199: Online And At Risk? & Your Board’s Role In Executive Hiring – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Diane Oates, associate assistant attorney general in the Ohio AG’s Charitable Law Section and a National Association of State Charities Officials (NASCO) board member.

Gene Takagi, principal of the Nonprofit & Exempt Organizations Law Group.

Read and watch more on Tony’s blog: http://tonymartignetti.com

141: The Money Is Out There & The Pallotta Pall – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Ann Kayman, founder and CEO of New York Grant Company

Gene Takagi, principal of the Nonprofit & Exempt Organizations Law Group

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Durney no hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host it’s, so good to be back in the studio. I’ve been away with two pre recorded shows in a week, so good to be back here, it’s may tenth, twenty thirteen oh, i hope you’re with me last week, i’d suffer pseudo member nous kel itis if i came to learn that you had missed small non-profits raise more money consultant and author amy eisenstein returned last week. She’s, the principal of tripoint fund-raising and it took her two years to write her new book, raising more with less. We learned that that time was well spent still two years i don’t know this week the money is out there and kayman founder and ceo of new york grant money is a treasure of valuable information about grants, discounts, rebates and other money incentives throughout the country that get triggered when you re new release, move, expand, renovate, we’ll talk about other georgia triggers as well, investing energy savings, she explains what’s out there and how to find it also the ppa latto paul, have you seen? Dan pallotti’s viral video from ted it’s called the way we think about charity is dead wrong our legal contributor jean takagi principle of the non-profit and exempt organizations law group neo-sage san francisco shares his perspective on how we got here and what would need to change and should it to achieve pallotti’s vision of amore free market charity sector between the guests on tony’s take two, i’m doing stand up comedy tonight in new york city, and maybe if you’re listening live and local, maybe you could make it my pleasure. Now, to welcome to the studio and kayman founder and ceo of new york chadband company, they worked to obtain economic grants and incentives for clients in the new york metro area and nationally. Previously, she served in the new york city mayoral administrations of rudolph giuliani and michael bloomberg as head of business development for the new york city economic development corporation. She’s, a former dancer, she was doing radio at twelve years old. It’s my pleasure to welcome to the show and kayman and welcome. Thank you, tony it’s a joy to be here a joy thank you. Most people just say it’s like pleasure refund, but joy that’s terrific. Why were you doing radio at twelve years old? What was that about? I guess i’m a born ham. I came from a family of hams. If that’s still a word that’s used today. Sure. It’s couples fashion. Okay, so you’re not kosher, but what were you doing? A radio it at twelve years old, i got invited to to write and produce and be star of home run write a show in grammar school. And it was just a random opportunity in alexandria, virginia, which is where i grew up. And ah, you know, i just gravitated toward that stuff because of my background and family and interest in all that stuff and things having to do with performing. What was your show about twelve years old? I’m sure it was incredibly insightful and thoughtful and you don’t remember. I don’t remember. Okay, all right, let’s talk about some grants and some other opportunity. I don’t want to limit it to grantspace talk about economic incentives. Cool for for our audience, small and midsize charities. Why are these things made available? The idea is that there needs to be some stimulus at all times. To incentivize organisations to grow and invest and hyre create jobs and really contribute to the economic well being of an area or state a country. And so programs have evolved and exist just everywhere everywhere on the planet, actually to help encourage activity that will contribute to the economy of any given jurisdiction. Okay, so we could be talking about city state this’s way also talking federal level opportunities incentives? Yes, most definitely every layer of government. Rnc va ble has something to offer on the economic menu, if you will, to encourage organizations could be for-profit not-for-profits combination, ah, to invest, to grow to hyre to do all the kinds of good things that really contribute to the economic base, the tax base and the you know, the economic opportunities for people, wherever they might be. On the charitable side are their incentives mohr for certain types of charitable work than other types of charitable work. Not really. I mean, where if you look at the landscape out there of who’s giving and who’s getting, you see activity in social services, obviously elder care charter schools, but also theater, dance, performing, arts, culture definitely as well as health. Services and other charitable and religious for example, institutions, you know, you name it, whatever is on the spectrum on the knot in the nonprofit world there some e-giving thank god going on because organizations depend for their lifeblood on e-giving not only by private donors, but also by public donors. Yeah, and i don’t think there’s great awareness that these programs are available at all different levels of government. Exactly that’s why i have a job. I mean, we started our firm eleven years ago with the idea to bridge that gap because there were a lot of things that are were on the economic menu by federal, state and local government. I mean, we’re here in new york city, but we’re not unique in terms of jurisdictions offering stuff, and there was very little in the way of know how about what was available, how to go get it, how to cut through the red tape, deal with the bureaucracy and really maximize somebody’s return while minimizing their hassle. So our team based here in manhattan is designed tio work through that we we navigate the mazes we say of these economic programs for all kinds of organizations. Large and small. And you have dahna a little acronym for for what triggers these incentives rhyme your r i m e acronym? Yeah. That’s a throwback from when i was studying to be a lawyer. And i used demonic says a tool to study for the bar exam. In a way i could get through the bar. That was what got through that got me through a swell. So i don’t remember. Do you remember any any cool acronyms? I remember ocean, which which are the elements of adverse possession. No adverse possession. Okay, open continuous something something. And no tort aureus was adverse. Possession is when you take over land, right? Yeah. For twenty years, you’ve. You’ve done all these things on a piece of land openly, notoriously continuously all that you can take it over, and you own it, they. But if the owner notices it at year nineteen and a half and it’s a twenty year statute you squandered. You squandered a lot of good time and money. Kind of. But you were trying to steal somebody’s land, so you deserve to be thwarted. Yeah. It’s. A very old legal concept. I i doubt it. I think it’s still used in some situations because you hear about squatters, artists squatting in buildings, loft buildings in manhattan years ago anyway, and that eventually took over ownership because the landlords were out of town. They didn’t care. They let the building’s rundown and artists got to take over whole buildings here night that’s, ocean. But we want about ryan, which you don’t spell, right, but that’s okay, are i am for when we when we trigger these things, what what’s what’s our starts off with our what does it stand for? So rhyme is our renewal lease. I invest in property or equipment or in training staff, for example, m is moving, ieave, relocating, moving from one place to another. He is expanding. Maybe i’m in this building, but i’m expanding next door those of the typical triggers for economic benefits because that means that the organization is moving in a direction which lends itself to contributing to the local economy means somebody’s growing somebody’s acting somebody’s, putting money at stake in the system. And therefore government’s interested in supporting that renewing the lease that that happens pretty pretty frequently. Andi again, i don’t think there’s awareness that just because you’re signing a new, maybe five or ten year lease, that there may be an incentive available for you, exactly, i mean, who knew on again that’s why i have a job, but and in most areas that’s where there are, say, designated zones where economic activity is being encouraged in the middle of manhattan? Not so much, you know, but in other areas you’re talking nationally, yeah, nationally in other areas where you’ve got designated zones, maybe formerly distressed areas, areas that are geared for revitalisation areas that are trying tio, you know, make a comeback, those of the kinds of situations where simply renewing the lease, in other words, re committing to your stake in that community. Khun trigger some kind of economic benefit for your organization. Excellent. Okay, um, we have just a minute or so before we take our first break for a couple seconds, so should you look around for possible incentives? Maybe before you’re renewing? I mean, when you know you’re lisa’s coming to a close because maybe not only if you stay, but maybe if you leased somewhere else, you’d be in the same community, you’d be a little better off. Sure, sure, i mean, the most intelligent organizations look att this was saying, there are listeners are no, they’re there, they’re there. They want to be more intelligent. By definition, they want to get more more intelligent, right? Sure, sure. So those organizations are well advised to look early and look often and consider what their options are before, you know, making a commitment, a contractual commitment, somewhere. We have to take a break for a couple seconds, and when we come back and came and i are going to keep talking about the money is out there. All these economic incentives for you stay with us. Talking alternative radio, twenty four hours a day. Are you confused about which died it’s, right for you? Are you tired of being tired? How about improving your energy strength and endurance? How i’m rika keck, holistic nutrition and wellness consultant? If you have answered yes to any of my questions, contact me now at n y integrated health dot com, or it’s. Six for six to eight, five, eight five eight eight initiate change and transform your life. Are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership, customer service sales, or maybe better writing, are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stopped by one of our public classes, or get your human resource is in touch with us. The website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications. That’s the answer. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to big non-profit ideas for the other ninety five percent. I’ve got to send some live listener love. I love this one. Kamloops, british columbia welcome, kamloops, san antonio, texas, arlington, virginia live listener love going to you and lynette singleton is out there. She is live tweeting the show so if you want to follow the net if you want a live tweet along with her, use the hashtag non-profit radio. Hello, lynette live listen love also new york, new york i’m glad you’re with us beijing china chung ching, china chung shot china ni hao, amazing asia checking in and there’s more, much more to come and we’ve been we just went around the globe and from virginia teo chungking, china let’s talk about your ill a little rhyme i investing now a charity may not ah latto charities can’t necessarily buy real estate. Is that the investment? Is that what the eye is in for? Invest? You know, investment i used not in so much in the wall street sense, but in the sense of spending money, capital on plant equipment staff was raining stuff. What if? What if you’re renovating? That’s? Good to accounts. Sure, you’re spending money in an improvement and of space and ah, that contributes to the economy too. Okay, m is moving was that about moving? So this is where jurisdictions get really competitive and it gets very interesting because suppose, you know, your organization has the opportunity to go really anywhere. You could go to china, you could go to california, you could go to arlington, virginia, shout out to my old neighbor in virginia, and so jurisdictions compete to attract those types of organizations when they’re deciding whether to move. Ah, because that could mean the transfer of jobs and investment and money into community from elsewhere. Your neighbour in arlington did they know when you when you were twelve years old on the elementary school radio? I don’t know, we should ask. Maybe they will remember the show if you remember the show use hashtag non-profit radio arlington, virginia if you can remember what an kayman sure with twelve years old and tell us where we’re watching the hashtag here in studio it was my peak. No, i don’t know that this is the peak e i don’t know if you’ve been on oprah or good morning. America. But this is your climax right here. There you go, it’s. All been leading to this moment. Okay. Thank you. Dahna. Expanding. Oh, no. Moving. Oh, no. We get recovered. Moving, expanding, expanding. You said a little about that’s. A little more expanding, particularly in this day and age. Anybody who’s. Adding to their workforce is like that’s the holy grail of economic development right now, because job creation is where government is particularly in wristed in stimulating activity. So i suppose i have ah, small theater company. But i have the opportunity to grow and add set designers and writers and producers. And what not now, that becomes interesting to government because those are represented jobs and therefore, you know, tax revenue. Also, you look at the sort of secondary effect of that kind of activity because those people in that place of work, wherever it is, are spending money. They are buying things. They are contributing sales, taxes and income taxes. And even if the organization itself is exempt from income tax because it’s a charity or educational or non-profit institution, the people who work for it are subject to income tax, and they pay sales tax. And also the organisation uses up energy, so those air costs, which can be mitigated through various incentive programs. And i find that that’s where also currently a lot of interesting opportunities air had in the nonprofit world. Because if you’re say renovating a theater and you have the opportunity to outfit the lights with led lights or something super efficient or make sure your cooling and heating systems are super efficient, then thie utility companies, in addition to government, have many programs available to mitigate those costs. You can actually get cash rebates against that type of spending. Energy efficiency, right? Yeah. I was going to another when i was going to ask you about. And actually something is coming to me. I want to help you with this rhyme. This eyes misspelled acronyms very, very needs. Problematic tim it’s. Pretty lame. That bothers me. Now, if you had r h, we obviously got spell r h y m e for rhyme heat could be heating air conditioning. And that could now that’s little too narrow. I know, but it could trigger the thinking about, uh, energy efficiency. All right, fair enough. Now we need a why? Like what? Do we not have covered training? You don’t really have training. You have it in investing could be investing in your workers. You could have like you train ad h for heat and why for you train you’d taken a little poetic license there, but it works for me. We’ll take that. Okay, i’ll feel better anyway, if we could just do it for the next few minutes, it’ll it’ll ease me. This’s rhyme is very upsetting to me or i am me, um, you mentioned investing in employees and i think there are special programs for hiring veterans. Yes, yes. Let’s. Talk a little about that. Yeah. That’s. Really? Ah, wonderful opportunity. And i wish those programs, you know, were more robust. Ah, in the federal government, there have been programs, too. Basically give tax credits, two employers who are hiring veterans and and the way they have categorized. This is according tio, how long the veteran has been out of work and whether the veteran has some sort of injury. The state of new york, fortunately, has recently passed legislation that says any hiring of veterans can be can qualify for for again tax credits at the state. Level the jobs and the credits really are about they have to be created in twenty, fourteen, twenty, fifteen so there’s a bit of a lag time between when these things can get claimed and also for non-profits those hiring credits not so valuable, right? Because a non-profit is typically exempt from income tax, hence there’s nothing to deduct claim the incentives are against a tax business income tax, right? Okay, in government world, you know that which is tax can be untaxed so often in the