445: From Opera Singer to Fundraiser – Tony Martignetti Nonprofit Radio

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This week: 

From Opera Singer to Fundraiser 

Yolanda F. Johnson’s classical opera training informs her fundraising practice. She’s the founder and president of YFJ Consulting and the first African-American president of Women in Development, NY. She’s with us for the hour.

There’s more at tonymartignetti.com 

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Hello and welcome to Tony martignetti non-profit Radio. Big non-profit ideas for the other 95% on your aptly named host. Oh, I’m glad you’re with me. I’d be stricken with Hemi Diocese Eah, if you blindsided me with the idea that you missed. Today’s show from upper Singer to fundraiser Yolanda F. Johnson’s classical opera training, informs her fund-raising practice. She’s the founder and president of Y F J Consulting and the first African American president of Women in Development, New York. She’s with us for the hour. Tony. Stick to Hello from Boise were sponsored by PURSUANT full service, fund-raising Data driven and technology enabled. Tony dot m a slash Pursuant by Wagner CPS Guiding YOU beyond the numbers regular cps dot com and by text to give mobile donations. Made easy text. NPR to 444999 I’m very glad to welcome Yolanda F. Johnson to the studio. She has nearly two decades of experience as a fund-raising expert and professional musician. She is founder and president of Y F J Consulting and the first African American president elect in the 40 year history of women in Development, New York. Her company is Why? F j consulting dot com Women in development is at wid And why dot or GE? And she’s at Yolanda F. Johnson. Welcome to latto Johnson. Thank you. My pleasure. Come a little closer to the mic. Okay. Classically trained opera singer. I’m surprised your your voice. I’m singing. You’ll hear everything. I’m speaking way. Make it to that. No, I wouldn’t put you. Okay. Um So Congratulations, President. Elective women in development with New York. You begin your term on July 1st run day. Yes, that’s awesome. Congratulations. Thank you. So timely. See, everything in your career has led you to this day on non-profit radio. Indeed. Everything that we’re gonna talk about and coming up culminates here. You’re at the pinnacle. It’s all downhill from here. It means it’s all downhill from here. I’m sorry. Uh, okay. So, uh, your Nebraska girl I am. How did you find your way from Nebraska? Thio Professional upper singing. That’s Ah, that’s not a typical trip for Ah, Nebraskan. Well, not necessarily so, but, Ah, we all have our own paths. I began with music probably four years old and that was piano first. And then I started to sing in church, Actually, Ah went to get a music degree of performance degree and undergrad in Oklahoma. Went to get a graduate degree of that, how to focus and fund-raising Arts Administration and fund-raising and then sold all my worldly goods and moved to New York. Because this is where you can do everything for singing for singing principally originally or fund-raising or something else. Interestingly, I never did. Fund-raising. Some people always have day jobs or you see performers and they have other jobs or surgeries or something like that. Hospitality. I’ve always loved both. I’ve always loved music and have always loved fund-raising. And I’ve always had them in my life simultaneously. Okay. What does it mean to be a classically trained opera singer? What? What is that what it means? I worked really hard with lots of teachers. Toe learn proper technique to sing opera and classical music. Uh, opera and recitals, Art song specializing spirituals as well with the underground railroad. Um, well, say a little more about that. What about spirituals in the underground realm? It I mean, you’re performing those now? Yeah. You have an album called Feel the Spirit. If you’ll feel the spirit. Yeah, and I have a concert lecture called a spirituals. Experience like that. Spirituals experience, spirituals experience, a concert lecture. So that’s talking. Singing? Yes. I teach people about the hidden messages behind some of the music, the spirituals, some of the things they meant with the underground railroad. Okay, Okay. I haven’t seen a lot of opera. Um, my, the pinnacle of my opera attendance was probably I saw Aida in Italy at the battle out at the Baths of Caracalla. Okay, which is an outdoor. It used to be a bathhouse in ancient days. Now it’s ah, it’s a performance space. And I was traveling in Italy. I just stumbled on these tickets from a booth on the street. You stumbled on this, too? Yeah, they were. Well, I had to pay for them, but I stumbled on the booth That was selling the tickets. Just said I eat a counter. Colin, Let’s go. I know what kind of call is. Um, so I mean, this was a lavish mean I eat It takes place in Egypt. I know you know that, but for the neophytes out there, uh, you know, thanks, marchenese. And there were there were all kinds of animals. There were camels. I think there were tigers on stage, like 100 and 50 people. I mean, this was a lavish. There were live animals and lots of people. It was amazing. It was amazing. It was a beautiful night. Um, anyway, so, um, have you performed in our you know, I have not performed. It’s the only one I know. Okay. I remember this was years ago. I don’t know, but I know it involves a queen and love and a mistress, and each of the plot of a lot of just like 90% of opera. Okay, Um, now you’re still currently you’re still performing? Yes. Yeah, you have some. You have a show coming up? I do. I have a show in August of Gian Carlo Menotti’s The Consul, and we actually put it in contemporary times. So it sparks dialogue about the immigration debate. Okay, um and we’ll say it now and then. We’ll remind listeners at the end, Where can they see the council? They can see the consul. I’ll be Magda, Magda, Cyril in that production at the amphitheater at the Hudson River Museum in Yonkers. It is not upstate. It’s just the suburb Yonkers. Yeah, well, right. For New Yorkers, that’s upstate. Yeah, but it’s not upstate eerie and buffalo Where? Upstate. Okay, but for geo centric New Yorkers who think this is the center of the universe, that’s you need a passport to get to Yonkers. OK, so if I don’t If I forget, you remind me that little pitching for that at the end to um So now you’re, um before we get to win. So opera and singing informs your consulting It does Y f J consulting very much. What’s the, uh, what’s the influence their of singing over fund-raising? Well, since you know, as I mentioned, I’ve always had a love for both. I found this intersection that makes me so excited. And it’s using performance practice in Philanthropy in and fund-raising. I realized I was at somewhat of an advantage, right, because, uh, I knew how to get into character. I knew how to breathe. I knew how to get through things that make may make other people nervous. Um, by using the things I had learned as a performer and all the world is a stage, I have a workshop that I just launched a month or so ago called All the World’s a Stage and it deals with that. It helps people. It coaches them through, um, being on that fund-raising stage and using performance, practice, toe succeed and excel. So we’re talking about overcoming the anxiety of face to face meetings, uh, training sessions, taking in-kind of public speaking, making me ask, making the pitch, knowing howto pivot if I’m talking to you and it’s not going quite right knowing what to say next, that’s improv improv. Yeah, uh, interesting. Because I was trained. I was. I was coached. I guess years ago when I was getting started, Public speaking, I don’t feel like I was very strong and my coach was a jazz singer and she brought in some elements of jazz, which is largely improv on. And then we thought this was incredible. She and I worked together for a couple of years, on and off, and then she felt like she had done everything she could to help me, and she recommended I take improv classes, and I loved improv so much instead, taking one class, I took four classes, like in a year. There were three month classes. I think I could come back to back improv at UCB, the Upright Citizens Brigade here in New York City, and that really she She did take me to another level. But then improv. Just the confidence of walking on stage with a scene partner with knowing only one word like knowing your first word of your first sentence and relying on your scene partner or team. And even if you’re not confident faking it until you make it getting into character, taking that breath, walking out there and just doing it, giving that performance done whatever it is that the stage is the board room, if it’s on the stage, you’re always on stage, right? Pretty much in life. You want to live an authentic life, but you also want to be prepared and be able to navigate. All right. So let’s, um, let’s take our first break and then we’re gonna talk a little more detail about, uh, some of the things you just ticked off some of the some of the, uh, singing lesson performance lessons that specifically that inform your informed fund-raising and speaking etcetera. OK, little detail pursuing you could check out their new podcast go beyond It’s hosted by their vice president, Taylor Shanklin. You know heart because she’s a friend of non-profit radio. They’ve been sponsors for a long time and, uh, tell has been a guest on the show. Ah, a couple of recent episodes of Go beyond our Optimize your fund-raising events. That’s where uh, you want to start in events and you used to do events and I still do a lot of even okay on also self care for leaders. You’ll find that at pursuant dot com slash resource is And, uh, let’s go back to upper singer to fundraiser. OK, OK, so it’s a little more detail about I mean s o I riffed on improv. But what are some of the specific, uh, skills that you can bring from performance toe help fundraisers? While one thing in particular, I think, whoever your audience is, if it’s 205 100 people in an auditorium, if it’s your board of directors, if it’s some major donor prospects, um, you know, always being prepared, nothing will save the day like being prepared proposed. So you have two from the version. You nothing’s gonna get you by if you don’t prepare. Um, but once you have that, there’s a certain peace of mind that comes. And then so you understand your audience and you want to make sure that there’s a level of comfort between you and them with, especially with American audiences. Um, we don’t breathe a lot as native speakers of English. You ever notice? Well, have you ever noticed that you’re talking and you’re just having this conversation with somebody? Maybe not you, because you’ve done improv, but a lot of us other people were just talking and then suddenly take a really deep breath. Yeah, sometimes on the show, I think everybody’s here is my breath of, like, some kind of Godzilla something? Yeah. You take a huge breath because you haven’t been breathing. Okay, you don’t want to walk around breathing too much, But you want to relax, right? Because your audience, actually on the subconscious level, consents when you’re not breathing, and it makes them very uncomfortable singing or speaking. If you’re going to long, they’re like, Oh my God, she hasn’t burghdoff. I’ve also done stand up comedy along with improv, and the audience can definitely sense fear. Maybe it comes from breath. I don’t know, but they can tell when you’re nervous, and that makes them nervous. And your material could be fabulous. But they’re scared for you. So they’re not laughing the way you want them to. Yes, it’s like nervous. They can smell your right. I mean, audiences consent. So you got okay. So be prepared. Gives you confidence. You’re not fearful. People don’t sense your fear. Right? And then you just know what you’re doing, right? I’m having a conversation with you. Have done the research. You do. You’re prospecting as a fundraiser. You read your lines, you learn your music as a performer. Be prepared, whatever it is that you’re doing. And then that gives you that peace of mind. So I’m having a conversation with you where I don’t necessarily just have bullet points in my mind that I want to cover. I have them. There’s back-up. But I can have a real authentic conversation with you. Right? And and from that comes hopefully dollars and cultivation of relationships and augmenting of audiences. Um, anything else we can touch on Besides, Okay. So preparation, preparation without breathing are there breathing out. Do you go through breathing exercises with clients. Yes. What’s a breathing exercise? We do one. Sure. I’m trainable. Do I need to stand up for it Way? Pretend I’m standing cause then we gotta just a mic and everything. Okay, But I’m standing. So whenever you take a breath, the proper breath is not a shallow one that just goes straight out front. Right? It’s a breath that’s barrel shaped. We have these muscles between our ribs. Wireframe. Everybody talks about the dye from, but think of your not necessarily untrue. But think about your intercostal muscles, right? That’s the one that connect the ribs to the spine. So your breath should be barrel shaped, not shallow. There you go. And into the shoulders, like up, up, up. It doesn’t have to be effective just because deep and then you control it out. Whether or not I’m sitting there and I’m about to perform or if I’m about to ask you for $10,000,000 Tony, you take that breath. Then I can look you in the eye and we can have an authentic conversation. Okay. Did that help? Did you notice the difference between the shallow and the also the pacing of your the way you were talking to? Yeah. Together. Yes. Okay. Like you change, you can change the mood in a conversation through pace. Exactly. So And pace is very closely related to breath. You can get people’s attention with silence, like you built in a little silence. Not awkward, but there’s some pauses. You could get people’s attention that way. Yeah, I did that. I stand up trying to get do that some time to stand up, take a pause like every second. Doesn’t have to be filled with syllables, Right, Because in the audience starts getting stressed out. Okay. Okay. What? Thank you. You’re welcome. Um, this is very good. All right, So this is the intersection of performance and on dhe fund-raising, and of course, you’re right. We are sort of constantly performing and fundraisers, all the mauler, whether you’re in a board meeting, whether in a 1 to 1 meeting, and I may not even necessarily be a solicitation. Just trying to get to know someone, make them comfortable so that a couple of meetings from now you’re gonna ask them to be a step up for the campaign or for the dinner or to be a major volunteer or be a boardmember. You know, whatever it is not only about dollars. Whatever ask it is we’re going to because you can’t just ask people unnecessarily immediately for money. You want to cultivate that relationship, and you want to be asked again, or you want to have your invitation accepted the next time so you can continue that process. And if it’s awkward, uncomfortable, you’re lowering the chances of going to get any mail. Yeah. You get an email after a call, right? You get a voice, you leave a voicemail, get an email. That’s about that usually bad sign. Um, okay. Um, let’s all right, let’s talk some about weed. 40th anniversary of the first black feet up. Well, they’re all females. First black president of weed. Congratulations on that mountain. Um, what’s ah, what’s coming up for? Weird? This is a big anniversary year for we do. It’s a huge anniversary year. I happen toe. Just love this organization. I don’t just say that, um it’s been ah, really big factor in my fund-raising career and in my life. And it has some amazing women that are really running this town as faras fund-raising is concerned in the tri state area. Really? And for our 40th anniversary, we have lots of wonderful things planned new programming. We have a really robust programming schedule. We’re gonna delve deeper into some issues that we haven’t necessarily touched upon before about the experience of being a woman in the field. Like what? What are some of those issues? Uh, well, we’re actually gonna have a conversation about the role of men. Okay. You know, uh, and we’re gonna look holistically at the Wood woman. And who women are in the development field and embrace the role of men. I mean, like, I could snap size that I can summarize it in a sentence. White men have all the power. Well, we’re gonna talk about that. Okay? Maybe you should come to that session. That’s very interesting that you say that I wasn’t gonna bring this up. Um, but I will. Eso Years ago, I tried to be a speaker at Wood, and they had some kind of policy. I know it was written. You are just Ah, er de facto. But they weren’t. They weren’t bring in mail speakers. Well, I’ll put it this way. Would is open. Wit is really smart. Okay, I will. I will say that not just because I’m a better organization, but we’re dealing with some really highly intelligent people who make on really good decisions for the organization where it’s at whatever period. But what is it with this one when they wouldn’t? Well, I don’t know that they blew it. They just made a decision that was best for the patient. But that being said, um, we our mission is to empower women in the field, whatever that means in whatever way, um, is appropriate at that time. And so, in this particular season, we’ve been around for four decades and, ah, we find the value in having that conversation about empowering women. And what does that mean? You know, how can this whole village of people in philanthropy and power women in the development field And so, um, at that particular session, it would make a lot of sense, possibly for you to join us. Us. My committee’s list way have witnesses. Okay, I would love to. We’re gonna send out live Mr In Love with your money or in Manhattan right now. But I also want to make clear that they don’t know they’re not to be men in the room to talk about dealing with male power. No, not not. Not at all. But we, as women, have talked about it for a long time. And now we need we want to look at it from a different perspective. And not only that, but again empowering women. So we have programs around professional development skills based, um, wellness. You know, we’re gonna be introducing that this year. We’re going through a rebranding, so we’re gonna launch that. Ah, remember meeting in September? Eso just lots of really wonderful, exciting things. We also talk about leadership, of course. You know, in the trajectory of a women and development members career, uh, how to assess that. And then we have this amazing network of women that are so supportive. There’s a sense of camaraderie with wood that’s just unique is with national. And this is the New York chapter we’re talking about. Or is with New York unique with geever imminent development. There are other chapters, but there’s not a national body that oversees us. Okay, but there’s a chapter and others would Greater Boston. Um, there’s one in New Jersey. There’s one upstate and actual upstate. Not unless