This Week:
Many Ways To Test Your Digital Fundraising
As our #22NTC coverage continues, Jeremy Haselwood walks you through 30 variables you can test throughout your digital fundraising, including your homepage, donation pages, Facebook ads, and more. He’s from Fundraisers Unite.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 54:05 — 49.8MB) | Embed
Subscribe: RSS
This Week:
Improve Your Email Engagement
Do you know that a big email list may be worse than a smaller one? Have you got ghosts or zombies in your lists? This all matters if you want your emails to land in inboxes instead of junk. Judy Freed, from Alliance for the Great Lakes, helps you see better engagement. She’s part of our 21NTC coverage.
Improve Your Email Fundraising
Now that you’ve got engagement, make your best ask. Bonnie Hough, from Banyan Nonprofit Strategy, shares her thinking to make your email solicitations more effective.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 53:42 — 49.4MB) | Embed
Subscribe: RSS
This Week:
End Of Year Fundraising
Jen Frazier talks you through. What do you want in your workplan? How does the pandemic impact your strategy? It’s a comprehensive convo for your 4th quarter. She’s founder of Firefly Partners.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 57:45 — 53.1MB) | Embed
Subscribe: RSS
This week:
Get Heard In A Time Of Info Fatigue
Organic reach and engagement are down on Facebook and other social networks. So how do you get your marketing messages through? Julia Campbell shares her expert advice. She’s principal of J. Campbell Social Marketing.
Digital Marketing Policies
You’ll need policies around the smart online marketing you’re now doing. Our 20NTC panel reveals what belongs in your policies, why you’ll improve workflow and how policies can be exciting! They’re Misty McLaughlin and Justin Birdsong from Cause Craft Consulting, and Kacey Crawford with Sierra Club.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:01:45 — 56.8MB) | Embed
Subscribe: RSS
This week:
Thought Leadership
Peter Panapento and Antionette Kerr co-authored the book, “Modern Media Relations for Nonprofits.” They share their insights on how to build relationships with journalists so you get heard as the thought leader you are. Plus other media strategies, like crisis communications. (Part of our 20NTC coverage)
Content Strategy
Now that you’re an established thought leader, you need to produce multichannel content that’s relevant, engaging, actionable, user friendly and SEO friendly. Our 20NTC coverage continues as Valerie Johnson from Pathways to Housing PA and Katie Green with The Trevor Project show you how.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 59:53 — 55.2MB) | Embed
Subscribe: RSS
This week:
Improv For Culture And Creativity
A performer and a board member from Washington Improv Theater teach us how improvisation can make your team more creative, confident, supportive and successful. They’re Krystal Ramseur and Graziella Jackson.
Tech Policies
Karen Graham and Dan Getman want to help your staff avoid scams, malware and inappropriate data handling. Might you have employees using personal phones or computers for work? You especially need to listen. Karen is with Tech Impact and Dan is at MANNA.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:06:16 — 61.0MB) | Embed
Subscribe: RSS
Special Episode:
Planned Giving
What can you do for your Planned Giving donors in the midst of the Coronavirus pandemic? Something very meaningful and appreciated. Tony is alone for this short episode.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 10:21 — 9.6MB) | Embed
Subscribe: RSS
This week:
Sexual Harassment In Nonprofits
It’s everywhere. Our community is no exception. In this week when Harvey Weinstein was sentenced, we return to the perspective from late October 2017, when the allegations against him had just gone public. Attorney Lisa Brauner provides legal perspective for women and organizations. She’s a partner at Perlman+Perlman law firm in New York City. (Originally aired October 27, 2017)
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 54:42 — 50.4MB) | Embed
Subscribe: RSS
This week:
Beyond Local
We’re talking about scaling your community. Want to go regional? National? Global? Stay online or move to IRL? My guest from 19NTC is Emma Togni with Social Techno. This is our last of 32 19NTC interviews.
Online To IRL
Amy Sample Ward continues our convo and focuses on in real life community building. Drawing on NTEN’s experience, she has strategies for growth and local empowerment, and shares resources. She’s our social media and technology contributor and NTEN’s CEO.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:01:45 — 56.8MB) | Embed
Subscribe: RSS
This week:
Online Major Giving
Do you have web forms for your major donors? Our 19NTC panel hashes the pros and cons of automating major giving and—if you decide to expand to online—how to work around the obstacles. They’re Adam London at Project Donor Love; Carrie Rice from Carrie Rice Consulting; and Anneliese Davis with Rahab’s Sisters.
Online Adversity
How do you maintain personal and organizational values when people are screaming at you in the social networks? Burt Edwards, our panel of one from 19NTC, shares strategies and systems that keep your staff, supporters and social ambassadors safe when they speak out online. He’s from Friends of the Columbia Gorge.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 1:02:08 — 57.1MB) | Embed
Subscribe: RSS