Tag Archives: marketing

533: Build Lasting Supporter Relationships & Love Your Donors Using Data – Tony Martignetti Nonprofit Radio

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This Week: 

Build Lasting Supporter Relationships 
Craig Grella and Wendy Levine, both from Salsa Labs, want you to build strong relationships all the time, not only when you’re fundraising. Their savvy strategies come from their own work building relationships for Salsa. This is part of our 21NTC coverage.

Love Your Donors Using Data 
Nonprofit Radio coverage of 21NTC continues. When you are fundraising, data that tells us restoring your donors’ sense of well-being and identity will increase their giving and engagement. There’s a lot of fascinating research to unpack and apply, so join Jen Shang, the world’s only philanthropic psychologist, from the Institute for Sustainable Philanthropy, and Shoni Field from the British Columbia SPCA. 

There’s more at tonymartignetti.com 

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518: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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This Week: 

Zombie Loyalists 
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired December 19, 2014.

There’s more at tonymartignetti.com 

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486: 5 Questions & Working Virtually – Tony Martignetti Nonprofit Radio

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This week: 

5 Questions 
Heather Yandow’s article is “5 Questions to Answer Before You Call a Consultant,” and she’ll help you avoid making a costly mistake. She’s founder of Nonprofit.ist. 

Working Virtually 
We talk through the issues encountered when managing remote staff: technological; generational; emotional; measurement; recruiting and retaining. Our panel is Heather Martin from Interfaith Family and Alice Hendricks with Jackson River. (Originally aired 11/2/18) 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:02:01 — 57.2MB) | Embed

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469: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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This week: 

Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. (Originally aired 12/19/14)

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 56:52 — 52.3MB) | Embed

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453: Manage Your Programs With A CRM & Co-Learning For Your Programs – Tony Martignetti Nonprofit Radio

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This week: 

First, I fired a listener. Then . . . 

Manage Your Programs With A CRM 
The right CRM can help you run day-to-day program operations: track client relationships and outcomes; host trainings; manage certifications; organize transportation; and more. Our panel was recorded at 19NTC and they’re Jake Grinsted from Simply 360; Leah Kopperman with Keshet; Kai Williams at The International Wildlife Rehabilitation Council; and Medha Nanal from Top Cloud Consulting. 

Co-Learning For Your Programs 
This 19NTC panel encourages you to look at a more collaborative training culture, which pushes the bounds of who is the educator. They’re Debra Askanase at Oracle NetSuite; LaCheka Phillips with TechSoup/NGOsource and Kevin Martone from JCamp180. 

There’s more at tonymartignetti.com 

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444: Your Ultimate Communications Toolkit & Automated Fundraising – Tony Martignetti Nonprofit Radio

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This week: 

Your Ultimate Communications Toolkit 
Our 19NTC panel of communicators explains how to develop your communications plan and the core principles you need to abide by. They’ve got templates, checklists and worksheets galore! They’re Vanessa Schnaidt from Cause Communications and Gabriel Sanchez with First 5 LA. 

Automated Fundraising 
Brian Lauterbach is from Network for Good. He reveals how automation can enhance your donor communications, engagement and stewardship. This was also recorded at 19NTC.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:03:26 — 58.3MB) | Embed

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438: Google Ad Grants & The 2019 Digital Outlook Report – Tony Martignetti Nonprofit Radio

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This week 

Google Ad Grants
Our 19NTC panel—including the head of Google Ad Grants—will improve the quality of your Google Ads campaigns and get your website, Google Analytics and Google Ads working together. They share lots of valuable resources. They are Michael Rasko from Rasko Digital Marketing; Jason King, certified Ad Grants professional; and, Michelle Hurtado from Google.

The 2019 Digital Outlook Report
This 19NTC panel, Elena Francis, Charly Jarrett and Jennifer Jones Ingram, helps you get better at P2P, Facebook, team cross-training and adapting tech to your mission. Elena and Charly are with hjc and Jennifer is at Care2.

There’s more at tonymartignetti.com 

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433: 19NTC and NTEN & Strong Social Ads On $100 A Month – Tony Martignetti Nonprofit Radio

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19NTC & NTEN
We kick-off our coverage of the 2019 Nonprofit Technology Conference with NTEN’s CEO, Amy Sample Ward. She dishes on the conference—including its wonderful food—Portland, and the organization she leads.

Strong Social Ads On $100 A Month
You can have an effective social media advertising campaign on a small budget, if you plan smartly for your targeting, messaging and measuring. George Wīner is co-founder of PowerPoetry.org.

There’s more at tonymartignetti.com 

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431: Retain Your Subscribers – Tony Martignetti Nonprofit Radio

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Retain Your Subscribers
Is your churn too high? Conversion too low? Credit card problems getting in the way? Robert Skrob is author of the book “Retention Point,” and he reveals strategies to keep your monthly sustaining donors engaged – for life.

There’s more at tonymartignetti.com 

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424: Successful Run/Walks & #19NTC – Tony Martignetti Nonprofit Radio

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Successful Run/Walks
Emily Parks melds her productivity consulting with her experience in run/walks to give you her best tips that will make your sporting events winners. She’s founder of Organize for Success.

#19NTC
The 2019 Nonprofit Technology Conference is March 13-15 in Portland, OR. Amy Sample Ward, our social media & technology contributor, CEO of NTEN and a Portlander, shares why you need to be there. Hint: You’re reading this. You use technology.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:01:45 — 56.8MB) | Embed

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