115: A Conversation with Jana Eggers and GPS Scott – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Jana Eggers, senior vice president of products and marketing at Blackbaud

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent it’s october twenty sixth i’m your aptly named host. Oh, i very much hope you were with me last week. I would feel terrible if i heard that you missed leadership normal sanski, consultant and co editor of you and your non-profit shared his advice on non-profit leadership remember his premise. Everything starts with leadership and linked in news. Maria simple, the prospect finder and our prospect research contributor, had two new offerings from lincoln board connect to help you find the right people to serve as board members and reasons to call revealed touchpoint ce for making contact with the people you want to talk to this week, a conversation with janet eggers she’s, the senior vice president of products and marketing for blackbaud at their bb con conference earlier this month, we talked about what’s coming in the non-profit technology market, special considerations for purchasing technology and leadership lessons that she’s learned from being a triathlete. Also gps global positioning. Scott scott koegler is the editor of non-profit technology news and you know this he’s, our technology contributor this month, we’re talking about location based services that use the gps technology in your smartphone. Four square, instagram, yelp and facebook places or sites that you can learn from, or partner with to get to know your donors and volunteers and your other constituents better between the brakes. On between the guests on tony’s, take two. I’ll clear up the confusion that i created over last week’s tony’s, take two and my block post. If you’re on twitter while you’re listening, use hashtag non-profit radio to join the conversation with us. Now we take a break, and when we return, i have a pre recorded conversation with janet eggers. Stay with me, co-branding dick, dick tooting, getting ding, ding, ding ding, you’re listening to the talking alternative network e-giving. Nothing. Good joined the metaphysical center of new jersey and the association for hyre. Awareness for two exciting events this fall live just minutes from new york city. In pompton plains, new jersey, dr judith orloff will address her bestseller, emotional freedom, and greg brayden will discuss his latest book, deep truth living on the edge. Are you ready for twelve twenty one twelve, save the dates. Judith orloff, october eighteenth and greg brady in november ninth and tenth. For early bird tickets, visit metaphysical center of newjersey dot order or a nj dot net. Hi, i’m donna, and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family, court, co, parenting, personal development, new relationships, blending families and more. Dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever. Join us every monday, starting september tenth at ten a m on talking alternative dot com. You’re listening to the talking alternative network. Now i have a pre recorded interview with janet eggers at from blackbaud at their bb con conference earlier this month and here’s that interview welcome to tony martignetti non-profit radio coverage of peopie khan twenty twelve blackbaud conference we’re outside washington d c with me now is janna eggers. Janna is senior vice president of products and marketing for blackbaud janet, thanks for taking time during a very busy day. Tonny think for you you for coming here joining us. Oh, it’s, a big pleasure hope that i hope will be with you again next year. We’re already talking with melanie about perfect dahna you did the keynote. So why don’t you introduce? Listeners were going be listening after the conference, tio what? They should look forward, what they missed and what they might look forward to in twenty thirteen so what i talked about is our product, vision and what we accomplished in the last year, so big things that we brought to our customer base is the razor’s edge mobile application, which is very exciting so people can access their razor’s edge data on their mobile phone, which is big. We have about thirteen thousand razors edge customers so that’s ah, nice application that by the way, they got for free a cz part of their regular maintenance. And so that was our biggest announcement. But we have mobile all across mobile is a big theme for us in this past year and delivered across a lot of our costs. A lot of our platforms. Actually, most of them had some kind of mobile update s so people could access or provide websites, for example, for the non-profits could and we talked about updates to our blackbaud cr m product to our illuminate sierra prada. Ls you’re now on twenty martignetti non-profit radio. We have drug in jail. Sorry, i hate to put the one of senior vps drug jealous. You have a busy day today for listeners who may not know c r m is well for the general markets it’s usually called customer relationship management for non-profit we talk about it is constituent relationship management guest on the show talking about c r m some cloud applications, including blackbaud, but just for listeners who might not have heard those shows since your relationship. Now you spend a lot of time thinking about technology and obviously it’s used for charities. What do you see? The future of what what’s coming for charities around technology generally soon there’s one of the more things change, the more they stay the same. It’s so we’re always dealing with new things and technology. We have a lot going on, obviously with social mentioned mobile and the push there people have just started is adjusting teo email and now you got email on a smaller device with with embedded video invented video which we couldn’t even do a couple of years ago, right? So there’s a lot of that changing however video has been around for a while, so now you have to think about well, great, we have a lot of video product, we have video content which is exciting and does tell there i’m story even more then you used to be able to people had to read the tax. Now they get to see it and see what’s happening with their mission. So it’s really rich content now how do you adjust it to a new format and what’s great is with tablets were getting away. From the tiny little handheld or in the tablets, at least are this big so you could do a lot more with the media there. You’re talking to someone who still has an iphone three g s? Look, i skipped the four. I didn’t get an ipad, but i’m gonna buy a five so some of us are still in the well. I guess the dark ages were only three years ago, two and a half, three years ago. But yes, because the contents getting richer, the devices are getting hyre hyre resolution, right? Exactly. Zero ur videos now even either either bigger phone or tablet. And the iphone three is still a great phone. I know it when you compare can compare that to you know, the audiovox that i had not even ten years ago. I was like a brick. Exactly. Start to build the side of a building. Dahna that’s it now you are a triathlete on iron man. So remind people now i know that it’s a, uh it’s a swim on a bike in a run tell people what the distances are for each of those is pretty impressive. I have to bring that up. Because they talk about that and leadership, the two point four miles with them it’s, one hundred twelve mile bike ride and it’s a marathon, which is a twenty six point, two mile run. And you could take a nap in between those three. I mean, you could do that, but you may not finish in the seventeen hours that you have to finish it. So you have seventeen hours from seven in the morning until midnight. Tio how many thieves are also called iron man? Iron man is a brand and so that’s an iron in iron distance and they’ve branded it iron man let’s stick with generic triathlete triathlon how many of those have you done for that iron distance triathlon? I’ve done five. Okay, what’s the feeling between the plate and run you swam. You’ve bites a hundred sixteen miles west one hundred twelve miles you’re about to run twenty six point two miles. What is the feeling? Is your dismounting the bike and thinking, oh, i just have a marathon left? What are you thinking? What is the thought? That more at that transition movement during biking and running? People always ask that because they say yeah, oh, i’m sorry, i’m generic ordinary. Well, actually, you asked it in a different way, i will say, but people always say how can run a marathon after doing that, and that that’s different and what i what i say is you’re at that point, i find the marathon easier to run than just a marathon alone, and i know it sounds strange, but you’re kind of out of your mind at that point, because you’re somewhere between, you know, six and eight hours of working out insurance. Can you know you you can’t really think so. You think, wow, i get to run a marathon. If i can just get off this bike, i’ll go do that. Buy-in but it’s, only because your mind isn’t actually working correctly, okay, so there’s, some euphoria, obviously. Endorphins, air way overload. Okay, talking alternative radio, twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology? No reality, in fact, its ideology over in tow, no more it’s time. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower. We’ll discuss what you’re born you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to know what’s. Really going on. What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio dot com e every time i was a great place to visit for both entertainment and education listening tuesday nights nine to eleven it will make you smarter geever hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com yeah. Now you spent a lot of time thinking about leadership in technology. I know you speak of fair man of vision. How do you think you’re a triathlete? Work and preparation discipline involved in that affects your thoughts about leadership? Well, one thing is i get a lot of thinking time that i think other people don’t you know, i go out and go for a loan runs thinking that that’s good thinking time, right? It allows you to take a step back. You don’t have, you know, i don’t have the distraction of the phone or anything else. I have just me out there running and time to think so i do think that’s one thing that just the amount of time actually made the decision to join blackbaud while i was doing iron man wisconsin, well, you were in there not training for you while i was in the event of yeah, yeah, i told mark he said, i’m going to do an iron man this weekend and i’ll make the decision while i’m doing that work is march are dahna our ceo? Yes. Ls it? What about the discipline involved in training and discipline for leadership? You see overlap there? Yeah, i mean, it’s one of those things when you show that you can do that when you prove to yourself what you can do and what you’re capable of, i think you have, um, a little less fear, you know, you feel like a stronger person and that obviously, yeah, i can do that, you’re not you’re not afraid of what could happen, and you know that you can overcome a lot and there’s a lot with leadership that you know, you don’t you can’t control everything, right? That’s the same with iron man, you can’t control everything i can’t. I was doing great the last one that i did was awesome in germany and wei bike, i was having my best swim and bike so excited felt great got off the bike started on the run and a downpour happen and it was freezing and it just completely changed my race and i went from being my best time to thinking i’m not sure we’ll be able to finish and that’s what happens with leadership, right? It’s like everything’s going great and then something that, you know, i can’t control the weather, something happens. That you’re completely another competitors does something. You know, something changes in the industry, and you can’t control it. And soto have that confidence. You know, whatever comes my way, i can. I can handle it, and i can figure it out, and i’ve done it. So courage, perseverance, zone, like what we talked about. Confidence, confidence now you now that leads me tio spread shirt, you were ceo richer in why don’t you acquaint listeners with what spread shirt was then? I’ll follow sure spreads shirt is a customized apparel company, but in particular were a place where people can create their own shirts and sell them. So i kind of think of it as ebay, like people had goods that they were selling on platform, so we were a technology platform. But what would happen is they could create them virtually, and then we would produce them and sell them. So imagine if somebody could go in and, you know, if you understand ebay, you know, somebody could go in and say, well, i have a chair, but i don’t really have it. I just make it created online. Then we would actually produce that, and you could sell it, okay? And then one of the shirts had a madeleine albright about about confidence. You remember that? You know what i’m referring to? Yes, i do, but i can’t remember exactly. Okay. It was something it was be confident, but not it wasn’t cocky but it’s something like cocky. Yeah. It’s be confident. But not sure, you know so it’s something along that lines and the point there is, you know that your you are confident when you could do, but you also have to listen to others, right? You also have to see the different perspective because you don’t know everything and so be confident but not certain what it is. I do this be confident but not certain, yes, and listening is important. Let’s, you know, let’s, talk about some leadership skills, what’s your what’s your advice around listening to the people who are working with you for you, i actually have, you know, one of those signs that looks like a street sign, and it says what people, what people need is a good listening to this is something on your desk. Yes, again, believe good listen, is a good listening to more customers air that way, your employees there that way, you know, make sure that you’re listening to one of the things that i read once that i often times remember is it says, if you’re listening to respond, you’re not listening. Listen to respond. Sure, youre not listening right? Because you’re starting to sit there and think. Okay, well, i’m halfway through what they say, and i’m already thinking about my response, and i miss what they’re really saying, so it’s, this idea that you just sit there and listen and be okay if there’s a pause and be okay with you know, i’m not really sure, but i really want to think about that a little bit more. Let me get back to you or just have the pause there and say, hey, let me think about that for a second, i really want to understand. So if you’re if you’re already starting to process that and change how you’re thinking, um, based on what they’re saying, you’re missing what they’re saying. It reminds me of a scene pulp fiction, oma thurman is talking teo john travolta this actually, this might be an out take. I’m not sure if it made it in the movie, but she asks him she’s interviewing him before he takes her out krauz her husband, his boss is away and she she asked him, do you do you actually talk to people? Or do you wait to talk? You actually listening to people or you waiting to talk and says, i have to admit, i wait to talk, but i’m working on that that’s exactly it’s the same exact thing. So i’m glad i’ll reference full flexion cause that’s cool. Yeah, but i don’t know if it made it so. But i have the outtake dvds. Let’s, talk a little. You know, i like the topic of leadership. You you’re a senior person in blackbaud you’ve been ceo, you were ceo of sweatshirt and you know, what advice do you have for people who are leading, maybe leading small and midsize charity? So, you know, you covered listening, which is really critical. I’d also say i have another t shirt that says facts or good way often forget that we get caught up in the emotion of what’s going on it’s, like i always remember, especially the leader to back-up and think about, well, what facts do i have to support that? Am i leading by emotion, or is it is there really a date if the data behind it so it’s, data’s important and facts are good? Okay, so is there special advice you have for people who are leaders in technology as you are senior vice president, technology and marketing? What about technology of special leadership challenges? Sure, the technology leadership is different from still here. Yeah, it’s still it’s still people and i haven’t i you know, maybe i’m not even that, but i haven’t found technology to be that different. Okay, how about for the small, mid sized charity that’s thinking of purchasing technology’s leader thinking of purchasing technology what’s your advice about what goes into that important decision again? Think of the audience, which is small and midsize charity’s not. I’m talking to the biggest universities or hospitals, but good size but still smaller. Thank you for asking that because it’s really important and i’ll say a couple of things i finally had a good questioning. No, i like several question they’ve heard a million times aboutthe man okay, no, what people don’t prepare for is the change that technology is going to intel. So if you’re just buying a technology and hoping that it’s only going to work the way that you were, you’re losing out, you know, a lot of the technology is built with knowing all of these non-profits right, so our technology, for example, gets the benefit of twenty seven thousand non-profits and so if you’re on ly trying to get it to work exactly the way that you work, you’re going to lose out on the advantages of working with somebody who works with a lot of non-profits and the the best, this is the come along with that, right? So make sure we talk flexibility, but but but still the technology used to support you, but you you need to be able to adapt as well. Is that yeah, that and really think about maybe your processes need to be in place that way, but a lot of times you can modify them not just for the technology, but because there’s a good reason that technology is built that way, not just because it was a limitation of technology. The technology was built that way because it really works well for non-profit right? So being being willing to kind of back up and say, are we just doing this? Because we’ve always done it that way? Are we doing it because there’s really a reason behind it to do it that way? So that’s one thing is that i would always back-up and kind of push ourselves to make sure that we’re not just doing it because that’s what we’re comfortable with now change is good another thing that i’d say is keep up with the technology and by that i mean, a lot of people especially talked about cloud based applications, the technology’s updated for us, right? So we don’t have to go in and choose to read the release notes and all of that it’s just it’s there. So what happens is, is that people stay where they implemented, right? So they just they just use what they know, and they don’t push themselves to go out because they don’t have to go through a big change process to go in and upgrade like we used to have to back in the day. So i would say, really stay current with that technology because there’s a reason, you know, we put this stuff in there because we’re learning from people there’s new things to take advantage of, you know, and you should be using them, and it may be simple things like, you know, query list, if you didn’t learn about query list that we added to the razor’s edge in the last release, well, you’re probably spending more time than you need to in the software and we can make something really much faster for you. So and because you didn’t take that three minutes to read the, you know, release notes or to watch the release video because we do them by video now, as we’re talking about, you know, you’re missing out on thirty minutes a week because you didn’t take that three minutes so people don’t realize, you know, if you want to go back it’s the seven habits sharpening your soul, make sure that you’re sharpening, coming to bb khanna’s away of sharpening your soul, right? And make sure that you’re not trying to solve that tree with that dull blade. Hey, is your going in? You’re learning, you’re saying, and while this is going to be a benefit to my organization, even though it feels like three minutes now and i don’t know what i’m gonna get out of it, you’re going to get something out of it. So you got to take that leap of faith that goes back to leadership does lead leaps of faith, courage, flexibility since your technology provider, they may know something that could help you. And of course you mentioned krauz based, of course. The baby? I’m sorry, blackbaud i’m most familiar with oppcoll bases tapestry, that’s your that’s your offering and we also the razor’s edge is offered in the cloud too. So wei have that as well. So we most of our products are available in a cloud based solution. And some of its are clouds of someone else’s cloud it’s just but to the customer it’s the same thing. Okay, let’s, spend a couple minutes. I’m really interested in what? What is that? Moves you about your work. What? What do you love about intersection of technology? Marketing? That is the leadership. I see them out here. There are customers hyre brandy’s out there laugh and she’s not listening to me that there she is. See that they’re only costa. No, no, no. She’s the one that’s standing right here. So we’ve got yeah, twenty seven thousand organization she’s from one of them. But it’s it’s, people like her that are very, very encouraging and invigorating to work with. You know, some of the folks said, gosh, that was really hard to stand up there in front of all those people at the keynote. Take live questions. You know, why did you do that it’s like i love questions. I want to know what they’re thinking if i’m just standing up there talk and i’m not getting feedback and to me questions or feedback, right? Questions are wow, where you aren’t clear on something and you know all of that. And so you learn from the questions people ask me. I love that whenever i’m in an interview, maybe this is another leadership tip whenever i’m in an interview interview someone for a job i always tell what questions do you have? Right? Because you learn a lot about how somebody’s thinking by their questions and that’s what i get and now we have, you know, this room of twenty, five hundred customers that air here that stopped me in the hallway. That’s why? I was a little late coming to you because i get stopped just in the ten yards from the restaurant by forty for people with questions or comments or feedback, and i get to listen and learn. What do you what do you love that you’re doing for them? What are you hearing that? That they’re thrilled about that helps you wake up every morning? Yeah, well. It’s, you know, one of the customers stood up during the keynote and said, i don’t have a question, i have a compliment. You told us what you were going to do last year and you delivered it, and i just want to say thanks. So when so when the customer sees something like the razor’s edge mobile or the new versions of sierra mar, what we’ve released in illuminate, you know, and they say that, you know, well, here, let me put it another way when the customer stands up and says that’s my feature, and they were part of developing that that’s that’s when you feel really great, great oppcoll we’ll leave it there, all right, jonah and your senior vice president of products marketing blackbaud john, i wanna thank you very much for being a guest on a busy day. Thank you. Thank you. And especially for all the great questions upleaf all of that tony martignetti non-profit radio coverage of pecan twenty twelve were outside washington dc. Thanks very much for joining. Thank you. My thanks to janna eggers and everybody at blackbaud who helped organize my interviews there. Right now we take a break and when we return, tony’s take two. And then scott koegler its gps global positioning. Scott. Talking alternative radio twenty four hours a day. Joined the metaphysical center of new jersey and the association for hyre. Awareness for two exciting events this fall live just minutes from new york city. In pompton plains, new jersey, dr judith orloff will address her bestseller, emotional freedom, and greg brady will discuss his latest book, deep truth living on the edge. Are you ready for twelve twenty one twelve? Save the dates. Judith orloff, october eighteenth and greg brady in november ninth and tenth. For early bird tickets, visit metaphysical center of newjersey dot or or a nj dot net. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. You’re listening to the talking alternative network. Buy-in lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m ken berger from charity navigator. Welcome back where you been? It’s time now for tony’s. Take two. Last week i said that my blogged would be the modest arm or generous. But it was not the value of a quash sewn my story in the subway. When i gave a hungry man, a bag of pastries was doing very well. And i like that post. So i kept it through last week. But it is true that people of modest means are more generous. They do give a higher percentage of their income. Then the wealthy do we? We definitely have a generation. Sorry, a generosity divide in the us. I just haven’t blogged about it yet, but it still exists. Just cause i don’t write it doesn’t mean it’s not true when i do. When i do block that, i promise you there will be links to articles from the chronicle of philanthropy and an interactive us map. But they have that shows generosity, but i haven’t done it yet. It’s coming this week, i blogged dear housing works thrift shops. I unfortunately had a bad donation experience at one of the housing works thrift shops here in new york city and that story is on my block this week at tony martignetti dot com. I hope you’re probably thoroughly confused between tony stick to and the block, but if you just go to the block, it’ll all sort itself out, and that is tony’s take two for friday, october twenty six, the forty fifth show of the year. Now scott koegler is with me, you know him? He’s, the editor of non-profit technology news, which you’ll find it n p tech news, dot com and he’s our regular monthly technology contributor. Scott koegler welcome back. Thank you, tony. How terrific. How you doing today, scott? I’m doing well, you hang out with me long enough and i’ll name a segment for you. This is gps global positioning. Scott wei, are we’re talking about gps and location based systems? What? What is this about? Well, it’s about, um, being local and, uh, being able to do business wherever you happen to be at the moment or wherever you would like to be gps global positioning services, actually, tony, uh, you know, being used all over the place by mapping systems is being used on cell phones. Very, uh, uh, frequently to just find out. Where you are sometimes it’s for the good, actually most of the time. It’s for the good. Some people also feel kind of, you know, creepy about being tracked. So that’s that’s an issue that we have to talk about? Well, yeah, we will. And i know these these air services, like four square, which i’m pretty active on foursquare i checked in just a few minutes ago. Actually, i checked in a few minutes ago here at the studio on foursquare and for those familiar with four square, this will mean something to you. I stole the mayorship from our producer sam who’s here more often than me, but he doesn’t check in he’s a he’s, a lackluster foursquare member. So he hasn’t been checking in his own studio and i just stole the mayorship. Why don’t you? Why don’t you acquaint people with four square is since i brought it up now four squares is one of the premier where you are kind of applications and it identifies typically businesses. It really isn’t meant for residential or or other places like that. But if you are in a particular location, you you, uh, bring up the app on your smartphone, which could be, i think it runs on almost any smartphone now, uh, it’ll say okay, in this area that you you’re identified within our two or five or two hundred businesses, and you tap on the one that you are frequenting thatyou’re stop that and you can, uh, put you can take a picture, you could make a comment, you can invite your friends to come over and join you, and then it posts that online. And so the geo location thing gps is is really a convenience, because obviously, if you’re in joe’s pizza parlor, you pretty much know that. So theo geo location just kind of helps too find it automatically for you. Okay on dh there are others, like yelp and instagram and facebook places all all these using gps, it seems like almost any half any, uh, smartphone application is embedding gps your location? Well, that’s true, the twitter standard twitter is, too. I mean, you certainly can add your location to twitter if you want to right google plus facebook just say facebook, google goggles is an early example of that and it’s kind of interesting and i know it’s, not a really popular when it’s more of a an information service with google goggles. You know, i haven’t heard of that. Well, you you pretty much need to be using an android device, i think, although it may work on kind of on apple devices to but essentially you take a picture of a place, the building or whatever you happen to want to see, and it matches that picture of that building with the geo location gps. And then it looks for other images of that same building taken by other people, and once it finds it, it says, oh, yeah, in this building, his is tony, because he’s at the studio today, okay? And by the way, do you want teo? You want to talk to you so you click on the button and it will bring up your phone number or your email address or whatever else you’ve provided for us. It’s very interesting application. Yeah, that is called google goggles. Google goggles. It’s. Actually, they were. They caught virtual kind of virtual reality because it’s allowing you to and when you look at the phone that you’re taking the picture with, it overlays the image with what? It knows so it’s very interesting stuff, and i’ve kind of gotten nearly as much popularity as i think it too, right there we go, my pitch, alright google goggles, and so i guess, at the at the most basic level, ah non-profit could have itself listed on these services and have people checking in saying that there, there, there, when, when, when they are exactly and it depends, of course, on the kind of non-profit you you are and the and what it is you’re trying to do if you if you’re a non-profit that has a specific location and you want people to come there and be there, then that’s absolutely one of those things you want to do if you’re a non-profit that really doesn’t have a specific location and instead does events or those kind of things, then you’re probably looking at, um, you know, something more like twitter or facebook where you khun, uh, create a flash mob or something like that, but, uh, you know, we’re here right now come see us, okay? Flash mob jargon jail. You should know better. Scott. Come on, flash mother. You know, tony, you don’t think that’s jargon anymore you’re struggling, all right? You don’t think flash mob all right, maybe you do. Maybe everybody does know. I mean, i know what a flash mob is, but i’m tryingto i’m always looking out for the listeners. Scott, you transgress every once in a while, right? There could be somebody listening but doesn’t know a flash mob. Okay, i insist the flash mob is a gathering of people that have not prearranged to be in any particular place but have heard about it through some kind of a general social media, like a twitter and decided hey, let’s, go there right now. And so you may get, you know, two people or you may get ten thousand people you really never know. Of course, if you have a, uh, if you have some kind of celebrity in a particular place, you know, it’s the draw, right? Yes. Ok. You know, come see me with mick jagger. Whatever. You probably get a couple people to show up with that, of course, when they find out he’s, not really with me. Well, you you would never be a disappointment, scott. People still be just a few will be equally thrilled to. See you. I got the moves, jack. Alright, so okay, so what? The most basic level you could you could on its easy to add an application. I mean, is it at a location i know on foursquare because i’ve been i’ve tried to check in some places for the sixth was probably more like a year that i’ve been on it, and the place isn’t listed so it’s easy to add so a charity could easily add itself on a four square and probably the others are easy too, but be going beyond that beyond just having your your location listed. What what what’s the value of these location based systems for charity? Well, with any of these, and not just location based applications, but with any social media or really any website or anything that that the business or non-profits going to do the whole thing is being able to get people more involved with what you’re doing and to associate more closely with you cause so this is one of those things that is healthy, at least the possibility of doing because hopefully you’re doing something interesting and you’re in a particular location that’s interesting, and you’re bringing people together so they associate with each other, and so that popularity kind of grows. So the location based aspect of it is, is one part was definitely not the whole deal. No, right. Okay, so, for instance, i see i see promotions once in a while, when i check in somewhere there’s, a there’s, a restaurant and bar in the city. On the fifth, check in, you gotta free free, free beer, free tap. We got that in the first day, right? Um, so so it could be something like that. I mean, you could offer a promotion, right? Right? A free t shirt. You know, one of the examples that i saw was if you have a corporate sponsorship for your non-profit corporate sponsor could add an additional award for some number of check ins that, uh, that anyone might make, so that gives the visitor on additional incentives to make a contribution, even though they don’t actually have to put out the cash. Right? Okay. And we should just make it clear to listeners that the zsystems routinely track how many times you check in, like mine. My it knew that i was the fifth. There was the fifth check in at this place called in manhattan called the beer authority. It’s right near port authority, the authority so it knew it was my fifth checkin that said free beer, but i was there for lunch and the client, so i couldn’t take advantage of it. Now i don’t get not one for another total. My tenth check in so it’s zumbi inducement to keep checking in and you could have something like that for your charity as well, like volunteers who are regularly coming could be a free lunch or maybe a t shirt, something like that, right? Right? And some volunteer organizations have karma points, so they don’t actually reward you with dollars this early, but, you know, you get to be a head honchos on a a good guy associating with non-profit okay, well, karma is much more valuable than a deceased good karma is much more valuable than than my my pinto free beer, you know, so pretend they don’t. But what did you say? Depends on the day ends up. Okay, well, karma’s goto older he’s okay, what beers? Beers don’t help don’t hurt. All right, let’s. See what? S so there are some downsides to to using these. We’re talking about the advantages, and we’ll talk about some of the pros too. But but privacy you mentioned your privacy is one of those things. One one positioning systems and gps on smartphones first started to come out. There was a whole lot of discussion about, you know who knows where i am and what are they doing with the information? And how? How do i control whether this is being i used to look? At, um, for better or worse, just like most of the social media scares, those kind of things are pretty much faded away for the majority of people. Uh, and if you’re if you decided that you want to use the gps services, it’s, just part of the deal, you are just one of those, you know, it’s, just one of those things you put up with, like it or not, right on dh haven’t said that there still is a relatively, very small percentage of people who actually make use of these kind of things. Yeah, the online, the online folks there’s low penetration in that in that population of people who are active online, right? Exactly. Okay, okay, but yeah, i mean, these are things you don’t have to do it. You don’t have to reveal to people where you are every every time you stopped somewhere, but you might decide that you’re gonna have some fun with it right now, okay? And that comes to the kind of the next issue, and we already talked about several of the deal location applications. So, like any other set of applications, which ones to use? Because you know you may use four square today, but you may want moving social you may want. You may also be using twitter or whatever. And so now you have a dozen of these location sensitive applications that are not only tracking you, but somehow incentive for you to check in or log on our see who from group, where your friends are, right? So they can get to be a lot, especially if you go somewhere lunch and, oh, i need to check in. Well, i need to check in with all ten of you applications looking so what’s left. For once, your friend has left and you’re free. Beer is warm and it’s time to get back to the office. All right, we have to take a break, and when we return, of course, gps scott will will stay with us. Told you. Hi, this is nancy taito from speaks been radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot com let’s monte m o nt y monty taylor dot com how’s your game want to improve your performance, focus and motivation then? You need a spire athletic consulting stop, second guessing yourself. Move your game to the next level, bring back the fun of the sport, help your child build confidence and self esteem through sports. Contact dale it aspire, athletic consulting for a free fifteen minute power session to get unstuck. Today, your greatest athletic performance is just a phone call away at eight a one six zero four zero two nine four or visit aspire consulting. Dot vp web motivational coaching for athletic excellence aspire to greatness, buy-in. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back. We’re with global positioning, scott, and we’re talking about these location based systems and their potential value for you. And of course, you know the thing we were just finishing with before the break was scott, i mean, you don’t have to do these, you could do just one, you know, it’s, like any social media, you choose the the amount of time that you feel you have and the level of your interest on dh what your goals are for your for your charity, right? Exactly. And, you know, one of the things i was thinking about is, uh, in terms of how it’s, how non-profits come use this? I think it’s particularly helpful with the events, you know, we talked earlier about my misuse of the word flash mob, but i think that that’s, uh, it’s kind of in line with an event, uh, kind of a connection so that you can publicize your event through the website through email through whatever other venues you used to connect with your constituents, but it wouldn’t help it wouldn’t hurt to have some kind of geo location system that says, our event is now and it’s here and you should be here if you need directions on how to get here. Click this button here that brings up the mapping application. Yes. Directions. So all those kind of things are kind of part and parcel of location. You know, directions were certainly part of that. Your article at n p tech news dot com has some interesting examples about how charity’s air using thes these systems. One of them you mentioned the karma points, which is terrific for volunteers wanted to share another the royalty thing you mentioned, you know, get stop in five times and get a prize. That’s certainly one of the things that goes along with the karma points, but i really depends almost entirely on what your mission in your non-profit is, uh so that that that’s definitely one of those things stop in x number of times. Stop by check in the other thing that goes along with that is the social media announcement. So not only do you want to check in because it’s a good thing to do, but you also want to encourage visitors to tell their friends that they’re they’re right. Well, that’s andi had said earlier these chickens are often shared through all the other social sites, so people are sharing with their friends that their at an event are there volunteering for you or they’re at a board meeting or whatever it is. They’re all their friends on all the other difference. All the other social sites where they’re sharing their check ins are learning how close you are to this organization, right, and particularly like four square, for example, has an automatic post for twitter and facebook, and of course, you could turn that on or off. Uh, actually, i’m kind of disappointed that they haven’t expanded beyond just those two social media to whatever google plus or any of the others. But and as you start to look at some of these, uh, gps application, gps enabled applications, it isn’t always necessary that you create a particular application for your non-profit it’s, it’s really not a bad thing to use? Just pick on foursquare? Yeah, not a bad thing to use them because they already have the infrastructure that already has a member base. It’s it’s a fairly good possibility that many of your constituents are already signed up with them and it’s easy for them then to find that it’s easier it’s easy for you to invite them if you if there’s a non-profit you have a email list, uh, worry twitter list of your constituents, you can go into foursquare and ask it to find or suggest friends for your foursquare connection, and it will then risked your other social media and you can simply invite them so it’s a nice way to be ableto add people to your four square connection. Yeah, i didn’t think we were talking about charity’s developing their own aps i thought we were talking about having them think about whether using one of the existing ones foursquare, yelp, you know instagram, facebook places crowd map around me whether any of those might be suitable for them. Let me ask you, we’ve just about a minute and a half or so left you used to be a chief information officer. I don’t include that in your bio, but you’re a modest fellow and but i’ll reveal it now that used to be a ceo. If you were cia in a midsize charity, how would you approach this? No, i think we just lost scott. Maybe maybe he did not want me to reveal that used to be a chief information officer. Um, but i’m going with only a minute and a hat would like a minute left. Now, i think we’re pretty much gonna have to say goodbye to scott, but what i think he would suggest first is think about what? The what the technology is and think about whether it can be helpful to you. And if so, how? And then, you know, what are your goals around using foursquare or instagram or something like that? Let’s? See, do we bring scott backs? And we have that. Sam scott, you’re there. Okay, i’m here. I was speaking for you. Did you not want me to reveal that? Used to be a chief information officer? Is that why you cut us off? You know, that was really and i was embarrassed by the whole thing. That’s how modesty is, he hangs up and you talk about theo flushes. It hides in the corner. I do actually, our radio. All right, now we just have about thirty seconds. But what i what i was saying, scott is that you would probably urge people as if you were their ceo to think about what your goals are for using one these or just several. These gps system, gps, location based systems. You got it exactly right, tony and that’s pretty much good advice for deciding to do any particular technology. Yeah, so i would say, you know, decide what you want. Find the applications that provided with the least effort and least money. Uh, some whatever is most acceptable to your in this case to your constituents and start to integrate. That developed a plan. I would be working with the marketing folks and with people, they’re actually doing the task because, you know, i don’t actually do anything. Okay, so i was talking to them to find out what it is, what it is that they want to do. And then i would be simply enabling the product for them to take advantage of it. Okay, now i have to cut you off. It’s. Time to say goodbye. Scott koegler, editor of non-profit technology news at n p tech news. Dot com we’ll talk to next month. Thank you, scott. Good bye, tony. Next week. Another interview. From the bb con conference, it may be the one on getting more matching gif ts or it could be the one on using data from social media, or it could be the one on razor’s edge best practices um, you can know before the show if you’re on arlington group and you can also know before the show what the second half of next week’s show will be. It’ll be jean takagi and emily chan, our legal team, but i don’t know what subject no. Before the show joined the linked in group were also on facebook. You can listen to non-profit radio live or archive because we’re on itunes, you’ll find us on itunes at non-profit radio dot net on twitter follow me, use the show’s hashtag non-profit radio and like scott and i were just saying i’m active on foursquare connecting all those ways wishing you good luck the way performers do around the world. I need some pronunciation help from our hearts researcher janice taylor so i can bring you the next country so i’m sorry we’re still in estonia. Nyle gumi, may you get a nail in your tire now we’ve been in estonia i know for a couple weeks, but it is a lovely country, it’s, just across the gulf of finland from helsinki, just across the baltic sea, from stock, home moving, moving west. So hang out with me in estonia for one more week, and i’ll get janice’s help for next week, and we’ll be in a different country. Our creative producers, claire meyerhoff. Sam liebowitz, is a line producer. Our shows social media, is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next friday, one to two p, m eastern at talking alternative dot com hyre i didn’t think that dude is a good ending. You’re listening to the talking alternative network. Duitz e-giving duitz nothing. Labbate hi, this is nancy taito from speaks been radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. Dahna you’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Oh, this is tony martignetti athlete named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas. And mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting. Are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office needs better leadership? Customer service sales or maybe better writing are speaking skills. Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stopped by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment, be more effective be happier and make more money. Improving communications. That’s. The answer. Dahna

109: Small Shop Planned Giving & Events Technology – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Claire Meyerhoff, principal of The Planned Giving Agency and creative producer of Tony Martignetti Nonprofit Radio

