433: 19NTC and NTEN & Strong Social Ads On $100 A Month – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2This week:

19NTC & NTEN
We kick-off our coverage of the 2019 Nonprofit Technology Conference with NTEN’s CEO, Amy Sample Ward. She dishes on the conference—including its wonderful food—Portland, and the organization she leads.

Strong Social Ads On $100 A Month
You can have an effective social media advertising campaign on a small budget, if you plan smartly for your targeting, messaging and measuring. George Wīner is co-founder of PowerPoetry.org.

There’s more at tonymartignetti.com 

414: Working Virtual & Map Your Data To Your Audiences – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Heather Martin, COO of Interfaith Family, and Alice Hendricks, CEO at Jackson River.

Also, Courtney Clark, managing director of user experience at Forum One, and David Mascarina, digital communications manager with Conrad N. Hilton Foundation.

There’s more at tonymartignetti.com 

413: HTTPS & Does Your Website Suppress Giving – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Ben Byrne, founder with CornershopCreative, and Katherine White, director of engineering at Kanopi Studios. 

Also, Rachel Clemens, chief marketing officer of Mighty Citizen. 

There’s more at tonymartignetti.com 

302: Master Google AdWords and Master Your Decision Making – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Jason Shim, associate director of digital strategy and alumni relations at Pathways to Education Canada, and Mark Hallman, president of Evergreen Digital Marketing.

Also, Karin Hedetniemi and Jayme Nelson from the Inside Education Society of Alberta. Karin is director of business and human resources and Jayme is an educator.

There’s more at tonymartignetti.com

287: Secrets of Google Analytics & What’s Permissible Advocacy – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Devon Smith, co-founder of Measure Creative & Julia Robinson, manager of communications at Business for Social Responsibility. 

Also, Gene Takagi, our legal contributor and principal of the Nonprofit & Exempt Organizations Law Group.

There’s more at tonymartignetti.com

196: Online Canadian Connection & Right To Be Forgotten – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Holly Wagg, philanthropic counsel for Good Works, with Jason Shim, digital media manager at Pathways to Education Canada.

Also, Maria Semple, The Prospect Finder, consultant in prospect research and author of “Panning for Gold: Find Your Best Donor Prospects Now!”

Read and watch more on Tony’s blog: http://tonymartignetti.com

068: Your IT Plan & Google+ Pages – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Jason Hutchins, president of Nonprofit Solutions