toolbox of economic incentives is our are things in the tax code you khun untaxed something, but in the nonprofit world, they’re they’re limited taxes, which an organization might pay. But that being said, there are still taxes that they pay sales and use taxes usually are exempt income taxes, but otherwise they could be paying real property taxes. If they’re in a building that is taxable on, they could be paying energy taxes as well. Ok, on your site, i saw a white paper that talked about for veterans again salary, salary reimbursement. If you hire a vet that does that sound like something that still i think it was a fairly recent white paper talked about salary reimbursement up to fifty percent. For i think six months. Yes, yes. So familiar. Yes, there is a special employer incentive. A subsidy along those lines. Yes. So that’s on the federal level. So that’s for everybody. Um, yeah, let’s, let’s have a difficult time. Your job search mean, they’re often misunderstood and they’re freaking people who think that that is going to freak out on them and, you know, go go ballistic or something. And, well, it says such unfortunate, such an unfortunate, perhaps stereotype and and so untrue. We hired a veteran, a twelve year army captain. Miz? Yes, ms brandi whitlock. She wrote the white paper that i’m referring exactly she’s she’s on the case. So her her research is current and it’s it’s very excellent. And from first hand experience, she can say that boy veterans are eminently employable. She used to deploy thousands and thousands of veterans too distant lands and has served her time for twelve years and elevating herself to captain, working from as a veterans from since high school. And now we’ve been so fortunate to have her on board for the last and she’s been with us now six months, and i’m telling you, this woman can move mountains. She has tremendous discipline and work-life iq, you know, for for non-profits that want to hire vets? I think it was that same white paper i saw there’s something called national resource directory. Okay, an rd dot gov and also recruit military dot com. Excellent. Yes. So if you want to take advantage of some of these economic incentives, is what we’re talking about around hiring vets, there’s, two sites teo that connect vets and that a job seeking with with employers totally. And and if it’s not in that white paper, we have access to it. People can email us for it e mail her to get ah paper she has written about why people should think about hiring veterans and some of the common misconceptions around that. All right, how do we start to research what is available for us locally? We don’t want to keep this to new york, and we haven’t done that. Do you have some resources that you can recommend for people? Tto find what may be available to them in their state, their community, for sure. And so at the risk of giving away some of my currency here, but i’ll do it because you’ve asked so nicely. Usually i don’t ask nicely. In fact, most guests don’t think i do, yeah, so some of my go to resource is thank god for the web, our national databases of grants and economic incentives really primarily directed from the government, the mother of all websites in the united states is called grants dot gov, and that has a comprehensive how to list of out how to register as a non-profit to access ah, government grants, but also the piela and all compendium of all grant opportunities available, whether it’s for health, education, culture, you name it if it exists from the federal government as a grant or economic incentive, it is in there the other thing that i find extremely useful and extremely current, and i’m so proud that the federal government department of energy is even put this together. It’s called desire use a dot or ge not desire your think enough it’s called it’s spelled d e s i r yusa dot or ge and say that one more time. So it again, please d as in david s as in sam i r e yusa dot or ge, and it is the fifty state compendium of all grants and benefits relating teo energy efficiency and renewable energy. So whether you’re a homeowner or you’re a non profit organization or you’re something else, all of the economic benefits currently available in the realm of energy are compiled here. It’s, incredibly current you could drill into every state of the union and every scenario that you could think of to pull up what is currently available. I find it to be enormously helpful, and i can i consulted all the time. I mean, another thing that i think is an overlooked, often overlooked resource. Isa siri’s of grants from the federal government. And they’re about at any given time around twelve agencies that participate in this it’s it’s about innovation in research and development. Grant money. It’s wonderful there. Phase one and phase two grants the program is called sb i are small business innovation research and its sister and companion program most relevant to non-profits is called s t t e r small technology transfer and research program. The federal government gives grants it’s too small organizations ah. Anywhere from one hundred thousand dollars in phase one, five hundred thousand dollars in phase two to help stimulate innovation and research in health technology. Any number energy, any number of areas that the federal government thinks needs attention and these grants are always available. They’re different offerings from time to time. So for example, this month they’re putting together ah, all the proposals that you khun submit in the field of energy and the environment, the epa and the d a we are and then the national health institutes have put up there grantcraft poses that you, khun submit grantwriting and in the stt r program, which is technology transfer, a small business can partner with a with an institution, a non-profit institution, to put thes to get thes grant proposals in i think, at the risk of being political, this is a this is an area where it pays to think about the good things that the federal government does for us in the in the in the in the midst of all the furloughs and the and the complaints about, you know, government being much too big and, you know, you talk about that that very valuable desire, database and all these grants i mean, so no government is not all bad. No, and i don’t think anybody would have been equipped or even interested in putting that together because, you know, what’s in it for them. But that’s, department of energy, you say exact on monday, so you and i all paid for it, so we should use it. And i’m telling you, it’s under wonderful engine thank you for sharing all those valuable resource is your butt didn’t give away the store? I don’t think you did, because these these things that can be complex to apply for sure, right? That’s, that’s the thing i mean, you know, you find the information on the internet, but you really need to do your due diligence your homework to figure out. Is that item actually valid? Is it in place? Is that information current? And then you get into the whole rabbit warren of applying for grantspace benefits, which means you really have to compile lots of information and put the pedal to the metal as they say it’s a lot. Now you have ah, you have a background in dance. And you mentioned your family was in the performance? Yes. And any spillover between that world and your work it ah, new york grand company. Well, as they say, right? All the world’s a stage. So yes, i well, here i am on the radio, performing once again. Well, i invited your not knowing you have ah, have a background, you’re you’re dancing through the grants world dance with grants that’s good. I like that that’s so that’s not actor that’s. An alliteration in which i happen. Teo, like very much deliberations. I haven’t actually gotten any dance grants of late. All right, we’ll work on getting you a dance company client for sure. We have to leave it there. And thank you very much. Thank you. And kayman is founder and ceo of new york grant company. You’ll find the met and why grants dot com and why grants dot com thank you very much again and pleasure. Thank you. Right now we take a break when we come back from that it’s tony’s take two and then here’s an alliteration the ppa latto paul with jean takagi. Stay with me e-giving thinking tooting getting ding, ding, ding ding you’re listening to the talking alternate network waiting to get me anything. You could are you suffering from campaigns? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re gonna invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. Duitz schnoll kayman if you have big ideas but an average budget, tune into tony martignetti non-profit radio for ideas you can use. I do. I’m dr. Robert penna, author of the non-profit outcomes toolbox. Dahna durney welcome back. Time for tony’s. Take two and let me you start that with some live listener. Love fukuoka, japan and tokyo, japan. Konichiwa, tijuana, mexico. Hola, that’s. I’m sorry, it’s, about the best i can do from my eighth grade spanish. I apologize. Do you want a wel welcome? Seoul, korea? I know it. I know it. Anya haserot and italy hyre bon giorno, of course, but there’s one asada dahna satya. I am doing stand up comedy much better than what? You just heard that this evening. So if you happen to be in the new york city metro area and a couple of ur it’s nine. Thirty this evening at metropolitan room on west twenty second street. But for the vast majority of you, the vast, vast majority this’s not that meaningful because you’re listening after the show long after, you know, probably the following week or two. So i take this opportunity to let you know that there are my standup videos are on the youtube channel which israel tony martignetti and there’s some stories of unrequited love in seventh grade and being publicly thrown out of the seventh grade chorus seventh grade was traumatic for me, my struggle with the law school admission test there’s a couple of videos that are up there. It’s not old it’s not depressing. You will laugh. People have been laughing at me since seventh grade. That’s the channel israel tony martignetti on youtube and that is tony’s take two for friday, the tenth of may nineteenth show of the year. I’m very pleased to welcome back jean takagi he’s, principal of neo the non-profit and exempt organizations law group in san francisco, california. He edits the popular non-profit law blogged dot com and on twitter he’s at g tak gt a k welcome back, jean hyre county, thank you very much for having me. Oh, it’s, always a pleasure. Hyre we’re talking about this dan ppa latto video that was that was viral. I think the first one was at ted, a ted conference and then in ten, the non-profit technology network also had him at a conference, but the one i’ve seen is the is the ted version very provocative buy-in therefore controversial, which i admire. I like people who stirred things up a bit, um he’s challenging some basic assumptions and limitations that we have on the on our charitable sector. What what what’s going on there? Well, you know, i like the controversy generated by dana’s welchlin attracted some criticism, but i really love the public discussion on this it’s the youtube and the ted video generated, i think, close to two million views a month now on it can really change the public perception about overviewing what what dance message was or is his general message was maybe we shouldn’t vilify overhead costs and ratios is something negative in the charitable world, and i think that’s a very powerful and important message to get across now, they’re details in there that i may not agree with and you may not agree with us well, but i think that main message is a great talking point. I pulled listeners before the show, and one of the questions i asked is, what do you think of dan? Pull out his vision of amore free market charity sector and fifty percent said it’s brilliant and i embrace it, and forty percent said he raises some interesting points and then the others either didn’t care for it or didn’t see it, but ninety percent either love it or i agree with sounds like with where you are, you know, he raises some very valid points for for a provocative discussion. Yeah, and that doesn’t surprise surprise me at all, you know, i think, however, and talking is a lawyer when we look at some of the rules that are involved, what then maybe saying at lee duitz initially is we need to change public views rather than laws unnecessarily that that limit some of these things. Although he’s launched if you read his book, he’s launched a campaign that will protect the non-profit sector against laws that might limit things like how much you spend on fund-raising as well. So that’s, where we start to get into a little bit more of the controversial stuff and maybe things that don’t resonate as much as compensation, which i think resonates with a lot of people in the nonprofit sector that feel like, you know, if you’re a non-profit executive, you maybe feel like you’re taking a discounter, you’re under compensated for what you might be making in the for-profit world, gino, i have ah clip of his i don’t have a clip for all the five challenges that he issues. And we’re going to talk about them, but i do for a couple, and i have this clip for compensation here’s what he’s essentially saying and we think of this is our system of ethics, but what we don’t realize is that this system has a powerful side effect, which is it gives a really start mutually exclusive choice between doing very well for yourself and your family, or doing good for the world to the brightest minds coming out of our best universities. And since tens of thousands of people who could make a huge difference in the nonprofit sector, marching every year directly into the for-profit sector because they’re not willing to make that kind of lifelong economic sacrifice, we’re talking about limits on compensation, and you and i have talked about this before, but not obviously not in this in this context. What, what what? What are those limits that we’re talking about? Well, the compensation under federal tax laws and state laws may apply as well say that if you’re a charity and you’re going to compensate your executives, that compensation must be just unreasonable as to the corporations so you can’t pay excessively and what? Is excessive is sort of a matter of all the facts and circumstances, but generally we look at comparable than they are, they’re comparable charitable organizations typically, although you can use some other organizations as well toe look at comparable, but are are you within the range of comparables that other organizations they’re paying under similar situations for similarly qualified people with similar responsibilities? So that makes it what we’re really looking at, but that makes it hard than to compete and to go it forces everybody to be at roughly the same level you can’t create a huge incentive by by offering fifty percent more than the comparables yeah, and i think that’s why it resonates with so many people, but i would sort of make everybody aware we’re paying our college football coach is under this standard as well. So there’s quite a bit of room in there for a really, really high compensation that we’re talking about big organizations or institutions like like private universities, well, they confined like a smaller scale. We’re probably not that worried about, you know, compensating smaller organizations where they’re really excessively paying they’re executive directors because that’s very, very rare just under the circumstances, a smaller organization just doesn’t have thie economics t justify that that type of compensation, unless they’re being used inappropriately for, you know, founder to compensate himself or herself way really rarely see that that overcompensation problems, but okay, but that’s, because there’s a big uh there are big disincentives and penalties if there is over compensation, right? Well, i think that’s partially the case, i think the vast majority of charities want to do a good job and served there been intended beneficiaries, so they’re not looking to overcompensate their executives unless executives are providing that return benefit that’s going to be felt by their intended beneficiaries. I don’t think we really get to a problem of excessive compensation, and less boards are using the organizations to pay off often insider and the charity is really running for private interests rather than public interests, and i think there needs to be laws against that, right? But that’s what? You and your finding that that’s quite rare. Well, yeah, i find it quite quite rare when charities are on the up and up about this. There are cases, though, and they aren’t as rare where charities are. Being misused for for the purposes of their insider. Okay, i i pulled listeners on this compensation question. Do you believe charity ceos should be paid comparable to corporate ceos if the organizations and challenges are similar and half said yes, and only about fifteen percent said no, and then there was a bunch of some explanations, which are i’m not sure i have a chance to get to but half think think, yeah, i mean, if the job’s a comparable pay the people comparably well, i don’t exactly agree with that, but what do you think? What do you think, tony? I do agree. I