485: Be A Disrupter – Tony Martignetti Nonprofit Radio

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This week: 

Be A Disrupter
Chris Field
has been disrupting since he ran for mayor at age 19. His book, “Disrupting For Good,” tells the stories of unheralded, disrupting folks from age 5 to 77. And encourages you to do the same. Thankfully, he’s with me for the hour. He’s the perfect guest to round out our Innovators Series.

There’s more at tonymartignetti.com 

473: Social Change Is Systems Change – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2

This week: 

Social Change Is Systems Change
And to change systems, you need to employ networks. Those networks need leaders and facilitators. Enter Heather McLeod Grant. She is co-author of the workbook, “Leading Systems Change.”

There’s more at tonymartignetti.com 

335: Subtle Steps To The Ask – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guest this week:

Gail Perry, author of the book “Fired-Up Fundraising: Turn Board Passion Into Action.” 

There’s more at tonymartignetti.com

332: Fire Up Your Board Fundraising – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guest this week:

Gail Perry, author of Fired-Up Fundraising: Turn Board Passion Into Action.

There’s more at tonymartignetti.com

308: Data Disruption & Small Data Rocks – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Tom Hudson, technical director of thirteen23; Tak Fujii, vice president information technology, and Porsha James, senior manager, clinical initiatives, with Pancreatic Cancer Action Network; and Trevor Kale, chief engagement officer for Springbox.

Also, Steph McAllister, manager, systems and impact reporting, and Andi Argast, national program manager & digital strategist, at Framework Foundation.

There’s more at tonymartignetti.com

201: Engagement: Motivating and Measuring & Facebook Strategies – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Lauren Girardin, marketing & communications consultant.

Shari Ilsen, director of engagement at VolunteerMatch.

Drew Bernard, CEO of ActionSprout.

Read and watch more on Tony’s blog: http://tonymartignetti.com

092: Causes.com & 5 Words To Better Fundraising – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Susan Gordon, director of nonprofit services at Causes.com

Jen Shang, assistant professor at the Center on Philanthropy at Indiana University