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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Welcome to tony martignetti non-profit radio we’re always talking about big non-profit ideas for the other ninety five percent. I’m your aptly named host november eighteenth, two thousand eleventh i hope you were with me on november eleventh, two thousand eleven. It was the work life balance, rachel and the silverman reporter for the wall street journal and contributed to their blogged the juggle shared what she’s learned about managing your personal and professional lives when both of those scream out for your limited time and it was volunteered his ability, our prospect, research contributor regular contributor maria simple, the prospect finder, talked about the new volunteers section on linkedin profiles to help your research and increase your visibility, and also with me with joe ferraro from the westchester association of fund-raising professionals talk about their national philanthropy day conference this week. Your plan? Jason hutchins, president of non-profit solutions, tells you why you need a night plan and what belongs in it. We’ll get you thinking about budget equipment, outsourcing the cloud and more to help you avoid a night crisis, and then scott koegler our regular tech contributor, the goods on google plus pages, of course we know. That scott is the editor of non-profit technology news. He kicks the tires on google plus pages recently released, should you take one for a test drive, how are they different than facebook pages? How do you interact with supporters? What’s the mileage on these babies google plus pages on tony’s, take two in between the guests. The only true job security is working for yourself. That’s, my block post this week. Plus, we were at two conferences this week doing interviews for the show, and i’ll tell you about those. We’re live tweeting the show as we do every week. Use hashtag non-profit radio to join the conversation on twitter. Right now, i have some messages for you, and then, after those, i’ll be joined by jason hutchins. We’ll talk about your plan to stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl. Offset. Two, one, two, nine, six, four, three, five, zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com durney welcome back to the show where we’re always talking about big non-profit ideas for the other ninety five percent. I’m with jason hutchins now and he’s with me in the studio. He’s, the president of non-profit solutions, which was founded in nineteen ninety eight to help non-profits boost their productivity, lower costs and improve operation through the use of technology. His work has included the non-profits, the brooklyn bridge park conservancy and the very institute of justice jason hutchins. Welcome to the studio. I thank you for having me today. Pleasure to have you let’s talk about the plan. Why is an i t plan important? So non-profits organizations they’re really familiar with doing strategic planning, strategic thinking, that’s a real part of most, you know, non-profit cultures, they there’s a kind of an army of consultants in there. You know, they do a lot of work within organizations coming up with some really, you know, close looks of what management is doing and all the other aspect of what the organization is doing. But a lot of times it is not not really part of that or not made part of that. So non-profit might might say that we what we don’t have the resources to do it work or we don’t have the resources to do what we want to do next in it. But if you if you really had the time to look at it, you’ll see that they are spending the resource is they’re putting resources into into systems, they’re just not doing it in a maybe a strategic way or thought away because things are going things going to break, right, whether you have a plan or not, you’re going to have to replace things over time. You’d rather do it in a coordinated way. So so what happens is a lot of purchasing has done on that emerged agency basis they, you know, one morning something’s not working hard drive can’t boot up the hard drive is dead, things locked up, the network isn’t working the server’s down, right? Sure, even even larger decisions like, you know, putting in a new database, you know, maybe they’ll they’ll go through a period where there’s an advocate for a particular system and and so that that system has put in, but that might not really connect or work well with the other systems the organization has or if that advocate that moves on to another organization in there, they’re not sure really what to do with that asset come the other thing that happens to a lot of times, the way the funding streams work in the nonprofit world, you know, either you might have a particular grant or particular funder, so there’s an opportunity to get a certain amount of money to do something, and then that just kind of stays there, you know, there’s, no there’s, nothing set aside for maintenance so there’s nothing set aside to, you know, to say, how does this fit in to all the other things we’re doing here? And so so eventually you might have an environment where you have a multitude of systems, and not really any resource is to to maintain it, or or or make sure it’s interconnected and what you wanted to do, that they’re not buy-in are coordinated systems that i mean, in the worst case against it wouldn’t talk to each other like your finance system isn’t talking properly to another administrative system that it ought to be, and they haven’t been a coordinated plan. All right, so let’s talk about taking a little bit of time to kind of look at all of these different aspects, and we can almost throw them into into different buckets and there’s some that are, you know, maybe unique buckets that an organization might look at, but there’s many of these have, you know, they’re similar things that an organization could do, you know, on their own or with it with a consultant to help them. Okay, so let’s czar way into the plan. So as we’re developing this plan, who were the people that should be contributing to our information technology plan? So you want you want to talk to as many people as possible because you see, the users of an organization are really, really important to get you. The advocates tohave a plan implement, so if i were to come out with some some new tool or new recommendation or a new way of working or let’s, say, nuit policies, but you haven’t involved the leaders of the departments or kind of some key staff, then you’re not really not really going tohave the adoption and and the usage that you really want. So if you’re able to to include those people right from the get go and spent time interviewing them, your program officers, your project coordinators in addition to senior management, you know that you’re head of finance, the organization’s executive director, other other high powered people within the organization you’re then able to get, you know what you would consider advocates to go back to their teams and say, hey, we’re about to roll this new system out, and so they’re they’re advocating for that tool to be used out in the field. Okay, so you really do want the users because all the people you named are sitting in front of computers day after day. You really want users at all different levels. This is not just a senior management project that there was a project that senior management is solely contributing to clearly not writing a lot of times. This has come a kind of a top down a top down approach where either consultants come in or new edicts come in or a new state rule, right? So new system comes down, so by talking to the users, you really find out what their day to day is like, and you’re also able to understand the culture of an organisation, because every organization is different, some solutions that might work at one organization, maybe might not be the best fit at another organization. We have maybe different type of staff staff, that or maybe mohr, you know, just using different tools, just familiar with different things. So and then you’ll really get a sense of what those, what those struggles are, and you’ll find that those those staff, those team members, they’re actually really excited that senior management is interested in collecting that from them. Okay, excellent. We’re going to take a break. I’m with jason hutchins is the president of non-profit solutions network, which you’ll find it non-profit solutions dot net. And after this break, we’ll get into the details of your plan to stay with us. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com elearning all right, welcome back with jason hutchins talking about your information technology plan, jason let’s start to get into some of the details of what should be included in a in a proper plan what’s the first section that you’d like to see. Well, we’d like to look at the overall the overall, maybe footprint of the organization, like, is the organization operating from multiple locations because there’s some unique challenges that come in a place with that? So they there there’s like network infrastructure and just how does that play into what they’re doing and there’s lots of questions the organization has about the cloud because they’ve been hearing so much about it, or they have received so many sales calls related to the cloudgood wondering, let’s define that first before we go any further, because there might be some people who may even be using the cloud and don’t even know it. So what? What do you mean when you say the cloud? Sure, we’re talking about, you know, servers that are outside of their network, that aaron the public space. So, you know, google using google mail that’s, that’s cloud using a online hosted application like a sales force or something like this that’s in the cloud or sugar serum that’s in the cloud. So what was that last one? Sugar cr m sugar sierra. Okay, so, you know, a lot of these kind of individual applications cos they’re using a lot of amazon, amazon hosted servers and things of this nature. Where were your requisitioning space in the cloud? They’re all probably really using the cloud in some some fashion. For instance, their website is in the cloud where they’re they’re paying a hosting provider a monthly fee for space on a server. Okay, excellent. Just liketo jargon jail we have on the show. We have judge and jailer. Night it’s. Good. I don’t want you to tread too closely to your little taser. If i get to town. Also up to this point, i only have to use handcuffs. But taser, if you know if you prefer that we can, we can do taser. All right. So talking about the the database is going? No. You talked about the locations multiple, possibly of multiple locations, and how that impacts your plan. Right? So? So normally the trend really is, you know, are there aspects of your infrastructure that could be in the cloud and reduce your costs and and work effectively. And then are there certain assets and usually there are where you need on an internal network. So, you know, there’s there’s different strategies because everyone is unique and how they’re functioning and and what needs to be internal on what can be what can be external? Ok, let’s, talk a little about that. Since the cloud is so common and growing in popularity um, what are the you mentioned cost? First, before we get into what could or maybe shouldn’t be in the cloud? Why is the why is cloud computing cost effective? Well, not only not only is it is it a very low cost, often often a very low cost solution? Sometimes sometimes we can get into scenarios where it’s, not if we’re paying a licensing fee per user, but but there’s certain products where non-profits get just tremendous discounts on so okay, you know, you take you take google apse. Where where non-profit not only could have their email in the cloud, but but could be storing, storing enormous amounts of documents. And this is