083: More Dreaded Than Death & Dentist: Public Speaking & Pinterest Possibilities – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Laurie Krauz, presentation and public speaking coach and principal of Laurie Krauz Consulting

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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No. Dahna welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host it’s march sixteenth, twenty twelve i sincerely hope you were with me last week, because if you weren’t, you would have missed conversations with marc ecko, craig newmark and naomi levine started with thoughts on branding and other business lessons applicable to charities from marc ecko, founder of the very consistent brand echo enterprises. You may be wearing his hoody then it was craig you, mark, the founder of craigslist and craigconnects he had ideas about simple communications and knowing when to stop talking. Those interviews were from the nextgencharity conference last year, and we closed last week with naomi levine, executive director of the heimans center for philanthropy and fund-raising at new york university last may at a reception for my show, she and i talked about professionalizing fund-raising ending, enhancing its stature, the role of trustees, government oversight, motivation for small charities and the future of the charity community. This week more dreaded than death and dentist. Public speaking presentation in public speaking coach laurie krauz has four steps to get you from no way i’m getting in. Front of those people. Two i killed and then pinterest, possibilities. Pinterest is the newest social media property to skyrocket, what’s it about. And is there anything in it for your non-profit? Scott koegler, our tech contributor and the editor of non-profit technology news. We’ll fill us in between the guests. Tony’s take two this week, the new york times restore philanthropy, the times dropped philanthropy and charity as a full time national beat, and i don’t like that you can follow the conversation with us today. On twitter, use the hashtag non-profit radio the show is supported by g grace corporate real estate services. I’m very grateful for their support. Right now. We take a break when we returned more dreaded than death and dentist, public speaking, stay with me. You’re listening to the talking alternative network. Schnoll are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Duitz hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dahna welcome back to big non-profit ideas for the other ninety five percent. I’m your host, tony martignetti for nearly thirty years, laurie krauz has owned techniques, tips and exercises from her work as a professional jazz singer and her background in social work, image consulting and as an officer in a major wall street bank to inform her practice as a presentation, public speaking and interview, spill skills code, interview spills. I just did an interview is actually very common. I just did a spell. It was a lousy pratfall. She’s helped my speaking personally considerably. She is at krauz consulting dot com. Her last name spelled k r a u z, and i’m very glad that her practice and her work brings her to the studio. Lawyer krauz welcome. Thank you, tony. I am thrilled to be here. You know that. I know your excited i am to have you. Thank you. Why do people hate public speaking? Fear it so much? I think, you know, i’ve actually done a lot of research into that. I think that the my undergraduate degrees in social work. So the social worker part of me looks at those things because people are absolutely my favorite joke, and i didn’t make this up. Is somebody at a funeral would rather b the corpse, then deliver the eulogy? That’s, like my favorite thing in the world, cracks me up every time i hear it. So i think, you know, you could really try and figure this out, and i think in a certain way, it doesn’t matter. What are you afraid of? You’re afraid you’re gonna embarrass yourself. You’re afraid your mother is going to hate you? You know, i think quite frankly, i think they’re kind of deep seated psychological issues that make some people absolutely terrified of standing up in front of other people, one of my nephews and i won’t name him just in case they’re listening. He used genius kid used to stand up in front of the class when he had to give a presentation and faint. And now he’s a teacher my mother would call me and say, oh, your nephews now know who you’re talking about. I know i’m going to say his name now, and my mother would call and say, brad fainted again in class today and, you know, and now he’s a teacher, so you work on that, you find ways around it and you develop skillsets that were never taught in school and if you develop those skillsets anybody khun talk to other people, we do it all the time with our friends. Ah, great public speaker, someone who was great at present ation skills is simply talking, and the mistake people make is that they think there’s some sort of acting or some sort of other being that they have to become in order to be a great speaker and it’s really better just coming from the heart and being yourself. Oh, yeah, i mean, you know, if you think about it to me, i’m dealing with people who are mostly working with talking in business situations. So what i say is whether it’s one on one, one on two or one on twenty thousand in a business situation, it’s performance