427: Flash Fundraising & DEI and Governance II – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2This week:

Flash Fundraising
Prepare. Launch. Engage. These are the essential elements for rapidly and successfully fundraising when breaking news intersects with your cause. Matt Scott from CauseMic talks us through.

DEI and Governance II
Gene Takagi and I wrap up last week’s thoughtful convo on diversity, equity and inclusion, with mechanics for your board: by-laws; recruiting; committees; decision making; oversight metrics; and more. He’s our legal contributor and principal of NEO, the Nonprofit & Exempt Organizations law group.”

There’s more at tonymartignetti.com 

282: Lead and Matching Gifts & Corporate Matches – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Professor John List, chair of the economics department and founder of the Science of Philanthropy Initiative at University of Chicago.

Also, Chuck Longfield, chief scientist at Blackbaud.

There’s more at tonymartignetti.com

242: Emerging Tech Trends & Now Get Buy-In – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Steve MacLaughlin, director of analytics at Blackbaud.

Also, Norman Reiss, project manager for technology at the Center for Court Innovation.

There’s more at tonymartignetti.com

203: Grow Your Sustainer Program & Friends With Benefits – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Nicola Bach, senior fundraising analyst at Blackbaud and Chas Offutt, lead consultant for Blackbaud’s donor engagement team.

Gene Takagi, principal of the Nonprofit & Exempt Organizations Law Group.

Read and watch more on Tony’s blog: http://tonymartignetti.com

186: Vivid Video & A Board That Brings In The Bucks – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Ross Minichiello and Mary Carlin, principals of Riverside Digital, with Gloria Ramon, director of development & communications for Brooklyn Legal Services Corporation A.

Also Deborah Stanley, a consultant with Blackbaud.

Read and watch more on Tony’s blog: http://tonymartignetti.com

182: Society-Level Giving & Fraud! – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Page Bullington, resource manager at Blackbaud.

George Durney, director of sales at Target Analytics.

Gene Takagi, principal of the Nonprofit & Exempt Organizations Law Group.

Read and watch more on Tony’s blog: http://tonymartignetti.com

181: Increase And Engage Web Traffic & Moving To The Cloud – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Sophia Latto, principal consultant at Blackbaud.

Mike Snusz, senior internet marketing consultant at Blackbaud.

Scott Koegler, editor of Nonprofit Technology News.

Read and watch more on Tony’s blog: http://tonymartignetti.com

165: Dr. Seuss Stories & Fraud Protection – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Kelley Jarrett, consultant at Blackbaud