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Metoo hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent friday, september fourteenth. Oh, how i hope that you were with me last week. I’d be devastated to hear that you had missed get out and communicate positively. Sharon abbott is the author of mixing it up the entrepreneurs new testament and her strategies apply to small and mid sized non-profits as well. At the next-gen charity conference in two thousand eleven, she and i talked about networking your non-profit recruiting and hiring motivated people and positive communications. Sharon’s e sharon even read my face to tell me what kind of a communicator i am. You see what i put up with for this show face reading and secrets maria simple is the author of panning for gold. Find your best donor prospects now, of course, you know she’s, our prospect research contributor. Last week, she panned for research gold in sec corporate filings this week, small shop planned e-giving claire meyerhoff is principal of the plant e-giving agency. We talk about marketing gift planning in ways that are not same old, same old for small and midsize charities. Claire turns the tables. And interviews me from last year’s national conference on philanthropic planning and events technology. Scott koegler returns to help you with event planning, use free tools to collaborate with the volunteers, employees and vendors who are putting your events together. You know, scott he’s, the editor of non-profit technology news and our technology contributor on tony’s, take two between the guests. I blogged this week about a really helpful analysis of constituent relationship management that cr m software, published by idealware that they published the analysis. I think it’s very good, and i’ll talk about it. Use hashtag non-profit radio. Join the conversation on twitter, you know we take a break right now. What you don’t know is that when we return, it’s clear, meyerhoff, small shop planned, e-giving stay with me. They didn’t think the tubing getting dink dink dink, you’re listening to the talking alternative network e-giving. E-giving cubine joined the metaphysical center of new jersey and the association for hyre. Awareness for two exciting events this fall live just minutes from new york city. In pompton plains, new jersey, dr judith orloff will address her bestseller, emotional freedom, and greg brady will discuss his latest book, deep truth living on the edge. Are you ready for twelve twenty one twelve? Save the dates. Judith orloff, october eighteenth and greg brady in november ninth and tenth. For early bird tickets, visit metaphysical center of newjersey dot or or a nj dot net. Hi, i’m donna, and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family, court, co, parenting, personal development, new relationships, blending families and more. Dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever. Join us every monday, starting september tenth at ten a m on talking alternative dot com. Yeah, you’re listening to the talking alternative network. Duitz no. Welcome back to big non-profit ideas for the other ninety five percent. It just occurred to me. I forgot to say i’m your aptly named host. You probably knew that right now. I have my interview with claire meyerhoff. You know, whereas the creative producer here, but she’s, also the principal of the plant e-giving agency. And we talked about small shop planned e-giving. This is tony martignetti non-profit radio coverage of the national conference on philanthropic planning. We’re in san antonio, texas. The conference is sponsored by the partnership for philanthropic planning. My guest now is claire meyerhoff. Claire is editorial director of the plan giving company. And she also has her own the plan e-giving agency, which she is principal of claire meyerhoff. Welcome to the show. Thanks so much. And, tony, i’ve brought a very special gift for you from san antonio. It is a law badge, texas ranger. And it says, tony, it does say, tony ship a texas ranger. Tony okay, now, now you know why claire is also in her credentials. Creative director for this show. Because she brings little things like this. Now. Yesterday was her birthday. And yet today, she’s bringing me a gift that is just the kind of gal i thank you from my texas ranger badge. Howdy, partner. Put in on that. Looks great. Now everyone will know that you’re a texas ranger so you can go arrest people and put them in george in jail. That’s. True. I could use this for dragon jail. Yes. Now i just need a little set of keys. I always wanted a little set of warden skis for jargon. Jail. Okay, um, so what messages have you been hearing consistently at at the conference? Claire? Well, something i’ve been hearing at the conference is that people really want to take it up a notch. As far as their marketing. We’re hearing that aa lot of people are doing more advertising say within their organizational magazines, and they’ve been doing the same old ads forever, and so they’d like to do so something a little bit different. So that’s something i’ve been hearing, just sort of on the street just from chatting with people. Yeah. Ah. And what are they? They have any intentions or ideas about what the difference is? What everybody wants to do something different. What direction? Well, i think that they just don’t really know their plan giving people they’re not they’re not don draper, they’re not darrin stephens from the mcmann tate advertising agency, so they need a little bit of help and that’s, what i really like to do is doing ads. I just did one for north carolina state university, and when i was talking with my client about what kind of ad they wanted to dio b sanford who’s, thie associate director there, said, you know, i’ve always loved this statistic about how people spend more time planning their vacations than planning their wills. And he said, that’s a that’s, a great thing. What if we did something with that and then drove people to your website to the will planning tool that you have s o choose one thing and then geared towards that? So we came up with an added so it’s, a woman on the beach he’s, you know, in her fifties and she’s cool and she’s on the beach, and it says two hundred forty three number of hours she spent planning her vacation than its xero number of hours spent planning her estate and then the copy, something like she has everything she needs for her dream vacation, but she doesn’t have a will she’s not alone, sixty five percent of americans don’t have a will, but now’s a great time to start planning goto our website and in a little messaging kind of like and while you’re there, you know, leave us a gift, too. So it’s not about planned giving it’s not about the bequest it’s about the donor, so that really, truly is donor-centric to speak to them and an issue that they might be having in a clever way also in a clever way that gets their attention because you have to remember that in a magazine, whether it’s for your university or your favorite non-profit you’re kind of flipping through it, flipping through it, flipping through it, and something has to catch your attention, and it may not be the same old messaging about leaving, leaving a legacy that might not catch the person’s attention. All right, so let’s, use that as a segue way clarinet wants to ask me some questions, so we’re actually going to ah, we’re going to change positions and turntables. Claire is going to be behind the board, but don’t touch anything here i won’t touch is very technical, very technical. Now claire has a background in radio. She knows i’m making fun of her. She knows more about the board than i do. I really need you to switch. We’re going one of you up there, let’s, take off your headphones were gonna sweep. Ok, make a lot of noise, things switching, switching now, amit buy-in okay, bubbles well, you can adjust them. I just okay. Four minutes into the program. This is clear. And now you can see what they can see my badge. Better to come closer to my texas ranger underside. Okay, this’s clear. Meyerhoff in the special guest host here at tony martignetti non-profit radio. My guest today is tony martignetti, who is one of the greatest hyre teachers in the world of plan giving, i think because when i started in the business, i had a lot of questions, and tony was so generous with his time, i call him up and say, you know, really, what is it? A charitable remainder trust? Tell me all about that. So you were always so helpful, so i’d like to take this opportunity to thank you. You’re welcome. It’s a pleasure. Thank you. That’s like the greatest. I don’t know one of the greatest let’s not get carried away, but it’s a pleasure to help the community. And you yes, thank you. Thank you, here’s something that that i have really noticed being in plan giving. I’ve become sort of evangelical about it everywhere i go if i run into someone who’s from a non-profit i immediately asked them so. Do you have some sort of a plan giving program? Do you get requests? What do you do? And what i hear a lot of times is we’re not big enough for that. We’re not big enough for that, and i say, no, no, no it’s really easy, and i start to tell them about how they can start a basic plan e-giving program, but i can only take it so far because i just know about sort of the communication and the messaging, so if you’re a small non-profit a small organization and you want to sort of plan giving program and you do a little marketing, you put it in your newsletter and, gosh, someone actually calls you and says, yes, i have made you the beneficiary of my retirement plan, ok or something. What sort of the next step that the small non-profit has to take two actually accept these gifts. Okay, first thing is say thank you. We can never say thank you enough, but but the first, whether it’s a phone call or it comes in by reply card on ah dahna mailing that you did or whichever you want to say thank you very much talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow no more it’s time for action. Join me. Larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower. We’ll discuss what you’re born, teo you society, politics, business and family it’s provocative talk for the realist and the skeptic who want to go what’s really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry sharp, your neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s ivory tower radio dot com every tower is a great place to visit for both entertainment and education listening tuesday nights nine to eleven it will make you smarter. Hey, hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com if you have big ideas and an average budget tune. Tony martin. Any non-profit radio we dio. I’m jonah helper, nari team in co founders of next-gen charity metoo now, in your your hypothetical, it was an ira gift. Is that right in my hypothetical? Okay, all right, so we’ll stick with the i r a gift. So, um, we want to make sure the donor understands that they are now going to be part of the close community of our charity, and the ideal way to do that is through a recognition society, which is just a way of another. Another way of saying thank you. So i hope that the charity would have a small and it’s a small charity. So a small recognition society that might just be eight or ten people who have remembered the charity in some way in their will or ira or other estate plan method. But we want to say thank you consistently. We don’t want to say thank you at the time we find out and we do that through our recognition society. I hate the name, legacy society, heritage circle. Oh, my god. It’s so generic. There are thousands of heritage circles. Name your society. You have free reign like you. Name it. Anything you want. Name it for, um, something that’s iconic to your organisation. It could be a person. It could be a gn animal. It could be, in some cases, maybe a bigger charity. Maybe it’s a building or i have a client. Where? It’s the bell tower society. Because people used to meet at the bell tower that’s a college campus different than the small charity, but make it unique to your organization. And this is really the great part for marketing. Because if you create the society and you name it, it gives you something to talk about your announcing it. You have this now. So let’s say in the past you have received a couple of bequests and you just had them and there’s no sort of organization of it. Well, you’ve come up now with the society so let’s say it’s called the elm tree society because you have a beautiful elm tree on the front lawn of your building is the elm tree society. And in your next newsletter at your next event you can talk about that we have launched. We have created the elm tree society it’s so special it’s this it’s that it’s the other thing. If you do x y and z u will be in the elm tree society. So it gives you something to talk about and that’s, the key to marketing is that you need to have something to talk about. Just the fact that you exist isn’t enough. You need to have some news, something that’s new going on to talk about. And i love the elm tree society too, because then when you have a little recognition lunch you can have little leaves on the tree leaves on the tables. On the tree is deep rooted, deep rooted in our work and and our stories and here’s a story from the tree it’s okay, i go too far, but the the the point is you make it something iconic and, yes, it gives you something to talk about. And i love the image of a deep rooted tree, too. I just that even though it’s just and she comes up with ease off the top of her head is that remarkable stories of great. And speaking of coming up with things off off the top of your head, i was visiting a friend of mine for her fiftieth birthday in massachusetts in this in february, and her husband is a financial planner and he is also the treasurer for his church, and then he goes, oh, you workin plan giving? We need to do that at my church. We don’t have anything he says. These people are dying and we’re not getting anything. And i said, well, are you asking for them? Are you are you marketing the plan gifts? And he says, no, we’re not doing anything to sit down. So within about fifteen minutes we laid it all out. We started with the society we named the society after a tree that’s on the on the really old tree on the front lawn in the church. So we named it after the tree, and then i said, well, now, now you have to come up with, like, a way to talk about it. So do you have any recently realized plan gifts? And he said, yes, we have got some money last year and we used it. The intent was they wanted to upgrade all the handicapped accessible stuff in the church. So that’s claim i said, do you have a church member who is benefitting from that and says, yes, there’s this woman and she wasn’t coming to church for a long time because it was hard for her toe access the church that’s fantastic. So i said, do you think she’d be game? And he said, yes, i said, okay, you get her, you get a photo of her act using this handicap access, you get a great quote from her talking about how wonderful it is now that she can go back to church. You put this in your newsletter and you talk about the fact that this all happened because of a bequest, and that gives you the opportunity to talk about bequests and you’re new society also, the added bonus. Now you have a way to talk about bequests with the woman who has been benefitting from the situation because you have asked her to take her photograph. So now she’s, a new french, is kind of in on it and that’s the key thing is to kind of get people in on it so you can make a plan giving program at a kitchen counter on a sunday morning over a bagel and coffee. Yes, small non-profits should not be discouraged at all thinking that they that they can’t do it. It’s just a matter of having simple conversations like you’re describing or putting something simple in your newsletter and you start with the simplest of gifts that one the ones you and i are talking about the bequest maybe go to the ira if that continues after this year. But charitable bequests just a gift in your will alongside the children and grandchildren and your spouse there’s a gift for us. It does not to be a large gift that’s just that’s the easy way to start a plan giving program and by the way, your story i don’t even i don’t know any of the players, and it still makes my eyes water a little bit because it’s such a touching story it’s so poignant. Those are the kinds of tender things that we want to be able to share with others to encourage them to do the same. Well, it’s, because we it’s kind of like we know the secret this secret way to raise money for your organization that’s so easy and a lot of people don’t know it. So at the church, they don’t they know about if they know about the quest, but they don’t know that. It’s something that they can go out and ask for, they think it’s something that just has to fall in their lap. So that’s what’s so important about talking about it and talking about it in a way that features the benefits of the plan gift and why it’s good now rather than why it’s good later, and i think that that too many people in the plan giving industry talked too much about this idea of a legacy that people are sitting around thinking about leaving a legacy and how important a legacy is. I don’t think people really wake up in the morning and think about leaving a legacy. I think that when i talk to people that have done plan gifts, they’re doing it for the here and now they’re going, you know what? This is something i can do. It makes me feel good, it’s good right now, i know i’m helping, i know i’m doing a good thing, and i’ve never heard a donor ever really say it’s because i want to leave a legacy, you know? No, i don’t you’re right, i don’t hear that that often, i think people who will get to that age, you know, are thinking about what they’re going to leave behind, but i think it’s when it when they’re thinking about that it’s not so much for about charity, it’s more about we’re going to leave behind for my family that in terms of the legacy, i think that’s more family oriented, but you’re right, a lot of fundraisers, air thinking about our marketing leave your legacy, and i don’t think people think in that respect for charity, for charitable purposes no, no, they’re doing it because they want to do something they want to do something smart and savvy and cool right now, so if if you are ah let’s, just say i’m a loyal donorsearch to a animal shelter in my town and i’ve been giving to them for fifteen years, and i’m having a conversation with someone on the staff and they say, you know, we now have this society where it’s wait are accepting plant gifts and it’s this and that and here’s, some of the things other people have done and it’s going to be great because we’ll be able to do so much and this per yes and focusing i’m sorry, but focusing on what the gift does, what the outcome, what the impact is how, how this is helping. Is it saving a life? Is it rescuing on animal is what’s the what’s the outcome that the gift creates? Not so much the focus which i see too often is this was a charitable lead unit trust which had a provisioned for generous state tax implications. And you know it’s, not about the taxes. You do it about the do it about the the great story that this that this gift creates because it has saved a life educated a child rescued ah rescued an animal given shelter to someone who was, who was abused, what’s what’s the gift doing and also, i think. And the other part, the donor part of is what can i do? And it’s an easy way to be a quote philanthropist like you think only rich people can make significant gifts and do something really sincere. But you khun do that too. And when i’ve talked to some people about it, i said, look, you know, you’ve been you give one hundred dollars a year to this organization, but if you made this organization half the beneficiary of that ira that you have sitting around that has twenty thousand dollars in it and let’s say something happened to you tomorrow, your organization would get ten grand that’s a lot of money, they could do a lot with that. Ten grand of people call, really? I didn’t know that, and i think when people realize that they can be a philanthropist, that they could be someone to make a significant impact. That kind of floats there boat it’s definitely and it’s definitely not just for high net worth people with big assets. It’s ah it’s an ideal way of giving for very people of very modest means, but your example, ten thousand dollars, five thousand dollars almost anybody could leave five thousand dollars in their state in some method, whether it’s, ira or by will it’s a it’s just outstanding for people of very modest means to do big things and be philanthropists and people also want to be savvy. They want to know that their money is is being maximized so let’s just say they they have some life insurance they’ve had around for a long time, and now they’re divorced from that spouse that they bought the life insurance for their children are grown. Their son is a doctor. Their daughter is a lawyer and they don’t need this life insurance policy anymore. What’s, anybody going to do with this five hundred thousand dollars on this guy’s life and he’s he’s, sixty five years old. So here’s this life insurance policy, he could give that two his charity? Yes, that or yes, he can actually transfer the ownership or just make them a beneficiary of it. Yeah. Ah. In plan giving me talk about the what you’re describing, the excess policy, like somebody may have taken out a policy to help children in case they had untimely death. Or to make sure the mortgage got paid or the you know, college educations got paid for if they had an untimely death. Now those things are all done. The mortgage is paid or substantially paid. Kids are educated. There is this policy like you describe that we took out first purpose. And now that purpose is fulfilled. Um, that is a great gift. A zay said could just be a beneficiary. Just just named the charity. All they need is your your name and your tax id number and you can put that in like a a two cent in sidebar on a newsletter include us in your own life insurance policy, here’s our tax id and legal name and that’s all they need. And if you want to write a little bit more, you could talk about sort of the scenarios of it. So because people want to do the right thing with this assets. So let me ask you if you had a life insurance policy and let’s say it’s it’s it’s paid up and it’s it’s five hundred thousand dollars. What else could you if you didn’t give it to charity? What could you do with it right now? Could you? You could cash it in, but then what would you pay tax on it? Or you could cash it in? I don’t know that you pay tax. No, i don’t think you pay income tax on it. If you if you surrender it now for its cash surrender value that’s an option, you could just keep it in name some other family member of beneficiary of the death benefit there’s, not there’s. Not really great options, esso. I think charity is. Should at least be a part of it. You know, you can you can still do eighty percent for family and twenty percent for charity. And that doesn’t have to be one charity could be for charities and each get five percent of that that remaining twenty. So you know that ah, and that’s the way to of overcoming the objection you might hear. Fund-raising right here, i’d like to help you, but i have other charities i want to help also, but one life insurance policy can help multiple charity’s one will khun do that if we’re talking about something bigger, like charitable trust, you know, those couldn’t help multiple charities, but keeping it simple. Will ira life insurance? Any of those three can help multiple charities. Just make sure that at the end, when you add it all up, the percentage is equal one hundred, and it might just be five percent for charity or ten. And in the rest for family. Always to be thinking, you know, when you hear oh, i’d like to help you. But there are others too. These airways that a person can help. Lots of charities now being the ah the ah! This not exactly host right now, but i’d recognize we have to wrap up like in thirty seconds or so if this is going to fit in the show like around nineteen between nineteen, nineteen, half in twenty minutes so you just took ten seconds of it, so let’s, just wrap it up here i’m clear meyerhoff with tony martignetti and we are the co host today for this very moment moment of non-profit radio tony martignetti non-profit radio, where you will find a fabulous solutions for your small non-profit big non-profit ideas for the other ninety five percent. This is texas ranger tony thanking clare, thank you very much for the for the switch on dh sharing some time with me and ah ah, as always for being creative director, creative producer of twenty martignetti non-profit radio and you’re listening to our coverage of the national conference on philanthropic planning in san antonio, texas. The conference, of course, hosted by the partnership on philanthropic planning that’s my interview with claire meyerhoff, very grateful to her for that right now we take a break and when we return it’s tony’s take two and then scott koegler is with us for events, technology stay here. Talking alternative radio twenty four hours a day. Joined the metaphysical center of new jersey and the association for hyre. Awareness for two exciting events this fall live just minutes from new york city. In pompton plains, new jersey, dr judith orloff will address her bestseller, emotional freedom, and greg brady will discuss his latest book, deep truth living on the edge. Are you ready for twelve twenty one twelve, save the dates. Judith orloff, october eighteenth and greg brady in november ninth and tenth. For early bird tickets, visit metaphysical center of newjersey dot order, or h a n j dot net. Are you suffering from aches and pains? Has traditional medicine let you down? 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And what i love about this is that all the systems that they review cost four thousand dollars or less in the first year. So i just think it’s a really valuable resource. And i wanted to point out to you and you’ll find the link to that analysis on my blogged at tony martignetti dot com. And that is tony’s take two for friday, september fourteenth, the thirty ninth show of the year. Scott koegler is with me now. We’re talking about event technology. Scott, how are you? I’m doing great. Tony, how are you? I’m very well, thanks for joining me today way all know? Scott he’s, the editor of non-profit technology news, which you’ll find it n p tech news. Dot com event technology. I’m not sure people think of using technology, tio support their events and some people are already doing it. But what what’s out there, that’s that’s helpful? Well, you know, there there’s a bunch of stuff. Probably the basic is, uh, facebook, you know, just setting up your your event as it has kind of something that you show on facebook and you can invite people there, but there are some very specific applications typically their cloud based, you know, they you don’t install them that’s early on your computer, you access them just like you would facebook and, uh, on then you set up your events there, you can invite people to it. You can sell tickets to it. You could track show photographs. You can all kinds of, uh, you know, just anything you’d like to do to promote and track your that. Okay. And so i assume this includes registration and ticketing things like that. Exactly. Exactly. Everything you typically do, kind of at the site. In fact, there are some applications. Portions of applications that the actual walk around during the that and can record interviews, take pictures, things like that. So it becomes full sweets of applications that you use free calls now? Yeah. Good night. Over. Right? And then even even follow-up, i presume, right? Some some will help you with follow-up notice messages. Well, certainly. Of course, the whole purpose of events usually is fund-raising or preliminary to fund-raising. And so you certainly want to know who came what they did. If you have some ability to record something about them in bio or maybe the kind of interests that they have, you want to be able to follow up with. So some of these things air are connected to social media systems or email kind of systems. So you may be able to send out updates in both of those ways. Or maybe all of them. Okay, while we’re teasing a little bit now, what’s, uh, let’s, get into some of these. What do you have first? Well, there were a couple and you mentioned one. That right? Which is a really, really popular with very powerful. Okay, yeah, i just you know, i only know it because, you know, occasionally i’ll get an event bright invitation to, like a cocktail party or networking or some like that. But it’s it’s more robust than that. Uh, it’s it’s. Very powerful. It allows you to set up your events. It has, as you mentioned just a minute ago. Ticketing function so you can actually sell your tickets through it right online if you if you want to have tickets. And now, if you have an event that is based on donations and we want to accept proof pre accept donations prior to the event that you could do that as well, okay? And this is what i’m sorry, but this is a free one. It is free. Yeah. Ok, go ahead. Please continue. I think that they i’m not sure, but i think that they actually take a piece of your tickets. That’s where they get some revenue. Okay, if you’re selling tickets, okay. Okay. On dh that’s ah, eventbrite is b r i t e dot com eventbrite dot com. Okay, anything more you want to tell us about event, right? Um, you know, it connects up with with a couple of social media sites. Certainly. You can connecting through facebook in those kind of things, and another one you mentioned also hub spot, which really isn’t kind of social media, it’s more of a kind of a management, you know who said what about what? So it’s, kind of after the fact for social media on that actually does cost money so that’s one that right probably want to get into later on hub spot is really marketing ah, marketing sweet, and it just has a an event bright module, they’re you know, they’re connected to event, right? That’s it hub spot dot com is one. What else? What else is in your current article on this? Well, yeah, there’s a couple of interesting ones. One is, of course, a jew. And i’m sure that many of the listeners know that sage as a non-profit management just, uh, kind of an all around piece of application that allows you to keep track of your daughters, your prospects, your events and pretty much accounting and anything else. So they have a module also that helps to manage events and, you know, it’s. Tough to say this, but pretty much all these do a variety of the same kinds of functions, so when you think about managing the that, you know, they’re all going to take registrations, they’re all gonna allow people that teo to register, get a map to where your that is make comments, those kind of things, of course, sages is an application, cos so they’re going to charge for for their application. I i don’t know exactly what their charges are, but they know they’re going to be they’re gonna charge. Okay, interesting, you’re the article on this that you have it and p tech news dot com mentions a small organization that’s just think they’re thirty to twenty, twenty and thirty year olds, and they’re talking about just fifteen people coming to their average event. But then you also mentioned an organization that runs a much bigger events, right? Right? The jazz foundation and neo-sage so, you know, if you have, the resource is and you have the clientele, the constituents that are doing kind of significant funding for you, it’s certainly pays teo be able to get into one of the more more robust and something that actually integrates in with your they’re counting on the other functions, such as sage. Okay, okay. There’s there’s, another one to please. But i will mention here and, um, that is an impact. A m p a c i know it’s an acronym. Hang on one second way. Could make some of your god. I will jam, jam, pack and association management now, i don’t know. I was thinking american pacific, maybe for for pacific island there’s or something, but whatever it is and and packed negotiation management, uh, package back. Oh, is it a m p a k or a m p f c c dot com. Okay, so we have just about two minutes before before i break. Tell us about impact. Okay. It’s. Similar in some ways, neo-sage and that it’s pretty much an all around kind of a system to manage your organization. But this comes in module so he can actually start relatively small, although still relatively small, is going to run about nine hundred dollars a month. So you are going to be fairly well bust, kind of an organization to use this. Okay, but it does have, as i said, different modules that you can piece together, and one of those is any that management system and those plug in to its accounting functions plugs into profiling systems for your donors, and also connects into, uh, social media. So i think the lesson here is that if you could get away with something like event, right, which was really, really great job. But it doesn’t particularly integrate with financial management rights of the size that you have a new immigrated financial management system than something like an impact. Or sage is really going to do a great job point, because it keeps everything in one place. Okay, we’re going to take a break. And when we when we return, we’ll see what else scott has for us. And also, just talk about some of the the simple, er management tools like, like google docks and drop box for your events. So stay with me and scotty. Told you. Hi, this is nancy taito from speaks been radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought join me mondays at two p m and get all your communications questions answered on speaks been radio. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot com let’s monte m o nt y at monty taylor dot com how’s your game want to improve your performance, focus and motivation? Then you need a spire athletic consulting stop, second guessing yourself. Move your game to the next level, bring back the fun of the sport, help your child build confidence and self esteem through sports. Contact dale it, aspire, athletic, insulting for a free fifteen minute power session to get unstuck. Today, your greatest athletic performance is just a phone call away at eight a one six zero four zero two nine four or visit aspire consulting. Dot vp web motivational coaching for athletic excellence aspire to greatness. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Scott and i are talking about events technology. Scott there’s, another group that i wanted to just mention is meetup dot com depending on what type of event you’re planning, meet up could be helpful. Meetup it’s great it’s not particularly non-profit oriented, right? Although there, you know, there are plenty organizations in there that they’re kind of loosely organized and that’s kind of what it’s for is if you haven’t interest like i imagine their side, it belongs to a wine meet up uh, and there it’s anybody conjoined? Of course, you have some control over who you allowed to join, but it’s it’s typically location based. So look for people in the area with the same kind of interest they sign up and then you are you create what’s aptly called a meet up, which is, you know, a place in a time, okay? And you can add details to it has specifically invite people and you can track it to the comments on it. So it’s, very nice. I don’t know they’re actually his, eh? Ah financial component to it that allows you to collect these if you have a particular like if you’re going to a restaurant or something like that? The marriage make a reservation. You can make reservations. If you also want to collect fees. You khun sell a ticket or not? Sure. What’s called problem with something like a ticket. All right. Yeah. That’s a great one of this horrific. And now we know that you’re in teena file. I am. I am. What is your what’s? Your favorite wine? Do you have? It is possible to say you have a favorite, you know that there are also different. I had one this weekend that was particularly good. And it’s called vincent. Now you’d think that would be van gogh. But it’s actually not expensive motorcycle. Is this is this motor oil? Or is this wine we’re talking about is much better than the movie by a guy named mark ryan. Mark ryan winery and it’s called the vincent. Is it a red or white or blush it the red? Ok, sabelo okay. All right. Yeah. So it’s uh, particularly right, we might. We might have this into our conversations from month to month. I’m a i’m a drop a surprise question on you about wine or something. Ok, well, not that i know what i’m talking about? Me so it’s. Not like a test. You could say anything. I would. I am not a someone, marie, but i do enjoy, you know, kind of sitting next to them and say, all right, let’s, talk about dropbox because dropbox, simple file sharing this could be really helpful for events. People in different offices, or even maybe people working from home or even in the same office. File sharing. Sure, sure, absolutely. Drop box. I just give a brief about what that is essential. You install little application on your computer and you drag files into it, just as you would drag files into your own filing system on your computer and the system automatically copies that file up to a cloud based repository. And then you can invite people to share the file of files that you placed there. It’s especially good for large sounds like photographs and things like that, but it works just fine for documents and the other kind of things. But having said that, uh, there, too, to systems that have, uh i’ve been around for a while, but there recently kind of made a play against drop oxide. Is google google doc’s? Sure, which is probably even better suited for for meetings and events because you can also put your calendar up there and i’m sure the calendar you can share documents, spread, shoots those kind of things, and then when somebody opens those documents on their own computer, they actually used the google docks formatting functions, right? So the differences and i just wanna point out the differences and drop box you’re using standard file formats like dot doc and dot excel for excel spreadsheets and etcetera. You using whatever you’re accustomed to, but in google using their their document a system, right? And the advantage with google is that, you know, i may not have word french someone computer, right? So what do i do when i get the file? You know, struggling so with google docks, you know, you can you can upload, uh, i’ll say power point, i’ll go there google’s presentation files, right? And then you could actually view them in the google presenter. So, you know, it’s kind of a a full system where dropbox is really great at sharing any kind of file that you want to, but you may not. Be ableto use it once you download that file, and with google, you can import files that you’ve already created. I didn’t, i didn’t. I didn’t mean to lead people to think that you have to start fresh with their with their blank spreadsheet or something you can import, and it will convert it into therefore into the google format. Sure, and you have the option of either converting, and we’re not converting it, so you could e yeah, you could take a powerpoint files just up with powerpoint files, and it stays a power point, okay, i realise it or converted, so, you know, get some options there, and then you’ll find that it’s a docks docs dot google dot com, but you have to have google account to use these, don’t you? I don’t know if you have to have a google account to use to be a recipient, right to share have somebody invite you to share, right? I share documents with people that i didn’t know whether or not they have a right to be the creator of a document. You certainly have an account, right? And to invite other people, okay, we have just two. Minutes left. You said there’s. Another one. That’s making a play. Uh, yeah. Area the old player microsoft recently put up outwork dot com, which you’re familiar with. Outlook. The application outlook dot com is the online version of outlook that runs on your desktop. So there’s a whole bunch of things about that. We might talk about that next time. Because that’s kind of interesting it’s it’s, i’m gonna say it’s loosely based on hotmail but it’s much more like what you experience on your desktop. This also includes a file stating and file sharing as part of that whole suite. So, look, look for microsoft there. They may not have been, you know, major name, a new application development, but they seem to be coming strong. Okay, interesting. And outlook dot com is cloud based, right? It is crowd based, just like dropbox and google. Okay, yeah, why don’t we? Why don’t we a plan that for the next month? All right, that sounds good. What do you want to talk about there? Okay. And overviewing outlook. Dot com. Okay. Anything you want to leave us with around event technology in last minute? Uh, you know, the biggest thing is, you know, planning the event and use one of these applications to organize it because it’s one thing to just say they were gonna have a party, it’s something else to say it’s going to be here and we want you because of your special skills and tony, you’re assigned to bring wine. Ok, alright. My favorite wine is called is, uh, is a vineyard named list cerini okay, it’s been around for a long, long time. Very well known. Little little tart, slightly target, but it has subtle notes. All right, scott can go. Thank you very much. Thanks, tony. Take always a pleasure. Thank you. Next week? I don’t know, because i’m recording today’s show three weeks in advance, so but you know, it’ll be a good show. You know that that’s, why that’s, why you’re with us every week. You can keep this conversation going on linkedin. Post your follow-up questions, including wine for scott if you have them and the guests will answer in the linked in group i host a podcast for the chronicle of philanthropy it’s called fund-raising fundamentals, and it is a ten minute monthly podcast devoted to fund-raising it’s on itunes. You also find it on the chronicle of philanthropy website. If you like this show, i hope you will check out fund-raising fundamentals continuing to wish you good luck the way performers do around the world more often than break a leg upper singers around the world. So this is an international one today use toi toi toi toward off a spell or a hex. And this imitates the spitting sound sound of spinning on somebody like last week’s three three remember from norway but the norwegians only spitting twice there. Very clean people. Look, look at them. They look clean, they look wholesome. Their country is spotless because they’re only spitting twice but are everywhere else. We’re spinning three times on dh. It used to be said that saliva actually had demon banishing powers so internationally on, especially for opera singers internationally spinning three times over somebody’s head or shoulder is a gesture toward off evil spirits. But spitting on them is assault in probably under most criminal codes, so don’t hit them. And as you’re doing this, i wish you toy toy toy for the week. Our creative producers, claire meyerhoff. Hard to believe we have one. But janice meyer. Janice taylor is helping me with all these international greetings from performance artists. Sam liebowitz is our line producer shows social media is regina walton of organic social media, and the remote producer of tony martignetti non-profit radio is john federico of the new rules. You should be here next friday. Went to two p m eastern at talking alternative dot com. Hyre hyre. I think that’s a good ending. You’re listening to the talking alternative network, waiting to get me anything. Nothing. Cubine hi, this is nancy taito from speaks been radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti athlete named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office needs better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Told you.

105: Grow Grassroots & Devine Devices – Tony Martgnetti Nonprofit Radio

Tony’s guests this week:

Michael O’Brien, founder and principal of Mob Advocacy

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://tonymartignetti.com

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No. Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent it’s august seventeenth. Oh, how i wish and i hope that you were with me last week i couldn’t stand knowing that you had missed last week’s show working with your small organization board what’s special about working with small shop boards, we talked about setting expectations, recruiting, training fund-raising and assessing your boards capabilities. My guests from fund-raising day twenty twelve were terry billy from the hudson river museum, wendy no adele from yonkers partners and education, and lisa rob, executive director of the new york state council on the arts. Also see the smart cr m system, constituent relationship management. You’ve got constituents, employees, donors, volunteers, clients and vendors. How do you manage your relationships with them? What’s the impact on your prospect management maria simple, the prospect finder and our regular prospect research contributor, had lots of ideas last week, as she always does this week grow grassroots. Michael o’brien, founder and principal of mob advocacy, knows how to bring people to your cause with grassroots advocacy. How do you activate people who are the grass tops and how do? You engage them, and where do you go to meet potential coalition partners, what’s, the value added for your work. All of that, with michael o’brien. Also divine devices, desktops, laptops, tablets, handhelds. Scott koegler has tips for picking the right device to fit your budget, work, style and personality. He’s, the editor of non-profit technology news in our regular monthly tech contributor. Between the guests on tony’s take to help me out and get a free book. My book. I’d appreciate your help with a three minute survey, and i’ll say more about that on tony’s, take two. Use the hashtag non-profit radio on twitter to join the conversation with us there. As always, we take a break, and then when we return, it’s grow grass roots with michael o’brien, stay with me. You didn’t think that shooting getting dink, dink, dink, dink, you’re listening to the talking alternative network waiting to get in. Dahna good joined the metaphysical center of new jersey and the association for hyre. Awareness for two exciting events this fall live just minutes from new york city in pompton plains, new jersey, dr judith orloff will address her bestseller emotional freedom, and greg brayden will discuss his latest book, deep truth living on the edge. Are you ready for twelve twenty one twelve, save the dates. Judith orloff, october eighteenth and greg brady in november ninth and tenth. For early bird tickets, visit metaphysical center of newjersey dot order, or h a n j dot net. Hi, i’m donna, and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream are show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life. We’ll answer your questions on divorce, family, court, co, parenting, personal development, new relationships, blending families and more. Dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever. Join us every monday, starting september tenth at ten a m on talking alternative dot com. You’re listening to the talking alternative network. Welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio where else you’re going to hear those kinds of ideas? Nowhere. Michael o’brien is my guest. He is the founder and principal of mob advocacy, a multi state government relations firm that focuses on helping small businesses and non-profits manage legislative and regulatory processes, he has over ten years of experience managing state and local government relations and political programmes. Michael has launched many national grassroots advocacy campaigns that have impacted legislation and policy at both the state and federal levels. Michael brian, welcome to the show. Thank you. Good afternoon, it’s. A good afternoon to you. I’m glad you’re with us. Well, let’s, let’s define grassroots advocacy. So we know everybody’s starting in the same place. Sure. I define grassroots advocacy as engaging regular people that the typical constituent in order to impact public policy or public opinion. Okay, go ahead. Is there more, uh, just to say that it varies from what’s considered direct lobbying, which is ah lot more heavily regulated and requires, uh, registration process with either the state federal or local government. Right. Okay. But it goes it. Could be that, but we’re going. We’re going to talk about the doing it. The grassroots with the with the average joe, the average right and the average jane. Also, jane is welcome to participate as well. Um all right. How does this, uh, grassroots advocacy? How can it help? Small charities? I think there’s three ways that, uh, grassroot dad? Because he helped out small charities. One, uh, i think grassroots advocacy is often essential to organizational missions. Uh, it’s. Hard to think of. Ah, oven issue out there. That’s not impacted by local, state or federal legislation or regulatory process. Uh, so it’s important for your organization to be involved. Second, it’s. A great way to engage volunteers and donors. Small amount profits are asking people to give money. Um, you know, off all the time, you know, four, five times a year in order to be successful. That has to be part of the process. But it is important to provide some different different ways for volunteers to get involved in different ways for them to have an impact other than giving money. And this is a great way to be okay. And this actually i know. You have another way, but this actually could lead to someone becoming a donor so they might come to your cause and sign a petition or do things that we’re going to talk about and then become a donor down the road absolutely small, small, just like small donors become big donors, small advocates become big donors and, you know, those top advocate said that organization’s looking for ok and even you know, that could become small donors because then small donors have become big donors, has become big donor it’s all part of a spectrum? Absolutely. Then big donors could continue to become grassroots advocates, but they wouldn’t go back to being small donors way. Hope not. No, no, that wouldn’t happen. Okay, and then what’s the other. What else is this important? The third way. It’s. A great way to find new supporters. Er, you know, for for volunteers, donors even those on the on the, uh whose responsibilities include fund-raising it’s sometimes hard to ask somebody who’s brand new to an organization to get money but it’s easy to say. Hey, can you spare five minutes in and send an email to your to your legislator? Can you spare five minutes and signed this petition it’s an easy ask. And once you get those people involved in your organization, you know, they have some kind of interest because they they took that step and got involved. And so it’s a good way to increase your your your database and gives opportunities to call the-whiny-donor further, i love that easy, easy entry point and then also can help new entrance introduce your cause to their friends as well, who who may very well be sympathetic. Absolutely cool. Okay, um, and so you’ve seen this make make a real change. I mean, this really can impact policy and funding in things. I mean, absolutely, i don’t i can’t think of a of a major advocacy campaign that that i’ve been involved with that didn’t have grassroots as as a key part of that, uh, lawmakers, they listened the lobbyists all day long, and they know there’s a bent out there, but when it when it hits home, when their constituents are calling in or sending emails saying, hey, you know, take a look at this that’s that’s when it really hits home, when when it’s people voting for them. Back home have an interest in it. Lawmakers take, uh, take a much closer look at the issue. They do ok, i’ve always you know, i’ve always wondered because i fill out petitions sometimes or send emails and make phone calls, and i just wondered if it really is making a difference. Sometimes you don’t get the feedback from the organization, which i maybe we’ll talk about, but that’s a downside, but but i just always wonder, you know, but you’re saying, yes, people good. What makers do? Listen, yeah, okay, okay, we have just a little less than a minute before before first break. So why don’t we just, um but you just introduce us to the idea of the way social media has helped create these grassroots campaigns to make sure that could be a whole show it and i know what you’re going, you’re going to squeeze it into thirty seconds, and then we’re gonna come back and talk about it more after a break. Ok, the internet. It has completely changed grassroot dad, because just by making making it easier one for organizations to reach their advocates and spread their message, but, uh, you know, making it far easier and cheaper for those advocates to reach out to there to there legislature, especially those in washington. I mean, if you’re in california, used to be a long distance call, uh, you have to go through the switchboard, you know, with the internet, it it’s an email on your getting directly, oftentimes, to stafford, take, who takes care of that issue. Okay, that was well said on, we have live listener love going out to california, a one e looks like a wani california live listener love going out there. Right now, we take a break, and when we return, michael brian stays with us. Talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over in tow, no more it’s time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s, provocative talk for the realist and the skeptic who want to know what’s, really going on. What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com e every time i was a great place to visit for both entertainment and education listening. Tuesday nights nine to eleven it will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com we are back, and we’re talking about growing your grassroots with michael o’brien. I got some more live listener love. We got a couple of news out their new bern, north carolina knew palestine, indiana welcome and michael o’brien, i’m going to challenge you. If you’re going to use an example, you have to use one from a state where we have a live listener. So, so far, we’ve identified california, north carolina and indiana, and there are others, of course. So please confine your examples to those states. No problem. All right, that was one more time. California, indiana, north carolina. Alright, let’s, continue online. I’m sure there are sites that can help charities create a grassroots campaign. Yeah. There’s. A number of different sites. Uh, both free and, uh, pay sites that okay. That help you grow and manage your grassroots campaign. Uh, let’s. Let’s. Name sametz. Talk about some free ones. Sure. Justin. Detail some great, some good free ones. Uh, there’s a a new company. Fairly new company called pot woobox, which is a a great job with federal legislator. Popped like alternative father. Right? Pio pio. Gop video right now, if you go to pot. Woobox p ot vox there’ll be marijuana legalization advocacy pot box you can you can actually find information about marijuana legalization on pop fox is well, you can. All right. Also smoke a bone box. I’m sure okay, uh, pop fox. Yes, but it is a kind of a new grassroots tool. It measures public opinion. But how many letters going in for and against an issue it free for organizations and individuals, too, to sign up and to help kind of broadcast their message to other potential supporters. Uh, and just recently, the democratic caucus in the house and the senate announced that they’re giving the sentiment feet from pop box tto help, uh, help keep there, uh, caucus informed on public opinion on different issues. Okay. So just as an example of how, how much of an impact this makes you know when when lawmakers air using that direct public opinion data, you know, you know, every letter count, just like every vote counts in elections. Every letter counts in a grassroots campaign. What else you got? That’s free. Uh, bill track fifty and some light foundation and thomas help look at legislation that organizations might be interested. In okay. Agreement that was built. Track foundation and its satellite bill. Track fifty. Bill, check fifty. Pardon me, bill. Track fifty. Fifty dot com. Yes, the sunlight foundation. Some light foundation. Okay, again. And congress dot org’s, congress dot org’s. Oh, interesting. Are they affiliated with with our united states congress it’s affiliated with cq roll call? Actually, what is that? Congressional quarterly. Real congressional quarterly. What? You’re watching? We have jargon jail in tony martignetti non-profit radio, and i will throw you in there. Especially is somebody who’s. Ah, troublemaker. Sorry about that. That that’s, uh, that’s just the name that’s. How i’ve known that this is cq on then thomas dot lock, dot gov and those air great tools to research federal and state legislation. So you can have an idea of what issues you want to take? Uh, take action on. And then, um, i don’t know what of a good free state local advocacy piece, but i know there that there are some in development, so hopefully and they in the coming months, we might have a good one coming. Okay, i’ll tell you why our audience is small and midsize charity. So we’re going to stick with the free sites. And if people want to find the pay sites, i’m sure they can do that. We’re going to stick with talking about the free ones. So let’s, stay online for a little while. What? I mean, you could you could build your own cause site, right? I mean, it’s it’s virtually cost less to put up a website. Correct? Uh, okay. And what should you be doing on that website when you put up your yurt grassroots cause site of the top things you know, make sure your issue is defined in ways that the everyday voter or everyday legislature legislator can understand. Uh, people want to think that our elected officials know a lot about every issue. Uh, that’s just simply not true. They don’t have the time, uh, or the capacity to know everything about your issue. So keep the language simple. Umm, you know, make sure it’s in terms that that an everyday person can understand. Ok, i try to use my grandmother tests. You know, my grandmother can understand it that i’m doing the right thing. Okay? I’m going to stay away from that. I like grandmothers. I don’t have mine with me, but i’m just going to let that go. Listeners may be disappointed, but you can come up with your own retort to michael’s. Grandfather, grandmother, test on why it’s a grandmother test? Not a grandfather test. Okay, what else? What? We should be capturing emails. I’m sure. Right. What else should be doing on this site? Yes, a way for people to sign up for your information. Uh, and, you know, a simple email collection or ah, form where they can add in additional information so you can match them, uh, with their legislator, uh, is important depending on the size of your advocacy campaign. Uh, e mails could be fine. You know, you might want that additional form information. It doesn’t take that much longer for somebody that fill it out. I don’t think it’s a huge deterrent out there, okay. And, you know, third, uh, you know, provide opportunities for your supporters to spread the word. You know what? Twitter with linked in with facebook, you know, just having the send this to three of your friends, you know, using using social media and and that, uh, you know, social media to help grow your your grassroots campaign, those are the three essential pieces, okay? And i see i see that often when i’m asked to sign something on dh then i do it, then i get something back it’s usually from move on dot or ge i get something back saying thank you. Now, please share this and they have buttons to share it on twitter, sharing on facebook, et cetera. Right then, then, validation process and, uh, you know, i know a lot of fund-raising cos there now, you know, kind of using that validation process as well, you know? But, you know, the validation process really helps grow your grassroots process, the validation process being what? Thank you that i’m referring to the they having tony send is sending no doubt, teo friends saying, hey, you know, i support this i believe in this, you know, take a look at it. You know that validation is is key to growing your your your grassroot that base. Okay, okay. Now, if you so if you fertilize your grassroots on dh use lots of, i guess use lots of weed, b gon and adequate fertiliser. Then the grass is going to grow. And you can have these things called grass tops, what are grass tops, grass tops or the kind of the super advocates? So there there’s two categories that i put people in the people who are who are the most passionate, most vocal on your on your issue? Uh, they’re the people who answer every email respond are contacting their legislature legislator hyre uh, they’re important because they’re out there, they’re promoting and and you want to keep an eye on them because you don’t want them to over promoting, go overboard. You want him to stay on message. But, you know, the passion is there. They’re easy to motivate. Yes. The second is the grassroot supporter who’s who’s connected, who lives down the street from their state legislator. Uh, who’s. You know, brother, in law’s, the mayor, you know, those people who have who have personal connections to legislators and the’s air the grass tops the’s the grass tops these these are the grass tops. So you have your passionate, passionate, always their advocates. Then you have the people, uh, who have some real access that your general, uh, general constituents don’t have. Okay, when you marry those two and put them out there, you have a very powerful combination hyre that can hit people in ways that your traditional grassroots doesn’t always said you might not hit the right legislator every time with your grassroots database, but with your grass tops, you might be ableto sneak peek in somewhere where you didn’t necessarily have access reached before. All right? Michael o’brien is the founder and principal of mob advocacy, and we’re talking about growing your grassroots and you’ll find his block at mob hyphen advocacy dot black spot dot com were a little more live listener love going out foreign now tokyo, japan welcome pens burghdoff, germany welcome. You’re going to want to hang out because i’m gonna be speaking german later on. I promise you. I’m speaking german later on. Hang on their pens. Berg, seoul, korea, vienna, austria. Welcome, welcome. Welcome, michael. How do we engage these grass tops differently than we do the grassroots? Uh, well, first of all, they just like, just like your major donors, they do take a little extra cultivation. Um, you have to do that. Prospect research on your grassroots database? Yeah. People don’t always think about it. You know the process. To cultivate a grassroots said forget is exactly the same as the process to cultivate a funder and a major donor. You got to do the prospect research. You gotta do your homework. It’s you know, it’s it’s not always easy, you know, sometimes it starts by you catch an address or you’ll catch a name. And, you know, i wonder if this person knows and, you know, you connect some of the dots, uh, and it takes, you know, the government relations person of the grassroots person or even the executive director reaching out. Say, hey, you know, i saw that you have an interest on this issue. Can i talk to you about it? And, you know, you you start that discussion process and find out, you know, how interested are they? How connected are they? Um and then, you know, just like with the major donor, you know, you make that ask, hey, can you help us? You know, beyond just that five minute weather and oftentimes, if if, if they’re connected and already have an interest in your organization, you know that it’s still an easier asked that then asking for money? Oftentimes i’m going anyway. How about getting other groups involved with you to help you? Other charities? Perhaps? Sure. Coalition work, i think is is important. Individual charity’s only have so many, so many people on the database lists, they only have so many reach, whether you know, whether that numbers, whether geographic area, you know, whether that’s, you know, pinned down by the the, uh, the scope of the mission reaching out to other organizations who do similar work or, you know, maybe completely different work, uh, but still having an interest in the end outcome of of your issue, and i want to make the point that those coalition partners could even be corporate, right? Absolutely. I just think that something really interesting at a local station here where banks had allied with charities because they both had an interesting in preventing hydraulic fracturing that process of releasing gas from the from the crust in shale of the earth because the banks lose mortgage revenue when property values decline, and that happens around hydraulic fracking sites. So so companies had allied with charities. It certainly does. And, you know, even even when they when corporations don’t have a a personal stake, there’s a lot of a lot of corporate responsibility out there. Ah, latto corporations are getting involved in their communities and, you know, when you get those corporations involved, they can help fund from of that grassroots advocacy work and help you no help with the promotion. And, you know, grassroots advocacy is is a generally a low cost, um, product, but, you know, every every little bit is a resource drain on a small non-profit so corporate partners out there can can help with that funding on help, you know, help raise resource is help, you know, provide validation. You do all of those things? Yeah, all right, so just the fact that it doesn’t have to be another non-profit could be corporate, i imagine now, a little quickly because we only have a few minutes left their sights that could help you find coalition partners. Um, you know yes, yes, you know, pop box will will list organizations that are supporting, supporting or opposing, uh, legislation and certainly that’s. A key indicator. You find legislation that you’re interested in, you can look at supporters and the opposition. Okay, pick your side and you pick your team, so to speak. Uh, are there other sites? Uh, you know, not that i know. Okay, i think congress dot orden might, but i’m not. I’m not okay, but and then you could also use too traditional social media, right? Linked in facebook searches? Absolutely. The traditional social media. Uh, find out who is talking about your issue. Um, you know, it’s it’s much easier to research issue advocacy. Now that never given, given the amount people are talking about and the interest in it. Michael, what is it about this work that really moves you? And why do you why do you love this? You know, it, uh, i had always wanted to work, uh, with the non profit in the nonprofit sector. Uh, you know, i think part of it was growing up in a strong catholic family coming back. I always wanted to give back, um, but i also had a passion for advocacy and and politics and government and, you know, helping non-profits to make the impact is is really what drives me. You know, i’ve worked worked for and with several non-profit organizations, you know, doing health care, social justice, education on dh loved it every day. You know i often i feel you know, it’s been a long time since since i’ve actually worked. Uh, you know, i just love my work so much, you know, it’s like i don’t even have a real job. Alright, dahna co-branding grassroots can change the world. Grassroots can change the world. You know, it’s uh, you know, one person at a time. All right, michael brian, founder and principal of mob advocacy. You’ll find his blah but his blogged as you’ll find his, you’ll find him blah, bing at no that’s. Not true. Blogging at mob hyphen advocacy dot black spot dot com. Michael, thank you very much for being on. Thank you for having me. It was great great talking to you. I’m glad you got jordan. Thank you has been my pleasure. Now we take a break, and when we return, we got a little more live listener love going out and then tony’s take two and then scott koegler with divine devices. Stay with me. Talking alternative radio twenty four hours a day. Joined the metaphysical center of new jersey and the association for hyre. Awareness for two exciting events this fall live just minutes from new york city. In pompton plains, new jersey, dr judith orloff will address her bestseller, emotional freedom, and greg brady will discuss his latest book, deep truth living on the edge. Are you ready for twelve twenty one twelve? Save the dates. Judith orloff, october eighteenth and greg brady in november ninth and tenth. For early bird tickets, visit metaphysical center of newjersey dot, or or a h a n j dot net. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Snusz you’re listening to the talking alternative network. Duitz durney lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m ken berger from charity navigator. Welcome back. We’ve got more live listener love going out. Lutherville, timonium, maryland that’s a heck of a town you got there. Lutherville, timonium in maryland, rest in virginia and quebec city in the province of quebec, canada. Welcome, welcome, everyone. Time for tony’s take to my block this week. I’m asking for your help and to show my gratitude, i will give you a free copy of my book. I have a three minute survey on charity registration, which is the requirements in every state and district of columbia that charities register with the authorities in every state where they are soliciting donations. And i wrote a book on this. Oh, and i happen to have the title of the book right here. What is it? What a coincidence. My book is called charity registration state by state guidelines for compliance, and it sells for as much as two hundred ninety nine dollars, depending on the size of your charity. But if you take this short survey, you can claim a free download of the book. You’re your input. Is is that important to me and there’s? A link to the survey on my blogged the post is called helped me out and get my book for free. My blog’s is that tony martignetti dot com? Well, treyz is expected to be, and so if you take the survey, you’ll get get a free book that is tony’s take two for friday, august seventeenth, the thirty fifth show of two thousand twelve. We had a listener joined since the last live listener love, and so before i bring scott in, i want to say hello to serbia. Hello, serbia. Scott koegler how are you? I’m good tony, how you doing? Great, you’re not survey. Are you serbia? No, no, i don’t think so. No, we have taken a wrong turn. We travelling to south carolina today, so but i think when you’re in the carolina, you’re in south carolina. Scott koegler of course, our regular tech contributor and the editor of non-profit technology news, which you will find that end p tech news dot com and this month we’re talking about devices, scott there’s, tablets, there’s, laptops, desktops, handhelds how do we figure out what the heck is good for us? Yeah, kind of never ending, isn’t it? They used to be a pretty straight decision between desktops and laptops and that for real work. Those air still kind of the main options. But today, you know, you get, uh, tablets and bones everywhere from three and a half inches, ten point one inches on size, and pretty much they’ll do all the same thing. But also pretty much all that same thing is is usually less then, you know, real work. Another one generally don’t have keyboards and those kind of things so let’s kind of segment into those two categories. First foryou, portable before you, scott. Before you do that, i want to point out we know that you are the tech contributor because you don’t just say screen size up to ten inches. You say up to ten point one that extra tenth of an inch makes a difference. We gotta be precise. This is technology was the record demands precision. And scott is the man who delivers it. Okay, i’m sorry. That’s. Any inane interruption? Go ahead. That’s. Right. Um, so again, in the form of unity passes on the kind of work i need to do obviously gonna be sitting in the office. You can use either. And that that decision based you haven’t called back. Scott scott scott, stop for a minute. I’ll tell you what, you’re cutting out kind of badly. Give us a call back on the same number, but eight. One, eight, three, right. You know the number, but use eighty one, eighty three. Okay. And while scott is calling back, i’ve got some more live listener love. Hopefully he, uh he taps quickly on those on the phone. Who else you got? Pittsburgh. Oh, i mentioned pittsburgh, germany. Okay. Um, new york city, new york, new york. Excellent. Finally, somebody from new york. How come nobody from new jersey? Where is my mother? My mother and father are not listening to this show right now. Unless they’re in lutherville. Timonium, maryland. But i don’t think that’s them. I believe my mother and father are not listening. And ah, this week, is there my mom’s birthday and their anniversary? And i’m going out there, and they’re not listening to the show. You believe that? I mean, i may not go. I mean, go, go. We got scott back. Excellent. Scott, i don’t hear him. We have scott in the system. Scott oh, dial. Tone that never sounds good. Do i have to start and punishing my mother again? There he is. There he is. Okay, yeah, i’d rather talk to scott than admonish my mother. I’ll do that over the weekend. Okay, you’re going to break down our devices for us into two categories? I believe right. Let’s start with just desktop laptop as one category. And having said that, both of those generally well, i think, almost always have keyboards and keyboard is really key to the kind of things that people generally call work in an office or latto build it, you know, involves writing text using the keyboard for american trees and things like that and those air really much more suited to that kind of work than our tablets and cell phones and those kind of things. So the soft virtual keyboards that appear on tablets and phones were pretty well, but if you really need to get a lot done, you’re better off just having a keyboard on your hands. Uh, just, you know, more accurate. Better sure, sure. So it really depends on what you’re what you’re you’re functions are what you were like. What your goals. Are for the hardware, right? Exactly. Exactly. So let’s, just talk about the difference in key in, uh, laptops and desktops. One of the key difference of differences. There is the price. So the best tops are generally less expensive than laptops for a similar amount of power. Just because all the miniaturization that is required to make a laptop cost extra money. Okay, i was wondered why the bigger one is less generally. Yeah. Okay. Yeah, yeah, because, you know, they don’t care about the size. They’re just, you know, stuff all this stuff and then stick it on the floor. So, uh, so that’s kind of one way to do that. So if you got b b funds and you don’t need the larger screen that’s also available generally with a desktop, then you might want to opt for laptop because obviously it’s it’s portable, and you can take it with you. If you’re not always working at your desk, you can move it. Otherwise other places taken home, take it on a on an event or something like that. So there’s a difference there, of course. Sure. Um what what else? Well, what about software availability? Well, software is always a key and a lot of software, especially non-profit kind of things are going to run on generally windows windows operating systems, so that may even exclude using a mad uh, you need to really check your your software course. If you’re using a cloud based application, then you, khun pretty much use any kind of operating system doesn’t matter whether it’s windows or or mac or even it’s kind of lennox operating system very well. You make a very good point about what what platforms are supported by funk by applications that are important to you, there’s one that i using planned giving that does not support the apple os. So i have to have a programme called parallels on my apple computer to run windows just for that one program, but it is essential, right? Right, see that sometimes will dictate what you’ve done, and of course, once you’ve done that, not only have you spent more of your apple computer, but you spent more for the parallels, right? Exactly. So now you you know you really enough there, so you really need to decide what’s most important to you, and i kind of touched. On one of the reasons for getting a laptop and that is the portability, and so now we start to talk about, okay, what kind of jobs are you going to use that require portability? Uh, one that i think i said was that he’s going to an event on a laptop is good if you’re going to have a table inside you, but if you’re going to be wandering around the event and you want to interact with people, take pictures, maybe dio email sign ups for your newsletters, those kind of things, uh, a tablet is probably the perfect device for that kind of thing, a smartphone, probably a little bit less than perfect, although you can certainly do those things, but again, you get smaller keyboard, you know much a little bit more difficult to use quickly, okay? And there’s so many tablets out there. Besides, the ipad is the google nexus and the microsoft surface. Samsung has one, i think the galaxy i mean there’s so many tablets, yeah, there’s a huge variety, in fact, buy-in while apples still dominates with the ipad, i just survey that the android operating system, which is what’s used in pretty much every town would accept apple and been in windows tablet, so andrew, it is outselling apple on a poor unit basis, so it just kind of interesting. Yeah, yeah. So i know it doesn’t say if any better or worse generally means it’s less expensive devices, they’re less expensive. Okay, um, but at the same time, i’ve heard from a lot of people that it’s the application that counts, you know, if you can get to the internet and you can access the functions that you need, it really doesn’t matter so dahna look at your budget, see what it is that you need those the system that you’re looking at, support the function you need and within your budget, and then go ahead and buy it, you know, they pretty much all work okay and the features on not necessarily just sticking with tablets, but just across all of them. I was looking i was when i was researching our segment on dh i actually do research, i know it doesn’t sound like it, but actually do research for the show and prepare the show. I found something the iphone headphones, you know, the white headphones that you get, and they have a little tiny panel on them built into the built into the wire and there’s ten i found a site that there are an article had ten different things that you could do with that little with that little panel like you could if you tap the middle of it two times that’s to pick up a phone call, for instance, or, like, tap it once and that’ll put a put a phone call through tio to voicemail. When you’re getting if you’re getting a call while you’re listening in to skip a song, you do a triple tap or what? It’s incredible just on this tiny little skinny panel the features on that are available, right there’s? One more hidden one if you stand on your head and you stick it dunaj it’ll actually call your mother, okay? I don’t really appreciate sarcasm on this show. I play things pretty straight pretty close to the vest. Now. Watch, watch. You know, sarcasm is a very dangerous thing. Uh, but you know that point there’s there are many features on many systems, computers and even software, and the rule of thumb is eighty twenty just like, you know, all the eighty twenty rules where eighty percent of the people used twenty percent of the function, yeah, just like you have an iphone, right? I do have that i do, and you’d never do those things. No, i didn’t know that i could ignore it incoming call, buy long pressing the center button twice or so you know, i just i just usually hang up on it, but, you know, you could do that. Yes, i’ve noticed, okay, so what? We’re going to take a break. So when you were little chuckle mode here we’ll take a break, but i want to send more live listener love it’s, it’s pouring in san angelo, texas, san diego, california, rockville center, new york. Welcome, welcome, welcome. We’re talking to scott koegler, the regular regular tech contributor about divine devices were going to keep talking about that subject. Maybe not with scott koegler might hang up on him after this break. Talking dot com. Hi, this is nancy taito from speaks band radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought join me mondays at two p m and get all your communications questions answered on speaks been radio. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot com let’s monte m o nt y monty taylor dot com how’s your game want to improve your performance, focus and motivation than you need aspire athletic consulting, stop second guessing yourself, move your game to the next level, bring back the fun of the sport, help your child build confidence and self esteem through sports. Contact dale it aspire, athletic consulting for a free fifteen minute power session to get unstuck. Today, your greatest athletic performance is just a phone call away at eight a one six zero four zero two nine four or visit aspire consulting. Dot vp web motivational coaching for athletic excellence aspire to greatness. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back, scott kapin did you hang up on us? I am still here. Okay, dear chagrin. Damn. Not yet. All right, now, all these features and all there’s a pact with the stuff that most people don’t use, you have to you have to wonder about what your employees are capable of learning. Well, exactly. And and how much do you want them to learn? How much extra time do you want to put in on finding out things that they may never use? Uh, there’s a big difference between buying a computer to operate your business and one for your personal life. I generally try to minimize the expense and the feature set of business computers because typically, you know, i’ve been unemployed. I need them to do three things. Four, maybe five, generally, not twenty. And if i say i’m buying something for myself on much more liberal in terms of the kinds of features and even the amount of money that i’m gonna want to spend interesting that’s an important distinction. Yeah, you don’t want to be thinking about you don’t want to be making that crossover. Yeah, this is this is for other people to be using to be efficient in your business exactly, and also in terms of employees abilities there, maybe training costs, but actually be hard costs not only in time, but but if, if the saw if the hardware is very different, i mean, you could end up having to pay somebody like the network it altogether, and then to train employees to operate the network and then as well as operate the devices exactly you want to make. It is standardized, as you can within the organization, so that one person could get up and walk in, walk to another computer and do the same job and not have to relearn. You know where the tabs on where the keyboard durney that’s one of the things that happens between pieces and max, although it’s it’s less it’s less of an issue anymore. But, you know, the key and the maki kind of get confusing sometimes for people that try to make that transition, even though the actual applications may run exactly the thing. Yeah, yeah, i see that because my my office computing, his apple and all my clients use windows and i do a lot of work in my client’s offices, right. So i have special challenges anyway. But talk about that’s different show. Okay, there are you have some ideas for sites where we can find reviews. I love reading user reviews. I love that that the web enables that. Well, there’s two things that i would recommend one is just a scene at dot com, which is not really user reviews, but they are there. I’m not going to say that professionally generated reviews, they’re actually automatically generated reviews, so they’re standardized. How they do that automatically is a whole other topic. Fascinating. I used i used that scene. That site, those air not well, there you are, right. I knew they weren’t user reviews, but there isn’t a live person writing these things. Generally, not somebody looks at, um uh, really? Uh, yeah, they are actually generated by automated system. Okay, they pull your pretty well, um, i’m not sure right now they do a good job, but the other is just, uh, just do a search online for a review of this type in review. And then in the name of the product that you’re looking for. And course, the good part about that is that you will get a just a huge list of possible reviews. The bad part is that, uh, most of them will be completely bogus and badly written. You never really know. Yeah, right now does, like amazon dot com. And you could you could go to amazon and read reviews, but not necessarily buy the product from amazon. Do that. Do you know if they do, you have to be legitimate user to review a product on amazon. Do you know you have to? You have to register on amazon, but you don’t actually have to have purchased the product. Okay, so that kind of, you know, in-kind negates some of the reliability hoexter tenses suggest that the credibility is not as high as it ought to be. Okay, right. Okay. But there are lots of consider. Well, there’s consumer reports. Yes. Yes. There are some, uh, some reliable reporting, you know, agencies, they used to be quite a quite a few more. In fact, i used to do computer and software reviews. Yeah, when i was doing, you know, muchmore freelance writing. Um, but, uh, those reviews have have gone away in favor of user reviews, you know? Personally, i don’t think they’re quite reliable is my own my own wonderful ladies? Yeah, well, i can tell you and there’s probably a reason you’re not in that business any longer. Exactly. Yeah. All right. But now, you know, consumer reports, i subscribe to them for a year. I think i think it’s thirty dollars for a year and you can access all their online. Not not to the written subscription, but for the online. I mean, i go to them when i’m going to spend, i don’t know, like more than a couple hundred dollars on something i go to consumer reports their objective. They don’t have advertising. They don’t take advertising dollars. Yeah, so all right. We have just another minute. A half or so before break before we wrap up. Scott, what else do you want? What else did i keep you from saying? I think really the most important issue is, you know, people always asked, you know, help me buy a computer and i pretty much always start out with what’s your budget. Because it’s pretty easy to start looking. And then, you know, feature creep sets in and know what’s another fifty dollars. Here, what’s another hundred years there, and all of a sudden, you know that six hundred dollars desktop computer that would actually do a wonderful job for you terms into a you know, fifteen hundred dollar laptop with, you know who knows what kinds of extra features agree. Okay, same thing is renovating. Same thing is renovating your bathroom. Your kitchen? Yes. Yes, exactly. Don’t you don’t need the stainless steel pulls on the kitchen drawers. When? When grass will do just fine. Right? Alright, tigress. Okay. Excellent. Scott. Good time today. Thank you very much. Thanks for being on. Scott koegler, the editor of non-profit technology news. Which you’ll find it n p tech news. Dot com. Thanks very much, scott. Figure. Thank you. More live listener love joining us boring oregon alcohol in california. I used to go to i want to alcohol in. Once i spent two weeks in alcohol and kelowna, british columbia, canada. That’s two two different provinces. Also, quebec represented outstanding. I want to thank scott koegler, of course, and also michael o’brien for being on the show today. Next week, campaign volunteers rich foss is the author of green light fund-raising we’ll talk about recruiting the best volunteers for your campaign, and jean takagi and emily chan are legal contributors returned with law wisdom from san francisco, have you checked out? Are linked in group odds are you have not because there’s over a thousand listeners and there are not a thousand members of the lincoln group so ajar you have not been there, but you ought to be. Also, i host a podcast for the chronicle of philanthropy. It is called fund-raising fundamentals it’s, a ten minute monthly podcast devoted only to fund-raising though i have a summer siri’s on grant seeking the latest is relationship building with foundation program officers and the first two in the siri’s were researching foundations and writing winning proposals like this show it’s always experts whose brains on picking for your benefit. It’s called fund-raising fundamentals it’s on the conical website chronicle of philanthropy and it’s also on itunes, continuing to wish you good luck the way performers do around the world because i feel like doing it. I don’t know it’s, just fun last week, you may recall, was from german, the german orthopedic surgeons house owned buy-in bro, because they wanted you to break. Your neck and your leg. Those the germans this week from australia, chuck us. I’m wishing you chalk us because in the early nineteen hundreds, chicken was a special meal and most shows paid performers fees based on how many people were in the audience. So a full house meant that the performers would be able to afford chicken after the show, and one former one performer would peek out of the curtain. And if it was a full house, they would tell the troupe, chalk us, which is the slang for chicken and now it’s used by australian entertainers before a show as a good wish for a successful turnout. So i’m wishing you focus. Our creative producer is claire meyerhoff. Janice taylor is our line producer and also my language instructor from germany and australia and others. The show’s social media is by regina walton of organic social media on the remote producer of tony martignetti non-profit radio is john federico of the new rules i very much hope you will be with me next week. That would be the twenty fourth of august friday two thousand twelve one two two p m eastern on talking alternative broadcasting which is always at talking alternative dot com. Hyre co-branding dick dick tooting. Getting ding, ding, ding, ding. You’re listening to the talking, alternate network waiting to get in. Cubine hi, this is nancy taito from speaks been radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Hyre this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment, be more effective be happier and make more money. Improving communications. That’s. The answer. Talking.

