482a: Special Episode: Coronavirus Communications – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2

This week: 

Special Episode: Coronavirus Communications
Our third Special Episode features Sarah Durham, CEO of Big Duck. Amidst our pandemic, when’s the right timing for the right messages to the right audiences? She also explains her 5 principles of tone and style.

There’s more at tonymartignetti.com 

482: John Haydon Tribute – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2

This week: 

John Haydon Tribute
A well respected and widely known digital fundraising expert with a willing smile, John Haydon died at 53 in February, after a 26-month fight against a rare cancer. He was twice a guest on Nonprofit Radio. He shares his spoken wisdom with us one last time.

His final written wisdom is in his posthumously published book, “Donor CARE.” 

There’s more at tonymartignetti.com 

480: Sexual Harassment In Nonprofits – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2

This week: 

Sexual Harassment In Nonprofits
It’s everywhere. Our community is no exception. In this week when Harvey Weinstein was sentenced, we return to the perspective from late October 2017, when the allegations against him had just gone public. Attorney Lisa Brauner provides legal perspective for women and organizations. She’s a partner at Perlman+Perlman law firm in New York City. (Originally aired October 27, 2017) 

There’s more at tonymartignetti.com 

479: Your Board As Relationship Fundraisers & Maria’s Free Resources – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2

This week: 

Your Board As Relationship Fundraisers
There’s more to board fundraising than parlor evenings and give/get. Your members can engage your networks and build relationships around giving. Peter Heller shows you how. He’s principal of Heller Fundraising Group.

Maria’s Free Resources
They’re Candid.org for foundation research and FEC.gov for campaign contributions. Maria Semple unlocks their treasures. She’s our prospect research contributor and The Prospect Finder.

There’s more at tonymartignetti.com 

478: Get To The Next Level – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2

This week: 

Get To The Next Level
Stop overlooking investment-level giving opportunities because you’re spending too much time on events and Facebook ads. Sherry Quam Taylor walks through how to start your major giving program or how to fine tune and kick it up a notch. She’s a fundraising consultant and coach.

There’s more at tonymartignetti.com 

469: Zombie Loyalists – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2

This week: 

Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. (Originally aired 12/19/14)

There’s more at tonymartignetti.com 

459: 5-Minute Planned Giving Marketing & What’s Fair Game? – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2

This week: 

5-Minute Planned Giving Marketing
The best person to reveal my wildly simple Planned Giving promotion tips is me. (Originally aired 8/18/17)

What’s Fair Game?
Info you find on LinkedIn about a potential donor belongs in your report on the person. What about Facebook and Instagram? What if the tidbit is embarrassing or compromising, but valuable to your org? Should you friend prospects to learn more? Maria Semple walks us through the ethical conundrums. She’s our prospect research contributor and The Prospect Finder. (Also from the 8/18/17 show) 

There’s more at tonymartignetti.com 

457: Peer-To-Peer Peek & Poverty Porn – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2

This week: 

Peer-To-Peer Peek
Our panel from the Nonprofit Technology Conference shares an overview of community-driven fundraising. How do you plan for, inspire and activate your supporters? They’re Noah Barnett from CauseVox and Kenny Kane with Testicular Cancer Foundation. (Originally aired 7/6/18)

Poverty Porn
Amy Sample Ward returns to discuss the issues around graphic images and descriptions of poverty. How can you avoid the porn trap and white savior stereotyping, while telling compelling stories and advocating effectively? She’s our social media & technology contributor and CEO of NTEN. (Also from the 7/6/18 show)

There’s more at tonymartignetti.com 

455: Online Major Giving & Online Adversity – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2

This week: 

Online Major Giving
Do you have web forms for your major donors? Our 19NTC panel hashes the pros and cons of automating major giving and—if you decide to expand to online—how to work around the obstacles. They’re Adam London at Project Donor Love; Carrie Rice from Carrie Rice Consulting; and Anneliese Davis with Rahab’s Sisters.

Online Adversity
How do you maintain personal and organizational values when people are screaming at you in the social networks? Burt Edwards, our panel of one from 19NTC, shares strategies and systems that keep your staff, supporters and social ambassadors safe when they speak out online. He’s from Friends of the Columbia Gorge.

There’s more at tonymartignetti.com 

451: Inconceivable: That Metric Does Not Mean What You Think It Means & Google Analytics and Google Optimize – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2

This week: 

Inconceivable: That Metric Does Not Mean What You Think It Means 
Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)

Google Analytics & Google Optimize 
Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights. 

There’s more at tonymartignetti.com