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Welcome to tony martignetti non-profit radio on friday, may eighteenth, twenty twelve i’m your aptly named host, we’re talking as always about big non-profit ideas for the other ninety five percent. My thanks to nora simpson, the host before me on dh congratulations to her for her inaugural show creation nation. You’ll hear her noon to one here on talking alternative and also my thanks to delphine blew at w b a i fm here in new york city. I was just on her show between ten and and noon her show is shocking blue on w b a i which you’ll find at wgbh dot or ge and we were talking about fund-raising and we got her ah, good gift, good pledge thousand dollar pledge while we were on so my thanks to delphine for having me on her show, i hope you were with me on my show last week because i’d be deeply hurt if i found out that you had missed budget building basics and what to do when the donor dies. Budget building basics was with paul connick stein of mission first finance, and he had five steps to construct a budget your critical financial and program planning tool we also talked about how to use your budget throughout the year and what to do when the donor dies. That was aviva schiff, aviva benwikere. The legal notice is staring at you, telling you that a planned e-giving donor has died. Now what? Aviva is senior consultant at the sharp group, and she answered that question this week causes dot com susan gordon, director of non-profit services at causes dot com shares how this resource for charities and individuals helps draw people to your work through action campaigns. The site is smart, easy and free. Five words to better fund-raising gen shang is a professor at the centre on philanthropy at indiana university. She’s a philanthropic psychologist, we’ll talk about what that means. Her research has found five words that can raise your telemarketing revenue between the guests. It’s tony’s take to what i believe i have two very strong beliefs that motivate this show and all the content i create for non-profits and i’ll talk about those you want to join the conversation on twitter use hashtag non-profit radio we’re monitoring it here in the studio right now we take a break when we returned. I’ll be joined by susan gordon, and we’ll be talking about causes. Dot com, stay with me. They didn’t think that shooting getting ding, ding, ding ding. You’re listening to the talking alternate network to get me anything. Good cubine money, time, happiness, success, where’s, your breakthrough join me, nora simpson, as i bring you real world tools for combining financial smarts with spiritual purpose. As a consultant to ceos, i’ve helped produce clear, measurable financial results while expanding integrity, passion and joy share my journey as we apply the science of achievement and the art of fulfillment to create breakthroughs for people across the world. The people of creation nation listened to norah simpson’s creation nation fridays at twelve noon eastern on talking alternative dot com. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. Dahna you’re listening to the talking alternative network. Oppcoll welcome back to big non-profit ideas for the other ninety five percent. My guest now is susan gordon she’s, the director of non-profit services at causes dot com causes has over one hundred seventy five million users, twenty thousand non-profit partners and thousands of active collective action campaigns. She’s worked as a political organizer, communications specialist for women’s non-profit in cambodia and leader of a rural youth organization in new hampshire on twitter, she’s at susan gordo geo audio at susan gordo and i’m very pleased that causes dot com and her work there brings susan gordon to the show welcome, susan. Thank you so much, tony. Great thanks for having me on. Oh, it’s, my pleasure to have you i’m glad you’re with me. Um, tell us generally about causes dot com for people who don’t know absolutely so causes dot com is a platform where individuals and activists and organizers and non-profits of all budgets and sizes and issues can come to have the best online tools to run action campaigns. So we’ve been around for about five years now as a facebook application, but we’ve actually built out our own platform that lets individuals come on to our site create action campaigns, whether their petitions or pledges or video campaigns, or all of them, uh and get people involved through facebook through twitter and increased their supporter base and get more people taking action. And this is for not only organized charities, but also individuals, right? You said activists, absolutely yep, anybody can come on our site and create an action campaign, so we’ve had some of our best campaigns come from engage non-profit supporters non-profit employees and people who aren’t involved with organizations at all and just have a passion to see change in the world. They’re all about engagement, and we’ll be talking about that. What? What are what are action campaigns when you say that? What do you mean? So basically we wanted to create a way not just to have a community online, you know, we’ve been working on that for a long time. We’ve had over one hundred seventy five million people joined cause communities, but what are really benefit is for organizations and for organizer’s is to be able to get these people on line to take action, so we wanted teo, you know, we realised that to create riel change. In the world, we need to engage people on a different level and get people taking actions that you create a ladder of engagement. So maybe it’s a really easy online quiz at first, but you take a quiz, you watch a video, then you sign a pledge, and then maybe you move up to something like a petition or a fundraising campaign. But we realised that you really need to have that whole ladder of engagement for teo, bring people in where they are and then move them up to more impactful actions. So on causes, we have nine different campaign types, so you can just come on our site, create a cause and what you have the ability to do is post different types of action. So, as i mentioned, we have pledges so a pledge not to text and drive or a pledge to stop smoking. They’re our petition. So whether it’s ah, you know, local business or you know the government, you can create a really easy online petition and sway decision makers. That way there are storytelling campaigns where you can ask people to upload photos and videos around a certain topic. There are polls. Quizzes, video and photo campaigns where you could just engage people through, you know how many, you know, simple statistic like, you know, what’s, the most common type of debris found on our beaches today? Teo, you know, polls what? You know what? What campaign should we focus on for the next year and gather you no feedback from your supporter based so there’s all these different campaign types, but it makes it really easy to create a different types of online action campaigns around whatever campaign you’re trying to run, and these can be very cleverly used to also inform as well as to gather information. I saw one that said what? I don’t remember what the cause was, but what bothers you most, and there were some things about there were some stats about vehicles that i think four out of five parents don’t use car seats correctly or on there was something else about maybe texting and driving. And so it’s it’s a poll that sounds like a simple pole to mae could be used as information as well a as education as well as gathering information back exactly, and we found for particularly for a lot. Of small non-profits you know, they set up a facebook page or a twitter handle, and we’re you know, they reached a certain point, a kind of plateau of how many people had, you know, just sort of find up to receive messages from their organization, and they’re really looking for a different way of of engaging people and it’s not just about, you know, sign up for my facebook page, it’s really, about how do i get more people to come together around the issue that i’m working on? So maybe they’ll get connected to your organization through a simple pole or a quiz about the issue that you’re working on, so it really helps kind of break out of that just sign up for us to sign up for us and really allows non-profits, too, build a community and build support around the issues that they’re working on, and then whether it’s a fundraising campaign or it’s a petition, you know, signature drive, you’ve got you brought a whole new audience people in through the work that you’re doing, and we found that it’s a lot easier for a lot of small organizations to find new people that they may not have been connected to before, but that are really interested in the issue that they’re working on you mentioned earlier the latter of engagement, which is essentially what you’re what you’re describing, wei have just about two minutes before our before ah break what you say little about storytelling as an action campaign. What do people do around that? Yeah, so great example is actually if you go to causes dot com slash bully stories it’s just an example of how one organization is using this this feature, but basically we built a really easy technical way for you just to create you say post in action share stories, and you ask your members teo, to share stories, and they can upload videos and photos and stories on a topic that you asked them tio and so for this example on the bully project, movie was looking for a way to get people to share their own stories, that they were putting a lot about a lot of content, but they wanted their supporters and sort of people interested in the movie teo upload their stories of how they’ve been bullied or their messages of support for people who had been both and i can tell my makes it, you know, they just send him to cause the dot com crash bully stories, and we make it really easy for people to record videos on their computers or to upload photos or just type in a story. So that’s, one way that it’s being used is it was sort of motivated by this ninety nine percent tumbler blawg where you had people holding up signs that say, you know, i stand with the ninety nine percent, so it makes that type of campaign really easy, but also we were really interesting campaigns that conf fit right with whatever you’re non-profit is doing so let’s say, you’re doing a campaign to get more people to go into the national parks with kids. Well, you could create a storytelling campaign that just says, you know, upload a photo of yourself in the park and will, you know, give a prize toe one random person that uploads their photo so it can be sort of a way to either, uh, see evidence of people taking action or doing a really simple, you know, hold up a sign and support campaign. Or it can be a real storytelling campaign. So whether it’s police think, how is this hospital affected your life? Or tell us about your experiences with the disease or tell us, you know, give us your message about why you want to stop big oil, whatever it is that makes this storytelling sort of gathering content from supporters is an user generated content really easy. Okay, susan, we have to take a break when we return. We’ll susan gordon, of course, is dot com will stay with me, and i hope you do, too. Talking alternative radio twenty four hours a day. