267: Get Creative & Safeguard Your Donor Data – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Lissa Piercy, executive director of Strength of Doves.

Also, Scott Koegler, editor of Nonprofit Technology News.

There’s more at tonymartignetti.com

181: Increase And Engage Web Traffic & Moving To The Cloud – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Sophia Latto, principal consultant at Blackbaud.

Mike Snusz, senior internet marketing consultant at Blackbaud.

Scott Koegler, editor of Nonprofit Technology News.

Read and watch more on Tony’s blog: http://tonymartignetti.com

170: Brandraise To Fundraise & Safeguard Your Donor Data – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Sarah Durham, principal & founder of Big Duck and author of “Brandraising.”

Scott Koegler, editor of Nonprofit Technology News.

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host feels so good to be back in the studio after our thanksgiving break. I hope you loved your thanksgiving and i hope you were with me two weeks ago. I’d be forced to endure ketoacidosis if i came to learn that you had missed empower your volunteers. Karen brewster is executive director of wreaths across america. They have grown their volunteer support enormously, and she explained how that was recorded at bebe khan twenty thirteen this past october and what’s their style. Maria simple returned she’s, the prospect finder and our prospect research contributor. We talked about the disk assessment tool to figure out whether your potential donors are dominant, influencing steady or cautious. Plus she had her sixty seconds style stop this week brandraise to fundraise. Sarah durham is principal and founder of big duck communications consultants for non-profits people need to know you before you can ask them for money. What is brandraise ing and how does it pave the road to fund-raising that was recorded at fund-raising day in june and safeguard your donordigital now. That you have donors, how do you best preserve and protect their information? Scott koegler is our tech contributor and the editor of non-profit technology news between the guests tony’s take to create a culture of philanthropy throughout your non-profit it’s a panel discussion that i hosted were supported by rally bound peer-to-peer fund-raising for runs, walks and rides, and by t b r c cost recovery. Getting you money back from phone bill errors and asians here is brandraise to fundraise welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand thirteen, we’re in midtown manhattan in times square at the marriott marquis hotel, and my guest now is sarah durham. She is principal and founder of big duck, and her seminar topic is brandraise to fundraise, build your house before you throw a party. Sorry, europe. Welcome. Hey, thanks, tony. Thanks for having me. My pleasure. Tell me about the big duck agency. So i started big deck in nineteen ninety four and so were nineteen years old. We work exclusively with non-profits to help them communicate more effectively. I love the conciseness. Thank you. Thank you. What is brandraise ing brandraise thing is a model. We’ve developed over many, many years of working with non-profits to help wth, um, rebrand largely in order to be more effective at communicating with donors, clients and other key constituents, and it’s, a model that integrates, um, best practices from the for-profit world with some non-profit reality’s like, where should the board be involved in branding, or how does your vision mission of values integrate into the work? So we do recognize that there are lessons to be learned from the corporate side there definitely are, although i would say that many a non-profit i don’t think you can be too black and white about that. I think there are lots of great lessons to learn from the for-profit world, but what works in the for-profit world does not always work in the nonprofit world, and so, you know, that’s the challenge for sure, yeah, all right, how do we get started with identifying our brand and starting this process? Well, a lot of organizations usually back into thinking about their brand because there’s another challenge that has forced them to deal with it. So for instance, they want over how their website and their thinking before we overhaul. That web site we should really sort out, you know, the problems. We have their name or the challenge with our logo, and so they kind of end up, you know, sort of through the side door getting into branding. But we’re big advocates for rethinking your brand any time you go through a significant change after strategic planning. So strategic planning should come first. But then, if your strategic plan mandates a shift in communications, that’s a really good time to revisit the brands are now brand is much deeper than just logo and name and tagline, right? Absolutely. Help us understand how how what death is. Yeah. It’s. A great question. And i would argue that your brand begins with a clear strategy that everybody in the organization is aligned with what’s. The big idea you want to communicate? We call that positioning there’s a strategic plan it’s for grows right out of your strategic plan. And then also, what is the personality of the organization? What? How does it, what tone and style does it want to use to communicate? For instance, an organization like pita has a very different communications personality than the cia. Right on. Dh that personality can influence not only communications but programs themselves. Okay, the other piece i would say about a brand is that it’s not just what the organization produces it’s also, how you’re perceived externally and your reputations so there’s a very fluid wall between what happens inside and what happens outside. But how do we find out this, how we’re perceived outside, you really have to do some research, and sometimes that research is done in a very on the flaw, i’ve seen organizations to great kind of on the fly, a qualitative research, they just talked to their clients, talk to their donors really kind of have a feeling for how they’re perceived other organizations it’s done through market research, you know, focus groups, surveys that kind of stuff, okay, so it doesn’t have to be a formal process now with a lot of money and expensive, not at all and that’s. One of the reasons i wrote the book brandraise ing is that none of this is rocket science. It’s it’s pretty easy to do the hardest part is knowing what to do and facilitating process, particularly with non-profits that have the right people involved and has buy-in at key junctures, so but doing research is pretty easy to do on your own. In fact, um, i talk about in the book, and i years ago recorded a podcast about how to do your own research. Okay, well, let’s, take one of the time i was going to give you a shout out for the book at the end. You go ahead. You mentioned it. So, what is the name of your book? The book is called brandraise ing and, uh, yeah, it came out in twenty ten. Published by josie bass. Okay, on dh your podcast. What was that called? The podcast is kind of. You can find it on itunes and other places, but we don’t keep it up to date is called the non-profit jungle. And we did want about doing your own research, which is about how you create a facilitators guide and facilitate informal focus groups. You can also just use two is like serving gizmo and surveymonkey to do some interesting research. If you have a list to send it to. Oh, interesting. I say a little more about that. How can we use these free tools? Well, so for instance, if you’ve got let’s, say you’ve got a donor database of a few thousand people who give to you in a mid level, and those people also get your e news, you might embed a survey and your e news and ask them just two or three questions that might help, you know, help get a sense of of what they think about your organization or why they’re connected, and and that often informs the branding work you do. But but oftentimes with branding it’s also really useful to go back to that group and to test so if, for instance, we’re re branding in non-profit we might create two different brochures and then informally walk into a programme space and grab a couple clients and say here’s two different brochures, does one speak to you more than the other? Or is there anything that you would find inappropriate or offensive about this content? You can do that with donors, tio, but, you know, that kind of field testing is often a great former research, okay, excellent and this’s all about having people well, having people understand and having a consistent message about what you do, how you do it what the outcomes are absolutely, i often remind people in the nonprofit sector that if you look at big for-profit companies like coca cola or target or starbucks, they have much more money and a much deeper bench of staff than most non-profits due to communicate, but yet you don’t see them change their color change the logo. I had a conversation with somebody here earlier about wanting to create an anniversary your logo, which i was advising her not to do because you want every type of communication you put out there to reinforce the essence of who your organization is, and i would rather that all ladder up to the core rather than being fractured. If tiffany every few years said, you know what, let’s make the box pink this year, they would lose the equity of that blue box, which is, you know, a court of their brand, but we do that all the time in the nonprofit world. It’s a bad habit it is okay, so what is the effect of how would you define an effective brand and effective brand is one where the people internally feel connected to it representative of it and ambassadors of it where everybody in the organization, whether their staff, person aboard person, maybe even a volunteer, could speak in some way about the work and its value, and that it’s perceived externally by its core audiences is valuable to so it’s, both internal and external, and i actually think it has a lot to do with the culture and the values of the organization being, you know, authentic and alive and and the visual identity or the messaging is really just an expression of that, and i could see how this would certainly helped fund-raising you can articulate it better than i can. So, yeah, let’s, just make that connection well, it does. It does have a lot of impact on fund-raising and one of the one of the most significant impacts we’re seeing more most recently is around social media and the idea that if you’re going to push out a fund-raising message, we’re going to do a multi channel campaign, which more and more organizations they’re doing. Those people are not just going to get your email or your direct mail, but they’re going to visit your website. They’re going to be on facebook, they’re going to go to twitter. And we want all of those messages to really ladder up and reinforce the the essence of what the organization’s about what the campaign is about. So, so that’s. A lot of what i’m talking about here. It fund-raising day talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. 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Ivory tower radio dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com by the way, for those around the video, the background just shook there’s, not an earthquake in times square. Somebody on the other side, i’m sure got very exuberant about whatever, whatever any, whatever their business is on the other side, and i was shaking, so no earthquake in times square dahna this is, i guess, another way of saying this is all effective communications absolute, and it needs to be resident throughout the organization you mentioned, even even down to the level of volunteers, and you’re not talking about key volunteers, but but occasional volunteer no, i mean, i think if an organization uses volunteers and they recruit them effectively, and those volunteers have a great experience, the first thing they do is go on and tell their friends about it. So they become brand ambassadors that’s not to say we should train them on the brand, per se, but it is that we should make sure they haven’t experienced that is really aware of that and and use that to our advantage. I used in my workshop this morning an example from an organization called american jewish world service that has a program for rabbinical students and when you look at how they communicate this programme on their website, they actually tell you that if you go on this program, you’re goingto be asked when you come back to do some fund-raising on behalf of it and on the program, you’re getting sort of trained to do that work, and then when you come back, they give you the tools to do that work. So that’s a great example of an organisation using a programs audience and kind of turning them into a brand new master. You have a very vivid example before of pita versus american humane society and different messaging. How does an organization find its niche within all the organizations that are doing work within that same mission? Right? Well, again, that starts with research, and one of the things that i think is very important to do is to do a competitive landscape scans so you have to know who else is out there. George in jail on twenty martignetti non-profit radio? Yes, first we’re competitive. Landscape scan. Yeah. What are we doing? What with what we’re doing is we’re identifying our peers are partners people? I’m with you too, in fact, in fact. Way every year we do like a jargon jargon article on our block, and we have words to avoid for each year, but so, you know, so for instance, if you’re in the animal rights space, who else is in that space? What are their websites? How do they communicate? What? What are the key messages they’re using? What are the colors they’re using? What? How are they describing how their unique and i think it’s really important to always be monitoring that? Always be aware of how other organizations in your space we’re communicating that’s not to say that if they use blue, you’re going to use pink or that it’s, that kind of direct. But it is to say that it’s important to remember that people on the outside might be looking at those things a donor who wants to support animal rights might look a lots of different animal rights organizations, websites, and you need to be clear how you stand out in that space. It also again goes back to strategic planning, right cause hopefully in the strategic planning process, you’ve also had a conversation about what really makes our organization unique. And what should we? Be focusing on programmatically. Is this something that a small and midsize shop could do on their own? Absolutely. You don’t feel that there’s a need for expertise to do these kinds of competitive landscape analysis. There are other things. I mean, the difference between the smaller guys and the bigger guys comes down basically to two things. The bigger guys can afford to hire experts who take him through a process. And that’s certainly is nice. But what the small guys have that the big guy’s lack is agility. And i’ve seen some smaller organizations with staff people or with volunteers go through some really exciting, you know, strategic planning and branding processes on their own. Sometimes it takes longer and there’s more learning that has to happen on the way. Really needs a champion. It needs somebody who’s, you know, able to kind of take the work, run with it, make it their own and keep it alive. But it could be done really well. Okay. Could that person be the executive director? Absolutely. Is that you? In fact, i was i was in florida a couple of years ago, and i was giving a workshop and i met a woman who had was an executive director, one man band, no staff, just her and she she had been able to recruit volunteers, developed an incredible visual identity and messaging platform for organization she’s producing all this stuff to promote it. It was great what she was doing looked better than what a lot of large organizations i see do, and it was really about her vision. It was that she understood what effective communication should be, and she wasn’t letting herself off the hook by saying, i’m just one person she garnered these resource is she needs to make it happen. It was amazing. We’re talking about personality, right? I mean, isn’t that just another way of encapsulating everything we’re talking about? Definitely found she found the personality and was expressing her, and she knew howto she knew how to enforce it. And i mean, there are organizations that really get that executive directors who really get that who appreciate the value of great creative on dh then i think one of the reasons it doesn’t happen most often is that there are a lot of organizations where the programmatic work is so important as it’s founded. And everybody’s just putting every every effort that they have into getting those program’s up and running that the name the logo, the tagline, how we talk about the work, etcetera becomes an afterthought and and oftentimes it’s on ly five years, ten years, twenty five years in that the organization starts to say, wait, these things are actually holding us back. We need teo, you know, re prioritize you mentioned something that i want to explore a little more than enforcement. We’ve been through this process. Now we’ve found our niche and where expressing it, how do we keep it in fourth? Yeah, i mean, the old model is brand policing so that’s appointing a person who really, you know is somewhat of a bully about keeping things consistence and on track the person who would write style guide, for instance, it might be it might be bigger, but these days i what i really prefer and what i would really encourage organizations to do because i think it’s much more relevant is to cultivate everybody to be a brand ambassador, right? I mean, if if a staff person, any staff person can’t go to the gala or to a block party or to whatever is going on and talk effectively about the organization that’s a problem, right? So everybody needs to be able to be an ambassador for the organization in whatever way they can. And in order to make that work, it has to be very communications have to be very, very simple, and they have to be very accessible to everybody on staff. So you mentioned a style guide style. Guides are getting more and more common in the nonprofit sector. A stock historically has been a rule book for how to use the visual identity. I actually prefer brand guide, which talks more about the communications strategy for the organization and the messaging like here’s. How you abbreviate our name. Don’t use the acronym, you know to go back to juergen instead of in the workshop i gave this morning, there was one woman whose organization goes by a i x y abila long acronym. And when she unpacks that its association you know exactly what they do with the name so it’s. A cumbersome name. But i’d rather she call it the association if she has two short handed at least there’s a clue. Who they are okay? And this trickles down to i think you’ve made you’ve made the point already everybody in the organization doesn’t your function, maybe very ministerial down to maintenance, perhaps, but you still you need to be speaking with that same organizational voice, absolutely. And if the maintenance person is on facebook and might be posting something about an event that’s going on that they were involved in helping, then you want them to feel empowered to beyond message what else? What did i not ask you that you’d like to share with small and midsize shops about about this process grand raising how it helps supports fund-raising well, i would say, you know, one one one theme we’ve touched on, but i wanted to say again is don’t give up hope just because you’re small and you can’t afford to hire an agency or whatever, that doesn’t mean you can’t do a great job. When i wrote my book, i was trying very hard to write it from a point of view of could somebody who doesn’t do this stuff every day take this and use it, and i’m hearing back from people that they can, but i’m also seeing more and more examples of organizations just really coming up with fresh, creative ways to do it. We built this scorecard that we have on our website where you can go in and sort of answer a series of questions, and it reflects back to you how your organization is doing managing its communications on one of the interesting findings we we have uncovered from that is that this small guys do it, justus well, as the big guys, that that the the having staff people or money for communications does not necessarily make you a better communicator. Excellent website is picked up dot com it’s, big duck. Nice dot com okay, don’t you ignore what i said? First big duck and dot com sarah door. Um, you want to leave one last one last tip. Come to fund-raising days. Great show. I want to see you all here next year. You’ll be back. I’ll be back. I love it here. Yeah. Sarah durham is thanks durney principle. My pleasure. Thank you very much. Principal and founder of big duck leary in n y c her book is brandraise ing and i want to thank you very much for joining me, sara and listeners viewers thank you for joining my coverage of fund-raising day two thousand thirteen marriott marquis hotel. Thanks very much. Thanks. Yes, my thanks to everyone at fund-raising day and sarah durham. To bring this show, we need some help. And i want you to know about the two companies that are helping us bradrick rally bound is a sponsor. They make simple, reliable peer-to-peer fund-raising software. This is software for runs, walks and rides it’s friends asking friends to give to your cause. You get a discount as a non pas provoc radio listener. Get that claim that discount you can go to rally bound dot com or just call them up on talk to joe mcgee and he will answer your questions and help you build your campaign. And, of course, explain how rally bound khun do that for you. They’re at rally bound dot com or triple eight seven six seven nine zero seven six and we are also supported by t b r c cost recovery yourselfer benowitz runs t brc. He will go over your past phone bills looking for errors when he finds them, which he does ninety. Percent of the time phone cos it turns out, are not so good about billing correctly. Then he picks up the phone when he finds these errors and he fights the phone company to get you money back. These are not only errors in billing, but also services that you didn’t order or you’re getting the wrong pricing, not what, not what you were supposed to be charged for, a service and also he can fight well above market pricing when he finds that, um, i had mentioned a couple weeks ago that recently he saved a non-profit almost twelve thousand dollars after finding errors in their phone bill that went back three years and you only pay ti brc if they actually get money back from the phone company, they can also save you money looking far word, because if you’ve, um, if there have been mistakes in the past, then there’s savings to be accrued going ahead as well. Trc cost recovery yussef rabinowitz i’ve known him for almost ten years. He’s at tbe rc dot com or two. One, two six double four nine. Triple xero ask for yosef twenty steak too. I hosted a panel discussion. For the new york ilsen chapter of a f p about two months ago or so that’s, the association of fund-raising professionals, the discussion was about creating a culture of philanthropy throughout your non-profit very similar to what sarah duram was talking about in having everyone be a brand ambassador from the receptionist to your ceo. There were three very smart people with me. They were terry, billy, matt bregman and brian saber. It was informative conversation, and i love the topic because it does come up a lot. How do you encourage everyone in your non-profit two treat the people they come in contact with as potential donors. It was informative, and we had some fun as well. There’s a link to the video on my block at tony martignetti dot com and that is tony’s take two for friday, the sixth of december forty seventh show of the year. Scott koegler is with me, you know him he’s, our monthly tech contributor. He’s, the editor of non-profit technology news, which you’ll find it n p tech news. Dot com and on twitter he’s at scott koegler. Scott, how are you? I’m doing well, tony, how you terrific lee. Thank you very much. You have a good thanksgiving. I did way too much turkey. But, you know that’s to be expected. Alright, good. You had fun. He did. We’re talking about safeguarding your donordigital. What are the, uh what of the potential risks here if donordigital is compromised? Well, there’s a lot of risks. You actually tony and what’s probably the biggest one is that not just the the data is stolen, but the information about your donors is compromised and that’s something that has made a whole lot of headlines recently well, over the last few years actually, um about, you know, different different companies having having their data breached, having there credit card information stolen and now people losing, losing the privacy of the credit information identity theft by another word. So there are implications that are certainly public relations you don’t want to be, you know, it may not be a headline if you’re a smaller midsize shop, but you can have a public relations problem among your donors and volunteers without it being in the headlines. There’s legal implications and you couldn’t even have, like some financial problems mean if people if it comes to the point of people suing you? Are you having to pay for damages? Definitely. Definitely. You know that i moved to south carolina recently, and last year i think that was earlier this year. Actually, the the the state governments website was breached. And supposedly all of the information that that anyone who has filed tax returns in the state oh, my goodness is stolen. So, you know, i mean that’s bad enough. I haven’t actually heard of anyone who was, you know, was affected by having their identities going. But what happened was that the state, aside from the, you know, the political and and other kinds of just general discussion about how things were handled badly, they had to offer a free subscription service to an identity theft, monitoring service to literally everyone in the state. Oh, my and a couple people. And so on, top of on top of having to rebuild their infrastructure, you know, tighten down their security, you know, they have that financial burden, you know, just added things. So yeah, financial consequences definitely did this stuff the car during the five days when governor mark sanford was off with his girlfriend in in argentina is that when that happened, it could have i don’t know, i you know, it could have been an argentinean internet connection get part of the story his reputation has since been rehabilitated because he was he was elected. Tio what the house of representatives, i think for for south carolina? I think so. Although i have to have two admit that i haven’t really followed much of the south carolinian political situation, even though i should have. Okay, well, you’re you’re new resident. Well, i am your break now. Good vote. So, i guess it’s good. What part of the problem with identity theft, though, is that people the bad people don’t use the data right away because they know that everybody who’s data was compromised is on the lookout, but they’ll wait. I mean, they’ll wait three for five years and use the data then when your date of birth and social security number haven’t changed and maybe even your address hasn’t changed. And and by then people are not on the lookout for the for the theft. Because it’s been so many years since it occurred. Exactly exactly. And then it’s also hard to track down. Where that breach came from because if it wass, for instance, a small provider, small company or a small non-profit that got that breached, uh, may not have been reported, right? Not everybody owns up to it, and actually not everybody actually knows that they’ve been breached. Right rights, it’s not in the hacker’s best interest to notify anyone that had that data. Yeah, yeah, now it gets it gets discovered by some audit. Or maybe the hackers will sloppy or something like that, but yeah, i’m sure there are lot of instances where organization don’t even know that it’s happened. All right, so if we’re going to protect our donordigital what we need to be thinking about first? Well, the first thing is pretty obvious stuff is that, you know, if you don’t need the information, don’t keep it, don’t collect it, don’t get it one of the pieces of information, of course, that non-profits do. On whose credit card information, uh, and some sites you know, amazon in particular, and pretty much any e commerce site collect credit card information and then there’s a convenience to the chopper. We’ll store that information? Yes. And, you know it’s convenient. And in a situation like amazon, people may go back there and by things you know, almost daily, and so in that case, it really is a convenience, so you don’t want to. I don’t want to keep entering my my credit card information every time i buy something for a non-profit that that frequency is probably significantly less than what amazon gets and we would certainly hope with it it’s more frequent, but reality is they’re probably talking about a few times a year at the most. Yes, so in those cases allow the credit card information to the energy. Be sure that it’s over a secure line and that’s here’s a jug and peace for https that’s uh uh that’s the secure website connections that links the website that someone beat feeling to the with the back end server some reason, scott, i know that http is hypertext transfer protocol, right? And then i believe that as few yeses for secure okay, sorry, sorry. Nobody cares about nobody cares. Um, so and that part right there just means that someone monitoring are tapping into the line isn’t just catching the data while it’s streaming by them on dh collecting it that way. That’s the first line of security, but the second, you know, use the information, make the transaction, get the get the donation into the bank account, and then just don’t record the critical information, right? Just by doing that i could probably solve. I’m going to say at least fifty percent of the of the problems that a data breach can cause for constituents for donors. There’s other information that would fall into those to that category, i’m thinking, like date of birth, social security number, even even address? Yeah, address an email. I mean, you don’t want those to be compromised. Yeah, here’s an interesting piece of the security information. Did you know if you have a person’s first name your date of birth and their zip code, you can find out through there first name, date of birth and zip code that’s enough to identify? Yeah, yeah, that makes sense way, wouldn’t you? Yeah, when you say it, it makes sense, but somebody wouldn’t think that those if you’re not, if you’re not in a security role, you wouldn’t realize that those three things can be really damaging and you could find everything about those so i mean, date of birth, i mean, probably non-profits don’t have to save date of birth, right? Date of birth, you know? Krauz they probably do need address information in order to send maybe a ten, ninety nine, you know, donation form at the end of the right, right? But certainly so security number is not necessary. I don’t. I don’t think that’s required for a ten, ninety nine. Well, non-profits aren’t sending ten, ninety nine’s. They’re just sending the just sending acknowledgement letters. Okay, so, yeah, ten. Ninety nine’s that’s for contractors. So so wouldn’t you wouldn’t need it. You wouldn’t need you would not need it for donors. All right, but so there’s there’s information that we should save, but we should look scrupulously at what we are actually preserving is the point. Okay, what we need and don’t even ask for what you don’t need and those things that you do need, you know, on a on a short term basis, like credit card information. Just really okay. Okay. There’s still information that you need and there’s information that you want to keep. You want to keep the name, you know, the donation history, maybe. Their activities, you may want to keep their their their address, and they want it. Particularly if you do send out snail mail. Kind of, uh, information. You know, newsletters do still go by on paper. And so there is information that you want and here’s one of the ways that south carolina system was breached. No, if they could have avoided the entire disaster with the effects of the disaster. Maybe not for a public relations standpoint, but from the effect on its citizens. By encrypting the data they have. So wait, he talked about, you know, using a secure internet connection tps. And that applies and encryption to all of the information going across the internet wire. But once it reaches the program of stories that data, um, you know, that data is stored in a database and the database is usually, um, pretty transparent. In other words, you can open the database. Look at the information and it’s you know, it’s in english. It’s in what’s, commonly called clear text. So it’s, you know, you can look at it with a human being can read it and understand it. And i know it’s easy and it’s the way that things are stored most of time. What south carolina did not do on. Actually, a couple of others didn’t dio notable ones are adobe and link them okay. Not small names of people that you would think would know better. Um, they did not encrypt the contents of their database. So what that means is if the data is not encrypted, hacker gets in, they download the database and they can use it’s all visible in clear text. Okay. Okay. All right. So so the data that we do store, we should consider encryption, right? Absolutely. Absolutely their encryptions pretty easy. Most databases have it as a non option. You could just, you know, take a box and bingo. It’s all encrypted. So we have to also consider where this data is safe, right? It’s lots of different places and including portables buy-in night. Um, sure, cellphones get lost, laptops gets stolen, all those kind of things happen. I don’t know that. There’s an additional answer there. I mean, certainly you can password protect cell phones and laptops for typically people don’t do that. Yeah, well, we’re going to get to policies that they should be doing so. But they’re also the data is on servers. In your and hopefully your server closet is secure. I’ve seen a lot of servers that including businesses, small businesses where, you know it’s in a like a ah whole janitorial closet or something up on a shelf, not secure it all, but data can also be in the cloud. Uh, exactly that it could be in the cloud and it’s kind of a counterintuitive. I’ll just give you my personal take on this. I think on i believe that the data that’s stored in a no properly created cloud environment it was much more secure than something that’s residing in your server. Have your office. Okay, why don’t i tell you why? First of all, servers in officers are managed fly, but people in those officers typically and except for, you know, very large non-profits most of those people are not, um, it’s, not a full time job to manage the security of the service right there doing other things. They have a full time job for a part time job and a piece of a part of a tiny portion of that time maybe to make a backup of the server, on the other hand, cloud based systems it is their business, it’s, the only business, and not only are the, uh, typically bound by terms and conditions of the contract with that you have with them to protect your data, if if they’re breached, uh, they stand to lose their entire business just from the bad p r so it’s in their best interest to keep their, you know their customers, clients, data secure, you know, they those kinds of environments, too, support the https secure connections they do typically encrypt the data. I’m not saying you don’t need to check those things, but i do believe that it’s, no overall, safer environment, leave it in the hands of the professionals. Okay, way. Have to go away for a couple minutes when we come back. Scott. Now, keep talking about safeguarding your donordigital. We’ll get into some of the policies that you should have. Stay with us. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. I’m dana ostomel, ceo of deposit, a gift. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. All right, scott, we know what data we’ve got and what we need to save and not save way we know where the data is stored, what kind of policies should we have in place? Yeah, well, as you mentioned, it’s it’s a good thing to have a policy that says, you know, you need to secure your devices with a password so that every time you go to use that needs to be logged in, um, in my experience that that may work in corporate environments where the shop has the ability to actually manage the devices that were used by their weather employees, but in an environment that says generally as loose as a non-profit think becomes pretty difficult to enforce. For one thing, you know, you’re your volunteers may all that they have bones that are being managed by their brother employers. So you get a conflict in that in that area, i’m still it’s a good thing to do. Certainly you want to be sure that the staff isn’t writing things down on pieces of paper, so if they are recording things, they are being recorded in a digital format in a secure format so that whatever protections are being enforced in the inn that digital connection are being used, they may not be one hundred percent, but it’s better than nothing for sure. We should also have policy around who has access to different pieces of data, absolutely, and that has to do with the, uh, the applications that you use in historian information some of the more simplistic application, for instance, locally, you know, homemade databases, spreadsheets, things like that have very limited security options, right? Most of the most of the non-profit applications that are available commercially have what they call multi level rules so you can define a roll of manager out of the data entry clerk, you know, hosting volunteer and different kinds of rules like that, and each one of those can have different levels of access to information. So somebody who’s carrying around a tablet that in the event registering people for the event, they only have access to the data entry function for that piece, it certainly would not have access two historical e-giving and other other information has already been recorded when i go teo cem, clients on i’m using their database there’s data that i can’t see? Social security number. For instance, i i can see that it’s preserved, but all i see in that field is a bunch of stars. Date of birth, i think is another one. Or maybe i see the year, but not the day in the month. Something like that. So there there are there are data, ways of preserving and i log on to that database so it knows who i am and what level of access i have. Exactly. When i was, that reminds me of when i was in the air force, i had i had top secret clearance. And then beyond top secret, there was something called psyop. Yes, i which was it was his top secret. T s psyop was the single integrated operating plan. And then, yes, i was for extra sensitive information. So you could have t s and then you could go beyond that, and then beyond that. And then there’s, you know, obviously there people bled levels of security clearance beyond me. But i had top secret c i a p ece anyway, so so just exactly as you told me that tony means you have to kill me right now. There. Are other reasons i need to kill you. Is that another doing? Just revealed. Okay. All right. So the software can help us. All right. So this is part of our policies is who who has access to what? On a need to know basis, right? That’s, basically, what do you need to know? To do your job? Exactly. And there’s one two things i’ll bring up here one is that, you know most well, most a lot of instances of breach come from, uh, not getting rid of logging access. That is not necessary any longer. So someone leaves the organization. The very first thing that should be done is that log in should be deactivated. Deleted whatever. Yes, at the very least. Password changed. But there are lots of lots of instances where that wasn’t done immediately. And the data, you know, goes away and let’s face it. You know, it’s it’s, not just a friendly departure. That person is more likely to take action immediately than they are, you know, a month down the road. So quick action is is really, uh, you know the right thing to do. Let’s, talk a little about insurance. There’s there’s. Cyber insurance there is dahna and, you know, i haven’t really looked at the prices for those, but i’m sure that there is based on the amount of information, the value of your database, all those kind of things, but i would say that most of the large insurance company i’m looking at the hartford and shove, for instance, they offer what’s called a data breach insurance, which is exactly what we’re talking about here, its protection against loss, its protection against lawsuits from some problems occurring based on the loss, liability, all those nothing i would say it’s definitely something we’re looking into. And of course, you know, hindsight will always tell you that you should have done it. Yeah, but, you know, pryce will make that determination for you, okay? We’re not holding you to the standards of of an insurance broker, so you don’t need to know the price, but but important for people to know that it exists and and as you suggested, you know, if you have a bad person, maybe they left on bad terms or maybe they’re still working for you, and they just have some bad intentions. No policy is going to prevent them from getting what they want if they’re if they’re industrious enough like and an interesting statistic. Seventy five percent of a raw data theft and i’m talking well, i guess it could be called hacking, but they left. This use of data happens internally of that seventy five percent, fifty percent of it is from physical, just physically copying the data onto a thumb drive. Or, you know, some other cd or something like that. So it really, you know, most of what’s gonna happen is really gonna happen within the organization and that’s for anything. And this heartening, unfortunately true. You’re a former ceo, right? Chief information officer, chief technology officer on the corporate side. Um what? What more do you want to impart? I haven’t asked you about, uh, you know, lock the doors. That’s, that’s probably the biggest and most difficult thing that we had to contend with was making sure that the facility is secure. Now, those when i was doing that, cloud computing was really not a big issue. So locking the doors, you know, for a cloud environment doesn’t really does it really work. That said, there are still, uh, there’s still paper records that your store in camp, almost any organization and locking the doors were locking the file cabinets or some other way, securing access against the paper records. Still it’s still the right thing to do, and we’ll we’ll avoid some of the day. The fact that we’re talking about yes, excellent. We’ve been talking about digitised data, but there’s still lots of paper records and just simple locks on a file cabinet on blocks on doors, andan that server door that you know that those hallway closet server that i see where it’s the maintenance you know, it’s it’s above the slop sink that’s crazy frank, right it is and have one one other issue that we talked about and that is what’s called social engineering and has nothing to do with data. Uh, it’s it’s really old fashioned and involved. Usually telephone, but it could be personal. Personal face-to-face okay, you know, we talked about the three pieces of information that will lead to someone really knowing who you are like that, uh, your first name, date of birth and your zip code. You may not say all those things to the same person at the same. Time, but, uh, social engineering involves people making phone calls into an organization, talking to different people and pulling different pieces of information from those different people and then assemble in those outside so they’re pretty easy to, you know, called secretary and they, you know, i’m trying to get the three owners birthday gift, you know, what? They were on dh, you know, by the way, you know, at another person calls in to another person in the organization and says, you know what? Town today with them? I mean, no, there you go right there. Three piece of information, yes. Wow. That’s okay, those air bad there’s a bad actors, but but if somebody want that they can, they can put it together over time. And andi, even if even a small organization, even if there aren’t that many people, if they can call they could do it over time, they can have a have ah, accomplice maybe helping. So one time it’s a man a couple weeks later, it’s a woman asking different things. Your office isn’t going to protect against that exactly. Then we’re not as people, we’re not wired to think, you know, in that. Kind of devious way to protect ourselves. Okay. All right. All the more reason for thinking about this thing about cyber insurance, i think. Exactly. Exactly. All right, we have just a couple of minutes left. Scott, i’m going to put you on the scott on the i’m going to put you on the scott. I’m going to put you on the spot for a holiday wine recommendation as part of your as your sixty second style stop. Whoa, what wine do you loving? In the month of december? A month of december, we actually we found one that we absolutely love. It’s it’s the two thousand ten it’s called immortal it’s zampa dollars. You might expect it’s just it’s, you know, luxurious it’s. Wonderful. And it’s. Got that typical in-kind of sweetness and smooth with a lot of food. Uh, that fifty bucks and i, you know, been enjoying that one. Okay. That’s a that’s, a red zinfandel or white red’s. Okay, two thousand ten immortals in scott koegler sixty second style. Stop, scott. Always a pleasure. Enjoy your holidays. Thank you very much. Good to talk to you. Thanks so much for your help, scott koegler on twitter. He’s at scott koegler konigstein are and he’s, the editor of non-profit technology news, which is that n p tech news. Dot com next week, the millennials study derek feldman will be with me. I’m pretty sure he’ll be in the studio. He’s, co author of that report also amy sample, ward she’s, our social media contributor and ceo of non-profit technology network and ten she returns next week. Remember our supporters rally bound dot com and tb rc dot com. I’m very grateful for their support. They’re good people. Please check them out. Our creative producer is claire meyerhoff. Sam liebowitz is at the board, as our line producer shows. Social media is by deborah askanase of community organizer two point oh, and the remote producer of tony martignetti non-profit radio is john federico of the new rules. This excellent music is by scott stein. Oh, i hope to be with me next week that’ll be friday, december thirteenth. The, uh i don’t know which friday of the year it is, but it’ll be at one to two eastern at talking alternative dot com. You didn’t think that shooting getting thinking. You’re listening to the talking alternative network duitz get in. E-giving cubine are you a female entrepreneur ready to break through? Join us at sexy body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn timpson juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Sold every thursday ad. 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159: Cause Marketing 101 & Internal Social Networks – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Tricia Napor, principal manager at Alcoa Foundation.

