097: Giving in 2011 & Video Talk With Scott – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Bob Evans, editorial board member of Giving USA

Rob Mitchell, CEO of Atlas of Giving

Scott Koegler, editor of Nonprofit Technology News 

Read and watch more on Tony’s blog:¬†http://tonymartignetti.com

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No. Hello and welcome to tony martignetti non-profit radio for june twenty second twenty twelve we’re always talking about big non-profit ideas for the other ninety five percent. I’m your aptly named host. I do hope you were with me last week, i’d be in distress if i learned that you had missed motivating your board for major e-giving to start from the fund-raising day conference earlier this month, jennifer herring had advice on motivating, working with and supporting your board to help them step up to fund-raising duties and revisiting your twenty twelve prospect plan. Maria simple, our prospect research contributor and the prospect finder, did a midyear checkin of her new year’s, her new year’s ideas on your twenty twelve prospect plan from our january sixth show, we talked about the cultivation events that you promised yourself you were going to set up and there’s google lorts you’ve been meaning to get to this week e-giving in two thousand eleven e-giving yusa and atlas of giving use very different methods to report charitable giving e-giving yusa is a survey that looks back the atlas is a forward looking prediction with e-giving yusa, boardmember and atlas givings ceo will contrast. The methods and hear what each has to say about last year’s e-giving numbers and we’ll look forward a little bit, too. Then video talk with scott are scott, our tech contributor scott koegler he’s, the editor of non-profit technology news. He’s going to share the buzz on video sites many that are free that help you make good looking videos to tell your stories between the guests on tony’s take two. If you’re going to give you got to take time off to be great at giving to others, you have to take care of yourself. That’s, my block this week and that’s what i’ll talk about. Use the hashtag non-profit radio to join the conversation with us on twitter, hashtag non-profit radio. Right now we take a break, and when we returned, my two guests will talk about giving in two thousand eleven, so stay with us. They didn’t think that shooting getting ding, ding, ding ding, you’re listening to the talking alternative network, waiting to get me anything. Cubine money, time, happiness, success, where’s your breakthrough join me, nora simpson, as i bring you real world tools for combining financial smarts with spiritual purpose. As a consultant to ceos, i’ve helped produce clear, measurable financial results while expanding integrity, passion and joy share my journey as we apply the science of achievement and the art of fulfillment to create breakthroughs for people across the world. The people of creation nation listened to norah simpson’s creation nation fridays at twelve noon eastern on talking alternative dot com. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping huntress people be better business people. Dahna you’re listening to the talking alternative network. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent with me now is bob and rob. Bob evans is a member of the editorial board of giving yusa and rob mitchell is the ceo of atlas of giving, and they’re both here to talk about giving in two thousand eleven and look forward a little bit. Bob, rob, welcome next-gen durney good to be here. It’s a pleasure to have you, bob. Welcome to the show. Rob. Welcome back. Rob’s been on before let’s. See? Tony? Yeah, my pleasure. Let’s. Um, let’s. Start with bob evans. Um, the methodology between e-giving yusa and atlas of giving differ considerably. What? What is bob? What is giving us a cz method for assessing fund-raising last year? E-giving you’re giving us a historically is the most accurate report on charitable giving in america. Refined it’s methodology slightly over the last couple of years, but, uh, it’s still considered to be the most accurate and consistently, uh, uh, focus. Uh, various estimates are based on economic metro’s models using tax data, government estimates from the i r s and other components of the federal government and other research institutions. Okay, but there’s a big survey component, right? Absolutely. Yeah, let’s talk about the thing, isn’t it? I mean, i think that’s what it’s known for is being a survey of charities when you talk about that individual charities air not surveyed umbrella organizations, air survey ok, well, i’m really organizations such as, uh, the the council on foundations, counsel for aid education, the national center for charitable statistics of the urban institute on some other organizations like that that compiled data for various sectors of the e-giving factors. Okay? And so you do the survey at the end of the calendar year, and then and then every june the report comes out. Is that right? That’s correct so that that the report also is revised twice based on new data that comes in from especially with the federal government. The i r s so that the estimate that came out for two thousand eleven giving will ultimately be revised slightly twice more. Okay? And i know you have a revision from two thousand ten, but we’ll get to that. We’re not. We’re not there yet. You want to talk about the methodologies first and so roughly how? Many charities are represented by the umbrella organizations that you survey. Well, they’re one point two million. One point, one one point two million non-profits in the united states is registered with the irs. And then there are two hundred twenty thousand houses of worship. But but how many are represented by the umbrella organizations that you are surveying? Uh, no. Unclear it’s. Probably the most complete survey of anybody but one point, one million non-profits air not surveyed, but because of the methodology that hughes okay, all right, but you, but you don’t know the percentage of the one point one million that you are that you are encompassing in the overreaching surveys. Okay, because we’re dealing with nine nineties were dealing with other federal reports that all non-profits are required to file. Okay. Rob mitchell, uh, atlas of giving what? What’s your methodology there. Well, tony, to give you the methadone, the methodology that we have is that using more than forty two years of published e-giving data and the u s, we were able to prove that charitable giving in the u s is specifically and directly tied to certain factors in the economy and those those factors in the economy changed by sector and by source uh, and by state and so we’ve been able to prove beyond a shadow of a doubt, the charitable giving his directly tied too specific factors in the economy, not just the overall economy. We know what those factors are, and we have built algorithms when bac checked against more than forty two years of data match up at, uh, ninety nine and a half percent coefficient of correlation, this is the same kind of technology that is used in many macro economic measurements in the us, everything from unemployment to retail sales and so are are unlike what bob’s talked about, we don’t rely on surveys at all. We have a macro view of the entire non-profit e-giving sector, we break things down by nine sectors, four sources and fifty states. And uh uh, the interesting thing about our methodology and technology is that while it is useful to look back and we’re talking now about two thousand eleven, but we already have numbers we measured by month, and so we already have Numbers through last month of 2 thousand twelve, and more importantly, we have developed a forecast. Based on the realities of the factors in the economy and demographics that dr charitable giving, we have a very active forecast out for the next twelve months. Okay, we have just a couple seconds before break. So clearly yours is a forward looking and giving us a is looking back. Bob, just, well, i’ll tell you what, we’re gonna take our break. And then we’ll talk just a tad more about your methodology. And and then we’ll get into the Numbers from 2011. So baban, rob will stay with us, and i hope that you will. Also talking alternative radio twenty four hours a day. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Durney hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading. Learn how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics has just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com this is tony martignetti, aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com lively conversation top trends, sound advice, that’s tony martignetti, yeah, that’s, tony martignetti non-profit radio and i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. Dahna and with me is bob evans from the editorial board of giving us a and rob mitchell, ceo of atlas, of giving robert won’t spend. Ah, just a little time, a couple seconds really just give listeners remind listeners like, just i should say of a few of the data points that giving us a cz forecasts are are based on well, you mean the alice e-giving what i said, i said, giving us that. Yes, i’m sorry, the atlas of giving what are just some of your econometric data points? We’ll sew it. It ranges from everything from i think most people have been in the nonprofit sector for awhile realized gdpr a significant player, but it tony, it ranges from housing starts to unemployment to corporate inventories. There are a variety of factors, and depending on what sector or wet source we’re talking about, they’re they’re different things. Obviously, the stock market in two thousand eleven it was huge for some sectors and for some sources of gifts. So, um, we have specific algorithms built for each each of nine sectors, each of four sources and for all fifty states, ok, understand on dh, those sources are the different charitable missions, i’m sorry, the sources of the funders, the four sources would be individuals, foundations, corporations and request and sector and the sectors are gonna religion, education, the arts and so forth. Okay, excellent. So what did two thousand eleven look like to atlas of giving what happened between two thousand ten in two thousand eleven? Well, two thousand eleven was a remarkable year for for bounce back giving. In the united