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Hi, this is second medium betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free second reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com this is tony martignetti athlete named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas, and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com if you have big ideas and an average budget tune into the way above average tony martin. Any non-profit radio ideo, i’m jonah helper from next-gen charity. Welcome back. I’m talking with susan gordon at of causes dot com, and we’re sharing this resource with you so that you can become acquainted with it and start your own action campaign or campaigns on causes dot com susan, i saw one organization, lgbtq rights, as about twenty, five hundred campaigns. Yes, we have a wide a very, very wide audience of those organizations and organizer’s that are using our tools so you can create as many action campaigns as you want. And so it’s really exciting for aa lot of orga ruminations who have been either building intense, really expensive micro sites or paying developers to come up with a lot of really unique, different types of functionality into their web site to be able to just have a free resource that comes on and you can create these beautiful online pages that are incredibly engaging and then pushed them out through facebook through twitter, through your email list, wherever your supporters are it really we’ve got a lot of organizations that have been creating a lot of different campaigns and and frequently creating lots of different types of actions that plug into all their different campaigns, so let’s talk about how a charity gets started. I know that one of your precepts is that this be simple to use, you don’t have to be technically savvy in order to in order to set up at causes dot com, how does the charity get started? Absolutely so you just go to causes dot com on when you go to that site, you’ll be able to see some some examples of of other campaigns that people are running just to give you an idea of what these things look like and how it works. But you just go to causes that common at the top, uh, you’ll see a button that says start a cause, so if you don’t have a cause already, it takes about two seconds to create, and it basically just gives a sort of campaign hub or a kind of community page that you can post all these actions. Teo so once you started cause, you’ll see a big button at the middle of the page that says post in action, and when you click that it will give you all of our different action tights. And so those are the nine those the nine different types of activities exactly. So you just click post in action, then you’ve got your options for pledges, petitions, video campaigns, etcetera on dh soon you’ll also be ableto at the top. Just either start a cause or just post in action directly, so if you don’t want a community page, you don’t want multiple actions. You just want to start a petition. You’ll also be able to do that too. Okay? And associated with your action campaign there’s a way of people finding mohr information about your work. How does that work? How do you send people elsewhere? That’s a great, great question. So on the page itself so let’s say you have a pledge or you have a quiz. And through taking the quiz you don’t just want people to know about, you know, the you know, whats that statistic about, you know, child safety you really would like them to tow. Connect with other resource is in a part of the bigger campaign. Well, there are a couple ways to do that. One is to include more information. Write on that page itself so on, sort of the information or more info section of the quiz. But the other thing that cause allows you to do is post an update. Everyone who’s taken an action so let’s say you get two thousand people to take this action about child safety. Fantastic. There will be a big button on that action that says posting updates and it allows you to actually email to people’s personal email addresses on update to the action so you can post one, you know, week after they take it that says, you know, thanks so much for taking our quiz about child safety. Now will you sign our petition to lobby the government to make new laws about this topic and so you can plug your next action or tell them how else they can get involved? Whether it’s volunteering or attending an event just connecting with you in different ways, you can post an update to everybody who take that action, send him an email and say, give him an update on how that’s going, but also howto how to take other actions with your organization. And this is all done through the site, right? Exactly. Yes, we built out a whole e mail system, so it makes it really easy. Okay, so somebody does not have to be an email programmer or an html programmer to have this these very robust tools, right? This is this is very simple, absolutely up. You’ll see on every action page a button that says post an update, you just type it in and we’ll email it to everybody. Who’s taken that action for you. Okay, okay, you also have integration with twitter and facebook. What did you say little about those? Yes, well, our facebook integration is actually what made causes works so well. I mean, we have individuals who, you know, are college students that create campaigns. One of our favorite examples is a is a medical student named eric ding who was really passionate about cancer prevention and was getting some of the deaths, cancer research, access to this incredible research by being at med school, but he wanted to share that with a larger audience, and so he wanted to gather people together and then to be able to send them this great information about cancer research. So, again, not your sexiest topic it’s something that in the past, a lot of research organizations and hospitals have struggled with how to use social media, but eric just came onto our site, created a cause, called the campaign for cancer prevention and went out and tried to tell all of his friends about it, and he posted them, posted it on flyers and break rooms, and he told his friends, and he e mailed his aunts and uncles, and he called his parents and said, you know, join, join this online community, and we’re going toe i’m gonna send you some really great information about cancer prevention, and through our the facebook integration on causes is really how his movement grew. So he recruited three hundred seventy two people to join the cause, and they recruited their friends and they recruited their friends and they recruited their friends, and eric now has six point one million people in his car that’s incredible that’s another thing i don’t really he got three hundred seventy five directly and then over six million through through those exactly that’s incredible, the way that that works is that we have plugged in ah, an incredibly deep facebook integration with all of these actions. So basically, whenever you sign a petition or you take a pledge or you take one of these quizzes, it’s automatically getting sent to your news feed. So when your friends signed onto facebook, they see, oh, susan just took a quiz about child safety laws. Ah, and they can see and take the quiz as well. So that type of integration has been incredibly important to getting more people to take the action that you posed thie other part of that is that we actually give you a list of all your facebook friends and say, now that you took this quiz, which of your other friends do you think would want to take the quiz to? And so you can just click and, you know, pick any of your friends on facebook and when you click, okay, you can type a message, and that invitation appears right on their facebook profile, so they find into facebook they get a buzz on their smartphone there’s a ton of ways that they’re going to go back to their facebook profile. See, oh, tony, you know, just sent me this quiz. I wonder what it is and then find out about it as well. Now i have to tell you on tony martignetti non-profit radio we have a full disclosure policy. Are you being personally enriched by the facebook initial public offering today? No, i’m not your not your, not your not okay, so it doesn’t matter to you what the share price of what the facebook share price closes that today exactly causes a completely separate company from facebook, so has nothing to do with it, and we’re actually just building on the place the facebook platform okay? And you personally or not being enriched, i am not ok, ok, good. Alright, so say more about facebook and twitter integration, please. Yeah, so so basically this way, the two sort of sites of facebook integration, which is one when you take the actions it’s being posted to your facebook news feed and then the second is that you can send the invitations right to your friends through facebook and it appears on their facebook provoc girl, these two types of integration have been the way that these these actions have been spreading, so the reason that eric was able to get six point one million people to join his cause was that, uh, was through these sort of friends telling friends, telling friends and we at causes have made that incredibly easy. And so for a lot of organizations, the exciting part is that as you get your supporters to take one of these actions, you know, you’ll be, you know, start telling your usual people about this. So whether it’s sending an email to your email lists are posting it to your facebook page or twitter what’s exciting is that when your supporters take this action, they are automatically going to be spreading it to their friends and their networks, and so we’re seeing about a thirty two, fifty percent pick up on different campaigns. You’re going to get fifty percent more people way actually just had a campaign that ran on causes that got forty seven percent of the people who came in through ah, take their campaign kayman just threw this facebook and agree. Agent susan gordon is the director of non-profit services at causes dot com and that’s, the site we’re talking about how robust, rich, easy, simple and this is all free, right? There’s, no charge to charities or individual activists. Exactly there’s absolutely no charge. You can create as many of these campaigns as you like, and all of these tools, they’re free, okay, let’s say a little bit about fund-raising campaigns, that’s one of your nine action action possibilities what what? What can be done around fund-raising specifically, of course, i want listeners to understand the latter of engagement that susan talked about his ultimately, the hope is that this will lead to fund-raising but there’s a lot of richness to be gained and shared before you get too fund-raising but but, susan, what if somebody wants tohave specifically, a fundraising campaign on causes dot com absolutely fund-raising is an incredibly important part of what we what we do on causes, and we’ve spent a lot of resources over the past couple years trying to plug these types of campaigns on make him work for fund-raising so when someone donates on causes, how do their friends see it? How did they ask their friends to donate as well? And how did they we create a rich sort of social experience around donating to ah, to a non-profit so they’re there to ways that we’ve done that. The first one is that a fundraising campaign is one of our non nine action types, so as i was saying you can, you know, post a quiz and then post a pledge and then post a fund-raising project, and so we created a really beautiful online page where you can add media, so photos and videos about what you’re raising money for. You can add donorsearch choices that say, you know, twenty five dollars, will send a kid to school for two months, you can sort of create a really great story around what it is that you’re funding. You could also absolutely raise money for unrestricted funds, which is, you know, just put up, please donate to our non-profit and add photos and videos of what you d’oh so they could be restricted funds or not, unrestricted funds it’s completely up to you, but you can tell a story about what they’re what you’re raising money for and put it up right on your cause with these different types of action campaigns, and you can create a campaign where you can, where the fund-raising element of it is that sort of where you’re leading to the whole time and, you know, it