Create Your Email Welcome Journey
You don’t want to welcome new donors with only a single email, or worse, digital silence. Seize this unique opportunity to draw folks into your story, validate their decision to support you and turn them into loyal ambassadors. Patty Breech from The Purpose Collective helps you out. (This is part of our coverage of the 2022 Nonprofit Technology Conference, hosted by NTEN.)
Nonprofit Emeriti With JoAnn Goldberger
We’re kicking off a new feature, highlighting long-career retirees from the nonprofit community who have ideas, wisdom and experience to share. JoAnn Goldberger is our inaugural Nonprofit Emeriti guest. She shares strategies for getting your org to the next level. You’ll find her on LinkedIn.
Tribute To Michael Davidson Michael Davidson died last week. The show is a replay of his last guest appearance, from October 18, 2021. Michael was on with his co-author, Brian Saber, and we talked about their book, “Engaged Boards Will Fundraise.”
Zombie Loyalists Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired 12/19/14.
Purpose Driven Marketing
Stu Swineford reveals the principles and pillars of purpose driven marketing that will keep your donors engaged and wanting to support your mission. He’s co-author of the ebook, “Mission Uncomfortable.”
How Much To Spend On Ads In 2022 “The Nonprofit Advertising Benchmark Study” will help you decide what’s the right amount for you to spend on advertising if you want to be comparable to your peers. At the very least, it’s a place to start your research on ad spending. George Weiner explains the study. He’s chief whaler at Whole Whale. Does that make him the Captain Ahab of nonprofit tech? Listen to find out.
Bitcoin & The Future Of Fundraising That’s the new book by Anne Connelly and Jason Shim. They share the potential in cryptocurrency donations and explain simply, how to get started. Private keys; public keys; wallets; and exchanges. It’s time to learn what’s inevitably in your nonprofit’s future.
Strategic Plan. Done. Now Pay For It. It’s a common challenge. The strategic plan is ambitious, but there’s not enough revenue to fund all the future excitement. Sherry Quam Taylor returns to get to the root problems that are holding your nonprofit back from full revenue potential. She’s CEO of Quam Taylor, LLC.