’s take two. If you’re going to give you got to take time off to be great at giving to others, you have to take care of yourself. That’s, my block this week and that’s what i’ll talk about. Use the hashtag non-profit radio to join the conversation with us on twitter, hashtag non-profit radio. Right now we take a break, and when we returned, my two guests will talk about giving in two thousand eleven, so stay with us. They didn’t think that shooting getting ding, ding, ding ding, you’re listening to the talking alternative network, waiting to get me anything. Cubine money, time, happiness, success, where’s your breakthrough join me, nora simpson, as i bring you real world tools for combining financial smarts with spiritual purpose. As a consultant to ceos, i’ve helped produce clear, measurable financial results while expanding integrity, passion and joy share my journey as we apply the science of achievement and the art of fulfillment to create breakthroughs for people across the world. The people of creation nation listened to norah simpson’s creation nation fridays at twelve noon eastern on talking alternative dot com. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping huntress people be better business people. Dahna you’re listening to the talking alternative network. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent with me now is bob and rob. Bob evans is a member of the editorial board of giving yusa and rob mitchell is the ceo of atlas of giving, and they’re both here to talk about giving in two thousand eleven and look forward a little bit. Bob, rob, welcome next-gen durney good to be here. It’s a pleasure to have you, bob. Welcome to the show. Rob. Welcome back. Rob’s been on before let’s. See? Tony? Yeah, my pleasure. Let’s. Um, let’s. Start with bob evans. Um, the methodology between e-giving yusa and atlas of giving differ considerably. What? What is bob? What is giving us a cz method for assessing fund-raising last year? E-giving you’re giving us a historically is the most accurate report on charitable giving in america. Refined it’s methodology slightly over the last couple of years, but, uh, it’s still considered to be the most accurate and consistently, uh, uh, focus. Uh, various estimates are based on economic metro’s models using tax data, government estimates from the i r s and other components of the federal government and other research institutions. Okay, but there’s a big survey component, right? Absolutely. Yeah, let’s talk about the thing, isn’t it? I mean, i think that’s what it’s known for is being a survey of charities when you talk about that individual charities air not surveyed umbrella organizations, air survey ok, well, i’m really organizations such as, uh, the the council on foundations, counsel for aid education, the national center for charitable statistics of the urban institute on some other organizations like that that compiled data for various sectors of the e-giving factors. Okay? And so you do the survey at the end of the calendar year, and then and then every june the report comes out. Is that right? That’s correct so that that the report also is revised twice based on new data that comes in from especially with the federal government. The i r s so that the estimate that came out for two thousand eleven giving will ultimately be revised slightly twice more. Okay? And i know you have a revision from two thousand ten, but we’ll get to that. We’re not. We’re not there yet. You want to talk about the methodologies first and so roughly how? Many charities are represented by the umbrella organizations that you survey. Well, they’re one point two million. One point, one one point two million non-profits in the united states is registered with the irs. And then there are two hundred twenty thousand houses of worship. But but how many are represented by the umbrella organizations that you are surveying? Uh, no. Unclear it’s. Probably the most complete survey of anybody but one point, one million non-profits air not surveyed, but because of the methodology that hughes okay, all right, but you, but you don’t know the percentage of the one point one million that you are that you are encompassing in the overreaching surveys. Okay, because we’re dealing with nine nineties were dealing with other federal reports that all non-profits are required to file. Okay. Rob mitchell, uh, atlas of giving what? What’s your methodology there. Well, tony, to give you the methadone, the methodology that we have is that using more than forty two years of published e-giving data and the u s, we were able to prove that charitable giving in the u s is specifically and directly tied to certain factors in the economy and those those factors in the economy changed by sector and by source uh, and by state and so we’ve been able to prove beyond a shadow of a doubt, the charitable giving his directly tied too specific factors in the economy, not just the overall economy. We know what those factors are, and we have built algorithms when bac checked against more than forty two years of data match up at, uh, ninety nine and a half percent coefficient of correlation, this is the same kind of technology that is used in many macro