441: Tech Accessibility & Resilience and Sustainable Impact – Tony Martignetti Nonprofit Radio

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This week 

Tech Accessibility
Keith Casebonne and Aurora Holder want you to advocate for accessible tools that will make all workers more efficient. From 19NTC, Keith is at Disability Rights Florida and Aurora is from Disability Rights Wisconsin.

Resilience & Sustainable Impact
Ananda Leeke and Meico Whitlock want you to use tech with intention and foster a culture of resilience. They’ve got lots of strategies for mindfulness and intention. Do you know the Eisenhower Matrix? Also from 19NTC, Ananda is with Ananda Leeke Consulting and Meico is the Mindful Techie.

There’s more at tonymartignetti.com 

423: Courageous Communication – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2This week:

Courageous Communication
Maryanne Dersch says your nonprofit may be codependent and it’s stifling your communications. Are you afraid to stand out? Do you prefer middle-of-the road content to driving on the sidewalk? She may be right. She’s the author of the book, “Courageous Communication.”

There’s more at tonymartignetti.com 

042: Pay Attention to People & Have People Pay Attention to Your Website – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Alice Aspen March, founder of The Attention Factor
Scott Koegler, editor of Nonprofit Technology News and our regular tech contributor

Read and watch more on Tony’s blog: http://mpgadv.com

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Dahna for-profit radio big non-profit ideas for the other ninety five percent of your aptly named host i hope you were with us last week when it was e s two event sponsorships and email security karen perry, president of eventjournal, shared her ideas about how to cultivate, solicit and steward corporate sponsors to raise big money for your events. And i had howard globus, the president of t on demand, with strategies to keep your email safe and sound and away from snoopers, and he shared info on a great non-profit discount site for getting significant email and data security savings. This week, it is pay attention to people and have people pay attention to your website. Alice aspen march is the founder of the attention factor she has studied how to be present and give attention to others. Her work will help your relationships with your donors, coworkers, board members and volunteers, and my second guest will be scott koegler, our regular tech contributor and the editor of non-profit technology news he’s done going to disclose how to make the perfect website for your non-profit so that it works for you and people pay attention to it, pay attention. This week, as we learn how to give and get attention, and on tony’s take two this week, last night’s reception at the helmsley park lane hotel for the show was a great success. A lot of fun. A good number of people came out, and i did a special interview for the show. I’ll talk about that, and also why i do radio that’s this week on tony’s. Take two. So, after this message, i’ll be joined by alice aspen. March, chanda pre recorded interview about paying attention to people. Stay with us. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set two one, two nine six, four, three, five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dafs right now, i’m joined by alice aspen march, the founder of the attention factor, you’ll find that at the attention factor dot com alice is has appeared on many television and radio shows and has been extensively quoted in print and online outlets talking about attention. Alice aspen, march welcome to the show. Thank you, tony alice, there aren’t many people talking about paying attention and giving attention to others. What first do you mean when you’re talking about attention? Well, first of all, you’re right, nobody is talking about it like i am paying attention is the most important part of our lives because attention is with us twenty four seven and people know today when you’re not paying attention, especially when you’re on your cell phone or you’re texting or you’ve got your earphones on or you’re looking at your computer or your answering a phone, and people feel that what i mean by paying attention or being present is when you are listening to somebody when you are looking at them, when you’re in their energetic field and when you’re not, people can feel invisible or not respected or not included are angry and they they withdraw. They act out. The roots of your work are pretty personal. Yes, they are, because i have three adult sons. And one day i discovered that my youngest one, who had been a television addicts nobody was talking about that at all at that time had gone on to abuse drugs, and i was really terrified tony, that i could lose him. And so i went looking for the role i played in his dysfunctional behavior and att. First i changed my life, selby, but i didn’t know what i was looking for. It was very frustrating until i had an epiphany in a u c l a extension class. I lived in los angeles at the time. I had an epiphany over the word attention, and i knew that was a clue. So then i went looking for everywhere. I could find anything about it, and strangely enough, the on ly place iphone. It was attached to a d h d and a d day, and that wasn’t really what i was looking for. So i went further into the subject and i have a generalist mind. And pretty soon i realized i was reading about attention, but they never used the word. So in about a year, i had a body of work, which i took to a spot that i’d spoken at years before, and i realized that my subject matter resonated with everybody, because attention is everybody’s primary need my guest is alice aspen march, founder of the attention factor, and