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739: Connect Small Donors To Your Major Donor Event & Add Experiential Elements To Your Events – Tony Martignetti Nonprofit Radio
This Week:
Connect Small Donors To Your Major Donor Event
Jenn Lejano and Jess Ray show you how to connect folks who would never come to your expensive event, to your expensive event. They’ll help you broaden event support by engaging donors you’re probably leaving on the sidelines, with actionable strategies to engage your entire donor base. Jenn is from Fresh Eyes Digital and Jess is with The Adler Planetarium. This is part of our coverage of the 2025 Nonprofit Technology Conference (#25NTC).
Add Experiential Elements To Your Events
You can learn from big brands to create buzz and emotional connections around your events, without spending the money they do. You’ll engage your supporters emotionally as you incorporate experiential and interactive features into your events. Genie Gratto is at GWRITES. The resource she shared is here. This conversation is also from #25NTC.
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738: PII In The Age Of AI & Balance AI Ethics And Innovation – Tony Martignetti Nonprofit Radio
This Week:
PII In The Age Of AI
Artificial Intelligence and big data have transformed privacy risks by enabling malicious, targeted communications to your team that seem authentic because they contain highly accurate information. Kim Snyder and Shauna Dillavou explain the risks your nonprofit faces and what you can do to protect your mission. Kim is from RoundTable Technology and Shauna is CEO of Brightlines. This continues our coverage of the 2025 Nonprofit Technology Conference (#25NTC).
Balance AI Ethics And Innovation
Gozi Egbuonu encourages you to adopt Artificial Intelligence responsibly, in a human-centered approach. First, be thoughtful with the threshold question, “Should we use AI?” If you go ahead: Create a thorough use policy; overcome common challenges like staff training and identifying champions; manage change intentionally; and more. Gozi is with Technology Association of Grantmakers. This is also part of our #25NTC coverage.
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Podcast: Play in new window | Download (Duration: 1:03:21 — 44.9MB) | Embed
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737: #25NTC & The Human Factors Driving Your CRM Success – Tony Martignetti Nonprofit Radio
This Week:
#25NTC
We launch our 25NTC coverage with the CEO of NTEN, which hosts the Nonprofit Technology Conference, sharing the numbers and the experience of this year’s Conference, earlier this month in Baltimore, Maryland. They’re Amy Sample Ward, and they’re also Nonprofit Radio’s technology contributor.
The Human Factors Driving Your CRM Success
Don’t blame your tech first when it feels like your CRM database is letting you down. Human beings, the tech users, have responsibilities that precede, and must align with, your technology. Rubin Singh returns to enlighten us about business processes; inclusive design; personal and professional growth; and more human factors that impact the success of your CRM database. He’s founder and CEO of OneTenth Consulting.
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Podcast: Play in new window | Download (Duration: 57:43 — 40.7MB) | Embed
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736: Wake Up Excited, Go To Bed Fulfilled – Tony Martignetti Nonprofit Radio
This Week:
Wake Up Excited, Go To Bed Fulfilled
That’s what Eric Saperston wants for you. In this archive show from October 17, 2022, he returns after many years to share his wisdom borne of research over cups of coffee with some of the most successful folks on the planet. Plus there’s his book, “Live In Wonder.” We can always use Eric’s inspiration and empowerment.
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Podcast: Play in new window | Download (Duration: 1:17:01 — 53.9MB) | Embed
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735: Your Improved Fundraising Messaging – Tony Martignetti Nonprofit Radio
This Week:
Your Improved Fundraising Messaging
Do your fundraising messages engage and connect with your donors and prospects? Or do they merely inform? Do you know how to craft an engaging story? And what makes stories so valuable anyway? Lynn Bohart answers all these questions and more, as she encourages you into persuasive writing and core messaging. Her new book is “Raise More Money Through Better Messaging.”
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Podcast: Play in new window | Download (Duration: 58:15 — 39.6MB) | Embed
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734: Nonprofit Leadership For Current & Aspiring – Tony Martignetti Nonprofit Radio
This Week:
Nonprofit Leadership For Current & Aspiring
There’s a new compassionate, inspiring and valuable guidebook on nonprofit leadership. It’s aptly named, “How To Lead Nonprofits.” The author, Nick Grono, shares his thinking on the role of the CEO, your team and diversity, equity and inclusion (DEI), because the success of the people leading throughout your nonprofit, now and in the future, is essential to your mission success. Nick is CEO of Freedom Fund.
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Podcast: Play in new window | Download (Duration: 1:03:44 — 44.9MB) | Embed
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733: Mental Wellness Among The Chaos – Tony Martignetti Nonprofit Radio
This Week:
Mental Wellness Among The Chaos
When the chaos is the point, let’s help you avoid getting overwhelmed or checking out. Jennifer Walter, a Swiss sociologist and mental health coach, has strategies to gain agency, recharge and build resilience. You need to be good to yourself first, then you can help others. Her practice is at JenniferWalter.me.
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Podcast: Play in new window | Download (Duration: 49:29 — 31.3MB) | Embed
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732: Join Us At #25NTC & Great Value In Sustainable Giving – Tony Martignetti Nonprofit Radio
This Week:
Join Us At #25NTC
The 2025 Nonprofit Technology Conference is next month in Baltimore. Nonprofit Radio will be there. You still have time to join in-person or virtual. NTEN CEO, and our technology contributor, Amy Sample Ward, reveals all the learning and fun you can expect.
Great Value In Sustainable Giving
Dave Raley is the author of the book, “The Rise of Sustainable Giving.” Our subscription economy has spawned a change in donor preferences and great growth in recurring donations. Dave shares his expertise on incentives; creating a thriving sustainer program; naming; converting donors to sustainers; what the future looks like; and more. He’s the founder of Imago Consulting.
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Podcast: Play in new window | Download (Duration: 1:28:35 — 65.9MB) | Embed
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731: Google Ad Grants & Your Digital Marketing – Tony Martignetti Nonprofit Radio
This Week:
Google Ad Grants & Your Digital Marketing
Sean Littman has advice for leveraging Google’s generosity and pairing it with your own marketing to grow your email list; encourage giving; revive and cultivate your lists to expand sustainer giving; and, put the right systems in place. He also shares his favorite apps to help you along. Sean is the founder of Catch22 Nonprofit Digital.
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Podcast: Play in new window | Download (Duration: 55:50 — 38.5MB) | Embed
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730: Politically Motivated Attacks: Who, What & How – Tony Martignetti Nonprofit Radio
This Week:
Politically Motivated Attacks: Who, What & How
Attacks on our nonprofit community are happening and the environment is likely to get worse before it improves. Just last week Elon Musk called our community a Ponzi scheme. The week before, he claimed only 5-10% of our work does any good, and that the sector is a big scam and a giant graft machine. You need to know who is a potential target of the attacks; what form they take; and, how to proactively protect your nonprofit. Tim Mooney, from Alliance for Justice and Bolder Advocacy, helps you understand.
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Podcast: Play in new window | Download (Duration: 1:01:12 — 42.6MB) | Embed
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