Tony’s guests this week:
Ashley Whillans, assistant professor at Harvard Business School.
Also, Gene Takagi, our legal contributor and principal of NEO, the Nonprofit & Exempt Organizations Law Group.
There’s more at tonymartignetti.com
Tony’s guests this week:
Chris Labbate, regional executive vice president at Marsh & McLennan Agency.
Also, Gene Takagi, our legal contributor and principal of NEO, the Nonprofit & Exempt Organizations Law Group.
There’s more at tonymartignetti.com
Tony’s guests this week:
Professor John List, chair of the Economics Department and founder of the Science of Philanthropy Initiative at University of Chicago
Chuck Longfield, chief scientist at Blackbaud
Read and watch more on Tony’s blog: http://tonymartignetti.comView Full Transcript
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It’s tony martignetti non-profit radio hello and welcome to big non-profit ideas for the other ninety five percent. I’m your aptly named host. The campaign for five hundred stars ongoing. We’ve more than doubled the number of ratings on itunes. I thank you very much for that the campaign is ongoing. We want to get one hundred ratings on itunes, so please go to non-profit radio dot net and then click view in itunes and raped the show. Thank you very much for how far we’ve come. Oh, i very much hope that you were with me last week. I couldn’t stand to learn that you had missed aye, aye and you ex information architecture er and the user experience. Lacey kruger lied information architect that blackbaud and misty maclachlan, the company’s principal user experience consultant, had lots of ideas to help you design your online properties for success so that visitors return and supporters stay engaged and tech trends. Scott koegler, our tech contributor and the editor of non-profit technology news, told us how he sees non-profits using computing to fulfill unique needs engaged through the social networks, customize their own computing and what he expects to see more. Of in the future this week lead and matching gif ts in your campaign professor john list from the university of chicago chairs the economics department and founded the science of philanthropy initiative or spy. No longer must fundraisers rely on tradition and conventional wisdom in campaign planning, you have rigorous science to guide you around lead and matching gif ts how big should lead gift be to impact e-giving well, a one to one match raise as much as a three to one match. You’ll be glad that you’re sing and many matching corporate gif ts chuck longfield, chief scientist at blackbaud, has lots of simple ways to increase your matching gif ts from corporations tap into the annual one point four billion dollars from twenty thousand companies. Did you know that volunteer hours are also dollar matched by many companies? We’ll start with the sector benchmarking and go from there, and that interview was pre recorded. It blackbaud twenty twelve bb con conference. My pleasure now to welcome john list he’s the homer jay livingston, professor and chairman in the department of economics at the university of chicago. He’s expert in the science of philanthropy and his new project the science of philanthropy initiative spy is funded by the john templeton foundation. It’s, a research and outrage venture and we’re going to talk about his research and spies, outreach to charities and how you can participate. Professor john list. Welcome to the show. Thanks, tony. Thanks for having me. It’s. A pleasure to have you from chicago. You getting snow out there? The way we’re getting inundated died here in new york. Not too much, but it is pretty icy here. So it is. It is difficult driving conditions here, tony. Okay, well, i’m glad you’re safe in your little office. I was, you know, i like to picture academics. You know, my major was economics that i was an economics major at carnegie mellon university. That’s why you’re so smart now, that’s. Because i was rejected by the university of chicago. I hope you were not share in nineteen. I would have been applying in nineteen. Eighty. I hope you were not chair in nineteen. Eighty. I was not. I was actually in eighth grade in nineteen. Eighty rock. Okay, well, you’re a little younger than me, but you don’t look it from your photo now, okay? Let’s, talk about spy. This work is very interesting. Like i said in the in the lead in no longer must charities rely on conventional wisdom? Let’s, start with your methodology around campaigns. What are you doing? I think that right? I think when i first i became interested in this area, tony what i what i found was that you had a bunch of really good people, a bunch of really good hearted people who were basing their decisions. Mohr on anecdotes and gut feelings. Right, then the actual scientific method. So when i say scientific method, what i mean by that is basic a basic experiment. So in that basic experiment, it’s always important to have a control group. Because then when you have ah, treatment groups such as some people might get a one to one match. You want to always compare that to a group of people who did not receive a match? Okay, that’s what? I call a program that’s the control group. Watch out. I have george in jail on tony martignetti non-profit radio. You you scared it closely. But you then you defined control. You could define control group. So you’re clear, but watch out. Okay, all right, so so we have. This is this is the scientific method. We have a control group in a test group or treatment group. And how have you been applying this to campaigns beyond matching? Sure, sure. So when i first started, i was presented with a problem at the university of central florida. So at the university of central florida, the deen challenged me to start a center to do research in environmental policy and what the dean said it is. John, you are responsible for raising money to start the research center. So of course, the first question becomes different in need of resource is for a capital project. What are the first steps i should take? And the fundraisers will tell you you should secure a fraction of the money privately before going public. So, as an economist, i asked a simple question. Well, what is the optimal fraction? What i essentially found? Wass ah, bunch of anecdotes about what that fraction should be. For example, the fund-raising school recommended that forty to fifty percent of the goal should be pledged before the public campaign begins. Other hand books recommended figures between twenty and fifty percent. Right around the same time the university of wisconsin was building there. Cole center, which houses the basketball team in the hockey team. And what they had done in the quiet period is they’re gone out. And gathered twenty seven of their seventy two million dollar goal. So as you can see that the evidence is sort of scattered all over the place. And i simply asked, how do we know which fraction is correct? And very few people had actual scientific evidence to back up their claims that a certain fraction was actually the correct fraction to gather in private before going public. Okay, so he looks just exactly is i didn’t set up a direct mail solicitation, and i split ten thousand households into different buckets or different groups. In one group i advertised, we’re looking for money for our center for environmental policy analysis here at the university of central florida, and we already have ten percent of what we need. We already have that from an anonymous donor. If you know, another group of hall souls received a different kind of letter. It was identical in all respects, except it said that we already have thirty three percent of the of the goal. And another group received a letter that said, we have already saved sixty seven percent of the goal and then the fourth group, which is our control group received the letter. But there was no mention that we have received up front money. Okay? And so this was to our knowledge to your knowledge, is was the first scientific method rigorous test at least that you could find of different match is having an impact on thie outcome of giving? And what did you find that’s? Exactly, right. So what we found is that over that range from ten to sixty seven percent that the more you advertising seed money, the more gifts that you will receive. So in this particular study, what we’ve found was that most people gave and those who were going to give actually gave mohr so the more seed money you have, you wouldn’t do it more people to give and those people who would have given anyways they actually give mme or when you have ah hyre level of seed money. Okay, interesting. And so you did this work. University of central florida. You were then stolen away, recruited away to the university of chicago for more sophisticated work. E well, i don’t know about that, but, you know, there were a few stops in between. I ended up going to the university of arizona, and then from there, i went to the university of maryland and well, i was at the university of maryland. I spent a year working in the white house at the council of economic advisers, and then after that, i came here to chicago to get smarter. Okay, well, you work your way north from from two very south locations. Work your way to the northeast and then the frigid chicago area. We’re going to take a break right now, john, and when we come back, we’ll talk about that more sophisticated work and how it’ll applies to charitable giving. Stay with us. Talking alternative radio twenty four hours a day. Are you confused about which died it’s, right for you? Are you tired of being tired? How about improving your energy strength and appearance? Hi, i’m ricky keck, holistic nutrition and wellness consultant. If you have answered yes to any of my questions, contact me now at n y integrated health dot com, or it’s, six for six to eight, five, eight five eight eight initiate change and transform your life. Are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership, customer service sales, or maybe better writing, are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stopped by one of our public lasts or get your human resource is in touch with us. The website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications. That’s, the hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back. We’re talking with professor john list from university of chicago about leading matching gift in your campaign. I have to send live listener love somebody, somebody in chicago was listening. John, you’ll be gratified to know that there’s a listener in chicago and it was very good. New bern, north carolina, bethlehem, pennsylvania and washington, new jersey live listener love going out also to taipei, taiwan and shang xero change china. I don’t know how to pronounce it. C h a n g s h z chung’s. We’re doing the best we can here. China s o tio taiwan and china ni hao. All right, professor john. Now that you’re at the university, your work has expanded and you’re doing work now with some pretty large charities. Want you describe that that’s, right? That’s. Right, tony, um, you know, after you established that upfront money is important, you can ask yourself, well, should we be using that money is simply an announcement like i did at the university of central florida? Or should we be using it as an announcement and is a match? So, for example, you could say an anonymous daughter just gave us one million. Dollars now we will use those funds is a match. So, for example, for every dollar that you give, we will match with a dollar of this donors. So we ended up taking that idea, which, of course, is a common idea in fund-raising to a simple, direct mail experiment with the sierra club of canada and what we were interested in there it was simply testing the idea of announcing money, which i did at the university of central florida campaign versus announcing money and using it as a one to