you think there’s running around Westchester to, um and, you know, we’re actually doing some research to really discover. So if, um, your audience is brought right over the country all over the country, So if there are wood chapters that we may not know of, we want to talk to you, actually, because we like toe toe, have a conversation with you about getting together and working together. Um does would you mentioned the network does does with encourage mentor ship. You must we do we have an organic mentor ship that happens? I’ve had several really, really pivotal mentors that have come through with that have taught me so much. Um, and I think that we all find those relationships. It’s why going to our networking events going to our programs. You end up developing this circle of colleagues and really friends, Um, that it lasts for years. Yeah, it’s crucial. I’ve had lots of guests talk about it, and I’ve experienced it myself. Um, mentor ship. It’s very important, and that’s one of the beautiful things about many in leadership with with our board of directors phenomenal women. Uh, and I don’t say that I don’t give free compliments. Um, I mean it when I say that, and they are so open too, you know, spending time with young professionals with other people if they have questions really championing. And again, we all go back to empowerment of women in the fund-raising field. Is there a coronation on Monday? Monday, July 1st is our coronation event that we should be attending at the Cipriani or Oh, uh, you know, But we just had our woman of achieve that lunch. Johnny, did you okay a week or so ago. Um, you know there isn’t it? It’s a quiet transition, but, uh, but nonetheless enthusiastic. What is your first official act as president? My first official act. I already have a task list for Monday of some things that just need to get done. I’ve been working for a while, actually. Our outgoing president. I’ll give her a shout out here. Brooke Bryant, um, wonderful person and leader and, uh, Brian of the Kaufman music. She’s a doctor development there. And so I’ll just be looking forward to a lot of the things that I’ve started implementing. Really as early as January. She was very supportive. We started a system that hopefully I’ll be able to continue of allowing the person coming next to begin the planning process so that they can be ahead of the game before that January July 1st period. Sounds like you had that advantage. I did. And how long is your term? Two years. Two years? Okay. And 2020 is the 40th year of which is that right? Through this is our 40th anniversary year. But we’re gonna have ah ah, birthday anniversary bash in January to celebrate that we’re entering that no one will sit at the Pierre Hotel. Cipriani, would you like to sponsor about sponsoring? But I might come. Where is it? What were you doing it? Those details will be available later. We have a lot that we’re launching at the meeting in September. Okay, so January General January. Miguel in general. Not big gala, but big celebration celebration. Okay, um, as an events person, I’m very careful about that word. That g word piela means that it means a certain certain expectations. 1000 human-centered anabolic at the world over story, Right? Right. So, events, um, do you Do you still enjoy events I love even still. Do you still like putting them together? I mean, I know it’s not your practice, but you still like being the organizer of events On a personal level, I think I planned my first even when I was six years old. Okay, two years after you started music so late bloomerang events. All right, Um, and I personally, I love to love people through that they’re being bringing them together through, ah, common bond. A mission Just, you know, an affinity for something with delicious food and for what was right for you mentioned food? Yes. Food enjoin. I think our great lubricate er’s for a room. Yeah, you know, just it’s that sensory thing. Yeah, it’s a sensor thinking a sharing Its A shares were coming together with a table not necessarily sitting around it but the buffet table. Or if we are sitting down together, it’s sharing a space. That’s why exactly, And for a non-profit, it should have that same sentiment. I think you know, we’re all what makes it special. Is that your coming together to celebrate? It’s a culmination of them, you know, belief in the organization’s mission. Um, it’s not just the party, but it is a celebration. You know, Um, yeah, events. I have a hard time doing it. I just the details. Like, Does the bunting match the flowers? You know, things like that, Um, I don’t have a lot of patients for So I’m grateful that there are people who enjoy doing it. And I love campaigns. You know, Those are my focus areas with my practices, events and campaigns. And I happen to specialize in anniversary campaigns that culminate in an event. So, you know that marries those two things at the anniversary of the anniversary, as you’re doing with wood should be celebrated over a long over over a long period, right? Plan these things in advance? Yes, I mean, one night, like a one night thing. 40th 40th anniversary night. And then it should be multiple activities right through a year. Exactly. Ah, And so it is the 40th anniversary year. That’s why we’re starting in 2019. It’s the year and then it’ll culminate next year, and there are lots of things planned. So we have. We’ll have our woman of achievement luncheon again next May and ah, then we’ll have the celebration in January. But everything this year, You know, we have thematic concepts across a year. A lot of the time this past year was women in philanthropy, and this coming year is gonna be focused upon being around for four decades and what would has meant to the fund-raising field. And, Ah, and where it goes from here, what has meant a lot to women in the field. We have some real pioneers, um, many of whom are still around and still supportive of the organization, and we’re really appreciative of them. Got shot. A couple of them. Oh, see? And I’m like, I know I will, but, you know, I’m not really somebody out. Right? And then you’ll feel better me do that disclaimer. But I am that type of person that loves to give people individual attention. And then I’m like, Oh, wait. Next week on your show, you mention these names. You’re about the best in-kind. I put her on the spot. So she did not come prepared, but name some pioneers who were members of wood. Uh, Linda Hartley. Okay. I know her. She’s been on the show. Yeah. When she came out with her book When this amazing, Um, Shirley Jenks, who you also know surely very well done. Some work with our Shirley Jenks in J e n ks dahna in here in the city? Yes, argast. Holman has a past president. More group. She says she has a relationship with Nebraska to OK, she’s on the board of the university and rescue. Um, we have a current boardmember who just co chaired, uh, the woman of achievement luncheon this past year. Jane. Carlinhos, A beautiful person. Uh, and then Oh, my God. See, now, I don’t know Susan Yulin. You know Susan Ulan Koshi. I know my favorite people on the planet. I think I know her name. They recognized? Yes. Um, but just generally for non-profits, too. Planning in advance of your upcoming anniversary. You know, if it’s your 50th year or some organizations you know, 125th year, you want to start planning that a couple of years in advance, whether there’s gonna be what’s it gonna be is gonna be a fundraising campaign or it doesn’t have to be, But it’s a good hook. Well, for whatever it’s gonna be, you should start planning out of major anniversaries, I think two years in advance or so That’s a good time line. Yeah. Gives you timeto think ahead and be creative. Maximum advantage of eggs out of a big news hook. I’m a piecemeal er by nature. You won’t really see me dive into something and complete it all at once. I like to be ableto work on it and take a step back. Go back to it. Have the daily experience of your life in form some of the decisions that you make. You know, you keep living life and things happening. You’re like, you know, I’ll go back to this and maybe I’ll try it this way. So, um, so what is definitely We’ve been planning ahead and we’re excited. It’s a life practice. It is piecemeal. You say piecemeal. I would say life, it’s a life practice. Come back to things. Um okay, Um let’s, uh let’s take our break. And when we come back, I want to talk a little about your experience as a black woman and fund-raising and ah, survey that we have, um so hang on there. Okay, great. All right. Thank you. Don’t walk out. Um Where are we now? It’s Tony’s steak. You know we need to take a break. Were Wagner CPS because they’ve got a webinar coming up, it’s on July 11th. Engaged and effective, not for-profit governance. All right, so this firm is auditors, so they know all about governance. How is yours? Doesn’t measure up. Are you getting the most out of the expertise and the creativity of your board members? You sign up at wagner cps dot com. Click Resource is That’s on July 11th. Now time for Tony’s Take Two Hello from Boise, Idaho. I was just there for a long weekend, visiting dear friends. Um, and I recommend Boise on. By the way, it’s Boise, Boise. I mean, you don’t know this boy, See, but it’s not Boise for you East Coasters. It’s Boise, Boise, Idaho. I learned just like it’s Oregon. Not Oregon. No ive the Oregon at the end of Oregon. Um, that little bit of a digression. So, Boise. What about it? It’s got mountains, beautiful mountain range, snowcapped mountains in the winter and the spring, even when the temperature is is more modest. Down below that beautiful, snow capped mountains, they take their beers very seriously. 16 brew houses in Boise. Now, I did not get to sample all the monument to a couple. I can shout out Powder powerhouse, a jus powerhouse. Very nice place. Um, 10 barrel, which happens to be downtown. Those air to that we went to there was 1/3 1 I can’t remember. They also take their food very seriously. If you go downtown around where Around where? 10 barrel is 8th 8th Street and Main Street. Lots of restaurants and other brewpubs and and, um, breweries not serving food. Right along eighth and main. Lots of serious restaurants there. And now I don’t mean serious, upscale. Just very good food. Reminds me of Portland a lot. In that respect, they take this food very seriously. Um, what else about Boise? Oh, just drive 10 minutes. 15 minutes. You’re out. You’re way out of the city. We visited a winery. So, um, I’m recommending Boise has ah travel destination, and there’s more in my video. Um, and you will find that at tony martignetti dot com. And that is Tony. Take two. Now, let’s Ah, let’s continue a little more with Yolanda F. Johnson and, uh, opera singer the fundraiser. Whoa! Look at the bursting. Oh, man. When we get the live lister love, we’re bursting. But we’re not doing that now, okay? Bursting. That means there’s a lot of bursting with life listeners. And we’re on Facebook live too. Oh, I guess I should do is I’ll shout out All right. Aunt Mary and Mary Bob Largent. Hello, Rose mary-jo video. Love to see you. Thank you for being with us on Facebook. Give us give us a little give us a little love on Facebook and I’ll be happy to shut you out. All right, So, um, s O The power in non-profits is maintained by white men. They’re they’re overwhelmingly the board chairs, the board leadership, the CEOs, the C suite, uh, senior fundraisers. What’s been your your experience as a black woman doing fund-raising in that culture? Well, coming from Nebraska, how’s it going? And, uh, it’s interesting that it is a national issue, is it not? You know, no matter where you are, even in a place as diverse as New York City, that’s still our reality. And, uh, it’s obvious that, uh, philanthropy would do well from continuing diversity in my experience as an African American woman in the field. You know, You know, this year we did a diversity. Brooke and I did a diversity and inclusion task force for wood because we were looking at the room and amazing women. Um, but the room could be a bit more diverse, you know? And so we wanted to You think about that. And one of the first questions was, you know, is the field already diverse? Does it exist that way? It’s just that people may not, um, come out and aren’t. It is necessarily feeling is welcome for whatever reason, or, um, are they just not there? And so, because of some of these studies that have come out recently, I was I spoke a case conference on diverse diversity and fund-raising in Indianapolis in April. And that was one of the things we talked about Is diversifying that pipeline for fundraisers because you don’t necessarily see yourself. Did you have you come to any conclusions whether it’s there, there are there is greater representation in fund-raising, But people are not coming out or there just isn’t the representation that we’d like to see. Both. Okay. Yeah. I think there was more the ladder that just not just not reply. It’s about your It’s both because we have to make those efforts toward diversifying the pipeline. We have to look to the future. We have to look to see what’s happening now. We have to stay self aware and just aware in the profession. Um, and that’s the thing. You know, inclusion is the exact opposite of tokenism. So sure inclusion means that you’re naturally, organically there. You’re appreciated for what you’re bringing to the table, and when you don’t see diversity, sometimes that doesn’t come to mind. So one of the things wit is gonna dio is really focus on that this coming year. And, ah, just make sure it’s on our mind, You know, if you have an opportunity to invite a speaker or toe work with different people in partners, Um, is there someone who’s just disqualified who may be a little more diverse? Um, thinking fairly, you know, they’re just disqualified again. Like I say, it’s not tokenism, but just making sure that’s on your mind, because when something’s not on your mind, it’s, um it doesn’t exist. Okay, right. So, consciousness awareness consciousness, Yes, Critical first step, but necessary, but not sufficient. You know, they need to be action. They need to be conscious. Action? Yes, not just policies, not just tokenism. Yes, I’m outcome oriented person. So I believe in the process. But I’m not interested in staying stuck there. So we have some definite recommendations that our task force is made to the board of directors that we’re gonna be implementing in the in the coming year. And so just tow elaborate a bit on my answer to your question. So, yes, there are fundraisers of color in the field, but as the cause effective study shows, you know, Yeah, um, mentor ship professional development, because you know that we’re still underrepresented. There’s more work to be done to get those, you know, professionals of color, all of the support that they need to survive into thrive and at the same time, work to be done to develop that pipeline so that we continue that into the future with great consciousness and in being intentional about it. I know that I personally have been paying more attention to this just within the past two years or so, so but I don’t know if that’s s Oh, I see. So I see more conversations about this, but I don’t know if that’s because I’m participating. Maura. Maura, I’m thinking about it more. All right. Walk. I won’t, um, Or if the conversations really are happening more frequently and there is greater awareness than there was three years ago. Do you? What’s your sense of you? Do you think? Do you think there’s, uh, not not saying sufficient awareness or or action? But you feel like there’s more activity around diversity equity and inclusion now than there was just like three years ago? I do, yes, and strategically. So you know, I’m a strategic thinker. Meaning what? Uh, there’s been a lot that’s been going on for the past few years, but now people are really buckling down their understanding, those exact facts and figures and metrics that they want to capture. And then we’re talking to each other more about how to move that forward. There was a great event, um, a week or so ago on June 18th and was held at the end of the CP and we there’s a committee, a host committee. Ah, I was on it, um, one of the lead researchers for the study was on it, Um, the A f p person who’s involved with their idea programming, Um, people from case. It was a pretty good host committee of us. And I’m sorry if I’m forgetting anyone and then on a barber barber as well who’s ah, noted phenomenal fundraiser. We all got together to get the fundraisers of color together in New York City. And, you know, it was interesting because honest it to me. We’ve been doing this in D. C forever. I can’t believe, you know, like, it’s interesting that New York hadn’t done it yet. And so we did. We got it done. We got together, um, divided. We fall united, we stand, and so we’re aware of each other more aware of each other. Now, instead of being siloed and in a vacuum of ourselves, for whatever reason, we can come together and work together and push everything forward, move the needle. Yeah, well, that moves that leads to empowerment, thinks that we’re working together. Okay, Um so now your your personal experience as ah, as a fundraiser, you feel like that’s ah anomalous for an African American woman? Um, somewhat I you know, I’ll give the greatest shot out of all to a woman named Lori Cronan from would be remiss if I didn’t mention her name. Ah jokingly call her my would mom. Sometimes she really brought me in to the organization and and introduced me to so many different things and people that have to do with fund-raising. But it takes a village, no matter what the color that transcends color lines. It takes a village of people sometimes to pull you up to support you, to help you get that professional development and to help you move forward and to encourage you. Um, it’s something that’s on my mind for young women of color, of course, in the field, something that personally is important to me because I think it does make a difference when you see someone who looks like you, just like, um, not on Lee within the field. But even within your organizations, you know, um, that kind of had gone over my head at first, and then I had a boardmember. Mentioned that to me where I used to work and they said, You know, a lot of these kids are seeing you and it makes a difference because they think that the executive offices are like the big bosses in the office is up there in the executive director and all that and the fund raisers and philanthropy. That’s a whole other issue within it, you know? Do they really understand that this is a viable profession for them? You know, first, the profession had to get the respected deserved. Yeah, And then because, you know, we work hard and we’re educated in this, and a lot of us have degrees that air focused upon this. We’ve studied the science of fund-raising, and it should be fully respected. It used to be thinking that this is the first event planners, right? They’re just out. There have been so many slapping backs holding her hand out, and it just comes It’s like, No, no, no, no. We work very hard. Um, and so you have to have that