creates a great online page for you to send people to donate when they donate we’ve got a bunch of really neat things you can upload a thank you video. We send them a thank you note right away. We use network for good to process our donations and so they’ll get a tax receipt right away. There’s a four point, five percent processing see from network for good causes doesn’t take anything on top of that, but basically network for goodwill. Then send your organization a checker and electronic funds transfer once a month. And so it’s. Totally seamless. You’ll just get that check once a month with all of the donations that come in through causes. Okay, okay. We don’t have only two minutes left before we have to. We have to wrap up. I saw. Donate your birthday on the site. What is that? Yes. So if you go toe wishes, dot causes dot com that is are what we call wishes which our personal fund-raising pages. So, uh, if you as an organization are looking for ways and easy way to ask your supporters toe, give them an online tool that they can fundraise for you. Causes is an incredibly powerful tool to use for that. We’ve had people, you know, regular. People just supporters of a non-profit raise, you know, many thousands of dollars for organizations so they can first they pick an event, so if it’s their birthday, if they’re doing a run or a walk, if they’re getting married, if they’re doing ah ah memorial for someone or just any reason they can create a personal fund-raising page, they can tell their friends and family or even upload a video explaining why they’re raising money for this organization and then individuals can donate and we’ve plugged in a bunch of facebook and twitter integrations and so that they can then tell their friends, hey, my friends raising money for this cause it’s really great on and help you do your fund-raising there’s also meet little features like cards where when someone donates, they can make you a card on right on that page tell you, good job for raising money. You’re happy birthday right on that page on, and it basically makes it a really easy way for your supporters to gather donations for your organization and so you can send anyone toe wishes dot causes dot com they just create that page, select your non-profit is what they’re raising money for and then they’ve got this great parents to send people to to fundrasing, the site is, causes dot com. Susan gordon is their director of non-profit services. We have to leave it there. Susan gordon, thank you so much for being a guest, tony, thank you so much for having me, it’s been a pleasure. You’re very welcome, my pleasure. Right now. We take a break when we returned tony’s take to stay with me. You’re listening to the talking alternative network. Geever schnoll are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio it’s time now for tony’s, take two my block this week is what i believe i produce a lot of content for charities chief among them is this show my blawg, of course, a tony martignetti dot com i host fund-raising fundamentals, which is a podcast monthly feature for the chronicle of philanthropy. I do a lot of speaking and training i come into and news stories when i’m asked by journalists. So why do i do all this? Because the things that the thing that work that pays my bills is consulting, which i didn’t mention. I do that too, but all this other content that i produced, why do i do it? That’s? Because there are two things that i believe very strongly on dh that is, first, that small and midsize charity’s need to be better that aaron a lot of things measuring impact and outcomes and delivering programs buy-in fund-raising, of course, um, in their human resource is work and the marketing, communications, et cetera. And so i i believe that there’s a need to be much better in all those areas. Ah, and others. And second that charity’s deserve help to be better. I know that you’re working incredibly hard and maybe understaffed, maybe under budgeted, underfunded. So i think you deserve the help that you need to be better and those two things together or what? Dr me too produce the content that i do. That is what i believe and that’s. What motivates me? The block post is called what i believe and my blog’s that tony martignetti dot com also a reminder that we are on linked in, and i would love to have your feedback on the show if you’re listening. If a guest was particularly helpful to you dahna future show ideas, you’ll find us i’m linked in that is tony’s take two for friday, may eighteenth, the twentieth show of the year. I wish with me now is dr gen shang. Hello, jan, how are you? Good, how are you? I’m very well. Jen is an assistant professor at the centre on philanthropy at indiana university. She is a philanthropic psychologist. She’s been published in many journals, including experimental economics, economic journal, journal of marketing research and marketing science. Homework has also been covered in the new york times and the chronicle. Of philanthropy, and she is the author of the book fund-raising principles and practice, which is available at amazon dot com, and i’m very pleased that her research in her work brings to the show welcome, jim. Thank you. We’re talking about five words to better fund-raising what was the research that we’re talking about? Uh, it’s, uh, when we study how prime ing people’s idea of more identity come potentially influence, how they give on day when we say more identity, really, what we mend is how carrying kind, compassionate, helpful and friendly people think they are, okay? They’re us interesting. Their moral identity. Yeah. Okay. That’s the that’s. The research will let, uh, what was specifically how did you conduct the research? So this is when during public radio stations on air front drive. I’m sure your listeners are quite familiar with this form of fund-raising this was bloomington bloomington public radio in indiana, right? Yeah, yeah. That steering our billings in radio on their front driving ah, november, where they’re deejays kind of inter interrupt the programming and say things like, you know, here is that i remember and if you could give us this amount and here’s the thank you gifts so people call in and then half of the people who call in they are asked, you know, how are you a newer renew a member of the station? And then they’re thanked for either becoming or being a member of the station and the other half of the donors when they call in there asked exactly the same question, but when there are thanked there think for being kind and carrying member of the station were becoming a helpful and friendly member of the station. Schnoll okay, so what we found is that when people are think with those moral adjective, then they increase their giving, but this is only significant with female, but not mayo donors. Okay, let’s, let’s, be very clear. What are the five words that you used in your research is caring, compassionate, kind, friendly and helpful. Okay, that actually reminds me of the used to be a boy scout. I still have an eagle scout kayman eagle scout. This reminds me of if i didn’t mention i’m an eagle scout thiss reminds me of the scout law you didn’t know the boy scout law, probably unless you have boys. Trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean and reverent. So you’ve got you’ve got two or three of those in there? Yeah. Did you? Did you derive your your moral adjectives from the boy scout oath? I scott law. No law, not the oath. That’s, this is the law. Pardon me. This? Sure. Some off of the participants that participated in the orange inal study where these adjectives war generated they were members of the boy kapin. Okay, well, there could be some overlap, but we don’t know if that’s cause and effect that’s just that could just be coincidental. There were hundreds of people who were asked to list all possible adjectives they can possibly use to describe any moral person. And then we could. And the researchers off that really orange? No study collected the most often used adjectives by most people. Okay, i see. Those are the adjective that’s. How you came up with your caring, compassionate, friendly kind and helpful. You okay? Let’s. See, the the research is on ly, but only impacts females. Not so men are not influenced by the moral adjectives. Not the set that we not these five. Hopefully, they’re influenced by the scout law if their boy scouts, because otherwise it’s just don’t be a scout if you’re not going. Teo, reverent and helpful and courteous and kind and cheerful. Cheerful. So, um, but women are the majority of donors, isn’t that right? Yes. Two thirds ofthe most non-profit donors are female donors. Okay, so so using your research, we can impact two thirds of the giving population. Yeah, okay, so these people were thanked using one of the moral adjectives, but they hadn’t, but they hadn’t made their gift yet. So what were they thanked for? They were thanks for calling. Uh, as soon as they were called in. As soon as they call in there. Asked whether they want to be a new member ization or their existing member nation and there, thanks for either becoming a new member or being a member. Okay, so you thank for either being becoming or being a member or you thank for being or becoming a caring, compassionate, etcetera number. Ok, yeah. So do we know whether this applies to written solicitations? Well, we’re we’re currently testing different forms of recon communication and what we do there is you know, you mean one of the key things if people were to apply this technique is not the fact that, you know, they need to write down this five wars, but they need to engage people in thinking about these words. And i think one of the main reasons why our research turned out in the way that it did is because people were asked to answer a question first and that they’re thinking in response to what they think they are already. So when we apply these techniques in return context, what we had to ask people to do is not just to have kind carrying floating everywhere in the letter, but instead only on the renewal forms we want people to say i and then people find their name like gen shang, i wanted to give this much right. And then when i signed my gen shang am finding on those words you’re signing on those words what do you mean? Like they’re the words are below the below the line where you put your name? The words are actually in the in the box, in the background of that box where i started my name. Oh so there’s sort of shaded in the background exact, like a like a watermark. That’s, right? Ok, but this is research. You’re just testing this. You don’t have results from from this written written test yet. Well, actually, we we dio look at me. I’m way behind. Okay, but the result is that, you know, people see exactly the same thing. And half of the people are asked to print their name, almost words. And the other half, i asked to sign their name on those words, and we found a marginally statistically significant results. Where if people signed their name, they give more than if they printed their name on those words. Very interesting. But did you also did you also test that against there? Not being any words. Yes, it’s hyre than not having anymore. Okay, definitely. Just making that clear. Okay. Yeah. Okay, yeah, but but what’s important there is that when people sign their names, they’re more active in thinking about their identity, who they are. But when they simply print, they don’t think about being both kind and caring compassion. People asked much as if they signed that almost stamp their own it and the answer those words very interesting. That is very interesting. So so what’s really driving the effect we think at this point, it’s not necessarily that non-profit professionals know about those words, but they have to think of ways to tap into people’s sense of who they are and then leads those central sons of who they are