Muneer Panjwani, business development manager at DoSomething.org.

Scott Koegler, editor of Nonprofit Technology News.

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent for friday, september thirteen i’m your aptly named host oh, i hope you’re with me. Last week i’d be forced to endure him okra mathos iss if it came to my attention that you had missed the overhead myth letter signers written to the donors of america, the three co signers of the letter are the ceos of the better business bureau wise giving alliance guide star and charity navigator. I dubbed them the three tenors of charity evaluation art taylor, jacob, harold and ken berger and explained what led up to the overhead myth letter, why it was necessary and why they feel many charities should spend more on overhead, then good overhead, bad overhead. Jean takagi are legal contributor helped you understand what may be sensible and appropriate non-profit graham expenses for your non-profit and what you should avoid, how to protect your board officers and employees, but not go overboard on overhead gina’s principle of the non-profit and exempt organizations law group this week cause marketing one oh one, trish in neighbor, principal manager at alcoa foundation and mounir panjwani business development manager for do something dot org’s share tips for getting started in cause marketing what it is, what small and midsize shops have tto offer their corporate partners gold setting, transparency and aligning missions and needs, and that was recorded at fund-raising day twenty thirteen last june, and internal social networks scott koegler, our technology contributor and the editor of non-profit technology news, explains how social internal networks like your blawg you are blogging, right? Compliment the external networks like twitter and facebook. Also his quick wine recommendation between the guests on tony’s take two my block this week is there is no shortcut to getting planned gif ts here’s my interview with tricia naper and muneer panjwani on cause marketing welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand thirteen for at the marriott marquis hotel in times square, new york right in midtown and with me now, teo, talk about cause marketing are tricia neighbor she’s, principal manager with alcoa foundation, and mounir panjwani, business development manager for do something dot orc tricia mounir, welcome. Thank you. Thanks for having us times a pleasure. Pleasure. Nice and quiet here now some of the other recordings have not been this silent. We got lucky s o. Everybody will be very attentive to you. No background noise, let’s, let’s. Define this cause marketing and distinguish it. Maybe from sponsorships or some other things. Tricia, i want to start. What are we talking about? Certainly. Well, so at i work at alcoa foundation, which is the ah charitable arm of alcoa incorporated the aluminum company, which is mostly a business to business company. So we don’t do a lot of marketing. The foundation does a lot of wonderful social programs. And when you look at the issue with this particular partnership with do something was focused on is recycling when you look at the bismol recycling rates of aluminum in the u s you realize that you there’s an awareness problem that people don’t know about the importance of recycling and the amount of impact on the environment that recycling has. So we went, we started looking at ok. How do we really increase increase awareness? A cz well as access and incentives to this. And then ah, oui. I heard that ceo of do something speak and was blown away by the reach that they had with young people. And we really wanted find a way to reach young people with this important message. So that’s how this caused cause marketing campaign began. All right, mounir, why don’t you explain? What do something is? Get let’s, get, uh, started their servers on the same day. So do something, dot or it is the largest organization for young people. In social change, we create about twenty five costs campaigns that young people care about. You have about one point. Six million young people that participate with us every single year reaches all actually close to five million people on dh young people we define as anybody under the age of twenty five. So anybody over twenty five is considered an old person, which would make all of us here in old. Okay. And i was going to my question, andi, if viewers listeners would like to know more about do something have had aria finger on who’s the ceo, you’ll find that video on youtube. You also find the podcast on my block at tony martignetti dot com. She was talking about engaging people under twenty five. Got it had to do it. What is cause marketing money, or how do we distinguish this from other relationships we might have with with the corporate side? So a lot of corporate partnerships are often about, you know, like stopping on a logo on a campaign and that’s, usually where that’s usually where stops caused marketing, specifically aligning cos purpose and values to a cause that their constituency cares about or because of the companies, product or service actually impacts in some way. So we’re a fast food industry talking about hunger in the in the country or alcohol foundation, which is the largest producer of aluminum. Talking about recycling makes sense. So parting with a nonprofit organization that has the expertise and the ability to have a major impact in that space and quitting a partnership between the two, the two organizations is what cross marketing it’s. Okay, and that partnership could take lots of different forms slowly. I mean, i see a lot of point of sale. I know that’s, not your relationship, but it could be ok to be solicited back-up now, but point of sale, or or mohr causes like recycling or could be anything. I mean, this is very broad. Topic, right? Oh, yeah. It’s, it’s, it’s, it’s. Incredibly broad. And i think what’s happening now is the now that the spaces has become increasingly competitive. So every single company wants to do a cause marketing campaign, which is great for the non-profits it’s great for the world, however nobody’s trying to be bold yet, right? So they’re very few cause marketing campaigns are bold enough that they stand out from the crowd. So the challenge, their concern for latto non-profits is what big ideas do we have to separate ourselves from all the other ones? And, yeah, i suppose we are. A local organization. Doesn’t have the reach of do something, you know, five million constituents paying attention. What? What can that smaller to mid size shop offer? Well, the one thing i would advise him on is find out what your unique identity is, right? What a unique asset. So what’s one thing that you bring to the table that nobody else can, and it could just be an idea. It could be an expertise in a space it could be. It could be a service. It could be stories. It could be something specific that nobody else. Can offer that is valuable to the corporation and i would add, i know that this is about caused marketing, but i think from a corporate perspective, if you’re looking for corporate donors, you do have to take it beyond the marketing and that’s something that do something does really well is that they actually have significant impact. So in addition to getting the word out there and the millions of people who are listening to what do something is saying, they also had fifty thousand youth actually go and recycle fifty cans for this campaign, and then we can measure that and say, the results of this of this of this program were this on the environment and this many youth actually participate in the program, so for smaller non-profit that’s looking at caused marketing toe also look beyond just getting the message out, but is there a way that you can quantify the results in the impact of your programs on the community around the environment? Okay? And i’d say within the past, like four years or so, we’ve been hearing a lot more about four to five years, a lot more about impact measurements we need to quantify our outcomes and not just say it’s, good work, but but prove it definitely. So now how about for the smaller shop? Does it make sense for ah, smaller midsize non-profit to approach a company like alcoa? Or should they mawr have their sights set on something smaller, maybe more local to their community? What do you think? Well, i think it does make sense to approach a company in your local community. So, for example, alcoa foundation or an endowed foundation, we have a budget of about twenty five million every year, but we take half of our budget and give it to our local offices all around the world, so they have budgets that range on the amount of employees that are at that location. They might range from thirty thousand to three hundred thousand dollars a year that they give to local non-profit partners. And if a local non-profit partner in one of our facilities in iowa or california went to them and said we could do a really great cause marketing campaign that would also have significant impacts than definitely our local people would probably want to know more and potentially fund that partner, okay? And are you able to speak to what those local the company’s offices would be looking for? Yeah, well, specifically with alcoa foundation were focused on education and environment because there are two key themes that aline very much with our business. And so under the environment, we look at projects that reduce the use of natural resource is and reduce waste that recycle primarily aluminum and that also replenish so a lot of different tree planting in biodiversity programs. And then on the education side, we’re very much focused on stem education, science, technology, engineering and math. I’m sure your parents know what that is. Well, maybe not down. And i have drug in jail on the show. So if if you hadn’t defined it, i would’ve put you in georgian jail. Okay? And then i quickly quickly paroled. We also look at a lot of work force development specifically around manufacturing. Okay? And more generally, it sounds like i mean, the advice would be aligned. Find the company that aligns with your work. Exactly. Find a company. Fight like men when you’re sad. You know, find what your unique offerings are. Do your research. Find what? The company’s. In your local area are focused on check online to see what other kinds of partnerships they have and then come in, prepared and have a good conversation. Okay, let’s, talk about the preparation in here. How do you how do you make that first contact once you found some some good prospects stalking them? That’s the first thing on twitter is like talking about it, google them watch the videos, learn about the companies which is you can learn about the other, the partnership that they’ve made and the success they’ve had in the failures that they’ve had so often times you will look at a company that would say, you know, we had three thousand people like our facebook patient will say, well, what’s the impact of that right? And they might not have an answer to that. So when i sent an email out, i’ll say, you know, you had three thousand people like a facebook page, what? What was the impact? I would love to know what the impact was and if you don’t have one like we love to talk to you about, how can increase that number, not just a number, but actually engagement. Number right. So a tte the parties with alcoa came about after nancy, our ceo, spoke at a conference last year, and the conversation was little patricia restart to us, saying, you know, we loved her speech. We want a partner, seems like you guys to do it right. You guys know what you’re doing, and you’re the expert in your space, and the brand is really, really exciting and engaging, and they were trying to reach a youth market also, yeah, well, let’s, continue that that that threat, because it’s, not just enough to be on social media on dh tout numbers. Those air, you know, sort of vanity metrics, absolutely number of likes. Number of followers of a number of connections on linkedin, talking alternative radio, twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss. Our culture and consultant services are guaranteed to lead toe. Right groat. For your business, call us at nine. One seven eight three, three, four, eight six zero foreign, no obligation. Free consultation checkout on the website of ww dot covenant seven dot com are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow. No more it’s time for action. Join me, larry. Shock a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you society politics, business it’s provocative talk for the realist and the skeptic who want to go what’s really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me very sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s. Ivory tower, radio dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dahna let’s, uh, i had a guest earlier talking about linc dane and the corporate pages. What is what is ah, do something dot org’s do around linked in. Well, forcing it the founder of lincoln is on the board, so we sometimes have to be oh, there you go. Read happens on a board. Okay, then he spent hours. He’s been a huge support, but for from organization perspective, we have a page on it, and we usually post a lot of the things that are useful for prospective employees. Anybody that’s looking for internship? Our job on the side is their information. Is there? The other thing is nancy serves as one of the writers, so she has, i think, closed down about twenty thousand ceo seo yeah, so she’s, always riding pretty pretty sort of engaging in and fun articles about to do something culture, but also how to advise other smaller non-profits on how to do it, right? Right. So some of the learning that we’ve learned she’s very willing to share that in a very fun and sort of uncensored, weighing a lot. A lot of times, tricia, i think there’s going to be great value. If if you can share what the i’ll call foundation might have done in its research before it approached, do something so heard, nancy speak very engaging sounded of threshold level appropriate, right what’s the next step before you actually spoke to them? Well, eso how cold foundation’s been around for sixty one years, so we just have a lot of experience in working with different non-profits i had heard of do something dot org’s previously, and some of my colleagues had actually gone to their fundraiser the year before and said it’s organizations really fun they actually had their their fundraiser this year, two nights ago when we went back, and it is really fun it’s kind of unlike any other organization, especially just because they’re so focused on youth that that culture pervades everything that they do. So i had heard really good things about it on and then when i heard nancy speak, the thing that she said that really stuck out in my mind and in addition to her colorful language, which you don’t often hear of these conferences that we attend, is that the non-profit incorporate corporate partnerships. It’s a true partnership that the non-profit is not a vendor but their partner, and that has to do something. They have a lot of assets, they have a lot of expertise, they have huge constituent group on dh there, bringing that to the table, and what is the corporation bringing to the table and what are the unique needs and assets of both groups? And i love it when non-profits think that way when they don’t see themselves as a vendor, but as a true partner and that they can enhance what we’re trying to do on education and the environment. So hearing that and hearing that philosophy was pretty much enough, but of course we do our homework. We checked charity navigator and guide star and things of that nature is important for charges to hear it, to make sure that there are legitimate group and then actually are grant application processes pretty thorough, and they have to supply a lot of different information to show they’re financially stable and they have to share with us the list of people on their board of directors on and things of that nature so that we can verify that they’re not affiliated with any terrorist groups and things like that. So we do our homework. So? So before this relationship became was closed, they had to do a grant application. You know, this was not a great relationship that this was a great relationship. Yeah. Okay. Oh, i see. All right. All right. Um did it doesn’t go any further. Are there any? Is there any employee engagement? Definitely way worked. Everything that we look at we look at can we got our employees engaged. So the website that do something put up for us on fifty cans that had a lot of information about the benefits of recycling, i worked with our chief sustainability officer and our other experts in house at alcoa, on recycling on getting some really fun stats for people so the youth could go and see. Oh, wow. When i recycle it saved this. It saves this much energy. Or if i recycle this many cans, i save enough energy to fly to cancun for spring break and things like that. And we all work together on that. That was fun. And and then we turn and know it out to all of our employees saying if you have kids at this age group tell them tio participate and a bunch of them did because there was a five thousand dollar scholarship prize. Didn’t end up going to one of our employees. Children, which was good. You know, we want to spread the wealth, but but we did hear that a couple of our employees encourage their children to apply. And they were getting really into it and looking up where the different recycling facilities were in their towns and things like that. Okay, so yes, definitely went much deeper than the money. Yes, it always does. For us, we look at, you know, the the grant and we want to have the results. But we really want to be engaged and share our expertise as they are with us and money you want. You sound like you want to say more about that. I was going to just go back to the part about partnerships. I think. Do something you know has a very specific philosophy in partnership, which is that, like a partners have to be fun, that they just have to know how to have fun way we know that partition partners is not between organizations there between people. Right? So just like hanging out, patricia on the other night was really, really fun. And nancy, our ceo has always says if you make any any of her staff members cry will cut off the relationship that’s like it’s, like that’s the end of it. And i think i think that speaks really loudly to how how a lot of operatives don’t work, which is like hell bent over backwards to do whatever they can, even if their employees are unhappy. One of the projects not going so well are to make sure that you get the money, which is not the right way to go, because, you know, the part of just will. And as soon as that the program ends right, and we want to make the partners go on for as long as possible. And for that to happen, of forcing that it’s happening, their status meant honest conversation on the table. About what exactly? We’re looking for that big old setting that are realistic goals are in place, and we both understand that we can actually reach them and have our assets in place on the table, not saying that l krauz giving us money. And we’ll just take the money and do what we want with it, but really engaging, i’ll call in to the conversation about well, what can you what else can you bring to the table? And lastly, communicating with them continuously throughout the campaign about the progress off the campaign? So they were a couple challenges in the middle of the campaign where way we’re hitting the numbers because we weren’t getting the report back from the young people. So we told way said that to you. Trish ensues and her colleague about what was going on, and they were very honest about their, like, well, let’s think about other ways to engage our audience even more, and we pivot or just a little bit, but put together when you strategies and ended up getting one point, three million cans collected by about eleven weeks. No, that was that was the whole campaign was all gonna be okay. All right? So i see the nature of a true partnership sharing the fact that things are not. We’re not meeting targets and let’s collaborate about how we can we can make that make that change. And the other thing that was helpful from my point of view is i was looking for innovative recycling projects on dh. They came in and they had their template. This is who we are. This is how we run campaigns. We send out this many tax messages, this many emails, we set up the website, and then, you know, we just kind of to some degree plug and play the recycling messages into what we already dio. And we can show you the success that these campaigns have had on other subject areas. And so it was not like reinventing the wheel, although it felt so specific to us. And they really did hear what we were saying, where our main goals of the campaign and we far exceeded. I think we exceeded our cola foundation’s goals. And i think we even exceed to do something it’s goals. So it was the success for sure, it’s part of your seminar topic is avoiding some of the possible negative consequences. I know when here you mentioned communication being critical, what other ways might we avoid problems in these in these cause marketing relationship, i think transparency in every single wife. So transparency in any of the challenges that we’re facing a transparency and asking for help when we need it. So when we you know when when alcohol wanted to engage the employees, they they said, we need to engage employees, and we need to make sure that this campaign is open to the kids over employees. And he said, ok, that’s great. So here’s the messaging that you can send out the employees that’s going that they can pass on to their kids to get them involved in the campaign. S o i was a transparency is one of the biggest ones, because a lot of the initial reaction for anybody that’s in trouble is to hide the fact that something is wrong, right on dh we are always always honest because i mean, honesty breeds more honesty and honesty. Bill’s good relationships so that’s why i think that’s one of the reasons why most of our responses keep coming back to work with us, it’s because we never tell them something that they don’t have something that they just want to hear, we tell them, what’s the truth and i would say also with some cause marketing campaigns, you could have something occurred that might look like green washing or might look like, oh, we’re just marketing something. And what was successful about this campaign was we had a lot of stats and a lot of data from alcoa about the importance of recycling, and we know a lot of people have heard of you should recycle you should recycle, but i think that we frame the message in a really compelling way and do something worked with us, how i mean holding our hands, saying, ok, that message is appealing, but to appeal to this age group, you could just tweak it like this, and then people would really like it. So they helped us with our language and things of that nature. And i think for successful cause marketing campaigns, you want to make sure that the cause is clear and that the impact of what you’re trying to get people to do is clear. Okay? Meunier mounir, we you mentioned goal setting. You do that? I’m sure is a collaboration, both both there’s to be a two way street, right? Both sides need to benefit. What was the what was the main benefit for? Do something or some of the benefits. Do something it’s literally lives on data. We have two chief data people on staff, so all they do is crunch Numbers to figure out 1 what? What causes people care about and and what what campaigns we should be planning a number two was a measuring the impact radcampaign so, like he said, cause marketing campaigns usually are really hard to measure, and they’re usually measured in just media precious, right? We got a million media pressure, but that’s about it. But what about the number of people that you reach that actually took action over you of this campaign? So we have a very sophisticated tracking mechanism with our members, so every time somebody signs up on our website or signs of being mobile, we can we can track that every time somebody reports back, we contract because we have their cell phone numbers, we can track the locations where they add their age group, the high school, that they go to their demographics. All that data is that we have so we can at the end of the campaign, we can figure out exactly who participated in the campaign, which is incredibly, incredibly useful for any corporate. Partner on that. And we also know that, like, numbers tend to nam in stories into stick, so don’t number is going to be huge. We always find one or two stories that are really, really meaningful impact to share, too sort of to to, to me to make the numbers more colorful. Underlying one year’s discussion was spinning of the wheel in the jason booth. So, for listeners are, or even watching video, you’re not seeing this wheel’s been, but there’s, a company that we’ll let you spend it, we don’t take a chance at winning mug t shirt kapin or ah, and i paid many drawing entry, so that’s, what that’s, what you’re hearing let’s, see. Tricia let’s, let’s, leave. We just have a like a minute and a half for shoulder let’s. Leave small and midsize non-profits with the first step. Really tio engaging in this kind of relationship with company? What should they should be thinking about first, um, i would go back to what muneer said it. No, i know what it is that you do that is unique on look at who your audience is and who your constituents are that you have access to and then really clarify that. Say, these are the people who are following us on twitter. And we have this many facebook people and we have this many people that we can reach. You read our newsletters, etcetera. So if you work with us on this cause marketing campaign, this is how many people you would reach. And then also be sure that there’s something what’s great about this is that do something. People cycled fifty cans. Then they went online and they said i recycled fifty cans. They got put in a lottery to win a five thousand dollar scholarship so that data that he was just talking about, we can actually say fifty one thousand use recycled one point three million cans, and that is something that you, the corporation’s really do want. They really do want those metrics. Okay, excellent. Thank you both very much. Thank you, tony. My pleasure attrition. Naper is principal manager for the alcoa foundation and mounir panjwani is business development manager for do something dot org’s. Thanks again, tony martignetti coverage of fund-raising day two thousand thirteen. Thank you very much for being with us, thanks to everyone at fund-raising day, the organizer’s there for helping me set up and work the logistics of getting all the terrific interviews that i got that day back in in june, we’ll go away for a couple seconds. When we come back tony’s take to there’s no shortcut to plant e-giving and then scott koegler on your internal social networks. I hope you’re blogging. Stay here. They couldn’t do anything to getting dink dink dink dink. You’re listening to the talking alternative network get in. Nothing. Good. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way look forward to serving you. Hi, i’m ostomel role and i’m sloan wainwright, where the host of the new thursday morning show the music power hour eleven a m we’re gonna have fun shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and their voices. Join austin and sloan live thursdays at eleven a m on talking alternative dot com you’re listening to the talking alternative network. I’m leslie goldman with the us fund for unicef, and i’m casey rodder with us fund for unison. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I can’t send live listener love this week because we’re pre recorded, but i do love all the live listeners and, well, we know the standard the regulars who check in all the time north carolina, california, texas, new york, new york has been checking in. And, of course, all our asian listeners probably very good chance south korea, japan and china live listener loved to each of you and podcast pleasantries always gotta remember the thousands of you who are out there listening to the podcast. Thank you so much time for tony’s take two my block this week is there is no shortcut to plant e-giving i have been seeing recently on twitter and some email marketing and promotion messages that i get people suggesting that there’s quick ways to get planned gif ts these are, of course, gif ts from people’s state and retirement plans it’s the work that i do in consulting that’s that’s, my fund-raising niche is planned e-giving um, there are plenty of quick ways to promote planned gif ts, but there aren’t quick ways too close planned gif ts i list on the blogged a bunch of about a dozen ways to promote plant giving very quickly, like just a nisi short sidebar in a newsletter or in an e mail blast, adding a checkoff to your year and reply cards, adding a check off to the back flap the of all your envelopes um, and they said, list about a dozen in this in the in the block, those air quicken and cheap ways of promoting planned giving but closing the gif ts that takes time because these air gif ts that require lots of personal thought and personal factors going into the decision. Think about your estate planning your retirement plan. The the most basic example is a gift in someone’s will what would it take for you to include a charity alongside your husband, wife, children, grandchildren? That takes a lot of thought? You don’t just do that because you got an e mail blast so there’s no quick route to closing these gif ts and that’s what i’ve been objecting to that i’ve been seeing on the on the social networks and in my email lately, the block post is called there is no shortcut to plant e-giving my block is that tony martignetti dot com, and that is tony’s take two for friday, thirteenth of september thirty seventh show of the year. Scott koegler returns he’s the editor of non-profit technology news, which is that n p tech news dot com on twitter he’s at scott koegler. Scott koegler welcome back! Hey, tony, thanks a lot, it’s a pleasure to have you it’s a pleasure to be had. Thank you. I just gave you a shout out for twitter, but something very disturbing has come to my attention since you were on last you are not following me on twitter, is that right? Believe possible? You believe that? I don’t know i’d like to ask you that question you’ve been on for. Ah, just about probably this has been like three years on the show. I tried to send you a direct message and, uh, i couldn’t do it. You are not following me on twitter, let me see here alright, you’re you khun you khun rectifying martignetti there. There you are and yeah, look at that. No following, thank you very much. I think i was going to say you could take care of it after the show. But thank you for resolving that. Okay, that’s the end of the official admonishing, wait, we’re talking about the internal sense social networks, which can complement the external ones like facebook and twitter, right? Absolutely. And, you know, there’s been so much talk about, obviously about social networks, facebook, twitter, google plus, you know, ad, ad nauseum and, you know, those were great, but and they they are useful, and in connecting with people that you may not know, that your friends may know, or that your associates may know so it’s a good way to reach out, sure, right? Um, the good part about that is that is that it can expand your fear, events, your sphere of influence. But the bad part of it is that that bleeds over into possible competitors. Er, um, you know, competitors, organizations that may also be friends with other people that you are friends with, that your friends are friends with, you know, how that goes, right? So it works both for and against you, no. So that said it’s, something that he really can’t ignore and you should certainly be posting to and participating in all right, but the whole point of internal social networks is that it’s i don’t want to call it a captive audience, but it’s more of ah, well, it’s, internal, it’s, it’s something that is within it’s, usually attached to your website and it’s kind of internal club that people that are interested in what you’re doing are participating with okay, short definition. Okay, we’ll talk more about this internal club. What are the advantages of setting this up internally to complement the external well, the advantages that you can you have control over over the messages that are being sent now that you don’t have control over the messages in your in your facebook princeton’s, but if you post something on your own website, the internal social network, then you know that at least the people that are that are participating in that are going to get your message. Additionally, that message can be then reposted, and a lot of the systems that are available for internal social networks will automatically take your posts from the internal network and re post them to twitter, facebook, google, plus and whatever else. So you’ve got this kind of ripple effect going out, okay, um, isn’t there? Ah, ah, also a reason to do this because you can capture data about the people. Sure, sure, you know, facebook profiles are great because you know, they’re they’re available, but they’re very generic, right? You look at my facebook profile, it just kind of says who i am and what i like. I wouldn’t know what it is. We’re not. We’re not friends on facebook. Yeah, you know, when i when i saw that, they’re not when i saw that you don’t follow me on twitter, i unfriended you on facebook. Not that i think we’ll be following you on twitter. All right, not that i’m vindictive, but i i’m vindictive. Okay, i got it. I don’t want you to think i’m vindictive, okay, but so is a okay, go ahead. I know you know, i know them. All right, so facebook is yeah, there’s so much you can learn about someone on facebook, okay, right, but if if you have a social network internally to your system and to your organization than the profiles on people generate, there are much more specific they will talk about, you know, how they’re involved within your organization, and so it kind of brings things closer to what what your organization is about. People will say, well, i went to this particular event, or i helped with this project or i i’m participating in such and such and so it’s much more, more focused, you get people a better view of what’s going on within your organization on also branding, right? You have total control over the way this sight is going to look, absolutely, and you can take some of your, uh, good way to get to get participation is there is to take some of you block post opposed internally on your site and offer those up as questions or or request for commentary through your internal social network. Those then post out to your facebook your twitter, whatever else, right? And as people see that, whether there, um whether they’re currently on your internal network or not, when they click on those the comment that click should and they don’t always but, uh, if you look at the facilities that are available, who should bring you directly back into your internal social network for comment? So it’s kind of ah, you know, it’s reaching out and pulling in is what it’s doing? Ok, now you said block posts would go to your your internal network. I thought we were talking about blogging. We’re talking about something different than your organization’s blawg when we talk about this journal club, correct? We’re talking about a a way for people to communicate to each other, not a blob. Blob, you know, is an external in an article that was posted that then goes out, um, there’s a there’s. A really good example of an internal social network that’s done by sales force. Self a link for you, sales force foundation dot or ge? Okay, uh, you know, i’m not really promoting sales force, although i think it’s a it’s a great tool. Uh, that sales force is a, uh he’s a manager of contacts. Right. So c r m a contact. Management, not sierra constituent relationship management system. Thanks, but i don’t have time for you to get all your people, your list of people in there, and then they can interact with each other. It also allows you to manage how you talk to folks and what kind of messages you get out. So, yes, it’s different from a block. Okay, so so the concept is you write a blogger and you say, hey, i wrote this block and you posted into europe for instance, sales force or non-profits serum, and that then gets posted out to the people that are currently members of of it. So it goes directly to them. It also gets posted out to your twitter followers and to your facebook followers into google plus followers. So it’s a way of just before kind of reaching out and bringing in. Okay, okay, um and i want to be fair toe sales force that not that they support this show in any way or have any relationship with me. But they do have, eh? A program where non-profits can use up too. I think. It’s up to ten licenses sales force for absolutely free. We’ve had guests on a couple of guests have have mentioned that in the past maria simple is one of them, so we won’t be fair to sales force. They do have a non-profit program on dh, so it does work for non-profits as well. So we have just about a minute or so before we take our first break. What what does it take to get started in creating this? This this club internally? Well, let’s, just take sales for since we’ve been talking about that, since we also know it’s free and it’s probably one of the most widely used managers of of for any kind of internal networking. Uh, just goto salesforce foundation, not order signed up for there will be instructions there on how to integrate that into your website, and it should be connected through your website that’s kind of the whole purpose is so that it brings people back to your website on then start to use it, you know, announce your post your blood articles written on through that, uh, do that system and let it do its job. Okay, if you also want to ask people to join and all that kind of thing, yeah, we’re gonna talk more about bringing in. Some early adopters and things like that. So we’re going to go away for a couple seconds. We come back, scott, and i’ll keep talking about your internal social network. Keep listening that. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Oppcoll have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Bonem oppcoll welcome back, big non-profit ideas for the other ninety five percent or it’s got, um, once we have this, we’ve built this buy-in how do we start to get people to come to it? Well, the old fashioned way and ask them and you can ask them in the same manner that you would, uh, post a blonde post onto your internal social network simply hey, we’ve got this new thing and we invite you to join our club it’s probably say it better than i just said it, but, uh, you post that out, it would go out to your two or three people that you’ve got internally and they’ve got to your to your facebook, twitter, google, plus but there’s one other trick that probably is a better way to handle it and at least a good way to get it started and that is to go to your people that are currently participating with your organisation in other ways and simply ask them to be pilots for for this, for this new venture that you’re putting together, just ask them to join asked them to comment and ask them to invite their friends, you know peer-to-peer usually more effective than just kind of a blind invitation. These are the people who are the most active in your existing networks, right? Exactly. Okay, um, and as your as you’re promoting this and inviting people to come, you need to be sharing what? What the value is, why they should spend time with you, right? And hopefully that’s part of what goes on in your blondes because that’s really the topic anyhow, what are we doing? Why is it important to the world? Why’s it important to you? And maybe it will take one or two sentences as a preface to that block post to say, you know, here’s, something new we put up, we really think this is important. Please come here and read it. And while you’re here, please join our into our internal network of conversations as we are ongoing promoting this durney we need to be listening back to the community right for feedback, right? And and that’s really no different again from what you would do with twitter, facebook, right? Well, plus you certainly want to interact and that’s the whole point. And if you’re trying to concentrate your efforts to your internal social network and provide, uh, even better interaction there. You should be paying at least a little bit more attention to the internal than you would be to your external. Of course, you know, it all kind of balances out. You don’t want to ignore anyone, but you always want to say, you know, please come, join us here rather than out there. Yeah, you have, ah, article, that is a couple of years old, but it talks about this very, very, uh, thoroughly and there’s. Also, ah, suggestion of another place. Besides what you had suggested, sales force that will help is a platform for setting these up. The right but i can’t seem to remember which wanted what which one they’re talking about, but you obviously dio advanced solutions international? Uh, right, right. Of course, it’s a d v s o l dot com. So i like to give, like, to give listeners a couple of choices. What else? What else you wanna tell us about these thes internal networks that i haven’t asked you about? I think the message is that they’re adjunct to the one two what you’re already doing. And and in some ways that probably putting one of these together probably make your social media life a little bit easier because it is, and it should be the starting place for all social media conversations you can post there and have it automatically post out to your other social networks, which means you’re not going to everyone of your social networks and posting, uh, crusher probably is in some kind of some kind of tool to automatically post anyhow, but this this is one place to concentrate on again will bring things back together into your eye. Your designated location? No, i guess that’s really the most of it. But overall it’s going? To help you to concentrate your constituency on the things that you think are more important and toe let that conversation build internally rather than just kind of out in the wild. Okay, and then you also have the advantage of finding out more about your people as we talked about, right? As they develop their profiles, you get learn more about them and you can then contact sales force again is a great tool to do exactly that because i mean that’s the whole point of sales forces knowing who you’re dealing with, knowing what their last interaction was, knowing what they’re interested in and then being able to communicate directly with him. Okay, we got just enough time for you to give your quick wine recommendation. What? What is it? All right. I have wanton it’s, a california wine it’s, an alexander valley cabernet sauvignon it’s a two thousand ten and it’s been one of the one of my most consistent, highly rated it’s under under twenty dollars. Generally seventeen dollars, or so. And you can get it a lot of places. Total line wine warehouse. Those kind of places. Ok, say it one more time. What is? It alexander valley cabernet sauvignon the one i like is the two thousand ten okay, scott koegler are non-profit technology contributor, editor of non-profit technology news, which is that n p tech news dot com he’s at scott koegler on twitter my newest follower and the article that we talked about this at at and p tech news dot com is called non-profit social media smarts, internal or external social networking tools. Scott koegler thank you very much. Thanks, tony. Take care. My pleasure. Thank you. Next week. Maria semple is back. She’s our prospect research contributor. She reminds us that newspapers and magazines are valuable prospect research tools. They sound like they’re very nineteen, ninety nine, but they can be valuable and she’ll explain why if you like this show, then you’ll love my podcast for the chronicle of philanthropy. It’s called fund-raising fundamentals it’s monthly and it’s ten minutes it’s on the chronicle of philanthropy website and it’s on itunes. Our creative producer is clear miree off. Sam liebowitz is our line producer shows social media is by deborah askanase of community organizer two point oh, and their remote producer of tony martignetti non-profit radio is john federico. Of the new rules that music i hear in the background are music is by scott stein. I hope you’ll be with me. Next friday, i’ll be back live in the studio. On the twentieth of september, we’ll be at talking alternative broadcasting at talking alternative dot com, one to two p, m eastern. Oppcoll didn’t didn’t. Didn’t dick tooting. Good ending? You’re listening to the talking alternate network, waiting to get you thinking. Are you a female entrepreneur? Ready to break through? Join us at sexy body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn tips and juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Soul every thursday and me in new york times on talking alternative, that calm. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. Hyre

153: Fermentation Fascination & Volunteer Matchmaking – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Sandor Katz is a fermentation revivalist