first. And now we have to diversify. And we have to really consider all of the different issues within the field. Um, the woman who you, uh, said you’d be remiss Lauria, who gave you a guidance coach mentor? Is that a white woman? It is okay. Happens to be yes, but I had, um, some really wonderful African American women obviously, uh, who have been integral to my life. I had, you know, a good balance, but, um, it’s sharing the power sharing the power of Orden. It’s important to have role models and mentors of whatever ethnicity, nationality? Yeah, we all have to work together because if you’re there and if things are imbalanced in the first place than if white males are really, you know, at the pinnacle of power, then you know. And what role do white females have? Our females of whatever color. But you have to reach back, and you have to help people. Yeah, That’s why I say I share the power. Yeah. Um okay. Um, so you’ve had a, uh you’ve been fortunate, and you’re and you’re very blasting. Obviously grateful. And I want to do everything I can for all of the president of Wood. Now you can lift up others. Yeah, um, and they’ll see ah, black woman in power at will. Yeah, that’s me. And I think that makes yeah, it makes a difference. Let’s talk a little about the this cause effective study Okay. This is, uh, money, power and race. The lived experience of fundraisers of color. Um, are you familiar with what they did? I mean, there’s speak to what they did, what the process was. Just interviews, et cetera. They did, Ah, lot of indepth work. Judy and Cynthia, if you’re listening, this is the shout out to you that the executive director of cause Effective and Cynthia bradrick, who did a lot of work on that, and she actually engaged me. I was interviewed for this. They worked very hard at getting a diverse array of professionals of color to answer and to participate in the survey. I was, ah, reader at the end as well. Um, another wonderful person soon. Ill omen. Um, I know he was a swell with They have p and, ah, I’m very happy for them. I’m very proud of them. Of the work that they’ve done. This is a very important study, and I think it’s gonna be helpful. Helpful tool if we don’t set it away, You know, you have to keep these things out and keep remembering. Like the strategic plan that goes on cause effective is a terrific organization. We’ve had guests on. Um, Greg Cohen comes to mind. He’s been on a couple times. And then someone who, Uh oh, now I feel bad. Someone who retired out of cause effective. She’s Greg Coin’s neighbor in Brooklyn because I was out there. I was at their summer party line last year, and they shared. There was a back shared backyard thing. Um, it’s not. It wasn’t Judy, though. I feel terrible now. She’s retired, so she probably doesn’t listen. Well, nobody listens to this show. E thought you 30,000 with Yeah, well, you just told me we’re interesting. We’ll fake it to make it figured to make it that way. Um, okay, let’s take our let’s take our very last break, okay? And then we’ll talk more about the more about the survey. Okay, study text to give. They’re five part email. Many course dispels myths around mobile giving. These do not have to be small. Gif ts. They can easily be gift in the hundreds. The donations do not have to go through the donor’s phone company. That’s a that’s a common practice that need not be because the phone companies typically put a cap on the gifts. You don’t have to go through phone companies. You want to get the email? Many course over five days. You text NPR November Papa Romeo. I didn’t say that. Quite right. My Air Force days November Papa Romeo, not Papa Thio Text NPR to 444994499 All right, now we got to do the live listener love Steve Cook give you a shout out on Facebook Steve Cook joined us on Facebook And, um, let’s start abroad. There’s just so many I’m not even gonna use. The language is like annual haserot Comes comes a ham, Nida, etcetera. We’re just gonna go through where everybody is. Seoul, South Korea, Denmark, Jakarta, Indonesia. Tashkent, Uzbekistan Who you’ve been with us before? His Pakistan is not the first time. Not every week. Try to make it a little more regular. There was Becker. Stan, would you please try to be? You should be with us every single week, but no live. Listen. Love to Tashkent. Hoochie Minh City in Vietnam. Um, Porto Alegre, Brazil Whoa! Tehran, Iran. Tehran has been with us before. Yes, not the first time. Glad to have you back Live love to Tehran. on to Toronto, Canada. And now we made it to North America. So let it’s bring in, uh, New York, New York. Three people. We got multiple listeners. Looks like three while ago. Right here in the city of New York. Gillette, New Jersey. We’ve got Brooklyn, New York, in We’ve got Clifton New Jersey Wallkill New York. Woodhaven, New York. Bellmore, New York. All right, Staten Island. Staten Island is in Yes. Welcome Staten Island. Live love to Staten Island. So who’s not with us? Bronx and Queens Chicken. Maybe they’re maybe they’re masked. You know what? They could be masked. I’m sure that I’m sure Bronx and Queens are with us. So live listener, love, live love to you. Thank you so much for being with us. And for those of us on fate those of us those of you with us on Facebook live love to you as well. And the podcast pleasantries to the to the over 13,000 that I keep saying it’s nowhere near that, but, uh, no, we have 13th out over that thing. 1000 podcast listeners. Um, listening in the time shift. Wherever you squeeze us in on the weekends, you binge Listen, you spend Sunday listening to hours of podcasts on end Thank you. Pleasantries to you. I’m glad that we’re in your podcast library. Pleasantries to the podcast listeners. That’s one of my It’s almost like a therapy. Oh, it’s almost like the lips, the teeth, the tip of the tongue, the pleasant pleasantries to the podcast Listeners podcast pleasantries and lively sabelo I’m a big fan of ah, big fan of Ah, liberation Liberation, What did you what was the little phrase you just said? But but But the lips, the teeth, the tip of the tongue, the lips, the teeth, the tip of the tongue Yes. Is that a little exercise right before you go on stage, isn’t just tow annunciated like a said native speakers of English. Sometimes when you’re, uh, enunciating on stage, it could be difficult to decipher what they’re saying. And so, ah, lot of dip bungs going on and what we think is overdoing it. But that’s what it takes for the audience to actually hear what we’re saying. It does the lips, the teeth, the tip of dung. Okay, what do you do right before you go on performance? Right the minute before your first appearance on stage. What do you doing As a singer? As a singer, I meant as a as a Well, I guess there’s any kind of performer. What are you doing in that last minute? Um, I’m saying a little prayer, okay? And I’m getting excited because I’m ready to share this with the audience. Your blood pressure’s a little high, right? Sometimes, but not really. Yeah, I’m pretty Chill. I’m I’m ready to go do it If I’m prepared that I said I will never be that person backstage like, Oh, my gosh. I know I didn’t read any of this stuff, but I sure hope it goes okay, that’s bad. Terrible. Um, and so I just It is what it is at that moment, right? And so I just get excited and go out and share it. All right. Well, thank you for sure. Well, prayer to yes. Definitely prayer before. Um, Okay, So the cost effective study was was it was interviews. They were surveys. Lots of personal interviews. Yes. Yeah. People of color. Remember to stay close to Yeah, there we go. Okay. We won’t hear everything that you say. Um, so they learned some things. Um, why d I is important. This is interesting that you’ve mentioned earlier. We’d said we’d had a diversity and inclusion task force Didn’t include, uh um quit equity. Uh, it’s the i d. I Doesn’t matter. I mean, we’re shortchanging people cause you didn’t include the e’s. No, not at all. I guess it could have been a debt if, but it’s a d t i f. Um, the equity is inferred in that. It’s just that it’s not called a d. I think, and people have different thoughts and opinions on what each word means. You know, some people don’t like diversity as much anymore, and they rather focus on equity. Yeah, I’ve heard. Yeah. Alright. It’s like LGBT Q plus. Now we put the plus until right? It’s all inclusive. Yeah, If you’re not LGBT or cute, you’ll have to just be in the plus. Okay. What did you say before? D t d t f d I t f diversity and inclusion Task force. Okay, we have jargon jail on non-profit radio. I hate to sound imprisoned even for a short in for a short term. Um, so we know, I think we know why it matters. Um, you know, interesting Make making explicit that money is power. And for fundraisers of color, you know, they’re they’re seeking money from the people who have it, which are largely white and male. So that’s a that creates a dynamic for fundraisers of color that, um, white fundraisers don’t have toe. Sort of we’ll deal with overcome, depending on the opinions of the people trying to get the money from well, and I want to add to that whole diversity discussion Donors of color, you know, they’re out there donorsearch and tapping into them, you know, just like we have toe ah, work on the pipeline. We have to support people who are already in the field, and we have to think outside of the box. And remember everyone who’s been blessed with, um, the ability to be a philanthropist. And what does that even mean? Now, you know, when you I think that it’s so pie in the sky, but it’s not. It’s right in front of you to be a philanthropist in many ways. You know, the Indiana University Women’s Philanthropy Institute. We had a partnership event with them in May, where they revealed Some of the women give study and, you know, adult into, you know, how do you define being a philanthropist? So we have philanthropists of color that need to be tapped into as well that are, um, Kim be called ignored. Sometimes I think you find that you feel like we’re not reach The community is not reaching out donors of color wealth, wealthy folks of color. I think it’s a complex issue, but I think I could say yes to that in some ways. Um, but remember that a donor of color, um, we’ll also have probably had advert in life experiences as well. So, you know, it’s We’ll all have. Yes. Okay. I feel like we’re not We’re not We’re not getting it. So I’m surprised that that you find that, uh, because if we’re if we’re trying to get support for our organization, I mean it auto come from anybody who has the means. Exactly the means to support us. Yes. Money is color blind. Amen to that. Um, okay, that’s an interesting insight. I never I have to think more about that. Pay more attention that I’ve never I’ve never thought about that. All right, um you’re full of good ideas. Thank you. Thank you. All right. Ah. Okay. Um, So I think we understand why the d ay matters like we’ve flush that out. So? So some of what they they say something interesting. Fund-raising reflects and magnifies the racial hierarchies of our culture. That’s sort of what was scratching out, right? You know, um, it’s a you know, fund-raising is there’s just inherent, irrespective of people’s color. Uh, there’s It’s a fundamental power subservient relationship. You have money, and I’m asking for it, right? I mean, I do fund-raising, I do plan e-giving fund-raising. People of wealth have money and number. I’m pursuing it. So there’s your definitely pursuing people that have a certain amount of Yeah. Yeah. Well, now, modest people of modest means could do plan. Gift to That’s true. Let’s not forget, Okay? Actually, west, like anybody could put will request for 1000 or $5000 in there, will probably And that goes to the same point of What does it mean to be a philanthropist? You know, if you’re giving $500 whatever you have to give, you’re still helping a cause. It matters a lot of people don’t think of themselves as philanthropists, but they’ve indeed they are. It doesn’t really matter. I mean, they’re supporting organizations. But people who write $20 checks, $50 checks, they don’t they don’t think of themselves as philanthropists. And I think that’s what I used trying to get people to think differently, especially with women. Donors toe value yourself and to understand that contribution that you’re making to society through whatever the size well, they understand they’re contributing. What what’s the importance of? You could educate me again. So I’m trainable. Just any ideas? What? What? What’s the importance then of them recognizing themselves as philanthropists? Because it empowers you in a different way. When I see myself a certain way, um, it allows me toe think differently. And when I’m making those decisions, ah, it might allow me toe to get involved with an organization on a deeper level. Ah, and bring in my network. You know, we could talk about give and get so it can. It can open lots of different doors and just change the way that people think about themselves and about the ways that they give, so we should be encouraging our donors to think of themselves as philanthropists. Yeah, including the 20 and $50 donors. Yes, you’re a philanthropist. And we appreciate your gift and that. Well, there’s always that. Yeah, I’m just trying to distinguish the philantech. Think of yourself as a philanthropy. Yes. And then, you know, it’s that strategic thinking. So And, you know, it’s that same story of the whoever it is the janitor or somebody who passes away and leaves $5,000,000. A very modest life. There’s a 40 year old car they were driving or whatever, and then they have millions of dollars to leave him. You never know you can you never. You can’t judge a book by its cover. And so you never know what’s going on. You treat everybody with dignity and respect and appreciate their gift. And you never know what network they might bring in our, um, people they can introduce you to. Yeah, that’s all true. Yeah, it’s just a philanthropist thing. Getting getting your modest donors small dollar donors to think of themselves as philanthropists. Interesting. Ok, um all right, so this is the, uh, kruckel about the magnifying, the racial hierarchies, and we just have a couple minutes left. All right, so let’s leave the survey. That’s enough of that survey. It was a great service. So again, it’s money, power and race. The lived it experience of fundraisers of color. It’s published by cause effective, which is, I believe it’s called effective dot or GE. And now that you have the name of the survey study, you should have no trouble. Obviously finding it on dhe. Check it out. Okay, Um, a couple minutes left as, ah, professional woman in fund-raising your own practice. What would you like to, uh, would you like to leave our listeners with? Well, um, I just like to reiterate how honored I am to be leading within this 40th anniversary year. I’m excited about continuing the work of my practice. We already talked a bit about events, and I also specialize in campaigns and in going in and assessing what’s happening with small and medium sized development departments and helping them to get to the next level. So I look forward to continuing all of that work. Um, and I also look forward to continuing singing have a vocal workshop coming up in a couple of weeks And then, of course, the consul again. Yes, I mentioned right argast. 10. Where is that? In Yonkers, at the amphitheater at the Hudson River Museum. And it’s gonna be It’s deep, you know, using music, using art as that medium to spark the dialogue, the conversation, the thought about these current issues you cannot make the You can’t make this up, though The libretto has not been changed its 70 years old, and it could have been on the news last week. Really, it’s fascinating. Where when does it wins the opening? It’s a one night only thing. It’s August 10th 8 p.m. August 10 2019. Yes, if you’re in the New York City area, check yolanda johnson dot com. All right, that’s who she is. She’s Yolanda Johnson. Her company is Y F J Eyes Cos. At Y f. J hyphen consulting dot com. Women in development you’ll find at W I d n Y dot or GE. And she is at Yolanda F. Johnson and thank you so much. Thank you. This is a pleasure. My privilege. Next week, there’s no show. I hope you enjoy your holiday time off whichever day or days it is somewhat, officers seem to be having trouble like, do we give them the Thursday off and then make them come in Friday and then Saturday, Sunday off. Do we give them Thursday and then make them coming Saturday? Whatever Hope you have some time off, you certainly have the Thursday off anyway. Enjoy will catch up with you on Uh oh, that was a good breath. We’ll catch up with you again on July 12th. If you missed any part of today’s show, I beseech you, find it on tony. Martignetti dot com were sponsored by pursuing online tools for small and midsize non-profits, data driven and technology enabled. Tony dot m a slash pursuant Capital P by Wagner c. P A. Is guiding you beyond the numbers. Regular cps dot com and by text to give mobile donations. Made Easy text. NPR to 444999 Our creative producer is Claire Meyerhoff. Sam Liebowitz is the line producer. Shows Social Media is by Susan Chavez. Mark Silverman is our Web guy, and this music is by Scott Steiner, Brooklyn, New York, With me next week for non-profit radio. Big non-profit ideas for the other 95% go out and be great. You’re listening to the talking alternate network. You’re listening to the Talking Alternative Network. Are you stuck in a rut? Negative thoughts, feelings and conversations got you down. Hi, I’m nor in Sumpter potentially ater. Tune in every Tuesday at 9 to 10 p.m. Eastern time and listen for new ideas on my show beyond potential Live life You your way on talk radio dot N Y C. I’m the aptly named host of Tony martignetti non-profit Radio. Big non-profit ideas for the other 95% fund-raising board relations, social media. My guests and I cover everything that small and midsize shops struggle with. If you have big dreams and the small budget, you have a home at Tony martignetti non-profit Radio. Friday’s 1 to 2 Eastern at talking alternative dot com. Hey, all you crazy listeners looking to boost your business. Why not advertise on talking alternative with very reasonable rates? Interested? Simply email at info at talking alternative dot com. If Theo best designs for your life, start at home. I’m David there. Gartner, interior designer and host of At Home Listen, Live Tuesday nights at 8 p.m. Eastern time as we talk to the very best professionals about interior design and the design, that’s all around us. Right here on talk radio dot N. Y c. You’re listening to Talking Alternative Network at www dot talking altum dot com now broadcasting 24 hours a day. Do you love or are you intrigued about New York City and its neighborhoods? I’m Jeff Goodman, host of Rediscovering New York Weekly showed that showcases New York’s history, and it’s extraordinary neighborhoods. Every Tuesday live at 7 p.m. We focus on a particular neighborhood and explore its history. It’s vibe. It’s field and its energy tune and live every Tuesday at 7 p.m. On talk radio. See, you’re listening to the Talking Alternative Network.