states. We recorded the national e-giving increase of seven and a half percent in two thousand eleven, and it was fueled largely by a very robust stock market increase, especially in the first seven months of the year. And you see that reflected in several things. Back-up. Just as in a couple of examples. Donorsearch vice funds had record years. Fidelity give fund. In their gifts. For two thousand eleven, vanguard was up seventy five percent. Colleges and universities are you have to do is google college and university record fund-raising sing, and you will see literally dozens and dozens of examples, everything from from harvard and stanford. Teo small community colleges who had record fund-raising years in two thousand eleven. Right on dh. How did two thousand eleven compare to pre recession two thousand seven? Well, it’s uh it’s recovered quite nicely. We’re well past prerecession numbers in terms of total giving in the u s and you know, there’s, there are some storm clouds on the horizon. Our forecast is is a bit sobering forking last quarter of two thousand twelve, we’re going to get well. Let’s not go to the forecast was wantto compare apples and apples for so and adjusted for inflation. What kind of increase did you see from two thousand? Elation? Inflation has baked baked into all of our algorithms. So we’ve got that handled. Okay, so no adjustment necessary from that adjustment. That’s seven and a half percent growth from ten to eleven. Yes. Okay, bob evans. What did what did giving us a c from two thousand ten to two thousand eleven e-giving usa says that two hundred ninety eight point four billion dollars were given to non-profits in ten sectors across the economy. This represented about a four percent increase from two thousand ten. But when adjusted for inflation, it’s only ever about a one percent increase over two thousand ten. Ok, now those numbers are quite different. Well adjusted for inflation, one percent from giving yusa. And the same number seven and a half percent growth from the atlas of giving sabat that’s interesting. What? Uh, rob, what was your total giving number? Was it near the two hundred ninety eight point four billion that giving us a found? Oh, no, we’re well beyond that are part number was, uh, three hundred forty six billion dollars given. Okay, so we have a delta of difference of about fifty billion dollars. Roughly? Yeah, okay. Anybody care to offer their thoughts on why those the percentage and the and the gross number differ so much? Who wants to take a stab at that? Anybody you know, i’ll take a bit of a stab at it, tony, i think if you go back to two thousand eight and two thousand nine and just a bit of from my past, at one time i was the chief development officer of the american cancer society and in terms of using surveys and so forth we had we had a board policy that we didn’t participate in any survey, so it didn’t matter if it was independent sector or the association of fund-raising professionals or or the non-profit times we didn’t participate. And so you had america’s largest health charity not participating in the kinds of surveys, and then there were also there’s also some there’s, some organizations that provide this information, i think the good thing about the alice of giving it that we’re agnostic we’re not subject to two thousand two thousand ten was was an interesting year because you had this large outcry from some very large organizations that didn’t do well the previous year and put give my impression is that it put some pressure on giving us a to reconsider their methodology, which they’ve now changed, but we’re not subject to that sort of thing because we’re not changing our methodology, our methodology solid, we’re sticking with it. Okay, okay, well, let’s give bob evans a chance. You know, the keeping things civil. But i think that’s interesting because the numbers and the percentages do vary so, so greatly. Bob what? What, what? What? What’s your take on this. I think the whole issue really is. How is your organization’s faring fromthe fund-raising arena today? Uh, that regardless of the surveys, regardless of the reports like atlas e-giving are giving us a it really comes down to the bottom line of how each organization is faring and how they’re, uh, seeing support uh, these are all best guesses at at the best. Well, okay, but i think, surely uses that both get atlas of giving and giving us a are reasonably up for two thousand eleven, representing the second consecutive year for increased e-giving but also understanding the two thousand seven undoubtedly was the best year for giving that was a member of two thousand seven was the start of the great recession, okay? And that’s, when everything had cascaded groundwork rob you if i could add a little bit toe weapon, uh, saying here, you know, one of the things that we’ve been able to observe for the first time, i might add, is that, um, you take a look at two thousand eleven, there are many organizations that didn’t do well in two thousand eleven, and the reason is that if they are heavily weighted on relying on small gifts from lots of lots of small gifts from lots of small donors, they’re tremendously impacted by continuing i unimportant. On the other hand, colleges and universities donorsearch advised funds, arts organizations and others, not nearly so affected by high unemployment numbers but very favorably affected by favorable stock market value. So there are the charitable giving economy contains a lot of moving pieces, and the fun part for us is that we’re now able to identify what those moving pieces are and how they’re how they’re affecting individual sectors and individual sources, and bob is exactly right. It all boils down to, regardless of what we say or what giving yusa says says it boils down to how are you doing? And what will you be doing in the next in the next months and years? Sure, i think, though, that you know, if a charity wants the benchmark against something, it has it’s got a broad spectrum tio to benchmark against because it’s either one percent increase or seventy five percent increase. So depending on how you did individual, you could sort of you could say, well, we’re doing much better than the giving, yusa says. Everybody else did, but not as well as atlas of giving says everybody else did fair enough, but i would also add that in terms of benchmarking and part of the reason that i created the atlas of giving was because at the time that i was a fund-raising practitioner and being evaluated evaluating my staff of value, winning my programs and being evaluated myself it’s very difficult to have that kind of evaluation that comes out so late and doesn’t correspond to my fiscal year, so our benchmark is solid and consistent. Once you set the benchmark, then you’re measuring velocity and trajectory, and our benchmark comes out monthly so that i’m able to compare it to my fiscal year or practitioners compared to their fiscal year, and they can keep a monthly benchmark rather than having to wait till the end of june following the calendar year to find out okay, what the benchmark might be okay, but that’s rob mitchell and he’s, the ceo of atlas of giving and also my other guest is bob evans remember the editorial board of giving us a and we’re talking about last year’s numbers let’s move to some of the sectors bob, you and atlas, i should say you and giving us a agree that hyre ed and donor advised funds did very well, so big increases in two thousand eleven. Absolutely, i want you to talk a little about that. Why? Why you think that is? Well, i believe tremendous growth of dollars for donor advised funds is a reflection of support from middle income america in particular, who are you talking away dollars in donor advised funds because they haven’t been satisfied with the transformational projects that non-profits air presenting their banking future charitable support so you think charities or not, motivating donors sufficiently outside hyre ed, i think even in hyre ed, i think all of the categories in the nonprofit world have to reexamine what they’re asking of donors, and they need to be showing impact in transformation, and then we’ll end up seeing better. E-giving rob mitchell, what’s your take on the two sectors well increased, i think first of all, back to donor advised funds this extraordinarily good year, you know, seventy five percent increase for vanguard, eighty one percent increase for fidelity that can’t be a one year change like that cannot be explained by a change in sentiment donor-centric mint, it is specifically tied to the economy to teo economic and demographic factors. I think that what bob saying played a role, but i don’t think that was a major. Role i think the major role was the ramp up in the stock market buy-in in two thousand eleven, but why would that money go to dahna advice funds instead of directly to one of the sectors that i do not have an explanation for it, actually, and that’s, where bob is saying that he feels charities or not, people are giving, but they’re not giving directly to the charities, right, bob? Because charity’s air not motivating and moving donorsearch efficiently, i think there’s another factor to and that is when you look carefully at some of the people who are creating or funding donorsearch vice funds, they’re doing it in lieu of creating family foundation shin i wouldn’t be with that, okay, that that that major dollars going into donorsearch vice funds enables donors teo beam or anonymous i having less paperwork to file and on considerably cheaper. Setting up a private family foundation is a very expensive endeavour, right? And it requires a lot of legal activity to write on dh considerable oversight and there’s the required spending let’s, let’s look a little bit a new area that is losing market share consistently. Bob will just stay with you religion is suffering right and has been for a while a tte one point half of all giving was directed teo houses, of course. How long ago was that? Half probably about twenty to twenty five years. Ok? And how about now? What’s happening? Thirty two percent of all reported e-giving goes the houses of worship. And how does that compare to last two? Two thousand ten down down about how much? Uh, it’s down a couple of percentage points down in total dollars as well. Okay, especially the pie has gotten bigger. Okay, rob mitchell, what is what