Giving Tuesday 2019 Part 1
It’s time to start your prep for this rapidly growing giving day, this year on December 3rd. Asha Curran, CEO of Giving Tuesday, gets you started.
GuideStar and The Foundation Center have merged to form Candid. Their respective former CEOs are with me to explain what it means for your nonprofit. They’re Jacob Harold and Brad Smith, Candid’s CEO.
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Hello and welcome to Tony martignetti non-profit Radio. Big non-profit ideas for the other 95%. I’m your aptly named host. Oh, very nice to be back in the studio live after several weeks pre recorded and I’m glad you’re with me. I’d suffer the embarrassment of Mega Lo Kyra if you handed me the idea that you missed today’s show. E-giving. Tuesday 2019 Part one It’s time to start your prep for this rapidly growing e-giving day this year on December 3rd, Asha Curren, CEO of giving Tuesday, gets you started, and Candid Guide Star and the Foundation Center have merged to form Candid their respective former CEO’s air with me to explain what it means for your non-profit. They’re Jacob Harold and Brad Smith candids. New president on Tony’s take to summertime is planning time. We’re sponsored by pursuant full service fund-raising Data driven and Technology enabled. 20 dahna slash pursuing by Wagner CPS Guiding you beyond the numbers whether cps dot com and by text to give mobile donations made easy text NPR to 444999 It’s a pleasure to welcome Asher current back to the show with a new title she is CEO of giving Tuesday the global generosity movement that we’re going to learn a lot about. She’s also chief innovation officer at the 92nd Street Y, but not for long. She’s a fellow at Stanford University’s Digital Civil Society lab. She’s at Radio Free Asha and giving Tuesday Is that giving Tuesday dot or GE? I should current Hello and welcome back, Tony. Nice to be here. Thanks for having me. It’s my pleasure. Thank you. Um So tell me about your this new, exciting title that you’ve got CEO of of ah e-giving Tuesday. I didn’t know like that. Sounds to me like CEO of Of metoo are I don’t know, how does that work or CEO of Christmas? It is pretty funny. Well, so e-giving Tuesday’s the movement and on DH movements have lots and lots of leaders and all those leaders Coke create e-giving Tuesday e-giving Tuesday is also how the leadership and has a new organization. And as you know, we have seen incubated at the 92nd Street y forgiving Tuesday’s the 1st 7 and 1/2 years and so we’re going to be transitioning to become independent, which is really exciting It doesn’t make a huge amount of difference to your average e-giving tease, a participant or or a fan or super ambassador. But it makes a big difference to us because it’s really interesting. Actually, they consider that for everything giving Tuesday has has done and for how much it’s grown in the past eight years. E-giving Tuesday has never actually had a single full time employees, myself included, and that just became an unsustainable situation. So the 90 Seconds she wide Belfer center, which I direct the full time leadership and giving Tuesday, needs full time leadership. And and so I’m going to be transitioning out to work full time on giving Tuesday and really double down on arika. Wonderful, you’re our first guest on about giving Tuesday was Henry Henry. Tim’s the CEO of the many secretary. Why, after the first after the very 1st 1 Andi have sampled it from time to time after that, So So this is a paid position, all right, Where does the where does the money come to pay to pay you? Is that is that from the Why? No way. Stop, That’s that part’s not really changing. We fundrasing freezing Tuesday we had fund-raising for years has been very generously supported by the Bill and Melinda Gates Foundation, so they will continue to support us and we will continue to raise additional funds as well to support all the different parts of the movement that that we want to support and cultivate, including our leadership team. Yeah, and what are the other leadership positions? I don’t I don’t think people know this And plus, it’s all brand new so but I don’t think I know that it’s not new. It’s actually it’s not brand new over there. Over the years, we have built up e-giving Tuesday team court what we call our core team because it’s really important to distinguish the are core team from the leaders that exist all over this country and all over the world who are leading like entire giving Tuesday country movement Right there. We don’t consider them part of our quarantine, but there’s certainly part of our broader community and our broader network. We all work extremely closely together, but our team of 10 is my self, A data lead. We have a strategy lead way, have a fund-raising and data support. We have a global community manager. We have a social media manager. So yes, there are definitely people that are devoting lots and lots of time, making sure that we amplify all the good work that giving Tuesday is doing all over the world. You know, sometimes we have, you know, certain strategic objective that come from us. But often what happens e-giving Tuesday is that we see something, something meaningful, something inspiring, something that we think a lot of tension organically emerging from the movement. And then we, as a team talk about how we can best support that. So there have been lots of different examples our community campaigns, for example, which are entire state or small cities or big town whatever that come together to create a e-giving Tuesday campaign that pulls together all of the different segments and sectors of that community and really reflects that communities, identity and population and a sense of civic pride so that we had no expectation that that who happened, We just had no idea when we first launched e-giving Tuesday and that first, you know, years that Henry and I were working on it. That’s not something we expected to see. It happened. And so our job as a team was to make it at six. Cecil, as we possibly could offer all of the additional support convening power, all of that to what was emerging organically. Another example is our country’s leaders. We had no idea getting Tuesday. We cross borders now, As you know, we we predicated it on Black Friday and Cyber Monday on Thanksgiving, for that matter. But I mean, that’s all pretty us focused. But almost immediately giving Tuesday started to cross Borders, and now we’ve We’ve passed 60 countries, so we spend a lot of time in this sort of Pierre learning ecosystem that those country leaders have come to comprise. Okay, I see so right, not new, but I still, I think, widely unknown. I think people think it’s all undistributed, and, um, I don’t think that’s commonly know that there’s this leadership team of 10. That’s really no, I think you’re absolutely right and partial Tony, that’s