art, but it’s you as performance art and so in business, you’re trying to move someone from point a to point b in their thoughts that’s why we talk to them whether it’s to get them to buy something sells something, learned something, teach something we’re going to talk about having a goal, right? Exactly, exactly your goal is what exactly? You’re trying to get them to move their positions somehow. And so when you’re passionate about what you have to say about that and clear about it, you’re much better at it. It’s a big deal. I pulled listeners before the show, and we got a terrific response to this week. Um, the first question was speaking of is speaking in front of audiences and i said from two to two thousand something you do frequently for work or otherwise, and about sixty percent said yes, the other forty four percent no, not not part of something they do regularly, so pretty common, of course have to be in public, and we could be talking about aa meeting was just one of the person, right? Most people come to me because they’re giving presentations to one, five, ten people in a conference room sitting or standing in front of a powerpoint presentation, and my biggest gripe about our education is that they teach us the minutia of what we need to understand about what we do, but they don’t teach us in school how to tell other people about it. And then all of a sudden you’re at work and you have to tell your boss, tell your colleagues you constantly having to report on what you do or tell potential clients, and you’re not prepared for that it’s like ninety percent of what you do is not understanding what you do. Ninety percent of what you do is telling other people about what you do when we’re not trained for that we have just a minute before our first break on, i know you have four steps that were going to talk about what i just sort of tease those the four steps, and then we’ll go into detail. Four steps to great present ation station station stations step one research step to write step three practice and step for i called dead man walking that’s a good teaser. Okay, we don’t have to you’re going to sit there, steps one through three to get to and find out what dead man walking to get. Sir, what step forward dead man walking is we take a break right now and when i when we return, we’re going to talk more about public speaking. Dreaded more than death and dentist. Stay with us the same thing. Shooting. Getting, thinking things. You’re listening to the talking, alternative network. Things get. Good. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio. Twenty four hours. Lively clamber station top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio. And i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. Durney welcome back to tony martignetti non-profit radio we’re getting into the details of lori krauz on her advice on being a better public speaker she’s my guest right now and the presentation and public speaking coach all right, so let’s help people overcome their fear get better at this. Your first step is sort of gathering information, write what happens is when people go to give a presentation, they put the cart before the horse every single time. If you want to feel to me what makes a great speaker and kind of the cure for the nerves, for people come to me because they’re either nervous, they have a hard time had a client once say, i’m brilliant in my head, but somewhere between my brain and my mouth there’s just a disconnect and it doesn’t come out right those air or they want to have some engaging way of delivery, so people think this happens by magic. It happens because you’re impassioned about what you’re saying. It happens because you pick a topic that you must talk about, that you feel that you’re desperate to tell people about, just like you would be desperate to tell your friends. How you get there is number one investigate who’s going to be there know who you’re talking to if you want to feel more comfortable, you want to feel more relevant to your audience, and this include knowing your audience. This includes if this is something on the web absolem in our absolute you’re standing in front of, you know, it’s, just like your show, you want to know who’s out there, you want to be presenting stuff that people are going to want to listen to, it makes you feel more comfortable, makes you feel better, relaxes you and allows you to speak more easily. So basically you’re going to do demographic research about who you’re talking to. You know, when i give presentations in arizona, i used different analogies than when i use in when i speak in new york and it makes me feel like they like me better, so it helps me to relax number one, gather information based on that number two, you’re going to sit down and you’re going to write i like people to have a core message, you know, ask not what your country can do for you. I have a dream. Today, yes, we can. These air thes air spoken core messages, core messages don’t need to be spoken, but it’s a theme, a very specific theme of what you’re going to talk about and everything you write should relate back to that theme. Keep it simple. I didn’t make this up, but it’s, one of the old saws of public speaking that i actually do agree with, i don’t agree with a lot of them tell people what you’re going to say say it, tell people what you said keep it simple have a very clear roadmap now i know from personal