034: Back Office Blunders & I’m Looking – Tony Martignetti Nonprofit Radio

Tony’s guests this week are:

Jeff Marston, President, Resource Centers for Management
Paula Marks, President, Hire Resources

Read and watch more on Tony’s blog: http://mpgadv.com

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Welcome to the show, this is tony martignetti non-profit radio. I’m your aptly named host, tony martignetti were always about big non-profit ideas for the other ninety five percent last week, i hope you recall it was legislative lookout and apprehensive with federal lobbyist perry wasserman, managing director of five o one see strategies we looked at what congress is debating that hits home for you, like the charitable deduction, maybe being at risk and what’s the fate of the ira charitable roll over. Also, i had scott koegler our regular tech contributor, he explained what it means to take the plunge and develop a smartphone app for your non-profit this week, back off his blunders and i’m looking, my guest will be jeff marston he’s, the president of resource centers for management, and jeff is going to explain how to stop squandering money on your back office costs and reveal tricks to save big on supplies, phone, energy desks and other stuff that your office needs. Then on our regular feature, i’m looking it’s time to check in again with our recruiter, paula marks and our non-profit job seeker leonora paula’s advice for career and job search works for your next search, whether you’re in it now or it’s in your future, and between those segments, of course, it’s always tony’s take, too. I’m going to talk about six tips to master your fund-raising relationships from a blogger post that i did this week before he departs. I wanna give a shout, larry bloom and his guest at nizer. Adios, larry, so you next week. This is tony martignetti non-profit radio, and after this break, i’ll be with jeff marston back office blunders in a pre recorded session. Co-branding think tooting getting ding, ding, ding ding. You’re listening to the talking alternate network e-giving. Things cubine is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl are said to want to nine, six four three five zero two for a free consultation. That’s lawrence h bloom two one two, nine, six, four, three five zero two. We make people happy. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back on tony martignetti, the host of tony martignetti non-profit radio. I’m joined now by jeff marston. Jeff is the president of resource centers for management, and before founding the resource center’s, he was the first housing division director of the volunteers of america in new york city. He also has management and planning consulting experience throughout the u s and in saudi arabia, including two stints with booz allen and hamilton. So clearly you can see that his background is in non-profits and the corporate consulting area. So he brings that for-profit and corporate experience to our small and non-profit small and midsize non-profit audience, and i’m very pleased that jeffs practice brings him to the studio today. Welcome, jeff. Good to be here, tony it’s. A pleasure to have you. We want to talk about saving money for small and midsize non-profits on the in the back office. Let’s start with something that i think is a pretty substantial budget item for a lot of organizations, maybe all that that are able to even offer it. Health insurance. What suggestions do you have around health insurance? And tony, i very much recommend that non-profits when they’re taking a look at cost reduction start with health insurance because is usually the biggest item second teo salaries and wages so one of the critical issues in dealing with health insurance is never just renew your policy don’t just blindly say it’s another year, let’s, go let’s, continue where we’ve been, ok, what should we be doing instead? First of all, for smaller agencies and and small is fifty and under is that, uh, there are only six providers insurance providers in the state that will will deal with these small, smaller organizations in which state of you’re referring to in new york’s, new york, and the critical issue is to work with your broker, and you must pull your broker in as a consultant and is an adviser on dh that’s. That advice applies regardless of where you’re located in any of the fifty states have this sort of consulting relationship with your broker exactly, and if you don’t get a new broker, they want your business and they will provide consulting services, advisory services work with you and if they’re not change brokers and what sort of advice should you expect from this kind of a consulting relationship? From your broker as a consultant. Two or three of the key issues are one. Do we have the right structure? There’s, the traditional structure of health insurance and where you have a relatively low deductibles and you have the other kind, the h r a h s a deductible. If we have to stop you. And in this show, we have jargon. Jail. Okay. And i’m the warden of jargon jail. I hate to put you in there, but it’ll be of a temporary stay. Please tell us what h r a and the other acronym of mean, what is that? I can’t tell you what h r a stands for, but h s a or health savings account? Okay. They’re also known is high deductible accounts. You should at least talk to your broker about whether or not those structures that makes sense for your agency. And if they don’t know or they refuse to talk about it, get a new broker. Okay. Thankyou. Your sentence in jargon jail is commuted. Okay. Thank you very much. Temporarily. I hate okay. No, go ahead. Um, another thing is that since there are relatively few insurance companies in any state, do not go shopping for health. Insurance every year because the insurance companies will know you will get a bad reputation, and since their costs in the first year of serving, you are much higher because they have to sign you up, they have to do all the data processing, et cetera. You’re going, you’re you’re going to get a negative image, so you want to stay. You want to get into a situation where you stay with health provider for at least two or three years unless they’re provide terrible service, and maybe you’re changing plans or benefit levels within that provider. But your advice is stay with the same provider, whatever plan you’re into, correct thie other thing i would say about health insurance is that seriously, consider wellness programs, especially if you’re a larger agency and your broker and your health care providers should be able to work with you on that. So your people use fewer health care services and therefore your premiums have a chance of going down and in just a minute or so we have left before a break. You’re going to be looking for your broker consultant to be advising you on the suitability well, you know, the suitability for your agency and what the wellness plans are, that they should be, that you should be looking at, absolutely. Which part of it is a professionalism? Part of it is the personality of the person. The other is, are they the right size broker for you? If you have fifteen hundred employees, you don’t want a one person shop broker, and conversely, you’ve got fifteen employees. You don’t want to have one of the world’s five biggest brokers because they’re not going to care about you. My guest is jeff marston, and we’re talking back office blenders, saving you money and all kinds of back office costs on tony martignetti, the host of tony martignetti non-profit radio. We’re going to take a break. Please stay with us. You’re listening to the talking alternative network, waiting to get a drink. Cubine hi, i’m new york state senator joe a dabo. I will be hosting a Job fair on friday, november 12 at aqueduct racetrack in queens. From tending into three p m, we will have over one hundred companies looking for qualified workers. They’re all to be lectures on job strategies and networking. So come and bring plenty of resumes and join me on friday, november twelve at aqueduct racetrack. For a Job fair from 10 a m to three p m. For more information, please call pete in my district office at seven one eight seven three eight one one one one. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join Joshua margolis, fitness expert at 2 one two eight six five nine two nine. Zero or visit w w w. Dot mind over matter. Y si dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. You’re listening to the talking alternative network. Duitz e-giving thinking. Dick tooting, getting thinking things geever in-kind welcome back. I’m joined by jeff marston, president of resource centers for management. Jeff another a sizable portion of probably most of our audience is budget is office space office leasing. Most of our audience does not own a building. What about saving money around office leases? What advice do you have? It is in a major area where people can save money in the biggest blunder in office. Leasing area is to not get your own broker. Everybody who has purchased a house. Ah, condo. A coop gone out and gotten their own real estate broker. And the sellers have their own real estate brokers. Yes, certainly. Every building owner has a broker right in commercial real estate, you never want to talk to the person whose name is on the building. The broker whose name is on the building that working for the landlord, you need to go and find a tenant only broker who will work for you. This will save you money in the negotiations, and it will not cost you extra money. That landlord is going to pay a commission. When a transaction happens, he can either pay all of it to his own broker. Or he can split it in half and pay half to his broker and have to your broker. So this consulting advice does not cost you any money, so all right, so this non-profit does not pay for this broken relationship, and there are so many variables in a commercial lease on dh that doesn’t only apply in a big city, but there’s all kinds of chargebacks and emergency clauses and how to get out of the lease and all kinds of contingencies. It’s i think it’s just too complex for a non broker, non lawyer toe figure out, and i’m not going to go to a bunch of the details, but i would say to other things, first of all, because of all those details do not rely on even the best real estate attorney because the real estate attorney is not necessarily up on the market in terms of huh? Vacancy rates, costs of the give backs and he will make it happen. But a broker is the one that knows what the market is. So you need a good real estate attorney do not rely just on your real estate attorney to be your brokering represented the second thing is take advantage of the market today it is a buyer’s lee sir’s market, and it is very likely that if you have less than five years left in your lease, even if you love your building and want to stay, this is a good time to explore extending your lease, renegotiating your lease off and so take advantage of the market. A broker is going to know what the market is and be able to give you the good advice. I’ve often heard the advice that even if you intend to stay, it’s it’s valuable to go out into the marketplace, as you’re suggesting, because you can use the marketplace as leverage for renegotiating your released