426: DEI & Governance – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2This week:

DEI & Governance
Diversity, equity and inclusion run deeper than having folks of color on your board. Are you managing treatment, access and opportunity for non-white males? Gene Takagi and I talk through the issues, goals and methods. He’s our legal contributor and principal at NEO, the Nonprofit & Exempt Organizations law group.

There’s more at tonymartignetti.com 

356: Video Storytelling & Deep Pockets – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Yasmin Nguyen, CEO at VibranceGlobal, and Sheri Chaney Jones, president of Measurement Resources.

Also, Maria Semple, our prospect research contributor and The Prospect Finder.

There’s more at tonymartignetti.com

291: Online Auctions & It Takes More Than a Hashtag – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Jon Kazarian, co-founder & CEO of AccelEvents.

Also, Marty Kearns, founder & president of Net Centric Campaigns & Jackie Mahendra, founding director of Open US Network.

There’s more at tonymartignetti.com

288: Emotional Intelligence & Peer-To-Peer Tips – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Monisha Kapila, founder & CEO of ProInspire. 

Also, Mike Wuebben, chief product strategist at Crowdster.

There’s more at tonymartignetti.com

118: 34 Things To Know About People & Get Engaged II – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Andrea Nierenberg, president of Nierenberg Consulting Group

Amy Sample Ward, membership director for NTEN and blogger at Stanford Social Innovation Review

