Tony’s guests this week:
Ben Byrne, founder with CornershopCreative, and Katherine White, director of engineering at Kanopi Studios.
Also, Rachel Clemens, chief marketing officer of Mighty Citizen.
There’s more at tonymartignetti.com
Tony’s guests this week:
John Federico, principal of The New Rules
Scott Koegler, editor of Nonprofit Technology News
Read and watch more on Tony’s blog: http://mpgadv.comView Full Transcript
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Path to text: transcripts/2012/01/074_tony_martignetti_nonprofit_radio_01132012.txt
Metoo hello and welcome to the show it’s friday, january thirteenth, two thousand twelve this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Were you with me last week? If you weren’t, you missed three next-gen charity interviews abby falik is the ceo of global citizen year, and she had thoughts about innovation and leadership for social change. Charles best leads donors choose dot or ge where teachers post their classroom needs, and he and i talked about connecting donors to the causes they support. And wally collins is an author and stand up comic, and he wants you to live a regret list life after those three pre recorded interviews, it was your two thousand twelve prospect plan maria simple, our regular prospect research contributor, helped you devise a sensible and execute herbal prospect plan for the new year this week. Podcasting primer john federico principle of the new rules is going to share what podcasting is, how to do it to support the outreach of your non-profit how do you get started? With budget gear, content format distribution, going to talk about all that may be it will. Induce you to start your own internet radio show, but don’t call it tony martignetti non-profit radio no point in treating on that name it has no equity. Also your two thousand twelve prospect plan. Scott koegler is our regular tech contributor, he’s, the editor of non-profit technology news. We’re going to talk about twitter organization pages. What are they? Should you jump in? And if you should, how do you get started between the guests? Tony’s, take two on my block this week is my next-gen charity interviews part three i’ll tell you about the three video interviews that are up this week. We’re live tweeting the show and we have a guest live tweeter dan blakemore dan hello out there, he’s, a professional fundraiser in new york city. You could follow him at dan underscore blakemore and to join the conversation on twitter with us use hashtag non-profit radio dan, thanks for joining us. This show is supported by g grace corporate real estate services, and i’m very grateful for their support. Right now. We take a break when we returned john federico and podcasting primer, so stay with me. Yeah, you’re listening to the talking alternative network. Cerini are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl. Offset. Two, one, two, nine, six, four, three, five, zero two for a free consultation. That’s lawrence h bloom, too. One, two, nine, six, four, three, five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com no. Welcome back to tony martignetti non-profit radio. Always big non-profit ideas for the other ninety five percent. My guest now, john federico, is principal of the new rules. John is known in digital media circles for innovation, his expert perspective and bottom line results very importantly. Formerly the senior director of podcasting for audible, where he created and manage the company’s podcasting business unit. He’s, the host and executive producer of on digital media. A podcast about the technology, creation, distribution, consumption and monetization of digital media. And it has over twenty thousand listeners. John is also the remote producer of this very show. Very pleased to welcome him and talk about his work in the studio. John welcome. Thank you, tony. Pleasure to have you in the studio rather than remote. Yes, exactly. We’re not surrounded by hundreds of conference goers in any time. It’s. Nice that’s. Right. Thanks to quiet here. Just just sam and janice are listening in for those who are listening live and may not know what is podcasting? Well, podcasting began as as a method of distributing digital media starting originally audio in an automated fashion. And that was the difference between posting a sound file somewhere on the internet and having someone to go get it versus having it automatically show up in your computer and even sometimes automatically show up on a portable device so that you could listen to it in your car, on the train, in the subway, that sort of thing. Okay, so it was the automated distribution that sort of made podcasting what it is you mentioned. Audiobook could be video also could also be video. Yes, audio. You know, this was let’s. See, podcasting was two thousand five and so pushing around pushing around video files was not like it is today. It was pre youtube, and so audio was was kind of the thing, especially since one of the people who originated podcasting was it was an old radio show host s o it was sort of a natural thing for him to record audio. Okay, tell us that what’s that history two people actually one of the technical side, one on the well also technical but somewhat creative man by the name of david dave winer. If you know technologists might know dave, he was the creator of this technology called r s s and it was it was the used as the platform for delivering these audio files. And the other person was and i’m sorry. Jargon, dja that’s, right. He’s told me, raised right here. Actually, he’s knows he’s in charge in jail right now for our i know that. And actually, no one really knows what our stance for has that because there are lots of interpretations. Really simple syndication is the most common is the most common use of the term. And explain what our senses briefly s oh, oh, gosh. I have to think of think of ourselves as email and think of the audio or video files that come with it as attachments. Okay. That’s, that’s, the simplest that’s it that’s a good lehman’s, you know. So, um, i meant instrumental model. A method of distributing audio. Exactly. Okay, exactly. It’s it’s it’s. A method of distributing of distributing the thiss media jargon, jailed aggression, right back to the history. And the other person was adam curry. You may know adam from him from his mtv days in the big hair and all that and adam’s always been very involved in technology. And the two of them collaborated and more or less delivered the first podcast, and that’s that’s sort of how it was born. Okay, and do we know if podcasting that that term comes from the ipod? It does. It does early, early on. You know, we all know that apple protects his trade, its trademarks pretty aggressively. And so early on, people didn’t want to claim it was podcast because they were afraid that that apple would shut it down. But yes, that is definitely words from okay, what’s the value for a non-profit in podcasting. Well, let’s, put this way. Let’s take it in a different direction. I’ll answer with a question like this he takes over the show. Then i can’t help it. I would go to a break if you keep this up. I’m gonna go to a break, sees podcasting has no breaks because, you know, we create the mess. We’re taking a break. We’re going to take that right now though blakemore e, i want you to tweet this that the show’s being hijacked. Okay, go ahead. Alright. So very simply. If you’re a non-profit and i gave you some airtime, what would you do with it? Right? So the first response to me this is great, you know, i can’t say i have a have a commercial now you don’t have a commercial. I’m giving you thirty to sixty minutes of airtime that where you can, you can get your message across and you can activate your donors and your volunteers and your alumni and all those people. What would you do with it? And that’s? Really? That’s let’s. Leave it there. Ok. What would you do with it? What could you do with it? That’s? Pretty wide open that’s. Right? You can use it to tell your story. Okay? So if we’re if we’re thinking about embarking on podcast and we just have a minute before break what? What might some of the objectives be? Some of our goals. That’s? Well, that’s definitely where we would start. So you know, if you now that you have this opportunity, what will you do with it? Well, start with your goals is fund-raising a primary goal is activating your volunteer your volunteer bases that your primary goal is it reaching out tio peoples on behalf of a cause to contact their congressman? You know that it could be that sort of campaign what what is it that you’re looking to accomplish over any period of time? So let’s, just say, starting with your first six months, you know, start with those goals and then work backwards, okay, we’re going to take a break. Dan blakemore, live tweeting for us to join this conversation used the hashtag non-profit radio. Of course, john stays with us talking about podcasting primer, and i hope you do, too. E-giving didn’t think tooting, getting demanding things. You’re listening to the talking alternate network e-giving. E-giving good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Oppcoll hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed on montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt. Y at r l j media. Dot com talking alternative radio twenty four hours a day. Schnoll lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m samantha cohen from the american civil liberties union. Welcome back. We’re talking about podcasting. Primer with john. Federico. Um, is this something that small non-profits should be afraid of or can kind of smaller midsize shop get into podcasting? Oh, i mean, anyone can can produce a podcast and distributing podcast is a matter of fact. When you know, you open up your apple itunes and tune in and see all those big names and, you know, in media companies, you know what? You could be right alongside them with very little work involved. A little commitment, but but not a whole lot of work. Okay, let’s, talk a little about the commitment. What? What does it take? Well, let’s say we go back to our first point, right? Figure out your goals. So once you’ve got that all figured out now, we’ve talked about format, right? So okay, let’s, just say i’m going to make up to make something up. You and i talked on the phone last week and i made up a non-profit so i happen to like pets. So let’s say, it’s ah it’s a local rescue. Actually, i have a cocker spaniel rescue here that we got our last doc. So it’s a cocker spaniel rescue. Okay. And so this this rescue their job, of course, is to get their pets adopted. And so what’s in many ways, what’s. A good way of doing that well, let’s, create a format. Let’s say the format is too featured the backstory of each of the dogs that get brought into the shelter every time they come in and even better let’s make it video and audio. Right? I can do this right with the camera on my phone, right with my phone and we can have let’s say it’s nice to have some continuity. So maybe we’ll have the director of the non-profit or of the shelter. She’ll actually tell the story of each of the animals as as they come in the shelter. And then, of course, provide what? What? What’s the key messages there then at the end, how they can adopt this dog. What the title docks. Temperament is where they can pick the dog up, etcetera. Wonderful. And, of course, she can solicit donations. Perfect it’s short, you