kind of fine design, like we’re not, You know, we’re not enough self promotion, you know, exactly minutes, and I think it’s really interesting. You know, a movement can be leaderless right and that there’s nothing wrong with that. It’s just a different model on DH. Movement can be leader full, and we like to think of it in that way that we’re not the only leaders of the movement. But we are way are certainly hear ourselves as its backbone. Yeah, it’s all. It’s all very new power to give old Marge Teo Henry’s book and he’s been on talking about. He was on talking about it when it came out. Yeah, it’s all very new power. So are the Are the 10 people going to be full time e-giving Tuesday employees or just US CEO? No. So what? We’re going to be full time team final e-giving on Tuesday, the full time attention it really needs and hopefully, you know, fingers crossed. Many will raise enough money. Teo even hyre. Beyond that, I don’t think we need to ever become a you know, a a massive team. I don’t think we ever need hundreds of people, but I do think that as we expand to all of these different countries as we get more deeply into data work, we certainly want to be as well staffed as we possibly can be to try to achieve everything that we’ve achieved. But we’re very nontraditional when it comes to fund-raising as well, because we feel like we could do good with whatever we raised, right? So if we raise $100 will do $1000 worth of good with it. If we raise $1,000,000 etcetera Will Will will always parlay that into into exponential growth, as we have so far. All right, Well, congratulations on this new transition. Yeah, that’s happening in just a couple weeks, right? Is it July 1st? Is that one? It is, indeed. It’s happening on a lifer, so it’s really it’s really coming up, and I’m very excited about it. Awesome. Uh, we all are. All right. We gotta take our first break standby for me, Asha Pursuing two. They’ve got a podcast. Ah, and it is Go beyond. It’s hosted by their vice president, Taylor Shanklin, who is a friend of non-profit radio, of course, and has been a guest. Recent episodes of Go Beyond our Self Care for Leaders and for Digital Trends. For 2019 you’ll find their podcast go beyond at pursuant dot com slash resource is now. Let’s go back to giving Tuesday 2019 part one. All right, so that’s, er good news. Fabulous news. Congratulations again. So let’s, uh this is going to be the first of two times that Will, we’ll have you as, ah have the pleasure of you as a guest and now honored to have you as a full time CEO. Uhm, that’s kind of like that’s kind. Like any sample ward, our social media contributors. She started when she was marketing manager or whatever. What marketing lead for? Not for non-profit Technology Network. And then when she became CEO, she I’m glad stayed on as our social media on DH Tech contributor. So you’ll sew in your new position as a full time CEO of e-giving Tuesday. Well, we’ll look forward to having you back, and I’m glad you’re here today. So this whole announcement, Graham. I’m looking forward to you. Thank you. All right, um, so let’s get people motivated. Who have heard of giving Tuesday? Still, there’s still some reluctance, but I see I hear that waning. It’s not like in year one or two where, you know there was there. Was there a lot of naysayers that I think, at least in the press that I read. I think that’s declined. They’re still occasional, but you know, that’s fine. I mean, they’re entitled to their opinions. But for those who need some motivation for being involved with e-giving Tuesday on December 3rd of this year, what can you provide? How it’s growing, how easy it is to participate, etcetera. Oh, boy, we’re to start. You’re gonna have to shut me up, Tony. Okay, we’ll start with Okay, Let’s start with a couple of common misconceptions. Maybe works. So one thing that I hear expressed a concern is that e-giving Tuesday’s encouraging people to move money around on different days rather than being additive. Uh, we’ve done extensive data analysis on this and you know conclusively that giving Tuesday is indeed providing a net list and giving. So, you know, I think the concern that you’re simply moving the donor from December 31st to December December 3rd is pretty misplaced. I think instead, it’s best to think of giving Tuesday as as an opportunity to be more experimental as an opportunity to be more collaborative, not to use the buzzword, but as an opportunity to beam or innovative. I think that these are all muscles that be non-profit community really, really needs to flex its an opportunity to become more more digitally literate on fluent and and again, I think that that’s the muscles that the non-profit world needs. TTO play. So we see a lot of money being raised. Obviously, on the first e-giving Tuesday, we were able to count $10,000,000 being raised online, and they were able to count because, as we all know, data and the sexual notoriously poor and were able to count simply on aggregate total of the different transactional platforms to give us numbers and we add them all together. So that was 10,000,000 in 2012 and it was north of 400,000,000 this past e-giving Tuesday. And that’s that’s $400,000,000 that is made up of gifts, on average size just over $100. So we’re not talking big philanthropy here. We’re talking the grassroots e-giving. Our data also indicates, but be, uh, about 1/4 of giving Tuesday. Donors are new and about 75% are consistent, so it’s an opportunity both to rally your supporters that you have already and also to engage new ones so that sense of experimentation is often around. How could we speak to people in a new way that really gets them engaged with our cause or our issue? It means playing with a lot of traditional assumptions. And what I see a lot of is sort of operating, making decisions based on quote unquote best practices. That might have been true 10 years ago, even five years ago. That simply aren’t true now. And so I think it’s a really good opportunity. Just start from the ground floor, right? If you if you didn’t thank you. If you thought you didn’t know anything about donorsearch gauge Mint or stewardship, what would be the things that you would try? WAY have over 80% of our participating non-profits report to us that they use the day to try something new. To me, that’s a big metric of success. Even if they don’t make their goals because trying something new, that sense of experimentation bye collaboration. I mean reaching out to other organizations to look at them as mission aligned collaborators rather than competitors, as we so often do. We see a lot of that around giving Tuesday, and it really requires taking a step out of your comfort zone. But the lessons learned from things like that and the new muscles being strengthened, our things that benefit and organization all year round. Once you once you learn new