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Durney welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent it’s november sixteenth i’m your aptly named host and we’re talking about big non-profit ideas for the other ninety five percent. I felt so important so strongly about that that it was necessary to say it twice in fifteen seconds. Oh, how i hope you were with me last week. I’d be mortified to learn that you had missed, as you help the next generation of social changers. Jonathan lewis is a founder of ion poverty, and he produces career advice videos with leaders in non-profit social change, his videos air free, short and valuable. As you lied and mentor twentysomethings who want to make a difference in the world, we listen to some of his clips from mentoring for dummies and shut the hell up. Also public info on private companies. Maria semple, the prospect finder and our monthly prospect research contributor, was back this time with free and low cost ways to get information on your prospects privately held companies, she explained that the companies might be small, so relationships are as important as data. Of course, maria is our doi n of dirt cheap and free resource is this week thirty four things to know about people andrea nierenberg, president of nuremberg consulting group, returns because she had so much simple and valuable relationship building advice spilling out of her on october fifth. I invited her back, and this week she’s got thirty four things to know and how to learn them, how to preserve them and what to do with them. Also get engaged, too. Amy sample ward, our social media scientists will be here, she continues. Our siri’s on real engagement and building trust through the social networks last month was setting the tone this month. It’s your call to action amy’s, membership director for non-profit technology network and ten, and she blog’s for the stanford social innovation review. Right now we used to take a break, but now we don’t take a break anymore because we heard you about there being too many breaks, so we shortened the brakes and reduce the number of brakes so don’tjust think we only shorten the brakes. We did two things, we shorten the brakes and reduce the number of brakes, and right now i’m squandering the time that used to be in. A break. So i’m not going to squander it any longer. I’m going to introduce andrea nierenberg. She is the president of nierenberg consulting group, which you’ll find at nierenberg group dot com that’s an e r e n b e r g and the wall street journal has called andrea a networking success story. What do they know? Her books include non stop networking, million dollar networking savvy networking. Lots of networking. She’s working on one sheet. She’s networking on no she’s working on a book for veterans networking. We’ll talk a little about that. I hope she has a background in corporate marketing with companies like avon fashions, saks fifth of and macmillan publications. And i’m very pleased that her relationship building expertise brings her back to the studio. Every welcome. Thank you for having me, tony it’s. My pleasure having you back having you back. Thank you so much. Um, let’s. See, you have ah, thirty four things to know about people on dh. But you have a critical five. So this is all about relationship building. Exactly. Why? Why do you want before we get to the critical five and thirty four remaining after that, which? Would be the other twenty nine what? Why did you compile this list? What i did was people want always build relationships with each other, and the more you know about somebody and sincerely and authentically interested in them, you build a relationship, so this list could even grow further than thirty for not that we’re going to go through each of the topics, but it’s, it’s things that you learn about people as you get to know them as you asked questions as you do, you research so as you’re having a conversation with them, it just builds and the conversation develops genuine interest, genuine esther, but so in a month, this show may be out of date. This could be a list of forty, forty six things by next by next month could bay, so the show is already it could even be out of date by time podcast listeners listen well, today’s november sixteenth and there are thirty four things on angie’s list, which i believe you’re going to post on our facebook page. Exactly, and arlington group also give us a link on both of those okay, you have critical five things which people now people? May think these air just, you know, what’s the phrase i’m looking for, they’re just so ordinary and they’re right on basic. But so why? Why do we list them? Why? Because very often, when you need them, you can’t find them. Like somebody says, i forgot the person’s assistant’s name. I forgot their phone number off about their company where they work now. So i always just say, like anything, just detail it, put it down somewhere. We’re going to find it right in front of you. Okay, so what are the critical five? Simple. Your name, right? That’s the word i was looking for. Simple, simple for the words. Simple, simple. Their name and correct spelling of their name. That’s. A big thing of it is for me now it’s for everybody, buddy there’s a before the end. Absolutely. But notice on your little nucci xero tony m so you know about this, but no, i didn’t. I would have to go back. But i know that’s. Why i make sure that’s why? But even for a name like rick, people think it’s r i c k not necessarily our i c or john it’s a big one. J o h n i know many joo ends, so i’m just saying, make sure you have that the company and the firm name, you know, and the small things are important right now. Wouldn’t you rather address an email or especially a hand written note, but even an email, wouldn’t you rather include the h in the john’s name that has an h leave it out? It’s a little embarrassing, it is usually the person doesn’t read below that if you spelled their name incorrectly you think so? I know so from direct marketing days, the old days of direct marketing, okay, which is now the internet it’s really on steroids, which is direct marketing exactly, but it’s all of that, but of course so having that your fingertips and have this in a template where you can actually go back and refer to it, look it up at all times their phones, they’re comb, phone their company phone number if they give you their home phone number and their cell number great things, i mean, getting basic things, but things that if we don’t have we go crazy saying, why don’t i have that? I need to get in touch with tony em. Right, for example, exactly annual. And you want it all in one place? Yes. And they were going kruckel and their assistants name zsystems name is good, right? And you know just that your blank lines and the mailing address if they give it to you if they have a mailing address. Because i’m a huge believer still of the handwritten personal note, the forty five cent investment plan. When you were here on october fifth, we talked about the value of handwritten notes and how rare they are exactly like people. You can go back and listen. October fifth, your address since the self. Okay. Already simple. The basics. Right? That’s. Why we call it the critical five. Okay, there are critical. I got to send them live listener love before we continue commerce texas cool asheville, north carolina welcome live listener love to texas in north carolina to get started. Um, before we go deeper into the relationship with the other twenty nine, for now for now, altum how do we get teo? How do we compile this information? I don’t want to just be standing with the checklist, and i know now. The questionnaire in front of people, what i’ve done is i’ve taken my template, and i’ve told people, whatever your system is, how you, you know, taking all your intelligence information is having somewhere like in the name and address, you know, the area like your database, whatever you use, and then i just take this template and i pasted in, and then i just every time i learned something new about that person, i just put it right in there so it’s right there at my fingertips now there’s so many different software programs out there there’s, salesforce, there’s everything that actually does a lot of combining and everything like that, you could do it on microsoft outlook to i just like to have it in one place also in front of me, okay? And do you have a preferred a database that you that you particularly like, you know, recommend i use good old microsoft outlook because, again, it lets me add different fields. But then in the note’s part, i just paste this in and keep changing it. I’ve told this to many people where i’ve worked before, i say modified the list too, and then sometimes people will send me a new topic to know about people, so i’ll add it would be thirty five, okay, it’ll be thirty five much too soon. This show’s going to the show is already out of date. I feel like i feel like by the time we finished the interviews, we’re going toe and you’re going to have three e mails and it’s going to thirty seven. But we’re only gonna have thirty for in front of us. All right, but she’ll keep it up to date. Yeah. Okay. So let’s, let’s, dig a little deeper. You have a new interesting one to me that i so shows all about me. Of course. So that’s, where we start thie anniversary of doing business together. That’s a cool one. What do you like to do? What do you like to know? What? Why do you know? Like to know that because it’s a great way, then, to send a note or a gift or something just to say again thank you so much for our relationship in our loyalty together. It’s it’s. Wonderful! Because again, people always get clients. But retaining clients is key and that’s just another way to say, you know, i remember we’ve been working together for x amount of years thank you so much, it’s, consistent with something that i recommend in fund-raising which is the anniversary of someone’s gift or implant e-giving where the gift doesn’t come, usually until the person’s death, the anniversary of them having informed you of their gift and i’ve had donorsearch donor who i remember that date for, and i send them a note, or we’re having lunch that day or around that day, and they have no idea that it’s the anniversary of the day, that they informed us of the gift in their will or life insurance. It’s so true and again, people die when i worked with non-profits i’ve actually said the same thing, for as you just said might mention another thing, i just want to say very quickly. There was one organization i worked with, and they sent a note on the anniversary that the pet it was a medical facility that the pet had passed away remembering, and it was so touching to the the owner that he made quite a nice gift for the organization. We’re going to take a break and when? We return andrea nirenberg. And i’m going to keep talking about her. Thirty four things to know about people. And i hope you stay with us talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. 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That’s the answer buy-in hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back as we talk about thirty four things to know about people with andrea nierenberg, president of nierenberg consulting group, you have some other ones that are that i thought were interesting. Favorite food, restaurants, vacations. You just find this stuff out over time, i guess. Yes, it’s not like you don’t drill somebody and just ask these questions, but over time, people might say, like, people will say to me, oh, when did you become a vegan? Because i’m a vegan, so i will ask something about with the way they eat. So for knowing their food, somebody would not send me steaks for holiday dinner, right? Provoc sabat exactly that would not be right thing. So it’s, just knowing those things and people have certain likes and dislikes that they tell you as you get to know them, but most of the time that goes in one ear and out the other, i write it down. Okay? Why are you a vegan? Is that for health reason? Now i just wait for him. No, no, no. My own health. Recent exactly. Because one of the things on your list, his motivations. Why you’re motivated to be a vegan. You know what? I a long time i’ve been vegetarian, and then i just started to eliminate anything with a face. Okay, what did you mean? We should just take a chance? Let’s, make sure people understand what we’re talking about it? What? What is the vegan diet? Vegan diet is funnies it’s eighty. Eighty percent of what grows instead of what walks. Okay, so that’s, really what it is, what grows, you know, from the earth. So proved vegetables, things like that instead of a kn animal. So fish, chicken, any kind of meat protein not included, including dairy products, right? Well, you know, so i’m ninety percent vegan. So sometimes i have a little dairy. Okay, so a strict vegan would strict big and, you know, exactly, no or no animal products, right? Some ninety percent. Okay. All right, so i was going to take you out for clams on the half shell and e i guess we’re not doing that. Okay. Uh, other interesting stuff the personal objectives, right? Personal objectives. Why? What are we going to do with that information? Who knows? But again, when somebody tells you something that they’re passionate about or an objective they have, whether it’s in business or in their personal life or whatever, it’s, just something to get them talking more. Tell me more about that. Yeah, that’s a good one, right? Because we want to be asking. As we said on the october fifth show, lots of open ended questions. Talk to people, right? Exactly. Some of their ah, some of their business objectives. Exactly. Right? Because that way, find out. Are they happy where they are they looking to move expand a lot of times, you know, you just find out more things about what keeps him up at night, specifically about business. If they have their own business or if they’re working in a firm, whatever might there be some people that you don’t want to know? Thirty four things about me there’s. Something just one or two enough. And then they get a little annoying. Yes. And i want to make sure that we think okay, i have friends for a long time that i don’t know all thirty four topics again, these air just a list because, like, i don’t know you that even that that well, but i know you somewhat already. I know a few things about you, all right? So tease, but we’re gonna pass. I’m not even going. Okay, okay. See? Alright. Continue going. Go ahead. Fine. Go ahead. What do you know? Well, for example, for example, when it would come to the part about your an author, i know back that you’re an author and that you wrote about compliance, which is in itself something very interesting, because a lot of times people don’t even understand that word. Then i also put together that you probably knowing you were an analytical type of personality. Well, okay, but, you know, you have different personalities listed. That would just be your dominant one. Okay? Because you have dominant, expressive, amiable or analytical right. I was kind of hoping to be a cross between expressive and amy of an amicable, but you don’t know don’t know don’t know don’t know don’t know. Don’t feel bad about that. Just saying precision oriented is no, no, no, i get involved in the details, knows another’s down, and now you’re you know, the best thing is that we actually are part of all of these styles. What your dominant one. And i figured that out. Also from your military background and being a combat, i think, therefore in the air force, right, comeback crew commander never saw combat. Yeah, what now we come, but i saw it was from the air from if a crew, right, that you were not a ground based, okay, yes, self-funding so those types of things where things conversation builders, sure. Okay, and your blogger, i’m a blogger, right? Okay, so just saying those ditigal makes sense, and and also, but you do some research, and then when you have conversations with somebody, i do okay, including on the show. Those are good ones, but you don’t have spell my last name. No, no, no, no, stop your sheet, says says says, tony are ok for my that was my own knows antonio markham. Eddie, i know i remember when i met you, and that was the other thing. How do you spell your name? And i had to write it a future remember you asking now you say it. All right, so how do you pronounce your name? And how do you spell your name again? So but for my own you right? For my cheat sheet, i only put tony and from them, but i know it’s important to you now, so now always write it out as tony martignetti i wouldn’t say i mean, secure about it, but, you know, there are martignetti who have taken the g out on, and i’m a proud g holder, a g maintainer, you know, i would even say like that g spot in my yes, but we don’t have time. I hate for it to be obliterated. Oh, yeah, it will. It will never be much. Okay. All right. I think we’ve beaten that to death is the reason i’m feeling a little forward about this? Because because your list is so comprehensive now i’m feeling like i’m not a good friend all my dear friends, who i don’t know, i can’t say that i know their immediate business objectives, you don’t have, like a shallow friends, you know, if i don’t become a little forward, i’m going to be defensive no, no, no, because what happens is this is just information, because no matter how well you know somebody, you always learn something new about them and some people you never find out a lot of these things and who cares, right? It’s just it’s a conversation builder, i could still be a good friend. You’ve certainly can’t. I don’t know the the anniversary that we met, but one that that is a great one for everyone to know for anybody is their preferred method of communication. Because, you know, we have so many different ways to reach back to somebody and if you need to get ahold of somebody, i always say what’s, your preferred method is that email is that phone? Is it text? You know, it’s, it’s, social media, you know, there’s all different ways now. Amy sample ward is in the wings in the green room right now. She’s going to be the next guest and i’m sure she would have something to say about how two people prefer. Do they want a facebook message? They want email? Come on. What do they want? Neither of those that maybe they want a phone call, you know, and that’s the whole thing. I mean, exactly, the world of social media is fascinating. And one of the points that you made when you were last here was that we want to leave people we want. We want to take something. We want to give something and we want one of them water and something. I learned something but have a reason to follow up with a reason. Follow-up how should we follow-up right? Access your opportunity, what’s your preferred method of communication for me to get back in touch with you. Okay. Okay. So we we talked about how to save her to save these things. I mean, doesn’t have to be computer based. Of course, you can have it on idealware five cards. If you want. You can have your own frenchie. You can have anything. You want elektronik? Lee just makes it easier. Sure, of course is the stage. It makes a lot of sense to not have to go to your donors, you know, index card, right? But for a small charity getting started, you know, maybe they don’t have the wherewithal for next excel spreadsheet. It’s sort of hard to imagine, but you just don’t know what the what the technology aptitude is for people who have a deep motivation about write something that they want to start a charity around. And also when you are speaking to a donor and you find out what their passion issue no again, that’s great nothing to write down also because it helps also when you’re talking to them about their gift. I always remember somebody told me once that they went to a charity, they were sponsoring a charity, and they wanted to go to this one bury a successful man to talk to him about this gift. All they wanted a roof for their building when they walk into his office all around the room were pictures of him swimming, swimming medals, and they never once mentioned anything about the pool that they could. Abuse, which he would have, like immediately, probably written a check for but they just talked about the roof so it’s, like look at people and see what their passions are. I used to use that a lot when i was interviewing for jobs back in the dark days when i was an employee of other people, but i still use it. And when i’m meeting donors or clients, you look, you look around the office, i mean, you’re going to see a diploma? Oh, you went teo texas tech, you know? Whatever you see a sailboat, you see andrew’s point your list what what’s in their college where they went exactly, but even you know, if you don’t know, did you look around? If someone’s wearing a lapel pin, you can’t see what the pin is? Maybe it’s, not american flags. Some men do walk around without american flags under the pel it’s. Hard to believe, but some do if you can’t read what the lapel pin is asked, is that rotary? Is that lion’s club? Is it? Did you get an award from the red? Whatever you’re retiring, you wrote, arise excellent, okay, which after you rotary of new york city right here we meet at the harvard club. She knows she has to drop that. Okay, but you’re renting a room at the heart. It’s not like i don’t know. Sac. Like special content. Some manhattan group renting a room? Yes. Are they rent a room at the harvard club? Yes, new york, greater new york rotary. But, you know, it’s been great because wherever i’ve traveled in the world, a lot of times i will always take my rotary carded. Like i’ve gone to many meetings, i know they’re international. You also have. Well, is there anything else you want to say about the thirty four tips before we moved to five things now and then i said, unless one of your listeners maybe has a great tip or another thing we can add. Okay, well, the link is goingto linked to this list is going to be on the facebook page of linked in group and you can also can you can add to andrew’s lift that’s going to be tough it’s pretty comprehensive list. But people are people are creative, very create alright will challenge the audience. Give andrea a couple of things that she doesn’t have on her list, make this list deeper than thirty four, and then when the show was making an offer, if somebody sent so you know, i’ll send him a book, if somebody doesn’t want somebody adds to the list and we added, which i probably will, but even for the effort, okay, cool that’s for listeners. All right, so you have books to choose from. You have non stop networking, million dollar networking seven networking networking for college students and recent graduates. And as of last friday, networking for veterans. Okay, we’re gonna have a chance to talk about a little networking for veterans. What do we do it right now? Since you mentioned it? What what’s special about networking for veterans? Well, because of what’s going on bringing our troops back-up getting them into the work force it into the private sector. We’ve put together a guide, and it was written by me and also with somebody who spent two different times in afghanistan. A marine who’s now working at cnbc and also started a company called four blocks. So it’s a transition guide on everything to do because you’re coming back and getting into the work world. But why is networking for veterans different than the tips that you have in your other books? So not really that different, except that people like to have it nichd according to them. So what it issa’s we really went in and talked about their needs there specifics had to turn their resumes, for example, into military terms into more conversational terms in that corporation, and people sometimes say, well, i don’t network when i’m in, you know, the military, but then they dio they have their friends, they have their groups that the companies and their different areas platoons, you know, the whole area, so they have connections and partnerships and it’s just the idea they’re extremely, extremely well suited for the workforce of civilian life. Their leaders, they managed a multi task. They deal with stress more than many people for ight they are totally precision oriented. They melt like i said, multi task. Their time management is amazing because i started a program one night speaking to a group in the program. Started six thirty they were in their seats ready to go, it’s six. Fifteen. I said you may see something different in the private sector so it’s, just a matter of transition skills i was listening to an interview was earlier this week, i think, and there’s a fear among employers about hiring vets because this is so ludicrous. Sametz but there’s my opinion of it, but it was because they were afraid of hiring the wacky, you know, shoot him up vet, which which i don’t even know if that person exists except in stereotypes, but but there’s a perception among employers that vets could, you know, go off the deep end one day or something. Excuse me way see it every day and people who haven’t been in the military, right? Exactly, your military employees going, toby worlds more stable, right than your average non military employees, and they’re so educated, i mean, they really are, and they work so hard, i mean, and they don’t leave at five o’clock they wait, leave when the job is done. Let’s move to your five things that you should be doing every day, okay, you’re full of lists, so we’re doing thirty nine things that were thirty for things, but it includes a critical five steps out of the thirty four is the five but now a different list. We have the five things to do every day, so we’re actually we’re doing thirty nine things today. Five things to do every day. What what’s that also gets a tip about you being an analytical that’s. True. Very good. So i want you to know i could validate that you not only about your vindicated? Yes, exactly. Okay, five things to do just again. And you don’t have to be doing them like all the time. But you’re there on your radar. You on your mind. So one thing is, think about meeting people are new people. What i mean by that is just surround the account if you’re working with a group or maybe a family or something like that get to know different people within the family or the different clients, whoever that isthe just knowing people surrounding the account, so to speak, on that same list, nurture the relationship so you could go back to something that you learn. He’s thirty for example where the nurture nurture and again in their preferred method of communication, maybe read something that they would be interested in her. An article you could send. To them, maybe you learned something. They were interested. They just came back like i just came back from croatia a few months ago. And i saw something today on pinterest and i was like, wow, that’s great. I know somebody else who just had gone there. I’m going to send that to them. So it’s, like connection. So nurture the second is make sure to listen. I thought this was the third. Well, the first has two parts. I’m sorry lorts sorry. Okay, part one and part two reports metoo and then nurture. Okay. All right. Yeah, i probably should separate them the right second. We have a couple minutes late. Just listen and learn. So actually, really, listen with your ears in your eyes. But within with those two years third is create advocacy, so find ways every day or every week to make connections with your connections to say, you know, tony martignetti you should meet so and so, and then tell a little about each other making email introduction forthe follow-up because most people think about all these things, but they don’t follow-up so just follow up on what i think today is their anniversary, right? So take a step, take a step, right, send a card, make a phone call, do something in fifth, find creative ways to stay on their radar screen so you can go back to thirty four stay on the radar screen. You okay? All about relationship. Really? This is what this is why i invited you back because i make fun of your your lists, but i think they’re great. Thank you. You know, it’s all in good fun, you know that, you know, no, because ways of building relationships, i mean, this is what we’re all about were all about people to people, whether it’s fund-raising or your next job or your next marriage, yes. And and, you know, now you’re going to hear about more about social media what’s perfect about that because every day, like when i’m on facebook or things, i’ve see something new that i could go back to somebody and then send a note or an article or something. So i noticed something about them and this may this may be a me sample ward’s last last appearance, i have five issues with her. We’re going to talk about around jargon jail andrew nirenberg. Is president of near bourg consulting group, which you will find at nierenberg group dot com. Andrew, thank you very much for being a good thank you for having me, it’s. A pleasure. Thank you, my pleasure. Right now we take a break, and when we returned, tony’s, take two, and then amy sample ward, and we’re going to keep talking about getting engaged online, will stay with me. We didn’t do anything, including the good ending. You’re listening to the talking alternative network, waiting to get me anything. Cubine hi, i’m donna and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family court, co parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural method it can help you to hell? Call us now at to one to seven to one eight one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com we look forward to serving you. You’re listening to the talking alternative network. Hi, i’m bill mcginley, president, ceo of the association for healthcare philanthropy. