181: Increase And Engage Web Traffic & Moving To The Cloud – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Sophia Latto, principal consultant at Blackbaud.

Mike Snusz, senior internet marketing consultant at Blackbaud.

Scott Koegler, editor of Nonprofit Technology News.

Read and watch more on Tony’s blog: http://tonymartignetti.com

170: Brandraise To Fundraise & Safeguard Your Donor Data – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Sarah Durham, principal & founder of Big Duck and author of “Brandraising.”

Scott Koegler, editor of Nonprofit Technology News.

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host feels so good to be back in the studio after our thanksgiving break. I hope you loved your thanksgiving and i hope you were with me two weeks ago. I’d be forced to endure ketoacidosis if i came to learn that you had missed empower your volunteers. Karen brewster is executive director of wreaths across america. They have grown their volunteer support enormously, and she explained how that was recorded at bebe khan twenty thirteen this past october and what’s their style. Maria simple returned she’s, the prospect finder and our prospect research contributor. We talked about the disk assessment tool to figure out whether your potential donors are dominant, influencing steady or cautious. Plus she had her sixty seconds style stop this week brandraise to fundraise. Sarah durham is principal and founder of big duck communications consultants for non-profits people need to know you before you can ask them for money. What is brandraise ing and how does it pave the road to fund-raising that was recorded at fund-raising day in june and safeguard your donordigital now. That you have donors, how do you best preserve and protect their information? Scott koegler is our tech contributor and the editor of non-profit technology news between the guests tony’s take to create a culture of philanthropy throughout your non-profit it’s a panel discussion that i hosted were supported by rally bound peer-to-peer fund-raising for runs, walks and rides, and by t b r c cost recovery. Getting you money back from phone bill errors and asians here is brandraise to fundraise welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand thirteen, we’re in midtown manhattan in times square at the marriott marquis hotel, and my guest now is sarah durham. She is principal and founder of big duck, and her seminar topic is brandraise to fundraise, build your house before you throw a party. Sorry, europe. Welcome. Hey, thanks, tony. Thanks for having me. My pleasure. Tell me about the big duck agency. So i started big deck in nineteen ninety four and so were nineteen years old. We work exclusively with non-profits to help them communicate more effectively. I love the conciseness. Thank you. Thank you. What is brandraise ing brandraise thing is a model. We’ve developed over many, many years of working with non-profits to help wth, um, rebrand largely in order to be more effective at communicating with donors, clients and other key constituents, and it’s, a model that integrates, um, best practices from the for-profit world with some non-profit reality’s like, where should the board be involved in branding, or how does your vision mission of values integrate into the work? So we do recognize that there are lessons to be learned from the corporate side there definitely are, although i would say that many a non-profit i don’t think you can be too black and white about that. I think there are lots of great lessons to learn from the for-profit world, but what works in the for-profit world does not always work in the nonprofit world, and so, you know, that’s the challenge for sure, yeah, all right, how do we get started with identifying our brand and starting this process? Well, a lot of organizations usually back into thinking about their brand because there’s another challenge that has forced them to deal with it. So for instance, they want over how their website and their thinking before we overhaul. That web site we should really sort out, you know, the problems. We have their name or the challenge with our logo, and so they kind of end up, you know, sort of through the side door getting into branding. But we’re big advocates for rethinking your brand any time you go through a significant change after strategic planning. So strategic planning should come first. But then, if your strategic plan mandates a shift in communications, that’s a really good time to revisit the brands are now brand is much deeper than just logo and name and tagline, right? Absolutely. Help us understand how how what death is. Yeah. It’s. A great question. And i would argue that your brand begins with a clear strategy that everybody in the organization is aligned with what’s. The big idea you want to communicate? We call that positioning there’s a strategic plan it’s for grows right out of your strategic plan. And then also, what is the personality of the organization? What? How does it, what tone and style does it want to use to communicate? For instance, an organization like pita has a very different communications personality than the cia. Right on. Dh that personality can influence not only communications but programs themselves. Okay, the other piece i would say about a brand is that it’s not just what the organization produces it’s also, how you’re perceived externally and your reputations so there’s a very fluid wall between what happens inside and what happens outside. But how do we find out this, how we’re perceived outside, you really have to do some research, and sometimes that research is done in a very on the flaw, i’ve seen organizations to great kind of on the fly, a qualitative research, they just talked to their clients, talk to their donors really kind of have a feeling for how they’re perceived other organizations it’s done through market research, you know, focus groups, surveys that kind of stuff, okay, so it doesn’t have to be a formal process now with a lot of money and expensive, not at all and that’s. One of the reasons i wrote the book brandraise ing is that none of this is rocket science. It’s it’s pretty easy to do the hardest part is knowing what to do and facilitating process, particularly with non-profits that have the right people involved and has buy-in at key junctures, so but doing research is pretty easy to do on your own. In fact, um, i talk about in the book, and i years ago recorded a podcast about how to do your own research. Okay, well, let’s, take one of the time i was going to give you a shout out for the book at the end. You go ahead. You mentioned it. So, what is the name of your book? The book is called brandraise ing and, uh, yeah, it came out in twenty ten. Published by josie bass. Okay, on dh your podcast. What was that called? The podcast is kind of. You can find it on itunes and other places, but we don’t keep it up to date is called the non-profit jungle. And we did want about doing your own research, which is about how you create a facilitators guide and facilitate informal focus groups. You can also just use two is like serving gizmo and surveymonkey to do some interesting research. If you have a list to send it to. Oh, interesting. I say a little more about that. How can we use these free tools? Well, so for instance, if you’ve got let’s, say you’ve got a donor database of a few thousand people who give to you in a mid level, and those people also get your e news, you might embed a survey and your e news and ask them just two or three questions that might help, you know, help get a sense of of what they think about your organization or why they’re connected, and and that often informs the branding work you do. But but oftentimes with branding it’s also really useful to go back to that group and to test so if, for instance, we’re re branding in non-profit we might create two different brochures and then informally walk into a programme space and grab a couple clients and say here’s two different brochures, does one speak to you more than the other? Or is there anything that you would find inappropriate or offensive about this content? You can do that with donors, tio, but, you know, that kind of field testing is often a great former research, okay, excellent and this’s all about having people well, having people understand and having a consistent message about what you do, how you do it what the outcomes are absolutely, i often remind people in the nonprofit sector that if you look at big for-profit companies like coca cola or target or starbucks, they have much more money and a much deeper bench of staff than most non-profits due to communicate, but yet you don’t see them change their color change the logo. I had a conversation with somebody here earlier about wanting to create an anniversary your logo, which i was advising her not to do because you want every type of communication you put out there to reinforce the essence of who your organization is, and i would rather that all ladder up to the core rather than being fractured. If tiffany every few years said, you know what, let’s make the box pink this year, they would lose the equity of that blue box, which is, you know, a court of their brand, but we do that all the time in the nonprofit world. It’s a bad habit it is okay, so what is the effect of how would you define an effective brand and effective brand is one where the people internally feel connected to it representative of it and ambassadors of it where everybody in the organization, whether their staff, person aboard person, maybe even a volunteer, could speak in some way about the work and its value, and that it’s perceived externally by its core audiences is valuable to so it’s, both internal and external, and i actually think it has a lot to do with the culture and the values of the organization being, you know, authentic and alive and and the visual identity or the messaging is really just an expression of that, and i could see how this would certainly helped fund-raising you can articulate it better than i can. So, yeah, let’s, just make that connection well, it does. It does have a lot of impact on fund-raising and one of the one of the most significant impacts we’re seeing more most recently is around social media and the idea that if you’re going to push out a fund-raising message, we’re going to do a multi channel campaign, which more and more organizations they’re doing. Those people are not just going to get your email or your direct mail, but they’re going to visit your website. They’re going to be on facebook, they’re going to go to twitter. And we want all of those messages to really ladder up and reinforce the the essence of what the organization’s about what the campaign is about. So, so that’s. A lot of what i’m talking about here. It fund-raising day talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. 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Ivory tower radio dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com by the way, for those around the video, the background just shook there’s, not an earthquake in times square. Somebody on the other side, i’m sure got very exuberant about whatever, whatever any, whatever their business is on the other side, and i was shaking, so no earthquake in times square dahna this is, i guess, another way of saying this is all effective communications absolute, and it needs to be resident throughout the organization you mentioned, even even down to the level of volunteers, and you’re not talking about key volunteers, but but occasional volunteer no, i mean, i think if an organization uses volunteers and they recruit them effectively, and those volunteers have a great experience, the first thing they do is go on and tell their friends about it. So they become brand ambassadors that’s not to say we should train them on the brand, per se, but it is that we should make sure they haven’t experienced that is really aware of that and and use that to our advantage. I used in my workshop this morning an example from an organization called american jewish world service that has a program for rabbinical students and when you look at how they communicate this programme on their website, they actually tell you that if you go on this program, you’re goingto be asked when you come back to do some fund-raising on behalf of it and on the program, you’re getting sort of trained to do that work, and then when you come back, they give you the tools to do that work. So that’s a great example of an organisation using a programs audience and kind of turning them into a brand new master. You have a very vivid example before of pita versus american humane society and different messaging. How does an organization find its niche within all the organizations that are doing work within that same mission? Right? Well, again, that starts with research, and one of the things that i think is very important to do is to do a competitive landscape scans so you have to know who else is out there. George in jail on twenty martignetti non-profit radio? Yes, first we’re competitive. Landscape scan. Yeah. What are we doing? What with what we’re doing is we’re identifying our peers are partners people? I’m with you too, in fact, in fact. Way every year we do like a jargon jargon article on our block, and we have words to avoid for each year, but so, you know, so for instance, if you’re in the animal rights space, who else is in that space? What are their websites? How do they communicate? What? What are the key messages they’re using? What are the colors they’re using? What? How are they describing how their unique and i think it’s really important to always be monitoring that? Always be aware of how other organizations in your space we’re communicating that’s not to say that if they use blue, you’re going to use pink or that it’s, that kind of direct. But it is to say that it’s important to remember that people on the outside might be looking at those things a donor who wants to support animal rights might look a lots of different animal rights organizations, websites, and you need to be clear how you stand out in that space. It also again goes back to strategic planning, right cause hopefully in the strategic planning process, you’ve also had a conversation about what really makes our organization unique. And what should we? Be focusing on programmatically. Is this something that a small and midsize shop could do on their own? Absolutely. You don’t feel that there’s a need for expertise to do these kinds of competitive landscape analysis. There are other things. I mean, the difference between the smaller guys and the bigger guys comes down basically to two things. The bigger guys can afford to hire experts who take him through a process. And that’s certainly is nice. But what the small guys have that the big guy’s lack is agility. And i’ve seen some smaller organizations with staff people or with volunteers go through some really exciting, you know, strategic planning and branding processes on their own. Sometimes it takes longer and there’s more learning that has to happen on the way. Really needs a champion. It needs somebody who’s, you know, able to kind of take the work, run with it, make it their own and keep it alive. But it could be done really well. Okay. Could that person be the executive director? Absolutely. Is that you? In fact, i was i was in florida a couple of years ago, and i was giving a workshop and i met a woman who had was an executive director, one man band, no staff, just her and she she had been able to recruit volunteers, developed an incredible visual identity and messaging platform for organization she’s producing all this stuff to promote it. It was great what she was doing looked better than what a lot of large organizations i see do, and it was really about her vision. It was that she understood what effective communication should be, and she wasn’t letting herself off the hook by saying, i’m just one person she garnered these resource is she needs to make it happen. It was amazing. We’re talking about personality, right? I mean, isn’t that just another way of encapsulating everything we’re talking about? Definitely found she found the personality and was expressing her, and she knew howto she knew how to enforce it. And i mean, there are organizations that really get that executive directors who really get that who appreciate the value of great creative on dh then i think one of the reasons it doesn’t happen most often is that there are a lot of organizations where the programmatic work is so important as it’s founded. And everybody’s just putting every every effort that they have into getting those program’s up and running that the name the logo, the tagline, how we talk about the work, etcetera becomes an afterthought and and oftentimes it’s on ly five years, ten years, twenty five years in that the organization starts to say, wait, these things are actually holding us back. We need teo, you know, re prioritize you mentioned something that i want to explore a little more than enforcement. We’ve been through this process. Now we’ve found our niche and where expressing it, how do we keep it in fourth? Yeah, i mean, the old model is brand policing so that’s appointing a person who really, you know is somewhat of a bully about keeping things consistence and on track the person who would write style guide, for instance, it might be it might be bigger, but these days i what i really prefer and what i would really encourage organizations to do because i think it’s much more relevant is to cultivate everybody to be a brand ambassador, right? I mean, if if a staff person, any staff person can’t go to the gala or to a block party or to whatever is going on and talk effectively about the organization that’s a problem, right? So everybody needs to be able to be an ambassador for the organization in whatever way they can. And in order to make that work, it has to be very communications have to be very, very simple, and they have to be very accessible to everybody on staff. So you mentioned a style guide style. Guides are getting more and more common in the nonprofit sector. A stock historically has been a rule book for how to use the visual identity. I actually prefer brand guide, which talks more about the communications strategy for the organization and the messaging like here’s. How you abbreviate our name. Don’t use the acronym, you know to go back to juergen instead of in the workshop i gave this morning, there was one woman whose organization goes by a i x y abila long acronym. And when she unpacks that its association you know exactly what they do with the name so it’s. A cumbersome name. But i’d rather she call it the association if she has two short handed at least there’s a clue. Who they are okay? And this trickles down to i think you’ve made you’ve made the point already everybody in the organization doesn’t your function, maybe very ministerial down to maintenance, perhaps, but you still you need to be speaking with that same organizational voice, absolutely. And if the maintenance person is on facebook and might be posting something about an event that’s going on that they were involved in helping, then you want them to feel empowered to beyond message what else? What did i not ask you that you’d like to share with small and midsize shops about about this process grand raising how it helps supports fund-raising well, i would say, you know, one one one theme we’ve touched on, but i wanted to say again is don’t give up hope just because you’re small and you can’t afford to hire an agency or whatever, that doesn’t mean you can’t do a great job. When i wrote my book, i was trying very hard to write it from a point of view of could somebody who doesn’t do this stuff every day take this and use it, and i’m hearing back from people that they can, but i’m also seeing more and more examples of organizations just really coming up with fresh, creative ways to do it. We built this scorecard that we have on our website where you can go in and sort of answer a series of questions, and it reflects back to you how your organization is doing managing its communications on one of the interesting findings we we have uncovered from that is that this small guys do it, justus well, as the big guys, that that the the having staff people or money for communications does not necessarily make you a better communicator. Excellent website is picked up dot com it’s, big duck. Nice dot com okay, don’t you ignore what i said? First big duck and dot com sarah door. Um, you want to leave one last one last tip. Come to fund-raising days. Great show. I want to see you all here next year. You’ll be back. I’ll be back. I love it here. Yeah. Sarah durham is thanks durney principle. My pleasure. Thank you very much. Principal and founder of big duck leary in n y c her book is brandraise ing and i want to thank you very much for joining me, sara and listeners viewers thank you for joining my coverage of fund-raising day two thousand thirteen marriott marquis hotel. Thanks very much. Thanks. Yes, my thanks to everyone at fund-raising day and sarah durham. To bring this show, we need some help. And i want you to know about the two companies that are helping us bradrick rally bound is a sponsor. They make simple, reliable peer-to-peer fund-raising software. This is software for runs, walks and rides it’s friends asking friends to give to your cause. You get a discount as a non pas provoc radio listener. Get that claim that discount you can go to rally bound dot com or just call them up on talk to joe mcgee and he will answer your questions and help you build your campaign. And, of course, explain how rally bound khun do that for you. They’re at rally bound dot com or triple eight seven six seven nine zero seven six and we are also supported by t b r c cost recovery yourselfer benowitz runs t brc. He will go over your past phone bills looking for errors when he finds them, which he does ninety. Percent of the time phone cos it turns out, are not so good about billing correctly. Then he picks up the phone when he finds these errors and he fights the phone company to get you money back. These are not only errors in billing, but also services that you didn’t order or you’re getting the wrong pricing, not what, not what you were supposed to be charged for, a service and also he can fight well above market pricing when he finds that, um, i had mentioned a couple weeks ago that recently he saved a non-profit almost twelve thousand dollars after finding errors in their phone bill that went back three years and you only pay ti brc if they actually get money back from the phone company, they can also save you money looking far word, because if you’ve, um, if there have been mistakes in the past, then there’s savings to be accrued going ahead as well. Trc cost recovery yussef rabinowitz i’ve known him for almost ten years. He’s at tbe rc dot com or two. One, two six double four nine. Triple xero ask for yosef twenty steak too. I hosted a panel discussion. For the new york ilsen chapter of a f p about two months ago or so that’s, the association of fund-raising professionals, the discussion was about creating a culture of philanthropy throughout your non-profit very similar to what sarah duram was talking about in having everyone be a brand ambassador from the receptionist to your ceo. There were three very smart people with me. They were terry, billy, matt bregman and brian saber. It was informative conversation, and i love the topic because it does come up a lot. How do you encourage everyone in your non-profit two treat the people they come in contact with as potential donors. It was informative, and we had some fun as well. There’s a link to the video on my block at tony martignetti dot com and that is tony’s take two for friday, the sixth of december forty seventh show of the year. Scott koegler is with me, you know him he’s, our monthly tech contributor. He’s, the editor of non-profit technology news, which you’ll find it n p tech news. Dot com and on twitter he’s at scott koegler. Scott, how are you? I’m doing well, tony, how you terrific lee. Thank you very much. You have a good thanksgiving. I did way too much turkey. But, you know that’s to be expected. Alright, good. You had fun. He did. We’re talking about safeguarding your donordigital. What are the, uh what of the potential risks here if donordigital is compromised? Well, there’s a lot of risks. You actually tony and what’s probably the biggest one is that not just the the data is stolen, but the information about your donors is compromised and that’s something that has made a whole lot of headlines recently well, over the last few years actually, um about, you know, different different companies having having their data breached, having there credit card information stolen and now people losing, losing the privacy of the credit information identity theft by another word. So there are implications that are certainly public relations you don’t want to be, you know, it may not be a headline if you’re a smaller midsize shop, but you can have a public relations problem among your donors and volunteers without it being in the headlines. There’s legal implications and you couldn’t even have, like some financial problems mean if people if it comes to the point of people suing you? Are you having to pay for damages? Definitely. Definitely. You know that i moved to south carolina recently, and last year i think that was earlier this year. Actually, the the the state governments website was breached. And supposedly all of the information that that anyone who has filed tax returns in the state oh, my goodness is stolen. So, you know, i mean that’s bad enough. I haven’t actually heard of anyone who was, you know, was affected by having their identities going. But what happened was that the state, aside from the, you know, the political and and other kinds of just general discussion about how things were handled badly, they had to offer a free subscription service to an identity theft, monitoring service to literally everyone in the state. Oh, my and a couple people. And so on, top of on top of having to rebuild their infrastructure, you know, tighten down their security, you know, they have that financial burden, you know, just added things. So yeah, financial consequences definitely did this stuff the car during the five days when governor mark sanford was off with his girlfriend in in argentina is that when that happened, it could have i don’t know, i you know, it could have been an argentinean internet connection get part of the story his reputation has since been rehabilitated because he was he was elected. Tio what the house of representatives, i think for for south carolina? I think so. Although i have to have two admit that i haven’t really followed much of the south carolinian political situation, even though i should have. Okay, well, you’re you’re new resident. Well, i am your break now. Good vote. So, i guess it’s good. What part of the problem with identity theft, though, is that people the bad people don’t use the data right away because they know that everybody who’s data was compromised is on the lookout, but they’ll wait. I mean, they’ll wait three for five years and use the data then when your date of birth and social security number haven’t changed and maybe even your address hasn’t changed. And and by then people are not on the lookout for the for the theft. Because it’s been so many years since it occurred. Exactly exactly. And then it’s also hard to track down. Where that breach came from because if it wass, for instance, a small provider, small company or a small non-profit that got that breached, uh, may not have been reported, right? Not everybody owns up to it, and actually not everybody actually knows that they’ve been breached. Right rights, it’s not in the hacker’s best interest to notify anyone that had that data. Yeah, yeah, now it gets it gets discovered by some audit. Or maybe the hackers will sloppy or something like that, but yeah, i’m sure there are lot of instances where organization don’t even know that it’s happened. All right, so if we’re going to protect our donordigital what we need to be thinking about first? Well, the first thing is pretty obvious stuff is that, you know, if you don’t need the information, don’t keep it, don’t collect it, don’t get it one of the pieces of information, of course, that non-profits do. On whose credit card information, uh, and some sites you know, amazon in particular, and pretty much any e commerce site collect credit card information and then there’s a convenience to the chopper. We’ll store that information? Yes. And, you know it’s convenient. And in a situation like amazon, people may go back there and by things you know, almost daily, and so in that case, it really is a convenience, so you don’t want to. I don’t want to keep entering my my credit card information every time i buy something for a non-profit that that frequency is probably significantly less than what amazon gets and we would certainly hope with it it’s more frequent, but reality is they’re probably talking about a few times a year at the most. Yes, so in those cases allow the credit card information to the energy. Be sure that it’s over a secure line and that’s here’s a jug and peace for https that’s uh uh that’s the secure website connections that links the website that someone beat feeling to the with the back end server some reason, scott, i know that http is hypertext transfer protocol, right? And then i believe that as few yeses for secure okay, sorry, sorry. Nobody cares about nobody cares. Um, so and that part right there just means that someone monitoring are tapping into the line isn’t just catching the data while it’s streaming by them on dh collecting it that way. That’s the first line of security, but the second, you know, use the information, make the transaction, get the get the donation into the bank account, and then just don’t record the critical information, right? Just by doing that i could probably solve. I’m going to say at least fifty percent of the of the problems that a data breach can cause for constituents for donors. There’s other information that would fall into those to that category, i’m thinking, like date of birth, social security number, even even address? Yeah, address an email. I mean, you don’t want those to be compromised. Yeah, here’s an interesting piece of the security information. Did you know if you have a person’s first name your date of birth and their zip code, you can find out through there first name, date of birth and zip code that’s enough to identify? Yeah, yeah, that makes sense way, wouldn’t you? Yeah, when you say it, it makes sense, but somebody wouldn’t think that those if you’re not, if you’re not in a security role, you wouldn’t realize that those three things can be really damaging and you could find everything about those so i mean, date of birth, i mean, probably non-profits don’t have to save date of birth, right? Date of birth, you know? Krauz they probably do need address information in order to send maybe a ten, ninety nine, you know, donation form at the end of the right, right? But certainly so security number is not necessary. I don’t. I don’t think that’s required for a ten, ninety nine. Well, non-profits aren’t sending ten, ninety nine’s. They’re just sending the just sending acknowledgement letters. Okay, so, yeah, ten. Ninety nine’s that’s for contractors. So so wouldn’t you wouldn’t need it. You wouldn’t need you would not need it for donors. All right, but so there’s there’s information that we should save, but we should look scrupulously at what we are actually preserving is the point. Okay, what we need and don’t even ask for what you don’t need and those things that you do need, you know, on a on a short term basis, like credit card information. Just really okay. Okay. There’s still information that you need and there’s information that you want to keep. You want to keep the name, you know, the donation history, maybe. Their activities, you may want to keep their their their address, and they want it. Particularly if you do send out snail mail. Kind of, uh, information. You know, newsletters do still go by on paper. And so there is information that you want and here’s one of the ways that south carolina system was breached. No, if they could have avoided the entire disaster with the effects of the disaster. Maybe not for a public relations standpoint, but from the effect on its citizens. By encrypting the data they have. So wait, he talked about, you know, using a secure internet connection tps. And that applies and encryption to all of the information going across the internet wire. But once it reaches the program of stories that data, um, you know, that data is stored in a database and the database is usually, um, pretty transparent. In other words, you can open the database. Look at the information and it’s you know, it’s in english. It’s in what’s, commonly called clear text. So it’s, you know, you can look at it with a human being can read it and understand it. And i know it’s easy and it’s the way that things are stored most of time. What south carolina did not do on. Actually, a couple of others didn’t dio notable ones are adobe and link them okay. Not small names of people that you would think would know better. Um, they did not encrypt the contents of their database. So what that means is if the data is not encrypted, hacker gets in, they download the database and they can use it’s all visible in clear text. Okay. Okay. All right. So so the data that we do store, we should consider encryption, right? Absolutely. Absolutely their encryptions pretty easy. Most databases have it as a non option. You could just, you know, take a box and bingo. It’s all encrypted. So we have to also consider where this data is safe, right? It’s lots of different places and including portables buy-in night. Um, sure, cellphones get lost, laptops gets stolen, all those kind of things happen. I don’t know that. There’s an additional answer there. I mean, certainly you can password protect cell phones and laptops for typically people don’t do that. Yeah, well, we’re going to get to policies that they should be doing so. But they’re also the data is on servers. In your and hopefully your server closet is secure. I’ve seen a lot of servers that including businesses, small businesses where, you know it’s in a like a ah whole janitorial closet or something up on a shelf, not secure it all, but data can also be in the cloud. Uh, exactly that it could be in the cloud and it’s kind of a counterintuitive. I’ll just give you my personal take on this. I think on i believe that the data that’s stored in a no properly created cloud environment it was much more secure than something that’s residing in your server. Have your office. Okay, why don’t i tell you why? First of all, servers in officers are managed fly, but people in those officers typically and except for, you know, very large non-profits most of those people are not, um, it’s, not a full time job to manage the security of the service right there doing other things. They have a full time job for a part time job and a piece of a part of a tiny portion of that time maybe to make a backup of the server, on the other hand, cloud based systems it is their business, it’s, the only business, and not only are the, uh, typically bound by terms and conditions of the contract with that you have with them to protect your data, if if they’re breached, uh, they stand to lose their entire business just from the bad p r so it’s in their best interest to keep their, you know their customers, clients, data secure, you know, they those kinds of environments, too, support the https secure connections they do typically encrypt the data. I’m not saying you don’t need to check those things, but i do believe that it’s, no overall, safer environment, leave it in the hands of the professionals. Okay, way. Have to go away for a couple minutes when we come back. Scott. Now, keep talking about safeguarding your donordigital. We’ll get into some of the policies that you should have. Stay with us. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. I’m dana ostomel, ceo of deposit, a gift. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. All right, scott, we know what data we’ve got and what we need to save and not save way we know where the data is stored, what kind of policies should we have in place? Yeah, well, as you mentioned, it’s it’s a good thing to have a policy that says, you know, you need to secure your devices with a password so that every time you go to use that needs to be logged in, um, in my experience that that may work in corporate environments where the shop has the ability to actually manage the devices that were used by their weather employees, but in an environment that says generally as loose as a non-profit think becomes pretty difficult to enforce. For one thing, you know, you’re your volunteers may all that they have bones that are being managed by their brother employers. So you get a conflict in that in that area, i’m still it’s a good thing to do. Certainly you want to be sure that the staff isn’t writing things down on pieces of paper, so if they are recording things, they are being recorded in a digital format in a secure format so that whatever protections are being enforced in the inn that digital connection are being used, they may not be one hundred percent, but it’s better than nothing for sure. We should also have policy around who has access to different pieces of data, absolutely, and that has to do with the, uh, the applications that you use in historian information some of the more simplistic application, for instance, locally, you know, homemade databases, spreadsheets, things like that have very limited security options, right? Most of the most of the non-profit applications that are available commercially have what they call multi level rules so you can define a roll of manager out of the data entry clerk, you know, hosting volunteer and different kinds of rules like that, and each one of those can have different levels of access to information. So somebody who’s carrying around a tablet that in the event registering people for the event, they only have access to the data entry function for that piece, it certainly would not have access two historical e-giving and other other information has already been recorded when i go teo cem, clients on i’m using their database there’s data that i can’t see? Social security number. For instance, i i can see that it’s preserved, but all i see in that field is a bunch of stars. Date of birth, i think is another one. Or maybe i see the year, but not the day in the month. Something like that. So there there are there are data, ways of preserving and i log on to that database so it knows who i am and what level of access i have. Exactly. When i was, that reminds me of when i was in the air force, i had i had top secret clearance. And then beyond top secret, there was something called psyop. Yes, i which was it was his top secret. T s psyop was the single integrated operating plan. And then, yes, i was for extra sensitive information. So you could have t s and then you could go beyond that, and then beyond that. And then there’s, you know, obviously there people bled levels of security clearance beyond me. But i had top secret c i a p ece anyway, so so just exactly as you told me that tony means you have to kill me right now. There. Are other reasons i need to kill you. Is that another doing? Just revealed. Okay. All right. So the software can help us. All right. So this is part of our policies is who who has access to what? On a need to know basis, right? That’s, basically, what do you need to know? To do your job? Exactly. And there’s one two things i’ll bring up here one is that, you know most well, most a lot of instances of breach come from, uh, not getting rid of logging access. That is not necessary any longer. So someone leaves the organization. The very first thing that should be done is that log in should be deactivated. Deleted whatever. Yes, at the very least. Password changed. But there are lots of lots of instances where that wasn’t done immediately. And the data, you know, goes away and let’s face it. You know, it’s it’s, not just a friendly departure. That person is more likely to take action immediately than they are, you know, a month down the road. So quick action is is really, uh, you know the right thing to do. Let’s, talk a little about insurance. There’s there’s. Cyber insurance there is dahna and, you know, i haven’t really looked at the prices for those, but i’m sure that there is based on the amount of information, the value of your database, all those kind of things, but i would say that most of the large insurance company i’m looking at the hartford and shove, for instance, they offer what’s called a data breach insurance, which is exactly what we’re talking about here, its protection against loss, its protection against lawsuits from some problems occurring based on the loss, liability, all those nothing i would say it’s definitely something we’re looking into. And of course, you know, hindsight will always tell you that you should have done it. Yeah, but, you know, pryce will make that determination for you, okay? We’re not holding you to the standards of of an insurance broker, so you don’t need to know the price, but but important for people to know that it exists and and as you suggested, you know, if you have a bad person, maybe they left on bad terms or maybe they’re still working for you, and they just have some bad intentions. No policy is going to prevent them from getting what they want if they’re if they’re industrious enough like and an interesting statistic. Seventy five percent of a raw data theft and i’m talking well, i guess it could be called hacking, but they left. This use of data happens internally of that seventy five percent, fifty percent of it is from physical, just physically copying the data onto a thumb drive. Or, you know, some other cd or something like that. So it really, you know, most of what’s gonna happen is really gonna happen within the organization and that’s for anything. And this heartening, unfortunately true. You’re a former ceo, right? Chief information officer, chief technology officer on the corporate side. Um what? What more do you want to impart? I haven’t asked you about, uh, you know, lock the doors. That’s, that’s probably the biggest and most difficult thing that we had to contend with was making sure that the facility is secure. Now, those when i was doing that, cloud computing was really not a big issue. So locking the doors, you know, for a cloud environment doesn’t really does it really work. That said, there are still, uh, there’s still paper records that your store in camp, almost any organization and locking the doors were locking the file cabinets or some other way, securing access against the paper records. Still it’s still the right thing to do, and we’ll we’ll avoid some of the day. The fact that we’re talking about yes, excellent. We’ve been talking about digitised data, but there’s still lots of paper records and just simple locks on a file cabinet on blocks on doors, andan that server door that you know that those hallway closet server that i see where it’s the maintenance you know, it’s it’s above the slop sink that’s crazy frank, right it is and have one one other issue that we talked about and that is what’s called social engineering and has nothing to do with data. Uh, it’s it’s really old fashioned and involved. Usually telephone, but it could be personal. Personal face-to-face okay, you know, we talked about the three pieces of information that will lead to someone really knowing who you are like that, uh, your first name, date of birth and your zip code. You may not say all those things to the same person at the same. Time, but, uh, social engineering involves people making phone calls into an organization, talking to different people and pulling different pieces of information from those different people and then assemble in those outside so they’re pretty easy to, you know, called secretary and they, you know, i’m trying to get the three owners birthday gift, you know, what? They were on dh, you know, by the way, you know, at another person calls in to another person in the organization and says, you know what? Town today with them? I mean, no, there you go right there. Three piece of information, yes. Wow. That’s okay, those air bad there’s a bad actors, but but if somebody want that they can, they can put it together over time. And andi, even if even a small organization, even if there aren’t that many people, if they can call they could do it over time, they can have a have ah, accomplice maybe helping. So one time it’s a man a couple weeks later, it’s a woman asking different things. Your office isn’t going to protect against that exactly. Then we’re not as people, we’re not wired to think, you know, in that. Kind of devious way to protect ourselves. Okay. All right. All the more reason for thinking about this thing about cyber insurance, i think. Exactly. Exactly. All right, we have just a couple of minutes left. Scott, i’m going to put you on the scott on the i’m going to put you on the scott. I’m going to put you on the spot for a holiday wine recommendation as part of your as your sixty second style stop. Whoa, what wine do you loving? In the month of december? A month of december, we actually we found one that we absolutely love. It’s it’s the two thousand ten it’s called immortal it’s zampa dollars. You might expect it’s just it’s, you know, luxurious it’s. Wonderful. And it’s. Got that typical in-kind of sweetness and smooth with a lot of food. Uh, that fifty bucks and i, you know, been enjoying that one. Okay. That’s a that’s, a red zinfandel or white red’s. Okay, two thousand ten immortals in scott koegler sixty second style. Stop, scott. Always a pleasure. Enjoy your holidays. Thank you very much. Good to talk to you. Thanks so much for your help, scott koegler on twitter. He’s at scott koegler konigstein are and he’s, the editor of non-profit technology news, which is that n p tech news. Dot com next week, the millennials study derek feldman will be with me. I’m pretty sure he’ll be in the studio. He’s, co author of that report also amy sample, ward she’s, our social media contributor and ceo of non-profit technology network and ten she returns next week. Remember our supporters rally bound dot com and tb rc dot com. I’m very grateful for their support. They’re good people. Please check them out. Our creative producer is claire meyerhoff. Sam liebowitz is at the board, as our line producer shows. Social media is by deborah askanase of community organizer two point oh, and the remote producer of tony martignetti non-profit radio is john federico of the new rules. This excellent music is by scott stein. Oh, i hope to be with me next week that’ll be friday, december thirteenth. The, uh i don’t know which friday of the year it is, but it’ll be at one to two eastern at talking alternative dot com. You didn’t think that shooting getting thinking. You’re listening to the talking alternative network duitz get in. E-giving cubine are you a female entrepreneur ready to break through? Join us at sexy body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. Tune in thursday, said noon eastern time to learn timpson juicy secrets from inspiring women and men who, there to define their success, get inspired, stay motivated and defying your version of giant success with sexy body sake. Sold every thursday ad. 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083: More Dreaded Than Death & Dentist: Public Speaking & Pinterest Possibilities – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Laurie Krauz, presentation and public speaking coach and principal of Laurie Krauz Consulting