think that a cz long as we can have justification for why the why? The why? The salary is appropriate. The person you know, here she brings enormous talent or connections or, you know, has has had a big track record of success. Then i think it’s okay to go outside the comparables in the community. Why? I think you know that part is what resonates with everybody in this sector and why everybody’s cheering dan, or at least fifty percent according to our poll or your pole but here’s, the problem is that for-profit they’re not really limited to the compensation they can pay, they’re executives on dh public companies are there’s a little bit of an exception in there with security flaws that are involved there, but for the most part, for-profit compay whatever they want, teo executives now non-profits were given the same standards and allowed to go up to that level, then there could be a lot more abuses of about individual charities, even though i think even still the vast majority of charities would not misuse that compensation tool, but with a few bad cases, the media jumped on it, and then public confidence in the sector dropped. Yeah, i was afraid that there’s not going to be just, you know, attraction of mohr individuals into the non-profit sector, which is great toe open up the talent pool because more people khun khun, vie for these jobs that are paying a higher salary, but i think you know, the negative influence on the sector and the public trust, maybe mohr of ah, a detriment to the sector than the individuals that were attracting let’s go to another area that he challenges us on advertising and marketing and his concern. Is that the public doesn’t like to see donations used for advertising, right? Yeah, and i think you probably recognize that somebody who’s been involved professionally and fund-raising as well, tony, that that that donors may not really appreciate high advertising costs, although the impact of those advertising costs maybe very powerful dan is experienced with his breast cancer, walks, a bicycle rides, but there are some some concerns there as well. I mean, the legal rules that might be involved in that we’re not allowed to use charities, uh, to promote the private interest except incidentally, in furtherance of our public interests or our mission. And if we spend so much money on advertising instead of programs, that might be an indication that we are operating the charity for the benefit of the commercial fund-raising organization. So if just to give you a ridiculous example, if ninety cents of every dollar you donate to a charity was spent to offset the advertising cost, do you think you to donate? You know, even though the church may have got ten cents that it wouldn’t have otherwise received, i don’t think the public is going to be happy about that, and even if there were no laws prohibiting something like that, i think there’s a problem there if it occurs year after year after year, with a ninety percent overhead like that, ok, well, but that’s an extreme example, ninety percent right? And the money that you do devote to advertising could be used to increase scale considerably. As as you know, as dan describes in his breast cancer walk charity yeah, and that’s where i, you know, absolutely agree that we can’t we can’t just take a look at overhead and even look at it on a one year, two year, a three year basis and judge of charity based on that, maybe a seventy percent overhead would be justified for a couple years if we’re building up to scale a massive campaign and educational effort, there would be the question about whether the cost is actually overhead or programmatic in terms of educating the public as well. So that’s, really a lot of variables involved, but i think you do need some laws again to make sure that, you know, i don’t know if you received these calls, tony, but there used to be some some abuses here where? People would phone your residents and say, you know where charity that’s affiliated with the policeman or the fireman, you know, please loan it to us. A lot of times, those were run by commercial fund-raising companies that were taking ninety percent of every dollar, and the charities were not really exercising any oversight over it because they were just getting ten cents of every dollar that they would never have seen anyway. Jean, we have to. We have to go away for a couple seconds. We’ll be right back. Keep talking about the the ppa latto paul with a question mark, this is a question. Stay with us. Cerini yeah, you’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Dahna got lots more live listener love troy, new york. Portland, oregon. Havana, florida, san francisco, california, india welcome, india, you’re you’re location is masked. We know we know that you’re there, but we don’t know where your they’re welcome everyone. Guangzhou, china, shanghai, china ni hao on dh chou fu japan konnichi wa okay, gene, um, let’s, let’s, talk about the risk taking you and i are gonna have to continue this conversation. I can tell we’ll follow it up next month when you’re back, because it’s too rich topic teo, i think just covering just one segment, the next area really is is taking risks. What? What? What’s ah what’s dan pallotti is concerned there. Well, i i think dance concern is that non-profits are not taking any risks. We’re too stuck on the status quo, and that doesn’t allow us to scale the solve some of the big social problems, and we’re not getting anywhere by not taking those risks really important theme, i think that’s resonating throughout the sector i pulled listeners on this one is your charity or one you’re thinking of to risk averse in achieving its goals? In other words, would it have more? Positive outcomes in the long term if it took greater risks, fifty percent say yes and twenty five percent say no and then others had some comments. So fifty percent, of course we don’t know if it’s the same fifty percent of the time, but they seem to agree. But what is it in our by-laws gene that’s? Ah, putting a cap on risk taking well, there are a couple things. The first is the board’s duty of care, so they’re responsible for making sure that the use of the charitable assets are properly used to further the charitable mission of the organization and they have to use reasonable care of what would call and i’m scared of getting into jargon jail, but an ordinarily prudent person in like circumstances. What the hell is that? So it’s the average reasonable person who’s in charge of something like their own business? If they think it would be reasonable, expend their money in a certain way, then that’s permissible, right? But thea average person not not the adventurous, not the average adventurous person. Yeah, because you’re not using your own money, but you’re using charitable funds. We’ve got certain laws that prohibit you from being sort of wildly speculative, but there’s a really important, a sort of distinction to make first is you can’t breathe pretty speculative if the activity you’re investing in is completely in furtherance of your charitable purposes. But if we’re just talking about a revenue generating activity just like a fundraising event but not necessarily a new form of research for breast cancer, for example, but we’re talking about investing on a fundraising event. Now we’ve got a duty not to speculate and that that’s usually under state laws. So we’re supposed to not speculate wildly here, and they would be like investing just all of our reserve assets in one stock and sort of betting that apple is going to go through the roof instead of sort of pausing to think. Well, what if what happens if if apple stock doesn’t go through the well, let’s, focus on what you just said. You can speculate if it’s directly related to your mission. Yeah, you can speculate on a new program that that might do very well in advancing your mission or it might not. But that program is directly related to your mission. It’s not just the fund-raising program okay, yeah, all right, sure, but and then you, of course, you have the the board and, you know, we’re going back to boards tend to be conservative, and then you’ll have donors that, you know, we don’t we don’t talk a lot about failure in the charity sector and and if there isn’t a willing to fail, latto says, as you know, prohibiting failure is gonna kill innovation. I agree with that one hundred percent, yeah, of course, i mean that’s like an equation, yeah, but you’re going to have these prohibition if they’re not legal prohibition is going to have these sort of traditional prohibitions on risk taking and among your donors and maybe even among your board, yeah, and it’s a matter of educating our donors and especially hard board members to invest in that. So we’ve got to invest in educating our donors and boardmember so we can invest on innovation and tolerance of failures. You’ve got something in california unique, teo non-profits there that prohibits this kind of risk taking that puts a limit on it any way you want to say little about that. Well, in california, they’re special rules on how you prudently invested your income so again, it’s just a rule that says you may not speculate and mustn’t said, look to the permanent disposition of the funds considering the probable income as well as the probable safety of the non-profits capital. So if you want to invest in buying a coffee shop, you know that may not be a prudent investment if that’s where you’re putting all your money, even though there might be a very high upside to it. So, you know, it’s usually risk and return are related, and if you’re going to go high risk to get that high return and it’s purely and money investment, well, that’s going to be subject to those laws, if it’s a programmatic investments, then you’ve got some leeway there. Okay, now we don’t really have time to talk about the next to so we’re going to we’re going to hold those off dankmyer latto talks about time horizon and and attracting risk capital by sharing prophet, you and i will talk about those next time so let’s, spend a couple minutes. What would you like to see change, jeanne? Well, i’d like to see that i think the biggest point that that i made in the beginning is that overhead has got to be seen by the public first, something that’s not necessarily evil, overhead or high overhead if it’s used to build scale if it’s used to build solid infrastructures and systems, maybe a very prudent thing. I think in the for-profit world, if you’ve got venture capitalist looking to invest, uh, in some new business, they’re not going to want to see an organization that spent xero on overhead structure that business because it’s goingto say, well, that’s built on a really shaky infrastructure, you know, and maybe a foundation of straw that could collapse at any moment in the future just by going cheap now. So, uh, looking at overhead in and of itself is just a really bad way to judge organizations, and i think that’s the biggest message, maybe the secondary message is toe look att compensation and say, hey, we’ve got to be aware that the next generation is coming in often times with a lot of college debt, and if we want to attract people who have really good hearts into into the non-profit sector and there may be, you know, dirt. That month non-profit sector leaders as the baby boom generation starts to retire, we’ve got to really take care to make sure that that our compensation is reasonable enough for them to not have this luxurious life unnecessarily but have a reasonable life, especially in metropolitan cities like new york and san francisco, where it’s really expensive to live and i gotta factor those things in we have to leave it there. Gene takagi principle of the non-profit and exempt organizations law group you’ll find him at non-profit law blawg dot com and on twitter he’s at g tak e ta ke gene always a pleasure. Thank you very much. Thank you. We’ll continue the conversation next time you’re on next week, gary vaynerchuk you may know him as gary v he’s, a new york times best selling author. Very popular speaker, blogger and consultant. We’ll talk about his upcoming book, jab, jab, jab right hook i think i’m pretty sure we’re going to talk about these celebrities are a little tough to pin down, but i think that’s what we’re gonna talk about fremery a simple she’s, the prospect finder, our prospect research contributor and are doi n of dirt cheap and free research resource is, and she’ll have more of those two share next week. Check us out all over the web links air on my blogged at tony martignetti dot com insert sponsor message we have over nine thousand listeners, fundraisers and board members and leaders of small and midsize charities listening each week you can contact me on my blogged if you want to talk about sponsoring the show, i want to give away a social media road map. This is a booklet about a forty page booklet very informative and concise from amy sample ward so post on twitter to get this the social media roadmap i want you to post on twitter right now live listeners the first one to post on twitter using the hashtag non-profit radio i’m listening live too non-profit radio and be sure and use that hashtag first person who posts that gets a social media road map. Our creative producer was claire meyerhoff. Janice taylor is our line producer and the show’s social media is by regina walton of organic social media. The remote producer of tony martignetti non-profit radio is john federico of the new rules, i hope. You’ll be with me next friday, one to two p, m eastern, et. Talking alternative broadcasting at talking alternative dot com i didn’t think the student getting thinking to do. You’re listening to the talking alternative network. Get in. Nothing. Cubine hi, i’m donna and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family court, co parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you to hell? 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087: Smart Interviewing Makes Great Hiring and Relationship Mapping – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Sherryl Nufer, founding partner of Pareto Consulting

Maria, Semple, The Prospect Finder, consultant in prospect research and author of “Panning for Gold: Find Your Best Donor Prospects Now”

Read and watch more on Tony’s blog: http://mpgadv.com

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host and it’s friday, april thirteenth, twenty twelve i very much hope that you were with me last week. I’d be devastated if i learned that you had missed campaign feasibility agility, why is a feasibility study important before you embark on a fundraising campaign? What do you learn from a well crafted study who should be interviewed and who should do the interviewing? Eugenia cologne of cologne and associates sorted that out for you, and i had creating a culture of philanthropy. Laura goodwin, vice president of the osborn group, had ideas about focusing on your donor’s, collaborating programming, board expectations and responsibilities and leadership all to help you increase your fund-raising revenue this week. Smart interviewing makes great hiring cheryl nufer, a founding partner in peredo consulting, explains why behavioral interviewing is superior to traditional methods and how any size non-profit khun get better hires through more sophisticated interviewing? This applies whether you’re hiring once a year or several times a month relationship mapping maria simple, the prospect finder is our regular prospect research contributor this month maria helps you mine your data with tools that reveal relationships you didn’t know existed among your donors, it’s, much more than just a list of friends in the pull down menu. As always, maria’s got valuable, resource is, and a lot of them are free between the guests. Tony’s take to my block this week, i have a favor to ask, and i’ll ask you when the time comes around, which is about thirty two minutes into the hour. Use hashtag non-profit radio to join the conversation through twitter. Welcome to the people from small non-profit chat who i was just with on twitter. I hope some of you were joining us. Use that hashtag non-profit radio right now. We take a break when we returned. It’s smart interviewing makes great hiring, so stay with me. You’re listening to the talking alternative network. Duitz lorts durney are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com hello and welcome back to big non-profit ideas for the other ninety five percent. My guest now is cheryl nufer cheryl is a founding partner of peredo consulting, providing small to medium sized organizations with business tools that are often available only the large for-profit corporations sounds like she’s sort of stole the tagline for this show. She’s, a strategy and organization development consultant with more than thirty years of experience, and i’m pleased that her expertise brings her on cheryl nufer welcome to be here, it’s a pleasure to have you thanks what’s wrong with traditional interviewing. Cheryl well, we have a top ten list of what goes wrong in interviews, but really, they’re too big and the first one is that it’s? Hard to believe, but a lot of interviewers don’t really know what they’re looking for in a candidate, and so they just figured that the more people they interview, the better their odds it’s kind of