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back. Time for tony’s take to my block this week is uplifting. Outpouring. After sandy, i saw some really proactive corporations take steps to help their customers after the hurricane. And i note some of them that came to me directly. The just email. And i’m not even customers of some of these, like ex customer, but they were letting us know that they were doing very proactive things, and i was impressed, and i wanted to recognize them. Chase bank was the first one i heard from. They proactively waved a bunch of fee’s, late fees, overdraft fees, insufficient funds, weise bond. Then the day after the hurricane, they extended the waivers the fee waivers and extra day. And they added a bunch more states. And they said this. I really was impressed with this quote, we have empowered our employees to be very accommodating to your hurricane related circumstances in waving fees, including the early withdrawal fees on most cds and quote. So they were making it easy for you to get your money. And if you didn’t have money view, um, you know, what’s that called when you overdraw you bounced. The check is i was looking for simple before bounced the check they were going to save those, you know, those types of fees. I was impressed by that. Thank you. America. They did the same thing bunch of fee waivers. And then they announced lenient credit arrangements to help get you access to money. Um, new york sports club opened its doors to everybody. So if you wanted to take a hot shower, if you wanted to do a work out, the clubs were open to the entire new york city population. And i thought that was exemplary and all very proactive. So i admired those things and you’ll find the little dipper explanation on my blogged, uplifting outpouring over sandy on my block. Is that tony martignetti dot com? Not tony m dot com like like andrea nierenberg would have you believe, but tony martignetti dot com and that is tonight. She’s gone now. So that’s tony’s take two for friday, november sixteenth, the forty eighth show of the year. Any sample ward is with me now? She’s membership. Hey, it’s. Not your turn yet? Hey, i’m gonna have to find another jail to accuse you. I’m having trouble with you, she’s the membership director at non-profit technology network and ten and contributed contributor to the stanford social innovation review she’s, co author of social by social handbook on using social technologies for social impact her block is that amy sample, ward, dot, or ge and she’s? On twitter at amy r s ward. Welcome back, thank you for having me. I mean, i know it was pretty rough last time, so we had some trouble around jorgen jail. You’ve got a little devil recalcitrant, we’re still talking about getting engaged, get get engaged part, too, so just remind listeners briefly what it was last week about last month that’s setting the tone, sure so it very conveniently and i’m sure it will again today build on a little bit of what andrea had said earlier in the segment, but but really, you know, being a valuable community member, so not just trying to push content out but give people what they’re looking for a point them to resource is, even if they’re not on your own web site, you know, b be a good participant, create valuable content, but also establish yourself as a trustworthy community member, you know, again, that’s not just pointing people to your own website, but here’s actually, the report you wanted, even though we didn’t do it, you know, here, here it is and just begin transparent being open with your communications eso you’re building up the trust with the community so that later today, when we talk about then asking them to do something for you, they’re more willing to because they know that you’re really there with them for whatever that causes, okay? And yes, oh, today’s the call to action yep, you you have a little term still activism what’s on there’s, no charge in jail because you created it so it’s not that i didn’t creates activity now, i’ve never seen it, but really, i’m just a troubled, okay what’s selective is activism is actually term i dislike, but it is used. I’m not going to say often now that you just said you’ve never heard it, so it could be often on scott koegler caldnear kruckel so i’m just very don’t use me as a standard for anything. So so it is something that has been used, you know, bye those critical of the social content sector. So whether it’s in a new york times piece or on essay by someone you know, trying to maybe, in a way, be little or question the role of social online engagement in the fight for a better world to mean that it’s a slacker action like clicked of ism is another phrase. So, you know, just because you could really easily do that thing, does it even matter? Is it? Is it really an important thing to dio like liking your facebook ranger or retweeting exactly exactly on those are the things that are most often point into as as the definition of selective ism liking something on facebook that an organization posted but really it’s not about calling it a slacker action or or saying, oh, that’s, the most important thing that is relevant to the point is that organisations are using these tools to build engagement, to build trust, and sometimes all that you have to say today is, hey here’s, a news story that we thought was interesting related to our cause, why don’t you read it? You know, here we’re just sharing what we’re doing and people liking that news article or sharing it with their friends, it isn’t something. To discredit that’s a lot of people saying we read the article and thank you for posting it and sharing it with us, and we’re sharing it with our network, so that is a good sign that you’re community is listening a and that they’re willing to show you yet we’re here to do whatever you want to do, and you should consider those, you know, lower, ahh lower asks azaz things that are just maintaining engagement and it’s keeping people connected so that maybe today you’re just sharing news. But tomorrow you say, oh my gosh, the hurricane just hit here are how the resource is for for getting help and please go offline with these resources and help people, so they’re ready because they already we’re watching your page and were regularly engaging. They trust the content you share, and now they’re ready to take action on, isn’t there? Ah counterpart in our our face-to-face relationships in our personal relationships, i’m sometimes i might just send an email to a friend, but another time i might invite him over for a drink or dinner. Exactly. We haven’t gotten together for a while, so right? Clicking like or you? Know, asking for every tweet has an analogy as an analogy, and in our day today, right, if you’ve got an email from someone you hadn’t talked to in a year and they were like, oh, my gosh, so this year i want a fundraiser for christmas or, like, give to my birthday cause and, oh, i’ll totally take you out to dinner, too, but, you know, like that you’re just like, where were you the last year when i’ve had a life, you know, so it’s the same thing you want to just maintain engagement and kind of keep tabs, you know, on what the organization is doing or in the other way around, you know, give opportunities for your community to know what you’re working on, so that when you do say, oh, now we’re ready to launch a campaign or a new program or whatever the community knows why you would even be launching it or why you’d be telling them about it. Yeah, okay, how do you know what people are interested in across the different platforms? They’re suited for different things, but how do you know what people want to get from you across twitter? Versus lincoln sure. Well, first is asking them kind of to andrew’s point is being able to say, oh, you just signed up for the email newsletter? What kind of topics are you interested? Are you in environmental organisations? Don’t just say i assume you all want to know about the environment say, are you actually more interested in climate change versus animals? You know, someone that really cares about alligators and doesn’t care at all about climate change is going to hate you if you start emailing them about climate change like i love alligators, maybe that person exists. I don’t know, i am not extremely fond of alligators because, you know, teeth, large mouth, strength, scary way could explore that another call, but so, you know, let people opt in just to a specific type of content on and similarly, if you are, you know, getting people following you on twitter reach out i mean, you can see who’s following you reach out everyone, so i’ll just say, hey, what are you most interested in? You know, how can we? How can we help you on dh? Just asked because, hey, if they don’t respond, you’re in the same place you are now, but if half of them write back and say, we’re all understand alligators great, apparently your twitter followers are really interested in animals, you know, on then the second part of it is listening so you can ask obviously, that step one, but then just pay attention. Now all these people are following you on twitter sort through see if there’s some key words or some hashtags people are often using and say, wow, it really seems like even though we’re on twitter sharing this content, all these people that have found us and followed us are really more interested in this other topic. You know, maybe we shift some of what we’re posting their same with on facebook or whatever channel you’re using, you know, listen for not who is the person that everyone’s listening to that’s important, but but even those other people that aren’t getting retweeted if they’re constantly all having conversations about a slightly different topic than what you’ve been posting to that channel, maybe that’s, why you’re not getting the engagement that you want or why you could have more if you taylor to that channel most people, you know statistically, or what the research shows is that even though there are people like myself are like you that do have accounts on many platforms just because we’re social beasts that are engaging with the community all over the place, not we’re not out. No, we’re not eating the people were just engaging with, um, that we that people still choose a primary channel that, you know, if they were only going to log in one place today, that that’s the place, so people that aren’t like us, they probably maybe only have one or two channels and the primary versus non primaries like that. Nonprime everyone is once a month, they maybe look at so the way that changes who’s on your facebook page versus who’s in your your linked in group first as following you on twitter, the kinds of people that choose that primary space are going to be different across different platforms, and so the things they’re interested in, the way they talk about them is going to also be different. So listening is going to help you say, great. Maybe we don’t ever post our block post on facebook because the people there, they just want us to write out what the fact was or what the research finding was and let them talk about it in the same space, but over on twitter, maybe they want us to just give them the link so they can share the link around. You know? So so it’s about the topic and the way you give the information so that that group can have it the way they want, instead of having to go find the block post because they really just wanted the findings. You know, i got sense. Um, some fresh live listener love, benita springs, florida and staten island. Staten island. Of course, we’re thinking about you from sandy. There are a lot of people still in a very bad state in staten island. Three weeks is not enough time to recover from what sandy did. So stat now and our love and our hearts go out to you. Foreign listeners abroad. Taipei, uh, fukuoka, japan. Tokyo, japan. Asahi, japan. Chung ju in china welcome, it’s. Unbelievable. Welcome foreign listeners. Have you been noticing that or i have been anyway? I’m asking if you have. Of course. This is all about me. So what? I experienced the world experiences. It’s. True, that zoho except first activism know there’s. All right, i’m not, yeah, i wasn’t aware of that one. Alligator amy is with us, and now i’ve been noticing that a lot of the the social networks linked in and facebook specifically are sending the e mail to tell me now about things that are happening over on the on my site on facebook and lincoln, people have viewed my profile on linked in to try to get on argast room they want meteo more traffic on lengthen facebook, you have a list of twenty six things that you haven’t responded to, but they’re usually just like new events or something. Is that mean that the networks are recognizing? Email is an important channel? Well, i think it’s because i mean, these platforms have always recognized email as the channel to get you back in that’s why they all rely on notifications that you know, here’s the e mail that someone just posted on your wall here is the email that someone wants to be your lincoln connection, you know, they’ve always relied on email tio loop you back in for notifications, but they’re realizing now hey, maybe people will come back and check out linked in even if they don’t have an open invitation they have tio you know, ignore or accept, but we could just say, hey, did you see that these three people change their job titles were going to tell you what their new job titles are. We’re going to hook you back in, yeah, but then, you know, while you’re here, then we’re going to try and prompt you to update your job title and then that lets us email them and say, hey, you just changed your job, you know, so it’s just looking for opportunities that aren’t just in those notifications, that just aren’t the actions toe loop you back into the platform saying with facebook and the pages, okay, we gotta take a break, any stays with us, and i hope you do, too. Yeah, you’re listening to the talking alternative network. Schnoll are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s, monte, m o nt y monty taylor. Dot com. Talking alternative radio twenty four hours a day. Kayman sample ward is with me she’s, our social media scientist she’s too modest that’s something i don’t dare she’s two months call herself that, but social media really is an art and a science when there is science, right? There’s numbers there’s a lot of quantitative oh yeah, lots of metrics. I mean, you could you could die happy and those in that data, you know what? Also always in art, we’re talking about some of the art yeah, you know, exactly turn people off, you want to recognize their appropriate channels, etcetera, right? Right, exactly let’s suppose now that you’re not in, you know, you don’t have any big campaign going on, not some big push for money or or activity or volunteers or lobbying or whatever. How are we keeping people engaged between these campaigns? Well, i mean, it’s important to plan for the non campaign engagement, especially the the immediate week or month after a campaign, so that you don’t just have tons and tons of action and then silence eso when you’re when you’re creating your campaign plan and considering the online engagement components, you have to then plan for the phase out after radcampaign but then after that it’s, you know, like we just said, you want to make sure you’re sharing things and giving people ways to continue to engage with you so that they, you know, so you’re content going to use a show up in their facebook news feed and and all the rest but it’s important that whatever you’re sharing is still relevant and valuable and trustworthy, etcetera, because if it isn’t, then people are just going to see right through it if you’re just, you know, saying something just to have a post that day, no, people are smart enough to know that you don’t have anything to say and that and that is interpreted by the community is as you’re not really carrying so it’s better to just not have posted that post than to just write something that says, what are you doing today? Because we don’t have anything to say, you know, now campaign could be something small, even just like a new blood post, right? But if all your stream is ever about his new block post every two weeks, people that’s, that’s, the one way, the deadly one way exactly, and there are lots of ways, especially when you think of it not as a campaign or trying to put pressure on yourself as huge, you know, engagement, gathering things, but if you just think about it from the content planning perspective, there are lots of ways that you can maintain engagement outside of campaign, so you could say, you know, every thursday we share a news story from the week that is about our issue and you know, that we’re seeing people talking about and so then, you know, great every thursday, we already have our content plant, and the community now expects to get news from us every week, so, you know, you could just pull that link from the new york times where it is here’s the article we’ve seen some of these community members give their feedback, what do you what do you think? And just start the conversation and you don’t have to have searched for things if you’re paying attention as an organization, you probably are following the news around your issue. So it’s not a difficult, it doesn’t take staff capacity to try and maintain that, but it definitely helps maintain engagement in the community geever same with the bog post, do you know that you’re going to have a block post every week or uncertain days than just plan that that’s the piece you’re going to share and then test? Do we just post the link to the block post and say, hey, what do you think, here’s this week’s blood post? Or do you say here’s a quote from the block post? What do you think? You know, what’s your reaction just to the quote and get people talking. So even within the content you’re sharing regularly, you contest and kind of changed the nuance you know, of how your of how you’re posting it and just keeping things regular, a lot of a lot of organizations i’ve worked with, their natural instinct is home. I’ve ash that’s so boring everyone will think every thursday you share a news story, uh, come up with something original, but actually that regularity helps the community because they know, oh, man, i didn’t see a news story, you know, from habitat for humanity in new york today, and and i am used to seeing that i’m going to go look for the news story instead of just trying. To hope people see it, you know, you’re creating a reliable source for them, right? And and i think people and people do come to expect it. Andi, you don’t want to think that your stream is the only thing they’re following. So exact waiting for next thursday, there’s plenty of other things happening between the thursdays, right? Exactly their lives and their social networks. Exactly. Exactly. You know, it’s not like you. Oh, they have nothing to do until next thursday, right? But then it can also help you. It can help inform when you do plan for ah large campaign, because you can look back and say of all of our thursday news posts, actually, you know, over time they’ve gotten less and less traction let’s make sure we don’t frame important news during a campaign, the way we were framing it there because we saw people, you know, kind of lost interest or oh, my gosh, this kind of content we’re sharing just does fabulous every week. Let’s make sure we incorporate that into our campaign plan so that every day we have one of those for example, you know, so don’t just think of it as like, well, this is the boring in between stuff, but that’s, that’s your test, you know, that’s, the science part that’s where you get a test out, see what works and in the campaign just use the stuff that we’re yeah, excellent. Okay, and since we’re talking about campaigns, we just have about thirty seconds left, but one of the things you want to do it right after your campaign is share results, share results on and it’s a really easy way the community likes to know they made an impact, you know? And so obviously a lot of organizations think we’ll share. You know, how many people signed the petition and how much money we raised, whatever, but also share things like here’s, the photo that was shared most and then everyone could say, i shared that photo, you know, like, it seems silly, but they will remember that photo if they were the ones that shared it, and then they think, yeah, i’m going to share it again. I’m going to like it. It is a compelling photo, you know? S so think of those other social components to report back on as well. Alligator amy thing scientist her bloggers that amy sample war dot or ge? And on twitter she’s at amy r s ford. Good to see you. Thanks. Thank you. Yep, pleasure. Next week we don’t have a show. You certainly have my good wishes for thanksgiving, especially people displaced from sandy. I hope you can take time and give thanks for the blessing that you still do have in your life, and you have on everyone has my good wishes for for thanksgiving next week on november thirtieth, russell james with request brain scans this professional from texas tech that see texas tech is on my mind if you were paying attention. I mentioned texas tech earlier today, russell has done research to show how our brains light up when we decide to put a charity in our will so it’s bequest brain scans and we’ll explore his work and also scott koegler returns on thirtieth he’s, our tech contributor and the editor of non-profit technology news. In the meantime, i believe next week there will be a new fund-raising fundamentals podcast that i do for the chronicle of philanthropy. You can never trust these people, you know, they’re editorial practices, they’re very sketchy. I don’t know, i’m not exactly sure when the thing’s coming out, they could learn a lot from tony martignetti non-profit radio, i’m sure, but it’s supposed to be next week, and if it is, then the topic is year end fund-raising tips you’ll find fund-raising fundamentals on the chronicle of philanthropy website and also on itunes. You know you can listen to non-profit radio, live or archive if you want to find the archive it’s also on itunes at non-profit radio dot net, wishing you good luck the way performers do around the world. Oh, i’m supposed to ask janice. How do you pronounce the the one from the czech republic and slovakia? Because i wanted to go south from sweden. Janice, how do i say z l o m v a zom vase? Just the way it looks ok. Islam vase from the czech republic and slovakia. And that is break a neck. They want you that’s a much more critical than break a leg. But that’s, you know they’re more dangerous people there. Suppose i’m wishing you islam vase. Our creative producers claire meyerhoff. Sam liebowitz is our line producer on this show. Social media is by regina walton of organic social media, the producer of tony martignetti non-profit radio, is john federico of the new rules, and i hope that you’ll be with me in two weeks at talking alternative dot com. Next, fry on friday, november thirtieth, one to two p, m eastern. I didn’t think the shooting. Good ending things. You’re listening to the talking alternative network, waiting to get me anything. E-giving hi, i’m donna and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life will answer your questions on divorce, family court, co parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight one eight three that’s two one two seven to one eight one eight, three or find us on the web at www dot double diamond wellness dot com way look forward to serving you! You’re listening to talking alt-right network at www. Dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over intellect, no more it’s time for action. Join me, larry shop a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to know what’s. Really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry sharp, your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s ivory tower radio dot com everytime was a great place to visit for both entertainment and education listening tuesday. Nights nine to eleven. It will make you smarter. Talking. Hyre

