This Week: 

Non-Cash Assets & Non-ATMs 
There’s a ton of money out there that’s not cash (97%), and few nonprofits (14%) are encouraging their donors and prospects to consider making gifts from stock portfolios; cryptocurrencies; donor advised funds (DAFs); and, individual retirement accounts (IRAs). Allison Fine calls this the 97/14 Problem and she brings the solutions. Plus, transactional versus relational fundraising. Executive summary: Do the latter, so you don’t treat your donors like ATMs. Allison is president and CEO of Every.org.

There’s more at tonymartignetti.com 

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