can probably tell a dog’s story and two to three minutes and you can do that on a regular basis or an ad. Hoc basis, right. So now there’s our format, and even better, you can take the audio file from that video and produce an audio podcast is, well, now you’ve got two ways of reaching people, right, so you have your goals. You have your format, and ultimately you have a schedule or not. It could be at hakkas, i said. So once it’s. So now let’s talk a bit about the tools to make that happen. I i just mentioned a phone. Yes, actually. Tony, what do you want? That or for g that? Yes, i have an iphone for as fundez support. May i have a three g s and tony? What do you use me? When we recorded conferences, i record into. Yes, a speaking as remote for producer. Now i’m answering questions. Are he’s questioning me as remote producer? The content gets recorded onto the phone. We have ah, remote. We have mike. So we have headsets and the mixing board. And it all goes into my three g s phone through an app called fire right now. Uh, that’s, that’s pretty elaborate set up, but really, you know, you and you’ve done this in a coffee shop, having you at the last minute. This the microphone on this phone is absolutely perfect for recording audio interviews so that you and i we’re going to sit down and have a conversation. I could hold it up to your mouth and hold it up to my mouth. Or i could she laid here on the table like this. And let it record away. And guess what, we’ve got a show it’s a matter of fact, the podcast i started producing back in two thousand five began when i and a group of my colleagues went to lunch one day, and of course, we always like to talk shop and i said, you know, this would make a great podcast. We just stuck a microphone in the middle is to be a lot of fun and two weeks later, that’s what we did, everyone came teo to my home studio and we cracked open a couple of bottles of wine and and that’s what we did. And we recorded our first podcast. So what? We started broadcasting here. We don’t have we never had wine here talking alternative. So i got screwed. Essentially i got i got talking alternative owes me two bottles of wine. I’ll take a red and a white i zinfandel and sauvignon blanc. Let me just explain to people what you want. Things you mentioned that i had done this in a coffee shop. There was there was a schedule mix up. And i had a guest here and she wasn’t gonna be available any other time so i did exactly what john just said. I took my phone and did an interview with her and then brought that audio just from the phone here to the studio, and we used it on the show. Yeah, and so so that’s just one way of saying you don’t need to spend a lot of money. In fact, if you own one of these phones, you don’t need to spend any more money, right? So record the audio on dh let’s say it’s good enough for production. You know, you don’t want to worry about taking out the gums and oz because i typically don’t i don’t do that anymore. Now you’ve got this audio file and all you had was your phone. So now now you have to have some place to put it. So to generate this thing called on rcs feed, right? Which i hate using the jargon, but so you need the best way to do that is to use block software so you would need to have a block where you could walk software. Meaning, like wordpress, like wordpress, wordpress blogger any anything that any arm? Ah, any software that produces an rcs feed will do on typically block software does that thing in this day and age, you won’t find block software that does not output a valid rcs feed. We’ve talked about non-profit, blog’s and wordpress versus blogger and other sites, so we’ve we’ve covered that. But go ahead. We want youto talkabout your broadcasting on the block. So so now, instead of distributing articles that you write, you’re distributing audio files by uploading these audio files for all intents and purposes to your block and when, when people subscribe here are ss feed they get so they get the what it called enclosures, or the audio files or video files with it. So again, think about the rcs feed is your email. Think about the enclosures, your attachments and that’s how it arrives on for people to consume. Okay, this is sounding ex, getting a little technical, trying to keep it as simple is like most people get email, but to do yeah, all those people on the shame what an attachment is, right? I’m hoping that helps. Oh, it does. So i think the explanation is simple. I mean, the actual doing of this is this something that a non-profit without experience now that they’ve produced their first audio podcast on their phone, khun do on their own absolutely absolutely it’s. In some cases, plug ins are required, and again, we’re getting a little little nerdy, but you can go get a free blogged on blogger dot com, which is a google product. You can create a block post. Tell the instruct blogger where the audio file lives. In many cases you could just uploaded to blogger, or you can put it somewhere else on the that’s a simple upload like you might upload photos, jack a similar process, similar very similar process. You find that on your hard drive clicks, you know, selected, click, upload, wait for it to get up there and then once that’s done, you publish it so it’s it’s not that difficult, not as difficult as people think and actually, tony. Okay, getting backto. I set, i help you set up your podcast, right? And, you know, once i showed it to you, what was your answer? Well, that was easy we can do this weekend is all right. And i would. And as you’ve said before, you know you’re you know, the tools of your trade, but you’re not exactly, you know, a technologist. So nothing. Nothing? Incredibly. Yeah. The only thing i boast about is that i i’m not afraid of the technology, so you don’t want people to be fearful of it, and i don’t understand it anywhere near the level you do, but i’m not afraid of it. I actually kind of enjoyed working with it, but i need some hand holding. Yes. Okay, so so but it’s all it’s, all manageable. Andi understandable. Um, so we could do and you mention the phone. I mean, someone could do audio well as video, right? The video doesn’t have to be high end video to be interesting and compelling until the tell the story of the back story of the dog’s life. Right. Exactly. I mean, it could be, you know, these phones that we have here produce very high quality video, but you don’t necessarily need that, you know. Ah, simple, actually. The three gs produces vj video that’s that’s. Perfectly suitable. Okay. And there’s produces a little better, right? Yeah, this does full hd, but that’s, you know, he’s. Not going to boast, but all remind people in case you need to say the first time he has the four of us, but okay, so i just wanted people think of it doesn’t have to be to recognize that there’s got to be spotlights and and full production value. This could be just very heartfelt and and simply produced absolutely and especially, i would think using our using our cocker spaniel rescue was an example, you know? I mean, what are the most? What are the most shared videos on the internet? Well, typically cats and pets, right? So, you know, a cute animal with a sad story that needs a home? You know what? It doesn’t have to be hollywood, right? It’s enough just it’ll probably get the job done. I’m talking to john, federico and he’s, principal of the new rules, which you’ll find at new rules dot com we’re talking about podcasting primer, hoping to encourage non-profits teo think about podcasting is a way of supporting while their other social media work um, let’s just talk a little about maybe doing this remotely. So if you’re not just going to in terms of maybe budget and gear, if you’re not going to do it just in your premises. But you want to do something remote, maybe at an event, andi want to have a little little set up at a at a gala, perhaps to do some interviews of donors and and board members what might be involved with doing something remote versus in your own office? Well, the tools i just described would work remotely, right? But some of that then comes down to a little sizzle. Little little possess a little bit about presenting this media opportunity. Two people attending your gala as a big deal, right? So i would say that it’s nice. If if i were you, i would i would set up a tripod. I would it wouldn’t hurt to get a mic flag, right, mike? Fuck is that thing that news reporters have on their on their microphones so that it has the name of their of usually of the television station, right? And i might have some lights right on, and obviously, i would have a cat someone operate the camera so that you yourself can focus on the real reason why you’re there, which is to possibly interview the people who are attending your gala. Maybe it’s your donor’s, maybe it’s it’s volunteers, whoever it might be. Okay, but the tools of the trade don’t don’t differ very much, you know you have when you struck it into, like noisy environments like we experience unconference is you need a certain kind of microphone. Some microphones work better than others. Right? Um but but for the most part, you can. You can you can use your phone, right? Okay. I i wanted to go just to the next level for people that might short be curious about that. But you made the point in the beginning and the end, the phone is still adequate. Yeah, as long as you have ah, fairly quiet place too to record the phone still works in a remote yes, you know, one thing to point out one day i will point out is that there is a balance between quality and in content, quality of the recording and the quality of the content. I have listened to some podcast that i wanted to listen to, really, i generally wanted to listen to, and i finally had to delete them and get rid of them because the audio quality was so bad that it was just it was just it was grating on my nerves, and i couldn’t do it, so it doesn’t have to be perfect. But, you know, you don’t necessary don’t want something that has, you know, audio rah pouts and skips and weirdness in the audio and all of that. So, you know, just strike that balance, but again, it doesn’t have to be hollywood quality. We have a question from at wild woman fund-raising zoho i know is measuring treyz she’s been a guest here, she’s she wants to ask what you’d recommend for people who don’t use an iphone. Well, more importantly, i okay, well, i guess i’ll look he’s always perverted there’s contorting the questions thiss guy doesn’t answer a straight question like he’s under cross examination or something. Well, let me answer this question instead. Well, alright, mazarene don’t worry, i’m gonna hold him two feet to the fire. I live that i’m getting back my job aren’t my show is panel style, so i have four to six people in any time, so you’re not there now raining joint anymore, you know? I know, i know. Okay, so good. So ok. The flipside, of course, is any smartphone, so an android or windows phone would also work, but the real so i guess the real question is if you don’t have a smart phone, if you have an android phone, other applications for it windows phone same. If you have say, a feature phoned like a regular flip phone, you actually there are there are services available where you khun dial in and record using. You can record audio using that phone using nothing but the telephone line. The quality’s not so good. Thiss block talk radio is that an example? That’s one example. That’s there’s, another