essentially free to non-profits so that that’s google doc you’re referring, teo? Yeah, because that’s, you know, that’s a attached rate rate to the google email system, you know, so it’s just a tremendous, tremendous product where, you know, non-profits are able to get it through a grant from google for if they have up to three thousand users and they’re certain restrictions, you know, maybe religious organizations or things of that nature, but but, you know, it’s just a fantastic, amazing, amazing product for them, and again, their all their emails than in the cloud is being backed up. They can integrate it, they can connect it with their local microsoft outlook. They want to how would you as a non-profit take advantage of this dahna offering you saying if you have three thousand or fewer users, which is probably all of our listeners, how do they connect? How did they get access to this there’s there’s a there’s, an online tool where you’re able to essentially apply for this for this grant at at google? Google is not great. It may be let’s say, answering the phone to service request because of their size and because the nature of the program so so you know, there’s an online step where they can go through and do this themselves or they could, you know, ask whatever it provider there working with to help them to complete this task, ok, do you know, do you know the name of the program? Call google non-profit something know they’d be looking to apply it’s essentially, like it’s, google, it’s, the google academic or google education? They’re trying to apply for a grant, essentially. So what? They’re going to going to a page that google has, they don’t have the link right in front of me, and they’re they’re filling out this application there, miguel, you’re you’re you’re handy crew has brought this up so so google for non-profits so right here in the studio, just talking about it, doing a quick search on google was able to bring it up on and there’s a process to fill it out, there’s online trainings and how to use it. Okay, so considerable savings because this is a grants all free. Is there anything else? Just give us another example of something that could be in the cloud, like email and documents. What else might be? Well, many of the many of the databases that non-profits we’re looking at now are are in the cloud or they’re done on what could be termed, like an internal cloud. So for instance, let’s say you had a non-profit and you have twelve locations. If you had a network that connected those sites together, you could have a database running at one of your locations and servicing out like an internal cloud to your twelve locations within your network. So it’s sort of like this hybrid model it’s, really? And you don’t hear much a discussion about it. Usually people just talk about the cloud or should we take everything to the cloud are nothing to the cloud, but really there’s some certain certain things that are like low hanging fruit. But you can take advantage of whether it’s the google, whether it’s microsoft’s alternative is thie office three, sixty five product which is a very low cost for non-profits and not not free but low cost. Yeah, hello coca yeah, and and then there’s internal internal internal opportunities where you know there’s there’s sugar serum, for instance, that guy and cr m is what it’s like a it’s like a it’s a database tool, it will be similar to sales force. But there’s a version where you’re allowed to, i think cr emma’s customer relationship management in this case. Yes. Okay. Okay. Sometimes. Yeah. So so so? So an organization could could download this, install it on a server, customize it to their needs and shared out within within their network. Okay, so as part of our plan, we’re going tow. Decide what of our applications belong in the cloud and what need to be stored locally. Right? That’s part of the important decision making, right? Okay, okay, other things that don’t belong offsite on dh really should be. Not if they’re not in the cloud. I know they’re on the ground, but there should be internally maintained and not off site. Are there things like that? A lot of this comes down to an organization’s policies. So if you were to talkto large organizations let’s say, a hospital or someone dealing with patient records, there’s certain requirements they really want to follow for for their own, their own compliance, their own hipaa compliance, their own, their own internal kind of process. So, you know, does it doesn’t meet those requirements, and so so even in a process like this, if you were to come up with potential solutions, most organizations of that size or in that in that field have an internal compliance officer, they have a compliance committee, you’re able to just kind of say, okay, because here’s, the solution does this meet the requirement and go through and again, you’re including everyone within within the organization, okay, what’s, another section that should be part of our plan, so so so databases just to finish that off for a second, a lot of times organisations they’re not really looking at what is the database built on. So it’s it’s sort of like down to that maintenance level, how are they connecting? So unorganised ation overtime might end up with five or six on unconnected databases, so here they have client records all over the place, and then they’re trying to come up with a solution. How they how did they merge them all together to do data analysis? So just kind of looking at that and saying, like, each one of those solutions might have been perfectly fine, but they really might not work all together again. So that’s just part of, you know, a road map on telecom non-profits just because they’re there, you know, there’s, an aggressive kind of sales push in the telecom space, you know, where we’re folks are calling them and their reselling these thes services, so a lot of times they end up on plans that me may not be really benefiting them, you know? And so that’s really no way to make decisions is by a on aggressive sales person calling and prompting you into a different telecom plan or voy data plan or certain hardware that’s not the way to make a decision, and usually the approach is that it xavi things you’re going to save a lot of money and and net and truth be told, the savings aren’t aren’t necessarily there and the performances and isn’t really there for what they want. So it’s it’s sometimes ah struggle, so they want to look at that you might be looking at, you know, a multitude of locations with different phone systems that don’t connect to each other and all of these kind of challenges. So again, we’re back to this fact that the spend is there like the non-profit is thinking they don’t have the reason we’re gonna have to spend the money anyway. They’re they’re pouring if if they were to really look at the numbers, they’re pouring money into maintenance of these systems. I’m with jason hutchins he’s, president of non-profit solutions network, which you’ll find it non-profit solutions dot net, we’re talking about your plan. We are live tweeting the show reminder use hashtag non-profit radio teo join the conversation on twitter khun small non-profits negotiate telecommunications plans and rates do they have any leverage? Well, um, it’s a good question and you can always you can always ask, you can always ask and non-profit really isn’t shy asking for a better deal, you know, because because the non-profit manager, you know, seizes that that’s that’s part of their part of their roles, they’re always there always kind asked that now now the sometimes they’re not sure of what to ask for, and i think that might be, you know, sometimes that’s the hurdle. So, you know, a very expensive product you know with with features that they may never utilize is put down and they’ll ask and they’ll get a discount on that, but there might be. Another product that that really could could do better for them that’s already at that lower price point that’s right there that they just don’t hear about. So you know, whether it’s whether it’s, you know, right now, for instance, you know, verizon will give you a seven meg dear cell for fifty eight dollars time warner would put in a fifteen by two meg internet line. Okay, whoa jargon jail hold on. E-giving taser taser thinking bull i’m thinking live bullets. Okay, fifteen by two what was what was all that? This is the data rate speeds or something. So, you know, you can get you can get just enormous amounts of band with at a very low cost and so normally non-profits now, because they’re already moving so many of their their items into the cloud and they’re getting familiar with doing it. They’re they’re attending webinars. They want that internets alright, alright, but so what’s fifteen by two what did that mean? It’s a it’s. A pretty fast internet line. That’s a fifteen meg download speed and to make upload speed. Okay, that’s first. All right, so the speed at which you get stuff to you is your download speed and writes the speed at which you send stuff up is your upload speed that’s, right? Is upload always going to be that much slower than download is a film? Lee is yeah, they’re not encouraging you to act in that capacity. So so usually that’s where the costs incurred. Okay, so that’s, the data calm and telecom part of the plan. Yeah. And so usually that that that again, if you when you when you look at that there’s there’s tremendous kind of confusion around around those those aspects, ok, okay? And i guess just around that section out, i mean, it wouldn’t only be the plans. And but also the hardware, right? You have to have telecom hard, we have phones. So is that is that? Is that hardware a piece of our plan also? Yeah, because we’ve seen we’ve really seen everything. We did some work with the three one one program and we saw organizations, you know, paying for lisa’s on equipment that they already owned. Because the least bill will just keep coming. You know, organisations are told to just buy a new phone system every time the lease is up. When in reality, the system is probably working fine. And so this, you know, all comes into this, you know, you know, like, what do we really need to do and where we going as an agency? How about staffing? That should be a part of our plan, whether we’re goingto be with a consultant or whether we handle this in house staffing and staff training that part of our plan? Yeah, i think so. So, so so, again, normally the hybrid solution, i think, i think, works well for organizations. They they you take it organization. Once they get past a certain number of a certain number of employees, they really do want it in house capacity, as faras on, you know, on sight presents so so so again, they they often want that person to be working for the organization that they can. They can interact with a consultant to help them bring in the kind of viewpoint of what’s going on in the field what’s happening out in the marketplace, how can we benefit? And then? And then if if you’re able to get an environment where that internal staff is able to collaborate with the consultant and you’re able to get a lot done, okay, so there’s, your hybrid and the and what about training, training, non staff? I mean, most of this, most of the users, if the reason it could be a small shop where there isn’t even a night staff, but most of the users or not tech people, what should be rethinking about around training. So a lot of times, it’s not done, and you’ll alaskan organization, have you ever done any training? And they’ll say, really, really know, you know, it’s, a line item that’s just removed, so, you know, if you don’t have the resource is there, you can go to kind of a trainer train the trainer modality, you know, if you have a lot of a lot of staff, a high account, you could go back to that kind of advocate model where those advocates are really, you know, getting to know the system, so so they’re involved