Tag Archives: branding

647: Brand Democracy & What To Avoid When Selecting Your Next CRM – Tony Martignetti Nonprofit Radio

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This Week: 

Brand Democracy
Continuing our coverage of the 2023 Nonprofit Technology Conference, a conversation about letting go and democratizing your brand, so it’s collectively owned. The why’s, what’s and how’s are explained by Claire Taylor Hansen of Big Duck, and Jennifer Daw Holloway with Ipas. 

What To Avoid When Selecting Your Next CRM
John Coogan of CharityEngine and J. Michael Fisher at the Army Historical Foundation, pose the key questions to answer internally before you go shopping, reveal must-have functionality, and share insider secrets, all to help you avoid the common pitfalls of CRM system purchases. This is also part of our 23NTC coverage.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 58:08 — 47.9MB) | Embed

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598: Future Of Fundraising – Tony Martignetti Nonprofit Radio

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This Week: 

Future Of Fundraising
Our #22NTC coverage resumes as Adam Garone shares his experience growing the individual donor base and driving transformational change at Starlight Children’s Foundation.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 47:23 — 43.6MB) | Embed

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584: Don’t Work For Free – Tony Martignetti Nonprofit Radio

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This Week: 

Don’t Work For Free
Your brand, programs, assets and communities are a commodity worth assigning value to. Is it time to tell a company, or other potential partner, “Thanks, but no thanks.” Matthew Zachary from OffScrip Health shares his advice.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 33:19 — 30.7MB) | Embed

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571: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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This Week: 

Zombie Loyalists 
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired 12/19/14.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 53:17 — 49.0MB) | Embed

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518: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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This Week: 

Zombie Loyalists 
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired December 19, 2014.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 55:25 — 51.0MB) | Embed

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469: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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This week: 

Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. (Originally aired 12/19/14)

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 56:52 — 52.3MB) | Embed

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444: Your Ultimate Communications Toolkit & Automated Fundraising – Tony Martignetti Nonprofit Radio

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This week: 

Your Ultimate Communications Toolkit 
Our 19NTC panel of communicators explains how to develop your communications plan and the core principles you need to abide by. They’ve got templates, checklists and worksheets galore! They’re Vanessa Schnaidt from Cause Communications and Gabriel Sanchez with First 5 LA. 

Automated Fundraising 
Brian Lauterbach is from Network for Good. He reveals how automation can enhance your donor communications, engagement and stewardship. This was also recorded at 19NTC.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:03:26 — 58.3MB) | Embed

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442: Disrupt Unconscious Bias & Your Normal Is My Trigger – Tony Martignetti Nonprofit Radio

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This week: 

Disrupt Unconscious Bias
Our panel encourages you to dive deep into your own biases and how they influence you and your brand. Then deconstruct and disrupt those you no longer want. They’re Joe Shaffner at International Center for Research on Women; Minal Bopaiah with Brevity & Wit; and Sarah Boison from Communities In Schools. (Recorded at 19NTC)

Your Normal Is My Trigger
Accept without blame that your normal is not everyone’s. This panel helps you recognize differences and manage across generations. They’re Barbara Grant with Crux Consulting Consortium and Eve Gourley from Food Lifeline. (Also recorded at 19NTC)

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:04:04 — 58.9MB) | Embed

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421: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2This week:

Zombie Loyalists
Peter Shankman is a well-known and often-quoted social media, marketing and public relations strategist. His book is “Zombie Loyalists: Using Great Service to Create Rabid Fans.” He wants you to create rabid fans who do your social media, marketing and PR for you. He’s got super ideas and lots of valuable stories. I like to play this each year. (Originally broadcast 12/19/14)

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 54:39 — 50.3MB) | Embed

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369: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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tony_martignetti_300x300-itunes_image2Tony’s guest this week:

Peter Shankman, author of the book “Zombie Loyalists: Using Great Service to Create Rabid Fans.”

There’s more at tonymartignetti.com

Podcast: Play in new window | Download (Duration: 58:31 — 53.8MB) | Embed

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