one called talks you talk shoe talk. Shoo. Shh. Okay, on da and they’re all you know, they’re ok. They’re telephone quality, but you’re it was a matter fact. I don’t know which service it was, but the show i just described that i wanted to listen to, it was recorded on one of those services and it’s not it’s, not a dig on the services themselves. It’s the fact that you’re dealing with telephones, right, your link with telephone quality audio and in many cases, you’re dealing with voice over ip, like, you know, telephone calls that occur over the internet, and so things drop out and stuff and that’s just, you know, part of the technology, okay? But we want to try to stay away from the lower quality is you’re saying there is that balance there’s a balance there’s definitely a bounce labbate, you know, and and sometimes if you’re if what you’re saying and what you’re presenting is just so compelling many times, people will ignore it. True enough, but it yes, it’s too much trouble to listen to. All right, mazarene i think we got that. Way. Got a satisfactory answer out of him. Let’s, talk about some distribution. You talk about rs s doing that doing the distribution through your blogged but there’s places like youtube. If you’re doing video or itunes let’s, talk a little about some other distribution channels in just a couple minutes. We have left. Sure. So the simple answer i should say that the simple thing to focus on right now is ours. Many people in in, you know, the business of podcasting upset our recess is dead. And in some respects, it is in term, in the meaning that it’s not put in front of the consumer anymore. And it shouldn’t be right. It should just happen in the background. No one should know what our senses it’s just work. So but if you would like to appear in places like the itunes podcast directory or even the zune marketplace, right, which is for windows, phones and other things that zoon has expelled. Z. You any okay? Zune used to be a device that microsoft produced. They no longer do. But the marketplace is still there. Um, the only way to get in those directories isto have a valid rcs feed so that’s very important that’s and that’s for audio and video. Just as importantly, if you’re if you’re distributing video, don’t just rely on youtube. If you want to get on devices like the like raku, raku set top boxes and get one of their, they have up channels there where you can create your own channel on roku box, you have to do it using s s, but distribution is is obviously critical, and our sex is the best way to get yourself found and distributed. Okay, i have ah, some some results from our pre show listener survey, and while i’m going through these, i’m going to ask you to think about the question also from at wild woman fund recommend a particular flip? Would you recommend a flip camera over talk shoe? And while you’re thinking about that, how many people in the audience listen to audio podcast about seventy percent and the other, you know that there do not? Do you put recording gear into the hands of those who serve your populations so they can show off the work that they do on ly ten percent doing it with video gear and the rest are not putting here putting stuff into their into the hands of volunteers and employees actually doing the work of the non-profit and who’s active in youtube, only about twenty percent then it’s split between forty percent that don’t have a youtube channel it all and the remaining forty percent who have won but are not keeping it current so well, disappointing in terms of the especially the last one. The distribution on and also let’s get mohr podcasting into the hands of people who are doing the work as there as they’re meeting your constituents doing your good work let’s have them documenting it and sharing it. Absolutely. How about mazarene question? Would you recommend a flip camera over talks? You so that’s that’s essentially what i recommend talk she was ah, is a live broadcast thing with the telephone. A flip cam? Absolutely. The audio. The audio quality and video quality on those devices are excellent and there’s there’s absolutely nothing wrong with him. I happen to be a fan of the kodak zia models or any of the any of the c i x models. Whatever they are there’s a new one that just came out. And they’re great, and they allow, even for a microphone, have a microphone, jack so you can record video and still get very good audio using an external microphone. I can vouch for those because we use those on our remote. And john federico is the producer of this show, he’s, also more importantly, principal of the new rules, which you will find at new rules. Dot com. We have to leave it there. John federico, thanks very much for coming to studio. Thanks for having me telling great pleasure. We’ll take a break when we come back. A very abbreviated tony’s take to stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Yeah. Welcome back to big eyed big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. Scott koegler are you out there? I’m here tell me, it’s, good to talk to you, scott koegler is our regular tech contributor, he’s, the editor of non-profit technology news, and we’re talking today about twitter organization pages. Yes, we are okay, what’s, what’s new over in twitter well, organizational pages, now that you ask, yes, there’s something that people have have been kind of asking for ever since facebook allowed youto put up a business page or some kind of page about your organization, and and especially since google now has a similar kind of pages where you can actually not just be a person who could be a business or organization non-profit and talk about the entity rather than the person. So the the idea, wass and guess has come to fruition that twitter instead of having a personal information page, which, of course we want seen now has the ability to make an organizational page and so that’s come, you know, come to life that’s there are these essentially the same as the personal page it’s just allowed. Now for organizations or is it a different format? It’s slightly different, i’ve looked at a few of them and for the life of me, um, it’s tough to tell the difference in the format overall because if you have, if somebody has put together a highly customized personal page, if we’d taken the time to do that, it’s pretty obvious that they could have also done a customized business page. So personally, i’m not really enthused about it, but okay, you’re not so enthused, i’m not okay tell tell us why. Well, for a couple of weeks but let’s talk about what it does for ok, give me that kind of thing, why it’s there and what it’s for? And then i’ll tell you why i don’t think everybody’s taking over the show today, you may as well is also good that’s a total hijack. Damn blakemore, i want this documented on twitter. So twitter is you know that twitter pages, they’re easy to set up you khun, you go in there and you can identify non-profit you could put your message up there. I think the most important part of it aside from just co-branding put in here. Their logo on some links along the left hand side that allow people that visit that page to go where you want them to go is that you can also take tweets or postings and make them sticking you khun have them stay there at the top of the page, visible first for essentially as long as you like. Of course, if you follow a twitter stream on your own on your own page, you know that twitter messages come and go pretty quickly, depending on you’re following, right? So you can pick one one tweet tb stickies that how does i believe that there are some number of tweets? I don’t know exactly what the number is, but it’s more than one and probably less than a hundred, but you can say these messages, but i want people to see when they come to the page. Okay, so if you feel you’ve been particularly insightful or descriptive of your organizations, work in one or maybe a couple of hundred forty character posts, then those are the ones you can choose to be sticky is is that it? Yes, and i believe that it’s available for any tweet, not just your own ok, you have a somebody who tweeted cubine service is great and i love you guys. You really do wonderful things in the world. You khun you know, make that sticky and let the rest of the world see it without having that have passed by, you know, out of recognition in about five minutes. Okay? Do you know if the’s organization pages allow multiple administrators? They do? Actually, how does that work? Um, well, pretty well, um, you know, there’s there’s, lots of tools around that external twitter that allow you to do that. So i don’t really count that as a new future, maybe move built into twitter but, uh, things like, i think, sees mick and tweet deck and there’s, another one called market new suite, and those allowed groups of people to manage put it postings, streams, that kind of thing, okay, from very high end applications that are for large corporations that, you know more than just allow you to post, uh, multiple people post they actually do cem statistical analysis and they say what tweets has been recognized, what’s been retweeted all those kind of things, and so so yes, um, multiple people posting to a twitter stream is something that really has been done for a while, okay? Let’s talk just ah, briefly, i think about the analytics of this. I mean, there are ways of a cz you just mentioned finding out what’s gotten the most play or what the most retweets in the and to use their to use their language and seeing what’s basically what’s most popular, right, right, right and echoes a couple of measurements of that one is how many retweets did a particular comment get? Of course that you know, that’s when something goes viral, real popular and, you know, the first person tweeted it and there was five people tweeted it to their friends and then on from there, and it takes off so there are tools, and i wish i could tell you which which ones they were, but i’m just not that well versed on on which tools are around to do that. But i can tell you that, uh, there are many of them, certainly more than a dozen some of them do very, very deep analytics in a group setting. I don’t how much you want to talk about this? Portion of the group setting where you have multiple people managing a twitter stream, it becomes important which of those people are active in which are not which of those people are contributing tweets that get tweeted and recognized, commented on and which are not oh, excellent. All right, so you can cross analyzed across you can analyze across different contributors within your organization exactly, and that becomes really important. I mean, if you want to incentivize the people that are managing that forty becomes real important if you just want to weed out the staff, you know, same thing you want to know who’s the champ, right? Excellent. Scott, since we’re in the middle of this deeply, why don’t you tell us what your twitter ideas uh, my my twitter ideas real simple with scott koegler c o t t k o g l e r and be happy to have any more followers, although i have to say is i kind of alluded to i don’t really follow twitter all that much, you know? Well, okay, well, now, that’s not to say it’s irrelevant to everyone, but it it has become less relevant to me. Ok? And so why is that? Oh, so wait well before instead of asking that, what is it that twitter generally is not, uh, something that you spend a lot of time with? Or you