is the palace of giving see around religion? Well, we’re religion is still it gives to religion overall are still growing. We’re not showing any decrease, but they’re not the proportionately speaking e-giving growth and religion is not keeping pace with the others declining. In other words, declining market share is definitely declining markets here and their three reasons we believe for that. Well, tell us just one, because we only have a couple of minutes and i want to look a little look a little ahead with you two. So give us your main reason. Well, demographics have changed. Their church membership is declining in the u s that’s that’s one okay, important and younger people are not as motivated by religion or or its institutions at least a zolder people alright and their religion this past year was greatly affected by on high unemployment because they rely typically on lots of small gifts from okay, rob mitchelson, i think the other factor too, is that houses of worship for the least sophisticated in their fund-raising technology and an approach and expertise and complicity of america have not been trained properly like seo fund-raising not a sophisticated intelligent. Okay, all right, all right, rob, we take just maybe thirty seconds or so since yours is a forward looking model. What’s your forecast for two thousand twelve. So the calendar year forecast updated just a week or so ago is that we’re looking at an increase of four and a half percent for total national e-giving in two thousand twelve dahna the unfortunate part is that we probably have experienced the best growth we’re goingto have were showing that e-giving growth is going to begin to decline dramatically in the last quarter of the year and looking ahead of the first half of twenty thirteen, uh, things could get pretty ugly. We have to leave it there on ugly note, but there are brightstep lots, and we talked about those as well. Bob evans is a member of the editorial board of giving yusa. Rob mitchell, ceo of atlas, of giving gentlemen, thank you very much, thank you, tony. Thanks, bob, thank you all, bob. Thank you, rob. Thank you as well. Right now, we take a break when we returned tony’s take to stay with you’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com duitz welcome back, it’s. Time for tony’s take to my block this week is if you’re going to give, you got to take time off. You all work in the charitable sector in some respect either ceo or fundraiser or boardmember or something else. But the charitable sector, by definition is, is giving and in order to be most effective at giving to others, i believe you have to give to yourself and take for yourself. And what i blogged about is taking time off whether your work is in education or shelter or giving a voice to the marginalized. I believe you’ll be better at it if you take time for yourself, and that may be just something like word games or crushing an afghan, um, or doing puzzles or maybe a full vacation, but whatever it is that you need to take care of yourself, i suggest you do it for me. It’s a lot of running and some weight lifting, and i have ah, second home and i have a lovely hot tub there. So those are some of the things that i indulge in whatever you choose to indulge in, please do it without a phone next. To you, break away from the grid, go offline and take time for yourself. And that was my block this week, which is at tony martignetti dot com also want to remind you that we have a linked in group. You can give me direct feedback about the show if you have suggestions for the show suggestions for guests or show ideas even without a specific person, please, the linking group is a perfect place for that, and that is tony’s take two for friday, june twenty second, the twenty fifth show of the year and in three weeks on july thirteenth, my one hundredth show coming up just three weeks and scott was going to be on that show. Scott kottler how are you? I’m good. I’m preparing for the show right now, tony. Excellent. Ok, well, you actually should be preparing for the current show right now. Oh, i forgot about that. All right, scott koegler, of course. Our regular tech contributor and the editor of non-profit technology news, which you will find at n p tech news. Dot com. And this month, scott and i are talking about video. How come, scott wise video? Why is video? Important? Uh, all you have to do is look at you to see that number one. It is popular medium. Everybody wants to be. I have video and produced video, you know, it’s kind of the fulfillment of of a youth dream for a lot of people. A lot of a lot of frustrated actors, frustrated actors and directors. You mean absolutely, absolutely. Okay, but but it can be valuable in telling your your charities story. It could be valuable in in a lot of places, certainly on the website and sometimes just as kind of a lead in as being something active. Your log in page on your main screen, people like to see things moving. Obviously. Okay, so the trick is, you know, putting something out there, that’s worth what’s the hard part, okay? And i want teo tell listeners that tech soup had a webinar caldnear non-profit video one o one, which are social media manager regina walton found and we’re going to put a link to that women are which is a video on the facebook page and also in the linked in group after the show. So look for that tick soup. Thanks. You blink. So, scott, there are sites that will help people with video, you know, video isn’t necessarily what we normally have thought about his video, another somebody sitting in front of a camera or even motion pictures, if you will, it can be still pictures kind of assembled as a moving slideshow, maybe even annotated with voice or with that ak ground music. So there are a lot of things that pass for video, and they don’t have to be unnecessarily difficult to do, and i think that’s the main thing here is they shouldn’t be tough because if they are tough and you’re not an expert at producing them, then they’re they’re not going to be worth while watching. Okay, you gotta watch out for that, especially if you’re putting him on the home page of your of your of your blogger or your charity’s website right now, it’s a lot of us now, you know, is were attending events or just just doing things are our phones with us that have cameras in? Then we carry little video recorders or your cell phone and has a video camera and it’s and so there it turns out that there are lots and lots of real short length video or just still images. I mean, just look att facebook, facebook now houses. I think the last number i saw was that sixty percent of all the pictures ever taken ever and are on facebook pretty stunning. That’s incredible, yeah, crazy that’s an end and youtube i don’t know something like there are tens of millions of upload to youtube a day zag goring number of video uploads their alright but right and so and so we all have these devices that you’re talking about. Everybody’s got a phone so it’s like p r in your pocket, right? When when? When your charities doing something documented and so what kind of help can you get teo to create? Ah, moving slideshow or or a video on the web? There are many applications there things like i photo and there’s, i think it’s my movie and there’s a win win movie or when editor stuff like that. So depending on the platform that you’re on you khun, just look in your in your program files and find something there and those who work. Those were pretty good they can take your video clips. And you can kind of piece together what they still rely on you doing something and being a little bit technical and saying, ok, how do i put this year? I don’t make transitions between images or between video clips on howto synchronize music and there there are several either free or pretty inexpensive talking about either free or maybe for fifty dollars a year. Um, maybe up to five hundred dollars, you know, if you really want to get some superb results, kind of list off a couple of them, but yeah, that’s what? I love to go free and wait because this right, we haven’t. Article of this on on pitak news. Just go there and look for the for making videos. But the first one talk about an emoto hay and i m o tio dot com and essentially you go there and you log in and create an account. Then you could get the free account just to test it out. The only difference, really, between free and paid account the length of the video think free videos, thirty seconds or something. Which may actually be plenty. Yeah again for for a website the banner on your home page people aren’t going to sit and watch a two minute video, i don’t think, but right thirty seconds and then i mean, there, there for another reason, but something that’s engaging and, like you said, may even just be a slideshow thirty seconds is probably enough, and for a small charity, you know, you stick with what’s free. So the ladies all work is that you assemble your pictures, whether they’re on facebook or or flicker or, you know, one of the other photo on video sharing sites, and then you log into francis an emoto and you say creative video, and then it says, ok, what do you want to include in your video? And you simply select the images that are already uploaded? Or you can upload new ones if you have them on your computer, so it makes it really and, uh, at that point, then you pick a theme, so if it’s a party or if it’s an event they have these pre configured seems ok, and they also have pre configured music. So in essence, you khun select, you know, twenty or thirty images or a couple of video clips, uh, collect them together listselect style listselect music and the service will go ahead and create a set of trans so what’s, really magical is synchronized. Those with the beat of the music, which is something that would take a lot of time manually. In fact, that’s just bringing the transition manually is beyond what i what i ever do with my videos. So so it’s really value and getting some high production value from these, okay? And you can do that that’s an emoto dot com. And you could do that for free for up to thirty seconds. I think the Numbers 30 seconds. I don’t get me wrong. They’re but a short. All right, is there? Ah, you have others there’s a couple of hours and i just kind of rattle these off. I’m less familiar with, um but i know that they have the same basic kind of thing. You