into those morally, you know, promoted kind of product. What kind of increase in fund-raising did you see in your research? Well, in the first study, it was a ten percent increase in female donor, um and that’s average, you have to say about eighty seven dollars, in the control group where people are simply think and is about one hundred when people are thanked with moral awards and in this direct meaning that we just had it tested it’s about, like a five percent increase, they’re the average e-giving is much smaller because his christmas appeal so the average amount is like thirteen pounds and, um, you know, eighteen dollars, but then the the fact is about fifty upleaf about twenty dollars, okay? And also with women in the only only only an increase for women in the in the writing or that does that apply to men also in the written form that that that that’s okay, so men are not immoral? No, no, at least not in a written sense. Yeah, by no means that i think i’m just extrapolated i’m just taking a natural sametz seems like a natural conclusion for your research is that men in conversation are immoral. Well, not that that wouldn’t be how i know i know what i hope not know you’re. There is a more different it’s, a very different sense of saying something versus we were just not successful in bringing their own sense of morality to the front. So diplomats make a decision such a diplomatic, academic that’s beautiful, but really mentally moral no, of course, that’s an irrational conclusion. I really i think it is our failure on our part. So what we actually would like to test in the future is tap into moral values that male might be more likely to engage in, like, responsible, loyal, strong take leadership pride. Yeah, i think you’re i think you’re wasting your time with those just bein sports and cars i think is and booze, i think that’s where you really should be starting, you know, have a little budweiser icon that people sign and watermark, that people sign over that will that’s going to get that anheuser busch logo. You know those of this where you want to be, corvettes, you know, sign your name over this watermark of a corvette that will, i think, that’s, where you’re going to see market market change in mark changing giving, we need to take a break right now. Gen shang, assistant professor at the centre on philanthropy at indiana university, is going to stay with me. We’re going to keep talking about five words to better fund-raising stay with us. Talking alternative radio, twenty four hours a day. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. This is tony martignetti, aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Technology fund-raising compliance. Social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting. Talking all calm. Professor gen shang is with me. Jenn, you are a philanthropic psychologist. What is that? Yeah, well, it’s, i’m interested in studying why people do philanthropy and what, uh, doing a philosophy might do to their own life. You know what it might do to their own, like how it makes them feel how it makes them feel. How does that help them discover who they are defined their meaning in life? Okay. And it’s, not a field i’m acquainted with so hominy philanthropic psychologists are there. Well, i only know one of me, but i’m sure they’re so yeah, you had some of these. Have you had some campaign to systematically eliminate all the other philanthropic psychologists? Well, actually, i haven’t done so because i would rather their mohr. Okay, you’re not the violent academic at that. Maybe you were the the one percent violence academic, but that’s, not you. No, i was just you know, i was the first graduate of philanthropic phd from the canal philanthropy. In that sense, it’s, because the field didn’t exist aren’t annoying. Okay, out of the five people that we graduated already from that program, i was the only one who had a psychology background. Okay, yeah. There’s running through your research and you’ve mentioned it just obliquely a few times. I want to spend a little time on it is feeling better, feeling better about giving and and reinforcing one’s beliefs about themselves. So say, say so let’s talk about that. Yeah. So, for example, in this somewhere, i didn’t e-giving research what we did after we did. The experiment on the air is we send donorsearch survey and we asked them on the scale one tonight. How? Carrying. Actually, you think you are and then people silk road number like seven. And then we ask them, i’m on a scale of one tonight. How ideally would you like to become caring? And then people probably circle my i really, really want to become really, really caring. And then what we did is we calculate the difference between the two each we call more identities discrepancy. And then we link this number. Teo the same person’s contribution history to the same radio station. And what we found is that the more females give the smaller. This gap is between their actual and their ideal morally identity. But this relationship does not. Exist for males. So what this means is that the act of giving itself actually can potentially help female donors to rich. They’re more ideals and that’s. Great. Yes. To teo, get closer to what they believe of themselves already. Right? Exactly. Okay. Yeah. Yeah. Um, again, men out. Liars. You know, they don’t care how they feel. They don’t. They don’t have feelings. I don’t know what they’re thinking. They don’t know what they’re not giving that it’s. Unbelievable. What? What a disappointing gender. Well, what they’re thinking, what they’re giving couldn’t really be measured with the set for measurements we have. So i think the next step in my research is trying to find ways where we can find what men are thinking. Right? Well, there’s the cars and sports and booze that you know it’s. Okay, um, let’s. See? So this is academic research that can be immediately applied. And tha the telemarketing part, right? I mean, so is there any reason to think that if if the organization is calling out that there would be any different result? Uh, no, actually, we way are currently conducting any marketing way. I don’t have the results yet. Okay? But because we don’t think there’s any reason why it wouldn’t work so you could be calling out and thanking someone for thank someone for having been a a friendly or kind or helpful donorsearch in the past. And would you consider giving this year? Is that does that? Does that sound right to you? Yeah. Yeah, but what they need to do is they make sure that thing is somehow linked two people’s sense of their donation or they’re being a donor. And that, i think, needs to be set right before they asked people to give again. Oh, right before. Okay. All right. Before you right at the beginning of the park. Or, you know, without knowing anything about the donor without asking them to at least answer one question to engage. Ok. Ok. So a little engagement, but then right before the ask this this thanking right? Using one of the five moral adjectives two out of using two. Okay. Oh, excellent. All right, so you have to use two of the five? Yeah. We never tested just one because we be virality is a complicated constructs he need, you know, multiple kind of ways to get to it, excellent. Okay, so it’s friendly and kind or whatever. Yeah, any two out of five, you know, to avoid driving, okay, and i’m going to say them again. Okay, i understand i’m going to say them again one more time. Caring, compassionate, friendly, kind, helpful. Do not do not go to the scout law, because it will lead you astray. They’ll beam, or that aren’t on the list that then then r this is sort of suggesting that, you know, we should be not so reliant on anecdotes and tales of what good fund-raising is. But try to rely on hard research as much as possible. Yes, definitely. Absolutely. Teo, any coast don’t make a piece of research. Okay. Okay. Where can people learn more about your research? Well, they can first search jin xiang on the web, and the first link comes up. Should be my website. All my published papers are on there. Okay, let me let me just tell people you’re last name is spelled s h a n g, right, gen shang. Ok, go ahead, please. And then we my collaborator adrian. Sergeant who is the only chair anywhere on fund-raising we collaborative lee maintain a public information website and it’s called www dot study fund-raising dot info. Okay, study fund-raising dot info. Exactly. So if if people just go there, we provide updated information about what research is relevant in what domain. And, you know, we update at pure ops degree and there we try to change all the academic language to away. That is more easily accessible. Gen shang is an assistant professor at the centre. On philanthropy at indiana university jen, thank you so much for being a guest. Definitely. Thank you, it’s. Been a real pleasure. Thank you, thank you. Next week, charity transition. We’re talking about making a career transition into charities, but julia bonham’s strategies will also help those who work in non-profits and are looking to make a change within non-profits she’s, an executive coach and the principle of career change for good. Don’t let your employees listen to that go offline maria simple returns she’s the prospect finder, of course, our regular prospect research contributor this month, she has tips for conducting offline research. You know that the best prospect research comes from face to face meetings with people you want to know? Better check us out on facebook, check us out on linkedin on youtube, youtube, it’s, riel, tony martignetti you know you can listen live our archive, check us out on itunes and to get to itunes. To listen to the archive, go to non-profit radio dot net on twitter you can follow me, i’m at tony martignetti the show’s hashtag is non-profit radio my thanks to lynette singleton for tweeting today, she’s, a very loyal tweeter thank you, lynette, you can follow her she’s at s c g, the number four non-profits our creative producers, claire meyerhoff. Sam liebowitz is our line producer, shows social media is by regina walton of organic social media. She’s, the one who keeps all those sites up and functioning and current. And the remote producer of tony martignetti non-profit radio is john federico of the new rules were gonna be remote on june eighth at fund-raising day conference here in new york city at the marriott marquis june eighth. Look for us on the exhibit floor. We’ll be doing interviews for this show. I hope you’ll be with me next week. One p, m to two p. M eastern at talking alternative dot com. E-giving thinking. Good ending. You’re listening to the talking, alternate network, get anything. Thank you, cubine how’s your game. Want to improve your performance, focus and motivation? You need aspire athletic consulting, stop second guessing yourself move your game to the next level, bring back the fun of the sport, help your child build confidence and self esteem through sports, contact dale it aspire athletic consulting for a free fifteen minute power session to get unstuck. 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Looking to meet mr and mrs wright but still haven’t found the one want to make your current relationship as filling as possible, then tuning on thursdays at one pm for love in the afternoon with morning alison as a professional matchmaker, i’ve seen it all with distinguished authors, industry coolers and experts on everything from wine to fashion. Join us as we discuss dating, relationships and more on talking alternative dot com. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow, no more it’s time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to go what’s really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry sharp your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio dot com. Every tower is a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Dahna hyre