one match. And what we found there again, we’re we’re sending out tens of thousands of letters two households essentially using the normal ask that the sierra club uses. But here some households receive a letter that has, for example, no mention of this upfront money and that’s, a control group. Other households received the match other households received. We have some money. But there is no match campaign. And what we found there is that again. Seed money works quite well. What i mean by seed money is that if you have up front money that’s very effective in generating people to give but the interesting thing there is that the one to one match worked about as well. Is the seed money treatment in both of them worked much better than the control group. Okay. Okay. Now, the one to one match. This is with the sierra club of canada. The one to one match, you said worked a little bit better than the leadership gift announcement. Actually, they were the leadership gift announcement. Worked slightly better, but they were okay, but they were statistically the same. If you look at them throughout statistical tests, they were about the same. Okay. Okay. And that was a one to one match. Now, what do we know about the what have you learned about the differences between different levels of match? One, two. One, two, one. One, two, two, etcetera. Exactly. You know, tony that’s a great question. Because that’s that’s clearly the next step in the research agenda. And when you look a man, i should have been a profess xero economics. I did well to carnegie mellon. I have no shot having gone there so way. Always have a spot here for you at the university. Thank you, thie that you know, you’re not the dean. Just need department chair. Well, no, i’m just a lowly department there. Department chair, while i’ll use you for my letter of recommendation. All right? Absolutely. Okay. What do we know about how these different levels of matching compare? Yeah. That’s a good question, because you know, the anecdotal evidence out in the field is that obviously a three to one match should work. A lot better than a one to one match in a three to one match, of course is, for every dollar that you give, the charity will match with three dollars and the one the one every dollar you give the charity will match with a dollar. But of course, when we went out to the literature, we could not find any scientific evidence that indeed a three. The one match was better than a one to one mad again. Just a lot of conventional wisdom. And this is the tradition. Absolutely. Okay, absolutely. Which, of course, drives an economics professor. Not what we don’t have any data or scientific evidence to back up that finding. All right. Here’s. Where we? Yeah, here’s. Where we part company c i should probably just settle for an honorary. Ph d from the university because it hasn’t driven me as nuts as it has you, but i’m glad it has go ahead. Absolutely so this time we teamed with the national liberal non-profit in the us, which does political and socially oriented work, and i have to be careful because i cannot mention the non-profit due to a non disclosure agreement that we made with them. But essentially the background is that every month they send about fifty thousand letters, too. They’re regular donors, and they asked them for money and essentially what we did is, again we put the households into different buckets or different groups. In one bucket, you had households that received a one to one match offer. In another group, households received a two to one match offer, and in a third group, households received a three to one match offer. And then, of course, we compare that to a fourth group, which is the control group, right? No match, no match at all, which they received, you know, a typical letter that says we’re looking for money to help the cause, so to speak. Okay, so what we found here is that if you just look at the data amongst those households that received a match offer versus those households that did not receive any match offer. You raise about nineteen percent more money in those matching treatments compared to the control group. Excellent. And the interesting part is that effect occurs entirely on what an economist calls the extensive margin. And what i mean by that is that nineteen percent occurs entirely because the response rate went up about twenty two percent. So more people decided to give. When there was a match available, they still gave the same amount per person. But more people give when there’s a match available. So so the effect is not because people are giving mohr, but because more people are giving exactly. And this. And then the level of giving doesn’t change among among all the people who give versus the control group that’s, right? So if you were going to give anyway, on average, you give the same amount. But you just get twenty two percent more people to give some money rather than give nothing. And is that impacted at all by the level of the match? Exactly. So the other finding that we that just jumps out at you in the data. Is that the three to one, the two to one and the one to one match groups perform identically. Are you sure about that, e? I mean, nasa has made mathematical errors, and they forgot to convert you forgot to convert fahrenheit into celsius or something like that. Are you sure about this? I mean, it happened, you know, if you hadn’t. If you haven’t double check your math, i’ll understand. But i’ll tell you what. I have double and triple checked my math, and i’ve also gone to other charities, and i’ve done the same kind of experiment with amnesty international with liar, a beat, a children’s hospital. And what we find over and over again is that having match dollars, really? That really matters a lot. But the size of the match does not matter. Ah, that’s. Very interesting. Very interesting. And contrary to all that conventional wisdom that we were talking about. Okay, so the one to one match pulls well, has has the same effect as the three to one match. Okay, if you’re sure okay, what about the one, two two or one two, three. Where? A dollar gets fifty cents or something like that or those types of matches exactly that’s very good questions. So we have now extended that original experiment all the way down on the other side, so we’ve looked at one to two and we have looked at one, two, three and again one, two, three and one, two, two are the same as one to one. So at least over the range that we’ve experimented with one toe, one all the way down to one, two, three and all the way up to three, two, one we find the same result that people give the same amount of money. Now, i think we need to take care here, because if we would go all the way, say, for example, to one to one hundred, if you give one hundred dollars, we will match with one dollars, i’m pretty sure that would not work very well, although that’s a gut feeling, so i i i i don’t want to break my own rules, right? Because that’s, just my intuition that suggests if you go that far, you can actually hurt your capital campaign, but i don’t have any empirical evidence for that okay, john list is the homer jay livingston, professor of economics and chair of the department at the university of chicago, and we’re talking mostly about his work through the science of philanthropy initiative at the university spy, which you’ll find at s p i hub dot or ge, and we’re going to talk about working with it’s by very shortly. All right, john. So now we don’t know one, two one, two a one hundred match that would i guess you would expect that to be different than a one to one match, but we don’t have any evidence of that, right? That’s correct. Okay. Do you plan to test a match that that that’s that largest to see if there where where the boundary is that the one to one effect breaks down? You know, i would love to. And just exactly as you mentioned. Always looking for partners to try ideas such as that one. And i think that’s exactly. The next step that the research will take is is where does the match the effectiveness of the match actually break down? I think it’s a great research question and one in which i do wish. To explore. Okay. Okay. Interesting. Now you have some evidence of how this works on ah, dahna ah, warm list versus a cold list. Why don’t you describe those and what? That what those outcomes are exactly. Exactly. So when we think about warm list, what? The way that we differentiate people in data sets is a warm list is a person who has given to our cause within the last three years. So if you’ve given ten dollars or ten million dollars within the last three years, we label you is a warm list person. Ah, cold list person is a person who has not given to our cause in the last three years. So that just gives you some definitions of the way that we think about cold lest versus warm list. Now you’re exactly right to pinpoint that feature in our data. What we find is that the cold less people are more influenced by the match, then the warm list people it’s. Not that the wordless people are not influenced by the match because indeed, warm, less people are influenced by the match. They’re just not as influenced as much. Is the coldness, people? Okay, okay. And they’re influenced in what way the proportion of giving is greater, right? Because we’re talking about more people giving not people giving mohr money exactly it’s exactly proportion all about the number ofthe coldness people who give above and beyond the number of coldness people who give in the control group. Okay, okay. Interesting. All right, let’s, move to. Well, let’s, let’s spend a little time talking about the partnership. We have more to talk about your research in terms of leadership gifts. We’ve just been talking about matching gifts, but you’re you’re actively looking for charity partners to work with, right? Absolutely. So, you know, we’ve just we’ve just begun. We’ve just started spy hub dot org’s is you mentioned earlier, and even though my own research, i’ve been doing work in philanthropy now, since nineteen ninety eight, we have just received a very generous grant from the john templeton foundation that allows us more opportunities and more time toe work with those charities out there who are interested in partnering with us. Remember, you’re gonna have to put up with our craziness because we’re academics. We have crazy ideas. Yeah, you should see your listeners if you go to my block. You’ll see you’ll see john’s, head shot and there’s all kinds of mathematical equations behind him on a blot on a blackboard. There’s, not even a whiteboard. I was surprised i would have thought for sure university chicago would be using whiteboard technology, but not in your classroom anyway. Unless it’s an old photo it’s it’s chalk on a blackboard and you have the and use lambda in your and some of your equations that would know lambda always scared me as i was as i was doing economics, studying econometrics and regression analysis. I don’t know why just lambda lambda just seems intimidating to me lambda i don’t know a couple of lamb does behind so yeah, i looked at your picture way linda brings up everybody still old school here. I’m sitting in my office right now and i actually have a blackboard in my office which has lambda written on it. You do see that’s? Why i’m getting a bad vibe going toe. I want to bring out the love cristal here. Couple of a couple of shows ago someone held the crystal court’s love krystal i’m getting a bad vibe till and it’s a lambda thing for me? I don’t know why i just since my econometrics days, lam does giving me trouble. All right, we have just a couple minutes before break. So let’s, keep talking about eso charities. Should charities that are interested in putting up with you go to s p i hub dot or gq? Or how do they get information? That’s, right? I think that’s a good spot to go to or, you know, you can actually google me if you google john list. You know, i promise you i’m not the mass murder. That guy will come up first. I’ll probably come up second. Zoho is there one of those? Okay, yeah. You know, john list is a very unfortunate name, but, you know, my email address you can email me here at the university of chicago, it’s jade list at u chicago daddy to you. And, you know, we can begin discussions about forming a partnership. Our bottom line is this we don’t charge for what we do, but what we expect is that we can use the data that is generated from the cause you know, from the telephone or the direct mailer or the or the banquet that we could actually use those data when we write academic papers or we do radio interviews or television interviews. And what have you that that’s, really, the only cost is that you allow us to work with the data and pushed the knowledge frontier in this particular sector, because that’s, really what we’re in it for, we’re not in it to make money ourselves way really want the sector to undergo a scientific revolution, because we believe so strongly in this sector. Okay, on dh, this can be done anonymously, right? The charity name doesn’t have to be in your research. Okay, absolutely. All right, we’re gonna take a break, and professor list stays with me, and i hope that you do, too. Co-branding dick, dick tooting. Good ending. Ding ding. You’re listening to the talking alternate network e-giving. E-giving you get it, are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way look forward to serving you. Hi, i’m lost him a role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re gonna invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. Hi, i’m bill mcginley, president, ceo of the association for healthcare philanthropy. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. I got more live listener love of going abroad. Taipei, taiwan. Ni hao, seoul, korea. Anya haserot, valencia, spain. Ola and who? Nador a romania i don’t know how to say hello, but i’ve been in your neighborhood. I’ve been to moldova. I spent a week in moldova a few years ago. Okay? Professor list way told charities how they can get involved with you. Let’s, move to your research on leadership gif ts what was that about? So? So what the leadership gives essentially are about is that if you receive upfront money, there are many different ways to use that up front money. You can simply announce it is we did at the university of central florida. You can use it as a matching gift. Is we just talked about, or you can use it, for example, for small gifts. You know, small daughter gets teo to give to people who actually give to your cause. Or you can actually use it for lottery prizes. If you wanted teo to link people’s contributions to a possibility, tto win a large prize. Those are other ways in which you could use upfront money as well. Okay. Interesting. Yeah, go. Ahead what we’ve been finding is that if you actually link the donation to ah probability of winning a prize that you khun considerably increased giving rates, in fact, is much is one hundred percent, and most of that result is actually on again the extensive margin more people are giving when they have a chance to win a prize. Okay, um, and how does how does this type of e-giving compare with the one to one match? You know, this type of giving is in the range of a one to one match. So if your ah, if you’re thinking about going out and using up front money, what we’ve been finding is that a one to one match works about as well is ah, lottery where you where you give away a large prize, say a thousand dollars to one of the donors it works about equally as well as a one to one match. Okay. Okay. Um, these are too different types of inducements. This is interesting. Is that the, uh one to one match is conditional on the person giving and the the other is not it’s it’s. Definitely. What? Why that? What is that difference? Mean, exactly. So what we’ve been finding you pinpointed a very important fact in our data is that on the one case one to one match, those dollars essentially are conditional in the sense that you have to give one hundred dollars to have the anonymous donor gives one hundred dollars. We’re a leadership gift is essentially the the lead daughter giving money that’s unconditional. So what we’ve been finding is that that unconditional gift tends to be slightly stronger, a slightly stronger signal to donors. Then the match gift is, and we think that’s because the signaling value off that gift and what i mean by signaling value is this anonymous donor probably knows mohr information about the charitable cause than i do. So if i see her giving a large amount of money for the cause, that sends a signal to me that charitable dr is a good one. It’s a good signal of charitable quality, that’s what our data points to time in and time again, that the leadership, a gift is a very important signal of the quality of the charitable dr. Okay, okay. Let’s, i want to talk a little about what you’re what you’re doing next. You have some interesting research that you’re working on your next project, the one one and done right? Yeah, right, please. Yeah, that’s good that you bring that up because this is a project that right now has a lot of my attention, and this is a project that we’ve worked in partnership with smile train so smile train is a wonderful organization that takes care of cleft palates of of the youth overseas, so they send doctors overseas to take care of this very dreaded birth defect. And with them, we’ve developed a program which we call once and done and essentially it’s a direct mail solicitation. But within that direct mail solicitation, it says, give now and we will never bother you again if you check this box. John, we have just a minute left. Give, tell us briefly what? What? The impact of that is sure what we’ve been finding we’ve sent to about eight hundred thousand people in what we’ve been fighting is that if you use once and done, you can raise about three times more money, then you can with the control group onley thirty four percent of the people will actually check the box. And when you look into the future, you don’t actually lose donors. You raised just as much money in the future. Is you raised from the control group in the once and done group. So, in essence, you raised about three times more money in the initial mailer, and it does not compromise future fundez from those people. Okay, we have to sort of leave it there. I think you should call it one and done, though not once. And done. You’re missing the good alliteration opportunity wanted done. No one gift. And you’re done. Remember how many economists not an english professor? Would you go for the goal for the liberation? I don’t have more punch one and done. I think you should rename it one and done. But obviously, the impact on the outcome is what’s. More important, jonathan. Thank you very much for being a guest. Thank you very much. I look forward to talking to you soon. Tony. My pleasure. John list, chair of the department of economics at the university of chicago. You confined him at s p i hub. Dot org’s, spy hub dot or ge and he and i will be in touch to schedule the date for my honorary ph d ceremony. I have to do tony’s take too, because i want to keep john on, so i put that off a little bit it’s the five hundred stars campaign very, very simple. We’re trying to get one hundred five star ratings for the show it’s already having an impact, the show is trending it’s in category called what’s hot in non-profits on itunes and also in government and organizations on itunes s o you’re having an impact, i’d be grateful if we could just get to the get even more get to that goal of one hundred five star ratings. We start at non-profit radio dot net and then click view in itunes and that’s all explained more on my blogged at tony martignetti dot com, and that is the tonys. Take two for friday, february eighth, which is the sixth show of this year now i have for you ah pre recorded interview from bb khan twenty twelve last year. Chuck longfield, the chief scientist there at blackbaud and our subject was matching corporate gif. Ts hears that. Welcome to tony martignetti non-profit radio coverage of b become twenty twelve blackbaud conference where outside washington dc gaylord convention center with me now is chuck longfield trick is chief scientist blackbaud chuck. Welcome. Thank you. Nice to be here. It’s a pleasure to have things very much. Your session topic yesterday was don’t leave money on the table. Ten proven practices for success with magic gift let’s start with a very basic why shoot a charity spent time with matching gives his reforms there’s compliance is going to be back and forth with companies. Why is this worth it? I’m currently about a little over a billion dollars a year is given by corporations to matching gets about one point four billion dollars it’s about twenty thousand companies in america that will match their gifts, about half of the fortune five hundred have matching gifts, they’ll match donations, and a number of them will also match volunteer hours. So, for example, if you volunteer at a non-profit you work for microsoft, they’ll actually pay you fourteen dollars for every hour that you don’t pay the non-profit fourteen dollars for every hour they volunteer and some companies if you give them a thousand dollar donation or one hundred dollar donation, they’ll match it. Oneto one, two to one, three to one. So it’s in a sense, it’s kind of newfound money caused fund-raising isn’t all that high. There are some compliance issues and paper forms and such but that’s getting easier. So in general there’s there’s a big opportunity and i’ve done a lot of research that has shown that most companies are not doing nearly enough in this area and they could be substantially increasing their revenue several percent if they pursue some of these practices. How recent is the bee in person volunteer time it’s been a mean it’s been in place for a while now. It’s a relatively new thing but it’s it’s been in place for a while. Okay, so it’s worth the small administrative time that’s right in the past. The way the process worked was the employee was encouraged to go to the hr department. More recently go to the internet at their company. Get a form. Fill out the form. Send it into the non-profit. Non-profit indicates that they indeed got the donation. They send it on to the company. The company over time has been outsourcing this to other companies to do the paperwork. So it’s actually been someone burned some authority, but the internet and a lot of links now have made this easier. So most employees now just encouraged to go to a a site. They could indicate that they made this donation and the paperwork is all done. So, for example, there’s, a company in new jersey that j k group that works with many of the fortune five hundred companies, and they have a website called easy match and you use easy match the processing for the nonprofit for the employees, for the corporations made much easier. Okay, e-giving listen, is the name of that company one more time? The company actually is kind of in the background, but their website is called easy match zizi match daikon. No, i’m sorry. E a s y m a c h dot com. Okay, hyre so what was what was the first piece of advice that you shared on building this magic gift? So one of the pieces of advice which actually wasn’t the first, but i’ll start with it is the benchmark with against your peers. So in different organizations, latto have different resources, there are organizations that have probably like yours that that i realize a greater percentage of matching gift dollars, and so when you’re actually looking at the opportunity. So for example, if your university, there were many universities, now that a matching five, six, seven percent of the total revenue with matching gifts. So if you’re doing one percent in your university, you’d say, well, how