Melanie Morton, manager of Blackbaud forms

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host and it’s friday, october twenty fifth, twenty thirteen oh, you know, i hope you were with me last week, i’d be put into lord doses if i had to shoulder the burden of knowing that you had missed giving tuesday. Rachel hutchisson with blackbaud and anastasia dellaccio from the united nations foundation shared the history of giving tuesday and how easy it is for your non-profit to get involved with this international movement on december third, twenty thirteen and new low facebook reach has your facebook page reach plummeted? Amy sample ward, our social media contributor and the ceo of the non-profit technology network and ten, explained what’s going on and facebook and what you can do about it. She also shared her sixty seconds style stop, and it was a good one this week. Dr seuss stories what can green eggs and ham teach you about digital storytelling? Kelly jarrett with blackbaud has tips for each step of the story arc and lots of great storytelling examples. She’ll bring you to a resolution, a better state that was recorded it b b gone this year? Also fraud protection? Melanie morton, manager of blackbaud forms, explains where you may be vulnerable and had a limit your liability for nefarious deeds like check fraud also recorded it be become this year between the guests on tony’s take too. I’ll crush a planned e-giving myth responsive this week bye rally bound software for runs, walks and rides at rally bound dot com my pleasure. Now to bring you dr seuss stories and digital storytelling. Welcome to tony martignetti non-profit radio coverage of bb khan twenty thirteen at the gaylord convention center outside washington d c my guest is kelly jarrett she’s, an employee of blackbaud she’s business development manager. Our topic. Very interesting. Very curious. Dr seuss helps you rock digital storytelling. Kelly! Jared, welcome to the show. Thanks, tony. Good to be here. Doctor says there’s nothing sacred in this in this digital storytelling world. That’s a good question. Yeah, i mean, he’s. He taught us a lot that’s, for sure about how we can use storytelling in everyday life. Yeah. Okay. Um let’s begin what? What lessons can we learn from the good doctor? So i talk a little bit about storytelling in general as kind of a story art. So if you think about it, every story ever told really has a similar the theory behind it. And that is it follows the same story arc where there’s an introduction. A conflict that has introduced a climax and then a resolution. And dr seuss, for example, if you think about green eggs and ham, you have a character who was sort of boring and run of the mill and sits around, reads the newspaper and is introduced with conflict through someone offering him something he’s never seen before. And he decides he doesn’t like it without even trying it. Um, and that’s, of course, the green eggs and ham. And the climax is when he actually says, okay, i’m gonna take a minute and actually try it and see what i think and tastes the green eggs and ham, and is put into a new state, which is the resolution of the story. And he likes it he’s a little more adventurous and kind of takes that leap into ah new state of affairs for him in his life. So the idea here is that, you know storytelling is a part of everyday life. Strong good stories are told and re told over and over again, and typically will follow the same r this occur to you when you were telling the story through someone? Yes, i have two children four year old in a six year old is and that’s exactly what happened. So i was doing a little research about brand storytelling, which is what i’m passionate about web strategy and brand storytelling. I work with a team of creative designers, and they do web design and brand story telling themselves. So thie idea occurred to me when i was reading stories that i read as a child kind of re telling those and i knew the story and it made me feel good when there was resolution at the end. And those were the stories that i enjoy and retail to my children s oh, yeah, that that’s exactly the idea and it it occurred to me that it’s something that people respond teo and it really engages people when there’s a good story with a strong story arc. So i started thinking how that could essentially translate into a non-profit brand and their story. Because as we know, non-profit stories are their mission and how they serve their mission. S o it was really kind of a neat idea and concept that i did a lot of research on and found the connection and was able to kind of tell it through the eyes of dr seuss. What other stories might be out there with dr seuss or otherwise that were yeah, important in your research. There’s this critical research you were doing so weii started with, you know, books and stories are go for one, which is an actual story that happened in real life, where you have, you know, an introduction in a status quo and understanding kind of what the state of affairs is. There was there was around the taking of the hostages and organic eggs and the movie that’s exactly right. So obvious conflict was introduced, and then, you know, the climax occurred when they were brought home and resolution and and every story that i researched from storybooks to disney characters and stories teo, dr seuss and all of his books, tio translated into the idea of thinking through storytelling as a brand in the first one. I thought of was, of course apple, which has a great story. So steve jobs is kind of the lead character, and if you think about steve and as he relates to apple it’s sort of a, they tell a story of interesting people, right? They sort of created the story around their brand that makes you think apple is cooler than it might actually be because of the story that they tell s o once i started thinking in terms of brands, you know, that i looked into non-profits and thought, well, how are they kind of telling their mission stories through this idea of the r introduction, conflict climax and resolution and there’s a non-profit that doesn’t really, well charity water and the reason i used them in my session and kind of talk about them a lot as they keep a very, very focused approach to their story. So they what they do is they provide water to those who don’t have clean water, charity water dot org’s, yeah, exactly right, wonderful organization, but what’s especially wonderful about them is they tell their story very succinctly and never lose focus, even through all of their social media. Efforts all of their digital efforts, everything that they d’oh um, from a marketing and advertising and outreach perspective all relates back to the single story that they have created for themselves, so even extending that through campaigns and things that they’ve done with their birthday campaign, which i can certainly talk more about still relates back to their story, which is the introduction they introduced characters, people, that they have helped and served fresh, clean water, too, the areas that they’re serving and they talk about the current state of affairs and how difficult it is for these people to find clean water and know what will happen. And if they don’t have access to clean water and then the conflict is introduced with showing actual water that has, you know, really bad stuff in it, right? A lot of bacteria and things that can make children very sick. So they follow this character through all of the stages and at the time of, you know, thinking about how this story will come to climax, you think about how can you engage your users and audiences to help in the effort to bring clean water to this person and what they’ve done really well is inspired their users too, give or volunteer or fund-raising on their behalf and almost become heroes in their story, which is thie idea of translating storytelling to a non-profit brand. How do you make your audience feel like the hero in your story by allowing them to get you to a new state or a resolution? And that’s what charity rotted really does does really well, so i tried to, you know, talk a little bit of that about that and a session i did here at b b con where, you know, introducing the idea that if you keep focused on your story in your mission and explain to people how they can help serve that mission, they’re going to feel more engaged and more compelled to be involved in your organization. Charity water uses a lot of video, do you think that’s essential good storytelling? Or can we can we do a newsletter or, ah, direct mail letter? So i think, you know, i think multi-channel is key. I think everyone ci’s information differently and responds to different types of media differently, but to answer your specific questions, video is absolutely a gn essential part of storytelling because it has all of the visual and audible cues that you need to connect with someone, right? So it’s hard to just look at someone and have a connection talking brings more of a connection, so when you combine the two, you have video and you’re able to put that on the website, and it really does engage the user more. There is even a statistic that fifty seven percent of of people who view a youtube video from a non-profit will actually donate, which is a huge amount on dh it’s ah, so it’s compelling because it brings people into the story by using multiple cues. And i think video is a great way to do that and you mentioned multi-channel engagement so you can have direct mail that drives you to a fuller story video on the website, something with email you say more about the multi-channel storytelling? Absolutely so and what i what i usually typically talk about is there are so many ways to connect with your users. The one thing you have to remember is even if you use all of these channels, you have to have a consistent message. So it has to be saying the same thing. So if you have a direct mail piece, it should support your website. It should support the videos. It should all have the same message, because i think, you know, we can all agree that sometimes we have to hear things a couple of times in order for it to sort of think in and get what we’re trying to dio it’s, no different for non-profit users. So it’s important to remember that you know, multi-channel is important because it’s reinforcing that message, it’s providing consistency and it’s reinforcing the message that you’re trying to get across. And that message is your story. Talking alternative radio, twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our culture and consultant services are guaranteed to lead toe. Right groat. For your business, call us at nine. 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It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com do you have specific advice around the the introduction, the conflict climax and the resolution? Yeah, so i think it’s it’s a neat exercise to sit down and think through the story arc for your organization think through, you know, introduction. What is the status quo? What is happening right now, which is a problem problem in our world or in our town? That’s, exactly right? And as non-profits where we’re solving problem, how do you put a face to that? You know, sometimes physics khun b maybe numbing or maybe so overwhelming that they drive someone to inaction or at least that’s the fear? How do you i guess maybe maybe i’m answering my question, but you can say a lot more about it personalized this so that person feels they can actually have an impact on this problem that may be enormous. Yeah, absolutely. You have to. You have to personalize it. And that is by creating characters for your non-profit and characters. Khun, come in a lot of different ways. You can have, you know, characters that are part of your organization. So a lot of times, like if we think about the wreaths across america story the founder is really their main character, she tells the story. She’s clearly very passionate about it. She gets emotional as she speaks about you know what the organization actually does, and it’s a it’s, a powerful thing, and she’s become a key character in their story, so you can use people that are part of the organism just sure kelly’s talking about karen worcester, whose executive director of wreaths across america and well have been on the show, or will be very soon because i interviewed her earlier earlier this morning and become great, doesn’t it does get very emotional, actually made me very emotional when i asked her what it is that she loves about the work and talked about a mom laying a wreath with karen was with her, and what that means meant to the memory of her son of the woman’s son is very touching. It’s a compelling story and characters don’t have to necessarily come from within the organization. You can actually have people that you your mission has impacted. Tell your story and they become essentially characters of your story as well. So who have you helped? How have you helped them? What? Is their story and let them tell it, and essentially they become part of the story, talking about how you’ve affected their lives, right? So we talked about this a little bit and my session, and there was some great ideas from non-profits out there because it’s a little hard if you’re a cancer research foundation, for example, what is your who are your characters? What is your story? Because it’s there’s a lot that research goes towards and, you know, it might be a simple is finding, you know, who are those researchers and talk about what they do every day? Teo end cancer or pick a couple of funding priorities and talk about those stories and the people involved in those and those impacted by that particular thing that you’re funding at the moment. So there’s a lot of different ways to do it, but doing it has the key maybe researcher as a xero yes, yes, exact absolutely. And that’s a great, great way to say you got it. Okay, so that’s, our introduction what’s our what’s your advice around conflict in the back. So, you know, conflict should be introduced because clearly there are conflicts preventing us from serving our missions. So what? What is that conflict on dh it’s important to tell people? You know, what is the conflict that is preventing us from fulfilling our mission? Or what is the conflict that is preventing our heroes or our characters to be in a place of good? So with the charity water example, you know, they introduce a young man named john bosco who lives in a third world country has no access to clean water, and they talk about him and they introduced him, and they show him walking, you know, ten miles every day just to get access for a little bit of water for his family and his mother holding it on his back on her back and walking miles and miles and it’s very difficult and that’s the conflict no access to clean water, so there are a lot of different ways to do it. I work way worked with a local organization in charleston who who has a lot of different conflicts because they are on organization that supports conservancy of the land in our area. So there are a lot of different things that khun b talked about us. Conflicts and the nice thing that they do is pull those in and talk about them. Development industry, absolutely zoning your government. It could be corporate that’s exactly right? I don’t know individuals who want other uses than conservation. You got it. So the local, the most recent story is cruise ships that are coming into the charleston area and it’s, very controversial. And you know their ideas to educate and talk about, you know, how is it effects affecting our coastline? And what is it doing? And they talk about that story. And then they say here’s, how you can help and the resolution side is they say, if you do help here’s, what will happen if you don’t here’s? What will happen? Right? So are you going to put the coastline in a new state? Are are are we going to see it continue to deteriorate and that’s their story as an organization? Is there another example before we continue on rr another example you like to share? You probably have a lot of them. Yeah, i mean, i do have plenty stories. Conflict, but yeah. That’s that’s. Exactly. Right. And then, of course, you know that the climax part of the story is really where you’re getting the user involved, but i want to hear more conflict story, more conflicts are e-giving another good story throwing cash that’s a good question so let’s see let’s see, i mean, it could be a simple i mean, it doesn’t have to be life or death, but in, like a hospital foundation, for example, you can talk about the families who are struggling. Teo, you know, either pay for for this care or they’re going through with a disease, a family member with a disease that they simply don’t have access to. And it might be an organisation like let’s say the ark, for example, which is a wonderful organization who supports all types of disabilities, their families, educators, etcetera and by introducing is that the problem is related not to the diagnosis, but two communication and education that’s their conflict. If people don’t know about this there’s not going to be research to to solve this problem, right? So those are the types of things that can be introduced at con as conflict, depending on your story. Okay, let’s, let’s, talk about climax. Some ideas around there? Yeah, so? This is my favorite part, obviously, because it gives the user or the audience a chance to help and that’s what you’re really trying to do with the introduction in the conflict, you’re setting the stage for someone to feel like they want to help or need to help, right? So if you’ve done a good job telling your story so far, you haven’t introduction the status quo, you’ve introduced conflict and someone is feeling compelled to do something, and they feel connected, teo, the mission they feel connected to the non-profit they want to help, that is the goal of the first part of the story. The climax is really letting them help, and it could be a simple as donating, right? So one thing that we typically recommend is obviously, tell your story and then give the user and let’s just say this is online because we’re talking digital storytelling, give the user the background and have an and provide an avenue for them to help whether that’s two fund-raising if you’re if you have a peer-to-peer strategy and they’re goingto fund-raising on on your behalf as an organization, or donate directly, those air too obvious ways from a friendraising perspective to help, but there are other ways volunteer sign up for an event, tell them what to do that will help impact the mission and sort of get to a new state in a resolution of your story, i have an example of a good a good use of climax. Yeah, so if we’re following the charity water story, they do a really nice Job cleanly, they have 3 ways that you can help, and once they’ve told their story, they show all of the background and they introduced the conflict, and they tell all the character stories, and then they say, fund-raising on our fund raise and you can fundraise using a peer to peer tool fund-raising as and, uh, basically retell their story to your friends and family to get them involved, you can donate directly, but they the the other sort of benefit to are a good thing that they d’oh is they don’t just say, give to our organization, they say provide clean water for a whole community, provide clean water for a family and those of the different levels of giving, so they really put a tangible to it, and that is a nice way, tio tie the story to the gift and have someone feel like they’re really doing something for the mission and the gift to the impact. Exactly. It’s a family it’s, a community it’s a new truck, anu will you got it and it doesn’t always have to be financial. It doesn’t have to be donations necessarily that’s an obvious one. But there are other opportunities. I was giving the example coastal conservation league in charleston. This is an organization who is a strong advocacy organization, so in their case their action that they were requesting or their climax was to take action to send a letter to local representatives. Teo, get involved. You know, in some way to tell write letters to the editor you got of newspaper editors of newspapers. Our, you know, senators, anyone who has a staker, you know, is not only impacted by what’s going on, but can help solve the problem, the mayor, whatever the case is, depending on the conflict they’ve introduced. So the idea is, you know, e-giving options to be involved in this morning’s session. I don’t you know, i have a few ideas, but a lot of them. Came from the user, the groups that were there were a couple fantastic because one organization and unfortunately i can’t remember the name, but they are a foster care organization and of course they’re hoping to find foster families t keep these children, however, they were trying to get others involved, you can’t necessarily take on a child don’t have you know what? For whatever reason, they’re not in the right age group, they can’t take on a child physically, they are not able to commit to that, but they were trying to find another avenue to help, and what they did was allow for a fund-raising program that goes to funding a child’s birthday. So a foster child’s birthday i’m saying, give them a great birthday and also give to this organization. So what the organization did was they raised money that went to the organisation, but they did provide to this child is foster child a wonderful birthday and as someone i know who maybe is just out of college, wants to get involved can’t necessarily take on a foster child against them, a chance to be involved in this wonderful organization and really make an impact in their story? We should go to the final part of our ark. The resolution? Yep. So ideally, the resolution should put, you know, the hero as well as the characters in a new state, and it should be a better state, right? So if you’ve done your job, you know, if the hero has done their job, what will happen? Will the coastline be protected for one more year or against cruise ships? If that’s the issue at hand? What are those things that you can actually impact in the resolution shows online? Ideally, you know, how how was that resolved on dh it’s? Not always, of course we’re way called it in our session. The never ending story because it’s not like you can solve all the problems related to your mission. Otherwise we wouldn’t have non-profits that continually raised money and do wonderful things. But what it allows you to do is show the successes. Show what you’ve done. Provide avenues to show. How have you helped people, uh, and involved in your mission? Whatever that isthe hominy meals have you served? How many animals have you saved? How many? What coastline did you did you preserve from? Getting polluted. Whatever your issue is as a non-profit showcase online. The resolution. What have you done? And what did the donor’s dollars do? Is essentially stewardship, right? Assistant essentially showing stewardship online and showing impact you got which is so critical now and so much talk about that. Absolutely storytelling. You’re calling it resolution. Yes, but it’s it’s, it’s impact. Join your back. You got it? Yeah, we have a couple of minutes left. What would you like to share that i haven’t asked you about or hasn’t come out? Yeah, so i would say i mean there’s there’s there’s sort of a second part of this. Once you have your story, don’t have twenty five minutes left. Yeah. That’s three seconds short of the second part is very short. So the story telling is is the most important part, however it’s important to remember that you can extend your story. And the idea of getting your story retold is this whole idea of social media and campaigns. And how can you kind of further your story and get others to share your story? I think that what i would say if i had to sort of tone it. Down into a couple of points here is to make sure your story is strong and people are compelled to retell it, so social media is a great way to do that. How can you encourage folks to share your story on twitter? How can you encourage people to fundraise on your behalf? One perfect example of this and it’s probably a good to end on is the charity water example of the birthday campaign, so we talked about their story and it’s, a very powerful one. They created a campaign where someone could, instead of asking for presents for their birthday or expecting presents for their birthday fund-raising say, rather than doing that for my twentieth birthday, give twenty dollars, to charity water and here’s what you know all of the wonderful things that they d’oh, and they give them an avenue to tell their story online, where they can write a little blurb about how charity water has impacted their life, or why do they care if you’re very easy to share? Also you got only encouraging the sharing, but make it very easy and that’s a very good point. Absolutely, and they do that, and then not. Only do they do they encourage folks to share make it easy to share. They also have the opportunity to further share it, share it with my friends and family, link back and have the opportunity to continue the story on and on and that’s where, you know, if you think about viral marketing that’s sort of the essence of it. It’s the idea that your story will be re told and retold time and time again. Kelly, what is it that you love about this work around storytelling? Well, until it really moves you, it does, i’m passionate about it because i feel like non-profits really have strong stories, otherwise they wouldn’t be doing what they do it’s all about the story that they’re trying to tell. And so what i like about my work with non-profits and kind of talking through some of this is giving them the chance to focus on telling their story and a very clear and compelling way sometimes non-profits get so excited about all the wonderful things they’re doing, they forget their core and their their story that they’re trying to keep it. Teo and so this idea of kind of, you know refining your story down teo the simplest terms to make it clear to your your constituents and those who you were talking with is very important because it keeps the focus on what you’re trying to do, which is serve your mission. Osili jared is business development manager at blackbaud. The topic was dr seuss helps you rock digital storytelling. Kelly, thanks very much for sharing your advice. Thank you, tony pleasure. Tony martignetti non-profit radio coverage of bb khan. Twenty thirteen, thanks so much for listening, thanks very much to everyone at bebe con that was a very fun day, september thirtieth of this year. Stay with me. Coming up after this break, tony’s take two crusher plan giving myth and then fraud protection hanging. There e-giving thinking, doing good, ending things. You’re listening to the talking, alternate network, wanting to get me anything. Dahna good. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re gonna invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and their voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. If you have big ideas but an average budget, tune into tony martignetti non-profit radio for ideas you can use. I do. I’m dr. Robert penna, author of the non-profit outcomes toolbox. Hi there, welcome back can’t do live listener love this week because we’re not live. I’m in the studio a few days in advance, but i want to spend i certainly want to send love to everybody who is listening live. I just don’t know where you are exactly and ah, special shout out to all our asian listeners routinely listeners from japan, china and south korea. So i wish you konnichi wa r ni hao and anya haserot tony steak to my block this week is don’t believe this plant e-giving myth. The myth is we have planned giving covered. I hear it from ceos, head fundraisers and board members. They believe that because someone has planned e-giving in their job title, that the organization is doing all it can to promote and market planned e-giving and the reality is that whatever job gets paired with planned e-giving we’ll have much more immediate deadlines and quicker payoff to the non-profit than planned e-giving ever will so plan giving gets short changed. For instance, have you seen the title director of annual and planned e-giving i have seen that one a few times and it’s a very unfortunate pairing for someone because annual giving has monthly production goals and in the fourth quarter very likely has weekly production goals planned e-giving cannot compete with that demands demand for the fundraisers attention. So in that case plan giving maybe half the title but it’s getting much less than half the fundraisers time, i think averages like ten percent or so of their time. Plan giving just always gets short shrift when it’s paired with some other fund-raising responsibility. So i urge you to not deceive yourself thinking that plant e-giving is covered just because it’s in someone’s title there’s more about that. My blogged at tony martignetti dot com the block post is called don’t believe this plan giving myth and that is tony’s take two for friday twenty fifth of october the forty second show of the year i have for you now a bb can interview fraud protection welcome to tony martignetti non-profit radio coverage of bb khan twenty thirteen where outside washington d c in national harbor, maryland at the gaylord convention center. My guest is melanie morton. She is with blackbaud and she’s manager of blackbaud forms melanie morton. Welcome to the show. Thank you, tony it’s. Great to be here. That’s a pleasure. Glad you were able to talk about a topic that doesn’t get a lot of attention. Fraud, protection? What? What are some of the vulnerabilities that that small and midsize non-profits those air our listeners grayce how? Well, when you look at surveys on payments, fraud done by finance professionals and fraud examiners, as well as the federal trade bored reserve board excuse me? Biggest. Won’t be. Vulnerabilities are experienced by smaller organizations. Okay? They have fewer controls, they have more instances of fraud. And when fraud occurs in their organizations, it occurs at a much higher rate. So it’s, much more expensive for them. So in my role, part of my job has been to sort of become aware of what those vulnerabilities are and to do a little campaign to make people, um, focus better on what their fraud protections are. We do have some products that have fraud protection involved in it, but more importantly, it’s really about putting the internal controls in place to protect themselves. Okay, let’s, talk in detail then what? What’s what’s most alarming vulnerability that small, small midsize shops should be aware of, well types of payment fraud that are out there. Check fraud is the most prevalent and the most expensive. So it’s really, really important for organizations to think about how to minimize their vulnerability to that that starts with having great controls and in place, first of which, making sure that they have clearly documented internal controls. So you define your standards and you train your staff on how you expect your accounting system and your payment process to go. Okay, a second one is having employee tip lines so that people can report fraud easily. Organizations that have a tip line in place or hotline for their employees see a much lower rate of fraud. Now, what would how would a small organization have a tip line? Okay, so look to your outside auditor. Exactly exactly or or a boardmember or the if you have an order committee of the board definitely could look to that definite. Okay. Okay. And then, interestingly, the third most effective procedure for preventing fraud is the use of internal audits, both the planned ones and surprise ones. Because you want your staff to be aware that you’re paying attention buy-in what’s most concerning about those really effective procedural controls is that they’re extremely cheap to implement and the worst controls, the ones that most organizations think are effective are the use of external audits while they’re required, they’re actually not particularly effective in preventing reid. Oh, so the annual required audit is not very good. These guys are a magician that generally accepted accounting principles statement is not, yeah, i’m going to be very reliable in terms of fraud, fraud, detection, exactly, and if i mean, all you have to do is google payments, fraud surveys and every single one put out there in the industry and by regulatory agencies will tell you that that the’s air just not an effective device in terms of having a big impact. Now, the organizations that are victim to fraud, of course, their worst, their biggest vulnerability is the fact that they have so they may have no, it clearly established controls in place at all. So that’s part of, you know why we’re out here just trying to remind people to really look at those things, you know, a lot of smaller non-profits might feel that they just don’t have the resource is to invest in you. Know less interesting parts of their mission, but if you want to have a strong reputation, you have to be known as a good steward of your resource is, and that starts with fraud prevention. Now, in terms of check fraud can weigh will for sure. Let’s, talk a little more about this internal audit that you’re saying it’s much more reliable. Where would we look again to board members to conduct an internal audit? Is that appropriate? Well, say, for example, in your payments process, you wouldn’t have the person who is submitting invoices or proving them for payment, writing the checks, or you wouldn’t have the person who writes the checks reconcile ing the accounts because you need someone to catch someone else’s error or impropriety in the same regard to internal audits. You just want to have someone who’s outside of a sort of a particular function, just confirming that those functions are being performed up to standard, so it doesn’t have to be a big organized effort. It might just be it was someone going and checking to make sure you’re someone who’s locked up check stock so that someone can’t it can’t be stolen, and misuse. Okay. All right. So some someone outside the function is looking at it, and it could be another employee. Exactly. I mean, supervisor is perfect for that kind of thing. Okay? All right. So let’s, move to check fraud. Okay. How do we, uh i guess the vulnerability is pretty obvious. People writing checks that they shouldn’t be either to themselves. Or maybe there overpaying offender that they have a relationship with. Are there other types of fraud that we should be before we get into how to prevent it? Oh, sure, sure. Well, so check fraud centers around three main areas and then there’s a fourth area that’s just simply creative by a weakness in the commercial code. So checks are vulnerable to alteration where the payee name or the amount gets modified? Um, i think a really simple way to prevent that would be to ensure that you don’t leave blank spaces. You know, next to a name or before a number. So just simply putting ass tricks before your numbers. So the entire field is filled system. No one can slip one comma that were five comma whatever in front of your number or change the name of vendor, another area where they’re vulnerable is with tampering where a check could be, say, dipped in a chemical bath that would wipe out the ink and then a criminal or fraudster could modify what’s on the face of the check. Okay, can i ask you about that one show i want to attend today? Seminar by frank abigail e i know you know, i’m sure you do. Have you ever met him? No, i haven’t woken at him that i’m very familiar with this huge fraud protection. He recommended a particular i implemented a bunch of things. I got a micro dot shredder because he made it clear how how insecure that even the cross cut shredder czar. So i have it my, my, my, my officer, things are shredded it’s a little like paper bullets. But you can’t unravel or something. And they can be shipped off to a sweatshop with someone where we’re makes pennies a day. Confirmed devours the flavors. Come put it back. Labor can put it back together. Another suggestion was he has a certain type of pen. Now i think his name is on dahna where the ink bleeds into the paper so that it can’t be washed in the way you’re describing exactly. Does that work for me or my being built? No, it works well and it’s commonly available. Okay, so you will see most stationery supplies. Sections of any any office supply store include pens that fight that check washing. We also make some available in our catalog, but they’re easily available. Okay. Now what if you are printing your checks on a printer? How do you prevent this acid wash bath from from removing the ink that way? Well, you know, i should say from removing that well, people in general in the industry talk about fraud protection as a kind of arms race, right? There’s a a determined fraudster will with the right tools, you know, we’ll do everything they can to defeat the protections you have in place. So, for example, different kinds of check stock. What will fight or be resilient to other various kinds of projects? Stock being the paper, the paper itself. Ok, right. So, for example, when i first started in this role, we were selling a check stock that was advertise that it was resilient to chemical washing. But then when we moved to offering, ah, high security check stuff, it was protected against a much wider variety of chemicals. So let me step back a little bit, so when we were talking about the vulnerabilities of cheques, they’re vulnerable to alteration, they’re vulnerable to tampering, and they’re also vulnerable to counterfeiting. Counterfeit checks are actually the most common late past ones when chek fraud happens and they can be counterfeited in a number of ways. One way is that the check is simply they’ve gotten the fraudster has gotten hold of your account information, maybe they legitimately received a cheque, or they’ve stolen one from your trash or from your office, which is why it’s such an important requirement to have your checks locked up? Hyre or they simply made a copy of one of your checks and then alter the information on the copies so hyre and because access to the technology to coffee checks is so prevalent now, that’s a real area vulnerability on our earlier version of our checks. For example, if it were color copy, the word void would appear on the on the copy, but then newer that wouldn’t show up with newer copy. Machines, because the technology had evolved in such a way that it didn’t trigger the same fraud protection in the paper. So that’s an example of you know why technologies have emerged to create more high security check and and then a final area of vulnerability, which is one that mr abigail likes to talk about. It has to do with hd icy plains, which is, um they’re holder and due course claims which holder in due course, right, which is a a portion of george in jail on a show, and i know i was doing. How do you know? So you must have heard me say somebody else. Put me some, put somebody else in charge in jail. Well, let me explain. Rated it. Ok, that’s, the way to get yourself on parole. Yeah, ok, i’m sorry. You can. I will just apologize right here, and you wanna play me like you talk like a lawyer holder in court. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Dahna anyway, ah holder in due course is basically it’s a function of our commercial code that privileges the needs of the banking system that unfortunately sacrifices the protections that account holders have. I’m out of meeting the requirements of the banking six system to simply function. So this legal term holder and due course means anyone who accepts payment of a cheque. Let’s see, they have to accept the payment in good faith and the device check itself. I can not appear to be suspicious in any way, so it looks reasonably correct. But that’s that’s the main function that you accept a check in good faith, and that in that you cash it so normally that’s a bank. But it could also be at the corner market who accept cash, is your paycheck and let you buy groceries. It could also be a check cashing service who then takes the check and presents it. And what could also be in terms of your accepting cheques? Don’t be a non-profit that process is absolutely charitable gift. Absolutely. Those are all holders in due course. Yes. So what’s what’s important about this function at this particular legal situation? Is that it? Creates a special vulnerability of check fraud. Um, i want one reason is that checks don’t expire as quickly as we think that they do a check is good for ten years after its issue and state, if it has been refused by your bank bounced. In other words, it is still good for three years from the date that it was rejected. So for example, a stop payment doesn’t necessarily protect you from a holder and due course claim. So mr avenues really done a great job of talking about this, and the commercial law classes always cover these a couple of these cases, one of which is on organization, issued a paycheck to an employee. That person claimed that they lost the check and requested a replace. So the company put a stop payment on the check and issued a replacement check. And then that person went and took the original check and tried to cash it at a corner store that store cash the check and then the return of the bank returned it and didn’t pay the check and said, this is a bad check. So the story or just posted on their wall to remind themselves not to ever cash anybody. Else’s check, check and then a gentleman named robert trip in who makes the business of buying bad checks. Purchase the cheque for like pennies on the dollar and soon for a holder in due course claim. And he won the claim because even though the company and put a stop payment on a check, it looked like a valid financial instrument. And it was in the court deemed it was valid. There was nothing on the face of a check to tell them. And that outstrips the stop payment plan. Now that could’ve been easily avoided. If the company had printed the words void after sixty days, ninety days, and not issued a replacement until after it, it had expired. But because they hadn’t done that, they had no protections and they were vulnerable for the entire period, that that check was a valid instrument which was ten years. Or it’s not commonly know for sure. So so the lesson is you put, this is called a disclaimer or you just humor you put an expiration date on the front of your chest. Okay, now i work with the manufacturer. That one of the biggest financial printers in this country, in fact, they serve on, you know, the federal reserve board and contribute to, you know, our several federal reserve our manufacturers. Okay, so i asked them i said so how many people print explorations on their checks? And they said less than five percent so it’s an enormous amount of vulnerability that we could easily manage, and then i’ll move on really quickly. So there’s another form a little. Well, we have a little time. I’m still interested in the stock, would you when you’re buying check stock from a printer? Uh, what is it you need to ask you? What do you what do you got to make sure you’re buy-in well, i’m glad you’re so i’m thrilled myself pretty impressed myself. So the features you care about are on your check stock. The most important ones are ones that will survive. Um, copying. So say someone makes a color copy of your check you want to feature on there that makes it evidence that this is not an authentic original. They want the original qualities of the cheque to jump off the page. For example, our high check our high security checks dahna has thermo chromatic ink, which means there’s a little lock symbol on the bottom of the check it’s bright pink it’s a fuchsia color. But if you breathe on it, you know, if your breath is hot, the color drains out of the image and that tells you that it’s an original document. So if someone hasn’t made a xerox copy of it and passed it that’s too expensive a feature to duplicate so it describes thermo chromatic ing is one one element you’re looking for, right? Ok, er another thing would be a warning banner on the front of the cheque that says this check has a number of security features which would be listed on the back. And please take the trouble to confirm that you have an offensive check in your hands for another example i used in my talk is a really famous one covered in in the case. Well, most important forms of vulnerability to hd i see claims is that even a counterfeit check is considered to be hiv dc, isn’t it? Holder in duitz duitz i’m older in due course h i d c but it’s definitely hd. I see. Ok, alright. For the category of planes. Okay, so the other one that’s really important work about paper now still okay. Why it matters. Have hyre security, chuck stock in general. All right, let me back up and tell you another story that had to do with other bad checks that mr trip by. Okay, so in the case of somerset valley bank and employers had outsourced their payroll to payroll processing company, and they printed on a certain kind of check stock, and they signed all the checks with a signature stamp. They had red and green was very distinctive, and someone managed to create a bunch of counterfeit checks. It looked exactly like the check stock that this individual use, and they use the same signature stamp or an identical signature. Stan and they passed off a thousands and thousands of dollars in them the bank and and the account holder became aware of it. So as the checks came in, the bank marked the checks, you know, basically stolen check. Do not present again. Don’t honor this Job and return 8000 dollarsworth almost to a particular check cashing service which our, our friend mr tripp and purchase. And then sued for hd icy plains. But he won that particular suit because there was nothing on the face of the cheque to indicate that it was counterfeited, so they were good enough copies to be considered valid instruments, even though when he purchased them, they remarked, essentially, these air stolen checks, the courts still ruled in his favor and he was paid the money. I love this guy trip in is like a deep, deep expert on he’s found a loophole older, of course, claims, yes, but he lost another important case because the check stuff and question at that point had the words this is high security check stock and the warning banner said, please look for the following features on the back of the check they weren’t on color coffee, they didn’t survive duplication. So a simple use of high security check stock, would it, you know, prevents those claims from happening and can limit your liability. Okay, so so i’ve talked here about certain processes or tools you can use to protect yourself from fried. A really important other component of this is the fact that your bank decides for you for the account holder. What ordinary care should consist of an ordinary care is another legal term, which basically says this is what a reasonable person in the same circumstances would do to protect their own interests. Failure to exercise ordinary care is negligence in the face of the law. Three important thing about thinking about the ucc code and the reason all these things come up. There was a time when fraud occurred against the account holder before nineteen, ninety three, when the bank was responsibility was responsible or liable for those broad plains. So if they passed, allowed a bad check to be cashed, the bank was responsible. That’s not true anymore. And, in fact, in the federal reserve board survey bank, why am i not surprised that that’s jane? Yes, financial institutions don’t list check fraud as their biggest form of vulnerability. They’re much more vulnerable to credit card fraud, where are protections are hyre but for check fraud, it’s the account holders who are increasingly and have been, um, more and more responsible and damaged by check fraud losses. So that’s another point, you know, it’s really important to stress for non-profits looking at their arrangements, so not only do you look at their arrangement with their bank. What? What? That bank constitutent make sure we know what your bank’s standards are with respect to your account, security and your relationship to them. If you don’t, you don’t live up to it. Your bank is gonna turn on you. Basically, what you’re saying, exactly, and not only is it important to know what their standards are but know how your liabilities are defined in your okay, okay, have just about a minute and a half or so left. Okay, why don’t you? Uh, this is such an interesting deep niche that you’ve got now. It’s um, it’s critical tell tell me what you love about the work that you’re doing. Well, first of all, i work for a company. I mean, i think all of us employees for blackbaud say this kind of thing, so it feels kind of goofy to say, but we’re so energized by the missions of the clients that we work with it’s just it’s just the happiest thing here. Help people be successful in this about on the personal level. Well, for me, it’s, you know, being a good steward of your v sources is critical, you know, non-profits air so often judged the judgement of them is reduced to one simple idea, which is how how much what percentage of your resource is have gone to the administration of this charity? And how much else has left for your mission? I mean, i think it’s a really unfair standard, but to the extent that that is how the public judges, not charities and non-profits it’s really important to make sure that people are empowered to use the tools to protect their interests and limit their liabilities as much as possible. So it’s, like my small way of helping people do their best and that’s that’s a nice thing to know you can do. Thank you very much, milady. Welcome from me. Thanks for your time. Thank you very much. Thank you. Melanie morton is the manager of blackbaud forms and you’re listening to tony martignetti non-profit radio coverage of bb khan twenty thirteen, thanks very much again to the people of b become and to melanie morton and also teo kelly jarrett next week when leaders leave, i hope i’m pretty close to confirming that author of priscilla rosenwald is going to talk next. Week about her book when leaders leave and share her strategies for planning leadership transitions keep your fingers trust rally bound is a sponsor. They make it easy to use software for runs, walks and rides. They’re a e-giving tuesday, partner, we talked about giving tuesday last week, so if you’re thinking of participating in giving tuesday, you want to know that they have a e-giving tuesday campaign that they’re offering for free, you would go to rally bound dot com forward slash e-giving tuesday i have met the ceo of rally bound shmuley pinson he’s a very good guy, their software is very smart and joe magee, who will help you set up your account, is very easy to work with. I’ve had a lot of conversations with him as well, and he’ll do everything that he can to help you set up your campaign. This is peer-to-peer fund-raising there’s support for your office as well as for all the people who are asking their friends to give to your campaign, you can claim a discount as a non-profit listener go to rally bound dot com or call them and talk to joe mcgee. Triple eight seven six seven nine o seven six triple eight seven six seven ninety seventy six our creative producer is claire meyerhoff. Sam liebowitz is our line producer. Shows social media is by deborah askanase of community organizer two point oh, and the remote producer of tony martignetti non-profit medio is john federico of the new rules. Our music is by scott stein. Oh, i hope to be with me next friday, one to two p, m eastern. Talking alternative broadcasting at talking alternative dot com. Duitz e-giving didn’t think that shooting the good ending. You’re listening to the talking alternate network duitz get in. Cubine are you a female entrepreneur? Ready to break through? Join us at sixty body sassy soul, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn timpson juicy secrets from inspiring women and men who dare to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Soul every thursday and me in new york times on talking alternative dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one two to eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s the talking.