economic measurements in the us, everything from unemployment to retail sales and so are are unlike what bob’s talked about, we don’t rely on surveys at all. We have a macro view of the entire non-profit e-giving sector, we break things down by nine sectors, four sources and fifty states. And uh uh, the interesting thing about our methodology and technology is that while it is useful to look back and we’re talking now about two thousand eleven, but we already have numbers we measured by month, and so we already have Numbers through last month of 2 thousand twelve, and more importantly, we have developed a forecast. Based on the realities of the factors in the economy and demographics that dr charitable giving, we have a very active forecast out for the next twelve months. Okay, we have just a couple seconds before break. So clearly yours is a forward looking and giving us a is looking back. Bob, just, well, i’ll tell you what, we’re gonna take our break. And then we’ll talk just a tad more about your methodology. And and then we’ll get into the Numbers from 2011. So baban, rob will stay with us, and i hope that you will. Also talking alternative radio twenty four hours a day. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Durney hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading. Learn how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? 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Interested simply email at info at talking alternative dot com lively conversation top trends, sound advice, that’s tony martignetti, yeah, that’s, tony martignetti non-profit radio and i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. Dahna and with me is bob evans from the editorial board of giving us a and rob mitchell, ceo of atlas, of giving robert won’t spend. Ah, just a little time, a couple seconds really just give listeners remind listeners like, just i should say of a few of the data points that giving us a cz forecasts are are based on well, you mean the alice e-giving what i said, i said, giving us that. Yes, i’m sorry, the atlas of giving what are just some of your econometric data points? We’ll sew it. It ranges from everything from i think most people have been in the nonprofit sector for awhile realized gdpr a significant player, but it tony, it ranges from housing starts to unemployment to corporate inventories. There are a variety of factors, and depending on what sector or wet source we’re talking about, they’re they’re different things. Obviously, the stock market in two thousand eleven it was huge for some sectors and for some sources of gifts. So, um, we have specific algorithms built for each each of nine sectors, each of four sources and for all fifty states, ok, understand on dh, those sources are the different charitable missions, i’m sorry, the sources of the funders, the four sources would be individuals, foundations, corporations and request and sector and the sectors are gonna religion, education, the arts and so forth. Okay, excellent. So what did two thousand eleven look like to atlas of giving what happened between two thousand ten in two thousand eleven? Well, two thousand eleven was a remarkable year for for bounce back giving. In the united states. We recorded the national e-giving increase of seven and a half percent in two thousand eleven, and it was fueled largely by a very robust stock market increase, especially in the first seven months of the year. And you see that reflected in several things. Back-up. Just as in a couple of examples. Donorsearch vice funds had record years. Fidelity give fund. In their gifts. For two thousand eleven, vanguard was up seventy five percent. Colleges and universities are you have to do is google college and university record fund-raising sing, and you will see literally dozens and dozens of examples, everything from from harvard and stanford. Teo small community colleges who had record fund-raising years in two thousand eleven. Right on dh. How did two thousand eleven compare to pre recession two thousand seven? Well, it’s uh it’s recovered quite nicely. We’re well past prerecession numbers in terms of total giving in the u s and you know, there’s, there are some storm clouds on the horizon. Our forecast is is a bit sobering forking last quarter of two thousand twelve, we’re going to get well. Let’s not go to the forecast was wantto compare apples and apples for so and adjusted for inflation. What kind of increase did you see from two thousand? Elation? Inflation has baked baked into all of our algorithms. So we’ve got that handled. Okay, so no adjustment necessary from that adjustment. That’s seven and a half percent growth from ten to eleven. Yes. Okay, bob evans. What did what did giving us a c from two thousand ten to two thousand eleven e-giving usa says that two hundred ninety eight point four billion dollars were given to non-profits in ten sectors across the economy. This represented about a four percent increase from two thousand ten. But when adjusted for inflation, it’s only ever about a one percent increase over two thousand ten. Ok, now those numbers are quite different. Well adjusted for inflation, one percent from giving yusa. And the same