are they getting five percent to finally get one percent? If you are a public broadcasting station, good public broadcasting stations, air getting three or four percent, most public broadcasting stations are getting well under one percent so they can look at their numbers and they say, well, why am i not getting three or four percent? So it’s a good way by benchmark king first to quantify the game that you might realize really, it does vary considerably. Sounds like across different charitable vision. Well, it doesn’t, and in fact, the public broadcasting stations could probably achieve five, six, seven percent that they would need to actually start doing some of the things that comes more easily to a university, like knowing where their people work so university can collect that more easily. Where’s, the public broadcasting station might have more trouble finding out that you work for ibm, but but still the real issue is that if you know how well some of your better peers are performing, you can actually estimate what how much money is at stake for you. And then the actual practices are relatively easy. I joked in my presentation that there’s a surgeon, a tool go on, they wrote a great book called checklist manifesto, and he pointed out in the book that if doctors washed their hands, they would get ten thousand fewer patients a year would die of infections, and book doctors don’t always wash their hands. In fact, the substantial number don’t well, then matching gifts. The analogy is that if you want substantially more matching gift dollars, all you have to do is remember who matched last year and remind them when they give this year to match again. So it’s, not rocket science. But if you do it, you actually would boost your matching gets there’s a few practices like that that are relatively straight forward, okay. You’re listening to the talking alternative network. Duitz are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Before we go back to the rest of the interview, we gotta send live listener love to estero, florida and new york, new york, new york, new york finally where you guys been? Okay, here’s, the rest of the chuck longfield interview my share, another short, simple fun i could find simple and fun that’s, right? So another one is is that a lot of people now moving, too websites to make donations it’s relatively easy to but on your website another line which says that if you work for a matching gift company, please match and you can actually hyper link it to the list of matching cos the twenty thousand companies so somebody, if they do work, they can click, they can look up apple computer, they click on apple computer indicate that they work for apple and the process can begin. And in fact, with somebody like apple, the next thing you’ll be directed to do is click on easy match and the process basically would be finished. Type in your employee i d number indicate that you made the gift and be off. Is that a list of twenty thousand proprietary? You have to be working. With a company to be ableto hyperlink super vis, yes, it’s actually it’s a very low cost and smith it’s made available by two companies, blackbaud is one kapin is and now the gp is another, and it costs about a thousand dollars to license the soft with the list of companies and an awful lot of companies already licensed. It put it on their website, but yes, a small and midsize non-profit that’s not doing that should do it because it’s relatively easy, and then the donor is self serving, servicing themselves, they’re indicating it moving on got another like he’s fun. Well, another one is, is that if you’re a regional non-profit so say europe non-profit in the houston market, houston, texas market and exxon mobil is a big employer in your market, or if you’re a bank of america and urine that their market, you can actually get their blank form. And if you know some of your employees work for exxon mobil, when you thank them, you can actually just send them the form or send them an email hyper linked directly to the exxon mobil website so they could go on, make a donation and it’s relatively easy to determine that some of these people work for exxon because they might already have volunteered their email address and their email address might be chuck it exxon dot com really pretty simple research making it so much easier for the donor hyre that’s correct. And in fact, if you look at the university’s universities that are getting this five, six, seven percent more money aren’t doing anything more than these basics, plus making sure they find out where you work. Okay, what our strategy for finding out where you work, we mention public radio probably doesn’t know that how can i help the small net size shop get that information? So probably the best way is, is that if you’re doing phone of john’s or any type of telemarketing speaking with your donors, so for example, in public broadcasting, they have pledge drives when the person calls it in pledges, you simply ask one more question, where do you work on whether your company matches and you’re off and running? If you do telemarketing you, khun called sometimes organizations calling thank their donors and you think you could ask him if they work for matching company? You can buy this data from song third party vendors. That source isn’t so great yet that that there isn’t really an easy way to give them a list of your donors and for a third party to actually tell you where they worked. But those companies are trying to get better at that. Linked in, obviously, is a celestine, so sometimes you can simply go online, and what a small and mid sized non-profit could be encouraged to do is just go online and look up your major donors. You’re bigger donorsearch sabat e-giving five hundred thousand dollars. Type them into lincoln, see if you can find out where they work it it’s, a matching company pursuit for a matching gift. So i made you die aggressive, too easy and fun. Are there other strategies? Wanna share that geever topic you’re talking about? No, you know, actually, i think the ironic thing about many of these things is that they’re actually relatively straightforward, you know, one of the things that is more complex and could actually make it easier, but easy matches is kind of doing away with it is some organizations can actually take the form, fill it out, fly you send it to you and all you have to do it, sign it and send it back in. And if you’re a national non-profit that’s hard because there’s so many matching gift forms, but it turns out in most cities in america, major cities, three of four, five companies represent eighty percent of the matching gifts in that area. So in many cases, you don’t have to work that hard for it. One other thing you could do, which is probably true of a small kruckel organization. That’s, right? That’s, right, it’s just, you know, most of the money is coming from the big employers in town. Now, one of the other things you could do which is kind of a clever thing, is that say, you know, you have a lot of people who work for a company and it doesn’t match gifts, but you may have twenty or thirty employees that worked for that company. What some people have found success in is actually just making a list of those thirty people are and going and visiting the company in their corporate relations and talking to them about what would you make a donation to us either because you’ll match your employees gifts or you’ll just make a donation, advertise it and you’ll know thirty of your employees is gonna be thrilled because they support the organization as well. And so it’s another way to engage companies and promoted and again universities have gotten very good at that practice is well and end up pursuing people. You have just about two more minutes. Okay, what else? I’m just gonna throw it out. What else would like to share around? Pretty simple teo to build scale? Yeah, that’s e-giving dahna well, the one thing thiss isn’t the technique, but just to show the opportunity when i said that there’s one point four billion dollars donated that’s about ten percent of corporate philanthropy, so corporations make many other donations to non-profits, but about ten percent of it is matching gift contributions. One point four billion that is less than, and in most cases fairly well, less than one percent off. When i said that there’s a five to seven percent opportunity and so there’s tremendous room toe actually raise total corporate philanthropy, matching of france will be by a billion. Two billion dollars. I had a question this morning about what that actually leads corporations to cut back on their match and give program, if all of a sudden what people were doing it. And i’ve talked to people both work in the company’s as well as other knowledgeable people. And they joked that it’s still such a small toe, a percentage of total corporate philanthropy that we could easily double it, and the corporations really wouldn’t block at it. So why definitely encourage non-profits to go after this money, and i think it will be there. Let’s, take that rationalization off the table. You’ll end up cutting us back if we do more often. Hm. Chuck longfield is it is chief scientist, scientist for blackbaud. Thank you very much. Thank you very much for spending time. Pleasure. Thankyou, tony. Pleasure. Thank you. Tony martignetti non-profit radio coverage becomes twenty twelve. My thanks. Also to the people at blackbaud who supported me when i was there for their october twenty twelve conference. Thanks also to john list and eating. Debray is who works at the university and helped with all the logistics of getting professor list as a guest. And on the phone next week. Marcia stop panic is an adviser to the new york university heimans center for philanthropy. And she was the founding editor of contribute magazine. We’ll talk about the role of women in philanthropy. I’m calling it some raise money. Some raise hell. And amy sample ward, our social media scientist. Little bit of a hell raiser herself, i would say although she’s afraid of alligators. She’s coming back. Amy will be with us next week. More live listener love atlanta, georgia and columbia, missouri. Welcome live listener love to you in georgia and missouri. The five hundred stars campaign. I think i’ve mentioned it once or twice. Please go to non-profit radio dot net, click view in itunes rate the show. Go now, go right now before you forget. Thank you, and thank you for as far as we’ve gotten so far, more than doubled the number of ratings on itunes. Thank you for that. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer, shows social media is regina walton of organic social media, and the remote producer of tony martignetti non-profit radio is john federico of the new rules ivory. Much hope that you will be with me next friday at talking alternative dot com. That’ll be friday, one to two p, m eastern. Hyre dahna i didn’t think that shooting. Good ending. You’re listening to the talking, alternate network, get anything. Think. Cubine hi, i’m donna and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life will answer your questions on divorce, family court, co, parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight one eight three that’s two one two seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com we look forward to serving you. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting are you fed up with talking points? Rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow. No more it’s time. Join me. Larry shot a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to go what’s really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me. Very sharp. Your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s ivory tower radio dot com everytime was a great place to visit for both entertainment and education listening tuesday nights. Nine to eleven. It will make you smarter. Talking dot com.