lessons, you can’t unlearn them. So we don’t think of giving Tuesdays. Just how much money can you raise on this one day? But really, how can you think differently about engaging people around your mission, right? Not just around your bottom line, but really reasoned that you are the reason that you exist. The thing that you were here, the tackle okay. And the sector has been talking a lot about for years about collaboration. I I’ve heard it Mawr in grants, funding applications, clap teamwork, collaboration with other non-profits. But you’re talking about it in the digital space. So it’s it’s it’s billing over From from what I thought was the genesis of it, which was foundations wanting to Seymour collaboration. Yeah, I mean, when I when I talk about the kind of collaboration I see on giving Tuesday as far more than digitally, you know, we see groups of arts and culture organizations, groups of immigrants, rights organizations, groups, of women’s health organizations are looking out for each other to try to really Coke create not just a fundraising campaign, but really a storytelling campaign and awareness raising campaign. So it becomes less about how much can we raise versus them? Where’s our logo gonna go? How much credit are we going to get? And much more about we all exist to tackle this same mission. How creative can we get in telling a story about why this cause is so important? So I draw a real distinction between transactional collaboration, which is much more along the lines of I’ll scratch your Back, you scratch mine and transformational collaboration, which really involved taking the strength of different organizations and, frankly, different people. Right, because all of this stuff is actually driven by human thought organizations and bringing them together to create something entirely new. So I’m very in favor of that latter part of that lot of definition of collaboration, which also carries, Let’s face it, more risk right in giving up some control over exactly what you’re going to do in the first roll over some of your data, things like that on DH. I’m very much of the mind, that kind of risk tolerance, something that we that we very much wanna build If I’m in an organization and I want to raise this with my vice president or my CEO, how do I start to get buy-in? I’m going to find something that e-giving tuesday dot or gets going to help me get some organizational buy-in or get some talking points that I consulted. Thing. Raise the conversation. I think you know, doing this accessible giving Tuesday campaign. First of all, it doesn’t have to be its resource intensive. So that’s one way to get buy-in, right. Any any good leader should be encouraging their employees and not just only their senior employees, but all of their employees to really think creatively and to try new things and have some tolerance for failure. So I think trying something new on giving Tuesday can can be a pretty light lift financially, and that’s one way Teo that’s one way to sell it. Pointing to the data is another way, right? This is This is something that’s raising people a lot of money that’s forcing people to think different organizationally. That’s become so much greater than just a fund-raising Day that you know the reasons to try it are ample, and the reasons not to are few. It’s not going to do If it doesn’t work, it doesn’t work. We’re not about every single person participating e-giving Tuesday. But I think if you do go on giving Tuesday website way, always say there’s no such thing as stealing and giving Tuesday. There’s only joyful replication, so we way absolutely encouraged people go online. Read the hundreds of case studies that you’ll find their fund-raising case studies non sun grazing case studies, collaborative case studies, community foundation case studies and go on and on and on corporate, You know, houses of worship and find something that works for someone else and try it so it should be an opportunity to innovate. It shouldn’t be crusher to innovate, right? People should feel a sense of, ah, a sense of adventure when they embark on getting to a campaign. And I think one of the reasons that giving Tuesday is so sticky for people I mean real people, regular people, not sector people is because it has a very celebratory overtone right e-giving Tuesday is not about morning. All of the weighty issues that we all have to deal with it out, celebrated in our ability to make an impact on them. And so if you see all the photos we have the privilege of seeing from all over the world, we’ll see over and over again. Is Thies peace with pictures of people together and looking really happy? So there’s something about this sort of communal right giving as a human community that is very sticky to people. And I think that organizations do the best when they leverage that fact. Can you share a story? I know I’m putting on the spot. One of the one of the collaborative stories. Maybe it’s ah, couple of medium size non-profits. Anything come to mind that you can share so we could take this out of the abstract? Sure, although I hate to do it just there are so many. But I will take a couple of examples and before you do that, I will also say along the lines of selling it internally. Okay. Another misconception about giving Tuesday is that big organizations like multi national you know, huge budget non-profits do better than small and medium sized non-profits, and that is emphatically not the case. In fact, small and medium sized non-profits tend to do better, then huge non-profits, and I’m I’m quite sure that the reason for that is first of all, those. Those small non-profits can often tell Justus compelling a story, but also they often have the ability to be more agile. They left weighted down by bureaucracy, so they’re often idea they’re often able to just sort of put an idea out there, give it a try without having to run it through multiple layers of approval. Rating is important. That’s important for people to know. So one example that comes to mind is there’s a small community foundations in a town called Bethel, Alaska, which has, if I’m not mistaken, 12 area non-profits. Now this town is is the administrative hub for a series of native Alaskan villages that surrounded It has won four way stop, and a few years ago, on employee at that community foundation, not even the most senior employees decided to do a collaborative effort that brought together all of vessels non-profit. And so they did a volunteer campaign where people stood outside of that four way stop all day in a sub xero temperatures, and they gathered donations from passing motorists talking about their area, non-profits and all of the good they do. And then they divided that money equally between those non-profits. So that was an entirely new model and also just amazing story of leadership. That young woman is entrepreneurial and she