number seven and a half percent growth from the atlas of giving sabat that’s interesting. What? Uh, rob, what was your total giving number? Was it near the two hundred ninety eight point four billion that giving us a found? Oh, no, we’re well beyond that are part number was, uh, three hundred forty six billion dollars given. Okay, so we have a delta of difference of about fifty billion dollars. Roughly? Yeah, okay. Anybody care to offer their thoughts on why those the percentage and the and the gross number differ so much? Who wants to take a stab at that? Anybody you know, i’ll take a bit of a stab at it, tony, i think if you go back to two thousand eight and two thousand nine and just a bit of from my past, at one time i was the chief development officer of the american cancer society and in terms of using surveys and so forth we had we had a board policy that we didn’t participate in any survey, so it didn’t matter if it was independent sector or the association of fund-raising professionals or or the non-profit times we didn’t participate. And so you had america’s largest health charity not participating in the kinds of surveys, and then there were also there’s also some there’s, some organizations that provide this information, i think the good thing about the alice of giving it that we’re agnostic we’re not subject to two thousand two thousand ten was was an interesting year because you had this large outcry from some very large organizations that didn’t do well the previous year and put give my impression is that it put some pressure on giving us a to reconsider their methodology, which they’ve now changed, but we’re not subject to that sort of thing because we’re not changing our methodology, our methodology solid, we’re sticking with it. Okay, okay, well, let’s give bob evans a chance. You know, the keeping things civil. But i think that’s interesting because the numbers and the percentages do vary so, so greatly. Bob what? What, what? What? What’s your take on this. I think the whole issue really is. How is your organization’s faring fromthe fund-raising arena today? Uh, that regardless of the surveys, regardless of the reports like atlas e-giving are giving us a it really comes down to the bottom line of how each organization is faring and how they’re, uh, seeing support uh, these are all best guesses at at the best. Well, okay, but i think, surely uses that both get atlas of giving and giving us a are reasonably up for two thousand eleven, representing the second consecutive year for increased e-giving but also understanding the two thousand seven undoubtedly was the best year for giving that was a member of two thousand seven was the start of the great recession, okay? And that’s, when everything had cascaded groundwork rob you if i could add a little bit toe weapon, uh, saying here, you know, one of the things that we’ve been able to observe for the first time, i might add, is that, um, you take a look at two thousand eleven, there are many organizations that didn’t do well in two thousand eleven, and the reason is that if they are heavily weighted on relying on small gifts from lots of lots of small gifts from lots of small donors, they’re tremendously impacted by continuing i unimportant. On the other hand, colleges and universities donorsearch advised funds, arts organizations and others, not nearly so affected by high unemployment numbers but very favorably affected by favorable stock market value. So there are the charitable giving economy contains a lot of moving pieces, and the fun part for us is that we’re now able to identify what those moving pieces are and how they’re how they’re affecting individual sectors and individual sources, and bob is exactly right. It all boils down to, regardless of what we say or what giving yusa says says it boils down to how are you doing? And what will you be doing in the next in the next months and years? Sure, i think, though, that you know, if a charity wants the benchmark against something, it has it’s got a broad spectrum tio to benchmark against because it’s either one percent increase or seventy five percent increase. So depending on how you did individual, you could sort of you could say, well, we’re doing much better than the giving, yusa says. Everybody else did, but not as well as atlas of giving says everybody else did fair enough, but i would also add that in terms of benchmarking and part of the reason that i created the atlas of giving was because at the time that i was a fund-raising practitioner and being evaluated evaluating my staff of value, winning my programs and being evaluated myself it’s very difficult to have that kind of evaluation that comes out so late and doesn’t correspond to my fiscal year, so our benchmark is solid and consistent. Once you set the benchmark, then you’re measuring velocity and trajectory, and our benchmark comes out monthly so that i’m able to compare it to my fiscal year or practitioners compared to their fiscal year, and they can keep a monthly benchmark rather than having to wait till the end of june following the calendar year to find out okay, what the benchmark might be okay, but that’s rob mitchell and he’s, the ceo of atlas of giving