upload pictures and that creates it. Does other work for you. One is gulag ster g l o g dafs e r. Okay, i happen to know that one. That one does have a free. That one has a free offering also, right? Yeah, i think i think that’s. Actually, all free. Okay. I don’t think paid offering. Okay, uh, there’s one called kids. Okay, i o a and that has multiple levels. Has got a free version and also has, i think it’s fifty dollars for two years. Okay, so that’s pretty so free or cheap. I mean, twenty five dollars, a year. He’s. That thing that looks good. That zoho there’s there’s. Another one called duitz. Stupid flex flex. I’m not sure if they’re supposed to mean stupid or stupendous, but u p l i x and that’s. Actually. Probably the most expensive one, but also has a lot of additional capabilities. But it’s five dollars per month. Basic price all the way up to almost sixty dollars per month. Yeah. Okay. So, you know, you have to. I want to get some experience before your excellency. Yeah, okay, but they still have a little cost offering. And ah, bunch of these air free. Okay, excellent. Actually. So i tell you what, we’ll put links to all those on the facebook page and also on the lincoln group as well as that text webinar that i that i mentioned earlier. So we look for look for those resources on the facebook page and linked in group um, well, so we still have more time. Scott, what were going to say about video what’s your advice? Do it. I would say media mean, everyone takes pictures of their events of their staff if you just want to show, you know, pictures of the causes that you’re supporting, gather them together and just do something you’ll probably get well, you definitely get some experience. You may get some good feedback from the people that are watching and that’s kind of where you take it from there is, how did they do? Did they get it enhanced the site that people like it has been asking for more or different kind of content and just say the first thing to do is just put something together, get it up there and see what the reaction is, okay? And setting up a youtube channel is a pretty simple endeavor, right? If if you don’t want to put this on the block. Sure, sure, youtube channels a good thing, but like anything, it’s, youtube channels depend on kind of regular updates, just like if you’re putting together a vlog, you have to make it change the add things to it on a pretty frequent basis. And that’s that’s, that’s what the youtube channels are all about other that you can certainly store videos on youtube and then, you know, present them on your website on your block. Ok, right. So so you could have multiple videos now that we know we can do this for free. And we know that a short video is works fine, and we know that these sites are so full featured, we could end up having numerous videos and, like you said, save them on youtube and then rotate them, rotate their appearance on the block her you could also post them as updates. You know, people love to see themselves, right? Well, most people like to see themselves as long as they’re not doing crazy things. But if you have events, i think that’s probably the very best use of these is to have events, uh, walk around with a camera or with a little with your phone, and you talk to people on record what you’re talking about and then kind of peace together, right? As videos and yeah, those become real popular. Okay again. P r in your pocket. It’s. There we’ll take a break. We’ll take a break, and when we return, scott koegler stays with us, and i hope you do, too. Talking alternative radio twenty four hours a day. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free second reading. Learn how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific yes, who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a. M eastern standard time on talking alternative dot com professionals serving community. Hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. This is tony martignetti, aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Technology fund-raising compliance. Social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting. Talking. Welcome back to the tony martignetti non-profit radio. We’re talking about video with scott koegler, our regular contributor and the editor of non-profit technology news, which is that n p tech news dot com scott so since everybody has these phones, i mean, we could be empowering people within the charity who work for us or volunteer for us. They could be composing video no, exactly, or at least contributing. So if again i go back to the event situation, if you have a bunch of people there, which i guess is really what you want. Anyhow, it is an event. Yeah, hopefully it is not standing in a room like yourself, right? Right? So have people walk around and make their own to make their own little video clips? Have them document what is going on? And at the end of the event, uh, sent out an email asking everyone for their whatever their contributions might be on. Then you’ve got not only fast that you’ve got a diverse range of of the points, and i’m thinking, not unlike what what couples do at weddings. You could probably put some low cost video device on tables or something at the event don’t know. Is there such a thing of low cost video capture device? I’m sure they don’t, you know depends on what you call low cost, probably fifty dollars or so, but i think i think it’s a pretty good assumption that that half the people at any given function i’m goingto have video enabled smart bones. Oh, yeah, yeah, right, they’ll have their own as well, right? Yeah. So that’s, you know, that’s planning what you want to do is, uh, kind of in the invitation or in the announcement or along, even on twitter, if they’re live blogging, be sure you get get the announcement out that once you’re done worth your images and your video, send them here and, you know, a lot of the phones will actually take take images and videos and send them right there, right? When, according to your phone, it’s already connected to the internet. So say, share and you share it off with a particular destination email account. Okay, excellent. And then you’ve got, um, you know, pretty much, right? What? Okay, every once in a while i don’t know if you if it’s you stopping or we get well, a little sound. You sound like darth vader. I don’t you probably you’re not doing a darth vader imitation. Our impression, are you? Well, i’ll take the helmet off here. Okay? I’ve seen pictures of you. You don’t look like darth vader to me, but which is, which is, which is a positive. Okay, but just it’s nothing you’re doing. I don’t think, but just in case the listeners are concerned. But he’s not doing a darth vader impression and way here, it also but there’s really nothing we can do about it. Okay, so, yeah, i was going to ask you about sharing the video. So what about are there other other ways of sharing the video? I mean, if the phone is not enabled to share that way, or maybe the video is too long, i know i face that on my phone. Sometimes i can’t share a video that i’d like to what’s what? Maybe drop box or something? What’s. Another way of getting video back to the charity. Sure. First of all, you have to get it off your phone on and i’ll leave that to yeah, the knowledge of the person with the phone. That’s probably want to do to kind of figure out what it’s for for many different phones were basically, somehow you gotta plug it into your computer and move that that video file over to the computer. And then, of course, you can email it. Um, you know, one of the things you talk about there’s the size of the video files, right? And that’s typically what prevents you from sharing it from your phone? And i would suggests that any video quick should be under five seconds overviewing walk home. Recording video. Yeah, because you’re looking at a little clip, right? When we put this video together, if it’s only going to be thirty seconds long, how long can each individual could be? Uh, right. Okay. I was envisioning. Yeah, i was thinking of longer clips, but now, right. Okay, so you want people to send you a bunch of short? Sent a bunch of short clips, right? And you see, here is a little secret. If you look at any video production movie, a television production, anything, just take a look and see quickly the scenes transition. You’ll find that most most scenes, uh, except for soliloquies or something like that are really just a couple of seconds. So it’s not unusual. It’s it’s the norm. In fact, they have very, very short video clips. Okay, all right, well, this is why scott koegler this is why you’re the the show’s technology contributor. You’re thinking about these things, andi. I was so my thinking was erroneous, all right? And, you know, you could empower volunteers as well. Oh, are people who are benefiting from your services? I mean, they could be armed with a video phone, right? And those are the kind of tell your story kind of thing. So if your if you are let’s say you’re an animal shelter and you got volunteers at the animal shelter or you’ve got people who have a dahna dead animals, you know, every one of those with a story unto itself, many of them may be, you know, pretty inspirational. So if you got your animal home and it’s working out great, you know, ask them to go ahead and take a shot of the of their situation and send it in you. Khun chop it up, put some pictures in it and added to it, you could have a simple contest like tell, you know, tell us your story in twenty seconds or thirty seconds, right, exactly on have a small prize for people or something. All right, all right, excellent way have just about thirty seconds left. Any parting suggestion you want to leave people with, uh, i would say the biggest thing is just do it, do it out. Do it. Um, you know, take videos, take images and intermix both of those things together. Don’t do one or the other, although if all you have is his images that still works. Okay, you get out there. Excellent. Good to talk to you, scott, and we’ll talk to him three weeks on the hundredth anniversary, our hundredth show. All right, thanks, tony. Take care. Thank you. My pleasure. Also, my thanks, tio, rob mitchell and bob evans for being guest this week. Next week. Board effectiveness. Gail gifford is the author of making your board dramatically more effective starting today. But you’ll have to wait till you hear the show you can’t you can’t start today, so next week you’ll be able to start today or the day you hear it. So actually, maybe she should change the name of the book, i don’t know, but that may be overreaching anyway. We’re going to talk about making your board more effective, starting quickly with gail gifford next week, and i’ll have a fund-raising day interview with paul clolery he’s, the editor in chief of the non-profit times we’re all over the social networks, you can’t make a click without smacking your head into tony martignetti non-profit radio you want to know who’s going to be on the show? Sign up for our weekly insider email alerts on the facebook page we’re unlinked in you can offer ideas for shows and make comments each week and look for the resource is that we just talked about with scott on facebook and linkedin this week. 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049: The Morning After (The Big Event) & Giving USA 2011 Report – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Lisa Reilly, executive director, The Emelin Theatre