103: Your HR Audit & Your Social Media Audit – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Karen Bradunas, human resources consultant

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://tonymartignetti.com

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Hello and welcome to tony martignetti non-profit radio for friday, august third, two thousand twelve big non-profit ideas for the other ninety five percent i’m your aptly named host i sincerely hope that you were with me last week. It would hurt me deeply if i discovered that you had missed arts and culture building bust. Joanna moore uncle wits is an associate at the university of chicago’s cultural policy center and lead author of set in stone building america’s new generation of cultural facilities nineteen ninety four to two thousand eight we talked about that study of over seven hundred building projects throughout the country and its lessons. Things don’t always turn out the way boards think they will this week. Your hr audit karen bradunas is a human resources consultant. There may be things hiding in your hr closet that you need to bring out and dust off to avoid problems later on, we’ll talk about your benefits, plan, immigration, paperwork and what to do if you get audited by federal or state regulators and your social media audit. Scott koegler continues our discussion from that one hundredth show a few weeks ago on sites that help you. Assess how you’re doing in social media. Hoot suite market, me sweet, radiant six and some others. Scott is the editor of non-profit technology news and our regular tech contributor. Between the guests on tony’s, take two. If you’re going to give, you got to take time off. That was my advice from earlier this summer, but it applies now later in summer, so i’m going to remind you, if you’re taking care of others, you got to take care of yourself, too. There’s still time. Use hashtag non-profit radio to join this conversation on twitter right now, we’ll take a break and when we return, it’s your hr audit with karen bradunas, so stay with me. You didn’t think that tooting getting ding, ding, ding, ding, you’re listening to the talking alternate network, get in. Dahna cubine hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a m eastern standard time on talking alternative dot com professionals serving community koegler are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s, create the future you dream of. Two, one, two, seven, two, one, eight, one, eight. Three backs to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. Buy-in you’re listening to the talking alternative network. Geever schnoll dahna hi there and welcome back. Twenty martignetti non-profit radio. Very happy to have karen bradunas with me, she’s, a human resources consultant working with organizations to develop or change the people aspect of their business. She has over twenty years experience in hr and best practice knowledge of how to attract, retain and motivate staff. She’s held officer positions at gulf insurance subsidiary of travelers and bankers trust, which is now deutschebank. Her philosophy is to bring that large company expertise and those best practices to smaller organizations, including non-profits. She maintains the senior professional in human resource is designation. So she has those fancy letters. S p h r after her name. Very pleased to welcome back to the show. Karen bradunas sorry, karen. Welcome. Hi, tony. How are you? All right. Well, good to have you back. Great to be here. There’s stuff. Looking in hr offices or maybe not even offices. If there isn’t an hr director but in hr closets. That’s. Ah, that could come out. Tio bite some people. Yeah, and and right now is a great time to look at that. The department of labor has announced that in new york that they have put a lot of money in hiring compliance officers to come and to look at businesses to see where they’re out of compliance into levy fines. So if you haven’t looked at what you’re doing now would be a great time to do that. Okay, that’s so that’s for new york are new york audience there’s, more investigators in the state department of labor, right? But irrespective of which state you’re in it’s a good time to do it. At some point, everyone is looking at saving money across the nation, and new york may be leading the way for other states to do this, and i suspect that they are it’s been published for probably a year now that there’s money being put into it. I haven’t had any clients go through the audit yet, but i have attended department of labor seminars that were given free tow organizations saying we’ll help you get in compliance. Let’s do it now, ok? And even aside from the state, whichever state you’re in there’s always a chance of some kind of federal audit, we’ll talk a little about, like e t o see, for instance, right equal employment opportunity council okay. But myself in jail. E o c is equal employment opportunity commission commission. Okay, i’m out of georgia. Thank you, but h r was right. Fourth, you’re treading. You have even said it yet. But hr it’s like accounting. Very, very jorgen, look, dragon e so mary-jo i have the keys for george in jail and it’s very much top of mind for me. So watch your step. But how come this stuff doesn’t get attention? That it should from from boards from executive directors, ceos buy-in up until now, i don’t know that it’s been looked at carefully, especially non-profits in corporate environments it’s taken very seriously. Let me give an example that that’s across this the nation and that’s my nines, i nine is a form that must be completed for employees. That tells that they have to prove two things. One is they’re eligible to work in this country. And they are who they say they are. And that has to be completed within thirty six hours of someone being hired. Okay, so this is if you’re hiring, if you have, as an employee, someone who’s, a resident of a different country, and they’re here anyone zoho anyone, anyone, anyone? If you hire a temp worker that works for a week, they need to fill out an i nine form so their u s resident doesn’t matter what you have to prove it. And that form i recommend be kept separately from the other paperwork in the hr file. And the reason for that is, if you have an i nine audit, you wanna have on ly on ly show the auditor by night. Okay? We’re going to talk about what to do if you’re actually audited what it sounds like your advice is just give them what they’re looking for and just what they’re looking for, a volunteer, a lot of extra stuff, but but how come this doesn’t get the attention that it deserves in you? Said maurine non-profits you found then on the end, on the corporate side, why do you think that if i don’t think up until now? Non-profits h r has really been looked at in general hr function for smaller non-profits is handled by finance, a county people who may or may not be mostly not trained in h r and h ours really viewed as a step child, i don’t know that all non-profits especially smaller ones have made the connection that your people really are assets and really do contribute to your bottom line. I mean, that’s been an ongoing challenge ideal with with non-profits the last time you were on, we talked about attract well attracting, hiring, training, retaining and then if necessary, letting go employees. But but putting aside letting them go, you know, retaining, training, motivating we talked about that a lot, but you still don’t see that charity’s air invested in their their principal asset, their people. I think right now all employers are worried about employee engagement and for non-profit that are scrambling to keep the funds they have that’s going to be the primary focus. Understandably, you’re going to try and meet payroll, so if you have funds that’s going to be a primary source, you’re not really going to invest in training while you’re just trying to meet payroll. So i think it’s where non-profit is in terms of financial stability? Yeah, yeah. Smaller shops, of course. Yeah, but you see, on the corporate side, bigger investment in people hr is not considered, like just strictly a cost center there. No. In i’ve i’ve shared this with with individuals. In some places hr is oftentimes feared because they have a heavy hand and i don’t necessarily agree with that approach. But in some organization, hr is really an audit function, and we’ve talked about this a lot hr walks, that fine line between, you know, looking to be in management side or employees side and it’s, really an audit function. Where is what’s the right thing to do here? Yeah, and but they are treading that line between, like employees, advocate and and hr officer or office for the for the charity. Right. Okay, we’re gonna take a break. We’re here to talk about your hr audit before we get into what to do in an audit. We’ll spend some time talking about some of the things that are auditable that are on that or on karen bradunas is radar, and right now we take a break. I hope you’ll stay with us talking alternative radio twenty four hours a day. 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We’re talking about your hr audit with karen bradunas on dh, by the way, her website is km bradunas dot com and that’s b r a d u n a s let’s just spend another couple moments on the this i nine so you fill out this immigration form line nine for any every employee it’s not only employees on visa or some kind of other staff, correct, okay, and temp agencies, if you are working with a temp agency to supply intermittent staff, you really should be checking with them to make sure they’re doing it and they’re keeping him on file at their location also, okay? And you said within thirty six hours of enjoyment night and then you just keep that for yourself or you send it somewhere you keep it, okay, and you keep it separate from the rest of the hr file. Okay? And the reason for this is if you were to get audited recently for client, i had department of labor call me and say, we’re investigating someone who worked at your organization, and we want to make sure that they didn’t get paid too much unemployment so we’d like you to give. Us, the following pay records. They listed it out. I said we’d also like copies of their signature. Like from an application in i nine floor. But a w two debbie for form. Okay, i didn’t give him the i nine i get. I offered them. I said, you know, the lines or separate it’s easy to give anap location before and then any of these forms direct deposit. I’m simply because if there was anything wrong in the i nine, it could then open up an investigation. Okay, even though they were only there to look at employment, they could call the person who does the i nine audits and say, hey, by the way saw place saw problem with the nine nine why don’t you come over okay, if you if you think about nationally we’re looking to gain revenue to pay for nationalized healthcare and states are having difficulty financially and you think from that standpoint and end, you understand why you’d want to just give somebody what they’re asking for you okay? I think that’s sound advice for any, any kind of audit? Just exactly give them exactly what they were asking for. But don’t be volunteering extra. Okay, not-for-profits in general, i found when an auditor asked for something and i’m talking all the way to a cfo director level if they’re a little bit inexperienced in this in corporate we’re we’re trained to do this much, much more vigorously. But if in order to says i want to audit the file, why don’t you tell me what you’re looking for? So i can make it easier for you when you come? So i’ll have all this ready for you, right? They’re happy to hear that you’re thrilled. You’re not giving them the whole file. It makes a little bit more work for you up front, but it saves in potential fees, right? Ok, if there in case they do find something right. So you often see trouble with benefit plans. I do a benefit plans let’s talk first. What is a qualified plan versus unqualified plan? A non qualified plan can be discriminatory. And let me give an example of one they used to call them. Top hat plans your ceo may have a four fifty seven plan it’s called that’s a plan that’s just for them that the board approves and is written. By an attorney that gives them x amount of dollars that thie agency pays to help for their retirement. Ah, qualified plan an example. That’s unquote that’s. An unqualified plant nonqualified on what is it? What is it that we’re qualifying for? Qualified unquote? What? Qualifying for what qualifies for tax benefits. A qualified plan like a four. One k plan you as an employee can have pre-tax money’s taken out so it qualifies you and that you’re not paying tax on some of your salary. Ok? And it gets put aside for you an investment vehicle that you aren’t paying taxes on those earnings until you take them out upon retirement. Okay, now it also means it has to cover certain number of employees the plan, and it has to be non discriminatory in design, meaning the highly comped and that’s, a very finite definition by the irs. For instance, top five percent owners. Okay, a certain amount of income family members of those high, highly comped employees. Or considered how the comp the plan hasn’t. It cannot benefit those people. Mohr than on how they come. Okay, that’s. What i mean by nondiscriminatory? Okay, so if it does these things and then it’s a qualified plan, correct. Okay, and qualified plans are comin right, but just what are one of the simplest the most common? For one case, for one there’s a money purchase plans another one defined benefit plans, which you see less of now. And a defined benefit plan is the old pension plan where an organization would put money aside for you. Based on years of service, your compensation and your age and a defined benefit plan, the agency would bear the risk of the investments because they’re guaranteeing you certain amount of money. When you retire, you don’t see many of those anymore because one people don’t stay it firms that long and to their very costly for an employer to maintain. All right, now i know listeners are on the edge of their seats, waiting for me to call you jargon call you out on jug in jail for a money purchase plan, even though you said you don’t see them too much, you said it didn’t have to defend what’s money purchase plan is a plan in which an employer puts aside a certain percentage of your pay in in in in a plan that you choose the investments for, and it can be vested over time. Ok, ok, a four o three b plan, which a lot of people have work in charities like that’s a qualified plan, some are some aren’t i had a client who had a four three b that wasn’t qualified, but it wasn’t a risa plan and they’re two separate things and okay, that’s ok, we’re going to get to we’re going. So now the four o three b is like a t i a craft is very common for three b i think a lot of people have tia cref accounts, right? But they don’t know it’s a four o three b it’s just a federal tax code designation, right? Would be right for one k for three b are all definitions of plans in the tax code, so those numbers really do have meaning. If you go to the tax code, you can have definition of plan, okay? And for listeners who want to do that, please, then i’ll expect a page dissertation on eggs on the comparison, in contrast, between four o three b and four a one k and don’t just say it’s the numbers and the letter in the parentheses after the number that’s not sufficient for three beast couldn’t be used by corporate. It wasn’t until recently, i’d say last ten years of four one case could be used by non-profits previously, they weren’t used by non-profits i see let’s talk about some of the problems that you see in these plans are either qualified or unqualified because this is your hr audit. Okay, so in the qualified plans, which is let’s, start with those because those are the ones that are the most common serve the most people i don’t want you seeing, i’d recommend one. If you have any plans, follow the qualified rules because then you’re covered. If you take the most stringent rules and apply them across the board, you’re safe, okay? Because legislation changes and so if you’re always taking the most stringent rules your set so here’s here’s something plant summary plan descriptions, there’s two parts to plans one is a plan document, which is written in legalese, and then a summary plan description, which is written in layman’s terms. The plane document has to be made available. If anyone ask for you must give them a copy of it. You can charge them up. Tio, i think twenty five cents a page for, but you must give them a cop. Anyone being an employee? Correct for the plan? Dahna kayman plan documents called. Okay. That’s, illegal lease document. Make sure you have one. Make sure that it’s up to date and you’re following what’s in the document. The summary plan description must be in layman’s terms. But make sure it matches. What? The plan. Document iss. Oh, one plan. They should both say the same thing. One does it in legal terms, you know? Does it in lay terms? Right? And that somewhere that somebody planned description, spd should be given to participants every year. If you make a plan change, it’s a good idea. You have, for some changes between nineteen, one hundred twenty days to do it. Try to do it within three months. The ninety day. Do what? Send out new summary plan description to every employee or everyone who’s in that plan. Every employee, every employee, every employee that’s eligible. Uh oh, eligible. Yeah. So the, you know, because they may not. There may be eligible, but they didn’t. Take it quick. Doesn’t matter, it’s everybody was eligible. And then, of course, if you made that change, you’d have to change your plan. Document also. Yeah. You start with the plan, document change, and then you do changes something planned description. Okay. And so you really need an attorney to do the plan document. You need an attorney. You know, sometimes you when you negotiate a plan, you’re working with investments. Tia cref, fidelity. They often times have a compliance unit. Can guide you on what needs to get done. Ah, lot of times things need board rails, board resolution to amend the plan. And that’s all that’s needed to submit to the company. Who’s preparing the document. Okay, don’t try to do this on your own as an agency. Don’t get someone who really knows about plan documents and someone planned descriptions to do it. Because if something were to go wrong, that the documents are bringing two quarter those documents, you really want it done by professional. And how can something go wrong? How are how are how is compliance overseen? This is a federal agency now that would do it or state agency for a risk. I’m department of labor’s managing those or is it claims? But let’s, talk about this. I’m in let’s say, for one k plan and i get paid every two weeks. I have money taken out of my paycheck every two weeks. Right there. Can you use this as a four o three b example? Absolutely. That’s amore common plan in two or three, maybe four. Three beat every two weeks. I get paid every two weeks. I have money coming out of my paycheck. The company isn’t wiring it to the investments. Timely. They’re wiring and only once a month. That’s a violation because there might not be enough money to cover. No, maybe. Just maybe that it may be easy for them. They want to do one wire month. Just the employer. Is that supposed to be holding the money? Correct. If it’s taken out every two weeks. It’s supposed to be wired every company every two weeks. Okay? And i don’t understand this if i’m if i’m invested in stock funds in two weeks, a stock price, khun, very greatly. So i want to buy in regularly. So i get the advantage of dollar cost averaging. Okay, well we get a little technical, but the point is the money supposed to go it’s not supposed to be held by the charity office right by the non-profit supposed to when it’s received from the employees supposed to go to the plan administrated the company, the investment vehicle, tia cref you supposed be wiring that money to tia cref? Because that should be invested with the same frequency and timely as it’s taken from an employee. Gotcha. Okay. And, of course, just again to remind listeners that tia craft is the four o three b that we’re that we’re using is the example kruckel one how about one more thing that you see in benefits plans? And then we’ll talk about what to do if you’re audited. All right, let’s talk about health and welfare plans. You’ve got a medical plan, a dental plan on go, go, go back these air also heiress. A plan. Okay, we just have time for one. One thing that you see in the health and welfare plans. New red new rig. You must handup summary plan descriptions of these plans and also have a plan document on file. I’ve not seen that in corporate. Or not-for-profits previously okay, with any regularity and health and wealth? Well, this health and welfare plans like a medical plan. You like your medical plan? Okay. Okay. Let’s, talk a little about what to do if you are audited. Do you even do you get advance notice or can they say we’re coming tomorrow, which is not much advance notice. I have not seen anyone i know for osha. Audits say sometimes just drop in, but i’ve generally gotten advanced notice is okay. What’s the first thing you do, it may be a state agency or a federal agency, right? Yeah, i’m mostly seen state agencies. Department of labor was used as an example there. Pretty regular with this, i try to get exactly what they’re looking for. You want to define the scope of the audit, okay, you want to understand what they’re trying to get its not, you know, it’s not an adversarial role. You may need to clean up some things, but you’re scared as hell. Now you terrible things that not adversarial, but you’re terrified, right? But that doesn’t mean that one it’s not fixable. And two you’d rather get some guidance with someone who can give you advice, okay? I had recently in autumn, although that advice may come with a fine or penalty may but i think that if you’re showing due diligence, it’s it’s better for you. So you wanted to find the scope of the audit, meaning you may want to call the auditors let’s say that that send this formal looking letter and right and same composition exactly what you’re looking for so that we can have it ready for you. I believe. It’s someone’s looking at hr files, recently hit someone from the state on dh. This was for a specific program. They were doing an audit, they said, send us the fires i said, i don’t send files, h r protects employees information and i know many agencies listening may not have an hr person, but if i’m working for you, i don’t necessarily want everybody knowing all the things about me in my file. So if they say, send the file way, don’t send files, what you have to come on. Yeah, they will bring the files to you are where you come to us or what? I don’t bring the files, i have them coming and i actually have them do it in in my space, where i’m sitting with them, i don’t even leave them. They can’t xerox from there, you know, if they need copies, i want to talk about that and you want to talk about the protection of those copies, right? Okay. And another piece which we haven’t touched on a lot is if you have anything in an employee’s file about medical conditions, i’m out sick today. I’m going to have surgery on thursday. Get that out of the employee file that has to be in a separate folder for hip hop separated out. And you don’t want the auditor seeing that, okay, even something as simple as out. First day i separate everything be ah, a mental condition or something. Some deep serious illness. Just a sick day that i said bring along elsewhere. I separate them all out because it’s easier. If you say anything to do with health is separate. It makes it easier. Okay, uh, we have a little more time left. What? What else? What else do we do now? The auditors are on site. They’ve complied with you. They said send. But you refused there. On site, we have just a minute left. What with some advice for the day of the audience? Well, i i went through one recently and i said, you know, what do you see in the files? You like my out the way i’ve set them up? What can you recommend and make it very interactive? Because one, you’ll get information of what other people are doing. You get a sense of best practices if if you don’t know already so it doesn’t have to be adversarial, it really can be, you know, what do we need to do to make it better? All right. Optimistic, great, great closing note for for the terrifying audit. Karen bradunas is human resources consultant with over twenty years experience. You’ll find her sight at km bradunas dot com. Karen, thanks very much for being guest. Thank you. Pleasure. Right now we take a break when we returned to tony’s. Take two and then scott koegler on your social media audit. So stay with me. Talking alternative radio twenty four hours a day. Hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a m eastern standard time on talking alternative dot com professionals serving community oppcoll money, time, happiness, success, where’s, your breakthrough join me, nora simpson, as i bring you real world tools for combining financial smarts with spiritual purpose. As a consultant to ceos, i’ve helped produce clear, measurable financial results while expanding integrity, passion and joy share my journey as we apply the science of achievement and the art of fulfillment to create breakthroughs for people across the world. The people of creation nation listened to norah simpson’s creation nation fridays at twelve noon eastern on talking alternative dot com. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back time for tony’s take two at roughly thirty two minutes into the hour. My blogged from june one of the weeks in june was if you’re going to give to others, you’ve got to take time off, and i just think it’s so timely to remind you that if you haven’t taken your time off for the summer yet, you really should you’re in a non-profit that gives to others whatever that e-giving mission is, you are a giving person and to do that efficiently and also really probably more important, or at least equally as important as efficiently is to get as much joy out of your giving as you can. I believe you need to take time for yourself, and i had suggested that in june it’s now early august, please take time for yourself and do it without a cell phone and without email. Take care of yourself so that you can get the greatest pleasure out of taking care of others. And that is on my block at tony martignetti dot com that’s tony’s take two for friday, august third, two thousand twelve with me now is scott koegler he is we know who. He is he’s, the editor of non-profit technology news. Of course, he’s, our regular tech contributor, the longest running contributor on this show with me from nearly the very, very beginning, very close to the very beginning. How are you, scott? I’m good, but you know, doesn’t mean that i’m getting old teo it’s like, two years you’re your youngster? Yeah, i almost i almost said, your hamster. I know what it’s, not a hamster you’re doing about that. Well, you know, that’s, right? You’re not even a gofer. No way you’re our tech contributor. And a couple of weeks ago, on the one hundredth show, you just talk briefly about what we’re going toe flush out today, which is some analytics. So why don’t you remind people what? What we’re talking about, right? One of the questions i always had about social media is, you know, aside from doing it by yourself as a kind of a leisure time activity or in order to keep up with your friends as a corporate or an organizational function, is there any return on investment? Is there a reason to actually spend the time and money in doing this stuff for a long time i was pretty much negative on social media believing that, yeah, it’s a fun thing, and it might get get your name out there, but, you know, you really don’t want to spend much time. You don’t want to actually devote a person to do that kind of work and over the last, uh, well, i guess it’s really matured over the last year that more more recently, there have become many applications and systems that that are actually helping to prove that the maybe or not depending on your situation way, turn on investment for any efforts put into social media. So that’s a long way of saying, yeah, we may be actually able to find out how much, how much we’re spending if we’re spending the right amount and where we might actually spend more time and effort. Okay, so we can audit our social media investment and determine whether it’s paying off exactly. Okay, um, and you’re right, you meant a time and money buy-in small shops, there isn’t a lot of either one of those and so every hour that someone spends maintaining the twitter feed or the facebook page or getting videos up. On youtube or blogging, obviously is an hour that could have been spent doing something else. Andi need teo. So now we can sort of do a cost benefit and figure out what the return is and whether this time and money are well invested. One of them is is hoot suite right? Right. Who this week i had always thought that that was just i always thought that was just a desktop for, like, operating a bunch of social media platforms, but not so well, it is kind of emily talk about audits all of these applications, and we’ll talk about it. Give you some kind of ability to review the results that are that you’re getting from their efforts. Okay, but the same time, they also enable you to actually perform different tasks. So that it’s kind of ah, self fulfilling you. You do the stuff through these applications. And then you checked the results, and some of them actually allow you to determine what, what you should be doing rather than just do it and find out if it worked. Okay. Well, let’s, talk a little about hoot suite. What can you expect from that in terms? Of this determining your return on investment um, first of all, the one of the things that’s been on issue for organizations because remember, social media started that as an individual activity is, how do you how do you set up an account and then not do it all by yourself? On so with hoot suite, for instance, and with others, there’s the ability to create teams? So you have, you know, one or two or twenty people actually working on the same twitter, facebook, whatever accounts at the same time, so you don’t actually have to monitor the sight all the time and then interact with every every response. So that’s that’s probably the first thing that it allows its do. Okay, okay, um beyond that, in terms of finding out what you did, you can actually go to what they call their analytics platform and you can create reports so on these reports get pretty sophisticated, they can tell you, uh, who did what? How many responses did you get from which social media area, in other words, is twitter performing that in the facebook or google plus doing better for you? Or maybe four square if you’re in the business of being different places or if your location that wants people to visit you and the reports khun get very sophisticated looking one here, yeah, that allows you to pull in google analytics. And of course, google analytics is reporting function by itself. But you can combine all these pieces together and, uh, and find out how you doing? Okay, so what kind of, by the way, whose suite is h o t s u e dot com. Right. Ok, like, like who’d suit. But with with the at the end dot com. Eso what kinds of numbers can you see in determining these results at what you looking at there? Uh, let me get back to here. I just kind of went away from it. Oh, yeah. That’s. Terrible profile summary. For instance, who did what? What media are you connected to? In other words, i’m looking of mine here, and i’ve got, um i’ve got a twitter account. I got a facebook account. Uh, this one here, i do not have a four square or a google, plus the kinds of things you can add to it. Um, you can you can see how many? Retweets you’ve got in other words, on a daily basis, i got, you know, twelve, retweets or two thousand tweets, and that really is a kind of a quick indicator of the messages that i’m sending out popular. Are they getting traction to people like him and want to tell their friends that i said whatever said right? Because that’s that’s what a tweet is right? They found it so interesting they want people following them to see it, right and that’s really that’s a good indicator that if you get a lot of retweets, you’re doing a good job, okay? Reaching more people, what else is on that hood? Sweet report mentions by influencers, in other words, um, and we’ll talk about influence influencers here in a bit, okay, but essentially influences influencers are people that our red or recognized by other people, and they mentioned your name so it’s like, for instance, it’s like tony martignetti who is a tremendous influence. Scotty, are another hundred shows for you, okay? And then you’re cut off. All right, all right. Oh, that no, that makes sense. So and there’s there’s influencers in every area. So in non-profit. Obviously, that would be one, but in social media, you know, we’re talking about i don’t know who but other people that would mention you that have a great following and and so people pay attention to them on duitz sweet tells you who the influencers are in the in the keywords that you’re following is that that works, it tells you if they if they have mentioned you, right, what does it tells you who the influencers are, it will not say, hey, this is an influencer and you’ve got to go talk to him, but it does look at yes, if tony martignetti tweeted about scott koegler and tony martignetti is a is an influencer, then it was tony would show up on this list. Okay, okay won’t necessarily tell me that tony is an influencer and that i had to talk to him, okay, aside from having mentioned you, which i hope i do often, i’m not i’m probably on influencer. I’m chronically under connected so a nice guy, but i ain’t got no connections and the other at another trick here is key words so if you have a key word, you know what are your key words? What? Are they? What are they? And are they gaining traction? And this gives you a kind of a time or graphic about you know what? What came up and how but what i’m looking at here is justin bieber, which is probably not one that i would become my gosh, allright, let’s, throw that out. So what? How does it too fine key words? They’re the words that you use often or you have to add the two o you add you tell them what key words you want to be monitor you want who’s weak to monitor? Okay, okay, now that’s that’s just twitter so we can also look at the same things on facebook and google analytics. Maybe, you know, there are different things. For instance, in facebook there’s regions so you can say geographical, you know, before you doing is you need to keep track of by a particular area by language, by number of daily posts, very post sabat pre-tax tweets so, you know, did it catch on? It wasn’t like buy a bunch of people in this kind of thing, okay, so in facebook, the like, i guess is comparable to the retweet and twitter. And it’s a measure of somebody liking your content and whose sweet will measure that it’ll tell you what, what content was liked more often than than the rest? That’s exactly what that does is it allows you to not only know if you’re doing well, but in what areas are more popular. So if you’re if you’re tweeting a posting on a variety of topics, you can say, you know, topic a fifty percent more popular and gets recognized and retweeted and liked much more frequently than topic be well, you know, you want to talk more about top of games and stop being so that allows you to kind of hone your message and concentrate on what people like yes, i want to do excellent. You could figure out yes, right. You could test different different content, right? Yes. Okay, so now i see. All right. Now get to the true audit. You could do like a bee tests, you know, one versus the other. And then and then refine your test even further. Things like that. Excellent. Excellent about placing whose suite is free, but it’s it’s one of those freemium kind of things, you know, free. Versus premium. Yeah, and so you could get in and you can use it for no cost of all. But if you actually want to add additional folks to your group, you know other people making tweets or four actually monitoring the activity that you do need to upgrade to what they called the enterprise version and that that costs no. Okay, but if it’s one user, they can also get the analytics in the in the free version. Yes, they get some analysts can’t, for instance, skip um, google analytics incorporated in that without paying something. Okay, but everything we’ve talked about you and i’ve talked about that’s all included in the free that’s, right? If you just have one user, right? But the shot is this it’s uh, uh duitz sweet fifteen hundred dollars a month for the enterprise version. So, whoa, fifteen hundred per month per month? Yes, master that’s crazy. Oh, my gosh. All right, that’s. A significant yeah. Significant investment. Oh, my gosh. All right. Not probably outside the reach of most of our listeners, but the free version is great. Just one. If it’s just one user. Um, you know what? Good one more. Twenty wanted make before break uh, no, because next we’re gonna talk about a couple of yeah, okay, i was going to say we have to take a break in about a minute, little less tonight. So why don’t you just introduce us to one briefly and then we’ll come back since we talked about price let’s, let’s, do let’s just talk about price from second market me sweet market me sweet dot com is another freemium kind of application, and it has some other meat features will talk about and the third one is radiant. Six, which is, i would say, you know, the premier analytics and application for monitoring and affecting and discovering social media. Okay, and while it can get really expensive, you could get into it for six hundred dollars a month, which is a relative bargain. Okay, we got to take a break, and when we come back, we’ll talk more about market me sweet and a little bit about radiant. Six stay with me and scott. You’re listening to the talking alternative network. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? 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Dot com let’s, talk a little about market me sweet scott what? What? What does that offer murcott me? Sweet is a little bit, uh, similar to hoot suite. We talked about price. I’m just going to kind of mention that and get it out of the way. Okay? It’s free. And they have actually one, two, three, four levels of pain participation. And it goes from nine dollars a month to ninety nine dollars and, uh, significantly less. Van theun who tweet. Okay, yeah, yeah. And it actually, it allows you to say all of those include team members and analytics, different numbers of social profile. So, really, for ten dollars a month, you can add team members on dh, actually for free. You can have two members on dad multiple profiles, which is pretty good, actually, i i’m a fan of marketing. Sweet. Yeah, well, okay, um, have you got something that is different about market lee sweet. Although it handles different networks like twitter, facebook linked, then there’s nothing. One. Thing you could do that that’s really helpful is to find out who you should be talking to and create leads from them. So francis, i could go into, um, into the lead section, and i could say, ok, and twitter, look for anybody who mentioned the word non-profits and it will scan my twitter feeds for the last day or so, and it will actually come back immediately with the with the tweets that mentioned non-profit okay, i cannot read those tweets looked for people and then add those to what i call the lead box and then i can make contact i can message them or direct message if i can add them to my to my twitter list. Uh, and i could do the same thing with facebook so beyond analytics and kind of you know what happened to what i did, it allows you to say, who should i talk to, which is really, really important. So when you’re scanning these these words that you query for its looking not only at your current followers but it’s o r people you’re following it’s looking at the whole twitter universe or what i’m looking for the whole twitter you okay? So right, so then it helps you find new people that you should be following. You might decide to follow, right? So right now, i just i have a search set up for him newsletter, so i just click that and right now i’ve got gosh, i don’t know, maybe fifty or so tweets that were done within the last day, right? Just past day, right? And i can say, you know, i could look at one and said, do you know african coaching support to help you reach your goals? Ok, so some of these are, you know, not really things that i would want to go, but i could say, for instance, this guy just, uh, i said, just sign up for newsletter my unsubscribes from days day, we lose newsletter how do i figure out howto howto re subscribe? So let’s just say i wanted to, i could click on that, i can add it to my to my leads, and i could tweet out to that person okay, okay. So it’s really effective in-kind of understanding we’re we’re in whom you should be talking with all right? Anything. I’m sorry, anything else that you like in market me sweet. Maybe some of the reports or anything. Yeah, there’s. Some reports in here, but what i really like is the ability to be proactive so there’s front you could be automatic follow backs you could do delayed posting. So not everybody’s online all the time. So you might want to people say, you know, post this message at three o’clock, right? Okay. And and market me sweet does have the analytics some analytics for doing your auditing in the free version. In the free version, you conception goals. You can sit up team reports. You know who did what and how effective were they and you can talk about you know how it has account doing overall. So, yes. Okay. You’re good analytics. Okay, we have just a little over a minute and a half left. You want to talk a little about radiant six, right r a d i n and the number six and radiant six takes what i talked about in market me sweet in terms of funny, who you should talk to and about what? And it kind of blows it out. And it’s, extremely powerful, actually. System monitors about one hundred thousand different blog’s social media and also just websites where comments you made. So not only are you looking at social media is also looking at comments that were posted on, say, you see not and protect that news yeah, and protect used dot com. You mean there you go. Thank. Okay. Scott’s own sight. Okay. That’s, why i’m here to help scott, i can i can do cementing for you too, if you need that later on this week. Okay. If tony commented on an article there on the keyword that i’m interested in showed up in tony’s comment, um, radiant six will find that and tell me about it. So you didn’t have to actually participate in facebook. You just participated in my website or a website? Yes, and i know about it. And then i can contact you very deep. Okay. Yeah. Okay. And just a couple seconds on radiant six. It costs right? Or that it has a free version. It’s. Six hundred dollars a month for the basic level goes up. I would say that if anyone really wants to dig in to who to contact what to say how to do it. And how did you do, you know, that’s that’s serious way have to leave it there? Scott koegler our regular tech contributor you’ll find non-profit technology news at n p tech news dot com scott, thanks very much. Thanks, tony, take care my thanks. Also, of course, to karen bradunas for being in the studio today next week, working with your small organization board from fund-raising day twenty twelve what’s special about working with small shop boards and maria simple, the prospect finder, the show’s regular prospect research contributor will be on with smart and no cost or low cost advice for your prospect research. I’m not sure exactly what she’s going to talk about, but doesn’t matter, because she’s always smart and she always has no cost. A low cost advice for your prospect research so what does it? What difference does it make? What the topic is? Be there next week? Listen to her, you know we’re all over social media. You’re going to smack your head sparkle a testa, you’re going to smack your head into tony martignetti non-profit radio with each click through your non-profit three year social media networks facebook i’m on four square you know we have a linked in group joined the linked in group comment. Tell me what you think of the show, i’m listening on linkedin, um, there’s, always, of course, my blogged, and you can always find us on itunes. Through non-profit radio dot net on twitter, follow me, use the show’s hashtag non-profit radio. Use that with impunity. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer and the owner of talking alternative broadcasting shows. Social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules. I hope you’ll be with me next friday. That would be august tenth. One, two two p, m eastern at talking alternative dot com. Dahna i didn’t think the shooting. Good ending. You’re listening to the talking alternative network, waiting to get you thinking. Good. Cubine hi, this is nancy taito from speaks been radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. Dahna you’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti athlete named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office needs better leadership? Customer service sales or maybe better writing are speaking skills. Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Schnoll