and also my other guest is bob evans remember the editorial board of giving us a and we’re talking about last year’s numbers let’s move to some of the sectors bob, you and atlas, i should say you and giving us a agree that hyre ed and donor advised funds did very well, so big increases in two thousand eleven. Absolutely, i want you to talk a little about that. Why? Why you think that is? Well, i believe tremendous growth of dollars for donor advised funds is a reflection of support from middle income america in particular, who are you talking away dollars in donor advised funds because they haven’t been satisfied with the transformational projects that non-profits air presenting their banking future charitable support so you think charities or not, motivating donors sufficiently outside hyre ed, i think even in hyre ed, i think all of the categories in the nonprofit world have to reexamine what they’re asking of donors, and they need to be showing impact in transformation, and then we’ll end up seeing better. E-giving rob mitchell, what’s your take on the two sectors well increased, i think first of all, back to donor advised funds this extraordinarily good year, you know, seventy five percent increase for vanguard, eighty one percent increase for fidelity that can’t be a one year change like that cannot be explained by a change in sentiment donor-centric mint, it is specifically tied to the economy to teo economic and demographic factors. I think that what bob saying played a role, but i don’t think that was a major. Role i think the major role was the ramp up in the stock market buy-in in two thousand eleven, but why would that money go to dahna advice funds instead of directly to one of the sectors that i do not have an explanation for it, actually, and that’s, where bob is saying that he feels charities or not, people are giving, but they’re not giving directly to the charities, right, bob? Because charity’s air not motivating and moving donorsearch efficiently, i think there’s another factor to and that is when you look carefully at some of the people who are creating or funding donorsearch vice funds, they’re doing it in lieu of creating family foundation shin i wouldn’t be with that, okay, that that that major dollars going into donorsearch vice funds enables donors teo beam or anonymous i having less paperwork to file and on considerably cheaper. Setting up a private family foundation is a very expensive endeavour, right? And it requires a lot of legal activity to write on dh considerable oversight and there’s the required spending let’s, let’s look a little bit a new area that is losing market share consistently. Bob will just stay with you religion is suffering right and has been for a while a tte one point half of all giving was directed teo houses, of course. How long ago was that? Half probably about twenty to twenty five years. Ok? And how about now? What’s happening? Thirty two percent of all reported e-giving goes the houses of worship. And how does that compare to last two? Two thousand ten down down about how much? Uh, it’s down a couple of percentage points down in total dollars as well. Okay, especially the pie has gotten bigger. Okay, rob mitchell, what is what is the palace of giving see around religion? Well, we’re religion is still it gives to religion overall are still growing. We’re not showing any decrease, but they’re not the proportionately speaking e-giving growth and religion is not keeping pace with the others declining. In other words, declining market share is definitely declining markets here and their three reasons we believe for that. Well, tell us just one, because we only have a couple of minutes and i want to look a little look a little ahead with you two. So give us your main reason. Well, demographics have changed. Their church membership is declining in the u s that’s that’s one okay, important and younger people are not as motivated by religion or or its institutions at least a zolder people alright and their religion this past year was greatly affected by on high unemployment because they rely typically on lots of small gifts from okay, rob mitchelson, i think the other factor too, is that houses of worship for the least sophisticated in their fund-raising technology and an approach and expertise and complicity of america have not been trained properly like seo fund-raising not a sophisticated intelligent. Okay, all right, all right, rob, we take just maybe thirty seconds or so since yours is a forward looking model. What’s your forecast for two thousand twelve. So the calendar year forecast updated just a week or so ago is that we’re looking at an increase of four and a half percent for total national e-giving in two thousand twelve dahna the unfortunate part is that we probably have experienced the best growth we’re goingto have were showing that e-giving growth is going to begin to decline dramatically in the last quarter of the year and looking ahead of the first half of twenty thirteen, uh, things could get pretty ugly. We have to leave it there on ugly note, but there are brightstep lots, and we talked about those as well. Bob evans is a member of the editorial board of giving yusa. Rob