in the current space absolutely end with today’s market with the vacancy rates hyre if a landlord loses a tenant, it is much more likely that they’re going to have a vacant space for, um or extended period of time than, say, five years ago when ten a day left, you clean it up, knock down a wall paint put in new carpeting and three weeks later, tenant he moves in that’s, not the way it works, so landlords are much. More interested in keeping good tenants? Um, what about phones and internet service and that’s something that every non-profit has what’s the what’s, the marketplace like there in terms of trying to save some money for them? Well, there’s, good news and bad news on this we have the good news is that everyone, whether it’s, it’s, your home or your or your business of your non-profit has been saving millions and billions of dollars over the last twenty five years as that as a t and t was broken up and new competitors have come in. And so we’ve all been saving an incredible amount of money. Therefore, ah, i would recommend that someone ah non-profit not take a look at telephone and internet connections as a high priority area for cost reduction, because so many contradictions have already been squeezed out of the market in just because of with market trends. I think that the first place to start within that area is in your data, not on your voice communications, and there was a lot more competition in the the line charges between communication hubs and you knows we’re starting to get technical, but they’re okay if you get too technical put in george in jail, but go ahead, but on the data side, most non-profits are less sophisticated in that area and the in the market, there was more competition buy-in in that area than there is over on the voice side. Okay, um, and on the voice side, i know that there are consultants who will work on a contingency basis. Now, i do understand your caveat that this is not a place to look maybe first or even second for cost, because we’ve already we’re all enjoying the savings, and we all pay unlimited. We all pay a flat fee, probably for unlimited service, but if someone wanted to look at it, the phone side, there are these consultants to work on a contingency, right? And we’ll review your bill. Yes, there are, they’re two kinds of consultants, and they’re two different perspectives. There are certain consultants that will do an audit of your past bills and see whether you’ve been overcharged charge for things that weren’t in your contract and there’s a basically a fifty fifty contingency situation. Usually, if you have not, if you’ve either never had an audit or you have not had an audit in the last three or four years. It’s reasonable to consider it. Okay. The other kind of consultant is looking at the future and they probably will not charge a contingency. They they will get paid by the phone company the way in and insurance broker is on a residual basis so you won’t have to pay for this service. They they will show you how to save money, and then you will just pay the phone company what you pay and the phone company will pay them at residual commission. And for these look back phone consultants. When you say it’s a contingency fee basis, that means if they save you money and i guess if they actually get you money back from previous errors, omissions, whatever mistakes they get fifty percent, and you keep fifty percent that’s. Correct? There should be no other fees. Ah, no other exchange of money and this sort of assignment. Unless they actually save it and get it back correct and let’s. Look sort of expand from phone internet and look att utilities. Little more generally. What way we’d be talking about gas and electric, primarily gas and electric. In some, in some areas also a fuel oil. I know this is getting really boring. People start to glass over when you talk about when you, when you think about your utility bills, if you are paying them directly as opposed to paying them is part of your lease. This is an area where there is a whole new market, and in new york they’re called s coz ceo energy supply companies. They are state regulated. They are approved by your local utility. Tell you’re afraid of george in jail again. I am, but i’m a quick learner. Tony. By the way, my guest is jeff marston and he’s, the president of resource centers for management. We’re talking about backoffice blunders, saving you money in the back office. And, of course, i interrupted you, jeff let’s, talk more about those energy service companies. Okay. Basically, they are legitimate as they said, their their their their state monitored. It is a legitimate organized market. And anyone can save sixty seven percent on their total utility bill. Now gas and electricity. And ah also, most customers now have the opportunity to enter into a fixed price contract. And especially if you are interested as a non-profit. If you were interested in budget certainty over a specific period of time, these energy supply companies can now offer you a fixed price for a year. Two years, three years. You, you may save money. You may you made not save money because of the market goes down significantly. But if you are comfortable with where the market is today and you want that budget certainty then this is now offered to you through this this new energy supply company idea. And how do you find the energy supply companies? The s goes in your area, wherever you are in the us. Well, there are there two basic ways. One is you. Give me a call at eight, six, six two seven seven, eight, six, six xero or you go to the website of your local utility of or of your state public service commission. And of do a little do a little seeking on, and you will find the names and contact information for all of those. The vast majority ofthe states that have decoupled supply from distribution in the energy business are located from the district of columbia to maine. Oh, okay. It’s atlantic seaboard, the mid atlantic yeah, admit atlantic and new england if you’re listening to us and in denver or minneapolis or new orleans, your states are are not not doing yeah. So so in so outside the area, from maine to washington d c you’re saying it’s pretty much just you work with the supplier that that is state authorized? Correct? There aren’t thes energy service companies s coz that’s? Correct? Let me also add that if you want to go broader than our discussion, i have something from jeff. The file name is cutting costs and it’s ah it’s from a workshop that he did on cost management strategies. He was the facilitator and i have it up on my block now that’s at mpg a dv dot com you click the media tab and you’ll find the file under today’s show date the october eighth and the fire was called cutting costs that is provided to our listeners from jeff. I want to thank him for giving us that resource. What else? Sounds like you might have more, more, more advice around utilities. How? Well, let me ask you specifically how often should you be going? Into the marketplace to compare what you’re paying now with what you could be paying is that every year, every couple of years, how is that good question? Completely different from the health care area it’s completely different competitive situation there are in new york state, there are about twenty five, cos it’s much more of a commodity. So basically, if you’re staying with a variable month to month kind of cost once a year, you should seriously reconsider if you are enter into a contract one, two or three years, then you went about three months before your contract terminates. You get back with the company or your broker, and and you take a look at it but it’s much more of a of a commodity situation. It’s interesting. There are different areas of savings where you should be into the marketplace, um, or or less frequently, definitely. And this gets back into using your broker, your provider, your vendor as a consultant and finding out what the market is in terms of your relationship to the market in terms of buying and going out forbidden, that sort of thing. So they will tell you, and it changes from subject matter to subject matter and it’s really up to you to broaden your relationship with your broker, tio this consultative advisory role that you’re suggesting in whatever area we’re talking about, right? And you should not you should not feel hesitant to do that. People want to get they want to get your business, and they are able to provide these services and in tougher economic times they’re increasingly willing, and therefore you don’t have to staff up or it’s it’s there for the asking. One other thing on energy we’ve talked about buying energy for less thie other is using less energy. New york state ah has a subsidy for energy on its by third party funs to do an audit of your facility so the state will help you pay for the others. And, uh, the cost of the audit is certainly less than a thousand dollars, and as i said, it’s, a third party, a situation it’s not done by a lighting engineering company, and so they’re going teo recommend all kinds of lighting situations these air companies with with contracts with the state, and they will take a look at the physical plant and all. Your equipment and that sort of thing and give you give you a report. That’s the other side that’s the other side of the utility area where you may be able to save money. Certainly over the next, you know, five year period, for example, and for our listeners that might be outside new york, that could be something that they should look for. Also, if even if there isn’t a state subsidy but the energy audit, maybe money worth spending because you can save the cost of the audit over several years in the future? Yes. And it’s, much more likely that this state subsidized program exists in in new york than it does anyplace else. Given the level of expenditures in new york. My ah, my warning for people is that they that is very possible, that they could find the right consultant. And they might find a affirm that is in the biz is in one segment of the business of lighting or h c or some other area. But if you have a good heart to heart discussion with them about, we want to see everything, not just your specialty. You it may very well be worthwhile tohave it done. We have about a minute and a half left. Jeff, i’d like to look at the ah, the sort of more mundane actually have about a minute left office supplies off of everybody spending money on paper, paper clips, staples are their savings that can be wrenched out of this. Yes. Couple of rules of thumb never buy office supplies from a company that has retail stores. Really? Retail stores are expensive. And even though you’re buying over the internet, you’re paying for the retail store. So staples office depot are they recommend they are major companies that are lower, lower crossed so let’s, just focus on that because we only have a little time left in thirty seconds or so. What what’s the alternative if we’re not going to buy from staples, office depot, et cetera, where should we go? Well, ah, i have a favorite company and i don’t think we should. I don’t think i should promote them, but if people want to talk to me about that, i can i can do that off the air. This is an area that most companies that they have not gone out for bid in. The last