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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No. Dahna welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host it’s march sixteenth, twenty twelve i sincerely hope you were with me last week, because if you weren’t, you would have missed conversations with marc ecko, craig newmark and naomi levine started with thoughts on branding and other business lessons applicable to charities from marc ecko, founder of the very consistent brand echo enterprises. You may be wearing his hoody then it was craig you, mark, the founder of craigslist and craigconnects he had ideas about simple communications and knowing when to stop talking. Those interviews were from the nextgencharity conference last year, and we closed last week with naomi levine, executive director of the heimans center for philanthropy and fund-raising at new york university last may at a reception for my show, she and i talked about professionalizing fund-raising ending, enhancing its stature, the role of trustees, government oversight, motivation for small charities and the future of the charity community. This week more dreaded than death and dentist. Public speaking presentation in public speaking coach laurie krauz has four steps to get you from no way i’m getting in. Front of those people. Two i killed and then pinterest, possibilities. Pinterest is the newest social media property to skyrocket, what’s it about. And is there anything in it for your non-profit? Scott koegler, our tech contributor and the editor of non-profit technology news. We’ll fill us in between the guests. Tony’s take two this week, the new york times restore philanthropy, the times dropped philanthropy and charity as a full time national beat, and i don’t like that you can follow the conversation with us today. On twitter, use the hashtag non-profit radio the show is supported by g grace corporate real estate services. I’m very grateful for their support. Right now. We take a break when we returned more dreaded than death and dentist, public speaking, stay with me. You’re listening to the talking alternative network. Schnoll are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Duitz hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dahna welcome back to big non-profit ideas for the other ninety five percent. I’m your host, tony martignetti for nearly thirty years, laurie krauz has owned techniques, tips and exercises from her work as a professional jazz singer and her background in social work, image consulting and as an officer in a major wall street bank to inform her practice as a presentation, public speaking and interview, spill skills code, interview spills. I just did an interview is actually very common. I just did a spell. It was a lousy pratfall. She’s helped my speaking personally considerably. She is at krauz consulting dot com. Her last name spelled k r a u z, and i’m very glad that her practice and her work brings her to the studio. Lawyer krauz welcome. Thank you, tony. I am thrilled to be here. You know that. I know your excited i am to have you. Thank you. Why do people hate public speaking? Fear it so much? I think, you know, i’ve actually done a lot of research into that. I think that the my undergraduate degrees in social work. So the social worker part of me looks at those things because people are absolutely my favorite joke, and i didn’t make this up. Is somebody at a funeral would rather b the corpse, then deliver the eulogy? That’s, like my favorite thing in the world, cracks me up every time i hear it. So i think, you know, you could really try and figure this out, and i think in a certain way, it doesn’t matter. What are you afraid of? You’re afraid you’re gonna embarrass yourself. You’re afraid your mother is going to hate you? You know, i think quite frankly, i think they’re kind of deep seated psychological issues that make some people absolutely terrified of standing up in front of other people, one of my nephews and i won’t name him just in case they’re listening. He used genius kid used to stand up in front of the class when he had to give a presentation and faint. And now he’s a teacher my mother would call me and say, oh, your nephews now know who you’re talking about. I know i’m going to say his name now, and my mother would call and say, brad fainted again in class today and, you know, and now he’s a teacher, so you work on that, you find ways around it and you develop skillsets that were never taught in school and if you develop those skillsets anybody khun talk to other people, we do it all the time with our friends. Ah, great public speaker, someone who was great at present ation skills is simply talking, and the mistake people make is that they think there’s some sort of acting or some sort of other being that they have to become in order to be a great speaker and it’s really better just coming from the heart and being yourself. Oh, yeah, i mean, you know, if you think about it to me, i’m dealing with people who are mostly working with talking in business situations. So what i say is whether it’s one on one, one on two or one on twenty thousand in a business situation, it’s performance art, but it’s you as performance art and so in business, you’re trying to move someone from point a to point b in their thoughts that’s why we talk to them whether it’s to get them to buy something sells something, learned something, teach something we’re going to talk about having a goal, right? Exactly, exactly your goal is what exactly? You’re trying to get them to move their positions somehow. And so when you’re passionate about what you have to say about that and clear about it, you’re much better at it. It’s a big deal. I pulled listeners before the show, and we got a terrific response to this week. Um, the first question was speaking of is speaking in front of audiences and i said from two to two thousand something you do frequently for work or otherwise, and about sixty percent said yes, the other forty four percent no, not not part of something they do regularly, so pretty common, of course have to be in public, and we could be talking about aa meeting was just one of the person, right? Most people come to me because they’re giving presentations to one, five, ten people in a conference room sitting or standing in front of a powerpoint presentation, and my biggest gripe about our education is that they teach us the minutia of what we need to understand about what we do, but they don’t teach us in school how to tell other people about it. And then all of a sudden you’re at work and you have to tell your boss, tell your colleagues you constantly having to report on what you do or tell potential clients, and you’re not prepared for that it’s like ninety percent of what you do is not understanding what you do. Ninety percent of what you do is telling other people about what you do when we’re not trained for that we have just a minute before our first break on, i know you have four steps that were going to talk about what i just sort of tease those the four steps, and then we’ll go into detail. Four steps to great present ation station station stations step one research step to write step three practice and step for i called dead man walking that’s a good teaser. Okay, we don’t have to you’re going to sit there, steps one through three to get to and find out what dead man walking to get. Sir, what step forward dead man walking is we take a break right now and when i when we return, we’re going to talk more about public speaking. Dreaded more than death and dentist. Stay with us the same thing. Shooting. Getting, thinking things. You’re listening to the talking, alternative network. Things get. Good. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio. Twenty four hours. Lively clamber station top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio. And i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. Durney welcome back to tony martignetti non-profit radio we’re getting into the details of lori krauz on her advice on being a better public speaker she’s my guest right now and the presentation and public speaking coach all right, so let’s help people overcome their fear get better at this. Your first step is sort of gathering information, write what happens is when people go to give a presentation, they put the cart before the horse every single time. If you want to feel to me what makes a great speaker and kind of the cure for the nerves, for people come to me because they’re either nervous, they have a hard time had a client once say, i’m brilliant in my head, but somewhere between my brain and my mouth there’s just a disconnect and it doesn’t come out right those air or they want to have some engaging way of delivery, so people think this happens by magic. It happens because you’re impassioned about what you’re saying. It happens because you pick a topic that you must talk about, that you feel that you’re desperate to tell people about, just like you would be desperate to tell your friends. How you get there is number one investigate who’s going to be there know who you’re talking to if you want to feel more comfortable, you want to feel more relevant to your audience, and this include knowing your audience. This includes if this is something on the web absolem in our absolute you’re standing in front of, you know, it’s, just like your show, you want to know who’s out there, you want to be presenting stuff that people are going to want to listen to, it makes you feel more comfortable, makes you feel better, relaxes you and allows you to speak more easily. So basically you’re going to do demographic research about who you’re talking to. You know, when i give presentations in arizona, i used different analogies than when i use in when i speak in new york and it makes me feel like they like me better, so it helps me to relax number one, gather information based on that number two, you’re going to sit down and you’re going to write i like people to have a core message, you know, ask not what your country can do for you. I have a dream. Today, yes, we can. These air thes air spoken core messages, core messages don’t need to be spoken, but it’s a theme, a very specific theme of what you’re going to talk about and everything you write should relate back to that theme. Keep it simple. I didn’t make this up, but it’s, one of the old saws of public speaking that i actually do agree with, i don’t agree with a lot of them tell people what you’re going to say say it, tell people what you said keep it simple have a very clear roadmap now i know from personal experience that you beat people up about everything people, tonto, just generally just i’ve heard rumors over rumors to the effect that you hold people tightly to this core message that everything has to relate to the core message, right? Why are you so adamant about that? Because, it’s, if you’ve ever seen a great speech, everything it’s kind of like a great piece of theater, what makes a great piece of theater is there’s a beginning middle and an end if you’re trying to move someone if you’re trying to change their mind if you’re trying to teach them the most engaging way to do that is to start somewhere, go somewhere and end somewhere that makes them come over to your point of view and a theme helps you do that. People are too confused when they speak, they cover too many topics and so your audio youjust lose your audience that way, right? So it’s a good speech is not, or a good presentation is not just a list of valuable, helpful kinds of things. No, absolutely not. It should be smaller on facts and figures and bigger on personal stories and experiences, not humor if you are not innate ly funny if you hear start your speech with a joke, yeah, cricket, cricket, cricket, cricket and then you just want the florida open up and swallow you. We don’t have to start with a joke apse do i say if you’re not funny? Don’t even think of it all studies show that audiences care more about people who are genuine than people who are funny and doesn’t the audience want you to succeed? Oh, they’re spending time with you. Whether it’s on the web were in person, they don’t want to be wasting their time they’re on your side initially, right? Until you do something. Maybe that right? Although, you know, we look out at people’s faces and we have a tendency, i think like dogs go to people who don’t like dogs. Human beings look at the people who look like they’re sucking on a lemon and this is actually step for this is a dead man walking trick which is and dead man walking meaning howto ideal with this absolute fear went when i years ago as a performer, when they would say places, miss krauss, my whole life would pass before my eyes. So that’s step for but i want to say something about step three first, if i may it’s totally out of control. You are going to show control right now. You know as well as you know. No, please. Number fight. Oh, that. Would you like to start with number three? Ok. Well, first tell me about janet. You could just turn my mike. So first, let me say what i said on break, which was as a child. My family would pay me money to be quiet when we were on family trips. And so this is one of those moments right now, you would like to pay me to be quiet. Three threes, right? Step three so when you the most important thing, when you think about starting to sit down and write things and this is step two again, sorry in step two, when you write use words, your mouth would say if you were at dinner with your friends, it’s the biggest mistake people make in writing present ations if you remember nothing else from me visiting you here today, you must use the spoken word, not the written word use slang you if you if you go back and listen to this, i’m sure there’s a lot of times i’m using words that are not very impressive by themselves if you wouldn’t have to go back and you were, i know what threespot so comfy now with you, but we were talking and no, i didn’t come out exactly right point that’s, exactly right? And i’m able to get impassioned cause i’m using words i would actually use when i get excited about stuff, not a formal article. A speech when you read it out loud should actually make you concerned that it’s not smart enough that it’s using language that’s not smart enough that’s going to help your mouth have an easier time saying it and that’s, what gets us tripped up when we go to give our speech our mouth isn’t ready for some of those words. This also goes back to just be yourself. Yes, seymour of yourself and we’re none of us speak as written articles, even i’m not even so. They’re not scholarly, artie. Just none of us speak the way we right. Absolutely. You don’t do it. And scholars don’t either when they give great presentations. Um, so around this the adamant ce of the core message. There could be a lot of frustration because a lot of things you want to include right don’t really belong, right? It’s. Kind of like sophie’s choice. I always think you have to leave some stuff out. You have to make choices. You have to remember that you’re trying. You have a goal here. What do i want? These people to walk out of the room with dough? I want them toe hyre me. Do i want them to buy something from me? So i want them just to think. I’m smart. What do you want from your audience? And if you have something incredible to say that has nothing to do with that, it just has to be in your next speech if to be a grown up about it, it’s a lot of hard work to develop a good present ation we’re in the midst of talking about preparation. On another question, i asked listeners was thinking of the last time you spoke in front of others. Did you feel you were adequately prepared? And nearly fifty percent said yes completely, and then the remainder said pretty well, but i could have used more time. What is that? If you’re if you’re just pretty well, but not perfectly well prepared in your mind, right? What does that do to your performance? Well, it’ll make you more nervous, it’ll make you forget your place, it’s, exactly the kinds of things that make us not give a great presentation, but i do want to say something about that we live in the real world. I work with business people, it’s a lot of people do nothing in preparing because they don’t have enough time to do everything and what i say is a little is better than nothing so it’s not going to be perfect. And in fact, studies show audiences don’t want you to be perfect. They want you to be genuine, and so a little bit of effort is better than none. You don’t want to be perfect. You want to lose your place, you want to be what you are when you’re with your friends. You also cite research about how much people retain right shares. My favorite thing someone told me this years and years ago because i was a nervous wreck about something and audiences will retain between two depending on this study between two and fifteen percent of what you tell them. So lighten up. You know they’re not going to remember it anyway. I have a test show is now more than fifteen percent over. So already we’re into the words, the overflow except one eyes shut us off now. Oh, except when i speak, people retain one out. Letters. A research outlier. Yes, that’s. Okay. So let’s formally move to step to because we just i need to keep moving along. So we’re writing now? Yes. What? What are some ideas about? Writing on the stage, i think we pretty much actually covered this to the three most important things i want to say. Tell him what you’re going to say. Say it. Tell him what you said. Make a clear road map. That’s the same thing is what i just said and use words your mouth would say youse were if you if this is the two percent of what you remember, make it this use words your mouth would say make it easy for you to be who you are. All right. What about the part that you can’t write the q and a? The q and a is something that is that you love that. I love that, but a lot of people really, really are horrified by it. I like to use stuff like lawyers do with witness prep. The problem with q and a is the moment between the question and the time you answer it’s like we panic in that moment. What’s the best way to diminish that panic practice that moment, anyone i have that’s going for job interviews and there’s more of those people right now. I tell them when you leave here twenty minutes three times this week get a friend to ask you questions so that you can get used to that moment people say, but i don’t know what they’re going to ask me. Really? If you work for burger king, are they going to be asking you about rocket science? No, they’re not. They’re going to be asking you about something to do with burgers and buns. So, you know, hamburger buns? No. Yeah, because if it’s the other kind, then then they were into anatomy. Well, then you’re goingto lawsuit and we don’t do yeah, right there, outside our scar scope, but okay, clearly, that was good. I liked it and does it. So i get critiqued, teo that’s for me to do for you. I know i will use this. You just remember i can use all of this against you someday. Let’s see? Power points. Are they essential? Or does it depend where you’re presenting? What? It depends where you’re presenting half the time. There’s problem with the technology if you use powerpoint. Powerpoint is not a word document. Power point is imagery. People make the mistake of putting up big giant paragraphs on para point turning. Their back to their audience and reading what’s on the slides. Big mistake para point a rule of thumb i read years ago, which i liked is no more than three lines on a slide no more than five words per line that’s a powerpoint slide, but use images use great you something that delights the child in the audience. If you make it all words, i would advise against it. Some of the most effective speakers that i’ve seen have been in ted conferences, where speaker gets just eighteen minutes to speak. They’re not allowed to use notes on dh there there sly. I don’t even know if there are there their video. Their images are all photographs and video there’s not a single word, right? But there’s some of the most effective speakers i’ve heard right when i give a presentation, i have two versions of my powerpoint presentation. One is the handout, which has all the words on it and the other is what i have on screen, which is the images and things like that. And if you need to remember, if you some people use their powerpoint slides to remind them where they are have notes? Yeah, let’s, move to your third step. Practicing practice. What here is? We pray o k we practice and then when you’re finished practicing, you practice some more. And when you’re absolutely sure you ready you practice, i hate practice more than any human being on the planet. I get hate email and you’re just singer and i’m a jazz singer, so all i do is practice speaking and singing it makes me want to kill myself, but i practice as opposed to the alternative, i think it’s better on most days. So here’s the thing we practise because it helps us to do a couple things. The first thing it helps us to do is remember what were going to say. The second thing it helps us to do is vet out some of that language to make sure that our mouth easily says thes things. The third thing with good playful practice is it tricks you into new forms of verbal and nonverbal behavior. What makes a speaker interesting is when they’re really kind of flavorful in their verbal and nonverbal behavior. You sitting here and no one can see me? I can’t talk without my hands. Moving it’s who i am. Good flavor. Yeah, have a good flavor going are pretty much a root beer barrels you hate root beer, but thank you, but i’m so so that my chest feel latto argast saturday not all about you? Yeah, i’m the guest. So what i say to you is you’re you’re animated, i’m always animate. So what i say to people is try role playing. I had a client yesterday who’s interviewing right now pretend she was a friend of hers who i know who’s, a really wacky person. As she answered my questions. It tricked her into new verbal and nonverbal behavior. And then what you d’oh after you do this is what actors do, by the way, they do crazy exercises. Tell it to your dog. Tell it to your kid tell it you know, you know, tell it to a plant. It tricks you into new behavior, sing it, dance it whatever and then practice it normal day of your present ation you’ve done all this work you’ve researched, you’ve written, you’ve vetted out the writing, you’ve practice practice practice. Now you go in there, forget everything you’ve done and just talk and some of what you worked on will sneak its way into your present ation. You’ll feel a little better and you’ll get better and better and better it’s like learning tennis, it’s like learning any music, any musical instrument being a performer, it takes time, it takes development, the part that you don’t remember, it doesn’t make it in. Nobody knows you don’t feel bad about what you left out, right? It’s not gymnastics at the olympics, where they have a list of what you were going to do and then say you forgot your you know, triple axle, of course i’ve just talked about ice skating, but no one hopefully that’ll be part of the eighty five your metaphors are all over the map, okay, but they’re my metaphors and i stand for them. We’re going to move to your dead man walking. Okay, good for your management, fear management. This is behavioral techniques to deal with the absolute terror. You will have done steps one, two and three and you’ll still be nervous and here’s the bad news and the good news. The bad news is you’ll never completely not be nervous and i can use double negatives. It’s. Okay, when i do it, you will. But the good news is you can stop trying. This is thie, inner nut. I call this the internet and i like to say that if you’re on the subway and you see some crazy person talking about having just had lunch with god, you don’t go over and engage them. Unless that’s your business, you turn away. And yet with our inner nut with speaking, we focus on it. Why am i so nervous? This is crazy. What’s. The worst thing that can happen. I say avoid that. Use something called the stop technique. Say to yourself in your brain stop as you start ruminating about everything that could go wrong. Right? And stop the spot. It’s. A very imperfectly behavioral approach. But it for a nanosecond stops the downward spiral and it keeps it from getting completely out of control. We just have a short time left. What did you do in the five minutes before you go on? In the five minutes before you go on, go to the bathroom. Everyone will understand. I have to go to the restroom. I did it here today. And this? I do. All the time it helps you to focus, sit down on the bowl and breathe, just breathe in and out and you could do a visual ization. It’s very useful tennis players do this football players do this, see yourself giving the presentation, see yourself getting better and being everything that you can be. Stretch your shoulders, roll your tongue around in your mouth so that your mouth loosens up. Do do stretch any stretching thing that you would do that doesn’t put you out of breath, it engages your body, it gets it active so that you’re going to have a better chance of being more focused and more alive. It all works. I know from personal experience. Lori krauz is a presentation in public speaking. Coach, you’ll find her at krauz consulting. Dot com again heard last name spelled k r a u z laurie, thanks so much for being against tony. I really appreciate real pleasure. Thank you. We take a break and we returned tony’s take two and then pinterest stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back, it is time for tony’s take two at roughly thirty two minutes into the hour on my block this week, new york times restore philanthropy the times dropped philanthropy and charity as a full time national beat and i’m appalled, i think that’s a big mistake, i can’t make a business decision for them, but i think it hurts the charity community put it that way terribly there’s a lot that’s interesting in non-profits and philanthropy that won’t get covered because it emerges as trends over time, not discreet news items in a day. And i think without somebody reading each day’s news and looking at trends through the philanthropy i that those kinds of stories are going to get going to get missed, they won’t, they won’t be seen. I’m thinking about things like compliance and oversight, increasing non-profits thie economy as it creeps out of recession what’s the impact on charities non-profit hospitals waiting for final health care reform religious organizations that are slowly losing market share in fund-raising environmental on healthcare groups reacting to climate change and even abroad, european countries austerity measures leaving some of their societies needs unmet i list those and we’ll be fifteen or so others that i think issues that i think i’m going to get lost because the times doesn’t have someone devoted to the charity and philantech could be my block. Is that tony martignetti dot com and the post is called new york times restore philanthropy that’s tony’s take two for friday, march sixteenth, the eleventh show of twenty twelve. Scott koegler are you there? I am here, tony, and i can tell that you are i know that you are and i am to scott koegler, of course, our regular technology contributor, he’s, the editor of non-profit technology news, which you’ll find it n p tech news dot com and we are talking about pinterest, possibilities pinterest center that’s no that’s an interesting pronunciation. I hadn’t heard that i, uh, actually, i started spelling it that way and found out that i was wrong. But what’s that’s how the website is belt but with the word interest with a pee in front of it. I am p i am t e r e s t i guess it’s, maybe just the new york thing. Yeah. Okay, but are you saying you’ve been pronouncing it pin interest? Nope. Interest interest. Oh, just wear that. Put the accent. Oh, you’re being so particular i just where i play sax and i i was saying pinterest and you’re saying pin hoexter with pinter? Yeah. Pinterest. Right. All right, what the hell is it? Minor point. Minor point. What is it? What is it, it’s? A it’s. An electronic pushpin bulletin board. I guess if you will, um, you know, it constantly amazes me how these social media sites come and flourish and sometimes disappear. Yes, uh, you know, this one has got some traction pretty quickly. And i think a large part of that is because it’s so graphical, you know, people can i can see it now. People like to see pictures, of course. And so that’s, pretty much you have to have almost a picture or video to actually pin it to the board. Yeah, i found out about pinterest through our social media manager regina walton does the social media for the show and also for me and my company. And weeks ago she pointed me to it, and i really didn’t know what to do with it initially. And then i got a little more into it. And i started thinking about it, and i saw how engaging that visual nature is. It is that’s, one of the there are some platforms that present social media, like facebook, twitter and google, plus in a kind of a magazine format. And if you look at those, what you see is pictures, mostly and there’s, some tax. Essentially, in order to make it onto the pages, you have to have pictures in the post. So i think this is more of a continuation of that kind of trend. And onda a lot of people do also, mostly women. Very interesting. Yeah. I saw that pretty good proportion of women over overwhelming majority. I saw something in forbes dot com in a forbes dot com article that said ninety seven percent of the active participants in pinterest are women. That’s? Incredible. Yeah. I didn’t, uh, surprise me tremendously. I think. It’s similar? Oh, you fancy yourself such a good judge of what women will like. Is that right? Women’s trends? Yeah, in some cases. Is that right? Yes, it does. Your wife agree? Exposure there. Okay, but i think my take on it is from the, uh, kind of the bonem scrapbooking, you know, scrapbooking gestures and those kind of things that really make visual sense and, you know, this makes it just so easy to do, you know, that’s really a big thing, i believe is just being able to make it easy and that i’m not saying that it needs to be easy for women to do, and i think that that just makes it easy to do you know what your stuff also on that that women topic media bistro had something very current, i think, was yesterday or today that women trust pinterest, mohr than twitter and facebook, and they’re more likely to use pinterest over twitter or facebook in making a purchase decision. Interesting, they just they trust what they seem or there than they do from from actually even from friends because facebook is all friends, so that could be, you know, but my take on that also is that it could be just because it’s so new, and that hasn’t been spammed yet. Okay, it’s tough to get a real sense of credibility out of twitter because your twitter stream khun b pretty much anybody that wants to be in it sure, and so that, you know, the spammers air has pretty much taken over big segment of that you have to be very careful to kind of lead out those that you don’t want, but if you look at your pinterest paige, you’ll see that, you know, you’ve got recent activity over there and it’s got the pictures of the people again. Pictures are important here, so it has their avatars or their photos, whatever they put up their, and in my case, i don’t have a whole lot of people online yet, but there are, you know, all the people are folks that i either know personally or no kinda yeah, there’s nobody in there that i would say, oh, my gosh, that person and, well, people find you as scott koegler on pinterest, i think so. Look, that’s, the guy doesn’t even know his accountant. You believe this technology contributor doesn’t have one of those? While scott figures out his account, that is exactly ok. Ok, in fact, i think i did that based on my twitter account. Okay? Yes. And it’s, they’re easy to link. I understand. And i think there’s some automatic posting available. Well, you post a peace to europe interest you can also selected, posted to both twitter and facebook and since we’re talking about our own pimping a little bit, i’ll say that i’m on pinterest also and my boards and i’m goingto keep myself out of jargon jail, because in a moment, i’m gonna ask scott koegler explain what boards are my boards are so the things i’m posting about our non-profit videos, i have some that are pretty sum that are gritty and elsa have aboard for see female ceos of non-profits so scott koegler what? What did i mean when i said my boards, boards, boards, well, that’s the term that they used for the pin board or the bulletin board if you were on whatever it is that you you put stuff on, so yeah, that’s what it is, tell me and that was a nice segue way there to get yourself out of jail. What is your interest handle? Tony martignetti just one one continuous that’s correct and and to move this tio non-profits one of the questions i ask before the show is do you feel you have a good understanding of what interest is about and about sixty percent said either yes or yes, somewhat and then forty percent said no, not familiar with it. So we’re hoping to convert that forty percent? Yeah, i mean, it’s it’s still fairly new it’s just it’s just doing very well. Yeah, it is new again. That’s one of the things that i think makes it, um, interesting and personal, i think that’s it’s a big part of why people might trust it. So what should a non-profit be thinking about as they set up their boards there? Topics? What should they be thinking about them? They should be thinking about the same things they’ve been thinking about in using facebook in-kind not so much in twitter, i believe, because facebook allows you to have more content, but certainly as i just explained it’s a graphical environment. So if you have images a cz, you’re doing videos, anything else that is graphical in nature? Those are the things that you would want to pin and you want to be selective about the boards that you create. I would suggest that things can be personal or they can be company which the segway into that for a second? Okay, please. Facebook started out as a personal environment twitter started out the personal environment, even google plus started out as a personal environment, not allowing corporation’s, heredity, xero or organizations control has both you can actually be either or either a person or an organization, so certainly if you’re starting out a country, um board set for your organization, we would definitely want to select the organization as the identity for that and then create the boards that have to do with what you do well, what the activities air the tv or the the passions surrounding you. Non-profit and as a social media certainly want to invite and include other non-profits and other people, so part of the whole genre is reaching around collecting stuff from other parts of the web. It’s not so much those things that you create yourself as those things that you like. Yeah, your interests it’s not what you do, it’s what you like and that’s a very good point. I was on a twitter chat, we’re going, we’re going to talk about in the next show with the gentleman who runs twitter chat this one, this one is fundchat and one of the points that was brought out there. Was that precisely what you’re saying? That it should be bored should be the topics that are related to your mission, not on ly from directly from your organization. That was ephraim go pin, um be broader don’t just show exactly what you do but show things that are related, right? I think people and organizations are much more interesting and when when you know what they are about, what they’re, what surrounds them, what kind of things they’re interested in, and not just those things that make them up individually, whether it’s an individual or organization, you know, we’re also multi faceted, and we have lots of different interests, and i think that’s what? What this tackles is what are those interests? How how can i relate to this organization? And it may not actually be that particular organization, right functions that maybe something ansel earlier, too. Otherwise you start to look to self promotional. I mean, there should be self promotion. It is that’s a part of social media, but it shouldn’t be exclusively that scott, we gotta take a break when we come back, we’ll keep talking about pinterest, possibilities and hope. Everybody stays with us talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community oppcoll. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. Oppcoll welcome back. We’re talking about pinterest possibilities with my guest, scott koegler who has a a barking dog in the background, my giant dog scene okay, i should post that on my pinterest what is your dog’s name? That one is rocky rocky, welcome to the show. Try to keep it down. No, please, you’re worse than a screaming child. I know scott as as non-profits going to set up their boards, you have to pick a category, and i see that there is no category for social change or charity or non-profits interesting, isn’t it? Yeah, i’m not sure maybe they’ll add something like that. I guess at the moment you should pick something close and i’m not really even sure what that would be or there is a category for other i guess that might be yeah, there is another until they until they get to the point where they add something related to the charity community. Yeah, there is a little controversy about about pinterest and this came up in the small non-profit sorry, the fundchat that i was in last week o r this past wednesday and again the leader of fundchat, the host of fundchat is going to be a guest next week. We’re going to talk about what what he does in his in his twitter chat on dh that’s, the issues related to copyright use and pinning and reap and repenting are you have you seen anything about that? I haven’t seen comments on that, particularly that it doesn’t surprise me because i know that, uh, twitter not a flicker has been going to some some pains about use of their material on maybe it was in interest the know there are different writes that can be assigned to different photos post on two places, specifically quicker and there’s a pretty tough to understand no one can i use this? Can i use it to promote something of my own? Can i modify it? And it may not be obvious what the rights are for the for the photo that you selected so so i could see were pulling stuff from other places could be even more difficult, teo, to regulate and then as you as you repent, something that someone else pinned, you know, there could be a question of your liability for that sure repenting, but then if you’re not repenting then there’s no social that could be any social in the social media platform if if you can’t repent when other people pin, i agree, and i think, you know, this leads to a whole larger conversation about who owns content and how what is the fair use of that content in other sites and as a as a journalist, writer editor that’s a very active conversation with folks that i deal with, what is content aggregation, and should we be doing it, or should we not? And to what extent? So i think that this is one small subset of that there has to be more with images, that kind of thing, but it’s over altum big deal in the record companies on wednesday in that fundchat on twitter, i want credit mary-jo callin see a j a n e for pointing out really, that if if there isn’t repenting, then there isn’t much social in the platform, and also there was an article on this subject at craft test dummies dot com craft, c r a f t test dummies dot coms on march second article and my thanks to n p tech alley for for pointing out that that article from that from that twitter chat like other there’s rocky again, like other social media platforms, this one has to be kept upright if we get started, innit? Yeah, exactly. And there’s, there comes a point at which on organization and certainly a person is going to say enough, i’ve had enough of this stuff and what’s going to fall off the edge, and i think that’s something that we’re all going to have to deal with as these things continue to emerge as things become popular and so the others fall off the edge. I don’t know the answer, but i know that the answer is that we don’t have limited amounts of time in our days and especially no work days and how many times you want to be sitting in front of a computer, clicking and dragging and pinning, yeah, and for small and midsize shops, i mean, how much staff time can they devote to these? In fact, one of the final question i asked pre show listeners is your non-profit using pinterest and eighty three percent said no, uh, the other seventeen, the other seventeen percent were sort of yes, you know we’re into it fully. That was very small in about four percent that about thirteen percent said they have done it a little bit, but eighty three percent, not into it. It has become a matter of priorities. Ation it does. And as with all the social media kinds of products and processes, uh, what is the return? What you’re getting for your efforts? Is that a small shop? You know, the effort is probably one person taking some time out of the day in large organizations. For instance, coca cola, uh, that is has probably the largest facebook page following, uh, i think it is the largest, by the way, um, they they spent significant actual money and managing that and making sure that they are top of mind. But if you ask anyone, uh, and this i think there are becoming some tools for this, if you ask, what are you actually getting for? What if you spend a thousand dollars a year making two thousand dollars? The answer is, i have no idea now, and, uh, you know, as these begin to proliferate even further it’s going to be more of a question. We have to leave it there. Scott regulars are regular tech contributor and the editor of non-profit technology news at n p tech news. Dot com scott, thank you very much. Thanks, durney take care. We’ll talk to you next month. Thank you, and i also i also want to thank lori krauz for coming into the studio and also the folks who participated in fundchat last week on brendan kinney, who hosts that and he’ll be a guest next week, which is the transition into next week. We’ll be talking about twitter talk i’ll have to twitter chat hosts pamela grow of small non-profit chat and brendan of fundez chat to tell us how these one hundred forty character conversations can help your non-profit and build your professional network, then maria simple, our prospect research contributor on push technology, google alerts and other services that send targeted information to you regularly special thanks to our social media manager, regina walton, she got me promoted and and prepared to be part of fundchat and also outstanding survey results today, the largest ah largest group of respondents we’ve ever had and also for that getting that last minute media bistro article to me on pinterest keep up with what’s coming up sign up farming satur email alerts on the facebook page. Like a son facebook like that page, you can listen live our archive for the archive goto itunes subscribe at non-profit radio dot net on twitter you can follow me and use the show’s hashtag non-profit radio the following is a public service announcement because i have a soft spot in my heart for belmar, new jersey from when i was a kid in my grand parents used to take me there and i still go do you need dental care? Visit the offices of hannah pole dental care in belmar on friday, march twenty third to receive free dental services. Everybody is welcome regardless of where you’re from, care will be offered on a first come, first served basis. For information, call seven three two six eight one twenty to twenty five and that is organized by dentistry from the heart. The show is sponsored by g grayson company. Are you worried about the rising cost of rent for your organization? Do you need a plan for real estate that you’re non-profit owns georgia? 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Want to make your current relationship as filling as possible, then tuning on thursdays at one pm for love in the afternoon with morning alison as a professional matchmaker. I’ve seen it all with distinguished authors, industry coolers and experts on everything from wine to fashion. Join us as we discuss dating, relationships and more on talking alternative dot com. Hi, i’m julie, hi, i’m julia, what are you wearing? Welcome to jay and jay. Secrets of style and beauty. We know there’s, beauty and style, and all you do, whether it’s a job interview, first date or wedding, we also know that not everyone understands what works best for him or her. We’re here to help. Think of us as your personal beauty style and grooming guru’s, as industry experts will give you the best information for men and women on howto look phenomenal. Tune in tuesdays at eight pm tto. Learn how to look your best. Are you fed up with talking points, rhetoric everywhere you turn left or right? 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046: Giving USA Data Integrity & Google for Nonprofits – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Holly Hall, features editor, Chronicle of Philanthropy
Scott Koegler, editor, Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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Welcome to the show. I’m your aptly named host, and this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I hope you recall last week i had larry sharpe, we were talking about smart sales training strategies to kick start your fund-raising larry is the director of neo-sage, and he transformed corporate sales lessons into savvy and easy non-profit fund-raising ideas for us. This week, a conversation with holly hall she is features editor at the chronicle of philanthropy will talk about e-giving yusa what some shortcomings may have been in their research in the past, and what she’s looking for when new numbers come out that are expected this week and also some predictions forgiving this year, which is looking up also, scott koegler joins me google for non-profits the editor of non-profit technology news and our regular tech contributor explains what’s offered by this program and how it will help you work smarter and save a lot of money. But there are some caveats about working in the google cloud on tony’s take, too. I’ll talk about the irs auto revocation list it’s out and what if you’re on it and want? To get off it, i blogged about it this week, and we’ll talk about it on tony’s. Take two, all of that, this show, we’ll take a break right now. Then i’ll be joined by holly hall. Stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six, four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two. We make people happy. Hyre xero. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent with me now is holly hol. Holly is features editor for the chronicle of philanthropy. We’re going to talk about giving us a numbers that are expected this week, just so you understand we are recording on tuesday. You’re going to hear this show on friday, june seventeenth, the numbers are expected to come out actually today, which will be tuesday. So we’re doing a little bit of predicting, but mostly we’re going to be looking at the past and seeing what we expect for the numbers that do come out or certainly are expected to come out this week. Holly hall, welcome, thanks for having me, tony pleasure to have you ah, last year, this time last year, in june of two thousand ten, you were questioning some of the conclusions about two thousand nine fund-raising before we get into those questions about the two thousand nine fund-raising why don’t you just explain what e-giving yusa is for people who may not be aware of the report? E-giving usa is the annual tally of all philanthropic giving from individuals, foundations and corporations to american charities and it’s it’s, conducted by the center on philanthropy at indiana university and commissioned by an organization of fund-raising consultant that’s e-giving yusa. Right, well, the giving e-giving institute, right? Okay. And to be fair, it is an estimate. Isn’t that right? Okay, and then they get further information when iris numbers come out later, but but we’ll get to that. Okay, so this time last year, there were some questions about specifically about the individual giving Numbers in 2009 can you explain what your concerns were? Well, individuals make up the lion’s share of all charitable donations, right? About seventy five percent, right? Correct. And giving us, they found that individuals contributed more than two hundred twenty seven million um in two thousand nine, which was about the same as two thousand eight. And we kind of question that because we’re calling around the country and finding that charities were struggling, and other studies also showed a big drop in giving. Okay? And we’ll shortly. We’ll talk about some of those other studies were but so giving us a showed pretty much flat Numbers from 20082 two thousand nine. But that wasn’t what you were hearing from. The non-profit community and seeing in research, other research. That’s correct. Okay, these numbers are are pretty significant for non-profits. How do how do you hear that? Organisations used the e-giving yusa data. Um, there’s sort of a benchmarking that that some organizations will use teo haserot progress and to set goals for the coming year. Um, the numbers provide a breakdown by caused areas. So education, health, religion, etcetera. Okay. And so non-profits air, you know, looking at those toe evaluate whether there in the in the field where they should be all right. Okay. Actually, i just want to clarify i think you said two hundred twenty seven million from individuals, but that would have been two hundred twenty seven billion. You’re absolutely right. I’m sorry. No problem. No problem. It’s. Easier in print, because then you can you can go back. Okay. Um, the, uh the finding was puzzling to not only you but other people is well, who just we’re not seeing flat giving from away toe nine. Yes, it kind of, you know, we’re oh, nine. Remember was the absolute depths of the recession? So many groups who are feeling the pain and that’s what? You’re hearing and but e-giving yusa wasn’t really reflecting that. Yeah aren’t these also significant numbers because we’re looking at what the resiliency of giving is in recessionary times? Well, giving us has been doing what it does for decades, and they have pointed out repeatedly that charitable donations fluctuate left then the economy does when you’re when we’re in recession. But now we now we suspect that maybe e-giving is not as resilient as have been said in the past that it may fluctuate more dramatically, then giving your has found okay, and it’s not just giving us a i think the conventional wisdom is that people continue to be generous, not as generous, but not as dramatically declining fund-raising or giving as a zsa. The stock market may fall, so that still may be true. Okay, it’s, i think the what’s going to be found out is that this recession was different then previous recessions in our lifetime and that giving was affected more deeply then have been okay. Okay, so we may find something contrary to the conventional wisdom. And i know e-giving yusa has been after been at this some, like fifty years or so they do have a long history, including working with the indiana university center on philanthropy, as you mentioned. Okay, we’re going to take a break. And when we return, holly hall will certainly still be with me. And we’ll get into some of the the details of the other research, including research from people who are advisors to giving us city. This is tony martignetti non-profit radio stay with us. They didn’t think the building getting dink, dink, dink dink. You’re listening to the talking alternative network e-giving. Things. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship it’s fulfilling kill, then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marty allison on talking alternative dot com. Talking alternative radio twenty four hours a day. Dahna welcome back to tony martignetti non-profit radio with me is holly hall features editor at the chronicle of philanthropy, and we’re talking about giving us a and there the methodology behind that annual survey, holly the chronicle actually did its own spot check, maybe sort of a small crowd sourcing exercise, didn’t you? Yes, we’re doing the same thing right now, okay? And in looking at the two thousand nine numbers, you found what others were finding right? That giving had actually declined dahna a big challenge for most organizations. For example. Um, hospitals follow-up surveyed by the americans association of healthcare philanthropy e-giving the hospital’s decline by eleven percent in o nine uh, the council for advancement in support of education found that giving the colleges and universities plummeted by seventeen point eight percent, adjusted for inflation. So those air doubled it to drop on dh. What about your own small crowd sourcing a survey? What were you finding? Similar, we did a spot check in o nine of fifty seven charities and thirty seven, thirty five of them e-giving had dropped in o nine and we’re doing the same thing for two thousand ten and even looking at two thousand eleven but it’s a little early to say. However, the overall impression is that things are starting to recover, but they’re still not back to pre recession era. Okay, two thousand seven, two thousand eight, right? How do you select the the charities that you spot? Check at the chronicle? We try toe, get a good representation of all different types of groups. So we’ll call several colleges and universities, several religious organizations, several health organizations and on and on okay. And then you also have your is it philanthropy? Four hundred that with its cool way? D’oh? Uh, we have some of those groups report early, so we’re still pulling those numbers for twenty ten and also twenty eleven, the physical twenty eleven. Some groups have already wrapped up this year. Okay, you know what i’d love to see sort of interesting if we had a a really a site where where non-profits could report on their own, maybe have a have a crowd sourcing a real crowd sourcing site where, you know, tens, hundreds of thousands of charity’s ideally could report on maybe it’s, just some simple numbers, you know, reporting into a google doc or something and, uh, then i just i see a lot of value and crowdsourcing. Sorry. That’s. Interesting. Okay, let me talk. Teo. Peter panepento at the kruckel back-up because there’s a lot of i just see a lot of value in crowd sourcing, and then that would be sort of immediate, you know, what’s happening like this month compared tto tthe this time last year. That’d be interesting. So going back, tio, you’re you’re june of two thousand ten coverage. Someone who you are too researchers who actually our advisors to giving yusa we’re finding numbers contrary to giving us a cz numbers for two thousand nine. Can you talk a little about that? Yes, he’s there to economists at dahna boston college. And they look at wealth patterns and philanthropy. So they had wanted to come out with a quarterly index, and they both sit on giving us a committee. And so they tried to come up with a new alternative estimate, and they found a steeper decline more like ten percent for so eight and o nine. One thing that they pointed out and that giving usa has since acknowledge is that giving us a does not capture. What some people call the psychological dimensions of the economy, things like consumer confidence and unemployment, for example, and these two economists tried to factor some of that in i’m not sure how they did it, but that’s one big difference now giving us a to be fair today are taking a second look at their methodology this year, and so when they come out with their numbers later this week, they may have revised their estimates for, oh eight and nine in fact, i’m pretty sure they will have, so it’ll be very interesting to see if they capture more of the downturn that we were seeing, okay and again to explain to listeners. Holly and i are talking on tuesday, the fourteenth of june, and we’re expecting numbers to come out either this afternoon or this week, but you’re going to listening to the show on friday, the seventeenth, and we hope teo, get someone from e-giving yusa too. Come on and talk about the new numbers they declined to be on today because they’re expecting the new numbers very soon and wanted to wait until those new numbers came out, but we did invite them i did. Invite them t to be with me and holly. So i guess maybe giving you say, maybe sees the the disadvantage of having academics on their board because the academics are always questioning and actually ended up contradicting e-giving yusa, you know, what’s kind of interesting. Actually, i can’t wait to see the figures when they come out later this today or this week, okay, the the indiana university center on philanthropy. So they are the they’re the researchers behind the numbers that right what’s what’s the relationship there the way you understand it, between giving us a and the and indiana center on philanthropy, e-giving yusa or the group of consultants behind the organization pyres, the academic at the center on philanthropy to compile e-giving you say each year okay, i see and then the professor’s, we were just talking about cher vision havens. They are advisers to e-giving yusa. They sit on a methodology committee that reviews the data each year and approved. Figures on what? What was the indiana university’s buy-in set? The center’s senator philanthropies reaction when you were questioning the two thousand nine e-giving figures in our first story that went to press in june of twenty ten, they stuck by there estimates, and they pointed out that they had never been off more than two percentage points from the data that finally comes out from the irs that they used to corroborate you finding but, like said i, this recession is is unusually severe, and we suspect there data may not have captured it accurately. Dahna and the again, this is a the giving us a numbers are our estimates to be fair, the indiana university center. So they were saying, basically that it’s been fifty some years, and we’ve we’ve always been pretty much pretty much on the mark, correct, okay? And have you talked to them about what may be coming this week? Well, only once i talked their director of research and he told me that they had hired are retained buy-in economists to review their methodology with an eye toward i mean, if they needed to change it, and i don’t know if they will. But i suspect strongly suspect that they’re going to revise their method and that we may i see a big drop from two thousand eight, two thousand nine and possibly into twenty ten do you know if if they’re revision, would include some of those psychic e-giving factors that you’re talking about or i don’t know, i don’t know what they’re going to come out with, not like i said, i’m very interested to see we are seeing in our own reporting and other surveys that we track that there is some improvement, but it still continues to be a struggle, for example, after after reporting and nearly twenty percent drop hyre educations is reporting and twenty ten less than one percent decline. So it’s still declining, but things are improving okay, less than one percent decline from last year from from two thousand nine to ten or correct of nine to ten okay, okay, so the the irs now way we’re we’ve been alluding to this let’s, let’s get to the details of it e-giving yusa revise is its numbers when irs comes out with actual data because, as i’ve said a couple times, if we’ve said e-giving you’re saying numbers or an estimate, how does that all work? Well, the irs track how much money individuals claim on their tax returns for charitable donations so these itemizers itemizers heir estimated donate about seventy five percent of all individual gifts. We don’t know what the anonymous letters, non itemizers give buy-in we suspect it’s left and not as big a factor is the itemizers. So the data has come out now for both two thousand eight and two thousand nine, the first two years of the recession, and the irs data suggests more like twenty percent decline for those two years, which would be comparable to what we saw in these other surveys by pompel for advancement in support of education and the association of health care philanthropy is that twenty percent combined over the two years about? Yeah, and we’re talking about two thousand nine two thousand ten’s that right? Okay. Okay. Desires attempt tow estimate what non itemizers do. No, they don’t all right, but e-giving usa does. It does. Do you know how they go about that? I don’t know how they come up with the non itemizers. Uh, figure. Okay, just it is only twenty. Five percent, but still that’s a quarter. But it’s, not it’s, not the minimus. Okay, well, we’ll know more. Um, probably by the time this show has heard anything else, anything you’re gonna be specifically looking for when the number well, i think i’m having kind of a lot of fun, looking at some of the recession survival strategies that charities have undertaken and it’s really fascinating to see some of the creative effort. Arts groups, in particular, have been hard hit in the recession, and they come up with some of the most creative fund-raising and survival strategies. For example, in baltimore, the symphony there allows people who are amateur musicians, too. Sit in with the orchestra, if you will. And they pay for, of course, that they take with members of the company um other arts groups. They’re doing more to bring in donors and to focus less on fancy gallows and more on really bringing people back stage and helping them understand what go goes into the arts. So it’s interesting to see all these creative approaches. Yeah, especially the while sitting in that’s, that’s really clever, but the backstage, you know, that just it’s sort of going back to sort of grassroots fund-raising ideas, which is, you know, expose people to the work you’re doing. If people are giving even at low levels, you know, they may have a greater interest in learning more than they know. And, you know, they only ever see the the the arts group from the front of the house and it’s, not just the arts, you know, seattle children’s hospital, for example, how to really need, uh, five years ago, they created a separate research facility to study children’s diseases. And just last year, you know, amid the economic downturn, they got the idea to bring in what they call research champions these air donors to give a certain minimal amount. I can’t remember what it is, but they started out with a goal of recruiting one hundred people who will come in for what they called science tops, and these are meetings with individual researchers who explained their studies on what they’re learning and the benefits of it. And they, as i said, they started out with a goal of recruiting one hundred members, and they ended up with over four hundred, so it shows that