164: #GivingTuesday & New Low Facebook Reach? – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Rachel Hutchisson, consultant at Blackbaud

Anastasia Dellaccio, United Nations Foundation

Amy Sample Ward, CEO of Nonprofit Technology Network (NTEN) and co-author of “Social Change Anytime Everywhere”

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent you know me, i’m your aptly named host it’s friday, october eighteenth, twenty thirteen and very good to be back in the studio after a hiatus last week. Oh, i hope you were with me last week. I’d suffer ortho static hypertension if i were forced to endure the knowledge that you had missed, i had a great interview, but i didn’t get the job, suzanne felder, a consultant in outplacement at lee hecht harrison, said there’s more to getting a job than having a good resume and interview, we talked about research panel interviews, dodging the salary question and what to do in the last thirty minutes before your interview and storytelling. Rochelle shoretz, founder and executive director of shark share it shared ideas on identifying and supporting storytellers and why it’s all worth your time this week e-giving tuesday, rachel hutchisson with blackbaud and anastasia dellaccio from the united nations foundation share the history of giving tuesday and how easy it is for your non-profit to get involved with this international movement on december third of this year, and that was recorded at be become just late last month. Also new low facebook reach has your facebook page reach plummeted? Amy sample ward, our social media contributor and ceo of and ten the non-profit technology network, we’ll explain what the heck is going on with facebook page reach and what you can do about it, plus her sixty seconds style stop. Of course, between the guests on tony’s, take two reply cards that your planned e-giving donors can actually reply on. We’re sponsored by rally bound software for runs, walks and rides. They are a partner for giving tuesday, and they’re offering something valuable. I’ll explain that later in the show, i welcome them to sponsorship. Now we have the interview on giving tuesday recorded it bb con here is that welcome to tony martignetti non-profit radio coverage of bb khan twenty thirteen, where outside washington dc and national harbor, maryland at the gaylord convention center with me are rachel hutchisson and anastasia dellaccio we’re talking today about giving tuesday. Rachel is director of corporate citizenship and philanthropy for blackbaud and anesthesia is outreach and special initiatives officer for the united nations foundation. Ladies, welcome to the show, we’re having our pleasure to have you, rachel let’s, start with you. What is giving tuesday e-giving tuesday is a wonderful movement. That’s really designed to get everyone individuals, organizations and businesses involved in giving back anastacia can give you a lot better detail, but the whole idea is that if we can have black friday and cyber monday, two days committed to shopping, then we need to have giving tuesday, which is the opening day of the giving season committed to giving back. Ok, when is that? It is december third, which for people in the u s is the tuesday immediately following thanksgiving. Okay, how did e-giving tuesday come about? Where is it from? On stage? You want to be sure? So you know what rachel said earlier? You know, you have these two days after thanksgiving that are really about shopping and commerce and buying presents for people, which is great it’s great it’s, great for the economy, but we wanted teo and matthew bishop and henry tim’s of the the ninety second street. Why i kind of came up with this idea that it’s important to bring personal philanthropy and philanthropy and giving and volunteerism back into the holiday. Season back into the holiday spirit. You know, a lot of a lot of people do a lot of there there giving it the end of the year on dh it’s kind of thought about is an afterthought. So why not preempt that and use it as a way to open up the holiday season by giving back a little bit as well. So the idea this this whole idea came about and you know it, it’s just a way, teo, to really be able to bring people together on one day which this year’s december third mark your calendars. It was a way to unite people all around the world about philanthropy and giving back, and you don’t have to just donate. You can donate, which is great for your favorite cause. You can you can volunteer. You can work at a food bank. You could do a clothing drive or you, khun, go on to some websites of a lot of our great partners like unicef and purchase wonderful gifts that also give back at the same time. Okay, there’s a way for non-profits to take part in giving tuesday to promote it to their constituents. What can? They do? Yeah, absolutely. I mean, giving tuesday is really just there is a platform for good essentially it’s a megaphone for for the great work that people are already planning. So as a non-profit you, khun join and you could just plan to do some sort of online fund raiser, you know, offline fundraiser, whatever it is that you want to do to be able to highlight, you know, you’re giving programming that you probably already have planned around the holidays anyway. You can also be a corporation or a small business or an individual, and just plan something that would benefit a five a one c three or you could just volunteering your time and and and host of fund-raising yourself or do a book driver, you know, work with your kids to clean up a local park. It’s it’s kind of for anyone it’s it’s an absolute no barrier entry there’s no cost for entry. The only benefit is is that it’s a great way to be able to highlight your work. Rachel, how did well, how long have we had? E-giving tuesday’s e-giving tuesday. Launched last year. If this is the second year on blackbaud is very excited to be both a founding partner working to convey and help share the love, help everyone get involved in the movement and then also to do some very specific things ourselves. The whole goal for us is that we believe in philanthropy, we believe in giving, and we would love to see that universe of people who are giving and serving be bigger and giving tuesday is away, particularly through social media, to reach people who are maybe not engaging in the world of philanthropy. It amplifies it so it the goal is to try to reach deeper into the audience. Okay, why don’t we talk a little about what blackbaud is doing as a founding member of e-giving tuesday? Sure, so we have a lot of things planned. It blackbaud forgiving tuesday, and our philosophy comes from trying to reach all the different audiences that we work with, so that will be important for our listeners, some of whom are blackbaud clients, customers, some or not, but our audience is small and midsize non-profits right, so it’s really for anybody, whether you’re thinking about you as an individual person, whether you’re thinking about you working within your non-profit but first and foremost, we want to share the news about e-giving tuesday with a non-profit market just so they’re aware of it and they have an opportunity to engage, we’re working specifically to share the news with our customer base here it bb khan and also very specifically we’re hosting a three part webinar siri’s the tuesdays leading up to giving tuesday in november and it’s about year and fund-raising because people often ask, well, what’s giving tuesday it’s just a day, but what it is it’s an opportunity to really amplify what you’re doing and to weave it into the very, very important year and fund-raising plans that you have, so we have matthew bishop from the economist henry tim’s from the ninety second street y and adam hers from gentleman joining us on those shows and then different organizations like the san diego zoo talking about this is what we do for year on fund-raising and this is how we use giving tuesday to help with that because it’s, not something you really just duitz completely in a silo, so we’re doing it this siri’s to help people understand help non-profits understand what they may do. Another audience that we really care about is our employees so blackbaud has twenty, seven hundred employees, eighty one percent of them volunteer their really engaged and so we’re looking to them and saying us people have an opportunity to say this is what i’m passionate about take a picture of it, put it on instagram, we’re going to scroll it on our website, you know, just tell us how you choose personally to give back so those are a couple small to midsize businesses, another were a midsize business, so we do. I run corporate citizenship in philanthropy, and we do a lot of things to give back to the world, and one of the things i’ve observed is that businesses really do want to engage in their community, and often they don’t really know how to strategically think about it. So on giving tuesday this year, we’re launching business doing good dot com, and it is a resource for small to mid size businesses tto learn about how they kind of build that give back function into their business. Where will we find the weapon? Our siri’s that that’s the three tuesdays leading up to december third if you look a tte blackbaud website www dot blackbaud dot com forward slash e-giving tuesday there’s a landing page on the site there’s also well, cards, baby con but him and it will allow you immediately to register for the three. Okay? And of course they’re free, right? Absolutely free it’s thought leadership, it’s it’s educational content just to help anybody who is interested in a station you have ah, let’s, talk a little about some ideas that non-profits might used t engage. I mean, i know you said wide open really no barriers, but let’s, get into some specifics you know organizations are doing or that you think could be really useful. Sure, i’d love to highlight some case studies of some of our great partners. And i just also want to know at this point where we’re at about twenty, seven hundred partners, which is where we were when we finished last year. So quite a big feet, people are, you know, jumping on the bandwagon and that’s great. But i think part of what blackbaud is doing, which is really interesting is that a lot of our partners came to us after and i said, how can i maximize my e-giving strategy this year. How can i stand out from the crowd? And and so, you know, there’s, a lot of great organizations, the u s hockey foundation is going to be drawing attention to fund-raising of fans by creating an interactive map. And different states are going to turn colors red, white and blue according to how much money has been raised which is a really interactive way to engage your donor base and, you know, engaged more of a donor base who want to see thes interactive and the state’s changed colors. So about that that’s that’s kind of it also makes it a competition. Absolutely. You england states so i could see maybe competing against each other. The the four corner states out in the west might be competing. Okay, friendly state competition. Okay, us airways. They’re going to be activating their miles for hope programme making sort of a mile matching campaign. Discover is going, teo, say a lot more about the mile matching campaign. Yeah, so as people fly there, going to be donating money back-up teo their cause okay, discover is going to be doing a two percent match program of donations and they’re also doing an employee activation campaign, which is great because i think when you’re thinking about corporate, you can give back, you know, to the causes that you’re partnering with, but it’s also great to be thinking about how can you activate your own employee base last year for the u n foundation? You know, beyond having our various campaigns girl up, shot at life, nothing but not doing their own fund-raising initiatives as well. Well, what was the last one? Nothing, but nothing but nets and shot at life. We had a really clever employee activation where we’re never allowed to wear jeans, and if we donated and show that we donated to any cause that we wanted to, we were allowed to wear jeans for the day. So for us, that was like a big deal, and one day it was just giving tuesday only about a week. I mean, you’re the week leading up or something. Now only one day maybe you give every single day leading up. You know, i’ll have to bring that strict there the u n foundation one day. Okay. Talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. 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Ivory tower, radio, dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dahna what other ideas? Some other ideas yuen women is going to be kind of bridging the gap between the international day of eliminating violence against women and international human rights day and since it’s, it falls right e-giving tuesday falls right in the center there going to be doing a huge online campaign around that i’m with a lot of creative steps, so definitely encourage people to look out for that. Um, i know a small charter school in washington, d c called creative minds international, they’re going to be working with a lot of other small organizations to put together and in person fund-raising event, which will be a really exciting way to kind of bring people in. And, you know, you talk a lot about with giving tuesday the whole offline aspect of, you know, really bringing people together around a specific day, combined with the online aspect of taking the social media to really make an impact kind of white, much wider than your community. Another great thing that we’re really excited about this year is that last year, at the end of giving tuesday, we had countries writing us and tweeting us, saying, how can we take this beyond the us. How can we how can we take this to our own country? So we’re going to see a lot of giving tuesday going global, which is super exciting? We really encourage, you know, organizations and countries at this point to take our logo and personalize it and make it their own. So we’re seeing giving tuesday australia, canada, singapore, mexico, england, it’s going to be really cool any other the asian countries we have a lot of listeners in korea, china, japan, any of those, you know, and nobody, nobody that we’ve had officially sign up per se doesn’t mean the conversation’s aren’t happening, and obviously we can’t manage the world and what we’re seeing actually another really cool thing that’s happening is tthe e u n u n d p is going to come on as a partner, um, and and that’s going to be a really great way to take this into some of the most remote communities in the world, so we’ll definitely see a lot of asia, but, you know, we can’t kind of personalize and cultural eyes the messaging for the world from a u s perspective, so i think it’s really important to bring in those cultural sensitivities and, you know, as as e-giving tuesday’s does start to move in asia, you know, people don’t give in the same way all over the world and people don’t, you know, and even just saying, give around the holidays? Well, in england, the holidays are when you take up and go on vacation. So, you know, it’s very important that each country takes the messaging and makes it their own, and and i’m really excited to see that that this is going to become a global time when the world can come together and really move the dial on giving rachel so it looked like you wanted to add something more about the international expansion. No, i was just thinking, i know a f p international, the association of fund-raising professionals is working with isn’t imagine canada in canada to take it across canada, and the thing that, you know, i’m sitting here nodding about is that that e-giving tuesday is a movement it’s, not something that’s bound by geographical borders, and so of course it should be everywhere, and i love the fact that it is up to each person. Organization or company that engages toe add their meaning to what giving tuesday means to them. So it really gives them a way to amplify our give voice to what they believe, what they’re passionate about, and that makes it i think, easier to translate it into other cultures. Sure, in the us, we think of it, you know, it’s predicated on these days following thanksgiving, us thanksgiving, but it’s a concept that’s so easy to grasp. Now i have heard some hyre maybe maybe criticism or just really questioning of e-giving tuesday, people not really seeing the the reason other than it’s just a day in the season, not not seeing the why, why it’s then versus some other time any what do you hear challenges of the concept? And and i guess they were also questioning what’s the impact what’s actually getting done. I’m stage, you’re sure? Well, you know, i think if you look at the commerce state, you know, you have sales around president’s day you have sales around labor day, so it’s something that happens perennially so why can’t give it? You know, people before e-giving tuesday would just give it the end of the year so now we have giving tuesday and hopefully, you know, maybe people think to give every tuesday or the think to give every day, but what it is is a call to action and it’s just a time to bring everyone together. And i mean, even i guess if you’re just thinking of the perspective from the united states, really, at the end of the day, we’ve got these cybermonday black friday, two days dedicated to shopping and that’s, fine, but, you know, the holidays are about giving and giving back and thinking about people who are not as fortunate as as all of us, and if we can create a marketing campaign and, ah, an online campaign around just giving in philanthropy, why not? I don’t think it’s a bad thing at all, i think it’s an all inclusive thing, and we’re there, you know, not there’s, no there’s, no payment to be a partner, anyone can be a partner. My job at the u n foundation and is part of the giving tuesday campaign is really to just be a megaphone for the world and so highly what other people are doing to do good in the world and give back and so i think, it’s a fantastic rachel, do you want to say something to the people who question e-giving tuesday? Well, i think it’s a valid question, i mean, here we are in a sector that’s very concerned based on donor interest in looking at the impact of a gift, and we want to show data that shows that we’re we’re moving things in the right direction. It’s it’s a hard thing to do, you know, on a grand scale when you’ve got all of these organizations do in people doing their individual things to know exactly how much has changed, but one of the things that blackbaud is doing as a partner and we we did this last year, we’re doing it again this year is that we host a lot of data, so we manage a lot of non-profit status, so we will look at how much has brought in on giving tuesday, how much is processed through our systems and fund-raising and we will look at that same day so many days after thanksgiving the previous year, and we’ll say, we can’t tell you that it was up by x percent or down or the same or whatever it is, and then then we’ll have to look at the end of the year and say, well, what did your end do? Because maybe it’s just people are giving earlier, you know? So it’s a it’s a data analysis question, but we are going to have some data that shows what did it actually as a proxy, what did it affect that day? Yeah, yeah, and i would like to add, actually, that according to blackbaud last year, online giving actually increased fifty three percent in one day and the previous from the previous day. Yeah, this year and and, you know, we’re managing and paying close attention to a lot of real time data because a lot of people, because it was such an online, heavy campaign, you know, people tweeting and instagramming the results, so we’re looking at actual real time data people saying, you know, by eleven o’clock oh, we’re now up to twenty thousand dollars and by two o’clock oh, we’re now up to forty thousand dollars, so you know, i have i have pages and pages of these tweets that i copied and pasted and collected a czar. Own just general, you know, real time reporting data. And, you know, it did move the needle for a lot of people for sure. Where is the site, rachel? Where waken is their eyes, their site where we can see the twenty, seven hundred partners so far that stasia mentioned it’s e-giving tuesday dot orc. Okay, okay. Excellent. And that’s, where somebody would go if they would like to become involved either at the charitable level. I mean, with non-profit level charity level as an individual about for ah, company. Same same thing e-giving tuesday, dot organs for individuals, companies. Non-profits whoever wants to get involved and, you know, the folks that giving tuesday are great. If you’re interested in getting involved in you, you need a little bit of more information, you know, just call them, talk to them and it’s about bringing more people into the circle. Go ahead. And in addition, you know on our website there’s there’s a lot of great information. It and including some great tool kits which have everything from sample press releases. If you want to pitch your own local media, tio all of the logo’s ideas just kind of the whole you know, q and i obviously so anyone who’s interested can download the tool kit, you know, you just have to sign up kind of right, you know, two or three sentences on what your plans are. I think that the people who also gained the most put in the most and you know, where there is a resource. So if you want to write block posts for us god, if you’re last year we were we were we were really lucky we had the cities of philadelphia and los angeles and chicago and new york actually proclaimed giving tuesday in their cities. So we’re encouraging people to reach out to your local cities and get a proclamation. We have tool kits for that, you know, there’s many ways that you could get involved. We also, you know, probate what rachel said before it’s a movement and what made it so successful last year was we put together a whole group of people caught our social media ambassadors, which are just individuals who really wanted to get more involved in spreading the word, and we have weekly and bi weekly calls to action. We have google plus hangouts we have. Our blogged, you know, write us if you want to if you wantto do a block post for us, fine, if you want to host a google plus, hang out on on giving or small business and giving our or csr whatever it is we’ll support that will amplify it. You know, whatever you want to put in will be there to make sure that your strategy is highlighted and that you can maximize your results for giving tuesday this year. Okay, assume on twitter the hashtag is giving today it is and i was just going to mention that e-giving tuesday hashtag isn’t just active on and around giving tuesday, it’s got people tweeting, you know, all the time i have a column in my tweetdeck e-giving tuesday and i watch it every day and people are sharing their stories about the pledges they’re making the success that they’re seeing and their excitement and it he you see these things from australia and other places and you can almost watch how it’s spreading by watching the twitter feed rachel, we have another five minutes or so. What more would you like to say that i haven’t asked you about? E-giving tuesday well, you know, personally giving tuesday is important to me because a lot of the things in the you know, e-giving world, they’re kind of parameters about how you have to engage and what size company you are or what size non-profit you are whether you have a lot of infrastructure, so i love that it’s something that’s really based on enthusiasm and passion, and that was really also the impetus behind the site that we’re launching business, doing good dot com that that a lot of businesses that resource is that are available to them to build giveback programs are really aimed for fortune five hundred companies, you know, the conferences, the resource is the studies and so as a mid sized business blackbaud very interested in helping other other organizations because seventy nine percent of the people in the us who work for business work for small to midsize business, and so we want to help those businesses in all those many communities understand that they can have a really intentional way tto handle something that can sometimes be a problem, you know, people coming to them and asking them for gifts and asking them for products and and how they can not only handle it, but then also make it something very exciting. Um, it’s something that’s important to their employees, and we’re just trying to take that model of employee engagement and excitement and passion for service that we have a blackbaud and taking it and sharing it with so many other people who are so interested in that as well and making it something doable. So i’m personally very excited about that launch and what better day to launch it on giving tuesday? So we’re looking forward to december third excellent anastacia anything you want to leave us with a couple minutes? Yeah, i also just want to let everybody know that the twitter handle is at giving twos so you can follow yeah, oh oh the handle the handle at giving tio tio yes, okay e-giving the hashtag is giving tuesday, you know, like us on facebook and we’re always open for creative ideas as well. So if you have any ideas on really interesting activations that we could do on giving tuesday or leading up to it, let us know and again, you know, we wantto make this all inclusive crowdsource. Successful campaign so, you know, if you want to host the google plus hang out, let us know if you wantto contribute to the block, let us know if you want your city to proclaim your you know, their city e-giving tuesday, then let us know we’re always open to share our own ideas and case studies, and we just want to make it a collective success, and that can only be done, you know, in tandem with our non-profit corporate partners and individuals who were passionate and so were really, really looking forward to this year. I’m so excited, it’s going global, you know, i work with the u n foundation, so for me to be able to see philanthropy kind of going into the hands of the world is very exciting thing, and i’m just i’m just proud to be part of this. This opening to the holiday season, rachel hutchisson is director of corporate citizenship and philanthropy for blackbaud and anastasia dellaccio is outreach and special initiatives off xero for the u n united nations foundation ladies, thank you very much. Thank you. Thanks very much for sharing. Giving tuesday with us listening to tony martignetti non-profit radio coverage of bb khan twenty thirteen outstanding i was very glad that we got that interview and that we could do it now. It’s a perfect time for you to be thinking about e-giving tuesday and looking at giving tuesday dot or ge we have a lot of listeners were joined sort of in the middle. I’ll be posting my takeaways on the facebook page and also you can always catch the podcast if you didn’t hear everything live that you want to do there’s information on listening to the podcast ah my blog’s at tony martignetti dot com tons of live listeners hesburgh heights, new jersey. Greenville, south carolina. Livonia, new york. Baltimore, maryland. Statesboro, georgia. Loya and san jose, california, new bern, north carolina and those are the on ly the us ones. I’ve got pages and pages of live listeners. The pages are only like four inches by five inches, so but they’re not the tiny little post it notes like one inch by one inch. I’ve got multiple pages of live listeners hang in there, we’ll do more live listener love we come back, it’s, tony’s take two and then has your facebook page reach plummeted. Amy sample ward is going to explain. What’s happened and what you can do hang in there. You didn’t think that tooting getting dink, dink, dink, dink, you’re listening to the talking alternative network duitz get in. Good. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hi, i’m lost in a role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. Schnoll lively conversation. Top trends and sound advice. That’s. Tony martignetti non-profit radio. And i’m janna agger’s, senior vice president, products and marketing from blackbaud. Time for tony’s take two this week, i blogged can plan giving prospects reply on your reply card as you do your u n mailings, i hope you will make sure that your planned e-giving reply cards are user friendly for your older planned e-giving prospects. We’re talking about folks in their seventies, eighties nineties. If you’re asking them to fill in information like their name, their email address, mailing address, there needs to be enough space for them to run right on the reply card because those older hands can have arthritis or have other pain or just be shaky for some reason. So you need me to make sure you have lots of vertical and horizontal space on your reply card so people can write in that space, and that means lots of space between the lines and make sure that the lines are long enough. If people can’t use your reply card because it’s too small, then what would you expect is gonna happen? They are probably not going to pick up the phone to call you there, probably going toe throw the reply card away and you will lose a touchpoint and you’ll never know where. That point may have lead there’s more about that on my blood at tony martignetti dot com that is tony’s take two for friday, eighteenth of october and the forty first show of the year. Always my pleasure to welcome amy sample ward she’s, the ceo of non-profit technology network, and ten she’s, our regular monthly social media contributor. Her most recent co authored book is social change, anytime everywhere about online multi-channel engagement, you’ll find her blogging amy, sample, ward, dot or ge, and on twitter she’s at amy r s ward every step a word. Welcome back. Thanks for having me back. It’s. Always a pleasure. Um, you know about your before we dive in about tony take to that is a huge pet people for me. Because i i am i have no arthritis, at least yet. Knock on wood in my hand. I think that i am able to write pretty small, but i can never fit my name or my email or anything on those cards. And sometimes i feel like okay, well, i actually give you money now or i can’t, you know, sign up on your letter or sign your petition because i can’t write my name in there. Yeah, just don’t give enough space and opportunity, okay? I thank you. Thank you very much. Let’s, talk a little about giving tuesday just just briefly, because that was our last segment. Yeah. What are you? What are you seeing around giving tuesday? You know, i think it’s i mean there’s a lot more excitement this year of many more organizations are going to be participating, which i think is great because if you have an opportunity to kind of jump on existing excitement or passion, or put your throw your name in on a large scale marketing effort than great, go for it. But a lot of questions are coming at least tacit and ten, similar to the questions that we see from organise a when they’re participating in a e-giving day that maybe their, you know, their state or their region has organized e-giving day where? What? What do we adapted? Judith do if a bunch of people that we don’t know find us through this effort or come, you know, out of the woodwork and don’t make for the mm how do we keep them engaged? What are we supposed to? Do with afterwards because for many organizations participating in giving tuesday, they’re not doing that in lieu of a year end kapin campaign. They’re just kind of launching their year in campaign at that point. Well, we know not burn those do people out, but i immediately then saying, awesome, you’ve donated now you’re part of our year in campaign and getting all these emails to keep giving when maybe you’re a brand new person. Um, so those are those are the questions, but for us, you know, the answers of the recommendations are similar, too, like we do when when states have e-giving they or just general best practice for fund-raising an engagement, and that is you have to be segmenting those people you need tio have ah away a system to save people came in. This is their very first time ever donating to us. Maybe they hadn’t even been really on your list, but, you know, they’re friends had promoted you or something like that kick those people into a separate email campaign, so they’re not necessarily a meeting bombarded with give five more times before the end of the year, but, you know, have a chance. To get to know you learn more about the work, figure out why it was that they donated the first time the men eat them towards, you know, another gift in the future versus automatically treating everyone on your list. It’s very good that that non-profits air thinking about what they’re follow-up is going to be what their engagement strategy is going to be for the people who might join them on giving tuesday. That’s very encouraging, yes, for sure, but i think it’s because they know that that’s the critical piece, right, whether it’s engagement with an advocacy tilt or engagement with fund-raising killed it’s be more or less easy to go out there and a big, splashy campaign and get a lot of, you know, time, engagements that peace that is most critical is that third where people really air like, okay, great. Now i’m now i’m going to follow this organization. It wasn’t just a one time my friend asked me to give it was this big bang, and i gave five dollars, like, i’m going to give five dollars every month now or whatever that is so realizing that it isn’t just great, how do we? Get that second and third and fourth engagement that has to come through a plan, and you have to have a strategy well ahead of time so that you can segment them out or know what kind of mess did you want to follow up with? We know that amy is breaking up a little bit, amy, you probably can’t hear, but i know she’s on skype this this month, andi it’s not i’m not on skype or you’re not my normal, you know, you are it’s a little it’s a little break up. Not that we can’t understand, you know, but like, ah, what are those things called syllables? A syllable drops out every every couple of words. It’s, it’s really? Just about that. So i will not move or gesture to wildly in case it is interfering with the phone line. Okay, actually, that last sentence was just perfect. So whatever you did, whatever operation you’re in, one leg on the ground and your left hand on your head on your right hand holding your nose don’t move. All right, okay. Facebook reach. I’m seeing a lot of non-profits concerned about facebook reach dropping let’s first. Define what? Reach let’s, find a couple terms. First, what’s reach. Okay, great. I was worried when you said let’s, plant a couple terms. You were going to start with facebook, so waken. Start with what’s. Reach easily on that is a ever changing, algorithm based metric. So facebook has all kinds of individual components that go into this massive algorithm to output this one magical, mystical number called reach and it’s. It’s it’s a moving target for many organizations and recently, as they did a bunch of components in that depends, you know how they’re going to allow your post tohave organization there’s all different kinds of things happening with their content with exgagement because ultimately people can’t engage with a post that never showed up at his feet or you know that they never got to see right, and we’re talking now about reach this is on your not your personal pages is your organization page that’s where pedrie, exactly. So not your own profile when you log in, but if you manage a page, you’ll see the real ok, you mentioned engagement and, you know, i’m quick to put you in jargon jail, but let’s define engagement, so engagement in this sense as faras the pieces that are getting influence reached those pieces that fall into that huge algorithm that facebook’s using to determine if they push your post out or not, you know who gets to see it are a couple pieces that i’m calling engagement because they like the bucket term of people liked it, or they commented, or they shared, you know, they interacted with that. Post and the more that that happens, the more that they assume people to see that post and the further they push it, so the more reach it gets, okay, that makes sense to me that makes sense. Now, the number of factors i saw something on the order of over one hundred thousand variables going into this reach algorithm, yeah, merry myth, who is a great social media blogger resource, if you don’t know mary-jo myth she did post that there’s, you know, over one hundred thousand components to that algorithm to determine in just what you know who is going to see it or how far their reach is going tio going to go, you know, facebook’s determining that i have no o stand evidence to say yes or no on that number, but in serious, i totally believe that because the pieces that are going into it things like when was the last time i interacted with that pidge and if it was a year ago there, you know, facebook is a men that i’m not interested in seeing the updates from that page who but there’s a lot of catch twenty two in the algorithm because maybe i haven’t seen the pages updates in the air because facebook didn’t show me the update in here that’s why i haven’t seen them on dh so some of those pieces, even though they sound like catch twenty two’s within the facebook system organisations have the opportunity to try and disrupt that that catch twenty two by, you know, if you have post that you you say you posted a photo on your facebook page to get people to answer and and vote on something who, you know, whatever your post, maybe and then you have it on your blawg. Or maybe you put it in your newsletter, don’t just point people back to your website, but say, you know, give them the choice to also click through facebook to vote on or, you know, comment or whatever that post may have been about so that way, even if those people in within facebook nitpick dated in a while, if they’ve through and now they’re on the page, you know, on facebook, great now facebook system is saying, you know, all these people checked out the page today looked at this post, we’re going to put them back at the top of the list of people who are interested in the page, you’re kind of, you know, trying to stop that. That inward inside facebook circle. That’s not catching those people. And we’re going to take a break a little early to give you a chance to call back. So we’re going to go to break and with a little live listener love to give you enough time. Tio, make sure that you, you get re engaged with us by phone, so well, we’re gonna continue this conversation with amy. Sample ward on the facebook, reach plummeting and stay with us. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. 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Always sending live listener love any sample ward is back. Hopefully we i think we have a little bit of connection this time and we’re going to continue our conversation on the facebook facebook page issue amy is is in ten seeing a difference in its page reach? Definitely. So i think this could be the first time in history in which cell phone has a better connection than death phones. However, it is better now. Okay, good. I’m glad it’s better on di will continue to not move out. Of this position. So julia and i do is one of the intense dafs we pulled up from different charts and graphs to try and compare about a month ago versus last month, where a lot of people have reported seen the difference kind of kick into their pages, and and ten similarly has seen a really big change and what’s interesting and both best cantor talking about her, you know, best cantor page versus personal profile as well as jeremy piven’s talking about the foundation centers pages, all reports a similar result that intent has seen, which is overall the average. You know, if you’re just looking at everything taken into one big bucket, the average reach for the engagement so things in your brain begins, i thought the same, but when you look at it more post by post here, granular levels it’s one thing that huge, and then the rest is well below normal instead of having a little bit more middle of the way, and then everyone about something that doesn’t fit there’s something that maybe does a little bit worse. But now that the average is staying the same because one code out of many just get ready. Better than ever on then, all the rest, really low that’s, not that’s, not good, right? Because, you know, for many organizations, you may just be looking at the average and think, you know, we’re not impacted by these changes. But really, you’re just having one post that a lot of people saw the rest of really low and you’re missing out on, you know, bringing those other posts up, figuring out what was working about that one that did really well. So for us, what we’ve seen with pacific coast that have done you’re far better, like just to rattle off some members. You know, there was a couple pose, like one each day where that reach was three hundred and eighty, three hundred sixteen, five hundred and fifty. And then the next day, over two thousand years ago, out of nowhere. And so what is what’s unique about that one that had over two thousand? So the other ones all included either an image or a link, and again that’s, because even if you include a link it’s gonna pull in a one image from that, you know, web page from the source of the length, which traditionally, everyone, you know, that old baseball glove, those images make sure you have a picture or a link or something, but the one that had over two thousand, which just just a text post it just said my organization’s most important measure of success is blink, you know, prompt for people toe fill in the blank and, you know, have some conversation in the comments and that one did so much better again. Then you start looking through the previous week. Everything. Has a picture or a link, you know, anywhere between three hundred, one hundred as far as the reach and then oh, one that’s just attacks and it again nearly two thousand you and i probably read the same post by mary smith. And by the way, that’s m a r i smith, if you want, if you want to follow her, looking her her valuable information on facebook on her facebook page, i think you and i read the same the same article, she suggests that one of these among these new variables is what people are interacting with. Maur what type of post people are interacting more with whether it’s a kn image photo post or a strictly text based post yeah, and so part of that issue within, you know, within this algorithm and facebook trying to determine which post to show you justin it’s looking at time like when was the last time you engaged with this page or visited this page book is also looking at when you did engage what kind of post was it and catch twenty two with that? Is that maybe you, you know, filled in the blank on that status? Update that we posted and now the catch twenty two is it things that’s all you want, so you’re kind of locked in to seeing those times of posts a while? Maybe you like the phone? Oh, that we posted will grace now you’re just going to be shown photos so we get that opportunity to keep mixing it up. But again, if people have been kind of locked in within facebook, you don’t have to point them to it from a different source that they, you know, they can click in and get back to the page. All right? Do we have some advice? What? What? What? What can we do? Well, i think there’s a couple options, you know, they’re the content strategy that i always go back to, and that is you’re probably not posting thing done facebook and twitter and you’re blogged and everywhere else that are one hundred percent difference, you’re probably taking the same topic or the same story and just, you know, oh, let’s, take the photo from this story and post that on facebook, you know, let’s, take the beautiful quote from this person that we’ve served and post post that on twitter, you’re taking the piece of it that makes sense for those channels, but ultimately the core story or article or whatever it’s the same. So wherever that full pieces posted weather, if you’re here blogger e website er a campaign site, make sure you have the links to keeping raging with that content. Share it on facebook go find men twitter, whatever that way again, kind of looping people back in to those channels from from somewhere else instead of hoping that they just come across that photo in their news feed, if you know, maybe they haven’t engaged with the photo recently, so now they’re not you’re not getting triggered within facebook, okay? And that really does go to what you and i have talked about a lot. Your advice around multi-channel engagement? Yeah, okay, so really you’re emphasizing what? What is really very good practice routinely? Yes, and the other piece of that is, you know, don’t don’t just click into your facebook inside, see those really big pretty overviews where you think, oh, yeah, you know, our average reaches still on track, make sure that it’s part of your tracking and metrics review process you’re going into that granular post by post vue, so that you can start to say, oh, gosh, you know, we saw really great response on this and really low response on this let’s try and target that, you know, and make sure that we’re doing what’s working, or figuring out better ways to point people to those other posts that are probably important. But they didn’t get the reach. Yes, okay. Mary smith recommends having people choose some some preferences from your page about what they will see. What’s your what’s, your sense of that? You know what i’m referring to? Yeah, and i think, you know, i understand it, i get it in there with you, but i have i just have this personal feeling that when you pose, you know, hey, everybody thinks book has changed their the way they do things you need to now go to our page and click on this and do this shameless, you know? Hey, google has introduced these kapin gmail, you know, please make sure that we’re not listed as whatever tab and trying tio get people, you know, to change their setting so that yours is in the forefront. I feel like inevitably there will be some people that follow the directions because they like that you spelled out for them, but many people won’t do it. And it’s facebook, what have we learned five days from now? They’re going to change it again anyway, so i know that it is certainly barrentine we’ll get those updates, but i don’t know that it’s worth your effort to try and engage and rally people around, changing their settings if it’s something that’s just going to change anyway instead, it’s better to just feel versus trying to change the system from the outside or change it from the inside like politics. Just looking at what’s working, do more what’s working and try and encourage people, you know, in a multi-channel way to engage with that content instead of feeling like, well, are answers to have, you know, people subscribe to get all of our update, because if you’re sharing up there, not interested with it doesn’t matter that they’re getting them anyway, you know, so making sure that you’re going from a content first place instead of oh, gosh, these are the new setting, you know, and trying to tell people to go change them. I just don’t know that you’re going to see the return on that kind of outreach the way you will by focusing on good contest. Okay, excellent that’s, very consistent with what you’ve been saying month after month wait, i want to ask you for your sixty second style. Stop what’s your what’s. Your recommendation so this’s a recommendation i realized now may or may not be a mentor to you, but i enjoy taking jewelry when i travel. I know it was a lot of myself shopping travel because that’s gonna be what happens to me. But my trick is that i figure out that jewelry i want to take and i attach it to my socks because i know my socks will not get lost the way you know, a tiny hearing will, and they are in my, like, small protected part of my suitcase. And i know where everything is and make it sound very strange, but i’ve never lost a nearing never lost in that, uh, attach them to your sock. Thank you very much. Excellent. Amy sample ward, herb log is amy sample board dot or ge? And on twitter she’s at amy rs ward. Thank you very much, amy. Thanks for your advice. Yeah, thanks for having me. Pleasure. As always. Next week, it’s going to be dr seuss stories. We’re going to hit storytelling again. And then also fraud, protection, check, fraud and other types of fraud. How vulnerable are you? I’m welcoming rally bound as a sponsor. Their software is for runs, walks and rides. They’re giving tuesday partner which is very timely for the show today, and they’re offering e-giving tuesday campaign for free. I have met the ceo of rally bound, we broke bread together, he’s, a very good guy, i believe in him and this software. It’s, it’s, very smart, very smart company. Check them out at rally bound dot com slash e-giving tuesday, and welcome. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer. Shows social media is by deborah askanase of community organizer two point oh, on the remote producer of tony martignetti non-profit radio is john federico. Of the new rules are music is by scott stein. Help you be with me next friday, one p m eastern at talking alternative dot com. E-giving didn’t think that shooting the good ending. You’re listening to the talking alternative network. Get in. Cubine are you a female entrepreneur ready to break through? Join us at sexy body, sassy soul, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn timpson juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Sold every thursday ad. Men in new york times on talking alternative dot coms. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking.

