This Week:
Feasibility Studies: What, Why & How
If a capital, endowment or other campaign may be in your nonprofit’s future, you’ll want to consider a feasibility study beforehand. Brian Abernathy, from Convergent Nonprofit Solutions, explains what they’re all about.
There’s more at tonymartignetti.com
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This Week:
Thought Leadership
Peter Panapento and Antionette Kerr co-authored the book, “Modern Media Relations for Nonprofits.” They share their insights on how to build relationships with journalists so you get heard as the thought leader you are. Plus, other media strategies, like crisis communications. This was part of our coverage of the 2020 Nonprofit Technology Conference.
Content Strategy
Now that you’re an established thought leader, you need to produce multichannel content that’s relevant. Also engaging, actionable, user friendly and SEO friendly. Also from 20NTC, Valerie Johnson from Pathways to Housing PA and Katie Green with The Trevor Project show you how.
There’s more at tonymartignetti.com
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This Week:
Planned Giving For Eastern Donors
Cultural and familial differences between East and West raise issues for Planned Giving fundraising. Vidya Moorthy from Clural LLC and Bassett Education India, raises our consciousness.
There’s more at tonymartignetti.com
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This Week:
Sustainable Fundraising
Larry Johnson is author of the book, “The Eight Principles of Sustainable Fundraising.” He walks us through several of them, including “Donors are the Drivers™,” “Leadership Leads™” and “Divide & Grow™.”
There’s more at tonymartignetti.com
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This Week:
Appealing To Tomorrow’s Major Donors
There’s $50 trillion set to change hands in North America by 2050, enriching today’s millennials and Generation Z. Let’s talk about cultivation and fundraising strategies to reach these generations. My guest is Nejeed Kassam from Keela. (This is part of our coverage of #22NTC, hosted by NTEN.)
There’s more at tonymartignetti.com
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This Week:
Fundraising Amid Polarization
From The Chronicle of Philanthropy, Drew Lindsay uncovers the details from his two recent articles reporting on the impact of political polarization on nonprofit fundraising.
There’s more at tonymartignetti.com
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This Week:
Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired 12/19/14.
There’s more at tonymartignetti.com
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This Week:
The Time For Endowment Building Is Now
That’s Deborah Kaplan Polivy’s new book. She’s with me to explain why that title is a simple truth.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 53:23 — 49.1MB) | Embed
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This Week:
Effective Fundraising
That’s Warren McFarlan’s new book. It’s written for potential board members, but it’s a valuable study for those on the ground, doing the work.
There’s more at tonymartignetti.com
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This Week:
Turn Followers Into Donors
Adora Drake has a strategy for converting your social media followers into donors. Let’s hear what it’s all about. Her digital marketing company and coaching practice is Adora Drake Marketing.
There’s more at tonymartignetti.com
Podcast: Play in new window | Download (Duration: 53:07 — 48.9MB) | Embed
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