just really getting close to the charitable mission than the work sometimes makes all the difference. Another organization decided to replace its auctions instead of having an auction where they, you know, put up for bidding trips and vacations and other glitzy packages. They decided instead to have an auction for their work. So helping needy kids, you know, let’s auction off summer camp who wants to pay for that? So oh, excellent, yeah, that was very successful. So it’s, just gratifying to see that in hard times latto charitable organizations can become really creative and effective in the press cleverness born of necessity. Yeah, excellent workflows last month, holly, you had a piece that predicted two thousand eleven and you alluded to it. Earlier, two thousand seven, giving what what did what you’re seeing so far about this year, that study was about seventeen thousand five hundred donors, and i’m always a little suspicious of studies that ask people what they intend to give, or d’oh it’s much better to have studies based on what was actually donated. But this study showed that most donors expected to give at least as much, if not more, foreign. Five donors, um, plan to give as much, but if not more, than they did in twenty ten. So that’s, a sign that charitable giving is real, rebounding somewhat. But what was interesting about that study is. But even as people say they intend to give more, they seem to be having less patient for being oversell. Iss it’d four given token gift, you know. Oh, yeah, what were you hearing in that respect? A lot of charities will give tokens. Like, for example, public broadcasting is big. If you give a pledge of one hundred dollars, you get a free cd. Um, donors just aren’t that interested in getting those kinds of perks. They feel that they cut into the contribution, you know, security spending money to buy coffee mugs that eats into the money they’re raising from the donors. And i think a lot of donors through that is this something that you had your first seeing and you suspect it’s because of the recession, i think it’s something that’s all that’s been. The case is just that that sort of annoyance people became less patient with that and more annoyed, the survey found a higher degree of impatient with that type of fund-raising. Excellent. Okay. All right. Well, we’ll see if if those intentions of giving bear bear out in the rest of this year, we sure will. Holly hall is features editor at the chronicle of philanthropy. Holly, thank you very much for being with me has been a real pleasure to look forward to having you back. Maybe to talk about the numbers once they are released. Okay, thank you very much. My pleasure. Thank you. We’ll take a break after this break. Tony’s take to the irs auto revocation list is out, and you want to get off it. Stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Oppcoll hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to the show, it’s time for tony’s take to the irs auto revocation list is out this is a list that irs published, and we’ll be keeping up to date monthly, i believe, of about two hundred seventy five thousand non-profits that have automatically had their tax exempt status revoked that’s because they failed to file with iris the required reports for three consecutive years tell you ended up on the list now what if you wantto get off it because way think that a lot of the charity’s on there are defunct out of business on just never reported that, but suppose you’re still in business and you don’t want to be on the list. That’s what i blogged about my blog’s at mpg a dv dot com um, you start on the irs website and there’s a link teo to the explanation page in my blogged, and you’ll see that there’s a streamlined procedure for small non-profits that’s those air for this purpose of getting off the auto revocation list. Small is defined as having gross receipts under fifty thousand dollars in the previous year, so there’s a streamlined procedure and reduced fee for those organisations. That fit that criteria and then if you’re not a small organization, there’s also a procedure for getting off the list. But it’s not streamlined, and there isn’t a reduced fee you’re gonna pay, i think it’s eight hundred fifty dollars instead of one hundred dollars for the small non-profits so the details are on my blogged mpg a dv dot com, and that is tony’s. Take two for friday, june seventeenth with me now a regular tech contributor, the editor of non-profit technology news. Scott koegler scotty, welcome, tony, how you today? I’m doing well, how are you? I’m doing great, thanks. I know we’re going to talk about google for non-profits and what what’s being offered by the program and how it can save some some money on and help you work efficiently. But i first want people to know that you’re calling from a camper in charlottesville, virginia. Is that right? That’s exactly right. Why are you there in a camper? Well, we’re vacationing, so we’re okay. Excellent. Hyre but we have a great connection. So and how is the weather in charlottesville? It’s? Beautiful it’s not going to get above eighty today. Very nice. All right. From your camper, what is google for? Non-profits you know, google non-profits is really an extension of the google app, and google has done a great job of just kind of open up their entire repertoire of stations functions to not provoc i think it’s their way of doing good, so if you’re free with gmail that’s out of the entry point to all this, so do you have to have a gmail account in orderto find out about google for non-profits not to find out to find out about it. Still, teo, google dot com flash on, okay, and you’ll find all the information there, but if you don’t have a email account, probably stood free, and so are so many of the other things that included with the package. Like one of the things is microsoft office compatibility? How does that work that’s one of the things that which made google documents kruckel apple take general very well accepted in the world, they have the ability to read and write pretty much any kind of microsoft document word document on excel, spreadsheet, even a power point presentation. So you’re not using office. You’re not using microsoft office, you’re not you’re using google doc’s, right? Exactly, but you can save in a format that is readable by microsoft office, right? You could figure dot end of a dock next, which is the current microsoft that flower for for documents and then but i have either google document for mike stopped officer, he will open that read it whatever. So you’re working in your if you’re working in google docks and you’re working in the cloud, right? Exactly. Okay, we you and i have talked about that before, but when we explain what the cloud is, what is that? Does that mean if you’re working in google docks in the cloud? The cloud is ah, a computer in the sky, it’s you know, you need an internet connection to get to it and to use it, but they’ll be on that it’s really pretty much like working on microsoft office on your desktop there’s a function where you could actually have the documents saved locally and the best top, so that at some point, if you are disconnected from the internet, still can access the doctors. So it’s really great solution in fact, firstly, i’ve i’ve changed, i don’t think that i’d actually used microsoft office for about a year and a half now converted completely by my corporate account by documents, email everything else is now part of google google documents and on a website, right? And we’re going to talk in a few minutes about security and privacy concerns around that, but very interesting that you’ve, you’ve converted your office. So so if people understand you don’t have to pay for microsoft office, which could be a pretty pricey software offering, especially for non-profits right and there’s a bunch of other peters that air enabled with google back, such as having multiple people edit and share revisions of a document without actually having to move the document back and forth between computers. But those were all kind of just part parcel of the google documents and the whole google enterprise function. The fact that that that those things are free, uh, is really not particular to non-profits i use them for free, and i’m not a non-profits but there are other functions that are specifically for non-profit i just like to just kind of quick lift some of those things nukus there really, really incredible one of them. Is just google applications gmail account under documents and support the thing that’s added with with google for non-profits is the support because generally my account, which is free, does not get twentyfourseven customer support, and that is one thing it included with the google non-profit does that mean telephone support or it’s it’s chatting or its email? Or what? Phone and really phone support twenty four seven for non-profits right now, it’s the third state for critical issues that’s probably not. Now how do i form at the spreadsheet? But it’s probably more like how come i can’t connect? And why are my users able? T used system? Probably some limitations. Okay, but still significant that its phone support twenty four seven? Absolutely. Okay, yeah. What? So what other features are there specifically for non-profits let’s be here. Engagement there they have a hold. They have a whole set of features that air specifically for non-profits once called google grants and that would be really appealing for non-profits because it allows you to put a an ad in google ads. Duitz and, you know, donate now and i don’t know exactly what the limitations are there but the fact that they allow you to put anything at all and google ads without paying so it’s grantspace for free uh, edwards, right. Okay, then they also have something about co-branded email. Right? The brand of the mail is essentially what i mean, it’s a perversion of google suite and you you get to put your logo on it. It’s, your domain name like mine is at kay koegler dot net. So that’s my own it’s, not a google male. Gmail. Okay, so so i’m sorry. So the branded email is not particular to non-profits right? They’re just kind of bundling of these features together for not-for-profits okay, what about youtube? They had they had some offering free on youtube, since they own youtube for non bright, their limitations in youtube, of content that normal people and upload or paid for companies can upload and they lighten up that limitation for non-profit cerini able stuff flowed longer. Video is longer than the ten minutes, and you also can put a donate but on your video, which is something that nobody else gets to do so again, it’s another opportunity to interact with your constituents, ask them to donate and give them a video in orderto, you know, state because and tell them why they should be excellent. All right, so so the google aps google grants for edwards, the youtube enhancements you had said that go to google dot com slash non-profits. And how do you how do you qualify as it does every non-profit qualified? And how do you prove that you are one, uh, it’s? Pretty simple. Actually, you need to be a five. A one c three, which you know a lot more about than i do. Most yl charities are all tax exempt charities are so you probably have to give your a copy of your irs tax determination letter. I would imagine. Well, there their explanation. Is that your arika notification of the status? Your e i n need to appear in the irises online database. Okay. All right. So that they see there were more sufficient. They don’t mean more efficient. They don’t want to deal with copies of documents. Attachments? Theyjust they’re using the irs list, right? They just looked up. Yes or no? Okay, on. There are some predictions. For instance, you can’t be doing any commercial services. No car, boat or real. Estate donation okay, get the focus websites with a primary focus on selling good products. Services don’t qualify. Consumer credit counseling doesn’t qualify, so they’re special impatient, but they will they look to be to me at least like they’re trying to weed out those things that could be marginally non-profit oriented and to clarify, i think ifyou’re non-profit is let’s, say, doing car donations or yacht donations some like that, you could still continue that. You just you can’t use google for non-profits to support that kind of work, right? Okay, i love the donate button on the youtube videos. That’s really extraordinary. You know, video has really taken off in the last uh oh, gosh, here in half. In terms of a way to get a message to folks video, you said right work or some kind of video. And i saw study just recently staying at sixty five percent of latto visitors just in general. You a video? Some kind at least two times a week. Uh, that’s. Pretty significant. Kind of traffic to video. Good. Good reason toe get into that. Oh, it’s. So interactive. I think you and i have talked about that when we when we talked about the ideal website, you could just show so much more, you know, you can show your work on site and it doesn’t have to be high production values, right? And if you look at a lot of videos being used now, they’re very personal. It’s uh, you know, a head shot of somebody stating their cause, i’m talking directly to the viewer. So it’s, not some kind of a zoo just said, hi production, just sitting down in front of your flip cam or or your webcam on your computer and just stating your cause doesn’t have to be something you know, heavily produced, although i do have to say that, uh, pre scripting your your talk, those make a lot of difference. You don’t want to be fumbling your words of course, alright, so video, very valuable and you can use google for non-profits to take advantage of what google’s offering on youtube with scott koegler, our regular tech contributor, the editor of non-profit technology news. When we return after this break, we’ll talk about some of the security and privacy concerns about working in the cloud stay with us. You didn’t even think that. Shooting. Getting, thinking. You’re listening to the talking alternate network. E-giving. Thank you. Good. Buy-in looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call. We discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing or mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhancer current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com talking. No. Kayman welcome back home with scott koegler, editor of non-profit technology news, which you’ll find it in peace. The tech news dot com and we’re talking about google for non-profits. Scott, you have your business, you said so many of your business documents in the cloud. And there, there are concerns about security mint just within the past. Well, by the time this show has aired, it will be within the past two weeks or so, citigroup hacked thie international monetary fund packed. So if your if your data isn’t resident on your computer, which which has its own risks, i’m not saying that’s risk. There are risks. Sure. Tony there’s always risk. And i should say that the imf was not a cloud based application. It was actually within their own servers. Okay, so there’s always there’s always something there’s, always somebody wanting to get in and cause mayhem. Of course, if you’re a bigger target, you’re going to be more likely to be to the attack. But i was looking at the security of cloud based systems like this if i have it on el computer from my own network of my own servers, and i’m responsible for that for the security of that, and i can install security applications like instead of firewalls, do all those things that are necessary. But you know what? I am not an expert in that stuff. On the other hand, cloudgood based applications service providers allow you to put your application’s up in their services. They have their entire businesses going on the line and there’s an adage that i’ve heard a couple of times if they the service provider, cloud service provider or sas provider? Yes, it one time it’s a public relations problem. If they get him twice, they have, they’re gonna lose customers. If they get hit three times essentially out of business, so if you look at it from their perspective, it’s not just something that they do it’s, something they have to do in order to stay in business, let me keep you in a lot more at stake as my security than i do. Okay, interesting perspective. Thank you. Let me keep you out of jargon jail you mentioned sas. Now we have talked about sass in the past, but for someone who maybe didn’t listen to that show, which is hard to believe anybody if it is a theoretical possibility that somebody might not have listened to that previous show. So just for that hypothetical, what is what is sass to remind us, please. Zaps and cloud are very related. They both are especially computers in the sky there by the internet so fast actually stands for not where as a tea service google application or google maps qualify as software is the service. They also increasing your private people in our interchange. The thie acronyms, either sas or cloud they really warm or referring to exactly. The technically i would classify it differently. But provoc most intents and purposes you can say sat cloudgood alright, well and technically, that’s. Why you’re the editor of non-profit technology news to make those make those nuanced distinctions and and explain them to us. What? Why would you say they’re a little bit there? Technically different sashes specifically application. So if you look at okay, like fundez counting software, you and i talked a few, many shows ago. Probably now about fund accounting software. That was sas. Correct. Okay. And cloud could be anything. There are their websites, servers that are available where you can actually create your own application here. Things like amazon has three, which is there basically, they’re described in the sky where you could just take all of your files. Documents, pictures, videos, blow them up onto their disk drive up there. That’s a cloud based service. Not really an application. Okay, i understand that the technical difference between right and since you mentioned amazon has three, i’ll give them a little plug. I use them for the video in-kind and audio content for this show. It’s. How i transfer it between the people who are editing it, working on it or the end user who produced it for uploaded to amazon has three and give them a whirl and they can download it. Yeah, many good things about that one. Is that it’s really? Really? Yes. It’s the right all of the people can get to it without files. One place? Yeah, it’s a couple of dollars a month on paying for many gig of storage. Right? One more concerned we have just about two minutes left around working in the cloud and that is privacy. Who questions about who owns the data? There are some lawsuits out there now where google is claiming that they own data that’s stored in their cloud. Now, i don’t know the nuances of the fact patterns around that. I just know that let’s just talk about the issue generally about who owns the data that you store in someone else’s cloud there, there are no rules, it will be up to the perfect provider and i although i haven’t seen the lawsuit with cool, i have to imagine that it’s around some very specific data or, you know, it’s like facebook, facebook essentially owns whatever you put up. On your facebook account, we’ve talked about that that could be, uh, last, but either as a sass or as cloud if you’re putting miles up there, like, uh, use a car photos, facebook owns it and that’s right in their terms of service, and it only gets to be an issue. I think when in terms of google, when they want to do something like delete or give away the data that you provided, i think that the qualification there is going to be very, very narrow for google eyes. They don’t want to get trouble with many persons or companies, proprietary data. So again, i haven’t looked lost otherwise that would discourage the use of their cloud. Yeah, considerably. Yeah. Ah, what about local back-up if oh, you know what, scott? I just realized we’ve we’ve we’ve come. We have to come to the end. We’re at the end. I’m sorry. I want to ask you about local back-up scott koegler, the editor of non-profit technology news at ten p tech news dot com scott, thank you very much. Enjoy your vacation in charlottesville, virginia. Thanks. My pleasure. Good to talk to you. Thank you. I wanna thank scott and holly hall features editor for the chronicle of philanthropy. For being with me today next week, a show from the archive and this time i do know which one it’s going to be the past couple weeks i’ve said, i don’t know what it’s going to be it’s going to fire up your board fund-raising gail perry, the author of fired-up fund-raising turned board passion into action, joins me for the hour next week. You can keep up with what’s coming up on tony martignetti non-profit radio. Sign up for our insider email alerts on the facebook page. Just go to facebook and go to the natives search for the name of this show while you’re there you can, like us become a fan of the show. Those who did i had the chance to win one of two ipads we gave away two ipads last week, two fans of a facebook page itunes were on itunes at non-profit radio dot net subscribed there. Listen any time on the device of your choice non-profit radio dot net twenty martignetti non-profit radios creative producer is claire meyerhoff, our line producer and the owner of talking alternative broadcasting is sam. Liebowitz and the show’s social media is by regina walton of organic social media. I hope you’ll be with me next friday, one p m eastern time. That’ll again will be fired-up. You’re bored, fund-raising you always find us at talking alternative dot com, which is the home of talking alternative broadcasting. Thanks for listening. Think, think, think, shooting, getting, thinking thing. You’re listening to the talking, alternate network, waiting to get into thinking. Duitz e-giving cubine duitz looking to meet mr and mrs wright but still haven’t found the one. Want to make your current relationship as fulfilling as possible? Then please join us starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more start your week off with love in the morning with marty allison on talking alternative dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight one eight three that’s two one two seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way look forward to serving you. You’re listening to talking on their network at www dot talking alternative dot com now broadcasting twenty four hours a day. Do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is we do whatever it takes to make our clients happy contact them today. 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Welcome to the show. I’m your aptly named host, and this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I hope you recall last week i had larry sharpe, we were talking about smart sales training strategies to kick start your fund-raising larry is the director of neo-sage, and he transformed corporate sales lessons into savvy and easy non-profit fund-raising ideas for us. This week, a conversation with holly hall she is features editor at the chronicle of philanthropy will talk about e-giving yusa what some shortcomings may have been in their research in the past, and what she’s looking for when new numbers come out that are expected this week and also some predictions forgiving this year, which is looking up also, scott koegler joins me google for non-profits the editor of non-profit technology news and our regular tech contributor explains what’s offered by this program and how it will help you work smarter and save a lot of money. But there are some caveats about working in the google cloud on tony’s take, too. I’ll talk about the irs auto revocation list it’s out and what if you’re on it and want? To get off it, i blogged about it this week, and we’ll talk about it on tony’s. Take two, all of that, this show, we’ll take a break right now. Then i’ll be joined by holly hall. Stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six, four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two. We make people happy. Hyre xero. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent with me now is holly hol. Holly is features editor for the chronicle of philanthropy. We’re going to talk about giving us a numbers that are expected this week, just so you understand we are recording on tuesday. You’re going to hear this show on friday, june seventeenth, the numbers are expected to come out actually today, which will be tuesday. So we’re doing a little bit of predicting, but mostly we’re going to be looking at the past and seeing what we expect for the numbers that do come out or certainly are expected to come out this week. Holly hall, welcome, thanks for having me, tony pleasure to have you ah, last year, this time last year, in june of two thousand ten, you were questioning some of the conclusions about two thousand nine fund-raising before we get into those questions about the two thousand nine fund-raising why don’t you just explain what e-giving yusa is for people who may not be aware of the report? E-giving usa is the annual tally of all philanthropic giving from individuals, foundations and corporations to american charities and it’s it’s, conducted by the center on philanthropy at indiana university and commissioned by an organization of fund-raising consultant that’s e-giving yusa. Right, well, the giving e-giving institute, right? Okay. And to be fair, it is an estimate. Isn’t that right? Okay, and then they get further information when iris numbers come out later, but but we’ll get to that. Okay, so this time last year, there were some questions about specifically about the individual giving Numbers in 2009 can you explain what your concerns were? Well, individuals make up the lion’s share of all charitable donations, right? About seventy five percent, right? Correct. And giving us, they found that individuals contributed more than two hundred twenty seven million um in two thousand nine, which was about the same as two thousand eight. And we kind of question that because we’re calling around the country and finding that charities were struggling, and other studies also showed a big drop in giving. Okay? And we’ll shortly. We’ll talk about some of those other studies were but so giving us a showed pretty much flat Numbers from 20082 two thousand nine. But that wasn’t what you were hearing from. The non-profit community and seeing in research, other research. That’s correct. Okay, these numbers are are pretty significant for non-profits. How do how do you hear that? Organisations used the e-giving yusa data. Um, there’s sort of a benchmarking that that some organizations will use teo haserot progress and to set goals for the coming year. Um, the numbers provide a breakdown by caused areas. So education, health, religion, etcetera. Okay. And so non-profits air, you know, looking at those toe evaluate whether there in the in the field where they should be all right. Okay. Actually, i just want to clarify i think you said two hundred twenty seven million from individuals, but that would have been two hundred twenty seven billion. You’re absolutely right. I’m sorry. No problem. No problem. It’s. Easier in print, because then you can you can go back. Okay. Um, the, uh the finding was puzzling to not only you but other people is well, who just we’re not seeing flat giving from away toe nine. Yes, it kind of, you know, we’re oh, nine. Remember was the absolute depths of the recession? So many groups who are feeling the pain and that’s what? You’re hearing and but e-giving yusa wasn’t really reflecting that. Yeah aren’t these also significant numbers because we’re looking at what the resiliency of giving is in recessionary times? Well, giving us has been doing what it does for decades, and they have pointed out repeatedly that charitable donations fluctuate left then the economy does when you’re when we’re in recession. But now we now we suspect that maybe e-giving is not as resilient as have been said in the past that it may fluctuate more dramatically, then giving your has found okay, and it’s not just giving us a i think the conventional wisdom is that people continue to be generous, not as generous, but not as dramatically declining fund-raising or giving as a zsa. The stock market may fall, so that still may be true. Okay, it’s, i think the what’s going to be found out is that this recession was different then previous recessions in our lifetime and that giving was affected more deeply then have been okay. Okay, so we may find something contrary to the conventional wisdom. And i know e-giving yusa has been after been at this some, like fifty years or so they do have a long history, including working with the indiana university center on philanthropy, as you mentioned. Okay, we’re going to take a break. And when we return, holly hall will certainly still be with me. And we’ll get into some of the the details of the other research, including research from people who are advisors to giving us city. This is tony martignetti non-profit radio stay with us. They didn’t think the building getting dink, dink, dink dink. You’re listening to the talking alternative network e-giving. Things. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship it’s fulfilling kill, then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marty allison on talking alternative dot com. Talking alternative radio twenty four hours a day. Dahna welcome back to tony martignetti non-profit radio with me is holly hall features editor at the chronicle of philanthropy, and we’re talking about giving us a and there the methodology behind that annual survey, holly the chronicle actually did its own spot check, maybe sort of a small crowd sourcing exercise, didn’t you? Yes, we’re doing the same thing right now, okay? And in looking at the two thousand nine numbers, you found what others were finding right? That giving had actually declined dahna a big challenge for most organizations. For example. Um, hospitals follow-up surveyed by the americans association of healthcare philanthropy e-giving the hospital’s decline by eleven percent in o nine uh, the council for advancement in support of education found that giving the colleges and universities plummeted by seventeen point eight percent, adjusted for inflation. So those air doubled it to drop on dh. What about your own small crowd sourcing a survey? What were you finding? Similar, we did a spot check in o nine of fifty seven charities and thirty seven, thirty five of them e-giving had dropped in o nine and we’re doing the same thing for two thousand ten and even looking at two thousand eleven but it’s a little early to say. However, the overall impression is that things are starting to recover, but they’re still not back to pre recession era. Okay, two thousand seven, two thousand eight, right? How do you select the the charities that you spot? Check at the chronicle? We try toe, get a good representation of all different types of groups. So we’ll call several colleges and universities, several religious organizations, several health organizations and on and on okay. And then you also have your is it philanthropy? Four hundred that with its cool way? D’oh? Uh, we have some of those groups report early, so we’re still pulling those numbers for twenty ten and also twenty eleven, the physical twenty eleven. Some groups have already wrapped up this year. Okay, you know what i’d love to see sort of interesting if we had a a really a site where where non-profits could report on their own, maybe have a have a crowd sourcing a real crowd sourcing site where, you know, tens, hundreds of thousands of charity’s ideally could report on maybe it’s, just some simple numbers, you know, reporting into a google doc or something and, uh, then i just i see a lot of value and crowdsourcing. Sorry. That’s. Interesting. Okay, let me talk. Teo. Peter panepento at the kruckel back-up because there’s a lot of i just see a lot of value in crowd sourcing, and then that would be sort of immediate, you know, what’s happening like this month compared tto tthe this time last year. That’d be interesting. So going back, tio, you’re you’re june of two thousand ten coverage. Someone who you are too researchers who actually our advisors to giving yusa we’re finding numbers contrary to giving us a cz numbers for two thousand nine. Can you talk a little about that? Yes, he’s there to economists at dahna boston college. And they look at wealth patterns and philanthropy. So they had wanted to come out with a quarterly index, and they both sit on giving us a committee. And so they tried to come up with a new alternative estimate, and they found a steeper decline more like ten percent for so eight and o nine. One thing that they pointed out and that giving usa has since acknowledge is that giving us a does not capture. What some people call the psychological dimensions of the economy, things like consumer confidence and unemployment, for example, and these two economists tried to factor some of that in i’m not sure how they did it, but that’s one big difference now giving us a to be fair today are taking a second look at their methodology this year, and so when they come out with their numbers later this week, they may have revised their estimates for, oh eight and nine in fact, i’m pretty sure they will have, so it’ll be very interesting to see if they capture more of the downturn that we were seeing, okay and again to explain to listeners. Holly and i are talking on tuesday, the fourteenth of june, and we’re expecting numbers to come out either this afternoon or this week, but you’re going to listening to the show on friday, the seventeenth, and we hope teo, get someone from e-giving yusa too. Come on and talk about the new numbers they declined to be on today because they’re expecting the new numbers very soon and wanted to wait until those new numbers came out, but we did invite them i did. Invite them t to be with me and holly. So i guess maybe giving you say, maybe sees the the disadvantage of having academics on their board because the academics are always questioning and actually ended up contradicting e-giving yusa, you know, what’s kind of interesting. Actually, i can’t wait to see the figures when they come out later this today or this week, okay, the the indiana university center on philanthropy. So they are the they’re the researchers behind the numbers that right what’s what’s the relationship there the way you understand it, between giving us a and the and indiana center on philanthropy, e-giving yusa or the group of consultants behind the organization pyres, the academic at the center on philanthropy to compile e-giving you say each year okay, i see and then the professor’s, we were just talking about cher vision havens. They are advisers to e-giving yusa. They sit on a methodology committee that reviews the data each year and approved. Figures on what? What was the indiana university’s buy-in set? The center’s senator philanthropies reaction when you were questioning the two thousand nine e-giving figures in our first story that went to press in june of twenty ten, they stuck by there estimates, and they pointed out that they had never been off more than two percentage points from the data that finally comes out from the irs that they used to corroborate you finding but, like said i, this recession is is unusually severe, and we suspect there data may not have captured it accurately. Dahna and the again, this is a the giving us a numbers are our estimates to be fair, the indiana university center. So they were saying, basically that it’s been fifty some years, and we’ve we’ve always been pretty much pretty much on the mark, correct, okay? And have you talked to them about what may be coming this week? Well, only once i talked their director of research and he told me that they had hired are retained buy-in economists to review their methodology with an eye toward i mean, if they needed to change it, and i don’t know if they will. But i suspect strongly suspect that they’re going to revise their method and that we may i see a big drop from two thousand eight, two thousand nine and possibly into twenty ten do you know if if they’re revision, would include some of those psychic e-giving factors that you’re talking about or i don’t know, i don’t know what they’re going to come out with, not like i said, i’m very interested to see we are seeing in our own reporting and other surveys that we track that there is some improvement, but it still continues to be a struggle, for example, after after reporting and nearly twenty percent drop hyre educations is reporting and twenty ten less than one percent decline. So it’s still declining, but things are improving okay, less than one percent decline from last year from from two thousand nine to ten or correct of nine to ten okay, okay, so the the irs now way we’re we’ve been alluding to this let’s, let’s get to the details of it e-giving yusa revise is its numbers when irs comes out with actual data because, as i’ve said a couple times, if we’ve said e-giving you’re saying numbers or an estimate, how does that all work? Well, the irs track how much money individuals claim on their tax returns for charitable donations so these itemizers itemizers heir estimated donate about seventy five percent of all individual gifts. We don’t know what the anonymous letters, non itemizers give buy-in we suspect it’s left and not as big a factor is the itemizers. So the data has come out now for both two thousand eight and two thousand nine, the first two years of the recession, and the irs data suggests more like twenty percent decline for those two years, which would be comparable to what we saw in these other surveys by pompel for advancement in support of education and the association of health care philanthropy is that twenty percent combined over the two years about? Yeah, and we’re talking about two thousand nine two thousand ten’s that right? Okay. Okay. Desires attempt tow estimate what non itemizers do. No, they don’t all right, but e-giving usa does. It does. Do you know how they go about that? I don’t know how they come up with the non itemizers. Uh, figure. Okay, just it is only twenty. Five percent, but still that’s a quarter. But it’s, not it’s, not the minimus. Okay, well, we’ll know more. Um, probably by the time this show has heard anything else, anything you’re gonna be specifically looking for when the number well, i think i’m having kind of a lot of fun, looking at some of the recession survival strategies that charities have undertaken and it’s really fascinating to see some of the creative effort. Arts groups, in particular, have been hard hit in the recession, and they come up with some of the most creative fund-raising and survival strategies. For example, in baltimore, the symphony there allows people who are amateur musicians, too. Sit in with the orchestra, if you will. And they pay for, of course, that they take with members of the company um other arts groups. They’re doing more to bring in donors and to focus less on fancy gallows and more on really bringing people back stage and helping them understand what go goes into the arts. So it’s interesting to see all these creative approaches. Yeah, especially the while sitting in that’s, that’s really clever, but the backstage, you know, that just it’s sort of going back to sort of grassroots fund-raising ideas, which is, you know, expose people to the work you’re doing. If people are giving even at low levels, you know, they may have a greater interest in learning more than they know. And, you know, they only ever see the the the arts group from the front of the house and it’s, not just the arts, you know, seattle children’s hospital, for example, how to really need, uh, five years ago, they created a separate research facility to study children’s diseases. And just last year, you know, amid the economic downturn, they got the idea to bring in what they call research champions these air donors to give a certain minimal amount. I can’t remember what it is, but they started out with a goal of recruiting one hundred people who will come in for what they called science tops, and these are meetings with individual researchers who explained their studies on what they’re learning and the benefits of it. And they, as i said, they started out with a goal of recruiting one hundred members, and they ended up with over four hundred, so it shows that just really getting close to the charitable mission than the work sometimes makes all the difference. Another organization decided to replace its auctions instead of having an auction where they, you know, put up for bidding trips and vacations and other glitzy packages. They decided instead to have an auction for their work. So helping needy kids, you know, let’s auction off summer camp who wants to pay for that? So oh, excellent, yeah, that was very successful. So it’s, just gratifying to see that in hard times latto charitable organizations can become really creative and effective in the press cleverness born of necessity. Yeah, excellent workflows last month, holly, you had a piece that predicted two thousand eleven and you alluded to it. Earlier, two thousand seven, giving what what did what you’re seeing so far about this year, that study was about seventeen thousand five hundred donors, and i’m always a little suspicious of studies that ask people what they intend to give, or d’oh it’s much better to have studies based on what was actually donated. But this study showed that most donors expected to give at least as much, if not more, foreign. Five donors, um, plan to give as much, but if not more, than they did in twenty ten. So that’s, a sign that charitable giving is real, rebounding somewhat. But what was interesting about that study is. But even as people say they intend to give more, they seem to be having less patient for being oversell. Iss it’d four given token gift, you know. Oh, yeah, what were you hearing in that respect? A lot of charities will give tokens. Like, for example, public broadcasting is big. If you give a pledge of one hundred dollars, you get a free cd. Um, donors just aren’t that interested in getting those kinds of perks. They feel that they cut into the contribution, you know, security spending money to buy coffee mugs that eats into the money they’re raising from the donors. And i think a lot of donors through that is this something that you had your first seeing and you suspect it’s because of the recession, i think it’s something that’s all that’s been. The case is just that that sort of annoyance people became less patient with that and more annoyed, the survey found a higher degree of impatient with that type of fund-raising. Excellent. Okay. All right. Well, we’ll see if if those intentions of giving bear bear out in the rest of this year, we sure will. Holly hall is features editor at the chronicle of philanthropy. Holly, thank you very much for being with me has been a real pleasure to look forward to having you back. Maybe to talk about the numbers once they are released. Okay, thank you very much. My pleasure. Thank you. We’ll take a break after this break. Tony’s take to the irs auto revocation list is out, and you want to get off it. Stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Oppcoll hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to the show, it’s time for tony’s take to the irs auto revocation list is out this is a list that irs published, and we’ll be keeping up to date monthly, i believe, of about two hundred seventy five thousand non-profits that have automatically had their tax exempt status revoked that’s because they failed to file with iris the required reports for three consecutive years tell you ended up on the list now what if you wantto get off it because way think that a lot of the charity’s on there are defunct out of business on just never reported that, but suppose you’re still in business and you don’t want to be on the list. That’s what i blogged about my blog’s at mpg a dv dot com um, you start on the irs website and there’s a link teo to the explanation page in my blogged, and you’ll see that there’s a streamlined procedure for small non-profits that’s those air for this purpose of getting off the auto revocation list. Small is defined as having gross receipts under fifty thousand dollars in the previous year, so there’s a streamlined procedure and reduced fee for those organisations. That fit that criteria and then if you’re not a small organization, there’s also a procedure for getting off the list. But it’s not streamlined, and there isn’t a reduced fee you’re gonna pay, i think it’s eight hundred fifty dollars instead of one hundred dollars for the small non-profits so the details are on my blogged mpg a dv dot com, and that is tony’s. Take two for friday, june seventeenth with me now a regular tech contributor, the editor of non-profit technology news. Scott koegler scotty, welcome, tony, how you today? I’m doing well, how are you? I’m doing great, thanks. I know we’re going to talk about google for non-profits and what what’s being offered by the program and how it can save some some money on and help you work efficiently. But i first want people to know that you’re calling from a camper in charlottesville, virginia. Is that right? That’s exactly right. Why are you there in a camper? Well, we’re vacationing, so we’re okay. Excellent. Hyre but we have a great connection. So and how is the weather in charlottesville? It’s? Beautiful it’s not going to get above eighty today. Very nice. All right. From your camper, what is google for? Non-profits you know, google non-profits is really an extension of the google app, and google has done a great job of just kind of open up their entire repertoire of stations functions to not provoc i think it’s their way of doing good, so if you’re free with gmail that’s out of the entry point to all this, so do you have to have a gmail account in orderto find out about google for non-profits not to find out to find out about it. Still, teo, google dot com flash on, okay, and you’ll find all the information there, but if you don’t have a email account, probably stood free, and so are so many of the other things that included with the package. Like one of the things is microsoft office compatibility? How does that work that’s one of the things that which made google documents kruckel apple take general very well accepted in the world, they have the ability to read and write pretty much any kind of microsoft document word document on excel, spreadsheet, even a power point presentation. So you’re not using office. You’re not using microsoft office, you’re not you’re using google doc’s, right? Exactly, but you can save in a format that is readable by microsoft office, right? You could figure dot end of a dock next, which is the current microsoft that flower for for documents and then but i have either google document for mike stopped officer, he will open that read it whatever. So you’re working in your if you’re working in google docks and you’re working in the cloud, right? Exactly. Okay, we you and i have talked about that before, but when we explain what the cloud is, what is that? Does that mean if you’re working in google docks in the cloud? The cloud is ah, a computer in the sky, it’s you know, you need an internet connection to get to it and to use it, but they’ll be on that it’s really pretty much like working on microsoft office on your desktop there’s a function where you could actually have the documents saved locally and the best top, so that at some point, if you are disconnected from the internet, still can access the doctors. So it’s really great solution in fact, firstly, i’ve i’ve changed, i don’t think that i’d actually used microsoft office for about a year and a half now converted completely by my corporate account by documents, email everything else is now part of google google documents and on a website, right? And we’re going to talk in a few minutes about security and privacy concerns around that, but very interesting that you’ve, you’ve converted your office. So so if people understand you don’t have to pay for microsoft office, which could be a pretty pricey software offering, especially for non-profits right and there’s a bunch of other peters that air enabled with google back, such as having multiple people edit and share revisions of a document without actually having to move the document back and forth between computers. But those were all kind of just part parcel of the google documents and the whole google enterprise function. The fact that that that those things are free, uh, is really not particular to non-profits i use them for free, and i’m not a non-profits but there are other functions that are specifically for non-profit i just like to just kind of quick lift some of those things nukus there really, really incredible one of them. Is just google applications gmail account under documents and support the thing that’s added with with google for non-profits is the support because generally my account, which is free, does not get twentyfourseven customer support, and that is one thing it included with the google non-profit does that mean telephone support or it’s it’s chatting or its email? Or what? Phone and really phone support twenty four seven for non-profits right now, it’s the third state for critical issues that’s probably not. Now how do i form at the spreadsheet? But it’s probably more like how come i can’t connect? And why are my users able? T used system? Probably some limitations. Okay, but still significant that its phone support twenty four seven? Absolutely. Okay, yeah. What? So what other features are there specifically for non-profits let’s be here. Engagement there they have a hold. They have a whole set of features that air specifically for non-profits once called google grants and that would be really appealing for non-profits because it allows you to put a an ad in google ads. Duitz and, you know, donate now and i don’t know exactly what the limitations are there but the fact that they allow you to put anything at all and google ads without paying so it’s grantspace for free uh, edwards, right. Okay, then they also have something about co-branded email. Right? The brand of the mail is essentially what i mean, it’s a perversion of google suite and you you get to put your logo on it. It’s, your domain name like mine is at kay koegler dot net. So that’s my own it’s, not a google male. Gmail. Okay, so so i’m sorry. So the branded email is not particular to non-profits right? They’re just kind of bundling of these features together for not-for-profits okay, what about youtube? They had they had some offering free on youtube, since they own youtube for non bright, their limitations in youtube, of content that normal people and upload or paid for companies can upload and they lighten up that limitation for non-profit cerini able stuff flowed longer. Video is longer than the ten minutes, and you also can put a donate but on your video, which is something that nobody else gets to do so again, it’s another opportunity to interact with your constituents, ask them to donate and give them a video in orderto, you know, state because and tell them why they should be excellent. All right, so so the google aps google grants for edwards, the youtube enhancements you had said that go to google dot com slash non-profits. And how do you how do you qualify as it does every non-profit qualified? And how do you prove that you are one, uh, it’s? Pretty simple. Actually, you need to be a five. A one c three, which you know a lot more about than i do. Most yl charities are all tax exempt charities are so you probably have to give your a copy of your irs tax determination letter. I would imagine. Well, there their explanation. Is that your arika notification of the status? Your e i n need to appear in the irises online database. Okay. All right. So that they see there were more sufficient. They don’t mean more efficient. They don’t want to deal with copies of documents. Attachments? Theyjust they’re using the irs list, right? They just looked up. Yes or no? Okay, on. There are some predictions. For instance, you can’t be doing any commercial services. No car, boat or real. Estate donation okay, get the focus websites with a primary focus on selling good products. Services don’t qualify. Consumer credit counseling doesn’t qualify, so they’re special impatient, but they will they look to be to me at least like they’re trying to weed out those things that could be marginally non-profit oriented and to clarify, i think ifyou’re non-profit is let’s, say, doing car donations or yacht donations some like that, you could still continue that. You just you can’t use google for non-profits to support that kind of work, right? Okay, i love the donate button on the youtube videos. That’s really extraordinary. You know, video has really taken off in the last uh oh, gosh, here in half. In terms of a way to get a message to folks video, you said right work or some kind of video. And i saw study just recently staying at sixty five percent of latto visitors just in general. You a video? Some kind at least two times a week. Uh, that’s. Pretty significant. Kind of traffic to video. Good. Good reason toe get into that. Oh, it’s. So interactive. I think you and i have talked about that when we when we talked about the ideal website, you could just show so much more, you know, you can show your work on site and it doesn’t have to be high production values, right? And if you look at a lot of videos being used now, they’re very personal. It’s uh, you know, a head shot of somebody stating their cause, i’m talking directly to the viewer. So it’s, not some kind of a zoo just said, hi production, just sitting down in front of your flip cam or or your webcam on your computer and just stating your cause doesn’t have to be something you know, heavily produced, although i do have to say that, uh, pre scripting your your talk, those make a lot of difference. You don’t want to be fumbling your words of course, alright, so video, very valuable and you can use google for non-profits to take advantage of what google’s offering on youtube with scott koegler, our regular tech contributor, the editor of non-profit technology news. When we return after this break, we’ll talk about some of the security and privacy concerns about working in the cloud stay with us. You didn’t even think that. Shooting. Getting, thinking. You’re listening to the talking alternate network. E-giving. Thank you. Good. Buy-in looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call. We discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing or mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhancer current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com talking. No. Kayman welcome back home with scott koegler, editor of non-profit technology news, which you’ll find it in peace. The tech news dot com and we’re talking about google for non-profits. Scott, you have your business, you said so many of your business documents in the cloud. And there, there are concerns about security mint just within the past. Well, by the time this show has aired, it will be within the past two weeks or so, citigroup hacked thie international monetary fund packed. So if your if your data isn’t resident on your computer, which which has its own risks, i’m not saying that’s risk. There are risks. Sure. Tony there’s always risk. And i should say that the imf was not a cloud based application. It was actually within their own servers. Okay, so there’s always there’s always something there’s, always somebody wanting to get in and cause mayhem. Of course, if you’re a bigger target, you’re going to be more likely to be to the attack. But i was looking at the security of cloud based systems like this if i have it on el computer from my own network of my own servers, and i’m responsible for that for the security of that, and i can install security applications like instead of firewalls, do all those things that are necessary. But you know what? I am not an expert in that stuff. On the other hand, cloudgood based applications service providers allow you to put your application’s up in their services. They have their entire businesses going on the line and there’s an adage that i’ve heard a couple of times if they the service provider, cloud service provider or sas provider? Yes, it one time it’s a public relations problem. If they get him twice, they have, they’re gonna lose customers. If they get hit three times essentially out of business, so if you look at it from their perspective, it’s not just something that they do it’s, something they have to do in order to stay in business, let me keep you in a lot more at stake as my security than i do. Okay, interesting perspective. Thank you. Let me keep you out of jargon jail you mentioned sas. Now we have talked about sass in the past, but for someone who maybe didn’t listen to that show, which is hard to believe anybody if it is a theoretical possibility that somebody might not have listened to that previous show. So just for that hypothetical, what is what is sass to remind us, please. Zaps and cloud are very related. They both are especially computers in the sky there by the internet so fast actually stands for not where as a tea service google application or google maps qualify as software is the service. They also increasing your private people in our interchange. The thie acronyms, either sas or cloud they really warm or referring to exactly. The technically i would classify it differently. But provoc most intents and purposes you can say sat cloudgood alright, well and technically, that’s. Why you’re the editor of non-profit technology news to make those make those nuanced distinctions and and explain them to us. What? Why would you say they’re a little bit there? Technically different sashes specifically application. So if you look at okay, like fundez counting software, you and i talked a few, many shows ago. Probably now about fund accounting software. That was sas. Correct. Okay. And cloud could be anything. There are their websites, servers that are available where you can actually create your own application here. Things like amazon has three, which is there basically, they’re described in the sky where you could just take all of your files. Documents, pictures, videos, blow them up onto their disk drive up there. That’s a cloud based service. Not really an application. Okay, i understand that the technical difference between right and since you mentioned amazon has three, i’ll give them a little plug. I use them for the video in-kind and audio content for this show. It’s. How i transfer it between the people who are editing it, working on it or the end user who produced it for uploaded to amazon has three and give them a whirl and they can download it. Yeah, many good things about that one. Is that it’s really? Really? Yes. It’s the right all of the people can get to it without files. One place? Yeah, it’s a couple of dollars a month on paying for many gig of storage. Right? One more concerned we have just about two minutes left around working in the cloud and that is privacy. Who questions about who owns the data? There are some lawsuits out there now where google is claiming that they own data that’s stored in their cloud. Now, i don’t know the nuances of the fact patterns around that. I just know that let’s just talk about the issue generally about who owns the data that you store in someone else’s cloud there, there are no rules, it will be up to the perfect provider and i although i haven’t seen the lawsuit with cool, i have to imagine that it’s around some very specific data or, you know, it’s like facebook, facebook essentially owns whatever you put up. On your facebook account, we’ve talked about that that could be, uh, last, but either as a sass or as cloud if you’re putting miles up there, like, uh, use a car photos, facebook owns it and that’s right in their terms of service, and it only gets to be an issue. I think when in terms of google, when they want to do something like delete or give away the data that you provided, i think that the qualification there is going to be very, very narrow for google eyes. They don’t want to get trouble with many persons or companies, proprietary data. So again, i haven’t looked lost otherwise that would discourage the use of their cloud. Yeah, considerably. Yeah. Ah, what about local back-up if oh, you know what, scott? I just realized we’ve we’ve we’ve come. We have to come to the end. We’re at the end. I’m sorry. I want to ask you about local back-up scott koegler, the editor of non-profit technology news at ten p tech news dot com scott, thank you very much. Enjoy your vacation in charlottesville, virginia. Thanks. My pleasure. Good to talk to you. Thank you. I wanna thank scott and holly hall features editor for the chronicle of philanthropy. For being with me today next week, a show from the archive and this time i do know which one it’s going to be the past couple weeks i’ve said, i don’t know what it’s going to be it’s going to fire up your board fund-raising gail perry, the author of fired-up fund-raising turned board passion into action, joins me for the hour next week. You can keep up with what’s coming up on tony martignetti non-profit radio. Sign up for our insider email alerts on the facebook page. Just go to facebook and go to the natives search for the name of this show while you’re there you can, like us become a fan of the show. Those who did i had the chance to win one of two ipads we gave away two ipads last week, two fans of a facebook page itunes were on itunes at non-profit radio dot net subscribed there. Listen any time on the device of your choice non-profit radio dot net twenty martignetti non-profit radios creative producer is claire meyerhoff, our line producer and the owner of talking alternative broadcasting is sam. Liebowitz and the show’s social media is by regina walton of organic social media. I hope you’ll be with me next friday, one p m eastern time. That’ll again will be fired-up. You’re bored, fund-raising you always find us at talking alternative dot com, which is the home of talking alternative broadcasting. Thanks for listening. Think, think, think, shooting, getting, thinking thing. You’re listening to the talking, alternate network, waiting to get into thinking. Duitz e-giving cubine duitz looking to meet mr and mrs wright but still haven’t found the one. Want to make your current relationship as fulfilling as possible? Then please join us starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more start your week off with love in the morning with marty allison on talking alternative dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? 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Admission one one media dot com. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl are said to want to nine six four three five zero two for a free consultation. That’s lawrence h bloom, too. One, two, nine, six, four, three five zero two. We make people happy. Durney talking all calm.

