Turn Followers Into Donors
Adora Drake has a strategy for converting your social media followers into donors. Let’s hear what it’s all about. Her digital marketing company and coaching practice is Adora Drake Marketing.
Evan Briggs and Gwenn Cagann share their lessons from 25 virtual galas, which include takeaways for your next hybrid event. They’re both with Wingo NYC.
Design For Non-Designers
Wrapping up our 21NTC coverage, it’s a crash course in good design, covering fundamentals like color, type and hierarchy. Step outside your comfort zone with Josh Riman and Mike Yamagata, both from Great Believer.
12 New Donor Qs & Train Like A Champ It’s been so long since Andy Robinson was a guest, we need to cover two topics together. First, a dozen potential questions to ask your donor who just said yes to a gift. Then, his advice to up your game as a trainer and facilitator.
Expanding on the partnership theme two weeks ago, consider building a movement with orgs outside your direct mission. You’ll want cohesive, effective messaging and that’s where Hannah Thomas and Morgan Fletcher can help. Hannah is with Big Duck and Morgan is at Girls for Gender Equity. This is part of our 21NTC coverage.
Farewell, Maria Semple
Her first Nonprofit Radio was February 11, 2011. Soon after she became our prospect research contributor. Maria’s practice has evolved and this is her last show. Quoting somebody, nobody can identify: “Don’t cry because it’s over; smile because it happened.”
Nonprofit Partnerships Our 21NTC panel reminds you: You don’t have to do your work alone. You can increase your exposure by promoting the work of other orgs, and even fundraise in partnership with other nonprofits. They’re Taylor Leake with Corporate Accountability and Jack Valor at Mal Warwick Donordigital.
Partnerships With African American Churches
Now that you’re motivated to partner up, look to Black churches. Aneta Lee and Oliver Richmond help you understand the idiosyncrasies of church culture and how to cultivate a relationship. Aneta is from Aneta Uplifts and Oliver is with Kingdom Partners. This is also from 21NTC.
Your Partnerships With FGWs First Generation Wealth creators have different values and mindsets than those who inherited their wealth. And FGWs far outnumber the inheritors. Esther Choy’s research will help you understand these folks and how to build valuable relationships with them. She’s president of Leadership Story Lab.
Improve Your Email Engagement Do you know that a big email list may be worse than a smaller one? Have you got ghosts or zombies in your lists? This all matters if you want your emails to land in inboxes instead of junk. Judy Freed, from Alliance for the Great Lakes, helps you see better engagement. She’s part of our 21NTC coverage.
Improve Your Email Fundraising Now that you’ve got engagement, make your best ask. Bonnie Hough, from Banyan Nonprofit Strategy, shares her thinking to make your email solicitations more effective.
Build Lasting Supporter Relationships Craig Grella and Wendy Levine, both from Salsa Labs, want you to build strong relationships all the time, not only when you’re fundraising. Their savvy strategies come from their own work building relationships for Salsa. This is part of our 21NTC coverage.
Love Your Donors Using Data
Nonprofit Radio coverage of 21NTC continues. When you are fundraising, data that tells us restoring your donors’ sense of well-being and identity will increase their giving and engagement. There’s a lot of fascinating research to unpack and apply, so join Jen Shang, the world’s only philanthropic psychologist, from the Institute for Sustainable Philanthropy, and Shoni Field from the British Columbia SPCA.
Build Your Best Better Board Gene Takagi returns! He’s got strategies to help you build the diverse, effective, thoughtful, appropriately-sized, well-trained board you deserve. He’s our legal contributor and managing attorney of NEO, the Nonprofit and Exempt Organizations law group.
Opera Singer to Fundraiser Yolanda F. Johnson’s classical opera training informs her fundraising practice. She’s the founder and president of YFJ Consulting and the first African-American president of Women in Development, NY. She’s with us for the hour.