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382: The Donor Journey – Tony Martignetti Nonprofit Radio

Posted on March 23, 2018 by Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guest this week:

Taylor Shanklin, vice president of marketing at Pursuant. 

There’s more at tonymartignetti.com

http://audio.mpgadv.com/2018/03/382_tony_martignetti_nonprofit_radio_20180323.mp3

Podcast: Play in new window | Download (Duration: 1:01:17 — 56.3MB) | Embed

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Posted in Episodes | Tagged beginning, categories, categorize, clusters, cost, data, deliberate, demystifying, Digital, donations, experiences, facebook, fb, first, fundraising, gifts, giving, impressions, initial, intentional, inventory, investment, mapping, motivations, personalization, personalized, poll, preferences, processes, profile, programs, pursuant, relational, relationships, retention, return, revenue, roi, rules, staff, stewardship, strategic, strategies, survey, taylor shanklin, thoughtful, touchpoint, transactional

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