is creative, and she was able to, you know, put this game changing idea out there. And so the fact that that could be implemented in a town like vessel and also in let’s say, the entire state of Illinois or New York or Arkansas is exactly what we had in mind when we created giving Tuesday as an idea that could really be adapted to anyone or any town or anything or any cause. One collaborative story that I really loved. Tony. There was a group of women’s health organizations in Wisconsin that had always been competing against each other for donors. Ellers we see so often that’s pretty much the default in the sector. And instead of doing that, they decided Teo again do this collaborative campaign. It was not about their their individual P and l’s. That was not about their individual brands But that was about the mission that they were trying to serve collaboratively rights and sew up. That seems so obvious, but I think often mission can become subsumed to brand. So these these organizations were all trying to help women in various ways. They got a local tavern to devote space to them tohave an awareness raising party, basically and fundraiser. And then they had that they got a ton of people came and they again distributed the funds equally. We also see models where organizations will come together, do a collaborative storytelling campaign, and then fundez goto directly to the whatever organization people want to donate too. So it doesn’t have to be that sort of equal divvying up of the pot. It doesn’t have to be anything right. It could be whatever a group of organizations decides hyre to co create together on DH more entrepreneurial better. In my opinion, this is a thank you. These this excellent storytelling in news for our listeners because they’re in small and midsize non-profits and your your larger behemoth organizations are are going to be to your point. First of all, it’s going to be difficult. And then in the end. It’s probably gonna not be so successful anyway, even if they’re even if you can overcome hurdles in willingness to collaborate. But but the small organizations, they have that agility. You’re right. They’re not so deep. And they can. They can knock on the door of another local organization or one you know, many states away, but you know, digitally, they can come together. Um, that so very good news for our listeners. Yeah, you’re exactly right. And then a big priority for us here. Tony is going to be too, too very intentionally Try to create more of those kinds of coalitions, even at a global level. Like so, even seeing organizations that are devoted to social justice of various types coming together to form interconnected network. Because we’ve seen how incredibly useful and productive and inspiring that is among the networks that have already been created with e-giving Tuesday if you can imagine an idea being born in Taiwan and then being implemented in Tanzania within the same two weeks, fan, if we created more of those kinds of network, imagine how radically change and improve the sector. How do you encourage that that international part elaborations about your first question, you know, why does e-giving. Tuesday Nida Core leadership team? I think part of what we what we exist to do is to set a culture and a set of behavioral norms and expectations within the broader giving Tuesday community on a big part of those norms and expectations are that we are as generous within as we are without. So the philanthropic community is often far less still in profit, inside itself, right inside, inside the bubble and with with each other with our what should be our colleagues. Then we are out into the world. And so our network of global leaders, for example, are connected every day, every single day of the year, not just about giving Tuesday. They consider it an obligation to share good ideas and things that have worked with the others in that community, and they find joy and reward in seeing those ideas picked up by others. So there’s no sense of I’m going to do something that works, and then I’m going to afford that ideas so that it only works for me. There’s a sense of I want to see this popping up everywhere because it’s because it’s done so well, we just have a couple minutes left. What are you alluded to? Outdated best practices. Could you, uh, identify a couple of those? Take a couple of those off that you think we’re holding on to need mistakenly. Yeah, sure. And, you know, I’m sure people will be very annoyed with me, but, uh, so one would be the conflict of donor fatigue. I think what I’ve seen, you know, from my observation and from the analysis that we’ve done of the data that we have available to us, donor-centric has become more of an excuse then a fact within the sector. Right? So you don’t see the corporate world worrying that it’s selling too hard. You don’t see the corporate thing that they’re making. They’re asking people to buy and buy again and by again, Right. But you do see that same worry in the sector that we’re over asking that people give. But then they get tired of giving quite on the contrary, our our observation and our own analysis find much more than generous. People are generous. They give over and over again. And they gave in multiple ways. And so you know when you look at giving Tuesday 2017 right? What you saw was ah, fall. That was a series of basically terrible things happening. There was a Hurricane Maria. There was Hurricane Harvey, that was, you know, any number of a natural disasters and people were giving after each one of those. And then they gave again in record amounts on giving Tuesday. So we do see some disturbing trends of e-giving going down. But we do see also these really hopeful trends of generous people giving and giving in multiple ways. The second outdated idea I think that I would raise is this idea that people give either in one way or another. So the way that that worry is currently manifesting in the sector is Oh, my gosh, people are giving so much to their neighbours kapin surgery on an individual cat with a crowd funding site that they’re not going to give anymore to non-profits. That seems to be a kind of logical reasoning, but we don’t see it and we don’t find it in our own numbers. On the contrary, what we’ve found is that he who gives the surgery are more likely to get non-profits because they are generous people and generous people give and they give in multiple ways. So I think, you know, back to your reference to new power everything has changed about the way that people engaged about the way that people communicate and about the way that people care about causes. And we need to pay such close attention to those huge ground 12 and tidal shifts so that we know what’s actually happening and react accordingly rather than do things based on the way people communicated and connected and engage her causes back in the