twelve months can save fifteen to twenty five percent. Jeff. Again, if people would like to reach you, what’s what’s the phone number or the e mail one okay, uh, i’m old fashioned. Give me a call. Toll free number is eight, six, six, two, seven, seven, eight, six, six. Xero. My guest has been jeff marston, president of resource centers for management. I hope you got valuable back office blunder avoidance tips this week on tony’s, take two, which is coming up after this break. I’m going to talk about my block post this week, which is six tips to mastering your fund-raising relationships. I’ve got some ideas for you to keep in mind as you try to build those strong relationships, some things to do and not do, and that’ll be and tony’s take two after this break. You’re listening to the talking alternative network. Dahna this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy contact them today. Admission one one media dot com hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to the show. Of course, this is tony martignetti non-profit radio. In a moment, i’ll be joined by our resident recruiter, paula marks, and our non-profit job seeker leonora. But right now, it’s tony’s, take two. My block post this week is six tips to mastering your fund-raising relationships just some basic ideas that have been getting some pretty favorable comments on the block. Of course, my block is at m p g a d v dot com and a couple of those tips. One of them is to be a good listener, you know? You’re trying to build sound and honest relationships and strong relationships with your prospects and donors. I think one of the simplest ways to do that is just listen to what they have to say. Listen to what they say about your non-profits work and how much it means to them, because that’s giving you clues as to what might be interesting to them to give to and to fund you listen to what they say about their family that can give you clues to their receptivity to making an additional gift. Your your organization? Certainly, if you’re in planned giving fund-raising family. Circumstances very important, but it really applies for everyone be a good listener. People appreciate someone who listens to their story. Um, remember anniversaries and i don’t just mean weddings and birthdays, but on idea that i’m always sharing with clients is remember the anniversary of when the donor told you that they’ve included you in their will or the anniversary of when a donor made ah gift to you and it doesn’t have to be a substantial gift, but you want them to know that that gift, whatever its size and whatever type it was planned or outright or otherwise was so important to you that you remember the anniversary of it ah, year later, two years later, you remember the day they made their gift, they’re not going to remember that, but they’ll be very touched that you remembered their gift anniversary on one more. And then there were six on the post. I’m just giving you three right now, right hand written notes hardly anybody writes handwritten notes anymore, and writing a hand written note on a piece of stationary or card is so much easier than sitting in front of a blank eight and a half. By eleven screen, inward and feeling compelled to fill it. You want to write something heartfelt and sincere, but you can say it in fifty years. Sixty words and you don’t have to feel like you have to fill an eight and a half by eleven inch page. Read it in a card or on a piece of stationary hand written notes so uncommon, and for that reason they stand out, you’ll find those tips on three others on my block. Post six tips to mastering your fund-raising relationships my blog’s that m p g a d v dot com. I’m joined now in the studio by paula marks, paula is president of hyre resource is on her career. An executive search spans almost three decades. She’s, our contributing search consultant for the regular i’m looking featured and which is a recurring feature on the show, and i’m very glad to have paula in the studio. Paula, welcome back. Thank you, tony. Good to be back and on the phone we have leonora scala are non-profit a job seeker who has been graciously sharing her search for a job in non-profits with us. Leonora, nice to have you back. Thanks. Welcome back from from staten island, right here on staten island. Correct. Excellent. So, leonora, why don’t you? Ah, why don’t you tell us what’s been happening for you in the last four to five weeks since we last talked, you spoke. I wish i had better news. However, things have been more status quo. I’ve been getting responses to applications, sending letters directly, however, nothing yet has been solidified and what i’m coming across is something similar. I think we’ve all been talking about is if you don’t have that direct experience, um, in the field, i hate to say it. They sometimes don’t wantto even bother with you, it’s more of a specialized industry right now versus where it was few years back. And maybe, paulie, you could even comment on that because that at least would have been experiencing here and similar to what other people have been talking to and trying to communicate with him. Yeah, before i bring paula in, i just want to remind people that you’re looking for a non-profit a job. But you have a for-profit background in finance. Financial services? Yeah. Financial services also in the cosmetic industry, on dh people. I mean, within the industry, people want to talk to you and then outside of the industry, they’re like saying, well, we’re not sure if you know, you’re the right fit, it’s, almost like they’re looking for that cookie cutter person and leonora just remind us why it is that you want to make this career search. Why is that non-profit jobs so important to you? Yeah, back in back in august, my mother had back surgery, and when we had a look for rehab centers and i was doing the investigative work, i found that the non-profit ones were the better ones. No, and i said to myself, why not be since i know i’m in, you know, looking out there for something as a career opportunity, i would get very well in trying to make money for a profit organization. Why not be able to do that for a non profit organization and have them utilize that money just to help people, you know, in whatever what, in every which way it could be if it’s not just, you know, for the older people, kids or for animals or whoever it may be any non-profit paula, she has a lot of passion, but she’s not getting interest from the not-for-profits side. Well, i think that there’s a couple of things operating here and that is that we live in a time where there’s a lot of silos, and i think that organizations or at least their recruiters believe that if they hire somebody out of the same industry that they’re minimizing the risk, and i don’t believe that that’s true, and i think the one thing about human beings is where the only product that has a mind of our own. So just because you’re the guy from the competitive firm across the street doesn’t mean you’re going to be a better performer. And i think that if the not-for-profits were more open, as in the four, profits were more open to different kinds of experiences, as long as the person knows how to perform the function that they’re tasked with. And in leah norris case, she’s very fortunate that she has two career path. She’s got a financial career path and she’s got a product marketing one could even say she has three career paths, so she’s adapted, she went from banking to big consumer and she’s. Had to work in environments where finding funding was very important, even if it was for-profit finding funding is what not-for-profits all about how do we make this case, though, to the not-for-profits so they get out of there silo, and don’t just hire somebody from another non-profit and, you know, from a competitive non-profit who’s already been doing the work they’re looking for, how does she make this case? Well, i think that we as a c society need to make a big, big, sweeping changes i think we need to get people to listen to broadcast like this and to think about why am i not finding good people and that’s something that i’ve heard from companies for decades? Oh, it’s really hard to find good people, and you’re not going to find good people if you’re only looking in the same place, you need to be looking at other organizations and other industries and other skillsets where people have been challenged in different ways, i’m not saying that you should hire me to be your sepia, because i don’t bring that financial skill, but because i worked in a lot of different industries on the search side. I think it’s, one of the things that made makes me a very good search consultant is that i can understand a wide range of issues from a wide range of businesses and that the truth of the matter is it’s easier to have somebody who’s coachable that you can teach an industry. Look, i know you’ve been at this for some time, and we’ve been following you for probably five months or so roughly, and you were in a search before that. Are you thinking about abandoning the the non-profit sort of your search? I think that i’m not going to abandon it one hundred percent. I still eventually want to get there. I just feel like at the moment, most of the responses are coming from the profit side of the organization is teo, get that job because, you know the thing is it’s always easy to find a Job when you have 1 um, to do that and work my way. I know it’s it’s dealing with bond hearing, i need to do more of that. I started doing it very little, but now i need, you know, to heavier in that really to prove to those. Non-profit organizations that i’m serious about what i’m saying, so i’m not going to abandon one hundred percent, but i need at this point, i want to find something yeah, you have to be realistic, yeah, i’m trying to be realistic about what is coming my way and not abandoning that one hundred percent, so i want to be able to do that, but maybe it’s more of a long term thing, okay, okay. And, you know, we never we didn’t know what the outcome was going to be, not that the outcome is predetermined. I’m not well, certainly predetermined. I mean, not that the outcome is known something could break, so, you know, we don’t know what’s going to happen, but i think this could be valuable for for, for people, even if you end up, not in the non-profit job you’re it sounds like you’ve got the right attitude, i’m going to ask paula to say, you know, does she she’s gotta be realistic? Is this kind of rite attitude that the non-profit search should really be a longer term altum process for her, i think, is you said it’s, not a known situation, and i think because of the current state of the market and the huge amount of unemployment. I don’t think we can afford to abandon anything, and i think we’re constantly like grains of sand where we have to constantly be connecting with more people in different people. And as i have said, toe excuse me, leonora, i think that it sometimes takes going out of the box in a different way than we think about that you’re not necessarily calling hr people. You’re not necessarily just calling the finance person maybe call public relations or public affairs to connect in other ways in the organization’s you’re interested in. And you’ve made that point a number of