100: The 100th Show! It’s All Social Media – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Amy Sample Ward, membership director at Nonprofit Technology Network (NTEN) and contributor to Stanford Social Innovation Review

Scott Koegler, editor of Nonprofit Technology News

Gene Takagi & Emily Chan of the Nonprofit & Exempt Organizations Law Group

Maria Semple, The Prospect Finder, consultant in prospect research and author of “Panning for Gold: Find Your Best Donor Prospects Now”

Read and watch more on Tony’s blog: http://tonymartignetti.com

View Full Transcript
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Hello and welcome to tony martignetti it’s show number one hundred high fives and knuckle bumps. It’s show number one hundred and welcome. This is big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio your aptly named host. What a coincidence that i found this show on july of two thousand ten two years ago show number one hundred today i do hope that you’re with me last week, it would cause me great vengeance and furious anger if i were to learn that you missed automated accounting with aaron schmid he’s, the chief product officer, billhighway and he thinks about a lot a lot about accounting, so you don’t have to. He had ways to improve reporting, automate and integrate accounting with your bank and online engagement to action at the fund-raising day twenty twelve conference, we were a media sponsor on the exhibit floor, interviewing speakers, and one of those was j frost, ceo of fund-raising info dot com. He talked with me about moving people from engagement online to giving online how to convert your social media friends into donors this week. It’s all social media for show number one hundred amy sample ward is a social media scientist that’s my title she’s very modest. I described that title to her she’s membership director at non-profit technology network and ten and a contributor to the stanford social innovation review. We’ve opened it up to listeners and she’s going to take all the questions that you sent in, and all our regular monthly contributors will be with us will dish on social media in the law for prospect research and in technology you know who they are. Our legal team. Jing takagi and emily chan from san francisco, the non-profit and exempt organizations law group maria simple, the prospect finder, our contributor on prospect research from new jersey and from north carolina, say but keller will be with us he’s, our technology contributor and the editor of non-profit technology news on tony’s take too. I’m going to be giving away t shirt and sunglasses for podcast listeners because this is show number one hundred use hashtag non-profit radio to join the conversation with us on twitter. Amy sample ward is monitoring it sam, the producer is monitoring, and lynette singleton, our georgia fan club president and frequent assiduous live twitter she’s live tweeting. The show today lynette is at s c g four the number four non-profits and the hashtag is non-profit radio the show is sponsored by lap fund-raising l a lap of fund-raising dot com and i’m very grateful for their support. We have our first contest right now. A few minutes ago, i said great vengeance and furious anger. What movie is that from? Not the bible it’s in the bible, but that’s not what we’re looking for looking for the movie that that lines from you will win a copy of managing technology to meet your mission. A strategic guide for non-profit leaders donated by n ten amy, thank you very much. If you put the answer to that question, what movie was that line from on twitter right now? Make sure you use the hashtag non-profit radio what movie is that line from great vengeance and furious anger? You will win, you’ll be our first winner right now. We take a two minute break and when we return it’s all social media stay with me and amy co-branding dick dick tooting getting ding, ding, ding ding you’re listening to the talking alternate network get anything? Cubine hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific the guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna you’re listening to the talking alternative network. Lively conversation. Top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio. And i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. Welcome back, we still need our first contest winner, great vengeance and furious anger. What movie is that from? Posted on twitter? Use the hashtag non-profit radio and with a copy of a book look donated by and ten the non-profit technology network. The book is managing technology to meet your mission welcome palo alto welcome, san francisco welcome, san jose, all in california! Welcome, california listeners right now. Very pleased to have with me for the hundredth show. Amy sample ward amy is membership director at non-profit technology network and ten, which you’ll find it in ten dot org’s and a contributor to stanford social innovation review her block is amy sample, ward dot or ge and she’s at amy rs ward on twitter she’s, co author of social by social a handbook on using social technologies for social impact social by social dot com is where you’ll find that book, and any profits from that book will be used to support projects which promote the use of new technologies for social good. Amy sample ward welcome to the show. Thank you for having me. It’s. A great pleasure to have you in the studio for show number one. Hundred any profits from the book are going to be given to support projects that used that promote the use of new technologies for social good. But i thought profit and greed drove are our economy what’s the social good? Well, when it comes to the book, it was a commission book by nesta who is an innovation thunder in the uk. So they commissioned us to write it. We don’t make any profit off of it in that way. And then the funds that come from the book just get put back into the innovation fund that nestor manages all for social good. Yes. And of course, i was being sarcastic or not. Of course, not all agreed. Not not most. Not all. Not entirely. We have our first question from you came from our first winner because she posted a question on the linked in group. Mary lynn holland has one an hour of consulting from me, even during registration or planned giving. Congratulations, mary lynn holland and her question. She has two questions for you. What’s. The biggest mistake that you see small non-profits making in social media. Well, there are lots of mistakes, but i would say the biggest mistake that kind of encompasses all those little things that trip up small organizations is trying to spread themselves too thin thinking, oh my gosh, you know, all these other organizations air on, they’ve got a profile on every platform they’ve got, you know, all these photos and videos and everything going on, and they think they have to do the same thing, but they don’t have the capacity to maintain all those profiles. So unless you actually have the staff time and the content, tio keep all those different profiles alive and actually have something going on there and can go in and interact with the community that’s there just don’t put the profile up on that platform, you know, just be very specific about what you what capacity you really have so that you don’t spread yourself too thin, and then people find your profile and it looks like a ghost town, and then you’re always apologizing for sorry we haven’t been here exactly, exactly one of the survey questions we asked in advance was, which social media channels do you wish your organization used or used better? And it’s pretty scattered across blogging and podcasting but facebook is kind of a large one, almost almost fifty six percent said facebook they wish they were doing something or more with facebook, and the largest was youtube. Two thirds of the people who serve we serve surveyed i wish they were doing mohr with youtube, but your point is you just you can’t keep up with the joneses necessarily, right? You can’t be on every single platform if you especially if you’re a small organization, but i think the survey showed, you know, that most people responding that they wish they were doing more with youtube and i think that’s because we see so many great videos but aren’t necessarily like high production value videos, and so then you get that feeling of, like, man, i could have made that video, why didn’t i think of it are right and, you know, so i think that there are a lot of those feelings to have seen other people succeed in thinking, gosh, it doesn’t look that hard. White why didn’t i do that? We have to take a break. Amy sample ward, of course, stays with me, and when we return, we’re going continue with social. Media. And we’ll have another contest. Stay with us. Talking alternative radio twenty four hours a day. Hi, i’m donna and i’m done were certified mediators, and i am a family and couples licensed therapists and author of please don’t buy me ice cream. Our show new beginnings is about helping you and your family recover financially and emotionally and start the beginning of your life will answer your questions on divorce, family court, co parenting, personal development, new relationships, blending families and more dahna and i will bring you to a place of empowerment and belief that even though marriages may end, families are forever join us every monday, starting september tenth at ten a m on talking alternative dot com are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over intellect, no more it’s time for action. 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As a consultant to ceos, i’ve helped produce clear, measurable financial results while expanding integrity, passion and joy share my journey as we apply the science of achievement and the art of fulfillment to create breakthroughs for people across the world. The people of creation nation listen to nora simpson’s creation nation fridays at twelve noon eastern on talking alternative dot com hey, hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com i’m leslie goldman with the us fund for unicef and i’m casey rotter with us fun for unison you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back, it’s. Sure. Number one hundred twenty martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. We have a caller on the break. We gotta call r steven perrotto. I know you. Welcome. I know you do what’s up. I was calling to brad schnoll age. Do on your hundredth show. Thankyou. All your friends that beautiful. Thank you very much. Future funds is a company that i do some work with and four. And we do great work with clients, don’t we? I think we do. I know. I think we do. You think we do too well, that’s. Good. Okay. Thank you, steve. Thanks very much for calling in, man. Thank you. Another hundred. Thank you. All right. And we had some with some nice things. Said on on other social media. I had someone who wished us wish us very well on the someone was just very well on the linked in group and ah, bunch of good, well wishes on my email list. And if you want to get on that weekly email lorts find out who the guest is going to be. You could do that on the show’s facebook page. We had a listener, tom l from california, and we’ve a bunch of listeners live from california right now, tom says. I was at the south rim of the grand canyon yesterday already to tune in on your on your broadcast. I thought it sounded fun tow listen while being in this remote spot, unfortunately, just a little too remote and no signal, so i did the next best thing and listen to a pre recorded podcast that i had downloaded for this trip and brought with me. Listen, tom ellen, california, thank you on the edge of the on the edge of the grand canyon. Amy it’s incredible where people are listening technology, it reaches everywhere, staggering, so question number two from maryland, holland, who asked fromthe linked in group and one hour of consulting from me, she asks what’s the biggest misconception non-profits have about social media well following on kind of from that previous question, you know, i think that a lot of small non-profits think, oh, this will be our magical cure all potion of technology, you know, we won’t have to do those email alerts anymore, and we won’t have to really send out your end appeal because, well, just tweet it or we’ll just posted on our facebook page, but it’s, just one channel and you need to be, you know, maintaining your engagement, your strategy across all those channels you still need to use email still need to use your whether it’s, direct mail or phone, whatever you are doing in your organization and social media, just another component on dove course face-to-face exact don’t want to ignore face-to-face meetings, right and social media’s great for face-to-face riel world offline things because people that are there khun just amplify what’s going on can post pictures in real time. Khun, you know, stream of video, khun send out tweets and so all those that aren’t there, maybe aren’t in that city couldn’t come whatever khun still follow along and it’s great for community building around your organization because so many more people feel like they knew what happened and they were a part of it, okay? And people are doing that for us right now, exactly, people a re tweeting, tweeting and retweeting and one of the survey questions we asked is whether your community engagement strategy includes social media and hundred percent did. Say yes. So everybody’s, everybody who surveyed eyes doing it. But we don’t want it to be a substitute for exactly. Of course. Of course. Okay, let’s. See, um let’s go. We have ah, contest winner maria? Yeah, maria simple. Oh, i should have said affiliates and friends and employees of non-profit rate or not eligible, but i didn’t say that maria simple winds absolutely correct. Great vengeance and furious anger is from pulp fiction, of course. And i believe that maria simple is the first person teo to answer that on twitter. But but i have to make important qualification. All results must be sifted through our social media manager, regina walton of organic social media. So preliminarily, maria simple is the winner, but that is subject to change based on heimans on findings by our social media manager, regina walton. Okay, um, we have another question this one is from twitter. Came from matt morgan and he’s at morgan m o r e m o r g a g n on twitter. Advanced question. What are the must have social media platforms? Let’s take that part first cause he asked reports what the one of them must have. Social media platforms well, i wish that he was tweeting along because i just have a question back for him and that’s, who are the people in his community and what air his goals for them if you if you have people in your community that are really into maybe you’re an organization that works with wildlife refuges and they love nature, well, they probably really like taking photos of nature, and that means, you know, the kinds of platforms that you want to prioritize your time on are ones where people are sharing photos, so maybe flicker facebook, et cetera. But if you have a community that works largely offline and very locally, then you’re going to want to pick platforms that aren’t necessarily for sharing out broadcasting tons of stuff, but or maybe facilitating those people, you know, sharing knowledge just within the group. So it really depends on what your goals are and who the people are that you’re even trying to engage you now. This is why i w social media scientist, because i think the average person would’ve said what’s, the what of the must have social media platform there were said, facebook looking and youtube but it’s not it’s, a much more sophisticated answer than that it depends what your goals are exactly exactly, and we’re trying to reach okay, and matt also asks from twitter how is the best way to measure twitter impact so back to that goals question, even though it’s specific to twitter, you know why’re you using twitter? Are you an organization that’s using it to really get a lot of information and knowledge out there? Maybe your think tank and you just want to make sure lots of people are using your research in your data? Well, then you’re going to want to maybe prioritized metrics around retweets and how many people have, you know, shared a linker clicked on a link that you’ve tweeted because that shows your knowledge is getting out there, but if you’re using it just for building connections and you really want people to engage with you, well, then the retweets air just sending more people away. You want to count those replies and people asking questions to you so you know the way you measure twitter impact isn’t universal for everyone, it really depends on why’re you even using that platform, have another contest, and this one is to win and ten sunglasses on and a copy of the book donated buy-in ten the future of non-profits innovate and thrive in the digital digital age zoho dave neff who’s in ten member okay, dave, next book can be yours along with sun glasses to wear while you’re reading it. Although they’re probably egyptian, we’re not giving prescription sunglasses, all right? Well, if you wear contacts, then you can wear the sunglasses while you’re reading eyes. The treasure hunt there’s a treasure hunt i had the founder of a worldwide social network as a guest twice it’s a very top of my network, everybody knows this network. One of the interviews is on our youtube channel, which israel tony martignetti some dude in boston took. Tony martignetti so my neck, my youtube channel, israel. Tony martignetti what is the name of the founder of the worldwide very well known social network that i had as a guest? Twice, you’ll find one of those interviews on a video on the youtube channel real tony martignetti answer on the youtube channel put a comment on the youtube channel, um and name him and you will. Win the sunglasses and the book. Okay, let’s. See who else we got? We got baldwin, new york. Welcome, atlanta, georgia that’s. Probably the net singleton, our master and assiduous tweeter. Welcome atlanta. We also have ah, north carolina. What was that town in north carolina? Sam, i missed it. Newport, newport, north carolina. Welcome. I love our live listeners. L three’s love live listeners. Wei, have another question for you from this one’s from peter heller also came to the linked in group peter heller. I’m wondering if any research has been done on how much of a capital campaign can be raised via social media. I believe social media is vital for non-profits, but the sexiness of it distracts from the eighty twenty role, which is eighty per cent of your gifts will come from twenty percent of your donors. You aren’t going to get your top gifts from via the internet, but you will get smaller gifts and lots of visibility. So basically asking, is there any research on how much of a campaign comes from social media have any insight into that? I don’t know if there’s research about the whole campaign because for a lot of the people that are doing this research and benchmarking there, the people either process anders or facilitating the online donation, and so they don’t know the rest of the story. They don’t have access to the organization’s data to know what else they were raising. They only know the data of the online portion, but there’s definitely benchmarks around that, and one that is, you know, has been done. You’re over a year is from blackbaud and the chronicle of philanthropy just is a heads up, i don’t know spoiler there, maybe i’m not supposed to say, but i would keep an eye out there because they’re going to be doing summarily good stuff with online fund-raising data very soon just to help keep those benchmarks out there, okay, but i would go to blackbaud and get there. They’re online donation research and you can see the average gifts, eyes, you know, it has been increasing and things like that, okay, i would also add for peter’s question that the the social media e-giving is probably going to be at the base of the of the fund-raising pyramid, the campaign pyramid where the base is all the smaller gift. We typically say it might take hundreds or thousands of small gif ts and typically, that’s. The gift giving that’s online is fifty twenty five, one hundred dollars. You know, in that vicinity and those air in a capital campaign of ah, even just a smaller campaign of two hundred fifty thousand dollars, or half a million dollars. You do need lots of those smaller gift, right and that’s, where social media would would probably be counted in that in a campaign. Exactly. Thank you. Let’s. See what we should do. What with that way have just three minutes. Is that we’re here? Oh, we have. Ah, scott, koegler is on the line. Oh, scotty kegs on here. Tony scott. Koegler is our regular technology contributor and the editor of non-profit technology news. And he is with us for a few minutes. Scott, how you doing? I’m doing great. How you congratulations, by the way. Thank you very, very much. You have a little social media topic for us today. What you gonna do? We’re gonna tease us with. Yeah, actually, it is a teaser because we’ll talk about this next week, but, uh, analytics. I mean, i heard part of the conversation about how do you know what you’re getting from? Your from your social media efforts and that that kind of goes to return on investment, you know, why would you actually spend time and money pursuing social media, right? How do you know what you’re getting from it? Okay. And that’s kind of been a perennial issue with just, you know, making those kind of decisions. So what do you have for us? Yeah. There’s. A lot of platforms out there. I know of three that are kind of my top of mind there’s hoot suite, which is a combination of free and paid for depending on the level of the analysis you want to do, uh, there’s, another one called market metoo sweet, which is kind of a new one. And it’s got a fairly unique approach to enable that was market me sweet market metoo assume suite is s u i t it is confectioner sweet. Okay, right. And the other one, which is maybe a cut above those two is something called radiant six. Maybe i am six. Okay. And that’s now a sales force dot com company. And they’ve got very interesting approach. They actually allow you to find the people that are talking about the things that you want on whatever platform there using whether it’s, a lichten group or yahoo group or twitter or facebook, or any of those and actually all at the same time, and then initiate conversations on the platforms that they’re using it’s really unique. And then they got all kinds of reporting stuff. Okay, um amy, do you have? Do you know any of those? You know, those sites or or? Any others that are useful for analysis of how you’re succeeding? Yeah, there’s, there’s tons of of platforms like that, you know, that range from frito all the money in the world that you want to invest in being able to track and report everything. I always recommend the organization’s start with a free version, no matter what, because until you’re tracking something you don’t know what’s worth investing in on dh you, khun get very sidetracked by all the shiny, shiny toys that are out there. I’ve used most of them, or at least tried them out. One thing that i do like about radiant six so that’s on the spend your side of what scott just shared. One thing that i do like about radiant six is that it has some tracking for the whole conversation. So you can say, you know, if you are using twitter, for example, to really grow your brand and change people’s ideas by getting your data and your knowledge out there, then knowing what percentage of the conversation on that topic you are a part of that’s. Incredible. Okay, thank you. Okay, scott. Cool. Everybody agrees. Excellent. And i know scott, you have to go. You coming down for a few minutes? Indeed, we are going to record next week, but that show that where scott and i will go into more detail on the analytics that’ll be the august third show. But he and i will be doing that next week. Scottie, thank you very much for calling in. Thanks, tony. Congratulations again and talk with you. Thank you very much. Thanks, buddy. Bye bye. Okay. Um, let’s see what we could do right before a break. Maybe another let’s. See another treasure hunt. Maybe we have two minutes before breaks. And so, uh, okay, perfect. So we’ll have another treasure hunt on the block. I have had a ceo of a popular charity rating organization on the show. This is a treasure hunt on the block. His last name is berger what’s his organization. Post your answer on the facebook page to win a copy of open community. A little book of big ideas for associations navigating the social web. So again, had the ceo of a popular charity rating organization on the show search my blog’s for his last name, which is burger and tell me what? His organization is and post the answer on the facebook page, and you’ll get the book for matty. Grant is also an antenna member. This incredible amy knows all these authors, really, i have to keep. I need better social social circles. I hang out with you more right now, we’re going to take a break. Amy sample ward, fortunately, can stay with us the whole show. Grateful for that. And and also after this break, we’ll have tony’s take, too. I’ll have another contest, and you’ll be maria semple with with about us and also jean takagi and emily chan. And again, any stays with us, so and i hope you do, too. Talking alternative radio twenty four hours a day. Hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. 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Welcome back to the one hundred show who it’s time for tony’s take two at roughly thirty two minutes into the hour, my voice is cracked like i’m like fourteen years old. Welcome, georgie city, newjersey! Welcome live listener judges, teenagers, that’s my dad’s birthplace it was greenville hospital in the greenville section of jersey city, and my grand parents used to live on mcadoo have in jersey city. So welcome jersey city on tony steak to right now, i first want to be very careful to say thank you for everybody who has been listening to the show. There wouldn’t have been one hundred shows i would not have been doing this for two years if nobody was listening. A podcast that nobody listens to is ah diary it’s under lock and key or what good is it so very grateful? I’m very grateful for lots of listeners, lots of support followers on all our different social media channels of the show. Thank you very much and a special shout out for a podcast. Listeners there are over a thousand of them, and right now i have a contest for podcast listeners. So live listeners, you’re welcome to listen. Don’t don’t don’t shut away, but this one is for podcast listeners. They’re going to win an intent t shirt and a pair of sunglasses, but after the podcast is posted and regina walton knows exactly the moment and second that the podcast goes live. And after that time, the first person who tweets the phrase non-profit radio has over one thousand podcast listeners, we’ll win the end ten t shirt and pair of sunglasses, so podcast listeners. After you’ve heard that podcast, go to twitter, use the hashtag non-profit radio and tweet the phrase non-profit radio has over one thousand podcast listeners, and i’ll leave it to your discretion when you where you want to put a comma in the one thousand that’s up to you, my blog’s, as always, is tony martignetti dot com and that’s, where you will find information about today’s show and that’s, where we’ll be posting lots of contest winners next week. We’ll have the contest winners posted on my blogged at tony martignetti dot com, and that is tony’s take two for friday, july thirteenth, twenty eighth show of the year. Right now we have lots of contributors with us, maria simple is on the line. How are you, maria? Great. How are you doing? Very well, thank you. Marie is the prospect. Find her she’s an experienced trainer and speaker on prospect research. Her website is the prospect finder dot com her book is panning for gold. Find your best donor prospects now and on twitter she is at maria simple. Welcome, maria. Thanks, tony. And congratulations. Thank you very much. I know you and you and amy and i are going to talk about email and online strategies, so we’re going to get to that that connection very soon. But let’s bring in gene and emily to what the heck gene and emily how you doing? We’re doing great many congratulations on your hundreds. Thank you, emily. Are you there or is genius speaking? Speaking speaking for you today i’m here okay. Jean takagi is the principle of dio the non-profit exempt organizations law group in san francisco. He had it. The popular blogger at non-profit law blawg dot com and he’s at g tak gt a k on twitter emily chan is an attorney at neo-sage principal contributor to that non-profit law blogged and on twitter she is at emily. Chan, welcome again. So and you guys were going to talk about who owns your twitter account? That’s? Really interesting. But let’s see let’s, start with maria and maria. You have some advice around coordinating email and social media channels. Yeah. That’s right. Tony, really? Email marketing is no longer just about sending out email blast because it’s all very share a bill now. So the beauty of it is you can take the communications and leverage them much further. Both us, the sender, but also the person receiving it can go ahead and forward the communications on their social media platform. Okay, forwarding. So is this done with a simple links in an email? Yeah, usually it’s done with that share, that social share bar that we’re also accustomed to seeing now that also it already has a little icons embedded into it. Okay, but certainly they can take the girl and cut and pasted in as well if they prefer to do it that way. But those social share buttons really make it great to be ableto take your communication and leverage it further. I mean, what what’s your vice around coordinating email with your social network channels. Yeah, we try to do that, i’ve seen organizations actually see big upticks because they see, you know, a message go out and then a coordinated message asking what people thought of it or if there was a video embedded or photo, you know, an action that they can then say, hey, look at all the people signing that petition or whatever, but another form of engagement that i’ve seen, especially small organizations that, you know, maybe have to staff or say three staff are not paid, you know, like just a volunteer organization used tools, you know, they don’t like that very first question getting spread too thin, they know they have email addresses, they’re not going to worry about facebook, so they really want to make those emails really good. Andi, i’ve seen people use a tool called group fine that allows your email toe actually be kind of alive, so i’ll send out an e mail to everybody, and i say, you know, we’re looking for your feedback about this event, you know, what day do you want it? And then who would you like is the speaker? You can embed those questions in the email and when people respond and you open your email, you see their responses live in your ok so people can see written out answers from other people in the community, etcetera. So you can literally start a conversation in an email because everyone is opening that email and seeing it and that’s why it was called group find group, vine group find like a great plan. Great. Fine group. Fine. Okay, maria, what what else did you want to share with us? You know, i wanted to share also that there is a site called nutshell mail dot com for those small organizations that are thinking, well, how do we begin? Teo, monitor the conversations that are going on elsewhere. You can actually set up an account with nutshell mail, i believe it’s free and you can have the three e mails sent you. However often you want throughout the day. So let’s say you’re interested in monitoring your e mail your social media communications and mentioned at the beginning of the day and toward the end of the day, not shell male will actually send you an email. Recai recapping all of social media that has been going on or you actually designate you’re interested in monitoring face focus your monitoring, lengthen or twitter. You designate which ones you’re interested in getting the communications about. And maria is nutshell male free. I believe so. Yes, it is. Okay. She says yes. Maria says yes. So yes. Okay. Excellent. Excellent. Maria way. Want to leave us with one other tip before we have to move? Teo jean emily a little bit. Yeah, i think one other site that i might like. Just drop and leave with you it’s something called social quick starter dot com and it’ll give you some additional ideas about how to leverage your email communications into social media. Okay, would you be good enough? Teo? Post these on the facebook page on the linked in group. Sure. All these free resource is. Thank you. I always appreciate you doing that. Thank you. Um, on dh, you’re welcome to stay if you want, you hang on the phone. Maria, can you cure? Okay. Excellent. But let’s, uh, let’s. Go to jean and emily and there’s some recent controversy around a case that involves whether the issue is whether a person on employee or the employer owns the twitter account after the employee leaves who’s going to who’s goingto give the fax an overview of the case familiar gene, go ahead either one okay, not go there. There was a case recently and arises because many of us are mixing our work and personal lives so much and i think that’s especially true when we’re using social media. Andi so for people who are on twitter on by all of us, i think are on twitter now we put in our personal statements as well, lazar our word promotional statements and do some branding for our companies and for our selves personally. So there was a recent case, probably the most well known that was filed in july of last year involving phone dog and an employee who’s named noah kravitz. Kravitz was using a twitter account that had phone dog is part of the twitter handle phone dog noah okay, promote the company and crab it’s left the employment, kept the twitter account and changed the handle to noah kravitz, his name but by that time, he’d accumulated over seventeen thousand twitter followers um, and months later, phone dogs decided to sue because they wanted the account in the followers, you know, suing for damages, they figured out that each follower was worth two dollars and fifty cents per month for eight months, and that ended up being three hundred forty thousand dollars in that complaint timesthe seventeen thousand followers that’s interesting that any idea how they came up with two dollars and fifty cents per month for ah is the value of a twitter follower? Well, that i think if i’m following you, i’m worth much more than that i’m worth, i don’t know fifteen or twenty dollars a month surely that’s definitely the big issue, and it may be a way that each organization values its prospects on customer list, but that’s that’s sort of each organizations proprietary information. I’m not sure exactly how they came up with that and that’s definitely one of the issues. Okay, i’m going to just ask amy, just this is a little date. Well, it’s an interesting issue. Yeah, but i know and we’ll go deeper in the law. But, amy, any sense of value, any reason research on how how twitter accounts value their followers in really indulgence sense? I don’t know, i mean organizations do it in different ways, in this case, it’s. Very different than, like many non-profits that aren’t tracking the our ally of anything or anyone. So they actually have the math, you know, to to do the calculation. But i think that for most organizations, their primary use of twitter was just the community building and never asking for anything you know, fund-raising wise not doing appeals. They’re not even doing customer service for other fund related work, but in litigation, as jean points out, there has to be shevawn cause of action and also damages. If you’re angry at somebody but you weren’t injured or damaged by it, then there’s no recompense in law. Anyway, you might get an apology, but so that’s how they valued. Ok, jean little digression. Sorry. Yeah, so well, that’s the basic issue and and of course, been final by finalized yet, so they’re still going into settlement agreements, and we’re going to learn from this, but we think this is going to blow up and be more pervasive because there are a lot of issues involved where employers are just not making clear who owns the account that out that and that creates, you know, potentially triable issues i have i’m sorry, i have a survey question and emily, this will probably leading to some of your advice around this. Do you have a written policy on use of social media accounts by employees? And about fifty six percent of people said yes at about forty five percent, forty four percent said no. So let’s, sort of close to a half don’t have a written policy. Emily, i’m sure there’s advice that involves written policies, of course, absolutely. With any policy, i think it’s important to think about what you’re actually trying to address. So even if half of the survey respondents have a policy, is it actually addressing the questions that are coming up in cases like phone dog versus kravitz? You know you may have policies about what can be put a on the twitter account, like what kind of content you’re supposed to push out. But did you actually address, you know, who owns the account, who maybe account, and you have guidelines for howto relinquish that account when that the employment end. So these are all the kind of questions that organization should be thinking about when they’re creating these policies. Now that these cases, they’re coming up, okay, and we just have a minute before a break. One more piece of advice. Teo, help stave off these these issues. I think just making any step in the right direction, you know, it’s hard to do a comprehensive policy, but to just tackle one question out of time, i think you can really help the organization in the long term just to say, you know, the employer owns the account and you give it up end. Making that clear is something that i think probably a lot of organizations i haven’t done yet. I haven’t thought about it, okay, you’ll stay with us. Of course, i like i love the name of that case phone dog versus kravitz. I don’t know if he’s related to lenny kravitz or i think of mrs kravitz from bewitched. Those of you remember that show, mrs kravitz, i believe, was the neighbor. I don’t know if noah is a descendant of any of them. We’re going to take a break and when we return, maria semple stays with us and jean takagi in emily chan and amy sample ward and i hope you two. You’re listening to the talking alternative network. 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Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. How’s your game. Want to improve your performance, focus and motivation than you need? Aspire, athletic consulting, stop second guessing yourself. Move your game to the next level, bring back the fun of the sport, help your child build confidence and self esteem through sports. Contact dale it aspire, athletic consulting for a free fifteen minute power session to get unstuck. Today, your greatest athletic performance is just a phone call away at eight a one six zero four zero two nine four or visit aspire consulting. Dot vp web motivational coaching for athletic excellence aspire to greatness. Talking. I’m can burger of charity navigator. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back to the one hundred show that last love, amy’s little move that last drop where someone is that’s called a drop when someone is endorsing the show. That’s a pretty significant clue to one of our current contests. I have to leave it there. Amy, i want to ask you how, and ten manages ownership of social media properties and three organizations, all about social media. You’re all doing lots of things. How does how does that organization manage this? Sure. So we definitely do have a policy in place and it’s part of our employee handbook that everyone has to sign. So we know you at least pretended to write it. Did you mean emily chan, right? That policy for you? She did not. They did not. Well, it’s probably substandard, but haven’t i? I’m happy to say it some standard until they look it over, but we that the inten organizational account and ten org on twitter is the only one that is thie official voice event ten and we have policies in place that say who can have admin access to that? You know who khun tweet from the account when what kinds of things? You tweet, but then we also have some guidelines and parameters for using your own account and that we’re totally fine if you want to have your own twitter account and not be associated with antenna and never talk about us, etcetera. That’s truly finds your personal account, but if you do want to tweet about and tens work or in support of intent or anything like that, then we want to make sure that you say that you are an ant in employee in the bio so that if if, say, someone asked a question and you respond from your personal account and not the official account, they know it really was legitimate, you know, information that they were getting back, and it wasn’t just some random person trying to say this is how to use the site or something. So we want to make sure that it’s, transparent and clear in your profile, but we don’t own that profile. We don’t own. We don’t try and measure or anything, even those personal accounts, and then when you leave, well, then we ask, obviously, that you take the reference that urine and an employee out of your bio, but that’s it, it’s still your it’s your own account. Okay, jean, how does that sound to you? Well, we love and ten. And so you know in-kind well, okay, that okay, their policies, they’re probably pretty strong. And that sounds like that. Sounds like great. Those sound like great guidelines. And maybe one cautionary note. If you don’t do something like that. And you’ve got an employee that’s tweeting on a quasi work accountant starts to endorse a political candidate in this election year. You could get into a lot of trouble for your organization. Election hearing. We talked with her. Yes. You and i and emily talked a lot about that in a previous show. Election hearing and political advocacy. Okay. We definitely like to encourage people to vote, but we do not tell them who to vote for. But so what would happen then, jean if if amy on her on her on a personal account, that does say that she’s within ten started to endorse a candidate, what would happen? Well, those those words could get attributed, teo. Antenna if it’s an antenna owned, account controlled account and then that’s just a safety organization, it endorsed the candidates themselves, which is a violation of five twenty three and potentially jeopardised the five oh, one seat to exempt status of the organizations why you gotta do take steps to make sure that that doesn’t okay? And i guess, emily, that should be a part of your your polyp written policy, yeah, absolutely a cz much of the organization and its best interests, khun document that it’s doing its part to take care of its responsibility that’ll be helpful. So in the employee handbook saying, you know, if you do put that urine and an employee like you should know that is a five, a one tree organization, we can’t make these kind of statement was we can’t expect organizations to monitor all of their employees accounts, and then if the employer does become aware of something that happened, you know, documenting the steps you took to make sure that it wasn’t attributed to the organization, like having asking the person, maybe tio put something on their account to make sure that it shows that it’s their personal account i’m or even just as the organization with the accounts, you’re in control of making sure that you’re putting the information out there like that, we do not monitor employee account, okay, amy’s doing a lot of nodding. So i just i mean, generally that’s the way in ten manages things. Yes, yeah, okay, um, let me ask you, we just have about two minutes left. Can’t noncompete and non solicitation agreements be valuable in this? Also, jean. Yes, absolutely. So if somebody doesn’t, uh, have has a personal, own email account or started sorry social media accounts like a twitter account and brings it to the organization’s main competitors when they switch firms and that’s going to be a problem if they bring all the followers over oh, run so absolutely having a non compete but use traditional non compete agreement. But make sure that they reflect that there’s social media properties as well. That may be involved, i think it’s really important? Yes. Because in this phone dog case, noah just noah kravitz left the employment, but he didn’t go to a competitors, but yeah. Interesting. If if you go over to a competitive right. Absolutely. Yeah, very good. Let’s. See, i guess we should probably say goodbye, maria. Simple. You’re still there. I know i am. Um, let me give you one shot. Is there anything? Is there any more sight? One more site. You want a name in our last minute? Since we haven’t talked to you for a few minutes. Oh, boy. Uh, gosh. There’s so many great ones out there. One mashable dot com. Okay, mashable i love just kind of keeping. Track of what mashable is talking about in all things. Social media and always come up with some interesting ideas after i read one of their articles. Okay. And that’s. A very well known block. Jamie, you follow that also. Develop mashable. Okay, maria simple. Thank you very much, maria. Simple. Of course, the prospect. Find her. You’ll find her at the prospect finder. Dot com. Thanks for being on maria. Thank you. Congrats again. Thank you very much. Gene and emily at neo non-profit exempt organizations law group in san francisco. The block is no non-profit law blogged dotcom. Thank you very much. Both for being on. Thank you so much, tony. Congratulations. Thanks, gene. Thank you. Thank you, emily. Thanks for helping talk to you next month. Amy let’s. See in wrap up one thing that you want, teo leave listeners with about social media that we haven’t said that’s sabelo in, like, twenty seconds zoho i would say give tools a try on your own if you want. If you think that they could be used for your organization before you try and set up the organizational account, so you give yourself a chance to figure out. How it really works, what things you like about it, etcetera, before you set up that organizational profile and start directing people there and then realize, oh, actually, this is broken or whatever, you know, work those kings out on a personal account first amy sample warders, membership director and ten non-profit technology network, which you’ll find it, and ten and t e n dot or ge and a contributor to stanford social innovation review her block is amy sample ward dot org’s amy, thanks so much for being a good yeah. Thank you for having me. Congratulations. Thank you very much. Real pleasure. Next week, we start to move to show number two hundred. Trim tab marketing. James eaton is president and creative director of tronvig group and the metaphor of trim tab as one person who can move an entire society has professional and personal meaning for him. And he’s gonna explain how something very small can really have a big impact on your marketing and had to figure out what that small thing is. Also no more crappy corporate partnerships. Another interview from the fund-raising day conference will have two people who were speakers at fund-raising day. And they want you to take a holistic approach to your corporate relationships because your charity as real value for companies and they have a lot more to offer you than just money. We’re all over social media, you know that by now you can’t open a new tab on your browser without a head on collision with tony martignetti non-profit radio, you know, we’re on linked in, you know, we’re on facebook, you know, we’re on twitter use that hashtag non-profit radio lynette singleton, thank you very much for your live tweeting today i’m on four square! You can follow me on twitter also, and those are all the ways oh, youtube, i forgot about that itunes you want to become a podcast listener non-profit radio dot net takes you to our itunes page what does it mean when a cause long out of spotlight raises one point six million dollars in just two years, an idea grows into a powerhouse helping one hundred seventy thousand people each year, and when an agency raises three point eight million dollars in government grants in six weeks, it means lap a has done its job lap lap a lap of fund-raising dot com for your campaign grants and planning needs. Our creative producer was claire meyerhoff. Sam liebowitz is the line producer of tony martignetti non-profit radio shows. Social media is by regina walton of organic social media. Regina, thanks for all your help today, and the producer of tony martignetti non-profit radio is john federico of the new rules. I hope you will be with me next week for the one hundred first show. Tony martignetti non-profit radio, one to two p, m eastern on talking alternative broadcasting at talking alternative dot com. I didn’t think that shooting the good ending. You’re listening to the talking alternative network. Get in. Thank you. You could. Hi, this is nancy taito from speaks been radio speaks been radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping conscious people be better business people. Dahna you’re listening to talking alternative network at www dot talking alternative dot com now broadcasting twenty four hours a day. Buy-in oh, this is tony martignetti athlete named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving. Communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications. That’s the answer. Dahna