we’re taking your calls today. The number to call for alice is eight seven seven for eight xero forty one twenty eight, seven, seven for eight xero for one to zero for calls to alice aspen march alice it sounds like with greater attention we can increase our own and maybe and probably other people’s productivity efficiency as well as well being. Tony, you’ve just said the magic words. Yes, the deprivation of attention leads two it can lead to disease, it can lead to violence it can lead to stealing in in corporate the corporate world, people need attention and when they don’t get it, they’ve got to act out. So when they do get the kind they need, of course, productivity goes up. Morale in a corporate world goes up people’s relationships change and our positive i’ve had people who have heard me on a ship or in europe or new zealand and say to me afterwards, i don’t believe this why haven’t we heard this before? You basically just change you saved my daughter’s life or i’m going home and treat my employees differently, or i’ve got to do something about my wife or now i know what’s been wrong in my marriage for forty three years, yes, is this is obviously pervasive work that you’re doing affecting personal and professional relationships and to bring it home for our listeners, i’m thinking about relationships with boardmember sze volunteers, co workers, co workers may be working for you or you’re working for them or against you when you mentioned violence that makes me think a little bit of that phrase going postal violence, that’s not the only place the postal service is not the only place where people where we’ve seen violence in the workplace, certainly, but it can rise to that level. And is your sense that a lot of that violence stems from people not being respected and getting attention in words of one syllable? Yes, and, you know, of course, that expression going postal came out of the post office. You see, an exit interview is vital for people that you’re letting go because it’s a closure for them, and if they don’t get that when they don’t get that, they feel invisible. And he certainly went back to the workplace and made himself visible by taking out a lot of people, you know? And even more recently, there was something in in binghamton, new york. Yes, on alison. And just the minute we have left before the break. Alice really back, of course, after the break, may be there just one one way. You can give us one or two of listening better. How can we be better at giving attention? Well, first of all, you could turn off all your tech stuff. Okay. So, she’s vital. Vital tony? Yes, that’s a that’s first and foremost is my cell phone on vibrate? I think, yes, i did do it for the show. But, yes, you’re right know where we have we have kottler way have become immersed in a culture that does not listen does not listen to each other and it doesn’t seem to be getting any better. And people are feeling out there talking about that more. That he doesn’t listen to me or they don’t listen to me, or she doesn’t listen to me. We’re going to take a break. Alice, my guest is alice has been march, founder of the attention factor. Please stay with us. E-giving defending the tubing. E-giving ding, ding, ding, ding. You’re listening to the talking, alternate network, getting anything dahna. Nothing. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us, starting monday, may second, at ten am for love in the morning with morning alison, as a professional matchmaker has seen it all, please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. Oppcoll welcome back. My guest is alice aspen march. The founder of the attention factor at the attention factor. Dot com alice. Right before the break, we started to talk about ways that we can give attention in in much better ways and pay attention. Mohr and you mentioned turning off our tech gadgets. What? What else? How else should we be bestowing the attention that is so much needed by the people we work with and live with? Well, certainly one way in a unique way. That’s not very usual is to ask them. Ask somebody what kind of attention would you like from me? And i could bet that they don’t even know. So the next sentence that you would share with them would be. You may not know right now what kind of attention you want from me. But when you figure it out, please call me. Please let me know. So i can either give it to you are we can talk about it o r o r it would make good conversation. So you think in a professional relationship that’s ah, that’s. A fair question to ask. Now, this is let’s say, boss and employee and the employees, i guess asking the boss what kind of attention do you need from me? Absolutely. Yes. First of all, it makes the employees feel visible that the boss really cares about her or him, and it opens up a whole world of communication. Absolutely. Alice, we have a caller. Barbara, welcome to the show, barbara how thank you what’s. Use your question for alice. Barbara. Well, the friends that i want, i know that i’ve turned with computers so that i’m giving her one hundred percent of my attention. Thank you. Also, i grieve if what you’re saying and i tried to do that, then how can you paying attention to someone when you, when you’re talking to someone who just talks in circles, who never gets to the point? And it could just get frustrating? In-kind that when that happens, my mind, i just go where had also focus, focus those difficult, sort of, maybe frustrating, even moments when someone isn’t getting to the point. Alice so what do we do, what we do in that situation? First of all, how do you feel when that happens? Barber to you, that’s important to realize how do you know when i’m not getting to the point. Yeah, well, you’re feeling frustrated, right? Okay, well, probably