in the process, their understanding, how it works, and they’re able to then spend time with their group, their team, their coworkers. You could also really use some simple tools to control your cost there if you were to do a one on one training, you know, just tape it, do a webinar, archive it, have it for new staff that air coming in how to use the organization’s database. So a lot of times you hear issues like a complicated system might be in place, but there’s a high staff turnover. So how do they keep training new staff route of they? How did they do that? And we’re talking about training just quickly. What? What are a couple of things that we should be training about? What are we training people on? Just how to again, like once once you’ve defined what those company policies are and how they’re using it. So if you were to roll out google aps, how you want to use her to be using the google aps within the organization, the way documents or shared or put in folders in this type of thing on dh while we’re talking about the users of the system, what about their own personal devices? Just and we only have about two minutes left, and i want to get to one other area in the plan so labbate well, everything about whether people can connect with their personal devices to the to the to the network, right? It goes back to the policies. So some organizations we work with there’s a strict policy where they can’t use personal devices, other organizations, you know, again, it’s a it’s it’s really made its way in the marketplace, people, especially with iphones and ipads, that it does reduce the cost of the organization. And depending again on that company culture, the type of data they’re dealing with, you know, it’s acceptable in other place is sort of like, just what are our rules as an organization? Why are we making these rules? And if we’re changing the rules, what are the repercussions there? And and then what happened? So if if someone has email on their personal device and they leave us to work in another organization, it’s just really a simple process to say that emails part of the organization and i’m not a ceo and not your sneering what’s one final area we just have about a minute left what’s, another final area that should be in our plan. We have not talked about finance and again, you might want to take a quick look at just, you know where’s, the organization headed, you know, does the finance system work now? And if we’re looking at a new financial system, what type of work are we doing? What new contracts are we going to get over the next few years to go into place and that? How should are? How should our staff be trained on using that system? Okay, that’s so finance would include accounting and all the receivables and things like that, the finance bank that goes back office and then just in thirty seconds, what about our social media policy? Our social media presence? Does that belong in the plan? Well, i mean, again, it’s, you have what you know, it would fall under kind of, i guess, you know, social communications, the communications department in social media, so so again, we’re then looking at how how is that information cause? A lot of times we’re looking at online databases we were really talking about is online databases or a website that then connex over to facebook and how is that information collected? So if you have an external consultant doing all of your online work and one platform well, your internal consultant doing all of your database work and another platform well, then you’re going to have to do extra work to connect that information because you’re dealing with the same users, we have to leave it there. Jason hutchins, thank you very much for being a good keeper. Having me, jason is the president of non-profit solutions network. You’ll find out non-profit solutions dot net. We have some messages. Then, after those tony’s take two and then scott koegler joins us to talk about the goods on google plus pages, so stay with me e-giving living, tooting, getting, thinking things, you’re listening to the talking, alternate network, things get anything. Good. 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A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. The express buy-in montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. I’m leslie goldman with the us fund for unicef, and i’m casey rotter with us one for unison. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. Durney welcome back, it’s, time for tony’s. Take two at roughly thirty two minutes after the hour, and the two is spelled out in tony’s. Take, too. We had a question in the studio. It’s, of course, it’s spelled out. My block post this week is the only true job security is working for yourself that’s pretty self explanatory, but i’m interested in your opinion of my conclusion that the only true job security’s working for yourself and you’ll find that on my blogged at m p g a d v dot com. I was at two conferences this week, the westchester county chapter of the association of fund-raising professionals hosted national philanthropy day that was up in briarcliff manor in new york and interviewed they’re about eight people interviews for upcoming shows on things like building a culture of philanthropy within and around your non-profit themed events monthly e-giving strategies. Those were a couple of those are three of the eight interviews that i did in westchester, and i was also at the next-gen charity conference duitz that was just yesterday, and we were in lower manhattan. Regina walton, a social media manager, was there, and we also took shot some video and some of my interviews. They’re included craig newmark, the founder of craigslist. You know, i talked about consistent messaging for your non-profit mark echo of eco enterprises talk about collaboration, and i also talk teo peter. Thumb, the founder of ethos water, he and i talked about perseverance in the face of rejection, and there were many more interviews from both of those conferences this week, and i’ll be playing those oncoming shows, and that is tony’s take two for friday, november eighteenth with me now is our regular tech contributor, scott koegler how you doing out there? Scott? I’m doing great, tony, how you i’m well, where you’re calling from today, you’ve been all over the country recently. I was in phoenix this week, i got home yesterday afternoon and now i am back in north carolina, okay, back home, we’re talking about the goods on google plus pages. Scott koegler is the editor of non-profit technology news, which you’ll find at n p tech news. Dot com scott, we have facebook pages. What what what’s the difference? What? Why? Why do we need google pages? Yeah, you know that’s a good question. Facebook pages certainly are a big deal. Um facebook with eight hundred million users, and i think that that’s pretty much they’ve got the market stumped, but as google plus came along, one of the things that was obviously missing was any kind of ability to put a day a page foreign entity for a corporation for a group, for non-profits none of those things were available. You actually had to actually be a person and prove that you are a person that was a little unusual, and it caused google some issues and some criticism what beginning, but not too long ago, i think a week or so ago they introduced their google plus pages, and that is, as you kind of indicated there roughly equivalent to the facebook pages or canvases or whatever component they want to call them at this point. Okay? And, uh, s so is this something that non-profits should be paying attention to? Should they be jumping in at this point? I would say it’s probably better to jump in then not because the cost of entry is pretty much xero all right, and there is an audience in google, plus one of the things that’s not there yet that i really believed will be coming along shortly is any kind of advertising and promotions. Google plus just doesn’t have advertisement in there right now. It’s very clean. It is it is set up specifically for users to connect with users and not really a commercial venture yet. All right, so well, i just wantto interrupt you. Sorry, that’s, an important distinction between facebook and facebook pages and google page is because way all know we all see on facebook pages that over on the right side there’s lots of ads and they’re targeted to you based on where you live, where you went to school, things like that. But you’re saying google plus is void of all that at the moment. Yes, google pages is probably make no doubt that google is all about advertising and money, but at the moment it’s pretty clean, okay what’s the what’s the plus one that i see on ah, google plus and how does that relate to the facebook google page is the plus one. The plus one is roughly equivalent to facebook’s like function, so when you see the plus one, you click that, and it indicates that you are a supporter of that particular comment of that person. Foreign pages of that particular page, and there’s there’s something the difference is now with plus ing, or liking or following just to bring twitter into it, okay. That what happens, what happens in group a process is what i would call a synchronous liking. In other words, if i like the tony martignetti show and i click the plus one on your google plus page, then you get the benefit of my life, you know, plus ing your page, which it was you certainly would do when we create the twenty martignetti print non-profit that’s not an if it’s okay, otherwise you’re off were out, you’re out, you don’t plus one me, i’ll be nonplussed if you don’t want it all yeah, there you go. Um, that also allows you to put me into a circle and at the same time, i could put you into the circle. So it’s, you know, it’s a mutual admiration, admiration if you’re okay now, we’ve talked aboutthe circles when when you and i first talked about google plus, but why don’t we just remind people what those circles are in google? Plus circles are categorizations in other words, i have you in my in my work circle, not in my family circle, and so you can set these things up on facebook had has just recently introduced the same kind of thing. So when you add a friend in facebook, it’ll what what group do you want to put that in? It seems like they’re they’re certainly doing that in response to the google plus circles, right? Absolutely playing catch up there. But the difference here is that with google plus, when when we like each other, it’s a it’s, a conditional like in other words, it only lasts for a long as i like you for you like me. One of the tactics with twitter was to gain twitter followers, of course, right, right, so if you if you connect with someone on twitter, the idea is that that person will then connect back to you and that what has worked pretty well. What happened next, though, if you’re using one of the strategies, is that i would say, i like you, you know, i’d add you to my twitter, i follow you, right? Follow me back and then i would just follow you leaving me, you know, leaving you still following me. So i got the benefit of basically pulling you into following. So you look better because you’ve you’ve still got me following you, but you’re not. Following me so you look like you have more followers and and that’s ah, devious strategy right there people have been using on twitter exactly, and how come you can’t do that with google pages? Google pages doesn’t just doesn’t support that if you like my google page and, uh and i then like, you know, plus one you back or add you to a circle, all right? And then you take me out of the circle, then you will disappear from my circle, okay, so it doesn’t automatically automatically, okay, i think it’s a good way of doing it, none of that shit that we see on twitter, yeah, what they’re saying is there their strategy is to make this a more balanced way for brands and non-profits brands be able to interact with people