097: Giving in 2011 & Video Talk With Scott – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Bob Evans, editorial board member of Giving USA

Rob Mitchell, CEO of Atlas of Giving

Scott Koegler, editor of Nonprofit Technology News 

Read and watch more on Tony’s blog: http://tonymartignetti.com

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No. Hello and welcome to tony martignetti non-profit radio for june twenty second twenty twelve we’re always talking about big non-profit ideas for the other ninety five percent. I’m your aptly named host. I do hope you were with me last week, i’d be in distress if i learned that you had missed motivating your board for major e-giving to start from the fund-raising day conference earlier this month, jennifer herring had advice on motivating, working with and supporting your board to help them step up to fund-raising duties and revisiting your twenty twelve prospect plan. Maria simple, our prospect research contributor and the prospect finder, did a midyear checkin of her new year’s, her new year’s ideas on your twenty twelve prospect plan from our january sixth show, we talked about the cultivation events that you promised yourself you were going to set up and there’s google lorts you’ve been meaning to get to this week e-giving in two thousand eleven e-giving yusa and atlas of giving use very different methods to report charitable giving e-giving yusa is a survey that looks back the atlas is a forward looking prediction with e-giving yusa, boardmember and atlas givings ceo will contrast. The methods and hear what each has to say about last year’s e-giving numbers and we’ll look forward a little bit, too. Then video talk with scott are scott, our tech contributor scott koegler he’s, the editor of non-profit technology news. He’s going to share the buzz on video sites many that are free that help you make good looking videos to tell your stories between the guests on tony’s take two. If you’re going to give you got to take time off to be great at giving to others, you have to take care of yourself. That’s, my block this week and that’s what i’ll talk about. Use the hashtag non-profit radio to join the conversation with us on twitter, hashtag non-profit radio. Right now we take a break, and when we returned, my two guests will talk about giving in two thousand eleven, so stay with us. They didn’t think that shooting getting ding, ding, ding ding, you’re listening to the talking alternative network, waiting to get me anything. Cubine money, time, happiness, success, where’s your breakthrough join me, nora simpson, as i bring you real world tools for combining financial smarts with spiritual purpose. As a consultant to ceos, i’ve helped produce clear, measurable financial results while expanding integrity, passion and joy share my journey as we apply the science of achievement and the art of fulfillment to create breakthroughs for people across the world. The people of creation nation listened to norah simpson’s creation nation fridays at twelve noon eastern on talking alternative dot com. Are you stuck in your business or career trying to take your business to the next level and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three that’s to one to seven to one eight one eight three the conscious consultant helping huntress people be better business people. Dahna you’re listening to the talking alternative network. Welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent with me now is bob and rob. Bob evans is a member of the editorial board of giving yusa and rob mitchell is the ceo of atlas of giving, and they’re both here to talk about giving in two thousand eleven and look forward a little bit. Bob, rob, welcome next-gen durney good to be here. It’s a pleasure to have you, bob. Welcome to the show. Rob. Welcome back. Rob’s been on before let’s. See? Tony? Yeah, my pleasure. Let’s. Um, let’s. Start with bob evans. Um, the methodology between e-giving yusa and atlas of giving differ considerably. What? What is bob? What is giving us a cz method for assessing fund-raising last year? E-giving you’re giving us a historically is the most accurate report on charitable giving in america. Refined it’s methodology slightly over the last couple of years, but, uh, it’s still considered to be the most accurate and consistently, uh, uh, focus. Uh, various estimates are based on economic metro’s models using tax data, government estimates from the i r s and other components of the federal government and other research institutions. Okay, but there’s a big survey component, right? Absolutely. Yeah, let’s talk about the thing, isn’t it? I mean, i think that’s what it’s known for is being a survey of charities when you talk about that individual charities air not surveyed umbrella organizations, air survey ok, well, i’m really organizations such as, uh, the the council on foundations, counsel for aid education, the national center for charitable statistics of the urban institute on some other organizations like that that compiled data for various sectors of the e-giving factors. Okay? And so you do the survey at the end of the calendar year, and then and then every june the report comes out. Is that right? That’s correct so that that the report also is revised twice based on new data that comes in from especially with the federal government. The i r s so that the estimate that came out for two thousand eleven giving will ultimately be revised slightly twice more. Okay? And i know you have a revision from two thousand ten, but we’ll get to that. We’re not. We’re not there yet. You want to talk about the methodologies first and so roughly how? Many charities are represented by the umbrella organizations that you survey. Well, they’re one point two million. One point, one one point two million non-profits in the united states is registered with the irs. And then there are two hundred twenty thousand houses of worship. But but how many are represented by the umbrella organizations that you are surveying? Uh, no. Unclear it’s. Probably the most complete survey of anybody but one point, one million non-profits air not surveyed, but because of the methodology that hughes okay, all right, but you, but you don’t know the percentage of the one point one million that you are that you are encompassing in the overreaching surveys. Okay, because we’re dealing with nine nineties were dealing with other federal reports that all non-profits are required to file. Okay. Rob mitchell, uh, atlas of giving what? What’s your methodology there. Well, tony, to give you the methadone, the methodology that we have is that using more than forty two years of published e-giving data and the u s, we were able to prove that charitable giving in the u s is specifically and directly tied to certain factors in the economy and those those factors in the economy changed by sector and by source uh, and by state and so we’ve been able to prove beyond a shadow of a doubt, the charitable giving his directly tied too specific factors in the economy, not just the overall economy. We know what those factors are, and we have built algorithms when bac checked against more than forty two years of data match up at, uh, ninety nine and a half percent coefficient of correlation, this is the same kind of technology that is used in many macro economic measurements in the us, everything from unemployment to retail sales and so are are unlike what bob’s talked about, we don’t rely on surveys at all. We have a macro view of the entire non-profit e-giving sector, we break things down by nine sectors, four sources and fifty states. And uh uh, the interesting thing about our methodology and technology is that while it is useful to look back and we’re talking now about two thousand eleven, but we already have numbers we measured by month, and so we already have Numbers through last month of 2 thousand twelve, and more importantly, we have developed a forecast. Based on the realities of the factors in the economy and demographics that dr charitable giving, we have a very active forecast out for the next twelve months. Okay, we have just a couple seconds before break. So clearly yours is a forward looking and giving us a is looking back. Bob, just, well, i’ll tell you what, we’re gonna take our break. And then we’ll talk just a tad more about your methodology. And and then we’ll get into the Numbers from 2011. So baban, rob will stay with us, and i hope that you will. Also talking alternative radio twenty four hours a day. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Durney hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading. Learn how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics has just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com this is tony martignetti, aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com lively conversation top trends, sound advice, that’s tony martignetti, yeah, that’s, tony martignetti non-profit radio and i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. Dahna and with me is bob evans from the editorial board of giving us a and rob mitchell, ceo of atlas, of giving robert won’t spend. Ah, just a little time, a couple seconds really just give listeners remind listeners like, just i should say of a few of the data points that giving us a cz forecasts are are based on well, you mean the alice e-giving what i said, i said, giving us that. Yes, i’m sorry, the atlas of giving what are just some of your econometric data points? We’ll sew it. It ranges from everything from i think most people have been in the nonprofit sector for awhile realized gdpr a significant player, but it tony, it ranges from housing starts to unemployment to corporate inventories. There are a variety of factors, and depending on what sector or wet source we’re talking about, they’re they’re different things. Obviously, the stock market in two thousand eleven it was huge for some sectors and for some sources of gifts. So, um, we have specific algorithms built for each each of nine sectors, each of four sources and for all fifty states, ok, understand on dh, those sources are the different charitable missions, i’m sorry, the sources of the funders, the four sources would be individuals, foundations, corporations and request and sector and the sectors are gonna religion, education, the arts and so forth. Okay, excellent. So what did two thousand eleven look like to atlas of giving what happened between two thousand ten in two thousand eleven? Well, two thousand eleven was a remarkable year for for bounce back giving. In the united states. We recorded the national e-giving increase of seven and a half percent in two thousand eleven, and it was fueled largely by a very robust stock market increase, especially in the first seven months of the year. And you see that reflected in several things. Back-up. Just as in a couple of examples. Donorsearch vice funds had record years. Fidelity give fund. In their gifts. For two thousand eleven, vanguard was up seventy five percent. Colleges and universities are you have to do is google college and university record fund-raising sing, and you will see literally dozens and dozens of examples, everything from from harvard and stanford. Teo small community colleges who had record fund-raising years in two thousand eleven. Right on dh. How did two thousand eleven compare to pre recession two thousand seven? Well, it’s uh it’s recovered quite nicely. We’re well past prerecession numbers in terms of total giving in the u s and you know, there’s, there are some storm clouds on the horizon. Our forecast is is a bit sobering forking last quarter of two thousand twelve, we’re going to get well. Let’s not go to the forecast was wantto compare apples and apples for so and adjusted for inflation. What kind of increase did you see from two thousand? Elation? Inflation has baked baked into all of our algorithms. So we’ve got that handled. Okay, so no adjustment necessary from that adjustment. That’s seven and a half percent growth from ten to eleven. Yes. Okay, bob evans. What did what did giving us a c from two thousand ten to two thousand eleven e-giving usa says that two hundred ninety eight point four billion dollars were given to non-profits in ten sectors across the economy. This represented about a four percent increase from two thousand ten. But when adjusted for inflation, it’s only ever about a one percent increase over two thousand ten. Ok, now those numbers are quite different. Well adjusted for inflation, one percent from giving yusa. And the same number seven and a half percent growth from the atlas of giving sabat that’s interesting. What? Uh, rob, what was your total giving number? Was it near the two hundred ninety eight point four billion that giving us a found? Oh, no, we’re well beyond that are part number was, uh, three hundred forty six billion dollars given. Okay, so we have a delta of difference of about fifty billion dollars. Roughly? Yeah, okay. Anybody care to offer their thoughts on why those the percentage and the and the gross number differ so much? Who wants to take a stab at that? Anybody you know, i’ll take a bit of a stab at it, tony, i think if you go back to two thousand eight and two thousand nine and just a bit of from my past, at one time i was the chief development officer of the american cancer society and in terms of using surveys and so forth we had we had a board policy that we didn’t participate in any survey, so it didn’t matter if it was independent sector or the association of fund-raising professionals or or the non-profit times we didn’t participate. And so you had america’s largest health charity not participating in the kinds of surveys, and then there were also there’s also some there’s, some organizations that provide this information, i think the good thing about the alice of giving it that we’re agnostic we’re not subject to two thousand two thousand ten was was an interesting year because you had this large outcry from some very large organizations that didn’t do well the previous year and put give my impression is that it put some pressure on giving us a to reconsider their methodology, which they’ve now changed, but we’re not subject to that sort of thing because we’re not changing our methodology, our methodology solid, we’re sticking with it. Okay, okay, well, let’s give bob evans a chance. You know, the keeping things civil. But i think that’s interesting because the numbers and the percentages do vary so, so greatly. Bob what? What, what? What? What’s your take on this. I think the whole issue really is. How is your organization’s faring fromthe fund-raising arena today? Uh, that regardless of the surveys, regardless of the reports like atlas e-giving are giving us a it really comes down to the bottom line of how each organization is faring and how they’re, uh, seeing support uh, these are all best guesses at at the best. Well, okay, but i think, surely uses that both get atlas of giving and giving us a are reasonably up for two thousand eleven, representing the second consecutive year for increased e-giving but also understanding the two thousand seven undoubtedly was the best year for giving that was a member of two thousand seven was the start of the great recession, okay? And that’s, when everything had cascaded groundwork rob you if i could add a little bit toe weapon, uh, saying here, you know, one of the things that we’ve been able to observe for the first time, i might add, is that, um, you take a look at two thousand eleven, there are many organizations that didn’t do well in two thousand eleven, and the reason is that if they are heavily weighted on relying on small gifts from lots of lots of small gifts from lots of small donors, they’re tremendously impacted by continuing i unimportant. On the other hand, colleges and universities donorsearch advised funds, arts organizations and others, not nearly so affected by high unemployment numbers but very favorably affected by favorable stock market value. So there are the charitable giving economy contains a lot of moving pieces, and the fun part for us is that we’re now able to identify what those moving pieces are and how they’re how they’re affecting individual sectors and individual sources, and bob is exactly right. It all boils down to, regardless of what we say or what giving yusa says says it boils down to how are you doing? And what will you be doing in the next in the next months and years? Sure, i think, though, that you know, if a charity wants the benchmark against something, it has it’s got a broad spectrum tio to benchmark against because it’s either one percent increase or seventy five percent increase. So depending on how you did individual, you could sort of you could say, well, we’re doing much better than the giving, yusa says. Everybody else did, but not as well as atlas of giving says everybody else did fair enough, but i would also add that in terms of benchmarking and part of the reason that i created the atlas of giving was because at the time that i was a fund-raising practitioner and being evaluated evaluating my staff of value, winning my programs and being evaluated myself it’s very difficult to have that kind of evaluation that comes out so late and doesn’t correspond to my fiscal year, so our benchmark is solid and consistent. Once you set the benchmark, then you’re measuring velocity and trajectory, and our benchmark comes out monthly so that i’m able to compare it to my fiscal year or practitioners compared to their fiscal year, and they can keep a monthly benchmark rather than having to wait till the end of june following the calendar year to find out okay, what the benchmark might be okay, but that’s rob mitchell and he’s, the ceo of atlas of giving and also my other guest is bob evans remember the editorial board of giving us a and we’re talking about last year’s numbers let’s move to some of the sectors bob, you and atlas, i should say you and giving us a agree that hyre ed and donor advised funds did very well, so big increases in two thousand eleven. Absolutely, i want you to talk a little about that. Why? Why you think that is? Well, i believe tremendous growth of dollars for donor advised funds is a reflection of support from middle income america in particular, who are you talking away dollars in donor advised funds because they haven’t been satisfied with the transformational projects that non-profits air presenting their banking future charitable support so you think charities or not, motivating donors sufficiently outside hyre ed, i think even in hyre ed, i think all of the categories in the nonprofit world have to reexamine what they’re asking of donors, and they need to be showing impact in transformation, and then we’ll end up seeing better. E-giving rob mitchell, what’s your take on the two sectors well increased, i think first of all, back to donor advised funds this extraordinarily good year, you know, seventy five percent increase for vanguard, eighty one percent increase for fidelity that can’t be a one year change like that cannot be explained by a change in sentiment donor-centric mint, it is specifically tied to the economy to teo economic and demographic factors. I think that what bob saying played a role, but i don’t think that was a major. Role i think the major role was the ramp up in the stock market buy-in in two thousand eleven, but why would that money go to dahna advice funds instead of directly to one of the sectors that i do not have an explanation for it, actually, and that’s, where bob is saying that he feels charities or not, people are giving, but they’re not giving directly to the charities, right, bob? Because charity’s air not motivating and moving donorsearch efficiently, i think there’s another factor to and that is when you look carefully at some of the people who are creating or funding donorsearch vice funds, they’re doing it in lieu of creating family foundation shin i wouldn’t be with that, okay, that that that major dollars going into donorsearch vice funds enables donors teo beam or anonymous i having less paperwork to file and on considerably cheaper. Setting up a private family foundation is a very expensive endeavour, right? And it requires a lot of legal activity to write on dh considerable oversight and there’s the required spending let’s, let’s look a little bit a new area that is losing market share consistently. Bob will just stay with you religion is suffering right and has been for a while a tte one point half of all giving was directed teo houses, of course. How long ago was that? Half probably about twenty to twenty five years. Ok? And how about now? What’s happening? Thirty two percent of all reported e-giving goes the houses of worship. And how does that compare to last two? Two thousand ten down down about how much? Uh, it’s down a couple of percentage points down in total dollars as well. Okay, especially the pie has gotten bigger. Okay, rob mitchell, what is what is the palace of giving see around religion? Well, we’re religion is still it gives to religion overall are still growing. We’re not showing any decrease, but they’re not the proportionately speaking e-giving growth and religion is not keeping pace with the others declining. In other words, declining market share is definitely declining markets here and their three reasons we believe for that. Well, tell us just one, because we only have a couple of minutes and i want to look a little look a little ahead with you two. So give us your main reason. Well, demographics have changed. Their church membership is declining in the u s that’s that’s one okay, important and younger people are not as motivated by religion or or its institutions at least a zolder people alright and their religion this past year was greatly affected by on high unemployment because they rely typically on lots of small gifts from okay, rob mitchelson, i think the other factor too, is that houses of worship for the least sophisticated in their fund-raising technology and an approach and expertise and complicity of america have not been trained properly like seo fund-raising not a sophisticated intelligent. Okay, all right, all right, rob, we take just maybe thirty seconds or so since yours is a forward looking model. What’s your forecast for two thousand twelve. So the calendar year forecast updated just a week or so ago is that we’re looking at an increase of four and a half percent for total national e-giving in two thousand twelve dahna the unfortunate part is that we probably have experienced the best growth we’re goingto have were showing that e-giving growth is going to begin to decline dramatically in the last quarter of the year and looking ahead of the first half of twenty thirteen, uh, things could get pretty ugly. We have to leave it there on ugly note, but there are brightstep lots, and we talked about those as well. Bob evans is a member of the editorial board of giving yusa. Rob mitchell, ceo of atlas, of giving gentlemen, thank you very much, thank you, tony. Thanks, bob, thank you all, bob. Thank you, rob. Thank you as well. Right now, we take a break when we returned tony’s take to stay with you’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com duitz welcome back, it’s. Time for tony’s take to my block this week is if you’re going to give, you got to take time off. You all work in the charitable sector in some respect either ceo or fundraiser or boardmember or something else. But the charitable sector, by definition is, is giving and in order to be most effective at giving to others, i believe you have to give to yourself and take for yourself. And what i blogged about is taking time off whether your work is in education or shelter or giving a voice to the marginalized. I believe you’ll be better at it if you take time for yourself, and that may be just something like word games or crushing an afghan, um, or doing puzzles or maybe a full vacation, but whatever it is that you need to take care of yourself, i suggest you do it for me. It’s a lot of running and some weight lifting, and i have ah, second home and i have a lovely hot tub there. So those are some of the things that i indulge in whatever you choose to indulge in, please do it without a phone next. To you, break away from the grid, go offline and take time for yourself. And that was my block this week, which is at tony martignetti dot com also want to remind you that we have a linked in group. You can give me direct feedback about the show if you have suggestions for the show suggestions for guests or show ideas even without a specific person, please, the linking group is a perfect place for that, and that is tony’s take two for friday, june twenty second, the twenty fifth show of the year and in three weeks on july thirteenth, my one hundredth show coming up just three weeks and scott was going to be on that show. Scott kottler how are you? I’m good. I’m preparing for the show right now, tony. Excellent. Ok, well, you actually should be preparing for the current show right now. Oh, i forgot about that. All right, scott koegler, of course. Our regular tech contributor and the editor of non-profit technology news, which you will find at n p tech news. Dot com. And this month, scott and i are talking about video. How come, scott wise video? Why is video? Important? Uh, all you have to do is look at you to see that number one. It is popular medium. Everybody wants to be. I have video and produced video, you know, it’s kind of the fulfillment of of a youth dream for a lot of people. A lot of a lot of frustrated actors, frustrated actors and directors. You mean absolutely, absolutely. Okay, but but it can be valuable in telling your your charities story. It could be valuable in in a lot of places, certainly on the website and sometimes just as kind of a lead in as being something active. Your log in page on your main screen, people like to see things moving. Obviously. Okay, so the trick is, you know, putting something out there, that’s worth what’s the hard part, okay? And i want teo tell listeners that tech soup had a webinar caldnear non-profit video one o one, which are social media manager regina walton found and we’re going to put a link to that women are which is a video on the facebook page and also in the linked in group after the show. So look for that tick soup. Thanks. You blink. So, scott, there are sites that will help people with video, you know, video isn’t necessarily what we normally have thought about his video, another somebody sitting in front of a camera or even motion pictures, if you will, it can be still pictures kind of assembled as a moving slideshow, maybe even annotated with voice or with that ak ground music. So there are a lot of things that pass for video, and they don’t have to be unnecessarily difficult to do, and i think that’s the main thing here is they shouldn’t be tough because if they are tough and you’re not an expert at producing them, then they’re they’re not going to be worth while watching. Okay, you gotta watch out for that, especially if you’re putting him on the home page of your of your of your blogger or your charity’s website right now, it’s a lot of us now, you know, is were attending events or just just doing things are our phones with us that have cameras in? Then we carry little video recorders or your cell phone and has a video camera and it’s and so there it turns out that there are lots and lots of real short length video or just still images. I mean, just look att facebook, facebook now houses. I think the last number i saw was that sixty percent of all the pictures ever taken ever and are on facebook pretty stunning. That’s incredible, yeah, crazy that’s an end and youtube i don’t know something like there are tens of millions of upload to youtube a day zag goring number of video uploads their alright but right and so and so we all have these devices that you’re talking about. Everybody’s got a phone so it’s like p r in your pocket, right? When when? When your charities doing something documented and so what kind of help can you get teo to create? Ah, moving slideshow or or a video on the web? There are many applications there things like i photo and there’s, i think it’s my movie and there’s a win win movie or when editor stuff like that. So depending on the platform that you’re on you khun, just look in your in your program files and find something there and those who work. Those were pretty good they can take your video clips. And you can kind of piece together what they still rely on you doing something and being a little bit technical and saying, ok, how do i put this year? I don’t make transitions between images or between video clips on howto synchronize music and there there are several either free or pretty inexpensive talking about either free or maybe for fifty dollars a year. Um, maybe up to five hundred dollars, you know, if you really want to get some superb results, kind of list off a couple of them, but yeah, that’s what? I love to go free and wait because this right, we haven’t. Article of this on on pitak news. Just go there and look for the for making videos. But the first one talk about an emoto hay and i m o tio dot com and essentially you go there and you log in and create an account. Then you could get the free account just to test it out. The only difference, really, between free and paid account the length of the video think free videos, thirty seconds or something. Which may actually be plenty. Yeah again for for a website the banner on your home page people aren’t going to sit and watch a two minute video, i don’t think, but right thirty seconds and then i mean, there, there for another reason, but something that’s engaging and, like you said, may even just be a slideshow thirty seconds is probably enough, and for a small charity, you know, you stick with what’s free. So the ladies all work is that you assemble your pictures, whether they’re on facebook or or flicker or, you know, one of the other photo on video sharing sites, and then you log into francis an emoto and you say creative video, and then it says, ok, what do you want to include in your video? And you simply select the images that are already uploaded? Or you can upload new ones if you have them on your computer, so it makes it really and, uh, at that point, then you pick a theme, so if it’s a party or if it’s an event they have these pre configured seems ok, and they also have pre configured music. So in essence, you khun select, you know, twenty or thirty images or a couple of video clips, uh, collect them together listselect style listselect music and the service will go ahead and create a set of trans so what’s, really magical is synchronized. Those with the beat of the music, which is something that would take a lot of time manually. In fact, that’s just bringing the transition manually is beyond what i what i ever do with my videos. So so it’s really value and getting some high production value from these, okay? And you can do that that’s an emoto dot com. And you could do that for free for up to thirty seconds. I think the Numbers 30 seconds. I don’t get me wrong. They’re but a short. All right, is there? Ah, you have others there’s a couple of hours and i just kind of rattle these off. I’m less familiar with, um but i know that they have the same basic kind of thing. You upload pictures and that creates it. Does other work for you. One is gulag ster g l o g dafs e r. Okay, i happen to know that one. That one does have a free. That one has a free offering also, right? Yeah, i think i think that’s. Actually, all free. Okay. I don’t think paid offering. Okay, uh, there’s one called kids. Okay, i o a and that has multiple levels. Has got a free version and also has, i think it’s fifty dollars for two years. Okay, so that’s pretty so free or cheap. I mean, twenty five dollars, a year. He’s. That thing that looks good. That zoho there’s there’s. Another one called duitz. Stupid flex flex. I’m not sure if they’re supposed to mean stupid or stupendous, but u p l i x and that’s. Actually. Probably the most expensive one, but also has a lot of additional capabilities. But it’s five dollars per month. Basic price all the way up to almost sixty dollars per month. Yeah. Okay. So, you know, you have to. I want to get some experience before your excellency. Yeah, okay, but they still have a little cost offering. And ah, bunch of these air free. Okay, excellent. Actually. So i tell you what, we’ll put links to all those on the facebook page and also on the lincoln group as well as that text webinar that i that i mentioned earlier. So we look for look for those resources on the facebook page and linked in group um, well, so we still have more time. Scott, what were going to say about video what’s your advice? Do it. I would say media mean, everyone takes pictures of their events of their staff if you just want to show, you know, pictures of the causes that you’re supporting, gather them together and just do something you’ll probably get well, you definitely get some experience. You may get some good feedback from the people that are watching and that’s kind of where you take it from there is, how did they do? Did they get it enhanced the site that people like it has been asking for more or different kind of content and just say the first thing to do is just put something together, get it up there and see what the reaction is, okay? And setting up a youtube channel is a pretty simple endeavor, right? If if you don’t want to put this on the block. Sure, sure, youtube channels a good thing, but like anything, it’s, youtube channels depend on kind of regular updates, just like if you’re putting together a vlog, you have to make it change the add things to it on a pretty frequent basis. And that’s that’s, that’s what the youtube channels are all about other that you can certainly store videos on youtube and then, you know, present them on your website on your block. Ok, right. So so you could have multiple videos now that we know we can do this for free. And we know that a short video is works fine, and we know that these sites are so full featured, we could end up having numerous videos and, like you said, save them on youtube and then rotate them, rotate their appearance on the block her you could also post them as updates. You know, people love to see themselves, right? Well, most people like to see themselves as long as they’re not doing crazy things. But if you have events, i think that’s probably the very best use of these is to have events, uh, walk around with a camera or with a little with your phone, and you talk to people on record what you’re talking about and then kind of peace together, right? As videos and yeah, those become real popular. Okay again. P r in your pocket. It’s. There we’ll take a break. We’ll take a break, and when we return, scott koegler stays with us, and i hope you do, too. Talking alternative radio twenty four hours a day. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free second reading. Learn how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific yes, who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a. M eastern standard time on talking alternative dot com professionals serving community. Hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. This is tony martignetti, aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Technology fund-raising compliance. Social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting. Talking. Welcome back to the tony martignetti non-profit radio. We’re talking about video with scott koegler, our regular contributor and the editor of non-profit technology news, which is that n p tech news dot com scott so since everybody has these phones, i mean, we could be empowering people within the charity who work for us or volunteer for us. They could be composing video no, exactly, or at least contributing. So if again i go back to the event situation, if you have a bunch of people there, which i guess is really what you want. Anyhow, it is an event. Yeah, hopefully it is not standing in a room like yourself, right? Right? So have people walk around and make their own to make their own little video clips? Have them document what is going on? And at the end of the event, uh, sent out an email asking everyone for their whatever their contributions might be on. Then you’ve got not only fast that you’ve got a diverse range of of the points, and i’m thinking, not unlike what what couples do at weddings. You could probably put some low cost video device on tables or something at the event don’t know. Is there such a thing of low cost video capture device? I’m sure they don’t, you know depends on what you call low cost, probably fifty dollars or so, but i think i think it’s a pretty good assumption that that half the people at any given function i’m goingto have video enabled smart bones. Oh, yeah, yeah, right, they’ll have their own as well, right? Yeah. So that’s, you know, that’s planning what you want to do is, uh, kind of in the invitation or in the announcement or along, even on twitter, if they’re live blogging, be sure you get get the announcement out that once you’re done worth your images and your video, send them here and, you know, a lot of the phones will actually take take images and videos and send them right there, right? When, according to your phone, it’s already connected to the internet. So say, share and you share it off with a particular destination email account. Okay, excellent. And then you’ve got, um, you know, pretty much, right? What? Okay, every once in a while i don’t know if you if it’s you stopping or we get well, a little sound. You sound like darth vader. I don’t you probably you’re not doing a darth vader imitation. Our impression, are you? Well, i’ll take the helmet off here. Okay? I’ve seen pictures of you. You don’t look like darth vader to me, but which is, which is, which is a positive. Okay, but just it’s nothing you’re doing. I don’t think, but just in case the listeners are concerned. But he’s not doing a darth vader impression and way here, it also but there’s really nothing we can do about it. Okay, so, yeah, i was going to ask you about sharing the video. So what about are there other other ways of sharing the video? I mean, if the phone is not enabled to share that way, or maybe the video is too long, i know i face that on my phone. Sometimes i can’t share a video that i’d like to what’s what? Maybe drop box or something? What’s. Another way of getting video back to the charity. Sure. First of all, you have to get it off your phone on and i’ll leave that to yeah, the knowledge of the person with the phone. That’s probably want to do to kind of figure out what it’s for for many different phones were basically, somehow you gotta plug it into your computer and move that that video file over to the computer. And then, of course, you can email it. Um, you know, one of the things you talk about there’s the size of the video files, right? And that’s typically what prevents you from sharing it from your phone? And i would suggests that any video quick should be under five seconds overviewing walk home. Recording video. Yeah, because you’re looking at a little clip, right? When we put this video together, if it’s only going to be thirty seconds long, how long can each individual could be? Uh, right. Okay. I was envisioning. Yeah, i was thinking of longer clips, but now, right. Okay, so you want people to send you a bunch of short? Sent a bunch of short clips, right? And you see, here is a little secret. If you look at any video production movie, a television production, anything, just take a look and see quickly the scenes transition. You’ll find that most most scenes, uh, except for soliloquies or something like that are really just a couple of seconds. So it’s not unusual. It’s it’s the norm. In fact, they have very, very short video clips. Okay, all right, well, this is why scott koegler this is why you’re the the show’s technology contributor. You’re thinking about these things, andi. I was so my thinking was erroneous, all right? And, you know, you could empower volunteers as well. Oh, are people who are benefiting from your services? I mean, they could be armed with a video phone, right? And those are the kind of tell your story kind of thing. So if your if you are let’s say you’re an animal shelter and you got volunteers at the animal shelter or you’ve got people who have a dahna dead animals, you know, every one of those with a story unto itself, many of them may be, you know, pretty inspirational. So if you got your animal home and it’s working out great, you know, ask them to go ahead and take a shot of the of their situation and send it in you. Khun chop it up, put some pictures in it and added to it, you could have a simple contest like tell, you know, tell us your story in twenty seconds or thirty seconds, right, exactly on have a small prize for people or something. All right, all right, excellent way have just about thirty seconds left. Any parting suggestion you want to leave people with, uh, i would say the biggest thing is just do it, do it out. Do it. Um, you know, take videos, take images and intermix both of those things together. Don’t do one or the other, although if all you have is his images that still works. Okay, you get out there. Excellent. Good to talk to you, scott, and we’ll talk to him three weeks on the hundredth anniversary, our hundredth show. All right, thanks, tony. Take care. Thank you. My pleasure. Also, my thanks, tio, rob mitchell and bob evans for being guest this week. Next week. Board effectiveness. Gail gifford is the author of making your board dramatically more effective starting today. But you’ll have to wait till you hear the show you can’t you can’t start today, so next week you’ll be able to start today or the day you hear it. So actually, maybe she should change the name of the book, i don’t know, but that may be overreaching anyway. We’re going to talk about making your board more effective, starting quickly with gail gifford next week, and i’ll have a fund-raising day interview with paul clolery he’s, the editor in chief of the non-profit times we’re all over the social networks, you can’t make a click without smacking your head into tony martignetti non-profit radio you want to know who’s going to be on the show? Sign up for our weekly insider email alerts on the facebook page we’re unlinked in you can offer ideas for shows and make comments each week and look for the resource is that we just talked about with scott on facebook and linkedin this week. You can listen live our archive, which means we’re on itunes itunes you find us at non-profit radio dot net on twitter you can follow me and you can use the show’s hashtag non-profit radio my thanks! Telenet singleton for her, tweeting today, as she very often does. Thanks linette, a most attractive on foursquare. You can connect with us, connect with me there. Our creative producer was clear miree off. Sam liebowitz is the line producer of the show show. Social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules help you be with me next friday, one to two p, m eastern at talking alternative dot com. I think a good ending. You’re listening to the talking alternative network, itching to get anything. Duitz how’s your game. Want to improve your performance, focus and motivation than you need. Aspire, athletic consulting, stop second guessing yourself. 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090: Survey Savvy & Content Marketing – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Paul Gearan, partner at Professional Survey Group