one thing you could certainly say to the person is i don’t think you’ve heard what i said because i’m feeling very frustrated about something right now. That’s a direct communication, okay, are you got to say that? Well, i’m sorry to hear that. I know they would have had to see that that’s a good thing to say, oh, good are i need you to repeat back what i’ve just said to you, so then i know that you got it because it’s really important, alice is clearly all about open communication that sounds like the advice that you’re giving not to be afraid to sort of, i guess, obviously politely but firmly ask for more, ask for the attention you’re seeking and in case of barbra’s question, ask for affirmation of what it is that you’re looking for are acknowledging tony, close communication doesn’t work, so you have to have open communication, but you have to know really what you need and if you need somebody to stop talking in circles, which is so really normal, you need that you have. To you have to let them know they’re really not getting you a zay said the way to get the way to alert them to that is to get to never repeat back what you’ve said, barber, does that help you? Thank you. All right, thank you very much for calling barbara. The number to call if you’d like to talk to alice is eight seven, seven for eight xero forty one twenty my guest is alice aspen march, founder of the attention factor. Alice let’s focus more on how we can be better at giving attention be more attentive. Eso you’ve mentioned turning off electronic devices? I mean, those air obviously distracting, and your point is people feel that distraction, um, asking for attention, asking what type of attention is being sought. Are there other ways that we can be better at this? Well, once you ask somebody what kind of attention they need and you start a conversation, you’re going to get lots of information, they’re going to tell you what they need and how to give it to them and and and miracles happen. First of all, you’ve got to know that way are three different kinds. Of people, some of us need attention visually, some of us needed auditory lee. Is that a word? Yeah, auditory and another. Some of us need a kinesthetic lee. And when you established in aesthetics is movement correct? Like i’m flailing my arms right now as i’m talking to you, right? Well, you can hear it in people speech. They will either say, you know, i really see what you’re talking about. I hear what you’ve said. I really don’t feel that well, that’s a big clue that comes from really listening when you get that clue, you could address that need in that person and put it in put your conversation in visual terms or auditory terms or keane aesthetic terms you don’t. I’d like to talk about retention. That’s a new popular issue right now, it’s not only an issue in in your area but it’s in the issue that i’m working with now college kids, you know it usedto only belong in the corporate world. They would talk about retention because people leave. There was a tremendous turnover. Well, college kids, they’re not leaving and trustees air now leaving and i believe firmly cause i hear this from enough people that they leave when they don’t get their needs met and their primary need is for attention. We’ve had a show actually about retaining the good employees that you work so hard to to recruit way look to recruit the best not only employees, but also board members and volunteers and it’s difficult for the organisation when there’s a lot of turnover. Um, your point is you think some of the this turnover could be reduced if people would just be more open about what they’re needs are around attention and fulfilling those needs. Toni, i’ve got lots of research in my files showing that employee turnover khun b reduced when employees start to get the kind of attention they are they need, and i’ve worked with a group. The bottom line personal publication corporation had a fall fabulous experience. It was an experiment. It was called i power. Yes, tell us and they were losing a publication and they had tremendous turnover and stress in their workplace. And they developed this experience where they got their employees to tell them how they felt they could do their job better. There was a process involved in this. But not only did employ turnover cease, the bottom line went up and and the hundreds of dollars were saved in tiny ways, because employees know about waist and they really don’t want to waste their time, nor their owners resource is that it was a miracle. I took that course twice to see if they were doing what i wanted them to do, and they were a fabulous story. Fabulous. This reminds me two of something that was in the is in the news very recently, there’s ah, a university, harrisburg university of science and technology. They’ve decided that for one week they were going to turn off access to all social media to the students so there would be no text messaging, no facebook access, no twitter access for for a solid week and these air all the sorts of distracters that you’re talking about and what happened? No, they haven’t done it yet, it’s coming on, i do it. I would like to know what they’re going to do. I mean, how it turns out, you know, there was a president of santa monica college when i lived there who decreed dead for one hour, just one hour a week, his staff and his service people would do nothing but read that’s. What he proclaimed and the whole campus changed. People were starting to talk to each other again. The gardeners were talking to the only students because everybody want to know what the other person was reading. The point is, we need that in our lives. We need a turnoff. We need to start looking at people and paying attention. You know, i just moved to new york from los