Tony’s guests this week:
Gayle Gifford, author of “How To Make Your Board Dramatically More Effective, Starting Today”
Paul Clolery, editor in chief of The Nonprofit Times
Read and watch more on Tony’s blog: http://tonymartignetti.comView Full Transcript
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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host. I very much hope that you were with me last week. It would cause me great vengeance and furious anger if i learned that you had missed e-giving in two thousand eleven, how could that have happened? How could you have missed giving in two thousand eleven? E-giving yusa and atlas of giving use very different methods to report charitable giving e-giving yusa is a survey that looks back the atlas is a forward looking prediction with e-giving yusa boardmember and the atlas of giving ceo we contrast, id the methods and heard what each had to say about last year’s e-giving numbers and video talk with scott scott koegler our tech contributor and the editor of non-profit technology news. He shared buzz on video sites, many that air free that help you make good looking videos to tell your stories this week, you’re more effective board. Gail gifford is the author of how to make your board dramatically more effective starting today. Starting today, she’ll help you make sure your charities mission is relevant. Your ceo is supported and your board is strong. Also, a conversation with paul clolery he’s, the editor in chief of the non-profit times. We talk about what he sees trending and what concerns him about the future. For charities. Between the guests. On tony’s, take two non-profit radios. One hundredth show it’s in two weeks on friday, july thirteenth. I’ll say little about that. Use the hashtag non-profit radio to join the conversation with us on twitter. Right now, i’ll take a break, and when we return, it’s your arm or effective board with author gail gifford, stay with me, co-branding think dick tooting getting ding, ding, ding ding, you’re listening to the talking alternate network e-giving. Nothing. Cubine hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Dahna you’re listening to the talking alternative network. Hello and welcome back. I’m glad you’re with me. Also with me is gail gifford she’s, the author of how to make your board dramatically more effective starting today. Published by emerson and church, she has, over thirty years experience working with non-profits she’s, a consultant, and has extensive experience working directly for non-profits as director of development and communications, a plan yusa director, development in marketing at save the bay and director of development at city year or i rhode island she’s on the board of several charities, including waterfire, providence and she joins us from providence, rhode island. Dale gifford, welcome to the show. Welcome, thank you, tony. I’m it’s such a pleasure to be here when they were for inviting me. I’m very glad you’re here, it’s my pleasure, you tweeted something very thoughtful, like an hour and a half or two hours ago that you were you can’t wait to be on the show, okay, that was very thoughtful, thanks. What’s ah, what is a good board? Upleaf a board that makes up organization that does great work in the world. That’s a good board. Okay, that where the non-profit does work, that really matters where the board is thoughtful and building an organization that’s worthy and trust worthy of support. And where the board members i really enjoy the work that they did that’s interesting. So the mission of the you believe the mission of the charity suggests whether it’s a good, effective, bored or not? I think the mission of the charity is central and fulfilling the mission of the charity is the highest aspiration of what? Makeup for a good and effective board. Okay, what good is a great board? Because i’ve got great people, it’s the organization isn’t really doing anything valuable, okay? And we’re gonna talk about some of those. Some of those important on dh hard questions to ask. Why do you see that? Boards are not so effective? Is they could be saying a little more than just they’re not doing what good boards do. See, you know, i think there are a lot of effective board or the shaft, right? So but think about what this board is that the bunch of volunteers teo being a boardmember isn’t theirjob working for that particular organization’s mission may not even be a particular expertise of theirs, and we asked them to do lots and lots of things, so we want them to be knowledgeable about that particular industry or cause that the organization is doing. We expect them to be knowledgeable about non-profit rules and regulations, we expect them to go out, be champions and advocates for the organization, we expect them to be good facilitators, we expect them to be deliberative people and strategic thinkers, and we want them to be fund-raising there’s a lot for a volunteer, the list goes on and on and on, right? So when you put that superhuman job description in front of people it’s not surprising that not every board is as effective as it could be boardmember czar are stewards, you make the point of the book, what they stewards ove yes, so that this concept of stewardship, which is taking care of things that you don’t know on behalf of someone else, is what boards are essentially so they are taking care of all those. Things that this organization wass kind of socially contract id to do, right. So it’s two to fulfill the mission to be trustworthy and responsible organization those things that the board needs to think about and that’s what they’re stewarding, and that promise really to the community that promise, exactly. And does that gets to where it was just it was on my lips. You heard the first one who who does this charity belong to write that the board is stewarding it for, right? So now we have with the social compact society says we allow these privileged organizations to exist that don’t pay taxes, that people can get a donation or, you know, in most case, who could get a donation, a tax deduction for donating to that gets used, volunteers, people, unpaid labor in their organization without violating labor laws, right, and then return we want something back, we want a better world for that, a better community, or better life, or some people or whatever that is so that’s where the promises right, the promises back to society and one of the first drops of aboard is, in fact, to figure out who exactly is it? That we’re holding this organization and trust for okay fremery organization is a little different that’s another one of the big questions and just we have a couple of minutes before a break. You really challenge boards and senior staff to ask some hard questions? Yes, as what are is what we’re doing really making a difference? Is it relevant? Is it relevant? Doesn’t that that’s important? What if they say not so much, then they need to figure out whether they still need to exist as an organization or if they may be, should be doing better work and again, just a minute or so before break. How do you how do you assess whether your mission is relevant and we’re going to be a more time after the break? Of course, afraid to go over? How do you figure that out? Let teo really be smart and thoughtful about doing your homework on what is it that the community needs? You know what is happening out there, and the others have conversations with people and ultimately the community’s going to tell you if your still relevant, because if you’re not there not going to give to you, you’re not going to get support, so you need to be getting information from outside. This is matt, get outside, i think you make the point that book get outside the conference room, right? This is not an internal discussion, all right, are we relevant? Yeah, figure out who you need to talk to in your community, who you’re serving, talk to them, talk to the people who would be interested in the work you’re doing. Look at the data. I mean, all of those things are things that need to happen in the organization, and in some way, the board needs to facilitate that. Make sure that that’s happening. We’re going to take a break, and we’re going to get into some more detail about assessing the community’s needs and getting out and talking to the right people with gail gifford. And i hope i’ll be with you after this break. Talking alternative radio twenty four hours a day. How’s your game. Want to improve your performance, focus and motivation than you need a spire athletic consulting stop second guessing yourself? Move your game to the next level. Bring back the fun of the sport, help your child build confidence and self esteem through sports. Contact dale it aspire, athletic, insulting for a free fifteen minute power session to get unstuck. Today, your greatest athletic performance is just a phone call away at eight a one six zero four zero two nine four or visit aspire consulting. Dot vp web motivational coaching for athletic excellence aspire to greatness. Are you fed up with talking points? Rhetoric everywhere you turn left or right? Spin ideology no reality. In fact, its ideology over intellect no more it’s time for action. Join me, larry. Shock a neo-sage. Tuesday nights nine to eleven easter for isaac tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to know what’s. Really going on? What does it mean? What can be done about so gain special access to the ivory tower. Listen to me. Very sharp. Your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio. Dot com. Every tower is a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Money, time, happiness, success, where’s, your breakthrough. Join me, nora simpson, as i bring you real world tools for combining financial smarts with spiritual purpose. As a consultant to ceos, i’ve helped produce clear, measurable financial results while expanding integrity, passion and joy share my journey as we apply the science of achievement and the art of fulfillment. To create breakthroughs for people across the world. The people of creation nation listened to norah simpson’s creation nation fridays at twelve noon eastern on talking alternative dot com. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com if you have big ideas and an average budget tune into the way above average tony martin. Any non-profit radio ideo, i’m jonah helper from next-gen charity. And i’m tony martignetti from tony martin and non-profit radio and gail gifford is author of the book how to make your board dramatically more effective starting today. Gail, what are we, um, what are we going to do out in the community to find out what the community’s needs are? And, you know, i also find this interesting this could be for brand new charities, of course also this important questions for startup charities, i especially for start of charities, you probably you bump into many, as i do, where people just decide to start a charity, and then they they haven’t really done any of their homework and haven’t talked, they don’t even know that they’re whether there are other organizations that are doing exactly the same thing that they’re doing, and they might be able to save themselves the the burden of creating an organization if there’s one existing already that they can partner with right, maybe volunteer for or maybe develop a program for something like that exactly. But in terms of evaluating the community’s needs, say a little more about what those data points are. How do we figure out who to be talking to? Well, what? I’m working with a couple of organizations right now, you know, most of us think of it traditionally and strategic planning, but it doesn’t have to be limited to strategic planning, but it’s really great for board to come up with who’s, everybody in the community that we need to hear from him. And that would not like to talk to a boardmember in our organization. So it could be some of your partner agencies. You could go meet with another board of directors of the similar colleague you could set up. You know, i like to use the formal questionnaire and then go and talk to potential donors, talked to state agency people talk to the really smartest person in the community. Yeah, there are lots of people that we can think of your political officials, all of whom are really important people toe be talking, teo, and that it makes a big difference. Tab boardmember having conversations. I know your