112: Friends From Events & Get Engaged 1 – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Andrea Nierenberg, president of Nierenberg Consulting Group

Amy Sample Ward, membership director for NTEN and blogger at Stanford Social Innovation Review

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Hyre hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host it’s october fifth, two thousand twelve oh, i hope you’re with me last week. Yes, i do simply i hope you were here because last week was the law of attraction to attract major gift prospects and potential board members, you have to put your best foot forward to get what you’re seeking. Melanie schnoll begun is managing director at morgan stanley private wealth management remember, she helps her ultra high net worth clients make charitable gifts and get on boards, and she had practical and valuable advice that applies to any charity soliciting a major gift or recruiting a boardmember also private benefits not dirty but bad. We’re not talking friends with benefits. These air the rules against private and your mint excess benefit transactions and private benefit generally these rules keep your charity operating for the public good. Emily chan from the non-profit and exempt organizations law group is our monthly legal contributor and she explained all those rules this week. Friends from from events andrea nierenberg, president of nierenberg consulting group, talks you through her friendly steps for meeting more people at events of any kind and building a real relationship with them. It’s. Remarkably simple advice and get engaged. One amy sample ward, our social media scientist, kicks off. Her new status as contributor. This month is part one of a series on riel engagement and building trust through online social networks. She’s, membership director for non-profit technology network and ten, and she blog’s for stanford social innovation review. Are you on twitter at this moment? If you are, then you should be following us on the hashtag non-profit radio on tony’s. Take two in between the guests, perseverance, that’s, what i blogged this week and that’s what i’ll talk about at roughly thirty two minutes into the hour. Right now, we take a break. When we returned, i’ll be joined by andrea nirenberg, and we will talk about friends from events. Stay with me, co-branding dick, dick tooting, getting ding, ding, ding, ding. You’re listening to the talking alternative network duitz e-giving. Nothing. Good joined the metaphysical center of new jersey and the association for hyre. Awareness for two exciting events this fall live just minutes from new york city in pompton plains, new jersey, dr judith orloff will address her bestseller, emotional freedom, and greg brady will discuss his latest book, deep truth living on the edge. Are you ready for twelve twenty one twelve? Save the dates. Judith orloff, october eighteenth and greg brady in november ninth and tenth. For early bird tickets, visit metaphysical center of newjersey dot or or a nj dot net. Hi, i’m donna, and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family, court, co, parenting, personal development, new relationships, blending families and more. Dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever. Join us every monday, starting september tenth at ten am on talking alternative dot com. You’re listening to the talking alternative network. Duitz lorts durney yeah, welcome back. We’re always talking about big non-profit ideas for the other ninety five percent, and today is no exception to that. In the studio with me now is andrea nierenberg she’s, author of several books, and i’ll ask her to name a couple of those titles in a few moments. She’s, president of nierenberg consulting group, which you’ll find at nierenberg group dot com you’ll find her name is spelled and i e r e n b e r g nierenberg group dot com, and i’m very pleased that her work and her expertise brings her to the studio and the show. Andrea welcome. Thank you so much, tony it’s great to be here. It’s a pleasure to have you i’m glad you’re with us. Thank you were talking about friends from events. People get a little intimidated at events what’s what’s up. People do because they think that when they go to any kind of an event that they have to get something and i always say before you go, set a goal in your mind that you’re curious, you’re going to go to meet a couple of new people, learn about them, and i always say when i talk about networking, the opposite of networking is not working that every time you meet someone it’s an opportunity to learn from them, be a resource or give something first, if you go with that sort of premise, it’s fun, all right? And we’ll go into detail on each of those. You know, you have a lot of advice around those, but but this is potentially walking into a room full of strangers or mostly strangers. I mean, if i only know two or three a handful of people out of the room, i might not see those people it’s intimidating. It might be, but you could do your research before you go and that’s something that we all have available right now. You can go online, you can see a little bit about the organization you can see about the event that’s going to be coming up, even a social event on a lot of times, i’ll just, you know, connect with the person who’s giving the party or whatever just to learn a little bit about that. So for something it’s a business related, i say, get in touch with the greeter or the organizer before. The event or after you’ve done some homework so you make an introduction b e mail or call them, i’ll say, i’m going to be coming and you know, i don’t really know anyone there. What advice might you have? People are shocked when people do that, then do something really important. Send a note after you’ve spoken to the person or connected with them online it’s that given you some feedback, a hand written note just to say, i’m really looking forward, all right, and we’re goingto that kind of detail. I pulled listeners before the show, and we did have low survey response this week, so maybe less reliable than usual. But one of the questions i asked was, do you prepare before attending your charities social events, for instance, who you’d like to meet, research those people and think about talking points with people? And eighty percent of the people said yes, and twenty percent said, no, they do not. So for the eighty percent will have advice. We will put a finer point on that, and for the other twenty percent, we’ll get you up to speed. Let’s, say a little more about the researcher and how first, how are we going to find out who’s going to be there? Well, sometimes you can go right online and you can see who the board of directors are if there’s a speaker who the speaker is, you can see people that have been other events that they’ve had, and again, you may not get a guest list for that particular evening or that day, but at least you’ve got some people. And again, you may not meet those particular people, but at least if you do, you have the opportunity to go to google or to go to their site or the link dan or anything to find out a little bit about them. So if you do have the opportunity to meet them there, you have some talking points are but there are other people that you could meet that you don’t have. I did the research on. Okay, andi, if this is your own charities event, you might be a fundraiser or an executive director for a boardmember going to an event, then you definitely can get a copy of the certainly i just i’m so excited about this new friends of events, i threw the microphone across the across the table, but i’m back don’t worry on dunaj un injured as well. So then, if you’re one of those people and it’s easy that you definitely should get a list of all the attendees and go through it. It’s very easy and, you know, especially if you say, you know, i really love to meet these people and connect with them on and differentiate yourself. I always say also go to google alerts because any time that somebody has been in the media or the press or anything, you can get some information and you’ll get it like in a low. So you want to set up a google alerts for someone. Now, if this is a big event, you would probably wouldn’t set it up for all the all the hundreds of people who are coming for your key people that really happened. They have that all the time for your key people, because it’s it’s something that’s ongoing because you’re just not going to go to the event, meet them and that’s it. You want to build a relationship? That’s the whole idea. And also, you don’t want to stop the people. I mean, this is this is just getting a zai say to some people gathering intelligence and information, you’re just pulling in. So you have knowledge. When you meet somebody, you have a very short window of time to make a first impression. Okay, understand? So clearly our research is part of our goal setting. When this is all subsumed, i guess in having a goal for the afternoon or the evening. Absolutely. I want to send some live listener love out tio new bern, north carolina and a story of new york that’s queen’s write stories. Queens. Of course. I knew that i used to live in forest hills, queens on dh. This may be a popular time in the story of two because it’s beer, it’s octoberfest and a story of new york happens to be known for its beer gardens. So welcome a story. Welcome. New bern, north carolina. Live listener love out to out to you that’s. Nice, of course. Well, did you expect other one that no, in fact, i’m going to be in a story tomorrow. So that’s what? Okay, cool. You thought i was? A crash host? No etiquette. Okay, that you’re great. Well, don’t get carried away. But you thought it would be okay. Okay, we’ll be fine. Um with just a minute left or so before our first break. What else should we be thinking about when we when we know who these people are that we want to talk about what we want to talk to at that event position you’re, you know, your introduction, something that’s kapin pool to them and something that you could get your point across also, but something very short, brief focus on the other person, don’t focus on herself, which a lot of times people do say something to that person that when you walk up to them, is something that you admire about them. You’ve heard them speak. You’ve read something about their work, something like that and then put out your hand and introduce yourself. Take the initiative, tying your research that you did to the opening a couple lines. We’re all right. We’re gonna take this break and when we return, of course andrea nierenberg stays with me, and i hope you do, too. Talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over intellect, no more it’s, time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower. We’ll discuss what you’re born, you society, politics, business, it’s, provocative talk for the realist and the skeptic who want to go what’s really going on. What does it mean? What can be done about so gain special access to the ivory tower? Listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com e every time i was a great place to visit for both entertainment and education listening tuesday nights nine to eleven it will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back, andrea nirenberg is here and we’re talking about friends from events. What is thea the next step after you or you want people to be confident? Let’s? Take that and you want to put my hand out on dh introduced myself, right? I say you have to have your intangible tool kit with you and your tangible tool kit. Okay, what your intent? Intangible you’ve done your research, you’ve set a goal for the event. You’ve also thought about your appearance. You thought about the fact that when you walk into the room, you’re going to smile and research tells us that most people do not smile when they walk into a room, and when you smile and you walk in, first of all, you become more confident you feel more confident internally, you’re approachable, and it also is something that most people aren’t always doing there exactly. So watch the next time you walk into an event. Also, think about what you’re going to say to people, have you or introduction, you know you’re twenty second, if you will introduction, sort of a headline that you’ll have also some headlines about me, yet you have somebody says hey, tony, what do you do? Right. Well, say really, even though they want to know what you do, they really want to talk about who more than anybody, right? Thumb. So right. I mean, myself with there being polite. Absolutely. But i’m just saying, but that’s, how you draw a conversation with people. So as we all know, it’s very common sense also something so basic and self simple. Turn off all your equipment. I know i say this, but how many times do you go somewhere and people are still connected? Have great eye contact. Sounds simple, not always done in a firm handshake. Simple things, but all this is in your intangible tool kit. You know, because you have to think about these things. Also, take a quick look in the mirror and make sure you do give yourself a smile because i have a greeting in my office is a mirror is has a wonderful greeting. If you smile into it, it smiles back. If you frown into it, it returns that greeting it’s basic but basic works. Plus, you want to look to make sure you have spinach thing for understanding through exactly i talk. About that in a lot of my books and people laugh, but i say, you know, what’s critical it’s critical, and then in your end, in your tangible tool kit, this is keep have your business cards, not to give them out unless somebody asked for them, but have them so that they’re with you. I always say, have a prop with you to like something that you might where i wear a lot of pins have an interesting pan, something like that. So, you know, you can start conversation also pen and paper because your people took it was very full. Well, it’s not that full because what happens things are no, i’m pinned on bulky with my cards. No, no, no, no, not a lot less is just want one cup, one interesting thing, okay? And the thing is, i always say, don’t matter how sharp your mind is, it’s still weaker than the pale of stinks so i may learn something about you, toni, and then i’m thinking, i want to be able latto follow-up but i don’t have to write something down, so if we’re in a longer conversation, i might say, with your permission, could i write a few notes down because i’d like to be able to follow-up you don’t think that’s, you don’t find that craft if we’re in a conversation for awhile for discussing things not go? No most the time, the reason i have is after we walk away, then i think development officer going more morgan’s, you know, you’re not interviewing the person, not drilling them, but you know how sometimes you just like, well, that’s, right? You talk for a while, then you might say, just let me make a couple of those yeah, right, you know? And i’ll use their business card, teo, to make those, but no, i’m gonna correct on that because one of the things is i’m glad you brought that admonished no, no, not at all, but what happens if the business card if you think about in the far east and i’ve been there eight times and i always think about that when you get someone’s business card, they give it to you almost like it’s, like it’s them. I have heard that exactly, and people study it, they look at it, they come in on it, so you know what i’ve started. To do when i go to advance or when i meet people anywhere, i will get the card. Then i might comment on it. Tell me a little bit more about that and i just did this on one of my client programs that we do these webinars and all thie advisers in the room were like saying this’s, fantastic. Okay, something to dio, but we’re not in the far east, so i mean, here in the us we live in. We don’t. We don’t revere the business card. It’s maura, we should those, but but you know what, it’s? Another talking point. So the thing is, we usually to convince me of this. All right, well, i don’t want to convict e what i always say. I know, i know. I always say take the best and leave the the rest. Okay? But my point is when i will be with you so i know twenty tow woobox tangible and, boy, i got a front once i’m learning all the time. But the funny thing is that when you do look at someone’s card or ask some questions no, that part i love because because there’s often there’s information on the card that i think, oh, i used to live there or but i don’t look at it until i’m in my house. I met you, so i’m not. I’m not disagreeing with you about the staring at the card, actually reading it in the president, nothing glancing at the card really, i am being admonished is no question about that, but that’s okay, yes, we are definitely having fun. So but it’s the it’s, the not writing on the card, you know, because we’re not in the far east, it doesn’t matter. Well, again, i always say take don’t take the bus leaving, the rest were gone and i got the window, okay, but my point is because sometimes if you write on someone’s card, you know, a lot of times then you know it gets lost or whatever i say take it back, put it into your database or wherever you keep your information and that’s really what you need to dio and then put down your notes. So i’m putting my notes elsewhere. Now, if i’m in the midst of the conversation and it’s a lengthy one, as you suggested, then i’m saying, as i’ve done you mind if i take a few notes? So i need to have a little piece of scrap paper with many scrap paper? Nice little, you know, booklet being admonished again. I i’m screwing this up so badly that you’re going to make me a hermit. I never got to see this is never going to another. You could take scrap paper. It’s. Okay, but my point is, i take a little like all these wonderful little, you know, mole skin, but yeah, they’re pretty they make a much more efficient for station pieces. They make a professional appearance. Of course. All right, you’re straightening me out there, not admonishing. Okay, let me send a little live listener love out to maywood, maywood, new jersey. I have relatives in maywood, and that could be them. I don’t know. That’s grove street in maywood, new jersey. Then that would be my aunt uncle, but could be anywhere else made with the big town maywood, new jersey live listener love. And also hey, fay, china that’s. Not that’s, not in wyoming. I don’t mean. Hey, fay, china, wyoming. I mean the city of hay faye in the country of china as well. And were very apropo to send live listener love teo to our asian listeners because we’re talking about the business card and how it’s revered and how sloppy i am at events know that you’re you’re saying it makes very good sense what i did use those in a little bit now feeling defensive, you know, that’s very bad i would those little scraps i would take in the corner on it was actually not a scrap. I mean, i would have, like, a legal pad, a couple pages, and i would have it folded, but i would go off into the corner and make my notes there, but i like i like the idea of doing it face to face with the person and having a little conversational, beautiful piece of stationery that i’m writing on or some herbal note, because it makes the other person sometimes feel well, you know what i’m saying is really important, and you’re taking an interest this guy’s a big shot. Look at this cool look, it’s called a notebook people, and i always ask permission of stock it absolutely right. I’m with you. Yeah, i’m the crash one and you know i don’t know there’s different kinds of people. Yes, we can meet absolute have them identified, categorized where those with those types of people. Okay, well, after i’ve done my own research on the people i’d like to meet if i have, i’ve identified them, so i’ve already done my homework, but i may not get to meet them, so i always want to be prepared. I walk in the door, right? The greeter is right there if i’ve had in any kind of conversation with that person in advance. It’s wonderful to be able to say hi, so great to meet you in person because you have done the previous i’m coming. I might not know too many people. If not, i still seek that person out just so i can introduce myself busy though i am not going to spend a lot of time, but you go over and say hello. I just wanted to introduce myself. Thank you so much. I’m looking forward to the event and then come back at the end also to say thank you. Okay, simple talk to the people that are in front of you and behind you in line when you’re checking. In because just to say hello, what brings you to the event? So at least start conversations, people usually that air standing by the food at the bar? Isn’t it true? Yeah, great places just to walk over to people because it’s all about starting the conversation of working, the impression is very collegial around the food table you’re sharing force and well, serving for their not shaking or you’re just talking, everybody gets their own eating. Forget my events in-kind events you’re running, but i don’t know that’s an idea, but we’re also we’re only sharing the serving fork, so but literally there’s a physical sharing it is sharing the table space around which you’re walking, you started cos bar you’ve got your elbows on the bar? Yeah, so you’re sharing and basically all you’re doing, especially for people who get intimidated a lot of times about events saying, oh, who do i talk? Teo this’s. Perfect, because you could just start a conversation. Hello? What brings you here? Open ended questions would always have your exit strategy, then exit strategy thing. The other thing is people who are by themselves, you know, there was always somebody standing or sitting alone and we’ve all been there, so i always will walk up to somebody and start a conversation with them. Also, if you’re in an event when i’m there, the odds are that guy standing alone is gonna be named tony martignetti looked out, we know it’s a lot of that’s great, so i actually do engage, but now that’s a very friendly thing to do because people who are standing alone, you know, they don’t know what to do with their hands have a drink in one hand, the other hand is in their pocket or ah, there, you know, feigning using their phone, which i know you’re that’s bad, i mean, definitely should be disconnected when you’re walking into an event supposed princessa you don’t really want to be distracted right in the midst of a conversation, even if even if there’s a tone going off and you ignore it, it’s still just, you know, it’s a distraction, right? It is, but but these people standing alone, they’re they’re fainting, using mail checking, you know, you can walk up to them and saying, of course, well, what’s, the worst right? And they’re not going to give you the worst know it wasn’t really that great there alone don’t who are there other categories of people that we threw? The other group is like if there’s everybody’s engaged and there’s, we’ve talked to all the other we’ve talked about then i always say, walk up to a group now, not to people, because two people could be having are having a conversation so you don’t want to interrupt, you know, want to stand there, but if it’s three or more people just walk up and i do this all day, that teo and i will stand there usually they know you’re there after a few settlements, right? And i’ll say something like, you look like the friendliest group here, i hope it’s okay, that i came over here alone and i never tried that, all right? I just weighed on my way in because naturally, the group will start, expand and allow you in people just do that. I mean it so’s but that’s a good one. This looked like the most interesting group. But then if you go to the group next to them, you can’t, you know, because then you can use another life or something. Like that or else by that time, you could bring over, say, tony, i’d like to introduce you to or do you know, the people over there with it’s walk over together? And isn’t that a key sort of seeming like the host you’re trying to take over from those who want to seem like making connections so little boy about exactly and that’s? Why i always take on that premise in my mind that i want to be the host or hostess when i walk in for myself. So i want to greet people and be open and everything, and also because i’m an introvert, i’m a learned that you are martignetti learned extra that’s well, that’s very encouraging for the twenty percent of people who who said they don’t do their research and actually related to that. I asked another question, preshow you’re at a professional conference and you’re the last person through the lunch buffet. There are two seats left, one is at a table of strangers. The other is a solo seat at a small table all by itself. Where will you sit? Eighty percent said they would sit at the table, strangers twenty percent said they would set up the solo table, so for that for that twenty percent that we’re talking to, so you’re meaning that they’d sit by themselves instead of sitting at a table of strangers, and then i set it up solo table, so there’s nobody’s going to sit with them. So so now for your for the person who’s dahna needs to be a learned, extroverted what’s your advice there because that’s that’s you i exactly, i would say, you know, you need to have your own kind a pep talk in your mind that when you walk in and say, you know what, i’m going to jump out of my comfort zone, and i’m going to sit with some other people i don’t know because what’s the purpose of going and sitting by myself, i’m there to learn and to meet and connect with people and say that to yourself. And if you ask the person next to you, you know, has this seat been taken? Obviously is open so you can just perfect opportunity to say hello to the person on your left person on your right and just daughter conversation, but just if you think about learning e-giving sharing and asking open ended, high gain types of questions to the people, then it’s not scary, then you don’t have to focus on yourself, okay? And small talk is has a place in this right? Small talk is big talk you say to the person is a seat open. Okay, now you’ve already opened the conversation, right? So that’s, the first person why is small talk big talk? Because that starts the conversation report and everything like that and just be open and observing and aware. So the person sitting next may, maybe they’re all talking to people. Eventually there’ll be a lull in the conversation. So while i’m watching, i’m observing and then i might just say to somebody, you know, i couldn’t help, but over here, would you mind if i, you know, offered a piece