angeles where i spent my life in a car isolated the difference. And living here is so overwhelming because i take the bus is i take the subways and i look at people and i talked to people. People are people, people are people all over and they want to be talked to. They want to be looked at. They want to get directions if they look like they’re lost. I stopped. I stopped a couple of the other day in grand central station because the man was taking a photograph of his wife and i said to him, how would you like me to take a picture of both of you and this guy? Smile? From ear to ear, he couldn’t believe it. A small gesture. You and i met on the subway. We met on the atria. We did did that’s how we met on the time we got to know each other. If someone has a difficult relationship with let’s, say a boardmember because that’s, those can be sometimes the most the most excruciating. Ah, they where should they really start to try toe engage the person mohr or teo sort of hell. The relationship. Well, i think if you really know that the relationship is out or not working, you ask him out for lunch and you say, you know, i’d like to talk to you about a few things and that’s when you could say, you know, i get that there’s not a lot of attention around here. What kind would you like? Are we are we scheduling meetings at the wrong time? Are you being harassed by my staff? Are you getting too many emails? But, you know, over food, some wonderful things happen, and generally a person when you’re eating with him will be more comfortable and feels safer. Ah, and you could ask him, of course, if this is a good time to talk about what’s going on that the non-profit you’ve gotta enroll, people enroll in an engage in rolling and gay just asked permission permission for what? I ask permission to talk to him about what’s going on at the non-profit that is attention. I happen to like your idea of sharing a meal with someone it’s, it’s, it’s, a physical, sharing your sharing a physical space, the table. I also like that meals in a restaurant are timed. We know the flow exam there also are going to be the office interruptions because you’re out of the office and adhering to your advice, you’ve turned off your cell phone. You want to be attentive to this person? So you have you’ve eliminated distractions, hopefully, and then there’s the physical level of the physical, but the sharing of a meal and be sure you pick up the bill don’t let him i want to give you another example that occurred in one of my workshops. Ah woman’s boss would call her in for a meeting, and either he was on the phone or on his computer or texting or something, and the meetings were generally disasters. Because he would give her moments. And she said, what could i do? And i said, next time you see him in the hall say, could i have seven minutes of your time with no interruption? You know, if somebody hears is a beginning and the end, they can handle that. And so they a set aside a seven minute time and went in, and they had the meeting with no interruptions. And he was the one at the end of the meeting. Who said, you know, this has been the best meeting we’ve ever had in just a brief period. Yes. And she was she was elated because when she walked out of his office before she felt deflated, depressed, un respected and areva nails particularly invisible, which is a terrible place to be and they were able to turn it around in just a seven minute meeting. That’s, right without interruption. You doing a five minute meeting? Alison? Just a minute. We have left. This also gets me thinking about two types of people. Are you actually think of the movie pulp fiction? The scene with uma thurman and and john travolta? Are you the kind of person? Who listens or either kind of person who waits to talk? Yeah, good question. There are both in our land and i’ve been guilty of both. So i am particularly joining the first group where i listen until the people are really done. And you know, tony, i’ve had people say to me, you know, you’re really a good lister, so i know that it’s happening for them. Well, john travolta would admire you because he answers that he’s the kind of person who waits to talk, but he says he’s working on it. Alice, we have to leave it there. My guest has been alice aspen march, the founder of the attention factor you confined alice thehe tension factor dot com and i want to thank her very much for joining us in the studio. After this break, we’ll be joined by scott koegler. That was my pre recorded interview with alice aspen march. Hope you enjoyed that. We take a break now and when we return it’s tony’s, take two and then i’ll be with scott koegler and we’ll talk about howto have people pay attention to your website. Stay with us. Hyre you’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunches. People be better business people. Buy-in hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com zoho welcome back, it’s. Time for tony’s, take two. I hosted a reception just last night at the helmsley park lane hotel for the show. We were in the leona helmsley suite, which was very nice that actually used to be the only helmsley’s home, so you could imagine it quite an opulent suite overlooking central park set on the forty sixth floor, and we had about fifty guests at the reception when it was a very lovely night, i interviewed naomi levine, who is the executive director of new york university’s heimans center for philanthropy and fund-raising and i’ll be broadcasting that interview with her on a future show coming up shortly. Also this week’s blawg post. Why i do radio i was at the nbc studio tour about a month or so ago with some friends who were visiting from outside new york, and we took the studio tour, and at the end of the tour, they asked for volunteers