557: Turn Followers Into Donors – Tony Martignetti Nonprofit Radio

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This Week: 

Turn Followers Into Donors
Adora Drake
has a strategy for converting your social media followers into donors. Let’s hear what it’s all about. Her digital marketing company and coaching practice is Adora Drake Marketing. 

There’s more at tonymartignetti.com 

545: CRM Selection & What To Ask Before Your New Website – Tony Martignetti Nonprofit Radio

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This Week: 

CRM Selection 
As part of our continuing 21NTC coverage, Rubin Singh returns to help you focus on what matters in CRM selection. To keep you safe from a serious misstep, he also shares his thoughts on what else might be the problem, besides your CRM database. Rubin is CEO of One Tenth Consulting. 

What To Ask Before Your New Website 
Stephen Tidmore from Mighty Citizen built his first website in 1999, and hasn’t stopped. He shares the questions you need to ask up front, before you embark on a new website project. This is also from 21NTC. 

There’s more at tonymartignetti.com 

533: Build Lasting Supporter Relationships & Love Your Donors Using Data – Tony Martignetti Nonprofit Radio

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This Week: 

Build Lasting Supporter Relationships 
Craig Grella and Wendy Levine, both from Salsa Labs, want you to build strong relationships all the time, not only when you’re fundraising. Their savvy strategies come from their own work building relationships for Salsa. This is part of our 21NTC coverage.

Love Your Donors Using Data 
Nonprofit Radio coverage of 21NTC continues. When you are fundraising, data that tells us restoring your donors’ sense of well-being and identity will increase their giving and engagement. There’s a lot of fascinating research to unpack and apply, so join Jen Shang, the world’s only philanthropic psychologist, from the Institute for Sustainable Philanthropy, and Shoni Field from the British Columbia SPCA. 

There’s more at tonymartignetti.com 

516: Virtual Event Engagement & Personalized Video – Tony Martignetti Nonprofit Radio

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This Week: 

Virtual Event Engagement
Virtual events are routine now and there’s good reason to believe they’ll outlive the pandemic. We’ve got you covered with pre-, intra- and post-event strategies to maximize engagement and raise more money. Our panel is Mike Wilkinson from Human Rights Campaign and Joshua Meyer at OneCause. 

Personalized Video
Matt Barnett explains the benefits and use cases for short videos that grab attention and thrill recipients. Think volunteers, prospects, donors and anyone you want to feel special. Matt is at Bonjoro. 

There’s more at tonymartignetti.com 

512: Mommy Lied To God – Tony Martignetti Nonprofit Radio

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This Week: 

Mommy Lied To God
That’s Carlos Maestas’ new book. He’s a storysmith and he’s got tips and strategies to improve your storytelling. He’s the founder of Key Ideas. What’s this got to do with Mr. Rogers Neighborhood? Come listen! Come learn.

There’s more at tonymartignetti.com 

493: A Better Website: 52 Tweaks In 52 Weeks & Keep Your Shiny New Website Shiny And New – Tony Martignetti Nonprofit Radio

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This week: 

A Better Website: 52 Tweaks In 52 Weeks
Chris Tuttle and Dominique Hernandez reveal lots of small tweaks for your site to increase constitutent reach, engagement and actions taken. They promise they’re each less than an hour to implement. Chris is from TuttlleCo and Dominique is with Institute for Policy Studies. (Part of our 20NTC coverage)

Keep Your Shiny New Website Shiny And New 
Now that you’ve tweaked your way to a better site, how about a maintenance plan to keep it looking great? Get plenty of tips and techniques from Josh Riman and Samantha Wasserman, both from Great Believer. (Also part of 20NTC coverage)

There’s more at tonymartignetti.com 

482: John Haydon Tribute – Tony Martignetti Nonprofit Radio

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This week: 

John Haydon Tribute
A well respected and widely known digital fundraising expert with a willing smile, John Haydon died at 53 in February, after a 26-month fight against a rare cancer. He was twice a guest on Nonprofit Radio. He shares his spoken wisdom with us one last time.

His final written wisdom is in his posthumously published book, “Donor CARE.” 

There’s more at tonymartignetti.com 

481a: Coronavirus & Nonprofit Fundraising – Tony Martignetti Nonprofit Radio

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This week: 

Special Episode: Coronavirus & Nonprofit Fundraising
Coronavirus needs no introduction. We’re recording on Monday, March 23rd. Nonprofits are scrambling and struggling. The scrambling to adapt to workflow and personal upheavals will subside. The struggle will get worse: The need among those you help has increased and will become greater. Expenses of all sorts, from helping those in need, to disinfecting offices, to increased reliance on technology, are rising. At the same time, there’s financial pressure on your donors, in the face of firings, layoffs and work reductions. Is it wise to spend? Can you count on your donors when this is over? Can you fundraise in the midst of the crisis? My guest is Paul Schervish, retired director of the Center on Wealth and Philanthropy at Boston College.

There’s more at tonymartignetti.com 

460: Beyond Local & Online To IRL – Tony Martignetti Nonprofit Radio

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This week: 

Beyond Local
We’re talking about scaling your community. Want to go regional? National? Global? Stay online or move to IRL? My guest from 19NTC is Emma Togni with Social Techno. This is our last of 32 19NTC interviews.

Online To IRL
Amy Sample Ward
continues our convo and focuses on in real life community building. Drawing on NTEN’s experience, she has strategies for growth and local empowerment, and shares resources. She’s our social media and technology contributor and NTEN’s CEO.

There’s more at tonymartignetti.com 

444: Your Ultimate Communications Toolkit & Automated Fundraising – Tony Martignetti Nonprofit Radio

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This week: 

Your Ultimate Communications Toolkit 
Our 19NTC panel of communicators explains how to develop your communications plan and the core principles you need to abide by. They’ve got templates, checklists and worksheets galore! They’re Vanessa Schnaidt from Cause Communications and Gabriel Sanchez with First 5 LA. 

Automated Fundraising 
Brian Lauterbach is from Network for Good. He reveals how automation can enhance your donor communications, engagement and stewardship. This was also recorded at 19NTC.

There’s more at tonymartignetti.com