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508: End Of Year Fundraising – Tony Martignetti Nonprofit Radio

Posted on September 25, 2020 by Nonprofit Radio

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This Week: 

End Of Year Fundraising
Jen Frazier talks you through. What do you want in your workplan? How does the pandemic impact your strategy? It’s a comprehensive convo for your 4th quarter. She’s founder of Firefly Partners.

There’s more at tonymartignetti.com 

https://audio.mpgadv.com/2020/09/508_tony_martignetti_nonprofit_radio_20200928.mp3

Podcast: Play in new window | Download (Duration: 57:45 — 53.1MB) | Embed

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Posted in Episodes | Tagged AB testing, ask string, asking, asks, automation, call to action, communications, connection, constituents, context, cta, data, donation form, donations, donors, dynamic gift arrays, election, email, email on acid, embedded, eoy, events, every action, giving, giving levels, giving pages, google optimize, impacts, landing pages, luminate, m and r benchmark, major donors, messages, messaging, mission, mobile, monthly, neon, new donors, personalization, pictures, prospects, recession, resources, sample size, segmentation, segmenting, solicitations, soliciting, stills, stories, storytelling, sustainers, thank you, timing, video, vip, virtual events, virtual gala, vulnerability, vulnerable, we, welcoming, winter, you

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