experience that you beat people up about everything people, tonto, just generally just i’ve heard rumors over rumors to the effect that you hold people tightly to this core message that everything has to relate to the core message, right? Why are you so adamant about that? Because, it’s, if you’ve ever seen a great speech, everything it’s kind of like a great piece of theater, what makes a great piece of theater is there’s a beginning middle and an end if you’re trying to move someone if you’re trying to change their mind if you’re trying to teach them the most engaging way to do that is to start somewhere, go somewhere and end somewhere that makes them come over to your point of view and a theme helps you do that. People are too confused when they speak, they cover too many topics and so your audio youjust lose your audience that way, right? So it’s a good speech is not, or a good presentation is not just a list of valuable, helpful kinds of things. No, absolutely not. It should be smaller on facts and figures and bigger on personal stories and experiences, not humor if you are not innate ly funny if you hear start your speech with a joke, yeah, cricket, cricket, cricket, cricket and then you just want the florida open up and swallow you. We don’t have to start with a joke apse do i say if you’re not funny? Don’t even think of it all studies show that audiences care more about people who are genuine than people who are funny and doesn’t the audience want you to succeed? Oh, they’re spending time with you. Whether it’s on the web were in person, they don’t want to be wasting their time they’re on your side initially, right? Until you do something. Maybe that right? Although, you know, we look out at people’s faces and we have a tendency, i think like dogs go to people who don’t like dogs. Human beings look at the people who look like they’re sucking on a lemon and this is actually step for this is a dead man walking trick which is and dead man walking meaning howto ideal with this absolute fear went when i years ago as a performer, when they would say places, miss krauss, my whole life would pass before my eyes. So that’s step for but i want to say something about step three first, if i may it’s totally out of control. You are going to show control right now. You know as well as you know. No, please. Number fight. Oh, that. Would you like to start with number three? Ok. Well, first tell me about janet. You could just turn my mike. So first, let me say what i said on break, which was as a child. My family would pay me money to be quiet when we were on family trips. And so this is one of those moments right now, you would like to pay me to be quiet. Three threes, right? Step three so when you the most important thing, when you think about starting to sit down and write things and this is step two again, sorry in step two, when you write use words, your mouth would say if you were at dinner with your friends, it’s the biggest mistake people make in writing present ations if you remember nothing else from me visiting you here today, you must use the spoken word, not the written word use slang you if you if you go back and listen to this, i’m sure there’s a lot of times i’m using words that are not very impressive by themselves if you wouldn’t have to go back and you were, i know what threespot so comfy now with you, but we were talking and no, i didn’t come out exactly right point that’s, exactly right? And i’m able to get impassioned cause i’m using words i would actually use when i get excited about stuff, not a formal article. A speech when you read it out loud should actually make you concerned that it’s not smart enough that it’s using language that’s not smart enough that’s going to help your mouth have an easier time saying it and that’s, what gets us tripped up when we go to give our speech our mouth isn’t ready for some of those words. This also goes back to just be yourself. Yes, seymour of yourself and we’re none of us speak as written articles, even i’m not even so. They’re not scholarly, artie. Just none of us speak the way we right. Absolutely. You don’t do it. And scholars don’t either when they give great presentations. Um, so around this the adamant ce of the core message. There could be a lot of frustration because a lot of things you want to include right don’t really belong, right? It’s. Kind of like sophie’s choice. I always think you have to leave some stuff out. You have to make choices. You have to remember that you’re trying. You have a goal here. What do i want? These people to walk out of the room with dough? I want them toe hyre me. Do i want them to buy something from me? So i want them just to think. I’m smart. What do you want from your audience? And if you have something incredible to say that has nothing to do with that, it just has to be in your next speech if to be a grown up about it, it’s a lot of hard work to develop a good present ation we’re in the midst of talking about preparation. On another question, i asked listeners was thinking of the last time you spoke in front of others. Did you feel you were adequately prepared? And nearly fifty percent said yes completely, and then the remainder said pretty well, but i could have used more time. What is that? If you’re if you’re just pretty well, but not perfectly well prepared in your mind, right? What does that do to your performance? Well, it’ll make you more nervous, it’ll