047: Fire Up Your Board Fundraising – Tony Martignetti Nonprofit Radio

Tony’s guest this week:

Gail Perry, author of Fired-Up Fundraising: Turn Board Passion Into Action

Read and watch more on Tony’s blog: http://mpgadv.com

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Treyz dahna welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent if you feel that your non-profit doesn’t get the attention it deserves, maybe in the media or maybe from consultants. You have a home here at tony martignetti non-profit radio, the aptly named host tony martignetti fortunate that i found this show last week, we had techniques to develop your corporate sponsorship strategy remember, my guest was john hicks talking about corporate sponsorship, and we had a review of fund accounting software with shows technology contributor, the editor of non-profit technology news. Scott koegler this week for the hour, fire up your board. Fund-raising i’ll be joined by gail perry gale is a consultant and the author of fired-up fund-raising turned board passion into action. Her book title pretty much says it all, she’s going to share proven techniques to motivate your board to step up to their fund-raising responsibilities gayle’s book is published by wiley, and it is available on amazon scales with us for the hour at about thirty two minutes after the hour on tony’s take too. I’m going to talk about sexism and how it’s being suffered by professional women. I blogged about that this week and also your last chance at a discount to the next-gen charity conference, which is next week in new york city. All that on today’s show. We’re going to take a break. And after that, i’ll be joined by gil perry. Please stay with me getting lending, the wounding e-giving ding, ding, ding ding. You’re listening to the talking alternate network, waiting to get you thinking. E-giving cubine. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics politically expressed. I am montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com looking to meet mr and mrs wright, but still haven’t found the one i want to make your car relationship as fulfilling as possible. Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. Zoho welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m joined now by the president of gale perry associates. Gail perry is a consultant and author. As i said earlier, her book is fired-up fund-raising turned board passion into action, published by wiley, available on amazon dot com. Gail is an international speaker on this subject, and she leads her own has led her own consulting firm for over fourteen years. I’m very glad that gale’s practice brings her to the show today. She’s joining us from north carolina? Welcome, gail. How you doing, tony? I’m doing well. Welcome. Welcome to the show. Pleasure to have you. Yeah. Why’s fund-raising important for board members. Well, actually, they they actually own for our big fun before. And many say that they have a very bilich. Although boardmember not agree with gail. I’m goingto interrupt you. I know you’re you’re on you’re on a vonage connection, i think. Is that? Yeah. And it’s breaking up a little bit. Do you have another phone that you can call on and i will do a little a little song and dance while you call him? Okay, please. Do. This is tony martignetti. Let me ok. I was also for my song and dance like this. She cuts me off. We’re just having a little technical problem with trying to get a good connection from gail galley there. Any better? Yes, it sounds better. One. We want to continue with the question why? And you cut me? I didn’t get to do my song and dance. You believe this? Alright, maybe. Maybe later. Notion. Uh, gail, you still there? There. Gail it’s. Beautiful. All right. You know, this is live radio because this wouldn’t happen otherwise. Let’s, take a look at tony’s. Take two at aa. Seven minutes after the hour instead of thirty two minutes after the hour. Do we have freddie? Do we have gale back? No, we don’t have gale back. Freddie will let me know. Um, the subject that i blogged about this week actually is sexism buy-in not only in the office, but generally in the office and outside the office suffered by professional women. The story that i told took place in a bar i was with a professional colleague was a networking dinner. Um and to rather boorish married guys intervened while i was in the men’s room and came back to find them harassing might be a little strong, but harassing might actually be appropriate. I’m not sure the woman that i was having the meeting with we had to sit at the bar because there weren’t any table reservations available. You can see the whole story on my block at m p g a d v dot com, and it actually has garnered some comments from women and men. The women are telling stories about their own situations, how they might be marginalized in an office that they actually working, but they’re there they lied, but their clients don’t recognize them is the leader, and another story was about a woman who was afraid teo actually stopped wearing dresses in the office because of comments that were made. Another story was from then you adjunct professor, the university wasn’t giving him enough office space or professor or classroom space. He had to run his classes from his home, and he relates how one of the female students was so uncomfortable with that idea that they that she un enrolled from the program from from his class so that’s all on my block. Um, the other thing that i wanted to take a few seconds to talk about on tony’s take two much earlier than anticipated is the next-gen charity conference, and that is coming up next week. I’ll be speaking on friday about social media and planned giving, and you can have a twenty percent discount to that unconference on my block. Go to the block, looked for that post, and you click the link to a twenty percent off discount on the nextgencharity conference. We have gale back, but we’re going to take this break. I’ll be joined by gail perry. After this break, please stay with me. Yeah, you’re listening to the talking alternative network. Duitz are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set two one two nine six, four, three five zero two for a free consultation. That’s lawrence h bloom, too. One, two, nine, six, four, three, five zero two. We make people happy. Krauz hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Yeah. Durney welcome back to live radio, tony martignetti non-profit radio that last commercial by larry bloom. He says we make people happy. His show is the divorce our i know the show makes him happy, i think it’s it’s catharsis, cathartic radio for larry bloom. I know that very heartfelt, very tender radio. You can listen to his show the hour preceding mine. I’m joined now by gail perry. Our subject is fired-up you’re bored fund-raising gail, you’re with us, right? Okay, excellent. Much, much better. And let’s go to that first question. Why? Is fund-raising important for board members? Gale? Well, boardmember have such a responsibility to make sure the organization is successful. But the problem is that many organs many boardmember zehr not enlisted a recruited on dh, told when they’re recruited that their job is fund-raising so at the outset, they should be told they should be told and it doesn’t happen. I think that non-profits or embarrassed to ask him or afraid to bring it up. And i think it backfired terribly because then the champ wants the board to helping fund-raising in the board. Says what? What do you what do you know? What about yes. You know, the chronicle of philanthropy just yesterday in the online edition, had an article about the frustrations among non-profits that board members don’t step up to this important obligation. And on the side bar, there were four articles going back to, i think nineteen, ninety seven since then, and all of them had the headline’s something like non-profit boardmember sze don’t step up to their responsibilities, and here was basically that four or five maybe articles since i think nineteen, ninety seven, i know this is an enormous area of frustration for non-profits yeah, it is, but the problem is that i think i think non-profits bear a lot of the blame because i think i think, frankly, i think their expectations are way too high. You can’t expect untrained volunteers to be successful in fund-raising when they’ve never done it before, and they may not have the personality for it, frankly, i don’t want on that boardmember there soliciting because they wouldn’t be good at it. You probably have to clean up. Okay, we’re gonna talk about that later on. But what other roles there are around fund-raising besides soliciting, but so you think you think the responsibility. Lies with the non-profit wants a little more about that. Yeah, there’s a there’s, a sinus flandez says, we all get the boards we deserve, and that means that the more time and energy you spend on your board, the more you get out of him. Um, and i think that non-profit leaders need to take take a leadership wrong with their board and give them training and talk to them about expectations and talk to them about, um, what it is that the job of the board members is to do because so many boardmember don’t know, and i frankly, frankly, i think a lot of people who served on boards are very well meaning people, and they want to do a good job, but you got to tell him what you need. Yeah, that’s always that’s always the case, they’re passionate about the mission, and i know part of your messages toe unleash that passion, we’ll get to that, but they’re always passionate about otherwise they would have turned you down, you know? You know, they care, but you’ve got to figure out a way to make it easy for him and make it fun for me and what are some of the challenges that that are either organizational or personal to board members? Well, you know, for one thing, they don’t know anything about fund-raising they be racking? I think it’s unreasonable to assume that somebody can do a great job when they when they’re totally untrue ride and i’m a battle that weary, hardened veteran of twenty five years and fund-raising and i’m very comfortable with that. I got his sessions, i write articles in conferences, i understand the techniques in the technology, so one of the rules is they don’t understand it at all. I think four members think that fund-raising is all about asking for money, and we all know that that’s not particularly good fund-raising because good fund-raising is much more of a cultivation process in the relationship driven process, but if boardmember think it’s all about asking and it’s all about money, then they freeze, you know, from from opera started about think fund-raising is about changing the world and helping children and helping the environment and all the things that you’re raising money for, and the board members get stuck in this mythology of what they think fund-raising years and they make it into this horrible yucky, embarrassing, um, tacky poor manners, you know, they made it back-up all sorts of myths about it, but when you do it right, it’s a really joyful experience and your matching donors with causes that mythology often is carried on by the organization. Yeah, you know, i think i think i think fundrasing got a bad rap all around because a lot of people are nervous about it and they don’t they don’t understand it, they don’t know how to do it well, and and it does take a special skill set really does. What about the the meetings that board members are attending and they’d be used for your laughing looking she’s, laughing at me on my own show? You believe this? I know you. I know you’re laughing question, um, adult light board meeting. You don’t think that board meetings are boring, and i think the board members would tell you that they’re boring and i would say to you, if you have boring meetings, what kind of a board and you gonna have a board board? Uh, and if you have a board board, i don’t think they’re going to take action and fundrasing so it’s very important that we make boardmember into a cheerleading session and a and a exciting motivational experience now, that’s interesting sometimes, you know, something called a cheerleading session is used majority of lee, but obviously you don’t mean that. How would you turn boardmember into a cheerleading session? Well, you know, i think it’s gotta have some excitement of passion to it. I think the leadership has got to be passionate and excited. I think you’ve got to talk about important issues. You’ve got a door way shit boardmember time with crap. Excuse me. You know, um, thank you. You bring in testimonials from people who who, uh, who are being helped by your organization. I mean, just last night i was doing aboard retreat with our local women’s center, and i asked the director to tell us a story of something that had touched her heart recently. And she said she told the story of this woman who had two children, preschool children, small ones. Her husband lost his job and he abandoned the family. And she was that her last resort. She didn’t know what to do. She was going to get evicted. From her apartment, she has no money. She had nothing. Two small short. It had never worked outside the home. And when gene, the director of the women’s center, told her that that the women’s center could help her with her rent for a couple months. So she got herself established. The lady burst into tears and gene in telling the story last night she cried, had a blower nose and and, you know, it was in front of all the board members and the board members really got it about how important their work. Wass and it was a very touching and motivational. It was probably the most touching moment i experienced all weekend work. Yeah. That’s. An outstanding story. And and in a in a board meeting. And what was the reaction to board members? Could you see any? Oh, yeah. Physical reaction. Thank you, teo. Right. They could feel the energy. I think a lot about energy. I think that energy probably maybe is the basis of all this stuff. Let’s talk a little more about that because you think about it a lot. What do you mean about energy? You know, do you let me give you a little example? Do you have a friend whose energy is like the cold, clammy kitchen sink? You know what has been friday night with them, right? But do you have a friend whose energies like the warm sunshine and you want to spend time with them and one of my great fund-raising mottoes is winding down, throw a party because what if you could make what you’re doing fun? You attract people tio and four meetings air fun if the board members enjoy getting together, if, um if they if you could make your boar biddies into a party and let people enjoy themselves, you attract more people to your cause. And if you’re having a fund-raising of yet turned that into a party and you will bring me more money. There’s a whole lot of this attitude about, uh, being gregarious and being i mean, you changed the world by