who want to record something in the newsroom. And as i’ve been doing since third grade, the mistake i’ve been making since third grade, i shot my handup and i volunteered and i ended up doing the weather for a brief newscast so you can see that video of me doing whether in the nbc studio on my blogged at m p g a d v dot com and i called the post me doing tv why i do radio that’s tony’s take two for friday, may twentieth with me now is scott koegler, of course, he’s, our regular tech contributor, he’s, the editor of non-profit technology news and we’re going to talk about how have people pay attention to your well website? Welcome, scott, how you doing? I’m good tony, how you terrific pleasure to have you back. Good to be here. All right, let’s, talk about websites and i’d like to just actually start with the name of the website the domain name. You have some advice around domain name for website i do i have funny of one of the things is that if you have a website, if they have one that was generated with one of the free utilities and your domain name, maybe something like by non-profit dot, three webs st dot com and you know it works. It gets people there but it’s not catching e i mean, people may know the name of your non-profit but they’re probably going to type in something more like my non-profit dot com or my non-profit dot or something. So the first suggestion is get your get your own domain name and they’re readily available, you know, for non-profits is typical to get the dot or ge extension. Typically, those will run ten to fifteen dollars, a year. They, uh and even if you already have one of those free websites that i just referred to generally use and replace the default pompel name that’s been given to it with your own domain name. Okay? And how does an organization by the domain name were first, you know, find out whether it’s available or whether they have to be a little creative? Maybe teo find availability. How does one do that process? How do you know what’s available? And then how do you do actually buy it? I have pretty much used go daddy, dot com or all of my domain names out there. There are some reasons that folks may not want to use go daddy, dot com now, those there’s a lot of political stuff going on around that, but my by much. More pragmatic than that, it works is cheap it’s, easy to use and advantages by thirty or so domain names pretty easily. Okay. Oh, let’s, stop you there. So so one person or one organization can own multiple domain names absolutely typically a comfortable on the set of domain names around their company names. So if my organization name is my non-profit, i will want to get domain name by not-for-profits not orders and probably dot net maybe dot info and even maybe dot com, though there we’ve got five domain names that’s going to be probably fifty dollars, per year. Okay, so not expensive, but you’re trying to buy all the all the possibilities around your name so that somebody else doesn’t exploited. And then you’re constituents get confused. Basically, is that it? Exactly? Okay. On dso really? So and as little as ten dollars, per year per domain name as little as yes, some of them are a little bit more expensive and some are ridiculously expensive, you know, in the hundreds of dollars, but the ones we’re we’re talking about here typically ten to fifteen dollars. Okay, so go, daddy dot com that’s a sight you’re recommending. For research, and then you also buy it through through them he simply type in there’s about as soon as you go there, you’ll see a domain name and that’s kind of like a search bar right across the top, and the most obvious thing to do is just type in the name of your organization and hit enter and they’ll come back and immediately. And they say this is available or it’s not available. It’s not available, it’ll will suggest alternatives for you, so i won’t get into what those might be. But it automatic it’s a great tool. It’s really kind of guide you to it. Ok? And if the name that you want precisely is not available that’s why i was suggesting earlier you might have to get a little creative with some variations or i guess using hyphens things like that. Okay, i don’t want to go too far straight because you do want people that were looking for you to be able tio type in your organization name as closely as possible. Of course. All right on dh. Then you have advice about email accounts also using the same name. Right? Right. Once you have. A domain name, then you khun sign email accounts to that domain. So if you have a volunteer ten volunteers in your organization and maybe three staff members, the chances are that right now, if you don’t have a domain name that each one of those people is goingto have their own email address is going to be, you know, hotmail, dot com or gmail or, you know who knows what? And it’s very it’s tough or people on the other end, people receiving e mail from them to immediately recognize that they’re part of your organization. So with the domain name that is assigned to your organization, you can typically and again prices vary and facilities very go. Daddy does have that facility and i can’t remember off hand how much they cost. Ok, so that’s something you’d you’d pay for additional isto have email accounts with that domain name, but your point being it’s worth it for identity it is and whether it’s traditional price or not depends on the the provider. Ok, if left you the credibility and the direct relationship so people get a an email from scott, my non-profit dot com they know that i’m with non-profit dot com. And they get scott at gmail dot com. They have no idea who that is. Yeah, it sounds like you know, you sound like you. You appear to be a more professional, more together organization that way. Yeah. And i would