day. All right? Or should we have to leave it there? That’s perfect. Thank you so much. Uh, so welcome. Thank you. Pleasure and perfect timing. Asha. Caryn. See, People think this all happens, but this is all planned out. This show was produced, for God’s sake Current. She’s CEO e-giving Tuesday doing that full time. Starting July 1st, you’ll find her at Radio Free Russia and you’ll find giving Tuesday and all the resources and the tool kit everything she’s talking about at e-giving tuesday dot or GE And I love seeing female CEOs. So congratulations again. And Asha, Thank you. Very much look forward to having you back in October. Thanks, Tony. And I do buy. Wonderful. We need to take a break. Wagner, CPS. They’re accountants, for God’s sake. You know what they do? Do you need one? Do you need help with your 9 90? Do you need a review of your books? And maybe it’s not a full audit? Um, you know who to talk to. It’s you goto wagner cps dot com to start, and then you talk to the partner. You eat each tomb who’s been a guest of times two or three on DH. He will tell you honestly whether brechner is appropriate for what your accounting needs are. So it started at Wagner cpas dot com. Now time for Tony’s take to summertime is planned. Giving planning time. I think this is an ideal time to give thought to either moving your game up in plan giving or um, for lots of small and midsize shops. It might be starting your plans giving program, which I’m always evangelizing and advocating for summertime is good time for planning. You can get your CEO tto take your proposal on the beach with her or read it on the plane. It’s a little slower time. I mean, it’s not dead. That was, I think that’s sort of outdated, you know, summertime dead time, but you have a little slower time. You can give thought to what you want to do, what you want to pitch to get your plan giving program started. And, of course, I advocate always starting with simple charitable bequests. The marketing and promotion of GIF ts by will so use summer time so you can rule out in the fall. Or maybe it’s a January rollout. But use this time to, ah, to advantage for planned e-giving planning and is more about that in my video, which is at tony martignetti dot com. And that is Tony’s Take you. Now let’s talk about Candid Sam. We have a guest. They are Jacob Harold. He’s executive vice president of Candid, the Data Platform for Civil society. He was president and CEO of guide Star. Jacob has worked at the Hewlett Foundation, the Bridge Span Group, the Packard Foundation, Rainforest Action Network and Greenpeace Yusa. He’s at Jacob. See, Harold, I hope we find out with C. C. Is for and candid is that candid dot or GE and www dot candid dot or GE and also a way of Brad Smith. He’s the president of Candid. He was president of the Foundation Center. He’s been at the Oak Foundation in Geneva and the Ford Foundation. He’s on the board of the Tinker Foundation and the advisory board of the United Nations Trust Fund for Human Security. Gentlemen, welcome to non-profit radio. Welcome back to both of you. Got to be here. Yeah. Great feedback. Thank you. Thank you. Brad. Uh, Harold Jay Jacobs. I’m sorry, Jacob. What’s the What’s the C for in your middle name? What’s your middle name? The C is for Christopher, my eldest uncle. Okay, Jacob. Christopher. Harold. But he’s just at Jacob. See Harold. Ah. All right. Um, I feel like we should start with Brad, the president of Candid. This all this all emerged in February of this year. Uh, what’s going on? A candid bread. Well, first of all, yes, it emerged as a 1st February 1st, but it’s been a decade in the making. The original conversations about this actually started in shortly after the recession in two thousand 9 2000 Can, uh, we started a series of deliberate conversations between the CEOs of both organizations at that time was Bob latto Huff from Guide Star, and we began to see a week collaborate together, commissioned a study into 2012 in-kind consultants to make the case for to bring the two organizations together at that time. The advice. That’s not so fast, but here’s what you can do to collaborate. We did that. We learned a lot about each other, establish a lot of trust among our teams and brought back to consultants in 2017 to take another look. This time they said, full speed ahead. Go for it. So 2018 we we barton long process involving both boards, uh, to do the pre work toe. Actually bring the two organizations together and we inked the deal on January 31st and launch Candid January February 1st on What? Why the name Candid? Yeah, that’s a lot of people ask that question. Which is good, right? I mean, that’s what the name should D’oh! Okay, we didn’t want to call the organization buy-in Foundation Center because, well, that would not be that wouldn’t that wouldn’t have been fair to guide Star That would not have been fairly crowdster. So exactly one. What the foundation center did already wasn’t really captured adequately by the name. GuideStar, in a sense, might not have been fair to foundation center, but would really drove. It wasn’t external professional branding process, that consultant. They did a survey of the staff and surveys stakeholders and the South overwhelmingly decided We need a new name going to leave the past behind and be an organization for the future. And we began to look around at all the names out there in philanthropy, and they’re all the centre for this center. For that, they’re all effective. They’re all sort of similar, and they started to throw at us one word names and the one they threw out there, which he sort of corrects our heads and candid. I was the one that ended up sticking for a lot of reasons. One, because it’s a really word that one was made in. The last words I write to it actually evokes the history of both organizations and our approach to information, which is to be candid about the real information about the sector to really show the sector as it is. So the people in the sector can can do good and make the world a good as it could be. Um, see, So Jacob what? What is the the advantage for non-profits? Our audience is small and midsize shops. How will they benefit from the new from candid? Well, you know, for the first year, you know, from the perspective of a small to midsize non-profit, not a latto current change. Both of the parent organizations programs are continuing, and we’re trying to strengthen them. But over the long term, we think that together we’re going to be able to serve the field as a hole in I’m totally new ways, and I’ll mention a couple. One is to provide a multidemensional view of the work of trying to create social good. What’s happened in the past. We’ve had these fragmented databases grant information over here, information about non-profits over their information about social indicators in 1/3 place, and we believe with databases and