meant earlier that the twitter organization pages are not really thrilling you? Well, let’s talk about twitter organization pages topic, you know my personal likes and dislikes you probably relevant, but, um it’s faras the twitter organization page here’s the first thing how many times do you go to to some organizations? Twitter paige? Yeah, probably rare, right? I mean, maybe one looking at their own stream on dure, often not doing it on twitter dot com, right? So the first time you did, maybe when you got, you know, when you saw them join your your twitter fan club and he went over there and wondered who this organization wass took a look at it, but but frankly, that’s, probably the last time, and so my recommendation is you spend whatever, whatever reasonable, half an hour or an hour, ok, get up your twitter organization page and i just forget about it because, you know, i don’t think there’s going to be much traffic and that’s very different from certainly from facebook where, uh, that paige is, will you get interaction that’s where people find out about you that’s where, on your content lives and uh and, you know, i think that, uh, we’re gonna find pretty much the same thing and google plus, now that they have a couple of pages organization pages, although i think google plus probably has more attraction to a to its organization pages, then put a will, you know the difference with twitter being that people are largely managing on following it off on different applications like hoot suite or tweetdeck, right? Right, exactly so so it’s just it’s a different breed of social media property where people just are not going back and not so apt to see the teo look for that page eso you don’t, you don’t find so many features that it makes it attractive to go to someone’s to an organisation twitter page. Exactly. I don’t even see how you really are going to invite people to your page. All right? Eso while at wild woman fund, is asking on twitter, how do you find a non-profits twitter page is through a hashtag or what? How? Was that done? I, uh you can always check the non-profits page twitter page, so if you click on the name of the non-profit it will take you to that page and what’s happened is that my fault user page that was there before has been replaced by the organization page, okay, but unless that’s advertised on the organization’s website, which actually is probably a much more populous place and much more active place in a better place to put them that you want people to find out about, uh dahna twitter page, there really is going to be still left let’s reason to even go look, yeah, ok, well, i think it’s valuable that you say, you know, it’s something to spend a little bit of time on, but don’t don’t go crazy like you would, you know, maybe designing ah facebook landing page is not like that exactly, i would say don’t ignore it, you know, put a little bit of time into it and and use it for whatever it’s worth. But i do have a couple of things that came up in a study that i read about dahna about they were talking particularly aboutthe twitter. Pages. But i think this is really good in general, ok, and scott, we just we just have a minute before a break, so just summarize a little bit and then we’ll come back. We’ll have more time, ok study that was done by a simple usability, and they essentially studied twenty or so brand pages on twitter, and they also have expertise in landing page designs. So we’ll go through some of these when we get back. And, frankly, the things you probably ought to already know what they were thinking about, particularly if you can’t spend minimal time designing your page. Okay, we’ll come back with those. This is tony martignetti non-profit radio with scott koegler talking about twitter organization pages. Stay with us, talking alternative radio, twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community dahna. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. I’m christine cronin, president of n y charities dot orc. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent zoho in-kind welcome back to the show we have ah contribution from at wild woman fund talking about measuring twitter results and she’s recommending the girl short inner sight. Nine that’s the number nine dot tc and there’s a way that you then you shortened earl and add a plus sign at the end of your short linc, and it’ll it’ll give you stats. So that site again is nine dot tc, and that, of course, comes from our own live tweeting, which dan blakemore is doing for us today and you, khun, during the conversation using the hashtag non-profit radio, scotty kegs you, uh you had a little more for us, right? I’d like to go into some of the findings that the simple usability analysis company and again, these things are pretty straightforward things that you probably know already, but, uh, just go through him. So what they’re saying is that that what they looked at, where people’s reactions to these landing pages in particular, they were looking at twitter pages, but i would say it really is valid for google plus pages and also for facebook pages first one is, uh, they’ll make it to corporate, you know, if it has that kind of a corporate feel um, you know, people are going goingto look elsewhere, they’re going to think those too much about sales going be branding and, uh, so you want it to be kind of late, maybe lively, more personal, no, and they recommended you do use contests and promotions, you know, we use that in an email marketing a lot to put a contest or a promotion, and and it gets people more involved, it makes them want to come back if nothing else, it there’s a new contest to see if they won on the biggest losers that they that they call on sights and brand pages that look like they’re really just telling you what to do. In other words, they’re selling something to and we want to keep away from that so there’s a delicate balance between not looking to corporate but offering prizes in promotions but at the same time not being sales for non-profits that comes across those don’t don’t ask for contributions every single time. I’m sure most of you already know that mantra pretty well, no, but always worth repeating where khun listeners get this surveys is available. For free let’s. See, i found it on reed. Right. Web. Um, read rite web dot com it’s? Uh, yep. Lead right. Web dot com. And if you search for, uh, twitter, just do a search on site twitter brand pages you come up with, uh, that was probably a couple of hours, but i know that for sure. Okay? And what was the organization that did that one again? It’s called simple usability. Simple usability. Excellent. Okay, we have just a minute or so left. Scott, anything you want to leave us with about twitter organization pages? You know, just once again, go ahead and take advantage of it. It’s free it’s not going to hurt you. I’m not sure it’s going to be much good, but, you know, go ahead and don’t ignore it. Make sure that you have some kind of presence out there. Certainly, when you, when you have the opportunity to include a link to that page, just as you would madeline to twitter stream adeline to that page it’s one more set of exposures that may be good. Kayman so, you know beyond that it’s standard things you know make it make it useful. Make it easy for you to digest. Easy to understand, not too busy, all those kind of design issues always want to think about scott koegler is our regular tech contributor and the editor of non-profit technology news, which you’ll find at n p tech news. Dot com scott, thank you very much. Good to have you again. Thanks, tony. My pleasure, it’s time now for tony’s take to which i, which i neglected tio do you earlier because i got so excited about twitter organization pages that i was more excited about them than scott was my block this week is my nextgencharity interviews part three, and i just want o explain what those with the three interviews in that part three were, and by the way, they were all recorded with the help of john federico, my guest earlier, because he was on that remote with me producing that rachel chung is the founder of catch a fire dot or ge, and she has ideas about making volunteering meaningful, trying to get highly skilled, busy people who want to help non-profits connected with those non-profits and she’s got some idea about some ideas about making that experience important. There are branding and other business lessons applicable charities and some of those come from the founder of the very consistent brand echo enterprises i interviewed the founder and ceo mark echo, neil strauss has non-profit tips from the art of seduction and attraction learned when he was on assignment for rolling stone to go undercover in a secret society of pickup artists. This is all true. I’m not making this up. I wish i wish i had this kind of imagination, it’s all true. One of his lessons is don’t open with your clothes. So, guys, if you want to pick up more women women, if you want to pick up more men charities, if you want to raise more money, listen to that interview again. That’s neil strauss interview and his book is called the game, and those three videos air on my blogged at m p g a d v dot com this week’s post, which is called my next-gen charity interviews part three, and that is tony’s take two for friday, january thirteenth, the second show of this year. I want to thank my guests, john federico, you’ll find him on twitter at gadget boy and scott koegler of course, my very deep thanks to dan blakemore on twitter, he’s at dan underscore blakemore, thanks stand for doing the live tweeting today is a real pleasure having you knowing you were out there. Thanks for your help today and thanks also to at wild woman fund for all the questions you had today next week, revel in real estate. Chase magnuson of george washington university and alan thomas from the american college have small and midsize non-profits in mind as they describe how to identify prospects for real estate gif ts how to cultivate, solicit and negotiate those gif ts what is the due diligence that is required to keep your charity safe from a bad real estate gift? Also board oversight basics our regular legal contributor, jean takagi, from the non-profit and exempt organizations law firm in san francisco, is going to define oversight and explain how it should be executed. To keep again, protect your charity and also your board members and that’ll be the first part of ah tu parte conversation, which will continue in february. Keep up with what’s coming up on this damn show! Sign up for our insider email alerts on the facebook page if you like the show like the page for pete’s sake what’s keeping you away, you can listen to the show live or archive it’s been live toe listen archive goto itunes, where you can subscribe and listen any time on the device of your choice and our itunes pages that non-profit radio dot net on twitter, you can follow me just using my name and the show’s hashtag is non-profit radio used that often use it wildly. The show is sponsored by g grace and company. If you’re worried about the rising costs of rents for your organization or need to capitalize on real estate, you’re non-profit owns g grayson company provides you, and you’re bored with analysis, so real estate decisions are made with transparency and thoroughness. George grace has been advising non-profits on their real estate decisions for over twenty five years. You will find them at g grace dot com or eight eight eight seven four seven two two three, seven. Our creative producer is claire meyerhoff, our line producer today is janice taylor, the owner of talking alternative broadcasting is sam liebowitz. The show’s social media is by regina walton of organic social media and our remote producer for the show is john federico of the new rules. Very glad that he could be on with me today. This is tony martignetti non-profit radio, always big non-profit ideas for the other ninety five percent. I hope you’ll be with me. Next friday, one to two p, m eastern here at talking alternative dot com. Durney i didn’t think that shooting getting ding, ding, ding ding. You’re listening to the talking alternate network to get you thinking. Take it. Cubine looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie gal ilsen as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com. Hi, i’m julie, hi, i’m julia, what are you wearing? Welcome to jay and jay. Secrets of style and beauty. We know there’s, beauty and style, and all you do, whether it’s a job interview, first date or wedding, we also know that not everyone understands what works best for him or her. We’re here to help. Think of us as your personal beauty style and grooming guru’s, as industry experts will give you the best information for men and women on howto look phenomenal. Tune in tuesdays at eight pm tto. Learn how to look your best. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over in tow, no more it’s time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s, provocative talk for the realist and the skeptic who want to know what’s, really going on. What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com every tower is a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven it will make you smarter. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Talking. Bonem
Tony’s guests this week:
Scott Koegler, editor of Nonprofit Technology News
Megan Galbraith, managing director at Changing Our World
Read and watch more on Tony’s blog: http://mpgadv.comView Full Transcript
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Dahna hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host, and i hope you were with me last week when we first explained earned income that was with our legal contributors jean takagi and emily chan, they broke down what earned income is why it can be good. Why it can be bad why you need to understand it to protect your non-profit and keep it out of trouble and the second segment last week was leading the leaders motivate your board to fundraise that was pre recorded at the fund-raising day conference here in new york city in june, and we had a consultant, andy robinson and carry kruckel vice president for development and communications at w n e t t v, and they revealed how to move your board to be the best fundraisers they can be this week. Scott koegler, the editor of non-profit technology news in our regular tech contributor is back with us. We’re going to talk about the goods on google, plus he’s going to share his insights into whether google plus is different? If so, how, then what we’ve already got in the social media space to help you answer the question, should we jump in when organization pages become available? We’re going to do a live google plus hangout, which i’ll talk about very shortly, so i hope you have added scott and me to your google plus circles. Second segment breaking down the barriers megan galbraith, managing director at changing our world, has strategies to get public relations, communications and fund-raising working together, playing nicely together for greater efficiency between the shows. Sorry between the segments, of course it’s tony’s take two this week from my blogged are you asking for more when they’ve given enough scooter pies in a folksy restaurant? Let me to remind fundraisers that we need to be sensitive about asking for the next gift, and i’ll talk more about that. We’re live tweeting today. Use the hashtag non-profit radio to join the conversation on twitter and as i mentioned, we’re doing a google plus live hang out in the first segment, so go to today’s show post on my blogged at mpg a dvd dot com and you’ll see links their toe add scott koegler and me to your circles, and then you’ll see the feed, and you’ll get the information on how to join us. So it’s. After this, break the goods on google. Plus, stay with me. You’re listening to the talking alternative network. No. Durney are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. Sick. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl. Offset. Two, one, two, nine, six, four, three, five, zero two for a free consultation. That’s lawrence h bloom, too. One, two, nine, six, four, three, five zero two. We make people happy. Treyz hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com no. Welcome back to big non-profit ideas for the other ninety five percent, which is what we’re always thinking about on tony martignetti non-profit radio with me now is scott koegler he’s, the editor of non-profit technology news, which you’ll find at n p tech news. Dot com he’s, our regular tech contributor scott, how are you this afternoon? I’m doing great, tony, how are you? Terrific. Thank you, it’s. Good to have you back with us. We’re talking. We’re talking about the goods on google plus. And we’re doing a live google plus hangout, which we’ll get to shortly. Um, let’s see, google plus is a new player in this social media space. What’s what are you finding? That’s interesting there on dh. How popular is it? Well, it’s it’s been around for about two months now. Andi came out of the gate with a real quick start. I believe the last numbers i heard what you’re actually probably a couple weeks old now is that google plus garnered about twenty five million users just in the first month or so of use my lost track of what they’re up to now. But i’m sure that it’s significantly more than that dahna that, of course, pales when compared to facebook’s, depending on the numbers that you believe seven hundred fifty million or so. But, you know, for a month or two months worth of activity, it’s certainly a good showing. Yeah, no kidding. Right? Twenty to thirty million in just a few months. Well, of course they have, ah, powerhouse of advertising and people using it are people using google for other purposes. And in fact, you have to be ah, part of google, right? You have to have a google account in order to use this, right? Well, that’s not so unusual. Although people have made a big deal of it, whenever you create an account when we try to use any kind of social media you have to create on account of some kind, whether it’s, twitter, facebook, whatever you have a you know, some kind of pages says who are you? How to get in touch, that kind of thing? One of the things that is differentiating google plus from mostly from the other two twitter and facebook is that google doesn’t want youto lie. They want you to actually use your riel information. Your real name. They had a, uh, disclaimer about using aliases. In fact, they kicked off a bunch of people, prominent people that you would recognize. When they signed up with aliases rather than their true names that’s been controversial, but personally, i think it’s a great thing. Why do you prefer that? Well, there’s a couple things one is that you really become more like email and that’s kind of the basis for google. Plus, is that your google email address? Your gmail address in this case is, is your actual we now? I mean, it’s what? You used to get information back and forth so people actually know you by that by that moniker. So at the very out start, it does away with some kind of, you know, spanning or advertising and those kind of things which are pretty easy to do on on the other social media platforms where you could just create an account with whatever bogus name you want and start sending out trash to everyone. Uh, and so far i have to say, my my google plus stream is fairly clean, not much trash in there. Okay. And how active for you, how many people do you have in? Well before we haven’t even talked about what circles are but how many people you connected with what’s to be generic at this point? Yeah, i’ve got, er i think just under three hundred or so and i have to say, although i’m a proponent. Hi, i monitor and i read what’s on google. Plus, i have not been a big contributor and, in fact, that’s that’s, another kind of a measure that i saw some numbers on the other day. There was a a statistic that while google plus has whatever twenty five to thirty million users, approximately eighty five percent of those air inactive, which yeah, first blush is pretty stunning. Andi, i’m one of those eighty five percent i read a bit, i i do some hangouts, i post a few comments, but i am not anything like some of these people that you see on there that are superstars of google plus yeah, okay, and that’s actually consistent with our audience, too, because i pulled in advance of the show and asked, are you using google? Plus and fifty percent of the people said i’m interested but haven’t started. About forty one percent said i’m using it a little and only about eight percent said i’m very into it, adding lots of people into my circles. Are getting connected with lots of people that’s only eight percent. So really very consistent with what you’re saying more broadly. Back-up okay, let’s, talk a little about some of the features we have just about we have a couple minutes before break, so we have a few minutes. Some of the features in google plus circles weave mentioned it a couple times. What? What how did these circles work? What is that? Just kind of compare that to what’s out there already in terms of again twitter and facebook with facebook and twitter. When you get when you add people to your account, you start to get this stream of information and it’s basically everybody, it doesn’t really matter who but how closely associate id you are with those people or what that association is. In other words, your mother is, you know, in the same list as somebody who just found you and added you to their friendship. Yes, so there’s no way to really differentiate google jumped on that as probably one of their first major, um, additions, and they have these things called circles, which kind of makes sense they’re circles of association or friendship circles. For instance, so out of this list of people that you have, you can you can put people into different circles, and one person can be in multiple circles so princessa my brother is in my family circle and he’s also in my photography circle, and you can classify people and scott, do you get to define what the circles are? Are those air predefined by google, plus there’s a couple that come with the application just to get started, but you can make them whatever you want, as many as you want and whatever names you like, and then you can add people to them or move them on one of the nice things is that when i had you, for instance, to my circle, you got a notification that scott keiko added you to a circle, but you have no idea which one i put you in my ignore this stuff f ignore and minimus i’m in the ignore enemy circle. I had this guy, but he wants, but i want him to think that we’re connected right thing that’s the name of circling all right, we’re going to take a break right now when we come back. We’ll try to get the our hangout active where live tweeting used the hashtag non-profit radio on twitter. Stay with us e-giving dick, dick, dick tooting getting ding, ding, ding, ding. You’re listening to the talking, alternate network things get. Get in. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s, create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie gal ilsen as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. Lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m samantha cohen from the american civil liberties union. Zoho. Welcome back to the show with scott koegler we’re talking about the goods on google plus and scott, we were just talking about the circle, so that that’s an important point, i think that people know that you’ve added them, but they don’t know which circles you’re in, people that think that’s important for people to understand, right? Yeah, go ahead. So one of the things that facebook has been you know, targeted about is their lack of privacy and being able to direct your your comments to specific people. And so the circles is google’s answer to how to get around that. So you know that in facebook you post a comment and it goes out to your entire world with with google plus, when you approach the comments, you actually have the ability to select which circles you want to send that, too, and it could be all of them, or it could just be one or a few. So you have some segmentation there that you can actually see your communications. Now facebook does have something called lists, but those they seem to be a very minor part of of facebook, i don’t think many people use them they they’re not highly highly used and they’re also not easy to get to it’s. Not something that’s in your face circles are right there and presented every time you make a pose. Yeah, and circles it seems like google plus is built around circles, whereas lists sort of seemed to be like an afterthought or like an add on, i guess at facebook. Okay, so we have circles way also have hangouts. What are hangouts? What? Google’s dahna really nice job of integrating google plus with mobile platform and the there are a couple of differentiations here when you go onto the web and you bring up google plus the button you see, there is hang out, which is the video kind of a video chat and it will support up to ten people. Can video feeds in the same browser window. So right now, if if anybody joins up, we can actually have up to ten people screaming their video into the same hangout. Yes. So now, eh? So we’ve gotta hang out now. Regrettably, i can’t join your hangout because it interferes with our live streaming of the show way. So we saw you on the hangout page waiting for others to join, but we can’t join you for that reason. Yeah, interferes with technology, so and the earl for people to join the hangout is very long. I was hoping it would be something a little more recognisable, but what people should do, i guess, is add you to their google plus circles, and then they’ll then they’ll get your feet and they’ll know how to join the hangout. Is that correct? Yes, that’s what you want? You see, if you can work for me for my profile and then you’ll see the worst of my post in the last one i got up there, my hangout announcement. Okay, on the way to join scott toe, add scott to your circles is to go to my blogged m p g a d v dot com, and the post for today’s show is on the top of the block, and in that post there’s a link to to scott’s profile and that’s how you joined you, add him to your circles so if you do that during the show, you’ll be able to do what scott just said and you’ll be able to join our hangout. Which right now i think it’s just scott it’s just me at the moment. Okay, good. Lonely over there. Okay, but what’s cool about hangouts is you see small pictures of everybody in the hangout, right? But then they get bigger as people talk, right? As you know, it’s, the change of focus. So as he has one person talks, that the picture gets bigger, they become more visible. So it’s a nice implementation and couldn’t. Is this something that non-profits could use for a meeting, right? Sure anybody could use it. In fact, if you have a non-profit that you have a group of your your workers, your helpers, you, khun set up circles with just those people in it, and you can create a hangout and just invite that circle. So everything kind of works together. Oh, you can restrict who joins it. Okay, so you can even you could have a circle for trustees, which might be, you know, too far from the office to come to meetings all the time. Right? Right. Absolutely. Looks like we do have let’s. See, regina, just trying to hang out. So we have somebody in the in here with us. Okay, that’s, our social media manager, regina walton, is okay. Uh, and let’s, see, now, so the two of you can talk, right? We can talk now, it’s going to get real noisy because i, her, whatever she says, comes over the microphone over my speaker. Hey, there you go. Okay, well, maybe when i’ve got my microphone muted, so i’m only going out on one microphone. Okay, good thinking, regina, hello. Can she hear right? Well, she should be listening to the show. First of all, i imagine you can. I don’t know what kind of way. Okay, could be delays. Okay, tony, you’ve got a huddles on dh that’s on the mobile devices. What google’s done is they’ve got an application first came out and no surprise with with the android applications because that’s their platform and so android is a google platform. Is that right? Uh, the google android platform? Yes. Ok. And so when you install that and you can now installed on the apple itunes i ios devices as well. But what you get is a kind of different list of functions you get, uh, something called huddle, which is not a video chat. It’s a text chat, which is i’m not sure it’s the right answer. I mean, for most most phones that that support that kind of application also have cameras so you would think they would be able to join hangouts is well, but anyhow, they dont have that. But that’s, the difference between that and the other thing in the mobile platform is that it’s it also includes check ins. So, you know it’s kind of taken a page out of four square, right? So if i am, if i have my my phone with me and i say check in, it looks at my gps and find out where i am. Looks for a local business that’s close by because it’s business oriented and offers me the ability to check in at that business. Okay, so checking like, like similar so it’s integrated, like four square, right? Exactly like foursquare. So they have in addition to the other, um, uh, the other applications twitter and facebook, they also have four square kind of in their sights for taking function from okay, so i just got a text from regina onda. Hurricane irene apparently is interfering with her a little bit. She is listening to the show. Should be a heretic if she’s not, but she is listening. And esso and she’s still in your hangout. Scott okay, okay. Cubine let’s, try. We’ll try not communicating with her through that through the through the hang out. We’ll just leave her. Is the silent as the silent hangout member there are very laughing. Okay, there’s just got to get that robust laugh here laughing. What else is we’ve got? So do you think that google plus is more robust on the phone man than facebook is on mobile? It’s different? You know, it highlights the different functions from facebook. I, uh i like the way it’s integrated on the phone and i like what? What happens there? I’m not sure that it’s better or worse, to tell you the truth, but i’m a fan of what google plus is doing, but we should probably talk about, you know, what’s what’s coming up for google plus in terms of organisations in there kind of things, okay, yeah, organisations can’t be active in google plus right now, right? Right, right now, every member of google plus is a is a person and so for instance, i think we talked about this one of the shows before i have my and i have a google aps account, which is koegler dot net and that’s, obviously not a gmail dot com address, and so i cannot have a google plus account for k grow dot net because those were not available yet. Back-up but i really believe that that that whole thing about setting up organizations, businesses, private domains on the google maps is where the future of google classes i think they’re getting their feet in the water there, figuring out how individual people want too and are using the system and eventually they’ll open it up to businesses because, you know, you think about it googles and advertising this sets that’s what they do. So right now there is no advertising on google plus, which is kind of surprising, but you know that it’s there it’s kind of working beneath the circus so soon as they open up the functionality toe add businesses, an ad organisations and private domains, i think that’s when we’ll begin to see more than business integration or of the advertising functionality and, um, on and that’s really where they’ll start to kind of overtake what facebook does with its advertising. I’m with scott koegler he’s, our regular contributor and the editor of non-profit technology news. We’re talking about the goods on google plus, we have a live hang out on google plus going on right now, and you can join that if you’re on twitter, follow the hashtag non-profit radio and in that hashtag in a couple of my one of my recent posts, you’ll see that that there’s a link to join the hang out that we’re doing the i did, pol asai said. One of the questions i asked kat was, has your non-profit discussed whether it will have a google plus presence when that’s available and just a little over eighty, about eighty three percent of people said no. They hadn’t even talked about it in their office, and about seventeen percent said yes, they had. So i’m not sure i do. If people even know that, that might be coming. Do they know that? I don’t know how it’s, not something it’s publicized google’s not really talking about it and you say it’s coming so they’re not hinting at capabilities or functionality, but they did initially, and they still do say, do not set up company accounts in google plus infact initially, many, many companies did on google disabled. They just shot him on the same as they did with people who did it by pseudonym. Right. Exactly. Okay, should we be concerned? You think when when that capability starts that that the advertising will start to, you know, letter the letter of the platform, you know, literally the same way that it does on gmail or any other google property? I i think ghoul does a pretty good job of, um, you know, moderating that keeping it appropriate. Certainly it will present ads based on who you are and what they know about you, which is, you know, the way that google does, where the facebook does looks at what you did, what you said, what your interests are and then presented presents items that may be of interest to you. It really doesn’t help him to do anything. Different from that so and it sounds like you expect organizations teo jump on the opportunity when it does become available for for organization pages? I believe so i think that there’s the demand is it is getting pretty built up right now because with however many millions of users they’ve got, a lot of those users are actually cos or work for companies, you know, hopefully all of them work for somebody and so there’s, you know, people getting used to it, they’re getting accustomed to how it works. Go? Yeah, i think so. I think it’s going to be a a major shift right for non-profits