times, paula, that you just you can’t be out enough. And you’ve told stories about talking to people on trains and planes and thinking your doctor’s office, you know? So why don’t we? Just what? I’m going to turn to leonora, andi, ask what? What have you done? Leonora that’s that’s out of the box, whether it resulted in ah for-profit interest or not, whether it was for-profit non-profit what have you done that similar to what paul is describing? I’ve actually come out of the shell. I i’m always the type of person that i’ll go up and talk to people, however, i’ve been a little bit more bolder come and doing that if someone came back to me and says, you know, we don’t see a right fit here, i’ve gone back to them and i said to them, give me some opportunity and time to sit down with you and show you almost proved to you where i see it could work some cases i’ve had positive results in it and meeting that at least talk to me, and there were times when they’re like, you know, sorry, we don’t see it happening, you know? No, thank you, okay, each one is a learning each one is a learning experience that i’m sure exactly exactly what it is, and as i’m out there, i’m out there, just, like, put what polish says talked everybody on ideo and their times, i’m sitting in starbucks and someone happened to talk to me, and i’m like i’m there talking to them and trying to find out and connect with them in which way i can. We’re going to take a break, i’m with leonora scala, our job. Seeker non-profit job seeker and paula marks our resident and contributing search consultant. This is tony martignetti non-profit radio stay with us. Talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness can help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert two one two eight sixty five nine to nine xero. Or visit w w w died mind over matter. N y c dot com buy-in do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing or mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com. Talking all calm. No. Welcome back to the show, leonora before the break, you were saying that you’ve come out of your shell that’s probably something necessary don’t do you feel that way for job seeker? Totally. I think when you first are looking, you tend to be a little bit more reserved. You i’m not gonna do you have the idea? I’m not going to be doing that, and then you get tripoint where no, i’m going to do that. You need to be just boulders. What on finding and nothing bold in a bad way. I’m saying bold where you’re going to try things that you haven’t tried before, okay, leonora, i’m sorry, paula. You probably have something to contribute about being out there being bold. I do, and i’m not sure that i consider it bold, but i think it can be bolder. I think we all have to think about things differently, and i think we have to look at things differently, and we’ve been thrust into being entrepreneurs in a time when we’re coming out of decades of being a cog in a wheel, and i think that being available to people making ourselves available and hoping other people. Are available to us is going to help create more opportunities and more awareness and more connective ity leonore what’s the next step for you now i’m still going to keep on going at it the next epps i have i’ve actually gathered her roughly about maybe seven to ten companies that i’m going to find key people within the organization and try to connect with him in that way and it’s just going to be starting out just talking to him you mean in the not-for-profits non-profit yes, i’m sorry, um and just talk to them and find out what their needs are, one of the concerns that they have and i’m going to come back and say to myself, okay, where could i help them and try toe? We’ll call it, try to convince them i’ll tryto persuade them it’s almost like what to do with fund-raising and you’re trying to get people shoot, you know i don’t need the money, and here i’m trying to hold myself a dollar bill, but i’m trying to sell myself to them. I’m going to try to work that way. Does your networking include networking with non-profit cfos? Who? The reason? I’m asking is because i think they’d have a better one standing of your background does that include a cz your work, including that that is the new i was going after more than people like the line people of people who have the reporting to you now that’s my next that’s, my next step is all right, now i need to go a little level hyre because maybe they’re the ones who truly understand dahna you know, i also try to look and do a little bit more research on their backgrounds and to find out where they came from because if someone had a similar background just coming from a profit into a non-profit they’ll probably understand it more than maybe somebody who’s always been a non-profit so i’m trying different angles on that, and maybe in a few weeks, we’ll see something different coming to play. But, you know, i can’t predict the future, okay, on dh my thought was that cfo’s, with their financial background, would have a better understanding of what you could do, how your experience would translate to their organizations. Paula, what would you like to see leonora doing next? Next steps, i think she’s doing a lot of the right things as we talked about more recently it’s continuing to do the research and find perhaps if she can’t find the headquarters in the new york market where there isn’t a headquarters in the new york market, maybe talk to people in regional offices. I think we all know the companies move from people move from company to company to company, often in the same sector. But if you reach a regional person, let’s just say for girl scouts of america in this market and they know somebody in another not-for-profits or finding out where the conferences are for the not-for-profits market, even if it’s not in the financial area, but it’s, perhaps in the fund-raising area, so at least you’re rubbing elbows with the kind of people that can be helpful to you. And i think that a lot of hiring is done based on how we occur for people and the way we behave and how people feel about being around us personality type, personality type of style, how you process information, how open you are to a conversation that you could talk about things other than your own organization. Having some band with you mentioned earlier leonora volunteer work and that you haven’t done too much of it, you’ve done some what type of work have you been doing? I’ve done a little volunteering at a dog shelter because i have this a little passion for dogs because i want a sitting home doing some letters, and i heard on the news that the way that these animals were being treated and i’m like, oh, my god, that’s right by where i live, let me go there and check it out. I’ve done it, but i just need to, like, i’ve done a few hours here and there, i think i need to be more dedicated in that respect. Dahna okay, its meaning what i say, what i say, paula, volunteering, is that a good guy? So they want to make this transition absolutely it’s another way of meeting people in the industry that you’re interested in, and i guess demonstrating a commitment to the to the industry, demonstrating a commitment, getting to know something about the organization, you will certainly learn more about not-for-profits if you’re functioning at one, even if it’s on a part time basis and non paid, by the way, nonpaying dwork still counts, you’re still there. You still getting experience? You still hopefully looking around and gaining an understanding of how these organizations work and you’re showing your commitment because our time is limited, but you’re devoting your limited time is right to something that you you aspire to and you’re giving back, which is what not-for-profits all about, it may be valuable, leonardo, for our listeners to hear where the leads on the for-profit side have come from actually in various, various ways. One is definitely a few recruiters here and there, some of it was coming from just supposing you do the board, you know, like monster, and they simply hired something’s coming from there open, and i’m doing a lot of things through linked in, and the more i become networked with different people, it seems like they’re searching me out based on my background, like, oh, you know, we’re looking for somebody with just have a background would you be interested in a position that i’m working on or had a two companies actually connect with? May i’m saying, you know, how about we sit down and talk and the smartest of a talking exploratory, but you never know where that could lead. Come on and then some other ones is me just doing direct mailing? Okay, let me just sending to, like, a hiring manager saying, you know, i’m interested in your corporation, you know, could we sit down and i’ll share fifteen minutes with you, and some of it is coming from there, okay? And in just the thirty seconds or so, we have left. Paula, these sound like home runs. Can we can i sit? Come sit down and talk and direct mail hits absolutely it’s a step in the right direction, it opens another door and the value for our listeners could be, you know, if they are in, if you’re in a non-profit now and you’re making a more direct transition, that million or is trying to make her advice could be valuable for your transition, which would be an easier one than when she’s trying to work on leonora. Thank you very much for sharing your story again. Thank you for having me, it’s. Our pleasure. Paula marks. Thank you for joining me in the studio. Thanks, tony. My thanks to leonora scala are non-profit job seeker and paula marks are contributing search consultant and also thanks to jeff marston for backoffice blunders next week. Amy eisenstein she’s, the author of fifty, asks in fifty weeks, and she’ll share advice from her book on direct mail board fund-raising diversifying your funding, creating an individual giving program and quite a bit more from her book hope you’ll be part of that conversation you can keep up with what’s coming up on the show. Sign up for our insider email alerts on the facebook page while you’re there, click like and become a fan of tony martignetti non-profit radio, we’re on itunes. We’ve been on itunes for weeks where we’ll be on itunes for much longer. Subscribe and listen any time on the device of your choice smartphone tablet, computer, whatever that’s at non-profit radio dot net, our creative producer is claire meyerhoff line producer sam liebowitz and our social media is by regina walton of organic social media. I hope you’ll be with me next friday, one p m eastern here on talking alternative broadcasting talking alternative dot com i didn’t even think that to be a good ending, you’re listening to the talking alternative network to get you thinking. I think. Cubine are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed on montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt. Y at r l j media. Dot com you’re listening to talking on their network at www dot talking alternative dot com now broadcasting twenty four hours a day. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six, four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two. We make people happy. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert, two one two eight six five nine to nine xero. Or visit w w w dot mind over matter. N y c dot com cerini fundez talking all calm. Hyre

