533: Build Lasting Supporter Relationships & Love Your Donors Using Data – Tony Martignetti Nonprofit Radio

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This Week: 

Build Lasting Supporter Relationships 
Craig Grella and Wendy Levine, both from Salsa Labs, want you to build strong relationships all the time, not only when you’re fundraising. Their savvy strategies come from their own work building relationships for Salsa. This is part of our 21NTC coverage.

Love Your Donors Using Data 
Nonprofit Radio coverage of 21NTC continues. When you are fundraising, data that tells us restoring your donors’ sense of well-being and identity will increase their giving and engagement. There’s a lot of fascinating research to unpack and apply, so join Jen Shang, the world’s only philanthropic psychologist, from the Institute for Sustainable Philanthropy, and Shoni Field from the British Columbia SPCA. 

There’s more at tonymartignetti.com 

523: Communications Trends Report – Tony Martignetti Nonprofit Radio

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This Week: 

Communications Trends Report
Kivi Leroux Miller returns to share her 11th annual, Nonprofit Communications Trends Report, released just last week. She walks us through the impact of the pandemic, the resurgence of email, email best practices, CALM, leading a Girl Scout troop, and more. Kivi is CEO of Nonprofit Marketing Guide. 

There’s more at tonymartignetti.com 

518: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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This Week: 

Zombie Loyalists 
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. This is our annual rebroadcast of a show with very smart ideas for you to think about over the holidays. It originally aired December 19, 2014.

There’s more at tonymartignetti.com 

517: Your Annual Report As Marketing Channel & Project Management In Fundraising – Tony Martignetti Nonprofit Radio

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This Week: 

Your Annual Report As Marketing Channel
You’re producing an annual report, why not make it less boring and more engaging? Why not make it digital? Josh Kligman and Jeff Rum show you how. They’re from Yearly. 

Project Management In Fundraising 
Jonah Halper wants you to apply project management principles as you raise money. He’s from Altruicity. 

There’s more at tonymartignetti.com 

511: Virtual Volunteering & Artists Sunday – Tony Martignetti Nonprofit Radio

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This Week: 

Virtual Volunteering
During the resurging pandemic—and after—there are smart ways to keep your volunteers engaged virtually. What’s this got to do with the movie, “Miracle on 34th Street?” Elizabeth Neufeld shares her thinking. She’s CEO and founder of Strat Labs.

Artists Sunday 
Chris Sherman crafted this day of artistry that follows Thanksgiving and precedes Giving Tuesday. He explains what it’s about and how you can join the movement.

There’s more at tonymartignetti.com 

504: Get Heard In A Time Of Info Fatigue & Digital Marketing Policies – Tony Martignetti Nonprofit Radio

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This week: 

Get Heard In A Time Of Info Fatigue
Organic reach and engagement are down on Facebook and other social networks. So how do you get your marketing messages through? Julia Campbell shares her expert advice. She’s principal of J. Campbell Social Marketing. 

Digital Marketing Policies 
You’ll need policies around the smart online marketing you’re now doing. Our 20NTC panel reveals what belongs in your policies, why you’ll improve workflow and how policies can be exciting! They’re Misty McLaughlin and Justin Birdsong from Cause Craft Consulting, and Kacey Crawford with Sierra Club. 

There’s more at tonymartignetti.com 

501: Donor Surveys & People-Powered Movements – Tony Martignetti Nonprofit Radio

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This week: 

Donor Surveys
Make the most of the donors you have by discovering their potential through surveying. Crystal Mahon and Christian Robillard talk principles, best practices and goal setting. Crystal is with STARS Air Ambulance and Christian is at Beyond The Bake Sale. (Part of our 20NTC coverage)

People-Powered Movements
This 20NTC panel helps you build more effective and more inclusive movements by encouraging you to think about communications, power and privilege. They’re Celina Stewart from League of Women Voters U.S. and Gloria Pan with Moms Rising.

There’s more at tonymartignetti.com 

496: Thought Leadership & Content Strategy – Tony Martignetti Nonprofit Radio

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This week: 

Thought Leadership 
Peter Panapento and Antionette Kerr co-authored the book, “Modern Media Relations for Nonprofits.” They share their insights on how to build relationships with journalists so you get heard as the thought leader you are. Plus other media strategies, like crisis communications. (Part of our 20NTC coverage)

Content Strategy 
Now that you’re an established thought leader, you need to produce multichannel content that’s relevant, engaging, actionable, user friendly and SEO friendly. Our 20NTC coverage continues as Valerie Johnson from Pathways to Housing PA and Katie Green with The Trevor Project show you how.

There’s more at tonymartignetti.com 

495: Improv For Culture And Creativity & Tech Policies – Tony Martignetti Nonprofit Radio

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This week: 

Improv For Culture And Creativity
A performer and a board member from Washington Improv Theater teach us how improvisation can make your team more creative, confident, supportive and successful. They’re Krystal Ramseur and Graziella Jackson.

Tech Policies
Karen Graham and Dan Getman want to help your staff avoid scams, malware and inappropriate data handling. Might you have employees using personal phones or computers for work? You especially need to listen. Karen is with Tech Impact and Dan is at MANNA. 

There’s more at tonymartignetti.com