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://tonymartignetti.com

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No. Welcome to tony martignetti non-profit radio for may fourth twenty twelve big non-profit ideas for the other ninety five percent i’m your aptly named host i do hope you were with me last week, i couldn’t stand knowing that you had missed, get monthly givers and strategic organizations, raised more money, get monthly givers was bob wesolowski the president of caring habits, and he helped us get habitual monthly donors through electronic funds transfer. A lot of people know that as ft that was pre recorded, a tte philanthropy day two thousand eleven and strategic organizations raised more money. My guest was starita ansari, president and chief change officer at msb philanthropy advisors. She encouraged you to organize thoughtfully around your mission, looking strategically at your inputs, outputs and outcomes to boost your fund-raising revenue that was also pre recorded at philanthropy day last year. This week, survey savvy paul gear in a partner at professional survey group explains how surveys are cultivation tools for your donors. You can increase awareness of your work gage, willingness to support it, heightened sensitivity to challenges and get feedback on how you’re doing. But you have to do it right if you want. Reliable results and content marketing. Scott koegler is our long standing technology contributor, he’s, the editor of non-profit technology news, and this month he encourages you to give away high quality, interesting content through your blogged you are blogging, aren’t you between the guests, tony’s take to philanthropy jargon, do you speak and write in terms that people can understand? You can use hashtag non-profit radio to join the conversation with us on twitter were also on linked in i’ll say more about that later on, tony’s metoo right now we take a break, and when we return, i’ll be joined by paul gearan for survey savvy. Stay with me. Yeah, you’re listening to the talking alternative network. No. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s a lawrence h bloom two, one, two, nine, six, four, three, five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dahna durney welcome back with me now is paul gearan. He is a partner in the professional survey group. He has extensive experience in survey design, online surveying market research and social science research. His career has been focused around research and data analysis for the past twenty years, and i’m very pleased that his practice brings him to the show. Paul garin, welcome. Thanks, tony. Thanks for having me. It’s. A pleasure to have you how useful are surveys for small and midsize charities? You know, i think for a lot of organizations, they really provide some core informations that oftentimes people within organizations kind of our internal debates about and there’s not always great clarity with what some of assumptions are being made. And i think research with particularly donors and stakeholders, but also uses of charitable charitable services give you a lot more specific. Clary on whether your fulfilling the elements cia mission that are most critical to you and most critical tier donors. So i think in that regard, you know, this becomes critical information not only to kind of get a sense of an evaluation on how you doing now, but also if you’re involved in long. Range planning and trying to look toward the future of how you should evolve on dh. Part of what you said is you could resolve some internal differences about the way things might be going or the way things should go. So maybe some of those internal arguments can be resolved this way. Yeah. I mean, i think that’s one thing that, you know, it’s funny, because when you work with people who say what we know all this we know we know we know exactly, you know how people feel about us or you know how we’re doing, and we know what our strengths and weaknesses are, and then you start to talk to different people in the organization. You find out very different assumptions with many people. So part of part of the problem might be unwillingness toe do the survey because then you have reliable information and your opinion might end up being the wrong one. Yeah, and that becomes a challenge for us is outside consultants and how to be able to do the research that they get away that’s not biasing any particular perspective and be able to present it in a way that people understand and take, you know, internalize that taking an understanding and continue to to think about things because we were we don’t have an agenda, we want to get to what what reality is and i think that’s one benefit of sometimes of having another group that’s outside your own organization do the research because you don’t have a kind of bias voice, right? That objectivity just you have to be willing to recognize that your side of the argument might be the loser exactly and, you know, like with everything we try, destruction is not, you know, presented that there’s winners and losers, but there are certainly times when you come down on a certain side and things are unambiguous when you, when you survey people and, you know, eighty percent say they don’t they don’t think you’re doing a very good job of this particular element of of your portfolio of services that you know, that that’s meaningful, that that’s pretty undebatable and one of the survey questions that we ask and i want to thank you for designing our first professional survey. Thank you very much. It’s usually it’s usually the hack job that i do, thank you thank you for for lending your services to the to the survey before the show, and one of the questions we asked is how satisfied are your key donors and stakeholders with the performance of your organization? Currently and three, two thirds said either very satisfied or somewhat satisfied. But then roughly one third, about twenty nine percent said i’m not sure, so they’re not there there’s some uncertainty there about what their donors and stakeholders think about how they’re doing. Yeah, and i think that’s, you know, that’s where we you know, where we come down in terms of how important this is, if, you know, a third of people really don’t have a good sense of that, you know, how do you move forward and know that the measures you’re taking the programs you’re supporting, the way you’re administering it all the way you’re going out and trying to get external support for our right and are going to be solid going forward? It’s certainly difficult to know if you don’t have some kind of reed and even the kind of very, very southside, somewhat satisfied, you know, that kind of comparison, although i think when you just research you find most people are somewhat or very satisfied, but, you know, is the bigger bucket very satisfied? Because those are the passionate people, supporters, those of the people that, you know, i really going to stand by you in the long term, somewhat somewhat satisfied, you know, they’re going to be the kind of people that i got more loosely affiliated affiliate in terms of long term, long term support. So you know, those those ki kind of things we bring to the table and be able to kind of say, you know, hey, yeah, eighty percent of your people your donors or somewhat are very satisfied, but, you know, only thirty percent of very satisfied and that you want to see flip, you want more people that kind of passionate what’s called top box, okay, right, i got you so yeah, so so don’t be so satisfied with somewhat satisfied, exactly what’s outside it is you’re doing fine, but in a world where, you know, people have a variety of different ways where they could distribute this support and all, i’m sure deserving causes, you know, being in a somewhat satisfied bucket doesn’t really distinguish you. Got, you’re ok, and in our survey was about forty three percent were eyes felt that their donorsearch stakeholders were very satisfied, there’s about twenty nine percent somewhat satisfied we have just about a minute before break, you can also be surveying people outside your donors and stakeholders, right? Amore amore, broader audience, maybe just your community? Yeah, absolutely. I mean, i think, whether it be local community, if you can, a local organization or we’ve done work for international organizations that we’ve done national studies forward to get kind of general population awareness. So for example, if you’re, you know, organizations say your aa group focused to its animal protection there’s a lot of those kind of groups out there, you know, where do you fall in terms of visibility compared to those other organizations? And what could you do to perhaps increase that? Where do you need to? Kind of kind of do your messaging? You know, what were the vehicles for communication and also one of the important messages that you need to get out there you can connect with? Ah, wider population. That may be more supportive of your group when there’s other competition. Come on. I hate to say competition, but not-for-profits. But obviously there’s people in the same space, all doing great work and believing in the organizations you know, that want support. We’ll take a break. Paul. Paul here is going to stay with us. We’re going to continue talking about surveys and survey savviness, so stay with us. Co-branding think dick tooting getting depicting you’re listening to the talking alternate network, get in. Nothing. Good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative that come mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. I’m leslie goldman with the us fund for unicef, and i’m casey rotter with us fun for unison. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. Welcome back to tony martignetti non-profit radio. The ladies said it for me, so i don’t have to say big non-profit ideas for the other ninety five percent. Paul, we were just talking about maybe surveying beyond your immediate donors and other stakeholders. But when you, when you do survey dahna people who are committed to you, it sounds like i mean, there could be some value around helping you to focus your mission in your core. Yeah. No, i think when you, when you talk about people that are closest to you, there’d be a core donors or donors in general or other stakeholders like, you know, people in the legislator that might legislative that might be supportive of you. You know, other advocates in the area that the different kinds of stakeholders beyond just a donor base, too. Yeah, but i think that’s where, you know, you really get a sense of people that know you well that care about the cause that are a little bit more discerning. And even the research you might be able to split those people out to where your core people, who were the people that know you best and who are kind of people providing regular donations cubine may not be tracking his services in consul here’s the core people were, and i’ve done that kind of research before. We’ve is it? Okay, here’s, the stakeholders that really know you well, what do they think of you? What does the kind of broader base of support think ofyou and kind of look at that? But i think that’s where you really get are we on our mission? Are we feeling the promises that we were making to the community that we’re serving into the people that supported think that if if they don’t, then you’re in real trouble? So if you find out that you they think you’re kind of falling short on a couple critical pieces of your mission, well, it’s, time to reflect and see is that a statement of messaging in information? Or is it truly a deficit in the services you’re providing? This could also be valuable in doing strategic planning. I mean that’s basically everything you’re saying could could contribute to a strategic planning process. Absolutely, because i mean that that’s the element we’re dahna only checking on how you’ve been doing, but what are the existing are you keeping up taste with the existing needs of the community, the population just serving so you may have done a very good job continue to do the job in your basic mission, but are there new challenges in us space that air coming up that maybe you’re not keeping apace with fast enough that, you know, for five years down the road, you that’s going to be the critical area that they would like you to see serving? So, you know, it’s a matter of how we doing now, but, you know, looking forward, one of the critical issues moving forward that maybe, you know, obviously you just think about the last he isn’t changing economic landscape suddenly the needs of people and in the nation at large, in the world at large have changed quite a bit, so you can imagine tryingto strategic plan five years ago when everybody the economy was hail and going full steam and and how that changed so dramatically and how you might need to change your kind of perspective and outlook long term as an organization, if you’re gonna serve people that now might be having additional challenges that didn’t. Exist a few years ago. What about just surveying aboard? I mean, could you use this as a way to anonymously gather opinions of just your board members? Absolutely, you know, always tricky because, ah, few key comments on they reveal their name, but that’s kind of one thing that again sometimes using outside organizations helpful because we can kind of get that and not only kind of, you know, clean the data such that, you know, we present things back to people so we can be sure indemnity, but also kind of educate, like, how do you use this information? But absolutely, we’ve done that kind ofthing, not boards employee research is are the people in your organization believing that you are on on on the beam with what your mission is with what your services? And sometimes we done both rose, since we’ll survey kind of outside populations donor, and then inside populations are those consistent, you know, people seeing problems that the outside world is seeing that are a sign of future issues are going to struggle with or vice versa, you know, you guys think, you know, internally, we think we’re doing great, but externally there’s a gap there, and perception and let’s talk a little more fund-raising too, you could use this tio test some different fund-raising messages, couldn’t you? What resonates best with donors protection? Actually, you know, one of the key kind of components in determining your messaging and fund-raising whether you’d be even if you think kind of educational institutions, colleges, secondary school, things like that. Um, do you kind of lead in your messaging with what makes you distinctive and unique, or do plead with the messaging that will have a broader appeal to a wider audience in the example sometimes uses, imagine that you’re either an all women’s college or a college with a long a particular religious tradition. And are you trying to kind of narrowly focus on people who value those things above all else, or you trying to kind of go out to a broader population and get a bigger, more diverse set of people in your in your school with which those lead messages might not be the most buy-in including and appalled, but how can a survey be used specifically in that example, then? Well, you can do is you can put out a variety. Of different messages and test the desire ability so say we describe a certain organization in certain with certain keywords and messages. He’s, how desirable would be that organization terms of you supporting in donating money for that organization? Then you have on the group of messages which both of which may be true about this organization again if it’s done anonymously and people don’t know the organization’s even more helpful than that. So i’m thinking, okay, so if you don’t know, the organization has done kind of blind like that, you know, to what degree and that’s kind of more talk more general population study, uh, how desirable these other set of descriptors? And then you get an idea about for my example for you, you’ll find out, is that the quality of faculty and staff and teachers and ability to develop your own individual kind of curriculum and and, you know, looking at the social and personal development that person will be the things that test out best and things about a particular religious affiliation although may not test our poorly aren’t going to be the core values of the wide group of people you can use those secondary messages to say because we have this tradition, we are unique position, so so then you can even use surveying toe helpyou sequence is your messages exactly, and so that’s what we’ve done, that exact thing with the you know, imagine the front page of your website or the front page of your of of of your kind of guide book, or whatever written materials you produce being those upfront primary messes, and then you think about what the secondary and we’re the tertiary ones because you don’t want to run from your uniqueness, either. I think it’s important to feel like you have unique ways to contribute, but you need to tie them into the core values of the population just serving, or the people that made support you in order to truly make a connection with a wide audience if you want to get to a very narrow base, well, that’s a different story, but for the most part, people are trying to exit chadband their scope and expand their flexibility in terms of either who they serve or who supports them just going back. Teo mission focus. One of the questions you asked in the survey was, how confident are you that your donors or other stakeholders are clear about your mission on dh? Everybody said either completely confident or moderately confident, but teo related to the point that you made earlier. How does brooke break out the first and second, only about a third were completely confident in two thirds were just moderately confident that people who know the organization are clear about what the organization does, right, and that’s and that’s, you know, going a key difference. We’ve done the research study for, you know, a local organization in new england that was doing prodding a variety of different services to local community, including, um, shelter and providing food services, heating and utility helped and things like that and, you know, they were kind of known for two key things, and they had a suite of fourteen of fifteen services that they were really proud of and and felt like that gave them a unique kind of very wide based impact on the community, but when you surveyed their donors, they were known for a couple key things and, you know, i think they want to feel like they had a much broader on. Understanding among the people that are supporting them and their stakeholders of what they really do. All right, paul guerin is a partner at professional survey group. You’ll find their sight at professional survey group dot com and we’re talking about survey savvy let’s talk a little about some of the nuts and bolts. What? What are the variables that go into determining how to do your survey? Well, you know, i think this, you know, there’s three major kind of modalities actually collected information that’s phone based research, online research and paper surveys come in person interviewing as well, but paper serving as kind of died out a little bit, but phone and online being the biggest and online, certainly in the last decade, really taking course. So one of the kind of determines is, well, how can we get to our population? Do, for example, do we have pretty good e mail, pop penetration or accessibility so that we could do something online? Do we not? Then we’re going to have to do a phone based survey will i’m sure phone his phone is quite a bit more expensive exactly that, you know, we do a lot of online, because, again, we’re trying to build on south getting, you know, a broad base of information for people with costs issues, and one thing i do kind of tell in organizations is there’s there’s a difference between sophie was well, if we go out to online that’ll bias up sample because the only people that are online a lot, our people check their email. Well, that may be true, but what are we trying to achieve here? You know, we can actually do this study for, you know, a fifth of the cost if we go online and are you really going to get that different information? Are you trying to pinpoint whether a certain question is seventy percent of seventy five percent or you’re really just trying to understand that here, the things people think we’re doing well, what is the kind of top bucket of things here’s? The things we’re not doing so well on the actual specificity of the data is not particularly critical in terms of well, yeah, maybe it’s a little bit biased in one way or another, but you can actually pull off the research financially by using your online they upleaf except with were also in that example. Isn’t it relevant whether the email using the active email using population is going tio have some some bias toward the objectives of the survey? I mean, does it really matter that a lot of people check the email? Eso they’re going to be the ones who will have a greater propensity to answers that really matter to the purposes of your survey and your charitable work and that’s kind of one of the first things we talk about with you, let’s, let’s talk through the ratification. So if i find out, for example, a group says, you know, we have about fifty percent emails, i said, well, who do you have e mails? Well, it’s, mostly people, you know, younger, ok? So then age could be a legitimate buy-in factor. And so then i said, well, you know, given that, you know, if we look at your donor and then the actual kind of looked at the percentage of monetary support you’re getting, you find out that eighty percent of the forty and over well, we’re not going to want to exclude them from the study in that particular case, it’s worth saying okay, maybe we do a mixed methodology of phone and online. Or maybe we do phone it’s worth that. So there’s certainly a circumstances where i would say, you know, in this particular circumstance is biased and there i was i would say, you know what? For what you want to know, it’s. Fine to get read elearning online population that’s that’s. Okay, what’s the i gotta move on a little bit. Paul what’s the reliability across you mentioned phone, email and and paper surveys are they do they vary in terms of reliability. They vary in terms of kind of, i think what i found actually study on several years ago in a previous lifetime, but that phone research people tend to be, well, one thing briefer because you in-kind getting getting them stirring the phone researches it’s more active and you’re actually pursuing people to prove spade in the research. The downside that is that sometime you’re catching people that’s a very narrow window, which is kind of catch them on the phone and do this as on online or paper, they could do it at their own leisure. So sometimes you get very truncated responses, particularly if you asking kind of open ended items about that require commentary? We’ve also found that people tend to be nicer on the phone, so if they’re rating you on a scale of one to five it’s harder to say something bad, it’s harder to be a negative on the phone. Yeah, so not that it doesn’t happen, but you tend to see the scores being slightly higher on the phone, an online or paper where you don’t have that what’s called a demand characteristic, you know, social expectation of being nice, okay, so that that’s a big difference i’ve seen between phone versus the other two methodologies is this is this something? And we have just, like three minutes or so before before we have to end all this talk about serving, but is it is it something that charity khun i could do on their own? If we’re going to a short survey, can they can they do this and be successful? You know, you know i at they can, you know, i think there’s always caveats about making sure that you have, you know you’re asking questions in the right way you’re not biasing your questions in a way they’re going to get you information. That is what you want to hear and not necessary. What these actuality but there are tools out there like surveymonkey and bloomerang that are going online. Survey tools that are relatively easy to use if you just have a short survey it’s not that complicated you want to get a bunch of yes, no questions or some commentary you khun go use those those were relatively inexpensive. Certainly this free virgins of them. But even the kind of pay versions they are very, very inexpensive her month way you surveymonkey for the for the show’s a sze yu know exactly. You know that, you know? And for a lot of needs, they can solve them. You know, if you want to get a quick read on you can pop out a survey monkey auras bloomerang survey tia population. You could certainly do that yourself. They’re fairly easy tools, tio. Okay, but then if you’re going deeper like this is part of a strategic planning process or you’re not sure about the mission focus that you should be you should be engaged in for the next over the next five years. I mean that is more detailed, and you want to probably have someone professional helping, so you’re eliminating biasi? Yeah, i think if you’re going to get into that depth and really talking about shaping the way your organization is currently are going to operate in the future, then you need to really we’ll get somebody to kind of look atyou survey and like what we do with lot of they will say, hey, what what role do you want us to play here and what you know? And we could do that with what, what? But you have? And at minimum, let’s, look over your survey and say, well, you know, that question isn’t going to get what you want, it’s going toe it’s going toe secure the issue more than going to clarify all i have to stop because we have just a minute and i want i want to talk about getting feedback, is it? Is it wise to share survey results or to tell people that you’ll share the your your findings with them like everything it’s, context dependent, i bias towards sharing? Yes on i think thinking on how you’re going to do that because i think especially when you’re you’re serving people close to you, either your own employees or donors. They’re gonna have an extra day. Shinhwa what happened with this information? What did you do with it? What did you find? And what is he going to be? Action. So i’m very biased whenever is appropriate. Find a way to share the information. The main information, the survey, maybe you don’t need to share everything. Maybe something’s a kind of nuance that you wantto kind of work on internally. But i think some of the main things not only what you found, but what you’re going to do with it. I think that is a great power. It makes people feel like, well, there’s a reason i did this research and i contributed because now the organization i care about is utilizing an unproductive went. Paul garin is a partner in professional survey group. You’ll find them at professional survey group dot com. Paul, thank you so much for being a guest. No problem, tony. Have a nice day. Has been a pleasure. Thank you. Take your right. Now we take a break when we returned. Tony’s take two on philanthropy jargon. Stay with me? You’re listening to the talking alternative network. Geever are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed on montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt. Y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back before scott koegler joins me it’s time for tony’s take to my block this week is philanthropy jargon. If you google philanthropy jargon generator, you’ll see what got me thinking about jargon in the non-profit community it’s a random collection of now nhs verbs announce adjectives and verbs, but not in that order, though thinkit’s, verbs, adjectives and now nes andi it’s a little disconcerting. I think that somebody, somebody thought there’s so much jargon in philanthropy that they should create a generator to help you create, create your own if create something, if you if you’re at a road, block your mental block and you just can’t think of the right phrase, put in a random jargon phrase and and you don’t have to define it because people don’t define jargon so that’s little disconcerting. Um, got a lot of comments on this on this post over a dozen some people use it. Teo, i think some people use jargon to sound smart, which is unfortunate, but there was one comment or someone uses jargon to screen for expertise because hill, he’ll ask people what they’re lie. Bunt and sideburns rates are and leibrandt is someone who donated last year, but not this year and a side bunt is someone who didn’t donate it in some year, but not this year, keeping myself out of jargon jail, of course, so he uses it to sort of screen that’s interesting, but generally i think you want to communicate so that people understand what you’re talking about. The jargon generator, i think, is fun, but you wouldn’t want to use it as your dictionary as your when you’re writing to donors or ah, potential funders. So post is called jargon. The post is called philanthropy jargon it’s on my block also on my block is a connection is a link to our linked in page we’re now on linked in. You can communicate with us there. Tell us what you like about the show don’t like about the show, maybe some show ideas or some guest ideas, please share that with us on our linked in page, and you’ll find all of that on my block at tony martignetti dot com that is tony’s take two for friday, may fourth, twenty twelve, the eighteenth show of the year, and i hear the phone buzzing. There is scott koegler scotty. How you doing? I am here, tony, how you i know you are doing well, scott koegler, of course, is our long standing tech contributor and the editor of non-profit technology news. We’re talking this week about content marketing. Scott, what is content? Marketing? Uh, content marketing. You know, i actually don’t like that particular title gave it to me. Okay. I know. I gave you the guy stabs me in the back in the first sentence. What can i say? All right, well, i’m calling you out. It was your type. He changes. Mind you’re entitled change minds. Go ahead. What do you what is this thing that we don’t have a name for? Well, we have we actually have many names for it. I prefer using something like authority marketing because the point of this kind of thing is that you write stuff and you you send out articles that our authoritative in your particular space authority marketing says has such gravitas to it. It does. It does. Actually. Sounds like it should be jargon. No, but the point is that what you want to do is you want to give people something to read that that’s not anything new that’s, you know, newspapers and everything else that’s been published forever. I want to do that, right? So we’re encouraging people to block is that? Is that where we’re headed? That’s part of it? Yeah, that’s, uh, we’re encouraging people to put out information that the people that they want to talk to are interested in knowing about that’s, that’s it, or whether it’s blogging, uh, whether it’s, uh, you know, paidcontent, uh, whether it’s, maybe even aggregated content, which we can talk about also, which is actually pulling information from other locations, and then writing about it. Okay, thank you for defining that keeps self out of jargon, general. So we’re very jargon sensitive this week. You can tel i i hear that. All right, i get the get the keys. I’m i’m on the trigger. I’ve got a hair trigger. So, content marketing authority marketing. Um, let me just talk a little bit about what i think content marketing is okay. It’s actually been a bad name for me because it’s, uh, it’s really it’s being used by what’s called content farms, which are sites that, like examiner dot com maybe to a smaller degree, but they they pay very little to their their authors. And the and the point of little writing is to get keyword rich maybe keyword overblown articles, because then then they sell advertising space, right? They shall advertising space against those. And until recently, google, you know, could be fooled into paying a lot of attention to a site that had a whole lot of appropriate word. All right, but not great content and cheating the writers. And that sounds terrible. Alright, that’s not a terrible, especially since i’m late i’m against. All right, um, good. So the other side of content marketing, which i call authority marketing, is creating articles. However you do it, whether it’s yourself, blogging or whether you actually pay somebody to write for you what co-branding information and putting it out there for people that you know, something, they’re interested. In actually reading, not just the google will find it and bring it up in search results because it’s much better people actually go to your site because they want to go to your sight because he has a reputation on dh that is not stuff that’s necessarily touting your good work. Oh, i mean, it could be stuff that’s valuable in because it’s related to what you do write an interesting that way? Yeah, think of it as a cz yourself, if you’re mean, you know, we know what you do, and we know well, i know some of the things you do, and so what are the things that people would write about and publish that would bring tony martignetti to a website, you know, on it may it may be about non-profit but it may also be about creating, uh, creating audio’s shows that draw audiences and maybe that’s related to non-profit or not. So you really need to know your audience that’s really big key, okay? And i want to say that generally i’m an example of what not to do so i appreciate you using man’s example of what should be done or who could. Be done could be let’s, not goes for us should, but generally people would be wiser to take the course opposite mine and self deprecation is one of those things that comedians really like to get into. I do that’s true, but we know that most charities don’t blogged, right, isn’t you have an article sixty nine percent don’t block and yes and that’s true. And you know what? I think what happened is that over time and i’m talking about the last now ten, twelve years blogging got to be, you know, everybody blogged, um and so, you know, it was your block and your mom read it and that kind of stuff, and it turned out to be pretty useless for most people because they may have written something, but nobody cared. Yeah, and so i think that the blogging that name blogging got a bad lap for a while. And so whether let’s just talk about content creation rather than block. Yeah, because there are other ways to do it to youtube and other ways that you mentioned before, lots of ways and content, as you just kind of alluded to is not necessarily their word it could be what you’re doing right now. The audio shows it could be video, it could be animation, even it could be a whole bunch of things, but the point is to get something that’s that is interesting to to the people you want to talk to so that they then say, g i and, you know, wonder what tony’s got going on today. I think i’ll go over and check in sight, right? Right? And then they’re rewarded at least at least fifty percent of the time that they find something that they like. You don’t have to hit one hundred percent not going to hit on percent, all right, all right, okay. And a way of just tow bring the show. That sort of full circle may be a way of finding out what your stakeholders may be interested in is to survey them and also to find out where they are, whether they’re whether they’re active in social media or more active. Just an email. Yeah, exactly, right, exactly. Because the way you’re going to deliver it goes to your point of knowing your audience, right? And just because you have an audience that you talked to primarily by let’s say email doesn’t mean that you can or should ignore the social media. I’ve got a couple of websites that i managed and i do content creation for them, you know? So so i’m kind of in the business and every time that we publish an article, we also sent out a tweet and a facebook update and they linked in update and those go automatically so anybody who’s looking at us from any of those locations in addition to the weekly email that we send out, has the opportunity to see what we’ve done and you know their choice. They come read more about it or not, but at least they’re getting notified, right? And the interconnectedness between all these social media properties, the one you need, the ones you’re named and you might put flicker in there also can be very much automated, right? Right with a with one exception of google plus which is not yet still released their their a p i that allows automated system’s supposed to for them? Yes, jack, you are shows social media manager regina walton doesn’t outstanding job of knowing how to do all those interconnected ah messages. But it’s it’s really not very hard now and then, but that’s the key is sometimes you can’t automate everything. Sometimes you just have to have, you know, somebody put in the time in order to do what’s, right? Absolutely. I just i don’t want to discourage people thinking you have to have a social media manager in order to make these interconnections it’s valuable because i’m producing so much, but you can’t do it on your own, too, right? Absolutely. Let’s. Talk a little about aggregated content you mentioned. What? What? What does that mean? It sounds like way. Don’t have tio write everything on our own. Yeah, they were produced everything or whatever aggregating content and stealing stuff. Okay on dh aggregated, aggregated content. Basically what? Here’s the here’s. What happens? You get a google news feed on our ss feed, you monitor somebody’s block that you know, has good stuff that you like and let’s say that tony wrote a block that i really, really like. It makes a lot of sense for us. My my leadership would probably like to read that. So i got a choice. I could just copy and paste it into my sight, which tony probably wouldn’t appreciate, right? That’s very bad. And not only that google. Well, actually, uh, take us down for that now it won’t take us down, but they’ll they’ll decrease our popularity because they say, hey, this is already than publish whyyou republica interested? Okay, they know they don’t really care about the fact that you plagiarized um, but they do care about the fact that it’s not original. Okay, so what i would do with that is i would write, you know, maybe a couple street who’s that tony martignetti wrote this really interesting post about jargon this week on his block. If you want to read it, click here. So what that does is it gives me something to comment on, and it lets my readers say, cheese. Not only does scott put out this stuff that’s interesting to me, but he’s also bringing me things that i may not have known about from other sources. So this is really a good way snusz to be to find out things that i want to know and what it does for tony, of course, is it brings another reader to tony site it’s really a good wayto work, aggregated content understand very, very organic way of bringing people to your site on give it back by by giving them value. Right? Excellent. Scott taylor, of course. The editor of non-profit technology news, which you’ll find at n p tech news. Dot com in which at which point we actually do all of those things that i just described. Okay, you conceive an example of it there. Thank you. For ah, what had been a segment called content marketing but became authority marketing. Thank you very much, scottie. Thanks very much. My thanks. Also to paul garin for being a guest this week. Next week. Five bullets to a better oh, we, uh oh, my. Cutting him off a little. Scott, you still there? I’m still here. Okay, uh, i’m i’m wrapping up the show five minutes early, so you and i still have time to talk. I’m still grateful to paul garron, but it’s, i’m looking at the wrong segment, so we’re going to take a break and hope everybody stays with us and scott you especially, i’m here. Talking alternative radio twenty four hours a day. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free second reading. Learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Hi, this is nancy taito from speaks. Been radio speaks. Been. Radio is an exploration of the world of communication, how it happens in how to make it better, because the quality of your communication has a direct impact on the quality of your life. Tune in monday’s at two pm on talking alternative dot com, where i’ll be interviewing experts from business, academia, the arts and new thought. Join me mondays at two p m and get all your communications questions answered on speaks been radio. This is tony martignetti, aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Technology fund-raising compliance. Social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays, one to two eastern on talking alternative broadcasting. Talking. Welcome back to the show, and as i’ve made the point earlier, we i definitely an intern on this show, so i have somebody to blame from steaks like the one i made right before our break. S o if you know someone who wants to be blamed constantly for my mistakes, please have them send me their resume, and that sounds like a really great appeal. I’m sure i’ll get a ton. Um okay, scotty let’s see, i’m here. Yeah, different the different platforms that we might use different properties that we might use for our authority marketing have different personalities, right? I mean, you might not necessarily do the same thing on twitter that you would on facebook on dh versus linked in certainly, although the social media platforms have a whole lot of commonality to them, but right, twitter is only going to take, you know, a sentence and maybe a picture where is facebook could take more than that lengthen could take more than that. Google plus could take significantly more on that. Actually, you can publish directly on google. Plus, i don’t particularly mentor recommend that, but it’s people have done it on the menu. That’s interesting. I’m sorry. I just ask, why? Why do you say that about google? Plus what? Why not putting fresh content directly on google? Plus, um, google plus is like a hyper blogged in that the content rules by very quickly and so it’s very difficult to them find something of interest down there if it’s kind of rolled off of your screen. So okay, so not like, uh, it’s like a regular blonde or an online publication where you’ve got a nice kind of a content management system, brings things to the front, keeps him there for some starita time and then actually could be found easily in the published right. And and i think the length of articles is a big differentiating factor. If you have anything longer than a few sentences, you really don’t want a post directly on social media. Okay, you want your own, you want your own space, you want your own space, and then you wanna leverage the social media that has the first paragraph, maybe or on a link back to your your own content site. Okay? And sort of wrapped up in everything we’re talking about. Is that the same? Content can be used in different ways. I mean, on dh lynette singleton, who is on twitter often retweeting the show on dh lynette, thank you for doing it today she is at s c g the number four non-profits on lincoln on twitter if you wanna follow her, um, makes the point that, you know, one one piece of content can be used across lots of different platforms in different forms. Absolutely. I’ve even multipurpose, um, that has gone, taken an audio podcast like yours and has transcribed it into text. Oh, interesting on and then what? And then they just post that really? Okay. That’s interesting. Yeah, i can either be edited, so that was more of on article or serious of articles or can be just posted as it as it goes. I think they successful way to do that would be split it up in the articles, post them as content and maybe even link back to the recording of the show. So there’s, somebody prefers to here, they can still hear it, and i could see a value. And that would be you’d get some search engine value from the transcript because search engines can’t. Search audio. But all those words that are in the transcript would be searched if that’s exactly right. And there there are many ofthe offshore overseas services that will transcribe at an unbelievable rate. So, you know, i may not be perfect, but it’s it’s enough to get to get online and get it, maybe useful enough for someone to say. Yeah, i see what he’s saying, but i prefer to hear it so they click onto the the audio stream. Got it right. Okay, but again the point, multi multi purpose ing your your content coming and going back to the earlier guest ball. Gearan a survey could be something that is used as authority marketing. Absolutely. Because what you doing in that place is getting your readership to become the authority. And people like, you know, they have there. They’re their word and their opinion. I would caution we do surveys for some of my properties as well. And there is there’s a survey burnout where you just continue asking people for their opinion and well, you know, at the first couple of times they really like it. Especially if you give them feedback and write an article. About what? What they said. But if it’s too long or more continuous or too frequent, you’ll notice, uh, extreme drop off your respondents. Yes. Okay. Okay. We’re going to leave it there for for for real this time. Scott koegler as you heard multiple properties he’s, a land baron on the web and again the editor of non-profit technology news, which is that n p tech news. Dot com that’s one of his property. Scott. Thank you very much. Thanks, tony. Talk to you later. It’s been a pleasure. Let’s. Try again next week. Five bullets to a better budget. Paul connick stein. Principle of mission first finance knows how to create a budget that is aligned with your work and is a useful planning tool and he’s going to share what he knows that’s, that’s important doesn’t really matter much what he knows he’s gotta share it and he’s going to do that next week. You can check us out on facebook. You can check us out on linkedin. We’re on youtube also the youtube channel name israel. Tony martignetti because some young guy from boston stole the the tony martignetti so i’m real tony martignetti and you’ll find a lot of interviews on that youtube channel. Khun, listen, live our archive for the archive, you goto itunes, which is non-profit radio dot net. You can listen there, and you can subscribe so that you can listen any time on the device of your choice. On twitter. You can follow me, i’m at tony martignetti and the show’s hashtag is non-profit radio. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer shows social media is by regina walton of organic social media, and the remote producer of tony martignetti non-profit radio is john federico of the new rules on our first remote will be starting in june next month. I hope you’ll be with me next week. Friday one to two p, m eastern, at talking alternative broadcasting, which is always at talking alternative dot com. Co-branding think dick tooting. Good ending. You’re listening to the talking alternate network, get him. Duitz good how’s your game. Want to improve your performance, focus and motivation? Then you need a spire athletic consulting stop. Second guessing yourself. Move your game to the next level. Bring back the fun of the sport, help your child build confidence and self esteem through sports. Contact dale it aspire, athletic consulting for a free fifteen minute power session to get unstuck. 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Looking to meet mr and mrs wright but still haven’t found the one want to make your current relationship as filling as possible, then tuning on thursdays at one pm for love in the afternoon with morning alison as a professional matchmaker, i’ve seen it all with distinguished authors, industry coolers and experts on everything from wine to fashion. Join us as we discuss dating, relationships and more on talking alternative dot com. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow no more it’s time. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to know what’s. Really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me. Very sharp. 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074: Podcasting Primer & Twitter Organization Pages – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