like vegas, and they don’t know when they see it. The second big problem is that they ask risky question when i say questions, yeah, what is that? Yeah, i don’t mean just the way i talk typically think about what we call illegal questions is that a problem, but risky questions, questions that, uh, a candidate can prep for that, they can anticipate that they can prepare a candid answer for which made or may not be the truth. So the data on which to base your hiring decision is a lot. So those sounds like questions like what’s your strengths and your strengths and weaknesses, like those types of questions are risky that’s exactly right? Because people can anticipate them. Yeah, the common ones, we here are what you just said there, but it’s also questions like, what would you do in a situation? For example, if you were faced with an angry donorsearch or this job is going to require a lot of long hours? Will that be a problem for you? Or my favorite is tell me about yourself. Why should i? And these are risky because they’re predictable is mentioned. Secondly, they solicit the candidates opinions and, you know, i don’t want to sound harsh, but the candidate doesn’t know a lot about what’s required for success in the job interviewer does interviewers opinion it’s most important and then last so you can say that. Not sound harsh if i say it, it sounds harsh coming from you. It just sounds very matter of fact unprofessional. And final thing is that they also asked the candidate to hypothesize, so if you ask, you know, what would you do in a particular situation? They can tell you just about anything now? Is that what they would do if they were faced with that situation, your organization, they may or may not. So again, all of these risky it’s interesting that you call very typical questions risky, but i understand. I understand why. Yeah, well, it’s all about making it’s all about collecting data to make a decision to predict how someone is going to perform in your organization and the risky or your database to risk your your hyre decisions. All right, that’s. So that’s the interviewing that we’re all most familiar with, we either do it or we’ve been through it, or or both. Why don’t you just start of acquaintance with behavioral interviewing? Okay, well, behavioral interviewing is not just about the interview. It’s really a business process, just like your financial processes review hr processes and it has a set of steps and so it starts off with identifying and defining the skills for success, and then you create a line of questioning that’s based on those skills, you put that in an interview guide, follow the guide after you interview you right candidate based on the data you collected and then all of the interviewers get together and share their examples, make a hyre or no hyre decision. So, first of all, it’s a repeatable process um, in terms of knowing what you’re looking for, i think that’s a really big difference, what we talk about is looking for a balance skills well, and what we’re looking for doesn’t that come from the job description? Well, not necessarily that’s a good question, because a lot of organizations job description are nothing more than a list of responsibilities that they will fulfill once they’re hired, but what i’m talking about is a list of skills that are required to be successful in executing those responsibilities. And so we look at those in terms of technical skills, which are really job specific and things maybe, like marketing most iranians fund-raising sales and then another set of skills that we call professional skills you might. Also call the sauce skills and these cross jobs and these air things, like planning and team work and initiatives and judgment, integrity. Those kinds of things way have a saying that a lot of organizations hyre on technical gilles. When they have to fire someone. Cheryl, we have to take a break. When we come back. We’ll continue this and start exploring why behavioral interviewing is better than what we’re all accustomed to. Please hope everybody stays with us. We’re talking smart interviewing makes great hiring e-giving connecting dick tooting, getting ding, ding, ding ding. You’re listening to the talking alternate network to get anything. E-giving good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative that calm mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. If you have big ideas but an average budget, tune into tony martignetti non-profit radio for ideas you can use. I do. I’m dr robert panna, author of the non-profit outcomes toolbox. Welcome back with my guests, cheryl nufer of peredo consulting, you’ll find peredo consulting at parade o p r e t o hyphen h y p h e n but don’t spell hyphen just put a hyphen in consulting peredo hyphen consulting dot com. Cheryl, why is this method behavioral interviewing superior to what we’re all accustomed to? Well, that has to do a lot with the questions that you ask, i said before the other questions or risky behavioral questions are based on principle that past behavior is the best predictor of future behavior, so if we can figure out in an interview how a person behaves in the recent past in situations that are similar to what they face in our job, then we have a pretty good idea how well behaved if we hire them. So this is the opposite of stock investing investment advisors who will say past results or no indication of future returns, right? But past behaviour is predictor of future behavior. Yeah, because we are creatures of habit. So there’s a great formula for creating a behavioral question that your listeners could start using right away. So what you do is you start with phrase something like give me an example of the time in the past, or maybe describe the past situation, and then what you do is you go back to those skillsets i was talking about a minute ago there that are important for success, and you plug in burbage that describes the skills so let’s say we were talking about initiative, then we’d say something like, give me an example of the time in the past when you went above and beyond job requirement for a time in the past when you anticipated a potential problem and you made contingency plans. So what you do is always in behavioral interview issues asked what people did in the past versus what they would do in the future, which is a hypothetical. So this sounds harder to fake, but i have to tell the whole story. Now you have to tell a whole story, and it is very difficult to fake because they’re hard to anticipate, and a good interviewer should be asking specific follow-up questions? I mean it’s, easy to just ask the behavioral questions, but it’s an interview are you start listening for what you want you want a real situation. You want to understand what they said or did in that situation and you want to know what happened, what kind of results this is scaring the heck out of me if i’m in it, i’m nervous that’s a good thing i have my own business, so i’ve never run into this well. So what if i don’t have a story about initiative? Alright, i’m under pressure. I can’t i can’t think of one well, that’s a common thing and our bullets, the interviewer is to bring out the best in the candidate, so what we can do is that’s good that’s that’s reassuring it too, because when you’re comfortable, you’re going to share more information with me, so i would i want you with questions such as you know what about in this specific job? Or i may rephrase the question where someone doesn’t have work experience. I might ask them to think about a project that they did in college or maybe a summer job so anything that i can do or i can say, you know, we can come back to that question and give you a few minutes to think about it if you’d like, there are a lot of ways to handle that it’s not uncommon for someone to freeze up. Okay, i pulled listeners before the show. One of the questions i asked is, do you feel you’re hiring? Process is efficient and you’re hiring the right candidate, and about seventy one percent said yes and about twenty nine percent i said no, so we want to help the other third, but that two thirds may not be may not be as efficient and hiring savvy as as they think. That’s, right, that’s recorders almost sorry even if they have a good track record of getting good can bring along good talent beauty of behavioral approach is that up? You don’t necessarily have to interview a lot of candidates and pick the best of the lot if you know what you’re looking for and you have a good screening process and you interview the candidates and their experiences match the criteria for success. Technically, you could hire the first candidate you interview, which reduces your cycle time, and it also keeps you from potentially losing a good candidate because you’re hiring cycle is too long. Have you seen organizations do that either? For-profit or non-profit don’t they don’t they typically say, well, she was very good, but maybe we’ll find somebody better. Absolutely, and that positing are not confident in their process. There’s something in there god says, you know, i’m not confident in the data, my process for evaluating it and that’s where a good process really builds confidence to make that decision when you see that good. Okay on, yeah, these air interesting. Ondas you said very these type of questions very hard to anticipate that they’re going to come. How does the interviewer prepare? You talked down a little bit, like going a little more detail on and then shortly we’ll get to how many interviewers there should be, but but but how do we prepare as an interviewer? Oh, as an interviewer? Well, basically, you identify the skills that are required for success in the john. Based on those skills, you develop a line of behavioral questions using the formula that i shared with you. Typically you will type those up in an interview guide or just lift if you have multiple interviewer shall divide that list up among all of your interviewers so that there are no gaps in your questioning and there’s no redundant safe so everyone has their game plan. They interview based on that. So that’s, the primary way that you would prepare a search would review the resume common things, write what you want you want it certainly want to be prepared. So if it is a a siri’s of interviews interviewers, they don’t ask the same questions then no, they don’t that’s really a waste of time, and you have so little time in an interview. You want to make sure to use it wisely. Now they ain’t me ask multiple questions about a specific skill, but they typically don’t ask the same questions because if they asked the same question, the candidate will probably give the same example and that’s kind of silly. You still tell the same story twice, exactly, and you would expect that so it’s not the interview each fall. That’s the interviewers fault for not being prepared. On the other hand, what if all the interviewees stories, anecdotes come from just one of their jobs or something? Or just too? And they’ve got, you know, thirty years of experience or something like that? Well, that would absolutely be a red flag. Either they’re bred through depth of experience is not what it may appear on their resume or perhaps there’s something that they just don’t want to share with you so that’s something that you may, if you find when you bring your interviewers together, that the same stories were told to everybody, then you could either make a no hyre decision or you could make a decision have follow-up phone interview where you would try to clean examples from some of their other work experience. Okay, so you’d like to follow up interview to be by phone, but the first one to be in person is that right? What i’m talking about here is typically you would do a phone screen, ok stations, and then bring the candidate in for face-to-face what i was saying is, if you feel you can’t make ah hyre no hyre decision, you know, you always have the option to follow-up again by phone and asked more questions, okay, okay, um and so since we’re talking sort of around this, what is your advice around having just one interviewer or having a siri’s of interviewers, um, or even having a panel? Okay, well, we would always recommend more than one interviewer, if at all possible and you can is that just to eliminate bias of one person, it could eliminate bias. It can get you more data, because if you have two interviews that you have more data on which to base a decision, listen, there are two ways of doing what we call a serial interview, which is cheryl interviews candidate hands candidate off to tony who interviews to hands it off to joe, and then when you separately and then after all the interviews, you come back together and share your example and make a decision. There’s also the panel interview where you have multiple people interviewing the candidate at one time, and you, khun, do multiple panels panels are great ways to involve more people from your organization and getting exposure to candidate. You just don’t want the panels to get too big. You know what is to become a panel? Interviews khun b scary. I’ve heard stories from people who were interviewed by five people or so that’s pretty intimidating it’s very intimidating. I’ve been interviewed by him and he had six at one time. I know. A lot about interviewing and that that was a nerve ng me, what we recommend is either two or three. When it gets above three, it can not only be intimidating, but it’s difficult for the interviewers to kind of it should be choreographed. So you should have someone out of the panel who is kind of the host and is kind of orchestrating this interview. There’s not an r k. Everyone firing questions at the candidate, and it really doesn’t set the candidate up. Cheryl nufer is a founding partner of peredo consulting. You’ll find them on the web, but peredo pr e teo hyphen consulting dot com we’re talking about smart interviewing, making great hiring, cheryl, is there an advantage of serial interviewing over the panel or the other way around? Well, there is an advantage in the advantage is that when you’re in a panel, if you conduct one panel interviews, all three of you are hearing the same stories, the same situation in a serial interview. It’s more likely, you will hear different stories, or sometimes the same story told different ways. And so, you know, that sounds bad, but it can be bad if in fact, there are vast differences in the story, like your fourth step in the supposed be the results. So if the results who are different in the same story across to different interviews that’s a bad sign that red flag may be, the results keep getting better and better. Three interview that’s a great way to start catching a candidate who may be fabricating for people actually do that. Is that true? Absolutely, they do. I’ve heard rumors to that effect, but i always hoped it wasn’t so another question i asked listeners before the show is our hires in your office typically interviewed by more than one person and seventy one percent said yes, fourteen percent said no, so most people are doing the multiple interviewing and then fourteen percent said depends on the job. Um all right, is there a job where the solo interview makes sense or no, you really just don’t like that at all. There’s a situation, i guess i mean when just one interviewer makes sense. Here’s what i would say in some more straightforward job, maybe some entry level jobs it could perhaps the appropriate that i say it’s no more appropriate in bigger organizations, bigger cos you have a really small organisation. You have to hire the right people. You i have no where to hide them. You have no one to cover for them. Hyre abad a bad fit so i think it’s always good in a small organization, if possible, to have a second set of eyes and get that second set doesn’t have to be somebody that the person is going to report to, right? It could be a colleague. I mean, taking officer just four or five people, they’re going to be hiring off fifth or sixth, like a cz you’re saying that’s a big percentage of the staff, it doesn’t have to be somebody that that person would report to write absolutely not. And in a small organization of horrified people, i mean everyone’s wearing multiple hats, they really have to depend on each other. So everyone has a big stake in making sure the best person has brought onboard so it could be a appear. It could be someone that maybe is performed well in a similar job in the past. You’re absolutely right. It could be just as long as they’re good. Interviewer god, they would be appropriate. How do we gauge technical expertise? We’ve been talking about behavior? Well, you can use behavioral questions to get that technical competencies, but technical skills are a little bit easier. For example, if you were hiring someone for fund-raising you can actually have them bring in and explain fund-raising approaches that they’ve used in the past, and i would ask a lot of follow-up questions to make sure that what they brought us, something they actually did. There are tests that you can use for certain technical skills. You can also do simulations, so for example, if you were hiring someone for a sales position, are fund-raising position you could actually have them come in and do a presentation to a team of you, and so you were potential donors and