Scott Koegler is editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Metoo hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i hope you’re with me last week why i would suffer atrial fib relation if it came to my attention that you had missed the event leadership puzzle from fund-raising day twenty thirteen our panel solved the puzzle for honorees, chairs, hosts and committees, from goal setting and recruitment to motivation and thanks and back to board basics. Jean takagi are legal contributor was here he talked about who belongs on your board and for how long should you ceo be on the board? Is it okay if your ceo chairs? What about vendors? Jeanne and i differed on vendors actually show, so i shut off his mike he’s, the principal of non-profit and exempt organizations law group in san francisco, and we’re going to continue that conversation in a couple of weeks very shortly this week out of the blue fermentation fascination. This is a brand new feature this week we’re going to bring in people who have unusual and interesting jobs and in some ways support non-profits and our inaugural out of the blue guest. Is sand or cats he’s a fermenter? He calls himself sandorkraut we’re going to talk about the history, the benefits and the methods of fermenting foods, and sandra is going to share his simple sauerkraut recipe cool and volunteermatch making scott koegler is our monthly technology contributor and the editor of non-profit technology news this month, we’re talking about tech that matches willing volunteers with seeking charities between the guests on tony’s take to my non-profit bootcamp interview. I’m really excited, teo introduce our first out of the blue guest sandor alex katz is a fermentation revivalist. Newsweek called his first book, wild fermentation the fermenting bible. The new york times said that he has become for fermentation with timothy leary was for psychedelic drugs a charismatic we’ll see about that, i hope so. Consciousness raising thinker and advocate who wants people to see the world in a new way. End quote his latest book, the art of fermentation, received a james beard award and you’ll find him in rural tennessee as well as wild fermentation dot com sandorkraut its welcome to the show. Thanks for having me on tony it’s good it’s a real pleasure. I’m really you know. People say i’m excited to introduce, but i am excited because you’re our first out of the blue guest and i think fermentation is a fascinating thing. We’re going to learn a lot more about it, so i am excited that you’re on show. Thanks for being here. Thanks. Metoo um, how did you get into fermentation send or? Well, let’s see, i grew up, i grew up in new york city and, you know, for reasons i couldn’t possibly explain one of my favorite foods is a kid with some sour pickles, garlic, dill, fermented pickles. So i’ve i’ve always been drawn, teo, you know, some of the flavors of fermentation, but what really got me to begin practicing fermentation is twenty years ago when i moved from new york city to rural tennessee and started keeping a garden, you know, there was just a moment when there was a whole row of cabbages, and i decided to learn how to make sauerkraut, you know, really with based on this sort of practical dilemma, what do i do with all these veggies that are ready at the same time? Um, and then, you know, you know, one thing led to another, i started exploring all sorts of realms of fermentation started making yogurt in a little bit of cheese. I started doing some, uh, bread making using a sour dough, i started making wine sort of elderberries and blueberries and other kinds of berries and, you know, i just, uh i just got kind of obsessed with fermentation and, you know, spend a decade indulging that obsession and learning, learning about it, um and, you know, really everybody lives fermented foods and beverages cool, and if you walk into a gourmet food store, most of what you see are products of fermentation, and they’re just part of people’s lives in all parts of the world in lots of ways that i think we don’t recognize. The other reason that i’m excited today is because our creative producer, claire meyerhoff, is in the studio with me from north carolina. Hi, claire. Welcome. Hi, tony, how are you today, it’s a party it’s a privilege to have you? So i’m excited that sanders are first out of the blue guest, and i’m excited that a long time creative producer from the beginning, this is not this is not new krauz meyerhoff is with me in studio help tony with his very first show that’s very true helped him ferment the show very good. So it has come. Yeah, you have a question for science. You have a question for you in your first remarks. You you said something about that you started practicing fermenting and that caught my attention because it’s like saying you practice yoga, you don’t do yoga, you practise it. So tell me a little bit about the fermenting. What i mean by that is that, you know, for my entire life since i’ve been, you know, eating food, i’ve been eating products of fermentation, and everybody does. You couldn’t possibly not. If you eat bread, you’re you’re eating something that’s fermented. If you’re eating cheese, hearing something that’s fermented um, you know, if you’re putting any kind of condiment on your sandwich well, that’s based on something that’s, fermented vinegar if it’s not directly fermented, self like soy sauce or or fish sauce. But you know, really, what i’m saying is that, you know, fermentation is everywhere everybody eats products of fermentation every day until seventy five years ago, it was just part of what people did. In every community it was part of producing food was was fermenting some of it. But as food production has, you know, disappeared from the fabric of our lives in fermentation has disappeared with it. But at the same time we’ve developed this fear of bacteria, so people assumed that, you know, fermentation is, you know, potentially dangerous or highly technical. So so for me, that’s the significant thing there that’s the moment that that significant in my story is when i began a practice of fermentation doing it for myself. Well, there is a bit of a meditative quality to it because you have to let it let it sit. And you have to kind of think about it. It doesn’t happen right away. It’s. Not like stir frying. Exactly. Exactly. There’s there’s. Always a time component. Joes have tto wait. Whether it’s a few hours, a few days, a few weeks or in certain cases a few years fermentation. Can i get a word in claire? I don’t know. You brought me into the studio, you know, you get what you wish for. I got screwed. Fermentation goes back. There’s there’s. Records of fermentation in our inn in archaeology, right? We’re going back thousands of years. Yeah, sure. I mean, you know, the earliest archaeological evidence that we currently have goes back nine thousand years. But, you know, of course, you know, foods and microorganisms, you know, don’t don’t leave lots of trace is it’s sort of the pottery is the traces. So, you know, we can surmise that the desire for vessels for fermentation was the incentive for figuring out pottery and that people have been practicing fermentation for longer than we’ve had pottery vessels, but yes, for at least thousands of years. And i would point out it’s just a natural biological phenomenon that happens without us. So, you know, i think that our our primate ancestors were, to some degree familiar with fermentation. My niece’s husband, they live in vermont. And he’s a scientist he sends this whole day doing scientific research. But his hobby is pickling things. And you, if you open any any closet in their house, you see these jars with different vegetables in there, and they’re pickling. Do you see this is like a new trend for millennials? Well, i mean, i i mean, i would say the people, i mean people have been have always pickled things. You know, people who’ve had gardens have always had a reason. Teo pickle things to put things up, and the word pickling covers a lot of ground. You know, most contemporary pickles involved just pouring hot vinegar over vegetables and essentially sterilizing them in the jar. But you can also pickle things like a sauerkraut or kimchi could be called in a pickle. The kosher deals that i grew up loving, our pickles and those air basically just vegetables in a saltwater brian where fermentation creates lactic acid that preserved vegetables. So all the, you know, micro microbial activity is very sort of present and alive in those stiles pickles on fermentation is going on in our bodies do, isn’t it, sander? Yeah, sure. I mean, the cells of our bodies are capable of fermentation. And when we sort of call upon particular muscles to do more work than there were providing them oxygen for the reverts to this ferment a tive mode of metabolism where they produce lactic acid is a byproduct. And that the source of the feeling of a muscle burns, you know, also women’s bodies actually produced a carbohydrate. Glycogen that supports ah population of lactic acid bacteria that creates an acidic environment that facilitates human reproduction. Who, you know there’s, a huge amount of fermentation going on. So in a number of different ways, you know, in our bodies there’s, lots of fermentation, that’s, exciting. Andi, i have felt that when i’m when i’m working out, you feel like burning pain in your legs after a run. That’s ah that’s, lactic acid, you’re saying, yeah, that that that’s like to guess that that’s, basically, you know, the incredible sort of ingenuity and flexibility of of our bodies. If we’re not giving them enough oxygen for the oxidative mode, they have this other mode of energy production, the fermented mode outstanding. All right, we’re going to take a break. We go away for a couple seconds. Claire meyerhoff stays with us, send our crowd stays with us, and i hope that you do, too. Talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our coaching and consultant services a guaranteed to lead toe right growth for your business, call us at nine one seven eight three, three, four, eight six zero foreign, no obligation free consultation. Check out our website of ww dot covenant seven dot com oppcoll are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over intellect no more it’s time. Join me, larry shop a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to know what’s. Really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s. Ivory tower, radio dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com metoo welcome back to big non-profit ideas for the other ninety five percent. I can’t send live listener love or podcast pleasantries today, i’m sorry. Um, we’re not live. We’re recording a couple days in advance, so but live listener love to the people who i bet are out there. California was always checking in north carolina, texas, new york, new york, washington, washington and oregon have been have been checking in, and of course i can. I was wrong. I can’t send podcast pleasantries to everybody listening to the podcast, especially our friends in germany. Lots of podcast listeners in germany, like over a thousand um, sander, you, uh you mentioned a love of ah early love of garlic pickles. You prefer those over the naan garlic country? You’re kind um, my my favorite kinder with garlic and deal. And right now, in my garden, i have an explosion of cucumbers, and so i’m seeing some garlic dill pickles in my near future, you’ll be meditating about those as a squire said so. So for people who have an excess of cabbage, this could also be very valuable, right? Yeah, sure. I mean, any vegetable can be fermented, you know. Using pretty similar technique. Um, you know, the classic is definitely fermented cabbage, sauerkraut, but you can add, you know, different vegetables together. Often i’ll add carrots to the sauerkraut, but it’s a really very versatile process. And we want teo establish your bona fide these for being on this show, you’re you, you do work with local non-profits in western tennessee, don’t you? Well, i mean, for for my whole life, i’ve been involved in a, uh, different kinds of non-profits when i still lived in new york, i worked for some non-profits i did fund-raising you know, now now my involvement is much more let’s, say, casual and peripheral, but but, yeah, i think it’s important, tio um, you know, sort of support local charitable organizations and people doing good works. What was the occasion for your move from new york city, the western tennessee that’s that’s a pretty big move on and actually it’s, not western tennessee in middle tennessee where we’re looking, but, i mean, basically, it was a moment when i was trying to make a big change in my life and, you know, i met some people who were part of ah, um uh community here and i was very intrigued by the stories they told and decided to come visit and check out what they were doing, and i don’t know, i mean, as much as anything, just the idea of, you know, moving to a rural environment, getting involved in keeping a garden, you know, drinking fresh spring water, you know, those things were very appealing to me. Um, and, uh, so yeah, it was it was a big change of life moving from, you know, manhattan to a rural county with maybe ten thousand people in it. My wife recently started her first garden. She no longer lives in new york. City’s move teo, a suburb of indianapolis, and she has this beautiful garden is probably forty year, maybe even fifty five, forty feet long and about twenty feet wide, with lots of different varieties of lettuce and varieties of peppers. Broccoli didn’t do so well this year, but she sent me a picture of her just so proudly sitting at the garden with with little young sprouts like all the sprouts for, like, two or three inches, but the first, you know, the first time and she’s just so she just looked so pleased with herself in that little picture. It’s. Lovely, but i mean, it’s, it’s, very gratifying, you know, t grow food, and it puts you in touch with, you know, the land and the sort of incredible potential of the seeds and, you know, puts you in this sort of nurturing role and it’s very empowering, because you know this, you know, really limited amount of work you’re doing is producing all this wonderful fresh food, and you can just, you know, taste and feel how you know how healthy it is to eat such fresh food and and it’s incredibly fun and rewarding that’s. Then, claire, do you have a garden and, you know, i mean, people do it all over. I mean, you know, i’m in touch with people in new york. Were involved in, you know, urban community gardens, rooftop gardens. I mean, i think that, you know, lots of people everywhere are getting more interested in gardening and producing their own food. You know, in supporting local farmers, i think, you know, all these things are interconnected. You have a garden, claire. I think the extent of my gardening was pretty much. I’ll buy one of those basil plants or something and keep it on my windowsill in pluck from it. All right. I see that in the city a lot fresher than any baseball. You could possibly that’s, right? And you know that it doesn’t have besides. And fungicides and pesticides in your its little in this little pot, right? Yes. I think an herb garden is a good way to garden for the for the bow tannic ly challenged like myself. You know, sanders, you have a sauerkraut recipe that that’s really simple that i wanted to share with us. Please. Okay, sure. So i will tell you the short version. And let me tell you that if you look at my website, wild fermentation dot com, you confined a much more sort of fleshed out version of it. If you need more details, i always i always recommend fermenting vegetables, as you know, the best way to sort of make a first step into fermentation it’s a it’s a great gateway into fermentation because you don’t need any special equipment. You don’t need any special starter cultures, you know it’s really? Absolutely intrinsically safe. There’s. Never been a documented case of food poisoning from fermented vegetables in the united states. Um uh, you see results relatively quickly and it’s. Incredibly delicious and healthy. Um, you take some cabbage on dh, chop it up, you can augment it with other vegetables, carrots, turnips of the root vegetables, onions, garlic. You know, almost any vegetable you could imagine. Just chop it up and then lightly salted. You know, don’t get caught up on a sort of magic number of how much salt you need to use lightly salted taste it. Make sure it tastes. Ah, good to you can always add more salt. If you like it’s. Easier to add salt in it is to attract salt. Um, and then take your your shredded salted vegetables in a bowl and just spend five minutes with your hands just squeezing them on dh. What this does is it kind of bruises, the vegetables breaks down some cell walls. Our objective here is to get the vegetable submerged under their own juices and by squeezing them, you make them juicy. So it’s easy when you stuffed him into a jar to press them down and have their juices rise up over them. Then once you’re vegetables are nice and juicy, you take a jar. Aa wide mouth jar is easier than a narrow necked jar. You could certainly use a a beautiful ceramic crock if you have one. But a jar’s is something simple that everybody has. Ah, court jar will take about two pounds of vegetables to fill, and then you just stuff the vegetables into the jar. Um, uh and used some force and expel any air pockets. And as you press the vegetables down, you will see liquid rising up over them. Bilich um, andi, and then you just leave it for a few days. I like to leave it right on my kitchen counter world see it. Because if you seal the jar there’s going to be all this carbon dioxide that’s produced and it’ll pre-tax crate some pressure and it’s okay, to feel the jar, but you’ve got to be sure every day or so to release the pressure. Okay, um, now, you know, the big question of fermentation is, when is it ready? You know, window, i eat it. How do i know that? It’s ready and there’s. Just no straightforward answer to that question. I mean, if you were, you know, doing this on a homestead with with a seller, you would probably make enough to get you through the winter, and it would be fermenting for months and months on. Some people like it best after several months, but you really can start to eat it. After just a couple of days, the thie acids air forming, there’s dense populations of probiotic back syria. Um, um, you know, the textures changing. So? So what i recommend that people do is just tasted every two or three days, eat a little bit of it and then press it down. Make sure it gets submerged under under the juices again on dh. Then you get to see a progression of flavours and, you know, do you like it? Mohr and mohr as it gets more acidic? Or did you like it best after, you know four days and then it started to get too strong for you. The beautiful thing about fermenting yourself, like making anything for yourself is you can figure out how you like it and make it the way you like it. So many people prefer a milder crowd that’s fermented for a shorter period of time than what they’ve typically been exposed too. You can make it spicy. You could make it not bye. See you could ferment for weeks and weeks or just for a few days. There’s a lot of possibilities once you understand, you know the basic process, which is that simple, you know, charm, salt, squeeze stuff in a jar and wait a few days. What are some of the spices you could add if you besides the soul? I mean, some classic spicing ideas would be tearaway seed juniper berries in the korean tradition of kimchi, it would be hot chili peppers and garlic and ginger and shallots or onions. Um, but but people are doing a lot of non traditional vegetable fermentation these days, and i’ve had some excellent curry crowds that have, you know, turmeric and, you know, other curry spices in them. Um you could certainly do a deal. Flavored crowdster you can incorporate fruit that’s. Very popular eastern europe. You know, cranberries or little bits of other bits of other kinds of fruits in with sauerkraut. You know, there’s really infinite possibilities. And you know, your imagination is really the only limitation. Alright. You mentioned earlier that that ah, among all the foods that are fermenting or fermented there were not aware of chocolate. How is that? How is that a fermentation product? Well, chocolate and also coffee, um are fermented on the harvesting end. So this happens in the tropical places where cacau and coffee grow with with cacau it’s, the, uh, the pods after they’re harvested, you know, art are mounded and moistened with water. Um, to, uh, to facilitate a spontaneous fermentation. And this, uh, both digests the fibres that hold the cacau beans into the pods. And it also helps develop the flavour that we associate with chocolate. Um and, uh, and similarly a coffee it’s the it’s, the beans right when they’re harvested are mounted on the ground moistened and allowed to spontaneously ferment and that’s part of the flavor development. No, um, tell me something else. About fermentation that i haven’t asked you. What will would you like to share about it? Well, i mean, i think that was one thing that’s really on people’s minds a lot today, uh, is this idea of probiotics and a growing awareness of how important you know, bacteria are in our bodies, you know? And yet, because of antibiotic drugs, anti avectra cleansing products, chlorinated water way have, you know, quite a bit of chemical exposure that, you know, subjects the bacteria in our bodies to assault. So, you know, people are turning tio supplements er of probiotics and just thinking about, you know, how to, you know, replenish and diversify their bacterial populations in the gut, and i would say that really, there’s no better way to do this then with fermented foods, you have to understand that not all fermented foods contain live bacterial cultures. Um, a cup of coffee does not contain latto pectoral cultures aloof of bread, that’s been big, does not contain life bacterial cultures. It’s really, those ferment that have not been cooked after their fermentation. So yogurt is a classic example of a live culture food, but sauerkraut provided it hasn’t been canned is another one. What about beer? Is that? Is that a fermenting process? Oh, absolutely. Here and your wine sake. All alcoholic beverages are products of fermentation. Absolutely. Now, in terms of the life bacterial cultures that i was talking about, i mean, historically. Okay. In the natural world, microorganisms don’t do not exist singularly. You’d never find a single type of microorganism. So historically, alcoholic beverages have always also had lactic acid bacteria as well as a cz well as these. But, you know, really what? Louis pesters, you know, achievement that sort of spawned the field of microbiology was isolating a single organism yeast. So, you know you can in any supermarket you can buy a packet of pure yeast. No, you know, most commercial, you know, beers and wines are made with, you know, just pure yeast and don’t have you no other bacteria in with them. Sandorkraut is it? We have to wrap up just a couple minutes. What is it that you love about doing this work? Well, really, i mean, what, what, what? What got me interested in teaching and speaking about fermentation is the mystifying it. I mean, fermentation is just such a it’s. Such an important part of everybody’s life. I mean, on lee because, you know, so many of the foods that are central to every culinary tradition, you know, all around the world involved fermentation, um, you know, and yet because, uh, you know, fermentation has largely disappeared from, you know, our families and our and our households and our and our communities, and disappeared behind factory doors. People have become very intimidated by it. You know, we’re taught to be afraid of, uh, bacteria and microorganisms, and so there’s there’s, just all of this fear and with the food is simple and safe and sauerkraut. I mean, you know, everybody’s terrified, you know, how can i be sure i’m getting good bacteria growing and not bad bacteria? You know, we’ve just been taught to have so much fear about about bacteria, so so i got, you know, i’m interested in empowering people and, you know, helping people learn how to do this with, you know, with confidence and do it safely. Um, and effectively, sandora. Alex katz, sandorkraut he’s, a fermentation revivalist, and you will find him at wild fermentation dot com. Sandra, thank you very much for being our inaugural out of the blue guest pleasure. All right, tony. Well, it’s. A pleasure to be on your show out of the blue, thanks very much. Bye, sander. We go away for a couple seconds, and when we come back, it’s, tony’s, take two and then volunteermatch making with scott koegler and, of course, clear meyerhoff. Still here. Stay with us. E-giving didn’t think dick tooting getting ding, ding, ding ding. You’re listening to the talking alternate network e-giving. Dahna duitz are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way look forward to serving you! Hi, i’m lost in a role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour eleven a m we’re gonna have fun shine the light on all aspects of music and its limitless healing possibilities. We’re gonna invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a m on talking alternative dot com you’re listening to the talking alternative network. Schnoll if you have big ideas and an average budget, tune into the way above average. Tony martin. Any non-profit radio ideo. I’m jonah helper from next-gen charity. Hi there. This week’s tony’s take two is what i blogged about this week, which is my non-profit bootcamp interview. Jamie bristowe lavoy from non-profit match one the number one dot com put together a series of interviews with consultants and some other people, and i was one of them in this non-profit boot camp. Another one was bob penna who’s, the author of the non-profit outcomes toolbox and he’s been a guest on this show so you can hear the two of us in any case. And about five other people were interviewed for the boot camp. And i talked about the importance and the timeliness of planned giving and charity registration on my thanks to jamie bristowe, lavoy at non-profit match one dot com for including me and also we have a couple of minutes. I wantto ask claire miree clair aside from being creative producer of this show, which is more than a full time job but she’s able to squeeze in being principal of the plant e-giving agency, which is marketing and communications for planned giving programs. What’s ah what’s happening in plan giving, marketing communications. Well, i think that aa lot of savvy clients thes tae’s air taking like a different look at their plan giving marketing maybe they’ve been at it for a few years. They have a website, they’ve been doing some mailings and things like that, but i found that some clients are asking me like, well, what else can we do? What’s something kind of different, so i’ll help them come up with a little project. I always call it like a special project and it’s about basically finding a group of niche donors that you might have that you’ve been kind of ignoring. And how can you drill down your list of your millions of donors down to a group of maybe, like, i don’t know, maybe two hundred so narrow your audience to about two hundred people and then asked them to do something for you, send them a letter and ask them some questions, maybe try to get some little bit of content out of them, but basically, what you’re trying to do is engage them and see what level of interest they have in your organization. So a little special letter, maybe to a small group of people now, if you don’t have a list of a million, which a lot of our listeners, if you have a list of a thousand, you can still ask twenty or twenty five people can’t exactly cause it’s about starting a conversation, the best plan giving people out there that have really, you know, robust plan giving programs, big universities and things, right? So what what’s their job? A za plan giving officer theirjob is mostly to try to get conversations with people so their their goal is tio identify someone that will sit down and actually have a conversation with them about how they’re supporting the organization, what their future plans might be? Are we in your will for how much are we in your will? So the goal is always to have a conversation with an individual’s, so if you don’t have a big plan giving department and a plan giving officer, wouldn’t it be nice to sort of identify a small group of people and have a conversation with them? Start the conversation that helps you identify who these really loyal, really interested people r thank you and letters. I’m a lot of people these days. They’re hiring me to write letters for them direct mail still. Does very well wreck male and very and again more specific letters. One letter i just did for an organization was was very clean. They had wanted to send out a big, fat request letter to a bunch of people and say, like, oh, it’s very important you give us a request for these reasons, and then we do this and we do that, and i got them to ditch that and to instead just send a letter from an existing plan giving donor a guy who says, you know, a year ago i did the best thing i ever did. I put this organization in my will have, you know, a story half tells you stories, even a story, just the fact that someone did it and have you done it to you and to see if people will respond to that letter and say, yeah, i’ve done it. So before you try to explain to people a whole bunch of stuff or tell them a big story, why don’t you just find out if they’ve just plain old put you in their will already? Okay, simple letters. My first my first guest, i think for tony’s take two. Never had i don’t think i’ve ever had a somebody else come into and give insight for on tony’s tech to take to take claire, take two to table tio tio car meyerhoff plan giving agency she’s saying that she’s not going anywhere, not that she’s going anywhere, but we’re going to bring in r monthly technology contributor scott koegler he’s, the editor of non-profit technology news, which you will find at n p tech news. Dot com scotty koegler how you doing? Good tony, how you i’m doing terrific, lee, thanks for being on the show today. It’s. Good to have you back. Problem. You were talking about the beer we’re talking about volunteers and matching volunteers. There’s ah there’s a boon in volunteerism. It’s, it’s critical for charities. Obviously, right? I mean, aside from volunteering funds and that kind of thing, that time is a big deal time and talents and you’re right. I mean, the boom. I was really amazed to read these statistics, and i just kind of re kapin here. These air from the corporation for national community service. Um sixty four point three million americans, which equates to about twenty six point eight percent. Of the adult population. Think about that more than a quarter of the adult population is actually giving of their time for free. Just amazing. Especially in these times when, you know, people really know that more than that, many people want work, right? Yeah, right. And that amounts to almost eight billion hours. Um, with the service it’s just that. That that’s just amazing. Number two may i just but it’s almost restores my faith in humanity that people actually, uh, you know, do care about the environment of people around him. Yeah, yeah. We’re ah, were a volunteer culture mean, we wantto we want to help each other right on dh and coarse. You know, with that kind of numbers becomes the question what? How do you deal with it? How do you put that together? How do you manage the people that obviously want to do something and match them up with things that are available to do and, you know, yeah. It’s like social media, right? I mean, you’ve got a lot of things to do. And how do you actually get to the people that not only are qualified to do that? I want to. Do it okay. And that’s, where the that technology is going to help us match the match, the willing volunteers with the charities that are in need. So what? And this is also good for employers as well, right? Right. Because, you know, when you have employees who are dedicated to the community probably means of just kind of a better all around person, but is a part of your staff so that’s on the internal side and then from the external side, i guess pr kind of thing if you have people that are being helpful, the community that’s exposed, exposing your organization, your for-profit organization as a do gooder organization as well. So that’s, always good and mix for ah loyal and productive employees, because we know that if people want to help and you’re giving them you as the employer are giving them a way of helping charity’s, then i think that also leads to a productive, happier employees, right, and possibly happier and more productive customers. No mean, every every company is looking for ways to get customers toe two do more business with them. And if part of that is that’s the whole point behind. Social media for for profit organizations is that you get people to, like you interact with them, show them something that is good about the company rather than just all the complaints that inevitably come up. So all right, so just another feather in the cap. So let’s, bring this to the to the technology. You’re the yeah, the technology contributor. Now we know the value of volunteerism all around. What what’s what’s the technology doing for us? Well, overall, what it’s doing is matching. I mean, if you think about the basic matching stuff, the one that comes to mind probably the most people’s match dot com where you’re taking individuals, uh, attributes and interests and talents and all those kind of things and locations, of course, and your matching them up with in terms of match dot com with other people with the same kinds of interests. This it’s the same kind of technology. I’m looking at one online right now. Is volunteermatch shot or ge? Yes, just like that volunteermatch that organ right on the front page here. I just brought it up when it says what, uh, what do you care about in and then it knows where i am? Of course. Traveller’s rest south carolina. So it right there, it’s helping me too find things that i mean, that i’m a like when they want to do in my local area. So the technology here is obviously on the very first part of it is knowing i just get a little bit technical here. Tony, um, it’s tracing my i p address my internet protocol address, which is the connection between me and the internet and those things are pretty much location based, so it knows my location that nose in this case, i’m in traveller’s rest, okay? And if i were accessing it on my phone, it would actually just do g p s ok. And so the interesting this is the same technology that that match dot com and christian mingle and i don’t know others other, uh, e-giving findings of them, but yes, exactly. Its interest and location based after at the very top level. Okay, so those interests, they’re going to match e guess your skills with a charity’s needs. Yeah. So let’s, just let’s. Just do a little experiment here. I’m on. This one here is volunteermatch dot org’s and first of all, it knows where i am, but it really doesn’t know anything about me because i’ve never logged in here before you, so i’ll just say i care about animals and see what comes up with, um, pets and people. Um, the hospital luthan hospice of south carolina, no volunteer foreign exchange student, pet therapy volunteers now that might be one cut therapy volunteers, which is a hospice. So i mean, there it is. Within about what, five seconds i found something that might match what i like to do so i could get my animal. You know, i got a friendly dog. I could take the dog down too. The pet therapy volunteers and held out no, pretty amazing, actually. Okay, now, of course, in volunteermatch has gotta be a place there’s a portal. I’m sure for charities to sign up as well. Well, yeah, i think you know, the hospice qualifies is charity, right? Right. But i’m saying you you entered as an individual they would enter is right. They will enter as a charity on dh. They’d be assuming, you know, i assumed they would be putting in what there they’re volunteer needs are what? What they’re what they’re looking for, right? Just the top of this one again, we’ll stick with volunteermatch they’re two things. One has find opportunities, which is obviously what i did right next to it is recruit volunteers. So in that case, see, they have volunteers connected since nineteen, eighty eight, seven million, so they, you know, they have done this a bit. Okay, another three to join. So so it’s free for the charities, claire, i’m so i’m sorry. No. Good. Yeah. So, yeah, i would assume. Well, i don’t know if it’s free. How does this website make make money? They’ve advertisers are well, i just scroll down a bit and it shows here this is built on the freemium concept, which is you get the basic level for free, which includes recruiting tools on on referral for fools from corporate partners, tracking and reporting in a photo manager. Then for for seventy five dollars for the year, you get this whole bunch of other stuff. So still a seventy five dollars that’s uh, that’s not bad. Okay, another one that i’m familiar with is catch a fire dot or ge. And i know that one because of rachel chung who’s. The ceo has been a guest, and you’ll find my interview with her on the youtube channel. Real tony martignetti dot com look for catch fire, or rachel chung, a young woman and very vibrant. And but doing the same type of work that that that we’re talking about, we’ll take a break. And when we come back, we’ll wrap this up. But also, i neglected to mention earlier, scott is goingto inaugurate. Another new feature, he’s goingto recommend bottles of wine, he’s, an oenophile, and that i don’t think that qualifies for jargon jail, because i think people know what file is. He’s got cinephile, and each month, he’s, going toe as a wind kind of sewer is going to recommend a bottle of wine, twenty dollars or under. So stay with us for all of that. You’re listening to the talking alternative network. Duitz are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business felt and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Welcome back to big non-profit ideas for the other ninety five percent. Scott, what else? What else do you want to leave us with around this volunteermatch ing between charities and the willing volunteers? I you know, i mean, there’s. Plenty of web sites out there. The technology is available. And i think that if if they organization is not no really utilizing the volunteers it’s probably a matter of not trying because obviously people want to volunteer. They want to give up their time and talents, and they’re really looking for just the right place to put it. So, uh, advice. You know, just go do it. Find a one of these websites that is free or an expensive sign up for it and put it out there and see how it works. Because apparently it is working to put a lot of places. You have another one. That’s. Ah. Also mentioned in the in the article at n p tech news. Dot com. Besides, so we we talked about volunteermatch dot or ge catch a fire dot or ge you have another one or two. Uh, disaster ready. Dot org’s is the one that’s uh, mentioned in there. And so that that one is another one of these, and what they do is they specialize in having things preview pre-tax four disasters and its specialized for those kind of things, and they’re you know, how to get mobilized howto find people kind of put things together before things happened, so it’s, you know, well, well intentioned, and it looks like they do a great job, although i don’t have any personal experience with them, okay? And is disaster ready? Also for individuals who want to gain skills for a disaster? I think it is. I know that it’s it’s put together by cornerstone on demand foundation, and so they do a lot of these kinds of getting ready kinds of things they’ve got food for the hungry america cares, they’ve got a whole bunch of these. Ah, no, i’m not really sure which one of these is, uh uh, does what? For which organizations but it’s another one of those that’s worth taking a look at if you’re non-profit looking for ways to make the best out of your best efforts with your with your volunteers. Okay, well, let’s, move to your other expertise. Claire told me on the break that, you know, file actually does qualify for jargon jail. So i guess i shouldn’t have let you know. I mean, you know what? You know. All right. Well, first, i think, well, we want to spell it. It starts with an o o and o p h i l e in a file on dh claire would know who belongs in jargon jail because, claire, you you created george jargon jail. I branded jargon jael and i came up with the term jargon, jargon jail. And i don’t know if this qualifies for jargon jail, because it qualifies more for, like, just words you don’t know. Jail. Okay, well, that doesn’t sound his fundez drug in jail, though. All right, sort of just like vocabulary vestibule. Another alliteration is all right. All right, scott. So you’re goingto each time you come on, you’re going to recommend ah, bottle of wine. That’s. Twenty dollars or under. What? What? What do you have for this month? Um, i have one that this is actually one of my very favorites. And tony, this is right up your alley. This is an italian line and you know one of the things. About wines is the story behind them. I mean, the taste obviously, is one of the things that what’s attractive about it. But this this is a this is an italian line it’s a valve pulawski piela which is actually a great with riot allies they call it and, uh, this is from the territory northern end of italy called verona, which, you know, is romeo and juliet and all that kind of thing. So it’s a kind of ah very historical place. And so this is a what i’m recommending is a courtier majoli two thousand eight val pulawski piela and this is a different about bullet shell. You know, most of these wines are you take the grapes to squeeze him, you know, you let them ferment tulani stick him in a bottle. Falik the easy way. This one here is also there’s a second process to this is a really posso alright p a s s o ripoff, so i’m not sure it’s literally that means route to re pass. So what they do is they take the grape skins after they’ve squeezed them and they set them aside and then after the wind has run through its first fermentation, they actually pour the wine back through the skins and been doing that. It picks up a little bit more sugar, a little bit more fermentation. And this amazing flavor it’s uh, it’s not sweet, although it sounds like there’s a lot of sugar in it, but it’s not sweet at all. Um and it’s just it’s. Just one of those things that you see, you try to put your finger where you actually your tongue on the flavor and it’s it’s tough to do. Interesting. Now i’m notoriously although i i have tasted lots of lines. I’m just terrible at describing flavors but it’s a, uh it’s a semi typical italian valpolicella, which is a kind of a dry wine. It’s got notes of maybe some raisins and some plum and that kind of thing. But it’s, one of those you really have to experience and first price, you know, it’s it’s. Fifteen dollars, which is just phenomenal. Okay. Are our first guests of sandra cats and talked all about fermentation. So this makes this makes a lot of sense. Of course. Wine. He mentioned all the alcohol products we talked about. Um, do you have a. You have an online source for your wine, or do you buy it? Ah, local shop or what way buy-in around here in this in this area way come to know some of the distributors. This one here we actually get from a local distributor. So even if i told you it was, it wouldn’t be any good, because right now, he’s probably not where you are. But i will tell you one one thing i’d like to plug and it’s something called the vino, the i v i and o it’s an app for your phone, for your smartphone or your tablet. I think you can get it online on regular website as well. But it’s a great tool because what it does is it allows you to take your phone and take a picture of the label of the bottle, and it automatically stands with those all this fancy ocr conversion. And then it looks it up and it says, oh, you know, two hundred people scan this one and they said it’s really good and they they they founded that these places to buy, and it should cost you around this amount of money and then you can put your own tasting notes in it, so okay, so, it’s a good afternoon. I’m on there. So if somebody does download that i’m on their good and follow me on there as well, we can share notes about line. So you need to do that, honey. Okay. Vivino okay, um, we just have about two minutes left. You mentioned notes of raisins. And i mean, are you able to taste different things when you are you trained that way. Your tongue, khun denote these things, these flavors? Well, as i kind of mentioned, i’m really bad at it. I have a couple of friends who are master sommelier is, you know, someone is the guy at the restaurant that comes around. We’ll cup around his neck and taste the line and says, you know, if it’s good or not, but they actually are, you know, that’s. Part of their training is the expertise of saying yes, this has, you know, i could taste rust. I can taste pencil, lead some of the things they come up with, just my goodness hazing to me. I don’t know what kind of restaurant you go to. I never had a guy, come around with a with a little cup around his neck. I really had waitresses and waiters hold out their hands for a tip. That’s not what this cup is for. You don’t put money in it, do you? That’s what? Subway somebody’s holding a cup of tea. Just put a dollar bill in it, but that’s not what you’re talking about. No, not now. Okay. All right. We have to leave it there, you know file, which is wind connoisseur, wine expert and technologist. Scott koegler, the editor of non-profit technology news at n p tech news. Dot com scottie, thank you for talking about volunteers. And thank you for talking about val pola piela. Thanks, tony. Take care. My pleasure. Claire meyerhoff. Any any enclosing notes for the show? I just want to say that you do a fantastic job with your radio show. I’m so very impressed with your interviewing skills and your your, you know, knowledge of your subject matter. And you’re over the top. She’s an old radio galaxies. The greatest guy ever. She’s a pro she’s a pro, used to be a w t o p in washington, washington i’ve worked at x. And satellite radio is a talk show host. All kinds of stuff. Thanks for being on the run. Thanks for being now and it’s all brought you to tony montana provoc radio thing comment pinnacle pinnacle it’s pete, you’ve achieved, you’ve achieved the zenith of your career. Thanks for being with a real pleasure having pleasure next week. First half of the show, i’m not sure it might be the overhead myth you’re familiar with that letter. I’m still trying to get the three co signers of that letter on this show. It might be next friday or if not, then we’ll do a interview from fund-raising day this past june. Also, jean takagi returns are legal contributor, and he and i are going to continue the discussion on back to board basics. Insert sponsor message over nine thousand leaders, fundraisers and board members of small and midsize charities listen each week so does claire meyerhoff with her cracked iphone. She’s she’s taking pictures dropped in with dr lee. It looks gross. I don’t know it’s amazing. They still work still works. You can contact me on the block if you want to talk about sponsoring this show our creative producer is claire meyerhoff. Sam liebowitz is our line producer. The show’s social media is now by deborah askanase of community organizer two point oh, welcome, deborah, and the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next week. Friday one to two eastern at talking alternative dot com. Co-branding thing. Good ending. You’re listening to the talking alternate network, waiting to get me anything. Get in, cubine, are you a female entrepreneur? Ready to break through? Join us at sixty body sassy soul, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn tips and juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Sold every thursday ad. Men in new york times on talking alternative that calms. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking tux sick medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s to one to seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s the talking.

