Your Partnerships With FGWs First Generation Wealth creators have different values and mindsets than those who inherited their wealth. And FGWs far outnumber the inheritors. Esther Choy’s research will help you understand these folks and how to build valuable relationships with them. She’s president of Leadership Story Lab.
Build Lasting Supporter Relationships Craig Grella and Wendy Levine, both from Salsa Labs, want you to build strong relationships all the time, not only when you’re fundraising. Their savvy strategies come from their own work building relationships for Salsa. This is part of our 21NTC coverage.
Love Your Donors Using Data
Nonprofit Radio coverage of 21NTC continues. When you are fundraising, data that tells us restoring your donors’ sense of well-being and identity will increase their giving and engagement. There’s a lot of fascinating research to unpack and apply, so join Jen Shang, the world’s only philanthropic psychologist, from the Institute for Sustainable Philanthropy, and Shoni Field from the British Columbia SPCA.
Relationships With Funders
There’s too much transactionalism and not enough relationship building between nonprofits and their institutional funders. Are you a transactionalist? Do you want to walk toward the light of relationship fundraising with foundations and corporations? Shavonn Richardson can show you the path. She’s CEO of Think and Ink Grant Consulting.
Opera Singer to Fundraiser Yolanda F. Johnson’s classical opera training informs her fundraising practice. She’s the founder and president of YFJ Consulting and the first African-American president of Women in Development, NY. She’s with us for the hour.
Zombie Loyalists Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired December 19, 2014.
Your Annual Report As Marketing Channel
You’re producing an annual report, why not make it less boring and more engaging? Why not make it digital? Josh Kligman and Jeff Rum show you how. They’re from Yearly.
Project Management In Fundraising Jonah Halper wants you to apply project management principles as you raise money. He’s from Altruicity.
Virtual Event Engagement
Virtual events are routine now and there’s good reason to believe they’ll outlive the pandemic. We’ve got you covered with pre-, intra- and post-event strategies to maximize engagement and raise more money. Our panel is Mike Wilkinson from Human Rights Campaign and Joshua Meyer at OneCause.
Personalized Video Matt Barnett explains the benefits and use cases for short videos that grab attention and thrill recipients. Think volunteers, prospects, donors and anyone you want to feel special. Matt is at Bonjoro.
How To Work In Uncertainty
A June study of nonprofits has lessons for now and our future. The election may be settled, but there are unknowns afoot: the pandemic; reaction to the election; a divided federal government; federal stimulus; racial reckoning; climate change. The study’s co-authors shepherd us. They’re Gail Bower at Bower & Co. Consulting LLC and Karen Eber Davis at Karen Eber Davis Consulting.
Low-Cost Fundraising Software Guide
Chris Bernard and Amadie Hart, the co-authors of Tech Impact’s new software selection guide, talk us through: What these systems offer; how to compare them; and how to select the best one for your needs.
Mommy Lied To God
That’s Carlos Maestas’ new book. He’s a storysmith and he’s got tips and strategies to improve your storytelling. He’s the founder of Key Ideas. What’s this got to do with Mr. Rogers Neighborhood? Come listen! Come learn.
SEO For Your Fundraising Campaign
Our 20NTC panel helps you build your online community and increase engagement with 3 SEO strategies: keywords research; competitor analysis; and, content writing. They’re Michelle Frechette and Amanda Gorman, both from GiveWP.
Rebrand Vs. Refresh
Which is better for you, rebranding or refreshing your brand? Our final 20NTC panel helps you choose, then shares the case study of Byte Back and reveals strategies for getting the buy-in you’ll need for success. They’re Yvette Scorse and Christopher Wallace from Byte Back;Taylor Shanklin at Firefly Partners; and, Serrie Fung, founder of Zest.