143: Twitter Tactics and ASW FAQs – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Melanie Mathos and Chad Norman, co-authors of “101 Social Media Tactics for Nonprofits”

Amy Sample Ward, co-author of “Social Change Anytime Everywhere,” membership director for Nonprofit Technology Network and our monthly social media contributor.

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host it’s friday, may twenty fourth oh, i hope you’re with me last week, i’d suffer pilo nephritis. If i heard that you had missed a conversation with gary vaynerchuk, we found out from this new york times best selling author sought after speakers, social media consultant and wine expert. What insights his book the thank you economy holds for leaders of small and midsize non-profits one takeaway from last week treat your employees better than your donors and maria’s mixed bag maria simple, the prospect finder and our regular prospect research contributor had a few things for us ah conference reminder a tweak to google alerts and the report millennials and money from merrill lynch this week twitter tactics melanie mathos and chad norman are with me. They co authored one hundred one social media tactics for non-profits melanie mathis and chad norman and i will talk twitter and a s w f accuse amy sample ward, our social media contributor, membership director for non-profit technology network and ten and co author of social change, anytime, everywhere had five speaking gigs this week in washington, d, c and burlington, vermont, and here in new york city and she’s going to share the questions that she was asked throughout the east coast. My pleasure now, to welcome melanie mathis. First, she is senior public relations manager at blackbaud, spreading the word about their products, services, employees, customers and research. Before joining blackbaud, she worked as a development consultant and in the publishing industry on twitter, she’s at m e l emma tho, mel method and chad norman he’s, director of marketing at spark, a technology services company. In two thousand seven, he founded go green charleston, a technology focused non-profit helping charleston, south carolina area residents engage around the local sustainability community. He is at chad’s norman on twitter melanie chadwell comm thanks, honey. A credit to you. Yeah, tony. Thanks. Thanks for having to stay pumped to be here. That’s a pleasure. Thanks, chad. All right. Pleasure to have both of you. Um, your book is very tactical one hundred one social media tactics. But we need to start mohr strategically. Is that is that? Is that right, melanie? Yes. Way often refer to the book is a book about tactics has a sneaky strategy undertone, and we’ll skip well, we’ll get a quick little give away the one hundred first tactic. Is that a strategy? If you’ve made it that far and you haven’t thought through a strategy shouldn’t be implementing any tactics because you generally wouldn’t have a direction that you’re playing. George, right? And we’ve emphasized that on this show many times not just to jump into social media, but what are your goals? Why are you thinking about? Ah facebook page or twitter? Presidents are linked in group or a hashtag on twitter, which we’ll talk about s o you have some you have some advice in the book about strategy post chad, you wantto just brief us quickly on what post is about? Yeah, absolutely. The post method was actually created by gesture enough and charlene lee from their book ground swell and it’s just a really simple, easy way to break through like the scariness of actually creating a strategy, right? I think a lot of people hear that word and get a little freaked out and which is precisely why it’s in the book, right? Because then people just go straight to tactics. Like, well, i don’t really want to write down a strategy i’m just going to actually go through and, you know, implement some things quickly so the post melkis simple it’s just actually think about the people that you’re trying to reach that theo in post our p e and the o is objective like, what do you trying to achieve? Try to put some smart goals in there from numbers and things? Your strategy is the s and that’s sort of how things are going to look on the other side, where the outcomes you’re looking for and then finally, the technology or the tactics in our case, how are you going to implement or what do you gonna implement actually reach get those three things first, three things in order. We’ve talked a lot on this show with amy sample ward, who is going to be with me later about strategy and, in fact, the two full shows on march fifteenth and april nineteenth, we talked about her book that she co authored social change anytime, everywhere so we’ve had voted two full hours in the very recent past to that strategic thinking around online engagement, so now i thought this was a very good balance. Let’s do some tactical and i want to focus on twitter. That’s ah, you two are amenable to that? Absolutely no. Okay, it’s, a favorite goat can’t really it’s your favorite. Okay, okay, um, i’m glad you’re amenable. Otherwise we wouldn’t have too much talk about if you had said no, i’d rather not know. Then we’d be pretty much out of luck. So let’s start with something really pretty basic creating a twitter background. Um, melanie, why is this important for ah your strategy and how it fits into your general branding rather than just having some a default twitter background? Sure so read by non-profits surely take advantage of all of the different platforms and all the different space allotted to them personalized and bring your brand through to their communities, so that could be a twitter background. Google plus cover facebook cover whatever it may be, you’re given this st an avatar of background to tell your story and so it’s very important, i think, because not the visitors here perspective social accounts, that’s the first thing you’re going to see, they’re going to see how your organization is. Representing itself, and you should really be able to tell very quickly, but a nonstop is trying to convey it. So that’s, why it’s very important to put a lot of thought into the detail around all of your social branding, and you have a very good example in the book, the high veld horse care unit, can you maybe you, khun melanie, give a couple of tips either either using that as an example or just, you know, some general tips that you saw that that they did sure have a commission that is it’s pretty upsetting it’s all about ending cruelty to animals so they could have gone that route? But what they’ve chosen to do is to really provide a really uplifting photo it’s gonna fire people help them towards their mission of happy horses. So i think it’s hcc you is their twitter handle. I will get back to if it’s not, but what i like about it is they have ah, clear call to action. They have other ways that you can get in touch with the organization right there. They’re using this space wisely. They have one strong image, they’re on brand they’re using. The right colors, they’re using their logo and just overall it really reflects their overall lead presidents as well. And chad, how would we get started with creating a twitter background? We can’t go through, you know, we can’t go through all these tactical tips step by step, although the book is very good step one, two, three, four, five and but but how would we get started with creating our own twitter background? Right? I think you take a start, it like looking at what you want to have that back on, right? Like taking your brand and sort of interpret it, you know, interpreting that through the lens of twitter like, what does that mean on twitter? How could my background graphic look? Maybe look at some examples get some ideas of things you like then actually executing a strategy and what you want have on it’s pretty simple, you just demographics editor, whether that’s, photoshopped or one of the free ones that you can download or a graphic designer like he would have to happen on fast, right and pretty much you’re just kind of creating something from scratch, right? A good size to use is sixteen. Hundred by twelve hundred pixels that’s going to cover most most twitter backgrounds most computer sizes or they go really big if you’d like andi, i tend to recommend for people to actually do a full image rather than use the tiled approach, which we can create one small image in the tile it you’ve been a full, big, large image give you really good control over where the elements are going to sit in the background. So i think the idea that not over think it, you can find some good examples that you like and, you know, really put a lot of that good stuff in the upper left and then really make sure the rest of the page really looks great on twitter, right? Because you’ve got the chance to not only is your twitter background, but then customize the link color and some of the elements on your twitter profile page and, you know, again don’t spend too much time and because most people going to ingest twitter from a twitter client or something like that. But again, like melanie said, this is a great first impression opportunity, as a lot of times people are seeking. A proper for the first time on social and so make sure your twitter profile page looks off when they land there. You mentioned the upper left, you said important stuff in the upper left. What what’s that about? Yeah, so the upper left is a really visible part of the twitter profile page, right? You know you’re going to get a little bit if you look at the way the twitter page renders there’s a little space up there like a few hundred pixels, we can squeeze some stuff in there and then kind of moving down the left hand side, so we’ll be seeing a lot of people doing is putting a really nice brand image up there, whether it’s a photo are their logo or something like that. And then i have some information that the left side where you can actually put information about your website, maybe a leak they called action. You could maybe even includes some people that are going to be posting on your twitter account there so it’s just a good opportunity to throw some content up because we know people are people’s eyes on the web, go to the upper left. And there is a little bit of space there on the twitter profile. Okay, we know that that’s, where people look first when they go to a new page bilich upper left. Okay, do we know where they go? Second, probably just reading a book down, going, going to the right down from there, right, straight across, diagonally to the right. Okay, we’re gonna take a break for a couple minutes. Go away. Of course. Melanie mathos and chad norman, stay with me. We’re going to keep talking about twitter tactics, and i hope you stay with us, too. Talking alternative radio twenty four hours a day. Are you confused about which died it’s, right for you? Are you tired of being tired? How about improving your energy strength and appearance? Hi, i’m ricky keck, holistic nutrition and wellness consultant. If you have answered yes to any of my questions, contact me now at n y integrated health dot com, or it’s, six for six to eight, five, eight five eight eight initiate change and transform your life. Are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership, customer service sales, or maybe better writing, are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes, or get your human resource is in touch with us. The website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications. That’s. The answer. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to big non-profit ideas for the other ninety five percent. I’ve got lots of live listener love going out to singapore. I don’t think we’ve had singapore represented before and in china, chung ching and beijing and also taiwan. So to everybody in singapore, china and taiwan knee how los angeles, california. Mira loma california in fort worth, texas welcome live listen to love to all of you and lots of other live listeners as well. Um, let’s talk some more about sort of getting started on twitter. Melanie and chad one of your recommendations is to add a twitter follow button. Melanie, how is this? How is this helpful or what is it sure so a lot of the tactics in our first chapter, which set up chapter, just focused on things that you, khun due to optimize all your channels and to really make it easy for you your community to engage with you. So twitter has provided these lovely buttons about four different kinds that you can actually put on your site or on your bog, and they have different focus areas so you can have a button that allows people to easily share a link like i’m sure people are super familiar with justin blogging platforms, but you can also use this for other valuable pieces of content, so think resource is not brochures. I doubt anyone’s going to get so inspired they wanted to share your brochure on twitter, but something that is going to be x stating maybe research or cool article in-kind follow button is probably the most used button behind that and it’s just a button that you can place on your contact page in a foot or sidebar on your site. Donation confirmation form is a good place that allows people just click right on your website and instantly follow you without having to go to twitter and do it there on the hash tag is another one that’s really good that you khun you can pre populate which hash tag? The tweet will mention so it’s, good for a campaign if you’re asking people to add their voices, conversation, et cetera and then the mention wantedto awesome one for asking questions and getting support. So perhaps you have online fund-raising support person who you could add their handle right there, so it’s easy for people to contact them. On their preferred channel, if it’s twitter so there are all kinds of ways to really incorporate into your sight into your different channels, and i want listeners to know that we’re live tweeting because the shows social media manager regina walton is in the studio so you can follow the hashtag non-profit radio. Also, we found the the twitter id melanie for high veld horse care unit it’s at h h c u regina found that gina found that no problem, of course you know we’re covering you, i put you on the spot, regina found it and she live tweeted it. But beyond that we’re live tweeting this shows you can follow the hashtag non-profit radio. Okay, melanie there’s so there’s a lot there. Where would you recommend putting the the content ad button with tzekel right by the title of something? Or where does that go on a block post or something else that you want people to share? I’m going to throw this went over the chad because he’s more of the technical implementation. He probably has a better insight on this. Yeah, so i mean a lot of time. This is that is in response. To the people that have, you know what, i’m supposed to put a twitter icon like on their on their pages, like you can click that and go to twitter dot com and follow from there, but the idea of having us followed button instead, it is a little more powerful and you can put it kind of anywhere but needs to make sense, right? You don’t want to put this in sort of your social sharing area where you want people to tweet a blogger post or like it on facebook, or share it on pensions or something this would go sort of in some other places, like alongside a twitter box like a weird showing your feed right? You can put the follow-up button right there and say, hey, i just want to follow, you know, follow from here, you can put it in blog’s sidebars you could put at the top of bottom of block post greatly labbate you’re about us, page, write a page where you’re listening out a lot of other ways to get in contact with you. A donation confirmation page is another great place where you can actually have it like hey, thanks. For making that donation here keep up to date with the followers on twitter and having just do it right there, your press room or even on a custom kapin facebook so kind of any other places where you’re trying to, you know, get people teo, you know, communicate with you more and follow you and give you give your contact information you mentioned the twitter feed how do we how do we put that chad in in our on our blogger on our site, right? So it’s it’s, another widget from twitter you can actually go to twitter dot com and their resource section, as well as a place where you get the followed button and you can actually get a nice live twitter feed. You’ve seen these on lots of different sites. It’s another tactic in the book and you can actually bring your live twitter feed onto your website, right, which is great for two reasons one and explosions all the great things they’re doing on twitter and helps get get that message out farther, but it also brings in dynamic, real time content to your site to make it more of a lively place we see. A lot organizations doing this even on their home page, where they pull in like their latest tweet, i think you may decide it does that so it’s just again, another way to bring twitter outside of twitter itself and put it on your website. Can you modify that chad so that’s not only your twitter feed, but it’s it’s the occurrence of any time that somebody uses your twitter id? Absolutely yeah, you can do it search results, you can do a hashtag, you can do just the profile so it’s very customizable both from my content perspective and from a design effective you can actually use the css and use some of the attributes actually make it match the html of your website, so it doesn’t look like like a placid on there, so you have very customizable bullet from a content and design perspective. How technically savvy do you have to do tow b to do some of these things? Almost almost not none at all, right? Both, though all