argue that this by the fact that doing that you actually are okay. All right, well, it’s the reality as well as the perception. Okay, if we could get both that’s great here, sam. Shallow. I just go for the perception. I’m all facade, it’s, all plastic. But scott is a genuine person. He goes for the death and reality depth of character. Not like me. What? So let’s, talk about some features. Okay, so you have your domain name and you got your email accounts affiliated with it as right? Exactly your non-profit name, or as close as you can get. What do you like to see on that site so that people pay attention to it and come back? No, in a variety of things. Okay. Let’s, let’s. Just take them in. No particular order. Okay? Content is king. So you need to be able to post updates and easiest way to do. That is what people normally consider a block. You know, a blogger is really just a bunch of articles that are listed in typically and dates sequential order. So you know, school down the list to see today just yesterday as you see the day before content needs to be on your site and give people a reason to come back. And that also, if you’re updating your block regularly keeps people a reason to come back because there’s fresh content yeah, exactly. And hopefully you’re being interesting and people talk about subscribing to blog’s. I have that on my website. What does that mean to subscribe to a blogger? Subscribe is simply telling the website hey, tell me when there’s a new blogged posted and there’s a variety was doing that, one of the most popular for website is what’s called a okay what’s jargon jail. Now, are you teetering on the edge of george in jail? You have to explain what are ss is our stands for really simple syndication, okay? And that by itself means almost as much as our ss. But what it does is it allows you to use a tool like google reader to bring that information either into google reader or actually into your email, so essentially i post a new block item to my website and your subscribe to it you’ll actually get a copy of that in your email. Oh, you get a copy of the block post in the email, not just a notice that there is a new block post get a link to it and probably the first. Okay, okay, so the description is email course that that’s a whole different topic, but yeah, well, we can talk about that, and and i want to remind people to that that’s something scott and i talked about when we did a feature called fabulous facebook, which was talking about your organization’s facebook page and that the remind i’m reminded of that conversation because one of the things got recommended was having of youth utility there, where people could sign up to get email messages from you. Get your regular email messages from the facebook page where they could sign up, and that was the february twenty fifth show. This year, it was called fabulous facebook. Okay, so keeping people current with your with your your blogged is it isn’t. It pretty common now that the block really is the website scott difficult? Yes, the block generally makes up most of the content of the website. And yeah, so that’s s o i think just, you know, a couple of years ago way used to seymour where there was a website opening page, and then there’d be a link to a block inside. But i see more now that the block is the opening page and i know that’s how i do it on my site, but i’m not saying that because i do. I’m following the trend. I didn’t create it and you mentioned facebook. One of one of the other subscription methods on this needs to be a feature of the website itself is that if you post a new block in addition to posting it to the speed, it will also automatically posted both to facebook and twitter. So all right, essentially, what happens is if a visitor looks the like button on the website and of course that’s, a feature that has to be enabled us. Well, then, that the person like the website and the here backed of liking the website in the function that is built into the website and then take that new block post and posted directly to facebook. So if your main interaction with the internet is facebook, it’s gonna pop up in your stream, okay, so you’re you’ve posted to your blogged and people who like your blogged meaning like it, as in facebook, like they’ll they’ll get your new block post on their wall. Is that right? Okay, all right, so these are a lot of these are a lot of interesting features. I mean, how do you build all these little things in, like posting to twitter automatically when you post a block or adding the like button functionality to your website? How did these little things get in there? Sometimes? It’s easy, sometimes it’s not cans on who’s setting up your web site depends on your website provider because on the tool, the i think previously talked about webs that you’re using, we’re pressed. Yes, we have talked about wordpress, right? And my my tool of choice is juma, and, uh, i know that i’m not familiar with that much with wordpress, although i believe that since it’s still popular, probably those incorporate or at least have yes, ability to incorporate some of these features and that’s the same thing with julia. Would scott wanted us spell jew melissa and give the earl for it to j o m l a and it’s a dot or gall, though dot com will get there as well? Ok, it’s open source free doesn’t mean that it’s that every part of its free but open source software, you could make use of it and that’s for creating a website that would include a blogger or creating a blogged that is the website. Yeah, it’s, kind of a little different from work best, which really started life as a blogging applications juma is what’s termed a content management system, and so one of the things that it manages out is a lot, but it also convicted advertising