451: Inconceivable: That Metric Does Not Mean What You Think It Means & Google Analytics and Google Optimize – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2

This week: 

Inconceivable: That Metric Does Not Mean What You Think It Means 
Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)

Google Analytics & Google Optimize 
Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights. 

There’s more at tonymartignetti.com 

412: Your Tech RFPs & Donor Advised Funds – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Drew McManus, principal of Venture Industries Online, and Ceci Dadisman, digital marketing manager at Form. 

Also, Gene Takagi, our legal contributor and principal of NEO, Nonprofit & Exempt Organizations law firm.

There’s more at tonymartignetti.com 

399: LinkedIn Marketing – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Marc Halpert, author of “You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to Make a Difference.” 

There’s more at tonymartignetti.com

384: A Conversation With Adam Braun – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guest this week:

Adam Braun, founder of Pencils of Promise, and author of the book, “The Promise of a Pencil.” 

There’s more at tonymartignetti.com