043: Pass the Cup to Corporations and Fund Accounting Software Review – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

John Hicks, President & CEO of J.C. Geever
Scott Koegler, editor of Nonprofit Technology News and our regular tech contributor

Read and watch more on Tony’s blog: http://mpgadv.com

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No. Durney welcome tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host tony martignetti welcome to the show today little shout to ah, larry bloom, who just left the studio. If you have never listened to the divorce our with larry bloom, you should he proceeds this show every week, and if you want to see pictures of larry brew bloom, you can go to the facebook page for my show. Actually, larry is too humble to have pictures of his own eyes that his own facebook page to have his own ah pictures up. But you could see pictures of larry on this show’s facebook page and give the address for that later on. She’ll shout teo! Larry bloom last week it was i’m looking, i’m looking feature savvy strategies for your search. We had our job seeker and resident recruiter paula marks helping the job seeker leonora leonora, who is going to come back on the show, helping her make the move from for-profit to non-profit career. And then after that, it was how to cripple your career in five easy steps you’ll remember that was my pre recorded interview with robert sharpe from the national conference on philanthropic planning we were all about career last week this week, pass the cup to corporations, techniques to develop your corporate sponsorship strategy and build relationships so you can ask for corporate sponsorship support with credibility and confidence. My guest is going to be john hicks. John is the president and ceo of j c geever and after john joins us, then we’re going to talk about fund accounting software. Our tech expert scott koegler, editor of non-profit technology news, returns to the show, and he has product reviews for this backoffice necessity. Those of you who are in the know know, recognize is that proper accounting is critical to keeping your board, the irs and others who may be looking over your shoulder. Satisfied and scott will have reviews of several of the popular and recent fund accounting software packages between the guests at tony’s. Take two, i’ll have news from your irs, the internal revenue service, the nice people at irs that’s, not the news, but they are nice people, and i’ll have some news from them and also more about the next-gen charity conference, which i’ll be speaking at this. Month in new york city. That’s on tony’s, take two. All of that is on this show this week. I’m very glad you’re joining us. We are live this week. Stay with me for this ninety second break. Talking alternative radio twenty four hours a day. Oppcoll are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six four three five zero two for a free consultation. That’s lawrence h bloom, too. One, two, nine, six, four, three, five zero two. We make people happy. Hyre durney. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Dahna welcome back to the show, i’m tony martignetti, the host of tony martignetti non-profit radio we’re talking now about corporate sponsorships past the cup to corporations. My guest is john hicks he’s, the president and ceo of j c geever you’ll find jason geever at j c geever dot com and geever spelled g e e v e r. The company was founded in nineteen seventy five and provides cost effective and creative guidance and support designed to help non-profit institutions assess and master fund-raising challenges, the firm provides consulting, management and training services all in support of organizations of every size. Again, the web addresses jacey geever dot com john hicks is president and ceo of the firm, and i’m very glad that his work brings him back to the show. John, welcome back. Thank you. Pleasure to have you back. We’re talking about corporate sponsorships, but before we get into the sponsorships let’s talk about corporation fund-raising generally sort of broad view had his corporation fund-raising breakdown well, corporate philanthropy generally falls into two categories. There’s is the general corporate giving programs that you’ll come across and that’s basically were a corporation sets aside money and a budget. And they give it away, and then you have corporate foundations were, or corporation may incorporate its own separate foundation, and they give money through that foundation. So there’s, usually a couple of channels of funding you can access, and we’re talking about the former today, the more the sponsorship type. Oh, absolutely wartime, my sponsorship. We’re talking about corporate contributions budgets, and when a non-profit is, well, actually, you’re first let me remind people that we’re live today and let me give the number to call if you’d like to call in and talk to. John asked a question for him. Our number is eight, seven seven for eight xero, for one, two, zero, eight, seven, seven for eight xero for one to xero sorry about that interruption, john. A non-profit looking to get some sponsorship dollars. What do they really offer the corporation? Have they figure that out? I think the any non-profit that’s, doing a good job of securing corporate sponsorships is first and foremost thinking about where the non-profit has visibility, where has reach of what good it does in the community, these air, all three aspects, if you will, of corporate sponsorship that you have to think like a corporate e-giving officers thinking, okay, if i’m a corporate giving officer, first of all, i have to justify our contributions to our shareholders, so one way i can do that pretty easily is to say that we’re investing dollars with charities that have reached two constituencies where maybe we want to enhance or increase our visibility, and the answer brand could very well be local ahs wells national can be local, it can be national eso first of organizations need to think entrepreneurially about this, they also have to think about doing good. I mean corporations, by and large one investor dollars where the dollars were goingto a complice, some good for end user. So you’re thinking about who are the end users and how are they benefitting from our work and therefore the corporation can have an association with our good results. And then i think the other thing that charity needs to think about is what other kinds of opportunities they may have to involve the corporation in tony, if i had to pick one hot topic for everyone to think about is, how can you involve corporate employees as volunteers? This’s something you’re seeing across the board in corporate philanthropy, companies are looking for opportunities to get their employees involved with charities. So the organization really needs to be thinking about how the employees can get involved in the event that that they’re asking for the sponsorship of somehow what could be an event. You can create a something pretty simple where you could have employees come in and mentor kids get involved with families. I mean, some some charities, like habitat for humanity, they have a great belt in mechanism because you can re employees and then build house houses or things like that. Ah, some charities have to think a little more out of the box, if you will. You know, how might we bring employees in, for example, for a day and have them work with our constituents it’s given the employees of valuable experience but it’s also really great for your constituents, showing that there are people who really care and in just a minute we have left you’re seeing more companies focus on this, a zoo condition of sponsorship. Well, it’s it’s increased over the years. I think it was a few years back, mckenzie and company did a survey of the corporate sector in the us, and they found that companies that had volunteer employees volunteer programs had a hyre hyre ants retention rate in companies that didn’t so it’s certainly something that’s really coming to vote in the last two years in corporate america, we’re going to take a break, and my guest is john hicks, president ceo of j c geever we’re talking past the cup to corporations all about sponsorships, corporate sponsorship, we’re live today calling number is eight seven seven for eight xero for one to xero please stay with us co-branding dick dick tooting getting ding, ding, ding ding you’re listening to the talking alternate network get in! Nothing. Cubine hi, i’m new york state senator joe a dabo. I will be hosting a Job fair on friday, november 12 at aqueduct racetrack in queens, contending into three p m, we will have over one hundred companies looking for qualified workers. They’re all to be lectures on job strategies and networking. Come and bring plenty of resumes and join me on friday, november twelve at aqueduct racetrack for a Job fair. Intending empty 3 pm. For more information, please call pete in my district office at seven one eight seven three eight one one one one, bonem. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness can help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert two one two eight sixty five nine to nine xero. Or visit w w w died mind over matter. N y c dot com are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. You’re listening to the talking alternative network. Welcome back to tony martignetti non-profit radio with john hicks. We’re talking about corporate sponsorships, and during that break, we we gotta call. So let’s, uh, let’s. Start with that call. We have. Abigail, are you there? Abigail? Yes. Thanks for joining us. Where you calling from and what’s your organization like i’m calling from indiana. And i have a small non-profit dance company. And i’m developing a program to try to bring workshops, dance workshops into world schools, and i i want it to be free to the school. I want to fully fund it and offer it to the school systems as an after school program. My question is ahead. White research, the appropriate corporations to target both nationally and locally. I think both arts and education are hot topic and especially toe bring it to rural areas. But i’m just not sure where to start in terms of finding the appropriate corporations. Yes, sir. John. How does abigail find the right places to approach? Well, i’m gonna go with two. Resource is, for starters, abigail, you can simply use the foundation directory online, which you can probably get toe a cooperating collection, which is a public library. In your community that would have access to the foundation center’s database as part of that data base, they have information, i believe it’s on fifty five hundred corporate giving programs. And you can even research those corporate programs by types of products that they produce, where they have operations. So you can think about the communities where you want to take your program and find companies that have a geographic interest. So that’s one area or one type of reason should also be able to search by arts and education. John, you can search by arts and education. This’s what we have to remember when it comes to research is that a lot of companies have very diverse interests. So you might have a company that is really excited about partnering with a dance program. That’s going into rural in the in the end is that correct on dh? They may have an interest in getting their logo on their visibility out there. So for example, it could be you could go toe. Aah! Major utilities company. I mean, for example, here in the metropolitan area in the york city, you’ll see dance companies that have sponsorship for community. Programming for places like con ed, a son and verizon they’re not necessarily in the business of the arts, but they certainly reach a lot of consumers. So using the foundation directory online is a great place to start because the information’s already there it’s segment that and you’ll have a library in whose trained to help you. So go to the foundation center website, foundation center dot org’s, and from there you can find a cooperating collection near you that has access to that database, and you can use it at that library free of charge. And you said there was a second resource. Also, there is a second resource, and you confined this and a lot of public library’s, not everyone, so you’ll have to look around for it. But there’s there’s, a database that’s called corporate affiliations who who owns whom, and this is where you can literally put in zip codes where you’re doing business, and it will show you companies and subsidiaries the companies that are located in those communities. One way i use this, for example, is, if i’m say interested in going toe a bank and i want to get a bank to do a sponsorship with a client organization. I go into that database and i simply want to find out where do they have branch offices. And you can put in zip codes and find out where they have the branch offices. So a couple of good database tools for you to use. Okay, abigail, does that help you out? Yes. That’s. Very helpful. Thank you very much. Very welcome. Thanks for calling. Okay, thank you. Bye bye. And, john, while we were answering abigail’s questioned you alluded to something that i think is a distinction may be that we want to make. I asked you, you know, can you specifically search for arts and education? But this is not like corporate foundation philanthropy where there’s a specific there could be more specific targeted purposes, probably around the company’s interests. Then there are around. Then we’re going to find around sponsorship activities. Is that right? The foundation’s going team or the corporate foundation e-giving more focused than the the corporate sponsorship philanthropy typically that’s the case. Tony it’s. A safe assumption. Okay, thank you. What types of events or or don’t even have to be events, but what types of programs? Things might non-profits find that are viable for for sponsorship opportunities. Well, you mentioned the first well, the first one you mentioned, which is his events, and you’ll see that a number of non-profits use special events is an opportunity for sponsorship and that’s a great gately activity. Why? Because first of all, you’re guaranteed to bring people together where the company’s gonna have some visibility. It’s a great social event, it’s a great way to network and have give corporate employees a hands on flavor of the institution, so special events are always, you know, probably top of mind for most charities, but certainly volunteer activities. You know, if you can have ah, get a company to sponsor a day at your charity where they bring in an employee team and maybe they’re going to help you spruce up your your your space or, you know, do some hands on work with kids and families that’s a great way of introducing yourself to a corporation, and you’re giving them some value as well and terrific visibility and terrific absolute kind of value that they’re looking for. How do you know how much to ask for and there’s a bit? Of an art to that, um, with most corporations, if you think about the company is being i think of of cos tony’s is being basically three layers at the bottom layer, you have sales and service, and these are field representatives and employees who are goingto have high touch in the community, and a lot of times those employees are given an opportunity to make small contributions to a charity. It might be a few hundred dollars. It might be a thousand or two thousand dollars. Typically, this is where you’re selling someone a table or tickets one event. The next layer up would be the supervisor’s for sales and service might be vice president level folks inside a company and they may have sign off on contributions. May be up to a level of five to ten thousand, and then if you go one level above that the office dafs of the ceo, executive, vice president plus and then you could get in the much larger contributions it’s a little bit like a board game. Versatile. It depends. Were can you access the company? I mean, you know, where is your contact? Wth the court if the ceo of the company is your next door neighbor. You can go borrow a cup of sugar and answer twenty five thousand dollars, i suppose. But ah, latto shoretz with people living in scarsdale or greenwich, i’m not family with other wealthy. Well, san francisco, you know certain neighbourhoods in san francisco, and i’m sure there are lots of neighborhoods like that in the midwest. I’mjust not personally acquainted with them, but you have to be living in one of those places to have a neighbor like that. Well, they have a neighbor, but she may have access to yoon seo’s. We all come from somewhere. So yeah, that’s the way i look at it, but but realistically, a lot of charity start with a small contribution that’s a gateway gift, as i call it, and that can then lead to larger opportunities down the road. Because you mentioned earlier that using the directory that you recommended for our caller, that you’ll look maybe to see where the local where the where the national bank has local offices, so the local branch office might be the person’s only only point of contact by necessity there, starting at that point, banks are pretty easy, because you can go into a branch and you can talk to a branch manager and that’s a great place to start the contribution. You can also look at retailers. Um, you take any of your major retailers, and if they have a presence in the local community, you can talk to a store manager a lot of times. Tony, when we’re using a directory like director of corporate affiliations, it’s where you may have this mysterious widget factory on the outskirts of your town, and you’re wondering while g, what do they do? And they don’t get very much money, but if you get a director of corporate affiliations and you look up that company, you might find out hey there, subsidiary of dupont and all of sudden there’s a big parent company there that can make a much larger contribution even if you don’t have an access suppose you don’t know anybody inside that widget company or inside the bank, even at the local branch level, you know, i presume you still should give it a shot, right? Absolutely. I mean, you know, it’s like wing gretzky said you missed one hundred percent of the shots. You don’t take i think the question is, who do you who do you contact and best companies have someone who’s in charge of community affairs or public relations, and these are good people to start with because they’re thinking about visibility, and they’re thinking about touch with the community and that’s what they’re there for. So think of it is you’re bringing them an opportunity, and when you’re talking to them, you want your you’re asking mt to be appropriate with what it is you can offer them in return. Typically you want teo have an ask amount that is appropriate, given your relationship. This is why a good strategy is having several opportunities walking in and saying we can do this for a thousand dollars what we could do this for twenty five thousand very similar to individual fund-raising right? If if you’re asked, you typically ask for at different levels for different opportunities that you know, appeal to an individual donor sze obviously it’s parallel for for this kind of sponsorship philanthropy, exactly, you’re going to present them with a menu, and maybe you helped him select what would be the most appropriate place for them to start i’m with john hicks he’s, the president and ceo of j c geever, which you’ll find at j c geever dot com. We’re talking about corporate sponsorship on tony martignetti non-profit radio, the number to call if you’d like to call into John is 8:7 74 eight xero for one to zero john after this relationship has been has gotten far enough along and the company has said yes what should the non-profit be expecting from this relationship well there’s going to be expectations in both directions i mean you certainly are within your right isn’t non-profit have expectations beyond the cheque in terms of the company is going to be supportive of your work and maybe they can help provide you with visibility but of course they’re going to have expectations of you and this is where you find of saying with any kind of a contribution before you cashed the check always read the letter make sure that you’re going to be able to meet their conditions and meet their expectations when it comes to visibility you know what sort of things are typical that you see and it’s typically they wantto they wantto have approval in press releases they will want it specified or want to specify how their logo should be displayed. You know, things like that are pretty straightforward. Are there some things that you might have to think twice about? Sure, i’ve seen corporations you know, come in and say, for example, they may want access to a mailing list where they may are exactly are they? You know, they may want to have an opportunity to speak at an event and, you know, does this’s why? As in my experience, certain charities i’ve worked with as they raise more, more money from corporations began to do things like developed gift acceptance policies. What kind of companies will we accept contributions from water, the conditions of acceptance? So in the beginning, you’re probably playing a little more by year, but once you become a popular charity, you need to really think about, you know, number one, how do you want that corporate in premature placed on the work that you d’oh? And also you have to be mindful that you may be balancing a lot of different relationships and you want to make sure that you’re meeting the needs of all of your donors? If you promise something, the one that you’re not promising to something, someone else can create problems, or there needs to be a very good reason why it was. It was sponsorship at a different level or something like that, right? And you draw another very interesting parallel between this type of fund-raising and individual fund-raising, and that is the gift acceptance policy. I’ve said. I’m not familiar with it on the corporate sponsorship side, but it makes perfect sense if you’re going to make this a routine activity. What what other types of, um, parameters, maybe even approval levels should be in the the, uh, the acceptance policy approval levels. I mean, some some charities, you know, fundamentally have regulations were its own board of directors have to sign off on a corporate sponsorship at a certain level. I’ve seen that. And after the fact let’s say it is an event because that sounds like that’s the most, most common the event has happened, everyone seems very happy. How do you appropriately to say thank you to the to the to the company? Well, you know, beyond simply saying thank you, which you’d be surprised a lot of us kind of forget to do that in the very risky in the heat of the battle. Altum i think it’s a question of ongoing communication yet treat, treat the corporate sponsors a stakeholder, you know, once they put money on the table and there’s mean, they’re there to support the work that you do, so make him part of it. It means that you may want to visit with them a couple of times over the course of the year following and just keep them in the loop as you would with any other dahna as you would with an individual and yeah, you don’t wantto treat the people as, i guess, sort of, you know, just cogsa at the corporation mean, treat the treat the people who we’re at your event and who approved your sponsorship like people, as you would with individuals, what would you do so you can invite them to events? May be that the company’s not sponsoring your your messages, you want to keep them close? Absolutely let’s turn a little bit. Tio corporate foundation philanthropy. Last time you were on the show was it was july thirtieth for anybody wants toe. Look back to that. We talked a lot about private foundation giving, um, aren’t there sort of parallels, but also maybe some contrasts between corporate foundation philanthropy and private foundation philanthropy and really, in just a minute and a half, we have left. You want to close that loop a little bit? Sure, corporate foundations will operate very much the same way as a private foundation, you’ll still have to send the proposal. The proposal will end up being voted on by a board where it’s different is they’ll, you know, it’s not gonna surprise your corporate foundation is usually interested or has and the mission statement work that’s very aligned with the core mission of the creating corporations. So if you get a pharmaceutical foundation, they’re going to be supporting health care. So it’s for seoul making sure that you know you have the right kind of program that matches up with their interests. Some have the corporate foundation will want some visibility, even though it’s a separate entity from from a corporation. Is that right? Yeah, but by and large, it’s goingto work just about the same way as a private foundation. All right, thank you, john. And again, john was on july thirtieth and talked a lot about private foundation philanthropy, and we have to leave it there. My guest has been john hicks, president ceo of j c geever. This is tony martignetti non-profit radio. After this break, we’ll be joined by the show’s tech expert scott koegler, editor at non-profit technology news, and we’re going to be talking about fund-raising software. Stay with me. E-giving didn’t think dick tooting getting ding, ding, ding ding. You’re listening to the talking alternative network waiting to get in. E-giving cubine are you feeling overwhelmed and the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact durney at monte m o nt. Y at r l j media. Dot com i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join Joshua margolis, fitness expert at 2 one two eight six five nine to nine xero. Or visit w w w dot mind over matter. Y si dot com. Cerini talking alternative radio twenty four hours a day. Hi, i’m new york state senator joe a dabo. I will be hosting a Job fair on friday, november 12 at aqueduct racetrack in queens, contending into three p m, we will have over one hundred companies looking for qualified workers. They’re all to be lectures on job strategies and networking. So come and bring plenty of resumes and join me on friday, november twelfth, at aqueduct racetrack for a Job fair, contending enter 3 pm. For more information, please call pete in my district office at seven one eight seven three eight one one one one bonem. You’re listening to the talking alternative network. Welcome back to tony martignetti non-profit radio, where we’re always talking big non-profit ideas for the other ninety five percent in a moment, i’ll be joined by our tech expert, scott koegler want to take a few moments for tony’s? Take two this week. News from your i r s the people at internal revenue service love you and they host free one day seminars throughout the country that are for small and midsize non-profits tto learn how to, and this is a quote, keep their tax exempt status and comply with tax obligations and, quote, and the next one of these is coming up in phoenix, arizona, on december seventh and also on december eighth. But it’s a one day forum ondas i said they’re free and i have information about that on my block. Ggot m p g a d v dot com also there you can see a draft of the new form nine ninety if you don’t know what the form nine ninety is you. Ah, you need to do sametz occassion and you can start at the blogged, but you probably do and if you want to see this year’s new nine, ninety in draft form i have a link to that there, and also you can sign up for what the irs calls they’re exempt organization updates, i get them and sometimes i passed that information on to you, but you can have those email directly to you. Cut out the middleman don’t stop listening to the show, but just lower the volume when i talk about the next news from your irs, you can get those e mail directly to you and again there’s a link to that on my block mpg a dv dot com also want to share with you that i’m speaking at the next-gen charity conference on november eighteenth, the conferences november eighteenth and nineteenth. Um, i’m doing podcast interviews for this show on the eighteenth on the nineteenth, i’m hosting a workshop from eleven to one pg and so me planned giving and social media and i can get you twenty percent off the whole conference both days because your listener to this show again, go to my blogged, or go to the facebook page for the show and you get information on that twenty percent discount the facebook pages at facebook dot com forward slash tony martignetti non-profit radio and that is tony’s take two for friday, november fifth. I’m joined now by our tech guru expert scott koegler scott’s, the editor of non-profit technology news, which you’ll find it and p tech news, dot com there’s also a link to that site on the show’s facebook page, because scott is a regular contributor and very welcome, very glad to have having back. Scott, welcome back. Well, thanks, tony. Good to be here. Thank you for joining us. And this week we’re talking about fundez accounting software. What? What is fund-raising scott? Good. Good question. I have fund accounting is something it’s very specific to non-profits mostly because non-profits generally have to account for some of the some of their money in terms of the funds or the designated accounting categories. So if they, uh, if a donor or a particular the event is is organized to put together a fun to handle the particular need, those going a little buckets before big buckets, i guess. And all those individual buckets need to be accounted for in terms of right income. That’s been earned on dh expenses. Disbursements that have been made at that fund level, right? And you know, if those are designated funds that were given by a particular contributor, that contributor probably wants some kind of accounting to say, okay, i gave you i gave you this amount of money, what did you do with it? Where did they go? Yes, what i gave you one hundred thousand dollars are for fifty thousand dollars in perpetuity or first set number of years and exactly is your point is they want to see the management of that money and it’s benefit to the people that your organization supports, right? So we need to be able to account for this for all these different funds as donors designate them, and you’re your review eyes the review out now or it’s coming out soon. Wait, just posting it today on newsletter goes out on tuesday, but the reviewers up online so, folks one look at that that’s n p tech news dot com alright on dh how timely we are. We’re getting a quick little pre announcement, but from the editor of non-profit technology news, the information goes up full and live later today. And scott, your review breaks down the different software packages, which we’ll get. To you very shortly by their appropriateness for small medium on dh, larger organizations. How do you how do you define those? Or do you are? Do you let people decide on their own which category they fit in? It’s a fluid categorization, if you will. Most of the way that we define them is by talking with the vendors of the software so they know what their capabilities are, what the sizes of their databases can handle and to some extent it’s the price. It also. Okay. Let’s, let’s. Jump in and talk about some of the features of these let’s. Start with the ones for smaller organizations. What’s the what’s. The first one you’d like to talk about. Well, the first one on our list is fundez easy accounting. And you may you may remember from our previous discussion that we talked about donorsearch management fundez he was one of the companies that also provides fund-raising software on. So the two probably work well together, i presume, right? They kind of funnel all of the information into the similar accounting package. Okay, that just for listeners, that show was on september seventeenth. Scott was on previously talking about fund-raising management software. Go ahead, scout. So tell us about the accounting function of fundez easy, right? The this is general accounting as well. A specific accounting for fund management. So, you know, the right up says that it has a an intuitive interface. You know, you would hope at this point that pretty much all of the applications that we use anymore have intuited grantspace the fact that our reviewer look at this and said, yeah, this is one of those is probably significant. This is relatively low price that starts for single user around seven hundred dollars, in addition to the fund specific functions, and also includes accounts payable receivables and general ledger. Okay, so there’s those general accounting functions correct? Is that typical? Do the i’m sorry, did they did they all or most of them include the general accounting functions as well as the fund accounting or not right in general, to be redundant, they used. They include general led to do yes. Okay, i wasn’t sure that was just for fun, deasy. Or generally, all of them. Okay, generally do because the buckets that these funds were put into our general ledger accounting categories, so if our listeners are familiar with general ledger accounting, you know, there’s there’s one thing it’s accounts payable there’s money received and then there’s money allocated for a particular song in this case. Okay, so these thes air able to import and export information from and two other applications, uh, one of the nice things about this. And i think this is fairly fairly generic to most of these again, the purpose is that your funders want to know what happened with the money. S o it’s one thing to look into the fund and say, okay, well, we have a hundred thousand dollars in their fund. The next question is, well, what’s it being used for in here this fundez easy accounting a cz. Well, some of the others have a function called drill down and that’s kind of ah kind of a ticking word for i click on the number and it shows me more detail about okay. Scott scott is acquainted with show he was worked very hard to avoid jorgen jail at that moment cause he defined this drill down function for us, so no need to invoke jargon jail. I know the listeners we’re thinking of it, but no need. The keys are still in my pocket. You know, you’re no need. Yes. Okay, well, sentences of generally short, you’d have been out, but but you avoided it all cost let’s go to another one for small organizations and i’m sure they share a lot of these functions. A cz you’ve mentioned what’s. Another one for small non-profits. Well, the next one i have on my list here, simon. See why am a not for profit accounting software? See? See why m a right. So it sounds like c y a, but it’s not does. It probably does some of the cover your ass ski. Eso is that this’s not cover. You’re asking accounting you would hope so. It actually it does. It does handle fund accounting as well. Simon is one of those companies has been around for quite a number of years in the general accounting and also in vertical environments where they address, you know specific in-kind company okay and again so i don’t confuse the listeners. It’s simon see y m a. I was being a funny boy with c y es. But ask you, by the way, i don’t know. If people know that, but that’s the american standard code for information interchange no, i didn’t know that it’s common knowledge, but i don’t want to put myself in jargon jail okay, enough let’s talk about cyma what not-for-profits accounting software, please it’s specifically have some of the same functionality as as do all of these in terms of fund accounting, what you’ll find is the ability to designate a fund, add funds to it, allocate funds out to specific purposes such as payroll, for instance, you may wanna dedicate designate ten percent of a fund to payroll where, as you know, it doesn’t cover the entire table, but it helps you may want to designate a portion of the fund for purchase of a new photocopier or to the phone bill, something like that so pretty much all of these alliance to do that? Yes, and that is important because there, because when people are given gift and there’s often an administrative costs, which is what, exactly what you’re describing, their administrative costs around administering that gift or that program, and they look and non-profits look for portions of donations to offset the cost of or portions of a cost of the administrative overhead and that’s exactly what you’re talking about. Right? Right, exactly. Half assed again. Do some of these others provide for a function called inter fund transfers on it is. He does what? You what it sounds like it does. It allows you to transfer funds from from one fund to another. This one is a little bit more expensive at twelve hundred dollars for the nonce for-profit accounting software and that that’s the general ledger side. And it also allows you to add additional modules for around six hundred dollars apiece, depending on the module. So those would be a payroll accounts payable. So we begin to see a difference here between fundez. Easy. For instance, an assignment in that fundez easy contains additional modules that are extra costs. With simon. Yes, scott. One of the times you were on, i think it was two times ago way talked about software as a service eyes a cloud computing. Is that the’s that type of packages or these software that you install locally? These are pretty much all locally installed applications. Okay, it’s, uh, accounting software is one of those that most organizations feel proprietary about. They want to keep it within the four walls well, okay, but we did talk about security, um, safeguards that can be made around that cloud computing. But i guess this is just so sensitive that companies don’t bother toe make it that way. You know, that’s one of those things that every company evaluates for themselves. My personal opinion is that security of cloud environments and sass environments is is just fine, but my opinion is not always good enough for the city. So, uh, trend is that about about twenty percent of corporations now you some form of cloud or sas services, but that’s still twenty percent that’s pretty far from everybody and not in this accounting arena. I’m with scott koegler he’s, the editor at non-profit technology news he’s, our regular tech contributor. We’re going to take a break, and when we come back, we’ll look at some packages in this arena for midsize organizations. This is tony martignetti non-profit radio stay with us. Talking alternative radio twenty four hours a day. Hi, i’m new york state senator joe a dabo. I will be hosting a Job fair on friday, november 12 and aqueduct racetrack in queens, contending into three p m, we will have over one hundred companies looking for qualified workers. They’re all to be lectured on jobs, try to jeez and networking. So come and bring plenty of resumes and join me on friday, november twelfth, at aqueduct racetrack. For a Job fair from 10 a m to three p m. For more information, please call pete in my district office at seven one eight seven three eight one one one one. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com no. Welcome back to the show i’m with our tech contributor expert scott koegler, the editor at non-profit technology news. Scott um, why don’t we talk some about some of the packages that are intended for slightly larger organization? Sort of mid size? I know quickbooks has as an entry here, right? Quickbooks is obviously an accounting application, and they have one version that they’ve put out, which is called intel into its quickbooks premier non-profit for two thousand eleven it’s obviously a couple of months ahead of time, but it incorporates a lot of the features, but probably many of our listeners are accustomed to and quickbooks being the premiere version it’s got latto interchange has the advanced functionality. It can produce financial statements, sales and sales tax reports and all those available on screen as well as to print, of course. Um, it’s it’s, inexpensive frankly it’s four hundred dollars, which is very well, well, twice for quickbooks premiere of any kind of quickbooks premiere, i believe, for general purposes is right around there for five hundred dollars. Um, but for for people that are used to using quickbooks, this is a natural migration for them to use it. To the non-profit okay, the interface it looks the same is identical. It has just the additional funds accounting portions, you know, give it a way we haven’t talked much about reporting. You alluded to it that reports are important, especially for the donor, but also maybe for auditors come tax time. What’s what’s the robustness of the reporting with this with this with into its quickbooks premiere well into its quickbooks reporting is one of the most flexible than i’ve ever seen and it’s really accessible to people who are not accountants. That’s been one of into its strength is ability, tio provided i don’t know something. I don’t know exactly how many reports they have pre built into the system, but i’m guessing that it’s probably a hundred or so every one of those could be modified and saved as a new report. So it’s really easy to generate reports they’re specific to your needs. Pacific two requests anybody on staff? Yes, directors, donors, whatever and how about support another another where we haven’t talked about yet? What typically is the level of support that user gets? Is itjust online, or is there a call call center? How? Does this generally work support? It varies from one provider to the next to go come anything to female support to online support in person and one of the things you’ll find that differentiates these applications from very small, very large. I’m just going to skip down to some of the larger ones just for reference here koegler mountain, open zsystems and blackbaud are some of the better known applications in non-profit world, and those generally have either onsite training and support or telephone support. So what you’re paying for that their annual support can sometimes amount to nearly as much as the cost of the application, so but the application is twelve hundred dollars twelve hundred dollars for years, probably more than what it really would cost, but probably five to six hundred dollars a year for personal support. But in some cases, you’re getting on sight, you said, right? Right, and those there generally more in terms of installation of training rather than day today question. Okay, but certainly support is something listeners wantto consider when they’re deciding which package is right for them because based on their expertise or lack of in accounting, absolutely you definitely want to have something it’s easy to use and familiar and that’s one of the things that the lower priced applications do provide. Okay, all right, so the quickbooks sounds like something that could be very good for people who are familiar with quickbooks. What’s another one for small and sorry midsize organizations for mid size will see we’ve got the open systems which this’s the open systems traverse and f p i guess an s p s we’re not for-profit i think you’re right now. This one, this one integrates with microsoft office, which makes a really nice you could export into excel directly. Scott, have you gotto have you got an office assistant who’s hungry there or he needs to go out, and i wish i could get way. Just have a minute and a half left. So he or she will be out very soon. Okay, go ahead. Tell us about open system’s. Broken systems. A little bit more expensive. Goes it around two thousand dollars. But it does include quite a few portions to a general ledger accounts payable and payroll dahna peril and it’s. Okay, right. So an organization that has a good sized staff particularly that needs paid her all that that works well for that kind of organization and what’s the numbers on the open systems travers and f p how much does that cost to get in? That starts in two thousand dollars and that’s for single user license. Okay, we’ll play zoho into a multi user. Which, again, for a larger organization, you definitely want to be able to add additional seats. Yeah, and it sounds like all or most of these are scalable. You’ve said a few times, right? Generally, the initial price is for a single user, and additional users are additional cost. Ok, let’s, go. We have to leave it there. And this fund accounting software round up. Thank you very much for joining us. We’ll have you back. Of course. Thanks a lot, tony. Have a great day. My pleasure. Thank you. That’s. Scott koegler are non-profit sorry. R are a software and technology contributor and expert. And he’s. The editor of non-profit technology news, which is at n p tech news. Dot com you want? Thanks, scott. Of course. And also want to thank john hicks, president ceo of j c geever for joining me today. Next week we’re going to talk about board fund-raising fire up your board fund-raising we will be joined by author and authority gail perry and gale is going to reveal proven techniques to motivate your board to step up to a very critical responsibility of theirs. Fund-raising gail is the author of fired-up fund-raising and you’re crazy if you miss that frankly, well, but you’re crazy if you miss today’s show too, but well, you wouldn’t know it because you wouldn’t be listening, so you wouldn’t have me telling you, um, unless maybe, you know from an outside source aside from me, but you’re crazy if you miss that show, i think or any of these, you could get inside or alerts about the show and see where my live appearances are going to be at our facebook page, which is facebook dot com forward slash tony martignetti non-profit radio and also my blawg has information about the show, m p g a d v dot com, the creative producer of tony martignetti non-profit radio is clear meyerhoff line producer and the owner of talking alternative broadcasting, sam liebowitz and our social media is by regina walton of organic social media. If you like our fan page, please click the like button so that regina will know that she’s doing a good job on the facebook page. But she manages our social media generally. This is tony martignetti, the host of tony martignetti non-profit radio, always big non-profit ideas for the other ninety five percent. Join me next friday, my guest will be gayle perry that’s, one to two p m eastern here on talking alternative dot com. Being a good ending, you’re listening to the talking alternate network. Get me thinking. E-giving. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join Joshua margolis, fitness expert at 2 one two eight six five nine to nine xero. Or visit w w w died mind over matter. N y c dot com durney this is tony martignetti athlete named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting hi, i’m new york state senator joe a dabo i will be hosting a Job fair on friday, november 12 and aqueduct racetrack in queens, contending into three p m we will have over one hundred companies looking for qualified workers. They’re all to be lectures on jobs. Try to jeez and networking. So come and bring plenty of resumes and join me on friday, november twelve at aqueduct racetrack for a Job fair 10AM2 three p m for more information, please call pete in my district office at seven one eight seven three eight one one one one. Sametz are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Bonem you’re listening to the talking alternative network.