026: I’m Looking and Interactive Websites – Tony Martignetti Nonprofit Radio

Tony’s guests this week are:

Paula Marks, President, Hire Resources
Scott Koegler, Editor, Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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Welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, your aptly named host tony martignetti maybe call that last week we had saving your office from a sexism seen policies you need in place to protect your non-profit my guest was hr consultant karen bradunas, and we talked about protecting your employees and your non-profit from harassment and discrimination claims also last week, punch up your plan giving newsletter from savvy story style to picking perfect pictures. Claire meyerhoff who’s, the editorial director of the plant e-giving company, shared her secrets to get your plant e-giving newsletters red this week we have our recurring features. I’m looking savvy strategies for your search our non-profit job seeker leonora is going to get continuing advice from our search consultant, paula marks. We last checked in with them in late december. Listen to help your own job search and your own career where that’s for today or for the future and second segment is with scott koegler returning our tech contributor scott is the editor of non-profit technology news and he’s going to be talking about winter active websites what you need to know for true interactivity on your website and how to achieve that so that your website winds and on tony’s take two at thirty two minutes after the hour. Today, i’ll be talking a little about itunes, coming very, very soon, and also beware of those self serving objective reports that we see on the web. Talk a little about the most recent one of those that i’ve seen that’s all this week. Joining me after this break is pola marks and leonora are non-profit job seeker. This is tony martignetti non-profit radio, a two minute break. You can hang out for that. Stay with me. You’re listening to the talking alternate network, waiting to get me to thinking. Duitz is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set two one two nine six, four, three five zero two for a free consultation. That’s lawrence h bloom, too. One, two, nine, six, four, three, five zero two. We make people happy. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com no. Welcome back on tony martignetti and i’m joined now by paula marks and our non-profit job seeker leonora scala. Paula is president of hyre resource is something that i like from a previous website of hers a quote the search process is like a spider spinning its web it’s important to think vertically and horizontally at the same time, and to make all the unlikely connections, paula has a career in executive search that spans almost three decades. She’s, the search consultant and contributor, i guess i’d say for this show, and i’m happy to welcome her back. Glad that her expertise brings her back for the i’m looking savvy strategies for your search feature. Paula welcome back! Hi, tony. Thank my pleasure. Have you also on the line? We have leonora scala, who is making a transition from the world of finance to the world of non-profits. Leonora, how are you doing? Well, thank you for joining us, leonora. And as i hope i do every show. Thank you for sharing your search with the audience. Get that degree, what’s. What are you seeing? Well, last time we talked to the two of you was about a month ago. Last december of well, it was actually last year like this late december last year. Paula, what are you seeing in in search? Anything you want to share with us? Ideo i see a lot of activity. I hear one thing from clients repetitive lee, which is kind of what i believe and that is that the big sites are not really the way to get a job there’s so much activity, but nothing really happened. People tell me that they feel that they’re sending a resume into a black hole, which i totally agree with. I think you missed the essence of human being when you process them through a machine, and i don’t think that any human being can write a resume to make everyone happy. And i think as long as it’s being screened by a machine, you’re just not going to see the range of people that are out there. Um, one of the things that i see on the flip side of the equation is the behavior of job seekers that really causes them to not be able to move forward. And again, this is an area that leonora has been totally open to. I find that a lot of people really want to get engaged in the debate. Why? They wrote their resume the way they did because their mother’s cousin’s friend’s six brother, two times removed gave them this advice. Well, who are they? Well, i don’t know. So i think we are in a a bit stagnant as a society, i think there’s a lot of fear, i think there’s a lot of doubt. Um, i think it’s very stressful. I think it can border on depressing for some people. And yet when you give people suggestions it is, though you said something that resembles rocket science and a lot of it is really simple. And quite frankly, i was just listening to your predecessor’s, larry blue, larry bloom, the divorce, our things that he says about divorce and dating are not all that dissimilar from the kinds of things that people should be doing in the job search. For instance, i happen to have been on amtrak two or three times in the last month for business, and i was just kind of observing and taking in the way people who work on the train work and it’s very much interface. Customer service, a little bit of operations, they have to really know how to handle themselves in the public. It reminded me a lot of my days in retailing. It certainly has the field to a certain extent of banking, perhaps a little bit hospitality. You have to be knowledgeable, you can’t just stand on the train and clip tickets. And so i got into conversation with one of the conductors, and i said, this seems like a fun job and he said, it’s, a great job is, you know, a really good benefits. And i said, well, do you think they hired people over sixty? And he said, oh, i know they do. They just hired my friend’s father and i said, well, what’s the range of pay and he said, well, i get eighteen dollars an hour and i thought, wow, last winter i would’ve liked to make eighteen dollars an hour. Um, he said, you travel all over the place so i mentioned this to a couple of my individual clients and i said, you know, call me crazy, but at least you get to show up someplace. It may not be the job of your dreams. That may not be the income you desire, but at least you’re out and about. And by the way, you could apply an amtrak and maybe some great recruiter says, you know, we have a more senior level job that i think you are more appropriate for, but nobody counts for that, you know? Their response is no, i can’t i won’t i don’t that’s, not from a on not that desperate, so that’s one piece of it, the second piece of it is suppose you go to amtrak and you’re working on the rails and you made a passenger and you get to talking, which is what i d’oh i always say i could work a train, a plane or a bus the way we’ve talked about that, you’re out there to engage and you cannot imagine the people that i mean in the business that i get is a result of me saying hi, where you going today? What? What brings you here, paul? We have just way have just a minute before i can i can i hold your coffee while they put your coat off? I think everybody is so tired of having relationships with machinery. And it’s showing everywhere. Ok, we’re going. We’re going to talk a little more about that. After this break, we have to take a break. I do want to pursue your you’re sort of monster mash, your, your anti monster monster dot com mash. And then, of course, we want to bring lee ann are in very quickly. This is tony martignetti non-profit radio stay with us, talking alternative radio, twenty four hours a day. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics politically expressed. I am montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career hyre trying to take your business to the next level, and it keeps hitting a wall. This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Sametz i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness can help you get back on track or start a new life in fitness. Join Joshua margolis, fitness expert at 2 one two eight sixty five nine to nine xero. Or visit w w w died mind over matter. N y c dot com you’re listening to the talking alternative network. Zoho welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent we’re talking about savvy strategies for your search, and paula marks recommends are that the monster dot com and similar machine oriented boards are not so valuable. Paula, why don’t you say a little bit more about that? And then we’ll bring lawyer leonora into the conversation. First of all, my disclaimers on one woman’s opinion but what i hear from clients and candidates alike is that it’s just overwhelming volume. You really don’t see quality on either side. Candidates don’t see quality from companies and companies don’t equality and candidates and it’s why believe it or not, i believe in the search process and it’s why i don’t do contingency work. Um, we’re human and we need to take the human element into consideration when we are making a hyre because somebody’s qualified, but they can’t get along with anybody that’s not going to be good high. And what are these boards doing? Order that’s automated that you’re finding another help buy-in screening out tool? I think they don’t operate by inclusivity, but they operate by exclusivity and how do they do that? Are they screening for key words or our company’s in your background or what i think they do key words. I think that it’s a great way, whether anybody admits it or not, to discriminate based on age. Um, i think you put in a couple of filters like let’s save insurance companies. Hyre and you have to have insurance or a retail companies saying you must have retail with so many of the jobs that all of us have and or have had really conf function in any environment and it’s much more about the person and their ability to function in a broad range of businesses with a broad range of people. I have no doubt that i could work in any environment. I can tell you that i would not be good in a highly woobox environment of a gigantic bang. Let’s, bring let’s, bring leon or in leonardo, have you used these? The monster or anything comparable? You have been using them all. And what of the other would you get the daily updates every day from the different job sites and they can be overwhelming there’s. A lot of them out there. A lot of them are duplications. Even when you do send in an application, you know you’re hanging. You don’t know what’s going on and it’s hard to follow-up. I’m very good about following up and trying teo circle back with somebody. Did you lease get my information? Did you? You know, would you like me to continue? You know, we could get together. We could talk about it and it’s hard to get that person. That one on one contact you just talking to a computer you’re talking to, you know? Do you know who has reviewed your resume