make you forget your place, it’s, exactly the kinds of things that make us not give a great presentation, but i do want to say something about that we live in the real world. I work with business people, it’s a lot of people do nothing in preparing because they don’t have enough time to do everything and what i say is a little is better than nothing so it’s not going to be perfect. And in fact, studies show audiences don’t want you to be perfect. They want you to be genuine, and so a little bit of effort is better than none. You don’t want to be perfect. You want to lose your place, you want to be what you are when you’re with your friends. You also cite research about how much people retain right shares. My favorite thing someone told me this years and years ago because i was a nervous wreck about something and audiences will retain between two depending on this study between two and fifteen percent of what you tell them. So lighten up. You know they’re not going to remember it anyway. I have a test show is now more than fifteen percent over. So already we’re into the words, the overflow except one eyes shut us off now. Oh, except when i speak, people retain one out. Letters. A research outlier. Yes, that’s. Okay. So let’s formally move to step to because we just i need to keep moving along. So we’re writing now? Yes. What? What are some ideas about? Writing on the stage, i think we pretty much actually covered this to the three most important things i want to say. Tell him what you’re going to say. Say it. Tell him what you said. Make a clear road map. That’s the same thing is what i just said and use words your mouth would say youse were if you if this is the two percent of what you remember, make it this use words your mouth would say make it easy for you to be who you are. All right. What about the part that you can’t write the q and a? The q and a is something that is that you love that. I love that, but a lot of people really, really are horrified by it. I like to use stuff like lawyers do with witness prep. The problem with q and a is the moment between the question and the time you answer it’s like we panic in that moment. What’s the best way to diminish that panic practice that moment, anyone i have that’s going for job interviews and there’s more of those people right now. I tell them when you leave here twenty minutes three times this week get a friend to ask you questions so that you can get used to that moment people say, but i don’t know what they’re going to ask me. Really? If you work for burger king, are they going to be asking you about rocket science? No, they’re not. They’re going to be asking you about something to do with burgers and buns. So, you know, hamburger buns? No. Yeah, because if it’s the other kind, then then they were into anatomy. Well, then you’re goingto lawsuit and we don’t do yeah, right there, outside our scar scope, but okay, clearly, that was good. I liked it and does it. So i get critiqued, teo that’s for me to do for you. I know i will use this. You just remember i can use all of this against you someday. Let’s see? Power points. Are they essential? Or does it depend where you’re presenting? What? It depends where you’re presenting half the time. There’s problem with the technology if you use powerpoint. Powerpoint is not a word document. Power point is imagery. People make the mistake of putting up big giant paragraphs on para point turning. Their back to their audience and reading what’s on the slides. Big mistake para point a rule of thumb i read years ago, which i liked is no more than three lines on a slide no more than five words per line that’s a powerpoint slide, but use images use great you something that delights the child in the audience. If you make it all words, i would advise against it. Some of the most effective speakers that i’ve seen have been in ted conferences, where speaker gets just eighteen minutes to speak. They’re not allowed to use notes on dh there there sly. I don’t even know if there are there their video. Their images are all photographs and video there’s not a single word, right? But there’s some of the most effective speakers i’ve heard right when i give a presentation, i have two versions of my powerpoint presentation. One is the handout, which has all the words on it and the other is what i have on screen, which is the images and things like that. And if you need to remember, if you some people use their powerpoint slides to remind them where they are have notes? Yeah, let’s, move to your third step. Practicing practice. What here is? We pray o k we practice and then when you’re finished practicing, you practice some more. And when you’re absolutely sure you ready you practice, i hate practice more than any human being on the planet. I get hate email and you’re just singer and i’m a jazz singer, so all i do is practice speaking and singing it makes me want to kill myself, but i practice as opposed to the alternative, i think it’s better on most days. So here’s the thing we practise because it helps us to do a couple things. The first thing it helps us to do is remember what were going to say. The second thing it helps us to do is vet out some of that language to make sure that our mouth easily says thes things. The third thing with good playful practice is it tricks you into new forms of verbal and nonverbal behavior. What makes a speaker interesting is when they’re really kind