see how they would handle it. So there are a lot of ways to get technical. We have just about a minute left, cheryl, what potential problems should people look out for if they’re goingto implement behavioral interviewing? I think the biggest problem is asking a behavioral question and assuming you’re going to get a behavioral answer, so you have to be able to sort out hypothetical responses through a good line of follow-up questioning about the situation there, action in the results in-kind situation. Obstacle, action and results. Shell nufer is a founding partner of peredo consulting, which provides small to medium sized organizations with business tools that are often available only the large, for-profit corporations. Cheryl, thank you very much for being a guest has been a pleasure. Thank you so much, and i hope that this information will help you. I think it will help listeners. Thank you very much. A pleasure to have you thank you. Right now. We take a break, and when we return tony’s, take two. I have a favor to ask, stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back, it’s, time for tony’s take two at roughly thirty two minutes into the hour. My block this week is i have a favor to ask. I asked block followers to give the show a one to five star rating on itunes, just like i asked our podcast listeners to do in the past two weeks, and podcast listeners stepped up thank you very much for doing that. I’m not going to prevail on you for third week, i won’t ask you to take that easy step by going to the very simple to remember non-profit radio dot net podcast listeners i’m not asking you to do that to go to non-profit radio dot net and then to click on view in itunes and then on the next page to scroll down to the bottom and click the one to five stars not asking that this week, i asked blogged followers to do that, so the only group remaining is live listeners live listeners open a window, go to non-profit radio dot net, click overviewing itunes and then on the next page, scroll down to the bottom. You can do it five listeners, you’re the third segment that i’m prevailing on non-profit radio has a linked in group. You will find us on linkedin. Please join the group is going to be a place for us. Teo. Host discussion whether it’s follow-up to a show or discussion about new topics that you might like to hear on the show. So please check us out on linked in. And that is tony’s. Take two for friday, april thirteenth, the fifteenth show of twenty twelve. Maria simple the prospect. Find her. Are you there? I am here. I know you are maria simple. You’ll find her on the prospect finder. Dot com she’s experienced trainer and speaker on prospect research. Her book is panning for gold. Find your best donor prospects now. Welcome back, maria. Thanks for having me again, tony. Always a pleasure. We’re talking about relationship mapping and minding your own data. What is relationship mapping? Well, in a nutshell, relationship mapping is trying to map out relationships to prospects in your own database, but also to find new unknown connections. Either those connections that may exist within your database that you didn’t realize existed relationships between people or it could be relationships outside of the organization. So, um let me give you an example. We’ve talked in the past about reactive prospect research and proactive prospect research, so reactive is when you have a known name of an individual or perhaps an organization, an entity, and you need to know more about them. So you have a note you have you’re starting from a known point, and you’re just trying to find more information about that that’s reactive research proactiv might be if you are sitting with other members of your staff or perhaps members of your develop your development committee and, um, discussions starts coming around about cos center in the region or some new names that have popped up new people in the community, and you’re trying to figure out how are those people connected to others in the community? How well connected they may be, but also what might be the pathway to get us to that person or to get us to that organization? So here you’re you’re starting off with a lot less information, and you’re going to go out and proactively speak more information about about that. So, uh, let’s say you have ah, donors and your database, and you’d like to know a bit more about who else they may be connected to. There are some tools out there that we’re going to get into in a moment that will be able teo, help paint that picture for you, so speak so there are a lot of very useful tools that are available to us both free and sea bass, right? I always appreciate that you come with lots of free resource is i try to come with this much free is possible, but i do realize that some people do have some budgets or maybe already tied into some cem prospect research tools that they didn’t realize also had this other relationship mapping component to it that they might not be taking advantage of right now. So i do like to include some of that information, so i think we should just tell people at the outset no, that what the all of the resource is that we’ll talk about on today’s show i have compiled the mall in a list, and i’ll post them on both your facebook business page. Tony, and i’ll do it also on your new lincoln group, if that’s alright with you too, so this way they can they can listen and not have to worry about taking as much in the way of notes at this time, because i’ll point them to all of the sights. Okay, let me just share with you the poll question on this dark, which was, are you using relationship mapping tools? Many free, like muckety dot com and note excel, which we’ll get to toe uncover relationships in your existing data? Nobody said yes, half said no, but i know about the tools. And the other half said i’ve never heard of this. I better listen on friday, okay, so even people who know about aren’t using them. So hopefully we so we need to motivate a little bit. This is this is a lot deeper than just the pull down menu of friends that each person in your database has right friends within the database. That’s correct? Yeah, this’s much deeper than that. And so there are services that have done a very nice job of compiling people, compiling companies who those people are within the companies within the foundation’s, etcetera and and really painting a picture of how these people are all interconnected because, you know, building relationships is really crucial to the ongoing success of a nonprofit organization. We hear over and over and over again and development about how people give to people, get out their network, meet more people, build relationships and so on and so forth. So this could be a way to at least identify who some of those other people are that we should be talking. Tio okay. And so this is before we get into the actual services thes air screenings, right? So you would share your data with the companies that you are with the sites that we’re going to talk about? Is that right? Well, no, not necessarily. I go in and i used the services on a one off basis. No, i go in and i plug in the name of an individual, and i see what that particular service might have compiled on that individual and who they’re connected to in the world and so forth. So i was doing a little bit of testing this week on ah, well known name of an individual who is connected in both the business and the foundation world here in new jersey. And i came up with some really interesting results. I don’t know if you want me to get into, you know that specific name or any of that. I’m not the person. You. Yeah, but i know that you can just go and start with just a name and plug that name in. Okay, you can do it on individual name basis, but i’m a little confused. So i thought this was data mining. Can you also reveal relationships within your database? That goes deeper than that? A couple of theirs, too. Services that i looked at in the last couple of weeks. Preparing for this show that do allow you to do it with your own. Yeah. Never prepared. I tried. You should be the host. So two of the services one free, one fee based to do allow you to talk. Kind of. Take a look at your own database and discover relationship. Let’s, get into what? The zone. Now, what’s the what’s, the free one. Okay, so a couple of the free ones. But since we’re on the topic of minding your own database let’s, talk about a free tool that allows you to do that. It’s called node x l and o d e xl and this is actually a an interactive network. Visually, they call it a network. No, i can’t even talk visualization and analysis tool that leverages your m s excel application as the platform. So it’s a plug in really for your if you have anything that you can export to excel and they say it’s a free download in a zip file. Now i’ve not tested this. Hopefully, you know, i’m not missing speaking here that it’s up and still available and working, but that were supposed to be able, teo, help you identify relationships that exist within your database. And then is this one of the companies that are one of the site, so that will give you those fancy looking maps with all the detailed lines and showing all connections between people and treat people and companies? That’s, right? That’s really kind of the cool thing about this, about this whole notion of relationship mapping is that imagine tony martignetti being a little stick figure on your computer screen and resonating out from there like a starburst? Almost would be lines like spokes. Okay? And so tony might be connected to the two martignetti. Plan giving advisers tony might be connected to abc board of directors for a corporation. Tony might be connected to x y z non-profit board. So all of the spokes are pointing out to other places where tony has a connection. And this is all mind off the internet. Really? All of the publicly available data foundations also. Right. Someone’s got to foundation that’s, right? That’s? Right. So one of the other now a fee based tool that will allow you to look at again at your own relationship management tools. You’ve heard of sales force, right? Which is what they call a, like a cr ram, a customer relationship or constituent relationship management tool. What’s jargon jail. They’re okay. You know, that’s going trying to explain. So it’s it’s really it’s a way for you to house all of your contact information. A lot of people. Will you simply use something like outlook for this? Um, but anyway, it’s it’s a tool to house data on individuals that either customers, donors, prospects and sales forces. Actually, they do have a component available free to non-profits, by the way. So they have a tool called prospect visual. And what prospect? Visual does is it interacts with sales force, so they provide. They say that they provide their clients with comprehensive intelligence about their target opportunities, and they deliver key insights about ways to reach them with trusted introductions. So that is a fee based tool, and that might be something that if your organization is using the sales force to track all of your donor records and so forth, you might take a look at using prospect visual right now. Do you know whether prospect visual works with the free component, the free offering of sales force for channels? I didn’t get that far in my research, so i’m not one hundred percent certain about that, but i would think that it should interact who is even what they have available to the non profit sector, if not certainly something you might start asking sales force about. If you are sales force user, that might be something you could bring to their attention that you would like access to having this integrate with prospect visual. Okay, so there’s two tools that i know specifically of that i’ve i’ve come across that will look at your own your existing data now. Do you know? Do you import to the to the sales force based one the prospect visual? Is that also an xl import or export to it or someone you know? I think that directly connects and relates into your sales force dot com database. If you have a database house there, you would look at prospect visual if you have your database housed and more if you’re really small and you’re not into any type of fund-raising software, you might take a look at this note, excel if that plug in is available for you day or what, or whatever program you are using for your database management, you might be able to export from there to excel, yeah, and then and then from excel toe node excel, right? And, you know, i think it would be totally reasonable as well, now that i’m thinking about it for you to go to your software provider, whoever you are using for donor database management and say to them, hey, you know, i just learned about this new tool called relationship mapping i’d love to be able to know what does your firm offer in terms of a tool that i can use to mind, ah, nde, find new and existing relationship that i didn’t realize existed within my own database. Okay, we have just a minute before break. Maria, you wantto introduce us to another? Yeah, let’s, get yeah, let’s, get into one other one that’s free at this point. Muckety muck, itty dot com m u c k e t. Why this’s really pretty cool? It is. It explores path of power and influence. That’s. What their tagline, your muckety muck. So you can see here by a person’s name or an organization name, but don’t use me as an example because i am not a muckety muck. So put somebody else in that that that was your name in there. You didn’t come up in that database. I did. I did try to put your name in there while i was playing, but i could wait. What’d you say i was busy talking over you? What? No, i didn’t find your name in no surprise. All right, so you gotta rub it in. Thank you. Couldn’t just leave it. It wasn’t enough for me to just joke about you had actually make it realistic. And riel really? Thank you. Thank you so much. This’ll be maria’s last time on this show. So you may as well. Tweeter of fan fond farewell use hashtag non-profit radio say goodbye to maria. Actually, we’re going to take a break and when we come back we’ll talk more about muckety without me, so stay with us. Talking alternative radio twenty four hours a day. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading. Learn how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. This is tony martignetti, aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Technology fund-raising compliance. Social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast. Talking. Welcome back to tony martignetti non-profit radio i’m talking with maria simple about relationship mapping on dh, the next site that we’re gonna talk about his loser dot com. So your prospects are not on muckety like me, which maria hastily pointed out, you goto loser dot com and they’ll map all the of course they’ll be no spokes coming from that would just be one little stick figure in the middle. No spokes it’ll just have the person in isolation. Yeah, i’m not sure we should be sending people to that site. I have no idea. I don’t know what that all right, let’s, talk about mark s o muckety. Yeah, you know, we’ll we’ll provide you with that nice visual map, as i described it a little earlier about how people are connected, but also they have ah, brief bio that they provide on individual. So i do find that quite used so you might come across an individual that you’d like tio run through that particular database. I frequently when i’m doing my prospect research, tony, these are tools that i have in my toolbox, right? So i’ll be, you know, doing research and finding out what? You know about their philanthropic giving about their assets, anything i can get ahold of in the public domain. These sites are yet another tool that i do reach out to and run their names through the services. Sometimes it’ll be in one service, and sometimes it’ll be in another and that’s why it’s important to kind of have a nice arsenal that you can tap into and have more than just one even relationship mapping, mapping tools? What i think is valuable about these tools is i want to point out that because i was looking at the some of the maps that were created, they don’t just show the person and their connections, but then let’s say the person is connected to a foundation and then the other people who are connected to that foundation that’s, right? And then as well as other people connected that person so it doesn’t just go one one level out or one dimension, right? You can keep, you can keep expanding it out much further. So as i was talking before about using your name is an example. Let’s say you’re connected to the x y z foundation. Well, then, certainly that’s. That’s not just a bricks and mortar building, right? That foundation, that foundation is made up of people so you can actually click on that foundation name and hit expand. And it will then show shootout spokes. And at the end of each spoke will be the individual names of other directors who are connected to that foundation. So presumably then tony martignetti would have access to say all ten of those directors of that particular foundation. And this all has the advantage of being visual which appeals to a lot of people. Yes, absolutely, absolutely so. Moving on to the next tool i want to talk about