expanding your energy and influencing other people. And if boardmember zehr embarrassed about fund-raising and embarrassed about, quote, hitting up somebody or something, their energy is going to be like the clothes cold, clammy kitchen sink. So i gotta get four members away from their myths about fund-raising being yucky and get him pointed toward maybe. Friendraising. So they could be excited about what they’re doing and really inspired about the work. And and there are other activities which we’ll talk about that that are appropriate around fund-raising. It’s interesting that, um, uh, act of fund-raising can be seen as yucky and clammy and dirty and embarrassing and begging, even which is a very based form of human actions or the same action at same activity fund-raising can be seen is one of the most powerful shining examples of compassion and human. Yes, i’m talking with gail perry she’s, a consultant and author of the president of gale perry associates, and her book is fired-up fund-raising turn board passion into action. Gail, aside from the’s very poignant testimonials at meetings, how else can can we in live in this thiss passion? Well, i like, i’d like to ask for members by the care. What do you mean, just go around the table and ask or, you mean, write it out? How logistically detail, how would we do that? Development director for hospice tried the question with her group this way, she said to our board members, and they were very stiff bunch of immune who didn’t like they thought their job is to manage money, not to raise it, you know, that kind of people, and she went around the table and she said, tell me what legacy you’d like to leave from serving on sport right there went around the table. Whoa. And he said you would have thought i’d open the floodgate. She said she had never seen such emotion in such passion in these people. And she said i was a sea change way have a meeting she had had with these people in three years in a again a very telling story, gale, we actually we have a call, and i haven’t even said the number. Look at this. If you’d like to talk to gail are calling number is eight. Seven seven, four, eight, zero for one, two, zero, eight, seven, seven. Forty xero for one to zero and we have a caller. What is your name, please? Hi. My name is marion marion. Hi. Welcome to the show. Thank you very much. What’s your question for gail might. My question is, what are boardmember sze? We’ve made the mistake. Scale is already, uh, discussed in terms of we didn’t pre educate them about the fund-raising aspect. Um, i guess going forward, you know, live and learn. How do we go forward in picking board members? How do we screen them and educate? Them before we picked them that this is going to be part of their job duty. And also does she have any ideas in terms of resources that we could use to get people over this hump of feeling like fund-raising is yucky because i agree with friendraising actually, maybe the goal is to ask those friends for money, and how do we educate our boardmember appropriately, barry and i’m going to ask youto take the answer off off off line on the air because you’re breaking up a little bit, but we have your questions. Thank you very much for calling again the number again. The number to call is eight seven seven for eight xero for one to xero gale, what about the marin’s? First question on on screening board members? Yes, well, let me give you an example. I’m chair of the board governance committee for statewide boarding here in north carolina, and we were literally a fund-raising board and we have changed our mission to write be much more specific about fund-raising and it’s, my job to be the rude i’m sorry, it’s, my job to be in charge of the boardmember recruitment process? Not surprised. And so we’ve had people in action all over the state all year and, you know, feel feeling and potential boardmember and i have gotten off the phone with thes women that we’re enlisting, and i said, listen, i just want to go over with you, the expectations, and i don’t you to be surprised i said the really number one job of boardmember xyz to be leaders in their local fund-raising event in their local town, and do you have any problem with calling people for sponsorships and blah, blah, blah and very explicit to him? And they usually say, no, i’m happy to do that, and then i say and, you know, i just want to let you know that most of the board members almost all of us are contributing at the thousand dollar level is trailblazers, and i don’t want you to be surprised about that either. And do you think that’s, something you could consider and the people i talked to said, yeah, i think i can consider that so it’s been it’s been amazing? That has been so easy for me to talk about it because it can be embarrassing, but somehow i’m not the person who enlisted them, i’m sort of like the policeman to screen them before they come on the board because they want to be accepted into this group of very high powered women, and they don’t want any surprises, and so they’re pretty grateful for the for the conversation with me, and they’re really what about putting these expectations in writing nothing that’s very helpful. So after you’ve gotten their verbal but there’s, nothing there a lot of organizations that have lots of written expectations that board members have signed and nothing’s happened. Yeah, well, ok, of course, that the writings need to be enforced mohr essential than the riding it out. Okay, think about it because you gotta oddball people or get him on the phone and very direct because people don’t read stuff anyway. All right, well, but so are you suggesting a conversation and then something in writing? Onda writing, of course, needs to be enforced. Yeah, yeah, you know, people don’t enforce stuff going just although i do know a couple of boards that they give their boardmember xero sort of a report card at their place and every board meeting about where they stand. On their commitment. Yeah, well, i think we’re going to talk later. That’s a wonderful idea. We’re going to talk later in life. We’re going to talk later in the hour about self assessment in just a minute, we have left before a break. Gale, can you share with our caller the sum of the second question? Cem resource is for making fund-raising more appealing, you know? And if i could suggest a my website gai o perry dot com, i have a ton of articles, uninspiring board members and lots of different techniques buy-in conversations to stage with them to help them change their attitude about fund-raising i think you need to have a frank fear of convert xero fund-raising conversations, um, and that i think that’s very healthy and what you call it cleansing moment, so let him throw up about it. Uh, and then you’ve gotta have a conversation about abundance versus scarcity and about the importance of optimism and the connection to their passion and then friend making such a big deal. Uh, because, frankly, i held my speak all over the country on this, and i’ll tell everybody i would rather have a friend to my cause than a donor. Excellent. Gail, we’re going to take a break. Those resources are available at gail perry dot com, and you’ll also find a link to those resources, which are which are excellent. I was through them on my block it mpg devi dot com under the show today’s show post. We’re going to take a break after the break, of course, gail parry stays with us and hope you do, too. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Yeah. Durney yeah. Welcome back to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. My guest is gail perry, the author of fired-up fund-raising turned board passion into action that is published by wiley and available at amazon. Gail, you left with a very interesting sort of ah, phrase. Repeat that for us and let’s let’s. Think about that friend making. I know what i said. I said i would rather have a friend to my cause than a donor rather have a friend than a donor. And people are shocked when i say that it’s a little more about the reason is that i ask everybody, what will a friend do for you? You know, and friends to your cause will do everything in the world, including give money. And so maybe we do need to change our fund-raising in the friend making. Because if you make friends out of your donors and bring them much more deeply into the cause and get them really involved, then they’ll stick with you for the long run. And we have a terrible problem in fund-raising ofwhat we call donorsearch trish in which is, of course, the fact that donors give once, and then they slip away or give twice and they don’t stick around. I mean, tony, do you know that statistics for donor attrition? And i do not know them. But before you, before you cite wth, um, i do know that it’s it costs a lot more time and money to find a new donor than it does to treat well and retain an existing donor. You know, i was reading some statistic. They said it was. It cost ten times more to get a new donor or a new customer for business than it does to retain one on one of those attrition way, halling statistic is that across the board, the probability that i will make a second gift, your organization, after i made the first one, is only fifty percent at really that’s the high fifty percent, really some other studies cited even lower than that. And so i would say that non-profits are failing miserably a customer service and donorsearch ofhis um, so therefore, maybe maybe maybe we do need to focus on our current donors and love him a lot and involving more daily rather than going out and beating our heads against the wall in the much harder work bringing. And of course, every organization is going to have their own statistic, which they certainly should be tracking their own. Their own donor, tricia. Well, they ought to be, i think, tracking their own donor attrition on dh if they find that number to be hi, that percentage to be hi. What what can they be doing, teo? To reduce that to reduce the attrition? Got lots of things they could do you that wee hollow howell movement in fund-raising called donor-centric fund-raising. In fact, there was just a twitter chat on that topic that i was following a little while ago. Um, donor-centric fund-raising means that you are thinking about your donor rather than yourself all the time. And you communicate with your donor frequently with cheerful news about the results that you’ve achieved in the world with their gift. And you do everything you can to make the donor feel passionate and connected. You invite, um, two special things. You send them special mailings. You you did not, uh, meaningful information about what you’re doing does not include a boring newsletter because studies show that most donors fund that non-profit newsletters are boring and they don’t read. Um and, you know, somewhere some organizations have what they call a donor appreciation of the if something signs boring, that’s fine sporting, i’d rather go to a barbecue. Some eyes have to settle, celebrate the donors, but not to a donor appreciation of. So i think non-profits need to think a lot more entrepreneurially about what donorsearch customer service really looks like and be creative with whatever the organization does in terms of programming to bring violent, bring donors so programming communications well, thank you. Statistics show that the the phone call thank you probably is the most powerful to keep a donor giving in connected and i think one of the best ways well, i don’t know. Ah, great way for donors for board members to be involved. Eyes making those thank you calls. I have some clients who do that. Others don’t but just a simple just called to say thank you not to ask for anything more, not even to invite you, but just to say thank you, right and healthy. Burke is the great canadian researcher has done a study after study own the statistical results. Of what happens when boardmember say thank you and in a very, uh make a phone call to say thank you. And her very first study that she’s repeated over and over with many different sides organizations here’s the first study, it’s amazing. She was working with the canadian paraplegic association, and they were doing a phone mail campaign all across canada, and the average gift of the campaign was twenty six dollars. And she did a test and had the board members make a thankyou phone call within twenty four hours after the gift was received to one out of every ten donors on that big campaign. So they they made their phone calls. The boardmember had a great time. They enjoyed it. It was theory. Well orchestrated. It’s been five months later, they re solicited both group, the group that hadn’t gotten a phone call and the groups that had gotten a phone call. And so guess how much muchmore money? The people who were phone called game i don’t know, did a double thirty nine percent there, nine percent more from the ten percent so here’s proof that boardmember can directly impact the bottom line and fund-raising without having to ask for money, right? And that’s what we alluded to earlier it’s not it’s, not all about asking on so that’s that’s what all of my message is all about, and i think border treats around the country and i’m very popular with boards because i give them easy ways to make a difference and fund-raising that don’t involve asking, so they like me and also try to turn the retreat into a party and they like that. Yes, well, you’re very popular with tony martignetti non-profit radio, but we got to call you before i had announced the phone number to call. Well, little tweet out a minute ago, you know, thereby calling look that she’s tweeting while she’s talking to me on the phone. Now, what about that previous guest? I had alice march, the attention factor and that’s that’s not good practice non-cash i’m sure you did it on a break. I actually did it on a break, but the number to call if you do want to talk to my guest. Gail perry is eight, seven seven for eight xero for one, two zero, eight, seven, seven for eight xero for one to zero and gail is the author of fired-up fund-raising turned board passion into action. What else? Gail, besides the simple and the thing that something that everybody would love to do besides those simple and pleasant thank you phone calls, how else can we engage board members? That is not a direct solicitation. Well, one of the when i was writing about, i interviewed a lot of the second directors and one one person just said something so tellingly, she said, if i could just get my board members open doors, that that would make my make my life so much easier. But they are embarrassed about opening doors, and they think it’s all about money, and they won’t do it. And so let’s, let’s give some thought about how boardmember can open doors in a way that is easy for them and playful and fun, and is like throwing all their friends onto the bandwagon rather than being stiff and awkward because, you know, i like i like the metaphor of a bandwagon until