149: Dan’s Donor Retention Ideas & Tablet Apps – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Dan Blakemore, assistant director of development for individual giving at International House

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Durney hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i hope you’re with me last week why i’d be put into pyre xia if i heard that you had missed intuitive brainstorming, karen garvey, author, speaker, intuitive and coach described the why and how of her intuitive brainstorming process and the pelota paul parte do our legal contributor jean takagi principle of the non-profit and exempt organizations law group continued our discussion from may tenth on dan pallotti’s video the way we think about charity is dead wrong. Jeanne and i also talked about the overhead myth letter that’s been circulating this week dan’s donor retention ideas. Dan blakemore is assistant director of development for individual giving at international house. We talked at fund-raising day last month here in the city about how to hold on to your donors from phone to facebook this was supposed to be beth cancer, but this turned out not to be a good week for beth to be engaged online, so my fund-raising day interview with her will be next week. Also tablet aps scott koegler is back he’s our tech contributor and the editor of non-profit technology news he’s got info on tablet apse for fund-raising between the guests on tony’s take two. You know tony stick to is always between the guests die without a will and reduce your state’s deficit. There’s a sad story out there about a man with a forty million dollars estate i want to do some live listen love before we go to the pre recorded interview with with dan blakemore, nouma zoho yokohama in tokyo, japan. Konnichiwa, yonkers, new york in new york, new york welcome and argentina buenos our days ah, but that’s either. Alejandra oh, francisco ola whichever of you it is we need the other one to come in. Get the other one on the line, whoever you are, not allehanda or francisco let’s transition now to the interview with dan blakemore talking about donorsearch retention welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand thirteen or at the marriott marquis hotel in midtown new york city right in times square. With me now is dan blakemore. We’re going to talk about donor-centric. He is assistant director of development individual giving for international house dan blakemore. Welcome to the show. Oh, thank you so much for having me, tony. I’m really happy to be here. My pleasure. What? What is international houses work? International house were a residential community for international graduate students here in new york city. The residents can be studying pretty much anything at the graduate level. A ce moment. They’re doing it in new york city, and they’re eligible live at the house. We also house interns, trainees and visiting scholars from around the city. It sounds like a pretty dynamic place to visit you. You are you there? You’re sharing meals with them very often. Oh, yeah. There’s. A dime. I mean, there’s a dining room. I usually have lunch every day with other staff members and resident members. Gym facilities, study room’s, computer labs. I mean, we try to have as much in the house as possible for them. S so yes, they have to leave every now and again to go to class or something crazy like that. What? We really want them to stay in the community as much as possible learned as much from each other as possible. Our mission is really driven by leadership development in cross cultural understanding for the residents sounds like an incredible place to visit all over the world, studying all different kinds of things. Oh, yeah, here in new york, all right, your seminar, the topic is acquisition and retention of donors, but it’s a panel and your expertise is the retention definite. So i’m not going to hold you the acquisition part let’s talk about dahna retention. Well, what social media is a big part of that? But i don’t know, he’s, telemarketing a part of that where you want to start with attention before international house, at least in my experience, the attention has been much more focused around kind of really i i call it really the basics of good fund-raising good stewardship, everybody gets a phone call or an email before long before they get their acknowledgment from the president or the director of development. Um, we’re really trying to focus a lot around showing impact to people so that they are really clear on where their money is going, because when i started at our house, we were in the middle of a multi year, multimillion dollar challenge grant and i started i said, okay, well what are we doing to show impact to the people that have given already? Because it’s not gonna be much easier to get them to give us an extra hundred dollars an extra thousand dollars if they know we’re doing the right thing with their money and there’s really something good happening here? Then you have to be going out to other people saying, okay, you don’t know me, but international house is a great place give me some money. Yeah, widely recognized that it’s cost a lot more time and money to acquire a new donor than to keep one s i said, what are we really doing? And we weren’t doing as much. So i really one of the things i’ve been happy to do in my three and a half years there is really focuses on, ah, sustainable stewardship program so that we really engaging people, whether they are named room donors from twenty years ago to someone who set up a scholarship fund last year that they’re hearing from us that they know that the money they’ve given in the past is really having an impact and of course, encouraging them to continue giving because we we got to keep the doors open. We’re gonna keep the residents exposed to. There are all the programs were providing to encourage their leadership. You mentioned a telephone call who would make that telephone call toe donors to thank in the lion share of cases. It’s me? Since i mean, i’m assistant director development for individual giving. But there are some already i said your title once. Yes. You don’t need to drop names dropping yourself ridiculous already rolling. Not even five minutes into this thing. Already heard times. Thank you. Gonna keep things types up here, mike off. Okay. Ah, blood. There are some that i usually will say for the director, development or president. Especially kind of long, long gone generous loyalty donors, alumni that are much older and has been given to us for decades that i think should at some point here from the president, knew usually a much more of a nice treat for them to kind of hear, share their experience of what they remember from when they lived in the house, but also then know that the president is saying, really, we appreciate your support. We value it. Please keep giving and thank you. Okay, that’s important, i think the backdrop is closing in on us a little bit, so, you know, i don’t know if you have to move, but the backdrop is being encroached from from the other side. Oh, well, good, no, we’ll see what they’re trying to force me. They wanted eleven by ten, they were allocated a ten by ten, they wanted they wanted eleven by ten. Ah, all right, that doesn’t matter, way, continue. I mean, we’ve had earthquakes, we’ve had rappel going on. The lights have gone off today multiple times. I’m not surprised that are not our floodlights, okay? Do boardmember sze, what have you ever engaged boardmember for these, thank you calls occasionally, i mean, i’m working one of my many goals, probably in the next year or two calls it because our learned, a long serving president is retiring in the next few months, so i really want to try to get especially starting with the members of our development committee more involved with fund-raising just some have been very concerned or where about oh, well, i don’t have nearly as many friends who are rich, they could come to the gallo or can make a gift at five thousand dollars level every year, so i just can’t be helpful with fund-raising not true much more, so i’m working with them in-kind open their eyes to well, really, if you just make thank you calls and share your experience, why you share with the donors why you’re on the board asked them why they’re giving that’s easy way don’t you don’t need to write a check you don’t need to harass anybody else. That does not mean i don’t want you to get your wealthy friends to come to our special events or to come to speaker. Programs and meet residence. But it’s really about kind of opening up that fund-raising experience letting them see that there’s a lot more to the process, then just begging your friends to give you some money. Ok? All right, very much a personal touch. What you’re trying to bring hopeful. Okay, let’s, let’s. Go online, tio. Some social media. What? What do you what do you like to do on on facebook? Tio? Well, facebook keep donorsearch all social media for us is challenging, i would say, because by virtue of the kind of non-profit that we are, we are key audiences are always residents to currently live in the house. Alumni, donors trust these other people that know of our work. So it’s, we’re always kind of throwing different messages for different populations, all on the same channels because they’re all there falik it would be it would probably be nicer if we could say all the alumni are only on facebook or all the trustees are only on twitter that’s not realistic that unfortunately that is not going to go to them where they are exactly s o i think it’s been it’s been a lot of integration. To say the least, whether it’s the facebook groups like right now i know we have an alumni reunion coming up next weekend and kind of a lot of the mo mentum for it really started on facebook. Thehe lums, who are the co chairs of the reunion committee, released kind they started their own subgroup within our group. Yeah, that was okay, everybody who’s coming to make sure you’re make sure you get your registrations in, make sure you consider making a gift along with your registration. These are all the events we have going on. We hope to see you there, bring your kids if you if you there’s someone that you lost touch with, we’ll see if we can reconnect you with them. Is there someone you know who doesn’t hear from the house anymore? Make sure you two have them send us their new information. You’re happy to have them piggyback on. Oh yeah, international houses facebook poll that make not like, you know, it’s a violation of policy or something? No, i mean there it’s much better for us to have them out there doing it, getting the message to their friends who, while i’m sure, most the bulk of them live like tar page generally know what we’re talking about. But there it’s all. They’re always going to be much more responsive to someone that they know personally. Me or director development of the element i relations director putting something up saying, hope we see you at the reunion there. Are they all the other aliens happening? Okay, but i think the point is that that degree of flexibility, yes, that’s when someone wants to take the ball, including using your, you know, piggybacking on your organization fund-raising page, you allowed it. Oh, of course. I mean, you want that. I want them to feel comfortable putting those messages out because of those people who are pushing the message out are going to be much more effective in their outreach. Then we could be talking to their friends exactly as close as you get. You know, you won’t ever have the relationship that they have exactly with their friends, talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our coaching and consultant services are guaranteed to lead toe. Right, groat. For your business, call us at nine. One, seven, eight, three, three, four, eight, six. Zero foreign. No obligation. Free consultation. Check out our website of ww dot covenant seven dot com. Are you fed up with talking points? Rhetoric everywhere you turn left or right? Spin ideology. No reality. In fact, its ideology over in tow. No more it’s. Time for action. Join me, larry. Shock a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to go what’s. Really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry sharp. Your neo-sage. Tuesday nights nine to eleven new york time go to ivory tower radio dot com. For details. That’s. Ivory tower radio. Dot com every tower is a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com metoo i have other other online strategies, so well, we’re also wanted were dipping toes. I mean, we’re on twitter and a lot of the messaging there has been focused around current events happening at the house kind of as they’re happening, so there has been some live tweeting i know we did some live tweeting of our gala that was on tuesday because we were honoring big named more more i could do more name dropping if you if you so desire, go ahead, drop one that’s not your you know what my problem was? You’re promoting yourself it’s good thing you have written a book yet we would’ve heard that six times by now we’re ten minutes in, i would have it the title six times. I i’m a long way to go before i’m writing a book, but fareed zakaria is one of our trusty outstanding cnn and yes, fareed zakaria gps fundez he was one of the people we’re honoring he’s going on our board for ten years eso he got our award for promoting international understanding, so he was among the very impressive group that were there. S o i know there was some of the trustees were live tweeting, but also we were live tweeting for constitutional account, okay, just so that people could see oh, this is really happening over its cars, getting his award and all paul volcker speaking and okay, and how do you feel this all relates back to donor retention? I think it relates back because latto things like live tweeting, let people see things are actually happening, let them see that we brought a group of residents there to make sure that the special event donors really get a really a clear understanding of the house and what it is are really mission is all about because if you it’s one thing to have a special event, raise all this money and then everybody goes home and feels fine. But it’s it’s always been a priority for us to make sure that the residents were there so they can sew the donors can meet them because a lot of a lot of special event donors, by virtue of not being annual fund owners per se are not necessarily being alums do not come to a lot of our events, so we’re trying to capitalize on the opportunity of having them all in one space to say here, meet some of our impressive scholarship recipients here metoo of the residents have done really impressive things, and i have plenty more to do in their careers so that they can really start to see the value that they’re providing to our community. And for those who can’t come, you’re able to engage them. They think they can see it on twitter. They can book a cz more photos air coming in from the photographer were trying to push those right back out through links on our website on dh through facebook converters so people will, then they say all way or if you were there, you know, someone who was there, you could go through the photos and say, oh, oh, oh so until i got to talk to frieda cardio that’s impressive. So it’s, i think it meets a lot of different purposes without nearly as much effort as it could take. What is the international house doing? That’s ah, you think really exemplary in doner retention slideshare temporary dahna retention that’s a very good question. Well, that’s, that could be another opportunity for me to pat myself on the back so i’m going to seize on this because you did a perfectly tony, i would think thee one on one reporting we’re doing now for a scholarship recipients, because there are a lot of scholarship funds that have been created probably in the last forty years, some through capital campaigns, some kind of much more independently as someone gets to that point in the major gift cultivation process that they decide they want to create a scholarship fund that stewardship is also has really been really important for us because a lot of those donors again are not in new york city don’t get to come to our events or meet residents at all, and the residents are everything whenever in the spring is usually when i get to do all my interviews with scholarship recipients, and i really enjoy it for one just because in the development office there’s so few opportunities to just engage with residents and just kind of here about what are they studying? What do they want to do in their careers? But this is a great opportunity to come in, talk to them, get there, kind of get their story figure out. What it is, they’re really focused on and then be able to share that information with a donor who can say, oh, i made a gif five years ago, fifteen thousand dollars and its supporting great people like this so especially, i think, it’s i think it’s even more important for people who are not in the new york area than for those who usually do come to events and kind of have a feel for the people that live at the house cause i think we’ve gotten some really positive feedback from people about, uh oh, i had forgotten about this xero this has been so interesting and engaging, i feel like i’m really a part of what’s going on at the house, even if i live in another country and for us that’s that’s the heart of it because we have alumni spread out literally around the world and it’s hard to keep them engaged keep them feeling connected to the work that’s happening in new york while they’re also alumni that’s going on all over the world, but they don’t always get to meet the residence. This reporting lets you know it’s, broaden it for non-profits that may not have alumni and followship maybe in something different you’re essentially talking about outcomes reporting yes, little really see okay, you’re you’re fund of fifteen thousand dollars produced let’s say two thousand dollars in the last year that two thousand dollars supported two or three to three residents, and they’re thieves, they’re they’re what they’re going for in their careers. This is what they’re studying, and this is what they’ve done in the last two years while they lived at the house that has really changed, exposed them, open their eyes to different cultures, expanded their horizons and let them see a lot more potential in the areas they wantto work. Yeah, those are all valuable outcomes impacts that donors air now, you know, within the past four, five years, much more interested in that’s, right? Of course, other other methods of sharing impact at a place like international house way, we’ve been experimenting with some video. I’d like to do mohr video right now, of course. Well, but this is not that i’m not going teo sametz out any donorsearch they’re not going to be interesting. Yeah, it will hurt your i don’t want to hurt your e-giving thank you very much. Ah ah, but no it’s really more. In the last two years ago, some residents actually created their own video just kind of encapsulate there i house experience that we’ve been able to use from youtube. Okay, but i really like to do something probably every year, every two years that maybe some scholarship president’s talking about their experience way have a whole lot of some of the different artists it’s in the leadership programs just so that people can people outside of new york and don’t get to be there really just get to see and even for use at special events where people don’t know what it is we do it’s an easy way to say watch this for two minutes at least you’ll have a flavor for what it is we do the caliber of people that live there and the really impressive people that also have participated in our programs. How many residents are there in a given calendar year? It’s, usually between seven hundred and a thousand oh, my gosh is much bigger than i thought, and seventy percent of the resident population is always international we usually try to keep it to seventy percent international, thirty percent domestic on and they can stay for a short is thirty days and as long as three years. And is there just one location, or do you have multiple residences where? I mean, there are there are multiple international houses were the only one in new york. We’ve been open it. We will be ninety next year. Excellent. Where where is it? In new york, we are all on riverside drive. Almost diagonal from grant’s tomb and next across the park from riverside church. Come in view of the hudson. We have great. Some of some of the residents have amazing views across the river. Some have great views through secure a park and onto riverside church grants tomb s oh, there are it’s a nice views considering where you are and we one of them. Anything one of the many things we’re doing for the residents a za part of our operating support. In addition to found scholarships and fellowships that we provide help them put on programming for the community. We’re usually subsidizing residents by at least twenty five hundred dollars per resident based on what they would be paying to. Have to live in the same area, have the same amenities at their immediate disposal on dh that’s really important to us in addition to providing between four hundred, five hundred thousand dollars a year in scholarship and fellowships, so that it’s easier for them to participate in the community, because that’s there we really believe that they get the most out of their time, thereby being engaged in the community by attending program sam’s, getting to know other people from other parts of the world, because our alumni are always very proud too. Lee, go out and then say, oh, if i find myself in sri lanka, i’ve got five people i know. I find myself in djibouti i know three people i’ve been to srilanka, by the way colombo the capital, your and then i went north into the jungle, and tio advomatic fora long i spent about four foot now better part of a week, five days or so we’ll get more well traveled than i thought so. Let’s let’s, bring it back to dahna returned? Yes. How? How important do you think the annual fund is for us? I’m sorry. I don’t mean the annual fund. I meant the annual report, how important is that? Donor-centric attention, i’m probably going, i’m probably going to i’m going to have to say they’re on some levels very important, but to other people totally inconsequential. I mean to i think for the higher level donors, it’s i think with a higher level donors it’s going to be it’s always going to be of interest, to at least be able to have something tangible and see a while in a meeting. Oh, oh, this is this year. This is last year’s annual report, and this is what? Okay, we meet met thes three these big objectives, here’s, some photos, here’s, the important financials. We added these people to the board and they’re bringing all this extra capacity to what we’re doing. But i think also for the annual fund donor-centric dollars a year, i don’t think they are, in my experience, at least working with them. They seem to be less interested in that it’s much more. Okay, tell me about the residents and what they’re doing and much less of the hard core metrics. Hardcore financials. What what’s really actually happening, but that’s, that is obviously a generalization because we have thousands of dollars. What about the house website, the isles webster terms of not don’t just describe it, but in terms of donorsearch engagement in retention just because we’re recently released a new website unveiled it rather, andre were very intentional about providing and as one specific area where we are sharing quotes from residents. I don’t think we have any video clips up yet, but that’s one of my goals for the next fiscal year that’s really focused about how do your gifts impact this community? And how does it mean so that’s mean for us? I think it’s, i’m hoping for the future going forward. People will be able to go to the website and really get to be able to see very clearly if i give international house one hundred dollars, what am i supporting and to know reasonably ok it’s going to be supporting leadership programs, scholarships, fellowships, outings that we do all over the city and within the region for people to learn more about the city and the u s but also have those opportunities to get to know each other. That noise behind dan is a spinning wheel the booth adjacent. Ours is giving away either caps, t shirts, mugs or a chance to win an ipad, and you spin the wheel for the chance and that’s what you’re hearing. So so yes, we’re not we’re not having a dan does not have any kind of speech impediment have this ability to make a ah native american, i don’t clicking sound while he’s talking and speaking code. There was no code underlying what dan was saying strictly a raffle wheel thank you for that very talented man, but does not do the clicking sounds as he’s yeah, the otherwise i think you work for the national security agency if you were able to. Ok, i’ll take it all right, let’s say, well, let’s dahna retention let’s leave listeners with one mohr one more. One more thing they have advice for small and midsize shops, you know, not alumni related like international house, i would say be sure that you are tracking when you send out whatever sort of fund-raising appeals you’re sending out, whether they’re direct mail, email, web based, make sure you’re tracking who they came from what’s kind of the tone that you’re taking, whether you’re talking specifically about impact, or just really, about good works. And then kind of the basic metrics of response rates. So you, khun, be able to compare over maybe two to three years to say, okay, what do more are more donors responding to a message from a trustee? Are more donors responding? The message from the president of the board? Someone who’s actually benefited from our programs, and if we’re talking specifically about impact, do a certain kind of donorsearch sponsor that one, and because all of this information really will help you better cater your message to the various constituencies that you have, but if you know certain donors on a regular appeal will give you fifty dollars. But when you talk specifically about you provide a clear picture of one resident, one person who has benefitted from your cause, they are, they’ll go from fifty to one hundred dollars, then, you know you need to keep sending them impact pieces and not just generic asked pieces so that’s that that’s an easy ruling road we can and we can explore that a little bit more. We got a couple minutes basically talking about testing. Yes, right. So it’s a little more about how you how you conduct your test for me, it’s thus far, it’s really been been able to look back at i think i usually go at least four or five years back to say ok, which appeals? What was really the response rate? Let’s. See how many people were we mailing to? What did that mean? And then say how much money was raised? Obviously, every donor average gift bob, her donor on dh then kind of try to figure out, even though it is. Every appeal is always different. You can it’s hard to pin the differences on any one thing. But if you’re seeing a trend that people are responding mohr two appeals from trust members of the board of trustees. Theun. Then you know, that’s that obviously needs to be something you’re focused more on. But you have to set up a method of tracking these things. Well, yes, i mean, for me, i do something. I keep it very basic. Usually reckon all in excel brothers, the response rates, the author’s kind of the tone way have what other variables? D’oh, d’oh control for still average average. Give her donor the number of donors that actually responded the number of gifts just so that, you know, just it’s much more about having for me having as much information as possible because you could even see in the economic downturn. Yes, while we may not have received as many gifts, the percentage is still stayed reasonably around. What are averages have been okay, so it wasn’t. It was an opportunity to say yes, our totals are down like everyone else is in america, but people are still giving at or above the usual rate, so we really don’t have it. It’s not like we not like we lost fifteen percent of our donor base just because the economy was a mess. And then this way you also have this data that you can go to your supervisors with you’re bored with to justify perhaps increases. Yeah, in spending in certain ways by saying, you know, we’ve got the evidence that more money spent here is very, very likely to have more money bear more. Yeah, exactly. All right. We’re going to get their damned like, well, that sounds good to me. I appreciate the opportunity to be with you and get to your listeners to my pleasure. We’re connected in lots. Of different ways on the social networks. Oh, yes. Ok, it’s, good to see you in person. Blakemore’s. The thank you is the assistant director of development for individual giving at international house in new york city and we’re in new york city with live coverage of fund-raising day two thousand thirteen. Thank you very much for being with us. My thanks to dan blakemore, little quick live listener love before we take a break guangzhou, china, shanghai as well. Ni hao it’s francisco imbriano zara is francisco. Thank you for that tweet. Got you. Ah, we gotta try to we got to get the alejandro. Where is she? Leesburg, florida live listener love to florida as well. And newport, north carolina. We take a break. Go away for a couple of seconds and when we come back tony’s take two and then scott koegler on tablet aps. Stay with me. You didn’t think that shooting getting thinking e-giving you’re listening to the talking alternate network duitz waiting to get a beating. Good. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re gonna invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. Yeah, you’re listening to the talking alternative network. Durney can burger of charity navigator. And you’re listening into tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Dahna welcome back, i want to get ken berger back on the show because he along with two other ceos from guide star and the better business bureau wise giving alliance are the three people who signed the, um, the overhead myth letter and i’d like to get all three of them on. Ken is in cannes said he’ll do it. I want to get try to get all three of them to talk about that overhead myth letter tony steak to my block this week is die without a will and reduce your state’s deficit. A man from new york city died with a forty million dollar estate he was ninety seven years old didn’t have a will and has no family that has been found, and that combination means that his forty million dollars will be paid to the state of new york. I think that’s quite unfortunate lots of charitable good could’ve been done with that or a portion of the estate just very unfortunate that someone would be ninety seven and not have a will on, according to the new york times coverage which i have linked in my blogged he was about to, but his his accountant, i think or his attorney was was on vacation. And when that person came back, he was finally going to do is will but ninety seven is a long, long time to wait to do well. There’s a possible planned e-giving lesson in there. Maybe you can use some this or something like it for, you know don’t let this happen to you. And the story is more fleshed out on my blogged at tony martignetti dot com the post is die without a will and reduce your state’s deafness. Buy-in that is tony’s take two for friday, the fifth of july twenty seventh show of the year and show number one hundred and forty nine. Next week is the sesquicentennial but it’s going to be low key? Just a, uh, just a regular show. Not a dull show. Just a loki show. Not celebratory, necessarily. I mean, i’ll mention it, but that could be a big celebration. All right, that’s enough on what what’s planned. Scott koegler, are you there? I am here, tony. And you know what? I just heard that my great grandfather just died somewhere up there. And i think that i haven’t been in contact with him for a long time. Well, that and have to be on your mother’s side because his last name was bluhm. Okay, well, it was definitely on my mother. It was anybody’s side. Okay, well, congratulations, scott. Koegler, of course, the editor of non-profit technology news. Which you’ll find at n p tech news dot com and on twitter, you can follow scott he’s at scott koegler konigstein our and our regular tech contributor welcome back, scott. Thank you, tony. Good to be here again, like been forever. I think it has been we might have missed a month for some reason. I’m not sure why, but there has been a while, but you’re back and we’re planned for many months into the future. Oh, good. Yes. Let’s talk about tablets. What? Who? The ipad ipad dominates the tablet market. Isn’t that true? Um, well, it dominates in terms of maybe maybe numbers. I’m not really sure the of the domination at this point because the there’s so many versions of android, you know, because it’s a free operating system right now also, lots of tablet makers are able to do lots of things with it, and certainly the tablets have kind of taken over the world. I have a couple of i mean, between my wife and i, we have to wait for, well, almost anything that we you don’t need a keyboard for, you know? So they’re definitely all over and there’s the there’s, the microsoft surface, of course android also, um, this is their surface android. I know this microsoft windows eight be windows that’s, right? Of course would be window. Yeah, yeah, see, that’s, why that’s why i need you on more often, you know, of course, that would not be android that would not be the google offering that would be windows. But i know microsoft is in the is in that business and which is not that common. They don’t produce much hardware right then. And just as a kind of interesting point there. Did you know that the microsoft surface, not necessarily the tablet, but the surface was the very first kind of a tablet ish kind of thing was a table with multi touch technology that could actually recognize objects that was placed on it. And that was the very first generation of that kind of technology and wasn’t that long ago. Interesting. So it knew whether you had a a stein of beer or a cup of coffee, is that what you mean? It could do that? One of the things that they did that was very interesting was you could take a digital camera and just lay it on the on the surface and it would extract the images and display them across the table. And then you could kind of manipulate them around the table. Pretty interesting. Okay, i probably couldn’t distinguish between like, if you had a glass of sauvignon blanc and a glass of chardonnay. You probably wouldn’t know the difference between those, though. Well, there’s an app for that it’s called someone a app. Oh, yeah, you were wind. You are a your wine aficionado final? Yes, way. We’re talking about that. We’ve talked about that a long time ago on dh. Speaking of fine wines, we have we have someone listening from marseilles. Marseilles, marseilles? Yeah, sure. Yes. Welcome. I hope you come back marseille, but all right. But this is an app for that. But let’s, talk about tablet aps on mostly for fund-raising. You have some? You have some ideas there. Are and i think that there’s i think it really kind of those two directions here. One is tablets for just as an alternative to what you do in the office, you know, makes it, if you out about you want to have your tablet and you, khun really manage your basic activities, just threw a browser. So those are really aps, but it is a way to use it. But from what i can tell most, uh, up and coming used for tablets is in events. Okay, that makes sense, right? Because you can have multiple people of your multiple staff members at events with tablets, they can all be accessing the same applications or different applications, depending on what their jobs are so they could be walking around. Um, managing the the auction, the silent auction or the real option, they can be signing up people for their for their newsletter for their email. They can be doing interviews, you know, videos with the with the tablet and post them in real time onto social media or hang on to them for editing later. So you lot lots and lots of applications that may or may not require specific aps, you know, for fund-raising or her non-profits i like the tablet itself is certainly becoming a big deal. I like the idea of having people roving around. I mean, especially shooting video, it could be the shooting like testimonial videos that could be selling some things, or maybe even accepting donations because you can put a simple card reader, plug a simple card reader in and do cash transactions, right? Right on the spot, right? And i think that’s one of the easiest to get hold of is the taking donations, you know? You’re right either, at the point of the reason that the people showed up that’s for a lot of non-profits know, the event is the thing, right? I mean, that’s that’s, how they get a lot of their activity. Right? So having the tablet with, um ah, and the ability, tio, physical hit people up right there. Not just say yes, i will. I will be a sponsor. I will donate. Okay. Let’s, do it. Yeah. It’s, the old, you know, take out the check book except there’s. No checkbook, right? Yeah. It’s. That is in some constituencies that that may work the on the spot donation. So you have some have some sites for us. Some resources i do, and i were just talking about the ability to take donations on the spot, and they’re they’re three that i that i know of. I think there are many more. Obviously, they’re square, which is the ubiquitous little thing, that little square block that you stick into the earphone jack, um, and squares is one again the most widely known, probably okay, and that’s, the card reader. You slide it, use that card, were used to get into your phone, jack, but it’s, a card reader, and there are there three other card leaders that i’ll just mention, because everybody pretty much knows square there’s, one from paypal. And everybody knows paper may not have known that they also had a card reader. So paypal is great for donations because a lot of people have paypal accounts and they can donate from there that’s one of those abs? Well, we’re really well on the tablet, and then you can get the papal card reader. Teo, go directly to paper. There’s one called blue pay blu e p a y dot com that is another ah swipe leader for your tablet and then there’s into it into it, you know, the famous company for quickbooks and quicken in those things. Yes. So they also have away and i haven’t looked at it, but i have to believe that that card reader most likely interfaces directly with they’re they’re probably, um, with their application, you know? So if you swipe, it goes right into your accounting so that for an organization that already uses quickbooks or quicken, that might be a really good option right here. Ok. All right. So those are all the cash transaction ones. And i’ve even done this. I’ve bought books at aa book signing. And you you sign your name right on the on the line using your finger. Right? Right? Yep. Just draw your name, right? Yep. Well, i i’m accustomed to signing with a crayon. I had to make the transition to my fingertips, but i was able to manage wei have just about a minute before break aside from card readers and cash transactions. What, what what else have you got for us? Um, there’s one suggestion, and that is be sure that whatever applications that makes sense also integrate directly with your social media, facebook, twitter and google. Plus, whatever else you may be using two, but we can talk about a couple of things that do that so that you’re not doing double entry and double posting it disclosed immediately in to your social media, from whatever else you’re doing. Yes, you’ve got some apse that work within facebook very well. And when we come back in a couple of moments, we will talk about them. Hope everybody stays with us. Dafs you’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Welcome back to big non-profit ideas for the other ninety five percent even more live listener love, it’s, amazing stockton, california always appreciate the golden state checking in sucked in in the oakland san francisco area west east of there, of course, but stockton live. Listen love to you. Lots of people in seoul, south korea. Welcome south korea. Of course. Anya haserot up at quarter to two in the morning listening in seoul. Thank you. And many of you as well should jury japan konichiwa. And from south carolina. Scott koegler you’re in me. You’re in south carolina, right? Scott, i have that i am a doctor. Alana. Tony. Okay. What town? Where you were you calling in from my town is named traveller’s rest traveller’s rest. Oh, yeah, we’ve talked about that. Sounds like an insane asylum. Ah, sunday or a nursing home. Okay. Shoretz, i’m sure it’s. Very lovely. I’m sorry. I’m well, yeah, they called it traveller’s rest. I mean, they have to expect some some comments about that. Uh, one thing about it is there is only one in the country. Is that right? Okay. Okay. There’s. Only one new york city, too. That’s. True. What do you have for us that does? Fund-raising and works inside facebook? Um, there are a couple of them one that i’ve seen is called fund raiser that’s fun are ese, are if you just go on the facebook into search for you’ll find it it’s uh, it’s, an app that is actually within facebook and, of course, then facebook works on tablets pretty well. So it’s really not a nap. It’s really a facebook application, but, you know, since a lot of fund-raising and social activity goes on in facebook that it’s really a kind of a natural for for any kind of a non-profit trying teo integrate all the pieces together, okay? That’s yeah, they’re they’re also at ah, fundraiser, as scott said, r a z e r dot com i mean, as you said, scott yes, fundraiser don’t count as well. What do you what is it? What you like? You’re okay? So you like their social media integration? Any any fees around? Fundraiser? Do you know? Um, you know what? I’m not sure about feeds? I don’t i don’t believe there are. I’m not sure how the what their business, um, plan is in terms. Of back-up you know, making yeah, how they were living. Okay, okay, well, listeners can look att fundraiser inside facebook. What else is going on in facebook? Um well, there’s, a couple of there’s one called causes spelled just like you think it would be. I’m really less familiar with that even less familiar than i am with fundraiser, but i know that causes is one of those applications have been brought to my attention and it’s big, i mean, it’s got looks like almost nine million likes and so that’s much larger than fund-raising, which actually was only about ten, ten thousand, i think so. No ten thousand what? And ten thousand users, users okay, okay. Causes and causes was founded by a couple of friends of the facebook founder mark zuckerberg. I saw one was his former roommate from harvard and one was a former president of facebook, so they’ve got some ins face-to-face they’ve got a pretty high, high connection att facebook okay, causes anything else going on in inside facebook? Well, it’s probably a lot, but those are the only ones that i really know about, okay? I also found a site called inside facebook dot com, which has a bunch of different sites that that use well, operate within facebook, so obviously use, use that social media tool in conjunction with fund-raising and and other things well, inside facebook dot com. Okay, what else you got? Scott and there’s, one application that actually is a nap for for tablets, actually, little workout smartphones as well, but it works on tablets and that’s called razz mobile that’s r a z mobile dot com and on, you know, it’s one of those things. That’s. Uh, it does cost, although i let me see if i know how much it costs. But it is. It is one of those applications you could walk around with and use in an event you can also integrated into other applications. Facebook, twitter, whatever, whatever else you like, it allows you to basically running your you’re non-profit. I would say it could take a place of a blogged. For instance. Whatever you do on there can be posted as news. You can post it out to your social media. Uh, you’re gonna have your videos to it. All those kind of things plus believe it has a donor management function with it. Yep, it does. So you, khun making appeal, take a poll and ask people to donate when they don’t get it on their tablet or on their smartphone. They can interact directly with it by making donations right there. Okay, so it’s sort of a network unto itself? Yes. Yes. It’s. Uh, well, you know, it’s a cloud based application. So anything that you do connects with everything else. Okay, i did get a question from twitter from live listener. Lynette. Lynette, welcome to the show. Glad you listening. Um, she asked a question going back to the card readers. Scott today, do they allow you to capture the cardholders? Information for non-profits it would be helpful for follow-up communications. Do you know if if you can capture other like, contact info? Uh, that i don’t. I would expect that on the face of it. They probably do not because there’s there’s gotta be some privacy implications there, for instance, is definitely not going to it will capture the information from the swipe it will not save that much i know, and i would think that if you’re using the one that integrates with quicken there’s probably window that pops up, that allows you to, um, to capture additional information, although i’ve never used that, so i really can’t bounce for, but knowing how quick and works a, i would think that that’s probably one of those we’ll be there, okay? Lynette says that she likes the idea of using tablets and card readers for on site donations, but wants to be able to continue the conversation beyond just a donation. I guess in that case, if you’re not able to capture it through the transaction app, you no, get the get the person’s business card, and i always like to make notes on cards after him away from the person. So, you know, for that i would probably put, you know, donation or a dollar sign or something on the card just to remind me that it’s somebody who made a donation and that’s and that’s why i want to follow-up that’s a very you know, old world. Jeez, we’ve been exchanging business cards for for generations. I wish i had something more high tech for you, lynette, but i would say grab the person’s business card if you can’t get it inside the app, well, i can offer one thing on their you’re probably familiar with what evernote and have i ever knowed is a is one of those krauz based applications that will even capture almost anything in every note. But they have an app that you can install that connects with evernote, and i think it’s called people. And so what that allows you to do is bring up every note on your tablet, snap a picture of the person and then put in their contact information right there, so that actually would be a really good application for that. And then ever note, um, i will go into the description of every note because it will do so many, many things, but basically it’s a big storage cabinet for anything we want toe record. Okay, cool there’s a record that as proud of you are part of your event. You can then connect that into your your fund-raising applications as well. All right, lynette, thank you for for that message. That was a direct message from lynette, but of course you can always use hashtag non-profit radio if you want. Teo, connect with us and join the conversation on twitter. Scott, we only have about thirty seconds left. Regrettably went quick. What’s right what’s one more site that that you want to expose people to, uh, here’s one if you don’t, if you can’t find the after what you want and you want something specific, try i not for-profit i not-for-profits dot com. You could make your honor grayce non-profits okay. There you go. We you and i know that you and i have talked about creating your own app. Of course. You gotta make sure it’s, widely known after it’s created otherwise. Nobody’s gonna know that’s if you want to sell it, this would be just for your own use for your own. Whatever application you want to do for non-profit. So this is not a commercial thing that you’ll sell this just something you i got you using internally. Excellent. All right, scott. Thank you very much. Excellent. Scott koegler, editor of non-profit technology news at n p tech news. Dot com, and on twitter he’s at scott koegler. Good to talk to you. Thanks very much, scott. Take your time, lynette live listener lynette, thank you very much for your question and uh and you’re welcome live listeners everywhere over all over the world from new york, new york too where’s, the further star shoe jiri, japan welcome s so happy to have somebody live listeners today next week, beth cantor, author of the network to non-profit and measuring the network to non-profit will we’ll run that interview from fund-raising day next week? And maria semple is back she’s, our prospect contributor and the prospect finder google alerts may be going goodbye maria’s got alternatives for you and of course, next week the sesquicentennial but a low key sesquicentennial. Have you liked our facebook page? I haven’t asked you that for a while because i know it’s a vanity metric eso this week i’m being a little bit vain and if i tell you it’s ninety six degrees today, that makes me a weathervane please like us on facebook for pete’s sake, i’d appreciate that our creative producers. Claire meyerhoff sam liebowitz is our line producer and assistant producer is janice taylor. The show’s social media is by regina walton of organic social media and the rope producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next friday, one, two, two p, m eastern, like so many of you were this week. Thank you. We’ll be at talking alternative broadcasting at talking alternative dot com. You didn’t think that shooting getting ding, ding, ding, ding. You’re listening to the talking alternate network duitz get in. Dahna you could are you a female entrepreneur ready to break through? 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This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office needs better leadership, customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communication duitz if you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment, be more effective be happier and make more money. Improving communications. That’s. The answer. Talking.