042: Pay Attention to People & Have People Pay Attention to Your Website – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Alice Aspen March, founder of The Attention Factor
Scott Koegler, editor of Nonprofit Technology News and our regular tech contributor

Read and watch more on Tony’s blog: http://mpgadv.com

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Dahna for-profit radio big non-profit ideas for the other ninety five percent of your aptly named host i hope you were with us last week when it was e s two event sponsorships and email security karen perry, president of eventjournal, shared her ideas about how to cultivate, solicit and steward corporate sponsors to raise big money for your events. And i had howard globus, the president of t on demand, with strategies to keep your email safe and sound and away from snoopers, and he shared info on a great non-profit discount site for getting significant email and data security savings. This week, it is pay attention to people and have people pay attention to your website. Alice aspen march is the founder of the attention factor she has studied how to be present and give attention to others. Her work will help your relationships with your donors, coworkers, board members and volunteers, and my second guest will be scott koegler, our regular tech contributor and the editor of non-profit technology news he’s done going to disclose how to make the perfect website for your non-profit so that it works for you and people pay attention to it, pay attention. This week, as we learn how to give and get attention, and on tony’s take two this week, last night’s reception at the helmsley park lane hotel for the show was a great success. A lot of fun. A good number of people came out, and i did a special interview for the show. I’ll talk about that, and also why i do radio that’s this week on tony’s. Take two. So, after this message, i’ll be joined by alice aspen. March, chanda pre recorded interview about paying attention to people. Stay with us. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set two one, two nine six, four, three, five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dafs right now, i’m joined by alice aspen march, the founder of the attention factor, you’ll find that at the attention factor dot com alice is has appeared on many television and radio shows and has been extensively quoted in print and online outlets talking about attention. Alice aspen, march welcome to the show. Thank you, tony alice, there aren’t many people talking about paying attention and giving attention to others. What first do you mean when you’re talking about attention? Well, first of all, you’re right, nobody is talking about it like i am paying attention is the most important part of our lives because attention is with us twenty four seven and people know today when you’re not paying attention, especially when you’re on your cell phone or you’re texting or you’ve got your earphones on or you’re looking at your computer or your answering a phone, and people feel that what i mean by paying attention or being present is when you are listening to somebody when you are looking at them, when you’re in their energetic field and when you’re not, people can feel invisible or not respected or not included are angry and they they withdraw. They act out. The roots of your work are pretty personal. Yes, they are, because i have three adult sons. And one day i discovered that my youngest one, who had been a television addicts nobody was talking about that at all at that time had gone on to abuse drugs, and i was really terrified tony, that i could lose him. And so i went looking for the role i played in his dysfunctional behavior and att. First i changed my life, selby, but i didn’t know what i was looking for. It was very frustrating until i had an epiphany in a u c l a extension class. I lived in los angeles at the time. I had an epiphany over the word attention, and i knew that was a clue. So then i went looking for everywhere. I could find anything about it, and strangely enough, the on ly place iphone. It was attached to a d h d and a d day, and that wasn’t really what i was looking for. So i went further into the subject and i have a generalist mind. And pretty soon i realized i was reading about attention, but they never used the word. So in about a year, i had a body of work, which i took to a spot that i’d spoken at years before, and i realized that my subject matter resonated with everybody, because attention is everybody’s primary need my guest is alice aspen march, founder of the attention factor, and we’re taking your calls today. The number to call for alice is eight seven seven for eight xero forty one twenty eight, seven, seven for eight xero for one to zero for calls to alice aspen march alice it sounds like with greater attention we can increase our own and maybe and probably other people’s productivity efficiency as well as well being. Tony, you’ve just said the magic words. Yes, the deprivation of attention leads two it can lead to disease, it can lead to violence it can lead to stealing in in corporate the corporate world, people need attention and when they don’t get it, they’ve got to act out. So when they do get the kind they need, of course, productivity goes up. Morale in a corporate world goes up people’s relationships change and our positive i’ve had people who have heard me on a ship or in europe or new zealand and say to me afterwards, i don’t believe this why haven’t we heard this before? You basically just change you saved my daughter’s life or i’m going home and treat my employees differently, or i’ve got to do something about my wife or now i know what’s been wrong in my marriage for forty three years, yes, is this is obviously pervasive work that you’re doing affecting personal and professional relationships and to bring it home for our listeners, i’m thinking about relationships with boardmember sze volunteers, co workers, co workers may be working for you or you’re working for them or against you when you mentioned violence that makes me think a little bit of that phrase going postal violence, that’s not the only place the postal service is not the only place where people where we’ve seen violence in the workplace, certainly, but it can rise to that level. And is your sense that a lot of that violence stems from people not being respected and getting attention in words of one syllable? Yes, and, you know, of course, that expression going postal came out of the post office. You see, an exit interview is vital for people that you’re letting go because it’s a closure for them, and if they don’t get that when they don’t get that, they feel invisible. And he certainly went back to the workplace and made himself visible by taking out a lot of people, you know? And even more recently, there was something in in binghamton, new york. Yes, on alison. And just the minute we have left before the break. Alice really back, of course, after the break, may be there just one one way. You can give us one or two of listening better. How can we be better at giving attention? Well, first of all, you could turn off all your tech stuff. Okay. So, she’s vital. Vital tony? Yes, that’s a that’s first and foremost is my cell phone on vibrate? I think, yes, i did do it for the show. But, yes, you’re right know where we have we have kottler way have become immersed in a culture that does not listen does not listen to each other and it doesn’t seem to be getting any better. And people are feeling out there talking about that more. That he doesn’t listen to me or they don’t listen to me, or she doesn’t listen to me. We’re going to take a break. Alice, my guest is alice has been march, founder of the attention factor. Please stay with us. E-giving defending the tubing. E-giving ding, ding, ding, ding. You’re listening to the talking, alternate network, getting anything dahna. Nothing. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us, starting monday, may second, at ten am for love in the morning with morning alison, as a professional matchmaker has seen it all, please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. Oppcoll welcome back. My guest is alice aspen march. The founder of the attention factor at the attention factor. Dot com alice. Right before the break, we started to talk about ways that we can give attention in in much better ways and pay attention. Mohr and you mentioned turning off our tech gadgets. What? What else? How else should we be bestowing the attention that is so much needed by the people we work with and live with? Well, certainly one way in a unique way. That’s not very usual is to ask them. Ask somebody what kind of attention would you like from me? And i could bet that they don’t even know. So the next sentence that you would share with them would be. You may not know right now what kind of attention you want from me. But when you figure it out, please call me. Please let me know. So i can either give it to you are we can talk about it o r o r it would make good conversation. So you think in a professional relationship that’s ah, that’s. A fair question to ask. Now, this is let’s say, boss and employee and the employees, i guess asking the boss what kind of attention do you need from me? Absolutely. Yes. First of all, it makes the employees feel visible that the boss really cares about her or him, and it opens up a whole world of communication. Absolutely. Alice, we have a caller. Barbara, welcome to the show, barbara how thank you what’s. Use your question for alice. Barbara. Well, the friends that i want, i know that i’ve turned with computers so that i’m giving her one hundred percent of my attention. Thank you. Also, i grieve if what you’re saying and i tried to do that, then how can you paying attention to someone when you, when you’re talking to someone who just talks in circles, who never gets to the point? And it could just get frustrating? In-kind that when that happens, my mind, i just go where had also focus, focus those difficult, sort of, maybe frustrating, even moments when someone isn’t getting to the point. Alice so what do we do, what we do in that situation? First of all, how do you feel when that happens? Barber to you, that’s important to realize how do you know when i’m not getting to the point. Yeah, well, you’re feeling frustrated, right? Okay, well, probably one thing you could certainly say to the person is i don’t think you’ve heard what i said because i’m feeling very frustrated about something right now. That’s a direct communication, okay, are you got to say that? Well, i’m sorry to hear that. I know they would have had to see that that’s a good thing to say, oh, good are i need you to repeat back what i’ve just said to you, so then i know that you got it because it’s really important, alice is clearly all about open communication that sounds like the advice that you’re giving not to be afraid to sort of, i guess, obviously politely but firmly ask for more, ask for the attention you’re seeking and in case of barbra’s question, ask for affirmation of what it is that you’re looking for are acknowledging tony, close communication doesn’t work, so you have to have open communication, but you have to know really what you need and if you need somebody to stop talking in circles, which is so really normal, you need that you have. To you have to let them know they’re really not getting you a zay said the way to get the way to alert them to that is to get to never repeat back what you’ve said, barber, does that help you? Thank you. All right, thank you very much for calling barbara. The number to call if you’d like to talk to alice is eight seven, seven for eight xero forty one twenty my guest is alice aspen march, founder of the attention factor. Alice let’s focus more on how we can be better at giving attention be more attentive. Eso you’ve mentioned turning off electronic devices? I mean, those air obviously distracting, and your point is people feel that distraction, um, asking for attention, asking what type of attention is being sought. Are there other ways that we can be better at this? Well, once you ask somebody what kind of attention they need and you start a conversation, you’re going to get lots of information, they’re going to tell you what they need and how to give it to them and and and miracles happen. First of all, you’ve got to know that way are three different kinds. Of people, some of us need attention visually, some of us needed auditory lee. Is that a word? Yeah, auditory and another. Some of us need a kinesthetic lee. And when you established in aesthetics is movement correct? Like i’m flailing my arms right now as i’m talking to you, right? Well, you can hear it in people speech. They will either say, you know, i really see what you’re talking about. I hear what you’ve said. I really don’t feel that well, that’s a big clue that comes from really listening when you get that clue, you could address that need in that person and put it in put your conversation in visual terms or auditory terms or keane aesthetic terms you don’t. I’d like to talk about retention. That’s a new popular issue right now, it’s not only an issue in in your area but it’s in the issue that i’m working with now college kids, you know it usedto only belong in the corporate world. They would talk about retention because people leave. There was a tremendous turnover. Well, college kids, they’re not leaving and trustees air now leaving and i believe firmly cause i hear this from enough people that they leave when they don’t get their needs met and their primary need is for attention. We’ve had a show actually about retaining the good employees that you work so hard to to recruit way look to recruit the best not only employees, but also board members and volunteers and it’s difficult for the organisation when there’s a lot of turnover. Um, your point is you think some of the this turnover could be reduced if people would just be more open about what they’re needs are around attention and fulfilling those needs. Toni, i’ve got lots of research in my files showing that employee turnover khun b reduced when employees start to get the kind of attention they are they need, and i’ve worked with a group. The bottom line personal publication corporation had a fall fabulous experience. It was an experiment. It was called i power. Yes, tell us and they were losing a publication and they had tremendous turnover and stress in their workplace. And they developed this experience where they got their employees to tell them how they felt they could do their job better. There was a process involved in this. But not only did employ turnover cease, the bottom line went up and and the hundreds of dollars were saved in tiny ways, because employees know about waist and they really don’t want to waste their time, nor their owners resource is that it was a miracle. I took that course twice to see if they were doing what i wanted them to do, and they were a fabulous story. Fabulous. This reminds me two of something that was in the is in the news very recently, there’s ah, a university, harrisburg university of science and technology. They’ve decided that for one week they were going to turn off access to all social media to the students so there would be no text messaging, no facebook access, no twitter access for for a solid week and these air all the sorts of distracters that you’re talking about and what happened? No, they haven’t done it yet, it’s coming on, i do it. I would like to know what they’re going to do. I mean, how it turns out, you know, there was a president of santa monica college when i lived there who decreed dead for one hour, just one hour a week, his staff and his service people would do nothing but read that’s. What he proclaimed and the whole campus changed. People were starting to talk to each other again. The gardeners were talking to the only students because everybody want to know what the other person was reading. The point is, we need that in our lives. We need a turnoff. We need to start looking at people and paying attention. You know, i just moved to new york from los angeles where i spent my life in a car isolated the difference. And living here is so overwhelming because i take the bus is i take the subways and i look at people and i talked to people. People are people, people are people all over and they want to be talked to. They want to be looked at. They want to get directions if they look like they’re lost. I stopped. I stopped a couple of the other day in grand central station because the man was taking a photograph of his wife and i said to him, how would you like me to take a picture of both of you and this guy? Smile? From ear to ear, he couldn’t believe it. A small gesture. You and i met on the subway. We met on the atria. We did did that’s how we met on the time we got to know each other. If someone has a difficult relationship with let’s, say a boardmember because that’s, those can be sometimes the most the most excruciating. Ah, they where should they really start to try toe engage the person mohr or teo sort of hell. The relationship. Well, i think if you really know that the relationship is out or not working, you ask him out for lunch and you say, you know, i’d like to talk to you about a few things and that’s when you could say, you know, i get that there’s not a lot of attention around here. What kind would you like? Are we are we scheduling meetings at the wrong time? Are you being harassed by my staff? Are you getting too many emails? But, you know, over food, some wonderful things happen, and generally a person when you’re eating with him will be more comfortable and feels safer. Ah, and you could ask him, of course, if this is a good time to talk about what’s going on that the non-profit you’ve gotta enroll, people enroll in an engage in rolling and gay just asked permission permission for what? I ask permission to talk to him about what’s going on at the non-profit that is attention. I happen to like your idea of sharing a meal with someone it’s, it’s, it’s, a physical, sharing your sharing a physical space, the table. I also like that meals in a restaurant are timed. We know the flow exam there also are going to be the office interruptions because you’re out of the office and adhering to your advice, you’ve turned off your cell phone. You want to be attentive to this person? So you have you’ve eliminated distractions, hopefully, and then there’s the physical level of the physical, but the sharing of a meal and be sure you pick up the bill don’t let him i want to give you another example that occurred in one of my workshops. Ah woman’s boss would call her in for a meeting, and either he was on the phone or on his computer or texting or something, and the meetings were generally disasters. Because he would give her moments. And she said, what could i do? And i said, next time you see him in the hall say, could i have seven minutes of your time with no interruption? You know, if somebody hears is a beginning and the end, they can handle that. And so they a set aside a seven minute time and went in, and they had the meeting with no interruptions. And he was the one at the end of the meeting. Who said, you know, this has been the best meeting we’ve ever had in just a brief period. Yes. And she was she was elated because when she walked out of his office before she felt deflated, depressed, un respected and areva nails particularly invisible, which is a terrible place to be and they were able to turn it around in just a seven minute meeting. That’s, right without interruption. You doing a five minute meeting? Alison? Just a minute. We have left. This also gets me thinking about two types of people. Are you actually think of the movie pulp fiction? The scene with uma thurman and and john travolta? Are you the kind of person? Who listens or either kind of person who waits to talk? Yeah, good question. There are both in our land and i’ve been guilty of both. So i am particularly joining the first group where i listen until the people are really done. And you know, tony, i’ve had people say to me, you know, you’re really a good lister, so i know that it’s happening for them. Well, john travolta would admire you because he answers that he’s the kind of person who waits to talk, but he says he’s working on it. Alice, we have to leave it there. My guest has been alice aspen march, the founder of the attention factor you confined alice thehe tension factor dot com and i want to thank her very much for joining us in the studio. After this break, we’ll be joined by scott koegler. That was my pre recorded interview with alice aspen march. Hope you enjoyed that. We take a break now and when we return it’s tony’s, take two and then i’ll be with scott koegler and we’ll talk about howto have people pay attention to your website. Stay with us. Hyre you’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunches. People be better business people. Buy-in hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com zoho welcome back, it’s. Time for tony’s, take two. I hosted a reception just last night at the helmsley park lane hotel for the show. We were in the leona helmsley suite, which was very nice that actually used to be the only helmsley’s home, so you could imagine it quite an opulent suite overlooking central park set on the forty sixth floor, and we had about fifty guests at the reception when it was a very lovely night, i interviewed naomi levine, who is the executive director of new york university’s heimans center for philanthropy and fund-raising and i’ll be broadcasting that interview with her on a future show coming up shortly. Also this week’s blawg post. Why i do radio i was at the nbc studio tour about a month or so ago with some friends who were visiting from outside new york, and we took the studio tour, and at the end of the tour, they asked for volunteers who want to record something in the newsroom. And as i’ve been doing since third grade, the mistake i’ve been making since third grade, i shot my handup and i volunteered and i ended up doing the weather for a brief newscast so you can see that video of me doing whether in the nbc studio on my blogged at m p g a d v dot com and i called the post me doing tv why i do radio that’s tony’s take two for friday, may twentieth with me now is scott koegler, of course, he’s, our regular tech contributor, he’s, the editor of non-profit technology news and we’re going to talk about how have people pay attention to your well website? Welcome, scott, how you doing? I’m good tony, how you terrific pleasure to have you back. Good to be here. All right, let’s, talk about websites and i’d like to just actually start with the name of the website the domain name. You have some advice around domain name for website i do i have funny of one of the things is that if you have a website, if they have one that was generated with one of the free utilities and your domain name, maybe something like by non-profit dot, three webs st dot com and you know it works. It gets people there but it’s not catching e i mean, people may know the name of your non-profit but they’re probably going to type in something more like my non-profit dot com or my non-profit dot or something. So the first suggestion is get your get your own domain name and they’re readily available, you know, for non-profits is typical to get the dot or ge extension. Typically, those will run ten to fifteen dollars, a year. They, uh and even if you already have one of those free websites that i just referred to generally use and replace the default pompel name that’s been given to it with your own domain name. Okay? And how does an organization by the domain name were first, you know, find out whether it’s available or whether they have to be a little creative? Maybe teo find availability. How does one do that process? How do you know what’s available? And then how do you do actually buy it? I have pretty much used go daddy, dot com or all of my domain names out there. There are some reasons that folks may not want to use go daddy, dot com now, those there’s a lot of political stuff going on around that, but my by much. More pragmatic than that, it works is cheap it’s, easy to use and advantages by thirty or so domain names pretty easily. Okay. Oh, let’s, stop you there. So so one person or one organization can own multiple domain names absolutely typically a comfortable on the set of domain names around their company names. So if my organization name is my non-profit, i will want to get domain name by not-for-profits not orders and probably dot net maybe dot info and even maybe dot com, though there we’ve got five domain names that’s going to be probably fifty dollars, per year. Okay, so not expensive, but you’re trying to buy all the all the possibilities around your name so that somebody else doesn’t exploited. And then you’re constituents get confused. Basically, is that it? Exactly? Okay. On dso really? So and as little as ten dollars, per year per domain name as little as yes, some of them are a little bit more expensive and some are ridiculously expensive, you know, in the hundreds of dollars, but the ones we’re we’re talking about here typically ten to fifteen dollars. Okay, so go, daddy dot com that’s a sight you’re recommending. For research, and then you also buy it through through them he simply type in there’s about as soon as you go there, you’ll see a domain name and that’s kind of like a search bar right across the top, and the most obvious thing to do is just type in the name of your organization and hit enter and they’ll come back and immediately. And they say this is available or it’s not available. It’s not available, it’ll will suggest alternatives for you, so i won’t get into what those might be. But it automatic it’s a great tool. It’s really kind of guide you to it. Ok? And if the name that you want precisely is not available that’s why i was suggesting earlier you might have to get a little creative with some variations or i guess using hyphens things like that. Okay, i don’t want to go too far straight because you do want people that were looking for you to be able tio type in your organization name as closely as possible. Of course. All right on dh. Then you have advice about email accounts also using the same name. Right? Right. Once you have. A domain name, then you khun sign email accounts to that domain. So if you have a volunteer ten volunteers in your organization and maybe three staff members, the chances are that right now, if you don’t have a domain name that each one of those people is goingto have their own email address is going to be, you know, hotmail, dot com or gmail or, you know who knows what? And it’s very it’s tough or people on the other end, people receiving e mail from them to immediately recognize that they’re part of your organization. So with the domain name that is assigned to your organization, you can typically and again prices vary and facilities very go. Daddy does have that facility and i can’t remember off hand how much they cost. Ok, so that’s something you’d you’d pay for additional isto have email accounts with that domain name, but your point being it’s worth it for identity it is and whether it’s traditional price or not depends on the the provider. Ok, if left you the credibility and the direct relationship so people get a an email from scott, my non-profit dot com they know that i’m with non-profit dot com. And they get scott at gmail dot com. They have no idea who that is. Yeah, it sounds like you know, you sound like you. You appear to be a more professional, more together organization that way. Yeah. And i would argue that this by the fact that doing that you actually are okay. All right, well, it’s the reality as well as the perception. Okay, if we could get both that’s great here, sam. Shallow. I just go for the perception. I’m all facade, it’s, all plastic. But scott is a genuine person. He goes for the death and reality depth of character. Not like me. What? So let’s, talk about some features. Okay, so you have your domain name and you got your email accounts affiliated with it as right? Exactly your non-profit name, or as close as you can get. What do you like to see on that site so that people pay attention to it and come back? No, in a variety of things. Okay. Let’s, let’s. Just take them in. No particular order. Okay? Content is king. So you need to be able to post updates and easiest way to do. That is what people normally consider a block. You know, a blogger is really just a bunch of articles that are listed in typically and dates sequential order. So you know, school down the list to see today just yesterday as you see the day before content needs to be on your site and give people a reason to come back. And that also, if you’re updating your block regularly keeps people a reason to come back because there’s fresh content yeah, exactly. And hopefully you’re being interesting and people talk about subscribing to blog’s. I have that on my website. What does that mean to subscribe to a blogger? Subscribe is simply telling the website hey, tell me when there’s a new blogged posted and there’s a variety was doing that, one of the most popular for website is what’s called a okay what’s jargon jail. Now, are you teetering on the edge of george in jail? You have to explain what are ss is our stands for really simple syndication, okay? And that by itself means almost as much as our ss. But what it does is it allows you to use a tool like google reader to bring that information either into google reader or actually into your email, so essentially i post a new block item to my website and your subscribe to it you’ll actually get a copy of that in your email. Oh, you get a copy of the block post in the email, not just a notice that there is a new block post get a link to it and probably the first. Okay, okay, so the description is email course that that’s a whole different topic, but yeah, well, we can talk about that, and and i want to remind people to that that’s something scott and i talked about when we did a feature called fabulous facebook, which was talking about your organization’s facebook page and that the remind i’m reminded of that conversation because one of the things got recommended was having of youth utility there, where people could sign up to get email messages from you. Get your regular email messages from the facebook page where they could sign up, and that was the february twenty fifth show. This year, it was called fabulous facebook. Okay, so keeping people current with your with your your blogged is it isn’t. It pretty common now that the block really is the website scott difficult? Yes, the block generally makes up most of the content of the website. And yeah, so that’s s o i think just, you know, a couple of years ago way used to seymour where there was a website opening page, and then there’d be a link to a block inside. But i see more now that the block is the opening page and i know that’s how i do it on my site, but i’m not saying that because i do. I’m following the trend. I didn’t create it and you mentioned facebook. One of one of the other subscription methods on this needs to be a feature of the website itself is that if you post a new block in addition to posting it to the speed, it will also automatically posted both to facebook and twitter. So all right, essentially, what happens is if a visitor looks the like button on the website and of course that’s, a feature that has to be enabled us. Well, then, that the person like the website and the here backed of liking the website in the function that is built into the website and then take that new block post and posted directly to facebook. So if your main interaction with the internet is facebook, it’s gonna pop up in your stream, okay, so you’re you’ve posted to your blogged and people who like your blogged meaning like it, as in facebook, like they’ll they’ll get your new block post on their wall. Is that right? Okay, all right, so these are a lot of these are a lot of interesting features. I mean, how do you build all these little things in, like posting to twitter automatically when you post a block or adding the like button functionality to your website? How did these little things get in there? Sometimes? It’s easy, sometimes it’s not cans on who’s setting up your web site depends on your website provider because on the tool, the i think previously talked about webs that you’re using, we’re pressed. Yes, we have talked about wordpress, right? And my my tool of choice is juma, and, uh, i know that i’m not familiar with that much with wordpress, although i believe that since it’s still popular, probably those incorporate or at least have yes, ability to incorporate some of these features and that’s the same thing with julia. Would scott wanted us spell jew melissa and give the earl for it to j o m l a and it’s a dot or gall, though dot com will get there as well? Ok, it’s open source free doesn’t mean that it’s that every part of its free but open source software, you could make use of it and that’s for creating a website that would include a blogger or creating a blogged that is the website. Yeah, it’s, kind of a little different from work best, which really started life as a blogging applications juma is what’s termed a content management system, and so one of the things that it manages out is a lot, but it also convicted advertising hyre wake up and we’re going to get to that after the break. We’re going to take a break, scott koegler will stay with us, and when we come back, we’ll start talking about accepting donations on your website that people are now going to be paying attention to stay with us, please. Talking alternative radio twenty four hours a day. Do you love movies, then join me and share your opinions about him on the radio. This is mike, a movie fan like you, starting may tenth. Join me every tuesday night at six pm for my new show movie time on talking alternative dot com. Call me live or email me at movie time radio. At gmail dot com. We’ll talk about all the blockbusters whose the best director and which movies air overrated, among many other topics. Join me for movie time. Tuesdays at six on talking alternative dot com. Looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us starting monday, may second, at ten am for love in the morning with marnie. Gal ilsen as a professional matchmaker has seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com talking dot com. Dahna there was one commercial in that break that was very articulate, something about non-profit radio hope it stood out for you the way it did for me. Hyre stay with me all day scott koegler is with us, our regular tech contributor, the editor of non-profit technology news, which you always find it n p tech news. Dot com scott about thiss online giving importance to a website important non-profits absolute and again it’s one of those functions that needs to be added to a website. Some tools make it pretty easy. Some require additional programming. Again, i’m really with julia and it’s, one of those add ons that can be put in a pretty, pretty easily. Most of these go to paypal, which is, you know, pretty easy to do. Yeah, i think that it’s generally recognized me there, and even with paypal, you can accept credit cards. Yeah, that is very common. And we did talk about that previously. Also on that february twenty fifth show. What about keeping your people your constituents? Apprised of what’s going on through, like through newsletters? How can your blogged support your newsletter activity? The easiest way is to use the block entries that you put in as just part of your normal update a cz your newsletter comes and that’s an alternative way of getting information to your constituents out an alternative who either the speed or the or the facebook updates. I personally like those letters because it gives me the opportunity to select out the articles that i want to present i could put him in the order that i want, i can add images, pictures, links to other what other resource is within it? And, uh, again, depending on the tool that you’re using, whether it’s, we’re press or junior or some other tool, there are functions that make it easy to say, okay, but this article, this article, this article put him in this order and send up main now almost. Okay, so now you’re repurpose ing your blawg articles for your e newsletter because i’m just so people know we’re talking about an online newsletter and e newsletter that people are going to get. My email, right? Yeah, but now that i don’t know what if people are regularly subscribing to your block, then your newsletter is kind of redundant for them. No, it can be. Some people like to get consolidated, but, of course, you need to be able to allow people to opt out of any of their subscriptions. Whether the newsletter subscription argast. Sabelo let them have that flexibility, okay? They’re complaining completely. Yeah, you’re breaking up a little bit there, so i’m just gonna repeat just a part of what you said, which was you need to give people the opportunity, the option to opt out so that if they are subscribing to your r s s feed getting your block posts the way scott described, maybe they want to opt out of getting your e newsletter, right? Okay, what should this thing this this website look like? Good question and that that’s really open to it kind of hyre the style of the organization, i mean, some can be very formal, some can be very informal. The good thing about most of these again, i’ll talk about weird press, and juma is that there is pretty much an unlimited supply of what’s called templates, and you can apply a template to your website and give it a new look and even change it. You can even change it from page to page if you want to, but the design really is a matter of taste and making sure that it fits within the overall style and perhaps not only style, but you might want to deviate from those templates to have ah, designer who’s goingto do something so that your site is identical to the rest of your visual identity. Yeah, can you? Usually if you are using the templates, can you can you usually import your own artwork so that you can at least have elements that are the same? Like, i mean, you want to bring your logo and if that’s possible is that is that kind of functionality? Absolutely. Those air parts of the initial sped up generally. And because of the way these things were made, there’s usually quite a bit of online help that either can say you go on to the support sessions and you say, how do i do this? Forgive you inspections for you pay a few dollars, get someone too, actually customized to exactly the way, okay? And you find the online help to be actually helpful. Decently robust? Yeah, they’re very good people. He’s kind of systems are, i guess mildly put it fanatical what they do. Okay? And so i think an important message for small shops is that you’re not alone. You’re probably not the first person to have. Encountered a problem with juma or wordpress? Used. Use the online help resource is all right. Wait just a couple minutes left. You know what i find always annoying tio have to look for and sometimes i don’t find it is a way of contacting the organization. You know, i’d like to go beyond your blogged. I’d liketo actually maybe talk to somebody. Or or at least we have the chance to email somebody. And sometimes you can’t find that so easily what’s your thoughts on contact. Well, the standard is at the bottom of the page. There’s a length that says contact their standard that’s pretty much always there. But, you know, certainly those states not they’re pretty frustrating, depending on how important it is the organization’s actually get contact. He may want make-a-wish prominent as the donate, but okay, and again, you were cutting out a little bit. So you’re you’re advice to make the contact button as prominent as the donate button if that’s important to your organization. Yeah, i know that’s the standard down at the bottom that should be looked contact, but and that’s, the first place i look, but sometimes it’s not there, and i have to go hunting for howto email somebody or send it if it’s not an e mail, send a message using the site ondo that crucible frustration leased for may. You don’t want your visitors to be frustrated that, uh, that’s a big deal, i frustrate easily, you know, because i’m shallow person. So it it all goes it’s all consistent with the shallowness and the facade and the perception it’s, it’s all bundled together and something that i need to talk to my therapist about, okay, we have just like a minute left. Scott, what about having a community? Is that like a place where other people who love love your organization, khun gather, is that worth doing? Or should that just be your facebook? Your organization’s facebook page? It depends on your community like everything else like you. Facebook is great if you want to have a relatively open community. What two people engaged it’s entirely possible to build a community function into your website. Juma has a couple of these that air very much facebook like except that they’re closed community. So information and conversations that go on inside that community, stay there, they’re not public. As they are pretty much in the on facebook and the other thing is that, uh, if you can set up your own terms and conditions of that that are much more favorable to those people that use it. In other words, facebook, anything you put on facebook is the property of facebook and they can do anything they want to, and you can kind of go the opposite direction of that say, ok, if you post anything here, you could take it off any time you want it’s your property if you put a picture up it’s your property and, you know, so sometimes it’s more advantageous to have this kind of locked up communities than it is to be open to the world. So it really eso it really depends on what the character of your community is that you wanted to be, scott, we have to leave it there. Scott koegler, our regular tech contributor and the editor of non-profit technology news, which you’ll find at n p tech news. Dot com on in that conversation scott ni refered again teo are the fabulous facebook segment that he and i did together, and you’ll find that again. On the february twenty fifth show, also, i was referring in a few places to my blogged on, if you want to take a look at that, that is that m p g a d v dot com my thanks to alice aspen march for letting us replay her earlier interview and, of course, my thanks to scott koegler next week is going to be a show from the archives, but i don’t know which one yet i haven’t chosen. So the best way to know about what’s going to be on this show is to keep up. By signing up for our insider email alerts on our facebook page, i actually take scott koegler advice and you go to the facebook page facebook dot com tony martignetti non-profit radio there’s, a link there that will let you sign up to get the weekly alerts for the show and that’s. How you can find out what’s coming up while you’re on that facebook page, you can also click the like button, become a fan of the show and then, as scott said, what we post on the show page will show up on your wall and that’s another way for you to know what’s coming up and that’s how you’ll find out what’s coming up next week because even i don’t know at this point, we’re always on itunes. You subscribe. Listen, any time on the device of your choice, go to our itunes page by entering non-profit radio dot net that will take you to our itunes paige, the creative producer of tony martignetti non-profit radio is claire meyerhoff, our line producer. Today was janice taylor. Sam liebowitz is the owner of talking alternative road casting, but he didn’t produce the show today. Janice did. Our social media is by regina walton of organic social media. We did an outstanding job promoting that reception i told you about earlier. God, i hope that you will be with me next week on talking alternative broadcasting at talking alternative dot com that’ll be next friday, one to two p m eastern and, of course, always on itunes. Listen, any time at non-profit radio dot net hope to be with you next week. Upleaf durney i didn’t think that shooting getting ding, ding, ding ding. You’re listening to the talking alternate network to get you thinking. Nothing. Good. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Do you love movies, then join me and share your pains about them on the radio. This is mike, a movie fan like you, starting may tenth. Join me every tuesday night at six pm for my new show movie time on talking alternative dot com. Call me live or email me at movie time radio. At gmail dot com. We’ll talk about all the blockbusters whose the best director and which movies air overrated, among many other topics. Join me for movie time. Tuesdays at six on talking alternative dot com. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help piela we take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six, four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two. We make people happy. Do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com you’re listening to talking on their network at www dot talking alt-right dot com, now broadcasting twenty four hours a day.

