504: Get Heard In A Time Of Info Fatigue & Digital Marketing Policies – Tony Martignetti Nonprofit Radio

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This week: 

Get Heard In A Time Of Info Fatigue
Organic reach and engagement are down on Facebook and other social networks. So how do you get your marketing messages through? Julia Campbell shares her expert advice. She’s principal of J. Campbell Social Marketing. 

Digital Marketing Policies 
You’ll need policies around the smart online marketing you’re now doing. Our 20NTC panel reveals what belongs in your policies, why you’ll improve workflow and how policies can be exciting! They’re Misty McLaughlin and Justin Birdsong from Cause Craft Consulting, and Kacey Crawford with Sierra Club. 

There’s more at tonymartignetti.com 

502: Google Ad Grants & Be A Payment Processing Pro – Tony Martignetti Nonprofit Radio

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This week: 

Google Ad Grants
These are generous grants, up to $10,000 per month. What do you need in place to take advantage of the grants? How do you get in? What are best practices? Plus advice on 3-year-old tantrums from a father of 6. Hear it all from Chris Barlow at Beeline. 

Be A Payment Processing Pro
You’ll keep more of your online gifts if you make informed decisions about online payment processors. They’re not all the same. Our 20NTC panel gets you where you’d like to be. They’re Christina Schnoor with American Near East Refugee Aid (Anera); Lily Ickow from EveryAction; and Maureen Wallbeoff at Practical Wisdom for Nonprofit Accidental Techies. 

There’s more at tonymartignetti.com 

469: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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This week: 

Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. (Originally aired 12/19/14)

There’s more at tonymartignetti.com 

434: Be Accessible & Go Bilingual – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2This week:

Be Accessible
Inclusive website design that builds in accessibility helps everyone, not only those with disabilities. And it helps you with SEO. Our panel uses the example of the MacArthur Foundation site rebuild. They’re James Kinser, from the MacArthur Foundation, and Cyndi Rowland with WebAIM.

Go Bilingual
Oliver DelGado helps you navigate the bilingual balance in print, social and on your site, as we discuss opportunities and challenges. He’s from Levitt Pavilion Los Angeles.

There’s more at tonymartignetti.com 

433: 19NTC and NTEN & Strong Social Ads On $100 A Month – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2This week:

19NTC & NTEN
We kick-off our coverage of the 2019 Nonprofit Technology Conference with NTEN’s CEO, Amy Sample Ward. She dishes on the conference—including its wonderful food—Portland, and the organization she leads.

Strong Social Ads On $100 A Month
You can have an effective social media advertising campaign on a small budget, if you plan smartly for your targeting, messaging and measuring. George Wīner is co-founder of PowerPoetry.org.

There’s more at tonymartignetti.com 

421: Zombie Loyalists – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2This week:

Zombie Loyalists
Peter Shankman is a well-known and often-quoted social media, marketing and public relations strategist. His book is “Zombie Loyalists: Using Great Service to Create Rabid Fans.” He wants you to create rabid fans who do your social media, marketing and PR for you. He’s got super ideas and lots of valuable stories. I like to play this each year. (Originally broadcast 12/19/14)

There’s more at tonymartignetti.com 

396: Storytelling II and Test Quest – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Miriam Brosseau, chief innovation officer for See3 Communications.

Also, Nick Garcia & Jack Hilson, both senior account executives at Mal Warwick Donordigital.

There’s more at tonymartignetti.com

376: Your Online Giving Plan – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guest this week:

Joe Garecht, president, Garecht Fundraising Associates. 

There’s more at tonymartignetti.com

369: Zombie Loyalists – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guest this week:

Peter Shankman, author of the book “Zombie Loyalists: Using Great Service to Create Rabid Fans.”

There’s more at tonymartignetti.com

319: Zombie Loyalists with Peter Shankman – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guest this week:

Peter Shankman, author of “Zombie Loyalists: Using Great Service To Create Rabid Fans.”

There’s more at tonymartignetti.com