Tag Archives: A B testing

618: Thought Leadership & Content Strategy – Tony Martignetti Nonprofit Radio

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This Week: 

Thought Leadership
Peter Panapento and Antionette Kerr co-authored the book, “Modern Media Relations for Nonprofits.” They share their insights on how to build relationships with journalists so you get heard as the thought leader you are. Plus, other media strategies, like crisis communications. This was part of our coverage of the 2020 Nonprofit Technology Conference.

Content Strategy 
Now that you’re an established thought leader, you need to produce multichannel content that’s relevant. Also engaging, actionable, user friendly and SEO friendly. Also from 20NTC, Valerie Johnson from Pathways to Housing PA and Katie Green with The Trevor Project show you how.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 53:10 — 67.1MB) | Embed

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592: Many Ways To Test Your Digital Fundraising – Tony Martignetti Nonprofit Radio

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This Week: 

Many Ways To Test Your Digital Fundraising
As our #22NTC coverage continues, Jeremy Haselwood walks you through 30 variables you can test throughout your digital fundraising, including your homepage, donation pages, Facebook ads, and more. He’s from Fundraisers Unite.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 54:05 — 49.8MB) | Embed

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523: Communications Trends Report – Tony Martignetti Nonprofit Radio

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This Week: 

Communications Trends Report
Kivi Leroux Miller returns to share her 11th annual, Nonprofit Communications Trends Report, released just last week. She walks us through the impact of the pandemic, the resurgence of email, email best practices, CALM, leading a Girl Scout troop, and more. Kivi is CEO of Nonprofit Marketing Guide. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 54:40 — 50.3MB) | Embed

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451: Inconceivable: That Metric Does Not Mean What You Think It Means & Google Analytics and Google Optimize – Tony Martignetti Nonprofit Radio

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This week: 

Inconceivable: That Metric Does Not Mean What You Think It Means 
Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)

Google Analytics & Google Optimize 
Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:02:59 — 57.9MB) | Embed

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