Tara Slone, principal, Marketing Matters
Jessica Weber, principal, Jessica Weber Design
Holly Hall, features editor, The Chronicle of Philanthropy
Robert Evans, editorial review board member, Giving USA

Read and watch more on Tony’s blog: http://mpgadv.com

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Welcome to the show, this is tony martignetti non-profit radio, and i’m your aptly named host. We’re always talking about big non-profit ideas for the other ninety five percent help you were with me last week when i had a conversation with ken berger, president and ceo of charity navigator ken came on the show and announced charity navigator three point oh, we talked about the directions that cnn would like to move non-profits toward and how it’s inducing them to get there this week, the morning after the big event, three guests explain how best to follow-up your events and why it’s important to include follow-up plans in your pre event preparations. This is the first of my interviews from the exhibit floor at the fund-raising day conference in new york city last month. Then the e-giving yusa two thousand eleven report holly hall, features editor for the chronicle of philanthropy, will be with me to talk about her concerns from last year’s report and whether they’re answered in this year’s. This is a follow up to our discussion a few weeks ago on the show, then i’ll be joined by bob evans from the reports editorial board and he’ll share some important conclusions. Fromthe e-giving yusa two thousand eleven report in between the guests. As always, tony’s take two at roughly thirty two minutes into the hour. This month is the one year anniversary of the show, and we’re bringing on some regular monthly contributors, a team for legal compliance and a prospect research guru. I’ll introduce you to them on tony’s, take two. Also, if you’ve heard me speak and liked what you heard, that i’m going to ask for your help, both of those on tony’s take two in between today’s guests. Right now, we’ll take a break, and when we return, it’ll be the morning after the big event. E-giving didn’t think the ending the ending, depending. You’re listening to the talking alternate network e-giving. E-giving cubine. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics politically expressed. I am montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com looking to meet mr and mrs wright, but still haven’t found the one i want to make your current relationship as fulfilling as possible. Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. Welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand eleven, we’re at the marriott marquis in new york city. My guests right now are lisa reilly, tara sloan and jessica weber. They’re seminar topic is provocatively the morning after the big event. Lisa riley is executive director of the ml in theatre. Tara sloane is principal of marketing matters limited, and jessica weber is the principle of jessica weber design incorporated. Ladies welcome murcott so let’s, start with you what hyre what? What can we do to extend the reach of events after the event is over? Well, i think there’s some sort of standard practices that we all think of as being kind of businesses, usual things, like remembering to thank our attendees after the event and one of the things that we suggested this morning is that it’s particularly useful if in that, thank you, you’re making sure that you’re still talking about the mission of your organization and that you’re extending the feel of the event and reiterating for people why they came to the event and what it was about, and we found in particular at the emlyn that one of the effective ways to do that is if you include a link to back to the website or to say there were pictures of the event to make sure that people have a reason to come back and look again at what you’re doing with these. Are you sending that? Thank you? Buy paper mail and also by email. So the link is wait, do about okay, terra is there a suggestion you’d liketo open with for extending the reach of events? Speak a lot closer, please. I think one of things we talked about is how important the pre planning for the post event is meaning planning in advance of the event. Who will do what? When the event is over. And while that’s often thought of as a boring task, it’s one of the most important it sounds like something that typically gets for gotten in planning for the event. Is that it’s? Not only for gotten but when it’s remembered the thought is, oh, we should have done this weeks ago. How could we have left this for you? Because the day after, people are excited about about what just occurred there, patting themselves on the bath about the event, but they’re not necessarily ready. Teo gear up the energy required for post event. So if the pieces have put into place before hand, they’re able it works much more successfully. Thank you. And jessica, what advice would you like to open with for extending the reach of events? Well, basically, we have a design from that only works in the not-for-profits sector. We encourage our clients to create brochures talking about their mission that are included in the event material and after the event, when lisa sends out a thank you letter to her attendees that she include a small brochure on the organization and some giving pieces so that the e-giving opportunity keeps going on after the events over really so it’s appropriate to include a solicitation material in the thank you for coming sometimes it is absolute terror is nodding. Also, please support it’s definitely important and it’s it’s really critical because we would assert that events are not just about the event it’s about building a relationship with all of the people who attended the event. So one of the ways in which which you build the relationship is immediate communication, post event and inviting. Them to support the great cause that they attended the event. Ok. And lisa, in your work with ml in you don’t get objections to solicitation material it’s included in the in the thank you for coming, we’re actually i think it is organization specific, and we’re a little sneaky about it. Good. Well, let’s, talk about it on dh. What we do is our event is near the beginning of our season. We have our event big event in october, which is the beginning of the m ellen’s performing arts season, so our thank you asks them to come to the theater when they come to the theatre, we asked them to give money so rather than including the asked directly in the thank you, we know that we’re going to have other opportunities to continue to build. That relationship is, tara says on one of the ways we want to build that relationship is to encourage them to be at the theater often. Okay, so, tara, let me ask you the same question that since you’re advocating this, your clients are not getting objections to solicitation material sent in the thank you, i think, if if it is done tactfully it works on clients are not objecting and remember that many of the people who are attending the events are guests of other people so they may not have. They may not have necessarily made a contribution yet individually, so this gives them the opportunity to just get sound like you want to say something about doing this tactfully, inappropriately, and another way of doing that is also to send out a newsletter a month or two after the event, to all the attendees with pictures of the event and talking about it so that you start to capture a family of friends it’s really important when you have an event to capture the people who are there to make friends for life, and by doing a newsletter every three or four months, it gets that across, and we also include e-giving envelope in the news, all right, but let’s talk a little more detail about that that first thank you that they get afterwards doing that, including a solicitation in that and doing it tactfully, appropriately what’s your advice for for that first communication after the event, well, usually the development director of the executive director will send a personal note thanking them for their attendance and personally signed, never a mass mailing. Absolutely even if there’s seven hundred fifty people, even if they’re seven hundred, the waldorf seven, because basically, how often do you get astounded when you actually get a hand written letter with a stamp on it these days? You know, it kind of knocks you out because everything is pre printed, so that little personal note with a real stamp means a lot to donors, okay? And about a terrible i just would like to suggest that one way to do a mass email let’s, say and make it meaningful is to give the guests of the event ideas ways in which the funds will be used. So talk to talk about the specifics, programmatic elements of the agency and let so in other words, for so and so amount of money you are contributing to support this cause, they’re program that we have for the next level, this is what you’re so that really makes it more personal and compelling beyond that would be something that they get right after the event terror right after the event, ok? Yeah, you’re listening to the talking alternative network. Geever are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s to one to seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com