of flavorful in their verbal and nonverbal behavior. You sitting here and no one can see me? I can’t talk without my hands. Moving it’s who i am. Good flavor. Yeah, have a good flavor going are pretty much a root beer barrels you hate root beer, but thank you, but i’m so so that my chest feel latto argast saturday not all about you? Yeah, i’m the guest. So what i say to you is you’re you’re animated, i’m always animate. So what i say to people is try role playing. I had a client yesterday who’s interviewing right now pretend she was a friend of hers who i know who’s, a really wacky person. As she answered my questions. It tricked her into new verbal and nonverbal behavior. And then what you d’oh after you do this is what actors do, by the way, they do crazy exercises. Tell it to your dog. Tell it to your kid tell it you know, you know, tell it to a plant. It tricks you into new behavior, sing it, dance it whatever and then practice it normal day of your present ation you’ve done all this work you’ve researched, you’ve written, you’ve vetted out the writing, you’ve practice practice practice. Now you go in there, forget everything you’ve done and just talk and some of what you worked on will sneak its way into your present ation. You’ll feel a little better and you’ll get better and better and better it’s like learning tennis, it’s like learning any music, any musical instrument being a performer, it takes time, it takes development, the part that you don’t remember, it doesn’t make it in. Nobody knows you don’t feel bad about what you left out, right? It’s not gymnastics at the olympics, where they have a list of what you were going to do and then say you forgot your you know, triple axle, of course i’ve just talked about ice skating, but no one hopefully that’ll be part of the eighty five your metaphors are all over the map, okay, but they’re my metaphors and i stand for them. We’re going to move to your dead man walking. Okay, good for your management, fear management. This is behavioral techniques to deal with the absolute terror. You will have done steps one, two and three and you’ll still be nervous and here’s the bad news and the good news. The bad news is you’ll never completely not be nervous and i can use double negatives. It’s. Okay, when i do it, you will. But the good news is you can stop trying. This is thie, inner nut. I call this the internet and i like to say that if you’re on the subway and you see some crazy person talking about having just had lunch with god, you don’t go over and engage them. Unless that’s your business, you turn away. And yet with our inner nut with speaking, we focus on it. Why am i so nervous? This is crazy. What’s. The worst thing that can happen. I say avoid that. Use something called the stop technique. Say to yourself in your brain stop as you start ruminating about everything that could go wrong. Right? And stop the spot. It’s. A very imperfectly behavioral approach. But it for a nanosecond stops the downward spiral and it keeps it from getting completely out of control. We just have a short time left. What did you do in the five minutes before you go on? In the five minutes before you go on, go to the bathroom. Everyone will understand. I have to go to the restroom. I did it here today. And this? I do. All the time it helps you to focus, sit down on the bowl and breathe, just breathe in and out and you could do a visual ization. It’s very useful tennis players do this football players do this, see yourself giving the presentation, see yourself getting better and being everything that you can be. Stretch your shoulders, roll your tongue around in your mouth so that your mouth loosens up. Do do stretch any stretching thing that you would do that doesn’t put you out of breath, it engages your body, it gets it active so that you’re going to have a better chance of being more focused and more alive. It all works. I know from personal experience. Lori krauz is a presentation in public speaking. Coach, you’ll find her at krauz consulting. Dot com again heard last name spelled k r a u z laurie, thanks so much for being against tony. I really appreciate real pleasure. Thank you. We take a break and we returned tony’s take two and then pinterest stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back, it is time for tony’s take two at roughly thirty two minutes into the hour on my block this week, new york times restore philanthropy the times dropped philanthropy and charity as a full time national beat and i’m appalled, i think that’s a big mistake, i can’t make a business decision for them, but i think it hurts the charity community put it that way terribly there’s a lot that’s interesting in non-profits and philanthropy that won’t get covered because it emerges as trends over time, not discreet news items in a day. And i think without somebody reading each day’s news and looking at trends through the philanthropy i that those kinds of stories are going to get going to get missed, they won’t, they won’t be seen. I’m thinking about things like compliance and oversight, increasing non-profits thie economy as it creeps out of recession what’s the impact on charities non-profit hospitals waiting for final health care reform religious organizations that are slowly losing market share in fund-raising environmental on healthcare groups reacting to climate change and even abroad, european countries austerity measures leaving