executive director’s having conversations with those people all the time and some of your program staff. But it changes the relationship for an organisation and it changes the the board’s thinking about the organization when they can go out and have those conversations as well. You didn’t hold a focus group focus group? Yes, in the in the office, right man, the officer and somebody else’s location again. It’s, great to get out of your doors. You recommend that the that if this if this is part of a strategic planning process and as you said, it doesn’t have to be that the strategic planning commitee could meet year round instead of just being on an ad hoc limited duration committee, right? Some organizations create strategic planning committees that that do go on and they they’re sort of the champions of the plan, right? So they’re constantly making rechecking the assumptions under what the strategic plan was created and also falling through and saying, are we doing this? You know, how is this influencing our work? Where are we going? And so asking those questions in the board way spent way too much time in our boards talking about what did we do last month with our finances? Are not that that’s? Not important, right? But we’ve lost sight of having the big conversations about the work that we do. Yeah, and these are the aziz. Said the earlier the challenging questions that you’re you’re insisting that charity’s asked, all right, of course. Now, if we convene the strategic planning commitee year round that’s going to be upsetting that people who were looking for something short term, i mean, i don’t like i only want to be on the committee for a year now you’re going to make a lifetime, but you can convene it year round, but it only has to meet once or twice, right? Okay, i mean, that doesn’t meeting every month as the strategic planning commitee once your plan is done might be a little excessive, and i wanna make a point that no, one of the things that board should do is really a that’s. How often do we need to meet? Do we really need to be here every month? That’s it doesn’t seem pretty frequent once a month. I’ve seen charities that meat that often doesn’t that doesn’t mean it. Could there be a call for that? I think it’s the norm for many and boards go through cycles or the work of boards goes through cycles, sometimes there’s, there is a lot of stuff happening that boards need to connect with, say, you know, you’re in between ceo, executive directors, so the organization and or you’re in some kind of a crisis or there’s some fast moving program changes in the wind or community changes that might need you to be together that frequently but many, but often that leads to cash we, you know, we really don’t have very much to talk about at the board meeting, so let’s get into stuff that’s just staff work sometimes i think metoo zoho often causes boards the medal yes function. And again, it’s different. No. One of the points i want to make is every board and every organization is different. And so each board has to determine what’s the right board what’s the right governance work that we need to be doing for this organization at this time looking forward. Okay. And how does the board know that it’s getting accurate information from the charity as it is convening in reviewing how can they be sure what they’re getting is correct? That’s a good question. Well, it’s one of yours in the book? Yeah, thank you very much. But i stole it from day one. Thanks for asking. It on the show, the i’m a big fan of the work of john and mirriam carver boards that make a difference and they used the course a couple of them criteria. One is you get a report, right? That’s the one you’re asking so some, you know, staff give a report that’s one way of of checking. But in order to know if that’s true, you either have to send hired somebody else or get somebody else to go in and check things for you. Which is what auditors do. So we’re familiar with that model or periodically, you got to go check them yourself. Okay? Point. Somebody do some kind of thought check. And hey, is this really happening? Did this really going on? Because it might not be right again getting outside the conference room. Right? Okay. How about assessing impact? I mean, part of the concerned about are we meeting? The community’s needs let’s. Assume we’ve identified them correctly. Is are we now presenting a solution for those for those needs? Are we creating impact? How do we measure that that’s? Very difficult. In some cases. Well, that is very difficult. But that’s a good conversation. So what? And and bring in the professionals. I mean, this is a partnership with your professional staff and with outsiders, but just raising the questions. How do we know what’s the right stuff to measure? It isn’t important conversation for the board to have, and not just because, well, mainly because we owe it to the community to make sure that were the work. And the resource is that we are receiving are being used well and wisely and working toward making a difference. But also those watchdogs out there that people who are following charity good start asking, right? And it might be that you don’t have all the data or you don’t have perfect measures, but if you don’t have any at all, you’re gonna get penalized for that. Yeah, yeah. Now, charity navigator only only measures how many’s it was five thousand. Haven’t they broadened? I think the seventy five hundred. Yeah. You have to be a fairly large organisation. Toe set and charity navigator. But but local thunders, they’re asking the question. How do you how do you know? Are you making a difference? How do you know you’re making a different local funders are an individual. Donors are asking this more and more. Yeah. Okay, so you need to have to have an answer on impact. Yeah, you need to do it. This is the right thing to do. And you need to do it because people are asking e-giving gail gifford is the author of how to make your board dramatically more effective starting today. And it’s published by emerson and church. And i love our listeners. And i want to say hello to our we have listeners in north carolina. Hello, north carolina. Great north carolina. My sons both went to college. They’re okay, where one at guilford college and green sarah and the other at warren wilson college in outside asheville. Oh, actually, today feel i’m dying to get to national gorgeous. I know, i know. Um, let’s say a little about recruiting the right board members. Now, if we’ve how can we be? Sure? Listen, you sound like you’re eating a chocolate chocolate souffle or something. That’s pretty good. Ah, rich topic for you recruiting boardmember zoho how do we go about it the right way? First and foremost, we need to sit down and have a conversation. What is that? That is the ideal board. What is this organization need? What kind of experiences? What kind of knowledge? What kind of thinkers? What kind of connections? What voices do we need at the table? Asking the right questions and coming up with a profile of what that ideal board looks like. And that’s not. Oh, we need a lawyer, it’s. Much that’s. Just going to say right, it’s much more than we need a c p a right. Exactly, it’s. Not that it’s g we really don’t know what these segments of the community are asking. Are we asking the right questions? How do we get this person to the table? Maybe i can give the example of our, um i was on the board of our state humanities council and at various times do-it-yourself one a big question that we were confronting wass what’s the role of no technology in discussions about the humanities, and we needed some expertise on the board even know what the right conversation wass so if you, you don’t have enough knowledge teau asked, and not that our staff wasn’t knowledgeable in that area that we wanted other voices, a cz well, do you know where you want to reach into new communities and get their perspective? And sometimes you don’t need that legal not the opinion, because i’m not one for putting your counsel on the board, but the lot of mines that can say, hey, this is an area that we might want to pay a little more attention to our need to be thinking about here, you know, finance people who can really think strategically about the financial future of the organization and make sure that that conversation happens in your board and once we’ve recruited the right board members, then we need to be the board needs to be following their own rules about how they operate, right? Yeah, they’re by-laws i i want to go back a little bit more to recruit, but teo, say one of the things that, after you’ve come up with that ideal profile, you need to start making a list, right? Like called the shopping list for the board, who’s everyone in the community that could potentially be a boardmember that fills this role that cares about our issues and that that’s something that boards can keep building on forever. And i’m a big fan of governance or board development committee’s, because i think that we need a little human resource department for the board of directors and that’s what that committee’s purpose is so it’s to make sure we have the right board and to make sure that the board members who are there have the tools that they need to participate well, that relationships are built between people, all of those things. So i like to think governance committee develop for development committee, the human resource department for the board, okay? And when you’re paying attention to that it’s, more likely that you’re going tohave ah, better functioning board of directors, okay, and a little bit more about the functioning, and then we want to spend some time talking about the ceo also, but you mentioned the by-laws that’s, the rules that the board is supposed to operate by, right, right? You need to pay attention to what they are because, you know, we think a lot of organizations think it doesn’t matter, but i know organizations they mentioned in the book that have been sued for actions that they’ve taken and the judge is ultimately went backto, say, one of the by-laws on whether those oh, so whether those actions were permitted by the by-laws whether the bored was, um, organized according to the rules of the by-laws with valid being their right to have a quorum, where the people who were elected that they have the authority to make that kind of decision, those questions, and if you’re not, then you can always but if you’re operating properly on deficient lee, but outside the by-laws is just you can amend the by-laws right to comport with reality, right? The by-laws should be adaptive to the structure that you need for your organization at the time, but don’t jump in and start doing things like we can never get a quorum for meeting so let’s lower the quorum you need todo the problem about why is it that we never get a quorum for meetings before you start making little fixes that don’t go to the court? How does the board make sure that the organization has the right ceo? You have, ah, number of good, uh, ideas about ceo effectiveness, right? And what i say, and sometimes when organizations they’re stalled out, probably that leadership somewhere isn’t the right one for what you need at this point in time. So getting the right person to begin with being really clear about what type of leadership you need in your organization again, you know what? Qualities of leadership, what expertise is the person? A connector into the community? Can they bring? Resource is in, do they? Are they an implementer? Are they make things happen? Kind of person right there. Just a sinker. Yeah. So. And clearly doing a big search, casting a big net, having lots of conversations and checking references. Okay, that part that’s also do. What did they do before. Okay, what’s past past history show straight about them. And then the other is reviewing the one that you have right and asking all those same questions. Because as our organization’s change and grow and develop gnarnia for leadership changes too. And which brings me to another thing that i think it’s just the really important requirement of being an effective board way have just about a minute and i’ll just say it. Courage boards need to be courageous. Board members need to have courage because there’s a lot of tough decisions and a lot of difficult questions to ask. No one tells us that we need to be crazy. Effective. Quite a coincidence. I just pin something on one of my pinterest boards is women leading non-profits and i just yesterday pinned a video where the woman who’s in the name of the organization. Vital voices? Yes. I think it’s a least nelson and she’s have a short clip of her saying courage is not eyes not working without fear. It’s having fear and transcending it and proceeding despite your fear. Yeah, great. Yeah, well, that’s the least nelson and vital voices, but more important, gail gifford is the author of how to make your boardroom attic more effective, starting today, published by emerson and church gifford, thanks so much for being on the show. Thank you so much, and board members out there, keep doing great work. We need them to you. Right now. We take him right now, we take a break, but i want to give a shout to california. We have listeners in california, love, love, california, love those who love the listeners. Right now, we take a break, and then it’s tony’s take to stay with me, talking alternative radio, twenty four hours a day. Geever hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. 