resource is and networks of the two parent organizations, GuideStar in Foundation Center. That candid can offer that full of you. Um and that’s gonna be important for small non-profits that don’t have the resource is to constantly hyre consultants to God and do a ton of research or don’t necessarily have the network’s toe have connections, too. The biggest foundations or, you know, the partners that might allow them to do more together. Um, and we also think that the set of resource is that the two organizations provided, um, can be presented in a way that’s just easier for non-profits access organized in a way that that really brings to the top. What’s most important? That’s one thing. The next thing is that by bringing the two organizations networks together, we think we can begin to weave together many of the different fragmented activities around the field. And for a small to medium sized non-profit, the most concrete example is filling out a proposal for foundation funding. But right now, if you were applying to 10 foundations, you’re probably filling out 10 proposals that are all different from each other but are actually asking a lot of the same questions on. And there’s a ton of waste in that process. And not only is their waist i’ma non-profit side, it makes it harder for foundation’s tto. Learn and compare with their peers. And when you look at the networks that Guide Star brings with some of the major technology platforms Google, Facebook, Amazon or major national donor advised funds. Fidelity, Vanguard, Schwab. And then you look at the network that foundation center has with local partners all around the country and indeed, all around the world, hundreds of them where their actual training’s actual relationships. You have a combination of bricks and clicks of a cyber network and human network that we think it’s really powerful. And so we believe that together we’re going to be positioned to begin to establish some common systems of how information flows around the social sector, not making judgments about one organization versus another, but just creating some efficiency in how people learn and how they share their story as an organization. Will we be seeing new new new tools and databases and similar to the Teo well, the foundation directory or the 9 90 offerings that Guide Star has? Will What what’s What’s plan? So right now we’re going through a process of trying to really understand each other’s tools in a much deeper way. Um, we certainly both parent organizations knew the other organizations core tools. We didn’t know him from the inside. So we’re going through that process right now. All of that functionality needs to continue because the ability to find a foundation or I learned about a non-profits programmatic objectives is going to continue R sort of medium term opportunities begin to weave them together so that we can, in one interface, begin to see how these different types of information interact. Um, there are some brand new products that we’re looking at. I’ll give one example is give lists, which are lists of non-profits recommended by experts or that reflect the portfolio of giving of a given foundation. There a number of other ways to generate them. Um, and that’s a tool that we’re that we’re working on right now. But the truth is, right then we have a lot of separate tools. What’s most important is to create a user experience that’s easy for people, and that helps them do their jobs better. So that may mean overtime, just like in the this combination of two organizations that we built that we blend together some of those tools, but keep the core functionality just make it easier to use. Tony, I think it’s, you know, it’s important. Both organizations have you No one through the the Syrians of you, you tell them I work in foundations dunaj, murcott, GuideStar. And usually they know you were sort of one thing. Like I’d say, Oh, yeah, I get nine nineties there or, uh, foundations that are in your foundation director online. Individually, we do so much more than that. So it’s taking all that so Muchmore putting it together, focusing and making much more tighter building synergies between the existing products and services, then building some new ones on top of that. But most important is making it really easy and clear for the user howto access. Exactly what that non-profit Exactly what that foundation social entrepreneur individual donor needs to do what they want to do in the world. Yeah, Andi, I’m glad you mentioned individual donor. This is Guide Star has been a wonderful, important resource. I think 10,000,000 users last year, Jacob. So this is all coming together for individual donors, too. So it’s so it’s ah, holistic in that in that respect that it’s it’s all elements of the community as well as people who are supporting it. A cz well as institutions that are supporting it. Yeah, way talk. You know, we sort of all state non-profit sexually say philantech sector. I think we’re all struggling for exactly what you call the sector. I mean, sometimes I hear it candid. We’ve been, you know, talking about the social sector. Because in today’s world, you have non-profit. You have individual givers. You have social entrepreneurs. You have be corpse. You have corporate social mance ability. You have a mission or impact investing. You have a lot of different kinds of organizations and individuals. They’re using a lot of different mechanism to create good in the world. And that is something that we feel as a combined organization. We can capture and synthesize and put out a really powerful way. All right, we’re going to take We’re gonna take our last break standby text to give. They’re five part email. Many course dispels myths around mobile giving. Earlier, Asher was dispelling myths around fund-raising. These do not mobile. Giving these these gifts do not have to be small gift. They could be in the hundreds. They don’t need to go through the donors phone company. That’s one way of doing it, but you don’t have to do it that way. And phone companies typically put a cap on these gifts. That’s why the misconception that they have to be small double digit gifts to get the email. Many course from text to give you text. NPR November Papa Romeo to 444999 I want to do the live listener love and and there is a lot of it. We’ve just going to go down the list of alternating between abroad and domestic. Young San Young, San Korea, Korea On your haserot comes a ham Nida Live listener loved their Henderson, Nevada, Tampa, Florida New Bern, North Carolina. Special, of course. Teo New Bern. Close to where I live, Washington, DC Reid City, Michigan. San Francisco, California. Brighton, Massachusetts. And Hanoi, Vietnam. Sand Salvador, El Salvador. I think that’s new. San Salvador. Welcome. Live love to you, Palestine. We can’t see specific region. We just know there’s a listener in