some of their societies needs unmet i list those and we’ll be fifteen or so others that i think issues that i think i’m going to get lost because the times doesn’t have someone devoted to the charity and philantech could be my block. Is that tony martignetti dot com and the post is called new york times restore philanthropy that’s tony’s take two for friday, march sixteenth, the eleventh show of twenty twelve. Scott koegler are you there? I am here, tony, and i can tell that you are i know that you are and i am to scott koegler, of course, our regular technology contributor, he’s, the editor of non-profit technology news, which you’ll find it n p tech news dot com and we are talking about pinterest, possibilities pinterest center that’s no that’s an interesting pronunciation. I hadn’t heard that i, uh, actually, i started spelling it that way and found out that i was wrong. But what’s that’s how the website is belt but with the word interest with a pee in front of it. I am p i am t e r e s t i guess it’s, maybe just the new york thing. Yeah. Okay, but are you saying you’ve been pronouncing it pin interest? Nope. Interest interest. Oh, just wear that. Put the accent. Oh, you’re being so particular i just where i play sax and i i was saying pinterest and you’re saying pin hoexter with pinter? Yeah. Pinterest. Right. All right, what the hell is it? Minor point. Minor point. What is it? What is it, it’s? A it’s. An electronic pushpin bulletin board. I guess if you will, um, you know, it constantly amazes me how these social media sites come and flourish and sometimes disappear. Yes, uh, you know, this one has got some traction pretty quickly. And i think a large part of that is because it’s so graphical, you know, people can i can see it now. People like to see pictures, of course. And so that’s, pretty much you have to have almost a picture or video to actually pin it to the board. Yeah, i found out about pinterest through our social media manager regina walton does the social media for the show and also for me and my company. And weeks ago she pointed me to it, and i really didn’t know what to do with it initially. And then i got a little more into it. And i started thinking about it, and i saw how engaging that visual nature is. It is that’s, one of the there are some platforms that present social media, like facebook, twitter and google, plus in a kind of a magazine format. And if you look at those, what you see is pictures, mostly and there’s, some tax. Essentially, in order to make it onto the pages, you have to have pictures in the post. So i think this is more of a continuation of that kind of trend. And onda a lot of people do also, mostly women. Very interesting. Yeah. I saw that pretty good proportion of women over overwhelming majority. I saw something in forbes dot com in a forbes dot com article that said ninety seven percent of the active participants in pinterest are women. That’s? Incredible. Yeah. I didn’t, uh, surprise me tremendously. I think. It’s similar? Oh, you fancy yourself such a good judge of what women will like. Is that right? Women’s trends? Yeah, in some cases. Is that right? Yes, it does. Your wife agree? Exposure there. Okay, but i think my take on it is from the, uh, kind of the bonem scrapbooking, you know, scrapbooking gestures and those kind of things that really make visual sense and, you know, this makes it just so easy to do, you know, that’s really a big thing, i believe is just being able to make it easy and that i’m not saying that it needs to be easy for women to do, and i think that that just makes it easy to do you know what your stuff also on that that women topic media bistro had something very current, i think, was yesterday or today that women trust pinterest, mohr than twitter and facebook, and they’re more likely to use pinterest over twitter or facebook in making a purchase decision. Interesting, they just they trust what they seem or there than they do from from actually even from friends because facebook is all friends, so that could be, you know, but my take on that also is that it could be just because it’s so new, and that hasn’t been spammed yet. Okay, it’s tough to get a real sense of credibility out of twitter because your twitter stream khun b pretty much anybody that wants to be in it sure, and so that, you know, the spammers air has pretty much taken over big segment of that you have to be very careful to kind of lead out those that you don’t want, but if you look at your pinterest paige, you’ll see that, you know, you’ve got recent activity over there and it’s got the pictures of the people again. Pictures are important here, so it has their avatars or their photos, whatever they put up their, and in my case, i don’t have a whole lot of people online yet, but there are, you know, all the people are folks that i either know personally or no kinda yeah, there’s nobody in there that i would say, oh, my gosh, that person and, well, people find you as scott koegler on pinterest, i think so. Look, that’s, the guy doesn’t even know his accountant. You believe this technology contributor doesn’t have one of those? While scott figures out his account, that is exactly ok. Ok, in fact, i think i did that based on my twitter account. Okay? Yes. And it’s, they’re easy to link. I understand. And i think there’s some automatic posting available. Well, you post a peace to europe interest you can also selected, posted