504: Get Heard In A Time Of Info Fatigue & Digital Marketing Policies – Tony Martignetti Nonprofit Radio

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This week: 

Get Heard In A Time Of Info Fatigue
Organic reach and engagement are down on Facebook and other social networks. So how do you get your marketing messages through? Julia Campbell shares her expert advice. She’s principal of J. Campbell Social Marketing. 

Digital Marketing Policies 
You’ll need policies around the smart online marketing you’re now doing. Our 20NTC panel reveals what belongs in your policies, why you’ll improve workflow and how policies can be exciting! They’re Misty McLaughlin and Justin Birdsong from Cause Craft Consulting, and Kacey Crawford with Sierra Club. 

There’s more at tonymartignetti.com 

501: Donor Surveys & People-Powered Movements – Tony Martignetti Nonprofit Radio

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This week: 

Donor Surveys
Make the most of the donors you have by discovering their potential through surveying. Crystal Mahon and Christian Robillard talk principles, best practices and goal setting. Crystal is with STARS Air Ambulance and Christian is at Beyond The Bake Sale. (Part of our 20NTC coverage)

People-Powered Movements
This 20NTC panel helps you build more effective and more inclusive movements by encouraging you to think about communications, power and privilege. They’re Celina Stewart from League of Women Voters U.S. and Gloria Pan with Moms Rising.

There’s more at tonymartignetti.com 

492a: Special Episode: Starting The Racism Conversation – Tony Martignetti Nonprofit Radio

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Special Episode: 

Starting The Racism Conversation
The murder of George Floyd by Minneapolis police on Memorial Day, May 25th, has incited 14 days of protests and calls for reform of structural racism. Racism and white privilege, after 401 years of it in the United States, exist not only in law enforcement, but all legal structures, education, healthcare, the economy—and nonprofits. What can we, the nonprofit community, do to be the change we want to see. How do we start the racism conversation in our offices? My guest is Kay Suarez, executive director of Equity in the Center.

There’s more at tonymartignetti.com 

484: Turbocharge Your Grants Fundraising – Tony Martignetti Nonprofit Radio

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This week: 

Turbocharge Your Grants Fundraising
John Hicks returns with 9 steps that will burn the tires off your grants program. He’s principal and founder of DLBHICKS LLC consulting. (Originally aired February 23, 2018)

There’s more at tonymartignetti.com 

482: John Haydon Tribute – Tony Martignetti Nonprofit Radio

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This week: 

John Haydon Tribute
A well respected and widely known digital fundraising expert with a willing smile, John Haydon died at 53 in February, after a 26-month fight against a rare cancer. He was twice a guest on Nonprofit Radio. He shares his spoken wisdom with us one last time.

His final written wisdom is in his posthumously published book, “Donor CARE.” 

There’s more at tonymartignetti.com 

481: Your Organization’s Health – Tony Martignetti Nonprofit Radio

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This week: 

Your Organization’s Health 
At ZERO, The End of Prostate Cancer, they have a culture grounded in high responsibility, high freedom, transparency, accountability, curiosity and adaptability. They’re a Nonprofit Times 50 Best Places To Work. Jamie Bearse is ZERO’s CEO.

There’s more at tonymartignetti.com 

478: Get To The Next Level – Tony Martignetti Nonprofit Radio

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This week: 

Get To The Next Level
Stop overlooking investment-level giving opportunities because you’re spending too much time on events and Facebook ads. Sherry Quam Taylor walks through how to start your major giving program or how to fine tune and kick it up a notch. She’s a fundraising consultant and coach.

There’s more at tonymartignetti.com 

465: Buy-In Bitches & Process Blocking Your Progress? – Tony Martignetti Nonprofit Radio

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This week: 

Buy-In Bitches
I gave that title to Carrie Lewis Carlson and Lara Koch as they explained how to get your boss to listen to you; to get your boss’s buy-in when you get it—and they don’t. They’re savvy, they’re straightforward and they shared tons of strategies. They’re bitchin’. Carrie is from CLC Consulting and Lara is at Smithsonian Institutions. (Originally aired 11/9/18)

Process Blocking Your Progress?
Stephanie Zasyatkina wants you to pay attention to your org’s workflow. Identifying and overcoming pain points and inefficiencies will put your methods in line with your mission. She’s with InReach Solutions. (Also from 11/9/18.)

There’s more at tonymartignetti.com 

453: Manage Your Programs With A CRM & Co-Learning For Your Programs – Tony Martignetti Nonprofit Radio

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This week: 

First, I fired a listener. Then . . . 

Manage Your Programs With A CRM 
The right CRM can help you run day-to-day program operations: track client relationships and outcomes; host trainings; manage certifications; organize transportation; and more. Our panel was recorded at 19NTC and they’re Jake Grinsted from Simply 360; Leah Kopperman with Keshet; Kai Williams at The International Wildlife Rehabilitation Council; and Medha Nanal from Top Cloud Consulting. 

Co-Learning For Your Programs 
This 19NTC panel encourages you to look at a more collaborative training culture, which pushes the bounds of who is the educator. They’re Debra Askanase at Oracle NetSuite; LaCheka Phillips with TechSoup/NGOsource and Kevin Martone from JCamp180. 

There’s more at tonymartignetti.com 

451: Inconceivable: That Metric Does Not Mean What You Think It Means & Google Analytics and Google Optimize – Tony Martignetti Nonprofit Radio

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This week: 

Inconceivable: That Metric Does Not Mean What You Think It Means 
Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)

Google Analytics & Google Optimize 
Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights. 

There’s more at tonymartignetti.com