that are actually general, that are actually supportive of them? I’m not just because they’re following because they’re being followed right by the way i have in google. Plus, i have ewing, dear close friends circle, and i’m a little disappointed that i’m only i’m liking your work circle is that? What do you say? People? I hardly know work, circle or something, you’re in my dear close friend circle, i will change. I will change you immediately, and i don’t care just create that and just make me the only one in there it doesn’t matter to me i’ll stand by it. I’ll stand alone in your circle. Okay now the good part about google circles is that one never knows what circles exactly where we go have said reading one night that i was in your dear close friend circle you could be lying. Oh, hello. Oh, the connection broke down. No. Uh, no, i hear you. Fine. Good let’s. See? Okay, what we can do? Ah, we could do hangouts on google pages. Can’t wait. Yeah. Why don’t we remind let’s? Remind people with the hangout is and then and then tell us that we hang out is a can be a video conference with multiple people participating. Not everybody has to have the camera on, but in general that’s, the way that it’s promoted is that we will have our cameras on you get a little box with with the with the participants in there and it’s text as well as audio as well. A video and up until just recently, it was limited. Two ten participants. Just just a week or so ago. They raised that. I think they did it at the same time they brought out the pages. You can now have twenty people in a hangout. So that’s that’s. Pretty interesting in it. Uh, i can see where this is moving toward unlimited. Hang out, sweetie. The technology is there. The web cams are easily available. As soon as you have in-kind around tables going on live hangouts you could have seen the technology is they’re so so for a non-profit they could just have a spontaneous. They could just have a hangout. It’s redundant to say spontaneous. Hang out. They could just have a hangout, right? Just declare one and get a bunch of people who who are there. They’re friends. Teo. Teo, participate. Can you can you limit the people who comes like, could you have? Ah, impromptu boardmember board meeting, which you wouldn’t want just anybody. And can you just have certain people in your hangout or you can’t do that? You could do that. Mostly. You do that. By who? You announced the hang out, too. Okay, right. Just don’t, uh, google plus does not automatically announced the fact that you’re hanging out. You could do that, and then you can have a circle of board members, and you can announce a hangout to your circle board members, and it doesn’t have to be spontaneous. You know, you could schedule it, announce it, tell people that you’re going to have it, and then on then, when you bring it online, announce it again, just to remind them, okay, so so not necessarily spontaneous, right? You could do it in advance. Okay, so if you had a hang out with all the people in your dear close friends circle, that would, i would just be hanging out with myself. I was just like me looking in the mirror. It would be me and you, tony that’s it. Okay, dahna. Let’s, see, and we have just about a minute before a break. How do you what’s the best way to promote your your new google plus? Sorry, i keep saying that your new google page at the moment, probably at the same way that you would promote any other page or function that you have you posted in your newsletters, you send it out on facebook or on twitter and announce it the same way that you would announce anything else. It’s, just another venue at this point. Okay, all right, i’m with scott koegler he’s, the editor of non-profit technology news. We’re talking about the goods on google. Plus pages were going to take a break for some messages, and then we return. We’ll start talking with scott about some of maybe you can measure and use some of the google analytics around your new google page, so stay with us. Talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Oppcoll this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. 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That’s the dahna i’m christine cronin, president of n y charities dot orc. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. Welcome back, scott koegler and i are talking about the goods on google, plus pages got their google analytics is so rich in measurement. So is that connected at all to the google pages? Come, we evaluate your page? Yeah, it’s built in on dh it’s it’s a nice thing because pretty much any website now has has google analytics kind of baked into it, so people are already accustomed to looking at analytics and understanding how how google accumulates and reports that information. So the fact that the pages are also included in your analytics accounts, it is just it’s great and it’s a it’s, a natural kind of flow in the in addition to what google plans on doing, and i think it’s going to go farther, i think any of the components that google already produces in any of its properties is bound to find its way onto google plus, so if someone plus ones your page, then you can learn about who those people are that are doing it in the aggregate, like what their interests are is that is that kind of is that the kind of data that a non-profit could enjoy using and a good question. I’m not sure how deeply into the specifics the analytics gets, and there are privacy issues, of course. Facebook, it’s, it’s well known that you khun subscribed the facebook and the people that you like can either send messages to you automatically by way of the attributes that the things that you like, but i’m not sure whether google is going to get to the point where they’ll say, hey, tony liked you in that that you could get out of your circles, but in terms of analytics, i think it’s kind of more broad in terms of numbers and times and events and why and when rather than who? Okay, okay, would we be expecting less spam on on because of google pages or because of the because of the this automatic, unlike ing, i guess, or i’m not sure how to say it, but un connecting when when i disconnect. So is that going to you think lied to their being less spam, fewer messages that that i don’t want? I would think so. I think that google has a plan tto make this a more riel and more direct connection between brands and their supporters that’s kind of the overall mantra that i’ve repeated many times they want to make this a real connection between the people that like or support a particular brand and the brand itself, so that can be more engaged and they use the word engaged quite a bit. I’m not exactly sure what that means, but i’m sure they will tell us how they’re going to enable that, so we’re likely to see then fewer plus ones on a google page. Then we see there are then we have likes on a facebook page, but the connection is closer. Aye, that’s the plan yes, with connection should be closer again. I’m not sure how that how that will work out what the plan is to do that, that that that is where they’re going with. Okay, where would a non-profit goto to create a google page? Where’d you even get started with that? The best? The first thing to do is to create a google plus account, which means creating google plus or google profile, so you have to start with a with a personal page, and at that point you can then create a a little plus page. And that, i believe, is right on the right on your google plus account. In fact, i think it said, just close mine over on the right hand side. Yep, there it is, toward the bottom of page create a google plus page. Okay, so simply click that and off you go. Okay, so you started on your own personal google plus pages that right? And then down in the lower right you’re saying is where it says create an organization page or something like that, right? I looked at my stream, so the stream of it is my personal google plus account. And the beginning point of all this is the google needs to know that you are actually a real person and that’s why they want their profile once you validated yourself, then you’ve got the ability to create a google post page, which you could do for an entity for a company for a non-profit for a group of what okay, you represent and to create that google plus account to prove that your identity you have to have a valid email address, right? Yes, correct. Is that that’s how they know that you’re a real person? Cause they’re going to confirm exactly. Okay, got anything else you want to leave us with? About google pages? I would say jump in early and get something going. And there’s no, no downside to it. And it really. I set one up. It took me about ten minutes. Very simple to do, of course, it’s possible to get very, very complex. Look at some of the examples that are up there bmw and mercedes, coca cola. And there are literally thousands of this point, but they could be essentially full websites in and of themselves, but i would say, start out, get going and get prepared. Excellent. Thank you very much. Scott koegler my dear close friend in my dear close friend, circle on google, google plus is also just incidentally, i mean that’s the most important thing. But incidentally, he’s, the editor of non-profit technology news which you’ll find it n p tech news. Dot com and scott will have you back. Of course, next month. I think it’s only have a good one. Thank you very much. Happy thanksgiving to you too. Thank you. Next week, because of thanksgiving, there won’t be a show, but i hope you’ll be celebrating the things that you have to be thankful for, and we all have many of those and take time to do that, and i really hope you don’t go shopping on thanksgiving day. I just think that’s atrocious, that shopping will be available on december second. Oh, so we won’t have a show next week, but on december second, friday will be kristin schultz from crescendo interactive and she’s going to share. Schultz is sharing social networking best practices for planned gif ts that’s, kristen schultz from crescendo sharing social networking best practices for planned gif ts and that is based on her research and their interviews with non-profits and are contributing legal team will have something legal to talk about. That is, of course, jean takagi and emily chan from the non-profit and exempt organizations law firm in san francisco, are regular legal contributors. Keep up with what’s coming up on this show for pizza! Sign up for our insider email alerts on the facebook page you can fill out a very simple form and get the weekly alerts. If you like the show like us on facebook, you can listen to the show live or archive. You’ve been listening, live i archive is on itunes, and you’ll find itunes our page at non-profit radio dot net. Subscribe and listen on the device of your choice at the time of your preference on twitter. You can follow me, you can use the show’s hashtag, use it with impunity that hashtag is non-profit radio, the creative producer of tony martignetti non-profit radio is claire meyerhoff, our line producer. Today is janice, the owner of non-profit, the owner of talking alternative broadcasting is sam liebowitz. Our social media is by the excellent and today in the studio, regina walton of organic social media. I hope you’ll be with me on friday, december second, when i’ll be back in the studio at one p, m eastern for tony martignetti non-profit radio, always heard at talking alternative dot com. No, i don’t think you’re getting it. You’re listening to the talking alternate network. Thank you, e-giving thinking. Duitz good. Looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? 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056: The Goods on Google+ & Breaking Down Barriers – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Scott Koegler, editor of Nonprofit Technology News
Megan Galbraith, managing director at Changing Our World