144: Grow Grassroots & Divine Devices – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Michael O’Brien, founder and principal of mob advocacy

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://tonymartignetti.com

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No. Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent it’s august seventeenth. Oh, how i wish and i hope that you were with me last week i couldn’t stand knowing that you had missed last week’s show working with your small organization board what’s special about working with small shop boards, we talked about setting expectations, recruiting, training fund-raising and assessing your boards capabilities. My guests from fund-raising day twenty twelve were terry billy from the hudson river museum, wendy no adele from yonkers partners and education, and lisa rob, executive director of the new york state council on the arts. Also see the smart cr m system, constituent relationship management. You’ve got constituents, employees, donors, volunteers, clients and vendors. How do you manage your relationships with them? What’s the impact on your prospect management maria simple, the prospect finder and our regular prospect research contributor, had lots of ideas last week, as she always does this week grow grassroots. Michael o’brien, founder and principal of mob advocacy, knows how to bring people to your cause with grassroots advocacy. How do you activate people who are the grass tops and how do? You engage them, and where do you go to meet potential coalition partners, what’s, the value added for your work. All of that, with michael o’brien. Also divine devices, desktops, laptops, tablets, handhelds. Scott koegler has tips for picking the right device to fit your budget, work, style and personality. He’s, the editor of non-profit technology news in our regular monthly tech contributor. Between the guests on tony’s take to help me out and get a free book. My book. I’d appreciate your help with a three minute survey, and i’ll say more about that on tony’s, take two. Use the hashtag non-profit radio on twitter to join the conversation with us there. As always, we take a break, and then when we return, it’s grow grass roots with michael o’brien, stay with me. You didn’t think that shooting getting dink, dink, dink, dink, you’re listening to the talking alternative network waiting to get in. Dahna good joined the metaphysical center of new jersey and the association for hyre. Awareness for two exciting events this fall live just minutes from new york city in pompton plains, new jersey, dr judith orloff will address her bestseller emotional freedom, and greg brayden will discuss his latest book, deep truth living on the edge. Are you ready for twelve twenty one twelve, save the dates. Judith orloff, october eighteenth and greg brady in november ninth and tenth. For early bird tickets, visit metaphysical center of newjersey dot order, or h a n j dot net. Hi, i’m donna, and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family, court, co, parenting, personal development, new relationships, blending families and more. Dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever. Join us every monday, starting september tenth at ten a m on talking alternative dot com. You’re listening to the talking alternative network. Welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio where else you’re going to hear those kinds of ideas? Nowhere. Michael o’brien is my guest. He is the founder and principal of mob advocacy, a multi state government relations firm that focuses on helping small businesses and non-profits manage legislative and regulatory processes, he has over ten years of experience managing state and local government relations and political programmes. Michael has launched many national grassroots advocacy campaigns that have impacted legislation and policy at both the state and federal levels. Michael brian, welcome to the show. Thank you. Good afternoon, it’s. A good afternoon to you. I’m glad you’re with us. Well, let’s, let’s define grassroots advocacy. So we know everybody’s starting in the same place. Sure. I define grassroots advocacy as engaging regular people that the typical constituent in order to impact public policy or public opinion. Okay, go ahead. Is there more, uh, just to say that it varies from what’s considered direct lobbying, which is ah lot more heavily regulated and requires, uh, registration process with either the state federal or local government. Right. Okay. But it goes it. Could be that, but we’re going. We’re going to talk about the doing it. The grassroots with the with the average joe, the average right and the average jane. Also, jane is welcome to participate as well. Um all right. How does this, uh, grassroots advocacy? How can it help? Small charities? I think there’s three ways that, uh, grassroot dad? Because he helped out small charities. One, uh, i think grassroots advocacy is often essential to organizational missions. Uh, it’s. Hard to think of. Ah, oven issue out there. That’s not impacted by local, state or federal legislation or regulatory process. Uh, so it’s important for your organization to be involved. Second, it’s. A great way to engage volunteers and donors. Small amount profits are asking people to give money. Um, you know, off all the time, you know, four, five times a year in order to be successful. That has to be part of the process. But it is important to provide some different different ways for volunteers to get involved in different ways for them to have an impact other than giving money. And this is a great way to be okay. And this actually i know. You have another way, but this actually could lead to someone becoming a donor so they might come to your cause and sign a petition or do things that we’re going to talk about and then become a donor down the road absolutely small, small, just like small donors become big donors, small advocates become big donors and, you know, those top advocate said that organization’s looking for ok and even you know, that could become small donors because then small donors have become big donors, has become big donor it’s all part of a spectrum? Absolutely. Then big donors could continue to become grassroots advocates, but they wouldn’t go back to being small donors way. Hope not. No, no, that wouldn’t happen. Okay, and then what’s the other. What else is this important? The third way. It’s. A great way to find new supporters. Er, you know, for for volunteers, donors even those on the on the, uh whose responsibilities include fund-raising it’s sometimes hard to ask somebody who’s brand new to an organization to get money but it’s easy to say. Hey, can you spare five minutes in and send an email to your to your legislator? Can you spare five minutes and signed this petition it’s an easy ask. And once you get those people involved in your organization, you know, they have some kind of interest because they they took that step and got involved. And so it’s a good way to increase your your your database and gives opportunities to call the-whiny-donor further, i love that easy, easy entry point and then also can help new entrance introduce your cause to their friends as well, who who may very well be sympathetic. Absolutely cool. Okay, um, and so you’ve seen this make make a real change. I mean, this really can impact policy and funding in things. I mean, absolutely, i don’t i can’t think of a of a major advocacy campaign that that i’ve been involved with that didn’t have grassroots as as a key part of that, uh, lawmakers, they listened the lobbyists all day long, and they know there’s a bent out there, but when it when it hits home, when their constituents are calling in or sending emails saying, hey, you know, take a look at this that’s that’s when it really hits home, when when it’s people voting for them. Back home have an interest in it. Lawmakers take, uh, take a much closer look at the issue. They do ok, i’ve always you know, i’ve always wondered because i fill out petitions sometimes or send emails and make phone calls, and i just wondered if it really is making a difference. Sometimes you don’t get the feedback from the organization, which i maybe we’ll talk about, but that’s a downside, but but i just always wonder, you know, but you’re saying, yes, people good. What makers do? Listen, yeah, okay, okay, we have just a little less than a minute before before first break. So why don’t we just, um but you just introduce us to the idea of the way social media has helped create these grassroots campaigns to make sure that could be a whole show it and i know what you’re going, you’re going to squeeze it into thirty seconds, and then we’re gonna come back and talk about it more after a break. Ok, the internet. It has completely changed grassroot dad, because just by making making it easier one for organizations to reach their advocates and spread their message, but, uh, you know, making it far easier and cheaper for those advocates to reach out to there to there legislature, especially those in washington. I mean, if you’re in california, used to be a long distance call, uh, you have to go through the switchboard, you know, with the internet, it it’s an email on your getting directly, oftentimes, to stafford, take, who takes care of that issue. Okay, that was well said on, we have live listener love going out to california, a one e looks like a wani california live listener love going out there. Right now, we take a break, and when we return, michael brian stays with us. Talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over in tow, no more it’s time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s, provocative talk for the realist and the skeptic who want to know what’s, really going on. What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com e every time i was a great place to visit for both entertainment and education listening. Tuesday nights nine to eleven it will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com we are back, and we’re talking about growing your grassroots with michael o’brien. I got some more live listener love. We got a couple of news out their new bern, north carolina knew palestine, indiana welcome and michael o’brien, i’m going to challenge you. If you’re going to use an example, you have to use one from a state where we have a live listener. So, so far, we’ve identified california, north carolina and indiana, and there are others, of course. So please confine your examples to those states. No problem. All right, that was one more time. California, indiana, north carolina. Alright, let’s, continue online. I’m sure there are sites that can help charities create a grassroots campaign. Yeah. There’s. A number of different sites. Uh, both free and, uh, pay sites that okay. That help you grow and manage your grassroots campaign. Uh, let’s. Let’s. Name sametz. Talk about some free ones. Sure. Justin. Detail some great, some good free ones. Uh, there’s a a new company. Fairly new company called pot woobox, which is a a great job with federal legislator. Popped like alternative father. Right? Pio pio. Gop video right now, if you go to pot. Woobox p ot vox there’ll be marijuana legalization advocacy pot box you can you can actually find information about marijuana legalization on pop fox is well, you can. All right. Also smoke a bone box. I’m sure okay, uh, pop fox. Yes, but it is a kind of a new grassroots tool. It measures public opinion. But how many letters going in for and against an issue it free for organizations and individuals, too, to sign up and to help kind of broadcast their message to other potential supporters. Uh, and just recently, the democratic caucus in the house and the senate announced that they’re giving the sentiment feet from pop box tto help, uh, help keep there, uh, caucus informed on public opinion on different issues. Okay. So just as an example of how, how much of an impact this makes you know when when lawmakers air using that direct public opinion data, you know, you know, every letter count, just like every vote counts in elections. Every letter counts in a grassroots campaign. What else you got? That’s free. Uh, bill track fifty and some light foundation and thomas help look at legislation that organizations might be interested. In okay. Agreement that was built. Track foundation and its satellite bill. Track fifty. Bill, check fifty. Pardon me, bill. Track fifty. Fifty dot com. Yes, the sunlight foundation. Some light foundation. Okay, again. And congress dot org’s, congress dot org’s. Oh, interesting. Are they affiliated with with our united states congress it’s affiliated with cq roll call? Actually, what is that? Congressional quarterly. Real congressional quarterly. What? You’re watching? We have jargon jail in tony martignetti non-profit radio, and i will throw you in there. Especially is somebody who’s. Ah, troublemaker. Sorry about that. That that’s, uh, that’s just the name that’s. How i’ve known that this is cq on then thomas dot lock, dot gov and those air great tools to research federal and state legislation. So you can have an idea of what issues you want to take? Uh, take action on. And then, um, i don’t know what of a good free state local advocacy piece, but i know there that there are some in development, so hopefully and they in the coming months, we might have a good one coming. Okay, i’ll tell you why our audience is small and midsize charity. So we’re going to stick with the free sites. And if people want to find the pay sites, i’m sure they can do that. We’re going to stick with talking about the free ones. So let’s, stay online for a little while. What? I mean, you could you could build your own cause site, right? I mean, it’s it’s virtually cost less to put up a website. Correct? Uh, okay. And what should you be doing on that website when you put up your yurt grassroots cause site of the top things you know, make sure your issue is defined in ways that the everyday voter or everyday legislature legislator can understand. Uh, people want to think that our elected officials know a lot about every issue. Uh, that’s just simply not true. They don’t have the time, uh, or the capacity to know everything about your issue. So keep the language simple. Umm, you know, make sure it’s in terms that that an everyday person can understand. Ok, i try to use my grandmother tests. You know, my grandmother can understand it that i’m doing the right thing. Okay? I’m going to stay away from that. I like grandmothers. I don’t have mine with me, but i’m just going to let that go. Listeners may be disappointed, but you can come up with your own retort to michael’s. Grandfather, grandmother, test on why it’s a grandmother test? Not a grandfather test. Okay, what else? What? We should be capturing emails. I’m sure. Right. What else should be doing on this site? Yes, a way for people to sign up for your information. Uh, and, you know, a simple email collection or ah, form where they can add in additional information so you can match them, uh, with their legislator, uh, is important depending on the size of your advocacy campaign. Uh, e mails could be fine. You know, you might want that additional form information. It doesn’t take that much longer for somebody that fill it out. I don’t think it’s a huge deterrent out there, okay. And, you know, third, uh, you know, provide opportunities for your supporters to spread the word. You know what? Twitter with linked in with facebook, you know, just having the send this to three of your friends, you know, using using social media and and that, uh, you know, social media to help grow your your grassroots campaign, those are the three essential pieces, okay? And i see i see that often when i’m asked to sign something on dh then i do it, then i get something back it’s usually from move on dot or ge i get something back saying thank you. Now, please share this and they have buttons to share it on twitter, sharing on facebook, et cetera. Right then, then, validation process and, uh, you know, i know a lot of fund-raising cos there now, you know, kind of using that validation process as well, you know? But, you know, the validation process really helps grow your grassroots process, the validation process being what? Thank you that i’m referring to the they having tony send is sending no doubt, teo friends saying, hey, you know, i support this i believe in this, you know, take a look at it. You know that validation is is key to growing your your your grassroot that base. Okay, okay. Now, if you so if you fertilize your grassroots on dh use lots of, i guess use lots of weed, b gon and adequate fertiliser. Then the grass is going to grow. And you can have these things called grass tops, what are grass tops, grass tops or the kind of the super advocates? So there there’s two categories that i put people in the people who are who are the most passionate, most vocal on your on your issue? Uh, they’re the people who answer every email respond are contacting their legislature legislator hyre uh, they’re important because they’re out there, they’re promoting and and you want to keep an eye on them because you don’t want them to over promoting, go overboard. You want him to stay on message. But, you know, the passion is there. They’re easy to motivate. Yes. The second is the grassroot supporter who’s who’s connected, who lives down the street from their state legislator. Uh, who’s. You know, brother, in law’s, the mayor, you know, those people who have who have personal connections to legislators and the’s air the grass tops the’s the grass tops these these are the grass tops. So you have your passionate, passionate, always their advocates. Then you have the people, uh, who have some real access that your general, uh, general constituents don’t have. Okay, when you marry those two and put them out there, you have a very powerful combination hyre that can hit people in ways that your traditional grassroots doesn’t always said you might not hit the right legislator every time with your grassroots database, but with your grass tops, you might be ableto sneak peek in somewhere where you didn’t necessarily have access reached before. All right? Michael o’brien is the founder and principal of mob advocacy, and we’re talking about growing your grassroots and you’ll find his block at mob hyphen advocacy dot black spot dot com were a little more live listener love going out foreign now tokyo, japan welcome pens burghdoff, germany welcome. You’re going to want to hang out because i’m gonna be speaking german later on. I promise you. I’m speaking german later on. Hang on their pens. Berg, seoul, korea, vienna, austria. Welcome, welcome. Welcome, michael. How do we engage these grass tops differently than we do the grassroots? Uh, well, first of all, they just like, just like your major donors, they do take a little extra cultivation. Um, you have to do that. Prospect research on your grassroots database? Yeah. People don’t always think about it. You know the process. To cultivate a grassroots said forget is exactly the same as the process to cultivate a funder and a major donor. You got to do the prospect research. You gotta do your homework. It’s you know, it’s it’s not always easy, you know, sometimes it starts by you catch an address or you’ll catch a name. And, you know, i wonder if this person knows and, you know, you connect some of the dots, uh, and it takes, you know, the government relations person of the grassroots person or even the executive director reaching out. Say, hey, you know, i saw that you have an interest on this issue. Can i talk to you about it? And, you know, you you start that discussion process and find out, you know, how interested are they? How connected are they? Um and then, you know, just like with the major donor, you know, you make that ask, hey, can you help us? You know, beyond just that five minute weather and oftentimes, if if, if they’re connected and already have an interest in your organization, you know that it’s still an easier asked that then asking for money? Oftentimes i’m going anyway. How about getting other groups involved with you to help you? Other charities? Perhaps? Sure. Coalition work, i think is is important. Individual charity’s only have so many, so many people on the database lists, they only have so many reach, whether you know, whether that numbers, whether geographic area, you know, whether that’s, you know, pinned down by the the, uh, the scope of the mission reaching out to other organizations who do similar work or, you know, maybe completely different work, uh, but still having an interest in the end outcome of of your issue, and i want to make the point that those coalition partners could even be corporate, right? Absolutely. I just think that something really interesting at a local station here where banks had allied with charities because they both had an interesting in preventing hydraulic fracturing that process of releasing gas from the from the crust in shale of the earth because the banks lose mortgage revenue when property values decline, and that happens around hydraulic fracking sites. So so companies had allied with charities. It certainly does. And, you know, even even when they when corporations don’t have a a personal stake, there’s a lot of a lot of corporate responsibility out there. Ah, latto corporations are getting involved in their communities and, you know, when you get those corporations involved, they can help fund from of that grassroots advocacy work and help you no help with the promotion. And, you know, grassroots advocacy is is a generally a low cost, um, product, but, you know, every every little bit is a resource drain on a small non-profit so corporate partners out there can can help with that funding on help, you know, help raise resource is help, you know, provide validation. You do all of those things? Yeah, all right, so just the fact that it doesn’t have to be another non-profit could be corporate, i imagine now, a little quickly because we only have a few minutes left their sights that could help you find coalition partners. Um, you know yes, yes, you know, pop box will will list organizations that are supporting, supporting or opposing, uh, legislation and certainly that’s. A key indicator. You find legislation that you’re interested in, you can look at supporters and the opposition. Okay, pick your side and you pick your team, so to speak. Uh, are there other sites? Uh, you know, not that i know. Okay, i think congress dot orden might, but i’m not. I’m not okay, but and then you could also use too traditional social media, right? Linked in facebook searches? Absolutely. The traditional social media. Uh, find out who is talking about your issue. Um, you know, it’s it’s much easier to research issue advocacy. Now that never given, given the amount people are talking about and the interest in it. Michael, what is it about this work that really moves you? And why do you why do you love this? You know, it, uh, i had always wanted to work, uh, with the non profit in the nonprofit sector. Uh, you know, i think part of it was growing up in a strong catholic family coming back. I always wanted to give back, um, but i also had a passion for advocacy and and politics and government and, you know, helping non-profits to make the impact is is really what drives me. You know, i’ve worked worked for and with several non-profit organizations, you know, doing health care, social justice, education on dh loved it every day. You know i often i feel you know, it’s been a long time since since i’ve actually worked. Uh, you know, i just love my work so much, you know, it’s like i don’t even have a real job. Alright, dahna co-branding grassroots can change the world. Grassroots can change the world. You know, it’s uh, you know, one person at a time. All right, michael brian, founder and principal of mob advocacy. You’ll find his blah but his blogged as you’ll find his, you’ll find him blah, bing at no that’s. Not true. Blogging at mob hyphen advocacy dot black spot dot com. Michael, thank you very much for being on. Thank you for having me. It was great great talking to you. I’m glad you got jordan. Thank you has been my pleasure. Now we take a break, and when we return, we got a little more live listener love going out and then tony’s take two and then scott koegler with divine devices. Stay with me. Talking alternative radio twenty four hours a day. Joined the metaphysical center of new jersey and the association for hyre. Awareness for two exciting events this fall live just minutes from new york city. In pompton plains, new jersey, dr judith orloff will address her bestseller, emotional freedom, and greg brady will discuss his latest book, deep truth living on the edge. Are you ready for twelve twenty one twelve? Save the dates. Judith orloff, october eighteenth and greg brady in november ninth and tenth. For early bird tickets, visit metaphysical center of newjersey dot, or or a h a n j dot net. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Snusz you’re listening to the talking alternative network. Duitz durney lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m ken berger from charity navigator. Welcome back. We’ve got more live listener love going out. Lutherville, timonium, maryland that’s a heck of a town you got there. Lutherville, timonium in maryland, rest in virginia and quebec city in the province of quebec, canada. Welcome, welcome, everyone. Time for tony’s take to my block this week. I’m asking for your help and to show my gratitude, i will give you a free copy of my book. I have a three minute survey on charity registration, which is the requirements in every state and district of columbia that charities register with the authorities in every state where they are soliciting donations. And i wrote a book on this. Oh, and i happen to have the title of the book right here. What is it? What a coincidence. My book is called charity registration state by state guidelines for compliance, and it sells for as much as two hundred ninety nine dollars, depending on the size of your charity. But if you take this short survey, you can claim a free download of the book. You’re your input. Is is that important to me and there’s? A link to the survey on my blogged the post is called helped me out and get my book for free. My blog’s is that tony martignetti dot com? Well, treyz is expected to be, and so if you take the survey, you’ll get get a free book that is tony’s take two for friday, august seventeenth, the thirty fifth show of two thousand twelve. We had a listener joined since the last live listener love, and so before i bring scott in, i want to say hello to serbia. Hello, serbia. Scott koegler how are you? I’m good tony, how you doing? Great, you’re not survey. Are you serbia? No, no, i don’t think so. No, we have taken a wrong turn. We travelling to south carolina today, so but i think when you’re in the carolina, you’re in south carolina. Scott koegler of course, our regular tech contributor and the editor of non-profit technology news, which you will find that end p tech news dot com and this month we’re talking about devices, scott there’s, tablets, there’s, laptops, desktops, handhelds how do we figure out what the heck is good for us? Yeah, kind of never ending, isn’t it? They used to be a pretty straight decision between desktops and laptops and that for real work. Those air still kind of the main options. But today, you know, you get, uh, tablets and bones everywhere from three and a half inches, ten point one inches on size, and pretty much they’ll do all the same thing. But also pretty much all that same thing is is usually less then, you know, real work. Another one generally don’t have keyboards and those kind of things so let’s kind of segment into those two categories. First foryou, portable before you, scott. Before you do that, i want to point out we know that you are the tech contributor because you don’t just say screen size up to ten inches. You say up to ten point one that extra tenth of an inch makes a difference. We gotta be precise. This is technology was the record demands precision. And scott is the man who delivers it. Okay, i’m sorry. That’s. Any inane interruption? Go ahead. That’s. Right. Um, so again, in the form of unity passes on the kind of work i need to do obviously gonna be sitting in the office. You can use either. And that that decision based you haven’t called back. Scott scott scott, stop for a minute. I’ll tell you what, you’re cutting out kind of badly. Give us a call back on the same number, but eight. One, eight, three, right. You know the number, but use eighty one, eighty three. Okay. And while scott is calling back, i’ve got some more live listener love. Hopefully he, uh he taps quickly on those on the phone. Who else you got? Pittsburgh. Oh, i mentioned pittsburgh, germany. Okay. Um, new york city, new york, new york. Excellent. Finally, somebody from new york. How come nobody from new jersey? Where is my mother? My mother and father are not listening to this show right now. Unless they’re in lutherville. Timonium, maryland. But i don’t think that’s them. I believe my mother and father are not listening. And ah, this week, is there my mom’s birthday and their anniversary? And i’m going out there, and they’re not listening to the show. You believe that? I mean, i may not go. I mean, go, go. We got scott back. Excellent. Scott, i don’t hear him. We have scott in the system. Scott oh, dial. Tone that never sounds good. Do i have to start and punishing my mother again? There he is. There he is. Okay, yeah, i’d rather talk to scott than admonish my mother. I’ll do that over the weekend. Okay, you’re going to break down our devices for us into two categories? I believe right. Let’s start with just desktop laptop as one category. And having said that, both of those generally well, i think, almost always have keyboards and keyboard is really key to the kind of things that people generally call work in an office or latto build it, you know, involves writing text using the keyboard for american trees and things like that and those air really much more suited to that kind of work than our tablets and cell phones and those kind of things. So the soft virtual keyboards that appear on tablets and phones were pretty well, but if you really need to get a lot done, you’re better off just having a keyboard on your hands. Uh, just, you know, more accurate. Better sure, sure. So it really depends on what you’re what you’re you’re functions are what you were like. What your goals. Are for the hardware, right? Exactly. Exactly. So let’s, just talk about the difference in key in, uh, laptops and desktops. One of the key difference of differences. There is the price. So the best tops are generally less expensive than laptops for a similar amount of power. Just because all the miniaturization that is required to make a laptop cost extra money. Okay, i was wondered why the bigger one is less generally. Yeah. Okay. Yeah, yeah, because, you know, they don’t care about the size. They’re just, you know, stuff all this stuff and then stick it on the floor. So, uh, so that’s kind of one way to do that. So if you got b b funds and you don’t need the larger screen that’s also available generally with a desktop, then you might want to opt for laptop because obviously it’s it’s portable, and you can take it with you. If you’re not always working at your desk, you can move it. Otherwise other places taken home, take it on a on an event or something like that. So there’s a difference there, of course. Sure. Um what what else? Well, what about software availability? Well, software is always a key and a lot of software, especially non-profit kind of things are going to run on generally windows windows operating systems, so that may even exclude using a mad uh, you need to really check your your software course. If you’re using a cloud based application, then you, khun pretty much use any kind of operating system doesn’t matter whether it’s windows or or mac or even it’s kind of lennox operating system very well. You make a very good point about what what platforms are supported by funk by applications that are important to you, there’s one that i using planned giving that does not support the apple os. So i have to have a programme called parallels on my apple computer to run windows just for that one program, but it is essential, right? Right, see that sometimes will dictate what you’ve done, and of course, once you’ve done that, not only have you spent more of your apple computer, but you spent more for the parallels, right? Exactly. So now you you know you really enough there, so you really need to decide what’s most important to you, and i kind of touched. On one of the reasons for getting a laptop and that is the portability, and so now we start to talk about, okay, what kind of jobs are you going to use that require portability? Uh, one that i think i said was that he’s going to an event on a laptop is good if you’re going to have a table inside you, but if you’re going to be wandering around the event and you want to interact with people, take pictures, maybe dio email sign ups for your newsletters, those kind of things, uh, a tablet is probably the perfect device for that kind of thing, a smartphone, probably a little bit less than perfect, although you can certainly do those things, but again, you get smaller keyboard, you know much a little bit more difficult to use quickly, okay? And there’s so many tablets out there. Besides, the ipad is the google nexus and the microsoft surface. Samsung has one, i think the galaxy i mean there’s so many tablets, yeah, there’s a huge variety, in fact, buy-in while apples still dominates with the ipad, i just survey that the android operating system, which is what’s used in pretty much every town would accept apple and been in windows tablet, so andrew, it is outselling apple on a poor unit basis, so it just kind of interesting. Yeah, yeah. So i know it doesn’t say if any better or worse generally means it’s less expensive devices, they’re less expensive. Okay, um, but at the same time, i’ve heard from a lot of people that it’s the application that counts, you know, if you can get to the internet and you can access the functions that you need, it really doesn’t matter so dahna look at your budget, see what it is that you need those the system that you’re looking at, support the function you need and within your budget, and then go ahead and buy it, you know, they pretty much all work okay and the features on not necessarily just sticking with tablets, but just across all of them. I was looking i was when i was researching our segment on dh i actually do research, i know it doesn’t sound like it, but actually do research for the show and prepare the show. I found something the iphone headphones, you know, the white headphones that you get, and they have a little tiny panel on them built into the built into the wire and there’s ten i found a site that there are an article had ten different things that you could do with that little with that little panel like you could if you tap the middle of it two times that’s to pick up a phone call, for instance, or, like, tap it once and that’ll put a put a phone call through tio to voicemail. When you’re getting if you’re getting a call while you’re listening in to skip a song, you do a triple tap or what? It’s incredible just on this tiny little skinny panel the features on that are available, right there’s? One more hidden one if you stand on your head and you stick it dunaj it’ll actually call your mother, okay? I don’t really appreciate sarcasm on this show. I play things pretty straight pretty close to the vest. Now. Watch, watch. You know, sarcasm is a very dangerous thing. Uh, but you know that point there’s there are many features on many systems, computers and even software, and the rule of thumb is eighty twenty just like, you know, all the eighty twenty rules where eighty percent of the people used twenty percent of the function, yeah, just like you have an iphone, right? I do have that i do, and you’d never do those things. No, i didn’t know that i could ignore it incoming call, buy long pressing the center button twice or so you know, i just i just usually hang up on it, but, you know, you could do that. Yes, i’ve noticed, okay, so what? We’re going to take a break. So when you were little chuckle mode here we’ll take a break, but i want to send more live listener love it’s, it’s pouring in san angelo, texas, san diego, california, rockville center, new york. Welcome, welcome, welcome. We’re talking to scott koegler, the regular regular tech contributor about divine devices were going to keep talking about that subject. Maybe not with scott koegler might hang up on him after this break. Talking dot com. Hi, this is nancy taito from speaks band radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought join me mondays at two p m and get all your communications questions answered on speaks been radio. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. 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Welcome back, scott kapin did you hang up on us? I am still here. Okay, dear chagrin. Damn. Not yet. All right, now, all these features and all there’s a pact with the stuff that most people don’t use, you have to you have to wonder about what your employees are capable of learning. Well, exactly. And and how much do you want them to learn? How much extra time do you want to put in on finding out things that they may never use? Uh, there’s a big difference between buying a computer to operate your business and one for your personal life. I generally try to minimize the expense and the feature set of business computers because typically, you know, i’ve been unemployed. I need them to do three things. Four, maybe five, generally, not twenty. And if i say i’m buying something for myself on much more liberal in terms of the kinds of features and even the amount of money that i’m gonna want to spend interesting that’s an important distinction. Yeah, you don’t want to be thinking about you don’t want to be making that crossover. Yeah, this is this is for other people to be using to be efficient in your business exactly, and also in terms of employees abilities there, maybe training costs, but actually be hard costs not only in time, but but if, if the saw if the hardware is very different, i mean, you could end up having to pay somebody like the network it altogether, and then to train employees to operate the network and then as well as operate the devices exactly you want to make. It is standardized, as you can within the organization, so that one person could get up and walk in, walk to another computer and do the same job and not have to relearn. You know where the tabs on where the keyboard durney that’s one of the things that happens between pieces and max, although it’s it’s less it’s less of an issue anymore. But, you know, the key and the maki kind of get confusing sometimes for people that try to make that transition, even though the actual applications may run exactly the thing. Yeah, yeah, i see that because my my office computing, his apple and all my clients use windows and i do a lot of work in my client’s offices, right. So i have special challenges anyway. But talk about that’s different show. Okay, there are you have some ideas for sites where we can find reviews. I love reading user reviews. I love that that the web enables that. Well, there’s two things that i would recommend one is just a scene at dot com, which is not really user reviews, but they are there. I’m not going to say that professionally generated reviews, they’re actually automatically generated reviews, so they’re standardized. How they do that automatically is a whole other topic. Fascinating. I used i used that scene. That site, those air not well, there you are, right. I knew they weren’t user reviews, but there isn’t a live person writing these things. Generally, not somebody looks at, um uh, really? Uh, yeah, they are actually generated by automated system. Okay, they pull your pretty well, um, i’m not sure right now they do a good job, but the other is just, uh, just do a search online for a review of this type in review. And then in the name of the product that you’re looking for. And course, the good part about that is that you will get a just a huge list of possible reviews. The bad part is that, uh, most of them will be completely bogus and badly written. You never really know. Yeah, right now does, like amazon dot com. And you could you could go to amazon and read reviews, but not necessarily buy the product from amazon. Do that. Do you know if they do, you have to be legitimate user to review a product on amazon. Do you know you have to? You have to register on amazon, but you don’t actually have to have purchased the product. Okay, so that kind of, you know, in-kind negates some of the reliability hoexter tenses suggest that the credibility is not as high as it ought to be. Okay, right. Okay. But there are lots of consider. Well, there’s consumer reports. Yes. Yes. There are some, uh, some reliable reporting, you know, agencies, they used to be quite a quite a few more. In fact, i used to do computer and software reviews. Yeah, when i was doing, you know, muchmore freelance writing. Um, but, uh, those reviews have have gone away in favor of user reviews, you know? Personally, i don’t think they’re quite reliable is my own my own wonderful ladies? Yeah, well, i can tell you and there’s probably a reason you’re not in that business any longer. Exactly. Yeah. All right. But now, you know, consumer reports, i subscribe to them for a year. I think i think it’s thirty dollars for a year and you can access all their online. Not not to the written subscription, but for the online. I mean, i go to them when i’m going to spend, i don’t know, like more than a couple hundred dollars on something i go to consumer reports their objective. They don’t have advertising. They don’t take advertising dollars. Yeah, so all right. We have just another minute. A half or so before break before we wrap up. Scott, what else do you want? What else did i keep you from saying? I think really the most important issue is, you know, people always asked, you know, help me buy a computer and i pretty much always start out with what’s your budget. Because it’s pretty easy to start looking. And then, you know, feature creep sets in and know what’s another fifty dollars. Here, what’s another hundred years there, and all of a sudden, you know that six hundred dollars desktop computer that would actually do a wonderful job for you terms into a you know, fifteen hundred dollar laptop with, you know who knows what kinds of extra features agree. Okay, same thing is renovating. Same thing is renovating your bathroom. Your kitchen? Yes. Yes, exactly. Don’t you don’t need the stainless steel pulls on the kitchen drawers. When? When grass will do just fine. Right? Alright, tigress. Okay. Excellent. Scott. Good time today. Thank you very much. Thanks for being on. Scott koegler, the editor of non-profit technology news. Which you’ll find it n p tech news. Dot com. Thanks very much, scott. Figure. Thank you. More live listener love joining us boring oregon alcohol in california. I used to go to i want to alcohol in. Once i spent two weeks in alcohol and kelowna, british columbia, canada. That’s two two different provinces. Also, quebec represented outstanding. I want to thank scott koegler, of course, and also michael o’brien for being on the show today. Next week, campaign volunteers rich foss is the author of green light fund-raising we’ll talk about recruiting the best volunteers for your campaign, and jean takagi and emily chan are legal contributors returned with law wisdom from san francisco, have you checked out? Are linked in group odds are you have not because there’s over a thousand listeners and there are not a thousand members of the lincoln group so ajar you have not been there, but you ought to be. Also, i host a podcast for the chronicle of philanthropy. It is called fund-raising fundamentals it’s, a ten minute monthly podcast devoted only to fund-raising though i have a summer siri’s on grant seeking the latest is relationship building with foundation program officers and the first two in the siri’s were researching foundations and writing winning proposals like this show it’s always experts whose brains on picking for your benefit. It’s called fund-raising fundamentals it’s on the conical website chronicle of philanthropy and it’s also on itunes, continuing to wish you good luck the way performers do around the world because i feel like doing it. I don’t know it’s, just fun last week, you may recall, was from german, the german orthopedic surgeons house owned buy-in bro, because they wanted you to break. Your neck and your leg. Those the germans this week from australia, chuck us. I’m wishing you chalk us because in the early nineteen hundreds, chicken was a special meal and most shows paid performers fees based on how many people were in the audience. So a full house meant that the performers would be able to afford chicken after the show, and one former one performer would peek out of the curtain. And if it was a full house, they would tell the troupe, chalk us, which is the slang for chicken and now it’s used by australian entertainers before a show as a good wish for a successful turnout. So i’m wishing you focus. Our creative producer is claire meyerhoff. Janice taylor is our line producer and also my language instructor from germany and australia and others. The show’s social media is by regina walton of organic social media on the remote producer of tony martignetti non-profit radio is john federico of the new rules i very much hope you will be with me next week. That would be the twenty fourth of august friday two thousand twelve one two two p m eastern on talking alternative broadcasting which is always at talking alternative dot com. Hyre co-branding dick dick tooting. Getting ding, ding, ding, ding. You’re listening to the talking, alternate network waiting to get in. Cubine hi, this is nancy taito from speaks been radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Hyre this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment, be more effective be happier and make more money. Improving communications. That’s. The answer. Talking.

