608: Planned Giving For Eastern Donors – Tony Martignetti Nonprofit Radio

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This Week: 

Planned Giving For Eastern Donors 
Cultural and familial differences between East and West raise issues for Planned Giving fundraising. Vidya Moorthy from Clural LLC and Bassett Education India, raises our consciousness.

There’s more at tonymartignetti.com 

607: Sustainable Fundraising – Tony Martignetti Nonprofit Radio

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This Week: 

Sustainable Fundraising
Larry Johnson is author of the book, “The Eight Principles of Sustainable Fundraising.” He walks us through several of them, including “Donors are the Drivers™,” “Leadership Leads™” and “Divide & Grow™.” 

There’s more at tonymartignetti.com 

595: Appealing To Tomorrow’s Major Donors – Tony Martignetti Nonprofit Radio

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This Week: 

Appealing To Tomorrow’s Major Donors
There’s $50 trillion set to change hands in North America by 2050, enriching today’s millennials and Generation Z. Let’s talk about cultivation and fundraising strategies to reach these generations. My guest is Nejeed Kassam from Keela. (This is part of our coverage of #22NTC, hosted by NTEN.)

There’s more at tonymartignetti.com 

578: Fundraising Amid Polarization – Tony Martignetti Nonprofit Radio

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This Week: 

Fundraising Amid Polarization 
From The Chronicle of Philanthropy, Drew Lindsay uncovers the details from his two recent articles reporting on the impact of political polarization on nonprofit fundraising.

There’s more at tonymartignetti.com 

571: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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This Week: 

Zombie Loyalists 
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired 12/19/14.

There’s more at tonymartignetti.com 

564: The Time For Endowment Building Is Now – Tony Martignetti Nonprofit Radio

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This Week: 

The Time For Endowment Building Is Now
That’s Deborah Kaplan Polivy’s new book. She’s with me to explain why that title is a simple truth. 

There’s more at tonymartignetti.com 

558: Effective Fundraising – Tony Martignetti Nonprofit Radio

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This Week: 

Effective Fundraising
That’s Warren McFarlan’s new book. It’s written for potential board members, but it’s a valuable study for those on the ground, doing the work.

There’s more at tonymartignetti.com 

557: Turn Followers Into Donors – Tony Martignetti Nonprofit Radio

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This Week: 

Turn Followers Into Donors
Adora Drake
has a strategy for converting your social media followers into donors. Let’s hear what it’s all about. Her digital marketing company and coaching practice is Adora Drake Marketing. 

There’s more at tonymartignetti.com 

554: Virtual Events & Design For Non-Designers – Tony Martignetti Nonprofit Radio

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This Week: 

Virtual Events
Evan Briggs
and Gwenn Cagann share their lessons from 25 virtual galas, which include takeaways for your next hybrid event. They’re both with Wingo NYC. 

Design For Non-Designers 
Wrapping up our 21NTC coverage, it’s a crash course in good design, covering fundamentals like color, type and hierarchy. Step outside your comfort zone with Josh Riman and Mike Yamagata, both from Great Believer. 

There’s more at tonymartignetti.com 

538: Your Partnerships With FGWs – Tony Martignetti Nonprofit Radio

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This Week: 

Your Partnerships With FGWs
First Generation Wealth creators have different values and mindsets than those who inherited their wealth. And FGWs far outnumber the inheritors. Esther Choy’s research will help you understand these folks and how to build valuable relationships with them. She’s president of Leadership Story Lab. 

There’s more at tonymartignetti.com