431: Retain Your Subscribers – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2This week:

Retain Your Subscribers
Is your churn too high? Conversion too low? Credit card problems getting in the way? Robert Skrob is author of the book “Retention Point,” and he reveals strategies to keep your monthly sustaining donors engaged – for life.

There’s more at tonymartignetti.com 

422: Donor Centric – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2This week:

Donor Centric
To keep your donors, think and act like successful private sector companies. Curtis Bingham is founder of the Chief Customer Officer Council and a multi-award winning customer success strategist, conveying corporate methods to nonprofits.

There’s more at tonymartignetti.com 

421: Zombie Loyalists – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2This week:

Zombie Loyalists
Peter Shankman is a well-known and often-quoted social media, marketing and public relations strategist. His book is “Zombie Loyalists: Using Great Service to Create Rabid Fans.” He wants you to create rabid fans who do your social media, marketing and PR for you. He’s got super ideas and lots of valuable stories. I like to play this each year. (Originally broadcast 12/19/14)

There’s more at tonymartignetti.com 

381: Date Your Donors – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guest this week:

Jonah Halper, author of the book “Date Your Donors” and founder and partner at Altruicity consulting. 

There’s more at tonymartignetti.com

375: Your Donor Experience – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Brian Lauterbach, vice president of programs, impact & sustainability at Network for Good and Lisa Bonanno, vice president of digital marketing at Network for Good. 

There’s more at tonymartignetti.com

369: Zombie Loyalists – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guest this week:

Peter Shankman, author of the book “Zombie Loyalists: Using Great Service to Create Rabid Fans.”

There’s more at tonymartignetti.com

319: Zombie Loyalists with Peter Shankman – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guest this week:

Peter Shankman, author of “Zombie Loyalists: Using Great Service To Create Rabid Fans.”

There’s more at tonymartignetti.com