Palestine, New York, New York. We have multiple and Brooklyn New York. Where’s Bronx? Queens? Staten Island. They’re not checking in today. Uh, but that’s all right. We’ve got Manhattan and Brooklyn live love to each of our ah, live love goes out to each of our live listeners. And, of course, the podcast Pleasantries toe are over 13,000 listeners in small and midsize non-profits, where they’re an executive director, fundraiser boardmember consultant to non-profits. That’s sort of the declining proportion that you each bear to our audience. The pleasantries air with you. I’m glad that you’re listening on the on the time shift in the podcast when it fits into your schedule. So glad that you’re with us. Pleasantries to our podcast listeners. We have, Ah, we have but loads more time, actually. For for Candid with Jacob Christopher, Harold on Brad Smith, Bradley Case Smith Don’t be formal. Let’s see well, some of the materials from Promise that Candid will further increase transparency and collaboration. Nasha and I were just talking about collaboration around giving Tuesday. Brad, how is this? How is candid going toe foster collaboration among entities within within our community? Well, you know, if you start to think about it, the two most important things to know if you’re going to collaborate our first of all sort of the lay of the land who is doing what? Where let’s say you’re under certain charter schools, you’re interested in animal rescue. You’re sitting human rights, whatever you need to know, and for a specific geography where you wantto work, who’s already working there and where the resources are flowing. And then the second thing you want to know is, Well, what to those that are already working on this issue? Know about it. If you don’t know those two things, you’re you’re likely to put your money where you can see they’re not needed or it won’t be effective. And if you don’t really know what people have already learned, you’re basically gonna be recreating the wheel. So with the vast resource is that both organizations bring to the table of candid, we’re going to be able to actually for geography issues and causes. So you, who’s doing the work on the ground? The different flows of money that air coming metoo support that work where there’s probably more money than I should be going where there’s not enough money and when there’s no money at all, and also by by capturing the outcomes and output to these organizations through our profile program, the research and evaluations and case studies who are issue lab resource. We’re also going to be able to tell you what’s working and what’s not. So you could really hit the ground running and figure out who the best partners are for you work. You know, the lack of collaboration in our sector in our sector is what keeps it from being more than the sum of its parts of the world. Needed to be more than the sum of its parts. You can pull all this all this together breath. We can pull it together. We’re already putting together quite a bit of it, obviously. You know, for some, geography is more difficult than the other. And we have global ambitions. We already have a lot of global relationship, do a lot of global work. Obviously, no one’s ever going to be comprehensive for the entire world. We have a really good shot at being pretty close to a conference on a lot of this information in the US. Okay. Okay. Uh, and of course takes time to develop this with the expertise and the data. The data gathering are, um oh, and and I apologize. Uh, your Bradford Smith, not Bradley got that wrong for that that happens all the time, But most people just call me Brad. I know. Well, that’s what I’m doing. But you could’ve corrected me. I would have been offended. Redford Cat. Okay, um, now I see lots of offices. Um, are those the old those of the foundation Centre offices in New York? Williamsburg, Virginia, Washington, DC, San Francisco, etcetera. Those those foundation centre offices? No, they’re actually have both offices. We had overlap in way have overlap in Washington, D C. And in the Bay Area. And we’re consolidating those into single offices in both places. And the other locations are either foundation center locations or, in the case of Williamsburg, where guys start has the bulk of its tech and customer support step. Okay. Okay. Um, Jacob, I wouldn’t ask you last time you were on several years ago, it was talking about the the overhead myth letter that you and I, Ken Berger and Art Taylor had signed as a CEO’s of ah, Charity Navigator and the Better Business Bureau. Wise giving alliance. Do you feel like way overcome that now? Are we gotten past the the anxiety that was Experian that donors were experiencing about overhead and the overweighted focus that some donors were putting on overhead. Are we past that now? I wish I could say we were, um so I don’t think so. I do think, though, in the last few years we’ve made some real progress. At least the nature of the conversation I hear within the sector has completely transformed the assumptions that non-profit leaders are making the way that some of the data platforms talk about and share information. Even the way the journalists address these issues, I think has shifted. But I think we have a long way to go to really have that message get into the minds of donors we keep in mind just in the U. S. We’re talking about 100,000,000 people. Um and we have decades of having reinforced this this false idea that the administrative cost ratio was a proxy for the quality of Ah non-profit. So I’m hopeful, but I also recognize it’s gonna take a while and a few other things that are going to be necessary if we’re going to get to that future where donors are really paying attention to results in potential and not an inappropriate accounting ratio And the most important thing is for non-profits to proactively offer an alternative to say I don’t want to be held accountable by this accounting ratio. I want to be held accountable according to results against my mission. And I define that as X, y and Z, and I really does put the onus on non-profits to articulate whatever numbers they think makes sense for their strategy in their mission. Um, and this is something that I think that candid will be especially well positioned to facilitate. We’ve already had 71,000 non-profits achieved transparency seal on Guide Star, which is now part of the Candid Portfolio, with many, many thousands of those providing specific quantitative, programmatic metrics that we can focus on instead of looking at, um at the administrative cost ratio and then, increasingly, some of our platform partners. He’s, you know, big technology companies in Silicon Valley and elsewhere are really thinking about how they might be able to help distribute that information as well. So I see a path to a future where the overhead myth is truly dead. But I think we still have