to both twitter and facebook and since we’re talking about our own pimping a little bit, i’ll say that i’m on pinterest also and my boards and i’m goingto keep myself out of jargon jail, because in a moment, i’m gonna ask scott koegler explain what boards are my boards are so the things i’m posting about our non-profit videos, i have some that are pretty sum that are gritty and elsa have aboard for see female ceos of non-profits so scott koegler what? What did i mean when i said my boards, boards, boards, well, that’s the term that they used for the pin board or the bulletin board if you were on whatever it is that you you put stuff on, so yeah, that’s what it is, tell me and that was a nice segue way there to get yourself out of jail. What is your interest handle? Tony martignetti just one one continuous that’s correct and and to move this tio non-profits one of the questions i ask before the show is do you feel you have a good understanding of what interest is about and about sixty percent said either yes or yes, somewhat and then forty percent said no, not familiar with it. So we’re hoping to convert that forty percent? Yeah, i mean, it’s it’s still fairly new it’s just it’s just doing very well. Yeah, it is new again. That’s one of the things that i think makes it, um, interesting and personal, i think that’s it’s a big part of why people might trust it. So what should a non-profit be thinking about as they set up their boards there? Topics? What should they be thinking about them? They should be thinking about the same things they’ve been thinking about in using facebook in-kind not so much in twitter, i believe, because facebook allows you to have more content, but certainly as i just explained it’s a graphical environment. So if you have images a cz, you’re doing videos, anything else that is graphical in nature? Those are the things that you would want to pin and you want to be selective about the boards that you create. I would suggest that things can be personal or they can be company which the segway into that for a second? Okay, please. Facebook started out as a personal environment twitter started out the personal environment, even google plus started out as a personal environment, not allowing corporation’s, heredity, xero or organizations control has both you can actually be either or either a person or an organization, so certainly if you’re starting out a country, um board set for your organization, we would definitely want to select the organization as the identity for that and then create the boards that have to do with what you do well, what the activities air the tv or the the passions surrounding you. Non-profit and as a social media certainly want to invite and include other non-profits and other people, so part of the whole genre is reaching around collecting stuff from other parts of the web. It’s not so much those things that you create yourself as those things that you like. Yeah, your interests it’s not what you do, it’s what you like and that’s a very good point. I was on a twitter chat, we’re going, we’re going to talk about in the next show with the gentleman who runs twitter chat this one, this one is fundchat and one of the points that was brought out there. Was that precisely what you’re saying? That it should be bored should be the topics that are related to your mission, not on ly from directly from your organization. That was ephraim go pin, um be broader don’t just show exactly what you do but show things that are related, right? I think people and organizations are much more interesting and when when you know what they are about, what they’re, what surrounds them, what kind of things they’re interested in, and not just those things that make them up individually, whether it’s an individual or organization, you know, we’re also multi faceted, and we have lots of different interests, and i think that’s what? What this tackles is what are those interests? How how can i relate to this organization? And it may not actually be that particular organization, right functions that maybe something ansel earlier, too. Otherwise you start to look to self promotional. I mean, there should be self promotion. It is that’s a part of social media, but it shouldn’t be exclusively that scott, we gotta take a break when we come back, we’ll keep talking about pinterest, possibilities and hope. Everybody stays with us talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community oppcoll. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. 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No, please, you’re worse than a screaming child. I know scott as as non-profits going to set up their boards, you have to pick a category, and i see that there is no category for social change or charity or non-profits interesting, isn’t it? Yeah, i’m not sure maybe they’ll add something like that. I guess at the moment you should pick something close and i’m not really even sure what that would be or there is a category for other i guess that might be yeah, there is another until they until they get to the point where they add something related to the charity community. Yeah, there is a little controversy about about pinterest and this came up in the small non-profit sorry, the fundchat that i was in last week o r this past wednesday and again the leader of fundchat, the host of fundchat is going to be a guest next week. We’re going to talk