469: Zombie Loyalists – Tony Martignetti Nonprofit Radio

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This week: 

Zombie Loyalists
Peter Shankman is a 5x best selling author, entrepreneur and corporate keynote speaker. His book “Zombie Loyalists” focuses on customer service; creating rabid fans who do your social media, marketing and PR for you. (Originally aired 12/19/14)

There’s more at tonymartignetti.com 

452: Getting Buy-In & Your Tech Committee – Tony Martignetti Nonprofit Radio

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This week: 

Getting Buy-In
Dissent tactics. Rebellion. Resistance movement strategies. You’ve got to take risks if you want to move out of the past with fresh ideas that are supported within your org. Our 19NTC panel has examples of successful and failed risk taking. They’re Liz Polay-Wettengel with Interfaith Family and Karim Lessard from 7 Simple Machines.

Your Tech Committee
Peter Schiano and Ilene Weismehl say you need a committee to keep you alert to areas where you can better leverage technology. Your committee’s agenda includes budget, security, projects underway, and training. Peter is at Tech Impact and Ilene is with Community Catalyst. (Also from 19NTC)

There’s more at tonymartignetti.com 

444: Your Ultimate Communications Toolkit & Automated Fundraising – Tony Martignetti Nonprofit Radio

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This week: 

Your Ultimate Communications Toolkit 
Our 19NTC panel of communicators explains how to develop your communications plan and the core principles you need to abide by. They’ve got templates, checklists and worksheets galore! They’re Vanessa Schnaidt from Cause Communications and Gabriel Sanchez with First 5 LA. 

Automated Fundraising 
Brian Lauterbach is from Network for Good. He reveals how automation can enhance your donor communications, engagement and stewardship. This was also recorded at 19NTC.

There’s more at tonymartignetti.com 

439: Nobody Reads Your PDFs & Map Your Data – Tony Martignetti Nonprofit Radio

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This week 

Nobody Reads Your PDFs
Formatting your reports and research in PDF may bore your audiences to where they refuse to read your stuff. Our panel from the Nonprofit Technology Conference helps you assess what’s best for your nonprofit’s content, including interactive formats. They’re Genie Gratto at GWRITES; Meghan Hess from Campaign Legal Center; and Nathan Gasser with Report Kitchen.

Map Your Data
Salim Sawaya shares ways to visualize your outcomes data on maps, which can revolutionize how you think about and deliver services. He has free and low cost mapping tools. He’s from Esri.

There’s more at tonymartignetti.com 

425: Financial Fraud – Tony Martignetti Nonprofit Radio

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Financial Fraud
It can happen in your org. How do you prevent it? What are the red flags that reveal it? What do you do when you discover it? Who are the likely perps? Tiffany Couch is a forensic accountant and CEO of Acuity Forensics.

There’s more at tonymartignetti.com 

423: Courageous Communication – Tony Martignetti Nonprofit Radio

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Courageous Communication
Maryanne Dersch says your nonprofit may be codependent and it’s stifling your communications. Are you afraid to stand out? Do you prefer middle-of-the road content to driving on the sidewalk? She may be right. She’s the author of the book, “Courageous Communication.”

There’s more at tonymartignetti.com 

421: Zombie Loyalists – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2This week:

Zombie Loyalists
Peter Shankman is a well-known and often-quoted social media, marketing and public relations strategist. His book is “Zombie Loyalists: Using Great Service to Create Rabid Fans.” He wants you to create rabid fans who do your social media, marketing and PR for you. He’s got super ideas and lots of valuable stories. I like to play this each year. (Originally broadcast 12/19/14)

There’s more at tonymartignetti.com 

415: Buy-In Bitches & Process Blocking Your Progress? – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2This week:

Buy-In Bitches
I gave that title to Carie Lewis Carlson and Lara Koch as they explained how to get your boss to listen to you; to get your boss’s buy-in when you get it—and they don’t. They’re savvy, they’re straightforward and they shared tons of strategies. They’re bitchin’. Carie is now with United Way and Lara is at Smithsonian Institutions. (Recorded at #18NTC, the Nonprofit Technology Conference.)

Process Blocking Your Progress?
Stefanie Zasyatkina wants you to pay attention to your org’s workflow. Identifying and overcoming pain points and inefficiencies will put your methods in line with your mission. She’s with InReach Solutions. (Also recorded at #18NTC.)

There’s more at tonymartignetti.com 

414: Working Virtual & Map Your Data To Your Audiences – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Heather Martin, COO of Interfaith Family, and Alice Hendricks, CEO at Jackson River.

Also, Courtney Clark, managing director of user experience at Forum One, and David Mascarina, digital communications manager with Conrad N. Hilton Foundation.

There’s more at tonymartignetti.com 

410: The State of Good 2018 & Your Brand Personality – Tony Martignetti Nonprofit Radio

tony_martignetti_300x300-itunes_image2Tony’s guests this week:

Mike Rusch, CEO of Pure Charity.

Also, Farra Trompeter, vice president at Big Duck; Taylor Leake, digital engagement director for Corporate Accountability; and Zhanna Veyts, director of digital strategy & engagement with HIAS.

There’s more at tonymartignetti.com