Read and watch more on Tony’s blog: http://mpgadv.com

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Dahna hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host, and i hope you were with me last week when we first explained earned income that was with our legal contributors jean takagi and emily chan, they broke down what earned income is why it can be good. Why it can be bad why you need to understand it to protect your non-profit and keep it out of trouble and the second segment last week was leading the leaders motivate your board to fundraise that was pre recorded at the fund-raising day conference here in new york city in june, and we had a consultant, andy robinson and carry kruckel vice president for development and communications at w n e t t v, and they revealed how to move your board to be the best fundraisers they can be this week. Scott koegler, the editor of non-profit technology news in our regular tech contributor is back with us. We’re going to talk about the goods on google, plus he’s going to share his insights into whether google plus is different? If so, how, then what we’ve already got in the social media space to help you answer the question, should we jump in when organization pages become available? We’re going to do a live google plus hangout, which i’ll talk about very shortly, so i hope you have added scott and me to your google plus circles. Second segment breaking down the barriers megan galbraith, managing director at changing our world, has strategies to get public relations, communications and fund-raising working together, playing nicely together for greater efficiency between the shows. Sorry between the segments, of course it’s tony’s take two this week from my blogged are you asking for more when they’ve given enough scooter pies in a folksy restaurant? Let me to remind fundraisers that we need to be sensitive about asking for the next gift, and i’ll talk more about that. We’re live tweeting today. Use the hashtag non-profit radio to join the conversation on twitter and as i mentioned, we’re doing a google plus live hang out in the first segment, so go to today’s show post on my blogged at mpg a dvd dot com and you’ll see links their toe add scott koegler and me to your circles, and then you’ll see the feed, and you’ll get the information on how to join us. So it’s. After this, break the goods on google. Plus, stay with me. You’re listening to the talking alternative network. No. Durney are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. Sick. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl. Offset. Two, one, two, nine, six, four, three, five, zero two for a free consultation. That’s lawrence h bloom, too. One, two, nine, six, four, three, five zero two. We make people happy. Treyz hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com no. Welcome back to big non-profit ideas for the other ninety five percent, which is what we’re always thinking about on tony martignetti non-profit radio with me now is scott koegler he’s, the editor of non-profit technology news, which you’ll find at n p tech news. Dot com he’s, our regular tech contributor scott, how are you this afternoon? I’m doing great, tony, how are you? Terrific. Thank you, it’s. Good to have you back with us. We’re talking. We’re talking about the goods on google plus. And we’re doing a live google plus hangout, which we’ll get to shortly. Um, let’s see, google plus is a new player in this social media space. What’s what are you finding? That’s interesting there on dh. How popular is it? Well, it’s it’s been around for about two months now. Andi came out of the gate with a real quick start. I believe the last numbers i heard what you’re actually probably a couple weeks old now is that google plus garnered about twenty five million users just in the first month or so of use my lost track of what they’re up to now. But i’m sure that it’s significantly more than that dahna that, of course, pales when compared to facebook’s, depending on the numbers that you believe seven hundred fifty million or so. But, you know, for a month or two months worth of activity, it’s certainly a good showing. Yeah, no kidding. Right? Twenty to thirty million in just a few months. Well, of course they have, ah, powerhouse of advertising and people using it are people using google for other purposes. And in fact, you have to be ah, part of google, right? You have to have a google account in order to use this, right? Well, that’s not so unusual. Although people have made a big deal of it, whenever you create an account when we try to use any kind of social media you have to create on account of some kind, whether it’s, twitter, facebook, whatever you have a you know, some kind of pages says who are you? How to get in touch, that kind of thing? One of the things that is differentiating google plus from mostly from the other two twitter and facebook is that google doesn’t want youto lie. They want you to actually use your riel information. Your real name. They had a, uh, disclaimer about using aliases. In fact, they kicked off a bunch of people, prominent people that you would recognize. When they signed up with aliases rather than their true names that’s been controversial, but personally, i think it’s a great thing. Why do you prefer that? Well, there’s a couple things one is that you really become more like email and that’s kind of the basis for google. Plus, is that your google email address? Your gmail address in this case is, is your actual we now? I mean, it’s what? You used to get information back and forth so people actually know you by that by that moniker. So at the very out start, it does away with some kind of, you know, spanning or advertising and those kind of things which are pretty easy to do on on the other social media platforms where you could just create an account with whatever bogus name you want and start sending out trash to everyone. Uh, and so far i have to say, my my google plus stream is fairly clean, not much trash in there. Okay. And how active for you, how many people do you have in? Well before we haven’t even talked about what circles are but how many people you connected with what’s to be generic at this point? Yeah, i’ve got, er i think just under three hundred or so and i have to say, although i’m a proponent. Hi, i monitor and i read what’s on google. Plus, i have not been a big contributor and, in fact, that’s that’s, another kind of a measure that i saw some numbers on the other day. There was a a statistic that while google plus has whatever twenty five to thirty million users, approximately eighty five percent of those air inactive, which yeah, first blush is pretty stunning. Andi, i’m one of those eighty five percent i read a bit, i i do some hangouts, i post a few comments, but i am not anything like some of these people that you see on there that are superstars of google plus yeah, okay, and that’s actually consistent with our audience, too, because i pulled in advance of the show and asked, are you using google? Plus and fifty percent of the people said i’m interested but haven’t started. About forty one percent said i’m using it a little and only about eight percent said i’m very into it, adding lots of people into my circles. Are getting connected with lots of people that’s only eight percent. So really very consistent with what you’re saying more broadly. Back-up okay, let’s, talk a little about some of the features we have just about we have a couple minutes before break, so we have a few minutes. Some of the features in google plus circles weave mentioned it a couple times. What? What how did these circles work? What is that? Just kind of compare that to what’s out there already in terms of again twitter and facebook with facebook and twitter. When you get when you add people to your account, you start to get this stream of information and it’s basically everybody, it doesn’t really matter who but how closely associate id you are with those people or what that association is. In other words, your mother is, you know, in the same list as somebody who just found you and added you to their friendship. Yes, so there’s no way to really differentiate google jumped on that as probably one of their first major, um, additions, and they have these things called circles, which kind of makes sense they’re circles of association or friendship circles. For instance, so out of this list of people that you have, you can you can put people into different circles, and one person can be in multiple circles so princessa my brother is in my family circle and he’s also in my photography circle, and you can classify people and scott, do you get to define what the circles are? Are those air predefined by google, plus there’s a couple that come with the application just to get started, but you can make them whatever you want, as many as you want and whatever names you like, and then you can add people to them or move them on one of the nice things is that when i had you, for instance, to my circle, you got a notification that scott keiko added you to a circle, but you have no idea which one i put you in my ignore this stuff f ignore and minimus i’m in the ignore enemy circle. I had this guy, but he wants, but i want him to think that we’re connected right thing that’s the name of circling all right, we’re going to take a break right now when we come back. We’ll try to get the our hangout active where live tweeting used the hashtag non-profit radio on twitter. Stay with us e-giving dick, dick, dick tooting getting ding, ding, ding, ding. You’re listening to the talking, alternate network things get. Get in. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s, create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie gal ilsen as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. Lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m samantha cohen from the american civil liberties union. Zoho. Welcome back to the show with scott koegler we’re talking about the goods on google plus and scott, we were just talking about the circle, so that that’s an important point, i think that people know that you’ve added them, but they don’t know which circles you’re in, people that think that’s important for people to understand, right? Yeah, go ahead. So one of the things that facebook has been you know, targeted about is their lack of privacy and being able to direct your your comments to specific people. And so the circles is google’s answer to how to get around that. So you know that in facebook you post a comment and it goes out to your entire world with with google plus, when you approach the comments, you actually have the ability to select which circles you want to send that, too, and it could be all of them, or it could just be one or a few. So you have some segmentation there that you can actually see your communications. Now facebook does have something called lists, but those they seem to be a very minor part of of facebook, i don’t think many people use them they they’re not highly highly used and they’re also not easy to get to it’s. Not something that’s in your face circles are right there and presented every time you make a pose. Yeah, and circles it seems like google plus is built around circles, whereas lists sort of seemed to be like an afterthought or like an add on, i guess at facebook. Okay, so we have circles way also have hangouts. What are hangouts? What? Google’s dahna really nice job of integrating google plus with mobile platform and the there are a couple of differentiations here when you go onto the web and you bring up google plus the button you see, there is hang out, which is the video kind of a video chat and it will support up to ten people. Can video feeds in the same browser window. So right now, if if anybody joins up, we can actually have up to ten people screaming their video into the same hangout. Yes. So now, eh? So we’ve gotta hang out now. Regrettably, i can’t join your hangout because it interferes with our live streaming of the show way. So we saw you on the hangout page waiting for others to join, but we can’t join you for that reason. Yeah, interferes with technology, so and the earl for people to join the hangout is very long. I was hoping it would be something a little more recognisable, but what people should do, i guess, is add you to their google plus circles, and then they’ll then they’ll get your feet and they’ll know how to join the hangout. Is that correct? Yes, that’s what you want? You see, if you can work for me for my profile and then you’ll see the worst of my post in the last one i got up there, my hangout announcement. Okay, on the way to join scott toe, add scott to your circles is to go to my blogged m p g a d v dot com, and the post for today’s show is on the top of the block, and in that post there’s a link to to scott’s profile and that’s how you joined you, add him to your circles so if you do that during the show, you’ll be able to do what scott just said and you’ll be able to join our hangout. Which right now i think it’s just scott it’s just me at the moment. Okay, good. Lonely over there. Okay, but what’s cool about hangouts is you see small pictures of everybody in the hangout, right? But then they get bigger as people talk, right? As you know, it’s, the change of focus. So as he has one person talks, that the picture gets bigger, they become more visible. So it’s a nice implementation and couldn’t. Is this something that non-profits could use for a meeting, right? Sure anybody could use it. In fact, if you have a non-profit that you have a group of your your workers, your helpers, you, khun set up circles with just those people in it, and you can create a hangout and just invite that circle. So everything kind of works together. Oh, you can restrict who joins it. Okay, so you can even you could have a circle for trustees, which might be, you know, too far from the office to come to meetings all the time. Right? Right. Absolutely. Looks like we do have let’s. See, regina, just trying to hang out. So we have somebody in the in here with us. Okay, that’s, our social media manager, regina walton, is okay. Uh, and let’s, see, now, so the two of you can talk, right? We can talk now, it’s going to get real noisy because i, her, whatever she says, comes over the microphone over my speaker. Hey, there you go. Okay, well, maybe when i’ve got my microphone muted, so i’m only going out on one microphone. Okay, good thinking, regina, hello. Can she hear right? Well, she should be listening to the show. First of all, i imagine you can. I don’t know what kind of way. Okay, could be delays. Okay, tony, you’ve got a huddles on dh that’s on the mobile devices. What google’s done is they’ve got an application first came out and no surprise with with the android applications because that’s their platform and so android is a google platform. Is that right? Uh, the google android platform? Yes. Ok. And so when you install that and you can now