is corporation wicki. And again here you can search by people, companies and st. So one of the things that i liked about corporation wiki is that you can. Then you can click on your state name and then drill down further to getting it just as far down as a name of a particular town. And names pop up their corporations and so forth. So, you know, a lot of the wealth in america. Tony is held by people who own their own business since right? So that was that was highlighted forthe very well many years ago in that book the millionaire next door. So you make you may have some new names pop up of businesses and individuals that you had no idea resided or ran a business in your particular community. And so this might bring up some new organizations and people that you want to check out a little further is corporation wicky one of the free sites or this is a pay one? Yes, it’s free. Well now another free one that we have talked about extensively in the past, it’s called lincoln and you know that is more on, you know, you have to be a lincoln member, which is free todo, but then you can also plug in the name of an individual, and it will tell you how many degrees you’re separated from that individuals so that’s more for me to be your business to business prospecting that you might be looking to do and developing relationship. So i don’t think we need to spend too much time talking about lengthen because we’ve talked about it a lot, but certainly it can be considered a relationship mapping tool they actually have ah provide a link to your listeners to something called in maps, which is kind of ah, cool, interactive visual representation of your own professional universe. Where do you find that? How do you find in mathos i’ve got the link for you right on the, uh called in maps, and i provided on the recap that i’ll send out after the conclusion of today was flickering through its on lincoln it’s unlinked yet, but i’m saying we’ll put it on facebook page and in the lincoln group. Yes, i’ll put it on both planes for you, uh, another freebie and the final one to talk about in terms of the free is called the notable names database, and they say that they track over thirty seven thousand people of note. Now i will say that there you’re going to be finding more of the, you know, famous people who are out there, but but certainly if you happen to have a prospect who is a famous individual or a donor who’s, a famous individual, you might run their names through the database to see who else they may be connected to, that they could help open some doors that sounds like it could also be called top one tenth of one percent dot com thirty seven thousand people that’s pretty small. But now that i’ve confused people, why don’t you give the name of that site one more time? Uh, notable names database it’s called n and d b and they had something called a mapper. Tools and andy be mad. Brutal. We have to leave it there. All these resources will be on the facebook page and the new linked in group maria simple is the prospect finder. You will find her. You will. You will find the finder at the prospect finder dot com. Thank you very much, maria. Thank you very much. Always a pleasure. Finance my thanks. Also to cheryl nufer for joining me in the first segment next week. The eminem’s melanie and melanie it’s the melanie show. Melanie grace west writes the donor of the day feature for the wall street journal. I have a special title all set for her. You’ll have to listen to hear what that is. I’ll ask her how she likes to be pitched so that you can give it your best shot at getting major coverage for your donors. In the journal, and we’ll also talk about what she’s learned from writing this column every day five days a week, the donor of the day feature and melanie schnoll begun is managing director at morgan stanley private wealth management. She helps her ultra high net worth clients make charitable gifts and get on boards, but she has incredible, really valuable practical advice that applies to any charity soliciting any size, gift or recruiting any boardmember also, do you think that the very wealthy people aren’t interested in small and midsize charity boards? She’s going to prove you wrong podcast listeners you stepped up. Thank you very much again for rating my show in itunes. If you haven’t yet, you can always start by going to non-profit radio dot net. I think i mentioned that once or twice earlier. And for those of you who did thank you again very much. Our creative producer was claire meyerhoff. Sam liebowitz is our line producer. The show’s social media is by regina walton of organic social media and the remote proof producer of tony martignetti non-profit radio is john federico of the new rules. I hope you will be with me next. Week for the melanie show, friday, one to two p. M eastern. Always at talking alternative broadcasting at talking alternative dot com. They didn’t think that shooting. Good ending, depending. You’re listening to the talking alternative network, get anything. Cubine how’s your game want to improve your performance, focus and motivation? Then you need a spire athletic consulting stop second guessing yourself move your game to the next level, bring back the fun of the sport, help your child build confidence and self esteem through sports, contact dale it aspire athletic consulting for a free fifteen minute power session to get unstuck. Today, your greatest athletic performance is just a phone call away at eight a one six zero four zero two nine four or visit aspire consulting. Dot vp web motivational coaching for athletic excellence aspire to greatness are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications? Then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Thanks. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Looking to meet mr and mrs wright but still haven’t found the one i want to make your current relationship as filling as possible, then tuning on thursdays at one pm for love in the afternoon with morning alison as a professional matchmaker, i’ve seen it all with distinguished authors, industry coolers and experts on everything from wine to fashion. Join us as we discuss dating, relationships and more on talking alternative dot com. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over intellect, no more it’s time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business it’s, provocative talk for the realist and the skeptic who want to know what’s. Really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me. Very sharp. Your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com every tower is a great place to visit both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Zoho hyre

030: We are Looking and Fabulous Facebook – Tony Martignetti Nonprofit Radio

Tony’s guests this week are:

Karen Bradunas, Karen M. Bradunas HR Consulting
Alice Mong, Museum of Chinese in America
Scott Koegler, Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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Zoho welcome to the show, this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host tony martignetti may recall that last week we had finding prospects and finding a job. Maria simple was with me to talk about the third edition of her book, panning for gold, and we talked about a lot of free and low cost prospect research sites. We also checked in with the recruiter paula marks last week and our non-profit job seeker leonora scala for ideas and lessons that can help your next job search this week we’re looking and fabulous facebook i’m very happy that we can have the first segment of a new feature we’re looking to be a counterpart to our recurring feature i’m looking, we’re looking is going to highlight non-profits that have job openings were going to pair them with our consultant, karen bradunas karen is the principle of karen m bradunas human resource is consulting, and this week, she’s going to be helping moka, the museum of chinese in america, which is in new york city to fill a job opening a curatorial opening, karen will have advice about the job description. Advertising the job and screening the applicants. Lots of lessons to help you with your next opening. Then we’ll have tony’s take to where i’m going to talk about some conferences that all be doing podcast interviews at this year, and then our second segment. Seven things you must do on your facebook page, our tech contributor and the editor of non-profit technology news, scott koegler, joins me to explain how you can get a fabulous facebook page for your non-profit. First you set it up, then what? That’s all this week, we’re about to take a two minute break, and when we returned from the break, i’ll be joined by karen bradunas and the executive director of the museum of chinese in america, alice, among stay with us, you’re listening to the talking alternate network e-giving. Nothing. You could. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio i’m joined now by karen bradunas karen is human resource is consultant working with startup organizations to protect and grow their business. She has over twenty years experience in human resource is prior to consulting, she held officer positions that gulf insurance and bankers trust, which is now deutsche bank, and she has the designation sph are safer, which i said in a previous show, too, which is much more significant than i’m making it sound it’s, a senior professional in human resource, is and karen is with me in the studio. Welcome, karen hi. Also in the studio with us is alice mang and alice is the executive director of the museum of chinese in america. Mocha alice, welcome to the studio. Hello morning. I’m excited because i’ve been trying to get this feature off the ground for some time, and now we’ve done it. This is our first segment of we’re looking where we’re going to help non-profits who have a job opening to think strategically about the nuts and bolts the details of that job opening and then also have it that opening ah, coordinates with the entire sort of broader looking strategy of the organization. So, alice, i want to thank you for letting us profile the opening that the museum has. Thankyou. Very no, my pleasure. Thank you. Why don’t you tell us a little about the museum of chinese in america first? Yes. The museum of chinese in america has been around in new york for about thirty one years as ah, chinatown start off in chinatown history project. But about five years ago, the board really went on ah, limp decide to build the museum to become a national museum of chinese in america, so collecting arctic fact collecting stories of the national immigration story of chinese in america. So with that in mind, the museum willie went on, you know, kind of expanded from a two thousand square feet in the middle of mulberry street to our current location to fifteen centris tree with fourteen thousand square feet in a beautiful space designed for us by the same architect, maya lin, who designed the vietnam memorial. So with that in mind, the museum really went on really change its mission from chinatown to national. And so for the past, with a museum. The new news site new site on two fifteen center open on september of two thousand nine. So in some ways, i kind of see ourself as a new start up because we, although, have a proud history in chinatown, very proud of our new york roots. And, you know, new york is where a lot of the chinese immigrants, when they first come to united states start. So it is an ideal place for a museum. But in terms of right now, we really are excited about the possibility of a trap building traffic, international traffic, israel’s, national traffic and also telling the national story of accomplishment of chinese in america. So it’s a really exciting time for us, what’s the opening that we’re here to talk about the opening is curatorial position. It’s, a curator and director of exhibition it’s. A very important position. In fact, i would say it’s probably one of the most important position in for museum like ourselves. It really is thie kind of the heart and soul of the organization to tell to help us fielder vision for the knicks, the national side of things, and tell the our national story. Okay. And you have the job description and i know karen, you’ve reviewed the job description. Yes, karen what’s the what’s the purpose of a job description first, in addition to being required by law, department of labor requires it. So i’d be in new york state department of labor. Yes. Okay, it just makes good business sense for someone when you’re looking for for someone to know what you’re looking for as a screening tool, it also is a way of measuring success. If you don’t know what you want the person to do, how can you tell if they succeed? It’s also a great measure to figure out when you’re doing your strategic plan, as alice is doing with the museum right now, what do you want? Change from opposition and in this case is an existing position. What do you need the next person to bring in? In addition to the skill set or instead of certain skills to take the museum to the next level? So so really it is. It has a sort of a micro purpose as well as a macro purpose. Absolutely. We focus on that individual job. But then also, how does that job thing to the larger strategic plan. Which could be an alice alice in your case. What is it? A three to five year strategic planning? Five year strategic? Yes. Yes. Okay. Uh, all right. Well, let’s, talk a little detail about the job description because that’s, really the first step, and maybe what i’ll do is we’ll have the job description on my block. So we’ll get this in a digital format from you, allison, for the blogger post for this show will be linked to it so people can can look as we’re talking about it in some detail. Karen what what feedback do you have about the job description for this curator and director of exemption exhibitions? Position? It certainly details a lot of the transactions. One of the things that i would as a reader not knowing a lot about the museum is how large is a museum what’s the funding i would if i’m a job seeker again, i’m researching the organization through every piece of information i can find out about them. And that includes googling it, looking at job descriptions. And when i see a job description that has a lot of transactions in it as an ad and again, i want to differentiate job description tells me what my job is, an advertisement. So it gives me an overview of what you’re looking for, and we’re going to get into the advertisement shortly after this break. Okay, yeah, but one of the things i would be looking for us what’s the extent of this position. Andi, in reading this job description, it seems that it has a wonderful component for the right person, and this is the tricky piece to be able to think strategically but implement tactically. And i think that is one of the most fun pieces of this position, but also one of the more challenging for you, alice, and finding the right person. That’s sure, that’s true, and we have been getting resumes in, and i think part of the problem is people been focusing in some ways, maybe too much on the curatorial, the curator side of it. So the resumes we’ve been getting in has been very much on the heart side of it, and we are a heritage museum, although we are right now doing. In new and interesting exhibitions, but at the fundamental of it is still at heritage museum. So i think i kind of get the sense that people look at the job title and then that’s it. So we’ve been getting syriza resume. That just is not the right fit, okay? And when we continue, we’re going to take a break now. But when we continue, we’re going to talk about whether the right resumes are coming in and how to make sure that people are paying attention to the their responsibilities as jobseekers. This’s, tony martignetti non-profit radio stay with us after this break. Okay. Talking alternative radio twenty four hours a day. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed on montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt. Y at r l j media. Dot com in-kind are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert, at two one two eight six five nine to nine xero, or visit w w w dot mind over matter. Y si dot com. You’re listening to the talking alternative network. Hyre durney on the talking alternative network, this is tony martignetti non-profit radio, and i’m your host, tony martignetti. I’m joined with by karen bradunas, hr consultant, and alice mang, the executive director of the museum of chinese in america and ladies, right before the break, we were talking about the problem that alice seems to be facing, that it seems like a lot of the people who are applying for this job are not paying attention to the second half of it. The director of exhibitions, part karen. What? What are the responsibilities of the job seeker? In my opinion, i think that you’re here to give your opinion, we’re interested in your opinion, okay, a job seeker who is not entry level someone at a curated director level should really be doing a lot of research in postings, and this posting i’ve seen it on idealist has a lot of substance about the museum, its history. I would be concerned about someone sending in a resume and cover letter that really only addressed his half of the the job and at least doesn’t address the other half in the cover letter, and in fact, you can. One of the challenges your museum faces is you’ve got big ideas and small staff right now to do it, so you really need the job seeker toe own that piece off, really giving you what you need now and talking about what they can do for you in the future. One of the things you may want to consider is in the posting, and i’d recommend an ad, not a job description for the reason that ambiguity might be a good thing on that. The specifics you give is in your cover letter, please identify how you’ve built all. Museum in the past or an exhibition in the past, your heritage ethnography, background dahna and your ability to handle t develop a strategic plan and implement it. So, karen, in the advertisement, your recommendation is that an employer be that specific about what the applicant should should address in their in their materials? Yes. Okay, because that becomes your screening tool. You have eleven people, and right now i’m assuming you and maybe one of the person are doing all the screening. And if you just think in terms of business hourly rate and what, how much time you’re taking, you’re going to need someone who can come in and come to you with ideas. Why not test that before they get in the door for an interview? Right? That’s correct. And it really is interesting in that, you know, we’d list very clearly, i think, maybe maybe stressing this more, maybe top of mind rather than the bottom of the requirements. We are looking for somebody with a masters rick weapon in history. Anthropology are history. But it was interesting that how many of thie resume? We were getting our really entry level, and one particular one was even not related in criminology. So it was just the requirements are actually we wanted to make a very specific but people are really reading that that that, you know, getting that detail. I think i would recommend not putting the job description up on and saying mocha is a heritage museum with you talking about the advertisement, the advertisement in the advertisement, what i i would change idealist i know idealised. A lot of organizations put the entire job description up there just for odin’s that’s, idealist, dot org’s, idealist dot org’s where counter frank, which is one of the main posting site, if not demain for not-for-profits i would be really pretty vague. And on lee say, you know, we’re looking to expand. We’re looking for a position of someone who can be strategic, both strategic and tactical, interested in receiving resumes. And then if the the masters is required in specific areas, put that in, would you turn down someone with the bachelors that has done all sorts of stuff? I mean, that’s a question if you wouldn’t, then you need to change the job description. That’s a concern i have a lot of people put down. Masters. So what, you end up getting his recent college grads with their masters? I don’t know that you based on what you’ve taught talked about in this job description, you can afford someone coming right out of school with no, no experience doing this. We also mentioned at least two years, two years prior experience, but everything people but that’s interesting people interpret that two years as even there, two years and intern for two years at security, they count that. So which is really yes, um, sometimes when you put too much, but i think you have a good point about this position more than the other positions we’ve hyre i think we’ve hired a previous development director, which is different, this one really requires a lot more strategic and, you know, show us what you’ve got that you know and experience with this development, you know, if you can fund-raising khun fund-raising right fundrasing so so that’s it there’s a difference in fund-raising you can tell right away, can you do it? This requires some things that you may not see traction or results right away, so even two years might not be enough, so i would. Recommend saying in your cover letter, please outline how you’ve done this somewhere else on the specifics of the very interesting suggestions, as i pointed out earlier just to be specific that the employer be specific about what they’re looking for in your cover letter and in your you’re applying materials. Karen let’s, uh, explore the advertisement a little more. You mentioned idealist dot or gets it is a very common sight. I see a lot of non-profit ads on craigslist. What? So we’ll talk more about the museum where they should be, where you recommend they advertise, but let’s talk about craigslist cause i see a lot of ads there craigslist ten years ago is very different than it is now in this market. Everybody’s advertising on craigslist, it’s, inexpensive, and i think for what the museum is trying to dio i wouldn’t recommend it. I think it it dilute your mission a little bit and maybe even dilute the brand? I think so, because i really do because you’re talking a little bit. You’ve been alluding to the job description and the whole process as as playing into the brand of the organization it is, i talk a lot about recruiting, being a marketing function. And i know we’ve talked about this in the past. How you, how you can make a single. Cohesive message about your organization in everything you do, the more you will attract the kinds of people you want, assuming that what you’re conveying to the outside world is in line with what you are. So if you have a recruiting process that’s very well organized in an organization that’s organized and that you clear about what you want, you measure that and it’s it’s, very straightforward, that assist you in getting the right people in the door. Then one question i have for crixus we again because we’re in the hiring mo in some ways have huh? Posted three positions on quite close, the development director position a swell as a part time p r communication position and now this position and i find definitely agree with you for this particular position that what we’re looking for, craig’s just it’s not getting us a kind of people were looking for even the development position. I would say we were not getting the kind of quality, but on the other hand, this part time p r communication. Yeah, that we’re finding definite getting the numbers, and we’re really seen some real interesting resumes, and i think one of the some of the people we we were we’ve interview have come from craigslist. Where’s i found the more senior level full time justin the fit was not there. Yeah, even though you’ll see positions at you, no significant sours and experience listening craigslist you’ll also see do you want to make two thousand dollars from home being a telemarketer, you know, and then posted everywhere so there’s a it’s a really wide range? And is that kind of is that the kind of company that on organization wants to keep in its right his job in its job advertisement cause that’s all you know where your name is seen that that all promotes your brand or detracts from your brand? And i’ll just remind listeners that about two weeks ago i had a full hour show called branded and my guest then was howard levy of the red rooster group. We talked all about creating your brand, identifying it and then maintaining and propagating it so you could look back, listen back to that show, but now very interesting. You know how the job search process is feeds into the marketing. So, karen, where where would you recommend that mocha? Be, aside from idealist, what other resource is might there be for advertising this job? I’m going. Do you talk about a long term strategy, which is to develop strategic alliances with all the asian, you know, the asia society, the asian programs that colombian in you, which i know that you already have an intern. I don’t know that it’s, a formal intern program within you, i’d recommend developing a former one, especially with your goals. The idea is to develop enough traction so that when you have an opening, you can put it on twitter, you can put it on linkedin and you can put on your facebook page and you do need a facebook page so that or an event so that you’ve got that information being tweeted out elsewhere, the days of mailings are okay, but they’re not the main waited to reach iranians in terms of lincoln. I think you do have an organizational profile there. I would recommend joining the not-for-profits groups, and one of them is modeling, modeling and the other is non-profit boards moflow these air separate sites aside from lincoln? No, they’re on lincoln. What you do know jomo joo link? M o j a. I think it was modeling motility ailing. Okay. And when you do, you go on linked in you pull up a tab called groups and you can get in alphabetical listing of groups. And i’m telling you what i do for my business. I’m giving you first hand. You join those groups and you have ah, lim, i think there’s been enough. Twenty five or fifty groups you conjoined but you khun un. Join and you can start to invite people to join your network, and i’d be really i carefully craft again with your marketing pr person, and you’re going to be aligned with your strategy off why you want this link and it it may be to further strengthen the museums mission and to really provide a more information about looking for them for for chinese in america on a national level, not just new york. Karen, i’d like to go back to something you suggested just a minute ago relationships with columbia asian studies program and then you and alice, i’m sure you’re aware that that those programs exist. Yes, and i just think i’m just thinking as a fundraiser that could be valuable to because there might be joint events or something, and maybe alumni of those programs get close to the museum. I see a benefit their potential long term is, karen said longer term thinking, but long term fund-raising two way are currently doing that quite a bit with the other universities, for example, we’ve done some program with theo in china and coming up in a few weeks, we’re going to do something with ohio state. University s o those hyre alliances were building. But right now what? Karen suggestions really? Something that we’ve been doing? Kind of ad hoc working with the sun, the departments that might have interns or people who are ideal candidates but that’s a very good idea in terms of building it long term getting to know the these institutions have been really easy in new york. There’s a lot of ah love nights from ah ivy’s o r big ten whatever that they many of them are chinese. And in america chinese americans, they they’ve kind of gravitated toward so we we’ve begun to build that relationship, but to take it further, that would be something that i would love to explore. And then karen’s recommendation is you could use those relationships in this again, going from the track around out of the micro to advertise your job there post for their alumni, right, it’s not just jobs this’s a marketing function. It really is. You are a strong is the company you keep correct. And the more you really taking it from a sort of an infancy. Latto amore mature organization that’s on the par with a night early asia society. And so to do that, you want to develop strategic partnerships. And one way to do that with schools is through formal intern program’s. And you wanna have maybe guest speakers from these other organizations, and capitalize on the things that you’ve already done and make sure that they’re posted on your website prominently on the first page. Have that keep changing of what’s happening now, to show that it’s, a vibrant organization, to have that on linkedin, to have it, you know, tweeted. I’m going to go to another not-for-profits robin hood, robin hood, i follow them on twitter and they have uninterested way of when things were happening, they tweeted out and they’ve got a lot of followers, so i think that this would be a great way for your organization, intimate in just the two minutes we have left, i’d like to move to the screening of applicants and alice, karen asked before is it just is that you and one of the person doing the screening? So for right, it’s myself in our director of operations of us? Yes, and karen, you’re your initial advice was if a job seeker isn’t fulfilling their responsibilities to follow directions and to do research that’s a method of screening, what else do you recommend? I think it’s really important that the people screening the resumes are really clear about the key points of this job for me in reading it and correct me if i didn’t get it right it’s really important that you have someone that that is able to what you know, run on their own and be able to do all of the strategic type things, but also has have done it and not with staff. So calling that out of a resume and looking for that someone who can quantify what they’ve done as well as the background are the key areas and i scan understand that most people in human resource has spent less than a minute on a resume. That’s how how much time? So i would focus a lot on the cover letter, and if someone can’t read your job description and give you what you want the cover letter, can you really afford to have them on staff? Allison, just the less than a minute we have left what’s your experience been so far with the screening, how is that going? Well, so far we received about twenty two resumes and out of the twenty two, i would say only one that from the listing said we will be talking to she looked like she had something that we’re looking for, the other two that i will be interviewing our have come from relationships, people who know about as one of our board members and one of our friends, another museum. So so what i’m this has really been helpful in that how to use these things are strategically is very important because i’m been kind of disappointed at the quality of the resident has been coming in and so moving forward will probably more like you said, you know, maybe you don’t have to put everything down, but we’ll look at the big, big picture and seeing somebody who could help implemented on baby leveraging your relationships with these educational institutions to and we have done that we have done that, but maybe more, i think more in depth way we need to do excellent ladies, i want to thank you both very much. Alice mang, the executive director of the museum of chinese in america. Karen bradunas human resource is consulting her company is karen am bradunas human resources consulting, which you’ll find at km bradunas b r a d u n s dot com alice karen, thank you very much. Thank you, thank you. We’re going to take a break, and after this break, it’ll be tony’s take two and then scott koegler talking about seven things you must do on your facebook page. Stay with me. You’re listening to the talking alternative network. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? 