Special Episode: Coronavirus Communications
Our third Special Episode features Sarah Durham, CEO of Big Duck. Amidst our pandemic, when’s the right timing for the right messages to the right audiences? She also explains her 5 principles of tone and style.
Special Episode: Coronavirus & Nonprofit Fundraising
Coronavirus needs no introduction. We’re recording on Monday, March 23rd. Nonprofits are scrambling and struggling. The scrambling to adapt to workflow and personal upheavals will subside. The struggle will get worse: The need among those you help has increased and will become greater. Expenses of all sorts, from helping those in need, to disinfecting offices, to increased reliance on technology, are rising. At the same time, there’s financial pressure on your donors, in the face of firings, layoffs and work reductions. Is it wise to spend? Can you count on your donors when this is over? Can you fundraise in the midst of the crisis? My guest is Paul Schervish, retired director of the Center on Wealth and Philanthropy at Boston College.