installed on the apple itunes i ios devices as well. But what you get is a kind of different list of functions you get, uh, something called huddle, which is not a video chat. It’s a text chat, which is i’m not sure it’s the right answer. I mean, for most most phones that that support that kind of application also have cameras so you would think they would be able to join hangouts is well, but anyhow, they dont have that. But that’s, the difference between that and the other thing in the mobile platform is that it’s it also includes check ins. So, you know it’s kind of taken a page out of four square, right? So if i am, if i have my my phone with me and i say check in, it looks at my gps and find out where i am. Looks for a local business that’s close by because it’s business oriented and offers me the ability to check in at that business. Okay, so checking like, like similar so it’s integrated, like four square, right? Exactly like foursquare. So they have in addition to the other, um, uh, the other applications twitter and facebook, they also have four square kind of in their sights for taking function from okay, so i just got a text from regina onda. Hurricane irene apparently is interfering with her a little bit. She is listening to the show. Should be a heretic if she’s not, but she is listening. And esso and she’s still in your hangout. Scott okay, okay. Cubine let’s, try. We’ll try not communicating with her through that through the through the hang out. We’ll just leave her. Is the silent as the silent hangout member there are very laughing. Okay, there’s just got to get that robust laugh here laughing. What else is we’ve got? So do you think that google plus is more robust on the phone man than facebook is on mobile? It’s different? You know, it highlights the different functions from facebook. I, uh i like the way it’s integrated on the phone and i like what? What happens there? I’m not sure that it’s better or worse, to tell you the truth, but i’m a fan of what google plus is doing, but we should probably talk about, you know, what’s what’s coming up for google plus in terms of organisations in there kind of things, okay, yeah, organisations can’t be active in google plus right now, right? Right, right now, every member of google plus is a is a person and so for instance, i think we talked about this one of the shows before i have my and i have a google aps account, which is koegler dot net and that’s, obviously not a gmail dot com address, and so i cannot have a google plus account for k grow dot net because those were not available yet. Back-up but i really believe that that that whole thing about setting up organizations, businesses, private domains on the google maps is where the future of google classes i think they’re getting their feet in the water there, figuring out how individual people want too and are using the system and eventually they’ll open it up to businesses because, you know, you think about it googles and advertising this sets that’s what they do. So right now there is no advertising on google plus, which is kind of surprising, but you know that it’s there it’s kind of working beneath the circus so soon as they open up the functionality toe add businesses, an ad organisations and private domains, i think that’s when we’ll begin to see more than business integration or of the advertising functionality and, um, on and that’s really where they’ll start to kind of overtake what facebook does with its advertising. I’m with scott koegler he’s, our regular contributor and the editor of non-profit technology news. We’re talking about the goods on google plus, we have a live hang out on google plus going on right now, and you can join that if you’re on twitter, follow the hashtag non-profit radio and in that hashtag in a couple of my one of my recent posts, you’ll see that that there’s a link to join the hang out that we’re doing the i did, pol asai said. One of the questions i asked kat was, has your non-profit discussed whether it will have a google plus presence when that’s available and just a little over eighty, about eighty three percent of people said no. They hadn’t even talked about it in their office, and about seventeen percent said yes, they had. So i’m not sure i do. If people even know that, that might be coming. Do they know that? I don’t know how it’s, not something it’s publicized google’s not really talking about it and you say it’s coming so they’re not hinting at capabilities or functionality, but they did initially, and they still do say, do not set up company accounts in google plus infact initially, many, many companies did on google disabled. They just shot him on the same as they did with people who did it by pseudonym. Right. Exactly. Okay, should we be concerned? You think when when that capability starts that that the advertising will start to, you know, letter the letter of the platform, you know, literally the same way that it does on gmail or any other google property? I i think ghoul does a pretty good job of, um, you know, moderating that keeping it appropriate. Certainly it will present ads based on who you are and what they know about you, which is, you know, the way that google does, where the facebook does looks at what you did, what you said, what your interests are and then presented presents items that may be of interest to you. It really doesn’t help him to do anything. Different from that so and it sounds like you expect organizations teo jump on the opportunity when it does become available for for organization pages? I believe so i think that there’s the demand is it is getting pretty built up right now because with however many millions of users they’ve got, a lot of those users are actually cos or work for companies, you know, hopefully all of them work for somebody and so there’s, you know, people getting used to it, they’re getting accustomed to how it works. Go? Yeah, i think so. I think it’s going to be a a major shift right for non-profits of course, the issue would be that if they create this presence than they have to keep it up to date, we’ve talked on a couple different occasions about not getting involved in social media if you can’t keep it uninterested fresh presence. So you have to think about the time and perhaps money that you might be devoting to google plus, which is probably not going toe, certainly certainly not going to be our last social media platform. Absolutely, i think we’re still in the the kind of consolidation phases at this point where, uh, but things are changing, adding and eventually coming together. Interesting. Scott koegler is the editor of non-profit technology news, which you’ll find it n p tech news. Dot com, of course, he’s, our regular tech contributor with us once a month, scott, thank you very much. Thanks, tony, good to be with pleasure again on dh, just so that our audience understands you. People do understand the difference between google plus and facebook, so i had said earlier that people aren’t really jumped in the way, scott said. But about ninety two percent of people who you answered our poll said that they definitely do see a difference between google plus and facebook, right after this break, we’ll come back for tony’s, take two, and then it will be breaking down barriers, so stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership, customer service sales, or maybe better writing, are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes, or get your human resource is in touch with us. The website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications. That’s, the hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dafs metoo welcome back to the show. Time for tony’s take two my block this week is are you asking for more when they’ve given enough? I was in a sort of southern food restaurant, which happened to be in new jersey, and i was paying for lunch at the register, and the woman offered saying that scooter pies are on sale and that they make great snacks. Andi i said, ok, no, thank you. Um and i was signing my receipt. And then she said, and we have a sale on summer clothing, and i thought, okay, this is over the line. I just kept signing my receipt and, you know, gave it back to and said, no, thank you, but that’s where i thought this has some implication for fund-raising i thought she stepped over the line with the second offer, you know, i’ve just paid whatever, thirty five, forty dollars for lunch, i eat a lot, and i had a couple of guests on and then, you know, she’s giving, you know, i don’t mind one attempt at cross promotion. I mean, i do that myself in business, but i thought the second one was over the line and so the implication for fund-raising i think is be careful when you’re asking for that follow-up gift, you know, there are there are some people who believe that an acknowledgement. Ah, thank you letter that scent is should not be should not include a solicitation, foran additional gift of any type, and in fact, one of the comments on my block is a decent one, it says says that but then there’s another school of thought that it’s okay to ask for some types of gift, maybe it’s a gift in your ira if you’re over seventy and a half this year, well, that’s available or some other type of planned gift or maybe it’s purchase of a ticket of the gala, so you just need to be, i think, conscious of what you’re asking people to do when they’ve just done something for you and that’s the whole point of the block post again, it’s called. Are you asking for more when they’ve given enough just trying to raise your consciousness and sensitivity? My blog’s at mpg a dv dot com, and that is tony’s take two for friday, august twenty six we’re going now too, a conversation that i recorded at fund-raising day, which is a conference held annually here in new york city. It was this past june, and this one is with meghan galbraith, managing director at changing our world. We’re talking, she and i talked about breaking down barriers and here’s that recording. Welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand eleven, we’re at the marriott marquis in times square in new york city. My guest now is megan galbraith, making his managing director of interactive services changing our world. Meghan, welcome, thanks so much. Durney megan’s topic is integrating your online fund-raising uniting communications, pr and fund-raising for better results. Meghan, i suspect you see a lot of silos that you’d liketo breakdown. Yes, exactly right that’s where we came up with the idea for the workshop in our client work from the interactive perspective we’re seeing like everyone knows that there’s a ton of innovation change going on and the rate of change within the organization to be able to adapt to that with their our mind strategies is a struggle. So we’ve identified what we think is one of the primary challenges as being organization on the sense. Of marketing, wanting to do certain things with social media development, having their online fund-raising goals programs wanting to be able to talk to each other within the field, or sharing stories about those types of things your group kind of dipping in every now and again. So how do you truly look at it from an umbrella point of view and develop a strategy that satisfies all the goals within the or organization? How do you start to break down these silo walls and get people thinking ballistically about the whole good of the organization as well as their own work? From my experience, what i’ve seen is really one, starting with the leadership sonal ege building there to put some attention and some resource is towards it primarily for small organizations that have people doing ten different jobs with one person. We’ve found that we’ve recommended doing what we call a cross departmental task force, essentially focusing primarily on interactive strategies. So we’ve recommended that those core people one people who want to be doing this if it’s not there, their primary job responsibilities, looking at across the department’s who were those people that are excited by the opportunity is excited by the research in the benchmark he’s out there and putting a formal name to who they are and having them work together if they don’t have someone leading a strategy working together to try to double it up. Okay, what are some of the resource is that leadership needs to devote to this? It depends. It depends on if we’re thinking strictly everything’s online e-giving as a whole, looking at what’s been brought in over the past five years setting up your your own baseline for understanding what your return is, and then determining your resource is off of that, basically, but in terms of social media, i think everybody’s in the same boat, we’re trying to figure out what makes the most sense with human talent and then how much financial you’re going to put in there and go, i’d say over the past three years, from what i’ve seen in just from conversations with people and i think most people involved in the interactive space, the research that’s coming out now is extremely useful to help us educator clients about the need for human and financial investment, but also it’s starting to wrap some. Real analytics around these falik well things around social media, which is key. Yeah, the analytics. Megan. You know, i forgot to ask you to take your name tag off because the glass, okay, just because it creates a clam with no light, no, no creates a glare in the light so well, because everybody knows now you know, we’re alive. This is obviously library. The analytics what google analytics obviously very important to say little about what, how maybe a smaller a midsize shop could be using google analytics. Sure, google analytics is key, teo, smaller dammit and larger but with the groups that we’re talking about here, it’s it’s, a tool that one is supported by a lot of knowledge around from google from the non-profit google group, as well as being able to get trained on it if you could search it and learn about it, but from an analytic perspective, it allows you to understand who’s coming to your organization’s website what kind of content they’re engaging around, how they’re moving through your sight, how they’re exiting, how they’re coming in all those types of things, but in addition it off, it allows you to develop goals that you could men see if people are achieving those goals it’s free, which is terrific, but again, it’s an evolving tool, which i think is really key for smaller non-profits that don’t have people too, you know, they can’t always be the experts in every single tool that they have. So i have found that google non-profit group is terrific in providing resources. And training online things about the training. Is there enough online support that a smaller midsize shop could could learn to use google analytics wisely? And there’s also the google grantspace o gram, which i’m not sure if you’re familiar with that place. Still, google grants is an opportunity for