037: All About Awesome Auctions and SAASy – Tony Martignetti Nonprofit Radio

Tony’s guests this week are:

Roger Devine, founding partner of SchoolAuction.net
Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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Durney hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. We’ll give a little shout tio, my predecessor, the larry bloom who hosts the divorce our right before my show. He had a big announcement today that he’s been waiting to make for some time. And that is that he’s changing the name of his show to the divorced our because his is finally final, his his his divorce is done, and he announced that today and that a little play on his show title is not my idea. That came from our producer, sam call it the divorce tower. So congratulations to larry bloom. Very nice of him to give me a little shout on this show leading up to my show, although he said that i’m felix unger and he’s oscar madison so dahna i probably own more like felix and than he is, but i don’t really like being felix, so but we love larry bloom on back to tony martignetti non-profit radio may recall let last week we helped you excel in email execution because i had dave pulis and he’s, the principal of granite partners as my guest and he shared elements of effective email marketing and gave tips for developing your list if you don’t have one and for keeping your list clean and hygienic and also had claire meyerhoff, the editorial director of the plant e-giving company, reveal how to write for email fund-raising so that your messages get opened rid and responded to this week, we’re all about awesome auctions and sassiness roger divine of schoolauction dot net is going to tell us about online silent gala auctions, how much staff time and expertise are required. Which kind of auction makes the most sense for you, which kind of makes the most money all about awesome auctions and then software as a service sass is gaining popularity among non-profits a regular tech contributor and the editor of non-profit technology news, scott keller, is going to explain the money saving trend and whether your office should be a part of it on tony’s take two in between my two guests it’s going to be philanthropy one hundred years ago, little look back to rockefeller, carnegie harriman and their friends and that’s it roughly thirty two minutes into the hour on tony’s. Take two. After this break, i’ll be joined by roger divine, and we’re going to be all about awesome auctions. Stay with me, co-branding, think tooting, getting dink, dink, dink. You’re listening to the talking alternate network, get in. Nothing. You could. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Whillans are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com hello and welcome back to tony martignetti non-profit radio i’m very pleased to introduce now roger divine, who is a founding partner in northwood llc, the developer of tofino auctions and schoolauction dot net management. Those are auction management software products, and he has chaired multiple fund-raising auctions for schools and groups in portland, oregon, and has an email newsletter on that subject i’m very pleased to welcome roger divine to the show. Roger, welcome. Thank you. Pleasure to have you thank you for joining me from from portland. Yeah, wonderful s so we’re all about awesome auctions. Why don’t we start with what the different types of auctions are? Okay, well, we before we do that let’s, give an overview of what an auction can be, and then we’ll talk about the different pieces of it. But i attended often a variation on most often it’s, a variation on the traditional gala fund-raising dinner, and it is a, oh, an event where you bring people to the to the venue and you serve them some appetizers or dinner and you include one arm or activities in the event designed to incent gas to make donations by spending money all right, guys. That’s, right? And the key thing that unites all of the the events that you can have within your gala fund-raising auction and that makes the whole thing work is a fundraiser is that these auctions tend to be, as with many gala fund-raising events of philanthropy, a spectator sport, you’ve got you’ve got an event that follows the eighty twenty rule pretty pretty. Seriously, you’re going to raise about eighty percent your money from twenty percent of your gas. But you need the other eighty percent of the guests there because they provide the applause and the public accolades that that spur that twenty percent of the guests onto hyre bidding. Okay, but so now this is the live auction. This is the live auction, right? Well, this is this is this is several of the components that happened within it. And let’s, go ahead and dive into what those components are. You know, you’ve mentioned a live auction, that’s that’s the easiest one for your guests who may not be familiar with the with the idea of the auction. Probably easiest one for them to visual. Yeah. That’s. Right. That’s where people most think of people. Mostly think of when they think of an auction, but there are other types, but there are that’s, the common one, and most often you want to include a combination of them the live auction has on auctioneer who stands up on stage. You’ve got some fairly high value items you try to and send some competitive bidding in the moment people raising up there big paddle, thie other most common type of of activity you’ll have at a gala fundraiser gala fund-raising auction is a silent auction falik auctions have typically items that air of slightly lower value than the items you auctioned off in a live auction, and you put them out on tables or you put out displays to represent them on tables and have been cheap in front of them that allow your guests too, write down their name and bid number during a specified period of time. Silent auctions will have a closing time when the bidding is closed on those items, clerks going pick up the sheets so that nobody can cheat on right there big number down after the closing time, and then the item is awarded to the high bidder on as recorded on the bedsheet ok falik options are buy-in are very popular and they have a couple of advantages over the live auction you khun do them with slightly lower value items. They don’t have to be quite as sexy quite as exciting a cz the items that you wantto put up on stage, you can also execute a silent auction with, uh a lower cost in that you don’t have to hire an auctioneer to sell them. Andi, let me take a moment to talk about that. I mean you generally some organizations feel like they don’t have to hire an auctioneer even if they do hold the live auction eyes. Is the auctioneer worth the expense? Or can just someone from the from the organization do it? It is it is, in my opinion, completely worth the expense to hyre not only a professional auctioneer, but one who has the benefit auction specialist designations. Sometimes you might find a car auctioneer or a cattle auctioneer who volunteers to do this it’s a completely different a chance. It’s a completely different mindset and you will find that benefit. Auction specialist pay for themselves four to five times over. Okay. So that’s a professional designation that somebody will have the b s benefit auction specialist. Okay, the professional designation, uh, generally auctioneers go to auction school to learn how to sell things on stage on some of them will specialize in benefits and they can go on and get their b a s a designation and it’s worth looking for. And roger, let me just ask, does that specialization come in sub categories so that there’s people who specialize in different types of objects, like maybe sports memorabilia or something like that? Or is it does it not get that refined? The specialization does not does not get further subdivided, but you certainly do have auctioneers specialized in certain types of items most commonly wine. There are there are auctioneers who are, uh, specialists and selling wine and have a great deal of knowledge that they can drawn during an auction in order to spur the bidding. Hyre okay, roger divine is with me, eyes cos schoolauction dot net where all about awesome auction’s today. And after this break, we’ll move from the different types of auctions to start to talk about what types of non-profits are can benefit most from from auctions and what they need to have in place in order to do that, so please stay with us. Talking alternative radio twenty four hours a day. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com oppcoll are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness can help you get back on track or start a new life and fitness. Join Joshua margolis, fitness expert at 2 one two eight six five nine to nine xero. Or visit w w w dot mind over matter. Y si dot com. You’re listening to the talking alternative network. Schnoll welcome back to the show on dh armed with my very welcome guest, roger divine of schoolauction dot net and we’re talking all about auctions today, roger before we get into the different types of non-profits i want to read something that came from the facebook page on the subject. She says that first he says online she finds to be easiest to run. I know we’ll talk about online auctions later on, but with respect to the live auctions, she says, holding an auction at a charity event can be fruitful, but often tremendous work for the organizer’s. The last one i did was not worth the effort. She found that sporting memorabilia sold the best, so maybe we can maybe you can come in on that. We can use that as a transition into the types of non-profits that it makes the most sense for and what non-profit needs to have in place. Indeed, absolutely is a really insightful comment on dh the core there that i want to call out, um, and used to to introduce who should be holding auctions or not is the comment that there are a lot of work gala fund-raising auctions if you’re going to have them if you’re going to hold them live, but at an event you know, it’s, a huge party that you’re planning and you’re bringing together a lot of effort’s involved to procure items, to merchandise those items and then to run the operation on the event night itself. You know, i’ve called this in various places a department store with a six hour life span that you’re bringing it all together and your your your selling items to people, and you’re checking them out and it’s all done within six hours, and it can be a lot of work now that said, it is generally work that you’re volunteers, volunteers associate with the organization are going to be capable of picking up fairly quickly. There’s not a tremendous amount of specialized expertise that is necessary to put this on. And so i would would put forward that the organizations for whom a gala fund-raising auction tens make the most sense our a those organizations that dafs, you know, our are not necessarily blessed with a high power development director if you are if you’ve got somebody that can run, eh? A strong direct mail campaign if you’ve got somebody that can do a strong fund-raising campaign that does not require event well, you’re probably better off putting your effort there. So that’s interesting. Okay, it’s, just a fact of life that there are people out there in the nonprofit world that are extraordinarily good at raising raising funds through campaigns that they can execute with a lot less work than attention put on a gala fundraiser. Okay, i just think i fundraisers don’t require specialized expertise and so there’s another tier of organizations where they make a lot of sense, which are the organizations that are, let us say ricin volunteers, but perhaps pour in professional development, you know, there’s a brand that we sell our software and our called schoolauction dot net and that’s for very good reasons. Groups like school pts booster club’s um and the like tend have lots of willing volunteers who can help who can take on a little piece of that, a lot of work, and you could spread the work among many hands, and they can mountain a event like this and have it be a very effective fundraiser for them, okay, volunteers, smaller organizations that are rich in volunteer organization schools, churches, community based non-profits community based service agencies often tend to find me to be a very successful, worthwhile effort. Okay, so how do you then start to organize your volunteers? What tasks need to be accomplished so that you can come to this come to fruition with your with your gala auction? Excellent question. I try, i try my best. Usually they’re not that good. So it’s all downhill from here. Well, let me let me try to live up to the question with the task to weigh breakdown the tasks involved in putting on a fundraising auction, i would go like this. Obviously you have to have a procurement effort. You have to get items that you’re going to offer for sale at your event, whether it be sports memorabilia, as your facebook commenter on or local business gift certificates or the like. You want to get as much of that stuff donated to your event possible. Roger, can i let me stop you for a minute? Do you agree with jane from the facebook page that sporting memorabilia sells? Well, supporting memorabilia often sells? Well, it depends a lot whether you call it the best or not, depends on who you’re grouped in, you know, who’s going to be in the audience at the event and in addition to your private part of your procurement efforts should involve, uh, sitting down is an organization and trying to analyse who you’re going to be able to get to attend your event as guests because in the end, unique if you want them to buy stuff, you have to have stuff they want to buy. So okay, very good glad you stated something that seems clear, but really not until you say it, which is you gotta know who your audience is god, if they’re not sporting fans than sporting memorabilia, is not going to go well, okay, so your procurement? Yes, there we go, there’s procurement, and then there is recruiting guest ilsen either probably the two largest efforts that you’re going to put on selling tickets to your event and getting the items that you’re going to sell once they’re there and these should go hand in hand as weii just stated there’s a connection between who your guests are and what you want to procure there, but they can be broken out and given as as areas of responsibility, two different teams. How do you like to see the procurement dahna is that? Is that literally knocking on local business? Local business doors, that’s a significant portion of the of the effort there direct male is an excellent tool to use teo sort of bulk out your procurement effort if you can get ahold of a decent list of area businesses. Um, i am building one by the way, i’m building what we’re calling the ultimate donation database and it’s going to be a free resource for everyone. I also published a free email newsletter called procurement tips for schoolauction why don’tyou neo-sage since you’re talking about yuri newsletter, i was going to it later, but since you mentioned it, why did you tell people how they could get your newsletter? Terrific. They can go and sign up for that for free from the front page of our weapons sight, which is www dot schoolauction okay, and what would we be offering the business in exchange? I mean, how, how, how, how would we tell the business that we’re going to be promoting you as the donor of one of our auction items? Another excellent question, because there is two in a row obvious easy answer, which is that they’re going to get a tax deduction for there donation. But that’s hardly the most sexy answer, and it’s hardly the most compelling one we can offer to them. One of the tips i like to give people is that if you are running a community organization, a school or a church, every donor that’s within a physically located within fiber ten miles of your organisation, you should send them a door sticker they can detail that can put in the window of their store. That says, i support this organization you want teo promote, you want to help them promote their position as philanthropist who are involved with their local communities. In addition, you can. If you have an auction website, aziz would have. If used our software, you can promote your donors from the web site. You can give the link back to their website, etcetera. We also offer a feature in our software where we can allow you to call out. Certain donors are at the bottom of every guest receipts on the end at the end of the night, so the point is, you want to be promoting that auction item donor. Like, for instance, the sticker in the window? Absolutely we’re doing this because you want to have a long, long standing, ongoing relationship with them. You want to be able to demonstrate that there was value to them and giving you a donation? Um, and at the same time, you’re also promoting your organization when you do so. Of course. So of course, the mutual benefit, right, it’s also interesting that you say that the charitable deduction is not the main motivation because that is what, exactly what i find talking to individual donors as as a fund-raising consultant, the charitable deduction is interesting to them, but rarely is it the primary motivation for the for the individual gift so interested? Just an interesting parallel with roger divine of schoolauction dot net, and we’re talking all about awesome auctions. Rodger what about using those volunteers marshaling those volunteers for the actual party planning the stuff that’s going to go on that night? Absolutely. And you really need a good crew of five, six volunteers that are excellent party planners to go in and set the event up. I find this to be one of the easier skills to marshal usually. Your organization within its volunteer pool within its reach, has got a couple of people that are really good at putting on a party on dh can work with caterers and work with decorators to get the room set up. Of course, i often ask for this because i’m miserable in this myself, and when i chair an auction, i will agree to do so only if i have somebody who is extraordinarily good at the the event set up and working with the caterers to be my co chair. Okay, so don’t go to any parties that roger invites you to when he’s hosting them. That’s not entirely true, i always hae always outsourced. Okay. Disasters all right, i know what i’m good at, and i know what i’m not all right? And that doesn’t apply to dinner parties. So you know, if you’re in the portland area, roger invites you to dinner to accept the invitation that doesn’t. That doesn’t apply them. Yes. Alright, please go ahead on. Okay. So in addition to the procurement and the ticket sales and the party planning skills, the other thing you need to have is that you really you’ve got a lot of moving pieces here, you’ve got to have somebody operationally who’s, extremely well organized and my personal biases that you should give them good tools to work with. People have been known to run successful auctions off of a stack of lined notebooks and maybe an excel spreadsheet, but i’ll tell you that it’s, a fairly inefficient way for them toe work there’s a tremendous amount of production of bedsheets and other collateral catalogs and the like that needs to happen. At a certain point. You need to be tracking all of your donations, tracking all of your ticket sales. Certainly my product or any of the other specialized software products that are out there for running benefit auctions. I tend to think that they’re they’re well worth the investment that you make. Okay, as well as that benefit auction specialist now would would. Would we expect the benefit auction specialist toe have these tools teo, to use for the the live auction? Or are they really just going to be the performer that night? The benefit auction specialists will bring much more than just being the performer. That okay, they may not provide you with the softer, although there are cases where they dio uh, they certainly can make recommendations based on what they have seen work for their other customers. But when you hire a benefit auction specialists, you should also beginning some consulting from them prior to the event on how to structure the live auction and talk about who your audience is with them. They bring a lot to the table there. Roger in in the few minutes we have left, i’d liketo transition to the online auction. Andi, open it with this comment from the facebook page from casey, i will say this starting out, it takes a little bit. I registered with ebay and they are currently limiting me to how many items i put up for sale. I called customer service, and they told me they do that for every new cellar. So far, we have been doing all right, and i’ve noticed an increase in traffic on our on our own web page. Excellent. Do you see that much spillover from on having an online auction to an increase in hits on the organization’s web page? Well, let me tell you where they come together. If you’re going to make an online auction work and you do need a platform, you can use ebay or you can use a private platform we provided as part of our software to andi, i’ve worked with a lot of organisations that have mounted fund-raising auctions online and the key skill there you may not need a party planner. You may not need an auctioneer. What you do need to have his excellent marketing skills. Because the key thing to know about online auctions is that if you build it, they will come does not apply. You have to hit your email list. I know you had a guest on last week who was was was telling your listeners howto build and clean. Ah, good email list. Just you have to hit that list hard and you have to hit it often in order to push people to register for the auction to push them toe look att specific items. You want to segment your potential universe of bitters and promote specific items to specific potential bidders. And then you really need to promote the sense of competition in the event you need to spur people on things. This particular item is out there, it’s getting these kinds of bids, um, you know, don’t let this bitter get it for this cheap yet, you know, give them some competition, get in there and did against them it’s for a great cause. So, you know, you know, clearly not just putting it up on dh, letting people come to it weigh it just doesn’t work that is just like a blogger, a web page exactly you have to promote in order for it to be successful. And if you do that, if you are promoting your fund-raising event in order to be successful, you will probably get some pass along in those emails, and you’ll probably drive as an ancillary benefit a lot of traffic to your organization’s website. Okay, another another comment from the facebook page, the host of tony martignetti radio is charming, articulate, adore bonem sir, no, this is from ana, she says bidding for good often works, but you need to know your audience very well. Can you comment on bidding for good bidding for good? Is is a company that runs an online auction platform that is out there. They have a a nice, uh, piece of software that i think. Works very well. It is one of our competitors, so i’m going to kind of limit myself and what i say about them, just a few niceties there, a print it’s certainly one that everybody needs to check out where you’re comparing and you’re doing your your shopping run for platform, you need to check them out. They are a leader in the marketplace. However, the the corner for comment that you have to know your audience is incredibly insightful and it’s one that we should repeat over and over again. If you’re going to get any fund-raising done through any of these events, you need to know who your audience in that room is, so that you can incent them in the correct ways. You can provide the right things for them to bid bid on. You can stimulate them with the right type of messaging and you can appeal to their whatever is most appealing to them, their sense of philanthropy, their sense of wanting a good deal, their sense of being a pillar of the community, etcetera. Roger divine is a founding partner in northward llc, the developer of tofino auctions and schoolauction dot net you can go to that website to get his free email newsletter on the subject of auctions. Roger, thank you very much for being on the show. Thank you, tony it’s. Been wonderful. My pleasure. We’re gonna take a break, and after this break, tony’s, take two. You’re listening to the talking alternative network. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile market. Their motto is we do whatever it takes to make our clients happy contact them today. Admission one one media dot com hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable race? Interested simply email at info at talking alternative dot com zoho welcome back, it’s. Time for tony’s. Take two at roughly thirty two minutes into the our philanthropy one hundred years ago in nineteen ten, the new york times earlier this year had a ah survey. Now i’m sorry. Years ago, they had a survey of philanthropy one hundred years ago in in nineteen ten and i blogged about that article that that i found from nineteen eleven it was, actually, i think it was the january first nineteen eleven issue, which had a survey of philanthropy in nineteen ten and in nineteen ten there was one hundred sixty three million dollars given to charity, and the article talks about some of the biggest names among that hundred sixty three million, like john rockefeller and andrew carnegie. It’s. Interesting that they they ah particularly admired anonymous donors in that in that article on dh altruism was cited as the main reason for giving which roger divine and i just talked about in terms of auctions, but not always unanimous, not always altruism. Mary harriman gave thirty one thousand dollars to the town of turner, new york, on the condition that turner new york changed the name of the town to harriman. And you’ll see in my block and that the town did consent to that they wanted her thirty one thousand dollars for a new train station, and they change their name to harem in new york. And that town still exists. That’s also the family that created harriman state park, which is an up on the hudson river in new york. There’s more about that dahna the philanthropy in nineteen ten on my block, which is that m p g a d v dot com. And that is tony’s take two for today, friday, april fifteenth with me now it’s scotty kegs. Scott koegler scott is our regular tech contributor and the editor of non-profit technology news. And we’re going to talk about sassiness service as a software explaining this money saving trend and whether you should be a part of it. Scott, welcome back. Thanks, tony, but i’m afraid that i’m going to have to put you in jail because, you know, fast is actually software service, not services. Did i say, oh, here it is. I said it. I said it backwards. All right, that sze jargon jets like reverse jargon jail. I screwed that up. Okay, uh first, explain it. I know it will go ahead with your, but it occurs to me that but the basic premise of of software service really probably deserves a little bit more of an explanation. Okay, yes. Um, you know, most most everybody is or wass used to using software and software basically consists of it is something you download or a cd or a disk that you put into your computer and you install it on your little computer. Ah, and that’s called locally installed software. And sometime ago somebody got the bright idea. Teo put it someplace else other than on your computer. And actually, that somebody was ibm back in the time share days when they had these big computers, nobody could afford a little, you know, computers there weren’t any. So they installed the software on this big computer, and they ran a liars to terminal so people could use them. And so software service is installing a software on a big computer. We’re a bunch of computers somewhere connected by a wire. That wire today is the internet and way connects to that server, and we run that software, and so we’re not installing it. But we’re just using it so that’s, why it’s called as a service and so have we essentially come one hundred eighty degrees from know what? We’ve got three hundred sixty degrees from the mainframe to sixty years, right from mainframe, which you described teo locally based which we’ve been doing for a decade or two decades, i guess then back to back to centrally located software just it’s more accessible. You don’t have to be wired anymore physically. Why? And i just want to go back to the show archives and to remind people that it was my very first show, which was on july sixteenth of two thousand ten that scott was a guest. That was obviously the first time for everybody and that’s that’s the show where we talked about software is a service, so if you want to dive more into what it is, you can listen to that july sixteenth show, and i have in mind that that was my very first show and very glad that scotsman with us ever since. So scott, so you have a survey of you’ve been serving the usage of of software as a service among non-profits we did. Wait, did a survey we asked people what their impression currently was and if it’s changed over the years over the last year, and it turns out that there’s been a pretty good shift, i would say about a year ago, the there was a lot of no doubt, i guess, you know, f you the fear, uncertainty and doubt about it, letting our data really not the software self, because nobody really care. Well, nobody was that concerned whether the software worked or crashed or whatever, because something always crashes. But their concern was mohr, based around the security of the data. And, you know, tony ana non-profit world, you’re donordigital a and you’re constituents, the funds that you’re receiving and the plans we got for raising funds are pretty private stuff. Yeah, security is a critical concern, right? So that was really ah, big deal. Because nobody really had a good track record on security. Pretty much the only thing that was out there that was, uh, really heavy duty. Sas kind of software. That was maybe two or three years ago was salesforce dot com, which was really a pioneer in the business. They put out this application that allowed you to put your prospects, your customers, your contact information, and so people would use that in sales in the selling process, a lot like constituent data, actually, and at least a sensitive because what he had there was huge corporations putting there customer, and they’re prospect, date out there and you can imagine, you know, non-profit uh, constituent information is proprietary think about large corporations and, you know, they’re competitive edges and trying to get customers and make money just so salesforce dot com was really the first big one, and they were very successful. They they’ve had some, uh, some issues with their data, but nothing, nothing on the order of disaster, where there were data has been breached and the information has got out been stolen. So that’s really brought a lot of credibility, and since then, in the last two years and particularly last one year sas application have just been moving off the chart. I wonder if that, you know well, i guess you expect that trend to continue. We can talk about that. Just i just maybe i’m too cynical, but i just think some time there will be some major breach of privacy and that headline will cause a lot of a lot consternation. You agree? I believe that there will be there actually have been but they have been pretty well controlled. The systems that are out there, you think about it. If i have ah, software application in my office, i’m pretty concerned about the security. I don’t want anybody stealing my information, but the fact is that i don’t have any expertise to make that secure. I’m just kind of, you know, lock the door night during the computer off, but that limits how i can get to my data, you know, who can use it when it’s available, you know, certainly not twenty four seven, but you look at the sas based companies and they really have a stake in it if they get one breach, even if it’s just small, they’re going to get a lot of bad press. If they get to, they’re going to lose customers, and if they get three, they’re going to be out of business. So they really have much more incentive on much more at stake than than even the private organization of the singles non-profit okay, let me just digress for a second. Did you get any of the notices about the company? Absalon a breach of email addresses? Did you get any of those yourself? Because i got five there five companies that i’ve given my email, i just to marriott hilton and a couple of financial sites offgrid that i’m surprise, surprise those financial sites even mentioned because your balance is like two hundred dollars, but but it zoho approaching my area code to want to i’m trying to get my savings account to equal my area code that’s my goal for two thousand eleven, but now i have five company i’m just me five companies that use the absalon and the disclosure was pretty much all the same that that excellent company had breached through some third party my email address so that’s true, they didn’t get your your data so they don’t know your balance, although you just told us all what it was, but they didn’t know that they all they got was your email address. Yeah, now i know in that case, right, but there have been worse ones among credit card companies and all but just so you know your point. Very well taken that bad press could could kind of kill the could kill a company and and maybe substantially inger the sas industry, right? If you think about it, there is one sad company that kind of goes under the radar, people don’t really think of it. Assassin but that’s, google, gmail, google documents all those kind of things are really sas based applications and there’s no dearth of people using that mean there’s millions of people using it buy-in not that it isn’t taking hold, okay? In just a minute or so we have left before a break. Why don’t you acquaintance with one of the areas that you think is the reason why sas is growing in popularity. Based on your article on your web site, the single biggest one is cost the there’s you can get into, you can implement a sass based application, baste something usually for free for a trial period and then you rent it monthly rather than buying equipment, buying software, getting people training all those kind of things that a big deal. Okay, we’re going to take a break. Of course, scott will be with us one return and we’ll talk. More about software as a service. And why. It’s gaining popularity among non-profits talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join Joshua margolis, fitness expert at 2 one two eight six five nine to nine xero. Or visit w w w died. Mind over matter. Y si dot com. Duitz do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is, we do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com. Talking. Bonem welcome back. I’m very glad to have scott with us this week talking about software as a service. I said it right that time geever because you’re the first, you’re actually the first guest to put me in jargon jail? I think so. Well, but i blew it. I so i called it services software, you’re on it. You’re keeping my feet to the fire. So before the break, we’re talking about cost so you can get in really just aren’t they? Aren’t they often based on the pages by the number of records that you’re putting in the service? Depends. They all have some kind of a rental agreement. Heimans that rental is by the number of records, sometimes it’s by the different functions that you use, so if they’re different modules to be enabled, you know, could be an extra five dollars per month for this or that, but, um, yeah, there’s there are many different yeah, and for a small organization, this could be ideal. I mean, you’re talking about a five dollar entry cost at the very outset, right? And some of them i’ve said, uh, there are some that allow you to get in for free more of a of a trial. And you, khun set up the site, see if you like it, see how it works and go from there. And if it doesn’t work, simply delete your information and off you go with another another trial somewhere else. And isn’t that also a issue that you’re sort of bringing to mind for me the the ability of you to get your data back if you stop working with a company? Yeah, that was always a problem for at least an issue. Uh, pretty much everyone now gives you access to your own data. There were some some pretty loud screams about not getting your data back. And frankly, most of that was occurring in the in the install software world where you and i ghisolf softer on your own computer, and there really was no way to get it out. So you had to operate to the same, you know, the next version of the same stuff otherwise re entering into a different version, which which, you know, if you have even just hundreds of records, let alone thousands or tens of thousands that’s that’s out of the question. So those days of holding your data hostage are pretty are over you’re saying it’s worth a question just to be sure i haven’t run across any sass based organization that holds your data hostage. Okay? And of course, your your article on this subject is that n p tech news dot com because scott is the editor of non-profit technology news, what else is ah reason that non-profits are expanding their you? Scott, the ability to update the applications is just great. One of the things about that installed software is that you get this announcement from your software vendor saying we’ve got we’ve got an update, you can download it here or here’s the desk even and you need to install it. Well, you always have some hodja death right? About installing new software on your computer because what if it doesn’t work? You know, then you’ve got a service call you out of business. You can’t do anything. And so what software the service does is that almost everyone every sas based application i’ve seen, the updates are done in the background, and almost without you knowing it, so the company will come out and with letter rather than saying there’s a new update? You need to install it, and they’ll say we’ve been starting new update, you’ll notice these things have changed and and so they’re just there it’s kind of a seamless transition. You don’t have to worry about your data getting lost company handles it and the update that they did for you, they also did for the other ten thousand customers. They have so it’s a one shot deal? Yeah, on dh. So you’re getting the same version of the software that much bigger, more sophisticated shops they’re using, exactly and that’s a great point, you know, the year taking advantage of the pressure that the large organizations are putting on your software provider because let’s face it if they have hundreds of thousands of millions of records, they’re paying much more than you are with a few thousand records, and they have a lot more clout with the sas cos and believe me, they leverage that so thie the installations, the updates they put in place the features they had, all those things are benefit you just as much as they do the big companies getting those updates, though automatically, that could that itself could. Cause a little agenda, by the way, i love the guy, you know, koegler is telling martignetti about agita that’s because you walk into the office one day and it’s different than the way it was the day before. What you’ll find is that most of these people, these companies are very sensitive to that, so they’re not going to make wholesale changes. They’re not going to make something it says hey, what’s this they don’t make maybe a couple of menu changes, then they add a few features so that if you’re kind of searching around the menus and the functions, you may stumble upon them. But then they, you know, they have run up against that surprise before they’ve done with the phone calls, and they just they don’t do that. Okay? Okay. Excellent. Tell us another reason what else you got? The boy? Uh, one of the big things is time to market or time for implementation when you install software. There’s always the where they’re wass always the issue of well, do i have the right kind of computer? Is my server big enough to running the right version of the operating system? I running max. Or windows or winex, and sometimes you’re limited in your selection of software based on the computers were running. Now, if you have a computer or even a smartphone or a tablet or anything that has a internet browser, you’re there, you can run the software. All these things run on pretty much any browser that can connect to the to the web, and that means that people in different locations can all be collaborating, i guess at the same time, right? Absolutely that thie other thing and that’s again and great point is that if it’s installed in your office that you need to supply the outbound connection to the internet, you need to manage the user access. You need to be sure your connections on all the time and when it isn’t with such as, you know, saturday night at ten o’clock or sunday afternoon at three, you’re responsible for that and the sas cos, well, they you know, they staff around that they’ve got people that were there, they’ve got triggers that announced when something is wrong, they know it before you do, and so they take care of it again. They have a lot more at stake and then just one installation. So? So, you know, full time access and remote access are key factors. Scott, in just a minute, we have left. What are some of the functions that non-profits confined in software as a service? Well, specifically for non-profits certainly constituent management. Funda counting, mailing list management. One of the big things i just started. The tale of your last conversation about about auctions, auctions, services air great, then that’s a typical sas based application. So all those things that that a non-profit is doing all things they would like to do are probably available. Some kind of sad faces. All right, scott koegler, the editor of non-profit technology news. Our shows. Regular contributor about those issues. Technology for non-profits scott, thank you very much for being on again. Thanks, tony. Real pleasure. Thank you. Next week, it’s going to be a conversation with hildy gottlieb she’s, the author of the polyana principles and she’s going to be my guest for the hour. She’s got some really transformative ideas for non-profits to create enormous change in their communities. And if you would like to participate in that conversation, leave a comment on the show’s. Facebook page and be a part of the conversation, just like anna and some others were today. I hope you’ll be with me and hildy for that conversation, either through facebook or by listening live, you can keep up with what’s coming up, you can go to the facebook page and sign up for our insider email alerts. You’ll know who the guest star in advance. You want to wait for the week’s show, you’ll know before everybody else. And while you’re there, please click like become a fan of twenty martignetti non-profit radio, always reminding you that you can subscribe to the show on itunes. Listen, any time on the device of your choice, automatic downloads that is, that non-profit radio dot net, creative producer of tony martignetti non-profit radio is claire meyerhoff, our line producer. Who’s. Also the owner of talking alternative broadcasting is sam liebowitz and our social media is by regina walton of organic social media hope you will be with me next week here on talking alternative broadcasting at talking alternative dot com that’s. Next friday, one p, m eastern. Dahna you didn’t think that shooting good ending things. You’re listening to the talking alternate network. E-giving get in, it’s. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Are you feeling overwhelmed and the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com you’re listening to talking on their network at www dot talking all calm now, broadcasting twenty four hours a day. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join Joshua margolis, fitness expert at 2 one two, eight sixty five nine to nine xero. Or visit w w w died mind over matter. N y c dot com cerini upleaf talking.

033: Legislative Lookout & APPortunity – Tony Martignetti Nonprofit Radio

Tony’s guests this week are:

Perry Wasserman, Managing Director, 501(c) Strategies
Scott Koegler, Editor, Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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Welcome to the show. I’m tony martignetti, the aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent hopefully recall last week i had sashadichter in the studio, sasha is in charge of business development for acumen fund he’s, a popular blogger and speaker, and we talked about how acumen is work and his own personal body of work can help your non-profit and your career this week. It’s legislative lookout and opportunity with federal lobbyist perry wasserman, managing director of five o one see strategies will examine what congress is debating that hits home for you. Is the charitable deduction at risk what’s the fate of the ira charitable roll over? What are continuing resolutions, and why are they killing important non-profit programs? Our second segment? Scott koegler, our regular tech contributor and the editor of non-profit technology news, will be back with us and he’s going to look at whether you should take the plunge and develop a smartphone app for your non-profit scott will explain what it takes and how to get you started. That’s legislative lookout and opportunity this show on tony’s take two at thirty two minutes after the hour work at home moms rock my own experience hiring work at home moms to help me in my business has been terrific. I blogged about it, and i’ll say a little about that on tony’s. Take two in between our two guests. Of course, right now, we take a break, and after this break, i’ll be joined by federal lobbyist perry wasserman. Stay with us. E-giving anything tooting, getting tempting. You’re listening to the talking, alternate network, waiting to get into thinking. Nothing. You could. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio. My guest now is perry wasserman perry is managing director of five o one see strategies, a washington, d c based lobbying firm that works exclusively with non-profit organizations. His clients have included guidestar, national council of non-profits and the partnership for philanthropic planning. Since co founding five oh one. See strategies in two thousand five, perry has worked on every major piece of federal legislation that affects america’s charities. Before beginning his work as a federal lobbyists, he served as special assistant for government relations at legal services corporation, a congressional e chartered non-profit organization. So he has that great in non-profit and outside non-profit as a consultant dual experience. I’m very glad that perry’s work and his practice and is business five. Oh one. See, strategies. Bring him to the show. Perry, welcome. Hi, tony. Thanks for you. I’m very well, thanks for thanks for being with us. Thank you. Um, perry, let’s. Start with the charitable deduction, which is something that’s been sacred for a long time and doesn’t seem to be so any longer. What is congress talking about? With respect to the charitable deduction? Sure. Well, a cz. You indicated i think a lot of people consider the charitable deduction toe always be a sacred cow in washington, and that is unfortunately changing it’s uh, it’s under attack, so to speak, the president’s budget president obama’s budget that he delivers to congress once again included a proposal that would permanently limit the value of itemize deductions, which includes the charitable deduction for certain taxpayers. It calls for a twenty eight percent cap on itemized deductions for individuals earning over two hundred thousand a year. That was twenty elearning twenty eight percent. Is that right? Twenty eight percent? Okay? And, of course, the this notion of a limit is somewhat new. Under the current law, most taxpayers wouldn’t hit a limit unless they gave a significant amount to charity. So it’s certainly cause for concern the change just to kind of give you an idea of how much money would raise it’s estimated that making that change that adding that cab would raise three hundred twenty billion dollars a year. So it’s it’s a big ticket item, and it’s it’s something that a lot of people in washington a lot of policymakers air looking at in the context of course of deficit reduction and, increasingly, tax reform and an overhaul of the tax code. There’s also, the president also has a commission looking into deficit issues, fiscal responsibility issues, and they issued a report last year which would actually call for a new elimination of the charitable deduction on they would replace it with a essentially a twelve percent tax credit, which taxpayers would only get forgiving above two percent of the adjusted gross income. So that would even be a more severe on change from from the and these are both obama budget proposals. So are they in congress yet or where would they, where would they reside when they end up in congress? Right? Well, the budget proposal is document essentially, that the president delivers to congress each year it’s kind of a blueprint for how, you know, things should move forward. Uh, the second, a proposal that i spoke about from the president’s commission. Actually, i’m going to be introduced as separate legislation in congress. But the larger issue is that the two tax writing committees, the senate finance committee, over on the senate side in the house ways and means committee over on the health side our act osili engaged in the beginning stages of tax reform, so they’re looking tio basically institute a overhaul of the tax code similar to what took place in nineteen, eighty six. So as they’re doing that, these proposals are kind of on the table and it’s something that ah, latto charities are keeping a close eye on you, and you used the word overhaul. So it is significant tax reform legislation that’s at least under consideration, and so it seems like aa lot of things are on the table that haven’t been before or haven’t been for a long time, absolutely in the broadest terms senate democrats, house republicans and even the president of some some extent are basically calling for streamlining of the tax code. They want a lower tax rates, they want to reduce or eliminate many tax breaks so everything’s on the table and the charitable deduction is a big ticket item and given what are no countries facing in terms of the economy right now, it’s going to continue to get a lot of scrutiny from members of congress. Perry, we have just about a minute before our first break, what are we moved? To the to the a question about the scope of tax exemption and then we’ll cover it. Mohr after this break. Sure. Well, a tax exemption is another issue. Another kind of big ticket item that members of congress are looking at in just the past few weeks. Actually, senator grassley, who was formerly the chairman and ranking member of the senate finance committee. Now he remains a influential member of the finance committee. And as many of your list there’s probably no he’s kind of the self anointed charity watchdog in congress. He is actually called for a new examination of how much the taxing kemp shin that’s a pretty basic term, you know, non-profits receiving tax exemption, how much that cost the federal government. And it may seem like somewhat of a benign act, maybe he’s just trying to get some numbers. But again, for people who, you know, work on these issues and watch this stuff every day, it has true significance. And a lot of people are starting to think about what senator grassley’s act his request might mean, yeah, all right. We’re going to look at this more after the break. That’s huge the question. Of tax exempt status. How much does that cost? And if if they’re looking at it as a cost, what that may mean for its its continuation or its reform. My guest is perry wasserman, federal lobbyist, managing director of five o one. See strategies, and perry will stay with us after his break. I hope you do, too. Talking alternative radio twenty four hours a day. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Dahna i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join Joshua margolis, fitness expert at 2 one two, eight sixty five nine to nine xero. Or visit w w w died mind over matter. N y c dot com you’re listening to the talking alternative network. Welcome back to the show on with federal lobbyist perry wasserman and before the break we were talking about the scope of the tax exemption, just the existence of tax exempt status and senator grassley’s enquiries about how how much that might cost. This is s o i understand very your point when, when he starts looking at things than people get concerned. But this is ah different way of looking at that tax exemption. Isn’t it as a cost? Exactly what what? Essentially maybe behind grassley’s request is a natelec to paige the tax exemption itself, a cz what we call in washington attacks, expenditure and attacks expenditure is a term that, you know, perhaps you, tony and many of your listeners are not familiar with but basically tax expenditures airways that the federal government spend through the tax code it’s the way that they kind of achieved policy priority to the tax code. The most popular example of, you know, the most well known example of ah, tax expenditures, the the home mortgage interest deduction one that hits more close to home, of course, might be the charitable deduction. That’s also attacks expenditure tax expenditures right now are becoming heavily disfavored in washington, they cost a lot of money. They’re not subject to annual review. A lot of them have just been added to the code year after year and nobody’s really looking at these things. So the thinking, maybe, is that, as senator grassley starts teo, look into this. This cost of the tax exemption, it may be in an attempt to paige it as a tax expenditure, and certainly not get rid of the entire tax exemption system. The senator has actually gone on the record as saying that certainly not his attempt, but to look into maybe some of the segments of entity and see if there’s some way to define them on at risk of kind of oversimplifying it. A lot of people talk about this debate of so called good charities versus bad charities in the one area where we think. Policymakers may start is in the fee for service segment of the non profit sector. We certainly know that buy-in that policy makers have been interested in universities and hospitals and credit unions, increasingly software companies that have non-profit status. So that may be where they start. Okay, now, senator grassley is not the ranking republican or he’s. Not sorry, i think that’s wrong he’s not the minority leader any longer, but he still has a lot of power on the senate finance committee. Yeah, he’s, no longer the ranking republican on the finance. There was kind of a, you know, a shuffle after the last election, and he has taken the ranking spot on the judiciary committee. But as i said, he’s still remains on finance. He’s, obviously, senior member hey worked very closely with the chairman of the finance committee, senator baucus, from montana. So he is definitely continuing to play the role that really he’s played since two thousand for in-kind of looking into the sector. And what about senator orrin hatch, who is the the minority leader on the senate finance committee? What’s his general take on non-profits sure, senator hatch eyes the ranking republican on the committee, he, too, works very closely with senator baucus. They have a good working relationship on some of the specific reform issues that grassley has been pushing. We’re not quite sure where senator hatch stands as of yet it’s, still early in the session, but certainly he’s supportive of the of the sector, is a lot of great non-profits in his state that i know he works very closely with. So we’re really hoping he will kind of continue, you know, in this supportive role and hope we turn into a real champion for the nonprofit sector in minutes. Okay, so just very interesting, you know, that the charitable deduction and the and the scope of tax exemption on a new way of looking at that all. Sort of uncharted ground, but could be could be serious. Well, serious implications for the charitable sector, do you do you get that there’s much support for let’s the questioning of the scope of the tax exemption? Or is it really just senator grassley at this point investigating and you don’t see or hear of others interested in the same area? Yeah, i mean, that’s a great question at this point, i would say in terms of getting of cost, you know, pegging a cost to the tax exemption, it does look like it’s coming right from senator grassley. I’m not personally aware of any other members of the senate or the house for that matter that he’s consulted with, but the feeling now is, uh, that they really was just like numbers so they can decide what to do, and certainly, you know, we have advocates for the sector. We’re not afraid of the facts and what the numbers might show, but we have to be very hyre careful to make sure that those numbers aren’t misinterpret in any way that could eventually hurt the sector, there are on enormous amount of hearings going on dealing with these tax reform issues actually, senator baucus, the chairman of the senate finance committee, has pledged to hold a hearing on tax reform every single week that the senate’s in session this year. So we’re going to see a lot of this on right now, we’re just in the beginning of it, and we’re tryingto, you know, get out, you know, figure out what’s going on. But the key point is that both the charitable deduction and potentially even tax exemption issues, particularly in the fee for service segment of the non profit sector, are clearly on the table and carry your work. Just to give people a little behind the scenes is to go to all these hearings and monitor and what else, right? I represent a number of clients, mostly national, nonprofit organizations that care about, uh, issues that specifically pertain to the non profit sector. Things like charitable giving things like non-profit advocacy writes the ability of tax exempt organizations to actually go out and lobby themselves to comment on legislation and regulations, things like that as well as budget and appropriation issues. Those are the types of issues that i work on, so my job is tio you know, help clients develop their policy positions, put those positions in materials that policymakers can understand and will appreciate, and then advocate for those positions on the hill through actual direct lobbying on sometimes grassroots lobbying. And then a lot of what i do is just kind of communicate information there’s so much going on on capitol hill and in the federal agencies that a big part of my job. It’s just get information to teo my clients. I’m with perry, wasserman and he’s, managing director of five o one see strategies, which you’ll find at five oh one see strategies dot com and that c is in eyes in parentheses. Five oh one see strategies dot com, harry the ira charitable rollover let’s, let’s talk about that. It was renewed for two thousand eleven. Where does that stand for beyond two thousand eleven? Sure. Well, exactly. The irony tribal roll over is i would say probably the most popular e-giving incentive right now, non-profits of all sizes air using this this vehicle, so to speak, to raise on enormous amount of funds, which is great news. It was enacted first in two thousand six. It was extended a couple. Times. And where we are now is that a is in law through the end of this year. So the the incentive will expire at the end of twenty eleven. There is, as there has been for the past few years, a tremendous push to, uh, extend and expand the rollover past the end of this year. There’s actually, legislation pending in the senate. Which would permanently extend miree charitable roll over it would lift the hundred thousand dollars cap on direct gifts which exists now um it would also allow certain types of cram giving to begin when the individual when the donor reaches age fifty nine and a half and the other thing the bill would do interestingly it would allow miree rollovers be made teo different types of entities besides public charities that would allow the gifts to go to dahna advise funds to supporting organizations and to private foundations all of which were not included in the original roll over that has since been extended since two thousand six so that legislation is pending in the senate we hope to have a companion bill in the house soon and then what we’re going to do is work to drum of this much support for those two bills as possible and hopefully when tax legislation starts to move the idea the way it works is that we try to get our provisions attached to that bigger bill and see if we can get it signed into law the biggest difficulty we face is that, like everything, it cost money, that change is going to cost the federal government money because it will be for going tax revenue, so that makes it difficult. That’s usually the biggest obstacle we face, but we’re going to keep pushing to see if we can get it extended past two thousand eleven doesn’t become the charitable communities role then too, find a way teo to pay for it, or at least offer suggestions for how to pay for it. Or is that really beyond what? What ah, lobbyist can do or what the community it would be expected to do that that’s advocating for something that those cost money? Yeah, well, that’s, that’s really a great question because it’s something that we face all the time, our position is that we’re pushing the bill. We’re pushing thie idea to extend and expand the ira rollover it’s not our job to come up with ways to pay for it. Those air discussions that we sometimes have with staffers, but the fear is that in order to raise revenue, they would tinker with the tax code as it relates to the non-profit community and that’s certainly. Something we wouldn’t want to see way wouldn’t want to make changes so we can get this provision passed into law. So really, our focus is to drum up a much support as we can. And then as we get closer down the line, um, you know, we start to look at what are called pay for his ways, actually raise revenue and usually that’s a staff level discussion it’s not something that were directly involved with but it’s certainly something we have to be aware of. And i would just add in the that any of your listeners, if they can call their senators and asked him to co sponsor the bill, that would be a huge help. The legislation is f five five seven it’s called the public good miree rollover asked there’s about nine senators. I believe that our honest co sponsors right now, but we need many more. So it be great if people can can call their senators support and in the ongoing effort, if the community wants to participate, is there one of the one of your clients? Maybe that whose list they should be on, or how can people in an ongoing effort you know, if you need to support four months from now, find out about that, right? Well, there’s i mean, there’s a number of ah, particularly national organizations that are working on these issues. The partnership for philanthropic planning, their website is p p p net and dot org on day work on charitable giving issues. Certainly independent sector is kind of the umbrella organization that works on a lot of these different types of issues. They have a lot of great news, national council non-profits also working on these issues. I mean, there’s a lot of people in the field right now who are working on those issues that affect every single non-profit on dh, they have a lot of great sources that i think people should kind of check out. We’re running a little short of time just have about two minutes left, and i wanted teo ask you about continuing resolutions and and how those are hurting some important non-profit programs first, what? So we’ll keep you out of jargon jail because twenty martignetti non-profit was jug in jail, and i’m the self appointed ward not here to see you in their behind bars. What is a continuing resolution. Well, a continuing resolution, our cr i’s basically a short term stopgap way of funding the government. And this week actually, congress clear the city continuing resolution of the fiscal year to fund the government. The idea is that, uh, lawmakers can come to an agreement. They want to avoid a government shutdown. So they just passed the short term continuing resolution kind of like a status quo type situation, essentially the sea ours that have pass so far funding the government for this current fiscal year that we’re in at last year’s level. But in addition to that, they are making billions of dollars in cut on dh. Those cuts include some important non-profit programs, right? Absolutely. The, um, this current continuing resolution actually contains about six billion dollars in cuts. Those cuts are going toe all different types of agencies that funds programs, a lot of which non-profits are the recipients of those cuts also include a tremendous amount of what’s generally referred to his earmarks, but basically it’s just spending that’s directed by congress on a lot of those funds go to non-profit organization. So it’s it’s, not an effort that is specifically targeted at non-profits but because the government, uh, is being funded this way, not through the traditional channels, the traditional appropriations process which have hearings and committee reports and all these different avenues where people can get involved and try to influence legislation because they’re they’re funding it with the short term see ours groups non-profits that don’t have particularly sophisticated lobbying mechanisms in place or kind of shut out of the process and there also facing these large cuts so it’s really something that i think you know, we’re going to see how this plays out. We’re going to see the effects of it in the months on year to come, but it’s certainly a reality in washington right now we have to stop there. We need to have you back on the show because there are other things that i was hoping to talk about. Good thank you i’d love to have you back. My guest has been perry washington he’s, the managing director of five o one see strategies, which you’ll find at five oh one see strategies dot com and he’s, a well informed federal lobbyist. Perry, thank you very much for being on the show. Thanks for having been a pleasure, we’ll take a break after this break. Tony’s. Take two work at home moms rock yeah, you’re listening to the talking alternative network. This is tony martignetti aptly named host of tony martignetti non-profit radio treyz non-profit ideas for the other ninety five percent technology fund-raising compliance social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing or mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is we do whatever it takes to make our clients happy contact them today. Admission. Wanna one media dot com hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dafs welcome back, it’s, time for tony’s take two this week work at home moms rock i blogged this week about my experience hiring three women who are working home mom’s carry christine and tracy, and of course, i go into detail on the block, but the point that i want to make now is that work at home moms have been, in my experience conscientious, zealous workers, hard workers, detail oriented. You just have to be a little flexible because they do have kids at home but that’s no greater flexibility. I don’t think then you have to be around every other person who works in an office. I mean, people in offices have constraints, they have meetings, they have lunch time s so when it’s a work at home mom instead of lunch time and maybe naptime that you’re working around. So i mean, i haven’t found the constraints to be really that much different. They’re just sort of different labels, and i’ve found the moms who do work for me, who work from home to be really, as i said, conscientious and just outstanding helpers in helping me tow grow my business, so take a look at that. Block, of course, my block is that m p g a d v dot com and the post is called work at home moms rock also just wanna remind you that we are on itunes. We’ve been there for a while. You can subscribe download. Listen on the device of your choice, whether that’s a computer or a smartphone, a tablet, whatever you can subscribe to the show, listen anytime and that’s at non-profit radio dot net and that is tony’s take two for friday, march eighteenth. I’m joined now by our recurring and well informed tech consultant, tech contributor, the editor of non-profit technology news. I’m talking, of course about scott koegler scott, how are you? Welcome, i’m doing well, thanks to you well, too, thank you. Good to have you back. We’re going to talk about opportunity a p p p or to nitti after two nitti should you take the plunge and develop a smartphone app for you? Non-profit scott, of course, is i said editor of non-profit technology news, which you’ll find at n p tech news. Dot com scott for those who may not know, there probably are still some people. What is an app? That’s a really good question tony and after is a short for application, of course, and african used to mean a computer program today, the’s things reside on smartphones at the iphone is actually the originator of the term map, although they that the abbreviations been around for a long time. But applications could run anything from a very complex program that is downloaded and installed on the device that the iphone, the, the smartphone, whatever device you may be using to simply i link to a web page that shows up on especially formatted to fit and work properly on the device so there’s a whole gamut there. Can you give us a couple of examples of how non-profits are using aps? Sure, the simplest one is actually just having a link page that was formatted to their website. We had a better article on p tech news couple weeks ago and there’s a couple of examples there. One of them is probably pretty well known to folks that are there your listeners and that’s npr npr as a whole series of applications that are just beautifully done, and they range anywhere from show updates, articles, the segment, the articles just as they would on their website into categories. And by time, they also have aps that link you to their podcasts. Now the podcasts come down through the way of the itunes store, which actually is the way all the apse get onto yours, your iphone devices or your ios devices. Um, but that’s, that’s a really good example. Just take a look at, you know, for those with an iphone or an iowa, which means yeah, i’ll catch you on thie apple apple operating system that runs on the iphone and the ipad. Okay, that’s what ios means, right? Okay, bond, we do know from sources that i am not at liberty to reveal that national public radio actually is striving to be more like talking alternative broadcasting, which is yes, i can’t reveal, but we do have an app for that talking alternative can be heard on and that’s tune in radio it’s one app and has many station so it’s, not ours, but it does include our stream on dh sew, sew, sew your example is a perfect one, i think, because that is a sensible app for an organisation like national public radio here’s where you can find our streams and here’s our show schedule so sort of the lesson there maybe, is that the cap needs to be relevant to the people who are your constituents, right? Absolutely it’s it’s another way to stay in touch with your constituents with those folks you hope to be constituents and it’s i think the point is really just like any kind of publishing or publication, the what’s important is the content. So if you have information that’s relevant and interesting to the people that you’re addressing, they will be not only interested in installing the app but also going back to it. You know, there are how many’s two hundred fifty thousand dafs just in the itunes store and then there’s all of the tall, the the google aps and, you know, there’s getting to be an increasing number of blackberry aps, so if it gets to be very, very confusing and so you’re you’re competing with a lot of, well, what a competition. So you you need to be relevant and available? Yeah, we’ll talk in a few minutes about how to promote your app on get it, get it seen among these hundreds. Of thousands. So so it sounds like if you were going to develop a nap for your non-profit that you develop it for a particular type of phone. So you do it for the iphone or for the blackberry. Is that how it works? Um, that’s a good question, of course, the iphone might now have a majority of of users, though that’s the thing pretty quick with the android devices that are coming out and all the different kinds of variations there? Uh, ideally, what you want to do is have one after that is able to run on anyone of basically those three platforms, and there are companies that will do that. I don’t i don’t exactly know which ones do that, but i do know that it is becoming easier to do their cem some applications platforms that are provided by adobe corporation, people make photo shop and ah, and, uh, acrobat and those kind of things they are able to kind of, you know, take one application and make it playable on multiple kinds of devices, but okay, and the three platforms that you alluded to, the three platforms are our iphone, blackberry and android correct? Okay, the most popular smartphones, right? And those seven phone operating systems coming oppa’s well, i don’t know if you know that windows phone seven platform will be replacing the nokia software application. Is that running okay? Songs, which are, you know, amazingly prevalent. Kind all over the world, but that’ll be a while before that happens, so they’re actually are for major plan how to look at. Okay, so if you if you think you have an idea that’s that may be engaging that’s really, your point is, you know you want to engage your constituents, what’s the first thing you should look at if you if you think you want to developing an app for your non-profit i say the first do is to look around and search the adjusting applications, see if something similar to it, if there’s one competing with it, or if there’s one that you might even be able to piggyback on, some of these applications have been developed for specific company, while some of them are fairly generic and could be repurposed. In other words, the provider i developed a kind of a shell for an application, and for some may be reduced amount of money, they could be able to revise it so that it’s specific to yours. So look around and see what’s out there, and if any of them are are pertinent to what you’re trying to do, you know, there’s also it could be a little bit of cleverness built into aps. I know i’m a zipcar member and on the zipcar app, they’ve added something that i don’t think really is necessary but it’s cute you khun beep the horn of your car using their app beaconfire well, i guess yeah doesn’t mean, i guess it could have that practical purpose, too, and you could certainly unlock your car, but i just there there are other examples to it just being as well as engaging, just being a little clever. Bradrick and i think that is finding out what it is you probably already have some constituency, you have an email list, young people that come to your website, you might just put up there in an article that sense, considering developing and after for mobile devices, what do you need? You know, it’s surprising what people will tell you, and i would imagine that your example, the zip car was probably generated by somebody who was frustrated because there were six zip cars in the parking lot. They don’t know which one was their’s. I’m with scott koegler our regular tech contributor, we’re going to take a break and when we return. We’ll continue our conversation opportunity. Talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join Joshua margolis, fitness expert at 2 one two eight six five nine two nine zero or visit w w w died. Mind over matter. N y c dot com schnoll upleaf do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing or mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is, we do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com. Talking. No. Welcome back to tony martignetti non-profit radio. We’re talking about opportunity with our regular tech contributor, scott koegler scott, about the cost of doing this. It seems like it could be a little costly endeavor and that’s exactly why i remember you look around and see if there’s something out there that you could make use of right, because it’s not get down to it is programming that were to cost wanted in this pasta posting your application, you’re apt to the eiffel store to the android or whatever those are, i guess, almost negligible when you get down to a few hundred dollars. But the bigger cost is actually development of the program and it’s not really possible to put a number on that because they’re so widely based on what your purpose is. But yes, it can get very expensive. Yeah, you’re paying for program or time, but your article on the subject has some ideas about reducing that cost right, i would say. You know, you want teo to see if your community has any programming capability. You never know who your constituents are. Really so possibly make people out there have done this or know how to do it for our program. Would just like to donate either the time or or just make a financial donation to get the work done. Also seems like it could be maybe a good project for ah, computer science. College intern. Sure. Any of those programming task? Um, you know, take you see if you can take advantage of somebody’s educational experience and maybe they can do it is a project for class for maybe they just need experience and, you know, they never never downplay the the ability to get somebody else’s name exposed. So if you have, for instance, student or someone just aspiring to be a programmer or to create applications like this, just putting their name on every users phone, you know, could be incentive enough for them to do that. And after you’ve done this, then how about trying to get your kapin recognized among the hundreds of thousands that are out there? Yep. Good point. The main. Yeah, the main way i would see it is just the social networking, the networking that you already have in place. In other words, let your constituency no in the same methods used to let them know about other things. So if it’s female shoot it out in an e mail, if it’s on facebook uh, certainly put on facebook that you got it there, i don’t know if we talked about something called q r codes. Now, why don’t you go ahead? Cukor codes, why don’t you explain what these are? Okay? And i’m going to be in jargon jail here because i don’t know what you are, but i do ok, i’ll let you out. I wish i had a set of keys because i would jingle them for your funny little cerini barcode think it’s got a bunch of little dots and a little square you are, and the purpose of it is you can put that on a website or you can even print it. I have one in the back of my business card and people can aim there their smartphone at it, and the smart phone will read that and automatically go out and do whatever. That q r code instructs in this case it would be to actually download the app so it makes a real simple. They don’t type anything, and they just point the phone at click the picture and off they go in, they downloaded it makes it really, really simple. Q r stands for quick response, right? Yeah. Quick response, of course. And i see them on the sides of buses in new york city. Like scott said you, you either snap it. What? Will you take a picture of it? In some cases or in others you can use your barcode scanner, which would be an app. You have an app that scans barcodes and that will that will recognize the he’s black and white diagrams that that bring you somewhere. I even used them in my in my seminars at the end, when i want people to know where they confined all my seminar slides, which is at my blogged i have ah, q r code direct them to the block. So coming. Prevalent? Yeah, they are actually it’s. Interesting. They were originally developed for industrial use. Factory manufacturing. T get machines to operate in a certain way at a certain time, but it’s so so your point is you could use the q r code to get your constituents two download your your new app. Absolutely, and you can use the cure echoes for other things as you just pointed out as well. But again, getting your app noticed is just like getting anything else noticed. You you let your people know, ask them to spread the word. And if you if you’ve done the first piece of magic, which is it’s something that’s useful and interesting and people want to use, then they’re going to tell people about it. So, uh, you know, it’s, self propagating, hopefully, yeah. And i was going to emphasize the point you just did is having something that’s useful, clever and related to your charitable mission. I mean, this is what the people who your constituents love you for. They love you for your charitable work. It’s got to be related to the charitable mission. And i should say one thing about some applications in particular. And i think when a lot of folks think of non-profit applications were perhaps they they go directly to the e-giving function. So in other words, you want to be able to bring up on an app that lets me make a donation come? Unfortunately, apple has said that you can’t do that, so that leaves out the entire ios platform. You cannot actually take donations through an ad, which is there’s a whole movement behind getting rid of that restriction. So, as you might imagine, yeah, but i could see a way around it, maybe if if, if a non-profit had maybe a relationship with certain stores, and maybe the app could be to find those that the nearest one of those stores where if you buy something, maybe coffee at starbucks or whatever a portion goes back to the charity, so maybe it could be like a locator sure, that would be a great application would be something to be fun and, you know, everybody drinks coffee, and we’re at least a lot of us drink coffee, so yeah, that would be something to pursue. All right, sky drinkwater, she’s got okay. I’m really not a coffee drinker, but most people do. I know i’m in the vast minority vast minority i’ve been with scott koegler and he’s, our regular tech contributor and he’s. The editor of non-profit technology news, which is that n p tech news dot com scott, thanks very much for talking about opportunity. Thanks a lot, tony. My pleasure to have you back again soon. Next week, i’m looking it’s time to check back with our recruiter, paula marks and non-profit job seeker leonora to hear how the search is going and what advice paula has four leonora, that advice could help your next job search whether it’s going on now or yet to come, and i hope you’ll listen next week. I want to thank my guests again, perry wasserman and scott koegler for being with me this week, you can keep up with what’s coming up on tony martignetti non-profit radio by signing up for our insider email alerts on our facebook page, facebook and then just go to our to the show name and while you’re there, click like become a fan of the show, you can subscribe to itunes. Listen anytime, download the show. Listen on the device of your choice that is at non-profit radio dot net. Our creative producer is claire meyerhoff, line producer and owner of talking alternative broadcasting. Sam liebowitz, our social media is by regina walton of organic social media and booker t and the mgs, or the composers of our theme music. I hope you’ll listen next week to tony martignetti non-profit radio one p, m eastern. Always at talking alternative broadcasting found at talking alternative dot com. Durney metoo i didn’t think you’d be a good ending. You’re listening to the talking alternate network. Duitz e-giving thing. Cubine are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com you’re listening to talking alternative network at www dot talking alt-right dot com now broadcasting twenty four hours a day. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six, four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two. We make people happy. I really need to take better care of myself. 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030: We are Looking and Fabulous Facebook – Tony Martignetti Nonprofit Radio

Tony’s guests this week are:

Karen Bradunas, Karen M. Bradunas HR Consulting
Alice Mong, Museum of Chinese in America
Scott Koegler, Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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Zoho welcome to the show, this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host tony martignetti may recall that last week we had finding prospects and finding a job. Maria simple was with me to talk about the third edition of her book, panning for gold, and we talked about a lot of free and low cost prospect research sites. We also checked in with the recruiter paula marks last week and our non-profit job seeker leonora scala for ideas and lessons that can help your next job search this week we’re looking and fabulous facebook i’m very happy that we can have the first segment of a new feature we’re looking to be a counterpart to our recurring feature i’m looking, we’re looking is going to highlight non-profits that have job openings were going to pair them with our consultant, karen bradunas karen is the principle of karen m bradunas human resource is consulting, and this week, she’s going to be helping moka, the museum of chinese in america, which is in new york city to fill a job opening a curatorial opening, karen will have advice about the job description. Advertising the job and screening the applicants. Lots of lessons to help you with your next opening. Then we’ll have tony’s take to where i’m going to talk about some conferences that all be doing podcast interviews at this year, and then our second segment. Seven things you must do on your facebook page, our tech contributor and the editor of non-profit technology news, scott koegler, joins me to explain how you can get a fabulous facebook page for your non-profit. First you set it up, then what? That’s all this week, we’re about to take a two minute break, and when we returned from the break, i’ll be joined by karen bradunas and the executive director of the museum of chinese in america, alice, among stay with us, you’re listening to the talking alternate network e-giving. Nothing. You could. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio i’m joined now by karen bradunas karen is human resource is consultant working with startup organizations to protect and grow their business. She has over twenty years experience in human resource is prior to consulting, she held officer positions that gulf insurance and bankers trust, which is now deutsche bank, and she has the designation sph are safer, which i said in a previous show, too, which is much more significant than i’m making it sound it’s, a senior professional in human resource, is and karen is with me in the studio. Welcome, karen hi. Also in the studio with us is alice mang and alice is the executive director of the museum of chinese in america. Mocha alice, welcome to the studio. Hello morning. I’m excited because i’ve been trying to get this feature off the ground for some time, and now we’ve done it. This is our first segment of we’re looking where we’re going to help non-profits who have a job opening to think strategically about the nuts and bolts the details of that job opening and then also have it that opening ah, coordinates with the entire sort of broader looking strategy of the organization. So, alice, i want to thank you for letting us profile the opening that the museum has. Thankyou. Very no, my pleasure. Thank you. Why don’t you tell us a little about the museum of chinese in america first? Yes. The museum of chinese in america has been around in new york for about thirty one years as ah, chinatown start off in chinatown history project. But about five years ago, the board really went on ah, limp decide to build the museum to become a national museum of chinese in america, so collecting arctic fact collecting stories of the national immigration story of chinese in america. So with that in mind, the museum willie went on, you know, kind of expanded from a two thousand square feet in the middle of mulberry street to our current location to fifteen centris tree with fourteen thousand square feet in a beautiful space designed for us by the same architect, maya lin, who designed the vietnam memorial. So with that in mind, the museum really went on really change its mission from chinatown to national. And so for the past, with a museum. The new news site new site on two fifteen center open on september of two thousand nine. So in some ways, i kind of see ourself as a new start up because we, although, have a proud history in chinatown, very proud of our new york roots. And, you know, new york is where a lot of the chinese immigrants, when they first come to united states start. So it is an ideal place for a museum. But in terms of right now, we really are excited about the possibility of a trap building traffic, international traffic, israel’s, national traffic and also telling the national story of accomplishment of chinese in america. So it’s a really exciting time for us, what’s the opening that we’re here to talk about the opening is curatorial position. It’s, a curator and director of exhibition it’s. A very important position. In fact, i would say it’s probably one of the most important position in for museum like ourselves. It really is thie kind of the heart and soul of the organization to tell to help us fielder vision for the knicks, the national side of things, and tell the our national story. Okay. And you have the job description and i know karen, you’ve reviewed the job description. Yes, karen what’s the what’s the purpose of a job description first, in addition to being required by law, department of labor requires it. So i’d be in new york state department of labor. Yes. Okay, it just makes good business sense for someone when you’re looking for for someone to know what you’re looking for as a screening tool, it also is a way of measuring success. If you don’t know what you want the person to do, how can you tell if they succeed? It’s also a great measure to figure out when you’re doing your strategic plan, as alice is doing with the museum right now, what do you want? Change from opposition and in this case is an existing position. What do you need the next person to bring in? In addition to the skill set or instead of certain skills to take the museum to the next level? So so really it is. It has a sort of a micro purpose as well as a macro purpose. Absolutely. We focus on that individual job. But then also, how does that job thing to the larger strategic plan. Which could be an alice alice in your case. What is it? A three to five year strategic planning? Five year strategic? Yes. Yes. Okay. Uh, all right. Well, let’s, talk a little detail about the job description because that’s, really the first step, and maybe what i’ll do is we’ll have the job description on my block. So we’ll get this in a digital format from you, allison, for the blogger post for this show will be linked to it so people can can look as we’re talking about it in some detail. Karen what what feedback do you have about the job description for this curator and director of exemption exhibitions? Position? It certainly details a lot of the transactions. One of the things that i would as a reader not knowing a lot about the museum is how large is a museum what’s the funding i would if i’m a job seeker again, i’m researching the organization through every piece of information i can find out about them. And that includes googling it, looking at job descriptions. And when i see a job description that has a lot of transactions in it as an ad and again, i want to differentiate job description tells me what my job is, an advertisement. So it gives me an overview of what you’re looking for, and we’re going to get into the advertisement shortly after this break. Okay, yeah, but one of the things i would be looking for us what’s the extent of this position. Andi, in reading this job description, it seems that it has a wonderful component for the right person, and this is the tricky piece to be able to think strategically but implement tactically. And i think that is one of the most fun pieces of this position, but also one of the more challenging for you, alice, and finding the right person. That’s sure, that’s true, and we have been getting resumes in, and i think part of the problem is people been focusing in some ways, maybe too much on the curatorial, the curator side of it. So the resumes we’ve been getting in has been very much on the heart side of it, and we are a heritage museum, although we are right now doing. In new and interesting exhibitions, but at the fundamental of it is still at heritage museum. So i think i kind of get the sense that people look at the job title and then that’s it. So we’ve been getting syriza resume. That just is not the right fit, okay? And when we continue, we’re going to take a break now. But when we continue, we’re going to talk about whether the right resumes are coming in and how to make sure that people are paying attention to the their responsibilities as jobseekers. This’s, tony martignetti non-profit radio stay with us after this break. Okay. Talking alternative radio twenty four hours a day. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed on montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt. Y at r l j media. Dot com in-kind are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert, at two one two eight six five nine to nine xero, or visit w w w dot mind over matter. Y si dot com. You’re listening to the talking alternative network. Hyre durney on the talking alternative network, this is tony martignetti non-profit radio, and i’m your host, tony martignetti. I’m joined with by karen bradunas, hr consultant, and alice mang, the executive director of the museum of chinese in america and ladies, right before the break, we were talking about the problem that alice seems to be facing, that it seems like a lot of the people who are applying for this job are not paying attention to the second half of it. The director of exhibitions, part karen. What? What are the responsibilities of the job seeker? In my opinion, i think that you’re here to give your opinion, we’re interested in your opinion, okay, a job seeker who is not entry level someone at a curated director level should really be doing a lot of research in postings, and this posting i’ve seen it on idealist has a lot of substance about the museum, its history. I would be concerned about someone sending in a resume and cover letter that really only addressed his half of the the job and at least doesn’t address the other half in the cover letter, and in fact, you can. One of the challenges your museum faces is you’ve got big ideas and small staff right now to do it, so you really need the job seeker toe own that piece off, really giving you what you need now and talking about what they can do for you in the future. One of the things you may want to consider is in the posting, and i’d recommend an ad, not a job description for the reason that ambiguity might be a good thing on that. The specifics you give is in your cover letter, please identify how you’ve built all. Museum in the past or an exhibition in the past, your heritage ethnography, background dahna and your ability to handle t develop a strategic plan and implement it. So, karen, in the advertisement, your recommendation is that an employer be that specific about what the applicant should should address in their in their materials? Yes. Okay, because that becomes your screening tool. You have eleven people, and right now i’m assuming you and maybe one of the person are doing all the screening. And if you just think in terms of business hourly rate and what, how much time you’re taking, you’re going to need someone who can come in and come to you with ideas. Why not test that before they get in the door for an interview? Right? That’s correct. And it really is interesting in that, you know, we’d list very clearly, i think, maybe maybe stressing this more, maybe top of mind rather than the bottom of the requirements. We are looking for somebody with a masters rick weapon in history. Anthropology are history. But it was interesting that how many of thie resume? We were getting our really entry level, and one particular one was even not related in criminology. So it was just the requirements are actually we wanted to make a very specific but people are really reading that that that, you know, getting that detail. I think i would recommend not putting the job description up on and saying mocha is a heritage museum with you talking about the advertisement, the advertisement in the advertisement, what i i would change idealist i know idealised. A lot of organizations put the entire job description up there just for odin’s that’s, idealist, dot org’s, idealist dot org’s where counter frank, which is one of the main posting site, if not demain for not-for-profits i would be really pretty vague. And on lee say, you know, we’re looking to expand. We’re looking for a position of someone who can be strategic, both strategic and tactical, interested in receiving resumes. And then if the the masters is required in specific areas, put that in, would you turn down someone with the bachelors that has done all sorts of stuff? I mean, that’s a question if you wouldn’t, then you need to change the job description. That’s a concern i have a lot of people put down. Masters. So what, you end up getting his recent college grads with their masters? I don’t know that you based on what you’ve taught talked about in this job description, you can afford someone coming right out of school with no, no experience doing this. We also mentioned at least two years, two years prior experience, but everything people but that’s interesting people interpret that two years as even there, two years and intern for two years at security, they count that. So which is really yes, um, sometimes when you put too much, but i think you have a good point about this position more than the other positions we’ve hyre i think we’ve hired a previous development director, which is different, this one really requires a lot more strategic and, you know, show us what you’ve got that you know and experience with this development, you know, if you can fund-raising khun fund-raising right fundrasing so so that’s it there’s a difference in fund-raising you can tell right away, can you do it? This requires some things that you may not see traction or results right away, so even two years might not be enough, so i would. Recommend saying in your cover letter, please outline how you’ve done this somewhere else on the specifics of the very interesting suggestions, as i pointed out earlier just to be specific that the employer be specific about what they’re looking for in your cover letter and in your you’re applying materials. Karen let’s, uh, explore the advertisement a little more. You mentioned idealist dot or gets it is a very common sight. I see a lot of non-profit ads on craigslist. What? So we’ll talk more about the museum where they should be, where you recommend they advertise, but let’s talk about craigslist cause i see a lot of ads there craigslist ten years ago is very different than it is now in this market. Everybody’s advertising on craigslist, it’s, inexpensive, and i think for what the museum is trying to dio i wouldn’t recommend it. I think it it dilute your mission a little bit and maybe even dilute the brand? I think so, because i really do because you’re talking a little bit. You’ve been alluding to the job description and the whole process as as playing into the brand of the organization it is, i talk a lot about recruiting, being a marketing function. And i know we’ve talked about this in the past. How you, how you can make a single. Cohesive message about your organization in everything you do, the more you will attract the kinds of people you want, assuming that what you’re conveying to the outside world is in line with what you are. So if you have a recruiting process that’s very well organized in an organization that’s organized and that you clear about what you want, you measure that and it’s it’s, very straightforward, that assist you in getting the right people in the door. Then one question i have for crixus we again because we’re in the hiring mo in some ways have huh? Posted three positions on quite close, the development director position a swell as a part time p r communication position and now this position and i find definitely agree with you for this particular position that what we’re looking for, craig’s just it’s not getting us a kind of people were looking for even the development position. I would say we were not getting the kind of quality, but on the other hand, this part time p r communication. Yeah, that we’re finding definite getting the numbers, and we’re really seen some real interesting resumes, and i think one of the some of the people we we were we’ve interview have come from craigslist. Where’s i found the more senior level full time justin the fit was not there. Yeah, even though you’ll see positions at you, no significant sours and experience listening craigslist you’ll also see do you want to make two thousand dollars from home being a telemarketer, you know, and then posted everywhere so there’s a it’s a really wide range? And is that kind of is that the kind of company that on organization wants to keep in its right his job in its job advertisement cause that’s all you know where your name is seen that that all promotes your brand or detracts from your brand? And i’ll just remind listeners that about two weeks ago i had a full hour show called branded and my guest then was howard levy of the red rooster group. We talked all about creating your brand, identifying it and then maintaining and propagating it so you could look back, listen back to that show, but now very interesting. You know how the job search process is feeds into the marketing. So, karen, where where would you recommend that mocha? Be, aside from idealist, what other resource is might there be for advertising this job? I’m going. Do you talk about a long term strategy, which is to develop strategic alliances with all the asian, you know, the asia society, the asian programs that colombian in you, which i know that you already have an intern. I don’t know that it’s, a formal intern program within you, i’d recommend developing a former one, especially with your goals. The idea is to develop enough traction so that when you have an opening, you can put it on twitter, you can put it on linkedin and you can put on your facebook page and you do need a facebook page so that or an event so that you’ve got that information being tweeted out elsewhere, the days of mailings are okay, but they’re not the main waited to reach iranians in terms of lincoln. I think you do have an organizational profile there. I would recommend joining the not-for-profits groups, and one of them is modeling, modeling and the other is non-profit boards moflow these air separate sites aside from lincoln? No, they’re on lincoln. What you do know jomo joo link? M o j a. I think it was modeling motility ailing. Okay. And when you do, you go on linked in you pull up a tab called groups and you can get in alphabetical listing of groups. And i’m telling you what i do for my business. I’m giving you first hand. You join those groups and you have ah, lim, i think there’s been enough. Twenty five or fifty groups you conjoined but you khun un. Join and you can start to invite people to join your network, and i’d be really i carefully craft again with your marketing pr person, and you’re going to be aligned with your strategy off why you want this link and it it may be to further strengthen the museums mission and to really provide a more information about looking for them for for chinese in america on a national level, not just new york. Karen, i’d like to go back to something you suggested just a minute ago relationships with columbia asian studies program and then you and alice, i’m sure you’re aware that that those programs exist. Yes, and i just think i’m just thinking as a fundraiser that could be valuable to because there might be joint events or something, and maybe alumni of those programs get close to the museum. I see a benefit their potential long term is, karen said longer term thinking, but long term fund-raising two way are currently doing that quite a bit with the other universities, for example, we’ve done some program with theo in china and coming up in a few weeks, we’re going to do something with ohio state. University s o those hyre alliances were building. But right now what? Karen suggestions really? Something that we’ve been doing? Kind of ad hoc working with the sun, the departments that might have interns or people who are ideal candidates but that’s a very good idea in terms of building it long term getting to know the these institutions have been really easy in new york. There’s a lot of ah love nights from ah ivy’s o r big ten whatever that they many of them are chinese. And in america chinese americans, they they’ve kind of gravitated toward so we we’ve begun to build that relationship, but to take it further, that would be something that i would love to explore. And then karen’s recommendation is you could use those relationships in this again, going from the track around out of the micro to advertise your job there post for their alumni, right, it’s not just jobs this’s a marketing function. It really is. You are a strong is the company you keep correct. And the more you really taking it from a sort of an infancy. Latto amore mature organization that’s on the par with a night early asia society. And so to do that, you want to develop strategic partnerships. And one way to do that with schools is through formal intern program’s. And you wanna have maybe guest speakers from these other organizations, and capitalize on the things that you’ve already done and make sure that they’re posted on your website prominently on the first page. Have that keep changing of what’s happening now, to show that it’s, a vibrant organization, to have that on linkedin, to have it, you know, tweeted. I’m going to go to another not-for-profits robin hood, robin hood, i follow them on twitter and they have uninterested way of when things were happening, they tweeted out and they’ve got a lot of followers, so i think that this would be a great way for your organization, intimate in just the two minutes we have left, i’d like to move to the screening of applicants and alice, karen asked before is it just is that you and one of the person doing the screening? So for right, it’s myself in our director of operations of us? Yes, and karen, you’re your initial advice was if a job seeker isn’t fulfilling their responsibilities to follow directions and to do research that’s a method of screening, what else do you recommend? I think it’s really important that the people screening the resumes are really clear about the key points of this job for me in reading it and correct me if i didn’t get it right it’s really important that you have someone that that is able to what you know, run on their own and be able to do all of the strategic type things, but also has have done it and not with staff. So calling that out of a resume and looking for that someone who can quantify what they’ve done as well as the background are the key areas and i scan understand that most people in human resource has spent less than a minute on a resume. That’s how how much time? So i would focus a lot on the cover letter, and if someone can’t read your job description and give you what you want the cover letter, can you really afford to have them on staff? Allison, just the less than a minute we have left what’s your experience been so far with the screening, how is that going? Well, so far we received about twenty two resumes and out of the twenty two, i would say only one that from the listing said we will be talking to she looked like she had something that we’re looking for, the other two that i will be interviewing our have come from relationships, people who know about as one of our board members and one of our friends, another museum. So so what i’m this has really been helpful in that how to use these things are strategically is very important because i’m been kind of disappointed at the quality of the resident has been coming in and so moving forward will probably more like you said, you know, maybe you don’t have to put everything down, but we’ll look at the big, big picture and seeing somebody who could help implemented on baby leveraging your relationships with these educational institutions to and we have done that we have done that, but maybe more, i think more in depth way we need to do excellent ladies, i want to thank you both very much. Alice mang, the executive director of the museum of chinese in america. Karen bradunas human resource is consulting her company is karen am bradunas human resources consulting, which you’ll find at km bradunas b r a d u n s dot com alice karen, thank you very much. Thank you, thank you. We’re going to take a break, and after this break, it’ll be tony’s take two and then scott koegler talking about seven things you must do on your facebook page. Stay with me. You’re listening to the talking alternative network. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy contact them today. Admission one one media dot com hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com durney welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent it’s time for tony’s take two at thirty two minutes roughly after the hour, and i just wanted to let you know that we’re already committed to be at two large non-profit conferences this year, the first one is going to be in june that’s, the association of fund-raising professionals or a f p fund-raising day here in new york city, it’s the new york city chapter of a f p and that’s at the marriott marquis on friday, june tenth, they advertise it as the largest one day fund-raising conference in the world, and we’ll be there on the exhibit floor, doing podcast interviews for tony martignetti non-profit radio. So then you’ll hear some of those some of the speakers from the conference on the show after june tenth, and we’ll also be at the next-gen charity conference that’s on thursday, november seventeenth. We were there last year, which was the first year of the conference will be at the second year this year. It’s, a town hall in new york city. They’ve rented the whole theater there, hoping to double the triple. The size of the audience from five hundred two, fifteen hundred and you may remember that i have interviews with the co founders of next-gen charity, ari ari team in and jonah helper, and they’ve invited us back, so we’ll be doing interviews with some of their speakers, also in november, so very grateful to have those early commitments and working on some others, but grateful to those two non-profit conferences that they’ve committed to have the show on as media partners and that’s tony’s take two for friday, february twenty fifth with me now is our regular tech contributor. Scott, how you doing? I’m doing great, joanie, thanks. How are you? I’m well, thank you is a pleasure to have you back this week. We’re talking with scott koegler and he is the editor of non-profit technology news, which you’ll find at n p tech news. Dot com this week we’re talking about seven things that you must do on your facebook page. You set the thing up, and then what? So scott this’s and this is an active it’s the current article one of the current articles at the n p tech news dot com site. Yeah, scott what what’s what’s the first thing that of the seven? Well, first of all, yes, i assume that most people that air doing any kind of business or any kind of social interaction already have a facebook page. Uh, what happens, though, is that people assume that because they have a facebook page that that translates into their work environment and that that’s actually generally not the case facebook was set up as a personal interaction, you know? I mean, if you’ve seen the movie you know it’s about about college life, the movie is a social night greater, and that has probably the most important next step to make is to set up a fan page and fran pages are the business, uh, segment of facebook so that’s the first step, tony so it’s it’s ah it’s a page for your organization. You’re not playing off your building off your own personal page you’re saying is correct. It generally is a part it’s it’s linked to your personal page because you have to have a personal account. Ok, in order to get a fan page set up. But yes, it’s it’s distinct it’s a page that people can go to directly and it is all about business. Okay, i see and this this show there’s a facebook fan page for tony martignetti non-profit radio and indeed a scott said it’s linked to my personal account, but it’s a separate presence and people post separately on there usually guests, and usually they’re they’re happy. So that’s that’s try to get some interaction on that on that page, you also recommend customizing and engaging people. Why don’t you say a little about that? Oppcoll customizing is probably the most important part because you wanted to take on the personality of the business handup facebook pages have a way of looking pretty much like facebook pages. The difference is with with fan pages you khun make it look more much more like a web page, you’re still gonna have the advertisements and all that stuff along the right hand column because that’s how facebook makes money, but you can almost almost customized the entire page the rest of the page to look the way you want it on dh what are some ways of doing that? Well, i’m going to give you a little extra help here, because, frankly, that’s been a very difficult thing to do. I mean, you needed to know these different languages. F b, m l, which is facebook markup language. Thank you for coming off shoot of html, you know, hypertext. So facebook, mark, language, facebook, mark up, language that it’s his own language for facebook. Yeah, i believe that. Okay, but what? You don’t get well, and thanks for keeping yourself out of jargon. Jail smart. What? So so you’re you’re saying people do not have to know. F b m l. For the most part, up until probably last week, you really did or you had to hire someone in order to customize it for you. It was possible to make relatively minor changes, like add images and add, you know, little pieces of applications that were supplied by facebook, but i’ve come across an application called short stack, just like pancakes, you know, short staffed, short stack yeah, and i’ll give you the link for it. It’s short stack at so shortstops k a p p dot com and it’s it’s an amazing piece of work, it’s free it’s free to start out. I mean, you have to pay for it. By the way, i disclaimer here i don’t make anything out of this. I just like the application because it really allows someone to set up a facebook fan page in about ten minutes. Um, so i was able to set one up, for instance, by going there and, you know, he do the usual thing allow facebook to link to this page and that kind of thing, and then it has a set of built in applications that include video web connections like me, but it’s all those kind of things that are really the kind of the juice behind the fan page. Those are the things that make it much more interactive, it makes it look like you’re you’re company website, and it gives people something teo connect to their and that that’s, you know, kind of leads us into the next step, okay, so before we get to that one, engaging people just so you want to make your facebook fan page consistent with your overall brand, is that that’s that’s really, what you’re saying, right, exactly. One of the first things i did when i set up the fan page was that i used my company logo, and i used that as the main image, and there are a couple places you can put it, but i made it really big right at the top so that people couldn’t mistake the fact that, you know, this was the same company that they’re used to seeing on the on the dedicated web page. Well, since you’re using years as an example, where on facebook will be find your page that people can look at oh, you know, i know you’re going to ask you, let me look for scott scott koegler the tech guy doesn’t even know his own ur ellen facebook identity. Oh, man, all right, he’ll come up with that awful all right, well, maybe we could just search for kegel er i don’t know. Okay, we’re communicating, actually, it’s not that it’s it’s actually it’s it’s a it’s a sight that i’ve set up for an event it’s called i shot the wilkes burrows it’s a photo shoot that i’m doing so if you do a facebook search for i shot the wilkes burrows or i shot wilkes bro’s either one of those will get you there. All right, well, why don’t you spell wilkes borrows for us? Sure, wuhl k s the o r o o k and that’ll take us to the facebook page that you’re referring to, which you use the short stack app tio to create is that right? Zach lee and i’ve got my company logo there. I’ve got a sign up for updates for my newsletter i’ve got a video clip and i’ve got the sign up work-life for the newsletter you also have a thing there that day, uh, web map so it brings in a google maps if your location specific, it’ll actually show people where you are. Ok? And i’m looking at it right now in the studio and i like your hat. Is that the email which has log in? I like that red button with the with the envelope on it. That’s very engaging. Great. Right. Is that to sign up for your letter? Yes, that sign up for this. Okay. Excellent. Yes. So i see a lot of color. I see the the the identity of the branding. Your right. Aside from the ads on the right, it looks very much like a web page, right? I mean, ah, website. Sorry, website. It is a web page. Yeah, right. Okay, i also see our producer sam has fifty six messages that he has not replied to yet samuel behind sam is behind on his facebook communication’s not engaging people, not engaging correctly. People alt-right engage him and he’s not responding. All right, so that the engaging yes engagement as you serve, that that page that you’re looking at has a couple of engaged, every isn’t it? One is to sign up for newsletter updates. And the other is when people come here, of course, they could, like button and that’s it probably the most important and powerful part of being a sex book. President. What do you know what that do when somebody clicks? You’re like, but what does that do for you? What it does for me is that exposes what you like all the people that you know. So if you have friends, if you have no two hundred or five hundred or ten thousand different friends, they will all see that you like that. It’ll appear in your new wall or in their in their wall as their stream of of activity. Okay. And when you post on the i shot the wilkes burrows paige, what does that mean for everybody who likes that page? Um, i’m depending on what i posed. It will then advise them that something else was you okay? That’s? Only a person liked it. Okay, so that’s, our new like that. Then you’ll get my updates. But if somebody else that is oppcoll this, your friend didn’t also like it. They won’t see anything. Any activity from it? Okay, but the people who have liked it will see the new activity. Right? Okay. Now, scott, i’m going to ask, have you like thie? Tony martignetti non-profit radio page. I hope you know what? I don’t know if i have. You’ll know, because when you go over there, if that like, button is active, that means you haven’t clicked it yet. Weare going to take a break for a couple of minutes, and when we return, scott koegler, our regular tech contributor and the editor of non-profit tech news, will stay with us. We’re talking about seven things you must do on your organization’s facebook page. So stay with us. Talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness can help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert, at two one two eight six five nine to nine xero, or visit w w w died mind over matter. N y c dot com oppcoll do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is, we do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com. Talking all calm. Durney welcome back home with scott koegler, the editor of non-profit technology news, and we’re talking about seven things you must do on your non-profits facebook page. Scott way had a question come in lot from the live studio audience that’s, the producer, sam. What about short stack app? If you already have a page set up, can you still use short stack app? I used it as a initial development. I understand that the system will rely to add multiple tabs, two pages, so so fan page could have multiple tabs, so using short stack at you can have additional cab functions to an existing page that’s my understanding, although i haven’t tried it. Ok, ok, and if people are interested, they can go to short stack app dot com andi, see what’s there. So so before that, though, you had to know the facebook mark up language that’s, right? That’s correct. There were applications that were pre built using the fb ml, but you still had to use those and they were kind of all over the place. This puts a complete set of functions in one spot and makes it really easy to set up. All right, so we talked about some of the engagement and use your your page as an example. What about you’re? Next? You’re next advice in those seven steps consistency, consistency, consistency is important. And i you know, this goes back to when we talked about newsletters and i talked about being consistent with your message, yes, and publishing regularly and being on point all the time those same things i mean, we’re talking about communications, we’re talking about providing publishing and getting people engaged with you and it’s important that in any of those cases, you remain consistent, and in my case, i prefer to make maintain the consistency in terms of the frequency of publication and a message so frequency can be whatever you believed to be correct. I try to teo put facebook updates up about two to three times a week at this point, we’re this particular venture is just in its beginning stages, so there’s not a lot of activity going on now, and i expect to increase that frequency. But again, i don’t want to do ten today and none tomorrow that that’s kind of the killer right there, and if you’re over posting, people are going to start to disregard your posts. I would think right? And you really can’t dislike can’t unlike somebody, i don’t think that you can turn them off, you can go to the to their posting and say, don’t show any more postings from this person or from this entity, and you certainly don’t want to do that, right? Yeah, so over posting khun b can be obnoxious to people, by the way, i hope that the break you went over and clicked on the like button of tony martignetti non-profit i did children. Thank you. Okay. All right. Thank you for your bona fide now. It’s. So, yeah, so, you know, interesting, even in the first segment, which was the first second of today’s show, which was about a job opening at the museum of chinese in america. We’re talking about using that job opening to be toe promote your brand and in terms of how you describe your institution and where you advertise that opening and so, you know, that threat is running through the conversation you and i are having about your facebook page. Co-branding right? And i think any time that you can get people to look at what you’re doing, you want to again be consistent and keep their branding active and keep it the same so that people recognize it. I think i think job openings are perfect way of not to spread your message because not everybody’s going to get the job, but there certainly are lots of people who are interested exactly right, and even people who aren’t if the ad is in the right place, it’s exposure and all the all the message exactly what you’re saying now and what you did say earlier, too. In a previous show, we talked about newsletters that that message needs to be consistent. Yeah, what about your next up is into integrating what’s your message? They’re integrating this facebook page with with what i’ll go back to my my page, and if you look at that, you’ll see that i’ve brought in video and that video is on youtube, i think was on youtube, i think it’s either youtube video, but it’s it was integrated from from a remote site. You could do the same thing with liquor, so if you have content in other places and falik arrested on flicker is is for photographs. Is that right? Photographs exactly, actually. It’s photographs and video and i believe that’s f l i c k e r dot com f l i c k e r. Okay, so, so i’m sorry. Interrupted. I just wanted the audience to know what it is we’re talking about george in jail. You know we get jogging there. Go ahead. So integration, please. Continue, right? You want you want to bring in whatever content you have these days. There are so many places to put content, images, videos, blogged postings, all those things are all over the place it’s possible to have twenty or so different websites that contain information about you or your brand, and the key here is to bring all those together so that they appear in the same place rather than to recreate them and duplicated, you know, go through all that work if you’re posting in one place, make it appear and we’re talking about facebook here, so make it make that appear in facebook as part of facebook. Okay, averaging, i think ki yeah on dso you mentioned the two video sites that are most popular yahoo and video i know i use those for my own work and also for the radio show. But, yes, integration of all these different sites now since we’re looking at your page is the example. Oh, would you have just a minute left? I was going to ask you about your project, but we have to continue let’s see contests. What about contests that you know that’s? A great thing. Contests are easy to do, and they don’t really have to be big can’t you don’t have to really give away a lot of stuff, and, uh, we’ll talk about my project it’s, a photo walk, and one of the things i’m doing is i’m giving away the non-profit and we’re giving away photographic items. If you look at the website itself, you’ll see that we have had people donate products so that they could get the publicity on my website, and then they will donate these air typically software products, so their cost and this is almost nothing, but it drives people to engage. They may cost the vendor nothing but the people that that want them, they have some value, they have some intrinsic value. Plus they have monetary value even though they probably won’t sell them. But so yeah, contest are definite draw people love free thing, scott and just the twenty seconds or so we have left. Why don’t you touch on the last of the seven gated rewards? Gated rewards is like a paywall basically, it’s if you want to read this, you’re going to do something for me. For instance, the obvious one and facebook is you can only get special information that we provide every week if you like us if you hit the like, but okay and and it’s so you know, if you don’t like me, you don’t get to see what i say that is scott koegler he’s, our regular tech contributor. He’s, the editor of non-profit technology news. You’ll find the full article seven things you must do on your facebook page at the website and p tech news. Dot com scott, thank you again for joining us again. Thanks, tony. Have a great day. Great to talk to you, scott. Would you mind hanging on the line, please? The producer has a question for you. I’ll be fine. Thank you. I want to thank our my other guests, of course. Karen bradunas and alice mang from the first segment. Karen, of course. The hr consultant helping alice mang, the executive director of the museum of chinese in america. Next week, the uniform prudent management of institutional funds acts in new york act in new york state. That is a mouthful. Uniform, prudent management of institutional funds. It’s new to new york state. But it also has passed in a lot of other states across the country, i’m going to talk to kathy boyle, she’s, a frequent contributor to bloomberg and fox tv and an expert in non-profit investment practices she’ll share was out with us the act’s provisions and its impact on your non-profit. I hope you’ll listen next week. Keep up with coming up. What what’s coming up go to our facebook page already talked about enough that enough with with scott koegler, you’ll find our facebook page, you khun like us there and signed up for alerts. The creative producer of tony martignetti non-profit radio is claire meyerhoff line producer and owner of talking alternative is sam liebowitz. On our social media, is by regina walton of organic social media. Listen, next week, friday, one to two pm and as always, of course, we’re on itunes. Chaillou i didn’t think that dude is a good ending. You’re listening to the talking alternate network. You wanting to get into thinking? Get in, cubine are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed on montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt. Y at r l j media. Dot com you’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six four three five zero two for a free consultation. That’s lawrence h bloom at to one to nine six four three five zero two. We make people happy. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness can help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert, at two one two eight six five nine two nine zero or visit www. Dot mind over matter. N y c dot com. Bilich oppcoll talking. Duitz hyre