a ways to go. All right, Jacob. Any any bitterness that that Brad is the CEO on your the executive vice president. Any lingering bitterness there? I mean, of course. Of course not. You know, Brad and I have known each other for a decade on, and we we have a pretty good sense of our strengths and weaknesses. And, you know, I think we both think that the two of us can each play important leads in this new organization, but that you need to have a division of labor on DSO. Brad is the chief executive. He’s leading the organization, and my primary task is to really think through the long term vision and strategy for candidate. We’re calling it candid 2030. Um, we’re really trying to think about big technology trends, big social trends and how those match up with our current capabilities, what we need to build, what we could accomplish over the next decade. So a lot of my attention is on that. But on that long term, um, and that’s really only possible, because I can count on Brad as he, you know, make sure that candid as an institution is coming together and, you know, becoming the institution. It we think it could be. All right, Brad, we still have a couple minutes left together. What else you want us to know about? Candid. That I haven’t asked you. Well, first of all, just, you know, a few things we learned from this. I mean, I think there’s a lot of interest in organizations in the nonprofit sector emerging, combining, working together. There’s a sense sometimes that there’s too much duplication. What organization doesn’t know what the other one’s doing and a lot of people are sort of seeing this is is really kind of an inspirational story because first of all, the idea came from us. I was a thunder for years. Jake, You know, I worked at a Ford Foundation Jacob murcott Hewlett Foundation and we, we, you know, probably presided over our share of shotgun weddings right where we basically used grants to tell non-profits they needed to work together or submerged. And those seldom really are successful. I think one of the keys to success of this is inspiration really came from the two organizations. The second thing is the thinking of Jacob mentioned taking up have known each other in a lot of different roles. They could was my program officer right When I was foundation center, he came and he did his first White Glove inspection tour, a cz, the program officer from the Hewlett Foundation to see if we’re worthy of continued support. Now we’re working together in this relationship, but that really establishes a foundation. The third thing is, the we learned to work together is organizations are tech. Teams are marketing our sales different kinds of teams through specific confidence building projects. Before we decided latto actually combine the two and then the last is the role of incredibly strong, dedicated board that you asked the question about you know who the CEO is. All those things were negotiated early on by the board, Um, and they had to master an enormous amount of information about the both organizations in order to go through those negotiations and did a fantastic job. So there’s a whole back story to this. What I think has a lot to learn from in terms of how these things work in the future for the sector. I like the idea that you’re you’re walking the walk in terms of merger and collaboration, Jacob, we have we have about two minutes left. Anything you know, you’d like to like to add? You sure? You know, I think it’d be good to just talk about division of Labor for the field as a whole. Um, and you know that a meeting a few days ago with a number of partner organizations, and we’re we’re talking about the need to figure out where and when do we defer to each other? Um, and that there are lots of topics where candidates Not the expert, um, say board governance of non-profits. And we want to defer to our partners at board source on that, um, we may have something Teo bring, but we we recognize that they’re playing a role, and we want to support that. And similarly, we hope that the field will look at us and say when it comes to questions of organizing data, which often can be really boring. But it turns out a really important. We hope that the field will embrace, um, things like data standards that we propose and know that if we are suggesting that these air the 10 questions we need to ask about a particular topic that we put a lot of thought into figuring that out and that we hope others will adopt that language. And the flip side of that is that that puts the onus on candid to really be accountable to the field and to really listen to the field and to ensure that the voices of those who are impacted by our decisions are heard and those voices are folded into the decisions we’re making. So we really do hope that the field will help us succeed, Um, by adopting some of the standards and tools that we’re putting forward. Um, and we also hope that the field expresses what it needs so that we can listen to make sure that we make the best choices possible. Alright, Tony, your international listeners heard there’s quite a few out there We are. We’ll have more and more information of that kind would be talking about tonight, um, from around the world, Southeast Asia, South Asia, Africa, Europe, Latin America. We have strong partnerships. We’re going to develop more, and it’s an important part of the future because, you know, this is a a increasingly globalized world we live in and are the information we provide. You have to take account of that. All right, that’s Bradford Case Smith. He’s the president of Candid. Andi with him. Jake of Christopher Harold, executive vice president of Candid. You find Jacob at Jacob. See Harold and Candid is at candid dot or GE and www dot candid dot org’s Gentlemen. Thank you very much. Thank you. Thank you. Alright, pleasure. Good luck and good luck. Okay. Next week, we’re gonna have more smart tech gift guests from 19 and t. C. If you missed any part of today’s show, I beseech you find it on tony martignetti dot com. Responsive by pursuing online tools for small and midsize non-profits, Data driven and technology enabled Tony dahna slash Pursuant by Wagner SEPA is guiding you beyond the numbers wagner, cps dot com and by text to give mobile donations made easy text npr to 444 999 Our creative producer is Claire Meyerhoff. Sam Label, which is a line producer, shows social media is by Susan Chavez. Mark Silverman is our web guy. And this cool music is by Scott Stein You with me next week for non-profit radio big non-profit ideas for the other 95% go out and be great oppcoll. You’re listening to the Talking alternative network. Good. You are listening to the Talking Alternative Network. Are you stuck in a rut? Negative thoughts, feelings and conversations got you down. Hi, I’m nor in sometime potentially ater. 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