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Interested simply email at info at talking alternative dot com welcome back time now for tony’s take two at roughly thirty two minutes into the our very excited made people say they get excited about something, but usually there they say like, oh, i’m very excited to be here, but i am very excited that non-profit radios one hundred show is coming up in two weeks. It’s friday, july thirteenth, one hundred show and it’s devoted to social media and i’m opening it up. You are asking the questions my guest is going to be amy sample ward she’s, an officer at n ten, the non-profit technology network, and she’s, also a blogger and contributor to stanford social innovation review at stanford university, and we’re going to take your social media questions. We need the questions in advance so anything social media related, you know, we’ve talked a lot about social media, scott koegler especially, but others also. So whether it’s, facebook, twitter, linkedin, four square youtube, your blog’s quorra is a new one, any of those or others that you’re using or that you’re not sure of or if it’s a more general question love to have your questions in advance and a great place to post your question. We’ve already got one is on the show’s link in group, so please, next time you’re on linked in, join the group post a question for amy sample ward for our one hundredth show in two weeks and there’s always, of course, more information about finding me and the show on my block at tony martignetti dot com and that is tony’s take two for friday, june twenty ninth, twenty sixth show of this year and my ninety eighth. Now i have a pre recorded interview with the editor in chief of the non-profit times, this is from fund-raising day just a few weeks ago here in new york city, and here is that interview. Welcome to tony martignetti non-profit radio coverage of fund-raising day two thousand twelve with the marriott marquis in times square, new york city, hosted by the association of fund-raising professionals, greater new york city chapter. My guest now is paul clolery he is vice president and editorial director of npt publishing group, which includes non-profit times and magazine for clolery welcome. Thanks, tony. Glad to have you on the show. It’s quite a crowd here. I think we’re going to do a dunking booth next. Year thie only crowd is because non-profit technology news i’m sorry, because non-profit times is right next door, right? You’re the you’re the magnet with the we’re just in your pocket and people just throw things at me so it’s a lot easier. Well, because you reject their pictures routinely, right? But it, but in a nice way, i’m sure no doubt you are seeing some trends in buy-in events, they’re getting bigger than getting costlier say little about that. Well, what we’ve been seeing lately, not just in new york, but around the country, it seems like events are coming back strong this year and the ticket prices are going up. I know. In new york city, for example, a lot of organizations were trying to keep their events under a thousand dollars for the big gala. Now they’re routinely at a thousand or more, and we’re seeing that. And then just in the past four to five months, people are really starting tio realize that there’s the economy’s getting better, at least here in new york and for the people who would frequent these types of events, and we’re seeing also a lot of online bidding for extremely expensive items for help organisations, whether it be trips where there would be top gun type, that airplane battles. Yeah, really been exciting to watch and this is not only in new york, you said nationwide, nationwide, the prices are coming up and the people seem to be on the high into the doner scale looking for adventure now, not just to give money. Yeah, and thie you mentioned online auctions is that has that been trending for awhile? The auction’s moving from something live or silent to online? Or is that more recent, too? Well, it’s been building over the years, but now organizations are finding that they don’t need a gala to have an online auction so they can have it for months and months and lead up to a gala or let it go afterwards. And they’re even doing it online with people’s cell phones from the event so people don’t have to run back and forth to to the silent auction decide their name. Oh, my god! Seventy five bucks here’s. Another fifty? Yeah, they’re doing it on their cell phones and in some cases, that being prompted by bye, butlers come to the table and say oh, by the way, your bid, sir, it has been has been upped. Your bid? Oh, interesting. Yeah. It’s a organizations are finding lots of different ways to up to get the bidding going. That seems pretty sophisticated. Your online bid has been has been challenged. Would you like to? Would you like to reply? Exactly? Yeah. Okay. It’s. All right. Since you’re talking about technology, i have the current issue of non-profit times publication that you’re somewhat familiar with a little bit. Yeah, eighteen years is editor in chief. Future of technology donations is cloudy. What what’s happening around this around mobile given well technology in the cloud organisations are so used to going to gifts in-kind international or nair or some of the other past the rent cities where non-profit organizations i’m sorry for profit companies like microsoft or some of the other vendors in the industry would give product, and then it would pass through the charities. That would be a donation gift. In-kind well, the charges were used to getting the box you’d say, oh, i want microsoft office and they would send you the box right now. It’s all online so everything is moving to the cloud particularly, but when it comes to technology donations of software i miss i miss read your headline. I see going to the cloud it’s an ambiguous headline who wrote the headline it’s a u s citizen quote it’s in quotes it’s a cloud technologies in quotes icy future of technology so i mis read it to think that it was mobile give it was giving. Okay, so what? What khun charities be asking for now from microsoft, etcetera? Well, what we’re seeing that the product will stay the same difference is theirs now selling site licenses or licensing seats rather than giving away the software. Okay, and we’re seeing now is a lot more. We’ll have to be spent probably on the side of putting it together in your office dahna needing to have a specialists in house to craft the technology. So that works best for your organization. Nothing’s in a box anymore, everything is khun b handcrafted. Everything could be manipulated to what you needed to dio and there’s so many bells and whistles these days from various online vendors that the technology vendors that you khun craft a piece of software or or a piece of technology. Now you’re not getting the software to do anything that you need to do. And so and so some of that consulting is available. Oh, yeah, and that’s and that’s. Where it’s going to start getting expensive? Because the consultants are not free. Software was always free. The consultants were never free. Ok? And now when you download software and you now have to configure it to your systems and what haven’t worked with what you’re doing that’s now it’s going to start getting expensive? Uh, well, you see the company’s donating that consulting service as well? That oh, no. Oh, no. I’m not going that far. Okay, beneath that one let’s, see if i could read this one appropriately. Alright. I’ll just read it. Vegas draws youths looking for meaningful relationships. Meaningful relationships in vegas. He’s, not he’s, not by the hour relationships. Well, no. You know, i forgot to tell you to take that gross thing off. It just reflects that’s all it’s. Not gross, though. The name tags are beautiful, but they reflected our lights. What about vegas? Youthful relationship? Well, they’re hoping what happens in vegas doesn’t stay in vegas. Okay? The whole point is to bring kids into you a friendly setting, a familiar setting, someplace that’s a little bit exciting, and maybe they’ll bring some of the what they learned back into their communities. In this case, we’re talking about jewish community organizations where there have been seeing some waning in youth development and it’s going back to the communities and building the jewish community centers and whatnot, and what they’re trying to do is bring folks into an exciting place like vegas, hoping to build those friendships, helping to build those connections so that they can bring it back to their communities and helped to build the next generation of jewish communities. Okay, and you are you familiar at all? And if you’re not fine hyre with the trend generally around youth engagement, is it declining generally? York i know this was just about the jewish community organizations well, there’s been a whole man push for national service and then not and not just community in your community, but nationally and internationally. I think it’s next week either the next week or in the next two weeks, the national service conference is going to be out in chicago, make tens. Of thousands of people going to talk about how they could serve their communities better it’s a terrific conference put on by the points of light institute, the corporation for national community service, and they bring volunteers and volunteermatch ledgers in from all over the world actually to talk about how they could make those connections in their community. And it’s really starting to build national service is no longer a buzz where, but had we had we’ve been seeing youth engagement declining? Well, no, i mean it’s starting to build now, because building now it’s building now in the last five or six years, okay, you really start because kids had to do it for their college transcripts, but now you’re seeing more and more count kids getting engaged, you’re seeing the occupy wall street kids, you’re seeing a lot of youth engagement across the country and national service is really becoming important aspect of what kids do these days, okay, i’m going to switch to another publication that you’re acquainted with exempt magazine, i’ve seen it, and by the way, the non-profit times issue i was referring to was june first of this year. The exam. Magazine rights. Bright lights and big stars challenge. Charities are reaching out to celebrities. More you’re seeing more of this now, we’ll not. Only we’re seeing more of it, but so much of, unfortunately, big charity is being tied to celebrity, and that could have its good points and its bad consequences. If especially when charlie sheen goes to jelly down here, that could be a problem, and in years gone by, if you’re a celebrity went to jail, it was problem, maybe the’s days. It’s actually, my actually being enhancement to some of some of what they do. But the challenge there. There are a lot of challenges with working with celebrity, obviously the obvious ones of the arrests and then with the public relations nightmares, right? But also just getting them, too. To go to these events gets expensive. Oh, john doe is going to show up for free, but he’s got an entourage has gotta pay. You gotta pay for it. You got a paper? The first class flight. You’re gonna pay for the first class hotel and it can get very expensive. There were some