the wages are customizable on twitter with a really great with the wig, what you see is what you get type interface we just kind of get select colors if you’re non-technical person, they don’t have access to the website your website. You may need someone what basically twitter dot com spits out a piece of code and you could take that piece of code and put it on your website. So if you can’t do that yourself, you just need to send it to the person that can and do a little we should just take a couple minutes so so really rates again dynamic conta countryside as well. So you mentioned if you’re not a technical person, so a lot of small non-profits i think run into this problem where they just don’t have a lead person on staff to be able to do updates all the time. So what does that really pulls a dynamic content? So when people go to your site it’s not gonna look like it hasn’t been updated in a month? Yeah, it doesn’t look like a site from two thousand three. Exactly. Okay, okay. Um let’s see? Oh, chad. So you mentioned your doing this? What you see is what you get so you’re basically designing it and then the twitter site this is this is all through twitter. Dot com will give you the code based on the way you designed it. Absolutely. Yeah. You just you selected another color you want the links to be and how you want the outline, the look and what the font should be. And you say, you know, i think it’s generate code or i forget the button is but and it actually just spit out some code that you can copy and paste on and that it’s a little nice little in bed code. And where do we find the resource is paige? Is that is that the the navigation barman twitter we goto our twitter page. Wait schnoll looked at out, milady. Did you have that on the top of hands? I think it’s, just twitter dot com flash about flash resource is possibly, um but again, i didn’t have that handup okay. That’s ok, i put you on the spot. So it’s twitter dot com slash about slash resource is ok. Ok. We like to like to share the detail here on tony money enough. So i like it. Get people, you know, get people started a swell as engaged. Okay, well, since we’re talking about all this stuff that could be on our site um, i’m going to turn to you still, chad, how do we make sure that our site is not getting too crowded now? We’re talking about these buttons and the background should have certain detail. How do we make sure we’re not getting too overwhelming? Yeah, absolutely. You want to avoid sort of the nascar factor, right where she’s got, you know, just tons of things kind of all clapped when one page again, you have to be strategic about it. You don’t want to just throw these things all over the place. You want to kind of think about when you’re designing any web page, what you want, the primary and secondary action for someone to be on that page, right? And so i think when you’re looking at, for instance, a twitter follow button that’s not going to probably fall into any of those two categories unless it’s a page about your social presidents are a page about reaching out to your connecting with you more so i think, you know, you really got to look at it from that perspective, right? When you’re adding anything to a page, is this? Is this contributing to the one thing i want them to do on this page, right? So again, get putting twitter but putting on extra stuff on there just going to detract from that so again be strategic about it. Okay, very important. Yes, we want this is all these tactics are part of a bigger strategy, which absolutely said, but merits saying again okay for you, melanie there’s a there’s, a recommendation in the book that you can personalize twitter and share, whose share with with visitors who’s doing the tweeting. Why? Why is that a good idea? Well, because twitter and facebook, it’ll get more crowded by brands, i think it’s even more important, to really personalize it and humanize organization people give the people and fund-raising right, and people communicate with people over a brand all day long, so if you’re doing it right, communicating on social should really feel very personal there much of a one on one conversation, and it often is if if you are doing it right, you are going to be you having those one on one interactions of advertise with your constituents so it’s nice to be able to present who’s. Behind this mystical organization accountants, you know who are the people that are actually behind it? They’re not robots, they have names, they probably have their own twitter handles and even better if you can add a photo to really human eyes who this person is that you’re communicating with its really going to increase engagement in the long run, you used the example of the humane society doing this very well, right? They have one thing they had several people treating on their account, that’s another really good thing to bring up is, you know, you’re going to try to get that consistency and voice, but everyone’s in a community a little differently, so just hurry up acknowledging that content organizations choose to even put initials on you, the author of the treated if it’s a team tweeting, uh, right now, i think they just have one person who’s kind of the face of their twitter account that if you go to their handle it’s very clear who it is and it’s a friendly face pompel durney can relate teo and have met hundred persons is very much the same when she portrays herself on social, so i think it’s really, really adds to the credibility of the brand and the mission. How do you manage this at at blackboard? Melanie so the blackbaud we have cheryl black who’s heading up our social now, so if you go to this site, you’ll see her face and her twitter handle right there, so people know exactly who they’re talking about, so you’re not hypocritical. You actually are following your own advice. Yes, actually, dad and i built the social program together a blackbaud and at one point, both of our mugs were up there because way were the voice of blackbaud but now we we’ve kind of handed over that torch, so people know that cheryl is the person that they’re communicating with. I have lots of hypocrites who our guests on twenty martignetti cafferata art, in fact, i tried to recruit them that way, you know? I like people who just have advice for others, so you’re an exception to that on admirable exception, both of you. All right, chad, where we’re going to share this? This personalization, these photos names. Where do we do this? On our site? Yeah. Again. You can sew the couple ways, i think. Melanie talked about having to be part of your twitter background graphic you can have it be a part of your on twitter, your description of the site you know where you talk about hey, this is who our brand is and by the way, the tweets or by so and so on and again, i think money may have mentioned some people do it on a twitter level. You’ve got five people actually tweeting you can do it like i think it’s a little, a little carrot and then some initials, so people at it that way you can also put on your website again when you’re when you’re talking, a lot of a lot of accusations do this in different ways, put out who their public faces are, who is talking, they could be on the contact that page, it could be in the press room again, just another opportunity to get that faith associate with the brand. I think it also goes both ways. We talk about being engaged to the to your supporters, into your audience, but also, i think, engaging the other way where it makes the person who’s doing the tweeting and doing the actual social activity feel a little more empowered within their own company, right? And helps them develop their own brand, which makes them do their job better, right? They become more invested. And so i think it kind of works both ways it’s really powerful tactic to get people were just really involved in really engaged in twitter on both sides. I’m talking with melanie mathos and chad norman. They are co authors of one hundred one social media tactics for non-profits the book goes much broader than twitter, we’re just focusing on twitter because on this show we haven’t talked about that specifically for quite some time. But the show there’s the book is much broader tactics in ah, all the social media sites um, we can we can make this even more personal chat with some actual, like meetings and getting to know people locally. You have some ideas around that? Absolutely so i mean, twitter is one of the best ways you can use it is to actually reach out and to attract new people right now, it’s a great public facing tool that people really looked too now as an extension of your your media arm. And an organization so there’s, definitely some great waste interact locally, so we talk about a couple of them in the book. One of the coolest things a lot of people don’t know about is a site called tweet aholic and there’s lots of ways to like look att who’s tweeting locally and who’s actually, you know, because the hashtag because of geo location but tweet aholic, take it one step further and allows you to, like you could dig in and see who are the top tweeters by city name, right? So you can look up a city like new york city or charleston, south carolina and actually see a list ranked by who tweets the most, who is the most followers? So this enables you to actually go out and say, like, hey, i want to find out who the fifty, noisiest people in charleston, people that i may not want to engage with. But, you know, people that if i could get them entrenched into my brand and the my message, they may re tweet us because they have a big influence over people. So it’s a great way to when you’re starting out sort of target. A local group of people that may eventually become your advocates and help you spread your message locally on another way to get involved in almost every city now has a hashtag right so new york city’s on this i’m guessing it’s probably n y c charleston’s see hs a lot of time it say your airport code or just, you know, whatever your tower goes by outlay is definitely ella for los angeles, so you can follow these hashtag you could put him in a search feed as many ways to contract it, but again, that helps you monitor the general chatter of a city, right? So you can kind of see who’s talking about what and you can use the hashtag actually put on your own tweets to get into that stream of people that may not already be following you. We have just about a minute and a half or so left. Melanie and i wanted to spend some time, make sure we talk about measuring your outcomes on twitter. You have some ways of doing that to see how effective you’re being. Yes, definitely, and part of developing your strategy is really, you know, defining what? Those measurable objectives are because everyone asks, how do i know what to measure? Well, if you know what you’re trying to achieve, you know what you want to measure, so there are a ton of ways to do this. Facebook has amazing tool built in with facebook in site where you can really get down to even very specific demographics gender location, something with you two really looking within your own website, really seeing where people are coming from through social referrals is very informative because some social networks pop up that you may not be on your radar atop channel for you and and specific to twitter you, khun, you can monitor your own name on twitter. You can you can even calculate your influence. You have ah, have a site where you can calculate influence what’s that so cloud has been around for some time, and now you’re seeing it surface in a lot of different tools who we now have krauz scores, which are influence scores, dealt right into profiles so that’s another way to really i d who your influence there’s are and how influential you are. Uh, if it’s if it’s trending up it says a lot if it’s turning down, if you want to see, you know what you’re doing differently, that kind of lessening your impact and your message, amplification and that’s, that cloud is k l o ut right, kale o ut, dot com, yes, okay, melanie and chad, we have to leave it there. Thank you so much for being part of the show. Great, thanks for having me, it’s. Been a it’s, been a real pleasure. Thank you both. Right now, we take a break when we come back. Tony’s, take two and then amy sample wards. F ake, use. Stay with me, e-giving thinking, tooting, getting dink, dink, dink, dink. You’re listening to the talking alternative network duitz nothing to get. Thank you, cubine. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hi, i’m lost him a role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re gonna invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. Oppcoll dahna i’m leslie goldman with the us fund for unicef, and i’m casey rodder with us fun for unicef, you’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. Welcome back, maura live listener love joining us from asia, new delhi, india, and joining us from new zealand christ church also italy. But we don’t know your city in italy, you’re you’re masking yourself or we just we just can’t see you. But welcome italy born jar no um, norcross, georgia, new bern, north carolina, jersey city, new jersey, jersey city i used to visit new jersey city over on ah, what street was that? Where my grandmother lived? My father was born, mcadoo have mcadoo have in jersey city that’s? Probably not the part of jersey city you’re in, but but jersey city, new bern, north carolina and norcross, georgia live listener love to you time for tony’s, take two on my block this week, i feel bad for the irs determinations unit that’s, the irs office that is accused of unfairly scrutinizing and delaying applications for tax exempt status from mostly not exclusively but mostly conservative political organizations like the tea party and but i have been seeing that office struggle for years because i’ve seen applications for tax exemption routinely take close to a year, and i personally know groups that have waited more than a year even there was an automation project, the form that you fill out to get your tax exemption from the irs is formed ten, twenty three, and there was supposed to be an automation project where you could fill that form out online. Then they delayed the launch of that, and then i stopped hearing about it. So i always thought that that was bad news, you know, not a priority among the irs development staff toe automate that on and then in two thousand eleven, there were two hundred seventy five thousand charities that lost their tax exempt status, and tens of thousands of those reapplied they didn’t want to lose their tax exempt status. They were still active organizations, they re applied and to that same unit, so tens of thousands of new applications probably came in within months, i’d say of when that that iris loss of exempt status list was issued. So, you know, i just think that i’ve been seeing this determinations unit struggling for years many years as i’ve been around non-profits and i think it just came to a head and people were trying to be more efficient and flag something’s and categorize. Something’s and that turned out not to be such a good idea, but i don’t think it was politically motivated. I think it’s ah, staff people trying to just be more efficient, there’s more about that on my blogged at tony martignetti dot com, including some links that i have, and also including links that some commenters have had gotten some very good comments with with links to that post called i feel bad for the irs determinations unit and that’s tony’s take two for friday, the twenty fourth of may twenty first show of the year and also want to wish you happy. Memorial day long weekend coming happy memorial day and thinking about our our veterans who gave the ultimate sacrifice that’s what memorial days about? So we want to keep that in mind. Amy sample ward is with me now, and we know that she’s, our regular social media contributor, we know that she’s, the membership director at non-profit technology network, and we know that her most recent co authored book is social change. Anytime everywhere you may not recall that herb log is at amy sample war dot org’s but you probably do recall that on twitter she’s at amy, r s ward. Welcome back in the simple word. Thank you. I feel like maybe you’re experiencing ground hog day, and so for you you’re just like, oh, i have said all of this so many times you may recall it may recall it alright, but maybe some people don’t recall it. We could maybe, just maybe, the rest of us aren’t experiencing ground hog day. All right, welcome. I don’t know why. Why my welcoming you? Because if we if i don’t allow you to speak, then i’m at a loss for what to do for the next twenty minutes. I guess we’re gonna have to go ahead anyway. All right. You’ve been travelling. I saw you checked in laguardia airport like seven o’clock this morning. Yeah, that’s when i landed with seven a. M from where? From burlington. Okay, early flight from burlington. Yes, but i’m since four. Thirty. All right. All right. So you’ve been on the eastern seaboard this week? Yes. I have been taking a tour of the thunderstorm region and experiencing a lot of high humidity and sudden downpours. Okay. Yeah, well, welcome home. Thank you. You’ve been talking, i guess, about your book. Yeah, about the book. And and, you know, some of the events have been q and a’s. Some of them. I was joined by alison cape in and we did it together, and others were more like hands on workshops really focused on getting organizations kind of from the from the very beginning stages of maybe having a facebook page, but they don’t know who set. It up, or why? Or maybe not even really engaging much online and and just having an email newsletter, and that was it, and helping them figure out how to how to have some strategy