to the sites? Tell you that some of the sights that i do you for them there’s, a contact person. And most of the time there is no buddy it’s. Just you know, this generic number that you just apply to or brings you right into the the company’s website. So i will try to call hr. But then they give you the runaround sometimes. So it’s very hard to do that follow-up phone calls to make sure they get it. They need more information, jack. Now, i think the irony of these systems, whether it be in recruiting or customer service, the very thing that put people out of work is the very thing that is preventing people from working. If you put a robot in place to screen phone calls to give you insurance information, if you put people on hold for ten minutes because their call is really important to them and your quality assurance is really important and there’s no human doing the job, and so you eliminate human beings from the equation. And then you wonder why there’s so much unemployment, it’s just a really a circle of just a negative downward spiral and nobody’s paying attention in my way of thinking and nobody’s aware of the tremendous impact i frankly, when i get on the phone calling an insurance company or bank, which i have to do all the time because, frankly, despite the seas that i pay, i have to do the work. If i meet the robot, i hang up and i get a robotic ally hang up. You don’t give me people. I don’t know these sites had there had their place, i guess when they when they started, they were they were quite valuable, and maybe just because they were knew. But now i do you think they’re just a victim of their size and they’ve been on and they’ve had to become automated because i think there’s a couple of things number one, i think they’ll always have their place. I think they’ll always be a percentage of employees, perhaps more entry level or perhaps that have less skill or have a very specific skill. And i think that employers think it’s cheaper the fact that it could take six months to find somebody, they they don’t see it as an expense because there’s no outlay of cash, i think it’s the new modern media so people think, oh, yeah, all the kids tweeting and this and that the other, but they’re still not getting success, and i you may know, i walked to and from work, and i listen to the conversations of people of all ages, and i hear this same thing i do a walking woman survey, let me let me bring leonora back and lean or what? What other sites have you used besides monster? I’m just wondering, what are the other ones that you’re you’re familiar with? Idealist is one is something, so i can’t think i have something with an aged is there i’ve been using linked in mohr. I’ve been doing a lot of webinars, and they’re saying that recruiters and even cos they’re using that a lot more. And i’ve been definitely more active in trying to connect different people and going to events and just overall, using that as a maybe, you know, the key. Okay, i have to admit that over the past a few weeks, people have been reaching out to may and saying, oh, by the way, we have this position open. If it doesn’t fit for you, do you know somebody else, which i found very interesting? And i have not been getting that from the other sites that have been using. So you’re finding that very interactive is that from lengthen your getting those those queers and i discovered on the facebook yet i’m starting to get my feel around their off from a business perspective, but definitely linked in has been a little bit more a two way street. I’ll call that. Okay, so it’s a compensate for the job sites, the bigger job sites you’re you’re spending more time on lincoln, but i noticed, but you’re still are using the big job sites, even though they’re not so valuable to you because you never know when the next opportunity comes by. You just never know, right? Paul, you should be a quality. You should be everywhere, right? That’s exactly what fuller and i have had discussions about is i want to be able to get myself out there and floral the opportunities that they’re there, as she said earlier, it may not be the thing that i want right now, but it may be that stepping stone to get me to where i want to get and leonora unlinked in how do you find that? The people who are who are contacting you, they’re making the first contact. So they just they saw your profile on lincoln? Yeah, what i’ve been doing has been going through the did you? Join the different groups and based on the different groups, people thinking, reaching out to me and said, oh, by the way, we saw your profile. Would you be interested in something like this? If you know somebody and i was like, i’ve got like, two or three of them, and i’m like, wow, schnoll that’s it kind of interesting. Okay, excellent. Leonora, you created that. You were open to it. You can imagine the people sitting home behind me. I don’t think yeah, those self defeating attitudes, right? Yeah, well, that’s that’s the whole point of people out there didn’t even go on lincoln, and you see what they’re not doing it. It’s. Interesting. Once you start learning and understanding the dynamics of what linked is linked and is you get to see well, people are not really maximizing it to what they should, and i’m willing to. And i’m really open to different ideas in different ways of finding that next step. Unfortunately, those some of those some of those bad attitudes come from the more the more deep troubles that you mentioned before paula. Like fear and and even depression. But you have to somehow do something. To break the side, you know, and i’m not i’m not pushing here, but this is where a coach can come in, and i could tell you that the people that i work with are they’re just clueless in some cases as to how they need to peel some things back some layers back to expose some issues so they can get through them and get on the other side of it. And it doesn’t mean working with somebody for one hundred hours. It’s sometimes one or two conversations make all the difference, and i think leonora that’s, why you’ve been successful because you truly were open toe listening. I find that so many people are so frustrated that they’re much more into the argument and the debate. Well, if you want to stay right and it’s working terrific. If it’s not working, then you need to listen. You know, it’s like me going to the doctor and him saying, take two aspirin and call me in the morning and me going home and going now i’m not gonna do anything about it. Well, then i have to be prepared to stay stuck. Leonora, how about let’s move off line? And goto riel face-to-face networking, how much of that are you doing and has much changed in the past month or so? What’s interesting is because of plankton, and they have these different social events. I’ve been going to a few of them. I mean, i’m going to be doing a lot more going forward, but i’ve just started getting involved, like like three or four of them, so they have live meetups, yeah, and based on the different from different functions, some of them are a couple hours and some of them are events where people do talk and have speeches and you get to socialize cocktail hours. Uh, and i find that to be helpful because at least then i’m just sitting and i’m talking to different people from different avenues that are coming by. And just last week, i met up with somebody that i met there, and we had a deeper conversation in regards to what i was interested in and and what she was interested in his well, it’s, more of a two way street. So you know anyone who could help each other out? That’s great, and you never know what that’s going to. Leave, of course, s o those meet ups come from the linked in groups. Is that right? Yeah, right. And they have different event. Could you just tell us some more networking? Well, what are some of the groups that you’ve joined? Are they are they non-profit groups or their job seekers groups? There are a lot of them i’ve done in the Job seekers 1 recruiting 1 because the police doing to fold hitting the recruiters that are getting the jobs from companies as well as other people who want to meet up with the recruiters. So it’s, a little bit of both. I’ve been doing a little bit of both. Okay on doll emanating from linked in this is over. Okay, so linked in is like to live meet ups and and those sound like they’re they’re getting promising because you plan to do more of them. Yes, i am. Okay, paula, anything you want to you want to add about thea the value of the face-to-face? Yes. I have a personal story to share. If i may, people know me and know that i believe in networking. I believe it been around it’s older than man and i think it’s effective, and i met with my primary care physician a couple of weeks before the holidays. I had to have a pre i had minor surgery and had to have a pre op physical, and i’m sitting across from him and he’s adding the data to the form and says, pull, i think we need a business meeting, and i think i must be dreaming and i said, okay, what would you like to meet about he’s? Just, you know, you’re always talking networking, i say yes, yes, that’s on that client and he said, you know, i need some marketing expertise, and he kind of laid out what he needed it for. And he said, you were my smartest patients, which i laughed that i know you must have a very small practice, and i said, you know, i can absolutely help you with that and he said, i’ve had a couple of marketing people and they get paid a lot of money for a whole year’s worth of work, and i really don’t see results, you know? I see how you are. What is this project you would do for me? And i said, absolutely i am very fortunate because of my career path, and certainly when i came into the business world in the late sixties, i went through a training program in retailing that was like getting your mba and i’m a generalist, and i’m a specialist, and i’m lucky to have that combination and i think that’s true for leonora, i think she’s been a generalist and a specialist and that’s why she can go into a for-profit or not for-profit environment and she could go into finance and or marketing for cosmetics or a service provider because she does have such breadth of experience. In any event, i wrote this doctor a proposal, and i realized, you know, i have so much more experience than i even think about it write a proposal about doing a marketing strategy using the proprietary database that i already own that forty years old and has millions of contacts and all kinds of sorts of information. Wait, we have just we have just a couple minutes, so i’m going i’m going toe ask you, teo, just stop the story, but i think the point of it is the right the value of just talking to people including your primary care physician and the people on amtrak and leonora meeting people in live meet ups, i mean, just getting out there as much as possible in exposing yourself, right, thanks. I’m not overlooking any possibility, right, including the online, which leonora is not finding all that valuable. But as you both have said, you just never know, and that seems to be sort of a recurring theme i guess that we’re hearing that i’m hearing in the different segments a cz we go month to month, you just don’t know. So you have to sort of you really do need to be everywhere. And