mitchell, ceo of atlas, of giving gentlemen, thank you very much, thank you, tony. Thanks, bob, thank you all, bob. Thank you, rob. Thank you as well. Right now, we take a break when we returned tony’s take to stay with you’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com duitz welcome back, it’s. Time for tony’s take to my block this week is if you’re going to give, you got to take time off. You all work in the charitable sector in some respect either ceo or fundraiser or boardmember or something else. But the charitable sector, by definition is, is giving and in order to be most effective at giving to others, i believe you have to give to yourself and take for yourself. And what i blogged about is taking time off whether your work is in education or shelter or giving a voice to the marginalized. I believe you’ll be better at it if you take time for yourself, and that may be just something like word games or crushing an afghan, um, or doing puzzles or maybe a full vacation, but whatever it is that you need to take care of yourself, i suggest you do it for me. It’s a lot of running and some weight lifting, and i have ah, second home and i have a lovely hot tub there. So those are some of the things that i indulge in whatever you choose to indulge in, please do it without a phone next. To you, break away from the grid, go offline and take time for yourself. And that was my block this week, which is at tony martignetti dot com also want to remind you that we have a linked in group. You can give me direct feedback about the show if you have suggestions for the show suggestions for guests or show ideas even without a specific person, please, the linking group is a perfect place for that, and that is tony’s take two for friday, june twenty second, the twenty fifth show of the year and in three weeks on july thirteenth, my one hundredth show coming up just three weeks and scott was going to be on that show. Scott kottler how are you? I’m good. I’m preparing for the show right now, tony. Excellent. Ok, well, you actually should be preparing for the current show right now. Oh, i forgot about that. All right, scott koegler, of course. Our regular tech contributor and the editor of non-profit technology news, which you will find at n p tech news. Dot com. And this month, scott and i are talking about video. How come, scott wise video? Why is video? Important? Uh, all you have to do is look at you to see that number one. It is popular medium. Everybody wants to be. I have video and produced video, you know, it’s kind of the fulfillment of of a youth dream for a lot of people. A lot of a lot of frustrated actors, frustrated actors and directors. You mean absolutely, absolutely. Okay, but but it can be valuable in telling your your charities story. It could be valuable in in a lot of places, certainly on the website and sometimes just as kind of a lead in as being something active. Your log in page on your main screen, people like to see things moving. Obviously. Okay, so the trick is, you know, putting something out there, that’s worth what’s the hard part, okay? And i want teo tell listeners that tech soup had a webinar caldnear non-profit video one o one, which are social media manager regina walton found and we’re going to put a link to that women are which is a video on the facebook page and also in the linked in group after the show. So look for that tick soup. Thanks. You blink. So, scott, there are sites that will help people with video, you know, video isn’t necessarily what we normally have thought about his video, another somebody sitting in front of a camera or even motion pictures, if you will, it can be still pictures kind of assembled as a moving slideshow, maybe even annotated with voice or with that ak ground music. So there are a lot of things that pass for video, and they don’t have to be unnecessarily difficult to do, and i think that’s the main thing here is they shouldn’t be tough because if they are tough and you’re not an expert at producing them, then they’re they’re not going to be worth while watching. Okay, you gotta watch out for that, especially if you’re putting him on the home page of your of your of your blogger or your charity’s website right now, it’s a lot of us now, you know, is were attending events or just just doing things are our phones with us that have cameras in? Then we carry little video recorders or your cell phone and has a video camera and it’s and so there it turns out that there are lots and lots of real short length video or just still images. I mean, just look att facebook, facebook now houses. I think the last number i saw was that sixty percent of all the pictures ever taken ever and are on facebook pretty stunning. That’s incredible, yeah, crazy that’s an end and youtube i don’t know something like there are tens of millions of upload to youtube a day zag goring number of video uploads their alright but right and so and so we all have these devices that you’re talking about. Everybody’s got a phone so it’s like p r in your pocket, right? When when? When your charities doing something documented and so what kind of help can you get teo to create? Ah, moving slideshow or or a video on the