451: Inconceivable: That Metric Does Not Mean What You Think It Means & Google Analytics and Google Optimize – Tony Martignetti Nonprofit Radio

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This week: 

Inconceivable: That Metric Does Not Mean What You Think It Means 
Take a fresh look at fundraising metrics with Kirk Schmidt and Wes Moon. Kirk is with STARS and Wes is from Wisely. (Recorded at 19NTC)

Google Analytics & Google Optimize 
Learn terminology and best practices for these applications. Should you trust your data? Which reports do you need? What about testing and optimizing? We cover it all with another 19NTC panel: Colleen Campbell from Firefly Partners and Jeannē McCabe at the Center for Reproductive Rights. 

There’s more at tonymartignetti.com 

437: Reduce Donor Abandonment & Welcome Your Donors The Right Way – Tony Martignetti Nonprofit Radio

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This week 

Reducing Donor Abandonment
From Amazon to Zappos, there’s a lot you can learn from e-retailers to keep your donors in the checkout stream as they make their online gifts. Our 19NTC panel, Matt Scott and David DeParolesa, reveal proven e-commerce strategies to increase online gift completion. Matt is from CauseMic and David is at Give Lively.

Welcome Your Donors The Right Way
Your donors now complete their online gifts at record rates. Have you got in place a multichannel welcome and nurture series to receive and steward your new donors? Our panel will get you started. They’re Brenna Holmes with CCAH and Chrissy Hyre from Innovation. (Also recorded at 19NTC)

There’s more at tonymartignetti.com 

425: Financial Fraud – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2This week:

Financial Fraud
It can happen in your org. How do you prevent it? What are the red flags that reveal it? What do you do when you discover it? Who are the likely perps? Tiffany Couch is a forensic accountant and CEO of Acuity Forensics.

There’s more at tonymartignetti.com 

359: Giving Tuesday – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Jessica Schneider, director of strategy & collaboration in 92nd Street Y’s Belfer Center for Innovation.

Also, Amy Sample Ward, our social media contributor, CEO of Nonprofit Technology Network and co-author of the book “Social Change Anytime Everywhere.”

There’s more at tonymartignetti.com

306: Going Social In The Boardroom & Creative Commons 101 & Seth Godin – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Jeanne Allen, principal at Jeanne Allen Consulting, and Nancy Rose, executive director of North Carolina Center for Public Policy Research.

Also, attorney Carly Leinheiser.

And Seth Godin, blogger and speaker.

There’s more at tonymartignetti.com

210: Critical Development Committee & Creative Commons 101 – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Greg Cohen, senior associate at Cause Effective.

And Carly Leinheiser, attorney at Perlman+Perlman.

Read and watch more on Tony’s blog: http://tonymartignetti.com