about what what he does in his in his twitter chat on dh that’s, the issues related to copyright use and pinning and reap and repenting are you have you seen anything about that? I haven’t seen comments on that, particularly that it doesn’t surprise me because i know that, uh, twitter not a flicker has been going to some some pains about use of their material on maybe it was in interest the know there are different writes that can be assigned to different photos post on two places, specifically quicker and there’s a pretty tough to understand no one can i use this? Can i use it to promote something of my own? Can i modify it? And it may not be obvious what the rights are for the for the photo that you selected so so i could see were pulling stuff from other places could be even more difficult, teo, to regulate and then as you as you repent, something that someone else pinned, you know, there could be a question of your liability for that sure repenting, but then if you’re not repenting then there’s no social that could be any social in the social media platform if if you can’t repent when other people pin, i agree, and i think, you know, this leads to a whole larger conversation about who owns content and how what is the fair use of that content in other sites and as a as a journalist, writer editor that’s a very active conversation with folks that i deal with, what is content aggregation, and should we be doing it, or should we not? And to what extent? So i think that this is one small subset of that there has to be more with images, that kind of thing, but it’s over altum big deal in the record companies on wednesday in that fundchat on twitter, i want credit mary-jo callin see a j a n e for pointing out really, that if if there isn’t repenting, then there isn’t much social in the platform, and also there was an article on this subject at craft test dummies dot com craft, c r a f t test dummies dot coms on march second article and my thanks to n p tech alley for for pointing out that that article from that from that twitter chat like other there’s rocky again, like other social media platforms, this one has to be kept upright if we get started, innit? Yeah, exactly. And there’s, there comes a point at which on organization and certainly a person is going to say enough, i’ve had enough of this stuff and what’s going to fall off the edge, and i think that’s something that we’re all going to have to deal with as these things continue to emerge as things become popular and so the others fall off the edge. I don’t know the answer, but i know that the answer is that we don’t have limited amounts of time in our days and especially no work days and how many times you want to be sitting in front of a computer, clicking and dragging and pinning, yeah, and for small and midsize shops, i mean, how much staff time can they devote to these? In fact, one of the final question i asked pre show listeners is your non-profit using pinterest and eighty three percent said no, uh, the other seventeen, the other seventeen percent were sort of yes, you know we’re into it fully. That was very small in about four percent that about thirteen percent said they have done it a little bit, but eighty three percent, not into it. It has become a matter of priorities. Ation it does. And as with all the social media kinds of products and processes, uh, what is the return? What you’re getting for your efforts? Is that a small shop? You know, the effort is probably one person taking some time out of the day in large organizations. For instance, coca cola, uh, that is has probably the largest facebook page following, uh, i think it is the largest, by the way, um, they they spent significant actual money and managing that and making sure that they are top of mind. But if you ask anyone, uh, and this i think there are becoming some tools for this, if you ask, what are you actually getting for? What if you spend a thousand dollars a year making two thousand dollars? The answer is, i have no idea now, and, uh, you know, as these begin to proliferate even further it’s going to be more of a question. We have to leave it there. Scott regulars are regular tech contributor and the editor of non-profit technology news at n p tech news. Dot com scott, thank you very much. Thanks, durney take care. We’ll talk to you next month. Thank you, and i also i also want to thank lori krauz for coming into the studio and also the folks who participated in fundchat last week on brendan kinney, who hosts that and he’ll be a guest next week, which is the transition into next week. We’ll be talking about twitter talk i’ll have to twitter chat hosts pamela grow of small non-profit chat and brendan of fundez chat to tell us how these one hundred forty character conversations can help your non-profit and build your professional network, then maria simple, our prospect research contributor on push technology, google alerts and other services that send targeted information to you regularly special thanks to our social media manager, regina walton, she got me promoted and and prepared to be part of fundchat and also outstanding survey results today, the largest ah largest group of respondents we’ve ever had and also for that getting that last minute media bistro article to me on pinterest keep up with what’s coming up sign up farming satur email alerts on the facebook page. 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