this is a full time job for you, isn’t it? Leonora? Oh, it’s more than a full time job and i kind of feel like i’ve been like, you know, ten hours a day on just out there trying to connect in trying to find the right fit, okay? And are you are you focusing it all on a particular type of non-profit that you would like to be in that’s where i’m just trying to narrow it down, there’s a couple of different ones that i am interested in, i just haven’t found the right one because i do know what i need to dio is do that volunteering, and i don’t want to scatter myself all over the place. I want to find the right one that fits for me, so i’m still finding my way now. And where are you in the volunteering? You haven’t started that yet? I started a little bit at a dog shelter that i was interested in, but i’m not sure if i’m really liking this particular shelter, so also trying to branch out into i do love music, and there was something happening at the juilliard that i’m trying to get myself into. But, you know, we’ll see where it’s okay? And i would say the volunteering is is probably an excellent strategy for showing your interest in making that transition from financial services and two non-profit because you’re you’re devoting time. Um, paula, we have just thirty seconds, really just thirty seconds. Anything you wantto close with, keep on keeping on and keep the faith. Don’t get depressed. You can ladies thing. I’ll talk you out of it. Excellent, ladies, thank you very much. This is savvy strategies for your search we’ve been joined by leonora scala are non-profit job seeker and paula marks, search consultant and president of hyre resource is, and they’ll be back with us again in about four weeks. Roughly, ladies, thank you very much. You’re listening to the talking alternative network. Dahna this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing or mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile market. Their motto is way. Do whatever it takes to make our clients happy contact them today. Admission one one media dot com. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio very shortly. I’ll be joined by scott koegler and we’ll be talking about winter active websites. What you need to know. Excuse me about interactive websites for your non-profit right now. Thirty two minutes after the hour. It’s time for tony’s take two. And this week i wantto tell you that itunes for the show is coming very, very shortly. Should be just a couple of a week or so. Maybe two weeks at the most. Been working on this for a few months, but it takes time to work through the itunes process and also work on our own internal process. Me and the people who helped me with the show to get the audio processed correctly and then uploaded toe itunes with the artwork and the the search engine tags and the description of the show and all that’s that’s required before you can have ah, credible presence on itunes. You could take a little peek if you like. At non-profit radio dot net that’s ah, my earl non-profit radio dot net. You’ll see a couple of episode’s up there now about six. They’re older ones, but, um it’s it’s ah. It’s a presence, and of course, once we get the process going that i just talked about, every new show will be added, then you’ll be able, tio, listen from there, but more importantly, you can subscribe, which means you get automated downloads and then you listen at your leisure anywhere on an ipad or on your computer on the net book or on your phone, anything that can listen to on mp three and it’s all automated for you, and also take a look at my blog’s, which is at m p g a d v dot com i have a post went up today called self beware of self serving objective reports. I got something recently from a company called wealth engine and you know, and you’ll see the details in the block, but essentially they, you know, they described their report as something that’s objective, but really, what they’re trying to do is get you to beam or engaged in prospect research, which will then lead you to be more likely to engage wealth engine for their prospect screening services. So i just think, you know, you always want to be careful of just looked with scrutiny. I guess at this so called objective reports and again there’s ah, maura, about that and today’s post on my blogged mpg a d v dot com scott kottler is with us. Scott, how you doing? I’m doing great. Hell, you. I’m doing terrific. Thank you. Glad to have you back. Scott is the editor of non-profit technology news he’s, the show’s tech contributor. And we’re going to talk about what i call winter active websites. What you need to know about about and to attain true interactivity for your website. So that your non-profit website winds scott what do we mean? What won’t you tell me what i mean when i say interactive active interactivity. It’s a good point, tony. A lot of traditional websites have always been pretty much like a newspaper. You look at it, you can read it to get information from it, but they didn’t traditionally always have ways for you to feed back now, over the last few years, with what’s been called web two point. Oh, that’s. Pretty much old hat by now, because almost everything is interactive. I mean, even, you know, talk about newspapers. Most newspapers now have an online presence. And you can then talk back to the newspapers. So, let’s, uh, before you go further let’s, let’s be able to message back to the website it’s, able to forward on information to your friends and other things like that that’s kind of the basics. Now, is that the essence of web two point? Oh, we have to be careful about george in jail. I don’t want to. I don’t want to slam you into jargon. Jail. What? What? What? What? Generally does web two point oh mean, well, that that’s a good point, web two point. Oh, generally means interactive website. Okay. And that was kind of a jumping off point and there’s, you know, there’s a course. Now we have three point. Oh, but we’ll leave that for another discussion. Okay, three point. Oh, maybe. All right, well, now you teased us what’s the basis what’s the basics of three point. Oh, three point oh, is intelligence behind the scenes it’s where information is pulled together and given meaning by something called semantics. You know, the language of language um, again and it’s a big topic. But it is out there and something that there’s. Okay, well, we’ll hit web three pointers sometime later this year on the show. We’re in two point. Oh, now we’re talking about interactivity for small and midsize non-profit websites, so drilling dahna labbate what? What does that start to mean? What does it look like for the small and midsize non-profit? Well, let’s, start with the fact that if there is a non-profit out there that does not currently have a website, you know they need to be first moving in that direction and getting website for those that do have websites they made very well be of the older style words it’s essentially a brochure, information about what they’re doing, and it may not be updated frequently. So the first step is to get to a point where the information’s current that it’s updated that it’s easily available, and then you add the interactivity to it and that’s kind of what i was talking about in terms of the reader, the visitor to the website, being able to take action, one of the most popular actions is the ability to have a button on there that says, hey, i like this particular article or like this idea and i want to share with my friends and that’s the the ones that you see most often are the facebook like buttons. The facebook share this button and the twitter tweet this but yeah, but even i see on websites, i think it’s usually green, but it’s a little symbol on it, says share, and it may have those links that that you’re describing in it, but you open up that window and there are dozens of different methods of sharing that particular page, right? There are all kinds of those things you called widgets and those there lots of those available and the ones that have the twenty different or thirty different conectiv ity functions in a box our kind of a way to cover all bases. The truth is that the most the majority of us participants are going to be there twittering or facebooking. Okay, okay, and so we’re moving away from, and maybe we should already have abandoned the static webb website that has, ah, home page that hardly ever changes or maybe never changes. We’re away from that exactly. The current wave, if you will, is to have something that combines but the essence of the block, which is a constantly changing a set of information, along with more information, all kinds of topics, so typically on the center section that has a set of articles in it and along the top of the sides of the bottom, you’ll have more static information or menus that will get you too, about us or contact sore our events or donate now, which is something we probably talk about. Yeah, we will get to the donate now button. Um but so if the if the website is really moving to the block, then ah, blog’s should be updated at least once a week, if not a little more frequently, right? Absolutely. The old adage is content is king and that always true nobody’s going to revisit the website if they believe that they already know everything that’s there. So you need to constantly refreshing provide new information for people onda reason for people to come back and and what about getting subscriptions to the block? I see that a lot and i know it’s on mine also, you know, subscribed to this block yes subscriptions khun b in coming a different bunch of different ways, one of them is the rs has, which is the really simple syndication, thank you, and that that shows up in in a somebody’s are ss display or ghoul reader or somewhere yahoo leader or something like that, and the other subscription, if it is typically than the email. So both of those are valid and that’s one way to keep updated and in a way of getting people to sort of follow your your block, i mean that’s, that’s equivalent to the like button on a facebook page. Sort of yeah, sort of it is it’s uh, it’s the in bound to the reader. So as a publisher of the website year than publishing an article that automatically gets sent to that leader it’s it’s, not similar to a like button in that it doesn’t go to the readers friends, which is really the essence like but, yes, someone just sent me today video that i didn’t have a chance to watch yet, but it’s a cnn report that was critical. I watched it, i read the read the caption i read enough to know that it’s ah was a cnn report that was critical of facebook in in what it shares when you click the like button on a on a on a page now that, again is ah whole other discussion that yeah, facebook is has been chided quite a bit for the fact that you know their business, they’re not just doing this because they like you. No, they are every time you taken action on facebook with click alike, or you make a post or you connect with the friend, will you look at an advertisement? They collected information? They use it in order to sell advertising on their site? Face it, they have to make money somewhere, and they’re making it by selling your profiles to advertisers so that those advertisers target you for the things that you’ve already said