Tag Archives: marketing

756: Storytelling, With An Award-Winning Crime Fiction Author – Tony Martignetti Nonprofit Radio

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Storytelling, With An Award-Winning Crime Fiction Author 
Carl Vonderau has made many mistakes in his professional writing—and he wants you to learn from them. His savvy advice includes: Use the senses; evoke emotion; get your readers and viewers to empathize; find the conflict and success; show transformation; and a lot more. You’ll find him at CarlVonderau.com.

There’s more at tonymartignetti.com 

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742: Storytelling & Local Media – Tony Martignetti Nonprofit Radio

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Storytelling & Local Media
Fabiana Meléndez Ruiz reminds us of the value of sound storytelling, and how to get your house in order before you go public with your stories. She shares sound advice on the great value of local media and how to build the journalist relationships that will help you get your stories told. Fabiana also reveals startling media consumption trends among Gen Z and Alphas. She’s the CEO of Refuerzo Collaborative.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 58:29 — 38.4MB) | Embed

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676: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. Peter’s book isn’t new, but his strategies and tactics are timeless. This originally aired 12/19/14.

There’s more at tonymartignetti.com 

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649: Communications & Development Teams Working Better Together – Tony Martignetti Nonprofit Radio

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Communications & Development Teams Working Better Together 
Misty McLaughlin and Alice Hendricks close our 2023 Nonprofit Technology Conference coverage, as they reveal how these two teams can avoid the common conflicts and tensions, to come together collaboratively. They’re the principals and founders of Cause Craft Consulting. 

There’s more at tonymartignetti.com 

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623: Overcome Common Communications Conundrums – Tony Martignetti Nonprofit Radio

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Overcome Common Communications Conundrums
It’s time to change the way you think about marketing, says Erica Mills Barnhart. You’ll make it more successful, find your true believers, and have more fun. She’s CEO of Claxon. 

There’s more at tonymartignetti.com 

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571: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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This Week: 

Zombie Loyalists 
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired 12/19/14.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 53:17 — 49.0MB) | Embed

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546: Movement Messaging & Farewell, Maria Semple – Tony Martignetti Nonprofit Radio

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Movement Messaging 
Expanding on the partnership theme two weeks ago, consider building a movement with orgs outside your direct mission. You’ll want cohesive, effective messaging and that’s where Hannah Thomas and Morgan Fletcher can help. Hannah is with Big Duck and Morgan is at Girls for Gender Equity. This is part of our 21NTC coverage.

Farewell, Maria Semple 
Her first Nonprofit Radio was February 11, 2011. Soon after she became our prospect research contributor. Maria’s practice has evolved and this is her last show. Quoting somebody, nobody can identify: “Don’t cry because it’s over; smile because it happened.” 

There’s more at tonymartignetti.com 

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533: Build Lasting Supporter Relationships & Love Your Donors Using Data – Tony Martignetti Nonprofit Radio

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Build Lasting Supporter Relationships 
Craig Grella and Wendy Levine, both from Salsa Labs, want you to build strong relationships all the time, not only when you’re fundraising. Their savvy strategies come from their own work building relationships for Salsa. This is part of our 21NTC coverage.

Love Your Donors Using Data 
Nonprofit Radio coverage of 21NTC continues. When you are fundraising, data that tells us restoring your donors’ sense of well-being and identity will increase their giving and engagement. There’s a lot of fascinating research to unpack and apply, so join Jen Shang, the world’s only philanthropic psychologist, from the Institute for Sustainable Philanthropy, and Shoni Field from the British Columbia SPCA. 

There’s more at tonymartignetti.com 

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518: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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This Week: 

Zombie Loyalists 
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired December 19, 2014.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 55:25 — 51.0MB) | Embed

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486: 5 Questions & Working Virtually – Tony Martignetti Nonprofit Radio

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5 Questions 
Heather Yandow’s article is “5 Questions to Answer Before You Call a Consultant,” and she’ll help you avoid making a costly mistake. She’s founder of Nonprofit.ist. 

Working Virtually 
We talk through the issues encountered when managing remote staff: technological; generational; emotional; measurement; recruiting and retaining. Our panel is Heather Martin from Interfaith Family and Alice Hendricks with Jackson River. (Originally aired 11/2/18) 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:02:01 — 57.2MB) | Embed

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