non-profits teo get i think it’s not positive on the dollar value, but i think it’s about ten thousand dollars for free advertising our google advertising, google at the edwards so what it does is to it allows it’s an application process, certain organizations there’s definitely restrictions on who can get it, and you can not but it’s a terrific program and it’s part of a suite of opportunities with google on the training that you, you said is available, is that on ly online? Or is there has actually help lines that people that non-profits gold is there live help like that? My understanding of it is more informal in terms of having, you know, tutorials online, youtube type things, those types of things, but again then also depending on the size of the organization, a lot of groups outsource to people as well, but i’d say for the smaller to mid there’s there’s plenty online to get you started. Okay, including the video struck not just reading a screen exactly an interactive piece that’s shows you how to do things and there’s people again in speaking to the idea of people user generated content there’s lots of people who are creating content that isn’t put out specifically by my google, so you could look for those tutorials. And what are some of the goals you mentioned? Having goals is that is, that is specific as we want so many unique hits on this particular page or i guess dollars could be a goal, but i’m thinking, very, you know, small minded because it’s not my field, what what what are some examples of goals that you would have around this work? Well, we approach it from again from an umbrella strategies notice how quickly she agreed, small minded, my small minded suggestion, but it speaks to also sort of the mind set around, and this is something we in our workshops we talk a lot about because people go to the tactical very quickly, and we’re trying to elevate that conversation as a practice to be able to. Say ok, let’s look at this as a whole and say what? Our communication schools, what are fund-raising goals in terms of the types of goals that those could be, you would say, okay, let’s, look, at the past three years with our online giving, what of the vehicles that we used to get those donations was just email? Was it social media all the what of the various channels that got us to this point and helping the set sort of some bass lines around that now, in terms of organizations, you know what i question that i hear quite often is what’s the what’s, the return what’s the formula, what we’re going to get back and to my knowledge and if it’s out there, let me know there really is no true formula like a direct mail model, so organisations are creating it for themselves. They’re looking at their data, they’re looking at the benchmarks that are coming out from the big, you know, organizations researching these things people like service company, product software companies like convenient pantera blackbaud all those have these research benchmarks coming out you khun looking organization from this on the sub market so if your health care organization, what did the other health corps healthcare organizations performing on online and so trying to create a system for yourself and i find the smaller to midsize that’s using that sort of shared knowledge is where they can get to where they can get that that’s all they need to analyze. And of course, the small shop always has a small missile shop always has the advantage of not being so siloed they can’t afford to be, and so they khun so you can use google analytics that will be your that’ll be your own analytics, your micro, and you can compare these to compare your performance to the benchmark well, google analytics as well specific to web site traffic, so depending on the level of the organization in terms of what they’ve invested for there, considerate relationship management software are a variety of things is a variety of tools that allow you to track source asses and performance. So depending on, you know, some organizations have don’t have that they don’t have a system where their tracking, how donations air coming in online most. So i’d say there’s going to be different tools that you can pull and create a dashboard out of that that’s, all talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhancer current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile market. Their motto is, we do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com. Dahna if you have big ideas but an average budget, tune into tony martignetti non-profit radio for ideas you can use. I do. I’m dr. Robert penna, author of the non-profit outcomes toolbox. What would you like to see organisations think about? Suppose there just a year older, so because your work is breaking down walls. So what would you like to see organizations do in their first year that would help prevent walls from being built up between pr marketing? Fund-raising well, i think it i’d say from the beginning, having looking at their overall organizational goals and then having the the foresight to plan and be patient with their planning that makes that everything can be short term exact every return is not six months on and also to try things out, you know, try different ways of communicating within the organization. I think siloed activity is not reserved just for interactive work. So i thinkit’s a cultural it’s within the culture of an organization. So if it’s a brand new organization, one most likely the people that are joining it and this is a hypothetical, i would have awesome understanding of the value and the amazing opportunities that are happening with interactive technologies. So it should be at the forefront of their communications and development plans, which i think for some of the more traditional organizations where they have the more traditional developed programs it’s a challenge, but it’s also again returned. So a lot of times, if your energies, if you can prove that it’s bringing bringing some value to the organization, either through qualitative or quantitative, and show that to your leadership show to the people making decisions around your budgets, those types of things and the leadership to a new organization you mentioned earlier we were talking about more established organizations, the tone of the organization, the culture is really set by the leader, which would probably be a founder, and also, i think, you know, it’s interesting to think in terms of the evolution of the workforce, you’re goingto have people coming into the workforce, that these tools and ideas are part of their nature. It’s not something that is a new thing. It’s it’s, how they communicate and how they share content it’s, how they talk to their family and how they talk to their friends. I’m talking primarily from a novel in perspective right now, but that’s going to come into the work force if it hasn’t already, i mean, it has in many ways, so those are the future leaders of these organizations. So it will, i think, for new organizations, my assumption again, that’s an assumption would be that some of the people starting it would be of a generation that is thinking in those ways, no is there is the role of the board very significant here in tryingto again going back to the yurt seminar topic, breaking down the walls between i think, marketing, pr, communications center at what’s the board’s role here, i think the board’s role is to is to certainly show that it’s a priority or feel our communicate that there’s value to these things in their conversations again, it doesn’t have to be wait really strive to educate our clients about and help our clients with is that this doesn’t need to be a separate activity. Interactive is not a separate thing aligns with your development goals in the lines with your marketing in the lines of the organizational goals, so i’d say in terms of the board’s roll, it certainly is if they are on board in terms of understanding the value and being a champion of it in all of the activities where there’s opportunities to integrate it, then that’s key. What about dahna? The leader of a team in a mid size shop who is just not willing to play with the others who are very willing to break down these walls and collaborate, how do we bring that recalcitrant team leader into the into the fold question? Well, you speak hypothetically, i’m not asking to use any client examples by name, but you’re a consultant, you’re out a lot, you have some difficult unit leaders, department leaders to work with. How do we bring them? Go without your go outside of your organisation in terms of showing what other organizations are doing as an examples? I mean, i think that’s a really key there’s a community, you know, this isn’t just what’s happening in terms of shared information beyond an organization’s walls is is key to being able to articulate the need to have these types of strategies within your organization. So if that leader is someone who i would say, if you find that they’re resistant to developing innovative ways to reach donors, which is essentially what what we’re doing here, i would say show, show other examples and trying to get him on board there’ll be a process and that’s what you do all right? And again, i’m going to go in that third time leadership if there’s a leadership commitment, leadership could be helpful in bringing them? Absolutely, absolutely yeah, i mean, i think it all depends on what’s interesting is who owns it too? I mean, which when we talk about breaking down walls, there’s, there’s, sometimes nobody really owns these strategies. So in some ways, i would say, depending on a culture of the organization, we would help to identify who that person might be within the existing tower and say, this is something that could really lead this and help drive an idea hyre or advising that the organization may potentially need to bring somebody in if the goal is to get to a certain level with their online e-giving i’m with meghan galbraith, she is managing director of interactive services at changing our world. This is tony martignetti non-profit radio coverage of fund-raising day two thousand eleven haven’t talked too much about budgeting on maybe cost sharing because we’re thinking about interactive work in director service across across departments. What was your advice in your your seminar around around cost sharing? Definitely one of the recommendations we have is looking at potentially having identifying task force around these activities and in that in your budget planning process to identify where one where you’re spending money across double spending to saying, well, who owns it and who needs to be responsible for and where should have fall, but definitely looking for cost sharing opportunities in my previous life before consulting, i worked for an international development agency where you ran the strategic communications, and we were constantly finding ways with the program group with the development group to fund the content generation trips so everything online, this content right? You need to share it. You need thio make a compelling case, all those types of things and the technology behind it, of course, but we really worked hard at learning year after year of saying we don’t have the money to do these things we want to do so how do you do it? So you look at what you’re spending in your traditional marketing. You look at who’s going on a trip. How can you train them with certain tools like a flip cam are mobile phone at this point? How can they capture the media to be able to do the various things right to do because the content doesn’t have to be high end high production value, right? It depends, and somebody with a flip cam can do some pretty compelling video if they’re committed to the work and they’re on site somewhere exactly, and the and the active what that continent supposed to do? You know, if it’s if it’s building awareness around your cause or your of your impact, and depending on the channel that you share it with there’s lots of ways tio have to have super high and sophisticated production. There are times for that super hot, but i do think it’s in terms of cost sharing, i think it’s an area that it’s certainly sametz needs to be paid attention to, particularly in this in this area. Megan galbraith is managing director of interactive services at changing our world. This is tony martignetti non-profit radio coverage of fund-raising day two thousand eleven. Meghan, thank you very much for being against pleasure was great pleasure. That was my interview from this past june with megan galbraith dahna thanks, scott koegler for joining me today and talking about google plus and also meghan galbraith, as well as the organizer’s of fund-raising day two thousand eleven, for all their help back in june next week, an important show robert penna, author of the non-profit outcomes toolbox, discusses the wave of reliance on outcomes measurement and gives concrete steps and shares tools so that small and midsize non-profits khun stay ahead of this trend toward outcomes assessment on da on a little lighter side, we also talk about easy bake ovens and my eagle scout project. It gets used as an example of what not to do in outcomes measurement. Keep up with what’s coming up on this show. Sign up for our insider email alerts on our facebook page, of course to go to facebook dot com and then the name of the show tony martignetti non-profit radio while you’re there, click like become a fan of the show, please, we’re pressing for close to five hundred lakes. Very exciting, very pleased, thank you. You can subscribe to the show and listen any time on the device of your choice by going toe itunes and you’ll find our itunes paige at non-profit radio dot net i’m on twitter, you can follow me? If you want to comment on the show, please use our hashtag, which is non-profit radio, use it unabashedly. Use it with impunity. Be out there with that hashtag our creative producer is claire meyerhoff, the line producer of tony martignetti non-profit radio is sam liebowitz, who is also the owner of talking alternative broadcasting. Our social media is by regina walton of organic social media, the only person listening today. He was able to figure out how to do a google plus hang out that’s. Okay, besides scott that’s, her business that’s, why she works with us, i hope you’ll be with me next friday, one p m eastern for robert penna. As i said, we’ll be talking about the non-profit outcomes. Toolbox. We’re always here at talking alternative broadcasting, always found at talking alternative dot com. Geever no. E-giving you’re listening to the talking alternate network. Duitz to get you thinking. Thank you. Looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie gal ilsen as a professional matchmaker, i’ve seen it all tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com. Yes. Are you suffering from aches and pains? Has traditional medicine let you down? 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