boardmember that everybody they know, especially their family and close friends, needs to know that they are very excited about thiscause and they spend a lot of time on this call and until i tell boardmember that, you know, you’re familiar with the concept, of course of barrel marketing and the notion that ideas are viruses and they spread and so tell boardmember they need to be sneijder’s everywhere they go, they need to be sneezing on everybody, you know, to spread a cunt contagious epidemic of happy news about the work that they’re organizations doing to make the world a different place, a better place. So that’s just asking them remember, laugh if they might back-up thinking they understand the concept of sneezing on everybody, they know they can do that. So we have to we have to in order to help them sneeze properly. The i have found out that board members don’t know what to say. If you really think about the good book, they don’t know what to say and that even boardmember have come to me and they say i wouldn’t have a chance to talk to somebody what i talk about, wait before we talk about what it is you want them to say, who is that they should be talking to? Well, sneezing on who they need every boardmember even if they say they don’t know any quote, wealthy people include every boardmember has relationship that can help forward their organization. It might be with a church, group or club, or a foundation or corporation. Or maybe they’re wealthy. And what about their co workers? Well, their coworkers, too, although sometimes co workers. Is your employee anyway? Sometimes that can be a little touchy. However many businesses adopt causes for their employees to get involved in. Okay, that is part of a team building so it’s, very broad, mostly personal relationships, personal networks, and this is this’s country back-up all the special network that any one person has. I mean, i’ve got my hairdresser, i’ve got my dry cleaner, you know, i’ve got my extended family, which is very large professional friend, social friends, you know, most of these people know that i’m wildly passionate about a couple of causes and that they’re always invited right now your advice is your advice, gail, is gail dellaccio matter that’s why they went down to a party it’s a matter of getting boardmember into a different spirit about their cause, okay, but what should they be? What should they specific find a spirit of inviting people on a spirit of sneezing everywhere, talking about it and not being afraid or embarrassed about talking? And what should they be saying, gale? What specifically? Well, you know, like the women’s center last night we talked about we did a little bit of messaging. We did it, we did a mingle exercise, and i asked everybody in the room to get up out of his chair and find another boardmember and just tell him why they care so on, and we did that three different times, they find three different boardmember zor four different board members and just shared a conversation that while they cared, and so i think, what a boardmember should talk about what i think here about the organization because that is an impact statement it’s not specific, it usually doesn’t have programs and services and data, and it has an emotional story that comes from the heart. Give us an example of a statement like that. Well, i believe in the women’s center because one of all right, i’m involved this organization on the passion about, i think, politics for hobby and it’s a pack and, you know, i’m of active democrat and also it’s not all fun raisers to be active in any politically and either side, because it’s good it’s good, it helps your fund-raising and multiple levels, so i’m passionate about the democratic collison electing women office, and i just believe that when mohr women are in the general assembly of north carolina, we have better laws for children, for victims, for the environment, and women deserve the voice and they need the voice. And so that’s my personal opinion about why i think my organisation is important, and so the women they’re people, they could say, you know, i’m just so worried because these these homeless women and children are the most fragile people in our society, and they’re right in our backyard, and it breaks my heart to see him, and we really need some help and it’s an ideal way of opening a conversation about the organization that you’re so passionate about and bringing more friends to it that’s the whole objective and, you know it say, boardmember don’t have to have a big speech prepared, right? They could just talk about their own personal opinion about what’s important, and they could do that because they’re not going to forget that they might forget the mission statement in the three million marketing messages, but they’ll remember why they care, you know, what’s another way, way, actually, before we move on to the other additional ways i do wantto put a disclaimer in that gale’s evidence of me, i mean, advice of sneezing is contrary to the centers for disease control recommendations that your sneeze into your elbow that is not she does not want you to seize a terrible shoretz you sneeze openly broadly and the b aerosol ing your good message throughout the subways and your community do not sneeze into your elbow. Gail, how else again? Thiss to me, i think, is the crux of our whole conversation, ways specific ways that board members can be engaged. That is not a solicitation. How else? Alright, now two of my favorite ways our host tours and host small social, i think it’s just a thing your temple non-profit if every single boardmember hosted on event in their homes, just introduce their friends to the cause no soliciting just introduced him just think what networks your organization would open forth for the future boardmember for example, we had a new director of the carolina ballet here in north carolina and almost like a ballet boardmember and i had a porch party to invite introduce people to the new artistic director, and it was way had about twenty people who came and forty people invited, and you have a very big porch. Yeah, well, having a big old southern front porch, i have a lot of parties here in new york city. We have a balcony. Party would be a boardmember in the executive director squeezed onto a balcony. It’s about fourteen inches wide deep. But that’s that’s only applies here. Wait, we have a national audience listening, right? Not just new york. We certainly do, in fact, that if a porch party really goes over well in texas and some about the places that work, um, but from that porch party, the ballet got eventually a wonderful new boardmember and a major donor. And it was the first time these people had been introduced to the ballet and as the boardmember didn’t have to do anything. All i had to do was have a little party until everybody, they needed to meet this hot new gun town. So it’s, very easy. And it was i wasn’t very one self conscious are anything. See, the problem is that boardmember think it’s all about money. They’re not going to do it because their energies going to clam up and they’re going to feel self conscious and awkward, and they’re going to back away it’s, not about money, it’s, about introductions, right about making friends friends, because even if people can’t give, they may have other relationships they can offer that can open doors. And, you know, if you think about the vast possible network that your organization could make use of it’s better, it’s, good to think. In a very broad, we have to take a break. My guest is gail perry, the author of fired-up fund-raising turned board passion into action. Take this break, please stay with us getting linking, the ending, the ending, you’re listening to the talking alternative network e-giving. Thank you. Cubine. Looking to meet mr and mrs wright, but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com. Talking. No. Durney welcome back to the show. I’m joined by gail perry. Gale let’s, let’s. Spend our remaining minutes talking about let’s. Get at least just one more idea. How boardmember sze khun do something fund-raising related. That’s not a direct solicitation. Yeah, something else that i find very helpful. I call it the v i p prospect game. I always like to make everything into a game for boardmember because it sounds a little bit more interesting and fun. And you’re gonna explain what the viper prospect game is, right? Okay, no jargon jail today? Yeah, here’s the thing the issue i’m tackling is that board staff always asked the board over and over for names of people and everybody boardmember every boardmember starts to give ten names san and boardmember won’t do it because they don’t know what’s gonna happen to these people after they name has turned our turn in but what i do as i tell everybody to take out a sheet of paper that they do not have to turn in and just think for a minute, see if they could make a list of up to ten people who could catapult your organization to a whole new level catapult. And i’m not talking about messing around and, uh, and then i’m quite i give about five minutes and our mind and that these three people could be representative of corporation shin. They could be a state attorneys. They could be government agencies are elected officials. They could be individuals, corporations, foundations, you name it. Close social club. Um, and i try to broaden the basis for the board members to consider all the possibilities of relationships they have. They could catapult their organization. And so i give them practice creating a prospect list and thinking about this without being self conscious, that they have to turn in the name. And then the step one step two is that i asked them to turn to the person next to them and just discuss one of the names on one of their lives. Uh, so what i’m doing that there is giving them practice moving from prospect identification to actually considering strategy and it’s, a low key, low pressure exercise that help support members get them warmed up to the whole idea of thinking big talking about specific individuals and then moving to strategy of high weekend, um open the door and cultivate a deeper relationship with this entity or this person and what i do after the exercises that i try to create a viper task force committee and of the board members to need after the retreat because we usually do this in a retreat for man need after the retreat and come up with the prospect lift and the staff is going yes, yes, thank you, thank you, thank you, because the staff has been trying to get the board members to do this forever, but the way they were being approached made the board members feel uncomfortable and and the board members would back away. So again, you know, master, a playful, lighthearted approach to a topic that can be very scary for people has been helpful. Yeah, we just have about two minutes left. What about board members that aren’t going to jump on board with this? They’re they’re just so let’s call them just difficult board members, they’re not coming on board with these with these ideas. How do we manage those? Well, you know, i started managing my expectations. Um i think it any board you’re gonna have a handful of people who are dead weight and if you beat yourself up about trying to get these people at, you’ll kill yourself. I just been tryingto tryto keep him quiet on and hope they don’t cause any disruption, and then i’ll pull out my term limits to make sure that we can rotate them off the board. Yes, written term limits, which also need to be enforced absolutely latto don’t okay, what if eso you you’re really so your advice is just bide your time until the term limit ends, and it could be in the beginning of their term? Well, you know, i think i have a friend who was is in the second director here when he had boardmember who weren’t showing up for doing what they needed to do, he would go meet with him, and he would say, you know, is there another way you would like to be involved with our organization or serve our cause? Because since you can’t quite do the boardmember job well, and i would say that, and he said they were relieved because they were feeling guilty. Yes, they felt guilty and didn’t want to let the organization down on and also, i think pierre pressure is a huge motivational factor because nobody wants to look embarrassed in front of their peers. Everybody wants to do come to that board meeting prepared and having done their list that they said they would do. So i find pierre pressure very, very helpful. And so you have to board meetings, have to praise the people who are performing, and you have to honor and recognize them. And i think i think it’s all about motivation and team building. Yeah, we have to leave it there. I’m sorry. Our time is up. My guest has been gail perry, consultant as president of gale perry associates and author of fired-up fund-raising published by widely available on amazon piela one. Thank you very much for being on the show. Thank you. Yeah, and remind people that my web site is gail perry dot com and their lots of articles on resource is there that you can? All right. Thank you very much. Ok. Bye, gail. Next week. Bountiful bequest. That’s. Why you should start your planned giving program with bequests and how to do it. My guest will be susan dame green and also next week. Thrift shops, ops. Should your non-profit have a thrift shop as a source of revenue? What are the implications of doing that, and how do you get started? I’ll be joined by shevawn weber, who has a lot of experience working in thrift shops and managing them. You can get our insider alerts aboutthe show and see where my live appearances are on our facebook page. That’s ah, tony martignetti non-profit radio on facebook. Dot com, the creative producer of tony martignetti non-profit radio is claire meyerhoff, the owner of talking alternative broadcasting, his sam liebowitz. Today, we have a guest line producer. I’m grateful for his help. Freddie fuko. Social media is by regina walton of organic social media. This is tony martignetti non-profit radio. Join us next friday, one p m eastern here at talking alternative dot com. Durney e-giving didn’t think dick tooting good ending things. You’re listening to the talking alternate network to get you thinking. 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You’re listening to talking on their network at www dot talking alternative dot com now broadcasting twenty four hours a day. Do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is we do whatever it takes to make our clients happy contact them today. Admission one one media dot com. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. 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018: Fire Up Your Board Fundraising – Tony Martignetti Nonprofit Radio

Tony’s guest this week:

Gail Perry, president of Gail Perry Associates and author of “Fired-Up Fundraising: Turn Board Passion Into Action”

Read and watch more on Tony’s blog: http://mpgadv.com