lisa, are you spending any time at the event preparing attendees for the follow-up that that the theater is going to send? Well, we make because it is the beginning of our season, a big part of what i speak about it. The event is what’s going to happen at the theater over the coming months, so they know that they’re going that we want time to attend, but also that we need their support to make those events happen. And so there is a kind of, um, nuanced, i guess, you know, sort, subtle pitch to say to people that this this kind of work which is meaningful in our community doesn’t happen unless we have your support, and so part of your support is coming to the gala, but the next part of your support is attending the events and and picking some of these very specific projects. So, for example, last year, the theater needed a new protector because we have a film siri’s and saying to the gal audience, you can help, and this will make a real difference in how we can deliver our programs. Jessica, do you have advice on that about the same? Question i asked lisa preparing people at the event for the follow-up that’s that’s going to come? Wait do advise our clients were basically a design from we’re not a development firm so good. So that it’s usually our development director that will tell us what they need created to soon? Yes, in terms of design of the of the evening. Exactly. Did you have something, please? Yeah, so i just like to add that part of what i was, what i was opening with a minute ago was the idea of how the pre event planning, how important it is, and by working with the event committee and the board in advance of the event to determine what next steps might occur. For example, we might have a parlor events at so and so’s home planting, planning and then planting the seeds for those events at the main event. So in other words, tony, you’re you know, we’re going to invite you in a few weeks to join a mission coming to learn more, and it could be learned more about the agency or it could be we’re going to give you more value because we’re going to deliver. Some content that’s relevant to the mission of the organization, you’ll be interested in hearing this. I’m gonna shift a little bit what’s your advice, anybody about a situation where you have, uh, chair of an event, and i’m now i’m thinking bigger event, not like you were just talking about lisa tower, maybe a parlor event, but something larger and really all the all that chair is willing to do is share their vendor list and show up that night and share the event they’re not motivated around all the planning and to are to the point of your seminar, the post event work. Anybody have advice for that? Working with difficult chair who has to be the chair? Well, i think in the m ellen’s case, what we try to do is build a strong committee, so that because it certainly does happen that there are sometimes prominent people who are for one reason and others selected to chair an event who either are unwilling or unable just to spare the time to do the kind of rigorous, detail oriented work that needs to be done. And so we find a larger committee who will commit themselves to that kind of detail work that’s also the work of the board, frankly, so we prepare our board to say, you know, part of their job is to go to the gala and have fun, but another part of it is that they’re out talking to people about what we’re doing, and i think another way you can think about that is when, for example, of boardmember is engaged with someone who says, i really like the dance siri’s at the emblen one of the things that boardmember is doing is cultivating that person as a donor, coming back to the staff, coming back to the board and saying, you know, joe told me he really likes the dance siri’s, how do we make sure that joe’s engaged in the dance siri’s so there’s lots. I think there are lots of ambassadors, and the chair is a very visible ambassador, but not the only ambassador. Actually, we’re going to that. Come back to the committee in a second with lisa reilly, tara sloan and jessica weber. We’re talking about their seminar at at fund-raising day two thousand eleven, which is the morning after the big event. Let’s talk more about the committee the committee is critical. Jessica, what did you want to add to the sum a committee? It is critical to helping the organization get the event off the ground, whether it be working with the auction, the silent auction, even when we designed all the graphics there’s, always someone on the committee who we work with to make sure that the designs we create reflect the evening and each i mean, i’ve sat personally on many committees and it’s imperative that you get a really active goodcompany he’s. So let’s talk about that who’s best to talk about recruiting the right committee, who wants to go ahead. So in terms of the right committee, i would assert that it’s really important to have people who represent the different target segments of your population. So whether that’s from a geography standpoint, you have people on the committee who represent different geography is or you have people who are different ages representing different prospects and current supporters that you really think through, make sure the committee is representative of the people you want the agency to read, to be able to reach out to, okay and understanding at the same time with respect what lisa said, that they may be supplementing a chair who’s unable or unwilling to do a lot of the heavy lifting. Yes. And in addition, while there is often one share, there are ways in which to have journal chairs or committee chairs so that you’re giving that chair roll to more than one person, particularly in the situation where thie it may be that one of the chairs is in name only since the topic of your seminar is extending the reach of the event let’s switch to ah smaller event may be it is a parlor event elearning half a dozen or a dozen couples in someone’s home is the is extending the reach of that event different than the larger seven hundred fifty people in the waldorf. This aria is there. Is there more any more personal approach? Because it was an event with just twelve or twenty twenty people. How do we, uh, how do we follow-up to those smaller, more intimate events? So i think the smaller events you have fewer people to connect with and you have a more personal experience and more of a one on one with the people who attended so it’s very easy to pick up the phone so a phone call and find out what it was interesting to the guest about the organization and what they’re interested in going forward learning, knowing, supporting, okay, but doing it by phone. Lisa does emelin host small events like that? We do have some smaller events, and in one sense every performance that we hosted the theater is a smaller event, and one of the things that we found is very important at the theatre is that someone either myself or one of the board members welcomes thie audience on dh makes a real pitch for people to be actively engaged, whether that’s e-giving time or money or bringing coming to another event. I think one of the challenges in a small organization is people sometimes are a little hesitant to make the ask and sort of closed the loop. And to me, when you say, you know, what’s, the difference between a big event and a small event at our smaller events, the real challenge is to make sure that we have said very specifically we need you and we need you to give and we need your time and that can feel difficulty in a smaller room than in a bigger room. But it’s absolutely the reason tohave a smaller event and making sure that that actually happens both at the event and after the event, and plus the people you invite to those smaller events are typically more committed, or and maybe you’re asking them to bring someone who doesn’t know the organization very well, and that might that might be a strategy for broadening the reach, right, it’s all about personal relation in ship. So if the person who invited them is a dear friend or family member, they are more likely to be very positive. Lee predisposed to getting a phone call or personal touch from the director of the organization who their loved one cares very much about jessica. Thanks, tara. What about use of social media? Can you can you talk? I know you know you’re work is designing the event. What are you thinking about using social media in extending the events? Reach? It really depends on the size of the organization and if they can, in fact support social media, we have larger clients who have someone completely. Devoted to it, who’s writing the block whose our problem is that if an organization doesn’t have the manpower to support it, there’s nothing worse than going and seeing a block with six months old right here. This is a lot of apologies were sorry for not blogging sooner. More and more recently, for junior committees, i think social networking is fabulous when some of our groups are clients have junior committees and junior memberships, they social media is the way to go to connect for them and most of their invitations or invites great since you you please dara. Increasingly, i think facebook is a must have for an event and the earlier that you get the facebook page live and the more people that you can get to friend the page, the more valuable it is and it’s interesting, because just a few years ago i didn’t even exist, you know, now we’re having a contest. We’re giving away three ipads outsourced to ipads at three thirty, so if you each like the facebook page before you leave, which were set up to do right here, you can join the contest. He’s a younger events jessica raised that elisa, are you are you cultivating people in their twenties and say up to mid thirties and emily very much we are, i think that that’s ah difficulty audience for performing arts organizations in particular, tio teo, particularly the suburbs, perhaps to garner there are very they certainly are very different about how they engage with social media and print media. Where, just tell us, where is the evelyn theater? We’re in westchester, so we’re just north of new york city in a town called mamaroneck. Wait for it all that’s, not it’s, not upstate new york it’s not upstate, but it is not below fourteenth street. People from the city think of it as a lot of people from the city think of his upstate. I