hyre wake up and we’re going to get to that after the break. We’re going to take a break, scott koegler will stay with us, and when we come back, we’ll start talking about accepting donations on your website that people are now going to be paying attention to stay with us, please. Talking alternative radio twenty four hours a day. Do you love movies, then join me and share your opinions about him on the radio. This is mike, a movie fan like you, starting may tenth. Join me every tuesday night at six pm for my new show movie time on talking alternative dot com. Call me live or email me at movie time radio. At gmail dot com. We’ll talk about all the blockbusters whose the best director and which movies air overrated, among many other topics. Join me for movie time. Tuesdays at six on talking alternative dot com. Looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us starting monday, may second, at ten am for love in the morning with marnie. Gal ilsen as a professional matchmaker has seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com talking dot com. Dahna there was one commercial in that break that was very articulate, something about non-profit radio hope it stood out for you the way it did for me. Hyre stay with me all day scott koegler is with us, our regular tech contributor, the editor of non-profit technology news, which you always find it n p tech news. Dot com scott about thiss online giving importance to a website important non-profits absolute and again it’s one of those functions that needs to be added to a website. Some tools make it pretty easy. Some require additional programming. Again, i’m really with julia and it’s, one of those add ons that can be put in a pretty, pretty easily. Most of these go to paypal, which is, you know, pretty easy to do. Yeah, i think that it’s generally recognized me there, and even with paypal, you can accept credit cards. Yeah, that is very common. And we did talk about that previously. Also on that february twenty fifth show. What about keeping your people your constituents? Apprised of what’s going on through, like through newsletters? How can your blogged support your newsletter activity? The easiest way is to use the block entries that you put in as just part of your normal update a cz your newsletter comes and that’s an alternative way of getting information to your constituents out an alternative who either the speed or the or the facebook updates. I personally like those letters because it gives me the opportunity to select out the articles that i want to present i could put him in the order that i want, i can add images, pictures, links to other what other resource is within it? And, uh, again, depending on the tool that you’re using, whether it’s, we’re press or junior or some other tool, there are functions that make it easy to say, okay, but this article, this article, this article put him in this order and send up main now almost. Okay, so now you’re repurpose ing your blawg articles for your e newsletter because i’m just so people know we’re talking about an online newsletter and e newsletter that people are going to get. My email, right? Yeah, but now that i don’t know what if people are regularly subscribing to your block, then your newsletter is kind of redundant for them. No, it can be. Some people like to get consolidated, but, of course, you need to be able to allow people to opt out of any of their subscriptions. Whether the newsletter subscription argast. Sabelo let them have that flexibility, okay? They’re complaining completely. Yeah, you’re breaking up a little bit there, so i’m just gonna repeat just a part of what you said, which was you need to give people the opportunity, the option to opt out so that if they are subscribing to your r s s feed getting your block posts the way scott described, maybe they want to opt out of getting your e newsletter, right? Okay, what should this thing this this website look like? Good question and that that’s really open to it kind of hyre the style of the organization, i mean, some can be very formal, some can be very informal. The good thing about most of these again, i’ll talk about weird press, and juma is that there is pretty much an unlimited supply of what’s called templates, and you can apply a template to your website and give it a new look and even change it. You can even change it from page to page if you want to, but the design really is a matter of taste and making sure that it fits within the overall style and perhaps not only style, but you might want to deviate from those templates to have ah, designer who’s goingto do something so that your site is identical to the rest of your visual identity. Yeah, can you? Usually if you are using the templates, can you can you usually import your own artwork so that you can at least have elements that are the same? Like, i mean, you want to bring your logo and if that’s possible is that is that kind of functionality? Absolutely. Those air parts of the initial sped up generally. And because of the way these things were made, there’s usually quite a bit of online help that either can say you go on to the support sessions and you say, how do i do this? Forgive you inspections for you pay a few dollars, get someone too, actually customized to exactly the way, okay? And you find the online help to be actually helpful. Decently robust? Yeah, they’re very good people. He’s kind of systems are, i guess mildly put it fanatical what they do. Okay? And so i think an important message for small shops is that you’re not alone. You’re probably not the first person to have. Encountered a problem with juma or wordpress? Used. Use the online help resource is all right. Wait just a couple minutes left. You know what i find always annoying tio have to look for