of course, the issue would be that if they create this presence than they have to keep it up to date, we’ve talked on a couple different occasions about not getting involved in social media if you can’t keep it uninterested fresh presence. So you have to think about the time and perhaps money that you might be devoting to google plus, which is probably not going toe, certainly certainly not going to be our last social media platform. Absolutely, i think we’re still in the the kind of consolidation phases at this point where, uh, but things are changing, adding and eventually coming together. Interesting. Scott koegler is the editor of non-profit technology news, which you’ll find it n p tech news. Dot com, of course, he’s, our regular tech contributor with us once a month, scott, thank you very much. Thanks, tony, good to be with pleasure again on dh, just so that our audience understands you. People do understand the difference between google plus and facebook, so i had said earlier that people aren’t really jumped in the way, scott said. But about ninety two percent of people who you answered our poll said that they definitely do see a difference between google plus and facebook, right after this break, we’ll come back for tony’s, take two, and then it will be breaking down barriers, so stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership, customer service sales, or maybe better writing, are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes, or get your human resource is in touch with us. The website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications. That’s, the hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dafs metoo welcome back to the show. Time for tony’s take two my block this week is are you asking for more when they’ve given enough? I was in a sort of southern food restaurant, which happened to be in new jersey, and i was paying for lunch at the register, and the woman offered saying that scooter pies are on sale and that they make great snacks. Andi i said, ok, no, thank you. Um and i was signing my receipt. And then she said, and we have a sale on summer clothing, and i thought, okay, this is over the line. I just kept signing my receipt and, you know, gave it back to and said, no, thank you, but that’s where i thought this has some implication for fund-raising i thought she stepped over the line with the second offer, you know, i’ve just paid whatever, thirty five, forty dollars for lunch, i eat a lot, and i had a couple of guests on and then, you know, she’s giving, you know, i don’t mind one attempt at cross promotion. I mean, i do that myself in business, but i thought the second one was over the line and so the implication for fund-raising i think is be careful when you’re asking for that follow-up gift, you know, there are there are some people who believe that an acknowledgement. Ah, thank you letter that scent is should not be should not include a solicitation, foran additional gift of any type, and in fact, one of the comments on my block is a decent one, it says says that but then there’s another school of thought that it’s okay to ask for some types of gift, maybe it’s a gift in your ira if you’re over seventy and a half this year, well, that’s available or some other type of planned gift or maybe it’s purchase of a ticket of the gala, so you just need to be, i think, conscious of what you’re asking people to do when they’ve just done something for you and that’s the whole point of the block post again, it’s called. Are you asking for more when they’ve given enough just trying to raise your consciousness and sensitivity? My blog’s at mpg a dv dot com, and that is tony’s take two for friday, august twenty six we’re going now too, a conversation that i recorded at fund-raising day, which is a conference held annually here in new york city. It was this past june, and this one is with meghan galbraith, managing director at changing our world. We’re talking, she and i talked about breaking down barriers and here’s that recording. Welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand eleven, we’re at the marriott marquis in times square in new york city. My guest now is megan galbraith, making his managing director of interactive services changing our world. Meghan, welcome, thanks so much. Durney megan’s topic is integrating your online fund-raising uniting communications, pr and fund-raising for better results. Meghan, i suspect you see a lot of silos that you’d liketo breakdown. Yes, exactly right that’s where we came up with the idea for the workshop in our client work from the interactive perspective we’re seeing like everyone knows that there’s a ton of innovation change going on and the rate of change within the organization to be able to adapt to that with their our mind strategies is a struggle. So we’ve identified what we think is one of the primary challenges as being organization on the sense. Of marketing, wanting to do certain things with social media development, having their online fund-raising goals programs wanting to be able to talk to each other within the field, or sharing stories about those types of things your group kind of dipping in every now and again. So how do you truly look at it from an umbrella point of view and develop a strategy that satisfies all the goals within the or organization? How do you start to break down these silo walls and get people thinking ballistically about the whole good of the organization as well as their own work? From my experience, what i’ve seen is really one, starting with the leadership sonal ege building there to put some attention and some resource is towards it primarily for small organizations that have people doing ten different jobs with one person. We’ve found that we’ve recommended doing what we call a cross departmental task force, essentially focusing primarily on interactive strategies. So we’ve recommended that those core people one people who want to be doing this if it’s not there, their primary job responsibilities, looking at across the department’s who were those people that are excited by the opportunity is excited by the research in the benchmark he’s out there and putting a formal name to who they are and having them work together if they don’t have someone leading a strategy working together to try to double it up. Okay, what are some of the resource is that leadership needs to devote to this? It depends. It depends on if we’re thinking strictly everything’s online e-giving as a whole, looking at what’s been brought in over the past five years setting up your your own baseline for understanding what your return is, and then determining your resource is off of that, basically, but in terms of social media, i think everybody’s in the same boat, we’re trying to figure out what makes the most sense with human talent and then how much financial you’re going to put in there and go, i’d say over the past three years, from what i’ve seen in just from conversations with people and i think most people involved in the interactive space, the research that’s coming out now is extremely useful to help us educator clients about the need for human and financial investment, but also it’s starting to wrap some. Real analytics around these falik well things around social media, which is key. Yeah, the analytics. Megan. You know, i forgot to ask you to take your name tag off because the glass, okay, just because it creates a clam with no light, no, no creates a glare in the light so well, because everybody knows now you know, we’re alive. This is obviously library. The analytics what google analytics obviously very important to say little about what, how maybe a smaller a midsize shop could be using google analytics. Sure, google analytics is key, teo, smaller dammit and larger but with the groups that we’re talking about here, it’s it’s, a tool that one is supported by a lot of knowledge around from google from the non-profit google group, as well as being able to get trained on it if you could search it and learn about it, but from an analytic perspective, it allows you to understand who’s coming to your organization’s website what kind of content they’re engaging around, how they’re moving through your sight, how they’re exiting, how they’re coming in all those types of things, but in addition it off, it allows you to develop goals that you could men see if people are achieving those goals it’s free, which is terrific, but again, it’s an evolving tool, which i think is really key for smaller non-profits that don’t have people too, you know, they can’t always be the experts in every single tool that they have. So i have found that google non-profit group is terrific in providing resources. And training online things about the training. Is there enough online support that a smaller midsize shop could could learn to use google analytics wisely? And there’s also the google grantspace o gram, which i’m not sure if you’re familiar with that place. Still, google grants is an opportunity for non-profits teo get i think it’s not positive on the dollar value, but i think it’s about ten thousand dollars for free advertising our google advertising, google at the edwards so what it does is to it allows it’s an application process, certain organizations there’s definitely restrictions on who can get it, and you can not but it’s a terrific program and it’s part of a suite of opportunities with google on the training that you, you said is available, is that on ly online? Or is there has actually help lines that people that non-profits gold is there live help like that? My understanding of it is more informal in terms of having, you know, tutorials online, youtube type things, those types of things, but again then also depending on the size of the organization, a lot of groups outsource to people as well, but i’d say for the smaller to mid there’s there’s plenty online to get you started. Okay, including the video struck not just reading a screen exactly an interactive piece that’s shows you how to do things and there’s people again in speaking to the idea of people user generated content there’s lots of people who are creating content that isn’t put out specifically by my google, so you could look for those tutorials. And what are some of the goals you mentioned? Having goals is that is, that is specific as we want so many unique hits on this particular page or i guess dollars could be a goal, but i’m thinking, very, you know, small minded because it’s not my field, what what what are some examples of goals that you would have around this work? Well, we approach it from again from an umbrella strategies notice how quickly she agreed, small minded, my small minded suggestion, but it speaks to also sort of the mind set around, and this is something we in our workshops we talk a lot about because people go to the tactical very quickly, and we’re trying to elevate that conversation as a practice to be able to. Say ok, let’s look at this as a whole and say what? Our communication schools, what are fund-raising goals in terms of the types of goals that those could be, you would say, okay, let’s, look, at the past three years with our online giving, what of the vehicles that we used to get those donations was just email? Was it social media all the what of the various channels that got us to this point and helping the set sort of some bass lines around that now, in terms of organizations, you know what i question that i hear quite often is what’s the