live in the city, but i don’t think of that, all right? So younger people in the suburbs not so much coming out for theatre, not so much to a performing arts centers. They i think there’s a different way that younger people engaged with the arts. They are more likely, for example, to go to a club somewhere where they can move and dance and interact as opposed to sitting in a seat and watching something happened, andi that’s not just true in the suburbs that’s if you look at places like the ninety second street y here in the city, you’ll see that they’re discounts for younger attendees because it is a challenge to get people below a certain age to engage in that particular format. Andi, i think they’re uneven. Bigger challenge, frankly, to engage in your fundraising efforts. Your work is designing events. Let’s, talk about designing events, jessica for people in their twenties. What do your thoughts there? Well, we just did something that was a skating thing in woman woman drink it was very successful. It was for one of our clients who only wanted to reach out to thirty and unders, and we didn’t even fight. There was facebook page and it was very well attended. It was a way of getting younger new yorkers to get involved with in this case is the new york city police foundation, and slowly, we’re hoping that the organization will nurture them so that they’ll become bigger and bigger contributors, and most of the time these events are not very expensive two hundred fifty dollars or less, they invite their friends and it’s, a way of store getting them into become donors, you know, it’s, a way of educating them. So one. One of the things that we think about do is that building thie relationships is all about building a tribe of people who care goldenburg tribe and the so to build that younger tribe, you need a few key younger people who care about the organization and reaching them. And identifying them is a one on one conversation. Jessica weber, lisa reilly and tara sloane there. Seminar topic was the morning after the big event. I want to thank you very much for joining tony martignetti non-profit radio coverage of the fund-raising day conference two thousand eleven. Ladies, thank you very much. Thank you, thank you. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Oppcoll hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back, it’s, time for tony’s take two at roughly thirty two minutes after the hour. This month is the one year anniversary for the show, and i’m really pleased, excited tio bring on some regular contributors to the show. Of course we have scott koegler who’s, our tech contributor he’s, the editor of non-profit technology news, and he joins us once a month. Teo, help explain technology and it’s used for non-profits so we’re going to bring on some additional experts one set in july, and then someone in august joining me starting on july twenty ninth is going to be jean takagi and emily chan. They are both attorneys, the their practices, the non-profit and exempt organizations, law group or neo-sage is in san francisco, and jean is also the publisher of the non-profit law blawg, dot com and emily is a frequent contributor to that block again, they’ll be with me first show on july twenty ninth. Then on august twelfth, i’ll be welcoming another regular contributor, prospect research expert maria simple maria is the prospect finder, and you’ll find her at the prospect finder dot com she’s goingto share prospect research advice for your non-profit and she also will be on once a month again. First show august twelfth have you heard me speak and have you liked it? Check out my block post, which is called have you heard me speak and liked it? That’s an m p g a d v dot com someone is compiling a list of the best speakers in philanthropy, and i’d be grateful to have your vote. The details are at that block post on my block, and that is tony’s take two for friday, july eighth. Coming on now is holly hol. Holly is features editor for the chronicle of philanthropy, welcoming her back to the show. Holly welcome back, pleasure to have you thank you. Glad to be here. Thanks. We’re talking about the e-giving yusa two thousand eleven report. So just to recap from your last appearance on this show in in june, there were some concerns we talked about from the two thousand ten report, which was on two thousand nine’s e-giving can you just recap a little bit? Yes, e-giving you say estimated that individual e-giving help study in two thousand nine and declined overall for total giving by all sources by just a small percentage point. And we thought that that was a little suspicious given our calls all over the country, showing much steeper declines in two thousand eight and nine. Okay, so this year, giving us a came out and has revised figures for, oh eight and nine and so now they’re reporting a cumulative thirteen point two percent drop in a way, and nine cumulative droppin await no nine. And how much of a drop from oh eight. Two o nine. Because that was the that was the two thousand ten report on two thousand nine giving. So what was the well? Okay, it was there now saying in a six point two percent down adjusted for inflation and no nine and another seven percent down in eight that’s a cumulative thirteen point two percent. Okay, it was the steepest drop in the fifty six, um year old survey. Okay, so it’s saying that e-giving is not quite as resilient as we thought in in a recession or in a battle bad economic time generally that’s, right? Ok, because the belief had been that it was quite resilient. But then how does that compare to the to the downturn? Let’s? Say, in the dow or, you know, in another stock into season. It’s. Not as bad as that that’s. True. First of all, i think we all have to keep in mind these air. Just estimate. And we may never know how much e-giving fell. But it is. Nice to see that that these figures have been adjusted to be more in line with what many organizations experience during the recession on, and it wasn’t just your chronicle philanthropies research, but there were other organisations as well that we’re saying that e-giving had declined considerably from a wayto nine yes, sir been several studies that show that on the council for aid education found a steep drop e-giving colleges and universities, thie association for health care philantech be found a double digit decrease e-giving um and ironically, the shevawn philantech rezone research wealthy individuals found that the wealthy decrease their giving by large margins as well. There was also concerned because two advisers to e-giving yusa, professors service and havens, schervish and havens i had questioned the two thousand ten report after they did some of their own research on two thousand nine giving we talked about this a couple of weeks ago you and i and they had factored in consumer confidence and unemployment have you seen any change in the methodology? It’s giving us a tow to factor in variables like that? Yeah, state. It’d make a change to look at patterns of personal consumption. I asked them why they didn’t use consumer confidence, and they said that they would much rather look at actual spending rather than confident. They thought that a better measure, okay, and how about unemployment and any measure of that variable? They didn’t look at that, okay, are they not o k now, we didn’t invite someone from giving us a talk about the methodology of the report, and they weren’t able to do that on. We do have bob evans coming, but he’s going to talk about the editorial side of the report, not the methodology side he’ll be on shortly. Holly, were there other things that you were looking for in this year’s report on? Did you find them just the correction? They now show that giving in twenty ten increased by about two percent. But that’s it still far from making up for the thirteen over thirteen percent drop that was found for the two years of recession? Sure, but we’re still not back to where we were. Another interesting thing about the survey is they showed that corporate giving corporate support went up, and that does not really but dive with what we hear anecdotally, and it totally. Corporate giving is very challenging for many groups, and they still haven’t recovered losses that they endured during the recession years. One possible explanation for that. Maybe that companies are donating more products. In-kind donations. Non-cash. Okay, e-giving in different ways, in-kind and maybe volunteerism to, i think, is one of the conclusions than cash. Holly. We have to leave it there. I want to thank you very much for summarizing and coming back on the show and following up, thank you very much. Thank you, tony pleasure. Holly halls, the features editor at the chronicle of philanthropy with me now is bob evans. Bob is founder and managing director of the hl consulting group, but he’s here in his capacity as a member of the editorial review board of giving yusa bob evans welcome to the show. Good morning, pleasure with pleasure to have you. Thank you, thanks for joining us. E-giving yusa has ten pretty pretty firm conclusions based on it’s ah, it’s research. Why don’t you just remind the audience what the methodology is, what the process is generally behind e-giving yusa and then we’ll get into a couple of these conclusions that you have e-giving us favorite. Very. Data from a variety of sources, including the i r s and and it would be a reflection of friends in america in every nation. Lovely, elegant about general figures, a revised and additional agents and data that the irs from for-profit filing vigils and patient foundation. But accurate. Careful analysis, general. In fact, bob bob, i’m going to interrupt you. Would you would you mind hanging up, please, and calling right back? We have awful connection. Okay, thank you very much. This is bob evans, he’s on the editorial board of the e-giving yusa report and he’s, unfortunately, cutting out kind of badly, he was saying that it is an annual report and it is revised twice. So azali hall pointed out the the each report is an estimate. So we want to be fair to giving yusa recognizing each report is an estimate, and then they do revise their numbers. Twice after the initial report, a cz bob evans was saying, bob, you back with us? Okay? I’m hoping we have a better connection. Let’s move to some of the conclusions about e-giving one of those