of advice on that or something? And a lot of times you get into that situation, i’m thinking of the sitting at the sitting in a seat table, strangers people start looking at you, whether they’re in a conversation or not, they start to recognize that you’re they’re just like when you’re in the in the bar area, you know? Milling in joining that group, people will start. Teo will start to recognize yes, but it’s also, you know, when you sit down and you’re the last person to sit down it’s like you make a presence right there by doing that, so even if they’re all talking to each other, you know, you sit for a minute or two, but then you just start the conversation they know you’re there being an extra vert can be learned it’s very much learned. I talked about that a lot, okay, you mentioned the exit exit strategy. All right, so now we’ve been in a minute conversation a little too long, andi were sort of getting back to small talk now, like now we’ve now we’ve exhausted goodcompany ation and we’re back talking about the weather and traffic what’s my for that if we’re going to follow-up i always say there’s four things to do in every conversation learn something about the other person. So you tell me your name. Tell me a little bit about you. I want to focus on you, the other person give something. So maybe something you told me. I could give you a piece of advice. You know, tony there’s an article that you might be interested with your permission, would it be okay to send it to you? And then i would always ask you, your preferred method of communication if we were going to stay in touch, so take something away, and then if we were going to stay in touch, find a reason to follow-up say, you know, you said you’re an email person, would it be okay to reach out to you the e mail in the next week or so? Maybe set up a coffee or something? And then it’s been great meeting you enjoy the rest of your time here? Or i might say, my time’s already been well spent. Thank you so much for the conversation enjoyed the rest where i might say, tony, i don’t know if you’ve met so and so and put the two of you together and then walk away, right? Andrea, i’m gonna believe you gave about thirty five tips in this time that we’ve spent together, so people will have to go back and listen to the podcast and take notes because incredible advice. We just have about a minute before we have to depart, tell me the name of a couple of your books, non stop networking had improved your life, working career, million dollar networking a sure way to find, grow and keep your business. And i’m very proud about the book that’s coming out networking for veterans, which was done in conjunction with military and it’s coming out on veterans day. And can we find all information about that at nierenberg group dot com? Right? Andrea, i’m going to take so i’ll take a look at the time because this is really very important to me. Tell me what it is that you love about the advice that you give the work that you’re doing around this subject that we’re talking about, because it’s, you know, i was an old dale carnegie instructor if anyone ever read that years ago in the book how to win friends and influence people, and it was very, very important to me because i was always very shy. When i moved to new york, i said, i’ve gotto really put myself out there and build my business and do everything i was going to, and i always hear my wonderful dad up in heaven. Saying to me, read that book and then take the course, and i became an instructor while i was a publisher during the day and that’s that’s a long time ago, because i started my business nineteen years ago. But mr carnegie’s advice is everyday common sense, and this is what networking really is. If you look at it about giving first being a resource and sharing with people and making friends building trust simple. Andrea nirenberg is president of nuremberg consulting group nierenberg group. Dot com. Andrew, thank you so much for being a guest. Thank you, been a pleasure. Stay with me, tony’s, take two, and then any sample war. It kicks off her new status as contributor. When we talk about get engaged, one and i have a feeling he’s going to a lot of overlap between andrews conversation and amy’s conversation. Stay with us. Talking alternative radio, twenty four hours a day. Joined the metaphysical center of new jersey and the association for hyre awareness for two exciting events. The small live just minutes from new york city in pompton plains, new jersey, dr judith orloff will address her bestseller, emotional freedom, and greg brady will discuss his latest book, deep truth living on the edge. Are you ready for twelve twenty one twelve? Save the dates. Judith orloff, october eighteenth and greg brady in november ninth and tenth. For early bird tickets, visit metaphysical center of newjersey dot, or or a h a n j dot net. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. You’re listening to the talking alternative network. Dahna if you have big ideas but an average budget, tune into tony martignetti non-profit radio for ideas you can use. I do. I’m dr. Robert penna, author of the non-profit outcomes toolbox. Welcome back to big non-profit ideas for the other ninety five percent time now for tony’s, take two. My block this week is perseverance. Last weekend, i did the tunnel to towers five k in here in new york city it’s ah, memorial event for a firefighter who ran through the brooklyn battery tunnel on his way to the burning the world trade center towers on september eleventh, two thousand one. And he was last seen at the corner of west and liberty streets that’s the last time he was seen alive. And so that’s what? The race starts on the brooklyn side of the tunnel and goes to west and liberty streets. And there was a there are a lot of wounded warriors walking that, um, that five k and one of them. I don’t know his name, but he moved me. He had lost in one of our wars, both legs and an arm, and he had those they’re called either j legs or sea legs. They’re called both the artificial limbs below his thighs and also had an artificial arm, and he was followed by someone who had is a wheelchair with them one of the very high tech wheelchairs, but he did not need it. He had it following him, but he never used it. And just watching him come through the tunnel. A zay was going past him, gave me chills and made me think about perseverance. And so in all our work lives and our personal lives as well. In honor of that very wounded warrior, i encourage you to persevere and that’s on my block, which is at tony martignetti dot com. And that is tony’s take two for friday, october fifth forty second show of the year with me now is amy sample ward as a snu status as regular social media contributor. Last time she was here was the one hundredth show in july. She is membership director for in ten the non-profit technology network and she’s a blogger for stanford social innovation review. Any sample word? Welcome back. Thank you. I didn’t know you were going to make me cry today. Oh, yeah, it was very human moving you just like long stride in. I was there with you. You know, you were painting a picture. Well, good radio is an intimate coming. I’m very glad of that. Heimans we’re talking today about getting engaged and engagement, of course, in online networks, this is all sort of setting the right kind of tone for our for our work online, right? Yeah, i’m so surprised how much andrea already stole our thunder for this conversation. I feel vastly under equipped. I’m not here with bucks and i don’t have a toolbox don’t like really great tweet oppcoll phrases i don’t have any of that, so we could just bring her back. No, you know what you’re doing very model, you know what you’re doing so let’s, apply your lessons, which overlap with hers. Teo teo online. What? We’re going to have the right kind of tone yeah are are working in the networks i think a lot of organizations, when they’re thinking about either starting profiles or getting them more active, the question they have is, well, what do we talk about what we do, what we say, you know, because they know that just re posting content from their website isn’t very engaging, but they’re also like, well, at least we have that content so that’s something, you know, they don’t know what to do, but just like what? Andrea? Had listed off at the end, you know, be the resource for the community, build trust start the conversation because maybe they’re just following twitter and they’re not saying anything. You don’t know what to say, you know that all those principles apply online and not that, like that’s all that you’re ever going to do? I mean, we’re going to keep talking about engagement for a few segments, you know, there’s more that you can do to build that up, but when you’re just starting and at first and as your default, you know, one today, make sure you are being a resource to the community post something that isn’t your own content, but, you know, is something that people are looking for or is in the news, et cetera and make introductions you don’t have to just tweet hey, everyone, follow me. Maybe one day you can also tweet hey, i’m at the sky at the conference today. Tony’s great follow him that’s about example but way understand the larger concept. Yes, well, that’s what that’s, what followed friday is all about? I don’t know if you use the hashtag ff follow friday you’re supposed to encourage your followers to follow people that you find interesting. Yeah, and i love it when i actually see organizations do it. That’s, of course that’s on twitter buy-in andi, you know, just with the pound sign and an ff and saying, you know, hear other organizations also fighting the fight with us or or whatever and showing that it’s not about them, not the only ones in this important during this important work. Here’s other great u turns out someone else cares about cancer, who knew? You know that there’s always other other organizations, and it doesn’t have to be the people you have. Ah, you know, standing partnership, mou with and it’s a real thing about jargon jail? Yes. Memo of understanding yes, first time, but not if but you know, it’s it’s, not people that you have to recommend. Yeah, but if i am a charity, why would i be if i was being devil’s advocate? Cause i do agree with what you’re saying. If i’m a charity, why am i going? Encourage my followers to follow other organizations that they might then start volunteering with go to their walk, run, start donating to them what i am going to take that chance. So that is a great segway into actual data that we can talk about. S o markgraf bitters, strength of weak ties, which is back from the seventies. But it is great and still still alive and well today from the seventies. So he identified four components of what he calls tie strength. And one of the four is reciprocity, so saying and setting the tone and showing that you are so confident and at home in this whole ecosystem of other organizations, that you’re willing to recommend other organisations, you’re willing to point out the research that someone else did. That’s actually the research maybe your community was looking for and you just don’t do that research, you know, so creating the reciprocity being the first one to do it so others no. Hey, it’s. Okay, we can actually work together in this eyes, one of those four components to actually bring the community together and strengthen it. Okay. I want to get to the others in a very brief second baguettes and live listener love teo schenectady, new york upstate new york’s connected e is that where i believe that’s? Where union colleges that was one of the colleges that rejected me nineteen eighty among it’s, it’s, a long and distinguished list of colleges that rejected me. Union college was among the my beliefs connected in new york. I’m pretty sure seoul, seoul, south korea welcome and rifle colorado. I love it. I love it. Rifle welcome live listener love out there. What are gary’s other? Wait, wait, mark. Exactly. I’m sure one of them is probably active listening good being a good active and attentive listener. Sorry, sorry. Mark so the other 3 and these still tying to some of what andrew was saying earlier trust time and intensity. So how are you building trust being transparent, showing that you have, you know, confidence in the other people, whether that’s the community saying, you know, giving you feedback and you actually saying yes, i heard you and that’s great feedback time, so not just posting at noon and then never engaging the rest of the day, you know, because it’s not you’re not going. You’re not spending much time with people, and it doesn’t mean that you have to literally have facebook open all day long and your chest watching facebook but it means once you post something, maybe check back in in two hours because if people commented, they don’t want to see it took you two days to notice that the comment, you know so doesn’t have to be ah lot amount of time, it’s just the consistent time, you know, on then last is the intensity, so don’t just reply and say thanks, thanks, you know, on twitter blogger exactly you want to actually read what they tweeted to you and then respond to the message? Okay, so thanks for that comment or, you know if someone posted on your organization’s facebook wall say, oh, that’s a great idea, here’s what i think of it or, you know, have some substance tow how you’re replying because a lot of organizations think, well, we’ll just right. Thanks. Thanks. Thanks. Every time someone retweets us and yeah, they do get the feeling of the you got it. But then they look at your twitter stream and i go. So you just say thanks no matter what you know, like you could automate that and the robots of the internet could do it for you so making it really human bon ce again. Just strengthens that connection, okay? I think another way would be if we talk about facebook clicking like all the time and giving again there. One word, you know, thanks. Whatever, but rather than just clicking like i mean, like, so good, i mean, there’s a value in like, but you don’t you don’t just stop there every time, exactly, exactly. And sometimes alike is all you can do. Sometimes someone post just thanks to you. Well, just hitting like that is great. You know what? An eye for an eye i but if someone took the time to write a thoughtful comment or to try and give you a suggestion, they want more than a thanks or or a like, you know? Okay, now you talked earlier about engagement and and i want to talk about certainly beings a little open this around engaged, posting things that are appropriate for openness and transparency on the sort of on the governance non-technical side. But they also translate to engagement on the social media side what’s your advice around some of those, like the nine, ninety and things. Yeah, i think it’s i definitely think everyone should post their nineties because at the end of the day, they are publicly available, so it isn’t that people couldn’t find it out about you putting it on your website. I mean, the number of people that would download it is still very small, but the fact that you are being transparent and forthcoming sets a much better tone. We’ve even had people at inten email us and say, oh, my gosh, i saw on this page that you’re nine, ninety is visible i think i think that was a mistake to really have your way, and we’ve had to reply and say yes, we put it there. We want you, by the way, you could have got it from the state attorney general likely our star star scott go. Exactly. Okay, so what else? What else besides the nine? Ninety? So i also think that there’s, you know, other than that one time of year when you have the nine ninety, there are lots of times that you could be sharing things openly in a way that isn’t just here. We put it up on the website. But we want you to engage with us around this like we just got a grant. And this is what we’re hoping to do with it and, you know, here’s, the plan, whatever join us on a call to talk about all that we’re going to do in this community with this new gripped, you know, it gives recognition to the funder, which, hey, what funder does not love recognition, but it also sets the tone again from the beginning that, hey, you’re, we expect you to care about what we’re doing, and we’re going to give you the opportunity to you hear about it firsthand for, you know, as we’re getting started, not a report two years later, and we want your feedback doesn’t mean you have to use every single piece of feedback, but you’re giving them a platform to connect with you from the very beginning of that of that program, the one that troubles me i see often is a list of board members that’s typical, but just a list of names here’s, our board and then he is this is president, the chair of the board, the treasure but there’s no little little bio mean, yeah, you know, i don’t want their home addresses, but give me a little richness and what? What their help me connect with your board so that i can see what makes them passionate about your work. Exactly. And i think, you know, a lot of organizations have tried to make their staff page very engaging. You know, like here is the email address for this person or here’s, the twitter account for the team or whatever. But then you go to the board page and, like you say, it’s, just a list of names, why not connect to their linked in profile or it doesn’t have to be again, yeah, doesn’t it to be there home phone number, but give it something so that you recognize it is a social space we’re working in and people could look that up linked in profile is a great idea. They’re about paige about dot com something exactly some depth. Okay, um, let’s, take a break, and when we come back, of course, amy sample ward stays with me, and i hope you do, too. Talking. Hi, this is nancy taito from speaks band radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought join me mondays at two p m and get all your communications questions answered on speaks been radio. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potential jules it addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. 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We’re talking about online engagement with segments called get engaged one because there’s going to be and get engaged too, and maybe get engaged three with new social media contributor amy sample ward. You want to create a tone that is open and encouraging to how do we how do we encourage people to post and comment? Well, a lot of organizations, i think, struggle with that because they are waiting for it to happen magically, like this engagement fairy is going to go about their community, and then everyone is just going to give them lots of ideas. So part of it is, you know, asking questions versus just posting here is thie information, you know? What do you think about it or we’re thinking about doing, you know, every friday we have ah, staff brainstorm, what do you do on fridays? You know, things that don’t require you to go research something to come back with a response, you know, that starts to build ah, little bit of engagement over time, and then people just get used to talking with you in that space, but the other part of it that’s a little bit more proactive is actually listening to the community, see? See who else is out there that maybe follows you that every time they post a question, everybody starts replying, you know? And and just an influencer exactly. And using the word influencer jargon jail whenever it’s called lawrence was perfectly fund-raising jail. So but there are rules. There are boundaries and rules on this show. Only i put people in jogging owes your first time. I think we’re changing the rules. We’re gonna have trouble all right? Down, sir. And influence or influences? Yes, but i think that that word has gotten overused by, like, you know, just by certain platforms that are supposed to just magically calculate, you know, what’s your influence of influence school and all of those things. And people forget that it’s totally contextual. You may have someone that has five followers, but every time they post every one of those five followers responds, and someone could have five thousand followers and that a single person did anything you know. So just because that person has, quote unquote more clout because so many more people follow them and yeah, exactly. And they’re connected to so many other people that have lots of followers, that person that gets everyone of their followers to take action every time. Well, they have way more influence in my book, you know? So don’t just look people up, and then look how many twitter followers they haven’t think, oh, great, they’re on our influence or less, but really look at who’s, who tweeted your blah glink that got everyone to click through, you know who posted about you on facebook and had all their friends like it, et cetera, and then connect with those people personally, like send them an email or, you know, facebook, messenger or whatever and say, we know that you’re amazing, the community listens to you, you know, you’re you’re so smart, whatever pump them up on, then say we’re wondering if maybe you wanted to give some of your insights about this project we’re doing, and for the next two days, you know, you could post about it and and will put put it on our facebook page or you can tweet for us from this event we’re doing tonight. So they’re tweeting from your organizational account and from their own, and so all of those people that normally respond. Are now responding to the organization’s account, you know, so it builds their credibility as well. I’m i’m so smart and recognize that, you know, i’ve been tapped for this, but you get a steal a little bit of that is an organization, you know, i’m going to guess you don’t think much of the there is a there is a site that i mentioned a cloud with a k k o ut where once in a while, you know, you get something you got somebody give you plus one crate chaos on for professionalism or something. I’m going to guess you don’t think too much of people’s klout scores, i do not write, okay? Because i don’t i don’t think it takes into consideration the context, you know, like i was saying it it’s such a rudimentary kind of algorithm, and you go in there and i’ll be ranked with someone that i’ve never heard of with the same score on the same topic, and i think, well, either my score now is really low cause i don’t know that person or it’s totally inflated, and we’ve never met, you know? And so what? It just doesn’t make sense. Okay, especially when you can earn points by bringing people into the platform. I don’t think that algorithm works. All right, why don’t you leave us? We with a parting thought about engagement, something way haven’t talked about yet, i how about a challenge? And then we can talk about that in the next segment, so i would say for the next month, try to ask some questions and then next time we can talk about what you do after that what’s, the next step up the ladder, now that you’re asking questions scene, if people are responding, what kinds of questions do they answer their questions? That is just crickets, you know, eso try and pay attention to what about the question, you know, is different for the ones that are responding, and once that don’t get response and the next time we’ll talk about the action part. Okay, exactly next time, which will be get engaged to will be the call to action. Exactly. Amy sample ward, our social media scientist blogger for the stanford social innovation innovation review membership director for intend the non-profit technology network and her sight is aimee mann sample war dot org’s or dot com they both direct. Okay, amy, sample ward dot ford and you forgot one important title, which is the new est jargon jail keeper? No, i didn’t forget that was actually intentionally left that we’re gonna have trouble with boundaries. You’ve just created such an open, collaborative environment. There are limits, teo. Everything you’re going to learn this. Ok, thank you very much for being in studio a real pleasure and my thanks. Also, of course, to andrea nirenberg next week, your year end campaign. I was a blackbaud its conference b b con on monday, just this past in washington, d c and next week i’ll play the first of eight interviews that i did at that conference. This one will help you plan your year end campaign, and this is not a coincidence to see how now we’re in the fourth quarter. It’s october year end. You see this? This doesn’t just happen. These things have actually thought about strategically. Our legal team returns also next week. Gene takagi and emily chan from the non-profit exempt organizations law group in san francisco. What will they have? If you join the linked in group, you’ll know before the show because i don’t know yet and the linked in group, of course we have people from washington, d, c, peoria, illinois, and south carolina and pakistan. Are you in angie nierenberg when she departed actually told me oftheir that she’s going to posts a resource checklist on the linked in group and also the facebook page? So go to the lincoln group to find that i have my chronicle of philanthropy podcast called fund-raising fundamentals it’s a ten minute monthly podcast you’ll find on the chronicle of philanthropy website. You’ll also find it on itunes, wishing you good luck the way performers do around the world this week in estonian nail comey niall comey, may you get a nail in your tire i don’t know why the estonians want that it’s better than the other things i can think of. But just across the baltic from stock home is estonia, and on behalf of them, i’m wishing you a week of nail gumi our creative producers claire meyerhoff sam liebowitz, our line producer. The show’s social media is by regina walton of organic social media, and there are boat producer of tony martignetti non-profit radio is john federico of the new rules. I do hope you’ll be with me next week. One to two p, m eastern. Talking alternative dot com handup. I didn’t think that shooting. Good ending thing. You’re listening to the talking alternative network waiting to get in. Nothing. You could. Hi, this is nancy taito from speaks been radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping huntress people be better business people. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Oh, this is tony martignetti athlete named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas. And mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting. Are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? 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