what’s, the return what’s the formula, what we’re going to get back and to my knowledge and if it’s out there, let me know there really is no true formula like a direct mail model, so organisations are creating it for themselves. They’re looking at their data, they’re looking at the benchmarks that are coming out from the big, you know, organizations researching these things people like service company, product software companies like convenient pantera blackbaud all those have these research benchmarks coming out you khun looking organization from this on the sub market so if your health care organization, what did the other health corps healthcare organizations performing on online and so trying to create a system for yourself and i find the smaller to midsize that’s using that sort of shared knowledge is where they can get to where they can get that that’s all they need to analyze. And of course, the small shop always has a small missile shop always has the advantage of not being so siloed they can’t afford to be, and so they khun so you can use google analytics that will be your that’ll be your own analytics, your micro, and you can compare these to compare your performance to the benchmark well, google analytics as well specific to web site traffic, so depending on the level of the organization in terms of what they’ve invested for there, considerate relationship management software are a variety of things is a variety of tools that allow you to track source asses and performance. So depending on, you know, some organizations have don’t have that they don’t have a system where their tracking, how donations air coming in online most. So i’d say there’s going to be different tools that you can pull and create a dashboard out of that that’s, all talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. 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What would you like to see organisations think about? Suppose there just a year older, so because your work is breaking down walls. So what would you like to see organizations do in their first year that would help prevent walls from being built up between pr marketing? Fund-raising well, i think it i’d say from the beginning, having looking at their overall organizational goals and then having the the foresight to plan and be patient with their planning that makes that everything can be short term exact every return is not six months on and also to try things out, you know, try different ways of communicating within the organization. I think siloed activity is not reserved just for interactive work. So i thinkit’s a cultural it’s within the culture of an organization. So if it’s a brand new organization, one most likely the people that are joining it and this is a hypothetical, i would have awesome understanding of the value and the amazing opportunities that are happening with interactive technologies. So it should be at the forefront of their communications and development plans, which i think for some of the more traditional organizations where they have the more traditional developed programs it’s a challenge, but it’s also again returned. So a lot of times, if your energies, if you can prove that it’s bringing bringing some value to the organization, either through qualitative or quantitative, and show that to your leadership show to the people making decisions around your budgets, those types of things and the leadership to a new organization you mentioned earlier we were talking about more established organizations, the tone of the organization, the culture is really set by the leader, which would probably be a founder, and also, i think, you know, it’s interesting to think in terms of the evolution of the workforce, you’re goingto have people coming into the workforce, that these tools and ideas are part of their nature. It’s not something that is a new thing. It’s it’s, how they communicate and how they share content it’s, how they talk to their family and how they talk to their friends. I’m talking primarily from a novel in perspective right now, but that’s going to come into the work force if it hasn’t already, i mean, it has in many ways, so those are the future leaders of these organizations. So it will, i think, for new organizations, my assumption again, that’s an assumption would be that some of the people starting it would be of a generation that is thinking in those ways, no is there is the role of the board very significant here in tryingto again going back to the yurt seminar topic, breaking down the walls between i think, marketing, pr, communications center at what’s the board’s role here, i think the board’s role is to is to certainly show that it’s a priority or feel our communicate that there’s value to these things in their conversations again, it doesn’t have to be wait really strive to educate our clients about and help our clients with is that this doesn’t need to be a separate activity. Interactive is not a separate thing aligns with your development goals in the lines with your marketing in the lines of the organizational goals, so i’d say in terms of the board’s roll, it certainly is if they are on board in terms of understanding the value and being a champion of it in all of the activities where there’s opportunities to integrate it, then that’s key. What about dahna? The leader of a team in a mid size shop who is just not willing to play with the others who are very willing to break down these walls and collaborate, how do we bring that recalcitrant team leader into the into the fold question? Well, you speak hypothetically, i’m not asking to use any client examples by name, but you’re a consultant, you’re out a lot, you have some difficult unit leaders, department leaders to work with. How do we bring them? Go without your go outside of your organisation in terms of showing what other organizations are doing as an examples? I mean, i think that’s a really key there’s a community, you know, this isn’t just what’s happening in terms of shared information beyond an organization’s walls is is key to being able to articulate the need to have these types of strategies within your organization. So if that leader is someone who i would say, if you find that they’re resistant to developing innovative ways to reach donors, which is essentially what what we’re doing here, i would say show, show other examples and trying to get him on board there’ll be a process and that’s what you do all right? And again, i’m going to go in that third time leadership if there’s a leadership commitment, leadership could be helpful in bringing them? Absolutely, absolutely yeah, i mean, i think it all depends on what’s interesting is who owns it too? I mean, which when we talk about breaking down walls, there’s, there’s, sometimes nobody really owns these strategies. So in some ways, i would say, depending on a culture of the organization, we would help to identify who that person might be within the existing tower and say, this is something that could really lead this and help drive an idea hyre or advising that the organization may potentially need to bring somebody in if the goal is to get to a certain level with their online e-giving i’m with meghan galbraith, she is managing director of interactive services at changing our world. This is tony martignetti non-profit radio coverage of fund-raising day two thousand eleven haven’t talked too much about budgeting on maybe cost sharing because we’re thinking about interactive work in director service across across departments. What was your advice in your your seminar around around cost sharing? Definitely one of the recommendations we have is looking at potentially having identifying task force around these activities and in that in your budget planning process to identify where one where you’re spending money across double spending to saying, well, who owns it and who needs to be responsible for and where should have fall, but definitely looking for cost sharing opportunities in my previous life before consulting, i worked for an international development agency where you ran the strategic communications, and we were constantly finding ways with the program group with the development group to fund the content generation trips so everything online, this content right? You need to share it. You need thio make a compelling case, all those types of things and the technology behind it, of course, but we really worked hard at learning year after year of saying we don’t have the money to do these things we want to do so how do you do it? So you look at what you’re spending in your traditional marketing. You look at who’s going on a trip. How can you train them with certain tools like a flip cam are mobile phone at this point? How can they capture the media to be able to do the various things right to do because the content doesn’t have to be high end high production value, right? It depends, and somebody with a flip cam can do some pretty compelling video if they’re committed to the work and they’re on site somewhere exactly, and the and the active what that continent supposed to do? You know, if it’s if it’s building awareness around your cause or your of your impact, and depending on the channel that you share it with there’s lots of ways tio have to have super high and sophisticated production. There are times for that super hot, but i do think it’s in terms of cost sharing, i think it’s an area that it’s certainly sametz needs to be paid attention to, particularly in this in this area. Megan galbraith is managing director of interactive services at changing our world. This is tony martignetti non-profit radio coverage of fund-raising day two thousand eleven. Meghan, thank you very much for being against pleasure was great pleasure. That was my interview from this past june with megan galbraith dahna thanks, scott koegler for joining me today and talking about google plus and also meghan galbraith, as well as the organizer’s of fund-raising day two thousand eleven, for all their help back in june next week, an important show robert penna, author of the non-profit outcomes toolbox, discusses the wave of reliance on outcomes measurement and gives concrete steps and shares tools so that small and midsize non-profits khun stay ahead of this trend toward outcomes assessment on da on a little lighter side, we also talk about easy bake ovens and my eagle scout project. It gets used as an example of what not to do in outcomes measurement. Keep up with what’s coming up on this show. Sign up for our insider email alerts on our facebook page, of course to go to facebook dot com and then the name of the show tony martignetti non-profit radio while you’re there, click like become a fan of the show, please, we’re pressing for close to five hundred lakes. Very exciting, very pleased, thank you. You can subscribe to the show and listen any time on the device of your choice by going toe itunes and you’ll find our itunes paige at non-profit radio dot net i’m on twitter, you can follow me? If you want to comment on the show, please use our hashtag, which is non-profit radio, use it unabashedly. Use it with impunity. Be out there with that hashtag our creative producer is claire meyerhoff, the line producer of tony martignetti non-profit radio is sam liebowitz, who is also the owner of talking alternative broadcasting. Our social media is by regina walton of organic social media, the only person listening today. 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