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509: SEO For Your Fundraising Campaign & Rebrand Vs. Refresh – Tony Martignetti Nonprofit Radio

Posted on October 9, 2020 by Nonprofit Radio

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This Week: 

SEO For Your Fundraising Campaign
Our 20NTC panel helps you build your online community and increase engagement with 3 SEO strategies: keywords research; competitor analysis; and, content writing. They’re Michelle Frechette and Amanda Gorman, both from GiveWP.

Rebrand Vs. Refresh
Which is better for you, rebranding or refreshing your brand? Our final 20NTC panel helps you choose, then shares the case study of Byte Back and reveals strategies for getting the buy-in you’ll need for success. They’re Yvette Scorse and Christopher Wallace from Byte Back; Taylor Shanklin at Firefly Partners; and, Serrie Fung, founder of Zest.

There’s more at tonymartignetti.com 

https://audio.mpgadv.com/2020/10/509_tony_martignetti_nonprofit_radio_20201005.mp3

Podcast: Play in new window | Download (Duration: 48:34 — 44.7MB) | Embed

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Posted in Episodes | Tagged assets, benchmarking, budget, buy-in, capacity, challenges, clicks, colors, communications, consultants, costs, deadlines, donations, donors, engagement, goals, google keyword planner, google suggest, google trends, intentional, landing pages, logo, messaging, mission, moz, online communities, optimization, perceptions, pivot, providers, reluctance, requests for proposals, resources, revenue, rfp, search, social media, stakeholders, tagline, timing, tools, transparency, transparent, trust, values, vision, website

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