web? There are many applications there things like i photo and there’s, i think it’s my movie and there’s a win win movie or when editor stuff like that. So depending on the platform that you’re on you khun, just look in your in your program files and find something there and those who work. Those were pretty good they can take your video clips. And you can kind of piece together what they still rely on you doing something and being a little bit technical and saying, ok, how do i put this year? I don’t make transitions between images or between video clips on howto synchronize music and there there are several either free or pretty inexpensive talking about either free or maybe for fifty dollars a year. Um, maybe up to five hundred dollars, you know, if you really want to get some superb results, kind of list off a couple of them, but yeah, that’s what? I love to go free and wait because this right, we haven’t. Article of this on on pitak news. Just go there and look for the for making videos. But the first one talk about an emoto hay and i m o tio dot com and essentially you go there and you log in and create an account. Then you could get the free account just to test it out. The only difference, really, between free and paid account the length of the video think free videos, thirty seconds or something. Which may actually be plenty. Yeah again for for a website the banner on your home page people aren’t going to sit and watch a two minute video, i don’t think, but right thirty seconds and then i mean, there, there for another reason, but something that’s engaging and, like you said, may even just be a slideshow thirty seconds is probably enough, and for a small charity, you know, you stick with what’s free. So the ladies all work is that you assemble your pictures, whether they’re on facebook or or flicker or, you know, one of the other photo on video sharing sites, and then you log into francis an emoto and you say creative video, and then it says, ok, what do you want to include in your video? And you simply select the images that are already uploaded? Or you can upload new ones if you have them on your computer, so it makes it really and, uh, at that point, then you pick a theme, so if it’s a party or if it’s an event they have these pre configured seems ok, and they also have pre configured music. So in essence, you khun select, you know, twenty or thirty images or a couple of video clips, uh, collect them together listselect style listselect music and the service will go ahead and create a set of trans so what’s, really magical is synchronized. Those with the beat of the music, which is something that would take a lot of time manually. In fact, that’s just bringing the transition manually is beyond what i what i ever do with my videos. So so it’s really value and getting some high production value from these, okay? And you can do that that’s an emoto dot com. And you could do that for free for up to thirty seconds. I think the Numbers 30 seconds. I don’t get me wrong. They’re but a short. All right, is there? Ah, you have others there’s a couple of hours and i just kind of rattle these off. I’m less familiar with, um but i know that they have the same basic kind of thing. You upload pictures and that creates it. Does other work for you. One is gulag ster g l o g dafs e r. Okay, i happen to know that one. That one does have a free. That one has a free offering also, right? Yeah, i think i think that’s. Actually, all free. Okay. I don’t think paid offering. Okay, uh, there’s one called kids. Okay, i o a and that has multiple levels. Has got a free version and also has, i think it’s fifty dollars for two years. Okay, so that’s pretty so free or cheap. I mean, twenty five dollars, a year. He’s. That thing that looks good. That zoho there’s there’s. Another one called duitz. Stupid flex flex. I’m not sure if they’re supposed to mean stupid or stupendous, but u p l i x and that’s. Actually. Probably the most expensive one, but also has a lot of additional capabilities. But it’s five dollars per month. Basic price all the way up to almost sixty dollars per month. Yeah. Okay. So, you know, you have to. I want to get some experience before your excellency. Yeah, okay, but they still have a little cost offering. And ah, bunch of these air free. Okay, excellent. Actually. So i tell you what, we’ll put links to all those on the facebook page and also on the lincoln group as well as that text webinar that i that i mentioned earlier. So we look for look for those resources on the facebook page and linked in group um, well, so we still have more time. Scott, what were going to say about video what’s your advice? Do it. I would say media mean, everyone takes pictures of their events of their staff if you just want to show, you know, pictures of the causes that you’re supporting, gather them together and just do something you’ll probably get well, you definitely get some experience. You may get some good feedback from the people that are watching and that’s kind of where you take it from there is, how did they do? Did they get it enhanced the site that people like it has been asking for more or different kind of content and just say the first thing