and resource is in place so that they could go start engaging. Alison kapin of course, your co author of the book, how long do these workshops go? I mean, how long’s it take to get people to be more more savvy and strategic about what they’ve already jumped into and are not doing very well. It does not matter how much time the event is, people will say it was not enough time, you know? So i’ve done workshops that air just a knauer long i’ve done workshops that ahron entire eight hour day, and you get to the end of eight hours and i can barely speak out loud and certainly don’t want to hear my voice any longer, and yet people are like, so can you come back tomorrow and we’ll keep working on this, you know, because i think there is that feeling that when when someone who’s gone gone down the path before comes back to the beginning of the trail, you know, and is willing to go with you, will you don’t want them to just go the like the first mile of the hike you like, no take whole appellation trail is pretty long, you know, george, i don’t want you to leave me now, so but but ultimately the point of the workshops at least those that that i’ve been doing recently are really to get people not to a place where they leave the workshop feeling like, well, i have my strategy in place, i have a community map finished, you know, i know every piece of content i’m ever going to create, but instead they know how they can go create that content plan and how to create a community map so they can go do it with their staff, because ultimately, i don’t know what they dio i don’t know what their strategic plan is, so they can take it back, work on it with their staff and put something in place that makes sense for them. Okay, so let’s, talk about some of the questions that you’ve been getting talking about brought issues, certainly and right, but why don’t you start to share? What you got for us? I have a long list after five events i was so you’re you’re speaking is not very good because people have millions of questions you and as you know, i’m anticipating the questions, which is what a good speaker as you know, i find it very hard t just talk and talk my way talked about your that yes, exactly. Tim sample on the line, i don’t know what way have oregon. So the first one that i that i got consistently almost every event wass you know, not not so much the how much time should we invest but the why does it take so much time? Why, you know as if they assume they’re doing, they’re doing facebook wrong and that’s why it’s taking time? And i think it was really indicative that there is still no matter how much we hope it goes away, there is still the sense that you could just create some social media profiles and bam, you’re going to have a super engaged community that wants to, like, take that video viral like whatever it’s going to be and that’s it it’s not a silver bullet, you know? Social media is a place where you can you’re gonna have to invest time because it is a it’s, a slow burn, you know, you’re just going to build that community over over time, and it will continue growing if you continue investing time and, you know, all the rest. But, you know, people were really disappointed. Like, why is it taking me so much time to use facebook on overtime meaning years, right? This is long term stra, tragic engagement conversations, all the stuff that, you know exactly exactly, i mean, you know, some of those organizations, for example, that chad melanie we’re talking about and pointing to his great examples, especially using twitter. Well, they’ve been using twitter, most of them, you know, since two thousand seven eight nine and it’s been a while, you know, and and it’s not because they they joined twitter because they thought it was only going to be here for a year, they joined it saying, ok, well, you know, our communities out there, i think we can engage let’s just start engaging, and we’ll keep building on to what we’re doing. All right, you’ve got to recognize this is a long term right, irrespective of the platform. Exactly. Exactly. And, you know, even if for some reason, you know twitter shutdown tomorrow permanently, you’re going to have to go somewhere else and start building because the community also does the same thing even as people you know, when we join a new platform or go try out a new tool it’s not like we instantly all have our, you know, three hundred high school graduation friends that have somehow found us already. And, you know, even as individuals, it takes time to build up how you use a tool in what you’re who you’re following, etcetera. So why should it be different for an organization? Ok, another question that we got a couple times wass what if we don’t have any fans? What if we don’t have any followers? Like, how long do i use facebook before i stop? You know, how long do i use twitter before i stopped? Because well, you know, we don’t have any fans right now, so what? Why should i post? Why should i log in to facebook today and post something if i only have two fans and i totally understand that the emotional side of that question the like but no one’s listening to me. So why am i going? But again, think about it as if it wasn’t social media. If your organization said okay, we’re going, you know, pilot this new programme, we’re going to create a new service and day two of this new service no one shows up at your clinic. Well, you’re not like sorry. Yes, the service is done. We’re no longer providing, you know, health care checks because no one showed up today. You would you would laugh and think that that’s so silly, you know, if it was an offline thing, you would say we have to commit to it. We have to just say, you know, every day at nine o’clock we opened the clinic doors well, same on social media, obviously not to the same maybe extent, but you still have to say ok, every day we’re going to post something so that if and when people do come it’s it’s a living place it’s not, you know, a ghost town, social profile that’s never been used so and again, creating that consistent content that is valuable lets you share it with people. Let’s, give it, tell other staff, hey, we posted that report, you know, like melanie said, if you have a great new article or some research posted up there, even if you don’t have a lot of followers and friends, and then encourage the people out, the organization partners you work with to share it, but to share it from that social platform instead of just from your website and encourage people to go there and again, it’s, like, you’re going to have a thousand fans overnight, but you’ll get those people who said, oh, you’re oh, that research, you know, it’s really interesting i’m going to like your page or follow you on twitter in case you have more of that. So again, it’s it’s more of the commitment to being consistent and less of the well, no one’s here, so i don’t wantto play in the play room by myself, but is there a point where a new organization should say, you know, we’re just not we’re not getting any traction, maybe our constituents just aren’t interested in facebook or twitter. Yeah, i definitely think so, and that isn’t going to be decided in in a month, you know that comes over time when you know that you have given it a really effort, but it also goes back to things we’ve talked about on the show before about not creating social profiles unless, you know, your community is even using that platform or starting a strategy exactly. Exactly. So we, you know, for example, that one of the events yesterday in burlington someone said, you know, i’m hearing people talk about instagram, should i use instagram? My community is, you know, he described his community and i said, well, it sounds like and i don’t want to be making, you know, extreme generalizations, but it sounds like your community probably is not one that has ah lot of smartphones, you know, it’s, not a bunch of iphone users, and he said, no, probably not. Well, if you don’t, if you don’t a camera phone, you’re not using instagram. It isn’t that they’re not interested in photos as a general medium, but they’re not gonna have that app, so don’t feel obligated to go just create profiles every time you hear of a new application. Follow your community to those platforms so, you know it’s worth being consistent. With content, we gotta take a break. Go away for a couple minutes. Amy sample ward stays with me, and you should, too. You’re listening to the talking alternative network. Oppcoll are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Durney go live listener love for bridgeport, connecticut, new york, new york welcome, seoul, south korea. Anya haserot and very glad that things have calmed down a bit on the korean peninsula. I think it was just five weeks ago or so five, six weeks ago. You know what? Saber rattling and i mentioned it as i was doing live. Listen, love, i’m glad things have quelled a bit. They’re very, very, very glad of that. Kawasaki and tokyo, japan, konnichi wa and we have an unknown live listener in japan. You’re masking yourself. Well, we just can’t find you, but konnichi wa of course to the unknown japanese listener. Okay, amy, um, we finished offgrid instagram pretty much, you know, you don’t belong there. Really, if you don’t. If you don’t think your constituents have smartphones because it’s a smart it’s an app, right, right. Ok, what else you got for us? For your from your travels? Well, i have a few more. So one that came up in a in a couple different cities was the question of, you know, unlike the last question, you know, we don’t have anyone no one’s, no one’s liking us on facebook instead. What if we’re getting plenty of likes and they are not the right people? Oh, now, how are we defining the right people? Well, i i asked the same question think they were just like, you know, oh, they’re not the, you know, donors, and we only want donors or that’s what they don’t have a lot of following people follow us, but they don’t just tell us how you know, these were examples of, uh, primarily youth facing organization’s getting some, not pg thirteen appropriate accounts are connecting to them, okay on i and i think this is an interesting one to bring up because for some organization, you know, like they’re just if they’re just following you on twitter, for example, you might not even but you might not go through your followers list because maybe you’re just paid attention if they’re adding you or something, you know, if they’re if they’re replied you directly, then maybe it would get flagged to you, but to chad and melanie’s example of including on your actual website or on your actual blawg page, the follow or like us on facebook, widget, a little button and it and if you do that you can have it show, you know, that other people have have liked the paige, but you’d showing up on your website and they they have that because they wanted people to see that social like, hey, lots of people like us, you know, as soon as you went to the website, but unfortunately, that meant you would go to this website focused on youth services and see a string of inappropriate facebook photos along the top of the website and so their their community manager there, you know, the staff people that were managing those accounts felt like they had to at all times have the home page and facebook open so that they could refresh things frequently throughout the day. And if they saw a new person pop up, they could go into facebook and block them from the page or go into twitter and block them from the twitter if they’re inappropriate. Exactly. And that and and so that’s the whole other side of well, first you’re trying to just get and you know, that idea of i just need to get people to the page, and now you’re thinking, oh my gosh, these horrible people are on my page so, you know, how do you deal with that? And then again, i think it really does not exclusively you’re still going to have to do that physical management of deleting people are blocking people, but it comes back to content if you’re making it very clear that you are there providing services and not necessarily, you know, connecting people with youth, then then again, you’re setting the tone that this space is here to talk about the service they were, they were probably pretty clear about that. I mean, odds are it’s the person who was asking the question with people because these are multiple we got this a few times people who ask these questions, probably their sites are very pure and youth oriented, but they’re still getting inappropriate followers and friends. Well, i think the difference is that it’s it’s connecting facebook and your website, your website may be very clear what you d’oh, but often, organizations wantto have more of the like fundez social content on their facebook page, so that may mean they’re facebook parties is photos, events, etcetera, so on that facebook page, it may not have the same kind. Of institutional feel that the website does okay, so do what you can managing moderate, yeah, exactly, exactly on and then one more for tow highlight for today at the first time, i’ve gotten this question at these kinds of events, you know, normally get this question from people like you, tony, but instead i was getting it from, you know, normal citizens, and they were saying, well, isn’t facebook dead isn’t isn’t twitter just for like young people. Now i write an article that, you know, all these kids left facebook, and now they’re using twitter so all the adults should leave twitter very interesting perspective, that article i ask, such as, i’ve never ask questions like that. Well, you know, i think you’ve probably asked it in a more, you know, theoretical what’s the future. Okay, well, that’s much more insightful, but the undertones of is it a valuable place? Is it worth investing in, you know? And i think for those people they were coming at that question from well, if if this person says it isn’t, it isn’t going to be around for a long time that maybe i wouldn’t have to waste my time today. And i understand that feeling i have the love hate relationship like all the rest of us do with some of these tools, but at the end of the day, until we see that facebook really is dead, or we see that twitter is apparently only for young people like some article that that person read, they are still having huge engagement. There are so many daily active users, monthly active users, even in our own, the report that we do with them in our strategic services, the e non-profit benchmarks report showed that in two thousand twelve the non-profits that that we study and have access to their data for this report had over two hundred percent growth in their twitter fan base or follower base, so that may happen. A facebook could maybe be gone tomorrow, but today it is here and today there are millions of people using that platform, so you could say you don’t want to invest because maybe it could go away. But you have your trying to get people’s email address, and they unsubscribes it’s the same feeling if it if it is the channel that they’re choosing and that they’re there it’s worth engaging in and again, you should have a strategy that isn’t based on facebook. You should have a strategy based on engagement so that you can be nimble. Facebook goes away, you pivot. Go to the tool where the community is an example would thank you for sharing your f excuse for this week’s trips, of course, my pleasure next week, it’s going to be archive edition, but i don’t know which one s o if you have a show in mind that you can’t find, sometimes i get emails. There’s there’s woman on i can’t remember her name. She talked about this, but i searched your site and i can’t find it if it’s something like that. If you have a show in mind, you can find let me know on twitter or linkedin or facebook, and if i replay your suggestion next week using that show, then i will send you a social media roadmap, which amy gave me several of and i have one left, so if i use your show all ah, i’ll send you my last social media road map insert sponsor message over nine thousand leaders, fundraisers and board members of small and midsize charities are listening to the show each week. If you’d like to talk about sponsorship, contact me through the block. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer, and janice taylor is our assistant producer. Shows social media is by regina walton of organic social media, in the office in the studio, i should say this week, and the remote producer of tony martignetti non-profit radio is john federico of the new rules. We’re going to be on the road very soon, not too far marriott marquis in times square for nicey fund-raising day, and then in october, will be at bebe con. So that’ll be cem cem road tripping for the remote producer. I hope you will be with me next friday. Wanted to eastern for the archive show at talking alternative broadcasting at talking alternative dot com. I didn’t think you did a good ending. You’re listening to the talking alternate network duitz waiting to get into thinking. Nothing. Cubine hi, i’m donna and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family court, co parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight one eight three that’s two one two seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com way look forward to serving you! You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Hyre this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow. No more it’s time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to go what’s really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me. Very sharp your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com every tower is a great place to visit for both entertainment and education listening tuesday nights nine to eleven. It will make you smarter. Talking dot com. Hyre