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Interested simply email at info at talking alternative dot com durney welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent it’s time for tony’s take two at thirty two minutes roughly after the hour, and i just wanted to let you know that we’re already committed to be at two large non-profit conferences this year, the first one is going to be in june that’s, the association of fund-raising professionals or a f p fund-raising day here in new york city, it’s the new york city chapter of a f p and that’s at the marriott marquis on friday, june tenth, they advertise it as the largest one day fund-raising conference in the world, and we’ll be there on the exhibit floor, doing podcast interviews for tony martignetti non-profit radio. So then you’ll hear some of those some of the speakers from the conference on the show after june tenth, and we’ll also be at the next-gen charity conference that’s on thursday, november seventeenth. We were there last year, which was the first year of the conference will be at the second year this year. It’s, a town hall in new york city. They’ve rented the whole theater there, hoping to double the triple. The size of the audience from five hundred two, fifteen hundred and you may remember that i have interviews with the co founders of next-gen charity, ari ari team in and jonah helper, and they’ve invited us back, so we’ll be doing interviews with some of their speakers, also in november, so very grateful to have those early commitments and working on some others, but grateful to those two non-profit conferences that they’ve committed to have the show on as media partners and that’s tony’s take two for friday, february twenty fifth with me now is our regular tech contributor. Scott, how you doing? I’m doing great, joanie, thanks. How are you? I’m well, thank you is a pleasure to have you back this week. We’re talking with scott koegler and he is the editor of non-profit technology news, which you’ll find at n p tech news. Dot com this week we’re talking about seven things that you must do on your facebook page. You set the thing up, and then what? So scott this’s and this is an active it’s the current article one of the current articles at the n p tech news dot com site. Yeah, scott what what’s what’s the first thing that of the seven? Well, first of all, yes, i assume that most people that air doing any kind of business or any kind of social interaction already have a facebook page. Uh, what happens, though, is that people assume that because they have a facebook page that that translates into their work environment and that that’s actually generally not the case facebook was set up as a personal interaction, you know? I mean, if you’ve seen the movie you know it’s about about college life, the movie is a social night greater, and that has probably the most important next step to make is to set up a fan page and fran pages are the business, uh, segment of facebook so that’s the first step, tony so it’s it’s ah it’s a page for your organization. You’re not playing off your building off your own personal page you’re saying is correct. It generally is a part it’s it’s linked to your personal page because you have to have a personal account. Ok, in order to get a fan page set up. But yes, it’s it’s distinct it’s a page that people can go to directly and it is all about business. Okay, i see and this this show there’s a facebook fan page for tony martignetti non-profit radio and indeed a scott said it’s linked to my personal account, but it’s a separate presence and people post separately on there usually guests, and usually they’re they’re happy. So that’s that’s try to get some interaction on that on that page, you also recommend customizing and engaging people. Why don’t you say a little about that? Oppcoll customizing is probably the most important part because you wanted to take on the personality of the business handup facebook pages have a way of looking pretty much like facebook pages. The difference is with with fan pages you khun make it look more much more like a web page, you’re still gonna have the advertisements and all that stuff along the right hand column because that’s how facebook makes money, but you can almost almost customized the entire page the rest of the page to look the way you want it on dh what are some ways of doing that? Well, i’m going to give you a little extra help here, because, frankly, that’s been a very difficult thing to do. I mean, you needed to know these different languages. F b, m l, which is facebook markup language. Thank you for coming off shoot of html, you know, hypertext. So facebook, mark, language, facebook, mark up, language that it’s his own language for facebook. Yeah, i believe that. Okay, but what? You don’t get well, and thanks for keeping yourself out of jargon. Jail smart. What? So so you’re you’re saying people do not have to know. F b m l. For the most part, up until probably last week, you really did or you had to hire someone in order to customize it for you. It was possible to make relatively minor changes, like add images and add, you know, little pieces of applications that were supplied by facebook, but i’ve come across an application called short stack, just like pancakes, you know, short staffed, short stack yeah, and i’ll give you the link for it. It’s short stack at so shortstops k a p p dot com and it’s it’s an amazing piece of work, it’s free it’s free to start out. I mean, you have to pay for it. By the way, i disclaimer here i don’t make anything out of this. I just like the application because it really allows someone to set up a facebook fan page in about ten minutes. Um, so i was able to set one up, for instance, by going there and, you know, he do the usual thing allow facebook to link to this page and that kind of thing, and then it has a set of built in applications that include video web connections like me, but it’s all those kind of things that are really the kind of the juice behind the fan page. Those are the things that make it much more interactive, it makes it look like you’re you’re company website, and it gives people something teo connect to their and that that’s, you know, kind of leads us into the next step, okay, so before we get to that one, engaging people just so you want to make your facebook fan page consistent with your overall brand, is that that’s that’s really, what you’re saying, right, exactly. One of the first things i did when i set up the fan page was that i used my company logo, and i used that as the main image, and there are a couple places you can put it, but i made it really big right at the top so that people couldn’t mistake the fact that, you know, this was the same company that they’re used to seeing on the on the dedicated web page. Well, since you’re using years as an example, where on facebook will be find your page that people can look at oh, you know, i know you’re going to ask you, let me look for scott scott koegler the tech guy doesn’t even know his own ur ellen facebook identity. Oh, man, all right, he’ll come up with that awful all right, well, maybe we could just search for kegel er i don’t know. Okay, we’re communicating, actually, it’s not that it’s it’s actually it’s it’s a it’s a sight that i’ve set up for an event it’s called i shot the wilkes burrows it’s a photo shoot that i’m doing so if you do a facebook search for i shot the wilkes burrows or i shot wilkes bro’s either one of those will get you there. All right, well, why don’t you spell wilkes borrows for us? Sure, wuhl k s the o r o o k and that’ll take us to the facebook page that you’re referring to, which you use the short stack app tio to create is that right? Zach lee and i’ve got my company logo there. I’ve got a sign up for updates for my newsletter i’ve got a video clip and i’ve got the sign up work-life for the newsletter you also have a thing there that day, uh, web map so it brings in a google maps if your location specific, it’ll actually show people where you are. Ok? And i’m looking at it right now in the studio and i like your hat. Is that the email which has log in? I like that red button with the with the envelope on it. That’s very engaging. Great. Right. Is that to sign up for your letter? Yes, that sign up for this. Okay. Excellent. Yes. So i see a lot of color. I see the the the identity of the branding. Your right. Aside from the ads on the right, it looks very much like a web page, right? I mean, ah, website. Sorry, website. It is a web page. Yeah, right. Okay, i also see our producer sam has fifty six messages that he has not replied to yet samuel behind sam is behind on his facebook communication’s not engaging people, not engaging correctly. People alt-right engage him and he’s not responding. All right, so that the engaging yes engagement as you serve, that that page that you’re looking at has a couple of engaged, every isn’t it? One is to sign up for newsletter updates. And the other is when people come here, of course, they could, like button and that’s it probably the most important and powerful part of being a sex book. President. What do you know what that do when somebody clicks? You’re like, but what does that do for you? What it does for me is that exposes what you like all the people that you know. So if you have friends, if you have no two hundred or five hundred or ten thousand different friends, they will all see that you like that. It’ll appear in your new wall or in their in their wall as their stream of of activity. Okay. And when you post on the i shot the wilkes burrows paige, what does that mean for everybody who likes that page? Um, i’m depending on what i posed. It will then advise them that something else was you okay? That’s? Only a person liked it. Okay, so that’s, our new like that. Then you’ll get my updates. But if somebody else that is oppcoll this, your friend didn’t also like it. They won’t see anything. Any activity from it? Okay, but the people who have liked it will see the new activity. Right? Okay. Now, scott, i’m going to ask, have you like thie? Tony martignetti non-profit radio page. I hope you know what? I don’t know if i have. You’ll know, because when you go over there, if that like, button is active, that means you haven’t clicked it yet. Weare going to take a break for a couple of minutes, and when we return, scott koegler, our regular tech contributor and the editor of non-profit tech news, will stay with us. We’re talking about seven things you must do on your organization’s facebook page. So stay with us. Talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness can help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert, at two one two eight six five nine to nine xero, or visit w w w died mind over matter. N y c dot com oppcoll do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is, we do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com. Talking all calm. Durney welcome back home with scott koegler, the editor of non-profit technology news, and we’re talking about seven things you must do on your non-profits facebook page. Scott way had a question come in lot from the live studio audience that’s, the producer, sam. What about short stack app? If you already have a page set up, can you still use short stack app? I used it as a initial development. I understand that the system will rely to add multiple tabs, two pages, so so fan page could have multiple tabs, so using short stack at you can have additional cab functions to an existing page that’s my understanding, although i haven’t tried it. Ok, ok, and if people are interested, they can go to short stack app dot com andi, see what’s there. So so before that, though, you had to know the facebook mark up language that’s, right? That’s correct. There were applications that were pre built using the fb ml, but you still had to use those and they were kind of all over the place. This puts a complete set of functions in one spot and makes it really easy to set up. All right, so we talked about some of the engagement and use your your page as an example. What about you’re? Next? You’re next advice in those seven steps consistency, consistency, consistency is important. And i you know, this goes back to when we talked about newsletters and i talked about being consistent with your message, yes, and publishing regularly and being on point all the time those same things i mean, we’re talking about communications, we’re talking about providing publishing and getting people engaged with you and it’s important that in any of those cases, you remain consistent, and in my case, i prefer to make maintain the consistency in terms of the frequency of publication and a message so frequency can be whatever you believed to be correct. I try to teo put facebook updates up about two to three times a week at this point, we’re this particular venture is just in its beginning stages, so there’s not a lot of activity going on now, and i expect to increase that frequency. But again, i don’t want to do ten today and none tomorrow that that’s kind of the killer right there, and if you’re over posting, people are going to start to disregard your posts. I would think right? And you really can’t dislike can’t unlike somebody, i don’t think that you can turn them off, you can go to the to their posting and say, don’t show any more postings from this person or from this entity, and you certainly don’t want to do that, right? Yeah, so over posting khun b can be obnoxious to people, by the way, i hope that the break you went over and clicked on the like button of tony martignetti non-profit i did children. Thank you. Okay. All right. Thank you for your bona fide now. It’s. So, yeah, so, you know, interesting, even in the first segment, which was the first second of today’s show, which was about a job opening at the museum of chinese in america. We’re talking about using that job opening to be toe promote your brand and in terms of how you describe your institution and where you advertise that opening and so, you know, that threat is running through the conversation you and i are having about your facebook page. Co-branding right? And i think any time that you can get people to look at what you’re doing, you want to again be consistent and keep their branding active and keep it the same so that people recognize it. I think i think job openings are perfect way of not to spread your message because not everybody’s going to get the job, but there certainly are lots of people who are interested exactly right, and even people who aren’t if the ad is in the right place, it’s exposure and all the all the message exactly what you’re saying now and what you did say earlier, too. In a previous show, we talked about newsletters that that message needs to be consistent. Yeah, what about your next up is into integrating what’s your message? They’re integrating this facebook page with with what i’ll go back to my my page, and if you look at that, you’ll see that i’ve brought in video and that video is on youtube, i think was on youtube, i think it’s either youtube video, but it’s it was integrated from from a remote site. You could do the same thing with liquor, so if you have content in other places and falik arrested on flicker is is for photographs. Is that right? Photographs exactly, actually. It’s photographs and video and i believe that’s f l i c k e r dot com f l i c k e r. Okay, so, so i’m sorry. Interrupted. I just wanted the audience to know what it is we’re talking about george in jail. You know we get jogging there. Go ahead. So integration, please. Continue, right? You want you want to bring in whatever content you have these days. There are so many places to put content, images, videos, blogged postings, all those things are all over the place it’s possible to have twenty or so different websites that contain information about you or your brand, and the key here is to bring all those together so that they appear in the same place rather than to recreate them and duplicated, you know, go through all that work if you’re posting in one place, make it appear and we’re talking about facebook here, so make it make that appear in facebook as part of facebook. Okay, averaging, i think ki yeah on dso you mentioned the two video sites that are most popular yahoo and video i know i use those for my own work and also for the radio show. But, yes, integration of all these different sites now since we’re looking at your page is the example. Oh, would you have just a minute left? I was going to ask you about your project, but we have to continue let’s see contests. What about contests that you know that’s? A great thing. Contests are easy to do, and they don’t really have to be big can’t you don’t have to really give away a lot of stuff, and, uh, we’ll talk about my project it’s, a photo walk, and one of the things i’m doing is i’m giving away the non-profit and we’re giving away photographic items. If you look at the website itself, you’ll see that we have had people donate products so that they could get the publicity on my website, and then they will donate these air typically software products, so their cost and this is almost nothing, but it drives people to engage. They may cost the vendor nothing but the people that that want them, they have some value, they have some intrinsic value. Plus they have monetary value even though they probably won’t sell them. But so yeah, contest are definite draw people love free thing, scott and just the twenty seconds or so we have left. Why don’t you touch on the last of the seven gated rewards? Gated rewards is like a paywall basically, it’s if you want to read this, you’re going to do something for me. For instance, the obvious one and facebook is you can only get special information that we provide every week if you like us if you hit the like, but okay and and it’s so you know, if you don’t like me, you don’t get to see what i say that is scott koegler he’s, our regular tech contributor. He’s, the editor of non-profit technology news. You’ll find the full article seven things you must do on your facebook page at the website and p tech news. Dot com scott, thank you again for joining us again. Thanks, tony. Have a great day. Great to talk to you, scott. Would you mind hanging on the line, please? The producer has a question for you. I’ll be fine. Thank you. I want to thank our my other guests, of course. Karen bradunas and alice mang from the first segment. Karen, of course. The hr consultant helping alice mang, the executive director of the museum of chinese in america. Next week, the uniform prudent management of institutional funds acts in new york act in new york state. That is a mouthful. Uniform, prudent management of institutional funds. It’s new to new york state. But it also has passed in a lot of other states across the country, i’m going to talk to kathy boyle, she’s, a frequent contributor to bloomberg and fox tv and an expert in non-profit investment practices she’ll share was out with us the act’s provisions and its impact on your non-profit. I hope you’ll listen next week. Keep up with coming up. What what’s coming up go to our facebook page already talked about enough that enough with with scott koegler, you’ll find our facebook page, you khun like us there and signed up for alerts. The creative producer of tony martignetti non-profit radio is claire meyerhoff line producer and owner of talking alternative is sam liebowitz. On our social media, is by regina walton of organic social media. 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Mind over matter, health and fitness can help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert, at two one two eight six five nine two nine zero or visit www. Dot mind over matter. N y c dot com. Bilich oppcoll talking. Duitz hyre