John Federico, principal of The New Rules

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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Metoo hello and welcome to the show it’s friday, january thirteenth, two thousand twelve this is tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Were you with me last week? If you weren’t, you missed three next-gen charity interviews abby falik is the ceo of global citizen year, and she had thoughts about innovation and leadership for social change. Charles best leads donors choose dot or ge where teachers post their classroom needs, and he and i talked about connecting donors to the causes they support. And wally collins is an author and stand up comic, and he wants you to live a regret list life after those three pre recorded interviews, it was your two thousand twelve prospect plan maria simple, our regular prospect research contributor, helped you devise a sensible and execute herbal prospect plan for the new year this week. Podcasting primer john federico principle of the new rules is going to share what podcasting is, how to do it to support the outreach of your non-profit how do you get started? With budget gear, content format distribution, going to talk about all that may be it will. Induce you to start your own internet radio show, but don’t call it tony martignetti non-profit radio no point in treating on that name it has no equity. Also your two thousand twelve prospect plan. Scott koegler is our regular tech contributor, he’s, the editor of non-profit technology news. We’re going to talk about twitter organization pages. What are they? Should you jump in? And if you should, how do you get started between the guests? Tony’s, take two on my block this week is my next-gen charity interviews part three i’ll tell you about the three video interviews that are up this week. We’re live tweeting the show and we have a guest live tweeter dan blakemore dan hello out there, he’s, a professional fundraiser in new york city. You could follow him at dan underscore blakemore and to join the conversation on twitter with us use hashtag non-profit radio dan, thanks for joining us. This show is supported by g grace corporate real estate services, and i’m very grateful for their support. Right now. We take a break when we returned john federico and podcasting primer, so stay with me. Yeah, you’re listening to the talking alternative network. Cerini are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl. Offset. Two, one, two, nine, six, four, three, five, zero two for a free consultation. That’s lawrence h bloom, too. One, two, nine, six, four, three, five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com no. Welcome back to tony martignetti non-profit radio. Always big non-profit ideas for the other ninety five percent. My guest now, john federico, is principal of the new rules. John is known in digital media circles for innovation, his expert perspective and bottom line results very importantly. Formerly the senior director of podcasting for audible, where he created and manage the company’s podcasting business unit. He’s, the host and executive producer of on digital media. A podcast about the technology, creation, distribution, consumption and monetization of digital media. And it has over twenty thousand listeners. John is also the remote producer of this very show. Very pleased to welcome him and talk about his work in the studio. John welcome. Thank you, tony. Pleasure to have you in the studio rather than remote. Yes, exactly. We’re not surrounded by hundreds of conference goers in any time. It’s. Nice that’s. Right. Thanks to quiet here. Just just sam and janice are listening in for those who are listening live and may not know what is podcasting? Well, podcasting began as as a method of distributing digital media starting originally audio in an automated fashion. And that was the difference between posting a sound file somewhere on the internet and having someone to go get it versus having it automatically show up in your computer and even sometimes automatically show up on a portable device so that you could listen to it in your car, on the train, in the subway, that sort of thing. Okay, so it was the automated distribution that sort of made podcasting what it is you mentioned. Audiobook could be video also could also be video. Yes, audio. You know, this was let’s. See, podcasting was two thousand five and so pushing around pushing around video files was not like it is today. It was pre youtube, and so audio was was kind of the thing, especially since one of the people who originated podcasting was it was an old radio show host s o it was sort of a natural thing for him to record audio. Okay, tell us that what’s that history two people actually one of the technical side, one on the well also technical but somewhat creative man by the name of david dave winer. If you know technologists might know dave, he was the creator of this technology called r s s and it was it was the used as the platform for delivering these audio files. And the other person was and i’m sorry. Jargon, dja that’s, right. He’s told me, raised right here. Actually, he’s knows he’s in charge in jail right now for our i know that. And actually, no one really knows what our stance for has that because there are lots of interpretations. Really simple syndication is the most common is the most common use of the term. And explain what our senses briefly s oh, oh, gosh. I have to think of think of ourselves as email and think of the audio or video files that come with it as attachments. Okay. That’s, that’s, the simplest that’s it that’s a good lehman’s, you know. So, um, i meant instrumental model. A method of distributing audio. Exactly. Okay, exactly. It’s it’s it’s. A method of distributing of distributing the thiss media jargon, jailed aggression, right back to the history. And the other person was adam curry. You may know adam from him from his mtv days in the big hair and all that and adam’s always been very involved in technology. And the two of them collaborated and more or less delivered the first podcast, and that’s that’s sort of how it was born. Okay, and do we know if podcasting that that term comes from the ipod? It does. It does early, early on. You know, we all know that apple protects his trade, its trademarks pretty aggressively. And so early on, people didn’t want to claim it was podcast because they were afraid that that apple would shut it down. But yes, that is definitely words from okay, what’s the value for a non-profit in podcasting. Well, let’s, put this way. Let’s take it in a different direction. I’ll answer with a question like this he takes over the show. Then i can’t help it. I would go to a break if you keep this up. I’m gonna go to a break, sees podcasting has no breaks because, you know, we create the mess. We’re taking a break. We’re going to take that right now though blakemore e, i want you to tweet this that the show’s being hijacked. Okay, go ahead. Alright. So very simply. If you’re a non-profit and i gave you some airtime, what would you do with it? Right? So the first response to me this is great, you know, i can’t say i have a have a commercial now you don’t have a commercial. I’m giving you thirty to sixty minutes of airtime that where you can, you can get your message across and you can activate your donors and your volunteers and your alumni and all those people. What would you do with it? And that’s? Really? That’s let’s. Leave it there. Ok. What would you do with it? What could you do with it? That’s? Pretty wide open that’s. Right? You can use it to tell your story. Okay? So if we’re if we’re thinking about embarking on podcast and we just have a minute before break what? What might some of the objectives be? Some of our goals. That’s? Well, that’s definitely where we would start. So you know, if you now that you have this opportunity, what will you do with it? Well, start with your goals is fund-raising a primary goal is activating your volunteer your volunteer bases that your primary goal is it reaching out tio peoples on behalf of a cause to contact their congressman? You know that it could be that sort of campaign what what is it that you’re looking to accomplish over any period of time? So let’s, just say, starting with your first six months, you know, start with those goals and then work backwards, okay, we’re going to take a break. Dan blakemore, live tweeting for us to join this conversation used the hashtag non-profit radio. Of course, john stays with us talking about podcasting primer, and i hope you do, too. E-giving didn’t think tooting, getting demanding things. You’re listening to the talking alternate network e-giving. E-giving good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Oppcoll hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed on montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt. Y at r l j media. Dot com talking alternative radio twenty four hours a day. Schnoll lively conversation. Top trends. Sound advice, that’s, tony martignetti non-profit radio. And i’m samantha cohen from the american civil liberties union. Welcome back. We’re talking about podcasting. Primer with john. Federico. Um, is this something that small non-profits should be afraid of or can kind of smaller midsize shop get into podcasting? Oh, i mean, anyone can can produce a podcast and distributing podcast is a matter of fact. When you know, you open up your apple itunes and tune in and see all those big names and, you know, in media companies, you know what? You could be right alongside them with very little work involved. A little commitment, but but not a whole lot of work. Okay, let’s, talk a little about the commitment. What? What does it take? Well, let’s say we go back to our first point, right? Figure out your goals. So once you’ve got that all figured out now, we’ve talked about format, right? So okay, let’s, just say i’m going to make up to make something up. You and i talked on the phone last week and i made up a non-profit so i happen to like pets. So let’s say, it’s ah it’s a local rescue. Actually, i have a cocker spaniel rescue here that we got our last doc. So it’s a cocker spaniel rescue. Okay. And so this this rescue their job, of course, is to get their pets adopted. And so what’s in many ways, what’s. A good way of doing that well, let’s, create a format. Let’s say the format is too featured the backstory of each of the dogs that get brought into the shelter every time they come in and even better let’s make it video and audio. Right? I can do this right with the camera on my phone, right with my phone and we can have let’s say it’s nice to have some continuity. So maybe we’ll have the director of the non-profit or of the shelter. She’ll actually tell the story of each of the animals as as they come in the shelter. And then, of course, provide what? What? What’s the key messages there then at the end, how they can adopt this dog. What the title docks. Temperament is where they can pick the dog up, etcetera. Wonderful. And, of course, she can solicit donations. Perfect it’s short, you can probably tell a dog’s story and two to three minutes and you can do that on a regular basis or an ad. Hoc basis, right. So now there’s our format, and even better, you can take the audio file from that video and produce an audio podcast is, well, now you’ve got two ways of reaching people, right, so you have your goals. You have your format, and ultimately you have a schedule or not. It could be at hakkas, i said. So once it’s. So now let’s talk a bit about the tools to make that happen. I i just mentioned a phone. Yes, actually. Tony, what do you want? That or for g that? Yes, i have an iphone for as fundez support. May i have a three g s and tony? What do you use me? When we recorded conferences, i record into. Yes, a speaking as remote for producer. Now i’m answering questions. Are he’s questioning me as remote producer? The content gets recorded onto the phone. We have ah, remote. We have mike. So we have headsets and the mixing board. And it all goes into my three g s phone through an app called fire right now. Uh, that’s, that’s pretty elaborate set up, but really, you know, you and you’ve done this in a coffee shop, having you at the last minute. This the microphone on this phone is absolutely perfect for recording audio interviews so that you and i we’re going to sit down and have a conversation. I could hold it up to your mouth and hold it up to my mouth. Or i could she laid here on the table like this. And let it record away. And guess what, we’ve got a show it’s a matter of fact, the podcast i started producing back in two thousand five began when i and a group of my colleagues went to lunch one day, and of course, we always like to talk shop and i said, you know, this would make a great podcast. We just stuck a microphone in the middle is to be a lot of fun and two weeks later, that’s what we did, everyone came teo to my home studio and we cracked open a couple of bottles of wine and and that’s what we did. And we recorded our first podcast. So what? We started broadcasting here. We don’t have we never had wine here talking alternative. So i got screwed. Essentially i got i got talking alternative owes me two bottles of wine. I’ll take a red and a white i zinfandel and sauvignon blanc. Let me just explain to people what you want. Things you mentioned that i had done this in a coffee shop. There was there was a schedule mix up. And i had a guest here and she wasn’t gonna be available any other time so i did exactly what john just said. I took my phone and did an interview with her and then brought that audio just from the phone here to the studio, and we used it on the show. Yeah, and so so that’s just one way of saying you don’t need to spend a lot of money. In fact, if you own one of these phones, you don’t need to spend any more money, right? So record the audio on dh let’s say it’s good enough for production. You know, you don’t want to worry about taking out the gums and oz because i typically don’t i don’t do that anymore. Now you’ve got this audio file and all you had was your phone. So now now you have to have some place to put it. So to generate this thing called on rcs feed, right? Which i hate using the jargon, but so you need the best way to do that is to use block software so you would need to have a block where you could walk software. Meaning, like wordpress, like wordpress, wordpress blogger any anything that any arm? Ah, any software that produces an rcs feed will do on typically block software does that thing in this day and age, you won’t find block software that does not output a valid rcs feed. We’ve talked about non-profit, blog’s and wordpress versus blogger and other sites, so we’ve we’ve covered that. But go ahead. We want youto talkabout your broadcasting on the block. So so now, instead of distributing articles that you write, you’re distributing audio files by uploading these audio files for all intents and purposes to your block and when, when people subscribe here are ss feed they get so they get the what it called enclosures, or the audio files or video files with it. So again, think about the rcs feed is your email. Think about the enclosures, your attachments and that’s how it arrives on for people to consume. Okay, this is sounding ex, getting a little technical, trying to keep it as simple is like most people get email, but to do yeah, all those people on the shame what an attachment is, right? I’m hoping that helps. Oh, it does. So i think the explanation is simple. I mean, the actual doing of this is this something that a non-profit without experience now that they’ve produced their first audio podcast on their phone, khun do on their own absolutely absolutely it’s. In some cases, plug ins are required, and again, we’re getting a little little nerdy, but you can go get a free blogged on blogger dot com, which is a google product. You can create a block post. Tell the instruct blogger where the audio file lives. In many cases you could just uploaded to blogger, or you can put it somewhere else on the that’s a simple upload like you might upload photos, jack a similar process, similar very similar process. You find that on your hard drive clicks, you know, selected, click, upload, wait for it to get up there and then once that’s done, you publish it so it’s it’s not that difficult, not as difficult as people think and actually, tony. Okay, getting backto. I set, i help you set up your podcast, right? And, you know, once i showed it to you, what was your answer? Well, that was easy we can do this weekend is all right. And i would. And as you’ve said before, you know you’re you know, the tools of your trade, but you’re not exactly, you know, a technologist. So nothing. Nothing? Incredibly. Yeah. The only thing i boast about is that i i’m not afraid of the technology, so you don’t want people to be fearful of it, and i don’t understand it anywhere near the level you do, but i’m not afraid of it. I actually kind of enjoyed working with it, but i need some hand holding. Yes. Okay, so so but it’s all it’s, all manageable. Andi understandable. Um, so we could do and you mention the phone. I mean, someone could do audio well as video, right? The video doesn’t have to be high end video to be interesting and compelling until the tell the story of the back story of the dog’s life. Right. Exactly. I mean, it could be, you know, these phones that we have here produce very high quality video, but you don’t necessarily need that, you know. Ah, simple, actually. The three gs produces vj video that’s that’s. Perfectly suitable. Okay. And there’s produces a little better, right? Yeah, this does full hd, but that’s, you know, he’s. Not going to boast, but all remind people in case you need to say the first time he has the four of us, but okay, so i just wanted people think of it doesn’t have to be to recognize that there’s got to be spotlights and and full production value. This could be just very heartfelt and and simply produced absolutely and especially, i would think using our using our cocker spaniel rescue was an example, you know? I mean, what are the most? What are the most shared videos on the internet? Well, typically cats and pets, right? So, you know, a cute animal with a sad story that needs a home? You know what? It doesn’t have to be hollywood, right? It’s enough just it’ll probably get the job done. I’m talking to john, federico and he’s, principal of the new rules, which you’ll find at new rules dot com we’re talking about podcasting primer, hoping to encourage non-profits teo think about podcasting is a way of supporting while their other social media work um, let’s just talk a little about maybe doing this remotely. So if you’re not just going to in terms of maybe budget and gear, if you’re not going to do it just in your premises. But you want to do something remote, maybe at an event, andi want to have a little little set up at a at a gala, perhaps to do some interviews of donors and and board members what might be involved with doing something remote versus in your own office? Well, the tools i just described would work remotely, right? But some of that then comes down to a little sizzle. Little little possess a little bit about presenting this media opportunity. Two people attending your gala as a big deal, right? So i would say that it’s nice. If if i were you, i would i would set up a tripod. I would it wouldn’t hurt to get a mic flag, right, mike? Fuck is that thing that news reporters have on their on their microphones so that it has the name of their of usually of the television station, right? And i might have some lights right on, and obviously, i would have a cat someone operate the camera so that you yourself can focus on the real reason why you’re there, which is to possibly interview the people who are attending your gala. Maybe it’s your donor’s, maybe it’s it’s volunteers, whoever it might be. Okay, but the tools of the trade don’t don’t differ very much, you know you have when you struck it into, like noisy environments like we experience unconference is you need a certain kind of microphone. Some microphones work better than others. Right? Um but but for the most part, you can. You can you can use your phone, right? Okay. I i wanted to go just to the next level for people that might short be curious about that. But you made the point in the beginning and the end, the phone is still adequate. Yeah, as long as you have ah, fairly quiet place too to record the phone still works in a remote yes, you know, one thing to point out one day i will point out is that there is a balance between quality and in content, quality of the recording and the quality of the content. I have listened to some podcast that i wanted to listen to, really, i generally wanted to listen to, and i finally had to delete them and get rid of them because the audio quality was so bad that it was just it was just it was grating on my nerves, and i couldn’t do it, so it doesn’t have to be perfect. But, you know, you don’t necessary don’t want something that has, you know, audio rah pouts and skips and weirdness in the audio and all of that. So, you know, just strike that balance, but again, it doesn’t have to be hollywood quality. We have a question from at wild woman fund-raising zoho i know is measuring treyz she’s been a guest here, she’s she wants to ask what you’d recommend for people who don’t use an iphone. Well, more importantly, i okay, well, i guess i’ll look he’s always perverted there’s contorting the questions thiss guy doesn’t answer a straight question like he’s under cross examination or something. Well, let me answer this question instead. Well, alright, mazarene don’t worry, i’m gonna hold him two feet to the fire. I live that i’m getting back my job aren’t my show is panel style, so i have four to six people in any time, so you’re not there now raining joint anymore, you know? I know, i know. Okay, so good. So ok. The flipside, of course, is any smartphone, so an android or windows phone would also work, but the real so i guess the real question is if you don’t have a smart phone, if you have an android phone, other applications for it windows phone same. If you have say, a feature phoned like a regular flip phone, you actually there are there are services available where you khun dial in and record using. You can record audio using that phone using nothing but the telephone line. The quality’s not so good. Thiss block talk radio is that an example? That’s one example. That’s there’s, another one called talks you talk shoe talk. Shoo. Shh. Okay, on da and they’re all you know, they’re ok. They’re telephone quality, but you’re it was a matter fact. I don’t know which service it was, but the show i just described that i wanted to listen to, it was recorded on one of those services and it’s not it’s, not a dig on the services themselves. It’s the fact that you’re dealing with telephones, right, your link with telephone quality audio and in many cases, you’re dealing with voice over ip, like, you know, telephone calls that occur over the internet, and so things drop out and stuff and that’s just, you know, part of the technology, okay? But we want to try to stay away from the lower quality is you’re saying there is that balance there’s a balance there’s definitely a bounce labbate, you know, and and sometimes if you’re if what you’re saying and what you’re presenting is just so compelling many times, people will ignore it. True enough, but it yes, it’s too much trouble to listen to. All right, mazarene i think we got that. Way. Got a satisfactory answer out of him. Let’s, talk about some distribution. You talk about rs s doing that doing the distribution through your blogged but there’s places like youtube. If you’re doing video or itunes let’s, talk a little about some other distribution channels in just a couple minutes. We have left. Sure. So the simple answer i should say that the simple thing to focus on right now is ours. Many people in in, you know, the business of podcasting upset our recess is dead. And in some respects, it is in term, in the meaning that it’s not put in front of the consumer anymore. And it shouldn’t be right. It should just happen in the background. No one should know what our senses it’s just work. So but if you would like to appear in places like the itunes podcast directory or even the zune marketplace, right, which is for windows, phones and other things that zoon has expelled. Z. You any okay? Zune used to be a device that microsoft produced. They no longer do. But the marketplace is still there. Um, the only way to get in those directories isto have a valid rcs feed so that’s very important that’s and that’s for audio and video. Just as importantly, if you’re if you’re distributing video, don’t just rely on youtube. If you want to get on devices like the like raku, raku set top boxes and get one of their, they have up channels there where you can create your own channel on roku box, you have to do it using s s, but distribution is is obviously critical, and our sex is the best way to get yourself found and distributed. Okay, i have ah, some some results from our pre show listener survey, and while i’m going through these, i’m going to ask you to think about the question also from at wild woman fund recommend a particular flip? Would you recommend a flip camera over talk shoe? And while you’re thinking about that, how many people in the audience listen to audio podcast about seventy percent and the other, you know that there do not? Do you put recording gear into the hands of those who serve your populations so they can show off the work that they do on ly ten percent doing it with video gear and the rest are not putting here putting stuff into their into the hands of volunteers and employees actually doing the work of the non-profit and who’s active in youtube, only about twenty percent then it’s split between forty percent that don’t have a youtube channel it all and the remaining forty percent who have won but are not keeping it current so well, disappointing in terms of the especially the last one. The distribution on and also let’s get mohr podcasting into the hands of people who are doing the work as there as they’re meeting your constituents doing your good work let’s have them documenting it and sharing it. Absolutely. How about mazarene question? Would you recommend a flip camera over talks? You so that’s that’s essentially what i recommend talk she was ah, is a live broadcast thing with the telephone. A flip cam? Absolutely. The audio. The audio quality and video quality on those devices are excellent and there’s there’s absolutely nothing wrong with him. I happen to be a fan of the kodak zia models or any of the any of the c i x models. Whatever they are there’s a new one that just came out. And they’re great, and they allow, even for a microphone, have a microphone, jack so you can record video and still get very good audio using an external microphone. I can vouch for those because we use those on our remote. And john federico is the producer of this show, he’s, also more importantly, principal of the new rules, which you will find at new rules. Dot com. We have to leave it there. John federico, thanks very much for coming to studio. Thanks for having me telling great pleasure. We’ll take a break when we come back. A very abbreviated tony’s take to stay with me. You’re listening to the talking alternative network. 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Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Yeah. Welcome back to big eyed big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. Scott koegler are you out there? I’m here tell me, it’s, good to talk to you, scott koegler is our regular tech contributor, he’s, the editor of non-profit technology news, and we’re talking today about twitter organization pages. Yes, we are okay, what’s, what’s new over in twitter well, organizational pages, now that you ask, yes, there’s something that people have have been kind of asking for ever since facebook allowed youto put up a business page or some kind of page about your organization, and and especially since google now has a similar kind of pages where you can actually not just be a person who could be a business or organization non-profit and talk about the entity rather than the person. So the the idea, wass and guess has come to fruition that twitter instead of having a personal information page, which, of course we want seen now has the ability to make an organizational page and so that’s come, you know, come to life that’s there are these essentially the same as the personal page it’s just allowed. Now for organizations or is it a different format? It’s slightly different, i’ve looked at a few of them and for the life of me, um, it’s tough to tell the difference in the format overall because if you have, if somebody has put together a highly customized personal page, if we’d taken the time to do that, it’s pretty obvious that they could have also done a customized business page. So personally, i’m not really enthused about it, but okay, you’re not so enthused, i’m not okay tell tell us why. Well, for a couple of weeks but let’s talk about what it does for ok, give me that kind of thing, why it’s there and what it’s for? And then i’ll tell you why i don’t think everybody’s taking over the show today, you may as well is also good that’s a total hijack. Damn blakemore, i want this documented on twitter. So twitter is you know that twitter pages, they’re easy to set up you khun, you go in there and you can identify non-profit you could put your message up there. I think the most important part of it aside from just co-branding put in here. Their logo on some links along the left hand side that allow people that visit that page to go where you want them to go is that you can also take tweets or postings and make them sticking you khun have them stay there at the top of the page, visible first for essentially as long as you like. Of course, if you follow a twitter stream on your own on your own page, you know that twitter messages come and go pretty quickly, depending on you’re following, right? So you can pick one one tweet tb stickies that how does i believe that there are some number of tweets? I don’t know exactly what the number is, but it’s more than one and probably less than a hundred, but you can say these messages, but i want people to see when they come to the page. Okay, so if you feel you’ve been particularly insightful or descriptive of your organizations, work in one or maybe a couple of hundred forty character posts, then those are the ones you can choose to be sticky is is that it? Yes, and i believe that it’s available for any tweet, not just your own ok, you have a somebody who tweeted cubine service is great and i love you guys. You really do wonderful things in the world. You khun you know, make that sticky and let the rest of the world see it without having that have passed by, you know, out of recognition in about five minutes. Okay? Do you know if the’s organization pages allow multiple administrators? They do? Actually, how does that work? Um, well, pretty well, um, you know, there’s there’s, lots of tools around that external twitter that allow you to do that. So i don’t really count that as a new future, maybe move built into twitter but, uh, things like, i think, sees mick and tweet deck and there’s, another one called market new suite, and those allowed groups of people to manage put it postings, streams, that kind of thing, okay, from very high end applications that are for large corporations that, you know more than just allow you to post, uh, multiple people post they actually do cem statistical analysis and they say what tweets has been recognized, what’s been retweeted all those kind of things, and so so yes, um, multiple people posting to a twitter stream is something that really has been done for a while, okay? Let’s talk just ah, briefly, i think about the analytics of this. I mean, there are ways of a cz you just mentioned finding out what’s gotten the most play or what the most retweets in the and to use their to use their language and seeing what’s basically what’s most popular, right, right, right and echoes a couple of measurements of that one is how many retweets did a particular comment get? Of course that you know, that’s when something goes viral, real popular and, you know, the first person tweeted it and there was five people tweeted it to their friends and then on from there, and it takes off so there are tools, and i wish i could tell you which which ones they were, but i’m just not that well versed on on which tools are around to do that. But i can tell you that, uh, there are many of them, certainly more than a dozen some of them do very, very deep analytics in a group setting. I don’t how much you want to talk about this? Portion of the group setting where you have multiple people managing a twitter stream, it becomes important which of those people are active in which are not which of those people are contributing tweets that get tweeted and recognized, commented on and which are not oh, excellent. All right, so you can cross analyzed across you can analyze across different contributors within your organization exactly, and that becomes really important. I mean, if you want to incentivize the people that are managing that forty becomes real important if you just want to weed out the staff, you know, same thing you want to know who’s the champ, right? Excellent. Scott, since we’re in the middle of this deeply, why don’t you tell us what your twitter ideas uh, my my twitter ideas real simple with scott koegler c o t t k o g l e r and be happy to have any more followers, although i have to say is i kind of alluded to i don’t really follow twitter all that much, you know? Well, okay, well, now, that’s not to say it’s irrelevant to everyone, but it it has become less relevant to me. Ok? And so why is that? Oh, so wait well before instead of asking that, what is it that twitter generally is not, uh, something that you spend a lot of time with? Or you meant earlier that the twitter organization pages are not really thrilling you? Well, let’s talk about twitter organization pages topic, you know my personal likes and dislikes you probably relevant, but, um it’s faras the twitter organization page here’s the first thing how many times do you go to to some organizations? Twitter paige? Yeah, probably rare, right? I mean, maybe one looking at their own stream on dure, often not doing it on twitter dot com, right? So the first time you did, maybe when you got, you know, when you saw them join your your twitter fan club and he went over there and wondered who this organization wass took a look at it, but but frankly, that’s, probably the last time, and so my recommendation is you spend whatever, whatever reasonable, half an hour or an hour, ok, get up your twitter organization page and i just forget about it because, you know, i don’t think there’s going to be much traffic and that’s very different from certainly from facebook where, uh, that paige is, will you get interaction that’s where people find out about you that’s where, on your content lives and uh and, you know, i think that, uh, we’re gonna find pretty much the same thing and google plus, now that they have a couple of pages organization pages, although i think google plus probably has more attraction to a to its organization pages, then put a will, you know the difference with twitter being that people are largely managing on following it off on different applications like hoot suite or tweetdeck, right? Right, exactly so so it’s just it’s a different breed of social media property where people just are not going back and not so apt to see the teo look for that page eso you don’t, you don’t find so many features that it makes it attractive to go to someone’s to an organisation twitter page. Exactly. I don’t even see how you really are going to invite people to your page. All right? Eso while at wild woman fund, is asking on twitter, how do you find a non-profits twitter page is through a hashtag or what? How? Was that done? I, uh you can always check the non-profits page twitter page, so if you click on the name of the non-profit it will take you to that page and what’s happened is that my fault user page that was there before has been replaced by the organization page, okay, but unless that’s advertised on the organization’s website, which actually is probably a much more populous place and much more active place in a better place to put them that you want people to find out about, uh dahna twitter page, there really is going to be still left let’s reason to even go look, yeah, ok, well, i think it’s valuable that you say, you know, it’s something to spend a little bit of time on, but don’t don’t go crazy like you would, you know, maybe designing ah facebook landing page is not like that exactly, i would say don’t ignore it, you know, put a little bit of time into it and and use it for whatever it’s worth. But i do have a couple of things that came up in a study that i read about dahna about they were talking particularly aboutthe twitter. Pages. But i think this is really good in general, ok, and scott, we just we just have a minute before a break, so just summarize a little bit and then we’ll come back. We’ll have more time, ok study that was done by a simple usability, and they essentially studied twenty or so brand pages on twitter, and they also have expertise in landing page designs. So we’ll go through some of these when we get back. And, frankly, the things you probably ought to already know what they were thinking about, particularly if you can’t spend minimal time designing your page. Okay, we’ll come back with those. This is tony martignetti non-profit radio with scott koegler talking about twitter organization pages. Stay with us, talking alternative radio, twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community dahna. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. The website is improving communications, dot com that’s improving communications, dot com improve your professional environment. Be more effective, be happier. And make more money. Improving communications. That’s. The answer. Talking. I’m christine cronin, president of n y charities dot orc. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent zoho in-kind welcome back to the show we have ah contribution from at wild woman fund talking about measuring twitter results and she’s recommending the girl short inner sight. Nine that’s the number nine dot tc and there’s a way that you then you shortened earl and add a plus sign at the end of your short linc, and it’ll it’ll give you stats. So that site again is nine dot tc, and that, of course, comes from our own live tweeting, which dan blakemore is doing for us today and you, khun, during the conversation using the hashtag non-profit radio, scotty kegs you, uh you had a little more for us, right? I’d like to go into some of the findings that the simple usability analysis company and again, these things are pretty straightforward things that you probably know already, but, uh, just go through him. So what they’re saying is that that what they looked at, where people’s reactions to these landing pages in particular, they were looking at twitter pages, but i would say it really is valid for google plus pages and also for facebook pages first one is, uh, they’ll make it to corporate, you know, if it has that kind of a corporate feel um, you know, people are going goingto look elsewhere, they’re going to think those too much about sales going be branding and, uh, so you want it to be kind of late, maybe lively, more personal, no, and they recommended you do use contests and promotions, you know, we use that in an email marketing a lot to put a contest or a promotion, and and it gets people more involved, it makes them want to come back if nothing else, it there’s a new contest to see if they won on the biggest losers that they that they call on sights and brand pages that look like they’re really just telling you what to do. In other words, they’re selling something to and we want to keep away from that so there’s a delicate balance between not looking to corporate but offering prizes in promotions but at the same time not being sales for non-profits that comes across those don’t don’t ask for contributions every single time. I’m sure most of you already know that mantra pretty well, no, but always worth repeating where khun listeners get this surveys is available. For free let’s. See, i found it on reed. Right. Web. Um, read rite web dot com it’s? Uh, yep. Lead right. Web dot com. And if you search for, uh, twitter, just do a search on site twitter brand pages you come up with, uh, that was probably a couple of hours, but i know that for sure. Okay? And what was the organization that did that one again? It’s called simple usability. Simple usability. Excellent. Okay, we have just a minute or so left. Scott, anything you want to leave us with about twitter organization pages? You know, just once again, go ahead and take advantage of it. It’s free it’s not going to hurt you. I’m not sure it’s going to be much good, but, you know, go ahead and don’t ignore it. Make sure that you have some kind of presence out there. Certainly, when you, when you have the opportunity to include a link to that page, just as you would madeline to twitter stream adeline to that page it’s one more set of exposures that may be good. Kayman so, you know beyond that it’s standard things you know make it make it useful. Make it easy for you to digest. Easy to understand, not too busy, all those kind of design issues always want to think about scott koegler is our regular tech contributor and the editor of non-profit technology news, which you’ll find at n p tech news. Dot com scott, thank you very much. Good to have you again. Thanks, tony. My pleasure, it’s time now for tony’s take to which i, which i neglected tio do you earlier because i got so excited about twitter organization pages that i was more excited about them than scott was my block this week is my nextgencharity interviews part three, and i just want o explain what those with the three interviews in that part three were, and by the way, they were all recorded with the help of john federico, my guest earlier, because he was on that remote with me producing that rachel chung is the founder of catch a fire dot or ge, and she has ideas about making volunteering meaningful, trying to get highly skilled, busy people who want to help non-profits connected with those non-profits and she’s got some idea about some ideas about making that experience important. There are branding and other business lessons applicable charities and some of those come from the founder of the very consistent brand echo enterprises i interviewed the founder and ceo mark echo, neil strauss has non-profit tips from the art of seduction and attraction learned when he was on assignment for rolling stone to go undercover in a secret society of pickup artists. This is all true. I’m not making this up. I wish i wish i had this kind of imagination, it’s all true. One of his lessons is don’t open with your clothes. So, guys, if you want to pick up more women women, if you want to pick up more men charities, if you want to raise more money, listen to that interview again. That’s neil strauss interview and his book is called the game, and those three videos air on my blogged at m p g a d v dot com this week’s post, which is called my next-gen charity interviews part three, and that is tony’s take two for friday, january thirteenth, the second show of this year. I want to thank my guests, john federico, you’ll find him on twitter at gadget boy and scott koegler of course, my very deep thanks to dan blakemore on twitter, he’s at dan underscore blakemore, thanks stand for doing the live tweeting today is a real pleasure having you knowing you were out there. Thanks for your help today and thanks also to at wild woman fund for all the questions you had today next week, revel in real estate. Chase magnuson of george washington university and alan thomas from the american college have small and midsize non-profits in mind as they describe how to identify prospects for real estate gif ts how to cultivate, solicit and negotiate those gif ts what is the due diligence that is required to keep your charity safe from a bad real estate gift? Also board oversight basics our regular legal contributor, jean takagi, from the non-profit and exempt organizations law firm in san francisco, is going to define oversight and explain how it should be executed. To keep again, protect your charity and also your board members and that’ll be the first part of ah tu parte conversation, which will continue in february. Keep up with what’s coming up on this damn show! Sign up for our insider email alerts on the facebook page if you like the show like the page for pete’s sake what’s keeping you away, you can listen to the show live or archive it’s been live toe listen archive goto itunes, where you can subscribe and listen any time on the device of your choice and our itunes pages that non-profit radio dot net on twitter, you can follow me just using my name and the show’s hashtag is non-profit radio used that often use it wildly. The show is sponsored by g grace and company. If you’re worried about the rising costs of rents for your organization or need to capitalize on real estate, you’re non-profit owns g grayson company provides you, and you’re bored with analysis, so real estate decisions are made with transparency and thoroughness. George grace has been advising non-profits on their real estate decisions for over twenty five years. You will find them at g grace dot com or eight eight eight seven four seven two two three, seven. Our creative producer is claire meyerhoff, our line producer today is janice taylor, the owner of talking alternative broadcasting is sam liebowitz. The show’s social media is by regina walton of organic social media and our remote producer for the show is john federico of the new rules. Very glad that he could be on with me today. This is tony martignetti non-profit radio, always big non-profit ideas for the other ninety five percent. I hope you’ll be with me. Next friday, one to two p, m eastern here at talking alternative dot com. Durney i didn’t think that shooting getting ding, ding, ding ding. You’re listening to the talking alternate network to get you thinking. Take it. Cubine looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie gal ilsen as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com. Hi, i’m julie, hi, i’m julia, what are you wearing? Welcome to jay and jay. Secrets of style and beauty. We know there’s, beauty and style, and all you do, whether it’s a job interview, first date or wedding, we also know that not everyone understands what works best for him or her. We’re here to help. Think of us as your personal beauty style and grooming guru’s, as industry experts will give you the best information for men and women on howto look phenomenal. Tune in tuesdays at eight pm tto. Learn how to look your best. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over in tow, no more it’s time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s, provocative talk for the realist and the skeptic who want to know what’s, really going on. What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com every tower is a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven it will make you smarter. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Talking. Bonem

071: Facebook Fundamentals & Your Fresh-Faced Website – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

John Haydon, principal of Inbound Zombie and co-author of “Facebook Marketing for Dummies”

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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Hello and welcome to tony martignetti non-profit radio i’m your aptly named host it’s friday, december sixteenth, two thousand eleven we’re here as always, talking about big non-profit ideas for the other ninety five percent. I sincerely hope you were with me last week because if you weren’t, then you missed fund-raising through your life cycle, what does fund-raising look like in the stages of a non-profits life? And how do you avoid the stagnation and decline phases? Jeff sobel principle of jeffrey sobel consulting shared his insights, and that interview was recorded at westchester a f p s national philanthropy day. You would also have missed marrying major and planned gif ts are these two compatible? What do their courtship and marriage look like? Charlie gordy, director of planned giving for harvard law school and margaret hohman principle of home and consulting, revealed how to make this a match made in heaven that was recorded at the national conference on philanthropic planning. More important than last week, you’re with me this week, you’re listening live and this week it’s facebook fundamentals john hayden principle of inbound zombie and co author of facebook marketing for dummies is well known as having simple ideas for getting the most from social media, we’re going to talk about getting your non-profit on facebook how to get started had a facebook fund-raising attracting fans, even though they may not be called that anymore technically, and integrating with your other channels also your fresh faced website are regular tech contributor and the editor of non-profit technology news, scott keggers with me and he’s going to share his thoughts on your freshened up website. When do you need to freshen up? Are you on message? True to mission? Do you have a call to action between the guests on tony’s? Take two, it is my block this week, my next-gen charity interviews part two i interviewed a stand up comic i get my face red and connecting donors to causes these air three of the twelve interviews that i did it next-gen charity conference last month and i’ll talk a little bit about those on tony’s take two, we’re live tweeting the show use hashtag non-profit radio to join the conversation on twitter. This show is supported by g grace corporate real estate services were grateful for gee graces support we take a break when we returned. My guests will be john hayden. And we’ll be talking about facebook fundamentals. So stay with me. You’re listening to the talking alternative network. Duitz are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s a lawrence h bloom two, one, two, nine, six, four, three, five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. Joining me now is john hayden. John, how you doing? Hey, tony, how you i’m doing great, thank you. Jon is calling from cambridge, massachusetts, he’s, the principal of inbound zombie consultants in online strategy and social strategy for small and midsize non-profits that’s the audience here in the u s and canada. He’s, also co author of facebook marketing for dummies and he’s, well known for having simple ideas for getting the most from social media. John hayden, welcome to the show. Thank you for having me appreciate, oh, it’s a pleasure. Um, facebook, why should non-profits pay attention to and be on facebook? Why facebook? Well, the simple answer is that everybody’s on facebook? Okay, um, and regardless of where, you know it’s, not really about the platform it’s about where people are and as you may know and maybe some of our your listeners may know, you know, facebook has about eight hundred million active users, okay? So these are people that actually log in to facebook thirty minutes, three hours a day, they’re checking in on their iphone or ipad on browsers and support and connecting with their friends John 30 minutes 2:3 hours so even at the short end, they’re on average, people are spending a long time on this one place. Yes, exactly. Um, you know, i kind of look at it like the morning coffee routine. You know, maybe thirty years ago, people used to open up a newspaper how people open up facebook and they see they get their news. What what are my friends sharing what’s new in the world today? What’s, you know, whose birthday is it today? You know, things like that, i mean, it’s really a central part of the culture today and so non-profits, you know, just like when the television came out and certain non-profit said, while we need to start doing something for tv in the same way, they kind of need to look at where people are using social media, which is, you know, really facebook at this point. Oh, so you sort of use those anonymously, yeah, so non-profit you know, sometimes i get this question the cheese, social media so many platforms, where should i what should i do it? I said, look, if you’re not doing so. Idiot. All first of all, you know, get your website straight. You know, make sure you get that first, but don’t think about this huge social media thing just think about facebook because that’s really where you should start that’s where your constituents are gonna be guaranteed your volunteers are going to be their donor’s going to be there, not all of them granted, but you know, the majority of them on dh. You know, the fact is that eighty nine percent non-profits air now using facebook, so if you are a non-profit thinking about facebook, you kind of have to look at what your peers are doing. Well, yeah, ok on dh i pulled listeners before the show and thank you very much for for retweeting the the the short link to the pole many times appreciate that on day one of the questions was, does your non-profit have a facebook page so our audience is a little behind the national average? About seventy seven percent said yes on dh. The remainder said no, i better listen to the show so that other twenty three percent or so we’re going to try to convert them we just have about two minutes before the break, so i want to just tease a little bit. How do we just how do we just get started? Get started getting started and then we’ll be out. You and i will be able to spend a lot more time on that after the break. The best place to start is to have a plan, you know, do some research on facebook i actually website called the non-profit facebook guy dot com non-profit facebook id a lot of articles on there, but, you know, come up with a plan and really try and develop a strategy as to where facebook would fit within you’re overall marketing communications fund-raising plan and then you really want to start with a facebook page, okay? And we’ll get to the different types of pages because i know there could be some confusion around that after the break, just in a minute or so. What are the pieces of that strategy or plan? What topic areas should be in there. Okay, so the topic area would be, what are your goals? You know, specific goals? What do you want to be achieving with facebook and it again? It does help to understand what facebook is good at, what facebook is not good at, understand the kind of its role within your overall communication plan, and then the other thing is, you know, what’s going to be your content strategy, what is really unique about your organization, what gets people talking, you know, when you meet people, your supporters volunteers when you meet them and it event and you’re in coffee and bagels together, what is it that gets them really excited? And what do they like? What they like to talk about what they like to share with friends, build a content strategy around that so that you’re pushing out consistent content on facebook, which is really kind of the central central point on facebook? It’s not kind of a static web page it’s really not bad it’s more kind of a living, breathing dialogue that you’re having with your constituents is really the best way to be using a facebook page. John, we’re going to take a break and we’ll get into more detail after this break with john hayden, author co author of facebook marketing for dummies and i hope you will stay with us. I didn’t even think that shooting, getting, thinking things. You’re listening to the talking, alternative network, things, getting anything. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative that calm mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. If you have big ideas and an average budget, tune into the way above average. Tony martin. Any non-profit radio ideo. I’m jonah helper from next-gen charity. Buy-in welcome back. We’re talking about facebook fundamentals with john hayden and john. Before we get into more detail about getting started and the different types of facebook pages, i am dying to know why your company’s called inbound zombie. What is that? Okay, so inbound zombie. Quite honestly, i just literally came up with the name, um, and i’ve always been a fan of zombies. Just, you know, zombie movies, and what not, i find it a fascinating read books about zombies on that, and i just felt like, you know, zombie culture will probably be around for a long time. So if i come for the business name, that is current, always be current. You know, and then only after then, you know, maybe like a year later, it started having meaning to me like water, zombies, this idea that you know what i do for a non-profit is kind of create a situation where people come to them like they actually get to a point where they don’t their constituents in their volunteers let’s imagine that they’re like positive zombies that are really smart, they can’t help but come towards the organization they can’t help but be attracted to the organization three using okay, okay, as long as they’re positive zombies, not the ones that are, you know, that have the wrapping dangling off them and their bloody and their eyes were just sockets, you know, as long, it’s, not that kind. No, we’re cool, all right, positive zombies on di did see on twitter that at wild woman fundez mazarene treyz who’s been a guest on the show, she looks so it looks like she spends more like five hours on facebook, so i hope our clients are not suffering mazarene hope your client working, getting done and other important things in your life are being done and maybe just sleeping less. Than the rest of us. Okay, john, what are the different types of pages? There could be some confusion around that the type of page that a charity should set up on facebook. Okay, no that’s a great question. So, you know, common mistake that i see is that, you know, someone will say, oh, you know, i just started i started a facebook page for my non-profit and, you know, how do i get more friends? And so what happens is that sometimes an organization will actually create a facebook profile, which is for the personal use on they’ll be using that for their organization, which is basically a violation of the facebook terms and conditions a and b it’s, not the most effective type of tool to be using. So what i just mentioned, the facebook profile is really what those eight hundred million people eight hundred million facebook users, they’re all using a facebook profile, you know, you share photos with your friends, you check in to facebook places you make a status update, you connect with high school friends, that type of thing, so that’s that’s really meant for a person now, a facebook page or business page sometimes called a fan page, and some people might know it is a fan page that’s really wearing organization wants to be starting, and the best way to do this is to go to facebook dot com metoo polka dot com forward slash pages forward slash create that, not php. Yes, and then you want to pick either a local business or place or a company, organization or institution. These are two different types of facebook pages. There are six types in total, but these two really apply to non-profits a local paper place of business might be a museum that’s a that’s, a non-profit the company organization institution might be say, a foundation that is in a corporate park were really nobody visits then, so you wouldn’t want to advertise that the address and location of the business that much. But, you know, you still want to have a facebook page, so these two different types of pages, okay? And it sounds like for our audience, probably the first of those two is more appropriate. Yeah, local place of business. Um, or you either one. Okay, so what can they do on this? Well, so how do they create the fan page. What should be included in it? Okay, so when you create the fan page, i actually have some videos that you go to non-profit facebook dot com. I actually have a few video tutorials about that. But what they want to do is they want to upload a mean image. John, i’m sorry. Say that you are l one more time that people can go to for the video. Oh, sure. It’s non-profit facebook guy dot com. And then they could just kind of search for it like a little search box. Was that guy guy or guide by, like like you? Why guy? Like a man. Okay, non-profit facebook guy dot com. Okay. Thank you. Thank you. And then, you know, when you create the page, you upload a maine and the video kind of walk you through this whole thing, but you want to create. The most important thing is probably creating a welcome tab. Custom welcome. Tab. And the reason why this is important, tony, is because eventually an organization will want to promote the page, you know, through email or however they’re going to have people show up and, like page exactly. Do something on the page. They want to be able to convert the fans, okay? So when someone shows up, they were going to make a decision in less than two seconds, whether they should like that page or not. And, you know, it’s been a few studies on this, but organisations that have a welcome cab, which is basically like, and it could be an image and it’s, just kind of like a good first impression. The example that i always use his dog bless you if you go into facebook in the search dog less you, they have a great example of a welcome tab it’s, just a picture of a dog and it says, god bless you and that’s it. And then, you know, the implication is like the page, and they have well over two hundred thousand likes exactly. Yeah, and so, you know, a strategy like this is important. Welcome tab, like it’s important, because, you know, when you have people come to your page, you want to be able to convert them into a fan once they arrived it again, you have less than two seconds. So with welcome tabs will actually convert fans at a twenty five percent higher rate than the wall or the info tap because other to places that you could send new visitors okay? And that example again is dog bless you on facebook. All right, so the welcome tab is important. You’ll convert more people than rather than them coming to the wall. And we’re seeing a bunch of posts as as the first thing they land on. Is that right? Is that basically it? Exactly. Okay, okay, what else can we do? The what other features are are the tabs are there on our on our fan page? Okay, so they have, you know, they have the wall. The wall is really where all the action is going to be, and i’ll get to that in a little bit. But, you know, you have the wall. The info tab. You should fill out the basic information. Don’t go crazy about about the information tap. You really want to just include, like a link to your website so that people can click on that. Read more about your organization, but you don’t want to. You don’t need to provide every single piece of information you tend. You need to know about your organization. People simply don’t read and into a cab that much anyhow. Okay, they’re really going to be interested in what’s happening on your wall. And if they do want more than you’re giving him the link to the website or the blogged t get that additional stuff. Exactly. Exactly. Yeah. So now, as i mentioned before, you know, facebook facebook page isn’t like a static web page. Okay, what’s what’s really important? About a facebook page is actually the content that you’re that you’re consistently putting on the page. That’s really? What the point is so i often tell people, you know, don’t go crazy with trying to get you page perfect. Just get it out there and start building up a community start attracting people start having people like the paid and so forth. So when you first, you know, create a page, you literally have no one there’s no pans at all. Okay, in the same way that that welcome tab will convert a fan. Remember i mentioned, you know, the welcome tabal convert fans. Yes. The other thing you need to do is you need to kind of acquire a certain number of fans. Because when you first started page, you have xero fans, okay? And tony, i know you live in new york city, right? That’s? Correct. Okay, so, you know, it’s, a new restaurant opens up down the street and you go to that restaurant and nobody’s there that tables are empty. You probably going to be a little hesitant about going into that restaurant? Okay. Okay. So in the same way with a facebook page, you want to, you know, paige admin can actually use a function called invite friends where they can invite their personal facebook friend paige, and you can have a few different administrators on the page, and you could have saved five people who might be an admin of the page and making each asked their own personal friend network first. And where do you find where do you find this, john? Well, it’s, actually on the right hand side of a facebook page once you created okay, once you create facebook page, lincoln invite friends, okay? Okay, by the way, i do have ah restaurant in my neighborhood. It’s a chinese place. It was empty, i went in and i blew it. The food was awful. It was awful. It was a buffet. I wouldn’t touch three quarters of what was there, and then the other twenty five percent tasted bad. So wow, you’re right, c on that’s ah happened recently so you’re your zombie prognostication powers are are are strong today. I’m with john hayden and he’s, a principal inbound zombie and co author of facebook marketing for dummies can we customize tabs john? Or is it only what facebook? Makes available oh, no, you can definitely, you know, and tabs on to face facebook page, you know the welcome tab i mentioned earlier you can create, you know, like an email upton type of tab you can create petitions, you can create a lot of different types of functionality and kind of add those on to your to your facebook page and you can use, you know, if you know html and css, some listeners are very technical they’ll know how to do this, they can figure this out, but for those who aren’t really that tech savvy, which is pretty much ninety nine percent of the time prophet, you know, they might want to investigate some third party applications like there’s, a company called short stack and if you just even if you just sort search for them on facebook, just search for short stack. They have a great application to create these custom tabs, another one that i like his fan page engine fan page engine that’s a great one andan there’s, you know, there’s a bunch of other ones, but those are the ones that i that i consistently use and recommend. Okay, we’re going to move teo using facebook for fund-raising and there’s. An important distinction that you make what? Why don’t you explain what that is? Okay, so fund-raising there’s. A difference between fund-raising the relationship and fund-raising the transaction. Yeah, okay, so the transaction is actually collecting money. Exactly. Collecting the money and facebook is not so good at that. Is that? Is that right? Facebook is not the best way to collect money. Okay, but but it’s a great way to build a relationship weight exactly right. Excellent way to build relationships and nurture those relationships and file a lot of people after they donate. There was some research done by blackbaud i think about a month and a half ago that found that thirty percent of people that donate online, they actually donate through email. Okay, okay, six percent is about six percent of facebook and twitter. Okay, so if you’re a non-profit, you might say, chief, then i shouldn’t even waste my time with facebook, but the fact is, is that a lot of people, when they donate, they don’t just hear about a non-profit for the thirty first time and start donating, they need to kind of get to know the organization that relationship matures, and then eventually they might join an email list on the facebook page and then through that female relationship, then they donate. Okay, so facebook is awesome for acquiring and attracting new donors and developing the relationship with those new fans or connections into ah, donor-centric or a volunteer or whatever that relationship is going to eventually mature into. I pulled listeners again before the show, and one of the other questions was, if you have a facebook page, do you feel it adequately supports your fund-raising? And about sixty two percent i said no, and the other forty or thirty eight percent so said not sure, and nobody said yes, that they feel it adequately supports their fund-raising but there was a comment that i think is right on point with what you’re saying, and that comment was our page supports community and promoting the cause, but does not bring in dollars. Is that? Is that appropriate goal or ah, for fun for facebook? Yeah, i mean, it really is about the relationship it’s about it’s a i think i think organizations again, i think there’s kind of an over focus on like the money, the money, the money, you know? But you have to think about it for your perspective, tony, when you find out about a really cool non-profit you’re not going to donate right off the bat, you probably goingto join their email list and maybe go to a new event and then eventually you’ll donate once and then maybe you sign on as a lifer eventually, no, so facebook is the best tool for creating an enhancing relationships with constituents online because what you could do is you, khun report outcomes on your facebook page, we just we just opened up a new school in this in tanzania and it’s doing really well here’s, some pictures of our students and here’s here’s what they’re learning here’s the picture of the teacher, i mean, you could, you know, photos do really well on facebook, and the more that organization could kind of share photos on their facebook page about what they’re doing, like literally what is the impact that they’re having on the world that motivates people to donate? We have just about a minute and a half left, and we’re sort of getting to this topic so let’s deal with it directly. How do we attract people to our facebook page? Okay, great that’s an excellent question. So a few different things. I usually encourage organizations to leverage the existing their existing assets, so they may have a facebook page would say, you know, three, facebook fans, but they have an email list with three thousand subscribers, they can use that email list to kind of promote their page and then get fans that way. You really have to think about, you know, how you’re writing the email and what and the reasons why people should actually like the page. You want to create a unique situation on the facebook page that gives people a reason to actually like it and stay connected. The example that i’ve used before the m might share behind the scenes footage for kind of putting together an exhibit, so you really can’t get that anywhere else, right? Stuff you can only see if you go to the facebook page exactly. So people need a reason people are reasonable, facebook users are people and most people are reasonable. They want a reason to do something. The other thing that i usually encourage people to do is to try the facebook sponsored stories, which leverages what i would call friends networks on facebook. So if you have five hundred, fans on facebook page by taking out a facebook spot story, you could actually promote that page to the friends of those five hundred people. Okay, the average facebook user has about one hundred thirty friends, so, i mean, just do the math. You can really create a lot of exposure for the page and then collect a lot of fans that way. John, we have to leave it there. Thank you very much for being a guest. Great. Thank you, tony. My pleasure, john hayden. Principle of inbound zombie and co author of facebook marketing for dummies, where you obviously find a lot more ideas. We’ve only had twenty five minutes or so to explore jonah real pleasure. Thank you again, thanks. After the break, it’s, tony’s, take two and then scott koegler with your fresh faced website, so stay with me. You’re listening to the talking alternative network. Kayman are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com if dahna welcome back to big non-profit ideas for the other ninety five percent it’s roughly thirty two minutes into the hour, which means it’s time for tony’s take two this week. My block post is my next-gen charity interviews part two dahna the show was a media sponsor for this outstanding, really invigorating conference just last month here in new york city, and i got to interview twelve of the speakers at the conference, and i’ve been releasing them three per week, and this is Numbers 4:5 6 so this week there are hi def videos of my interviews with wally collins he’s the author of you never know book of encouragements and he’s a stand up comic and he wants you to live a regret lous life sharon abbott and i talked about positive communication techniques and she actually read my face to determine my communication preferences she looked at the space between my eyebrows and she looked at my upper lip and made some conclusions and i think she was pretty accurate actually on dh then charles best talked about how to connect donors with causes that they are supporting charles best is the ceo of donors choose dot or ge and that’s a sight where classroom teachers post their needs and donors from around the world support those needs, and charles explained how the site connects people from around the world with causes that they may most likely we’ll never physically see, but they’re supporting from a distance. That’s all on my blogged this week at m p g a d v dot com, you’ll find links tau video interviews of each of those three and that is tony’s take two for friday, december sixteenth. Scott koegler are you there? I am here. Tony, how are you? I knew you were because our technology and our producer is outstanding. Scott is our regular tech contributor. He’s with me every month. He’s, the editor of non-profit technology news, which you’ll find at n p tech news. Dot com and we’re talking this week about your fresh faced website. Welcome back, scott. Thank you, tony. Good to be here, it’s. Good to have you. When? When is the right time to freshen up the charity website? You know that’s a great topic, it’s one that i think people would prefer not to address. Because if you look around you see most websites and it’s not just limited to non-profits, but pretty much lots of websites him to not change over time. And that’s that’s a problem. So the answer to your question is, um, probably every day. I probably, you know, okay. All right, well, that’s, because so many sights now are blog’s, right? And that’s exactly the case. Um, people people will come to a website in order to find information. And if they’ve already found the information that’s there, uh, why should they come back? Yeah, so so that’s. Why so many sites are blobs on that’s? Why having a continuous stream of content updates? Um, you know, stuff, no new things to read is important and that’s exactly what john hayden said in the first half of the show about the facebook page. It has to be current relevant, interesting talk about the things that your constituents find exciting so it’s the same with the website it is a lot of a lot of webs are actually the containers for the contents that get published facebook and email newsletters and all those other things on that, you know, that keeps the contents still available for people to see. It also, uh, feeds the search engines. I think we also, since these are charitable works and organizations, we want to make sure that the website is aligned with their mission. Right? Good point and, uh, visions do change over time, especially those who have specific projects that come and go. So they may have won initiative that they’re focusing on for a month or a year, or whatever the period of time is. And hopefully they they succeed in fulfilling that particular initiative and kind of move on. So right, you need to update that. So there’s all these reasons, tio, come back, how do we get people to go? No, if maybe just, you know, for a first time, or if they haven’t been around for awhile. How do we how do we get the word out about the site with a classic way? Of course, email newsletters some kind of announcement that says something has changed, or here’s an update on where we noticed you haven’t been here in a while if you have a pretty good social media presence, whether that’s, facebook, twitter, google, plus or whatever you’re you’re social network media is it’s good with good thing to post updates out there, but i would always coordinate that with the content on the site and some kind of an email presents, okay? And you have some suggestions around getting people teo to sign up for for those email lists using your site exactly. And again, you know, when we say sight, i guess i’m also talking about social media whenever you have an opportunity in social media or on the website or, well, not an e mail, because that presupposes there already subscribe, but certainly use a sign up but on the website little box that allows folks to enter their email address and request to sign up for announcements for email newsletters for whatever it is that you may want to submit to them and you could do the same thing on facebook pages. I haven’t really dove it does that’s, right? We’re dove dived. You haven’t been into it much. Yeah, i haven’t looked much at the at the twitter, where they called the organization pages now organization pages, okay, but with facebook and google it’s entirely possible to put links on those pages that will lead people that are interacting, interacting with the organization there, back to your website to sign up for newsletter updates. Okay, are these the splashes that you see, like you go to some sites and ah, window opens automatically, which you can either fill out or clothes if you want to go right to the site, but is that we’re talking about it’s? Ah, sort that splash page, splash, window opens and sign up there? Well, that’s, one way to do it. Some people get pretty annoyed at that kind of thing, so i’m i’m not particularly advocate of of those things in your face, but depends on your constituency and the people you were looking for. Some people and some or some sets of folks bill, mind that are actually react positively to it. So i would say it’s a situational kind of thing. Okay, on def. It’s not that. How do you do it? So that’s? Prominent. I would put the sign up box on every page so that even a folks are reading a particular article. They’ve moved to another page. That somewhere on there, prominent on the generally on the left, the right hand side of the content. There’s a box. So sign up for our newsletter. Well, whatever your messages that you want them to do and it’s just, you know, eventually it’s something that they get used to seeing. No. And, you know, getting used to saying it is a good thing in the bad thing both because see it too often you kind of it disappears now. So is there enough is their technology that would would know when someone comes to a page? If if they’re part of the email list? I guess not. Right? Um, it was pretty complex. I would just as soon. Put it there, chances are you already have some content, some some items along the left hand or right sides of your content, then maybe advertising or updates, whatever on your website. So having an extra box? Well, that’s a newsletter sign up really? All that truce? Um, okay, and to coordinate a bit with my first guest, john hayden. What about incorporating into the website embedding into the web site the one, those facebook windows where it has the number of likes and somebody khun like right from there? What were your thoughts around that? Absolutely. And there are so many social networks now used to be that you just put your twitter stream along the side. You can also put your facebook update, scream your ghoul composting stream, but certainly you want to include the social media connection items that would be the plus one for google, the like for facebook and the share for twitter. So you should be on every page, every particle of content and how do you actually do? That depends on the platform to using i you know, whether it’s truthful or wordpress or juma or whatever it may be, there are tools. That are available almost for free that you can add to the sight that will just automatically put those in. If you’re if you’re not the programmer that takes care of the site, you’ve asked the people that are in charge, but for them it’s a pretty simple thing. Okay, all right, so it’s very doable, alright, and so these things, they’re all should be connected, and that could be a reason toe freshen up the site like the charity might have now. Ah, google plus organization page or may have become more active on twitter than they were when they first created the website, and they haven’t made these connections between the other properties and their own site. Exactly, and updates don’t have to be huge, another on in fact, they may not need to be or shouldn’t be huge just adding those social media connectors. Maybe one thing to do in one week and adding the sign up page for the newsletter maybe done another week so that they don’t they don’t become huge tasks. They don’t overwhelm people to come back to the safe and something completely different from what they were before, right? And not only that, but within the organization, if it’s, if it’s deemed to be some huge website revision that can be off putting and just, you know, it, it goes, gets pushed away because nobody wants to deal with the vast changes that are necessary, right? Exactly. I think that’s one of the reasons i mean, i hear that a lot, you know, it’s it’s always a monumental task when someone some organization is revising their website and people talk about it like it’s a gala for fifteen hundred people that they have coming in, you know, in three days, and they feel like they’re behind on it. It’s exactly. These things could be overwhelming if your website static just lend itself to being it to display changing content, then it may be time to change the platform. There’s a lot of old html web sites out there that are not really content management systems. They’re not based on wordpress, for instance, and so maybe a time to make that plunge and that that is as you just said, that could be a significant undertaking, but we don’t want that site anymore. That just looks like reads like a brochure, you know? Like a two thousand three website, exactly, the chances are you’re not seeing it. Yep, yep, should we have scott called back in? We’re going to take a break, is breaking up a little bit, should he call back in? Dahna okay, well, no, you don’t need to call back in scott’s, not that bad. Speak up, woman. We returned from the brake, just speak a little bit louder, and scott will be with us, and i hope you will be, too. Talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a m eastern standard time on talking alternative dot com professionals serving community dahna hyre this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership, customer service sales or maybe better? Writing are speaking skills. Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes, or get your human resource is in touch with us. The website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications, that’s the answer. Talking. Hyre lively conversation. Top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio. And i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. No. Dahna and on the aptly named host of tony martignetti non-profit radio and scott koegler is the editor of non-profit technology news, and we’re talking about your fresh faced website when different in that up. Um, this is what we’re talking about. Email, how frequently is it? Ok, tio email are our list that this is surprising that of answers to that actually, johnny, you know, to do that nuclear monthly was kind of the norm and, of course, some of the something that is really coming by your budget because they’re all kinds of factors that come into play with costs of sending email newsletters. But that’s, not the question that you asked. Uh, frequency is really dependent on how frequently your topic you’re subject to your content changes and how frequently your leadership wants to hear from you way we’ve got a results of a survey that was done bye male chimp, which is a huge email provider. Yeah used that they found that email frequency as frequently as once per day. There’s not not unheard of. Now you have to understand that those kind of emails are typically the announcement. E mails like daily deal kinds of emails. So maybe a non-profit, uh, typical non-profit wouldn’t have that kind of frequency of updates, but it’s a matter of how much does the reader wants to know and help frequently? Do they want to know it? Ok, yeah, that’s interesting daily deal, of course, you know what, you’re getting there, and then obviously, they have content that changes every day, but then i think of the news sites i mean, i get daily emails from new york times and the chronicle of philanthropy, so yeah, it really does depend on what people are are expecting, i guess, right, exactly there’s also defense on allowing them to change what they get based on their desires. So someone may have signed up for daily and decided that they really don’t want to do what they want us weekly if you don’t provide an option than to change the weekly and their only option is to completely opt out, then that’s not a good thing. So you want to be able to let them choose what they want. Okay, um, how about a a call to action on your on your site? Yeah. Good point. Tony it in any site or any? Email or any news, weather or any actually any social media update. You want to have some kind of called action and whether that’s a sign up for our newsletter or get involved with thirty or, you know, talk to your friends about us, it doesn’t hurt, teo. Add something to that, i guess not every single instance of communication needs to have one, but certainly the website. If you’re looking at the front page of the website, there needs to be something on there that least requests people to take action or reminds them that they were not here. Just presenting information to you really, really want you to do something because as a nonprofit organization it’s our mission to do something, so remind them what that is, and so part of what you could be calling them to act on his become a volunteer. Sure, whatever the your current mission is, become a volunteer um, you know, become a what, whatever it is mentor um, i mean donations, obviously one of the main things that you don’t want to push too frequently, but sure do something i think is really the calm. What about staffing if this website is going to be freshened up, you know, every day or, you know, if it is going to become the block, which is the ideal, how are we going to get the these contributions on such a frequent basis that say on issue that almost every organization that updates there newsletters their websites or their social media on a frequent basis, faces and more and more, we’re seeing people, you know, go to professional sources for that let’s face it people that are running a non-profit if they’re paid staff, they have a job to do. It probably is not writing is not keeping up with social media, so finding sources for that kind of contribution become something that needs to go on, usually outside the organization, and it will be nice if those things were all free. But somewhere along the line, those things need to be paid for whether it’s in staff time where they made, you know, be not working on other tasks that they are actually being paid to do, or if it’s paying professional writers or professional people who do media updates to do that somewhere along the line, you know, somewhere along the line the money has to be spent in order to do that. We have just about a minute and a half left, and so i just want to touch on the new twitter organization pages, which you mentioned briefly up the top of the show top of the segment, but so in just a minute, we have left or so what? What what’s what’s new over a twitter i wish i could tell you more. I do know that they have organization pages, i have to assume that they’re very similar to latto facebook and email, i do know that they have one feature that i haven’t seen in other social media organization pages, and that is the ability to glue or pin a particular topic to the page. Most of the other ones you can see the page and you have the normal school of the updates that are going on, right, twitter apparently it’s it’s possible to take one piece of content and and stick it to the page with stays there, the rest of the flow of content goes on below that, but then you can change that so that becomes more or less a web page i guess okay, well, why don’t we have you back in january? To talk more about twitter organization pages has that sounds good? Give me a chance to actually find out what i’m talking about he’s got koegler is the humble but very well informed editor of non-profit technology news and of course, a regular tech contributor, and we’ll have you back in january to talk about twitter organization pages. Thank you very much, scott. Thanks, tony. I want to thank scott and also john hayden on dh. John tweeted something related to his yeah, what we were talking about on the show earlier on a post that he’s recommending at beth cantor dot or ge slash thanks hyphen em like mike and end like november and demonstrates the role that social media plays in fund-raising and that link from john hayden again is beth cantor dot or ge forward slash thanks hyphen and like mike and like november next week to pre recorded interviews that i have not yet chosen, so i don’t know what’s going to be next week, except they’re going to pre recorded interviews and they’re going to be from one of the three conferences that show media sponsored in october and november, so if you want to know what those interviews are going to be and you want to keep up with what’s coming up all the time, then sign up for our insider email alerts just like scott there was talking about you could do that on the facebook page. Sign up there, or you could go to my blogged m p g a d v dot com and the contact page of the there’s a link there toe, sign up and get the email alerts. If you like the show, i’d be grateful to have your like on facebook. Also, you can listen live our archive you’ve been listening live if you want to go to the archive, itunes non-profit radio dot net non-profit radio dot net will take you to our itunes paige can subscribe there and then listen anytime on your tablet or your phone or your desktop the device of your choice on twitter you can follow me and use the has the show’s hashtag use it unashamedly it is non-profit radio. Our sponsor is g grace corporate real estate services george grace has over twenty five years helping non-profits developed cohesive, confident strategies around rental and owned properties. G grace dot com two one two four, eight, six forty one hundred. The creative producer of tony martignetti non-profit radio is claire meyerhoff. Our line producer is janice taylor today, and our social media is by regina walton of organic social media. This is tony martignetti non-profit radio. I hope you’ll be with me next week. Friday, one p, m eastern. We’re always at talking alternative broadcasting, which is on talking alternative dot com. You don’t think that shooting getting dink, dink, dink. You’re listening to the talking alternative network. Get in. Dahna cubine xero looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie allison as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com. Hi, i’m julie, hi, i’m julia, what are you wearing? Welcome to j and j’s. Secrets of style and beauty. We know there’s, beauty and style, and all you do, whether it’s a job interview, first date or wedding, we also know that not everyone understands what works best for him or her. We’re here to help. Think of us as your personal beauty style and grooming guru’s, as industry experts will give you the best information for men and women on howto look phenomenal. Tune in tuesdays at eight pm tto. Learn how to look your best. Are you fed up with talking points, rhetoric everywhere you turn left or right? Spin ideology, no reality, in fact, its ideology over in tow, no more it’s time for action. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s, provocative talk for the realist and the skeptic who want to go what’s really going on. What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me very sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s, ivory tower radio, dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Com.