to do is just put something together, get it up there and see what the reaction is, okay? And setting up a youtube channel is a pretty simple endeavor, right? If if you don’t want to put this on the block. Sure, sure, youtube channels a good thing, but like anything, it’s, youtube channels depend on kind of regular updates, just like if you’re putting together a vlog, you have to make it change the add things to it on a pretty frequent basis. And that’s that’s, that’s what the youtube channels are all about other that you can certainly store videos on youtube and then, you know, present them on your website on your block. Ok, right. So so you could have multiple videos now that we know we can do this for free. And we know that a short video is works fine, and we know that these sites are so full featured, we could end up having numerous videos and, like you said, save them on youtube and then rotate them, rotate their appearance on the block her you could also post them as updates. You know, people love to see themselves, right? Well, most people like to see themselves as long as they’re not doing crazy things. But if you have events, i think that’s probably the very best use of these is to have events, uh, walk around with a camera or with a little with your phone, and you talk to people on record what you’re talking about and then kind of peace together, right? As videos and yeah, those become real popular. Okay again. P r in your pocket. It’s. There we’ll take a break. We’ll take a break, and when we return, scott koegler stays with us, and i hope you do, too. Talking alternative radio twenty four hours a day. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free second reading. Learn how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific yes, who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a. M eastern standard time on talking alternative dot com professionals serving community. Hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. This is tony martignetti, aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Technology fund-raising compliance. Social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting. Talking. Welcome back to the tony martignetti non-profit radio. We’re talking about video with scott koegler, our regular contributor and the editor of non-profit technology news, which is that n p tech news dot com scott so since everybody has these phones, i mean, we could be empowering people within the charity who work for us or volunteer for us. They could be composing video no, exactly, or at least contributing. So if again i go back to the event situation, if you have a bunch of people there, which i guess is really what you want. Anyhow, it is an event. Yeah, hopefully it is not standing in a room like yourself, right? Right? So have people walk around and make their own to make their own little video clips? Have them document what is going on? And at the end of the event, uh, sent out an email asking everyone for their whatever their contributions might be on. Then you’ve got not only fast that you’ve got a diverse range of of the points, and i’m thinking, not unlike what what couples do at weddings. You could probably put some low cost video device on tables or something at the event don’t know. Is there such a thing of low cost video capture device? I’m sure they don’t, you know depends on what you call low cost, probably fifty dollars or so, but i think i think it’s a pretty good assumption that that half the people at any given function i’m goingto have video enabled smart bones. Oh, yeah, yeah, right, they’ll have their own as well, right? Yeah. So that’s, you know, that’s planning what you want to do is, uh, kind of in the invitation or in the announcement or along, even on twitter, if they’re live blogging, be sure you get get the announcement out that once you’re done worth your images and your video, send them here and, you know, a lot of the phones will actually take take images and videos and send them right there, right? When, according to your phone, it’s already connected to the internet. So say, share and you share it off with a particular destination email account. Okay, excellent. And then you’ve got, um, you know, pretty much, right? What? Okay, every once in a while i don’t know if you if it’s you stopping or we get well, a little sound. You sound like darth vader. I don’t you probably you’re not doing a darth vader imitation. Our impression, are you? Well, i’ll take the helmet off here. Okay? I’ve seen pictures of you. You don’t look like darth vader to me, but which is, which is, which is a positive. Okay, but just it’s nothing you’re doing. I don’t think, but just in case the listeners are concerned. But he’s not doing a darth vader impression and way here, it also but there’s really nothing we can do about it. Okay, so, yeah, i was going to ask you about sharing the video. So what about are there other other ways of sharing the video? I mean, if the phone is not enabled to share that way, or maybe the video is too long, i know i face that on my phone. Sometimes i can’t share a video that i’d like to what’s what? Maybe drop box or something? What’s. Another way of getting video back