celebrities who are salt of the earth human beings like george clooney. He will do anything you want if he signs on he’s there and he’s there for free. And that doesn’t mean a first class room. He’ll buy his own by his own flight and one of those terrific human beings. But there are others who are will demand have a very high list of demands? Okay, but what are some of the upsides of of the of the celebrity. What do they bring? Bringing it back, teo mobile giving and back teo special events. You can pack a room with lady gaga and the robin hood foundation here in new york city did that just the other day. Hey, i think they think the number was eighty seven million dollars that they raised in that holy count in one night. So they had. They had lady gaga at there, right at their gala, and they raised eighty seven billion dollars. Yeah, there’s, about eighty million. All right, round it. Well, this is the amazing thing about it was they had lady gaga and martha stewart in the same room and nobody got hurt. They play nice together, at least in public. In public. I see a column. This is a regular feature. Human resource is donordigital what what what are we seeing around dahna diversity in human resources? Did i scare you? Do you want to read it up first? No, no, no, no. What? I positive we look like, oh, yeah, you’ll realize that i’m working on seven of the ministers at one time not to have the print, but we’ve got five letters, so sometimes that their mental roll index that takes a while to go back and remember what we did was that that actually came out back in february. Oh, i’m already working on some temporary you worked out all right. Can you say anything about dahna differences? Non-profits are working very, very hard to move the donor base abroad in the dahna base for years and years of the backbone of the e-giving was done by white females in their seventies who would get a piece of mail and said give to the red cross or give to the salvation army. Or give to whomever. And they would dutifully write a check. Well, it’s, time for charities to start grinding that that base. And we’re seeing in communities of color, ethnic communities, more and more non-profits going into those communities and trying to reach in and trying to broaden their appeal to those communities. Because every poll that you’ve ever seen, when you ask somebody where they gave the answer is because you asked nobody’s asking in those communities for years and years, names nobody asking those korean. So now, charities are finding ways to ask within those communities. And they’re building out the diversity of their of their donor base, okay. You’re listening to the talking alternative network. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. 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Contact dale it aspire, athletic consulting for a free fifteen minute power session to get unstuck. Today, your greatest athletic performance is just a phone call away at eight a one six zero four zero two nine four or visit aspire consulting. Dot vp web motivational coaching for athletic excellence aspire to greatness. Talking. And the exempt magazine issue i was referring to is june, july of jews live two thousand eleven says that was last year’s. Yeah, last year o was on your table. Today we get we have a lot of things over there. It’s a good thing we didn’t dig too deep. We would have found two thousand six and then i really will. John spot. You would’ve found jimmy hoffa too. Alright, way went back a year what’s uh, what’s in the pipeline. What’s coming up. We’re doing a terrific speak peace on the next cover of exempt on the border wars and the mexican drug wars. And what the impact that they’re having on charities along the texas and arizona border? What he’s, seeing there danger. There are a lot of people are coming across the border for medical help, medical care. So if human services organizations that just strapped along the border because people are coming across seeking help and just trying to get out of the out of the massacres that are going on just one hundred yards over the border, and then the legal issues of serving that population and treating that population well, the legal issues are not so much the treating of them if they show up at your doorstep, if they show up at the hospital, they will be treated, the question becomes then it becomes dicey about the immigration status and it is immigration get called and that’s a whole other bag of worms that they’re they’re dealing with right now, but right now they’re dealing with the money issues because they’re coming. People coming across the border need to be treated, they need to be fed, they need to be housed because there’s a war going on in their community and you can hear the gunshots at night. Dahna okay, what else? What else? Coming up, coming up, we have the power and influence top fifty coming up we fifteenth annual npt pound influence top fifty that’s the argast one issue okay, every way announced really fifty most influential people in the sector r i’m not on the list of incredibly and i know times are not yet there’s still, time doesn’t come out till august. Yes, but i’m the editor of publication. I don’t get on the list. Okay? So we’ve got we both got screwed and there’s way have a gala for the nominees in september and he’s gonna be an interesting list again this year are these are people working in charities or they philanthropists giving to charities or both or neither? They have to be executives working in the charity at the time that, well, the issue comes out, so they have to be working in the charity august one one that when the list comes out ok, and they’re nominated by their organizations know we have a kitchen cabinet. How does this work explain? We have we’ve been doing it for fifteen years, so about janu first week in january, second week in january, let it goes out to all the former winners, okay, who did we miss? Who do you think we should be putting on this list? Okay, if you’ve been on this before, you’re automatically re nominated, that doesn’t mean you’re going to get on the list, so we look at those lists we talked way have the contributing editors to the non-profit times who way? Talk to them about who they think we should be talking to. Then we get pool of about three to four hundred names on it over the time over a couple of months, we whittled it down to fifty one fifty two, okay? And then it gets to fifty and then we published on what criteria do you use? What you looking for? We’re looking for people who are moving the industry in a specific area and putting together programs that can be used as a bridge nationally, programs that can be implemented in other organisations people who have enough girth in the industry that they can get something done and move it and they can only they don’t have to have been in the second one hundred years if they come up with a new idea in the past couple of years, and they vaulted to the top of the list that we’ve had those people. For example, scott harrison, charity water was on the list, and they’ve only been around for a couple of years, right? Right? Okay, eighteen years as chief. What concerns you aboutthe charity community regulation arika e-giving getting more burdensome. Not only is it getting more burdensome, but it’s getting to the point where there is a blurring between charitable sector, federal government and local governments are trying to regulate the sector as well. I mean, everybody knows that there’s been a recession. There’s been financial crunch. All this property is tax exempt and so there are payments and little taxes going on throughout the country. But if you look at the way that congress and some state legislature’s looking at the terrible sector, it’s clear that they don’t understand it, and nobody is out there making it clear to them that know this is what the non-profit sector does, we don’t do that four this is the non profit sector there. There are some lines and walls between what we do and what the government does, what state government does, and i’m getting more and more concerned as days go by that the charitable sector is going to get even more regulated, be forced to do even more things that they’re not supposed to be doing well, if you look at california, they now be corporation. Well, this is from for-profit cos for-profit cos that want a special designation because they wanted to get within their communities? Yes. Oh, yeah. So if you want to do good, do good. I mean, look at newman’s own a terrific company they wanted. To give back to the community started a foundation. Profit from the company goes to the foundation when he gets put out. Is nothing wrong the way that’s not. Why do you need a special special designation? Newman’s own doesn’t want designation. Neo-sage killing him is an example of a sterling example. If you want to do good, make your money, give them foundation gave it to the community. Why do you need a special for-profit wolber intensity will be cooperation. You want that? Because that’s just the first step. Then the next step five years from now is going to be so. Maybe we should get some tax exemption on the property they have. Or maybe we should get some relief on the payroll taxes that were paying the people who work in our company because we do good to the extent that we’re doing good a proportional breaking taxes that are very interesting so that that’s that’s the real danger that i said, ok, we’re gonna watch that. Thank you. Well, clolery is vice president and editorial director of and petey publishing group, which includes as we talked about non-profit times and accept magazine eighteen years in the post paul’s a real pleasure. Thanks, darling. Thanks for being against this is tony martignetti non-profit radio coverage of fund-raising day two thousand twelve, hosted by f greater new york city chapter and my thanks to the organizers of that convinced conference fund-raising day twenty twelve in new york city and also, of course, to gail gifford. Next week’s show number ninety nine, ninety nine automated accounting aaron schmidt is chief product officer at billhighway, and he thinks a lot about accounting so you don’t have to. He has ways to increase visibility, improve reporting, standardize accounting if you have more than one office automate and integrate with your bank. Also, online engagement toe action from fund-raising day twenty twelve again j frost, ceo of fund-raising info dot com talks with me about moving people from engagement online to giving online how to convert your social media friends into donors. Last minute shout out to rest in virginia thanks for joining us reston keep up with what’s coming up to sign up for our weekly email alerts on the facebook page, join are linked in group and comment on this show and put your questions there for ah the one. Hundredth show on amy sample ward on itunes were at non-profit radio dot net on twitter. You can follow me and use the show’s hashtag non-profit radio i’m on foursquare connect with me there, which reminds me, i actually have lost a few mayor ships in the past couple of weeks very distant, very distant chanting, very disheartening to lose those mayorships one was at a supermarket, i lost that ah right ade i lost the mayorship iterated i can’t show my face in there again let’s connect, however however you want teo, i’m all over and the show is all over social networks my thanks to lynette lynette singleton she’s on twitter she’s at s c g for the number four non-profits thanks for retweeting on that. Our creative producer is claire meyerhoff. Sam liebowitz is the line producer of the show’s social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next friday. Show number ninety nine every friday one to two p m eastern at talking alternative broadcasting, which you’ll find at talking alternative dot com. I didn’t think that shooting. Good ending. You’re listening to the talking alternative network. Get in. Nothing. Cubine hi, this is nancy taito from speaks been radio speaks been radio is an exploration of the world of communication, how it happens and how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. 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Kapin oppcoll this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office the better leadership customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. 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