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396: Storytelling II and Test Quest – Tony Martignetti Nonprofit Radio

Posted on June 29, 2018 by Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Miriam Brosseau, chief innovation officer for See3 Communications.

Also, Nick Garcia & Jack Hilson, both senior account executives at Mal Warwick Donordigital.

There’s more at tonymartignetti.com

http://audio.mpgadv.com/2018/06/396_tony_martignetti_nonprofit_radio_20180629.mp3

Podcast: Play in new window | Download (Duration: 1:00:31 — 55.6MB) | Embed

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Posted in Episodes | Tagged a/b, ads, advertisements, advertising, buttons, call to action, characters, colleagues, color, colors, content, conversion rates, copy, data, day, design, Digital, distraction, donordigital, dynamic, email, emojis, employees, empower, font, format, formatting, graphics, header, heroes, highlight, holistic, human-centered, humanize, ideas, impact, jack hilson, landing page, length, lift, mal warwick, messaging, mirriam brosseau, mission, mobile, nick garcia, officers, optimized, outcomes, photos, pictures, plain text, preview, results, see3, send, silos, staff, static, stories, story, subheading, subject, templates, testing, text, time, tips communications, video, volunteers, winners

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