to the charity. Sure. First of all, you have to get it off your phone on and i’ll leave that to yeah, the knowledge of the person with the phone. That’s probably want to do to kind of figure out what it’s for for many different phones were basically, somehow you gotta plug it into your computer and move that that video file over to the computer. And then, of course, you can email it. Um, you know, one of the things you talk about there’s the size of the video files, right? And that’s typically what prevents you from sharing it from your phone? And i would suggests that any video quick should be under five seconds overviewing walk home. Recording video. Yeah, because you’re looking at a little clip, right? When we put this video together, if it’s only going to be thirty seconds long, how long can each individual could be? Uh, right. Okay. I was envisioning. Yeah, i was thinking of longer clips, but now, right. Okay, so you want people to send you a bunch of short? Sent a bunch of short clips, right? And you see, here is a little secret. If you look at any video production movie, a television production, anything, just take a look and see quickly the scenes transition. You’ll find that most most scenes, uh, except for soliloquies or something like that are really just a couple of seconds. So it’s not unusual. It’s it’s the norm. In fact, they have very, very short video clips. Okay, all right, well, this is why scott koegler this is why you’re the the show’s technology contributor. You’re thinking about these things, andi. I was so my thinking was erroneous, all right? And, you know, you could empower volunteers as well. Oh, are people who are benefiting from your services? I mean, they could be armed with a video phone, right? And those are the kind of tell your story kind of thing. So if your if you are let’s say you’re an animal shelter and you got volunteers at the animal shelter or you’ve got people who have a dahna dead animals, you know, every one of those with a story unto itself, many of them may be, you know, pretty inspirational. So if you got your animal home and it’s working out great, you know, ask them to go ahead and take a shot of the of their situation and send it in you. Khun chop it up, put some pictures in it and added to it, you could have a simple contest like tell, you know, tell us your story in twenty seconds or thirty seconds, right, exactly on have a small prize for people or something. All right, all right, excellent way have just about thirty seconds left. Any parting suggestion you want to leave people with, uh, i would say the biggest thing is just do it, do it out. Do it. Um, you know, take videos, take images and intermix both of those things together. Don’t do one or the other, although if all you have is his images that still works. Okay, you get out there. Excellent. Good to talk to you, scott, and we’ll talk to him three weeks on the hundredth anniversary, our hundredth show. All right, thanks, tony. Take care. Thank you. My pleasure. Also, my thanks, tio, rob mitchell and bob evans for being guest this week. Next week. Board effectiveness. Gail gifford is the author of making your board dramatically more effective starting today. But you’ll have to wait till you hear the show you can’t you can’t start today, so next week you’ll be able to start today or the day you hear it. So actually, maybe she should change the name of the book, i don’t know, but that may be overreaching anyway. We’re going to talk about making your board more effective, starting quickly with gail gifford next week, and i’ll have a fund-raising day interview with paul clolery he’s, the editor in chief of the non-profit times we’re all over the social networks, you can’t make a click without smacking your head into tony martignetti non-profit radio you want to know who’s going to be on the show? Sign up for our weekly insider email alerts on the facebook page we’re unlinked in you can offer ideas for shows and make comments each week and look for the resource is that we just talked about with scott on facebook and linkedin this week. You can listen live our archive, which means we’re on itunes itunes you find us at non-profit radio dot net on twitter you can follow me and you can use the show’s hashtag non-profit radio my thanks! Telenet singleton for her, tweeting today, as she very often does. Thanks linette, a most attractive on foursquare. You can connect with us, connect with me there. Our creative producer was clear miree off. Sam liebowitz is the line producer of the show show. Social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules help you be with me next friday, one to two p, m eastern at talking alternative dot com. I think a good ending. You’re listening to the talking alternative network, itching to get anything. Duitz how’s your game. Want to improve your performance, focus and motivation than you need. Aspire, athletic consulting, stop second guessing yourself. 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002: Storytelling – Tony Martignetti Nonprofit Radio

Tony’s guest this week:

Claire Meyerhoff, editorial director for The Planned Giving Company

Read and watch more on Tony’s blog: http://mpgadv.com