Tag Archives: storytelling

735: Your Improved Fundraising Messaging – Tony Martignetti Nonprofit Radio

Posted on by

tony_martignetti_300x300-itunes_image2

This Week: 

Your Improved Fundraising Messaging 
Do your fundraising messages engage and connect with your donors and prospects? Or do they merely inform? Do you know how to craft an engaging story? And what makes stories so valuable anyway? Lynn Bohart answers all these questions and more, as she encourages you into persuasive writing and core messaging. Her new book is “Raise More Money Through Better Messaging.”

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 58:15 — 39.6MB) | Embed

Subscribe: RSS

731: Google Ad Grants & Your Digital Marketing – Tony Martignetti Nonprofit Radio

Posted on by

tony_martignetti_300x300-itunes_image2

This Week: 

Google Ad Grants & Your Digital Marketing  
Sean Littman has advice for leveraging Google’s generosity and pairing it with your own marketing to grow your email list; encourage giving; revive and cultivate your lists to expand sustainer giving; and, put the right systems in place. He also shares his favorite apps to help you along. Sean is the founder of Catch22 Nonprofit Digital.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 55:50 — 38.5MB) | Embed

Subscribe: RSS

720: The Art & Science Of Fundraising – Tony Martignetti Nonprofit Radio

Posted on by

tony_martignetti_300x300-itunes_image2

This Week: 

The Art & Science Of Fundraising 
James Misner explains what he sees as the right and left brain activities of your nonprofit’s fundraising. There are relationships and data; stories and metrics; motivations and outcomes; emotions and systems; and, more brain interactions. Your objective is to balance the art and the science. James is CEO of The Kipos Group.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 58:18 — 39.2MB) | Embed

Subscribe: RSS

704: The Responsive Nonprofit – Tony Martignetti Nonprofit Radio

Posted on by

tony_martignetti_300x300-itunes_image2

This Week: 

“The Responsive Nonprofit” 
That’s Gabe Cooper’s new book. He walks us through the 8 core practices that will disrupt the status quo and make your nonprofit responsive. Like dismantling silos, adopting agile methods, managing change, building a durable team culture, and more. Gabe is CEO of Virtuous.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 59:53 — 42.3MB) | Embed

Subscribe: RSS

667: Your Case For Support – Tony Martignetti Nonprofit Radio

Posted on by

tony_martignetti_300x300-itunes_image2

This Week: 

Your Case For Support
Whether you call it a case statement or case for support, it’s a critical part of your next fundraising campaign. Febe Voth has devoted decades to the art of crafting these fine documents. She shares lots of savvy advice from her 2023 book, “The Case for your Cause.” 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 1:09:37 — 45.6MB) | Embed

Subscribe: RSS

638: Best And Worst Of Newsletters & Digital Self-Care – Tony Martignetti Nonprofit Radio

Posted on by

tony_martignetti_300x300-itunes_image2

This Week: 

Best And Worst Of Newsletters
Patty Breech returns with the most common email marketing mistakes and how to make your print or digital newsletter stand out. She’s CEO of The Purpose Collective.

Digital Self-Care
Here’s help to identify the digital spaces that bring you stress and joy, and realization of the pitfalls of multitasking. Amy Frame also has advice on resilience against online harassment. Amy is from Win Without War.

These both continue our coverage of NTEN’s 2023 Nonprofit Technology Conference, #23NTC.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 49:28 — 40.4MB) | Embed

Subscribe: RSS

618: Thought Leadership & Content Strategy – Tony Martignetti Nonprofit Radio

Posted on by

tony_martignetti_300x300-itunes_image2

This Week: 

Thought Leadership
Peter Panapento and Antionette Kerr co-authored the book, “Modern Media Relations for Nonprofits.” They share their insights on how to build relationships with journalists so you get heard as the thought leader you are. Plus, other media strategies, like crisis communications. This was part of our coverage of the 2020 Nonprofit Technology Conference.

Content Strategy 
Now that you’re an established thought leader, you need to produce multichannel content that’s relevant. Also engaging, actionable, user friendly and SEO friendly. Also from 20NTC, Valerie Johnson from Pathways to Housing PA and Katie Green with The Trevor Project show you how.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 53:10 — 67.1MB) | Embed

Subscribe: RSS

616: Align Your Money With Your Goals – Tony Martignetti Nonprofit Radio

Posted on by

tony_martignetti_300x300-itunes_image2

This Week: 

Align Your Money With Your Goals
There’s a dimension to your budgeting you might be missing: Organizing your budget so you know what impact your money is achieving for you, and you know the costs connected to your goals. Sarah Olivieri returns to help you course correct. She’s the founder of PivotGround. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 58:32 — 89.8MB) | Embed

Subscribe: RSS

598: Future Of Fundraising – Tony Martignetti Nonprofit Radio

Posted on by

tony_martignetti_300x300-itunes_image2

This Week: 

Future Of Fundraising
Our #22NTC coverage resumes as Adam Garone shares his experience growing the individual donor base and driving transformational change at Starlight Children’s Foundation.

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 47:23 — 43.6MB) | Embed

Subscribe: RSS

572: Social Media Outlook For 2022 – Tony Martignetti Nonprofit Radio

Posted on by

tony_martignetti_300x300-itunes_image2

This Week: 

Social Media Outlook For 2022 
Charrosé King-Mathews reveals what to look for in the New Year around platform evolution and content trends in the social networks. She’s an instructor in communications at Howard University. 

There’s more at tonymartignetti.com 

Podcast: Play in new window | Download (Duration: 52:01 — 47.9MB) | Embed

Subscribe: RSS