569: Purpose Driven Marketing – Tony Martignetti Nonprofit Radio

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This Week: 

Purpose Driven Marketing
Stu Swineford
reveals the principles and pillars of purpose driven marketing that will keep your donors engaged and wanting to support your mission. He’s co-author of the ebook, “Mission Uncomfortable.” 

There’s more at tonymartignetti.com 

568: How Much To Spend On Ads In 2022 – Tony Martignetti Nonprofit Radio

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This Week: 

How Much To Spend On Ads In 2022
“The Nonprofit Advertising Benchmark Study” will help you decide what’s the right amount for you to spend on advertising if you want to be comparable to your peers. At the very least, it’s a place to start your research on ad spending. George Weiner explains the study. He’s chief whaler at Whole Whale. Does that make him the Captain Ahab of nonprofit tech? Listen to find out.

There’s more at tonymartignetti.com 

567: Bitcoin & The Future Of Fundraising – Tony Martignetti Nonprofit Radio

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This Week: 

Bitcoin & The Future Of Fundraising
That’s the new book by Anne Connelly and Jason Shim. They share the potential in cryptocurrency donations and explain simply, how to get started. Private keys; public keys; wallets; and exchanges. It’s time to learn what’s inevitably in your nonprofit’s future.

There’s more at tonymartignetti.com 

566: Strategic Plan. Done. Now Pay For It. – Tony Martignetti Nonprofit Radio

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This Week: 

Strategic Plan. Done. Now Pay For It.
It’s a common challenge. The strategic plan is ambitious, but there’s not enough revenue to fund all the future excitement. Sherry Quam Taylor returns to get to the root problems that are holding your nonprofit back from full revenue potential. She’s CEO of Quam Taylor, LLC. 

There’s more at tonymartignetti.com 

565: Risk Management II – Tony Martignetti Nonprofit Radio

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This Week: 

Risk Management II
Gene Takagi
returns to complete our coverage of the risks lurking in your employee relations; facilities; events; and vehicles. Also, what to do to keep those risks at a minimum, so incidents don’t hurt your nonprofit. Gene is our legal contributor and principal at NEO, the Nonprofit & Exempt Organizations Law Group. (Part I was on October 4th.)

There’s more at tonymartignetti.com 

564: The Time For Endowment Building Is Now – Tony Martignetti Nonprofit Radio

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This Week: 

The Time For Endowment Building Is Now
That’s Deborah Kaplan Polivy’s new book. She’s with me to explain why that title is a simple truth. 

There’s more at tonymartignetti.com 

563: Engaged Boards Will Fundraise – Tony Martignetti Nonprofit Radio

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This Week: 

Engaged Boards Will Fundraise
Michael Davidson
, the board coach, and Brian Saber from Asking Matters, have teamed up to write the book that reveals how to get your board to fundraise: Engage them. 

There’s more at tonymartignetti.com 

562: Next Year’s Plan For Your Year-End Donors – Tony Martignetti Nonprofit Radio

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This Week: 

Next Year’s Plan For Your Year-End Donors
We’re in the 4th quarter and you’re expecting a lot of fundraising revenue. You want those donors with you next year and beyond. Poonam Prasad has the strategies to make that happen. She’s president of Prasad Consulting & Research. 

There’s more at tonymartignetti.com 

561: Risk Management I – Tony Martignetti Nonprofit Radio

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This Week: 

Risk Management I
You want to keep your nonprofit safe. To help you, Gene Takagi starts a 2-part mini-series on risk management. We kick off with indemnification. It sounds boring. But it’s a word with great significance for your board members, officers, employees; your contracts; even your sexual harassment policy. Gene is our legal contributor and the principal of NEO, the Nonprofit & Exempt Organizations Law Group. 

There’s more at tonymartignetti.com 

560: “The Activist” Activates Activism – Tony Martignetti Nonprofit Radio

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This Week: 

“The Activist” Activates Activism
Amy Sample Ward
returns for a conversation about CBS’s proposed show “The Activist,” the backlash that ensued, the replacement show, competition, celebrity, and our proposal for an inclusive and appropriate media portrayal of true social change work. Amy is our technology and social media contributor, and the CEO of NTEN. 

There’s more at tonymartignetti.com