083: More Dreaded Than Death & Dentist: Public Speaking & Pinterest Possibilities – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Laurie Krauz, presentation and public speaking coach and principal of Laurie Krauz Consulting

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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No. Dahna welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host it’s march sixteenth, twenty twelve i sincerely hope you were with me last week, because if you weren’t, you would have missed conversations with marc ecko, craig newmark and naomi levine started with thoughts on branding and other business lessons applicable to charities from marc ecko, founder of the very consistent brand echo enterprises. You may be wearing his hoody then it was craig you, mark, the founder of craigslist and craigconnects he had ideas about simple communications and knowing when to stop talking. Those interviews were from the nextgencharity conference last year, and we closed last week with naomi levine, executive director of the heimans center for philanthropy and fund-raising at new york university last may at a reception for my show, she and i talked about professionalizing fund-raising ending, enhancing its stature, the role of trustees, government oversight, motivation for small charities and the future of the charity community. This week more dreaded than death and dentist. Public speaking presentation in public speaking coach laurie krauz has four steps to get you from no way i’m getting in. Front of those people. Two i killed and then pinterest, possibilities. Pinterest is the newest social media property to skyrocket, what’s it about. And is there anything in it for your non-profit? Scott koegler, our tech contributor and the editor of non-profit technology news. We’ll fill us in between the guests. Tony’s take two this week, the new york times restore philanthropy, the times dropped philanthropy and charity as a full time national beat, and i don’t like that you can follow the conversation with us today. On twitter, use the hashtag non-profit radio the show is supported by g grace corporate real estate services. I’m very grateful for their support. Right now. We take a break when we returned more dreaded than death and dentist, public speaking, stay with me. You’re listening to the talking alternative network. Schnoll are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Duitz hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dahna welcome back to big non-profit ideas for the other ninety five percent. I’m your host, tony martignetti for nearly thirty years, laurie krauz has owned techniques, tips and exercises from her work as a professional jazz singer and her background in social work, image consulting and as an officer in a major wall street bank to inform her practice as a presentation, public speaking and interview, spill skills code, interview spills. I just did an interview is actually very common. I just did a spell. It was a lousy pratfall. She’s helped my speaking personally considerably. She is at krauz consulting dot com. Her last name spelled k r a u z, and i’m very glad that her practice and her work brings her to the studio. Lawyer krauz welcome. Thank you, tony. I am thrilled to be here. You know that. I know your excited i am to have you. Thank you. Why do people hate public speaking? Fear it so much? I think, you know, i’ve actually done a lot of research into that. I think that the my undergraduate degrees in social work. So the social worker part of me looks at those things because people are absolutely my favorite joke, and i didn’t make this up. Is somebody at a funeral would rather b the corpse, then deliver the eulogy? That’s, like my favorite thing in the world, cracks me up every time i hear it. So i think, you know, you could really try and figure this out, and i think in a certain way, it doesn’t matter. What are you afraid of? You’re afraid you’re gonna embarrass yourself. You’re afraid your mother is going to hate you? You know, i think quite frankly, i think they’re kind of deep seated psychological issues that make some people absolutely terrified of standing up in front of other people, one of my nephews and i won’t name him just in case they’re listening. He used genius kid used to stand up in front of the class when he had to give a presentation and faint. And now he’s a teacher my mother would call me and say, oh, your nephews now know who you’re talking about. I know i’m going to say his name now, and my mother would call and say, brad fainted again in class today and, you know, and now he’s a teacher, so you work on that, you find ways around it and you develop skillsets that were never taught in school and if you develop those skillsets anybody khun talk to other people, we do it all the time with our friends. Ah, great public speaker, someone who was great at present ation skills is simply talking, and the mistake people make is that they think there’s some sort of acting or some sort of other being that they have to become in order to be a great speaker and it’s really better just coming from the heart and being yourself. Oh, yeah, i mean, you know, if you think about it to me, i’m dealing with people who are mostly working with talking in business situations. So what i say is whether it’s one on one, one on two or one on twenty thousand in a business situation, it’s performance art, but it’s you as performance art and so in business, you’re trying to move someone from point a to point b in their thoughts that’s why we talk to them whether it’s to get them to buy something sells something, learned something, teach something we’re going to talk about having a goal, right? Exactly, exactly your goal is what exactly? You’re trying to get them to move their positions somehow. And so when you’re passionate about what you have to say about that and clear about it, you’re much better at it. It’s a big deal. I pulled listeners before the show, and we got a terrific response to this week. Um, the first question was speaking of is speaking in front of audiences and i said from two to two thousand something you do frequently for work or otherwise, and about sixty percent said yes, the other forty four percent no, not not part of something they do regularly, so pretty common, of course have to be in public, and we could be talking about aa meeting was just one of the person, right? Most people come to me because they’re giving presentations to one, five, ten people in a conference room sitting or standing in front of a powerpoint presentation, and my biggest gripe about our education is that they teach us the minutia of what we need to understand about what we do, but they don’t teach us in school how to tell other people about it. And then all of a sudden you’re at work and you have to tell your boss, tell your colleagues you constantly having to report on what you do or tell potential clients, and you’re not prepared for that it’s like ninety percent of what you do is not understanding what you do. Ninety percent of what you do is telling other people about what you do when we’re not trained for that we have just a minute before our first break on, i know you have four steps that were going to talk about what i just sort of tease those the four steps, and then we’ll go into detail. Four steps to great present ation station station stations step one research step to write step three practice and step for i called dead man walking that’s a good teaser. Okay, we don’t have to you’re going to sit there, steps one through three to get to and find out what dead man walking to get. Sir, what step forward dead man walking is we take a break right now and when i when we return, we’re going to talk more about public speaking. Dreaded more than death and dentist. Stay with us the same thing. Shooting. Getting, thinking things. You’re listening to the talking, alternative network. Things get. Good. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio. Twenty four hours. Lively clamber station top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio. And i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. Durney welcome back to tony martignetti non-profit radio we’re getting into the details of lori krauz on her advice on being a better public speaker she’s my guest right now and the presentation and public speaking coach all right, so let’s help people overcome their fear get better at this. Your first step is sort of gathering information, write what happens is when people go to give a presentation, they put the cart before the horse every single time. If you want to feel to me what makes a great speaker and kind of the cure for the nerves, for people come to me because they’re either nervous, they have a hard time had a client once say, i’m brilliant in my head, but somewhere between my brain and my mouth there’s just a disconnect and it doesn’t come out right those air or they want to have some engaging way of delivery, so people think this happens by magic. It happens because you’re impassioned about what you’re saying. It happens because you pick a topic that you must talk about, that you feel that you’re desperate to tell people about, just like you would be desperate to tell your friends. How you get there is number one investigate who’s going to be there know who you’re talking to if you want to feel more comfortable, you want to feel more relevant to your audience, and this include knowing your audience. This includes if this is something on the web absolem in our absolute you’re standing in front of, you know, it’s, just like your show, you want to know who’s out there, you want to be presenting stuff that people are going to want to listen to, it makes you feel more comfortable, makes you feel better, relaxes you and allows you to speak more easily. So basically you’re going to do demographic research about who you’re talking to. You know, when i give presentations in arizona, i used different analogies than when i use in when i speak in new york and it makes me feel like they like me better, so it helps me to relax number one, gather information based on that number two, you’re going to sit down and you’re going to write i like people to have a core message, you know, ask not what your country can do for you. I have a dream. Today, yes, we can. These air thes air spoken core messages, core messages don’t need to be spoken, but it’s a theme, a very specific theme of what you’re going to talk about and everything you write should relate back to that theme. Keep it simple. I didn’t make this up, but it’s, one of the old saws of public speaking that i actually do agree with, i don’t agree with a lot of them tell people what you’re going to say say it, tell people what you said keep it simple have a very clear roadmap now i know from personal experience that you beat people up about everything people, tonto, just generally just i’ve heard rumors over rumors to the effect that you hold people tightly to this core message that everything has to relate to the core message, right? Why are you so adamant about that? Because, it’s, if you’ve ever seen a great speech, everything it’s kind of like a great piece of theater, what makes a great piece of theater is there’s a beginning middle and an end if you’re trying to move someone if you’re trying to change their mind if you’re trying to teach them the most engaging way to do that is to start somewhere, go somewhere and end somewhere that makes them come over to your point of view and a theme helps you do that. People are too confused when they speak, they cover too many topics and so your audio youjust lose your audience that way, right? So it’s a good speech is not, or a good presentation is not just a list of valuable, helpful kinds of things. No, absolutely not. It should be smaller on facts and figures and bigger on personal stories and experiences, not humor if you are not innate ly funny if you hear start your speech with a joke, yeah, cricket, cricket, cricket, cricket and then you just want the florida open up and swallow you. We don’t have to start with a joke apse do i say if you’re not funny? Don’t even think of it all studies show that audiences care more about people who are genuine than people who are funny and doesn’t the audience want you to succeed? Oh, they’re spending time with you. Whether it’s on the web were in person, they don’t want to be wasting their time they’re on your side initially, right? Until you do something. Maybe that right? Although, you know, we look out at people’s faces and we have a tendency, i think like dogs go to people who don’t like dogs. Human beings look at the people who look like they’re sucking on a lemon and this is actually step for this is a dead man walking trick which is and dead man walking meaning howto ideal with this absolute fear went when i years ago as a performer, when they would say places, miss krauss, my whole life would pass before my eyes. So that’s step for but i want to say something about step three first, if i may it’s totally out of control. You are going to show control right now. You know as well as you know. No, please. Number fight. Oh, that. Would you like to start with number three? Ok. Well, first tell me about janet. You could just turn my mike. So first, let me say what i said on break, which was as a child. My family would pay me money to be quiet when we were on family trips. And so this is one of those moments right now, you would like to pay me to be quiet. Three threes, right? Step three so when you the most important thing, when you think about starting to sit down and write things and this is step two again, sorry in step two, when you write use words, your mouth would say if you were at dinner with your friends, it’s the biggest mistake people make in writing present ations if you remember nothing else from me visiting you here today, you must use the spoken word, not the written word use slang you if you if you go back and listen to this, i’m sure there’s a lot of times i’m using words that are not very impressive by themselves if you wouldn’t have to go back and you were, i know what threespot so comfy now with you, but we were talking and no, i didn’t come out exactly right point that’s, exactly right? And i’m able to get impassioned cause i’m using words i would actually use when i get excited about stuff, not a formal article. A speech when you read it out loud should actually make you concerned that it’s not smart enough that it’s using language that’s not smart enough that’s going to help your mouth have an easier time saying it and that’s, what gets us tripped up when we go to give our speech our mouth isn’t ready for some of those words. This also goes back to just be yourself. Yes, seymour of yourself and we’re none of us speak as written articles, even i’m not even so. They’re not scholarly, artie. Just none of us speak the way we right. Absolutely. You don’t do it. And scholars don’t either when they give great presentations. Um, so around this the adamant ce of the core message. There could be a lot of frustration because a lot of things you want to include right don’t really belong, right? It’s. Kind of like sophie’s choice. I always think you have to leave some stuff out. You have to make choices. You have to remember that you’re trying. You have a goal here. What do i want? These people to walk out of the room with dough? I want them toe hyre me. Do i want them to buy something from me? So i want them just to think. I’m smart. What do you want from your audience? And if you have something incredible to say that has nothing to do with that, it just has to be in your next speech if to be a grown up about it, it’s a lot of hard work to develop a good present ation we’re in the midst of talking about preparation. On another question, i asked listeners was thinking of the last time you spoke in front of others. Did you feel you were adequately prepared? And nearly fifty percent said yes completely, and then the remainder said pretty well, but i could have used more time. What is that? If you’re if you’re just pretty well, but not perfectly well prepared in your mind, right? What does that do to your performance? Well, it’ll make you more nervous, it’ll make you forget your place, it’s, exactly the kinds of things that make us not give a great presentation, but i do want to say something about that we live in the real world. I work with business people, it’s a lot of people do nothing in preparing because they don’t have enough time to do everything and what i say is a little is better than nothing so it’s not going to be perfect. And in fact, studies show audiences don’t want you to be perfect. They want you to be genuine, and so a little bit of effort is better than none. You don’t want to be perfect. You want to lose your place, you want to be what you are when you’re with your friends. You also cite research about how much people retain right shares. My favorite thing someone told me this years and years ago because i was a nervous wreck about something and audiences will retain between two depending on this study between two and fifteen percent of what you tell them. So lighten up. You know they’re not going to remember it anyway. I have a test show is now more than fifteen percent over. So already we’re into the words, the overflow except one eyes shut us off now. Oh, except when i speak, people retain one out. Letters. A research outlier. Yes, that’s. Okay. So let’s formally move to step to because we just i need to keep moving along. So we’re writing now? Yes. What? What are some ideas about? Writing on the stage, i think we pretty much actually covered this to the three most important things i want to say. Tell him what you’re going to say. Say it. Tell him what you said. Make a clear road map. That’s the same thing is what i just said and use words your mouth would say youse were if you if this is the two percent of what you remember, make it this use words your mouth would say make it easy for you to be who you are. All right. What about the part that you can’t write the q and a? The q and a is something that is that you love that. I love that, but a lot of people really, really are horrified by it. I like to use stuff like lawyers do with witness prep. The problem with q and a is the moment between the question and the time you answer it’s like we panic in that moment. What’s the best way to diminish that panic practice that moment, anyone i have that’s going for job interviews and there’s more of those people right now. I tell them when you leave here twenty minutes three times this week get a friend to ask you questions so that you can get used to that moment people say, but i don’t know what they’re going to ask me. Really? If you work for burger king, are they going to be asking you about rocket science? No, they’re not. They’re going to be asking you about something to do with burgers and buns. So, you know, hamburger buns? No. Yeah, because if it’s the other kind, then then they were into anatomy. Well, then you’re goingto lawsuit and we don’t do yeah, right there, outside our scar scope, but okay, clearly, that was good. I liked it and does it. So i get critiqued, teo that’s for me to do for you. I know i will use this. You just remember i can use all of this against you someday. Let’s see? Power points. Are they essential? Or does it depend where you’re presenting? What? It depends where you’re presenting half the time. There’s problem with the technology if you use powerpoint. Powerpoint is not a word document. Power point is imagery. People make the mistake of putting up big giant paragraphs on para point turning. Their back to their audience and reading what’s on the slides. Big mistake para point a rule of thumb i read years ago, which i liked is no more than three lines on a slide no more than five words per line that’s a powerpoint slide, but use images use great you something that delights the child in the audience. If you make it all words, i would advise against it. Some of the most effective speakers that i’ve seen have been in ted conferences, where speaker gets just eighteen minutes to speak. They’re not allowed to use notes on dh there there sly. I don’t even know if there are there their video. Their images are all photographs and video there’s not a single word, right? But there’s some of the most effective speakers i’ve heard right when i give a presentation, i have two versions of my powerpoint presentation. One is the handout, which has all the words on it and the other is what i have on screen, which is the images and things like that. And if you need to remember, if you some people use their powerpoint slides to remind them where they are have notes? Yeah, let’s, move to your third step. Practicing practice. What here is? We pray o k we practice and then when you’re finished practicing, you practice some more. And when you’re absolutely sure you ready you practice, i hate practice more than any human being on the planet. I get hate email and you’re just singer and i’m a jazz singer, so all i do is practice speaking and singing it makes me want to kill myself, but i practice as opposed to the alternative, i think it’s better on most days. So here’s the thing we practise because it helps us to do a couple things. The first thing it helps us to do is remember what were going to say. The second thing it helps us to do is vet out some of that language to make sure that our mouth easily says thes things. The third thing with good playful practice is it tricks you into new forms of verbal and nonverbal behavior. What makes a speaker interesting is when they’re really kind of flavorful in their verbal and nonverbal behavior. You sitting here and no one can see me? I can’t talk without my hands. Moving it’s who i am. Good flavor. Yeah, have a good flavor going are pretty much a root beer barrels you hate root beer, but thank you, but i’m so so that my chest feel latto argast saturday not all about you? Yeah, i’m the guest. So what i say to you is you’re you’re animated, i’m always animate. So what i say to people is try role playing. I had a client yesterday who’s interviewing right now pretend she was a friend of hers who i know who’s, a really wacky person. As she answered my questions. It tricked her into new verbal and nonverbal behavior. And then what you d’oh after you do this is what actors do, by the way, they do crazy exercises. Tell it to your dog. Tell it to your kid tell it you know, you know, tell it to a plant. It tricks you into new behavior, sing it, dance it whatever and then practice it normal day of your present ation you’ve done all this work you’ve researched, you’ve written, you’ve vetted out the writing, you’ve practice practice practice. Now you go in there, forget everything you’ve done and just talk and some of what you worked on will sneak its way into your present ation. You’ll feel a little better and you’ll get better and better and better it’s like learning tennis, it’s like learning any music, any musical instrument being a performer, it takes time, it takes development, the part that you don’t remember, it doesn’t make it in. Nobody knows you don’t feel bad about what you left out, right? It’s not gymnastics at the olympics, where they have a list of what you were going to do and then say you forgot your you know, triple axle, of course i’ve just talked about ice skating, but no one hopefully that’ll be part of the eighty five your metaphors are all over the map, okay, but they’re my metaphors and i stand for them. We’re going to move to your dead man walking. Okay, good for your management, fear management. This is behavioral techniques to deal with the absolute terror. You will have done steps one, two and three and you’ll still be nervous and here’s the bad news and the good news. The bad news is you’ll never completely not be nervous and i can use double negatives. It’s. Okay, when i do it, you will. But the good news is you can stop trying. This is thie, inner nut. I call this the internet and i like to say that if you’re on the subway and you see some crazy person talking about having just had lunch with god, you don’t go over and engage them. Unless that’s your business, you turn away. And yet with our inner nut with speaking, we focus on it. Why am i so nervous? This is crazy. What’s. The worst thing that can happen. I say avoid that. Use something called the stop technique. Say to yourself in your brain stop as you start ruminating about everything that could go wrong. Right? And stop the spot. It’s. A very imperfectly behavioral approach. But it for a nanosecond stops the downward spiral and it keeps it from getting completely out of control. We just have a short time left. What did you do in the five minutes before you go on? In the five minutes before you go on, go to the bathroom. Everyone will understand. I have to go to the restroom. I did it here today. And this? I do. All the time it helps you to focus, sit down on the bowl and breathe, just breathe in and out and you could do a visual ization. It’s very useful tennis players do this football players do this, see yourself giving the presentation, see yourself getting better and being everything that you can be. Stretch your shoulders, roll your tongue around in your mouth so that your mouth loosens up. Do do stretch any stretching thing that you would do that doesn’t put you out of breath, it engages your body, it gets it active so that you’re going to have a better chance of being more focused and more alive. It all works. I know from personal experience. Lori krauz is a presentation in public speaking. Coach, you’ll find her at krauz consulting. Dot com again heard last name spelled k r a u z laurie, thanks so much for being against tony. I really appreciate real pleasure. Thank you. We take a break and we returned tony’s take two and then pinterest stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back, it is time for tony’s take two at roughly thirty two minutes into the hour on my block this week, new york times restore philanthropy the times dropped philanthropy and charity as a full time national beat and i’m appalled, i think that’s a big mistake, i can’t make a business decision for them, but i think it hurts the charity community put it that way terribly there’s a lot that’s interesting in non-profits and philanthropy that won’t get covered because it emerges as trends over time, not discreet news items in a day. And i think without somebody reading each day’s news and looking at trends through the philanthropy i that those kinds of stories are going to get going to get missed, they won’t, they won’t be seen. I’m thinking about things like compliance and oversight, increasing non-profits thie economy as it creeps out of recession what’s the impact on charities non-profit hospitals waiting for final health care reform religious organizations that are slowly losing market share in fund-raising environmental on healthcare groups reacting to climate change and even abroad, european countries austerity measures leaving some of their societies needs unmet i list those and we’ll be fifteen or so others that i think issues that i think i’m going to get lost because the times doesn’t have someone devoted to the charity and philantech could be my block. Is that tony martignetti dot com and the post is called new york times restore philanthropy that’s tony’s take two for friday, march sixteenth, the eleventh show of twenty twelve. Scott koegler are you there? I am here, tony, and i can tell that you are i know that you are and i am to scott koegler, of course, our regular technology contributor, he’s, the editor of non-profit technology news, which you’ll find it n p tech news dot com and we are talking about pinterest, possibilities pinterest center that’s no that’s an interesting pronunciation. I hadn’t heard that i, uh, actually, i started spelling it that way and found out that i was wrong. But what’s that’s how the website is belt but with the word interest with a pee in front of it. I am p i am t e r e s t i guess it’s, maybe just the new york thing. Yeah. Okay, but are you saying you’ve been pronouncing it pin interest? Nope. Interest interest. Oh, just wear that. Put the accent. Oh, you’re being so particular i just where i play sax and i i was saying pinterest and you’re saying pin hoexter with pinter? Yeah. Pinterest. Right. All right, what the hell is it? Minor point. Minor point. What is it? What is it, it’s? A it’s. An electronic pushpin bulletin board. I guess if you will, um, you know, it constantly amazes me how these social media sites come and flourish and sometimes disappear. Yes, uh, you know, this one has got some traction pretty quickly. And i think a large part of that is because it’s so graphical, you know, people can i can see it now. People like to see pictures, of course. And so that’s, pretty much you have to have almost a picture or video to actually pin it to the board. Yeah, i found out about pinterest through our social media manager regina walton does the social media for the show and also for me and my company. And weeks ago she pointed me to it, and i really didn’t know what to do with it initially. And then i got a little more into it. And i started thinking about it, and i saw how engaging that visual nature is. It is that’s, one of the there are some platforms that present social media, like facebook, twitter and google, plus in a kind of a magazine format. And if you look at those, what you see is pictures, mostly and there’s, some tax. Essentially, in order to make it onto the pages, you have to have pictures in the post. So i think this is more of a continuation of that kind of trend. And onda a lot of people do also, mostly women. Very interesting. Yeah. I saw that pretty good proportion of women over overwhelming majority. I saw something in forbes dot com in a forbes dot com article that said ninety seven percent of the active participants in pinterest are women. That’s? Incredible. Yeah. I didn’t, uh, surprise me tremendously. I think. It’s similar? Oh, you fancy yourself such a good judge of what women will like. Is that right? Women’s trends? Yeah, in some cases. Is that right? Yes, it does. Your wife agree? Exposure there. Okay, but i think my take on it is from the, uh, kind of the bonem scrapbooking, you know, scrapbooking gestures and those kind of things that really make visual sense and, you know, this makes it just so easy to do, you know, that’s really a big thing, i believe is just being able to make it easy and that i’m not saying that it needs to be easy for women to do, and i think that that just makes it easy to do you know what your stuff also on that that women topic media bistro had something very current, i think, was yesterday or today that women trust pinterest, mohr than twitter and facebook, and they’re more likely to use pinterest over twitter or facebook in making a purchase decision. Interesting, they just they trust what they seem or there than they do from from actually even from friends because facebook is all friends, so that could be, you know, but my take on that also is that it could be just because it’s so new, and that hasn’t been spammed yet. Okay, it’s tough to get a real sense of credibility out of twitter because your twitter stream khun b pretty much anybody that wants to be in it sure, and so that, you know, the spammers air has pretty much taken over big segment of that you have to be very careful to kind of lead out those that you don’t want, but if you look at your pinterest paige, you’ll see that, you know, you’ve got recent activity over there and it’s got the pictures of the people again. Pictures are important here, so it has their avatars or their photos, whatever they put up their, and in my case, i don’t have a whole lot of people online yet, but there are, you know, all the people are folks that i either know personally or no kinda yeah, there’s nobody in there that i would say, oh, my gosh, that person and, well, people find you as scott koegler on pinterest, i think so. Look, that’s, the guy doesn’t even know his accountant. You believe this technology contributor doesn’t have one of those? While scott figures out his account, that is exactly ok. Ok, in fact, i think i did that based on my twitter account. Okay? Yes. And it’s, they’re easy to link. I understand. And i think there’s some automatic posting available. Well, you post a peace to europe interest you can also selected, posted to both twitter and facebook and since we’re talking about our own pimping a little bit, i’ll say that i’m on pinterest also and my boards and i’m goingto keep myself out of jargon jail, because in a moment, i’m gonna ask scott koegler explain what boards are my boards are so the things i’m posting about our non-profit videos, i have some that are pretty sum that are gritty and elsa have aboard for see female ceos of non-profits so scott koegler what? What did i mean when i said my boards, boards, boards, well, that’s the term that they used for the pin board or the bulletin board if you were on whatever it is that you you put stuff on, so yeah, that’s what it is, tell me and that was a nice segue way there to get yourself out of jail. What is your interest handle? Tony martignetti just one one continuous that’s correct and and to move this tio non-profits one of the questions i ask before the show is do you feel you have a good understanding of what interest is about and about sixty percent said either yes or yes, somewhat and then forty percent said no, not familiar with it. So we’re hoping to convert that forty percent? Yeah, i mean, it’s it’s still fairly new it’s just it’s just doing very well. Yeah, it is new again. That’s one of the things that i think makes it, um, interesting and personal, i think that’s it’s a big part of why people might trust it. So what should a non-profit be thinking about as they set up their boards there? Topics? What should they be thinking about them? They should be thinking about the same things they’ve been thinking about in using facebook in-kind not so much in twitter, i believe, because facebook allows you to have more content, but certainly as i just explained it’s a graphical environment. So if you have images a cz, you’re doing videos, anything else that is graphical in nature? Those are the things that you would want to pin and you want to be selective about the boards that you create. I would suggest that things can be personal or they can be company which the segway into that for a second? Okay, please. Facebook started out as a personal environment twitter started out the personal environment, even google plus started out as a personal environment, not allowing corporation’s, heredity, xero or organizations control has both you can actually be either or either a person or an organization, so certainly if you’re starting out a country, um board set for your organization, we would definitely want to select the organization as the identity for that and then create the boards that have to do with what you do well, what the activities air the tv or the the passions surrounding you. Non-profit and as a social media certainly want to invite and include other non-profits and other people, so part of the whole genre is reaching around collecting stuff from other parts of the web. It’s not so much those things that you create yourself as those things that you like. Yeah, your interests it’s not what you do, it’s what you like and that’s a very good point. I was on a twitter chat, we’re going, we’re going to talk about in the next show with the gentleman who runs twitter chat this one, this one is fundchat and one of the points that was brought out there. Was that precisely what you’re saying? That it should be bored should be the topics that are related to your mission, not on ly from directly from your organization. That was ephraim go pin, um be broader don’t just show exactly what you do but show things that are related, right? I think people and organizations are much more interesting and when when you know what they are about, what they’re, what surrounds them, what kind of things they’re interested in, and not just those things that make them up individually, whether it’s an individual or organization, you know, we’re also multi faceted, and we have lots of different interests, and i think that’s what? What this tackles is what are those interests? How how can i relate to this organization? And it may not actually be that particular organization, right functions that maybe something ansel earlier, too. Otherwise you start to look to self promotional. I mean, there should be self promotion. It is that’s a part of social media, but it shouldn’t be exclusively that scott, we gotta take a break when we come back, we’ll keep talking about pinterest, possibilities and hope. Everybody stays with us talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community oppcoll. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. Oppcoll welcome back. We’re talking about pinterest possibilities with my guest, scott koegler who has a a barking dog in the background, my giant dog scene okay, i should post that on my pinterest what is your dog’s name? That one is rocky rocky, welcome to the show. Try to keep it down. No, please, you’re worse than a screaming child. I know scott as as non-profits going to set up their boards, you have to pick a category, and i see that there is no category for social change or charity or non-profits interesting, isn’t it? Yeah, i’m not sure maybe they’ll add something like that. I guess at the moment you should pick something close and i’m not really even sure what that would be or there is a category for other i guess that might be yeah, there is another until they until they get to the point where they add something related to the charity community. Yeah, there is a little controversy about about pinterest and this came up in the small non-profit sorry, the fundchat that i was in last week o r this past wednesday and again the leader of fundchat, the host of fundchat is going to be a guest next week. We’re going to talk about what what he does in his in his twitter chat on dh that’s, the issues related to copyright use and pinning and reap and repenting are you have you seen anything about that? I haven’t seen comments on that, particularly that it doesn’t surprise me because i know that, uh, twitter not a flicker has been going to some some pains about use of their material on maybe it was in interest the know there are different writes that can be assigned to different photos post on two places, specifically quicker and there’s a pretty tough to understand no one can i use this? Can i use it to promote something of my own? Can i modify it? And it may not be obvious what the rights are for the for the photo that you selected so so i could see were pulling stuff from other places could be even more difficult, teo, to regulate and then as you as you repent, something that someone else pinned, you know, there could be a question of your liability for that sure repenting, but then if you’re not repenting then there’s no social that could be any social in the social media platform if if you can’t repent when other people pin, i agree, and i think, you know, this leads to a whole larger conversation about who owns content and how what is the fair use of that content in other sites and as a as a journalist, writer editor that’s a very active conversation with folks that i deal with, what is content aggregation, and should we be doing it, or should we not? And to what extent? So i think that this is one small subset of that there has to be more with images, that kind of thing, but it’s over altum big deal in the record companies on wednesday in that fundchat on twitter, i want credit mary-jo callin see a j a n e for pointing out really, that if if there isn’t repenting, then there isn’t much social in the platform, and also there was an article on this subject at craft test dummies dot com craft, c r a f t test dummies dot coms on march second article and my thanks to n p tech alley for for pointing out that that article from that from that twitter chat like other there’s rocky again, like other social media platforms, this one has to be kept upright if we get started, innit? Yeah, exactly. And there’s, there comes a point at which on organization and certainly a person is going to say enough, i’ve had enough of this stuff and what’s going to fall off the edge, and i think that’s something that we’re all going to have to deal with as these things continue to emerge as things become popular and so the others fall off the edge. I don’t know the answer, but i know that the answer is that we don’t have limited amounts of time in our days and especially no work days and how many times you want to be sitting in front of a computer, clicking and dragging and pinning, yeah, and for small and midsize shops, i mean, how much staff time can they devote to these? In fact, one of the final question i asked pre show listeners is your non-profit using pinterest and eighty three percent said no, uh, the other seventeen, the other seventeen percent were sort of yes, you know we’re into it fully. That was very small in about four percent that about thirteen percent said they have done it a little bit, but eighty three percent, not into it. It has become a matter of priorities. Ation it does. And as with all the social media kinds of products and processes, uh, what is the return? What you’re getting for your efforts? Is that a small shop? You know, the effort is probably one person taking some time out of the day in large organizations. For instance, coca cola, uh, that is has probably the largest facebook page following, uh, i think it is the largest, by the way, um, they they spent significant actual money and managing that and making sure that they are top of mind. But if you ask anyone, uh, and this i think there are becoming some tools for this, if you ask, what are you actually getting for? What if you spend a thousand dollars a year making two thousand dollars? The answer is, i have no idea now, and, uh, you know, as these begin to proliferate even further it’s going to be more of a question. We have to leave it there. Scott regulars are regular tech contributor and the editor of non-profit technology news at n p tech news. Dot com scott, thank you very much. Thanks, durney take care. We’ll talk to you next month. Thank you, and i also i also want to thank lori krauz for coming into the studio and also the folks who participated in fundchat last week on brendan kinney, who hosts that and he’ll be a guest next week, which is the transition into next week. We’ll be talking about twitter talk i’ll have to twitter chat hosts pamela grow of small non-profit chat and brendan of fundez chat to tell us how these one hundred forty character conversations can help your non-profit and build your professional network, then maria simple, our prospect research contributor on push technology, google alerts and other services that send targeted information to you regularly special thanks to our social media manager, regina walton, she got me promoted and and prepared to be part of fundchat and also outstanding survey results today, the largest ah largest group of respondents we’ve ever had and also for that getting that last minute media bistro article to me on pinterest keep up with what’s coming up sign up farming satur email alerts on the facebook page. Like a son facebook like that page, you can listen live our archive for the archive goto itunes subscribe at non-profit radio dot net on twitter you can follow me and use the show’s hashtag non-profit radio the following is a public service announcement because i have a soft spot in my heart for belmar, new jersey from when i was a kid in my grand parents used to take me there and i still go do you need dental care? Visit the offices of hannah pole dental care in belmar on friday, march twenty third to receive free dental services. Everybody is welcome regardless of where you’re from, care will be offered on a first come, first served basis. For information, call seven three two six eight one twenty to twenty five and that is organized by dentistry from the heart. The show is sponsored by g grayson company. Are you worried about the rising cost of rent for your organization? Do you need a plan for real estate that you’re non-profit owns georgia? 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074: Podcasting Primer & Twitter Organization Pages – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