that you like at the next-gen charity conference a couple of months ago, i interviewed andrew noise and o y e s, and he is the communications director for facebook he’s in a facebook employee based in washington, d c so essentially he does the company’s lobbying on dh i think the company’s response to what we’re talking about would be in-kind there are very detailed privacy settings in facebook, and they find that a lot of users don’t. Avail themselves of all the all the detailed privacy protections that are that every member has and you just hit the nail on the head don’t either their detailed there are about twenty pages worth of settings that you need to go through in order to enable those and my complaint with that is that nobody does it. Yeah, it’s just too it’s, too complex. Nobody first of all even knows that they’re there. And secondly, if they go to that page and they see that they need teo make some decisions, they probably don’t quite understand all the decisions it’s so daunting don’t have that it’s useless. Okay? You think it’s that bad? All right? And you mentioned it being a business it’s even more of a business now, just within the past, what, ten days or so goldman sachs invested? What a billion dollars or half a billion dollars in facebook, eso that much more of this definitely business friends, that doesn’t mean that you can’t use it properly, but it’s it is. You have to realize that that it’s taking the information that you put there and it’s using it to its own advantage. Let’s talk a little more about the interactivity. And we do have a couple minutes before a break to talk about that donate. Now, button, what was your advice around that? Well, i think that don’t donate now button is great. I mean, it allows people to very quickly and easily just make a decision to donate money to a cause. Be quick about new enter either your paypal account or your your credit card account. It’s secure, easy, it’s quick, a good way to make decisions on to collect abila nations and non-profits consent that up without having tohave. Ah ah hold back end processing by using paypal that you just mentioned, right? Exactly falik probably the easiest, most widely known of that. And if it is really it’s dead simple. I mean, if you know how to set up a web page, which, well, it doesn’t take a whole lot of experience. Then you can probably put together donate now, but and there is an implication to the donate now button that i know a fair amount about for non-profits and that is that in a lot of states, roughly twenty two, that donate now button is considered a charitable solicitation. In the state so in those twenty two states, so you just want to be aware of that? Because that has implications for your having teo register with state authorities everywhere that the that the donate now button is considered a solicitation. So for instance, if you’re a pennsylvania charity and you have that donate now button on your website, you are deemed to be soliciting in a bunch of other states once that don’t hate now button goes live a zay said that has implications for for some legal compliance issues for non-profits filing information you need exactly yeah, usually with the state attorney general or the secretary of state, andi, i wrote a book on the subject for charities that wanted do the registrations themselves, and i will get myself a plug there’s information about that on my blogging mpg geever dot com what about you started to talk about the free and easy resource is in terms of papal? How about other, um, why don’t you just tease us with a couple of naming a couple of free resource is we just have a minute before the break and then we’ll flush them out after the break. Sure, i talked about newsletters, and i think one of our previous conversation and i set up websites to handle newsletters, and i said, i use a open source free resource to set up the website it’s called june latto j o m l a and it’s. A great way to set up a website is highly capable, doesn’t mean that it’s, that it’s absolutely dead simple, but it doesn’t require a person to be a programmer, which i’m not okay. That’s. Good. All right, well, we’ll talk a little more detail about juma and what it offers, and maybe some other free resource is after this break. This is tony martignetti non-profit radio, and i’m with scott koegler stay with us talking alternative radio, twenty four hours a day. 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N y c dot com do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com. Talking. Dahna hey, welcome back to tony martignetti non-profit radio with scott koegler shows tech contributor and we’re talking about winter active websites, and scott left us with an idea ah, platform that is free resource for building a website. Jundullah joo m l a scott. You want to share a little more about julia? You’re definitely juma is one of the class of content management systems otherwise called cms that is open source, that means, you know, they’re the program’s air created by enthusiastic people on there, they’re provided for free. So jim was by far not the only one there’s probably thirty of these things around, but it’s the one that seems to fit the way that i unable to build websites that provide easy interactivity, quick ability to update just a plethora of features. They have twenty in things like with things we’re talking about the hey pal plugin button donate now the share this button and little panel of thirty different icons and all kinds of other things even going as far as newsletter creators and templates, they’re all free, so it’s a great place to start. I always recommend that for customers that i’m that i’m setting. Up a website is that at jundullah dot com dot com okay, and you said there are a number of other ones that then this open source, how does that? I’ve always wondered, how does that work? How does it how is it successful that just people all over the world are contributing to something it’s an amazing thing? People typically have full time jobs that may be related to programming or or some kind of function, and they are enthusiastic about helping to develop a new program a platform and they do. And so juma has a worldwide it’s got enthusiasts literally every probably in every country, certainly in a lot of europe and the far east and the the application just came out with a new update. One point six, even though it’s one point six has been out for about five years, but it’s it’s just tremendously powerful and something that could easily ten years ago, you would have paid one hundred thousand dollars for oh really, you think? Is that robust it’s? Unbelievable! Absolutely. Are there other resource is that you can think of that are similar or that atleast in the free category that there would be valuable. Yeah, there are. I don’t have my off top my head because i think we spent so much of my time with humans, but they’re certainly our if you go, if you do a search for open source cms content management systems, you’ll come up with a list that is stunning, confusing. Okay, open source cms how about wordpress? That’s? A very popular one for blogging, isn’t it? Absolutely, and that you’re right started out as a blogging platform almost exclusively, it has grown by people providing also plug ins and modifications allot of which you’re free and is, uh, turns it into more of a website development system. It certainly is a cz, you know, probably i don’t know i can’t really speak to you directly, but i know a lot of my a lot of my friends use use that as the website platform as well. Yeah, i know it’s a very popular one, and i think there are hundreds of different formats they’re called themes that that you can use. I know mine is a wordpress blogged based on the thesis for matt, i think this’s theme, i think yeah, yeah, there are on similarly, for juma, there are thousands of things, some of which are free and some of which are paid and that’s how these people make their money, they will provide some number of free resource is and then if you want something a little bit extra or more complex, then they’ll charge for those, but we’re not talking about a lot of money. One of the most expensive themes that i use is forty dollars and forty dollars for how long? Forever essentially you sign up, you say i want to steam, you pay powerthru forty dollars and you get the code and lives on your sight forever. Excellent. Okay, scott and i just learned from our producer sam that the talking alternative website is a is a wordpress based site, so there’s i mean, and that has a player and so there’s enormous flexibility and all free unless maybe you buy some of this special add ons, but those air chief you’re saying they generally achieved. There are some that are more expensive if if anyone wants to see the juma example it’s, my website, my your company newsletter dot com is built on junior, and you’ll see it’s. Got, uh, sound players? It’s got video players. It’s got all kinds of different things. Kind of very capable, but they all are very capable. It’s a matter of which one you get used to. Okay, excellent free resource ideas, scott. Thank you very much. Thank you. That’s. All interactive web sites, good ideas. Go to the sites. Do that search that scott recommended. Thanks, scott, for being on the show, my pleasure will have again in three, four weeks or so. Next week we’re going to talk about branded best bets for branding and promoting your non-profit principal of the red rooster group, howard levy will be with me and he’s going to reveal how to identify, propagate and exploit. Yes, exploit is not a negative your organization’s brand how to figure out what that brand is and use it to maximum advantage that’s that’ll be my guest, howard levy. Next week you can keep up with what’s coming up always on tony martignetti non-profit radio. By signing up for our insider email alerts on our facebook page. Make sure your privacy settings air right before you click like, but go ahead and click like don’t let that dissuade. You thank you for those who have, i think, it’s, about one hundred fifteen, roughly people. Thank you, add your like vote if you are not among them, and become a fan of tony martignetti non-profit radio it’s, facebook, dot com and then the show name also want to thank my guests. Leonora scala are non-profit job seeker, and paula marks, our search consultant in the first segment of the show. Creative producer of tony martignetti non-profit radio is claire meyerhoff line producer and the owner of talking alternative broadcasting is san liebowitz, and our social media is expertly done by regina walton of organic social media. This is tony martignetti non-profit radio, always big non-profit ideas for the other ninety five percent. Join us next friday, one p, m eastern here on talking alternative broadcasting at talking alternative dot com. I didn’t think that shooting. Good ending. You’re listening to the talking, alternate network, waiting to get you thinking. Nothing. Cubine are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? 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023: Charitable IRAs and Your Job Search – Tony Martignetti Nonprofit Radio

Tony’s guest this week is:

Paula Marks, President, Hire Resources

Read and watch more on Tony’s blog: http://mpgadv.com