558: Effective Fundraising – Tony Martignetti Nonprofit Radio

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This Week: 

Effective Fundraising
That’s Warren McFarlan’s new book. It’s written for potential board members, but it’s a valuable study for those on the ground, doing the work.

There’s more at tonymartignetti.com 

557: Turn Followers Into Donors – Tony Martignetti Nonprofit Radio

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This Week: 

Turn Followers Into Donors
Adora Drake
has a strategy for converting your social media followers into donors. Let’s hear what it’s all about. Her digital marketing company and coaching practice is Adora Drake Marketing. 

There’s more at tonymartignetti.com 

554: Virtual Events & Design For Non-Designers – Tony Martignetti Nonprofit Radio

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This Week: 

Virtual Events
Evan Briggs
and Gwenn Cagann share their lessons from 25 virtual galas, which include takeaways for your next hybrid event. They’re both with Wingo NYC. 

Design For Non-Designers 
Wrapping up our 21NTC coverage, it’s a crash course in good design, covering fundamentals like color, type and hierarchy. Step outside your comfort zone with Josh Riman and Mike Yamagata, both from Great Believer. 

There’s more at tonymartignetti.com 

538: Your Partnerships With FGWs – Tony Martignetti Nonprofit Radio

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This Week: 

Your Partnerships With FGWs
First Generation Wealth creators have different values and mindsets than those who inherited their wealth. And FGWs far outnumber the inheritors. Esther Choy’s research will help you understand these folks and how to build valuable relationships with them. She’s president of Leadership Story Lab. 

There’s more at tonymartignetti.com 

533: Build Lasting Supporter Relationships & Love Your Donors Using Data – Tony Martignetti Nonprofit Radio

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This Week: 

Build Lasting Supporter Relationships 
Craig Grella and Wendy Levine, both from Salsa Labs, want you to build strong relationships all the time, not only when you’re fundraising. Their savvy strategies come from their own work building relationships for Salsa. This is part of our 21NTC coverage.

Love Your Donors Using Data 
Nonprofit Radio coverage of 21NTC continues. When you are fundraising, data that tells us restoring your donors’ sense of well-being and identity will increase their giving and engagement. There’s a lot of fascinating research to unpack and apply, so join Jen Shang, the world’s only philanthropic psychologist, from the Institute for Sustainable Philanthropy, and Shoni Field from the British Columbia SPCA. 

There’s more at tonymartignetti.com 

529: Relationships With Funders – Tony Martignetti Nonprofit Radio

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This Week: 

Relationships With Funders
There’s too much transactionalism and not enough relationship building between nonprofits and their institutional funders. Are you a transactionalist? Do you want to walk toward the light of relationship fundraising with foundations and corporations? Shavonn Richardson can show you the path. She’s CEO of Think and Ink Grant Consulting. 

There’s more at tonymartignetti.com 

524: From Opera Singer To Fundraiser – Tony Martignetti Nonprofit Radio

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This Week: 

Opera Singer to Fundraiser 
Yolanda F. Johnson’s classical opera training informs her fundraising practice. She’s the founder and president of YFJ Consulting and the first African-American president of Women in Development, NY. She’s with us for the hour.

There’s more at tonymartignetti.com 

518: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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This Week: 

Zombie Loyalists 
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired December 19, 2014.

There’s more at tonymartignetti.com 

517: Your Annual Report As Marketing Channel & Project Management In Fundraising – Tony Martignetti Nonprofit Radio

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This Week: 

Your Annual Report As Marketing Channel
You’re producing an annual report, why not make it less boring and more engaging? Why not make it digital? Josh Kligman and Jeff Rum show you how. They’re from Yearly. 

Project Management In Fundraising 
Jonah Halper wants you to apply project management principles as you raise money. He’s from Altruicity. 

There’s more at tonymartignetti.com 

516: Virtual Event Engagement & Personalized Video – Tony Martignetti Nonprofit Radio

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This Week: 

Virtual Event Engagement
Virtual events are routine now and there’s good reason to believe they’ll outlive the pandemic. We’ve got you covered with pre-, intra- and post-event strategies to maximize engagement and raise more money. Our panel is Mike Wilkinson from Human Rights Campaign and Joshua Meyer at OneCause. 

Personalized Video
Matt Barnett explains the benefits and use cases for short videos that grab attention and thrill recipients. Think volunteers, prospects, donors and anyone you want to feel special. Matt is at Bonjoro. 

There’s more at tonymartignetti.com