Get Heard In A Time Of Info Fatigue
Organic reach and engagement are down on Facebook and other social networks. So how do you get your marketing messages through? Julia Campbell shares her expert advice. She’s principal of J. Campbell Social Marketing.
Digital Marketing Policies
You’ll need policies around the smart online marketing you’re now doing. Our 20NTC panel reveals what belongs in your policies, why you’ll improve workflow and how policies can be exciting! They’re Misty McLaughlin and Justin Birdsong from Cause Craft Consulting, and Kacey Crawford with Sierra Club.
Google Ad Grants
These are generous grants, up to $10,000 per month. What do you need in place to take advantage of the grants? How do you get in? What are best practices? Plus advice on 3-year-old tantrums from a father of 6. Hear it all from Chris Barlow at Beeline.
Be A Payment Processing Pro
You’ll keep more of your online gifts if you make informed decisions about online payment processors. They’re not all the same. Our 20NTC panel gets you where you’d like to be. They’re Christina Schnoor with American Near East Refugee Aid (Anera);Lily Ickow from EveryAction; and Maureen Wallbeoff at Practical Wisdom for Nonprofit Accidental Techies.
Zombie Loyalists Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. (Originally aired 12/19/14)
Inclusive website design that builds in accessibility helps everyone, not only those with disabilities. And it helps you with SEO. Our panel uses the example of the MacArthur Foundation site rebuild. They’re James Kinser, from the MacArthur Foundation, and Cyndi Rowland with WebAIM.
Go Bilingual Oliver DelGado helps you navigate the bilingual balance in print, social and on your site, as we discuss opportunities and challenges. He’s from Levitt Pavilion Los Angeles.
19NTC & NTEN
We kick-off our coverage of the 2019 Nonprofit Technology Conference with NTEN’s CEO, Amy Sample Ward. She dishes on the conference—including its wonderful food—Portland, and the organization she leads.
Strong Social Ads On $100 A Month
You can have an effective social media advertising campaign on a small budget, if you plan smartly for your targeting, messaging and measuring. George Wīner is co-founder of PowerPoetry.org.
Zombie Loyalists Peter Shankman is a well-known and often-quoted social media, marketing and public relations strategist. His book is “Zombie Loyalists: Using Great Service to Create Rabid Fans.” He wants you to create rabid fans who do your social media, marketing and PR for you. He’s got super ideas and lots of valuable stories. I like to play this each year. (Originally broadcast 12/19/14)