is that americans remained generous in difficult economic times. What? What? What? Leads the e-giving usa and e-giving institute, the sponsors of the over report. Teo, conclude that even though it’s been a great fashion over the last several years, america funded credibly, where there were hills forgiving and kills for make failed at all of this. Bob, but i’ll tell you what way have awful connection. You’re just, you’re not coming through again, out let’s, do this. We’re gonna take a quick break. The producer will call you and give you some some advice about how may we can improve this. So so why did you hang up? We’re going to take a break, and when we return, it’ll be bob evans talking about giving yusa two thousand eleven report stay with us. I didn’t think that shooting the good ending things, you’re listening to the talking, alternate network duitz get in. I think. Cubine looking to meet mr and mrs wright, but still haven’t found the one. Want to make your current relationship as fulfilling as possible? Then please join us, starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more. Start your week off with love in the morning with marnie alison on talking alternative dot com. Talking alternative radio twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience. I will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com talking. Bonem metoo welcome back, we think we’ve got technical problems solved and a much better connection with bob evans. Bob, you still there, right? I’m here. Ok, that is much, much better. This is an important point, so i’m actually going to just ask you to repeat what you had said about the giving us a report conclusion that americans remained generous in difficulty. Economic times. Americans have never shied away from giving to legitimate non-profits across united states and in fact, across the globe, uh, two hundred ninety one billion dollars were restricted to non-profits during two thousand him according to the giving us a report. And even though that’s a slight uptick from what was deceived or reprogram reported both in two thousand eight and two thousand nine, this is a great testimonial, two american generosity, no other country, no other group of people anywhere on the planet given generously give us frequently and give us passionately as what has been the result over the last year. And i think this is something that is to be highlighted e-giving is a certain it is certainly an important part of the us economy and i respond. People respond when called upon. And where there is a n’importe need to balance, i think you heard holly hall. She was on just before you there was ah declined a thirteen percent roughly declined a cumulative decline in two thousand eight in two thousand nine because of the recession, i have admitted, you know, that there’s a, uh, impact on the economy that does reflect in terms of e-giving but still e-giving was very serious component of the us economy, and that will not vanish. Another conclusion is that planned e-giving must and that’s that’s the reports word must be incorporated into fund-raising plant e-giving of course, the long term giving through wills and charitable trusts, charitable annuities? Why does the report conclude that plan giving is so important approximately eight percent of all giving in america? I came from the plant giving or the quest in two thousand ten, so we’re talking about twenty three billion dollars worth of, uh, support for non-profits this is more than corporate giving and is very serious effort, especially as baby boomers are aging and as americans are aging, that one of the things that were saying to non-profits across america is that you must incorporate a plan e-giving component into your fund-raising master plan if you’re not concern cering plans giving, you are really going to be left out in the er the wild, because this is such an important part of activity. But now the colleges and universities of america have really been working the baby boomer population and it’s starting to pay off handsomely for them in the form of a request. Okay, that eight percent figure that you cited that’s eight percent of total giving or eight percent of the individual giving number it’s eight percent of all giving in america. Okay, and i think these first two conclusions that we’re talking about that americans as individuals remain generous on dh, that plan giving must be incorporated, that that points to the importance of individual giving. And in fact, when one of the things that we say is that eighty, eighty seven percent of all giving in america truly comes from individuals living in bed because a certain percentage of foundation giving and be attributed to individuals and a certain percentage of corporate e-giving can be attributed individual, and you’re able to tease that out in the reports and for us, yeah, yeah. So that’s the week day, eighty seven percent of all giving comes from individuals living in bed. Okay? And that includes the foundation and corporate support that individuals are responsible for definitely a component of corporate giving and a component of foundation giving indefinitely, and the foundation support was not reduced as much as foundations had threatened or thought would be the case. We had expected much deeper cuts by federation by foundations in two thousand ten, primarily because foundation many foundations, especially large one stepped up during the great profession with larger than expected support for non-profit projects and causes uh, because most foundations use a three, four or five year rolling average in terms of return on their principal, we had expected much deeper decline from foundations. But thankfully, wall street cooperated and the portfolios of foundations uh, we were able to recover very significantly from the downturns of two thousand eight and nine. So the non-profit world on received much stronger support than we would have projected. I think that this will be a question mark that also will continue for another year or two as foundation portfolio. Try to recover what they had lost during the great recession what’s. The proportion of total giving that foundation support contributes foundation support his response for forty one billion dollars, or about fourteen percent of the pie for two thousand ten. And just curious. How does that compare with corporate support? Corporate support is only five. Okay, so that it that again, when you add individual giving, which seventy three percent request e-giving which is eight percent foundations fourteen percent in corporate at five, one hundred percent, you know? And we have just about a minute and a half before we have to close arts and culture giving so increases. What can you tell us about that? I think culture go up and down like a yo yo, especially because of very large e-giving both from individuals, dam’s foundations. In two thousand ten, our cultures saw a larger piece of the pie. Five for them was four percent. And we think this is a good sign about future support for the arts in america. But that increase was due to some, i guess, a few very large gifts. So there’s. Very, very large. Uh, which is also what impact this category of the ten categories. All right, so so that may mean for most arts and culture organizations, unless they were among the few who got some of these large gifts. They may not be feeling that that increase that’s, right, but it’s been is a mentality here is that we believe has turned around, and we’re especially optimistic and are telling that our clients that they have to work harder and ah, very directly with donors at all levels but were especially out to think about that category. Bob evans is founder, managing director of the e e h l consulting group, and he was sharing his expertise a za member of the editorial review board of giving yusa bob, thank you very much for your time. My pleasure, it’s been a pleasure having you i want to thank lisa reilly, tara sloan and jessica weber from fund-raising day two thousand eleven on dh, letting us replay that interview from from june and also, of course, holly hall from the chronicle of philanthropy and bob evans from the editorial review board of giving yusa next week. Partnerships, joint ventures, mergers and acquisitions sandra lamb of lamb advisers talks about collaborations of all kinds between non-profits when are they? Write for you when should your board be talking about? Um, how do you decide what organizations to collaborate with and what’s the process, then engaging generations x? And why leslie goldman and casey rotter from the us fund for unicef share their expertise in this area. They are both in those generations, but i did not ask their ages all of next week’s guests were recorded at the fund-raising day conference in new york city last month, and in the coming weeks i’ll have even more of those conversations from fund-raising day you can keep up with what’s coming up by signing up for our insider email alerts, go to the facebook page, facebook, dot com and then the name of this show sign up there for the alerts and, like us, become a fan of the show, you can listen to the show anytime on the device of your choice by subscribing on itunes, and you’ll find our itunes paige at non-profit radio dot net, the creative producer of tony martignetti non-profit radio is clear meyerhoff today’s line producer and the owner of talking alternative broadcasting is sam liebowitz. Our social media is by regina walton of organic social media. This is tony martignetti non-profit radio for july eighth, two thousand eleven. I hope you’ll be with me on july fifteenth, two thousand eleven, right here on talking alternative broadcasting, always at talking alternative dot com. I didn’t think that shooting the ending. Cubine you’re listening to the talking, alternate network. Things get e-giving duitz looking to meet mr and mrs wright but still haven’t found the one. Want to make your car relationship as fulfilling as possible? Then please join us starting monday, may second at ten am for love in the morning with morning alison as a professional matchmaker, i’ve seen it all. Please tune in and call as we discuss dating relationship and more start your week off with love in the morning with marnie alison on talking alternative dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? 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