John Federico, principal of The New Rules

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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Metoo hello and welcome to the show it’s friday, january thirteenth, two thousand twelve this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Were you with me last week? If you weren’t, you missed three next-gen charity interviews abby falik is the ceo of global citizen year, and she had thoughts about innovation and leadership for social change. Charles best leads donors choose dot or ge where teachers post their classroom needs, and he and i talked about connecting donors to the causes they support. And wally collins is an author and stand up comic, and he wants you to live a regret list life after those three pre recorded interviews, it was your two thousand twelve prospect plan maria simple, our regular prospect research contributor, helped you devise a sensible and execute herbal prospect plan for the new year this week. Podcasting primer john federico principle of the new rules is going to share what podcasting is, how to do it to support the outreach of your non-profit how do you get started? With budget gear, content format distribution, going to talk about all that may be it will. Induce you to start your own internet radio show, but don’t call it tony martignetti non-profit radio no point in treating on that name it has no equity. Also your two thousand twelve prospect plan. Scott koegler is our regular tech contributor, he’s, the editor of non-profit technology news. We’re going to talk about twitter organization pages. What are they? Should you jump in? And if you should, how do you get started between the guests? Tony’s, take two on my block this week is my next-gen charity interviews part three i’ll tell you about the three video interviews that are up this week. We’re live tweeting the show and we have a guest live tweeter dan blakemore dan hello out there, he’s, a professional fundraiser in new york city. You could follow him at dan underscore blakemore and to join the conversation on twitter with us use hashtag non-profit radio dan, thanks for joining us. This show is supported by g grace corporate real estate services, and i’m very grateful for their support. Right now. We take a break when we returned john federico and podcasting primer, so stay with me. Yeah, you’re listening to the talking alternative network. Cerini are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl. Offset. Two, one, two, nine, six, four, three, five, zero two for a free consultation. That’s lawrence h bloom, too. One, two, nine, six, four, three, five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com no. Welcome back to tony martignetti non-profit radio. Always big non-profit ideas for the other ninety five percent. My guest now, john federico, is principal of the new rules. John is known in digital media circles for innovation, his expert perspective and bottom line results very importantly. Formerly the senior director of podcasting for audible, where he created and manage the company’s podcasting business unit. He’s, the host and executive producer of on digital media. A podcast about the technology, creation, distribution, consumption and monetization of digital media. And it has over twenty thousand listeners. John is also the remote producer of this very show. Very pleased to welcome him and talk about his work in the studio. John welcome. Thank you, tony. Pleasure to have you in the studio rather than remote. Yes, exactly. We’re not surrounded by hundreds of conference goers in any time. It’s. Nice that’s. Right. Thanks to quiet here. Just just sam and janice are listening in for those who are listening live and may not know what is podcasting? Well, podcasting began as as a method of distributing digital media starting originally audio in an automated fashion. And that was the difference between posting a sound file somewhere on the internet and having someone to go get it versus having it automatically show up in your computer and even sometimes automatically show up on a portable device so that you could listen to it in your car, on the train, in the subway, that sort of thing. Okay, so it was the automated distribution that sort of made podcasting what it is you mentioned. Audiobook could be video also could also be video. Yes, audio. You know, this was let’s. See, podcasting was two thousand five and so pushing around pushing around video files was not like it is today. It was pre youtube, and so audio was was kind of the thing, especially since one of the people who originated podcasting was it was an old radio show host s o it was sort of a natural thing for him to record audio. Okay, tell us that what’s that history two people actually one of the technical side, one on the well also technical but somewhat creative man by the name of david dave winer. If you know technologists might know dave, he was the creator of this technology called r s s and it was it was the used as the platform for delivering these audio files. And the other person was and i’m sorry. Jargon, dja that’s, right. He’s told me, raised right here. Actually, he’s knows he’s in charge in jail right now for our i know that. And actually, no one really knows what our stance for has that because there are lots of interpretations. Really simple syndication is the most common is the most common use of the term. And explain what our senses briefly s oh, oh, gosh. I have to think of think of ourselves as email and think of the audio or video files that come with it as attachments. Okay. That’s, that’s, the simplest that’s it that’s a good lehman’s, you know. So, um, i meant instrumental model. A method of distributing audio. Exactly. Okay, exactly. It’s it’s it’s. A method of distributing of distributing the thiss media jargon, jailed aggression, right back to the history. And the other person was adam curry. You may know adam from him from his mtv days in the big hair and all that and adam’s always been very involved in technology. And the two of them collaborated and more or less delivered the first podcast, and that’s that’s sort of how it was born. Okay, and do we know if podcasting that that term comes from the ipod? It does. It does early, early on. You know, we all know that apple protects his trade, its trademarks pretty aggressively. And so early on, people didn’t want to claim it was podcast because they were afraid that that apple would shut it down. But yes, that is definitely words from okay, what’s the value for a non-profit in podcasting. Well, let’s, put this way. Let’s take it in a different direction. I’ll answer with a question like this he takes over the show. Then i can’t help it. I would go to a break if you keep this up. I’m gonna go to a break, sees podcasting has no breaks because, you know, we create the mess. We’re taking a break. We’re going to take that right now though blakemore e, i want you to tweet this that the show’s being hijacked. Okay, go ahead. Alright. So very simply. If you’re a non-profit and i gave you some airtime, what would you do with it? Right? So the first response to me this is great, you know, i can’t say i have a have a commercial now you don’t have a commercial. I’m giving you thirty to sixty minutes of airtime that where you can, you can get your message across and you can activate your donors and your volunteers and your alumni and all those people. What would you do with it? And that’s? Really? That’s let’s. Leave it there. Ok. What would you do with it? What could you do with it? That’s? Pretty wide open that’s. Right? You can use it to tell your story. Okay? So if we’re if we’re thinking about embarking on podcast and we just have a minute before break what? What might some of the objectives be? Some of our goals. That’s? Well, that’s definitely where we would start. So you know, if you now that you have this opportunity, what will you do with it? Well, start with your goals is fund-raising a primary goal is activating your volunteer your volunteer bases that your primary goal is it reaching out tio peoples on behalf of a cause to contact their congressman? You know that it could be that sort of campaign what what is it that you’re looking to accomplish over any period of time? So let’s, just say, starting with your first six months, you know, start with those goals and then work backwards, okay, we’re going to take a break. Dan blakemore, live tweeting for us to join this conversation used the hashtag non-profit radio. Of course, john stays with us talking about podcasting primer, and i hope you do, too. E-giving didn’t think tooting, getting demanding things. You’re listening to the talking alternate network e-giving. E-giving good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Oppcoll hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed on montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt. Y at r l j media. Dot com talking alternative radio twenty four hours a day. Schnoll lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m samantha cohen from the american civil liberties union. Welcome back. We’re talking about podcasting. Primer with john. Federico. Um, is this something that small non-profits should be afraid of or can kind of smaller midsize shop get into podcasting? Oh, i mean, anyone can can produce a podcast and distributing podcast is a matter of fact. When you know, you open up your apple itunes and tune in and see all those big names and, you know, in media companies, you know what? You could be right alongside them with very little work involved. A little commitment, but but not a whole lot of work. Okay, let’s, talk a little about the commitment. What? What does it take? Well, let’s say we go back to our first point, right? Figure out your goals. So once you’ve got that all figured out now, we’ve talked about format, right? So okay, let’s, just say i’m going to make up to make something up. You and i talked on the phone last week and i made up a non-profit so i happen to like pets. So let’s say, it’s ah it’s a local rescue. Actually, i have a cocker spaniel rescue here that we got our last doc. So it’s a cocker spaniel rescue. Okay. And so this this rescue their job, of course, is to get their pets adopted. And so what’s in many ways, what’s. A good way of doing that well, let’s, create a format. Let’s say the format is too featured the backstory of each of the dogs that get brought into the shelter every time they come in and even better let’s make it video and audio. Right? I can do this right with the camera on my phone, right with my phone and we can have let’s say it’s nice to have some continuity. So maybe we’ll have the director of the non-profit or of the shelter. She’ll actually tell the story of each of the animals as as they come in the shelter. And then, of course, provide what? What? What’s the key messages there then at the end, how they can adopt this dog. What the title docks. Temperament is where they can pick the dog up, etcetera. Wonderful. And, of course, she can solicit donations. Perfect it’s short, you can probably tell a dog’s story and two to three minutes and you can do that on a regular basis or an ad. Hoc basis, right. So now there’s our format, and even better, you can take the audio file from that video and produce an audio podcast is, well, now you’ve got two ways of reaching people, right, so you have your goals. You have your format, and ultimately you have a schedule or not. It could be at hakkas, i said. So once it’s. So now let’s talk a bit about the tools to make that happen. I i just mentioned a phone. Yes, actually. Tony, what do you want? That or for g that? Yes, i have an iphone for as fundez support. May i have a three g s and tony? What do you use me? When we recorded conferences, i record into. Yes, a speaking as remote for producer. Now i’m answering questions. Are he’s questioning me as remote producer? The content gets recorded onto the phone. We have ah, remote. We have mike. So we have headsets and the mixing board. And it all goes into my three g s phone through an app called fire right now. Uh, that’s, that’s pretty elaborate set up, but really, you know, you and you’ve done this in a coffee shop, having you at the last minute. This the microphone on this phone is absolutely perfect for recording audio interviews so that you and i we’re going to sit down and have a conversation. I could hold it up to your mouth and hold it up to my mouth. Or i could she laid here on the table like this. And let it record away. And guess what, we’ve got a show it’s a matter of fact, the podcast i started producing back in two thousand five began when i and a group of my colleagues went to lunch one day, and of course, we always like to talk shop and i said, you know, this would make a great podcast. We just stuck a microphone in the middle is to be a lot of fun and two weeks later, that’s what we did, everyone came teo to my home studio and we cracked open a couple of bottles of wine and and that’s what we did. And we recorded our first podcast. So what? We started broadcasting here. We don’t have we never had wine here talking alternative. So i got screwed. Essentially i got i got talking alternative owes me two bottles of wine. I’ll take a red and a white i zinfandel and sauvignon blanc. Let me just explain to people what you want. Things you mentioned that i had done this in a coffee shop. There was there was a schedule mix up. And i had a guest here and she wasn’t gonna be available any other time so i did exactly what john just said. I took my phone and did an interview with her and then brought that audio just from the phone here to the studio, and we used it on the show. Yeah, and so so that’s just one way of saying you don’t need to spend a lot of money. In fact, if you own one of these phones, you don’t need to spend any more money, right? So record the audio on dh let’s say it’s good enough for production. You know, you don’t want to worry about taking out the gums and oz because i typically don’t i don’t do that anymore. Now you’ve got this audio file and all you had was your phone. So now now you have to have some place to put it. So to generate this thing called on rcs feed, right? Which i hate using the jargon, but so you need the best way to do that is to use block software so you would need to have a block where you could walk software. Meaning, like wordpress, like wordpress, wordpress blogger any anything that any arm? Ah, any software that produces an rcs feed will do on typically block software does that thing in this day and age, you won’t find block software that does not output a valid rcs feed. We’ve talked about non-profit, blog’s and wordpress versus blogger and other sites, so we’ve we’ve covered that. But go ahead. We want youto talkabout your broadcasting on the block. So so now, instead of distributing articles that you write, you’re distributing audio files by uploading these audio files for all intents and purposes to your block and when, when people subscribe here are ss feed they get so they get the what it called enclosures, or the audio files or video files with it. So again, think about the rcs feed is your email. Think about the enclosures, your attachments and that’s how it arrives on for people to consume. Okay, this is sounding ex, getting a little technical, trying to keep it as simple is like most people get email, but to do yeah, all those people on the shame what an attachment is, right? I’m hoping that helps. Oh, it does. So i think the explanation is simple. I mean, the actual doing of this is this something that a non-profit without experience now that they’ve produced their first audio podcast on their phone, khun do on their own absolutely absolutely it’s. In some cases, plug ins are required, and again, we’re getting a little little nerdy, but you can go get a free blogged on blogger dot com, which is a google product. You can create a block post. Tell the instruct blogger where the audio file lives. In many cases you could just uploaded to blogger, or you can put it somewhere else on the that’s a simple upload like you might upload photos, jack a similar process, similar very similar process. You find that on your hard drive clicks, you know, selected, click, upload, wait for it to get up there and then once that’s done, you publish it so it’s it’s not that difficult, not as difficult as people think and actually, tony. Okay, getting backto. I set, i help you set up your podcast, right? And, you know, once i showed it to you, what was your answer? Well, that was easy we can do this weekend is all right. And i would. And as you’ve said before, you know you’re you know, the tools of your trade, but you’re not exactly, you know, a technologist. So nothing. Nothing? Incredibly. Yeah. The only thing i boast about is that i i’m not afraid of the technology, so you don’t want people to be fearful of it, and i don’t understand it anywhere near the level you do, but i’m not afraid of it. I actually kind of enjoyed working with it, but i need some hand holding. Yes. Okay, so so but it’s all it’s, all manageable. Andi understandable. Um, so we could do and you mention the phone. I mean, someone could do audio well as video, right? The video doesn’t have to be high end video to be interesting and compelling until the tell the story of the back story of the dog’s life. Right. Exactly. I mean, it could be, you know, these phones that we have here produce very high quality video, but you don’t necessarily need that, you know. Ah, simple, actually. The three gs produces vj video that’s that’s. Perfectly suitable. Okay. And there’s produces a little better, right? Yeah, this does full hd, but that’s, you know, he’s. Not going to boast, but all remind people in case you need to say the first time he has the four of us, but okay, so i just wanted people think of it doesn’t have to be to recognize that there’s got to be spotlights and and full production value. This could be just very heartfelt and and simply produced absolutely and especially, i would think using our using our cocker spaniel rescue was an example, you know? I mean, what are the most? What are the most shared videos on the internet? Well, typically cats and pets, right? So, you know, a cute animal with a sad story that needs a home? You know what? It doesn’t have to be hollywood, right? It’s enough just it’ll probably get the job done. I’m talking to john, federico and he’s, principal of the new rules, which you’ll find at new rules dot com we’re talking about podcasting primer, hoping to encourage non-profits teo think about podcasting is a way of supporting while their other social media work um, let’s just talk a little about maybe doing this remotely. So if you’re not just going to in terms of maybe budget and gear, if you’re not going to do it just in your premises. But you want to do something remote, maybe at an event, andi want to have a little little set up at a at a gala, perhaps to do some interviews of donors and and board members what might be involved with doing something remote versus in your own office? Well, the tools i just described would work remotely, right? But some of that then comes down to a little sizzle. Little little possess a little bit about presenting this media opportunity. Two people attending your gala as a big deal, right? So i would say that it’s nice. If if i were you, i would i would set up a tripod. I would it wouldn’t hurt to get a mic flag, right, mike? Fuck is that thing that news reporters have on their on their microphones so that it has the name of their of usually of the television station, right? And i might have some lights right on, and obviously, i would have a cat someone operate the camera so that you yourself can focus on the real reason why you’re there, which is to possibly interview the people who are attending your gala. Maybe it’s your donor’s, maybe it’s it’s volunteers, whoever it might be. Okay, but the tools of the trade don’t don’t differ very much, you know you have when you struck it into, like noisy environments like we experience unconference is you need a certain kind of microphone. Some microphones work better than others. Right? Um but but for the most part, you can. You can you can use your phone, right? Okay. I i wanted to go just to the next level for people that might short be curious about that. But you made the point in the beginning and the end, the phone is still adequate. Yeah, as long as you have ah, fairly quiet place too to record the phone still works in a remote yes, you know, one thing to point out one day i will point out is that there is a balance between quality and in content, quality of the recording and the quality of the content. I have listened to some podcast that i wanted to listen to, really, i generally wanted to listen to, and i finally had to delete them and get rid of them because the audio quality was so bad that it was just it was just it was grating on my nerves, and i couldn’t do it, so it doesn’t have to be perfect. But, you know, you don’t necessary don’t want something that has, you know, audio rah pouts and skips and weirdness in the audio and all of that. So, you know, just strike that balance, but again, it doesn’t have to be hollywood quality. We have a question from at wild woman fund-raising zoho i know is measuring treyz she’s been a guest here, she’s she wants to ask what you’d recommend for people who don’t use an iphone. Well, more importantly, i okay, well, i guess i’ll look he’s always perverted there’s contorting the questions thiss guy doesn’t answer a straight question like he’s under cross examination or something. Well, let me answer this question instead. Well, alright, mazarene don’t worry, i’m gonna hold him two feet to the fire. I live that i’m getting back my job aren’t my show is panel style, so i have four to six people in any time, so you’re not there now raining joint anymore, you know? I know, i know. Okay, so good. So ok. The flipside, of course, is any smartphone, so an android or windows phone would also work, but the real so i guess the real question is if you don’t have a smart phone, if you have an android phone, other applications for it windows phone same. If you have say, a feature phoned like a regular flip phone, you actually there are there are services available where you khun dial in and record using. You can record audio using that phone using nothing but the telephone line. The quality’s not so good. Thiss block talk radio is that an example? That’s one example. That’s there’s, another one called talks you talk shoe talk. Shoo. Shh. Okay, on da and they’re all you know, they’re ok. They’re telephone quality, but you’re it was a matter fact. I don’t know which service it was, but the show i just described that i wanted to listen to, it was recorded on one of those services and it’s not it’s, not a dig on the services themselves. It’s the fact that you’re dealing with telephones, right, your link with telephone quality audio and in many cases, you’re dealing with voice over ip, like, you know, telephone calls that occur over the internet, and so things drop out and stuff and that’s just, you know, part of the technology, okay? But we want to try to stay away from the lower quality is you’re saying there is that balance there’s a balance there’s definitely a bounce labbate, you know, and and sometimes if you’re if what you’re saying and what you’re presenting is just so compelling many times, people will ignore it. True enough, but it yes, it’s too much trouble to listen to. All right, mazarene i think we got that. Way. Got a satisfactory answer out of him. Let’s, talk about some distribution. You talk about rs s doing that doing the distribution through your blogged but there’s places like youtube. If you’re doing video or itunes let’s, talk a little about some other distribution channels in just a couple minutes. We have left. Sure. So the simple answer i should say that the simple thing to focus on right now is ours. Many people in in, you know, the business of podcasting upset our recess is dead. And in some respects, it is in term, in the meaning that it’s not put in front of the consumer anymore. And it shouldn’t be right. It should just happen in the background. No one should know what our senses it’s just work. So but if you would like to appear in places like the itunes podcast directory or even the zune marketplace, right, which is for windows, phones and other things that zoon has expelled. Z. You any okay? Zune used to be a device that microsoft produced. They no longer do. But the marketplace is still there. Um, the only way to get in those directories isto have a valid rcs feed so that’s very important that’s and that’s for audio and video. Just as importantly, if you’re if you’re distributing video, don’t just rely on youtube. If you want to get on devices like the like raku, raku set top boxes and get one of their, they have up channels there where you can create your own channel on roku box, you have to do it using s s, but distribution is is obviously critical, and our sex is the best way to get yourself found and distributed. Okay, i have ah, some some results from our pre show listener survey, and while i’m going through these, i’m going to ask you to think about the question also from at wild woman fund recommend a particular flip? Would you recommend a flip camera over talk shoe? And while you’re thinking about that, how many people in the audience listen to audio podcast about seventy percent and the other, you know that there do not? Do you put recording gear into the hands of those who serve your populations so they can show off the work that they do on ly ten percent doing it with video gear and the rest are not putting here putting stuff into their into the hands of volunteers and employees actually doing the work of the non-profit and who’s active in youtube, only about twenty percent then it’s split between forty percent that don’t have a youtube channel it all and the remaining forty percent who have won but are not keeping it current so well, disappointing in terms of the especially the last one. The distribution on and also let’s get mohr podcasting into the hands of people who are doing the work as there as they’re meeting your constituents doing your good work let’s have them documenting it and sharing it. Absolutely. How about mazarene question? Would you recommend a flip camera over talks? You so that’s that’s essentially what i recommend talk she was ah, is a live broadcast thing with the telephone. A flip cam? Absolutely. The audio. The audio quality and video quality on those devices are excellent and there’s there’s absolutely nothing wrong with him. I happen to be a fan of the kodak zia models or any of the any of the c i x models. Whatever they are there’s a new one that just came out. And they’re great, and they allow, even for a microphone, have a microphone, jack so you can record video and still get very good audio using an external microphone. I can vouch for those because we use those on our remote. And john federico is the producer of this show, he’s, also more importantly, principal of the new rules, which you will find at new rules. Dot com. We have to leave it there. John federico, thanks very much for coming to studio. Thanks for having me telling great pleasure. We’ll take a break when we come back. A very abbreviated tony’s take to stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Yeah. Welcome back to big eyed big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. Scott koegler are you out there? I’m here tell me, it’s, good to talk to you, scott koegler is our regular tech contributor, he’s, the editor of non-profit technology news, and we’re talking today about twitter organization pages. Yes, we are okay, what’s, what’s new over in twitter well, organizational pages, now that you ask, yes, there’s something that people have have been kind of asking for ever since facebook allowed youto put up a business page or some kind of page about your organization, and and especially since google now has a similar kind of pages where you can actually not just be a person who could be a business or organization non-profit and talk about the entity rather than the person. So the the idea, wass and guess has come to fruition that twitter instead of having a personal information page, which, of course we want seen now has the ability to make an organizational page and so that’s come, you know, come to life that’s there are these essentially the same as the personal page it’s just allowed. Now for organizations or is it a different format? It’s slightly different, i’ve looked at a few of them and for the life of me, um, it’s tough to tell the difference in the format overall because if you have, if somebody has put together a highly customized personal page, if we’d taken the time to do that, it’s pretty obvious that they could have also done a customized business page. So personally, i’m not really enthused about it, but okay, you’re not so enthused, i’m not okay tell tell us why. Well, for a couple of weeks but let’s talk about what it does for ok, give me that kind of thing, why it’s there and what it’s for? And then i’ll tell you why i don’t think everybody’s taking over the show today, you may as well is also good that’s a total hijack. Damn blakemore, i want this documented on twitter. So twitter is you know that twitter pages, they’re easy to set up you khun, you go in there and you can identify non-profit you could put your message up there. I think the most important part of it aside from just co-branding put in here. Their logo on some links along the left hand side that allow people that visit that page to go where you want them to go is that you can also take tweets or postings and make them sticking you khun have them stay there at the top of the page, visible first for essentially as long as you like. Of course, if you follow a twitter stream on your own on your own page, you know that twitter messages come and go pretty quickly, depending on you’re following, right? So you can pick one one tweet tb stickies that how does i believe that there are some number of tweets? I don’t know exactly what the number is, but it’s more than one and probably less than a hundred, but you can say these messages, but i want people to see when they come to the page. Okay, so if you feel you’ve been particularly insightful or descriptive of your organizations, work in one or maybe a couple of hundred forty character posts, then those are the ones you can choose to be sticky is is that it? Yes, and i believe that it’s available for any tweet, not just your own ok, you have a somebody who tweeted cubine service is great and i love you guys. You really do wonderful things in the world. You khun you know, make that sticky and let the rest of the world see it without having that have passed by, you know, out of recognition in about five minutes. Okay? Do you know if the’s organization pages allow multiple administrators? They do? Actually, how does that work? Um, well, pretty well, um, you know, there’s there’s, lots of tools around that external twitter that allow you to do that. So i don’t really count that as a new future, maybe move built into twitter but, uh, things like, i think, sees mick and tweet deck and there’s, another one called market new suite, and those allowed groups of people to manage put it postings, streams, that kind of thing, okay, from very high end applications that are for large corporations that, you know more than just allow you to post, uh, multiple people post they actually do cem statistical analysis and they say what tweets has been recognized, what’s been retweeted all those kind of things, and so so yes, um, multiple people posting to a twitter stream is something that really has been done for a while, okay? Let’s talk just ah, briefly, i think about the analytics of this. I mean, there are ways of a cz you just mentioned finding out what’s gotten the most play or what the most retweets in the and to use their to use their language and seeing what’s basically what’s most popular, right, right, right and echoes a couple of measurements of that one is how many retweets did a particular comment get? Of course that you know, that’s when something goes viral, real popular and, you know, the first person tweeted it and there was five people tweeted it to their friends and then on from there, and it takes off so there are tools, and i wish i could tell you which which ones they were, but i’m just not that well versed on on which tools are around to do that. But i can tell you that, uh, there are many of them, certainly more than a dozen some of them do very, very deep analytics in a group setting. I don’t how much you want to talk about this? Portion of the group setting where you have multiple people managing a twitter stream, it becomes important which of those people are active in which are not which of those people are contributing tweets that get tweeted and recognized, commented on and which are not oh, excellent. All right, so you can cross analyzed across you can analyze across different contributors within your organization exactly, and that becomes really important. I mean, if you want to incentivize the people that are managing that forty becomes real important if you just want to weed out the staff, you know, same thing you want to know who’s the champ, right? Excellent. Scott, since we’re in the middle of this deeply, why don’t you tell us what your twitter ideas uh, my my twitter ideas real simple with scott koegler c o t t k o g l e r and be happy to have any more followers, although i have to say is i kind of alluded to i don’t really follow twitter all that much, you know? Well, okay, well, now, that’s not to say it’s irrelevant to everyone, but it it has become less relevant to me. Ok? And so why is that? Oh, so wait well before instead of asking that, what is it that twitter generally is not, uh, something that you spend a lot of time with? Or you meant earlier that the twitter organization pages are not really thrilling you? Well, let’s talk about twitter organization pages topic, you know my personal likes and dislikes you probably relevant, but, um it’s faras the twitter organization page here’s the first thing how many times do you go to to some organizations? Twitter paige? Yeah, probably rare, right? I mean, maybe one looking at their own stream on dure, often not doing it on twitter dot com, right? So the first time you did, maybe when you got, you know, when you saw them join your your twitter fan club and he went over there and wondered who this organization wass took a look at it, but but frankly, that’s, probably the last time, and so my recommendation is you spend whatever, whatever reasonable, half an hour or an hour, ok, get up your twitter organization page and i just forget about it because, you know, i don’t think there’s going to be much traffic and that’s very different from certainly from facebook where, uh, that paige is, will you get interaction that’s where people find out about you that’s where, on your content lives and uh and, you know, i think that, uh, we’re gonna find pretty much the same thing and google plus, now that they have a couple of pages organization pages, although i think google plus probably has more attraction to a to its organization pages, then put a will, you know the difference with twitter being that people are largely managing on following it off on different applications like hoot suite or tweetdeck, right? Right, exactly so so it’s just it’s a different breed of social media property where people just are not going back and not so apt to see the teo look for that page eso you don’t, you don’t find so many features that it makes it attractive to go to someone’s to an organisation twitter page. Exactly. I don’t even see how you really are going to invite people to your page. All right? Eso while at wild woman fund, is asking on twitter, how do you find a non-profits twitter page is through a hashtag or what? How? Was that done? I, uh you can always check the non-profits page twitter page, so if you click on the name of the non-profit it will take you to that page and what’s happened is that my fault user page that was there before has been replaced by the organization page, okay, but unless that’s advertised on the organization’s website, which actually is probably a much more populous place and much more active place in a better place to put them that you want people to find out about, uh dahna twitter page, there really is going to be still left let’s reason to even go look, yeah, ok, well, i think it’s valuable that you say, you know, it’s something to spend a little bit of time on, but don’t don’t go crazy like you would, you know, maybe designing ah facebook landing page is not like that exactly, i would say don’t ignore it, you know, put a little bit of time into it and and use it for whatever it’s worth. But i do have a couple of things that came up in a study that i read about dahna about they were talking particularly aboutthe twitter. Pages. But i think this is really good in general, ok, and scott, we just we just have a minute before a break, so just summarize a little bit and then we’ll come back. We’ll have more time, ok study that was done by a simple usability, and they essentially studied twenty or so brand pages on twitter, and they also have expertise in landing page designs. So we’ll go through some of these when we get back. And, frankly, the things you probably ought to already know what they were thinking about, particularly if you can’t spend minimal time designing your page. Okay, we’ll come back with those. This is tony martignetti non-profit radio with scott koegler talking about twitter organization pages. Stay with us, talking alternative radio, twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community dahna. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. I’m christine cronin, president of n y charities dot orc. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent zoho in-kind welcome back to the show we have ah contribution from at wild woman fund talking about measuring twitter results and she’s recommending the girl short inner sight. Nine that’s the number nine dot tc and there’s a way that you then you shortened earl and add a plus sign at the end of your short linc, and it’ll it’ll give you stats. So that site again is nine dot tc, and that, of course, comes from our own live tweeting, which dan blakemore is doing for us today and you, khun, during the conversation using the hashtag non-profit radio, scotty kegs you, uh you had a little more for us, right? I’d like to go into some of the findings that the simple usability analysis company and again, these things are pretty straightforward things that you probably know already, but, uh, just go through him. So what they’re saying is that that what they looked at, where people’s reactions to these landing pages in particular, they were looking at twitter pages, but i would say it really is valid for google plus pages and also for facebook pages first one is, uh, they’ll make it to corporate, you know, if it has that kind of a corporate feel um, you know, people are going goingto look elsewhere, they’re going to think those too much about sales going be branding and, uh, so you want it to be kind of late, maybe lively, more personal, no, and they recommended you do use contests and promotions, you know, we use that in an email marketing a lot to put a contest or a promotion, and and it gets people more involved, it makes them want to come back if nothing else, it there’s a new contest to see if they won on the biggest losers that they that they call on sights and brand pages that look like they’re really just telling you what to do. In other words, they’re selling something to and we want to keep away from that so there’s a delicate balance between not looking to corporate but offering prizes in promotions but at the same time not being sales for non-profits that comes across those don’t don’t ask for contributions every single time. I’m sure most of you already know that mantra pretty well, no, but always worth repeating where khun listeners get this surveys is available. For free let’s. See, i found it on reed. Right. Web. Um, read rite web dot com it’s? Uh, yep. Lead right. Web dot com. And if you search for, uh, twitter, just do a search on site twitter brand pages you come up with, uh, that was probably a couple of hours, but i know that for sure. Okay? And what was the organization that did that one again? It’s called simple usability. Simple usability. Excellent. Okay, we have just a minute or so left. Scott, anything you want to leave us with about twitter organization pages? You know, just once again, go ahead and take advantage of it. It’s free it’s not going to hurt you. I’m not sure it’s going to be much good, but, you know, go ahead and don’t ignore it. Make sure that you have some kind of presence out there. Certainly, when you, when you have the opportunity to include a link to that page, just as you would madeline to twitter stream adeline to that page it’s one more set of exposures that may be good. Kayman so, you know beyond that it’s standard things you know make it make it useful. Make it easy for you to digest. Easy to understand, not too busy, all those kind of design issues always want to think about scott koegler is our regular tech contributor and the editor of non-profit technology news, which you’ll find at n p tech news. Dot com scott, thank you very much. Good to have you again. Thanks, tony. My pleasure, it’s time now for tony’s take to which i, which i neglected tio do you earlier because i got so excited about twitter organization pages that i was more excited about them than scott was my block this week is my nextgencharity interviews part three, and i just want o explain what those with the three interviews in that part three were, and by the way, they were all recorded with the help of john federico, my guest earlier, because he was on that remote with me producing that rachel chung is the founder of catch a fire dot or ge, and she has ideas about making volunteering meaningful, trying to get highly skilled, busy people who want to help non-profits connected with those non-profits and she’s got some idea about some ideas about making that experience important. There are branding and other business lessons applicable charities and some of those come from the founder of the very consistent brand echo enterprises i interviewed the founder and ceo mark echo, neil strauss has non-profit tips from the art of seduction and attraction learned when he was on assignment for rolling stone to go undercover in a secret society of pickup artists. This is all true. I’m not making this up. I wish i wish i had this kind of imagination, it’s all true. One of his lessons is don’t open with your clothes. So, guys, if you want to pick up more women women, if you want to pick up more men charities, if you want to raise more money, listen to that interview again. That’s neil strauss interview and his book is called the game, and those three videos air on my blogged at m p g a d v dot com this week’s post, which is called my next-gen charity interviews part three, and that is tony’s take two for friday, january thirteenth, the second show of this year. I want to thank my guests, john federico, you’ll find him on twitter at gadget boy and scott koegler of course, my very deep thanks to dan blakemore on twitter, he’s at dan underscore blakemore, thanks stand for doing the live tweeting today is a real pleasure having you knowing you were out there. Thanks for your help today and thanks also to at wild woman fund for all the questions you had today next week, revel in real estate. Chase magnuson of george washington university and alan thomas from the american college have small and midsize non-profits in mind as they describe how to identify prospects for real estate gif ts how to cultivate, solicit and negotiate those gif ts what is the due diligence that is required to keep your charity safe from a bad real estate gift? Also board oversight basics our regular legal contributor, jean takagi, from the non-profit and exempt organizations law firm in san francisco, is going to define oversight and explain how it should be executed. To keep again, protect your charity and also your board members and that’ll be the first part of ah tu parte conversation, which will continue in february. Keep up with what’s coming up on this damn show! Sign up for our insider email alerts on the facebook page if you like the show like the page for pete’s sake what’s keeping you away, you can listen to the show live or archive it’s been live toe listen archive goto itunes, where you can subscribe and listen any time on the device of your choice and our itunes pages that non-profit radio dot net on twitter, you can follow me just using my name and the show’s hashtag is non-profit radio used that often use it wildly. The show is sponsored by g grace and company. If you’re worried about the rising costs of rents for your organization or need to capitalize on real estate, you’re non-profit owns g grayson company provides you, and you’re bored with analysis, so real estate decisions are made with transparency and thoroughness. George grace has been advising non-profits on their real estate decisions for over twenty five years. You will find them at g grace dot com or eight eight eight seven four seven two two three, seven. Our creative producer is claire meyerhoff, our line producer today is janice taylor, the owner of talking alternative broadcasting is sam liebowitz. The show’s social media is by regina walton of organic social media and our remote producer for the show is john federico of the new rules. Very glad that he could be on with me today. This is tony martignetti non-profit radio, always big non-profit ideas for the other ninety five percent. I hope you’ll be with me. Next friday, one to two p, m eastern here at talking alternative dot com. Durney i didn’t think that shooting getting ding, ding, ding ding. You’re listening to the talking alternate network to get you thinking. Take it. Cubine looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie gal ilsen as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com. Hi, i’m julie, hi, i’m julia, what are you wearing? Welcome to jay and jay. Secrets of style and beauty. We know there’s, beauty and style, and all you do, whether it’s a job interview, first date or wedding, we also know that not everyone understands what works best for him or her. We’re here to help. Think of us as your personal beauty style and grooming guru’s, as industry experts will give you the best information for men and women on howto look phenomenal. Tune in tuesdays at eight pm tto. Learn how to look your best. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over in tow, no more it’s time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s, provocative talk for the realist and the skeptic who want to know what’s, really going on. What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com every tower is a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven it will make you smarter. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Talking. Bonem