068: Your IT Plan & Google+ Pages – Tony Martignetti Nonprofit Radio

Tony’s guests this week:

Jason Hutchins, president of Nonprofit Solutions

Scott Koegler, editor of Nonprofit Technology News

Read and watch more on Tony’s blog: http://mpgadv.com

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Welcome to tony martignetti non-profit radio we’re always talking about big non-profit ideas for the other ninety five percent. I’m your aptly named host november eighteenth, two thousand eleventh i hope you were with me on november eleventh, two thousand eleven. It was the work life balance, rachel and the silverman reporter for the wall street journal and contributed to their blogged the juggle shared what she’s learned about managing your personal and professional lives when both of those scream out for your limited time and it was volunteered his ability, our prospect, research contributor regular contributor maria simple, the prospect finder, talked about the new volunteers section on linkedin profiles to help your research and increase your visibility, and also with me with joe ferraro from the westchester association of fund-raising professionals talk about their national philanthropy day conference this week. Your plan? Jason hutchins, president of non-profit solutions, tells you why you need a night plan and what belongs in it. We’ll get you thinking about budget equipment, outsourcing the cloud and more to help you avoid a night crisis, and then scott koegler our regular tech contributor, the goods on google plus pages, of course we know. That scott is the editor of non-profit technology news. He kicks the tires on google plus pages recently released, should you take one for a test drive, how are they different than facebook pages? How do you interact with supporters? What’s the mileage on these babies google plus pages on tony’s, take two in between the guests. The only true job security is working for yourself. That’s, my block post this week. Plus, we were at two conferences this week doing interviews for the show, and i’ll tell you about those. We’re live tweeting the show as we do every week. Use hashtag non-profit radio to join the conversation on twitter. Right now, i have some messages for you, and then, after those, i’ll be joined by jason hutchins. We’ll talk about your plan to stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl. Offset. Two, one, two, nine, six, four, three, five, zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com durney welcome back to the show where we’re always talking about big non-profit ideas for the other ninety five percent. I’m with jason hutchins now and he’s with me in the studio. He’s, the president of non-profit solutions, which was founded in nineteen ninety eight to help non-profits boost their productivity, lower costs and improve operation through the use of technology. His work has included the non-profits, the brooklyn bridge park conservancy and the very institute of justice jason hutchins. Welcome to the studio. I thank you for having me today. Pleasure to have you let’s talk about the plan. Why is an i t plan important? So non-profits organizations they’re really familiar with doing strategic planning, strategic thinking, that’s a real part of most, you know, non-profit cultures, they there’s a kind of an army of consultants in there. You know, they do a lot of work within organizations coming up with some really, you know, close looks of what management is doing and all the other aspect of what the organization is doing. But a lot of times it is not not really part of that or not made part of that. So non-profit might might say that we what we don’t have the resources to do it work or we don’t have the resources to do what we want to do next in it. But if you if you really had the time to look at it, you’ll see that they are spending the resource is they’re putting resources into into systems, they’re just not doing it in a maybe a strategic way or thought away because things are going things going to break, right, whether you have a plan or not, you’re going to have to replace things over time. You’d rather do it in a coordinated way. So so what happens is a lot of purchasing has done on that emerged agency basis they, you know, one morning something’s not working hard drive can’t boot up the hard drive is dead, things locked up, the network isn’t working the server’s down, right? Sure, even even larger decisions like, you know, putting in a new database, you know, maybe they’ll they’ll go through a period where there’s an advocate for a particular system and and so that that system has put in, but that might not really connect or work well with the other systems the organization has or if that advocate that moves on to another organization in there, they’re not sure really what to do with that asset come the other thing that happens to a lot of times, the way the funding streams work in the nonprofit world, you know, either you might have a particular grant or particular funder, so there’s an opportunity to get a certain amount of money to do something, and then that just kind of stays there, you know, there’s, no there’s, nothing set aside for maintenance so there’s nothing set aside to, you know, to say, how does this fit in to all the other things we’re doing here? And so so eventually you might have an environment where you have a multitude of systems, and not really any resource is to to maintain it, or or or make sure it’s interconnected and what you wanted to do, that they’re not buy-in are coordinated systems that i mean, in the worst case against it wouldn’t talk to each other like your finance system isn’t talking properly to another administrative system that it ought to be, and they haven’t been a coordinated plan. All right, so let’s talk about taking a little bit of time to kind of look at all of these different aspects, and we can almost throw them into into different buckets and there’s some that are, you know, maybe unique buckets that an organization might look at, but there’s many of these have, you know, they’re similar things that an organization could do, you know, on their own or with it with a consultant to help them. Okay, so let’s czar way into the plan. So as we’re developing this plan, who were the people that should be contributing to our information technology plan? So you want you want to talk to as many people as possible because you see, the users of an organization are really, really important to get you. The advocates tohave a plan implement, so if i were to come out with some some new tool or new recommendation or a new way of working or let’s, say, nuit policies, but you haven’t involved the leaders of the departments or kind of some key staff, then you’re not really not really going tohave the adoption and and the usage that you really want. So if you’re able to to include those people right from the get go and spent time interviewing them, your program officers, your project coordinators in addition to senior management, you know that you’re head of finance, the organization’s executive director, other other high powered people within the organization you’re then able to get, you know what you would consider advocates to go back to their teams and say, hey, we’re about to roll this new system out, and so they’re they’re advocating for that tool to be used out in the field. Okay, so you really do want the users because all the people you named are sitting in front of computers day after day. You really want users at all different levels. This is not just a senior management project that there was a project that senior management is solely contributing to clearly not writing a lot of times. This has come a kind of a top down a top down approach where either consultants come in or new edicts come in or a new state rule, right? So new system comes down, so by talking to the users, you really find out what their day to day is like, and you’re also able to understand the culture of an organisation, because every organization is different, some solutions that might work at one organization, maybe might not be the best fit at another organization. We have maybe different type of staff staff, that or maybe mohr, you know, just using different tools, just familiar with different things. So and then you’ll really get a sense of what those, what those struggles are, and you’ll find that those those staff, those team members, they’re actually really excited that senior management is interested in collecting that from them. Okay, excellent. We’re going to take a break. I’m with jason hutchins is the president of non-profit solutions network, which you’ll find it non-profit solutions dot net. And after this break, we’ll get into the details of your plan to stay with us. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com elearning all right, welcome back with jason hutchins talking about your information technology plan, jason let’s start to get into some of the details of what should be included in a in a proper plan what’s the first section that you’d like to see. Well, we’d like to look at the overall the overall, maybe footprint of the organization, like, is the organization operating from multiple locations because there’s some unique challenges that come in a place with that? So they there there’s like network infrastructure and just how does that play into what they’re doing and there’s lots of questions the organization has about the cloud because they’ve been hearing so much about it, or they have received so many sales calls related to the cloudgood wondering, let’s define that first before we go any further, because there might be some people who may even be using the cloud and don’t even know it. So what? What do you mean when you say the cloud? Sure, we’re talking about, you know, servers that are outside of their network, that aaron the public space. So, you know, google using google mail that’s, that’s cloud using a online hosted application like a sales force or something like this that’s in the cloud or sugar serum that’s in the cloud. So what was that last one? Sugar cr m sugar sierra. Okay, so, you know, a lot of these kind of individual applications cos they’re using a lot of amazon, amazon hosted servers and things of this nature. Where were your requisitioning space in the cloud? They’re all probably really using the cloud in some some fashion. For instance, their website is in the cloud where they’re they’re paying a hosting provider a monthly fee for space on a server. Okay, excellent. Just liketo jargon jail we have on the show. We have judge and jailer. Night it’s. Good. I don’t want you to tread too closely to your little taser. If i get to town. Also up to this point, i only have to use handcuffs. But taser, if you know if you prefer that we can, we can do taser. All right. So talking about the the database is going? No. You talked about the locations multiple, possibly of multiple locations, and how that impacts your plan. Right? So? So normally the trend really is, you know, are there aspects of your infrastructure that could be in the cloud and reduce your costs and and work effectively. And then are there certain assets and usually there are where you need on an internal network. So, you know, there’s there’s different strategies because everyone is unique and how they’re functioning and and what needs to be internal on what can be what can be external? Ok, let’s, talk a little about that. Since the cloud is so common and growing in popularity um, what are the you mentioned cost? First, before we get into what could or maybe shouldn’t be in the cloud? Why is the why is cloud computing cost effective? Well, not only not only is it is it a very low cost, often often a very low cost solution? Sometimes sometimes we can get into scenarios where it’s, not if we’re paying a licensing fee per user, but but there’s certain products where non-profits get just tremendous discounts on so okay, you know, you take you take google apse. Where where non-profit not only could have their email in the cloud, but but could be storing, storing enormous amounts of documents. And this is essentially free to non-profits so that that’s google doc you’re referring, teo? Yeah, because that’s, you know, that’s a attached rate rate to the google email system, you know, so it’s just a tremendous, tremendous product where, you know, non-profits are able to get it through a grant from google for if they have up to three thousand users and they’re certain restrictions, you know, maybe religious organizations or things of that nature, but but, you know, it’s just a fantastic, amazing, amazing product for them, and again, their all their emails than in the cloud is being backed up. They can integrate it, they can connect it with their local microsoft outlook. They want to how would you as a non-profit take advantage of this dahna offering you saying if you have three thousand or fewer users, which is probably all of our listeners, how do they connect? How did they get access to this there’s there’s a there’s, an online tool where you’re able to essentially apply for this for this grant at at google? Google is not great. It may be let’s say, answering the phone to service request because of their size and because the nature of the program so so you know, there’s an online step where they can go through and do this themselves or they could, you know, ask whatever it provider there working with to help them to complete this task, ok, do you know, do you know the name of the program? Call google non-profit something know they’d be looking to apply it’s essentially, like it’s, google, it’s, the google academic or google education? They’re trying to apply for a grant, essentially. So what? They’re going to going to a page that google has, they don’t have the link right in front of me, and they’re they’re filling out this application there, miguel, you’re you’re you’re handy crew has brought this up so so google for non-profits so right here in the studio, just talking about it, doing a quick search on google was able to bring it up on and there’s a process to fill it out, there’s online trainings and how to use it. Okay, so considerable savings because this is a grants all free. Is there anything else? Just give us another example of something that could be in the cloud, like email and documents. What else might be? Well, many of the many of the databases that non-profits we’re looking at now are are in the cloud or they’re done on what could be termed, like an internal cloud. So for instance, let’s say you had a non-profit and you have twelve locations. If you had a network that connected those sites together, you could have a database running at one of your locations and servicing out like an internal cloud to your twelve locations within your network. So it’s sort of like this hybrid model it’s, really? And you don’t hear much a discussion about it. Usually people just talk about the cloud or should we take everything to the cloud are nothing to the cloud, but really there’s some certain certain things that are like low hanging fruit. But you can take advantage of whether it’s the google, whether it’s microsoft’s alternative is thie office three, sixty five product which is a very low cost for non-profits and not not free but low cost. Yeah, hello coca yeah, and and then there’s internal internal internal opportunities where you know there’s there’s sugar serum, for instance, that guy and cr m is what it’s like a it’s like a it’s a database tool, it will be similar to sales force. But there’s a version where you’re allowed to, i think cr emma’s customer relationship management in this case. Yes. Okay. Okay. Sometimes. Yeah. So so so? So an organization could could download this, install it on a server, customize it to their needs and shared out within within their network. Okay, so as part of our plan, we’re going tow. Decide what of our applications belong in the cloud and what need to be stored locally. Right? That’s part of the important decision making, right? Okay, okay, other things that don’t belong offsite on dh really should be. Not if they’re not in the cloud. I know they’re on the ground, but there should be internally maintained and not off site. Are there things like that? A lot of this comes down to an organization’s policies. So if you were to talkto large organizations let’s say, a hospital or someone dealing with patient records, there’s certain requirements they really want to follow for for their own, their own compliance, their own hipaa compliance, their own, their own internal kind of process. So, you know, does it doesn’t meet those requirements, and so so even in a process like this, if you were to come up with potential solutions, most organizations of that size or in that in that field have an internal compliance officer, they have a compliance committee, you’re able to just kind of say, okay, because here’s, the solution does this meet the requirement and go through and again, you’re including everyone within within the organization, okay, what’s, another section that should be part of our plan, so so so databases just to finish that off for a second, a lot of times organisations they’re not really looking at what is the database built on. So it’s it’s sort of like down to that maintenance level, how are they connecting? So unorganised ation overtime might end up with five or six on unconnected databases, so here they have client records all over the place, and then they’re trying to come up with a solution. How they how did they merge them all together to do data analysis? So just kind of looking at that and saying, like, each one of those solutions might have been perfectly fine, but they really might not work all together again. So that’s just part of, you know, a road map on telecom non-profits just because they’re there, you know, there’s, an aggressive kind of sales push in the telecom space, you know, where we’re folks are calling them and their reselling these thes services, so a lot of times they end up on plans that me may not be really benefiting them, you know? And so that’s really no way to make decisions is by a on aggressive sales person calling and prompting you into a different telecom plan or voy data plan or certain hardware that’s not the way to make a decision, and usually the approach is that it xavi things you’re going to save a lot of money and and net and truth be told, the savings aren’t aren’t necessarily there and the performances and isn’t really there for what they want. So it’s it’s sometimes ah struggle, so they want to look at that you might be looking at, you know, a multitude of locations with different phone systems that don’t connect to each other and all of these kind of challenges. So again, we’re back to this fact that the spend is there like the non-profit is thinking they don’t have the reason we’re gonna have to spend the money anyway. They’re they’re pouring if if they were to really look at the numbers, they’re pouring money into maintenance of these systems. I’m with jason hutchins he’s, president of non-profit solutions network, which you’ll find it non-profit solutions dot net, we’re talking about your plan. We are live tweeting the show reminder use hashtag non-profit radio teo join the conversation on twitter khun small non-profits negotiate telecommunications plans and rates do they have any leverage? Well, um, it’s a good question and you can always you can always ask, you can always ask and non-profit really isn’t shy asking for a better deal, you know, because because the non-profit manager, you know, seizes that that’s that’s part of their part of their roles, they’re always there always kind asked that now now the sometimes they’re not sure of what to ask for, and i think that might be, you know, sometimes that’s the hurdle. So, you know, a very expensive product you know with with features that they may never utilize is put down and they’ll ask and they’ll get a discount on that, but there might be. Another product that that really could could do better for them that’s already at that lower price point that’s right there that they just don’t hear about. So you know, whether it’s whether it’s, you know, right now, for instance, you know, verizon will give you a seven meg dear cell for fifty eight dollars time warner would put in a fifteen by two meg internet line. Okay, whoa jargon jail hold on. E-giving taser taser thinking bull i’m thinking live bullets. Okay, fifteen by two what was what was all that? This is the data rate speeds or something. So, you know, you can get you can get just enormous amounts of band with at a very low cost and so normally non-profits now, because they’re already moving so many of their their items into the cloud and they’re getting familiar with doing it. They’re they’re attending webinars. They want that internets alright, alright, but so what’s fifteen by two what did that mean? It’s a it’s. A pretty fast internet line. That’s a fifteen meg download speed and to make upload speed. Okay, that’s first. All right, so the speed at which you get stuff to you is your download speed and writes the speed at which you send stuff up is your upload speed that’s, right? Is upload always going to be that much slower than download is a film? Lee is yeah, they’re not encouraging you to act in that capacity. So so usually that’s where the costs incurred. Okay, so that’s, the data calm and telecom part of the plan. Yeah. And so usually that that that again, if you when you when you look at that there’s there’s tremendous kind of confusion around around those those aspects, ok, okay? And i guess just around that section out, i mean, it wouldn’t only be the plans. And but also the hardware, right? You have to have telecom hard, we have phones. So is that is that? Is that hardware a piece of our plan also? Yeah, because we’ve seen we’ve really seen everything. We did some work with the three one one program and we saw organizations, you know, paying for lisa’s on equipment that they already owned. Because the least bill will just keep coming. You know, organisations are told to just buy a new phone system every time the lease is up. When in reality, the system is probably working fine. And so this, you know, all comes into this, you know, you know, like, what do we really need to do and where we going as an agency? How about staffing? That should be a part of our plan, whether we’re goingto be with a consultant or whether we handle this in house staffing and staff training that part of our plan? Yeah, i think so. So, so so, again, normally the hybrid solution, i think, i think, works well for organizations. They they you take it organization. Once they get past a certain number of a certain number of employees, they really do want it in house capacity, as faras on, you know, on sight presents so so so again, they they often want that person to be working for the organization that they can. They can interact with a consultant to help them bring in the kind of viewpoint of what’s going on in the field what’s happening out in the marketplace, how can we benefit? And then? And then if if you’re able to get an environment where that internal staff is able to collaborate with the consultant and you’re able to get a lot done, okay, so there’s, your hybrid and the and what about training, training, non staff? I mean, most of this, most of the users, if the reason it could be a small shop where there isn’t even a night staff, but most of the users or not tech people, what should be rethinking about around training. So a lot of times, it’s not done, and you’ll alaskan organization, have you ever done any training? And they’ll say, really, really know, you know, it’s, a line item that’s just removed, so, you know, if you don’t have the resource is there, you can go to kind of a trainer train the trainer modality, you know, if you have a lot of a lot of staff, a high account, you could go back to that kind of advocate model where those advocates are really, you know, getting to know the system, so so they’re involved in the process, their understanding, how it works, and they’re able to then spend time with their group, their team, their coworkers. You could also really use some simple tools to control your cost there if you were to do a one on one training, you know, just tape it, do a webinar, archive it, have it for new staff that air coming in how to use the organization’s database. So a lot of times you hear issues like a complicated system might be in place, but there’s a high staff turnover. So how do they keep training new staff route of they? How did they do that? And we’re talking about training just quickly. What? What are a couple of things that we should be training about? What are we training people on? Just how to again, like once once you’ve defined what those company policies are and how they’re using it. So if you were to roll out google aps, how you want to use her to be using the google aps within the organization, the way documents or shared or put in folders in this type of thing on dh while we’re talking about the users of the system, what about their own personal devices? Just and we only have about two minutes left, and i want to get to one other area in the plan so labbate well, everything about whether people can connect with their personal devices to the to the to the network, right? It goes back to the policies. So some organizations we work with there’s a strict policy where they can’t use personal devices, other organizations, you know, again, it’s a it’s it’s really made its way in the marketplace, people, especially with iphones and ipads, that it does reduce the cost of the organization. And depending again on that company culture, the type of data they’re dealing with, you know, it’s acceptable in other place is sort of like, just what are our rules as an organization? Why are we making these rules? And if we’re changing the rules, what are the repercussions there? And and then what happened? So if if someone has email on their personal device and they leave us to work in another organization, it’s just really a simple process to say that emails part of the organization and i’m not a ceo and not your sneering what’s one final area we just have about a minute left what’s, another final area that should be in our plan. We have not talked about finance and again, you might want to take a quick look at just, you know where’s, the organization headed, you know, does the finance system work now? And if we’re looking at a new financial system, what type of work are we doing? What new contracts are we going to get over the next few years to go into place and that? How should are? How should our staff be trained on using that system? Okay, that’s so finance would include accounting and all the receivables and things like that, the finance bank that goes back office and then just in thirty seconds, what about our social media policy? Our social media presence? Does that belong in the plan? Well, i mean, again, it’s, you have what you know, it would fall under kind of, i guess, you know, social communications, the communications department in social media, so so again, we’re then looking at how how is that information cause? A lot of times we’re looking at online databases we were really talking about is online databases or a website that then connex over to facebook and how is that information collected? So if you have an external consultant doing all of your online work and one platform well, your internal consultant doing all of your database work and another platform well, then you’re going to have to do extra work to connect that information because you’re dealing with the same users, we have to leave it there. Jason hutchins, thank you very much for being a good keeper. Having me, jason is the president of non-profit solutions network. You’ll find out non-profit solutions dot net. We have some messages. Then, after those tony’s take two and then scott koegler joins us to talk about the goods on google plus pages, so stay with me e-giving living, tooting, getting, thinking things, you’re listening to the talking, alternate network, things get anything. Good. Are you stuck in your business or career, trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping hunters. People be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic readings. Learn how to tune into your intuition, to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. The express buy-in montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. I’m leslie goldman with the us fund for unicef, and i’m casey rotter with us one for unison. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. Durney welcome back, it’s, time for tony’s. Take two at roughly thirty two minutes after the hour, and the two is spelled out in tony’s. Take, too. We had a question in the studio. It’s, of course, it’s spelled out. My block post this week is the only true job security is working for yourself that’s pretty self explanatory, but i’m interested in your opinion of my conclusion that the only true job security’s working for yourself and you’ll find that on my blogged at m p g a d v dot com. I was at two conferences this week, the westchester county chapter of the association of fund-raising professionals hosted national philanthropy day that was up in briarcliff manor in new york and interviewed they’re about eight people interviews for upcoming shows on things like building a culture of philanthropy within and around your non-profit themed events monthly e-giving strategies. Those were a couple of those are three of the eight interviews that i did in westchester, and i was also at the next-gen charity conference duitz that was just yesterday, and we were in lower manhattan. Regina walton, a social media manager, was there, and we also took shot some video and some of my interviews. They’re included craig newmark, the founder of craigslist. You know, i talked about consistent messaging for your non-profit mark echo of eco enterprises talk about collaboration, and i also talk teo peter. Thumb, the founder of ethos water, he and i talked about perseverance in the face of rejection, and there were many more interviews from both of those conferences this week, and i’ll be playing those oncoming shows, and that is tony’s take two for friday, november eighteenth with me now is our regular tech contributor, scott koegler how you doing out there? Scott? I’m doing great, tony, how you i’m well, where you’re calling from today, you’ve been all over the country recently. I was in phoenix this week, i got home yesterday afternoon and now i am back in north carolina, okay, back home, we’re talking about the goods on google plus pages. Scott koegler is the editor of non-profit technology news, which you’ll find at n p tech news. Dot com scott, we have facebook pages. What what what’s the difference? What? Why? Why do we need google pages? Yeah, you know that’s a good question. Facebook pages certainly are a big deal. Um facebook with eight hundred million users, and i think that that’s pretty much they’ve got the market stumped, but as google plus came along, one of the things that was obviously missing was any kind of ability to put a day a page foreign entity for a corporation for a group, for non-profits none of those things were available. You actually had to actually be a person and prove that you are a person that was a little unusual, and it caused google some issues and some criticism what beginning, but not too long ago, i think a week or so ago they introduced their google plus pages, and that is, as you kind of indicated there roughly equivalent to the facebook pages or canvases or whatever component they want to call them at this point. Okay? And, uh, s so is this something that non-profits should be paying attention to? Should they be jumping in at this point? I would say it’s probably better to jump in then not because the cost of entry is pretty much xero all right, and there is an audience in google, plus one of the things that’s not there yet that i really believed will be coming along shortly is any kind of advertising and promotions. Google plus just doesn’t have advertisement in there right now. It’s very clean. It is it is set up specifically for users to connect with users and not really a commercial venture yet. All right, so well, i just wantto interrupt you. Sorry, that’s, an important distinction between facebook and facebook pages and google page is because way all know we all see on facebook pages that over on the right side there’s lots of ads and they’re targeted to you based on where you live, where you went to school, things like that. But you’re saying google plus is void of all that at the moment. Yes, google pages is probably make no doubt that google is all about advertising and money, but at the moment it’s pretty clean, okay what’s the what’s the plus one that i see on ah, google plus and how does that relate to the facebook google page is the plus one. The plus one is roughly equivalent to facebook’s like function, so when you see the plus one, you click that, and it indicates that you are a supporter of that particular comment of that person. Foreign pages of that particular page, and there’s there’s something the difference is now with plus ing, or liking or following just to bring twitter into it, okay. That what happens, what happens in group a process is what i would call a synchronous liking. In other words, if i like the tony martignetti show and i click the plus one on your google plus page, then you get the benefit of my life, you know, plus ing your page, which it was you certainly would do when we create the twenty martignetti print non-profit that’s not an if it’s okay, otherwise you’re off were out, you’re out, you don’t plus one me, i’ll be nonplussed if you don’t want it all yeah, there you go. Um, that also allows you to put me into a circle and at the same time, i could put you into the circle. So it’s, you know, it’s a mutual admiration, admiration if you’re okay now, we’ve talked aboutthe circles when when you and i first talked about google plus, but why don’t we just remind people what those circles are in google? Plus circles are categorizations in other words, i have you in my in my work circle, not in my family circle, and so you can set these things up on facebook had has just recently introduced the same kind of thing. So when you add a friend in facebook, it’ll what what group do you want to put that in? It seems like they’re they’re certainly doing that in response to the google plus circles, right? Absolutely playing catch up there. But the difference here is that with google plus, when when we like each other, it’s a it’s, a conditional like in other words, it only lasts for a long as i like you for you like me. One of the tactics with twitter was to gain twitter followers, of course, right, right, so if you if you connect with someone on twitter, the idea is that that person will then connect back to you and that what has worked pretty well. What happened next, though, if you’re using one of the strategies, is that i would say, i like you, you know, i’d add you to my twitter, i follow you, right? Follow me back and then i would just follow you leaving me, you know, leaving you still following me. So i got the benefit of basically pulling you into following. So you look better because you’ve you’ve still got me following you, but you’re not. Following me so you look like you have more followers and and that’s ah, devious strategy right there people have been using on twitter exactly, and how come you can’t do that with google pages? Google pages doesn’t just doesn’t support that if you like my google page and, uh and i then like, you know, plus one you back or add you to a circle, all right? And then you take me out of the circle, then you will disappear from my circle, okay, so it doesn’t automatically automatically, okay, i think it’s a good way of doing it, none of that shit that we see on twitter, yeah, what they’re saying is there their strategy is to make this a more balanced way for brands and non-profits brands be able to interact with people that are actually general, that are actually supportive of them? I’m not just because they’re following because they’re being followed right by the way i have in google. Plus, i have ewing, dear close friends circle, and i’m a little disappointed that i’m only i’m liking your work circle is that? What do you say? People? I hardly know work, circle or something, you’re in my dear close friend circle, i will change. I will change you immediately, and i don’t care just create that and just make me the only one in there it doesn’t matter to me i’ll stand by it. I’ll stand alone in your circle. Okay now the good part about google circles is that one never knows what circles exactly where we go have said reading one night that i was in your dear close friend circle you could be lying. Oh, hello. Oh, the connection broke down. No. Uh, no, i hear you. Fine. Good let’s. See? Okay, what we can do? Ah, we could do hangouts on google pages. Can’t wait. Yeah. Why don’t we remind let’s? Remind people with the hangout is and then and then tell us that we hang out is a can be a video conference with multiple people participating. Not everybody has to have the camera on, but in general that’s, the way that it’s promoted is that we will have our cameras on you get a little box with with the with the participants in there and it’s text as well as audio as well. A video and up until just recently, it was limited. Two ten participants. Just just a week or so ago. They raised that. I think they did it at the same time they brought out the pages. You can now have twenty people in a hangout. So that’s that’s. Pretty interesting in it. Uh, i can see where this is moving toward unlimited. Hang out, sweetie. The technology is there. The web cams are easily available. As soon as you have in-kind around tables going on live hangouts you could have seen the technology is they’re so so for a non-profit they could just have a spontaneous. They could just have a hangout. It’s redundant to say spontaneous. Hang out. They could just have a hangout, right? Just declare one and get a bunch of people who who are there. They’re friends. Teo. Teo, participate. Can you can you limit the people who comes like, could you have? Ah, impromptu boardmember board meeting, which you wouldn’t want just anybody. And can you just have certain people in your hangout or you can’t do that? You could do that. Mostly. You do that. By who? You announced the hang out, too. Okay, right. Just don’t, uh, google plus does not automatically announced the fact that you’re hanging out. You could do that, and then you can have a circle of board members, and you can announce a hangout to your circle board members, and it doesn’t have to be spontaneous. You know, you could schedule it, announce it, tell people that you’re going to have it, and then on then, when you bring it online, announce it again, just to remind them, okay, so so not necessarily spontaneous, right? You could do it in advance. Okay, so if you had a hang out with all the people in your dear close friends circle, that would, i would just be hanging out with myself. I was just like me looking in the mirror. It would be me and you, tony that’s it. Okay, dahna. Let’s, see, and we have just about a minute before a break. How do you what’s the best way to promote your your new google plus? Sorry, i keep saying that your new google page at the moment, probably at the same way that you would promote any other page or function that you have you posted in your newsletters, you send it out on facebook or on twitter and announce it the same way that you would announce anything else. It’s, just another venue at this point. Okay, all right, i’m with scott koegler he’s, the editor of non-profit technology news. We’re talking about the goods on google. Plus pages were going to take a break for some messages, and then we return. We’ll start talking with scott about some of maybe you can measure and use some of the google analytics around your new google page, so stay with us. Talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit, you’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. Oppcoll this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. 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That’s the dahna i’m christine cronin, president of n y charities dot orc. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. Welcome back, scott koegler and i are talking about the goods on google, plus pages got their google analytics is so rich in measurement. So is that connected at all to the google pages? Come, we evaluate your page? Yeah, it’s built in on dh it’s it’s a nice thing because pretty much any website now has has google analytics kind of baked into it, so people are already accustomed to looking at analytics and understanding how how google accumulates and reports that information. So the fact that the pages are also included in your analytics accounts, it is just it’s great and it’s a it’s, a natural kind of flow in the in addition to what google plans on doing, and i think it’s going to go farther, i think any of the components that google already produces in any of its properties is bound to find its way onto google plus, so if someone plus ones your page, then you can learn about who those people are that are doing it in the aggregate, like what their interests are is that is that kind of is that the kind of data that a non-profit could enjoy using and a good question. I’m not sure how deeply into the specifics the analytics gets, and there are privacy issues, of course. Facebook, it’s, it’s well known that you khun subscribed the facebook and the people that you like can either send messages to you automatically by way of the attributes that the things that you like, but i’m not sure whether google is going to get to the point where they’ll say, hey, tony liked you in that that you could get out of your circles, but in terms of analytics, i think it’s kind of more broad in terms of numbers and times and events and why and when rather than who? Okay, okay, would we be expecting less spam on on because of google pages or because of the because of the this automatic, unlike ing, i guess, or i’m not sure how to say it, but un connecting when when i disconnect. So is that going to you think lied to their being less spam, fewer messages that that i don’t want? I would think so. I think that google has a plan tto make this a more riel and more direct connection between brands and their supporters that’s kind of the overall mantra that i’ve repeated many times they want to make this a real connection between the people that like or support a particular brand and the brand itself, so that can be more engaged and they use the word engaged quite a bit. I’m not exactly sure what that means, but i’m sure they will tell us how they’re going to enable that, so we’re likely to see then fewer plus ones on a google page. Then we see there are then we have likes on a facebook page, but the connection is closer. Aye, that’s the plan yes, with connection should be closer again. I’m not sure how that how that will work out what the plan is to do that, that that that is where they’re going with. Okay, where would a non-profit goto to create a google page? Where’d you even get started with that? The best? The first thing to do is to create a google plus account, which means creating google plus or google profile, so you have to start with a with a personal page, and at that point you can then create a a little plus page. And that, i believe, is right on the right on your google plus account. In fact, i think it said, just close mine over on the right hand side. Yep, there it is, toward the bottom of page create a google plus page. Okay, so simply click that and off you go. Okay, so you started on your own personal google plus pages that right? And then down in the lower right you’re saying is where it says create an organization page or something like that, right? I looked at my stream, so the stream of it is my personal google plus account. And the beginning point of all this is the google needs to know that you are actually a real person and that’s why they want their profile once you validated yourself, then you’ve got the ability to create a google post page, which you could do for an entity for a company for a non-profit for a group of what okay, you represent and to create that google plus account to prove that your identity you have to have a valid email address, right? Yes, correct. Is that that’s how they know that you’re a real person? Cause they’re going to confirm exactly. Okay, got anything else you want to leave us with? About google pages? I would say jump in early and get something going. And there’s no, no downside to it. And it really. I set one up. It took me about ten minutes. Very simple to do, of course, it’s possible to get very, very complex. Look at some of the examples that are up there bmw and mercedes, coca cola. And there are literally thousands of this point, but they could be essentially full websites in and of themselves, but i would say, start out, get going and get prepared. Excellent. Thank you very much. Scott koegler my dear close friend in my dear close friend, circle on google, google plus is also just incidentally, i mean that’s the most important thing. But incidentally, he’s, the editor of non-profit technology news which you’ll find it n p tech news. Dot com and scott will have you back. Of course, next month. I think it’s only have a good one. Thank you very much. Happy thanksgiving to you too. Thank you. Next week, because of thanksgiving, there won’t be a show, but i hope you’ll be celebrating the things that you have to be thankful for, and we all have many of those and take time to do that, and i really hope you don’t go shopping on thanksgiving day. I just think that’s atrocious, that shopping will be available on december second. Oh, so we won’t have a show next week, but on december second, friday will be kristin schultz from crescendo interactive and she’s going to share. Schultz is sharing social networking best practices for planned gif ts that’s, kristen schultz from crescendo sharing social networking best practices for planned gif ts and that is based on her research and their interviews with non-profits and are contributing legal team will have something legal to talk about. That is, of course, jean takagi and emily chan from the non-profit and exempt organizations law firm in san francisco, are regular legal contributors. Keep up with what’s coming up on this show for pizza! Sign up for our insider email alerts on the facebook page you can fill out a very simple form and get the weekly alerts. If you like the show like us on facebook, you can listen to the show live or archive. You’ve been listening, live i archive is on itunes, and you’ll find itunes our page at non-profit radio dot net. Subscribe and listen on the device of your choice at the time of your preference on twitter. You can follow me, you can use the show’s hashtag, use it with impunity that hashtag is non-profit radio, the creative producer of tony martignetti non-profit radio is claire meyerhoff, our line producer. Today is janice, the owner of non-profit, the owner of talking alternative broadcasting is sam liebowitz. Our social media is by the excellent and today in the studio, regina walton of organic social media. I hope you’ll be with me on friday, december second, when i’ll be back in the studio at one p, m eastern for tony martignetti non-profit radio, always heard at talking alternative dot com. No, i don’t think you’re getting it. You’re listening to the talking alternate network. Thank you, e-giving thinking. Duitz good. Looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? 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