and sometimes i don’t find it is a way of contacting the organization. You know, i’d like to go beyond your blogged. I’d liketo actually maybe talk to somebody. Or or at least we have the chance to email somebody. And sometimes you can’t find that so easily what’s your thoughts on contact. Well, the standard is at the bottom of the page. There’s a length that says contact their standard that’s pretty much always there. But, you know, certainly those states not they’re pretty frustrating, depending on how important it is the organization’s actually get contact. He may want make-a-wish prominent as the donate, but okay, and again, you were cutting out a little bit. So you’re you’re advice to make the contact button as prominent as the donate button if that’s important to your organization. Yeah, i know that’s the standard down at the bottom that should be looked contact, but and that’s, the first place i look, but sometimes it’s not there, and i have to go hunting for howto email somebody or send it if it’s not an e mail, send a message using the site ondo that crucible frustration leased for may. You don’t want your visitors to be frustrated that, uh, that’s a big deal, i frustrate easily, you know, because i’m shallow person. So it it all goes it’s all consistent with the shallowness and the facade and the perception it’s, it’s all bundled together and something that i need to talk to my therapist about, okay, we have just like a minute left. Scott, what about having a community? Is that like a place where other people who love love your organization, khun gather, is that worth doing? Or should that just be your facebook? Your organization’s facebook page? It depends on your community like everything else like you. Facebook is great if you want to have a relatively open community. What two people engaged it’s entirely possible to build a community function into your website. Juma has a couple of these that air very much facebook like except that they’re closed community. So information and conversations that go on inside that community, stay there, they’re not public. As they are pretty much in the on facebook and the other thing is that, uh, if you can set up your own terms and conditions of that that are much more favorable to those people that use it. In other words, facebook, anything you put on facebook is the property of facebook and they can do anything they want to, and you can kind of go the opposite direction of that say, ok, if you post anything here, you could take it off any time you want it’s your property if you put a picture up it’s your property and, you know, so sometimes it’s more advantageous to have this kind of locked up communities than it is to be open to the world. So it really eso it really depends on what the character of your community is that you wanted to be, scott, we have to leave it there. Scott koegler, our regular tech contributor and the editor of non-profit technology news, which you’ll find at n p tech news. Dot com on in that conversation scott ni refered again teo are the fabulous facebook segment that he and i did together, and you’ll find that again. On the february twenty fifth show, also, i was referring in a few places to my blogged on, if you want to take a look at that, that is that m p g a d v dot com my thanks to alice aspen march for letting us replay her earlier interview and, of course, my thanks to scott koegler next week is going to be a show from the archives, but i don’t know which one yet i haven’t chosen. So the best way to know about what’s going to be on this show is to keep up. By signing up for our insider email alerts on our facebook page, i actually take scott koegler advice and you go to the facebook page facebook dot com tony martignetti non-profit radio there’s, a link there that will let you sign up to get the weekly alerts for the show and that’s. How you can find out what’s coming up while you’re on that facebook page, you can also click the like button, become a fan of the show and then, as scott said, what we post on the show page will show up on your wall and that’s another way for you to know what’s coming up and that’s how you’ll find out what’s coming up next week because even i don’t know at this point, we’re always on itunes. You subscribe. Listen, any time on the device of your choice, go to our itunes page by entering non-profit radio dot net that will take you to our itunes paige, the creative producer of tony martignetti non-profit radio is claire meyerhoff, our line producer. Today was janice taylor. Sam liebowitz is the owner of talking alternative road casting, but he didn’t produce the show today. Janice did. Our social media is by regina walton of organic social media. We did an outstanding job promoting that reception i told you about earlier. God, i hope that you will be with me next week on talking alternative broadcasting at talking alternative dot com that’ll be next friday, one to two p m eastern and, of course, always on itunes. Listen, any time at non-profit radio dot net hope to be with you next week. Upleaf durney i didn’t think that shooting getting ding, ding, ding ding. You’re listening to the talking alternate network to get you thinking. Nothing. Good. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Do you love movies, then join me and share your pains about them on the radio. 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Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com you’re listening to talking on their network at www dot talking alt-right dot com, now broadcasting twenty four hours a day.

010: Pay Attention & Fundraising Software – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Alice Aspen March, founder of The Attention Factor

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com