Purpose Driven Marketing
Stu Swineford reveals the principles and pillars of purpose driven marketing that will keep your donors engaged and wanting to support your mission. He’s co-author of the ebook, “Mission Uncomfortable.”
Turn Followers Into Donors
Adora Drake has a strategy for converting your social media followers into donors. Let’s hear what it’s all about. Her digital marketing company and coaching practice is Adora Drake Marketing.
Overcome Your Fear Of Public Speaking We’d rather face death or the dentist, we’d rather talk about money or sex, than have to speak to an audience, even a small one. Laurie Krauz can help you overcome your anxiety around talking in public, with her preparation strategies. She’s a presentation skills coach.
Build Lasting Supporter Relationships Craig Grella and Wendy Levine, both from Salsa Labs, want you to build strong relationships all the time, not only when you’re fundraising. Their savvy strategies come from their own work building relationships for Salsa. This is part of our 21NTC coverage.
Love Your Donors Using Data
Nonprofit Radio coverage of 21NTC continues. When you are fundraising, data that tells us restoring your donors’ sense of well-being and identity will increase their giving and engagement. There’s a lot of fascinating research to unpack and apply, so join Jen Shang, the world’s only philanthropic psychologist, from the Institute for Sustainable Philanthropy, and Shoni Field from the British Columbia SPCA.
If you want to know what folks are thinking, interested in and motivated by, you need to listen to your donors, volunteers, advocates, employees. How do you get to the answers to listen to? Emily Taylor talks. We listen. She’s principal of teenyBIG.
Peer-To-Peer For 2021 David Hessekiel returns with a look at this year’s P2P prospects. But not before a survey of the P2P carnage that was 2020. There are distinct opportunities for 2021 and David shares the collective advice of thought leaders and practitioners. He’s the founder of Peer-to-Peer Professional Forum.
How To Work In Uncertainty
A June study of nonprofits has lessons for now and our future. The election may be settled, but there are unknowns afoot: the pandemic; reaction to the election; a divided federal government; federal stimulus; racial reckoning; climate change. The study’s co-authors shepherd us. They’re Gail Bower at Bower & Co. Consulting LLC and Karen Eber Davis at Karen Eber Davis Consulting.
Low-Cost Fundraising Software Guide
Chris Bernard and Amadie Hart, the co-authors of Tech Impact’s new software selection guide, talk us through: What these systems offer; how to compare them; and how to select the best one for your needs.
Inconceivable: That Metric Does Not Mean What You Think It Means
Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)
Google Analytics & Google Optimize
Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights.
Your Ultimate Communications Toolkit
Our 19NTC panel of communicators explains how to develop your communications plan and the core principles you need to abide by. They’ve got templates, checklists and worksheets galore! They’re Vanessa Schnaidt from Cause Communications and Gabriel Sanchez with First 5 LA.
Automated Fundraising Brian Lauterbach is from Network for Good. He reveals how automation can enhance your donor communications, engagement and stewardship. This was also recorded at 19NTC.
Nobody Reads Your PDFs
Formatting your reports and research in PDF may bore your audiences to where they refuse to read your stuff. Our panel from the Nonprofit Technology Conference helps you assess what’s best for your nonprofit’s content, including interactive formats. They’re Genie Gratto at GWRITES;Meghan Hess from Campaign Legal Center; and Nathan Gasser with Report Kitchen.
Map Your Data Salim Sawaya shares ways to visualize your outcomes data on maps, which can revolutionize how you think about and deliver services. He has free and low cost mapping tools. He’s from Esri.