071: Facebook Fundamentals & Your Fresh-Faced Website – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

John Haydon, principal of Inbound Zombie and co-author of “Facebook Marketing for Dummies”

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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Hello and welcome to tony martignetti non-profit radio i’m your aptly named host it’s friday, december sixteenth, two thousand eleven we’re here as always, talking about big non-profit ideas for the other ninety five percent. I sincerely hope you were with me last week because if you weren’t, then you missed fund-raising through your life cycle, what does fund-raising look like in the stages of a non-profits life? And how do you avoid the stagnation and decline phases? Jeff sobel principle of jeffrey sobel consulting shared his insights, and that interview was recorded at westchester a f p s national philanthropy day. You would also have missed marrying major and planned gif ts are these two compatible? What do their courtship and marriage look like? Charlie gordy, director of planned giving for harvard law school and margaret hohman principle of home and consulting, revealed how to make this a match made in heaven that was recorded at the national conference on philanthropic planning. More important than last week, you’re with me this week, you’re listening live and this week it’s facebook fundamentals john hayden principle of inbound zombie and co author of facebook marketing for dummies is well known as having simple ideas for getting the most from social media, we’re going to talk about getting your non-profit on facebook how to get started had a facebook fund-raising attracting fans, even though they may not be called that anymore technically, and integrating with your other channels also your fresh faced website are regular tech contributor and the editor of non-profit technology news, scott keggers with me and he’s going to share his thoughts on your freshened up website. When do you need to freshen up? Are you on message? True to mission? Do you have a call to action between the guests on tony’s? Take two, it is my block this week, my next-gen charity interviews part two i interviewed a stand up comic i get my face red and connecting donors to causes these air three of the twelve interviews that i did it next-gen charity conference last month and i’ll talk a little bit about those on tony’s take two, we’re live tweeting the show use hashtag non-profit radio to join the conversation on twitter. This show is supported by g grace corporate real estate services were grateful for gee graces support we take a break when we returned. My guests will be john hayden. And we’ll be talking about facebook fundamentals. So stay with me. You’re listening to the talking alternative network. Duitz are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s a lawrence h bloom two, one, two, nine, six, four, three, five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. Joining me now is john hayden. John, how you doing? Hey, tony, how you i’m doing great, thank you. Jon is calling from cambridge, massachusetts, he’s, the principal of inbound zombie consultants in online strategy and social strategy for small and midsize non-profits that’s the audience here in the u s and canada. He’s, also co author of facebook marketing for dummies and he’s, well known for having simple ideas for getting the most from social media. John hayden, welcome to the show. Thank you for having me appreciate, oh, it’s a pleasure. Um, facebook, why should non-profits pay attention to and be on facebook? Why facebook? Well, the simple answer is that everybody’s on facebook? Okay, um, and regardless of where, you know it’s, not really about the platform it’s about where people are and as you may know and maybe some of our your listeners may know, you know, facebook has about eight hundred million active users, okay? So these are people that actually log in to facebook thirty minutes, three hours a day, they’re checking in on their iphone or ipad on browsers and support and connecting with their friends John 30 minutes 2:3 hours so even at the short end, they’re on average, people are spending a long time on this one place. Yes, exactly. Um, you know, i kind of look at it like the morning coffee routine. You know, maybe thirty years ago, people used to open up a newspaper how people open up facebook and they see they get their news. What what are my friends sharing what’s new in the world today? What’s, you know, whose birthday is it today? You know, things like that, i mean, it’s really a central part of the culture today and so non-profits, you know, just like when the television came out and certain non-profit said, while we need to start doing something for tv in the same way, they kind of need to look at where people are using social media, which is, you know, really facebook at this point. Oh, so you sort of use those anonymously, yeah, so non-profit you know, sometimes i get this question the cheese, social media so many platforms, where should i what should i do it? I said, look, if you’re not doing so. Idiot. All first of all, you know, get your website straight. You know, make sure you get that first, but don’t think about this huge social media thing just think about facebook because that’s really where you should start that’s where your constituents are gonna be guaranteed your volunteers are going to be their donor’s going to be there, not all of them granted, but you know, the majority of them on dh. You know, the fact is that eighty nine percent non-profits air now using facebook, so if you are a non-profit thinking about facebook, you kind of have to look at what your peers are doing. Well, yeah, ok on dh i pulled listeners before the show and thank you very much for for retweeting the the the short link to the pole many times appreciate that on day one of the questions was, does your non-profit have a facebook page so our audience is a little behind the national average? About seventy seven percent said yes on dh. The remainder said no, i better listen to the show so that other twenty three percent or so we’re going to try to convert them we just have about two minutes before the break, so i want to just tease a little bit. How do we just how do we just get started? Get started getting started and then we’ll be out. You and i will be able to spend a lot more time on that after the break. The best place to start is to have a plan, you know, do some research on facebook i actually website called the non-profit facebook guy dot com non-profit facebook id a lot of articles on there, but, you know, come up with a plan and really try and develop a strategy as to where facebook would fit within you’re overall marketing communications fund-raising plan and then you really want to start with a facebook page, okay? And we’ll get to the different types of pages because i know there could be some confusion around that after the break, just in a minute or so. What are the pieces of that strategy or plan? What topic areas should be in there. Okay, so the topic area would be, what are your goals? You know, specific goals? What do you want to be achieving with facebook and it again? It does help to understand what facebook is good at, what facebook is not good at, understand the kind of its role within your overall communication plan, and then the other thing is, you know, what’s going to be your content strategy, what is really unique about your organization, what gets people talking, you know, when you meet people, your supporters volunteers when you meet them and it event and you’re in coffee and bagels together, what is it that gets them really excited? And what do they like? What they like to talk about what they like to share with friends, build a content strategy around that so that you’re pushing out consistent content on facebook, which is really kind of the central central point on facebook? It’s not kind of a static web page it’s really not bad it’s more kind of a living, breathing dialogue that you’re having with your constituents is really the best way to be using a facebook page. John, we’re going to take a break and we’ll get into more detail after this break with john hayden, author co author of facebook marketing for dummies and i hope you will stay with us. I didn’t even think that shooting, getting, thinking things. You’re listening to the talking, alternative network, things, getting anything. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative that calm mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. If you have big ideas and an average budget, tune into the way above average. Tony martin. Any non-profit radio ideo. I’m jonah helper from next-gen charity. Buy-in welcome back. We’re talking about facebook fundamentals with john hayden and john. Before we get into more detail about getting started and the different types of facebook pages, i am dying to know why your company’s called inbound zombie. What is that? Okay, so inbound zombie. Quite honestly, i just literally came up with the name, um, and i’ve always been a fan of zombies. Just, you know, zombie movies, and what not, i find it a fascinating read books about zombies on that, and i just felt like, you know, zombie culture will probably be around for a long time. So if i come for the business name, that is current, always be current. You know, and then only after then, you know, maybe like a year later, it started having meaning to me like water, zombies, this idea that you know what i do for a non-profit is kind of create a situation where people come to them like they actually get to a point where they don’t their constituents in their volunteers let’s imagine that they’re like positive zombies that are really smart, they can’t help but come towards the organization they can’t help but be attracted to the organization three using okay, okay, as long as they’re positive zombies, not the ones that are, you know, that have the wrapping dangling off them and their bloody and their eyes were just sockets, you know, as long, it’s, not that kind. No, we’re cool, all right, positive zombies on di did see on twitter that at wild woman fundez mazarene treyz who’s been a guest on the show, she looks so it looks like she spends more like five hours on facebook, so i hope our clients are not suffering mazarene hope your client working, getting done and other important things in your life are being done and maybe just sleeping less. Than the rest of us. Okay, john, what are the different types of pages? There could be some confusion around that the type of page that a charity should set up on facebook. Okay, no that’s a great question. So, you know, common mistake that i see is that, you know, someone will say, oh, you know, i just started i started a facebook page for my non-profit and, you know, how do i get more friends? And so what happens is that sometimes an organization will actually create a facebook profile, which is for the personal use on they’ll be using that for their organization, which is basically a violation of the facebook terms and conditions a and b it’s, not the most effective type of tool to be using. So what i just mentioned, the facebook profile is really what those eight hundred million people eight hundred million facebook users, they’re all using a facebook profile, you know, you share photos with your friends, you check in to facebook places you make a status update, you connect with high school friends, that type of thing, so that’s that’s really meant for a person now, a facebook page or business page sometimes called a fan page, and some people might know it is a fan page that’s really wearing organization wants to be starting, and the best way to do this is to go to facebook dot com metoo polka dot com forward slash pages forward slash create that, not php. Yes, and then you want to pick either a local business or place or a company, organization or institution. These are two different types of facebook pages. There are six types in total, but these two really apply to non-profits a local paper place of business might be a museum that’s a that’s, a non-profit the company organization institution might be say, a foundation that is in a corporate park were really nobody visits then, so you wouldn’t want to advertise that the address and location of the business that much. But, you know, you still want to have a facebook page, so these two different types of pages, okay? And it sounds like for our audience, probably the first of those two is more appropriate. Yeah, local place of business. Um, or you either one. Okay, so what can they do on this? Well, so how do they create the fan page. What should be included in it? Okay, so when you create the fan page, i actually have some videos that you go to non-profit facebook dot com. I actually have a few video tutorials about that. But what they want to do is they want to upload a mean image. John, i’m sorry. Say that you are l one more time that people can go to for the video. Oh, sure. It’s non-profit facebook guy dot com. And then they could just kind of search for it like a little search box. Was that guy guy or guide by, like like you? Why guy? Like a man. Okay, non-profit facebook guy dot com. Okay. Thank you. Thank you. And then, you know, when you create the page, you upload a maine and the video kind of walk you through this whole thing, but you want to create. The most important thing is probably creating a welcome tab. Custom welcome. Tab. And the reason why this is important, tony, is because eventually an organization will want to promote the page, you know, through email or however they’re going to have people show up and, like page exactly. Do something on the page. They want to be able to convert the fans, okay? So when someone shows up, they were going to make a decision in less than two seconds, whether they should like that page or not. And, you know, it’s been a few studies on this, but organisations that have a welcome cab, which is basically like, and it could be an image and it’s, just kind of like a good first impression. The example that i always use his dog bless you if you go into facebook in the search dog less you, they have a great example of a welcome tab it’s, just a picture of a dog and it says, god bless you and that’s it. And then, you know, the implication is like the page, and they have well over two hundred thousand likes exactly. Yeah, and so, you know, a strategy like this is important. Welcome tab, like it’s important, because, you know, when you have people come to your page, you want to be able to convert them into a fan once they arrived it again, you have less than two seconds. So with welcome tabs will actually convert fans at a twenty five percent higher rate than the wall or the info tap because other to places that you could send new visitors okay? And that example again is dog bless you on facebook. All right, so the welcome tab is important. You’ll convert more people than rather than them coming to the wall. And we’re seeing a bunch of posts as as the first thing they land on. Is that right? Is that basically it? Exactly. Okay, okay, what else can we do? The what other features are are the tabs are there on our on our fan page? Okay, so they have, you know, they have the wall. The wall is really where all the action is going to be, and i’ll get to that in a little bit. But, you know, you have the wall. The info tab. You should fill out the basic information. Don’t go crazy about about the information tap. You really want to just include, like a link to your website so that people can click on that. Read more about your organization, but you don’t want to. You don’t need to provide every single piece of information you tend. You need to know about your organization. People simply don’t read and into a cab that much anyhow. Okay, they’re really going to be interested in what’s happening on your wall. And if they do want more than you’re giving him the link to the website or the blogged t get that additional stuff. Exactly. Exactly. Yeah. So now, as i mentioned before, you know, facebook facebook page isn’t like a static web page. Okay, what’s what’s really important? About a facebook page is actually the content that you’re that you’re consistently putting on the page. That’s really? What the point is so i often tell people, you know, don’t go crazy with trying to get you page perfect. Just get it out there and start building up a community start attracting people start having people like the paid and so forth. So when you first, you know, create a page, you literally have no one there’s no pans at all. Okay, in the same way that that welcome tab will convert a fan. Remember i mentioned, you know, the welcome tabal convert fans. Yes. The other thing you need to do is you need to kind of acquire a certain number of fans. Because when you first started page, you have xero fans, okay? And tony, i know you live in new york city, right? That’s? Correct. Okay, so, you know, it’s, a new restaurant opens up down the street and you go to that restaurant and nobody’s there that tables are empty. You probably going to be a little hesitant about going into that restaurant? Okay. Okay. So in the same way with a facebook page, you want to, you know, paige admin can actually use a function called invite friends where they can invite their personal facebook friend paige, and you can have a few different administrators on the page, and you could have saved five people who might be an admin of the page and making each asked their own personal friend network first. And where do you find where do you find this, john? Well, it’s, actually on the right hand side of a facebook page once you created okay, once you create facebook page, lincoln invite friends, okay? Okay, by the way, i do have ah restaurant in my neighborhood. It’s a chinese place. It was empty, i went in and i blew it. The food was awful. It was awful. It was a buffet. I wouldn’t touch three quarters of what was there, and then the other twenty five percent tasted bad. So wow, you’re right, c on that’s ah happened recently so you’re your zombie prognostication powers are are are strong today. I’m with john hayden and he’s, a principal inbound zombie and co author of facebook marketing for dummies can we customize tabs john? Or is it only what facebook? Makes available oh, no, you can definitely, you know, and tabs on to face facebook page, you know the welcome tab i mentioned earlier you can create, you know, like an email upton type of tab you can create petitions, you can create a lot of different types of functionality and kind of add those on to your to your facebook page and you can use, you know, if you know html and css, some listeners are very technical they’ll know how to do this, they can figure this out, but for those who aren’t really that tech savvy, which is pretty much ninety nine percent of the time prophet, you know, they might want to investigate some third party applications like there’s, a company called short stack and if you just even if you just sort search for them on facebook, just search for short stack. They have a great application to create these custom tabs, another one that i like his fan page engine fan page engine that’s a great one andan there’s, you know, there’s a bunch of other ones, but those are the ones that i that i consistently use and recommend. Okay, we’re going to move teo using facebook for fund-raising and there’s. An important distinction that you make what? Why don’t you explain what that is? Okay, so fund-raising there’s. A difference between fund-raising the relationship and fund-raising the transaction. Yeah, okay, so the transaction is actually collecting money. Exactly. Collecting the money and facebook is not so good at that. Is that? Is that right? Facebook is not the best way to collect money. Okay, but but it’s a great way to build a relationship weight exactly right. Excellent way to build relationships and nurture those relationships and file a lot of people after they donate. There was some research done by blackbaud i think about a month and a half ago that found that thirty percent of people that donate online, they actually donate through email. Okay, okay, six percent is about six percent of facebook and twitter. Okay, so if you’re a non-profit, you might say, chief, then i shouldn’t even waste my time with facebook, but the fact is, is that a lot of people, when they donate, they don’t just hear about a non-profit for the thirty first time and start donating, they need to kind of get to know the organization that relationship matures, and then eventually they might join an email list on the facebook page and then through that female relationship, then they donate. Okay, so facebook is awesome for acquiring and attracting new donors and developing the relationship with those new fans or connections into ah, donor-centric or a volunteer or whatever that relationship is going to eventually mature into. I pulled listeners again before the show, and one of the other questions was, if you have a facebook page, do you feel it adequately supports your fund-raising? And about sixty two percent i said no, and the other forty or thirty eight percent so said not sure, and nobody said yes, that they feel it adequately supports their fund-raising but there was a comment that i think is right on point with what you’re saying, and that comment was our page supports community and promoting the cause, but does not bring in dollars. Is that? Is that appropriate goal or ah, for fun for facebook? Yeah, i mean, it really is about the relationship it’s about it’s a i think i think organizations again, i think there’s kind of an over focus on like the money, the money, the money, you know? But you have to think about it for your perspective, tony, when you find out about a really cool non-profit you’re not going to donate right off the bat, you probably goingto join their email list and maybe go to a new event and then eventually you’ll donate once and then maybe you sign on as a lifer eventually, no, so facebook is the best tool for creating an enhancing relationships with constituents online because what you could do is you, khun report outcomes on your facebook page, we just we just opened up a new school in this in tanzania and it’s doing really well here’s, some pictures of our students and here’s here’s what they’re learning here’s the picture of the teacher, i mean, you could, you know, photos do really well on facebook, and the more that organization could kind of share photos on their facebook page about what they’re doing, like literally what is the impact that they’re having on the world that motivates people to donate? We have just about a minute and a half left, and we’re sort of getting to this topic so let’s deal with it directly. How do we attract people to our facebook page? Okay, great that’s an excellent question. So a few different things. I usually encourage organizations to leverage the existing their existing assets, so they may have a facebook page would say, you know, three, facebook fans, but they have an email list with three thousand subscribers, they can use that email list to kind of promote their page and then get fans that way. You really have to think about, you know, how you’re writing the email and what and the reasons why people should actually like the page. You want to create a unique situation on the facebook page that gives people a reason to actually like it and stay connected. The example that i’ve used before the m might share behind the scenes footage for kind of putting together an exhibit, so you really can’t get that anywhere else, right? Stuff you can only see if you go to the facebook page exactly. So people need a reason people are reasonable, facebook users are people and most people are reasonable. They want a reason to do something. The other thing that i usually encourage people to do is to try the facebook sponsored stories, which leverages what i would call friends networks on facebook. So if you have five hundred, fans on facebook page by taking out a facebook spot story, you could actually promote that page to the friends of those five hundred people. Okay, the average facebook user has about one hundred thirty friends, so, i mean, just do the math. You can really create a lot of exposure for the page and then collect a lot of fans that way. John, we have to leave it there. Thank you very much for being a guest. Great. Thank you, tony. My pleasure, john hayden. Principle of inbound zombie and co author of facebook marketing for dummies, where you obviously find a lot more ideas. We’ve only had twenty five minutes or so to explore jonah real pleasure. Thank you again, thanks. After the break, it’s, tony’s, take two and then scott koegler with your fresh faced website, so stay with me. You’re listening to the talking alternative network. Kayman are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com if dahna welcome back to big non-profit ideas for the other ninety five percent it’s roughly thirty two minutes into the hour, which means it’s time for tony’s take two this week. My block post is my next-gen charity interviews part two dahna the show was a media sponsor for this outstanding, really invigorating conference just last month here in new york city, and i got to interview twelve of the speakers at the conference, and i’ve been releasing them three per week, and this is Numbers 4:5 6 so this week there are hi def videos of my interviews with wally collins he’s the author of you never know book of encouragements and he’s a stand up comic and he wants you to live a regret lous life sharon abbott and i talked about positive communication techniques and she actually read my face to determine my communication preferences she looked at the space between my eyebrows and she looked at my upper lip and made some conclusions and i think she was pretty accurate actually on dh then charles best talked about how to connect donors with causes that they are supporting charles best is the ceo of donors choose dot or ge and that’s a sight where classroom teachers post their needs and donors from around the world support those needs, and charles explained how the site connects people from around the world with causes that they may most likely we’ll never physically see, but they’re supporting from a distance. That’s all on my blogged this week at m p g a d v dot com, you’ll find links tau video interviews of each of those three and that is tony’s take two for friday, december sixteenth. Scott koegler are you there? I am here. Tony, how are you? I knew you were because our technology and our producer is outstanding. Scott is our regular tech contributor. He’s with me every month. He’s, the editor of non-profit technology news, which you’ll find at n p tech news. Dot com and we’re talking this week about your fresh faced website. Welcome back, scott. Thank you, tony. Good to be here, it’s. Good to have you. When? When is the right time to freshen up the charity website? You know that’s a great topic, it’s one that i think people would prefer not to address. Because if you look around you see most websites and it’s not just limited to non-profits, but pretty much lots of websites him to not change over time. And that’s that’s a problem. So the answer to your question is, um, probably every day. I probably, you know, okay. All right, well, that’s, because so many sights now are blog’s, right? And that’s exactly the case. Um, people people will come to a website in order to find information. And if they’ve already found the information that’s there, uh, why should they come back? Yeah, so so that’s. Why so many sites are blobs on that’s? Why having a continuous stream of content updates? Um, you know, stuff, no new things to read is important and that’s exactly what john hayden said in the first half of the show about the facebook page. It has to be current relevant, interesting talk about the things that your constituents find exciting so it’s the same with the website it is a lot of a lot of webs are actually the containers for the contents that get published facebook and email newsletters and all those other things on that, you know, that keeps the contents still available for people to see. It also, uh, feeds the search engines. I think we also, since these are charitable works and organizations, we want to make sure that the website is aligned with their mission. Right? Good point and, uh, visions do change over time, especially those who have specific projects that come and go. So they may have won initiative that they’re focusing on for a month or a year, or whatever the period of time is. And hopefully they they succeed in fulfilling that particular initiative and kind of move on. So right, you need to update that. So there’s all these reasons, tio, come back, how do we get people to go? No, if maybe just, you know, for a first time, or if they haven’t been around for awhile. How do we how do we get the word out about the site with a classic way? Of course, email newsletters some kind of announcement that says something has changed, or here’s an update on where we noticed you haven’t been here in a while if you have a pretty good social media presence, whether that’s, facebook, twitter, google, plus or whatever you’re you’re social network media is it’s good with good thing to post updates out there, but i would always coordinate that with the content on the site and some kind of an email presents, okay? And you have some suggestions around getting people teo to sign up for for those email lists using your site exactly. And again, you know, when we say sight, i guess i’m also talking about social media whenever you have an opportunity in social media or on the website or, well, not an e mail, because that presupposes there already subscribe, but certainly use a sign up but on the website little box that allows folks to enter their email address and request to sign up for announcements for email newsletters for whatever it is that you may want to submit to them and you could do the same thing on facebook pages. I haven’t really dove it does that’s, right? We’re dove dived. You haven’t been into it much. Yeah, i haven’t looked much at the at the twitter, where they called the organization pages now organization pages, okay, but with facebook and google it’s entirely possible to put links on those pages that will lead people that are interacting, interacting with the organization there, back to your website to sign up for newsletter updates. Okay, are these the splashes that you see, like you go to some sites and ah, window opens automatically, which you can either fill out or clothes if you want to go right to the site, but is that we’re talking about it’s? Ah, sort that splash page, splash, window opens and sign up there? Well, that’s, one way to do it. Some people get pretty annoyed at that kind of thing, so i’m i’m not particularly advocate of of those things in your face, but depends on your constituency and the people you were looking for. Some people and some or some sets of folks bill, mind that are actually react positively to it. So i would say it’s a situational kind of thing. Okay, on def. It’s not that. How do you do it? So that’s? Prominent. I would put the sign up box on every page so that even a folks are reading a particular article. They’ve moved to another page. That somewhere on there, prominent on the generally on the left, the right hand side of the content. There’s a box. So sign up for our newsletter. Well, whatever your messages that you want them to do and it’s just, you know, eventually it’s something that they get used to seeing. No. And, you know, getting used to saying it is a good thing in the bad thing both because see it too often you kind of it disappears now. So is there enough is their technology that would would know when someone comes to a page? If if they’re part of the email list? I guess not. Right? Um, it was pretty complex. I would just as soon. Put it there, chances are you already have some content, some some items along the left hand or right sides of your content, then maybe advertising or updates, whatever on your website. So having an extra box? Well, that’s a newsletter sign up really? All that truce? Um, okay, and to coordinate a bit with my first guest, john hayden. What about incorporating into the website embedding into the web site the one, those facebook windows where it has the number of likes and somebody khun like right from there? What were your thoughts around that? Absolutely. And there are so many social networks now used to be that you just put your twitter stream along the side. You can also put your facebook update, scream your ghoul composting stream, but certainly you want to include the social media connection items that would be the plus one for google, the like for facebook and the share for twitter. So you should be on every page, every particle of content and how do you actually do? That depends on the platform to using i you know, whether it’s truthful or wordpress or juma or whatever it may be, there are tools. That are available almost for free that you can add to the sight that will just automatically put those in. If you’re if you’re not the programmer that takes care of the site, you’ve asked the people that are in charge, but for them it’s a pretty simple thing. Okay, all right, so it’s very doable, alright, and so these things, they’re all should be connected, and that could be a reason toe freshen up the site like the charity might have now. Ah, google plus organization page or may have become more active on twitter than they were when they first created the website, and they haven’t made these connections between the other properties and their own site. Exactly, and updates don’t have to be huge, another on in fact, they may not need to be or shouldn’t be huge just adding those social media connectors. Maybe one thing to do in one week and adding the sign up page for the newsletter maybe done another week so that they don’t they don’t become huge tasks. They don’t overwhelm people to come back to the safe and something completely different from what they were before, right? And not only that, but within the organization, if it’s, if it’s deemed to be some huge website revision that can be off putting and just, you know, it, it goes, gets pushed away because nobody wants to deal with the vast changes that are necessary, right? Exactly. I think that’s one of the reasons i mean, i hear that a lot, you know, it’s it’s always a monumental task when someone some organization is revising their website and people talk about it like it’s a gala for fifteen hundred people that they have coming in, you know, in three days, and they feel like they’re behind on it. It’s exactly. These things could be overwhelming if your website static just lend itself to being it to display changing content, then it may be time to change the platform. There’s a lot of old html web sites out there that are not really content management systems. They’re not based on wordpress, for instance, and so maybe a time to make that plunge and that that is as you just said, that could be a significant undertaking, but we don’t want that site anymore. That just looks like reads like a brochure, you know? Like a two thousand three website, exactly, the chances are you’re not seeing it. Yep, yep, should we have scott called back in? We’re going to take a break, is breaking up a little bit, should he call back in? Dahna okay, well, no, you don’t need to call back in scott’s, not that bad. Speak up, woman. We returned from the brake, just speak a little bit louder, and scott will be with us, and i hope you will be, too. Talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a m eastern standard time on talking alternative dot com professionals serving community dahna hyre this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership, customer service sales or maybe better? Writing are speaking skills. Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes, or get your human resource is in touch with us. The website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications, that’s the answer. Talking. Hyre lively conversation. Top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio. And i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. No. Dahna and on the aptly named host of tony martignetti non-profit radio and scott koegler is the editor of non-profit technology news, and we’re talking about your fresh faced website when different in that up. Um, this is what we’re talking about. Email, how frequently is it? Ok, tio email are our list that this is surprising that of answers to that actually, johnny, you know, to do that nuclear monthly was kind of the norm and, of course, some of the something that is really coming by your budget because they’re all kinds of factors that come into play with costs of sending email newsletters. But that’s, not the question that you asked. Uh, frequency is really dependent on how frequently your topic you’re subject to your content changes and how frequently your leadership wants to hear from you way we’ve got a results of a survey that was done bye male chimp, which is a huge email provider. Yeah used that they found that email frequency as frequently as once per day. There’s not not unheard of. Now you have to understand that those kind of emails are typically the announcement. E mails like daily deal kinds of emails. So maybe a non-profit, uh, typical non-profit wouldn’t have that kind of frequency of updates, but it’s a matter of how much does the reader wants to know and help frequently? Do they want to know it? Ok, yeah, that’s interesting daily deal, of course, you know what, you’re getting there, and then obviously, they have content that changes every day, but then i think of the news sites i mean, i get daily emails from new york times and the chronicle of philanthropy, so yeah, it really does depend on what people are are expecting, i guess, right, exactly there’s also defense on allowing them to change what they get based on their desires. So someone may have signed up for daily and decided that they really don’t want to do what they want us weekly if you don’t provide an option than to change the weekly and their only option is to completely opt out, then that’s not a good thing. So you want to be able to let them choose what they want. Okay, um, how about a a call to action on your on your site? Yeah. Good point. Tony it in any site or any? Email or any news, weather or any actually any social media update. You want to have some kind of called action and whether that’s a sign up for our newsletter or get involved with thirty or, you know, talk to your friends about us, it doesn’t hurt, teo. Add something to that, i guess not every single instance of communication needs to have one, but certainly the website. If you’re looking at the front page of the website, there needs to be something on there that least requests people to take action or reminds them that they were not here. Just presenting information to you really, really want you to do something because as a nonprofit organization it’s our mission to do something, so remind them what that is, and so part of what you could be calling them to act on his become a volunteer. Sure, whatever the your current mission is, become a volunteer um, you know, become a what, whatever it is mentor um, i mean donations, obviously one of the main things that you don’t want to push too frequently, but sure do something i think is really the calm. What about staffing if this website is going to be freshened up, you know, every day or, you know, if it is going to become the block, which is the ideal, how are we going to get the these contributions on such a frequent basis that say on issue that almost every organization that updates there newsletters their websites or their social media on a frequent basis, faces and more and more, we’re seeing people, you know, go to professional sources for that let’s face it people that are running a non-profit if they’re paid staff, they have a job to do. It probably is not writing is not keeping up with social media, so finding sources for that kind of contribution become something that needs to go on, usually outside the organization, and it will be nice if those things were all free. But somewhere along the line, those things need to be paid for whether it’s in staff time where they made, you know, be not working on other tasks that they are actually being paid to do, or if it’s paying professional writers or professional people who do media updates to do that somewhere along the line, you know, somewhere along the line the money has to be spent in order to do that. We have just about a minute and a half left, and so i just want to touch on the new twitter organization pages, which you mentioned briefly up the top of the show top of the segment, but so in just a minute, we have left or so what? What what’s what’s new over a twitter i wish i could tell you more. I do know that they have organization pages, i have to assume that they’re very similar to latto facebook and email, i do know that they have one feature that i haven’t seen in other social media organization pages, and that is the ability to glue or pin a particular topic to the page. Most of the other ones you can see the page and you have the normal school of the updates that are going on, right, twitter apparently it’s it’s possible to take one piece of content and and stick it to the page with stays there, the rest of the flow of content goes on below that, but then you can change that so that becomes more or less a web page i guess okay, well, why don’t we have you back in january? To talk more about twitter organization pages has that sounds good? Give me a chance to actually find out what i’m talking about he’s got koegler is the humble but very well informed editor of non-profit technology news and of course, a regular tech contributor, and we’ll have you back in january to talk about twitter organization pages. Thank you very much, scott. Thanks, tony. I want to thank scott and also john hayden on dh. John tweeted something related to his yeah, what we were talking about on the show earlier on a post that he’s recommending at beth cantor dot or ge slash thanks hyphen em like mike and end like november and demonstrates the role that social media plays in fund-raising and that link from john hayden again is beth cantor dot or ge forward slash thanks hyphen and like mike and like november next week to pre recorded interviews that i have not yet chosen, so i don’t know what’s going to be next week, except they’re going to pre recorded interviews and they’re going to be from one of the three conferences that show media sponsored in october and november, so if you want to know what those interviews are going to be and you want to keep up with what’s coming up all the time, then sign up for our insider email alerts just like scott there was talking about you could do that on the facebook page. Sign up there, or you could go to my blogged m p g a d v dot com and the contact page of the there’s a link there toe, sign up and get the email alerts. If you like the show, i’d be grateful to have your like on facebook. Also, you can listen live our archive you’ve been listening live if you want to go to the archive, itunes non-profit radio dot net non-profit radio dot net will take you to our itunes paige can subscribe there and then listen anytime on your tablet or your phone or your desktop the device of your choice on twitter you can follow me and use the has the show’s hashtag use it unashamedly it is non-profit radio. Our sponsor is g grace corporate real estate services george grace has over twenty five years helping non-profits developed cohesive, confident strategies around rental and owned properties. G grace dot com two one two four, eight, six forty one hundred. The creative producer of tony martignetti non-profit radio is claire meyerhoff. 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