571: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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This Week: 

Zombie Loyalists 
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired 12/19/14.

There’s more at tonymartignetti.com 

569: Purpose Driven Marketing – Tony Martignetti Nonprofit Radio

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This Week: 

Purpose Driven Marketing
Stu Swineford
reveals the principles and pillars of purpose driven marketing that will keep your donors engaged and wanting to support your mission. He’s co-author of the ebook, “Mission Uncomfortable.” 

There’s more at tonymartignetti.com 

563: Engaged Boards Will Fundraise – Tony Martignetti Nonprofit Radio

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This Week: 

Engaged Boards Will Fundraise
Michael Davidson
, the board coach, and Brian Saber from Asking Matters, have teamed up to write the book that reveals how to get your board to fundraise: Engage them. 

There’s more at tonymartignetti.com 

562: Next Year’s Plan For Your Year-End Donors – Tony Martignetti Nonprofit Radio

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This Week: 

Next Year’s Plan For Your Year-End Donors
We’re in the 4th quarter and you’re expecting a lot of fundraising revenue. You want those donors with you next year and beyond. Poonam Prasad has the strategies to make that happen. She’s president of Prasad Consulting & Research. 

There’s more at tonymartignetti.com 

558: Effective Fundraising – Tony Martignetti Nonprofit Radio

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This Week: 

Effective Fundraising
That’s Warren McFarlan’s new book. It’s written for potential board members, but it’s a valuable study for those on the ground, doing the work.

There’s more at tonymartignetti.com 

557: Turn Followers Into Donors – Tony Martignetti Nonprofit Radio

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This Week: 

Turn Followers Into Donors
Adora Drake
has a strategy for converting your social media followers into donors. Let’s hear what it’s all about. Her digital marketing company and coaching practice is Adora Drake Marketing. 

There’s more at tonymartignetti.com 

551: 12 New Donor Qs & Train Like A Champ – Tony Martignetti Nonprofit Radio

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This Week: 

12 New Donor Qs & Train Like A Champ
It’s been so long since Andy Robinson was a guest, we need to cover two topics together. First, a dozen potential questions to ask your donor who just said yes to a gift. Then, his advice to up your game as a trainer and facilitator.

There’s more at tonymartignetti.com 

537: Online Meetings For All & Online Accessibility Beyond Meetings – Tony Martignetti Nonprofit Radio

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This Week: 

Online Meetings For All
Cindy Leonard
and John Kenyon continue our 21NTC coverage, with strategies and tips to make your virtual meetings accessible and inclusive. They’re with Cindy Leonard Consulting and he’s with John Kenyon Consulting. 

Online Accessibility Beyond Meetings 
We identify potential issues, help you prioritize what to fix and pick out the low-hanging fruit. My guest is Martin Cacace at Bound State Software and this is also from 21NTC.

There’s more at tonymartignetti.com 

533: Build Lasting Supporter Relationships & Love Your Donors Using Data – Tony Martignetti Nonprofit Radio

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This Week: 

Build Lasting Supporter Relationships 
Craig Grella and Wendy Levine, both from Salsa Labs, want you to build strong relationships all the time, not only when you’re fundraising. Their savvy strategies come from their own work building relationships for Salsa. This is part of our 21NTC coverage.

Love Your Donors Using Data 
Nonprofit Radio coverage of 21NTC continues. When you are fundraising, data that tells us restoring your donors’ sense of well-being and identity will increase their giving and engagement. There’s a lot of fascinating research to unpack and apply, so join Jen Shang, the world’s only philanthropic psychologist, from the Institute for Sustainable Philanthropy, and Shoni Field from the British Columbia SPCA. 

There’s more at tonymartignetti.com