026: I’m Looking and Interactive Websites – Tony Martignetti Nonprofit Radio

Tony’s guests this week are:

Paula Marks, President, Hire Resources
Scott Koegler, Editor, Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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Welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, your aptly named host tony martignetti maybe call that last week we had saving your office from a sexism seen policies you need in place to protect your non-profit my guest was hr consultant karen bradunas, and we talked about protecting your employees and your non-profit from harassment and discrimination claims also last week, punch up your plan giving newsletter from savvy story style to picking perfect pictures. Claire meyerhoff who’s, the editorial director of the plant e-giving company, shared her secrets to get your plant e-giving newsletters red this week we have our recurring features. I’m looking savvy strategies for your search our non-profit job seeker leonora is going to get continuing advice from our search consultant, paula marks. We last checked in with them in late december. Listen to help your own job search and your own career where that’s for today or for the future and second segment is with scott koegler returning our tech contributor scott is the editor of non-profit technology news and he’s going to be talking about winter active websites what you need to know for true interactivity on your website and how to achieve that so that your website winds and on tony’s take two at thirty two minutes after the hour. Today, i’ll be talking a little about itunes, coming very, very soon, and also beware of those self serving objective reports that we see on the web. Talk a little about the most recent one of those that i’ve seen that’s all this week. Joining me after this break is pola marks and leonora are non-profit job seeker. This is tony martignetti non-profit radio, a two minute break. You can hang out for that. Stay with me. You’re listening to the talking alternate network, waiting to get me to thinking. Duitz is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set two one two nine six, four, three five zero two for a free consultation. That’s lawrence h bloom, too. One, two, nine, six, four, three, five zero two. We make people happy. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com no. Welcome back on tony martignetti and i’m joined now by paula marks and our non-profit job seeker leonora scala. Paula is president of hyre resource is something that i like from a previous website of hers a quote the search process is like a spider spinning its web it’s important to think vertically and horizontally at the same time, and to make all the unlikely connections, paula has a career in executive search that spans almost three decades. She’s, the search consultant and contributor, i guess i’d say for this show, and i’m happy to welcome her back. Glad that her expertise brings her back for the i’m looking savvy strategies for your search feature. Paula welcome back! Hi, tony. Thank my pleasure. Have you also on the line? We have leonora scala, who is making a transition from the world of finance to the world of non-profits. Leonora, how are you doing? Well, thank you for joining us, leonora. And as i hope i do every show. Thank you for sharing your search with the audience. Get that degree, what’s. What are you seeing? Well, last time we talked to the two of you was about a month ago. Last december of well, it was actually last year like this late december last year. Paula, what are you seeing in in search? Anything you want to share with us? Ideo i see a lot of activity. I hear one thing from clients repetitive lee, which is kind of what i believe and that is that the big sites are not really the way to get a job there’s so much activity, but nothing really happened. People tell me that they feel that they’re sending a resume into a black hole, which i totally agree with. I think you missed the essence of human being when you process them through a machine, and i don’t think that any human being can write a resume to make everyone happy. And i think as long as it’s being screened by a machine, you’re just not going to see the range of people that are out there. Um, one of the things that i see on the flip side of the equation is the behavior of job seekers that really causes them to not be able to move forward. And again, this is an area that leonora has been totally open to. I find that a lot of people really want to get engaged in the debate. Why? They wrote their resume the way they did because their mother’s cousin’s friend’s six brother, two times removed gave them this advice. Well, who are they? Well, i don’t know. So i think we are in a a bit stagnant as a society, i think there’s a lot of fear, i think there’s a lot of doubt. Um, i think it’s very stressful. I think it can border on depressing for some people. And yet when you give people suggestions it is, though you said something that resembles rocket science and a lot of it is really simple. And quite frankly, i was just listening to your predecessor’s, larry blue, larry bloom, the divorce, our things that he says about divorce and dating are not all that dissimilar from the kinds of things that people should be doing in the job search. For instance, i happen to have been on amtrak two or three times in the last month for business, and i was just kind of observing and taking in the way people who work on the train work and it’s very much interface. Customer service, a little bit of operations, they have to really know how to handle themselves in the public. It reminded me a lot of my days in retailing. It certainly has the field to a certain extent of banking, perhaps a little bit hospitality. You have to be knowledgeable, you can’t just stand on the train and clip tickets. And so i got into conversation with one of the conductors, and i said, this seems like a fun job and he said, it’s, a great job is, you know, a really good benefits. And i said, well, do you think they hired people over sixty? And he said, oh, i know they do. They just hired my friend’s father and i said, well, what’s the range of pay and he said, well, i get eighteen dollars an hour and i thought, wow, last winter i would’ve liked to make eighteen dollars an hour. Um, he said, you travel all over the place so i mentioned this to a couple of my individual clients and i said, you know, call me crazy, but at least you get to show up someplace. It may not be the job of your dreams. That may not be the income you desire, but at least you’re out and about. And by the way, you could apply an amtrak and maybe some great recruiter says, you know, we have a more senior level job that i think you are more appropriate for, but nobody counts for that, you know? Their response is no, i can’t i won’t i don’t that’s, not from a on not that desperate, so that’s one piece of it, the second piece of it is suppose you go to amtrak and you’re working on the rails and you made a passenger and you get to talking, which is what i d’oh i always say i could work a train, a plane or a bus the way we’ve talked about that, you’re out there to engage and you cannot imagine the people that i mean in the business that i get is a result of me saying hi, where you going today? What? What brings you here, paul? We have just way have just a minute before i can i can i hold your coffee while they put your coat off? I think everybody is so tired of having relationships with machinery. And it’s showing everywhere. Ok, we’re going. We’re going to talk a little more about that. After this break, we have to take a break. I do want to pursue your you’re sort of monster mash, your, your anti monster monster dot com mash. And then, of course, we want to bring lee ann are in very quickly. This is tony martignetti non-profit radio stay with us, talking alternative radio, twenty four hours a day. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics politically expressed. I am montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career hyre trying to take your business to the next level, and it keeps hitting a wall. This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. 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Zoho welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent we’re talking about savvy strategies for your search, and paula marks recommends are that the monster dot com and similar machine oriented boards are not so valuable. Paula, why don’t you say a little bit more about that? And then we’ll bring lawyer leonora into the conversation. First of all, my disclaimers on one woman’s opinion but what i hear from clients and candidates alike is that it’s just overwhelming volume. You really don’t see quality on either side. Candidates don’t see quality from companies and companies don’t equality and candidates and it’s why believe it or not, i believe in the search process and it’s why i don’t do contingency work. Um, we’re human and we need to take the human element into consideration when we are making a hyre because somebody’s qualified, but they can’t get along with anybody that’s not going to be good high. And what are these boards doing? Order that’s automated that you’re finding another help buy-in screening out tool? I think they don’t operate by inclusivity, but they operate by exclusivity and how do they do that? Are they screening for key words or our company’s in your background or what i think they do key words. I think that it’s a great way, whether anybody admits it or not, to discriminate based on age. Um, i think you put in a couple of filters like let’s save insurance companies. Hyre and you have to have insurance or a retail companies saying you must have retail with so many of the jobs that all of us have and or have had really conf function in any environment and it’s much more about the person and their ability to function in a broad range of businesses with a broad range of people. I have no doubt that i could work in any environment. I can tell you that i would not be good in a highly woobox environment of a gigantic bang. Let’s, bring let’s, bring leon or in leonardo, have you used these? The monster or anything comparable? You have been using them all. And what of the other would you get the daily updates every day from the different job sites and they can be overwhelming there’s. A lot of them out there. A lot of them are duplications. Even when you do send in an application, you know you’re hanging. You don’t know what’s going on and it’s hard to follow-up. I’m very good about following up and trying teo circle back with somebody. Did you lease get my information? Did you? You know, would you like me to continue? You know, we could get together. We could talk about it and it’s hard to get that person. That one on one contact you just talking to a computer you’re talking to, you know? Do you know who has reviewed your resume to the sites? Tell you that some of the sights that i do you for them there’s, a contact person. And most of the time there is no buddy it’s. Just you know, this generic number that you just apply to or brings you right into the the company’s website. So i will try to call hr. But then they give you the runaround sometimes. So it’s very hard to do that follow-up phone calls to make sure they get it. They need more information, jack. Now, i think the irony of these systems, whether it be in recruiting or customer service, the very thing that put people out of work is the very thing that is preventing people from working. If you put a robot in place to screen phone calls to give you insurance information, if you put people on hold for ten minutes because their call is really important to them and your quality assurance is really important and there’s no human doing the job, and so you eliminate human beings from the equation. And then you wonder why there’s so much unemployment, it’s just a really a circle of just a negative downward spiral and nobody’s paying attention in my way of thinking and nobody’s aware of the tremendous impact i frankly, when i get on the phone calling an insurance company or bank, which i have to do all the time because, frankly, despite the seas that i pay, i have to do the work. If i meet the robot, i hang up and i get a robotic ally hang up. You don’t give me people. I don’t know these sites had there had their place, i guess when they when they started, they were they were quite valuable, and maybe just because they were knew. But now i do you think they’re just a victim of their size and they’ve been on and they’ve had to become automated because i think there’s a couple of things number one, i think they’ll always have their place. I think they’ll always be a percentage of employees, perhaps more entry level or perhaps that have less skill or have a very specific skill. And i think that employers think it’s cheaper the fact that it could take six months to find somebody, they they don’t see it as an expense because there’s no outlay of cash, i think it’s the new modern media so people think, oh, yeah, all the kids tweeting and this and that the other, but they’re still not getting success, and i you may know, i walked to and from work, and i listen to the conversations of people of all ages, and i hear this same thing i do a walking woman survey, let me let me bring leonora back and lean or what? What other sites have you used besides monster? I’m just wondering, what are the other ones that you’re you’re familiar with? Idealist is one is something, so i can’t think i have something with an aged is there i’ve been using linked in mohr. I’ve been doing a lot of webinars, and they’re saying that recruiters and even cos they’re using that a lot more. And i’ve been definitely more active in trying to connect different people and going to events and just overall, using that as a maybe, you know, the key. Okay, i have to admit that over the past a few weeks, people have been reaching out to may and saying, oh, by the way, we have this position open. If it doesn’t fit for you, do you know somebody else, which i found very interesting? And i have not been getting that from the other sites that have been using. So you’re finding that very interactive is that from lengthen your getting those those queers and i discovered on the facebook yet i’m starting to get my feel around their off from a business perspective, but definitely linked in has been a little bit more a two way street. I’ll call that. Okay, so it’s a compensate for the job sites, the bigger job sites you’re you’re spending more time on lincoln, but i noticed, but you’re still are using the big job sites, even though they’re not so valuable to you because you never know when the next opportunity comes by. You just never know, right? Paul, you should be a quality. You should be everywhere, right? That’s exactly what fuller and i have had discussions about is i want to be able to get myself out there and floral the opportunities that they’re there, as she said earlier, it may not be the thing that i want right now, but it may be that stepping stone to get me to where i want to get and leonora unlinked in how do you find that? The people who are who are contacting you, they’re making the first contact. So they just they saw your profile on lincoln? Yeah, what i’ve been doing has been going through the did you? Join the different groups and based on the different groups, people thinking, reaching out to me and said, oh, by the way, we saw your profile. Would you be interested in something like this? If you know somebody and i was like, i’ve got like, two or three of them, and i’m like, wow, schnoll that’s it kind of interesting. Okay, excellent. Leonora, you created that. You were open to it. You can imagine the people sitting home behind me. I don’t think yeah, those self defeating attitudes, right? Yeah, well, that’s that’s the whole point of people out there didn’t even go on lincoln, and you see what they’re not doing it. It’s. Interesting. Once you start learning and understanding the dynamics of what linked is linked and is you get to see well, people are not really maximizing it to what they should, and i’m willing to. And i’m really open to different ideas in different ways of finding that next step. Unfortunately, those some of those some of those bad attitudes come from the more the more deep troubles that you mentioned before paula. Like fear and and even depression. But you have to somehow do something. To break the side, you know, and i’m not i’m not pushing here, but this is where a coach can come in, and i could tell you that the people that i work with are they’re just clueless in some cases as to how they need to peel some things back some layers back to expose some issues so they can get through them and get on the other side of it. And it doesn’t mean working with somebody for one hundred hours. It’s sometimes one or two conversations make all the difference, and i think leonora that’s, why you’ve been successful because you truly were open toe listening. I find that so many people are so frustrated that they’re much more into the argument and the debate. Well, if you want to stay right and it’s working terrific. If it’s not working, then you need to listen. You know, it’s like me going to the doctor and him saying, take two aspirin and call me in the morning and me going home and going now i’m not gonna do anything about it. Well, then i have to be prepared to stay stuck. Leonora, how about let’s move off line? And goto riel face-to-face networking, how much of that are you doing and has much changed in the past month or so? What’s interesting is because of plankton, and they have these different social events. I’ve been going to a few of them. I mean, i’m going to be doing a lot more going forward, but i’ve just started getting involved, like like three or four of them, so they have live meetups, yeah, and based on the different from different functions, some of them are a couple hours and some of them are events where people do talk and have speeches and you get to socialize cocktail hours. Uh, and i find that to be helpful because at least then i’m just sitting and i’m talking to different people from different avenues that are coming by. And just last week, i met up with somebody that i met there, and we had a deeper conversation in regards to what i was interested in and and what she was interested in his well, it’s, more of a two way street. So you know anyone who could help each other out? That’s great, and you never know what that’s going to. Leave, of course, s o those meet ups come from the linked in groups. Is that right? Yeah, right. And they have different event. Could you just tell us some more networking? Well, what are some of the groups that you’ve joined? Are they are they non-profit groups or their job seekers groups? There are a lot of them i’ve done in the Job seekers 1 recruiting 1 because the police doing to fold hitting the recruiters that are getting the jobs from companies as well as other people who want to meet up with the recruiters. So it’s, a little bit of both. I’ve been doing a little bit of both. Okay on doll emanating from linked in this is over. Okay, so linked in is like to live meet ups and and those sound like they’re they’re getting promising because you plan to do more of them. Yes, i am. Okay, paula, anything you want to you want to add about thea the value of the face-to-face? Yes. I have a personal story to share. If i may, people know me and know that i believe in networking. I believe it been around it’s older than man and i think it’s effective, and i met with my primary care physician a couple of weeks before the holidays. I had to have a pre i had minor surgery and had to have a pre op physical, and i’m sitting across from him and he’s adding the data to the form and says, pull, i think we need a business meeting, and i think i must be dreaming and i said, okay, what would you like to meet about he’s? Just, you know, you’re always talking networking, i say yes, yes, that’s on that client and he said, you know, i need some marketing expertise, and he kind of laid out what he needed it for. And he said, you were my smartest patients, which i laughed that i know you must have a very small practice, and i said, you know, i can absolutely help you with that and he said, i’ve had a couple of marketing people and they get paid a lot of money for a whole year’s worth of work, and i really don’t see results, you know? I see how you are. What is this project you would do for me? And i said, absolutely i am very fortunate because of my career path, and certainly when i came into the business world in the late sixties, i went through a training program in retailing that was like getting your mba and i’m a generalist, and i’m a specialist, and i’m lucky to have that combination and i think that’s true for leonora, i think she’s been a generalist and a specialist and that’s why she can go into a for-profit or not for-profit environment and she could go into finance and or marketing for cosmetics or a service provider because she does have such breadth of experience. In any event, i wrote this doctor a proposal, and i realized, you know, i have so much more experience than i even think about it write a proposal about doing a marketing strategy using the proprietary database that i already own that forty years old and has millions of contacts and all kinds of sorts of information. Wait, we have just we have just a couple minutes, so i’m going i’m going toe ask you, teo, just stop the story, but i think the point of it is the right the value of just talking to people including your primary care physician and the people on amtrak and leonora meeting people in live meet ups, i mean, just getting out there as much as possible in exposing yourself, right, thanks. I’m not overlooking any possibility, right, including the online, which leonora is not finding all that valuable. But as you both have said, you just never know, and that seems to be sort of a recurring theme i guess that we’re hearing that i’m hearing in the different segments a cz we go month to month, you just don’t know. So you have to sort of you really do need to be everywhere. And this is a full time job for you, isn’t it? Leonora? Oh, it’s more than a full time job and i kind of feel like i’ve been like, you know, ten hours a day on just out there trying to connect in trying to find the right fit, okay? And are you are you focusing it all on a particular type of non-profit that you would like to be in that’s where i’m just trying to narrow it down, there’s a couple of different ones that i am interested in, i just haven’t found the right one because i do know what i need to dio is do that volunteering, and i don’t want to scatter myself all over the place. I want to find the right one that fits for me, so i’m still finding my way now. And where are you in the volunteering? You haven’t started that yet? I started a little bit at a dog shelter that i was interested in, but i’m not sure if i’m really liking this particular shelter, so also trying to branch out into i do love music, and there was something happening at the juilliard that i’m trying to get myself into. But, you know, we’ll see where it’s okay? And i would say the volunteering is is probably an excellent strategy for showing your interest in making that transition from financial services and two non-profit because you’re you’re devoting time. Um, paula, we have just thirty seconds, really just thirty seconds. Anything you wantto close with, keep on keeping on and keep the faith. Don’t get depressed. You can ladies thing. I’ll talk you out of it. Excellent, ladies, thank you very much. This is savvy strategies for your search we’ve been joined by leonora scala are non-profit job seeker and paula marks, search consultant and president of hyre resource is, and they’ll be back with us again in about four weeks. Roughly, ladies, thank you very much. You’re listening to the talking alternative network. Dahna this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing or mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile market. Their motto is way. Do whatever it takes to make our clients happy contact them today. Admission one one media dot com. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio very shortly. I’ll be joined by scott koegler and we’ll be talking about winter active websites. What you need to know. Excuse me about interactive websites for your non-profit right now. Thirty two minutes after the hour. It’s time for tony’s take two. And this week i wantto tell you that itunes for the show is coming very, very shortly. Should be just a couple of a week or so. Maybe two weeks at the most. Been working on this for a few months, but it takes time to work through the itunes process and also work on our own internal process. Me and the people who helped me with the show to get the audio processed correctly and then uploaded toe itunes with the artwork and the the search engine tags and the description of the show and all that’s that’s required before you can have ah, credible presence on itunes. You could take a little peek if you like. At non-profit radio dot net that’s ah, my earl non-profit radio dot net. You’ll see a couple of episode’s up there now about six. They’re older ones, but, um it’s it’s ah. It’s a presence, and of course, once we get the process going that i just talked about, every new show will be added, then you’ll be able, tio, listen from there, but more importantly, you can subscribe, which means you get automated downloads and then you listen at your leisure anywhere on an ipad or on your computer on the net book or on your phone, anything that can listen to on mp three and it’s all automated for you, and also take a look at my blog’s, which is at m p g a d v dot com i have a post went up today called self beware of self serving objective reports. I got something recently from a company called wealth engine and you know, and you’ll see the details in the block, but essentially they, you know, they described their report as something that’s objective, but really, what they’re trying to do is get you to beam or engaged in prospect research, which will then lead you to be more likely to engage wealth engine for their prospect screening services. So i just think, you know, you always want to be careful of just looked with scrutiny. I guess at this so called objective reports and again there’s ah, maura, about that and today’s post on my blogged mpg a d v dot com scott kottler is with us. Scott, how you doing? I’m doing great. Hell, you. I’m doing terrific. Thank you. Glad to have you back. Scott is the editor of non-profit technology news he’s, the show’s tech contributor. And we’re going to talk about what i call winter active websites. What you need to know about about and to attain true interactivity for your website. So that your non-profit website winds scott what do we mean? What won’t you tell me what i mean when i say interactive active interactivity. It’s a good point, tony. A lot of traditional websites have always been pretty much like a newspaper. You look at it, you can read it to get information from it, but they didn’t traditionally always have ways for you to feed back now, over the last few years, with what’s been called web two point. Oh, that’s. Pretty much old hat by now, because almost everything is interactive. I mean, even, you know, talk about newspapers. Most newspapers now have an online presence. And you can then talk back to the newspapers. So, let’s, uh, before you go further let’s, let’s be able to message back to the website it’s, able to forward on information to your friends and other things like that that’s kind of the basics. Now, is that the essence of web two point? Oh, we have to be careful about george in jail. I don’t want to. I don’t want to slam you into jargon. Jail. What? What? What? What? Generally does web two point oh mean, well, that that’s a good point, web two point. Oh, generally means interactive website. Okay. And that was kind of a jumping off point and there’s, you know, there’s a course. Now we have three point. Oh, but we’ll leave that for another discussion. Okay, three point. Oh, maybe. All right, well, now you teased us what’s the basis what’s the basics of three point. Oh, three point oh, is intelligence behind the scenes it’s where information is pulled together and given meaning by something called semantics. You know, the language of language um, again and it’s a big topic. But it is out there and something that there’s. Okay, well, we’ll hit web three pointers sometime later this year on the show. We’re in two point. Oh, now we’re talking about interactivity for small and midsize non-profit websites, so drilling dahna labbate what? What does that start to mean? What does it look like for the small and midsize non-profit? Well, let’s, start with the fact that if there is a non-profit out there that does not currently have a website, you know they need to be first moving in that direction and getting website for those that do have websites they made very well be of the older style words it’s essentially a brochure, information about what they’re doing, and it may not be updated frequently. So the first step is to get to a point where the information’s current that it’s updated that it’s easily available, and then you add the interactivity to it and that’s kind of what i was talking about in terms of the reader, the visitor to the website, being able to take action, one of the most popular actions is the ability to have a button on there that says, hey, i like this particular article or like this idea and i want to share with my friends and that’s the the ones that you see most often are the facebook like buttons. The facebook share this button and the twitter tweet this but yeah, but even i see on websites, i think it’s usually green, but it’s a little symbol on it, says share, and it may have those links that that you’re describing in it, but you open up that window and there are dozens of different methods of sharing that particular page, right? There are all kinds of those things you called widgets and those there lots of those available and the ones that have the twenty different or thirty different conectiv ity functions in a box our kind of a way to cover all bases. The truth is that the most the majority of us participants are going to be there twittering or facebooking. Okay, okay, and so we’re moving away from, and maybe we should already have abandoned the static webb website that has, ah, home page that hardly ever changes or maybe never changes. We’re away from that exactly. The current wave, if you will, is to have something that combines but the essence of the block, which is a constantly changing a set of information, along with more information, all kinds of topics, so typically on the center section that has a set of articles in it and along the top of the sides of the bottom, you’ll have more static information or menus that will get you too, about us or contact sore our events or donate now, which is something we probably talk about. Yeah, we will get to the donate now button. Um but so if the if the website is really moving to the block, then ah, blog’s should be updated at least once a week, if not a little more frequently, right? Absolutely. The old adage is content is king and that always true nobody’s going to revisit the website if they believe that they already know everything that’s there. So you need to constantly refreshing provide new information for people onda reason for people to come back and and what about getting subscriptions to the block? I see that a lot and i know it’s on mine also, you know, subscribed to this block yes subscriptions khun b in coming a different bunch of different ways, one of them is the rs has, which is the really simple syndication, thank you, and that that shows up in in a somebody’s are ss display or ghoul reader or somewhere yahoo leader or something like that, and the other subscription, if it is typically than the email. So both of those are valid and that’s one way to keep updated and in a way of getting people to sort of follow your your block, i mean that’s, that’s equivalent to the like button on a facebook page. Sort of yeah, sort of it is it’s uh, it’s the in bound to the reader. So as a publisher of the website year than publishing an article that automatically gets sent to that leader it’s it’s, not similar to a like button in that it doesn’t go to the readers friends, which is really the essence like but, yes, someone just sent me today video that i didn’t have a chance to watch yet, but it’s a cnn report that was critical. I watched it, i read the read the caption i read enough to know that it’s ah was a cnn report that was critical of facebook in in what it shares when you click the like button on a on a on a page now that, again is ah whole other discussion that yeah, facebook is has been chided quite a bit for the fact that you know their business, they’re not just doing this because they like you. No, they are every time you taken action on facebook with click alike, or you make a post or you connect with the friend, will you look at an advertisement? They collected information? They use it in order to sell advertising on their site? Face it, they have to make money somewhere, and they’re making it by selling your profiles to advertisers so that those advertisers target you for the things that you’ve already said that you like at the next-gen charity conference a couple of months ago, i interviewed andrew noise and o y e s, and he is the communications director for facebook he’s in a facebook employee based in washington, d c so essentially he does the company’s lobbying on dh i think the company’s response to what we’re talking about would be in-kind there are very detailed privacy settings in facebook, and they find that a lot of users don’t. Avail themselves of all the all the detailed privacy protections that are that every member has and you just hit the nail on the head don’t either their detailed there are about twenty pages worth of settings that you need to go through in order to enable those and my complaint with that is that nobody does it. Yeah, it’s just too it’s, too complex. Nobody first of all even knows that they’re there. And secondly, if they go to that page and they see that they need teo make some decisions, they probably don’t quite understand all the decisions it’s so daunting don’t have that it’s useless. Okay? You think it’s that bad? All right? And you mentioned it being a business it’s even more of a business now, just within the past, what, ten days or so goldman sachs invested? What a billion dollars or half a billion dollars in facebook, eso that much more of this definitely business friends, that doesn’t mean that you can’t use it properly, but it’s it is. You have to realize that that it’s taking the information that you put there and it’s using it to its own advantage. Let’s talk a little more about the interactivity. And we do have a couple minutes before a break to talk about that donate. Now, button, what was your advice around that? Well, i think that don’t donate now button is great. I mean, it allows people to very quickly and easily just make a decision to donate money to a cause. Be quick about new enter either your paypal account or your your credit card account. It’s secure, easy, it’s quick, a good way to make decisions on to collect abila nations and non-profits consent that up without having tohave. Ah ah hold back end processing by using paypal that you just mentioned, right? Exactly falik probably the easiest, most widely known of that. And if it is really it’s dead simple. I mean, if you know how to set up a web page, which, well, it doesn’t take a whole lot of experience. Then you can probably put together donate now, but and there is an implication to the donate now button that i know a fair amount about for non-profits and that is that in a lot of states, roughly twenty two, that donate now button is considered a charitable solicitation. In the state so in those twenty two states, so you just want to be aware of that? Because that has implications for your having teo register with state authorities everywhere that the that the donate now button is considered a solicitation. So for instance, if you’re a pennsylvania charity and you have that donate now button on your website, you are deemed to be soliciting in a bunch of other states once that don’t hate now button goes live a zay said that has implications for for some legal compliance issues for non-profits filing information you need exactly yeah, usually with the state attorney general or the secretary of state, andi, i wrote a book on the subject for charities that wanted do the registrations themselves, and i will get myself a plug there’s information about that on my blogging mpg geever dot com what about you started to talk about the free and easy resource is in terms of papal? How about other, um, why don’t you just tease us with a couple of naming a couple of free resource is we just have a minute before the break and then we’ll flush them out after the break. Sure, i talked about newsletters, and i think one of our previous conversation and i set up websites to handle newsletters, and i said, i use a open source free resource to set up the website it’s called june latto j o m l a and it’s. A great way to set up a website is highly capable, doesn’t mean that it’s, that it’s absolutely dead simple, but it doesn’t require a person to be a programmer, which i’m not okay. That’s. Good. All right, well, we’ll talk a little more detail about juma and what it offers, and maybe some other free resource is after this break. This is tony martignetti non-profit radio, and i’m with scott koegler stay with us talking alternative radio, twenty four hours a day. 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You want to share a little more about julia? You’re definitely juma is one of the class of content management systems otherwise called cms that is open source, that means, you know, they’re the program’s air created by enthusiastic people on there, they’re provided for free. So jim was by far not the only one there’s probably thirty of these things around, but it’s the one that seems to fit the way that i unable to build websites that provide easy interactivity, quick ability to update just a plethora of features. They have twenty in things like with things we’re talking about the hey pal plugin button donate now the share this button and little panel of thirty different icons and all kinds of other things even going as far as newsletter creators and templates, they’re all free, so it’s a great place to start. I always recommend that for customers that i’m that i’m setting. Up a website is that at jundullah dot com dot com okay, and you said there are a number of other ones that then this open source, how does that? I’ve always wondered, how does that work? How does it how is it successful that just people all over the world are contributing to something it’s an amazing thing? People typically have full time jobs that may be related to programming or or some kind of function, and they are enthusiastic about helping to develop a new program a platform and they do. And so juma has a worldwide it’s got enthusiasts literally every probably in every country, certainly in a lot of europe and the far east and the the application just came out with a new update. One point six, even though it’s one point six has been out for about five years, but it’s it’s just tremendously powerful and something that could easily ten years ago, you would have paid one hundred thousand dollars for oh really, you think? Is that robust it’s? Unbelievable! Absolutely. Are there other resource is that you can think of that are similar or that atleast in the free category that there would be valuable. Yeah, there are. I don’t have my off top my head because i think we spent so much of my time with humans, but they’re certainly our if you go, if you do a search for open source cms content management systems, you’ll come up with a list that is stunning, confusing. Okay, open source cms how about wordpress? That’s? A very popular one for blogging, isn’t it? Absolutely, and that you’re right started out as a blogging platform almost exclusively, it has grown by people providing also plug ins and modifications allot of which you’re free and is, uh, turns it into more of a website development system. It certainly is a cz, you know, probably i don’t know i can’t really speak to you directly, but i know a lot of my a lot of my friends use use that as the website platform as well. Yeah, i know it’s a very popular one, and i think there are hundreds of different formats they’re called themes that that you can use. I know mine is a wordpress blogged based on the thesis for matt, i think this’s theme, i think yeah, yeah, there are on similarly, for juma, there are thousands of things, some of which are free and some of which are paid and that’s how these people make their money, they will provide some number of free resource is and then if you want something a little bit extra or more complex, then they’ll charge for those, but we’re not talking about a lot of money. One of the most expensive themes that i use is forty dollars and forty dollars for how long? Forever essentially you sign up, you say i want to steam, you pay powerthru forty dollars and you get the code and lives on your sight forever. Excellent. Okay, scott and i just learned from our producer sam that the talking alternative website is a is a wordpress based site, so there’s i mean, and that has a player and so there’s enormous flexibility and all free unless maybe you buy some of this special add ons, but those air chief you’re saying they generally achieved. There are some that are more expensive if if anyone wants to see the juma example it’s, my website, my your company newsletter dot com is built on junior, and you’ll see it’s. Got, uh, sound players? It’s got video players. It’s got all kinds of different things. Kind of very capable, but they all are very capable. It’s a matter of which one you get used to. Okay, excellent free resource ideas, scott. Thank you very much. Thank you. That’s. All interactive web sites, good ideas. Go to the sites. Do that search that scott recommended. Thanks, scott, for being on the show, my pleasure will have again in three, four weeks or so. Next week we’re going to talk about branded best bets for branding and promoting your non-profit principal of the red rooster group, howard levy will be with me and he’s going to reveal how to identify, propagate and exploit. Yes, exploit is not a negative your organization’s brand how to figure out what that brand is and use it to maximum advantage that’s that’ll be my guest, howard levy. Next week you can keep up with what’s coming up always on tony martignetti non-profit radio. By signing up for our insider email alerts on our facebook page. Make sure your privacy settings air right before you click like, but go ahead and click like don’t let that dissuade. You thank you for those who have, i think, it’s, about one hundred fifteen, roughly people. Thank you, add your like vote if you are not among them, and become a fan of tony martignetti non-profit radio it’s, facebook, dot com and then the show name also want to thank my guests. 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